MFI Magazine June 2014 by MFI Magazine

JUNE 2014

UNIFICATION

JUNE 2014

HEADING

SUMMER SHADES

HEADING

LSAD GRADUATES

Author Author

THE BOLD & THE BEAUTIFUL Herman Chow

INSIGHTS

with photographer Daniel Holfeld

MFI MAGAZINE ISSUE 04 Magazine Credits Editor Adam Gaffey Photographer Ricky Mangala

Designer Michelle Walsh Contributors Darren Moriarty Dylan Downey James Butler Deborah Bux Steven Piece

EDITOR’S LETTER Welcome to MFI Magazine June Issue, where we bring you the best of men’s fashion in Ireland. The excitement is building for London Collections Men this coming month, and we are impatiently waiting to see what trends hit the runway for Spring Summer 2015, with Jeremy Scott showcasing designs for the first time with Moschino.

Issue 04 | On the Cover Photographer Darren Moriarty Model Colin, Marcos and Seth @ Assets Styling Deborah Bux MU Diana Byrne Producer Adam Gaffey Location Blessington Community College Clothing COS and Fresh Templebar

The elevation of men’s fashion is moving fast here in Ireland with emerging designers and creative artists always pushing the boundaries to compete in the industry, more new faces are arising and it seems that men are experimenting a lot more when it comes to their personal style. It’s only the beginning of the summer and we can’t wait to get into full swing, so enjoy our June issue and please if you have any questions or feedback, please email us on mensfashionireland@gmail.com.

Adam Gaffey

ALBUM OF THE MONTH

MFI HOT BUY

Afrojack | Forget the World

Tomas Berdych €24.95 @ H&M

Contents WHAT YOU NEED TO READ

8 | A day in the life . . Ever wondered what it’s like to not only dress yourself, but dress other people? Well check out our feature with Ian Wallace, a personal shopper from Arnotts Department Store.

9 | #Trending All the coolest T-shirts from prints to pattern, we have you covered for the summer season

10 | MFI Street Style We took to the streets of Dublin once again to see what summer street swag we could find. It was very much a success, check it out

12 | Kicking it Fresh Again Nike store assistant Dylan Downey brings us the hottest trainers on the scene. From A-Z this guy knows exactly what he is talking about

14 | Gadgets and Gizmos 15 | Summer Shades From Aviators to transparent frames, sunglasses are essential accessories for summer time. What kind of shades are your favourite? Let us show you ours

16 | Future Fashion

MFI’s monthly gadget guide

We take a look at Ireland’s designers from LSAD graduate show and their collections

18 | Movie Guide Movies you cannot miss this summer including Bad neighbours with Seth Rogen and more

55 | TK Maxx Campaign TK Maxx is becoming fully involved with their customers and making them part of their summer campaign. They cast worldwide for customers and bring them to Capetown! Jealous

Contents 20 | Unification Our three cover models joined us on set to unite and show that male models in Ireland can be a force. Shot by Darren Moriarty

29 | COS Store COS open first standalone store on Wicklow Street, Dublin with a blue carpet and a very fashionable pre-launch

30 | Hotlook

Male model Lee Hellstern, who is featuring in the 7Grand campaign for Lifestyle Sports

32 | Gym Spot Monthly fix of fitness and health

33 | High Riser

Belfast boxer Anthony Upton signs to Ricky Hatton Boxing promotions alongside his brother Sonny.

34 | Bold & Beautiful International editorial submission from Herman Chow

38 | Insight We get an insight of what life is like for top fashion photographer Daniel Holfeld

Contents

40 | An Evening of Tailored Perfection Collar & Cuff and Allen & Elliot launch an exquisite service that is custom made

42 | Night Life Deborah Bux fills us in on the best spots around the city and dates for your diary

44 | Q&A with Rob Condon MFI catch up with fashion and commercial stylist Rob Condon who has been working in the fashion industry for many years

42 45 | Assets rock the Pavilion Swords Pavilion Shopping Centre showcases summer collections with fashion shows. Presented by Glenda Gilson and directed by Derek Daniels

47 | Itâ&#x20AC;&#x2122;s Bow Time

Our regular contributor James Butler talks to us about this super cool bow tie collection that will make you stand out from the crowd

48 | D.EA.D Dublin designer Oisin Hunt presents his SS14 collection of D.EA.D (Dog Eats Dog)

- PROFILE -

A DAY IN THE LIFE Ian Wallace

MFI Magazine met Ian Wallace in Arnotts Department Store, Dublin a few weeks ago and we got to talking about men’s fashion. Ian has a drive for helping customers both male and female, find the perfect look, and we wanted to find out a little more about his role and how Ian operates on a daily basis. Originally from Cork, Ian began a temporary job working as a sales assistant in Topman, before being promoted to department manager of Topshop soon after. After meeting his girlfriend in Australia on a short trip, Ian and his new partner landed in Dublin on the way back, only to settle in with a transfer to Topman in Arnotts. Arnotts opened up many doors for Ian and his knowledge of style, moving on to become supervisor of concession in Mango where he has worked for the past year. Ian’s day in Arnotts starts off with an ice tea, an inbox of e-mails from the area manager and some daily visual merchandising. Then Ian takes a trip to the stock room to check for new lines and picks up some stock to hit the shop floor. ‘I’m a pretty friendly guy so I really like to engage people and help them , we sell a really wide range so we often have holiday shoppers, tourists, students, wedding parties and couples looking for the right shopping experience, so you have some conversation and do some shopping. It’s pretty fun.’ Preferably, Ian likes to shop for women, ‘I’m more comfortable talking to women and they want more advice from you as well, when it comes to womenswear I’ve got quite a broad view.’ Describing his style as colourful, fitted and nice buttons, Ian has also been growing his super cool afro for one year and three months. So that is a day in the life of personal shopper Ian Wallace, drop into Arnotts to see if he can find you that perfect outfit.

