PUBLISHER
Linda Woodhead linda@mochagroup.com.au
GENERAL
Jarred Stedman jarred@mochagroup.com.au
Louise May louise@mochagroup.com.au
GUEST
Matt Clarke & Ryan Poole
ADVERTISING
Nina Barbara nina@mochagroup.com.au
ART
Kellie Woodhead kellie@mochagroup.com.au
SENIOR
Louise
Zoe
P:
F:
Barber Shop does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Barber Shop are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.
Welcome to the third issue of Barbershop Magazine for 2024! It’s hard to believe how quickly the year is flying by, and I’m so excited to share this issue, which is filled with incredible stories, talent, and innovations from our barbering community.
This issue is particularly special as I introduce our two guest editors, Matt Clarke and Ryan Poole. Both are long-time readers and recent award winners at the Australian Modern Barber Awards—Matt as Modern Barber of the Year 2023 and Ryan for Best Men’s Classic Collection. Their contributions to this issue have brought fresh insights that I know you’ll enjoy.
Matt and Ryan, who work together at ESQ Male Grooming, are a part of the Heiniger Professional team, and are also great mates, have put together some fantastic content.
In this edition on top of all that the boys have in store for our readers, we also bring you stories from across the globe. Our cover story features Reuzel, we also chat with 3 salon owners about Heiniger Professional, and we share highlights from the UK with Bobby Gordon from Fella Hair. We also chat with Hannah Gerritsen, who is making waves globally in the WorldSkills Competitions. Don’t miss our interview with rising superstar Connor Braddock and a feature on American barber legend James Fulton, aka @jimmyfadez.
We also explore Southside Barbers and talk with Fraser Forsey about the HMB Brand. Plus, we showcase the 2024 AHIA Creative - Men’s Hair Specialist of the Year winner Luke Munn, and have valuable advice and tips from our expert contributors.
During these tough economic times, the insights in this issue are more important than ever. I encourage you to take on board the wisdom shared here—it’s packed with practical, valuable information.
Finally, entries for the AMBA’s are about to close on August 26th, with judging soon to follow! We’ll be announcing the finalists on September 30th at 7pm AEST on our Mocha Hair Australia Facebook platform, so mark your calendars! This year’s AMBA Gala Event is on November 10th at The Tivoli in Brisbane, a stunning venue. It’s going to be an epic night, so get your tickets and accommodation sorted—we can’t wait to celebrate with you!
Thank you for your continued support. I hope you enjoy this issue as much as we enjoyed creating it.
Enjoy!
Louise May , Editor - Barbershop Magazine Editor in Chief - Mocha Group louise@mochagroup.com.au @louise_mochagroup
Dear readers, both Matt Clarke and I are incredibly proud to bring you this issue of Barbershop mag as the guest editors. Both long term readers of the magazine and recent recipients of awards at Mocha’s own highly esteemed Australian Modern Barber Awards (myself; the winner of Best Men’s Classic Collection and Matt, winner of Modern Barber of the Year for 2023), we are proud to have been given the opportunity to bring you this season’s issue.
Matt and I work together in all aspects of our careers. We both are employees of ESQ Male Grooming, were both also fortunate enough to be a part of the Heiniger Professional family, with Matt joining the team as an educator last year and myself recently joining the team as an ambassador. We also work together in the session stylist space, with matt working on editorial brand campaigns and myself working with local musicians in the southeast corner of QLD. So, with us already being joined at the hip it feels only fitting we both act as guest editors to bring you this issue of Barbershop mag
In this issue, Matt sat down with our own team at ESQ. This November the shop celebrates 20 years in business and Matt’s article delves into the secret to the shop’s success and the success of its staff members. In my article, I had the pleasure of speaking with the talented and influential Jess Younan (@she.fadez), discussing her dual role as a successful barber and influencer. Our conversation also touched on the evolving landscape of the barber industry, particularly how it has moved beyond traditional male-dominated stereotypes.
Thank you for diving into this issue of Barbershop Magazine with us, I’m incredibly excited to share these articles with you all. Reach out, we’d love to hear your feedback, but go easy we’re barbers, we’re just pretending to be journalists.
Warm regards,
Ryan Poole @_ryanpoole_hair
Matt Clarke @the_sophisticated_scumbag
BY GUEST EDITOR MATT CLARKE
Full disclosure: there may be some bias in this article, but it’s hard to overlook the success of Esq. Male Grooming, one of Australia’s premier barbershops. This multi-award-winning establishment, which also happens to be my workplace, has weathered global economic downturns and pandemics. This coming November, the shop will celebrate an impressive milestone—20 years in business—a feat few small businesses achieve.
Founded in 2004, Esq. pre-dates the Barbershop revival of the late 2000s. Opened by industry heavyweight and all-around nice guy Mark Rabone, Esq. laid the groundwork for the vibrant Australian barbering scene we know and love today. With an ethos of being “more than a barbershop,” Mark has cultivated an environment that fosters creativity and education.
We all know the challenges of working back-to-back appointments, standing on our feet behind the chair all day. It can be easy to lose that creative spark and fall into a monotonous routine. At Esq., regular scheduled education events encourage the staff to share emerging techniques and styles with one another. Additionally, the team participates in photoshoots, where they have the opportunity to plan, style, and curate editorial hair shoots. This allows them to flex their creative muscles and design haircuts for themselves, not just for clients.
With nearly 20 years in business, this focus on creativity and education has fostered an unmatched standard of service and skillset among all of Mark’s barbers. So rather than just listening to me ramble on about how much I love my own workplace, I thought it best to hear it from some of our staff, I was fortunate enough to sit down with not only Mark Rabone himself but also three of our staff, all at different points in their careers and hair journeys. I sat down with Jess Benton, esquires
longest serving staff member. Calum Craig; Esquires newest member and second year apprentice. And Lauren Thomson AKA Loz, Esq.’s mature age apprentice. I wanted to gain some insight into how Mark Rabone’s Esquire has not only remained in business for 20 years but also stayed at the pinnacle of the world of men’s hair.
Mark, can you take us through the early days of ESQ. and what was the barbering scene like in 2004? And what made you venture into opening your own barbershop?
Mark: I started Esquire back in 2004 like most Barbers I’m sure, I always had dreams of opening my own store. At the time the barbering scene in Brisbane was much different landscape to where it is now. Back then the majority of barbershops where somewhere guys went for a short back and sides, walk in, no frills 10-15 min haircut. If you wanted something more advanced or on trend, most guys would go to the hair salon. I wanted to bring a hair salon type exclusivity to the men’s hair space, basically giving Men the same level of service, refreshments and quality of haircut the unisex Salons offered but in a masculine environment of a barbershop
We started off with two chairs, a minimalistic vibe, great products, beers & appointments... it wasn’t long before we added another 3 stations, started taking on apprentices and really started to grow as a business.
With Esq. celebrating 20 years in business this November, a feat very few businesses achieve, what do you attribute to the success of the business? And what advice do you have for other emerging or struggling barbershops?
Mark: There have been a few reasons behind the success. For anyone looking to open their own shop, I would say first of all be prepared to have plenty of ups and downs, do lots of hours but learn from your mistakes!
Secondly, make sure you are very aware of the business side of things, knowing how to Price for profit, have accurate Breakevens, KPI’s, policies & procedures and all aspects of administration. This is the part of running a business most barbers learn on the job and like anything else, requires time to learn. Invest in training to understand all these aspects - a business mentor or coach will give you the knowledge and I would say the right one is invaluable.
Thirdly, and for me most importantly, real success of the business lies in having the right culture. An environment that people enjoy their job so much that they actually enjoy being there... Every team member is different and finding out what motivates them and makes them shine is the first thing we do. Training, frequent meetings, photoshoots, in-house competitions are some of the key ingredients to our team culture.
Basically, treat your team how you would expect to be treated yourself, give them an environment to flourish and watch them grow!
You seem to have a hand in every aspect of our industry, how do you find balance in all your endeavours? and still find time to run your two shops?
Ha ha yes, I love to keep myself busy with work, and I believe doing things within the industry but away from the shops keeps my passion so high.
For me the secret has been down to the culture again. Trust the management and seniors to make the right decisions, and make sure there is an open line of communication if there is a new issue that can arise!
I spend one day a week on the floor in each shop and every second week I have 1 on 1 meetings or team meetings. The rest of my time is planning, administration and of course education, without the right culture and the right people within the company this would be much harder to achieve in the long term.
Stepping away from cutting hair full time can be the most daunting part of many shop owners as we directly create revenue, usually the most in the store, but with the right people, training and culture that they believe in, the business will grow as you focus on the business side of it.
Lastly what’s next for Mark Rabone and Esquire Male Grooming?
Mark: For me personally it is to keep on educating & sharing with my American crew, 4Barbers team & Wahl, as well as some private inhouse education sessions.
Myself and fellow Milton director at Esq have a little Side project in the works which will really come into fruition 2025, & as for Esquire, watch this space because it’s 20 years coming up and we’ve never been one to rest on our laurels…
Tell us a bit about Jess, how did you first discover hair and what brought you into the industry?
Jess: I was one of the lucky ones that knew from a young age I wanted to be a hairdresser, be creative, and make people feel good. I guess I’m a natural people person
As esquires longest serving staff member, what do you attribute to Esq’s long running success?
Jess: Esquires longest serving staff member...makes me sound like a dinosaur. I was brought up to treat a workplace as if it was my own. Working for mark and being a part of such a unique team has made that easy and helps create a successful mindset
It’s clear to see, esquire is much more than a typical barbershop, can you give us a little insight into the other creative endeavours of the shop and its focus on education?
Jess: Esquire definitely isn’t your everyday barbershop. Mark allows the team the opportunity to work creatively on yearly photoshoots, lots of further education, and everyday guidance on anything in house we need as employees to better ourselves as Barbers. The team work together to help support each other and further advance our knowledge and skillset in the barbering industry.
So, Calum, as one of Esquire’s juniors, walk us through your hair journey so far. Some highlights and opportunities you’ve had in your career so far.
Calum: Being a Junior at Esquire has been nothing but full of opportunities! I’ve been able to work alongside some very talented barbers/ mentors and work under Mark Rabone. Some big career highlights I’ve had is participating in photo shoots, assisting Matt Clarke and Ryan Poole, in turn learning the ins and outs on how they work. Going to events such as the recent Barber Expo in Gold Coast and getting to participate in workshops has also helped in expanding my skillset.
Tell me about your journey with Esquire? How do you think your training has been different from other shops?
Calum: Being at Esquire has given me opportunities and connections with more than just the barber industry, such as the makeup artists, stylists and photographers.
Plus being able to have access to a diversity of events and look n’ learns such as American Crew, Heiniger and more! Also, having access to in-shop and out-of-shop training has been a great help in my journey so far.
Lastly, with fresh eyes in our industry where do you see the future of men’s hair going? What styles are coming in?
And what’s had its day and is time to go?
Calum: Men’s grooming is finally catching up with the hairdressing industry in terms of self-care, styling and service. It’s started from having one product to do everything, to now three to four separate products! Service has been getting increasingly better over the years, walk in shops being left in the past as bookings seem to be the go-to nowadays.
As for incoming styles, got no clue! But I want to start seeing more dudes embracing those longer scissor cuts or for the edgier cats trying some sweet micro fringes. As for a style that feels like it’s time to put to rest, I think super high side taper trims on those heavy texture fringes has got to go! Those tapers are getting way to high ha-ha.
So, Loz, you’ve only recently come into the hair world, and already have another career under your belt, what sparked the move into hair?
Loz: wellbeing in creative industry previously I knew I wanted to do something where you could put your creative touch on things to make people happy feel good in their own skin, also getting to know new people on the daily is awesome, building relationships. Also having a better work life balance for me is great!
What’s life like as an apprentice at one of Australia’s premier barbershops?
Loz: Having life experience in a service industry and tailoring personal experiences is already within my repertoire but it was very overwhelming in the beginning. Now having found my feet it’s great but you can definitely feel the pressure to deliver consistent high-end service to all our clients in a very busy shop. I have to think on my feet and work hard but nothing I’m not used to already. Haha
So, you’re based at the Sunshine Coast, and commute to Brisbane? what is it about Esquire that makes such a commute worth it?
Loz: I knew that when Mark gave me the opportunity it was certainly one I couldn’t’ pass up and would have done anything to make it work. His shops are renowned, and he is one of the best educators in the industry so especially being new to the industry having the best mentorship and environment to learn in is very important to me.
Clearly, you’ve got a long and successful career ahead, so what’s the future in hair look like for you Loz?
Loz: Thanks, I hope so, I want to learn all I can to one day be an educator of some kind, but until then I want to do photographic work and maybe earn myself a title at the barber awards! That would be epic
@esqmalegrooming @the_sophisticated_scumbag @mark_rabone_hair @jessaben17 @calum.cuts @_laurenthomson
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BY ZOE RICHARDS - UK
When you walk into any of Bobby Gordon’s Fella barbershops, you’ll notice something straight away: it’s not just a haircut; it’s a vibe. The music is always on point, the banter is lively, and every barber looks like they could have stepped off the pages of a style magazine. But behind this effortlessly cool exterior is a man who has built his own thriving barbering empire from the ground up, one cut at a time.
Like many success stories in our industry, Bobby’s began with a healthy dose of elbow grease and a wild dream. His first encounter with hair was in his teenage years. When he left school at 16, he needed to learn a trade and hairdressing ticked all the boxes. While his mates were busy playing football or chasing the latest video game release, Bobby found himself compelled to the art of hairdressing.
His first ‘proper’ job took him to London’s West End where he worked in a huge unisex salon. While he started out as an all-rounder, he soon realised it was barbering that was mesmerising him. “I loved watching how a good barber could completely change someone’s day with just a pair of scissors and a little confidence,” Bobby recalls. “It was like magic, and I was hooked.”
But it wasn’t just the craft that intrigued him - it was the culture. “There’s something about barbershops,” he says with a grin. “It’s where people really open up, let their guard down. It’s therapy, but with better chat and a nice fade at the end!”
three buzzing locations in Canterbury, the seaside town of Folkestone and Soho, London. In a twist of destiny, the London shop is where Bobby learnt barbering. “It all came full circle,” he grins.
Determined to master the trade, Bobby didn’t just settle for the basics. He trained hard, absorbing everything he could from seasoned pros. His apprenticeship was old school - long hours, lots of practice, and, let’s be honest, plenty of mistakes along the way. “There was no YouTube tutorial to fall back on,” he laughs. “It was trial and error, mostly error at first.” After earning his stripes, Bobby took his clippers on the road, gaining experience in a variety of shops. This patchwork of experience shaped his style, but more importantly, it gave him a keen understanding of what made a barbershop truly special.
Fast forward to 2008, and Bobby was ready to open his first shop. He had saved up, honed his skills, and had a head full of ideas. And thus, Fella Barbers was born. Moving out of London with a young family by now, the first shop in Canterbury, Kent was a small, tucked-away space with only a couple of chairs, but from the moment the doors opened, Bobby knew he was onto something. “I wanted to create a place that felt welcoming, fun, and professional all at the same time. It had to be somewhere you could hang out, not just a place to get a haircut,” he explains. “And yeah, maybe we’d throw in a free beer while you’re waiting!”
The blend of top-notch barbering and a laid-back, community-driven atmosphere quickly gained traction. Fella wasn’t just about cutting hair— it was about creating an experience. With a keen eye for trends and a commitment to keeping things fresh, Bobby began building a loyal following.
Bobby wasn’t about to stop at just one successful shop. As the Fella brand gained momentum, he saw an opportunity to expand and within a few years, Fella Barbers went from being a local favourite to a mini chain with
Each new shop carried the same DNA as the first: a place for stylish cuts, a bit of banter, and always a killer playlist. The décor embodies Bobby’s personal taste, and you’ll find reconditioned German cinema seating for guests to sit and wait, while subway tiles and the perfect shade of Farrow & Ball adorn the walls. “Opening new shops wasn’t just about making more money,” Bobby explains. “It was about growing a brand that I believed in. I wanted more people to experience the Fella way of doing things.” Of course, running three shops isn’t all smooth sailing. “There were plenty of sleepless nights,” he admits. “But the trick is surrounding yourself with the right team. I’m lucky to have found barbers who are not only talented but share my passion for the Fella ethos.”
As testament to his success, earlier this year, Bobby scooped the Modern Barber Award for Business Leader. Not bad for someone who admits, “when I started out, I knew very little about business,” although he clearly had an entrepreneurial spirit and confesses with a smile he was the kid who would be selling sweets from his school bag in the playground. Much of what he’s learnt has been through trial and error, plus he did invest in some business courses down the line. “My advice to anyone wanting to open their shop would be to go and get some specific business training,” he confides. What’s more, he strongly feels that business skills should be introduced as an equally vital part of the formal training barbers receive.
One thing Bobby did know right from the get-go is that he could cut hair. That pure instinct continues today and while busy running things behind the scenes, he is very much behind the chair too. “You can’t fake passion,” he says. “Clients can feel it. If you’re not into it, neither are they.”
