June 2016 Award winning supplier of SOLIDWORKS in Australia and New Zealand
www.nzmanufacturer.co.nz PROFILE 11 COMPANY Nautech becomes
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more agile.
REGIONAL MANUFACTURING In Focus: Microbrewtech of Oamaru and Stabicraft of Invercargill.
VIEW 31 REAR The Budget – How good is it?
Make the World EMEX 2016 - Shows NZ Manufacturing Campaign – making is in High Growth Mode engineering cool Catherine Beard NZ is short of more than 500 engineers every year. If you’re a manufacturer, you may have felt this in your recruitment processes, especially when it comes to finding qualified graduates with a Diploma in Engineering (NZDE) or Bachelor of Engineering Technology (BEngTech). Part of the issue is that engineering is such a broad concept, not many people really understand what it’s all about. Often all the cool stuff being done by manufacturers is overlooked, and many young people don’t realise what interesting careers could be opened up to them through having a qualification in engineering.
“We had an example of a $1M machine selling prior to the show doors opening as a result of our pre show marketing.” Held every two years the nation’s largest event for the manufacturing and engineering industries, EMEX is a great litmus test of how the overall industry is faring. It’s safe to say from this year’s event that NZ manufacturing is in high growth mode. EMEX connects 1,000’s of trade visitors with the leading products, services, technology and education to help them innovate and grow. This year attracted
20 year record crowds, record exhibitor numbers and an overwhelmingly positive response from all those in attendance, according to EMEX’s Exhibition Sales Manager Aad van der Poel of XPO Exhibitions. “We’ve been inundated with emails, phone calls and survey responses saying this was the best EMEX in its proud history” says Aad who is indicating very strong demand for space at the next event in 2018. “In addition we think the success of this show fares very well for SouthMACH in Christchurch next year, and the manufacturing sector as a whole.” EMEX was held at the ASB Showgrounds in Auckland from 31 May – 2 June 2016 attracting
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However, Engineering E2E has just kicked off a public awareness campaign called Make the World, which is focusing on alternative pathways into engineering careers. The aim is to change perceptions about engineering, showing the general public what is actually involved and the career opportunities available. The campaign is also targeting groups which are currently under-represented in engineering; such as Maori, Pasifika, and women. Look out for the distinctive marketing which features different images with the strapline “Make the World…” followed by a single world to illustrate the variety of areas in which engineering can make a difference. For example, the shoes image has the words “Make the World BEAUTIFUL” and says “Design and Engineering. They go hand in hand.”
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