- FASHION -

Model Jon Kortajarena F&F Colthing

VISUAL TEES As itâ&#x20AC;&#x2122;s getting warmer for the summer, we need a good variety of visual T-shirts in our wardrobe. Choosing affordable summer clothes is a wise decision, because when the winter comes back around, they normally sit in the back of the wardrobe and gather up the musky dust. Here we picked some of the coolest T-shirts on the scene.

Stripe Tee SuperDry

Print Tee Asos A Tee Blue Inc

LA Tee Blue Inc

Print Tee Lacoste

Lion Tee Blue Inc 9

- STREET STYLE -

STREET STYLE MFI Magazine took to the streets of Dublin once again, to find some unique styles were roaming around South William Street/Wicklow Street. We also asked each candidate what pieces of clothing would they spend most of their money on? Photography Steven Piece

EDITOR’S PICK Maurice O Connor Age 19 Occupation Musician What piece of clothing would you spend most money on? Jackets, just spent €500 euro on a new jacket in Brown Thomas. Check out Sample Answer www.facebook.com/sampleanswer

- STREET STYLE -

Name Mindaugas Pasternackis Age 30 Work Barber What piece of clothing would you spend most money on? Shoes and Jackets

Name Nicholas Age 21 What piece of clothing would you spend most money on? Shoes

Name Loic Monks Age 20 What piece of clothing would you spend most money on? Jackets

Name Monty Age 37 What piece of clothing would you spend most money on? Coats and shoes.

Name Graham Age 27 What piece of clothing would you spend most money on? Scarves

Name Kota Fujii Age 26 What piece of clothing would you spend most money on? Jackets

- FASHION -

KICKING IT FRESH DYLAN DOWNEY

NIKE NEW BALANCE 1500 New Balance 1500 serves up something new with the “Contradiction Pack.” While lately we have grown accustom to earthtoned and muted-colour sneakers, New Balance has changed it up with this two pair drop. The shoes come with seasonally appropriate mesh panels for better breathability and spring/summer colour ups that are sure to please.

NIKE FREE The Nike free is back again, this time with an upgraded design aimed at the summer season. Strong in colour but subtle in design, the Nike Free OG “Light Crimson” is a breathable and lightweight design that can handle the sun.

NIKE FLYKNIT LUNAR Bright crimson and black accents stand out on the upcoming makeup of the Nike Flyknit Lunar1+. Game royal Flyknit grips the entire upper as it sits atop a white Lunarlon base. Lightweight and comfortable ideal for summer wear, these are personally one of our favourite pairs of kicks at the minute.

Vest €6 Shorts €10 Cap €3 Penneys

- TECHNOLOGY -

1 / FITBIT™ FLEX ACTIVITY

TRACKER

Flex™ is your perfect companion. Wear it on your wrist day and night and it will track all of your activity. Just check out the lights to see how you stack up against your personal goals. It’s the motivation you need to get out and be more active. Available for €99

2 / TIGER - READY FOR THE OFF! -

SPEAKER SPONGE BALL

Tiger Ready for the off!, Range for those off to somewhere nice this summer. A small speaker for your phone with great sound that’s easy to carry on the go. Available for €7

3 / SEVENFRIDAY P1-1

INDUSTRIAL ESSENCE

This piece of jewellery we find exquisite. So much detail and a very luxurious watch the P1-1 Industrial Essence is exclusive to Campbell Jewellers Donnybrook Dublin 4, Citywest, Dublin 24 and online www.campbelljewellers.com Priced at €920

4 / SENNHEISER MOMENTUM ON-

EAR HEADPHONES

Beautiful and compact, these headphones transform the concept of Sennheiser’s acclaimed ‘Momentum’ series headphones into a lighter, smaller and refreshingly fashionable approach, while staying true to its dedication to high performance in sound and style.

4 5

Available for €199

5 / FUNKED UP BIKES The new Irish bike brand making waves in European fashion cities such as Paris and Berlin. Join proud owners of customised FunkedUp bikes including Jamie Heaslip, Rob Kearney and Ian Madigan! Corporate Branded Bikes also available. From €395

- ESSENTIALS -

SUMMER SHADES Whether it’s for your holidays in the Mediterranean or an Irish festival this season, every man needs a pair of shades for the summer. An essential accessory for sunny days, from aviators to printed wayfarer specs, you can change your style with some new ranges available this year. Here is our guide to sunglasses this summer.