In an industry that’s forever evolving, Bobby makes it a point to stay ahead of the curve. Whether it’s mastering the latest techniques or experimenting with new products, Fella is always on trend. “If you’re standing still, you’re falling behind,” he says, shrugging. “You’ve got to keep pushing.” And perhaps most of all, Bobby is quick to credit his team for Fella’s success. He’s built a cohort of barbers who not only have exceptional skills but also embody the Fella philosophy. “It’s like a family,” Bobby says. “Everyone looks out for each other, and that vibe translates to the clients.”
The customer experience is key at Fella. “At the heart of Fella’s success is a commitment to making every client feel valued,” he insists. “It’s not just about giving a great haircut. It’s about making people feel good. When someone walks out with a bit more swagger in their step, that’s when I know we’ve nailed it.”
With three thriving shops under his belt and a reputation as one of the most established names in modern barbering, you’d think Bobby might be ready to put his feet up. But that’s not his style. “For now, it’s all about stabilising –we’ve just done up the Soho salon, but who knows what’s coming next around the corner,” Bobby says with a grin. “All I know is, we’re going to keep doing what we love - and trying to do it better than anyone else.”
@fellahair @gorgeousprhair
BY GUEST EDITOR, MATT CLARKE
With his finger on the pulse of the latest trends and a fashion-forward approach, Dylan Marks has established himself as a creative powerhouse in men’s hair. Known for his unique perspective, Dylan’s work is characterised by a style that is effortlessly cool, lived-in, and modern. His ability to seamlessly blend classic and contemporary elements has made him a standout figure in the industry. His commitment to pushing the boundaries of traditional barbering is inspired.
In addition to his barbering skills, Dylan is also an avid photographer. His keen eye extends beyond the barbershop, capturing stunning portraits that resonate with authenticity and style. This dual talent has only amplified his influence, allowing him to inspire countless others within the industry. Whether behind the camera or the chair, Dylan’s dedication to his craft is evident in everything he does.
A rising star in the world of men’s grooming, Dylan Marks has already accomplished a great deal. In 2023, he was a finalist for the AMBA’s Barber of the Year award, a testament to his skill and creativity. He serves as a full-time educator at the Barber Academy, where he shares his knowledge and passion with the next generation of barbers. He also works out of Boy Barbershop on the Gold Coast, with a large loyal clientele.
On top of all this, Dylan recently embraced a new role: the role of a first-time dad. Balancing his professional achievements with the demands of fatherhood is no small feat, and just writing about it makes me exhausted.
I was fortunate enough to recently sit down with Dylan to discuss how he manages to juggle his demanding career, personal life, and creative endeavours. It was an insightful conversation that shed light on his remarkable ability to maintain balance and continue pushing the envelope in everything he does.
Where do we begin? Other than the beginning. Tell me about life before barbering and what inevitably drew you to hair?
I’ve always been drawn to anything in life that fosters my creative energy. Straight out of school I studied audio engineering and sound production, the music industry was fun but also difficult to get into, so I struggled to find joy there. Barbering was quite a spontaneous move, I just knew I would love it, I knew I would fit in, and I knew I could do something creative that I loved while also being paid for it.
So, you’ve recently become a father, Congratulations, you’re a full-time educator at the Barber Academy and also cut out of Boy barbershop. Life sounds crazy, how do you manage it all? Tell us about your journey as an educator and what drove you into teaching the next generation of barbers?
Thank you! Fatherhood has been the most incredible, rewarding experience. My family is my entire world, and always comes first. I like to keep the education and the barbershop separate, I’ll do a few days teaching, then a few days at the shop.
Education was a pretty bold move for me at the time. I think I had only just finished my apprenticeship in barbering when I approached Gareth from the Barber Academy with aspirations of becoming an educator.
I’ve always had that attitude though; I like to do things out of my comfort zone and constantly test myself. I think in a creative industry like this we have the choice to solely focus on the thing we do (barbering) or focus on the environment that elevates the industry, and for me that’s education and photography. It’s such a rewarding thing to help the next generation of barbers, but also (as selfish as it sounds) definitely makes me a better barber and keeps me on top of my game, while at the same time keeping me grounded.
“EVERYONE IS GETTING A LITTLE BOLDER WITH THEIR LOOK, A LITTLE SPICIER. THAT’S GREAT FOR ME, I CAN GET CREATIVE AND PUSH MY SKILLS EVEN MORE.”
So, photography, hair, any other creative endeavours? And you recently shot your own hair collection, Talk to me about your approach to editorial hair? And how was it being behind the lens?
I’ve always loved photography, it’s such an incredible thing to be able to capture a mood, or tell a story through an image. I think hair and photography go hand in hand, and I just thrive working with other creatives and learning. Yeah, this year I wanted to push myself with the awards and do everything, I scouted my models, did the cuts, styled, shot and edited. I also shot another 4 collections for other barbers/teams which was such a cool experience. I like being behind the camera because I can capture exactly what I envision.
You’re clearly a true creative, where does that come from? What inspires you? And how are you always so damn fashion forward?
I just like to have fun; I don’t take anything too seriously. I love film, I love music, I love culture, and love to learn and work with other people who inspire me.
Speaking of what inspires you, where do you see the industry currently and what’s next in men’s hair?
Hair has such endless possibilities, I think now hair is definitely a bigger part of the fashion world, social media is making it so much easier for people and also helping people express themselves a little more. In my chair lately, everyone is getting a little bolder with their look, a little spicier. That’s great for me, I can get creative and push my skills even more. I think bolder colours and longer hair, and definitely the mullet is here to stay!
@dylanmarks_
BY LOUISE MAY
In the barbering world, few stories resonate as powerfully as that of James Fulton AKA @jimmy.fadez, an extraordinary barber from Columbus, Ohio in the USA. His journey from aspiring athlete to successful barber and educator is a testament to resilience and determination. After a life-altering injury, Jimmy faced challenges that would test anyone’s resolve, but his love for barbering became his sanctuary, turning adversity into opportunity.
Growing up around barbershops, Jimmy developed a passion for the craft early on, though his path initially led him to college athletics. A pivotal decision to leave behind a football scholarship, led him to a career in barbering. However, a devastating spinal injury redefined his life and mission.
In this interview with Barbershop Editor Louise May, Jimmy shares his journey, the moments that shaped his career, and his commitment to living life to the fullest. He reflects on his approach to life and work, inspiring others to adopt a resilient and positive mindset. His passion for barbering, the impact of his injury, and his vision for a future filled with determination, faith, and an unbreakable spirit.
Jimmy, can you please tell us about your life growing up and how you got into barbering, and what inspired you?
Growing up I had always been in the barbershop. It all started when I found out my little league football coach was a barber and offered to put any type of designs in my hair that I wanted; stars, numbers, sport team’s logos, anything! He was very talented. That’s when I found a love for the barbershop, but never thought of being a barber myself. I actually wanted to be a physical therapist from a very young age and have the opportunity to work on athletes. In 2019 I graduated high school and was living any athletes dream of going to college on an athletic scholarship (football to be exact). But it only took me one semester to realise the school was just not for me…. I had this feeling that barbering could work out. I was laying in my dorm and started running numbers and thinking about this as a career and had this strong feeling that I could just make this work. So that’s just what I did! I dropped out and took a chance.
February 3rd, 2020, I started barber school and from the beginning I just fell in love with it. I graduated school March 12, 2021, got my license June 14, 2021, and started in the shop the following day.
Can you us about your injury? What happened, and how it has affected you?
October 19, 2022, is the scariest, most painful, life changing day of my life. I woke up late this particular morning, around 5:30am. I say late because it was usually 4:30am. My body fought me so hard from going to the gym this day. I always woke up and got to the gym by 5am and that’s how I started my day. But this day in particular my body was fighting me. It was raining hard outside, all the signs said to stay home. But I left anyways. I ended up turning around because I forgot something at home, then got back on the road and got to the gym around 6am. The first exercise I had to do this day was a weighted squat on the smith machine. On my last set, my spine snapped and I collapsed, being crushed by all the weight. I was rushed to the closest trauma centre which happened to be just 2 blocks away where I underwent emergency surgery. Come to find out I broke my spine at the T-11/T-12 area and I suffered a spinal cord injury. When the injury happened in the gym, I didn’t feel it break, I just knew I collapsed and had no movement. The pain didn’t set in until my friends at the gym got the weight off me and I fell flat onto my back. It was a pain like no other. The injury has caused me to have no movement from my belly button down and effects many other things like my bowel and bladder and causing me to take pain medication 3 times a day. I can still drive and live my life just the way I did before, it just looks a little different.
Your motto is “Standing up or sitting down you are going to live life to the fullest”, and your outlook on life is so positive. Can you tell us what your mission is around this?
Standing up or sitting down I’m going to live my life to the fullest, because I just can’t see my life any other way than successful. I got dealt a tough hand but that’s because I’m the one that’s crazy enough to believe that either way, I’m going to accomplish everything I have set out for myself. I try to view it as this didn’t happen TO me, but it happened FOR me. I owe it to my parents for the way that they’ve raised me. They developed me into believing that I can have whatever I want in this life, so that’s exactly what I’m going to do. Just because my legs don’t work, doesn’t meant mean I can’t live, it’s just forced me to slow down a little, which truthfully is what I needed to do anyways. I really love barbering and there’s no other job I’m going to work, so I just had to figure it out. If you want something bad enough in life you will do whatever it takes to have it. And truthfully, bills don’t stop. My family isn’t going to be around forever to take care of me, so I need to continue to build my own empire and chasing my dreams. I want to retire my family, and the job isn’t going to get done if I lay in bed and feel sorry for myself. As much as lying in bed sounds amazing some days, it just simply isn’t the answer.
What do you love most about Barbering?
Barbering is my escape from all the bad things that go on in my life. The physical and mental pain I endure on a daily basis, barbering is my outlet. That’s my favourite part.
Can you tell us about your Barber Business? how long have you been in business for?
I started my own business November of 2023. Things weren’t working out with the Barbershop I was working in after my injury happened, so I decided to just open my own studio, and business has never been better. I wouldn’t have wanted it to work out any other way. I work 5-6 hours a day and I am fully booked most days.
You had a brace & frame made to enable you to stand up and be supported so you could get back to cutting hair (which is insanely amazing!) can you tell us about this?
I initially had KAFO braces made just so I could stand and work on walking using my hips. Then an idea came to have a standing frame made so I could stand and work because sitting and cutting hair was just too hard. So, my parents built me a custom standing frame so I could get back to what I enjoyed doing. It took a few months to get it finished and get all the specs figured out, but when it was finished it fit perfectly to me and I had never been so happy to get back to work.
You are an Educator/Ambassador for L3V3L3, can you tell us about this role and what it entails?
In May I attended the CT Barber Expo, because Jay Majors invited me out. When I was there, I was introduced to the LV3 CEO. We got to talking, and he said that they would lover to bring me on to the team, and I was ecstatic! We went to dinner, and I got introduced to more of the team, and by the time I got home I had a contract. My parents built me a second standing frame and shipped it to LV3 headquarters so that any show I’m needed at, they have one ready to ship for me. They inform me on what shows to be at, and I hop on a flight and get there. I’m expected to continuously educate myself on their products, so that when it’s time to hop on stage, I’m ready to educate. My favourite thing about it all though, is that they allow me to be me. I don’t have to only talk about products on stage, I have a story to tell, so I can tell it. I can count on them to be there for anything. If they say they are going to be somewhere or do something, no questions about it, they will be there and get things done. It’s a family!
What is on the agenda for you for the next 12 months – 2 years?
I would love to open my first Barbershop. But planning too far ahead isn’t something I like doing. I’ve learned that your life could change tomorrow. I once heard a quote that goes, “if you want to make god laugh, tell him your plans”. This is God’s timing, not mine. I just take life one day at a time put the rest in his hands.
@jimmy.fadez
SIMON DOYLE JOINS THE BABYLISSPRO AUSTRALIA NATIONAL EDUCATION TEAM
BaBylissPRO is thrilled to welcome the talented Simon Doyle to the BaBylissPRO Australian Education Team. Simon joins lead educator Fraser Forsey, along with industry stalwarts Jonathan Tavita-Goodwin, Lino D’Adderio and Lance Liufau, known for his prowess in longer men’s lengths, creative haircuts, and photoshoots, Simon has brought a new energy to the team with his impactful teaching methods.
Simon is a driven hairstylist hailing from Dublin, Ireland, currently running a fully booked column daily at AREA Studio in Melbourne. His interest in visuals began at a young age when he studied design at art college. This passion led him to the hair industry in2016, where he has since developed a unique skill set and style. Simon’s career has taken him across Europe, building a name for himself before making the jump to Australia. Since his move, he has become established in the education space, sharing his knowledge, experience, and unique story to motivate and inspire others. He has hosted classes in Melbourne, the Gold Coast, and Brisbane, contributed regularly to Mocha Barbershop magazine, and appeared on stage at the Sydney Hair Festival.
With Simon’s unique perspective and expertise and thrilling new products from BaBylissPRO, even more exciting developments are on the horizon this year!
Follow Simon’s journey with BaBylissPRO Australia on @babylissproau and @simondoylehair
As the World’s Leading Premium Men’s Hair Brand*, American Crew continues to inspire the latest hair trends with the launch of its new e-learning platform CAMPUS. Available via the Revlon Professional Always On e-learning site, CAMPUS represents a new way for stylists to discover the world of American Crew and the brand’s extensive portfolio of professional grooming products.
The CAMPUS e-learning platform is designed to encourage barbers to LIVE in a new grooming era, LEARN from the professionals, and STYLE with confidence, providing a curated library of products and education to help Aussie hairstylists stay on top of international trends.
Heavily inspired by American college aesthetics, CAMPUS shares a range of new hairstyles from the Northern Hemisphere such as the new pompadour, long crop and short wolf cut. Spotted on celebrities such as Finneas Eilish on the Grammys red carpet and Barry Keoghan at London Fashion Week, the American college aesthetic is expected to be one of the biggest trends this winter.
Sharing the products and steps behind the lookbook, the CAMPUS platform empowers stylist to try these new trends, so they can feel confident expressing their personal style. Taking you back to university, CAMPUS breaks down the grooming journey into six departments, each focusing on a specific aspect of men’s grooming. With an emphasis on professional guidance, the CAMPUS e-learning platform reinforces American Crew’s position as a leader in men’s grooming and education, empowering stylists to discover trends, refine their style, and achieve confidence in their grooming routines like never before.
www.revlonproalwayson.com
www.americancrew.com
Recently, the most highly anticipated event of the Australian hairdressing industry opened its doors to thousands of attendees. Hair Festival 2024 gave powerhouse brands, such as BaBylissPRO, a chance to showcase new launches, expert techniques, and connect with their loyal following of professionals. The BaBylissPRO booth featured American Barberology ambassador and superstar barber Sofie Pok who hosted an engaging educational seminar and demonstrated her covetable techniques at the booth. In addition to this, exciting new product launches and a whole new Australian education team made BaBylissPRO stand the main attraction!
Dateline Imports are ecstatic about the incredible momentum generated by Hair Festival, fostering unparalleled connections within the industry and highlighting BaBylissPRO’s prominent presence in the Australian barbering scene. BaBylissPRO experienced recordbreaking sales for the FXONE and LithiumFX collections, Sofie’s favourite tools, offering the brand a unique opportunity to engage personally with its fans.
The festival also provided the perfect platform for Dateline Imports to connect with their wide array of customers, from young apprentices to experienced stylists and barbers. With a dynamic new education team, exciting new tool launches, and Sofie Pok’s magnetic presence, Hair Festival 2024 was a rousing success for BaBylissPRO.
BaBylissPRO is exclusively distributed in Australia and New Zealand by Dateline Imports P/L. @babylissproau
This Opal Hot & Cold Facial Steamer features a double nozzle design. Hot steam can open pores to provide a deep clean, removing dirt and makeup remnants, and leaving the skin feeling soft and smooth. Additionally, hot steam promotes blood circulation, improves metabolism, and repairs skin cells. On the other hand, cold steam can shrink pores, effectively replenishing dry skin and adjusting the water and oil balance of the skin. This Opal Hot & Cold Facial Steamer is suitable for all skin types.
• The cold spray tube can swivel 360 degrees
• The hot spray tube can swivel 360 degrees
• The hot spray head is movable in multiple directions
• The base diameter is approximately 66cm, allowing for more stability
• Easy-to-operate touch panel
• Adjustable height www.joiken.com.au
Saddle up for comfort that echoes the rugged spirit of the frontier with the Rocky Barber’s Chair. This sturdy and dependable chair brings the untamed beauty of the great outdoors to your space, featuring a textured tan upholstery and a traditional design that’s as durable as it is stylish. If you’re a nature-loving barber looking to create a unique and rustic atmosphere in your barbershop, this chair is the perfect choice. Built tough and crafted for comfort, it’s a practical choice that ensures a relaxed experience for both barbers and clients alike. With this barber chair you can create a warm and inviting atmosphere in your salon, blending comfort with timeless style. Also available in Sage Green (Forest Barber Chair)
Available from Comfortel Salon Furniture. Showrooms Australia Wide. www.comfortel.com.au
Rinse Responsibly... Every Drop Makes a Difference
This Rapid Rinse Hairdressing Hand Shower features a powerful and spiral-designed water flow nozzle that quickly and thoroughly rinses away hair dye, shampoo and conditioner residue from the hair, while also incorporating an eco-friendly water-saving technology that reduces water consumption and improves the quality of the rinse… The Rapid Rinse Hairdressing Hand Shower with Eco Water Saving technology allows you to easily control the direction and intensity of the water flow, ensuring a comfortable and effective rinse every time. The innovative watersaving feature reduces water consumption by up to 65%, which not only helps the environment but also saves you money on your water bills. This hand shower is easy to install and fits most standard hairdressing basins. It has a uniquely shaped handle that allows for maximum mobility and control during hair washing. The durable construction, reliable performance, and eco-friendly features make it a great choice for hairdressers and salon professionals who value efficiency and sustainability. The hand shower with Eco Water Saving technology provides a faster, more comfortable, and more sustainable hair-washing experience for both hairdressers and their clients.
