December 2021
www.nzmanufacturer.co.nz
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Q&A Wayne Carson, Managing Director, D & H Steel.
11 INNOVATORS 2021 – 13
14 ANALYSIS What gets measured gets managed.
Sustainable ways of working = business innovation - think-step nz
In a tough year for many manufacturers, it’s heartening to see innovation continuing to show up through more sustainable ways of working. In this article, we bring you three local people and businesses who’ve used Life Cycle Assessment (LCA) and responsible procurement to build ‘new’ into their packaging, their manufacturing processes, and their products. The business benefits? Opportunities to gain market share, build reputation, strengthen relationships with suppliers, manage supply chain risk, and reduce the costs of materials and disposing of waste.
Lorde: making a zero-carbon album
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Early in making this album, I wanted to look closely at the environmental impact of its manufacture and distribution. Working to achieve zero-carbon status for Solar Power was an eye-opening experience. Lorde
to help our Kiwi songstress meet her zero-carbon goals.
LCA measures a product’s carbon footprint over its life. In this case, this involved calculating the carbon in the raw materials used to make the Greenbox (including paper, inks, and glue), to transport the Greenbox to music retailers, and to landfill the Greenbox at the end of its life. (We hope Lorde’s many fans are ardent recyclers, but we assumed a worst-case scenario, landfilling. In any case, we suspect they’re unlikely to part with the Greenbox easily.) We also calculated the operational electricity needed to download the album. What did we learn? That most of the emissions associated with the album’s carbon footprint (74%) are released when fans download the music.
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Grammy Award-winner Lorde is determined to reduce her carbon footprint. That’s why one of the formats of her long-awaited third album, Solar Power, released in August, is zero-carbon. (Even the name is environmentally apt!) How has Lorde achieved this? By releasing a discless album in a ‘Greenbox’. A Greenbox is an innovative, discless album package made of cardboard.
Her innovative approach to packaging her product is now benefitting forests (and people) in Golden Bay, New Zealand and Vanuatu’s Espiritu Santo.
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So, we set to calculating the packaging’s carbon footprint using a sustainability tool known as Life Cycle Assessment (LCA).
Having done the sums to calculate the carbon, we arranged for an independent third party to verify the result, and calculated the offset Lorde needed to make to have a certified net-zero carbon product. Lorde chose to purchase her carbon credits from Ekos™’ restorative forest carbon projects.
Now, we have a few Lorde fans in our thinkstep-anz team and there were plenty of technical experts eager
Listen to uniquely Kiwi stories contributing to New Zealand’s future
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