HENTSCHMAN - BOBBY SUNGLASSES Let’s begin with these Hentschman Bobby sunglasses, a slight nod to the 50’s. These honey cased shades come with green lenses and a gloss coating. Perfect for the beach and will for sure brighten up your holiday looks. €195 @ Indigo & Cloth

RAY-BAN PRINTED WAYFARER SUNGLASSES

Here we have some very smart, printed Ray Ban sunglasses. Suitable for both day and evening time, the printed wayfarers are a great buy for your wardrobe that you won’t regret. €173 @ Littlewoods

GUNMETAL PERFORMANCE SPORT SUNGLASSES If you are one for seeing all the museums, countryside and tourist spots abroad, check out these lightweight Gunmental performance sport sunglasses. Available at sunglassjunkie.com

RAY-BAN AVIATOR SUNGLASSES Last on the list we have these shaped aviator Ray Bans. If it’s partying that you love on holidays, then these are the shades for you. Blacked out lenses with a gold casing they come at only €164

- FASHION -

FUTURE FASHION The Limerick School of Art and Design Graduate Fashion Show is always thrilling event, pushing for new ideas and showcasing our newest emerging designers. This year was no exception with 27 students showing their work. Head of Fashion at LSAD, Anne Melinn said ‘This year’s students have experimented with colour, fabric and form and produced innovative concepts with excellent craftsmanship.’

“I think there is a lot to consider when designing for men and it’s all about the little details.”

Bord Gais sponsored the event on May 15th in Limerick’s unique Milk Market venue, with more than 500 guests in attendance. Paris-based Irish designer Sharon Wauchob was showing her current collection as part of the event. She also offered a 6 month placement bursary to Éadaoin Ní Drisceoil for her collection inspired by the novel, The Virgin Suicides. Limerick City of Culture was supporting the event as a mark of the college’s contribution to the city and the fashion industry in general. LSAD is one of the top 50 fashion schools in the world with graduates including Joanne Hynes, Una Burke and Danielle Romeril. Mike Fitzpatrick, Director of Limerick City of Culture, reminds us that ‘LSAD is the only Irish college selected to show at London Graduate Week in June so it is with huge pride that we introduce these graduates of 2014.’ This year, the Bord Gais Networks Award for Most Innovative Use of Fabric went to Caroline Martin, of Raheny Dublin, for her colourful unisex collection. Greta Lelyte was another student who presented a menswear collection. MFI talked to both designers about their inspiration and their plans for the future.

GRETA LELYTE

MICHELLE WALSH

When it came to my inspiration I started thinking about the idea of ‘coming-of-age’ and what it means to grow up and become an adult. I was looking at different cultures and religions and their coming-of-age rituals. I started focusing on Orthodox Jews and their laws of dressing and behaviour in public etc. Their beliefs are very holy and pure and I wanted to mix it up, so I focused on chavs, skinheads and heroin addicts. This would be my ‘rebel’ side of the concept. Since working at Aitor Throup last year, I knew straight away that my graduate collection would be a full menswear collection. I think there is a lot to consider when designing for men and it’s all about the little details. My collection is a mix of tailoring and sportswear. When I was still in the design process, I had a certain customer in mind, someone free and a little wild. Most of the garments in the collection are very contemporary but there are a lot of classical tailoring details. My dream is to study Masters in Menswear at the Royal College of Art in London and have my own business in a few years.

18 16

- FASHION -

CAROLINE MARTIN My collection was based on the surreal masks of Bertjan Pot. I wanted to recreate the vibrant and playful shapes and graphic colours of his artwork. Using the concept of African tribes, the mask is used as a ritual into adulthood. I wanted to explore the transition from childhood to maturity, including overwhelming silhouettes, tribal print, and playful knitwear. I tried to ignore gender specific silhouettes, instead I focused on oversized shapes and exaggerated forms to create designs for both sexes. I don’t generally have a specific customer when designing. It’s really exciting to see garments interpreted in different ways depending on size, age and gender. After college my plan is probably getting more experience in London, then hopefully setting up a knit streetwear brand!

“It’s really exciting to see garments interpreted in different ways depending on size, age and gender.”

You can view the rest of the collections on the fashion department blog fashiondeptlsad.blogspot.ie Show Photography Alan Place

- FILM -

MOVIE GUIDE We all love a good flick on a chilled summer evening, whether it’s on the comfort of your own couch or a trip to the cinema for that butter popcorn you just can’t make at home. Let’s find out what movies you can’t miss.

BAD NEIGHBOURS (RATED 16) Seth Rogen and Rose Byrne play a recently settled couple who have just had a baby. Domesticated life seems to be bliss, until a college fraternity, led by the charismatic but dim Zac Efron, move in next door and start wrecking the neighbourhood. While initially appearing to hit it off, things go sour when the thirty something couple call the cops after a late night party at the frat gaff. Soon a battle of wills escalates, as a prank war quickly gets out of hand.