Key Features:
• Save on Water
• Eco - Friendly
• Install in Minutes
• Germanium Stones
• Moulded Handle Design
• Spiral Design Water Flow Nozzle
• Reduces Water Consumption www.joiken.com.au
BY LOUISE MAY
Reuzel, a name synonymous with classic barbershop culture and rock ‘n’ roll edge, has once again pushed the boundaries of men’s grooming with their latest release: the Severed Head Strong Hold Clay Pomade
This new product is a bold collaboration with Liquid Death, a brand that shares Reuzel’s rebellious spirit and unconventional approach to branding.
Co-founders Leen and Bertus, the masterminds behind Reuzel, share their insights into how this partnership came to life and what makes the Severed Head Pomade a standout addition to their line.
Reuzel has become a household name in the world of men’s grooming, particularly known for its iconic pomades. What inspired you to collaborate with Liquid Death on the new Severed Head Strong Hold Clay Pomade?
Leen: The collaboration with Liquid Death came about quite organically. We’ve always been about pushing boundaries and bringing a bit of rock ‘n’ roll attitude to the grooming world. Liquid Death shares a similar rebellious spirit, so when we met the founder, Mike Cessario, it just clicked. We both started our brands with a vision before having an actual product to sell, and that common ground made this collaboration feel like a natural progression for both of us.
Bertus: Plus, it was at our annual Scumbash music festival that the idea really took shape. We wanted something that combined the edge of Liquid Death with the traditional yet modern feel of Reuzel. The Severed Head Pomade is not just a product; it’s a reflection of that shared ethos of being unapologetically bold and different.
The Severed Head Pomade is infused with Liquid Death Mountain Water. Can you tell us more about what makes this product unique and how it aligns with Reuzel’s brand values?
Leen: We’ve always been about authenticity and quality, and the Severed Head Pomade embodies that. It’s a strong hold clay pomade that provides a roughed-up texture with a matte finish, which we know our customers love. The inclusion of Liquid Death Mountain Water, along with nourishing ingredients like Argan Oil and Aloe, ensures that while the product holds up to our high standards, it also offers benefits for the hair.
“INFUSED WITH LIQUID DEATH MOUNTAIN WATER, SEVERED HEAD POMADE DELIVERS A STRONG HOLD WITH NO SHINE , ADDING NATURAL DEFINITION AND TEXTURE. LOSE YOUR HEAD OVER ITS NON-STICKY, NON-GREASY FORMULA THAT’S
ALL-DAY WORKABLE WITH AN EVER SO SUBTLE APPLE SALSA FRAGRANCE
.”
Bertus: And of course, it’s not just about functionality. The Apple Salsa scent gives it that unique Reuzel twist. We wanted something that would not only perform well but also stand out in terms of fragrance and overall experience. It’s versatile, suitable for all hair types, and easy to wash out—just like all our products.
This collaboration also marks Reuzel’s 10th anniversary. How does the Severed Head Pomade fit into the brand’s evolution over the past decade?
Leen: Reuzel has always been about more than just haircare. It’s a lifestyle brand that reflects our roots in punk, rock ‘n’ roll, and Kustom Kulture. As we hit this milestone, we wanted to do something that encapsulates everything we’ve stood for over the years—innovation, quality, and a bit of rebelliousness.
Bertus: The Severed Head Pomade is a celebration of our journey. It’s our first collaboration of this kind, and it’s exciting to see how it resonates with our community. We’re thrilled that this product will remain a staple in our collection, and we’re excited for our customers to experience it.
Finally, how can fans of Reuzel get their hands on the Severed Head Pomade?
Leen: The Severed Head Pomade is now available exclusively through HairCo. Australia, our trusted distributor. Whether you’re a long-time fan of Reuzel or new to the brand, we think you’ll love what this product brings to your grooming routine.
Bertus: And keep an eye out for more to come—this is just the beginning of the next chapter for Reuzel.
Exclusively available through HairCo. Australia, Reuzel’s Severed Head Pomade is set to make waves in the barbering community.
Wholesale enquiries – HairCo. www.shophairco.com.au/reuzel
BY GUEST EDITOR, RYAN POOLE
In the vibrant world of barbering, Jess Younan, known on Instagram as @shefadez.co, has carved out a distinct niche for herself. Her journey from a high school job at McDonald’s to mastering the art of barbering is a testament to her passion and resilience.
What started with experimenting on funky haircuts on her Barbie dolls at a young age would pave the way into a serious career. Now, with a thriving clientele and a substantial following online, Jess blends traditional barbering skills with modern social media savvy. Her story highlights the evolving landscape of the industry and her role in shaping its future.
Barbershop Mag’s Guest Editor Ryan Poole chats with Jess...
So Jess, tell me about your barber journey! How did you get into the industry and what was the draw-in for you?
Hey! Firstly, I wanted to thank you for having me!
Well, it all started when I was 16. My best friend Lucy had got me a job in a hairdressing salon a few years prior. I felt competent in my skills as a hairdresser but so uninspired. I specifically remember one afternoon in the salon, it was quiet, and I had the opportunity to scroll through Instagram and what popped up on my feed changed my path from that moment on… a skin fade, and who did the skin fade? A female barber.
This was something I had never seen before and I was gobsmacked that a woman was in a barbershop, producing awesome haircuts like she did. It was and still isn’t something you see when you pass most barbershops. From that moment on I finally found that little fire in my belly to learn something new and master it as much as I could. I bought my very first pair of clippers, the Wahl Seniors and I got practicing on my brother, cousins and friends. I got to the point where I felt my haircuts were photo-worthy and I started my profile ‘@ shefadez.co’ and started posting.
I started to enquire at barbershops if they were willing to take me on! I managed to land an interview at my dream workplace, and I got the job! After a few years under my belt, I decided to move around to a few more shops until I was able to build up my clientele to the point I could rent a chair at the Box Barbershop in Baulkham Hills. I currently work three days a week in the barbershop, I have two ‘Admin/editing’ days at home per week, while I slowly build my brand in-store and on social media. This has been such an awesome opportunity and a great learning curve into how to scale and run my brand. It has its hard days, but I wouldn’t change it. While I love cutting hair and the creativity that comes with it, I have always known that there is a performative side to me as well so having social media and gaining a following has allowed me to do both within my work life. I feel blessed.
You are massive on your socials! You’re currently sitting on 90k followers between TikTok and Instagram. You’ve worked in collaboration with clothing brands. How did you get to this level of recognition, and do you have any advice to other barbers on how to approach promoting themselves?
I am so grateful for the people who have decided to follow my journey through social media. My main piece of advice for anybody who also loves to share a snippet of their work, life and personality on their platform is to just be yourself and have fun with it! People value authenticity and that is something that I am learning every single day. If you can be true to yourself throughout your journey of growth, the right opportunities will follow. I have been incredibly fortunate to work with Slick Gorilla, Silver Bullet, Amarda Apparel and Pushas Official.
One thing that stands out to me about these brands is that they also value authenticity. They allow me to create my own content with minimal guidelines and to me that goes such a long way because I don’t feel like have to be somebody I’m not, just to please a brand. So, my advice to fellow content creators is to just be yourself; show off YOUR personality, YOUR individuality! Whatever it feels like you’re meant to be posting on your platform, create it and don’t overthink it. There is something out there to watch for absolutely everyone.
With the landscape of barbering changing so constantly, styles are always changing. We’re finding more of a shift towards alternative trims for alternative clients. Have you found this shift exciting or interesting in your work? This is an awesome question I’ve been thinking on for a while now. So being in the barber industry for the past 6 years, I have seen quite a significant change in the trends of haircuts. Back when I started, the fashion and style focus was quite concentrated around standard skin fades, short back and sides and just trimming the top. Rarely anyone came in asking for half the haircuts we barbers are doing now. In 2024, barbers including myself are having to learn a whole new skill set to be able to cater to our clients and the current trends. I find it exciting and interesting as it pushes us barbers to learn and grow with the change that is constantly coming our way. Regarding that change in traditional barbering, in the past 10 years especially, we’ve found a large shift in female and non-binary clientele. As a female barber, I’d love to know your thoughts on how you’re veering away from the stigmas of a oncetraditional, male-orientated industry.
As a female barber, I love it when I have another female sit in my chair for a trim and catchup. I say with the area that I’ve worked in, the demographic that lay within this area, 90% of the time, the barbershop is men, men, men but the other 10% I would say is my female clientele, who are not after a gender-specific haircut and they are purely after a change and to feel confident within their skin. I admire their confidence to go short and rock something modern and fun and I would love to see more women be free with their hair!
Alright, we’ve seen all of this change in our industry; so, where do we go from here?
I believe the industry is constantly changing and will continue to do so. As barbers, we need to remain open-minded and take a humble approach to moving forward within our work. This industry changes, and we set out to learn technical skills all over again. We mature with our interpersonal skills to accommodate different personality types. It is really easy to become comfortable in your skills and in your return clientele that you see every few weeks, I believe that’s where most barbers become stuck and don’t see any growth within their brand. We all need to invest in ourselves one way or another so that we can provide knowledge, understanding and skill for our clients who choose to put their time and trust in us.
I appreciate all your time, Jess! Are there final words of advice you’d like to give to upcoming barbers?
My final words to all the up-and-coming barbers are to be proactive! You won’t get anywhere if you don’t get up every day to learn something new or simply just give a haircut that has been scaring you a red-hot go! Stay learning, keep your mind open, and ask lots of questions as you are watching other barbers do haircuts. We as barbers are constantly learning and growing and not every experience in the barbershop will be a perfect one but as long as you’re trying, that’s all that matters. Finally, have faith in yourself and your work. Negative talk in your head will result in negative outcomes. Thank you for having me!
BY LOUISE MAY
At 28, Zak Mollica is the owner of The Southside Barber, a journey that began with a nudge from his father, a seasoned barber with over 55 years of experience.
Encouraged to try his hand at cutting hair, Zak’s first steps into his dad’s barbershop felt almost predestined—his father had already bought him brandnew tools, as if knowing this would be his lifelong path.
Zak quickly found joy in barbering, particularly in the simple act of making someone smile with a fresh cut. Though he initially enrolled in a hairdressing course, Zak’s passion truly ignited when he switched to one of Victoria’s first barbering programs at Marjorie Milliner College. His dedication paid off as he became the first qualified barber in Victoria in 35 years—a milestone that set the stage for his career.
With his father as both mentor and employer, Zak dove headfirst into the craft, balancing full-time work with his studies. Determined to carve out his own legacy, he set an ambitious goal: to own his own barbershop by the age of 25. Through sheer hard work and a singular focus on becoming the best, Zak made that dream a reality.
Editor of Barbershop Louise May, chats with Zak about The Southside Barbers brand, his industry journey and favourites tools and product.
Tell us about Southside Barbers.
The Southside Barber was my barbering name as I started my career and I had a decent following on it, so when I did decide to start my business, I knew this was the name I was going to call my shop.
It all happened in 2021, 8 days before my 25th Birthday, when I was approved my lease for 32 Como Parade West Mentone. Ecstatic and excited for what was to come, it was time to start putting in long hours to start building my shop. Early mornings and late finishes, it took a long 2 and a half months to renovate Southside. It was an actual blank canvas that has now evolved into something very special.
Southside has been running for almost 4 years now. We started right in the middle of Covid which was a very hard and tricky time for us, but we got through it, and it has led us to where we are today. Southside isn’t just a name it’s a brand, a brand that people can feel proud to wear and love as it’s something I give my all too.
Tell us about your team and your local community?
The Southside team are Jon, Arin, Rae and me. These 3 guys that I work alongside are the most unbelievable people I have come across.
Southside is a community within itself. Not only do we cut hair, but we create relationships with all our clients and our neighbours. Southside is somewhere our clients can come to relax and take all the weight off their shoulders, we give everyone that comes in the opportunity to open up to us and if there’s anything we can do to help them we will. The team at Southside is handpicked and the reason to this is so we create a safe and happy space within our shop and in our community. Southside is a place where you are comfortable to just come in get a haircut, have a drink and play a game of table tennis without feeling unwanted or judged. We put in 150% with everyone that steps into our doors.
What makes Southside unique?
Take your first step into the doors of Southside to find out yourself.
Southside is a place where you can come and not even feel like you’re in a barbershop. We have a pool table, table tennis table, sports on the tv, a free drinks fridge, awesome music and a space that’s like no other. Southside was created as a space that no one can match, from every detail starting from the logo, to then the atmosphere in the shop right through the week is unmatched.
Southside was created to bring people to a place that they look forward to every week or every two weeks, people come in after a long week of work on their shoulders to then sitting in the chair and not having a single problem. We create a safe space for everyone to just take the time to relax and enjoy the time they have to themselves. Let’s not get it wrong, life’s crazy and even for us barbers when we take that first sit in that chair all our problems stop and we can just relax and have a good genuine honest and fun chat.
Tell us about your merch?
Our Brand Southside is a brand that we created for our customers to be proud to wear and promote. We continuously bring out new merchandise every few months to keep everything exciting and fresh. We put a lot of time and effort into our merchandise so not only can you wear it casually, you can wear it anywhere. I always had a dream to create something I can wear and be proud of, so I created something that not only I love but everyone does, we speak to all our clients about what they’d love to see, and we make that happen. Southside and its merchandise are something that will continue to grow and you’ll see more of.
You are a lover of the AFL can you tell us about this? Do you have the players in for haircuts?
I am a HUGE Collingwood supporter who grew up with a crazy aunty who made my brother, and I live and breathe Collingwood.
It was an absolute honour the day I had one of my favourite players walk into my store JACK CRISP. Jack is one of the most genuine down to earth people I have met, I have been cutting Crispy’s hair for over 3 years now and I can tell you he’s getting more grey every time... Crispy is also someone who I look up to in terms of family, he has 3 beautiful girls and his wife Miki, jack shows me what it is to have something so special in the word family. Crispy is also someone who loves our Southside merchandise and he always repping it everywhere he goes. Jack has made a MASSIVE impact on Southside and our brand that we get people all of Australia coming to see us because of a simple post he makes to support us.
Mitch Owens from St Kilda also comes to Southside to get his haircut, and he is also another person who I speak highly of as he is someone who will do anything to help bring the Southside brand out to people and bring people into get a haircut. Mitch is someone who will always try and do his best to help out, even though no one in the shop goes for St Kilda he will always offer to help out in any way he can to give back. It just goes down to respect and for us at Southside, respect goes the longest way.
We love having AFL players come in, it’s all genuine chats and good vibes getting to know their ins and outs about football and the little insights before the rest of Australia know, we love learning about their lives and how hard they have to work and the immense amount of pressure they are under, to perform for all of their supporters so we take our hats off to them.
Can you tell us about your preferred Pro-One Clippers and why you love them?
Pro-One Clippers are a unique clipper unlike the rest. It all starts from the power, it’s above everything else we use. Pro-One is a clipper that does it all, from the de-bulking to getting the zero lines out.
It’s an all-round clipper which I recommend to all barbers starting out or have been cutting for years. They are very comfortable and light in your hands which makes it super easy to use and hold. They are a must for me.
How about favourite powder product and what do you love about it?
At Southside we use American Barber, we have always from day one used American Barber. All products from them are very well produced, they all smell amazing, the results are always perfect, and our customers love it.
The American Barber Powder is super strong and light weight which makes styling easy and effortless. I highly recommend this product and for barbers looking for a great brand for their shops to go with American Barber. You won’t be disappointed!
What do you love most about what you do?
I love my job; I get up out of bed everyday knowing I get to do what I love most. Every day the boys and I always have a ball, and it makes my job 100 times better, it’s always something different every day and I couldn’t be happier with my career and my team.
I love a team orientated work environment and assisting barbers in starting their journey where I can help them grow and succeed as not only a barber but a person. This is why I am so grateful for my team. Without them I don’t think my job would be as good. I get to hear Jons English accent every day and beat him in table tennis and I get to pick up all of Arin mess that he leaves around.
Most of all, I love the fact that we are all open with each other regarding our work and welcome constructive criticism, this is all what makes us better individually and as a team. I am very lucky to have such a great team, and I can’t wait to continue to kick goals with them and create memories and great times as we grow the business together.
What’s on the agenda for the next 12 months?
