Projection Art Festival
Purpose: To encourage engagement between the campus and the Melbourne community, our placemaking proposal will be staging a projection art festival during White Night in Melbourne. This will be a way of inviting a diverse group of people across the city to participate in social activities along Tin Alley. image from: https://awol.junkee.com/night-party-white-nightset-light-another-aussie-city/29906
Intervention
A series of projection art will be collated from students, faculty, local residents and indigenous artists. This will be an opportunity to showcase stories through art from people with diverse backgrounds, celebrating Melbourne University as a melting pot of global cultures. This projection festival will first be held on White Night, however following its success there is the opportunity to make this a bi-annual event.
Sensitive to Nature
This intervention only requires existing building walls and projector, instead of using painting materials. In this way the sharing of arts is more environmentally-friendly and has more flexibility beyond media.
Who is involved?
How is it happening?
Audio/Visual equipment can be sourced through the University’s Faculty of Arts Department. Funding will be required to appropriately pay artists for their contributions. Latter phases would look into adhering to Melbourne’s White Night Festival, attracting tourism.
Corona Virus Response
During this festival Tin Alley will be pedestrianised, whilst painting across the ground will indicate distancing zones in a fun and vibrant fashion ensuring people engage socially whilst distancing physically.
Evaluation
Observation of the foot traffic and connection to university wifi. Mention of the projection festival in review articles online.
-Local Artists -Students and staff volunteers -University maintenance and events teams -Local indigenous representatives
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