X-MEN : DAYS OF FUTURE PAST (RATED 12A) First things first: you’re going to want to watch all of the previous X-Men movies before wading into Days Of Future Past, as anyone coming into this franchise cold is going to be left utterly and helplessly bewildered. Kicking off in the future where giant mutant-hunting robots called Sentinels have effectively wiped out all of humanity, the few surviving X-Men manage to send Wolverine’s (Jackman) consciousness back into the past, to possess his own body in 1973. His mission is to stop Mystique (Lawrence) from murdering Bolivar Trask (Dinklage), the creator of the Sentinels, as killing him turns him into the martyr that gets the robots built en masse in the first place.

FRANK (RATED 15A) Jon (Gleeson) is a wannabe musician, possibly talented but painfully uninspired, who crosses paths with the band “Soronprfbs” – that’s not a spelling error, and it’s pronounced exactly as it’s spelt – just as their keyboardist is attempting to drown himself. Not seeing this as the warning it almost certainly is, Jon joins the band right before a gig, which ends violently within seconds of it starting. Looking for a return to creative surroundings, they head off to a remote cabin to record their new album in isolation. Oh, and the lead singer, Frank (Fassbender), is a potential genius and/or lunatic who never takes off his giant, paper-mache head.

INSPIRED Check out this photo shoot by Kristina, inspired by the movie ‘Lawless’

Model James Flavin Stylist & MUA Lina MUA Photographer Kristina Sandaraite

- FASHION -

ME. BY ME. TK MAXX LAUNCHES SPRING/SUMMER CAMPAIGN, ME. BY ME. STARRING ITS OWN SHOPPERS The new TK Maxx campaign features its own customers from across Europe, to represent the brand and inspire others to celebrate the wonderful things that make them unique. The campaign centres around the idea that people are at their happiest and most confident when they are their true selves. It aims to inspire shoppers to unlock their individuality and celebrate their own individual sense of style. Ten shoppers were cast from hundreds across stores spanning Ireland, UK, Poland and Germany and signed up to star in TK Maxx’s Me. By Me. campaign. 39 year old yoga teacher and interior designer Sarah Lafferty from Dundrum in Dublin was chosen as the lucky Irish cast member and joined a diverse range of TK Maxx shoppers. Check out what UK cast member Cameron had to say about the experience.

Sarah Lafferty, the lucky Irish cast member of the campaign

ME. BY ME: MEET THE CAST CAMERON TAYLOR Hometown Camden, London

affordable and good quality. I don’t have a style icon in the classic sense but I really admire people like the comedian Bill Hicks because of his chilled style and attitude towards life.

Age 26 Occupation Paintballing Promoter Fact Cameron is originally from Australia and also spent part of his childhood living in Thailand.

What was great about the shoot was that we got to choose our own clothes, and I experimented with both casual styles and also smarter looks. At the shoot, I tried on clothes that I didn’t realise were ‘me’. Once I put them on, I really liked what I was wearing and found a new inner confidence

How did you get involved in the Me. By Me. project and what has the experience been like?

I was approached about auditioning for the Me. By Me. campaign whilst I was at work, I was intrigued so I went along to a casting. I really didn’t think that I stood a chance, so when I found out that I had been selected it felt really special, I couldn’t believe it! Going to Cape Town and taking part in the Me. By Me. project was an amazing experience from beginning to end.

What does Me. By Me. mean to you?

For me, it means having your own unique style and embracing your personality. Showing everyone who I am and believing in myself.

At first it was a little strange being in front of the camera and being given directions to unveil our individuality, but it felt great once I relaxed and was just ‘myself’. Before this, I had only ever been photographed for my little sister’s art project. It was a whole new experience, but I really enjoyed it and am so glad to have had the opportunity to be involved in the campaign.

Why should people get involved in Me. By Me.?

Who or what has shaped your style?

Not following the crowd and just being myself.

My style is really laid back; I think living in places like Australia and Thailand has really influenced my attitude towards what I wear. For me it’s important that what I wear is comfortable,

What are your loves?

Adopting that attitude of being yourself and celebrating your individualism is so important, it’s great that I am now part of a big campaign for just being myself. What is your Me. By Me.?

Skateboarding, travelling, hanging out in café’s with friends and good coffee.

UNIFICATION

Photographer Darren Moriarty Producer/Director Adam Gaffey Make Up Diana Byrne Styling Deborah Bux Models Colin, Marcos, Seth @ Assets Model Agency Location Blessington Community College Clothing COS and Fresh Templebar

Colin Nnaama Nwabueze Actor, TV Personality, Model

TĂşlio Marcos Menezes Hollister Model, Waiter

Seth Smith Student

- PROFILE -

COS COS has opened its first standalone store in Ireland. The Dublin store marks a new chapter for COS, the brand known for commitment to functional design, quality and affordability. The new store is located on Wicklow Street, the city centreâ&#x20AC;&#x2122;s main shopping area, and sits alongside both high-end brands and boutiques. Spread over two floors, the store features the full collections of womenswear, menswear and childrenswear. The store has opened with the fresh and dynamic Spring Summer 2014 collection comprised of bold shapes and soft colours. Remaining aligned with the COS aesthetic the store interior focuses on the use of natural materials and stylish minimal features, creating a relaxing and enjoyable shopping environment for all. Check out our trip to the pre-launch. Photography Michelle Walsh