That is something we cannot tell. a Gentleman never tells. But if I had to say something I could say is… Stay Tuned, we have some cool and exciting stuff coming, with our team, our shop, our merchandise and our community.
@thesouthsidebarber
TEXT URE SPRAY
TEXT URE VOLUME • DEFINITION
Sea Salt Texture Spray is perfect for creating a tousled natural beachy look and feel. Adds weightless texture, volume and definition with a matte finish. Specialised UV filters protect against colour fade, chemical damage and thermal styling tools. Enriched with Vitamin B to help soothe irritated or sensitive scalps. Wa ter soluble. Ideal on all hair types. Use daily.
BY LOUISE MAY
At just 16 years old, Connor Braddock has already made a name for himself in the barbering world, showcasing talent and determination that sets him apart from his peers. Born in Wellington, New Zealand, Connor moved to Australia at the age of five with his family, bringing with him a unique blend of Samoan and Norwegian heritage. Though basketball was his first love, financial challenges led him to discover a new passion—barbering.
Connor’s journey into barbering began early. As a kid, he was fascinated by the skill and artistry involved in cutting hair, often lining himself up between haircuts as young as 12. This curiosity quickly turned into a full-blown passion. By the time he was in high school, Connor was already cutting hair for his friends on the basketball courts. His dedication was so intense that he eventually decided to leave school to pursue barbering full-time at the age of 15.
Under the mentorship of Kash Shahidi, one of the Gold Coast’s well-known barbers, Connor’s skills improved rapidly. In just a few months, he transformed from a novice to an exceptional barber, mastering techniques that usually take years to perfect. “Barbering is extremely rewarding,” Connor says. “What you put in is what you get out. It’s a good mix between fun and business, where you can learn important skills while enjoying your work.”
Connor currently works at Kustom Faded, a top-tier barbershop in Southport, QLD. Surrounded by talented barbers, Connor thrives in an environment that emphasises attention to detail, great customer service, and a laidback atmosphere. His tools of choice are Stylecraft Rebel Clippers, which he uses for the main portion of his fades, and Stylecraft Instincts for fine detailing. For trimmers, he prefers Stylecraft Sabers, which are versatile and perfect for bulk, line-ups, and designs. His goal is to one day be sponsored by Stylecraft or become a brand ambassador.
Inspired by industry legend Chris Bossio, who has successfully built a franchise of barbershops and a product brand, Connor dreams of following in his footsteps. He envisions opening his own barbershop and eventually expanding it into a franchise. He also has his sights set on creating his own line of clippers. Ultimately, Connor’s goal is to set himself up, retire young, allowing him to enjoy life after putting in the hard work while he’s young.
For Connor, barbering is more than just a profession—it’s a creative outlet and a way to connect with people from all walks of life. “What I love most about the industry is how creative you can be and how there is always more to learn every day,” he says. “It’s not just about cutting hair but also about hearing other people’s stories and perspectives on life. It’s a very rewarding industry.”
With his passion, talent, and clear vision for the future, Connor Braddock is undoubtedly a rising star in the barbering world, and his journey is one to watch closely.
@cbtrimzz @kustomfaded @stylecraftpro
BY LOUISE MAY
Luke Munn’s journey into men’s hairdressing might have started by chance, but it has led to a career filled with accolades and recognition. Based in Adelaide, Luke has become a standout in the industry, with his creative flair and dedication earning him numerous awards, including the prestigious 2024 AHIA Men’s Hair Specialist of the year! Known for pushing boundaries and constantly evolving his craft, Luke’s work is as unique as it is inspiring.
Editor Of Barbershop Louise May recently caught up with Luke to chat about his recent AHIA win, the industry, and his other passions outside of the industry!
Tell us where your love for Hair all began?
You know, whenever I get asked this question, I wish I could say that my journey and love for hair started in some really cool way or that I was born into some form of hair industry life. But 100% transparency, Men’s Hairdressing for me was a complete accident. I attended an RTO info night out of sheer interest with no intentions, it was there they captured my attention, and I’d say 3-4 months later I couldn’t leave the house without thinking about hair, I was living and breathing all things Barbering/Men’s Hair.
An accident I’ll forever be grateful for, as this industry has given me more than I could ask for.
Describe Havachat Barbershop, how long have you been in business? what makes it unique, what do you love most about it?
Havachat Barbershop, where do I begin?
We’ve been trading for almost 3 years now!
A small 2 chair, men’s hair oasis. The name Havachat actually comes from my late grandfather because much like me, you couldn’t shut him up.
I think what sets us apart and what makes us unique is partly the size of what we do. We’re a small operation, this means that it’s more about the client and the community than anything else. Relationships with those clients and seeing them take on life and supporting them through the good and the bad is what I really love about what I do.
What do you love most about men’s hairdressing and why?
Men’s Hairdressing. Exactly that. The shift in the last few years from your “traditional” barbering to the growth of the men’s hair industry. I think that finally we are seeing that the Men’s hair is more than a 2 back and sides, hair is hair, and men are now more invested in themselves and how they look/feel. Watching this industry grow and develop, the constant desire to better yourself means that we can keep pushing the envelope on “Men’s Hairdressing”
Tell us about your 2024 AHIA winning Collection. Can you describe the creative process behind this collection? How did you develop the initial idea? What inspired you?
My creative process is very different to others, some put together extensive mood boards and briefs and have things really nailed down. I’m a little rawer than that. I definitely have an idea and a style that I want to achieve but to be honest I spend little time over stimulating myself with a million different things and just keep the planning to the minimum where possible. The initial idea is usually sparked from something I’ve seen or an image that has inspired me, I then compile some imagery and textures I think would suit, mood boarding is generally vague. I like to leave myself open to variety on the day. I feel like sometimes when you’re so set on a look on the day and you can’t seem to quite get that, you feel horrible. Being flexible allows me to go with the flow and just create really cool hair.
My main outcome from this collection was to push the boundary and create something completely unique and not seen before within the men’s realm. Focusing not only on the hair but on the overall styling of the imagery using harsh lighting and reflective material.
What has been the most rewarding aspect of creating this collection?
I think with this collection the thing that stands out most to me apart from other collections I have created is that the idea and the development of this shoot was 100% me. There were ideas and images that the team discussed that weren’t necessarily agreeable across the board on what could be put together to create an awardwinning collection. But I had a vision, a desire to showcase myself as a stylist and do something completely out of the ordinary while still being on the edge of commercial.
How do you balance the creative side of industry and the business side?
My biggest day to day struggle. I’m constantly battling my own self-doubt, my own issues that come with the creative side of the industry. As I’m sure so many reading this will know, allowing yourself the be judged on your work or putting stuff out there via social media etc is daunting as hell, in some ways has really caused issues for our industry. However, I think that in previous times I’ve allowed my walls to come down and allow myself to worry less about “perfect”. I’m just a dude from Adelaide that loves cutting hair. I’m always on a knife’s edge when it comes to where my time and resources should be placed and I think what it really comes down to is, what’s more important to you as an individual?
How do you think winning the AHIA 2024 Best Men’s Specialist award will impact your career and future projects?
I think that this award is special, it’s my first time winning in this category under this platform. It allowed me to continue my journey within the hair industry and build the connections and platform I need to showcase who I am as a stylist and to educate the next generation of stylists.
How do you see the men’s hair industry evolving, and how do you plan to innovate within it?
I think the Men’s industry is only scratching the surface of what It can be. I would love to see a shift back towards what drew me to this industry in the first place and that was a sense of community. I think that it’s clear our industries are no longer separate and that slowly hair is just becoming hair. My goal is to continue to work on bridging the gap of what was traditionally barbering and hairdressing. Continue to push the boundaries of Men’s Hairdressing and educate.
What are your Preferred tools and why?
I’m fortunate enough to be part of the Australian JRL Education team and I must say, I love their stuff. Excellent Edges for scissors, you’re mad if you’re sleeping on this.
I hear you are a very keen golfer... what’s the best course you have played on to date? What do you love most about the game?
Secrets out, not really… you only have to watch my Instagram stories to see that I’m on the golf course arguably more than I should be. But hey, “admin day”. The best course to date is here in Adelaide, Kooyonga Golf Club.
And you are a DJ! That’s cool, can you tell us about this? 11 years and counting. Not a hell of a lot to say, this has taken a massive backseat in recent times with me focusing more on the salon and family. However, I’m still occasionally kicking around in some dark room to god awful hours of the morning.
What are you listening to on your Spotify playlist right now?
Owww, Tough one. A fellow DJ and good friend of mine Dan has a substantial number of playlists on Spotify. But at the moment his playlist Dadfoe, all curated to his dads taste, is getting rinsed on the daily. Think Funk, Jazz, Soul and even a sprinkle of disco.
What’s on the agenda for next 12 months?
Finishing 2024 focusing on business growth and really using historically the busiest time of the year to build and develop that. Take some time off early next year then hit the ground running in 2025 launching some education classes and continuing to just be Luke, the dude from Adelaide that loves to cut hair.
@havachat.barbershop
BY LOUISE MAY
At just 20, Hannah Gerritsen has already established herself as a standout talent in the hairdressing industry. A stylist at Belinda’s Hair Creations in Wollongong, NSW, she recently won the national champion title at the 2023 WorldSkills Australia competition.
Her journey, marked by a relentless drive to learn and improve, began with practicing on friends and family. Supported by her employer and TAFE teacher Janelle, Hannah’s dedication has led to impressive accolades, including Gold at the Regional and National WorldSkills, 3rd place in a UK prep comp, 2nd in the Global Skills Challenge in Melbourne, and Gold at the Belt & Road International Skills comp in China.
As she prepares to represent Australia at the WorldSkills international competition in Lyon, Barbershop Magazine Editor Louise May sits down with Hannah to explore her remarkable journey and future ambitions.
What first drew you to hairdressing, and how did your journey begin?
I’ve always wanted to be a hairdresser. Growing up with three sisters, I learned braiding and styling by watching my mum and YouTube. Styling hair for family and friends was a privilege. At 15, I started voluntary work experience, which turned into a Saturday job. I hoped for an apprenticeship at the first salon I worked in, but when it was sold, I had to find emergency work experience. Belinda from Belinda’s Hair Creations gave me a chance, leading to a Saturday job and eventually my apprenticeship.
What does it feel like to be representing Australia on the international stage at the upcoming Worldskills competition? It’s surreal to represent Australia, especially in hairdressing. I’m grateful for the opportunities leading up to this, which have taken me to Wales, China, the Gold Coast, and Melbourne. Competing under pressure and adapting to different environments has given me a taste of what to expect in France. I’m excited to represent our industry and hope to inspire others to take pride in their profession and get involved.
Can you share how you prepared for the 2023 Worldskills Australia competition, and what went through your mind when you won the national championship? Preparation started 13 weeks out, with Belinda and Janelle from West Wollongong TAFE dedicating countless hours to help me develop
my skills. Since I don’t see what I have to create until the competition starts, I focused on perfecting techniques and understanding when to apply them. As scores from each module combine to determine placement, by the final day, the first day feels like a blur. At the closing ceremony, when I was announced the winner, I was with Janelle and had a mini celebration before heading to the stage. It was incredible to have my family, Belinda, and her husband Scott, there cheering me on. I couldn’t wait to celebrate with those who supported me the most.
What inspires your passion and dedication to hairdressing, especially with such an intense training schedule?
I’m inspired by the many industry leaders who invest in our development. Their willingness to share their wisdom and passion makes it easy to stay dedicated. I want to look back at the closing ceremony in France and be proud of my journey, knowing I gave it my all. There’s always more to learn in hairdressing, which is why I love it—I can’t imagine a career without growth.
What role have educators and mentors played in your journey, and how have they influenced your career?
Belinda taught me daily skills and shared her extensive network with me. I’ve also worked with top educators like Sharon Blain, Kylie Dwyer, Michael Belcastro, and Fraser Forsey. For Worldskills, Donna Demaria has invested countless hours in training, organizing mock competitions, and sharing her 20+ years of knowledge. I’m incredibly thankful for everyone who has gone above and beyond to share their expertise. Their guidance has not only prepared me for competitions but has also added immense value to my career.
Can you describe the challenges and excitement of competing in various international competitions, like the Belt & Road International Skills comp in China? Competing in international competitions like the Belt & Road International Skills comp in China presents significant challenges. Adapting to new environments, jet lag, and being away from supportive networks are tough. Despite these hurdles, it’s exciting to connect with global
hairdressing enthusiasts and see how quickly we bond, despite language barriers and different backgrounds.
China was an exceptional host, with impressive opening and closing ceremonies. It was an honour to represent Australia as a flag bearer and conclude my time in China with a gold medal.
What do you find most rewarding about hairdressing, particularly in such a competitive environment?
As a hairdresser, the biggest reward behind the chair is when a client is over the moon with their hair. I strive every day to bring the best energy and attitude to work for both my clients and the beautiful team I work alongside.
I love that we get the opportunity to be a part of massive changes for clients, their big days and that they share their lives with us.
My clients from Belinda’s Hair Creations have backed my competition journey 100% which definitely adds to the anticipation and confidence overseas.
I know that when I compete, not only can I be proud of my work, but I also have a whole salon of team members, clients and friends in the industry as well.
You participated in the AHC Project Barber initiative. Can you share more about the program and your experience?
The AHC Project Barber program was a no-brainer for me. It removed barriers for hairdressers wanting to become qualified in barbering, particularly by acknowledging the units already covered in a hairdressing qualification. This allowed me to focus on areas where I needed more practice.
Now, I feel confident offering a full barbering experience, including traditional shaving techniques. The program was also a great opportunity to connect with like-minded professionals. I highly recommend it to any hairdressers who can access it, and especially to qualified employers, as they set an example. Belinda was the first to enrol, and many team members followed her lead.
Looking ahead to the International Worldskills in Lyon, what are your goals, and how do you plan to achieve them?
I want to produce work that I am proud of, pushing me out of my comfort zone and being creative. I want young hairdressers to see the places that their career can take them, and to instil an immense sense of pride in our industry.
Worldskills aims to show all young tradespeople the value of their skill, the importance of international relationships, and to develop pathways.
Most of all, my goal is to trust my training, and do what I love. I’m so excited to show the world what a local girl from Corrimal salon can do on the world stage.
How do you balance the demands of competition with your day-to-day work at
Belinda’s Hair Creations?
I am fortunate that Belinda is so willing to accommodate the needs of my training. My clients have also been so understanding and willing to work around my more limited availability this year. When I travelled to Wales, less than 12 hours after I landed back on Aussie soil, I was competing in a barbering competition. After China, I had the privilege of being on a panel for the AHC industry day (again something like 6-hours after landing). My training schedule has involved full days on Sunday and Monday, whether in salon or Sydney, travelling to Sydney after work one Tuesdays and then having Donna my Worldskills expert travel to me and spending late nights on Wednesdays. This is in addition to my full-time hours TuesdaySaturday.
I wouldn’t have been able to manage any of this without the commitment and support given to me from Belinda and Scott, my beautiful family, TAFE NSW west Wollongong staff and Donna. It takes a serious love for hairdressing!
What are your long-term aspirations in the hairdressing industry, and how do you hope to contribute as an ambassador? Being an ambassador and investing in the development of our industry is a main priority. I believe there are a million and one ways to do this. I hope to stay connected with training institutes, the new generations of Worldskills competitors and the MANY people who have contributed to my journey. Social media has given a platform for us to stay connected, share our work, goals and have a voice in our industry. I aim to use my social media to share every aspect of my journey to encourage and to be encouraged by others. @hairbyhanbrielle
BY LOUISE MAY
VITAMAN founder and resident Sydneysider, Clare Castles, is an experienced Beauty Therapist, International Skincare Lecturer, and former Salon Owner. She spotted the men’s grooming trend in Australia way ahead of the curve – and knew there was an opportunity to create a marketplace that had never existed before.
So, after heaps of research about indigenous biochemistry and a solid education on formulating naturally active products, the idea behind VITAMAN was born – to create a natural, 100% Aussie-made skincare and haircare range of products specifically designed for men.
In December 1999, at the height of a very warm Australian summer, VITAMAN officially launched as the first men’s grooming e-commerce brand in Australia. To this day, Clare remains dedicated to VITAMAN’s legacy of being the most innovative, effective, and natural men’s haircare and skincare product range available today.
Beauty Biz Editor Louise May chats with Clare to find out more about the VITAMAN brand…
Can you tell us about the history of VITAMAN and what inspired you to create the brand?
“A Bit on the Side”, which was a salon that I was part owner in was an extremely successful salon in Newtown, it was the first modern salon to start on King Street. After a divorce and leaving the salon, I became a registered training organisation (RTO) teaching Photographic Make Up and Beauty Therapy. I was also contracted to do a lot of Corporate Grooming Lecturing for companies like Qantas, Major Banks and Hotels. While I was training the new recruits at Qantas in hair and makeup presentation, I literally had nothing to recommend for the men. I realised there was a huge gap in the market for men. This was in 1997 and where the VITAMAN idea first took shape.
