How digital ordering will evolve post-pandemic
The industry has come a long way technologically this year. Here’s a look at where things stand and how they WWW.RESTAURANTBUSINESSONLINE.COM might continue to develop.
Restaurateurs probably feel like they’re living in the future,
establishing or improving their digital presence. Here’s a look
and you can’t blame them. The industry made a big technolog-
at the digital landscape today and how it might continue to
ical leap in 2020, adding years’ worth of new capabilities in
develop post-pandemic.
just a few months as the pandemic changed dining as we know it.
Consumers really want digital options
A big part of that has been a shift to more digital business—a
Seventy percent of them say they prefer to order digitally for
trend that is expected to continue. By 2025, more than half of
delivery, and nearly 60% say they prefer to order digitally from
all limited-service sales will come through digital channels,
fast-food restaurants, according to research by professional
according to research firm Incisive.
services company Deloitte. By offering online ordering, particularly for delivery, restaurants can make themselves
That means now is the time for restaurants to think about
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more attractive to a large chunk of consumers.
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