- PROFILE -

HOTLOOK MODEL

LEO HELLSTERN Height 6ft/183cm Hair Light Brown Eyes Blue Suit 38 Neck 15 Waist 32 Leg 32 Shoe 11 Leo is currently appearing in a campaign for Lifestyle Sports under their 7Grand label

- LIFESTYLE -

- HEALTH -

PERSONAL TRAINER DARRAGH HAYES 28 year old professional model and personal trainer Darragh Hayes has been nothing but successful when it comes to his work. Modelling for the likes of Calvin Klein and Men’s Fitness Magazine, Darragh is a qualified personal trainer and company director, providing cover model body training with intensity and some amazing results. Check out Darren’s website for all programmes, products and information. www.darraghhayes.com

GEARED UP COLLECTION FROM DUNNES STORES. Men’s Black Sports Top €25

Running Arm Wallet €10 Multi Stripe Performance Jogger €25

Black Sports Shorts €10

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- PROFILE -

HIGH RISER ANTHONY UPTON

Anthony Upton

Unbeatable light welterweight rookie and brother of four, Anthony Upton from Belfast has recently signed with Hatton Boxing Promotions. The 22 year old has been training with the former World Champion over the last few months and now has a longterm deal with the company. Turning pro in October 2013 Anthony joined his brothers Sonny (who is also signed with Hatton promotions) and Paul in the PRO ranks for the first time. Upton showed all the weaponary in his armoury against Alec Bazza in Belfast recently in March and those present witnessed a star in the making. Ricky states “I’m thrilled Anthony has joined the Hatton Promotions. As well as being talented, he’s just one of those down to earth guys that everyone likes. It’s still early days, but I’m confident we can get him and his brother in some very big fights in the future.” Missing his girlfriend and son while in training Anthony appreciates all the support from his fans and knows his hard work is already paying off. Twitter @UptonClanBoxing

Sonny Upton

PAUL UPTON Paul, who signed with the TRAD TKO squad, had a stellar amateur career, amassed various national and international accolades, including twice being crowned Irish National Champion, as well as Ulster Senior Champion and a Four Nations Silver Medalist. Paul Upton

SONNY UPTON Sonny enjoyed a glittering amateur career, winning three AllIreland titles while based in Belfast and represented the Emerald Isle on numerous occasions. However, he has now decided to try his hand in the professional side of the sport after training with Ricky Hatton in Hyde for the past few months.

THE BOLD & THE BEAUTIFUL 36

Model Urt San Arri Stylist Gorka Imagen Assistant Stylist Noelia Lebrato MUAH Vanessa Barrao Vecino Photographer Herman Chow

- INTERVIEW -

DANIEL HOLFELD Irish born to German parents, Daniel Holfeld grew up in Ireland only to chase the sun through his lens. Having graduated with a BA [Hons] in photography, Daniel’s origins are based in fine art, initially exhibiting his work in the New York Photo Festival, followed by exhibitions in London and Paris. Now based in Europe he has worked on fashion and beauty commissions in locations such as Miami, Oman, Dubai, Morocco, Venice, Amsterdam and Paris. Daniel is set to continue his work globally, check out our interview. Can you tell us about yourself and your photographic background?

My journey in to fashion photography wasn’t actually planned. I started off modelling and went to Milan for a season, once there I was hugely intimidated by the industry and I took time off and went to photography college in DIT Temple Bar. At the time I loved fine art photography and thought I would travel the world hanging my work in exhibitions. I used to be obsessed with abandoned factories and would shoot these for weeks on end. I did this for a short period and had some success in London and New York with the sale of my work however art is a slow process and financially it didn’t add up so I knew something had to change, so I turned my lens on models. I found this process terrifying and I’ll always remember Irish model Naomi Cullen being one of the first models I ever photographed. I was so nervous in front of this porcelain skinned, fiery red haired beauty but she became a muse of mine and slowly my career took off. What brand of photography gear do you use and why?

If budgets weren’t an issue I would shoot on transparency film with a Hasselblad camera. It’s a beautiful slow process of shooting which makes you really engage with your subject. I shot some work in this way for The New York Photo Festival and fell in love. However being realistic I’m a Canon fan, probably because they are work horses. I’ve had my 1DS Mark III for 5 years now and it hasn’t failed me once. I’ve used it in the snow and desert and it’s still working as well as the day I got it. What is your favourite piece of equipment you own?

It’s not too photo related, however the JBL Charge speakers have become my latest kit essential. Having good music during a shoot helps keep it fun and makes everyone get in to the mood a bit more. The portable speakers are great because they connect via Bluetooth and act as a charger for my iPhone! What five key things would you say it takes to be a photographer?

Above: Darren Kennedy’s latest collaboration with Louis Copeland

Passion is a major one, without it you won’t get up for early call times or work extensively long hours. Persistence is vital as you hear the word ‘no’ very often. Being resourceful is also key as often times you are working to a set budget and you need to lift the standards without spending a fortune. Surprisingly being physically fit is a big one too, the job takes a lot out of you, working long hours, moving sets and equipment all day, sleeping few hours if you’re on location and maintaining team morale so for this being

- INTERVIEW -

fit really helps. Finally the last thing, I’d say charisma. A photo shoot doesn’t just come about because of the photographer, there is a whole team of people who all want to have input in the finished image, so being able to navigate a crew and get along with everyone on set is vital. What would you say is your primary value to fashion photography?