I started thinking of my ideal business model and a basic product range. I knew I wanted to create a product that I could export and could be sold globally. I wanted to create “Australia” in a bottle!! I also realised that online and ecommerce was an emerging market and was going to be critical to
taking the product global Most importantly, the range had to be natural, and antioxidant based (Vitamins A, C & E)
So, I launched VITAMAN, the first e-commerce grooming site for men in Australia in 1999. We launched with 9 skincare products, all natural, using unique Indigenous ingredients from Australia. In fact, it was the first men’s brand to use Kakadu Plum, Grass Lilly, Lemon Myrtle, Quandong and Aniseed Myrtle, all widely used today.
It’s generally exciting to be FIRST at something, but it was scary being the first e-commerce site for men, and we found out the hard way that no one trusted buying online. And in 1999 men weren’t convinced that they needed skincare, let alone know what an antioxidant was!
Back then, almost 25 years ago, I really believed antioxidants would be the future of skincare, and they are still regarded as a necessity now, both taken internally for health and used externally in skincare formulations.
How has the brand evolved since its inception?
The opportunity arose to supply overseas hotel spas for male business travelers, so we extended the range to include comprehensive Body & Sports categories, as well as professional massage and body treatments – that worked in well having our Ambassador/Shareholder Tim Cahill (former Socceroo) on our team. We developed unique treatments that were incredibly therapeutic focusing on relieving stress, detoxing and overall wellbeing. We’ve won many awards with our treatments and our direction has always been one of Hair, Skin & Body Wellness. We became members of various Spa Organisations and were contacted by Spa Directors around the world to develop exclusive treatments and products for this fast-growing area. Our spa growth has always been by referral.
We’ve been so grateful to win many ASIA Spa Magazine awards for Best Products and Best Treatments, voted by industry peers. Some of our Spa stockists, past and present include W Hotel Taiwan, Grand Hyatt Singapore, Park Hyatt Doha, The Savoy Portugal, Four Seasons Philadelphia, Conrad Bali and then in 2009 we won a global contract with Hilton Hotels worldwide to be the exclusive men’s brand in their eforea spa concept. Our entry into the Middle East came about when an extremely smart businesswomen saw VITAMAN at Galeries Lafayette in Paris (2003) and went on to create the most impressive chain of Executive Grooming Lounges for men, exclusively using VITAMAN, called “1847” (the year the safety razor was invented). We worked closely developing unique treatments and trained their team in Dubai. We’re still present in 1847 today.
What was the driving force behind your decision to focus specifically on men’s grooming products?
In 1997, people said I was crazy, that men wouldn’t use skincare, but in fact their daily shaving ritual was technically skin care, although it was damaging their skin. They just didn’t use good products or ingredients because there was no choice on the market, except alcohol based shaving foams and after shave colognes full of artificial fragrances. The products they used caused the issues they were suffering being dryness, irritation, redness, flaky scalps etc. So, I felt there was an urgent need for solutions to their problems. We were the first male Australian brand to launch in 1999 and export in 2000. It was a market that had been ignored because men didn’t really know what they wanted until they saw product that was designed specifically for them. Ultimately men, like women, want to feel good about themselves. They want to look good. It’s about self-esteem.
VITAMAN’s products are known for their unique aromas. Can you tell us more about the scents you’ve chosen and why you selected them?
We only use natural aromas from plants because of the irritation many fragrances can cause. We use aromas such as Wild Rosella Flower, Sweet Orange and other citrus fruits like Lemon Myrtle, Grapefruit, also men’s favourite, natural Vanilla Bean, masculine Patchouli and Sandalwood, Cypress, Eucalyptus, Spearmint, Lavender and Cinnamon. It’s interesting that women love our aromas too, many of which purchase for their men (and themselves)
Why do you believe there is a growing need for specialised men’s grooming products in today’s market?
The male grooming industry is a booming sector now, boasting a global market value exceeding $78 billion. It’s witnessed a significant surge in recent years, driven by a shift in consumer behavior and an increasing emphasis on self-care and grooming among men.
For skin clinics and salon owners looking to introduce men’s grooming products into their business, what advice would you offer to ensure a smooth integration?
We allow the clinic/salon to tailor the categories to suit their business. We have several categories and there is no minimum. Whether their business is typically women buying for men, or men buying for themselves, I would advise starting with two categories, e.g.: Shave & Face or Face & Antiaging, or Face & Body, so they can recommend an entry level of Cleanser, Scrub and Moisturiser and expand from there. A Hair Salon may choose Hair & Styling or Shave & Hair. We believe it’s best to choose the category that suits their clientele. They all need certain products daily, so why not service their needs? Retailing should be seen as caring for each individual’s needs. For the salon industry we have developed mini-Groom and Zoom treatments that we first launched at Barneys private treatment rooms in New York the added revenues and opportunities for retailing is exceptional.
When it comes to retailing VITAMAN products, what is the typical markup for sales that clinic/salon owners can expect?
50% margin – 100% mark up
Your product line includes both skincare and haircare solutions. Can you provide more details about the different types of products you offer and their benefits?
We are a problem/solution brand so in Hair we offer 3 ranges Volumising (for guys with thinning hair), Moisturising (for dry hair and scalps) and Oil Control (for guys with oily hair and scalps). We also have 3 popular treatments (1) problem irritated scalps, (2) our best-selling Leave in Moisturiser for dry hair and (3) a hair, scalp & follicle treatment called Hair Food to provide nutrients and strengthen the hair. Everything has been developed to heal, soothe and calm the skin & scalp or strengthen, nourish and condition hair. Everything is pH balanced, natural and organic ingredients as well as Vegan approved.
Do you offer sample products for salons to trial before committing to a larger purchase? How can salon owners obtain these samples? Clinics/Salons owners can simply email us at info@vitaman.com.au describing their business and we will communicate and curate a range of samples. Or they can visit www.vitaman.pro and sign up for wholesale account.
Do you have minimum order quantities? No there is no minimum
How does a clinic/salon start with VITAMAN, and what is the process? They can start immediately with an online account at www.vitaman.pro Or if they need more help, we are really happy to set up a time to discuss further. We provide digital training materials and videos, samples and access to a full image library, which stockists can use in promotions or advertising.
www.vitaman.pro @vitamanglobal
Heiniger Clippers have been in the Australian Hair and Barber scene for one year; that’s right, it’s their first birthday already. In their first year in Australia, they had the Intergalactic Range national launch tour, exhibited, demonstrated, and educated at Expo4Barbers and Hair Festival, sponsored and presented at AMBA and AHIA Creative, and even released the new Tauro model!
They amassed a killer Artistic & Education team, signed ambassadors, and exposed their talent to the industry at the aforementioned shows and expos, elevating the hair journey of these emerging stars of the future as a result.
Heiniger’s commitment to the hair industry is unwavering, and this value resonates across all of its divisions. They are dedicated to supporting the industries they serve and are excited to continue this commitment in the Hair and Barber sector. Their future plans further demonstrate their dedication and vision.
But what have their clippers done?
Word on the Street....
Let’s hear from three professionals who have embraced these machines and see how these tools have impacted their daily work and businesses.
CHEEKY BARBERS UPPER FERNTREE GULLY
Calum Simpson a savvy Barber and businessman, runs his three-chair shop in Victoria. He has grown his business from a solo operation to now having 4 employees. He loves his craft, looking after his valued clientele, and is proud of the space he has created for doing as such.
Calum, What was your experience with Heiniger Clippers prior to going to the stand at Expo4Barbers?
“I had seen a couple of YouTube videos, but it wasn’t something that fully got my attention until I used it hands-on myself on the mannequin heads at the Heiniger stand.
I could see they were a different type of clipper, now, an important part of my arsenal!”
What was your first impression of seeing the whole range spread out and displayed for the first time?
“Very impressive; I instantly gravitated towards the bigger machines; I loved everything about them, the blades, the spring-loaded guards with metal vents; I needed to get those in my hands.
I love clipper-over-comb, I love it! The sculpting....I have had nearly everything out there in the standard size ranges. I even went to every stand and looked at everything on offer and couldn’t stop thinking of the Orion; I came back and bought it, all the blades and the box of guards, and I haven’t looked back!”
Has the Orion changed anything for you?
“The Orion has noticeably cut down the time it takes me to establish the shape of my haircuts, my clipper-over-comb work. One pass with Orion every time!”
Do you think the Orion has improved your creativity?
“Well, that’s the thing, Yes! That time I save at the beginning gives me extra time to finesse the haircut at the end with my scissors and then styling. Using the Orion gives me more time to be creative!”
Any advice for fellow barbers?
“If you have tried clipper-over-comb and given up because it felt like you didn’t have control and the result was a bit ....blah... don’t give up, try these clippers. They are game-changing. Your skillset will improve, and your confidence will improve because they will do exactly what they should do. You need to experience that! That is my advice!”
CUTTING WITH THEM IS LIKE CUTTING
WITH A HOT KNIFE, ONE PASS.... NOT A SINGLE HAIR LEFT BEHIND.”
DONNA JELLATT
Donna Jellatt is the owner of this corporate styling engine room in the heart of Brisbane’s Financial and Professional Services quarter in the CBD’s Riverside strip.
Packed from 8 am to 5:30 pm Monday - Friday, Donna’s customers are dedicated regulars that mainly fall into that group of clients we all wish for, the regular as a train every 2-3 weeks tidy up, so that they always look the same. Sharp & groomed and top of their game. These guys expect the same high level of service and consistency each visit in return for this loyalty; that’s the relationship. Has Heiniger made a difference? Let’s ask Donna...
What did you think when you first saw the whole Heiniger Intergalactic Range?
“The Sirius and Orion really caught my eye, they looked so cool, they reminded me of the old, ‘old-school’ clippers barbers used to use. I could not wait to try them out!
Cutting with them is like cutting through butter with a hot knife, one pass.... not a single hair left behind.”
Your Technique...
“I have them both, the A5’s, the Sirius and the Orion, I have the 000 cutting blade on the Orion and 00000 on the Sirius. I swap between the two clippers, guard or no guard. This saves me so much time with all my cuts. Fading is super easy; you just flick out with the contour of the head at the bottom of your weight lines or even the hair line. The transition within the cut and the result, is seamless. There is nothing comparable with these machines; I have never cut like this with such ease and confidence.’
Did you try any other models in the range?
“I also have the Libertas T-Trimmer. This detailer is just amazing. I hold it like a pencil, and in my mind, it works like an eraser; for fades, I tilt it and use the last few teeth to blend in any inconsistencies you may have in your cut, indentations on the scalp that leave minor shadows, for instance. For detailing work and hairlines and ears, they are incredible. Clients always comment on how comfortable they are. No scratching whatsoever.”
Any words for your fellow barbers?
“Just jump in; these are amazing. I am totally in love with the Heiniger Clippers and everything they offer and deliver to me as a hair-cutting professional.”
Next, let’s drop into a Hairdressing Salon and see what stylists think of Heiniger Clippers.
Helen Ciccone co-owns this recently crowned International Salon of the Year with her Barber legend husband, Frank Ciccone.
Hair by Ciccone is the world’s first Heiniger exclusive hairdressing salon in terms of all clippers used by the entire staff are Heiniger.
Why did you choose Heiniger?
“Well, Frank was the first to start using Heiniger products in our salon, specifically the Sirius Clippers and the Libertas T-Trimmers. What really attracted him was the quality and workmanship—they’re Swiss-made, which immediately stood out to him as world-class. The precision and reliability of these tools are unmatched, and that’s exactly what you want when you’re working in a fast-paced, high-standard environment like ours. Frank introduced me to the Tauro Clippers, and I have to say, I can’t put them down now—they’ve become my absolute go-to! The performance is just incredible, and they really make a difference in achieving the best results for our clients.”
Why did you become the first Heiniger exclusive salon?
“I’ve been on the lookout for the perfect clipper ever since I started my hairdressing career, and believe me, I’ve tried everything! It’s been a real challenge to find something that truly delivers high performance. But when I got my hands on the Heiniger tools, particularly the Tauro Clipper, it was a game-changer.
The moment you pick it up, you can feel the quality. It has that solid, and dependable feeling in your hand, and you just know it’s going to perform. It’s by far the best tool I’ve ever used, I honestly can’t recommend it highly enough. If anyone out there is thinking about upgrading their clippers, they really need to invest in the Tauro Clipper, it’s a must-have!
As for why we chose to become the first Heiniger exclusive salon, it was a no-brainer for us. The performance and quality of these tools are unmatched, and we wanted to offer our clients nothing but the best. Being able to work with tools that we genuinely believe in and trust, makes all the difference in the results we achieve, and we’re proud to align our salon with a brand that shares our commitment to excellence.”
Favourite tools in the range?
“My absolute favourites in the Heiniger range are definitely the ‘Tauro’ Clipper and the Pegasus Mini Trimmer. These tools are not only super easy to use but also incredibly reliable. The Tauro Clipper, with its precision blade, gives me that perfect blend every time. I feel confident knowing it’s going to perform exactly how I need it to.
The Pegasus Mini is fantastic for navigating around the hairline and ears— it’s so easy to manoeuvre! You seriously need to get on board with these tools; they make cutting hair an absolute joy. The Libertas T-Trimmers are another go-to for me, especially when dealing with those tricky spots that require a little extra precision. They get in on all angles effortlessly. And then there’s the Pegasus Midi, which has a curved shape that rests beautifully in your hand and is super quiet. It’s a dream to work with, in the salon. Each of these tools brings something unique to the table, and together, they make my job not just easier, but more enjoyable!”
Clients reactions when you use Heiniger tools on them?
“The reaction from clients is always incredibly positive. They can immediately sense the difference, whether it’s the precision of the cut or how smooth and comfortable the process is. Clients often comment on how quiet and efficient the tools are, which makes their experience more relaxing and enjoyable.
They also notice how seamlessly we’re able to create sharp, clean lines and perfect blends, which really speaks to the quality of the tools. Using Heiniger has definitely elevated the service we provide.”
Advice for hairdressers hesitant to try Heiniger tools?
“My advice to any hairdresser who might feel a bit intimidated to branch out and try Heiniger tools is simple: it’s a no-brainer! I hadn’t found my go-to clipper until now; believe me, I’ve never been fully satisfied with my previous tools. But the Heiniger range is truly exceptional. Once you start using them, you won’t ever look back, and you won’t believe the quality!
They’re unique in their performance and superior craftsmanship, and the fact that they’re Swiss-made speaks volumes. The precision, reliability, and solid feel in your hand are unmatched. So, if you’re on the fence about trying something new, take the leap with Heiniger. You’ll be amazed at the difference they make in your work.”
There are many recurring themes in the answers to the questions and the opinions and observations shared by these quality-oriented professionals.
It’s hard to take compliments and praise sometimes, sure, what’s the saying? If a large number of people tell you the exact same thing, maybe they are onto something.
@cheekybarbers
@bogartsonfelixbarbers
@hairbyciccone
@heinigerprofessional_ausnz
Create a wholesale account @ www.vitaman.pro All enquires and requests for samples @ info@vitaman.com.au
BY LOUISE MAY
HMB Barbers has steadily risen to prominence in the barbering industry, now boasting an impressive 14 stores across QLD, Australia. Known for its modern approach to traditional grooming, HMB is committed to delivering an exceptional experience to every client.
In this interview, we sit down with Fraser Forsey, the General Manager of HMB, to discuss the brand’s journey, its remarkable growth, and what sets it apart in a crowded market. We also explore Fraser’s insights on the importance of education in barbering, as well as the role 4Barbers Education plays in shaping the future of the industry.
From the expansion of HMB’s footprint to the unique barbering culture they’ve cultivated, Fraser shares the story behind HMB and the vision driving its success.
Can you tell us about the HMB brand?
HMB Barbers now houses 14 stores! We are a modern take on your traditional barbershop, specialising in all aspects of barbering including fades, hair designs, scissor cuts, beards and face shaves. We open our doors every day to make people young and old feel confident through a fun and friendly barber shop experience.
You have recently opened a new store in Rockhampton; can you tell us about that?
The recent opening of our new store in Rockhampton marks an exciting milestone for us. Rockhampton is a vibrant and growing community with a strong appreciation for quality grooming and barbering services. We saw a great opportunity to bring our expertise and passion for barbering to this area, offering
something unique to both locals and visitors. The new store is designed with the modern barbering experience in mind, combining traditional techniques with contemporary style. It’s more than just a place to get a haircut; it’s a hub for the community where people can come together, relax, and enjoy top-notch grooming services. We’ve put a lot of thought into the store’s layout and atmosphere, creating a space that reflects our commitment to excellence and customer satisfaction.
What are some of the key strategies you’re implementing to foster growth and development within your teams?
Fostering growth and development within our teams is a top priority, and we’ve implemented several key strategies to achieve this. One of the most important is continuous education. We ensure that all team members have access to ongoing training and professional development opportunities, both through our own 4BARBERS Education programs and external workshops. This keeps our teams at the forefront of industry trends and techniques, ensuring they are always improving and evolving in their craft. Another strategy is mentorship. We encourage a culture of mentorship within our teams, where more experienced barbers take on a guiding role for newer members. This not only helps to develop the skills of the less experienced team members but also fosters a sense of camaraderie and collaboration within the team.
Can you tell us about 4Barbers Education?
