FEATURE
WING STOP : The Path to Becoming a Top 10 Global Restaurant Brand Wingstop is hungry to spread its wings all over the world.
A
t Wingstop, we have our sights set on opening over 6,000 restaurants globally and are well-positioned to grow given the increasing, international demand for craveable and unique food. Our goal is simple: to bring our unique and highly differentiated flavors, with made-to-order premium chicken, in markets contiguous to our existing ones as well as countries with a sizeable population density. We are steadfast in our vision of becoming a Top 10 Global Restaurant Brand.
About Wingstop: Founded in Dallas, TX, Wingstop has offered guests flavor without compromise since 1994. Beyond a chicken wing concept, Wingstop delivers a meal solution that encourages a flavor-focused, customizable journey fit for all kinds of consumers. Our unparalleled flavors matched with high-quality proteins and sides are the building blocks for our guests’ fanatic love for the brand. Wingstop is a publicly traded company at Nasdaq in New York (NASDAQ: WING) and operates and franchises over 1,500 locations worldwide.
A Category of One: Chicken is the number one consumed protein in the world. However, no one does what we do like we do it. Wingstop is a category of one, offering consumers
RETAIL PEOPLE . JUL - SEP 2021 .24
RADEK PODRACKY
Director of International Development Wingstop
a flavor-centric, shareable chicken wing experience unlike any other. Our highly portable model is our strength and can be customized to fit into market-specific needs and behaviors. With a small roster and streamlined operations allowed by an uncomplicated menu, Wingstop’s business is efficiently positioned to withstand volatility and uncertainty. The concept is simple to operate and provides convenience for our global consumers who are digitally savvy, including those who seek convenience of delivery and takeaway. In a world where consumers have more options than ever before, this enables our adaptability for on/off premise channels around the globe exceptionally well.