I would hope it to be that I create images that not only people enjoy and makes them buy the clothes featured but also that they engage with the story I’m telling. I came on to the scene when female eroticism in fashion wasn’t really explored that much in an elegant way and it was something I was drawn to. Whether that’s a seductive war time story with a model in lingerie in the Japanese gardens or a hot swimwear couple on the beach, I strive to capture the moments which play all this out. I read once that any photographer has to find their woman so I hope I’ve made a nice representation of what I think is feminine and beautiful.

publicity but without selling out I guess. For me sexuality is at its best where mystery is involved and when models become more personalities with a long line of endorsements behind them it can become difficult to recreate that authenticity. Do you see a difference between international and Irish models?

I think we have some phenomenal models in Ireland, who all work internationally really well. The thing with the internationals is they usually come from a much bigger gene pool, so of course the Irish girls are at a disadvantage being a minority in comparison to those who come from countries with a bigger selection. However the Irish models are holding their own such as Laura O’Grady, Li Ann, Jude Rea and Sam Homan who have all bagged themselves major international work. On the island it’s hard for Irish models to become exposed to international standards and clients as they simply don’t have access to this type of exposure. If they want to take modelling seriously then in order to grow and better themselves they will have to fly the nest at some point. It’s terrific when they do as it only helps to raise the standards here in Ireland.

Describe your style in three words?

It’s smart, comfortable and simple. Do you have a preference of natural or strobes for shooting and why?

I adore sunshine, natural intense sunshine. I love images that are sun drenched where everything glistens and looks alive. Maybe it’s because I grew up in Ireland where we don’t have that much sun, but to me everything looks better in this light. Where has been your favourite destination to shoot and why?

I like shooting in places where I feel comfortable, it reflects in the work I produce. So on that note, I would say Cape Town without doubt. I first fell in love with the city four years ago when I went over to shoot a documentary with Marian Finucane and I’ve been going back ever since. There’s a magic in the air I haven’t found anywhere else. The light is amazing and the people are so chilled and laid back that you feel as though anything is possible.

What do you do in your spare time, if you have any?

I haven’t had a lot in the last three years and it’s something I’m working on creating time for. However I always find myself coming up with new projects or ideas. At the moment I’m working on quite a large global project which is eating in to my free time, but it’s a passion project so I don’t mind. Otherwise you’ll find me sweating it out in a bikram yoga studio or running a forest trail as I’m a running addict.

Whose work has influenced you most?

What has been your most memorable moment in your career so far?

It varies; Mariano Vivanco never fails to wow. However lately I find myself drawn more to emerging talents like Lukasz Pukowiec, Sevda Albers and Jacob Sutton.

There has been many, my first destination shoot was a big thing I remember but recently I got to shoot international supermodel Nathalie Edenburg who has graced the covers of L’Officiel, Elle, Vogue and Marie Claire. We had a lot in common as she’s a fellow yogi and an amazing painter so in between shots we were gossiping about Matisse and yoga poses! She’s incredible and I’m plotting ways to get to shoot with her again, pure magic!

What makes a model interesting to shoot?

I’m most interested in models who I don’t know that much about. I work off my initial reactions to them; these are at their best when I first meet them. I find with models who are everywhere it can be difficult to find something new in them, like their allure has faded. For models it’s a delicate balancing act where they still need

All photos from Daniel Holfeld.

- EVENT -

AN EVENING TAILORED TO PERFECTION Two young entrepreneurs, Allen & Elliot Tailoring and Collar & Cuff join forces to offer the men of Ireland sartorial excellence, exclusive in Dublin. Launching their exquisite service this month, we visited Collar & Cuff in Glasnevin, Dublin to check in at their ‘evening tailored to perfection.’ Quality fabrics and style for days the store had us wanting to get straight in on the action. So have you got the perfect suit in mind that you just can’t find in a store? Is your body shape an awkward fit and you can’t the right fitting suit? Well they have the answer! They are now offering a personalised, custom made service for suit buyers here in Ireland. You pick the fabrics, you design the suit. They make it to perfection. Check it out. Twitter @CollarAndCuff_ @allenandelliott

Photography Ricky Mangala Model Luke Taylor @ Assets

- EVENT -

- EVENT GUIDE -

NIGHT LIFE So now that summer is getting into full swing there is so much happening between great live music, unreal dance and techno gigs and of course an endless list of festivals and outdoor events. It can all seem a bit daunting right? WRONG! Because we have compiled a little list of all the go-to events for the entire month! You can thank us later.

DEBORAH BUX

SATURDAY/SUNDAY 31ST-1ST

SATURDAY 14TH

So let’s dive straight in with Forbidden fruit festival taking place in Kilmanham on the 31st of May and the 1st of June. This day time festival offers something for everybody. From indie heroes Bellx1 to the house groovers Detroit swindle

See dance music giant, Karma Kid take over the button factory. His upbeat fast paced tunes will have you moving all night Mihai Popoviciu will also be gracing the Turks head on the 14th, this guy is heavily influenced by techno and he is a big hitter in the dance music scene.