4Barbers brings the most renowned education in the country with a team of leading educators from all walks of the industry. Partnered with some of the World’s biggest tool & product companies Australia has on offer, credibility is what we are all about. Everything we do from education; apprenticeships & Supply is FOR BARBERS or what we like to call @4barbersau
At 4Barbers we are here to ensure the standard, value and credibility of our craft is continuously uplifted through empowering education and access to the best tools & product.
Combined within our team we have years of experience across all areas of the Hair Industry however we share with you…our legacy…our passion…our dream... our knowledge and our mission to take you, your business and barbering the next level!
You’ve placed a strong emphasis on apprentice bootcamps and retail education. Why do you believe these areas are crucial for the future of barbering, and what are some of the outcomes you’ve seen so far? Apprentice bootcamps and retail education are pivotal in shaping the future of barbering for several reasons. Firstly, the barbering industry is evolving rapidly, with new techniques, products, and styles emerging constantly. Apprentice bootcamps provide a concentrated environment where aspiring barbers can immerse themselves in the latest industry trends, learn from experienced professionals, and refine their skills in a short amount of time. This hands-on, intensive training is crucial for developing the next generation of barbers who are not only skilled in traditional techniques but also adept at incorporating modern styles and trends.
You have been over in the USA a lot educating. What is the Barbering Industry like in the US? Is it vastly different? And what have you implemented from the USA in your HMB stores?
The barbering industry in the USA is incredibly dynamic and diverse, and it has been a fascinating experience to educate and engage with professionals over there. One of the most noticeable differences is the sheer scale of the industry in the US. With such a large and varied population, there are a multitude of styles, techniques, and cultural influences that shape the barbering scene. This diversity fosters a rich environment for innovation and creativity, with barbers continuously pushing the boundaries of what’s possible in terms of style and technique.
In terms of what we’ve implemented in our HMB stores from the US, there are a few key takeaways. Firstly, we’ve embraced the idea of specialisation, encouraging our barbers to develop expertise in particular areas of interest. This not only enhances the skill set of our team but also allows us to offer a wider range of services to our clients, catering to more specific needs and preferences.
We’ve also adopted some of the advanced techniques and tools that are popular in the US. For example, we’ve integrated certain cutting-edge grooming products and technologies that were initially more prevalent in the US market. This has helped us to stay at the forefront of the industry and offer our clients the latest and greatest in barbering services.
Lastly, the strong emphasis on community and client relationships that is so prevalent in the US has reinforced our own commitment to these values. We’ve continued to focus on building strong connections with our clients, ensuring that every visit to our stores is not just about a haircut, but about a holistic grooming experience that builds trust and loyalty.
With over 20 years in the industry, you’ve trained in more than 400 barbershops and salons. What do you believe sets your teaching style apart from others in the industry?
We believe that a haircut shouldn’t be just a haircut. Coming to a barbershop should be an experience. HMB is that personal time you finally get to yourself. The time you look forward to, for a relaxing, clean haircut with great conversation, great music and a great atmosphere.
What’s on the agenda for you over the next 12 months?
HMB Barbers is undergoing a huge shake-up with our retail, from shelving to our online store we’re re-inventing how HMB will market and sell its retail. Also, we are opening multiple more locations and adding to the portfolio of HMB over the next 12-months to continue being able to offer our experience to a wider range of clients.
@hmbbarbers
@4barbersau
@fraser4barbers
On Sunday, May 26, 2024, barbers and hairdressers flocked to The Craft & Co in Collingwood for an evening that combined style, innovation, and a genuine sense of community. The “Get Boosted” event, organized by Gamma+, was a celebration of everything that makes the barbering and hairdressing industry so dynamic and exciting.
As the doors opened at 6:30 PM, the venue quickly filled with the sound of lively conversations, laughter, and the beats of live music. The atmosphere was electric, with professionals eager to connect, learn, and, of course, enjoy the night. The Craft & Co provided the perfect backdrop for the event, with its rustic charm and welcoming vibe, setting the stage for what was to be an unforgettable evening.
One of the main attractions of the night was the opportunity to see the Gamma+ Education Team in action. Known for their expertise and passion, the team delivered live demonstrations that showcased the latest trends in men’s cutting styles. These weren’t just any ordinary demos—they were interactive sessions where barbers and hairdressers could ask questions, pick up new techniques, and see firsthand how to elevate their craft. Whether it was a modern twist on a classic cut or a new approach to fading, there was something for everyone to learn and take back to their clients.
But the night wasn’t just about watching and learning; it was also about getting hands-on with the tools that are set to shape the future of barbering. Gamma+ chose “Get Boosted” as the perfect platform to launch their newest innovations— the Boosted Trimmers and Shavers. These tools have been designed with the barber in mind, combining cutting-edge technology with the comfort and reliability that professionals demand. Attendees had the exclusive chance to be among the first to try these tools, and the feedback was overwhelmingly positive. Many walked away with new trimmers and shavers in hand, taking advantage of the unique offer where the entry fee could be used as credit towards any Gamma+ tool purchase on the night.
The event attracted a diverse crowd, from seasoned barbers with decades of experience to newcomers eager to make their mark in the industry. This mix of professionals created a rich environment for networking and sharing knowledge. It wasn’t just about learning from the Gamma+ team—attendees also had the chance to learn from each other, swapping stories, tips, and ideas that could only come from a shared passion for the craft.
Adding to the event’s prestige, Mocha Group was the official media partner for the evening, ensuring that the excitement and highlights of “Get Boosted” reached a wider audience. With their expertise in capturing the essence of the industry, Mocha Group played a crucial role in amplifying the event’s impact.
Gamma+ has a long history of innovation, with over 30 years dedicated to developing tools that empower barbers and hairdressers to reach new heights in their work. Their commitment to quality and performance is evident in every product they create, and “Get Boosted” was a testament to their ongoing mission to support the industry. From meticulous quality control to the selection of top-tier materials, every Gamma+ tool is built to exceed expectations and stand up to the demands of busy salons and barbershops.
As the night drew to a close, there was a palpable sense of excitement and inspiration among the crowd. “Get Boosted” wasn’t just an event—it was a reminder of why so many are passionate about the barbering industry. It was about innovation, community, and the relentless pursuit of excellence.
@gammaplusaus
Sofie “Staygold” Pok, a celebrated icon in the global hair and grooming industry, made waves with her recent appearance at Hair Festival. As a Global Educator for BaBylissPRO and a key figure in the STMNT Grooming collection, Sofie brought her exceptional expertise and unique perspective to Australia for a landmark seminar at Hair Festival, 2024.
With a decade of dedication to building her global lifestyle brand, Staygold LA, Sofie Pok has seamlessly transitioned from a skilled barber to a renowned cinematographer. Her passion for global hair education, content creation, and photography has earned her a following of over half a million people who tune in daily to witness her dynamic journey across various mediums.
Sofie’s impressive accolades include being named Female Barber of the Year by Barbercon, as well as winning Men’s Shot of the Year and Fade Shot of the Year at Behind the Chair. Her crowning achievement, Barber of the Year at the American Influencer Awards, stands out as a testament to her talent and dedication, awarded without regard to gender.
In addition to her numerous awards, Sofie has been recognised by Instagram’s AAPI #RethinkOurInfluence Campaign for her role in representing often underrepresented communities. As a Global Educator for BaBylissPRO, Sofie has been instrumental in showcasing the brand’s innovative tools, including the BaBylissPRO FXONE Collection.
At Hair Festival, Sofie delivered an electrifying seminar, offering in-depth guidance on cutting, fading, and styling techniques using BaBylissPRO’s latest barbering tools. Attendees were treated to a comprehensive breakdown of these techniques, coupled with insights on leveraging social media to enhance their professional presence. Sofie’s expertise extended to videography and photography skills, essential for capturing and showcasing their work.
Her seminar also highlighted her unique perspective as a woman in the barbering industry, enriching the educational experience with her personal insights and professional wisdom. The session was not just about learning new skills but also about gaining inspiration from Sofie’s remarkable journey and achievements.
@staygold31
@babylissproau
Code:
Features
• Lockable & Height-Adjustable Hydraulic Disc for smooth adjustments
• Reclining backrest for customer comfort
• Extendable & Removable Headrest
• Quilted Button Design Front
• Intergraded Towel Rail
• 360 degree rotation
• Padded armrests
• Unique Dark Chrome Frame
For men looking for a more daring hair colour for the autumn season, lilac is a great choice for those with blonde hair already or those looking for a complete change and are happy to have their hair prelightened. On a clean, white base, a subtle glimmer of lilac will inject some fun into their look and give it a cool and edgy finish for the new season. This tone will also blend out well back to blonde but to ensure the colour lasts, ensuring your clients use a violet toning shampoo is essential!
Platinum hair colour for men is not going anywhere anytime soon and platinum can instantly make a clients hair cut make more of a statement and be trendier. I particularly love teaming a platinum hue with a super short, textured cut for added edge. Following taking your clients to this clean, ice white hue, be sure to spend some time with the client discussing platinum upkeep at home too. Silver shampoos are great for keeping this icy white hue free from any yellow/brassy tones and hair care products including conditioners, masks, oils and creams are also advantageous for clients to use at home to keep hair damage at bay and the hair colour and condition looking its best between appointments.
As the weather gets colder, hair trends get warmer! Rich chocolate hues will be a huge trend throughout the season and look incredibly healthy and lustrous. For male clients who want to enhance a chocolate base, they can experiment by adding caramel toned highlights through their hair to give it added warmth and dimension too.
In the 90s/early 2000s, many celebrities and boyband members experimented by adding blonde into their hair look through frosted tips and highlights pairing these with spikes or a super sleek almost wet finish to enhance the look. Frosted tips and blonde highlights are both back for 2024 for men looking to add some colour to their current hair look but with a more subtle, blended finish. Blonde shades will instead be a lot more toned down, using a cool/ash toner to create a softer, more wearable finish.
with Heiniger Artistic Director Robert Braid
1. Remove bulk from the sides and fade down, starting with the number 3 guard.
4. Get your clipper-over-comb game on and freehand blend the back and behind the ears. A job made easy with the power of the
2. Leaving the area directly above/behind the ear at 2 lengths, fade out the temple area down to zero and blend out with the floating lever.
5. Fade down again to get your blend right. Use guards to check your freehand work; you will be surprised at how quickly this will give you confidence and help train your eye to check your freehand using guards less and less and then never.
7. Take your time, get the line. 8. Carve the perfect temple front line, one stroke or several strokes. There is no wrong way as long as you end up with a line you are happy with and no redness or scratching! 9. The Finish!!
3. Be sure to leave some weight at the front, towards the hairline, this will help shape and contour your cut and give further definition to your fade.
6. Detail your outline with precision and ease with the
In the world of men’s grooming, DEPOT stands out as a comprehensive brand that addresses every aspect of male personal care. From hair and body to skin and fragrance, DEPOT offers a meticulously crafted range of products designed to meet the diverse needs of today’s modern man. This Italian-made brand is renowned for its commitment to quality, innovation, and sustainability, making it a top choice for discerning individuals and grooming professionals alike.
DEPOT’s extensive product line covers every facet of male grooming, ensuring that men can maintain their personal care routines with ease. Whether it’s for managing hair, caring for the body, or addressing skin concerns, DEPOT provides solutions that cater to the unique needs of men. The brand’s offerings are particularly well-suited to the Australian climate, known for its challenging weather conditions. With products designed to combat the effects of heat, humidity, and sun exposure, DEPOT ensures that men can stay looking and feeling their best, no matter the weather.
One of DEPOT’s standout features is its specialist treatment range that addresses all types of scalp conditions. From dandruff and dryness to excess oil and sensitivity, DEPOT’s tailored treatments provide targeted solutions that help maintain a healthy scalp and promote optimal hair growth. This focus on scalp health underscores DEPOT’s dedication to delivering effective, professional-grade products that meet the specific needs of men’s hair care.
DEPOT takes pride in offering unparalleled support to both individual users and salon teams. The brand’s commitment to education is evident in its comprehensive in-store training and regular industry workshops. With a dedicated team of ambassadors, DEPOT ensures that grooming professionals are well-versed in the latest techniques and product applications. This commitment to ongoing education helps maintain high standards of grooming and keeps professionals updated on the best practices in the industry.
Italian craftsmanship is at the heart of DEPOT’s products. The brand’s commitment to quality is reflected in its meticulous production processes, which avoid harmful ingredients such as parabens, sulfates, and SLES. Moreover, DEPOT’s products are cruelty-free, aligning with the ethical standards that today’s consumers expect. The brand also emphasizes environmental responsibility through the use of recycled packaging materials, further underscoring its dedication to sustainability.
DEPOT’s products are designed not only to deliver exceptional performance but also to embody sophistication and status. The brand’s aesthetic appeal attracts both men and women, making it a versatile choice for those who appreciate refined grooming products. Whether used in a professional setting or for personal care at home, DEPOT products exude a sense of luxury and elegance that enhances the grooming experience.
DEPOT stands out in the men’s grooming market as a brand that combines comprehensive product offerings with innovation, ethical practices, and exceptional support. Its focus on addressing all aspects of male grooming, particularly with regard to Australian weather conditions and scalp health, makes it a valuable choice for anyone looking to elevate their grooming routine. With its commitment to quality, education, and sustainability, DEPOT continues to set the standard for excellence in men’s grooming.
Numero Uno 2.0
Compact design and engineering… supercharged!
StyleCraft by Silver Bullet Uno 2.0 Single Foil Shaver features a new, upgraded look with the same nimble shaving. Weighing only 90 grams with 9,000 rpm supercharged motor. Easy USB-C charging.
Amp Up Your Efficiency
Keep up the pace when blow-drying clients. Silver Bullet Black Velvet Professional Hair Dryer cuts down styling time for ultimate efficiency as smooth as velvet. Powerful AC motor pumps out 2000 watts. Now includes two nozzles and one diffuser.
The smart choice for salon savings. Salon Smart Neck Strips ensure comfort and cleanliness. Designed to prevent hair clippings and water dripping inside hairdressing capes, these selfadhesive strips are a salon essential. Black or white. Includes 5 rolls.
The Iceman Cutteth
Affordable scissors which offer exceptional quality?
The answer is always Iceman. Iceman Kansai 5.5” and 6” Offset Scissors feature cutaway thumb curvature for superior ergonomic hold. Hand-honed blades fashioned from incredibly durable cobalt stainless steel.
Guided by Instinct
Professional vector motor clipper with intuitive torque control. Designed to be your ultimate tool for hair cutting, StyleCraft by Silver Bullet Instinct-X Clipper harnesses an unparalleled 11,500 strokes per minute vector motor. 4 hours cordless runtime. Includes three interchangeable bodies.
Demon Barber
Speed it up. Switch it up. Silver Bullet Speed
Demon Hair Clipper is a professional go-getter clipper with three interchangeable body kits. 10,000 rpm turbocharged magnetic motor, ultra-hard black diamond blade and turbo boost function.
Styling Without Boundaries
Everything you want from a professional hair dryer. Brand new and arriving in Australia this year, Parlux ETHOS Hair Dryer is exceptionally powerful with a digital motor. Surprisingly lightweight with a classic design. New, patented cable never tangles.
You’re in control! Turn ions on or off for MAXIMUM styling flexibility. BaBylissPRO Nano Titanium Dual Ionic Hair Dryer features dual ionic technology for incredible versatility. 2x the ions! On: smoothness and shine. Off: body and volume. Lightweight, ultra-quiet.
BlackFX joins the FXONE universe, an entire ecosystem of tools based on one battery. BaBylissPRO FXONE BlackFX Clipper, Trimmer and Double Foil Shaver revolutionise the way you work. Greater efficiency, ease of use and powerful precision in matte black.
Shake the Flake. Ditch the Itch. Malibu C Scalp Wellness Collection harnesses vitamin C technology, rosemary, spearmint oil, pro-vitamin B5 and proteins to sooth away scalp’s dryness and improve hair’s strength. Includes shampoo, conditioner and 4x treatment sachets. 100% vegan.
Dedicated to Men
Introducing Screen for Man, the Italian all-male hair and skin care line. Quality ingredients, sophisticated formulations and sublime results. Styling products, shaving products, daily shampoos, conditioner and more.
Classic design meets incredible comfort, balance and lightness. Brand new Brushworx Cascade brush collection is a sleek, professional styling range featuring texturised, rubberised handles for optimal control.
Screen Dorado 10 Min Hair Colour Cream is the perfect colouring service for root touch-ups, grey coverage and colour blending. Easy 10 minute add-on, colour service. Ultra-fast yet long-lasting.
Completely revamped for the modern-day barber. The most lightweight and affordable of the BaBylissPRO range, LithiumFX Hair Clipper and Trimmer are standouts for longer stretch, impressive cutting performance, ergonomics and long-life battery.
By Frank Ciccone
In today’s digital world, social media is both a blessing and a curse. We’ve all been there. One day, your posts are racking up likes, comments, and shares, and the next day, it’s silence.
When social media is on your side, it feels like a win. But when engagement stalls, frustration quickly follows.
But here’s the thing: social media is more than just a numbers game. It’s a powerful tool that can propel your business to new heights, especially when you master the art of collaboration. In this article, we’ll explore why being active on social media and embracing collaborations can make a world of difference for your barbering business. Plus, I’ll share some insights from my experience running the page BARBERS OF AUSTRALIA. So, sit back, and let’s dive into how you can take your social media game to the next level.
Before we get into the nitty gritty of collaborations, let’s talk about why social media is such a game-changer for barbers. Gone are the days when word of mouth was the only way to build a clientele. Today, social media is the new word of mouth, and it has the potential to reach thousands , if not millions of people with just a few clicks.
For barbers, social media isn’t just about showcasing your latest cuts (though that’s important, too). It’s about creating a brand, building a community, and establishing yourself as an authority in the industry. And the best part? You don’t have to do it alone.
Social media collaborations are one of the most effective ways to grow your business. When done right, collaborations can expose your brand to new audiences, build credibility, and even generate more business. Here’s how you can leverage collaborations to your advantage.
One of the most straightforward ways to collaborate on social media is through cross-platform partnerships. This means teaming up with another business or influencer to promote each other’s content. For example, if you’re running a barbershop, you might partner with a men’s grooming product company to run a joint promotion or giveaway. This not only introduces your brand to their followers but also positions you as a trusted and credible source within your industry.
But it’s not just about gaining new followers , cross platform collaborations can lead to genuine engagement. By aligning yourself with complementary brands, you create a ripple effect where your audience begins to associate your brand with quality and trustworthiness.
In the barbering industry, community is everything. One of the most effective ways to build your reputation on social media is by supporting your peers. This could mean liking, commenting on, or sharing posts from other barbershops or related businesses.
When you engage with content from your industry peers, you’re not just boosting their visibility , you’re also enhancing your own. It shows that you’re an active and supportive member of the barbering community, which can lead to stronger industry relationships and more collaborative opportunities down the road.
Tagging is one of the simplest yet most powerful tools in your social media arsenal. When you tag other businesses, influencers, or even loyal customers in your posts, you’re essentially extending your reach to their audience. This can result in increased engagement and potentially new customers.
But it’s not just about throwing tags around randomly , strategic tagging is key. Make sure your tags are relevant and add value to your post. Whether you’re highlighting a new partnership, showcasing a product, or sharing a collaborative event, tagging the right people can amplify your message and foster a sense of community.
In the world of social media, what goes around comes around. If another business tags you in their story or post, make sure to return the favour. Sharing their content on your own channels not only shows appreciation but also reinforces the collaborative spirit.
Reciprocity is a cornerstone of successful social media collaborations. When you share content from others, you’re helping to boost their visibility while also enhancing your own. It’s a win win situation that can lead to stronger relationships, increased trust, and ultimately, more loyal customers.
Running a social media page like BARBERS OF AUSTRALIA isn’t just about posting great content , it’s about fostering a community. Each day, I engage with followers, respond to comments, and make sure that content is being reposted or shared. It’s a constant cycle of giving and receiving, of supporting others while promoting your own brand.
The beauty of social media is that it’s dynamic , what works today might not work tomorrow. But by staying active, engaging with your community, and embracing collaborations, you can keep your business in the spotlight.
Social media collaborations aren’t just a trendy buzzword , they’re a strategic approach to building brand visibility and fostering industry relationships. By collaborating across platforms, supporting your peers, and effectively tagging and sharing content, you can enhance your business’s reach and reputation.
Embrace these opportunities, and watch your barbering business thrive in the ever-evolving landscape of social media.
@_frankciccone_ @barbersaustralia @smashithair @hairbyciccone
90% of melanomas can be successfully treated if caught early. As a barber, you’re in a unique position to spot a suspicious spot in hard-to-see places. That’s why TAFE NSW has partnered with experts to deliver an online 45-minute microskill to help you recognise suspicious skin spots. Enrol now and you could help save a life.
tafensw.com.au/spot-a-spot
By Matt Clarke
Let’s talk lived-in hair. It’s a no brainer that fades are here to stay, a staple of the Barbershop, footy players and pop stars alike will always gravitate towards ‘the shorter, the sharper, the better.’ However, we are now looking at rise of what I like to call ‘the subtle rockstar.’
As 2020 saw the worldwide rise of the Mullet, an Australian classic. A style that had laid dormant in outback pubs, with that one friends weird Aussie uncle… And Warwick Cappa. Then 2022 marked the era of the modern mullet, party at the back with a sharp fade on the sides and a textured top, not really business at the front, more party at the back and less party up the front.
All stemmed from the hard to miss resurgence of 90’s fashion, oversized everything, big sportswear logos and New Balance dad trainers. Much as those styles progressed into the styles of the early noughties. The 2020’s is following suit. Y2k is back! Stonewash denim, baggy cargo pants, tighter fitted tees and crop tops. A half shirt and below knee length blue jorts, who would have thought!
But just like the 90’s, Billy Ray Cyrus mullet transformed into the styles of the late 90’s and early noughties styles. Men’s hair is seeing a similar metamorphosis. business up front? 2024 has progressed to party all over.
Enter the subtle rockstar, think back to the sea of boy bands, girl groups, the Ricky Martin’s and Britney’s flooding the airways and then arose the indie bands like, The Strokes, Jet, The White Stripes and The Killers. Unlike their heavier polished counterparts, movements like; nu-metal, pop punk and post punk that opted for high shine spiked hair, long straightened locks and hairspray perfect rockstar hair. These bands had a devil may care style, mid length hair, overgrown styles and as much as I cringe to mention, haircuts that didn’t look like haircuts.
Clippers and scissors will always have their place, but the razor cut is back! Rather than striving for perfection men’s hair fashion is all about the perfect imperfections, the styled bed head and I’ll say it again, haircuts that look like they haven’t had a haircut. I know it’s a giant sigh when a client asks for a ‘haircut that looks like they haven’t had a haircut. As hair people we are perfectionists by nature, we will never stop chasing the perfect fade or the sharpest line up and never achieve it because we are, well, perfectionists. But these ‘subtle rockstar’ haircuts need you to take a step back, look at the bigger picture and strive for perfectly imperfect. the nape to have just the right amount of overgrown flick, the sides to have the perfect amount of texture, and a fringe that sits just low enough on the brow to ooze ease and cool.
It’s a blend of disheveled coolness and understated charm, drawing inspiration from the indie music scene of the early 2000s. Gone are the days of meticulously groomed hair and perfect fades. Where men’s hair is heading, is all about the effortlessness.
So barbers, we need to put down the clippers and the scissors, swap them for a razor and texturisers and embrace cool mid length men’s cuts, or be at risk of falling behind.
By Ryan Poole
In the time that I have been involved in barbering, the one core belief that I’ve stuck with is that education is everything. The undertaking of a three-year-long apprenticeship is an impressive ordeal that should be celebrated for those who stick it out; however, why do some barbers think that it stops with a Cert 3 in barbering?
Maybe I have a bias, working alongside some heavy-hitting educators in our industry, but I will always maintain that seeking out further education is a big part of why I continue to love what I do. Being able to improve my skill set and being able to apply new ideas to my cutting has stopped me from having a creative burnout. I think a big part of that is also my peers who put in the time to craft amazing classes and share their wisdom. We have been fortunate enough to have workshops organised by industry leaders both nationally and internationally.
In the past two years, I’ve been fortunate enough to attend 12 workshops ranging from American Crew ACED courses, teaching their fundamentals on hair cutting to workshops run by Jordan Tabakman and Tori Gill focusing on editorial work in hair. This year I got to check out both days of the Josh OP workshop at Barber Expo and Sofie Pok at Hair Fest, some global megastars in our space. There have been so many opportunities for fellow barbers to take on some excellent education that I have been able to apply my cutting in the shop and in my editorial work.
Why is it, when we have access to all of these incredible classes to improve our craft that we are finding to hit the numbers to justify holding the class in the first place? We have seen over the past two years that dates for education tours have had to be cancelled because of the lack of attendance. Are barbers stuck in the mindset that once we’re qualified, we’ve mastered it all? Well…not necessarily. While I do believe that a minority of barbers might think that way, I think there are a few factors that can be considered:
You could say “Well I attended YouTube University so why go out of my way to pay someone?” which I get. YouTube has been an amazing tool for barbers to pick up tips and tricks. Furthermore, the rise of online masterclasses has prevailed a lot more during covid-isolation time. I think that they are fantastic investments into your skill set but I also believe that I retain information better with hands-on experiences and I would wager that most barbers are in that same field of thinking. We’re an industry that is based on interacting and ‘doing’
Consider the cost of living currently, is through the roof. Existence in general is ridiculously expensive so it can be hard to justify putting a few hundred dollars into a day of learning something when you believe the return of investment isn’t there (and on top of that it’s on your day off). It has understandably been a tough few years for employees and employers alike to keep their heads afloat and putting income towards something that isn’t bills or wages can be a tough pill to swallow.
Finally, I think that individually, each barber has their sense of style and what they enjoy focusing on. Barbers are very set in their ways; once they craft a niche, they very rarely stray from that path. On the other hand, hairdressers are getting stuck into barber courses. From my recent experiences, hairdressers love attending barber events and workshops. It will always help their skill set improve because they know that they also have male clientele to look after. Times are changing, barbershops are changing, we are starting to see more androgynous haircuts with female and nonbinary clients, and I think that barbers need to be more open to expanding their skill set to get with the times.
It’s easy to get comfortable with what we already know. Staying committed to ongoing education can keep our skills relevant to current fashion trends. I think that exploring your options and seeing what’s out there with outside education is worth the time to avoid that creative burnout in a job that can at times feel so repetitive. Talk to your shop owner or managers and let them know that it’s in the shop’s best interest for you to check out a workshop or an industry event. It’s certainly in yours.
@_ryanpoole_hair
By Jimmy Rod
In the world of barbering, the craft of cutting hair has evolved from a simple trade into a complex, highly competitive industry. While competition can drive innovation and excellence, the barbering community often finds itself trapped in a cycle of unnecessary rivalry. This relentless push for dominance can overshadow the true essence of the profession. As barbershops spring up on every corner and multiply in every major shopping centre, the focus on outshining the competition sometimes takes precedence over collaboration and community, ultimately diluting the camaraderie that once defined the industry.
I believe that if someone is going to take the time and dedication to teach you the craft, you owe it to your teacher to at the very least, see out the completion of your apprenticeship. We have built this need in society through social media to get to the finish line as fast as possible, negligent of the experience and lessons taught through the duration of an apprenticeship.
I see a lot of ads and social media posts, shop owners and managers looking for young barbers with experience. Not willing to take the hit in teaching the right person from scratch. Even approaching staff from other businesses that someone has taken the time to teach. Promises of greener grass and more money - irresistible to today’s young barber and unfortunately a toxic trait of our once great trade.
Train your first-year apprentice with the same dedication and patience, recognising that every skilled barber was once a beginner. By investing in their growth from the start, you not only contribute to their success but also ensure the longevity and quality of our trade as a whole. Let’s rebuild our profession’s reputation by nurturing new talent, fostering loyalty, and upholding the values that once defined our craft.
Tall Poppy Syndrome is a fascinating yet challenging phenomenon in business. Initially, we celebrate those who take risks, but as soon as they succeed, the mood shifts. There’s often a push to bring them down through rumours and disparaging remarks, sometimes fuelled by envy or regret over missed opportunities.
Take, for example, our recent sponsorship of a sporting team—a club I’ve supported my entire life. Unfortunately, another barber in the industry tried to undermine our efforts by creating online polls to decide who should be the official barber. This kind of behaviour is not acceptable. Instead of tearing others down, we should be focusing on creating and nurturing our own ideas. It’s a shame to see such childish behaviour, but the best response is to continue striving for excellence and letting our achievements speak for themselves and not letting negative energy bring you or your business down.
In an industry built on tradition and skill I would like to see a change; the current climate of rivalry and haste threatens to chip at the very foundation that has made barbering a respected craft. The pressures of instant success, fuelled by social media and the allure of quick gains, have fostered a culture where mentorship is undervalued, and loyalty is scarce. However, by recognising the importance of community, collaboration, and the time-honoured journey of mastering the trade, we can begin to rebuild the camaraderie that once made barbering not just a job, but a lifelong vocation. In doing so, we honour the true essence of the craft—one that thrives not in competition, but in shared passion and respect for the art of Barbering.
@jimmyrods
DEPOT Male Tools have created the new 000 Pre Cleansing range in response to the specific needs of the scalp, that contains ingredients of natural origin, rebalancing the microbiota of the scalp without affecting the areas of the scalp that are already healthy.
HELPS PROLONG THE RESULTS OF TREATMENTS REFRESHES THE SCALP HELPS TO PURIFY THE SCALP
NO. 002
NO. 001
RE-BALANCING CLEANSING GEL
Exfoliating gel for scalp.
Ideal to treat irritated or flaky scalp. Its formula purifies the scalp, preparing it for subsequent treatments.
Use:
Divide the hair into sections and distribute evenly over dry scalp using the applicator cap. Massage and distribute through and leave in for 5-10 minutes. Soften with warm water, then rinse. Proceed with the necessary shampoo.
RE-BALANCING CLEANSING SCRUB
Exfoliating scrub with bamboo microspheres.
Its formula removes impurities and dead skin cells, preparing the scalp for subsequent treatments.
Use:
Divide the hair into sections and distribute evenly over dry scalp using the applicator cap. Massage vigorously for 5 minutes to allow for the microspheres to act on the scalp. Leave in for 5 minutes. Soften with warm water, then rinse. Proceed with the necessary shampoo.
NO. 003
DETOXIFYING BLACK PEELING
Detoxifying peel with plant-based charcoal.
Its formula allows it to work deep down, removing impurity and residue build-up, for healthy-looking hair and scalp.
Use:
Divide hair into sections and apply evenly to damp scalp. Massage to distribute and leave on for 5-10 minutes. Emulsify with lukewarm water and then rinse. Next apply NO. 108 DETOXIFYING CHARCOAL SHAMPOO.
“Luxury hair services are a growing trend and the Depot scalp cleansers are the perfect thing to level up the basin experience for clients.
The results are amazing after just one use and the gel consistency keepS everything gentle.
This is a game changer for anyone struggling with build-up, dandruff, or just wanting to prioritise their scalp health and i couldn’t recommend more.”
Haylee Dohl House Studios @dohlhouse_studios
BY DWIGHT HODGE
Whether your barbershop is a raging success or you’re feeling the effects of the current economic climate, you can pull only three levers to grow your barber business.
In our modern age, it’s easy to get caught up in the allure of quick fixes, AI hacks, or magic pills. If you’ve ever delved into these ‘solutions’, you’ve likely encountered snake oil salesmen or been overwhelmed by a convoluted 27-step process for success. But fear not. There are simpler, more effective ways to grow your barber business.
Considering the three levers narrows your focus down to three simple, concise and specific questions:
• What three things can I do to find more clients?
• What three things can I do to increase my client spending?
• What three things can I do to have my clients visit more often?
Let’s pose a hypothetical. You need to grow your business. Times are tough, and margins are thin. Some months, you make a profit, and others, you struggle to pay yourself a wage. You need to make more money.
Question: What can you do to make more money right now?
Wow! What was your first thought after reading that question? Did you feel overwhelmed or stressed? Is the idea of coming up with an answer fear-inducing?
Unfortunately, many barbershop owners are using this approach and asking themselves broad, overwhelming questions with infinite possible solutions or answers. The risk is you feel so overwhelmed you fail to make a decision, let alone take action.
Success doesn’t have to be complicated or frightening. Most successful businesses and leaders follow simple methods and processes, and the three levers I am about to share are no different.
Sometimes, the most challenging part of running a barbershop is keeping things simple. We often think things need to be technical and complicated to work well. Simple is best because it is easy to understand, share with others, and implement.
The following three levers are the only ways to make more money and grow a successful barbering business.
Lever 1 - More Clients
If you had one hundred clients spending $50 each, you would make $5,000. If you gained twenty more clients, your income would increase to $6,000.
Lever 2 - More Spend
If your one hundred and twenty clients spent an extra $5 each, your income would increase from $6,000 to $6,600
Lever 3 - More often
If your one hundred and twenty clients visited your barbershop fourteen times a year instead of twelve your yearly income would increase from $79,200 to $92,400.
This example shows $32,400 in additional income, or a 35% increase from $60,000 to $92,400, highlighting your shop’s potential.
Would pulling one or all of these levers be bad for your barbershop?
Your ability to distil this and other concepts and principles down to their simplest form or find a mentor or coach who already has dramatically increases your potential for success.
Why will simplifying business concepts and principles increase your chances of success?
The first question posed before discussing the three levers was broad, nonspecific, and open-ended, causing you to feel overwhelmed and fearful of making the wrong decision.
There is an insightful saying: where focus goes, energy flows. These three questions perfectly illustrate this. When you focus your time and energy on a specific task, instead of jumping across 15 different things at once, you get results!
A clear, specific focus reduces feelings of overwhelm and stress, which, if unchecked, can lead to a limiting and negative state of mind.
Flipping your negativity to a positive state of mind does something incredible: It makes you smarter. Yes, you read that correctly. Studies show people with a positive state of mind make 35% more intelligent decisions than those with a negative state of mind.