Also taking place on the 1st of June is the major gig of all gigs Guy Gerber, brought to you by abstract. This incredible DJ is a legend in the techno/ deep house world and will be rocking up in the massive Powers court shopping centre, this gig is a biggie so we suggest getting your tickets ASAP!

SUNDAY 15TH ‘The ambassador of boogie funk’ Dam funk is taking over the sugar club for one night only, if you have been known to groove to the likes of slave and early prince, this fresh to death event is just for you.

FRIDAY 6TH The launch night of ‘get loose’ will be taking place in lost society, some serious vibes will be happening at this house night with tunes coming from Johnathan Kiely.

FRIDAY 27TH The return of Mr Danny daze to the always hip and happening Pygmalion will be another amazing night. Influenced by Detroit techno and italio disco this intimate gig will be one to remember.

SATURDAY 7TH The Hot Sprockets will play The Button Factory on June 7th, releasing their new album ‘Brother Nature’ this indie rock band are set to light the place up.

TUESDAY 10TH For all the crooners out there the fantastic Frank Sinatra tribute band is bringing sophisticated old school cool to the National Concert Hall.

LA CAVERNA Beautiful, sophisticated and warm, are just a few of many words we would use to describe the reopening and media night of La Caverna last month. Not only was it a night about this sensational restaurant, but also a charity event in aid of the Peggy Mangan Foundation. This Foundation has been established to support those that are afflicted by Alzheimers and to help raise awareness about the disease. It was an evening accompanied by sweet music (supplied by Amy McCalister) and fresh hors d’oeuvres. Each guest was greeted by the fabulous PR manager for the night Mr Graeme Moore and the host and proud restaurant owner Mr Daniel Balau. We were dying to find out more. ‘The wine cellar is over 300 years old, my favourite part, you can really feel the history’ he said beaming with pride. Originally from Italy, Mr Balau took over La Caverna in 2006 and has made it his own ever since. ‘We have a vast selection

of over 120 wines, every single bottle can be sold by the glass, and it makes it more affordable, so u can have everything from a lovely Italian Prosecco to a heavy weight Don Perignon.’ The decor of the restaurant is very unique and heavily influenced by a modern take on classic Italian style. This three story restaurant/wine bar gives their customers the freedom to come in for a large meal or a glass of wine at any given time; it is also situated in the heart of temple bar which makes it extremely accessible. The menu is another major strong point, featuring sumptuous steaks, refreshing seafood, pastas and light snacks ranging from as little as eleven euro. The amazing prices, delectable food and unbeatable wine selection were only further complimented by bubbly staff that kept smiles on their faces and had fun with the guests the entire night. We will definitely be paying them a visit again very soon!

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Q&A WITH . . .

ROB CONDON MFI Magazine caught up with stylist Rob Condon to see what it is he has been working on lately. Rob has been working in the fashion industry for a long time now and we were dying to find out a little inside info for you all.

What would be your dream shoot or collaboration?

It has to be hands down Cheryl Cole. How would you describe your own personal style?

I am quite a casual dresser, I am more of a tee shirt, jeans, cons and a leather jacket. I think in my ‘job’ I am styling so many shoots and shows when comes to downtime it has to be casual.

Hey Rob, Tell us what you love most about your job?

I love that it’s always changing and so fast paced. One day you can be on a high fashion shoot and next day be styling a commercial. Being my own boss is a plus, and it allows me the freedom to be creative and I think if you love your ‘job’ is doesn’t seem like work. been working on lately?

challenges in becoming a stylist is “getting started’ and making contacts. I was lucky enough when I met with Derek Daniels from Assets Model Agency; he has given me advice and helped me out a lot and it went from there.

What’s a common mistake you tend to see guys falling into, in today’s industry?

I think some guys have gone a little over the top, much when it comes to male grooming with over shaping eye brows and false tan, it’s a bit too much for me.

What kind of projects have you

Everything right across the board from fashion shows, editorials, commercial work and most recently TV. Other recent gigs that have been really creative include a Spring Summer bridal campaign for Rice ‘n’ Roses, Cork and I have done a few shoots for the newly opened hair salon, Sugar Cubed. These shoots were really cool and fun as it is a new, young and trendy hair salon. Tells us a little bit about your styling Masterclass for teenagers

Assets Model Agency, Model Mayhem Masterclass is about training young people and affording them a full and wide-ranging introduction into the world of Fashion and Modelling. It’s a fun day and the teenagers love it. We taking it on the road this Summer and we have confirmed a Model Mayhem Masterclass in the Silvers Springs, Cork, 4 July.

Where and who is ‘IT’ for you when it comes to male grooming?

What is your favourite menswear store in Dublin and why?

It would have to be Christian Shannon at Brown Sugar, South William Street.

I think menswear in Ireland in general has become a lot stronger and more fashion forward over the years. I’m a bit of mix and match guy from high street to high end brands.

What’s the best style tip you can give to guys looking to develop their style?

What was one of the biggest challenges you had to overcome as a stylist?

I have being booked to do some shoots later in the year in South Africa so I am really excited about that!

Always wear what you feel good and comfortable in and don’t overdo it. Take a trend but make it your own. What’s in the pipeline for Rob Condon?