Getting back to the critical task of making more money, before answering any questions, check yourself. Are you approaching this task with a positive frame of mind?
Remember, your level of positivity impacts how smart your decisions will be.
Will you answer one, two, or all three questions above?
When answering the questions, brainstorm and list your answers. Don’t be limited in your thinking, the crazier the ideas, the better.
Review your list and highlight your top three answers. Two attributes distinguish top answers from the rest: minimal time and energy to execute and a high level of impact.
From your list of top answers, eliminate two and focus solely on your top response.
List all the possible actions you could take to achieve the desired result. Once again, select the top three actions. Eliminate two and focus on the most effective action to achieve the result.
Focusing on a single action to achieve a specific result simultaneously reduces feelings of overwhelm, stress, and fear while boosting confidence, effectiveness, and results.
Higher levels of self-confidence quiet your mind, your self-doubt and your unconscious judgement.
You become more curious, listen better, and uncover more opportunities to thrive.
By entering each day with a stronger and more positive state of mind, you make more effective decisions and achieve even greater success.
Which lever are you going to pull today?
Dwight Hodge , NLP Master Practitioner Leadership & Business Coach, Author www.dwighthodge.com @dwighthodge_leadership_coach
BY GARETH PHILPOTT
In an industry where skill and reputation are everything, obtaining formal qualifications can be a game-changer for barbers. While many barbers rely on natural talent and years of hands-on experience, getting qualified provides a host of benefits that can elevate your craft and career.
At The Barber Academy Australia, we recognise the importance of formal education in barbering and offer pathways like Recognition of Prior Learning (RPL) to help experienced barbers gain the qualifications they deserve.
1. Professional Recognition: In today’s competitive market, clients often seek out barbers with proven expertise. A formal qualification, such as a Certificate III in Barbering, is a clear indicator that you have mastered the essential skills and techniques required in the industry.
2. Enhanced Career Opportunities: Qualifications open doors. Whether you dream of working in a high-end salon, starting your own business, or even teaching the next generation of barbers, having formal credentials can significantly enhance your career prospects.
3. Improved Client Trust: Clients trust barbers who can show they are certified professionals. When you display your qualifications, it reassures clients that they are in capable hands. This trust can translate into client loyalty, positive word-of-mouth, and ultimately, a thriving business.
4. Keeping Up with Industry Trends: The barbering industry is constantly evolving, with new trends, techniques, and technologies emerging all the time. Formal education ensures that you stay up to date with the latest advancements.
5. Business Acumen: Being a great barber isn’t just about technical skills; it’s also about understanding how to run a successful business. Many barbering courses, including those at The Barber Academy Australia, include modules on business management, marketing, and customer service. These skills are crucial if you want to manage your own barbershop or take on a leadership role within a salon.
We understand that many barbers have gained a wealth of experience through years of work but may not have had the opportunity to pursue formal qualifications. This is where Recognition of Prior Learning (RPL) comes in.
RPL is a process that allows experienced barbers to have their skills and knowledge assessed against the standards of a formal qualification. At The Barber Academy Australia, we offer RPL for the Certificate III in Barbering, allowing you to gain the qualification based on your existing experience.
Benefits of RPL:
• Time-Efficient: RPL can significantly reduce the time it takes to obtain a qualification, as you won’t need to relearn skills you already possess.
• Cost-Effective: By recognising your prior experience, RPL can be a more affordable way to gain a qualification compared to traditional study routes. (Funding may be available for QLD Based)
• Industry Recognition: Achieving a formal qualification through RPL gives you the same professional recognition as those who complete the course through traditional means, enhancing your credibility in the industry.
If you’re an experienced barber looking to gain formal qualifications, or if you’re just starting out and want to ensure you’re equipped with the best possible skills, The Barber Academy Australia is here to help. Our RPL program offers a flexible and efficient way for experienced barbers to get qualified.
Getting qualified isn’t just about boosting your career; it’s about taking pride in your craft and ensuring you’re recognised for the skills and dedication you bring to the industry every day.
If you’re interested in learning more about our courses or our RPL program, we’d love to hear from you. Contact The Barber Academy Australia today to discuss your options and take the first step towards formal recognition of your barbering expertise. Whether you’re looking to advance your career, open your own shop, or simply validate your skills, we’re here to support you on your journey to success.
contact@thebarberacademy.com.au @thebarberacademyaus
Declan opened Aces in 2018 after spotting a space in the Melbourne market: a barbershop in the suburbs that keeps up with worldwide trends. All while keeping that community feel.
The idea for Aces first came to Declan Seca when he started cutting his schoolmates’ hair at 15 years old. The name was a simple decision: Seca backwards.
Aces describes themselves as a barbershop ‘where all feel comfortable and welcomed’. Declan’s focus on community is clear: ‘being able to establish [our community] in five years is what makes me the most proud’.
Fresha, the leading appointment booking and business management software, sat down with Declan, to hear more about his business, and how Fresha has got him to where he is today.
Being on the Fresha marketplace has helped make it what it is today
“It puts us on the map with other like-minded businesses and allows the wider community to find us in a really easy way,” he says.
As we talk to Declan, we reflect on the journey he’s been on for the past 5 years, the obstacles he faced along the way, and how Fresha has helped him grow.
“I started the business at 23 years old, when it felt like everything was a challenge”
As he thinks back on what he would tell 23-year-old Declan, he says “I would tell myself to put more time aside for the ins-and-outs of the business, but at the start I didn’t have a platform that I could do that with”.
“Fresha marketing tools are a game changer for me because they put the data and analytics in a really easy way to track”.
“It’s really easy to streamline and put little fires out all the time. Fresha helps with the little hurdles that we come across everyday. Little things like no shows, cancellations, and late showings.”
But aside from managing appointments, Fresha helps Declan bring in more clients to Aces. He’s a big fan of sending email campaigns to his clients. It’s helped him communicate with his clients easily and saved him a lot of time.
“Blast and auto campaigns are probably my favourite part about using Fresha”
“They keep my clients connected and coming in. And I can run them in the background so I’m not spending too much time messaging lots of people in one go.”
Blast campaigns are one off email campaigns, usually used for last-minute discounts or updates. Mother’s Day coming up? Blast campaigns are great for encouraging your clients to book for specific holidays. Auto campaigns are scheduled emails you can setup to send after appointments, after booking, or whatever works for your business and your clients.
The ability to see and track who’s interacting with the campaigns is also really useful
“I use the reporting and analytics part of Fresha constantly”. Declan says “It’s the best way for me to grow my business as I can concentrate on the numbers. I think that’s what really sets Fresha apart from other platforms”.
Fresha Insights and reports lets you know how your business is performing so you can make the best, and most profitable, decisions. It summaries sales and appointment trends, and gives you helpful hints so you can really understand your performance.
Having a booking system that takes care of everything, from payments to scheduling to marketing, means that the precious time you save can be spent elsewhere. Whether that’s giving clients the best experience or making those creative decisions that make your business stand out.
It’s allowed Declan to focus on the part of running a business that he loves.
“My favourite thing about being a business owner is the freedom”
“The freedom to create” Declan says “I kind of thrive on”. “It’s all up to me, the decisions I make kind of dictate what happens. Fresha has been able to free up more time for me to focus on the business”.
But what about Aces’ future?
“I see Aces in 3-5 basically being one of the biggest names in Melbourne, and the brand growing further and further and getting stronger in our community” Declan says.
“Fresha is a great partner for my business as it aligns with our values and the direction that we’re going with the business. I love the aesthetics of Fresha and the support that I receive constantly: if I have any issues, they get resolved faster than you’d expect. So, it’s a great partner for my business”.
Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit fresha.com, download Fresha on the App Store and Google Play, or follow Fresha on Instagram and Facebook.
For more information or media queries please contact marketing@fresha.com For online, please link to fresha.com/for-business
BY LIZ MCKEON
Regardless of space, a well-stocked retail area will strengthen your identity. It creates awareness of your products and begins to help plant a seed that can develop a desire to buy. There is unlimited potential to increase turnover and improve cash flow within the salon or nail bar by focusing on and increasing retail sales.
This sales process will have a positive impact on figures, increasing turnover for the salon and commission for the happy salon staff.
However, the approach to the display and merchandising of retail products can be quite poor and sometimes even overlooked in nail bars and on salon floors. As a nail tech you know more about nails than the counter staff in any retail outlet, so why lose sales to local retail outlets, such as pharmacies, supermarkets or online stores just because you haven’t given enough thought and attention to effective merchandising.
Merchandising refers to how products are categorised and grouped together to enhance them and encourage clients to buy. Effective merchandising views selling from the client’s point of view, and since a huge percentage of purchases are made on impulse, merchandising strives to make purchasing products as easy as possible for clients, while increasing profits for the nail bar.
- Revise and re-examine all your stock levels.
- Make sure you have all your best-sellers in stock.
- If you are out of stock of an item, communicate this to all staff, so they don’t recommend a product you don’t have in stock at the time.
- Place regular small orders until you have your stock levels correct.
- Make sure you have enough, but don’t tie money up in stock that isn’t selling.
The merchandising process must contain these three elements:
• Products: according to your market, are the right product types and brands present in the point of display?
• Position: location – are the products placed in the ideal location in the client traffic flow? Are products in the right section, in order with market leaders and in order of package size? Are the products rotated to keep stock fresh and in date?
• Presentation: pricing – are the products clearly priced? Do you use point of sale materials strategically? Are all the products and units/shelving/counters clean and attractively displayed?
You may even need to take some photos of your retail displays from different perspectives to see you salon as your clients see it!
And finally, check out your competition and see how they use all the ‘tools of the trade’, for example samples, testers, product information to enhance their sales. Learn new and effective silent selling skills that can be taken back to your nail bar and implemented, allowing you to grow your business.
www.lizmckeon.com @lizmckeonbizliz
BY HAYLEY MEARS – SIX UNDERGROUND MEDIA
It’s understandable. AI can seem complex, with many layers and options, which can make the idea of incorporating it feel overwhelming. There’s a lot of information out there, making it tough to know where to start and what’s relevant to your barbershop.
So, let me give you just ONE simple suggestion to introduce AI into your business with ease, at low cost and low risk.
Imagine this… You’re trying to grow an email database of NEW clients who are a perfect fit for your shop. You have a clear idea of the demographic you want to attract and why they would be a great addition to your client base.
Here’s the big question: How can you find ideal clients and reach them easily?
Answer: Social media, of course.
Next question: How can you market to them effectively to turn them into clients?
Answer: Offer them something irresistible as an incentive. Just showcasing your services, shop culture, and space isn’t enough anymore. You need a unique hook—something no one else is offering. Think of ideas with your team—perhaps a selection of craft beers, new shaving and skin services or luxury touch points that clients can indulge in while in your chair.
Create social media posts to promote this offer. Make it EXCLUSIVE to the first 10 new clients.
For clients to claim this offer, ask them to comment “TREAT ME” on your Instagram posts. These key words will trigger AI to take the following actions:
1. Send a PDF voucher directly to their Instagram inbox.
2. Send them a sign-up form to capture their information, which then sends a booking voucher and invitation.
To implement this Instagram strategy, use a tool called ManyChat. Initially
known for its bot automation in direct messaging, ManyChat now offers more sophisticated and comprehensive options:
1. Automated messaging: ManyChat can automate sending messages to Instagram followers based on specific triggers or conditions, like user interactions or keywords.
2. Lead generation: ManyChat can help generate leads by capturing user information through automated conversations and forms.
3. Customer support: ManyChat can provide automated responses to common customer questions, offering quick and efficient support to your followers.
4. Audience segmentation: ManyChat can segment Instagram followers based on criteria such as demographics or past interactions, allowing for tailored messages and offers to different audience groups.
To set up this marketing campaign for your barbershop, you have two options:
1. Go directly to ManyChat and build your own profile.
2. Outsource it to Six Underground Media, and we can build the framework for you.
We recommend allocating part of your advertising budget to run this campaign through META to achieve the best ROI and ensure you’re targeting local clients in your area.
Don’t be afraid to try something new. If you always do what you’ve always done, you’ll get what you’ve always gotten.
Hayley Mears, Six Underground Media @sixundergroundmedia
BY MARIO & DION FALLACE
Owning a barbershop is an exciting and rewarding venture, but it’s crucial to take a step back and ask yourself, “Why am I in this business?” The motivations can be diverse— financial gain, the allure of freedom, the desire to be your own boss, or the love of the craft itself. While these reasons are valid and important, there’s a deeper, more impactful reason you need to consider… people.
Your success in the barber business hinges on understanding that you are fundamentally in the business of people. This encompasses two key groups: your staff and your clients.
Your barbers and support staff are the lifeblood of your business. They are the ones who bring your vision to life, day in and day out. Investing in your staff’s personal and professional growth is paramount. Here’s why:
Personal Growth: By providing opportunities for continuous learning and development, you help your staff build confidence and skills, which translates to better service for your clients.
Professional Advancement: Creating a clear career path within your shop can inspire loyalty and motivation. When your team sees that there’s room to grow, they’re more likely to stay and contribute positively to your business.
Work Environment: Cultivating a supportive and enjoyable workplace boosts morale and productivity. A happy staff is more engaged, providing exceptional service to your clients.
2. Your Clients: The Heartbeat of Your Business
Without clients, there’s no business. Your clients are the reason your barbershop exists. They trust you to provide excellent service and recommend your shop to others, driving your growth and revenue. Here’s why focusing on your clients is essential:
Service Excellence: Consistently delivering highquality service ensures client satisfaction and loyalty. Happy clients return and bring friends, expanding your client base.
Community Building: Your barbershop can become a cornerstone of the community, a place where clients feel welcome and valued. This sense of belonging fosters long-term relationships and a positive reputation.
Feedback and Improvement: Listening to your clients’ feedback and implementing changes shows that you value their opinions. This responsiveness can set you apart from competitors and continually improve your services.
Striking the right balance between focusing on your staff and your clients is the key to a thriving barbershop. When you invest in your people—both staff and clients—the rewards will naturally follow.
Financial Rewards: A loyal client base and a motivated, skilled team will lead to increased revenue and profitability.
Freedom and Fulfilment: Owning a successful barbershop gives you the freedom to make decisions, innovate, and enjoy the fruits of your labour. The satisfaction of seeing your business thrive because of your dedication to people is immensely rewarding.
Ultimately, the reasons for being in the barber business—money, freedom, and independence—are achievable goals. However, the true path to success lies in understanding that you are in business for people. By prioritising the growth and well-being of your staff and delivering outstanding service to your clients, the financial and personal rewards will come naturally. Focus on your people, and watch your business flourish.
BY SIMON DOYLE
At one point in my career, I couldn’t hold down a job for more than six months. I bounced from shop to shop, without any clear vision or aspirations, just drifting along. My work ethic was non-existent—I’d call in sick at least once a week, and showing up late was just part of my routine. My career was definitely not a high PRIORITY in my life. This period in my career was the toughest. My self-worth was on the floor and the majority of the time I didn’t want to be on this earth. I found it really hard to be a normal functioning human being.
Over the years my bosses would ask “Why don’t you slow down on the partying?”. Hinting to potentially take a look at myself and make a change but it wasn’t until I was really mentally and emotionally broken from all the partying, drinking and drug abuse that I could see it myself and make the change.
Sobriety isn’t just a personal choice; for me, it’s been a hectic breakthrough in my life and career. When I decided to quit using drugs & drinking, I knew it would improve my health, but I didn’t expect it to have such a massive impact on my career. Turns out, sobriety has been pivotal, and it’s helped me to take the reins in ways I never thought possible.
One of the biggest benefits of being sober is the MENTAL CLARITY that comes with it. Before, my mind was always foggy and I’d struggle through clients, barely being able to hold the space for them. Now I’m more focused than I have ever been in my career. I’m able to set OUTRAGEOUS goals, work towards them and stay on top of all that I have going on.
There’s something about being sober that has also given me a CONFIDENCE boost. When I was using and drinking, I constantly second-guessed myself and felt totally insecure. But as I stayed sober, I started to trust myself more. I began to build this internal SELF ESTEEM. This newfound confidence has helped me take on bigger risks and challenges in my life and career like moving to Australia, working with major brands like BabylissPro and Kofer Bags and putting myself out there more on social media to build my personal brand.
Without the distraction of living that lifestyle, I’ve now found that I can be more present with my clients and people that I work with. Stepping into the Education space this has been a huge benefit. I’m able to meet people where they’re at and provide them with a JUDGEMENT FREE experience. It’s helped me to connect with people on a deeper level.
Finally, sobriety has allowed me to be more…ME. I’m no longer hiding behind a MASK or making excuses for myself. I’m showing up as my true self every day, and that authenticity has worked like a magnet. I’m constantly meeting people that want to better themselves in their life.
Sobriety has become my superpower in ways I never expected. It’s given me the clarity, energy, confidence, and authenticity I need to kick huge goals in my life and career. While the decision to quit drugs and alcohol was initially about improving my mental health, it’s become so much more than that. It’s transformed not just my personal life but my professional life as well, making me a better employee, a better colleague and a better LEADER. If you’re thinking about getting sober, or if you’re already on that path, know that it can change your life for the good in every area, especially your career.
@simondoylehair