Follow Rob over on Twitter @Robcondon1

I think one of the biggest

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SWORDS PAVILION ROCKS SUMMER COLLECTIONS Last month Assets Model Agency came together with Swords Pavilion Shopping centre to put on a weekend of summer fashion shows with brands such as River Island, Topman, Best Menswear, Diesel and more. Along with some of Assets top models attending, Glenda Gilson came out to entertain the crowds, check out the styles. Directed by Derek Daniels Styled by Rob Condon Twitter @AssetsAgency @DerekDanielsFP facebook.com/ OfficialAssetsModelAgency

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Jacket J By Jasper Conran Bow Tie Hammond & Co. by Patrick Grant Watch Jeff Banks Shirt Red Line Chinos J By Jasper Conran Shoes Twisted Soul

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IT’S BOW-TIME! JAMES BUTLER The elusive bow-tie has long been a firm favourite of the fashion world. Whether as the finishing touch to a fabulous evening ensemble, or as the quirky feature of a fun daytime look, the bow-tie offers its wearer originality that other accessories simply fail to achieve. While ladies have their pick of all things glitz and glamour from necklaces to earrings and beyond, we gentlemen can allow our inner magpie to flourish with the vast array of colourful collar pieces available today.

and available at the debitcard pleasing price of between €35 and €40, the range allows its customer to choose from a vast array of printed pieces that will set him apart from the crowd. Take, for example the car and taxi printed bow-ties. Why not team these with a classic bomber jacket,

One only has to look at the red carpets of recent seasons to see that the bowtie is having a moment. Gone are the humdrum black silk pieces that accompanied A-list actors at awards ceremonies, and in their place are luxurious velvets in rich jeweled tones (all cleverly coordinated with corresponding pocket squares and lapel pins). Who can forget Jared Leto’s infamous burgundy bow-tie at The Oscars? But, such dapper details are not exclusive to the Hollywood elite. A peruse around the High Street will show that almost all of our favourite menswear stores are offering extensive ranges of reasonably priced men’s accessories, not to mention the fabulous designer pieces boasted by department stores. With this in mind, it’s essential that when we venture into the wonderful world of bow-ties, we strive to find unusual pieces that reflect our own style and personality. There’s nothing worse than walking down Grafton street in your latest look and having a collarbased catastrophe with someone in the same neck-piece (a fate I’ve thankfully managed to avoid). After all, we don’t want to end up looking like every Tom, Dick(ie) and Harry now, do we?

buttoned up polo shirt and chinos for a retro Americana look? Add a bare ankle, preppy loafers and wayfarer shades and you’ve acquired off-duty Don Draper perfection. Or for a more luxurious evening look, style this romantic rose-print bow-tie with a white tuxedo blazer and black slim fit suit pants. Then complete with a red lapel pin to achieve an aesthetic that even James Bond would be proud of. Keeping with evening wear, try jazzing up your tuxedo with this bar-coded bow-tie- simply slip on some white patent leather shoes and a white pocket square to achieve monochrome perfection. Finally, with summer (possibly!) fast approaching, play around with colour with these mask print and stain-glass pieces. A fun coral blazer, crisp white shirt and cobalt blue chinos would look sublime with either of these bow-ties, and will leave you looking sunshine ready (albeit minus the sun itself). So gentlemen, with these fabulous pieces to choose from, which bow-tie shall you try?

So, where does one find this blissful balance of individuality and style? Well, ‘Marthu Bow-Ties’, available in The Design House, provide the perfect solution. Marthu offer a full range of bespoke bowties in every dapper design imaginable. Made from 100% cotton,

Products available in The Design House. For more info contact jola. wojciechowska@marthu.com

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DESIGNER SPOTLIGHT

OISIN HUNT

Check out this designer spotlight of Dublin designer Oisin Hunt with his SS14 collection D.EA.D (Dog Eat Dog). Available online : http://www.dogeatdog.co/

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‘The inspiration behind S / S ’14 was the idea of perceptuality, it’s a concept that everyone is experiencing their own idea of reality. It’s based on their perception of the world and its surroundings and its portrayed through the idea that reality is one and everyone has their own perception. Life is a little more black and white than we seem to portray it. This collection and in particular the leather jackets are heavily inspired by Irish artist Francis Bacon’s three paintings in 1949, Head I, Head II and Head III.’

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‘The use of kobe cow leather which was directly imported and tanned in Japan signifies the soft and subtle approach to reinterpreting classic biker jackets. The undertone of the design on the cuffs is an interpretation of five fingers on each sleeve (each sleeve represents a hand) while the two belts on the black jacket represent two arms holding our ideas in captivity. The black jacket symbolises the darker aesthetic and macabre of the brand and is parallel to the idea of perception. The white and black jacket represents the sway in balance between people’s perceptions of reality, the use of off centre zips on the front and back of the jacket signify the idea that life can be seen as being quite black and white.’

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Bright Beauty

Designer Carmichael Byfield, House of Byfield Photographer Herman Chow Makeup and Hair Ed Krijgsman Model Lorenzo Schavet and Joeri van Eldijk

CONTACT MFI For all enquires and submissions, please email us at mensfashionireland@gmail.com

@MFIMagazine

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