Beauty Biz Year 15 Issue 5 by mochagroup

HONEST BEAUTY AND SUPER-POWERED FORMULAS

YEAR 15 ISSUE 05

Discover Natural Look Australia’s new Skincare range, an expression of clean, conscious & effective skincare.

on the cover ON THE COVER 18 Natural Look Skincare – Honour Nature, Honour Beauty REGULARS 04 Editors Letter 20-21 Industry News 52 Beauty Shop 54 Dateline Imports FEATURE 06 A Jewel in the Crown 08 The House of Samara 10 Aurora Spa & Bathhouse 12 Beautiful Skin 14-16 10 Minutes with Cherine Waddell AUSTRALIAN BEAUTY INDUSTRY AWARDS 2022 22-23 ABIA 2022 10th Anniversary 24-29 ABIA 2022Winners 30 Beauty Squad 2022 32 ABIA 2022 Hall of Fame – Emma Hobson 33 ABIA 2022 Humanitarian – Rebecca Miller 34 ABIA 2022 MUA Artists’ of the Year DERMAL 36 Immune-Mediation and its Relevance to Skin Disease By Gay Wardle 38 The Top 5 Things You Must Know as a Skin Therapist By Robyn McAlpine 39 The Secret Sauce when it comes to a Consultation By Alana Douglas PROFILE 40 More than Microneedling – Dermapenworld EVENTS 42 Australia’s Dermapenworld Reahes New Heights in Milan BEAUTY 44 Lash Artists, Stop Chasing Your “Unicorn” Adhesive By Joy Crossingham 46 The Foundation Guide By Charlotte Ravet BLOGS 48 Luck Comes from “Consistency over time’ By Lisa Conway 49 The Price is Wrong: Focus on your ROI Instead By Elle Wilson 50 ‘High Tech’ still needs ‘High Touch’! By Julie Cross 51 Why Education is Important to me By Nancy Abdou LIFESTYLE 56 Motivation! How To Create It and Keep It By Angeli Maria Shaw BUSINESS 58 Steptember Is Just One Step Toward A Happy Team 60 How A Dentist Saved $141,000+ On His Lease Renewal By Kelly Cunningham 62 How Automation Can Save You Time and Help You Make More Money By Kara Lehmann 64 How Your Clients will Buy From You in 2023 By Tamara Reid 66 To Scale Or Not To Scale, That is the Question By Gry Tomte 66 Why You Need To Know (And Not Avoid) Your Salon Business By Rebecca Miller MARKETING 70 Social Media Followers Under The Microscope By Kayla Zigic 72 The 2022 Creator Economy, It’s All About Reels, Linkedin and Tiktok By Hayley Mears 74 3 Types Of Content You Need To be Posting By Angela Sanchez 10 14 CONTENTS Natural Look Australia www.naturallook.com.au

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May

Gay Wardle

Robyn McAlpine

Alana Douglas

Joy Crossingham

Charlotte Ravet

Lisa Conway

Elle Wilson

Julie Cross

Nancy Abdou

Angeli Maria Shaw

Kelly Cunningham

Kara Lehmann

Tamara Reid

Gry Tomte

Rebecca Miller

Kayla Zigic

Hayley Mears

Angela Sanchez

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING

Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF HAIR BIZ, Beauty Biz & Barber Shop

Beauty Biz is published six times a year by mocha publishing

ABN 65 091 846 189

No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

Editor’s Note

Well, what a spectacular night was had at the recent Australian Beauty Industry Awards!

On Sunday the 21st of August over 500 guests attended our Gala event at the Grand Ballroom at The Star Sydney, for our annual ABIA awards ceremony. It was an incredible night, and so wonderful to get together after what has been a very challenging couple of years! To finally being able to all be together, celebrating each other’s achievements and success was just so beautiful. So many well deserving individuals, teams, and businesses. So many hugs and kisses all round, and lots of tears after many heartfelt and beautiful speeches were made!

A huge thank you to everyone who came along to support each finalist and our industry. As my first ABIA’s as Editor of Beauty Magazine, it was such a huge treat for me, and I feel so blessed to have met so many of you in person for the first time over the Beauty Expo and the ABIA weekend.

The winners of the Beauty Squad were announced on the night, which is super exciting and plans are now underway for our Beauty Squad house event!

I can’t wait to spend 3 days on the Gold Coast in the house with these amazing individuals! They are in for a huge treat! With guest icons and experts coming into the house to mentor them, with all the amazing gifts from our sponsors, a day shadowing with Gay Wardle, and spoiling them with my culinary skills! lol… They are just going to be blown away… a truly life changing few days are going to be had.

In this issue we spend 10 minutes with our gorgeous online editor of mocha, and makeup extraordinaire Chereine Waddell, we get you prepped and ready for Christmas and for heading into 2023 with our social media, marketing, and business experts.

We feature the brand new breathtakingly beautiful Aurora Spa & Bathhouse on the Mornington Peninsula, we meet ABIA finalists Panemorfi Skincare, Ultimate Skin Body Clinic and House of Samara, and feature Artav, as our front cover story. Check out our features which recognise and celebrate our Hall of Fame, Humanitarian of the Year and Special Recognition Award recipients... and our highlights from the ABIA Gala event! And let’s not forget our ABIA 2022 winners!

So much goodness all wrapped up into one fabulously glossy magazine!

Before I sign off, I just want to remind you of the importance of keeping your finger on the pulse, by doing a regular business health check (Quarterly is ideal)

With interest rates rising, the cost of goods going up, superannuation increasing and the recent increasing of wages, it is so important to make sure that you know where your numbers are at.

Do you know your breakeven? Are you priced for profit?

If not and you need some guidance, reach out! There is a plethora of help right here for you, with the amazing contributors inside this magazine.

Until next time,

Louise May, BEAUTY BIZ EDITOR

Louise x

To learn more or become a stockist go to dermalogica.com.au/become-a-stockist | 1800 659 118 light energy masque amplify the effects of light therapy

The side where no Light Energy Masque was applied had more redness. The side with Light Energy Masque had less redness.

A JEWEL IN THE CROWN

Ultimate Skin and Body from Ashmore has been named Champion Beauty and Skincare Services at the Australian Small Business Champion Gala Dinner and Awards Ceremony held on Saturday, 3rd September 2022 at The Star Sydney, with over 1,000 guests in attendance.

“The Australian Small Business Champion Awards is a way to recognise the efforts of small business people whose efforts contribute to the prosperity and vitality of communities across Australia”, said Steve Loe, Managing Director of Precedent Productions, and founder of the awards. “We’re so proud of the growth and continued interest we see annually. Its growth, after all, is the real reason the awards were created. To highlight outstanding businesses who tirelessly produce and create exceptional products and services; to recognise and reward Australia’s small business community.”

The Awards are presented by the Commonwealth Bank, and supported by Awards Partners, Nine Plus, NOVA Employment, cub – Club of United Business, Xcllusive Business Sales, Castaway Forecasting and Big Clean.

Nicola Le Lievre accepted the award on behalf of Ultimate Skin and Body.

Ultimate Skin and body also received a certificate and gained national recognition as an industry leader. In addition, having their passion, dedication, commitment, and hard work celebrated amongst their peers was an experience they will treasure for many years to come.

Upon accepting the award from presenter Peter Overton, Nicola thanked all the team from Precedent Productions, the judges, and sponsors, and all the other amazing finalists of the Champion Beauty and Skincare Services category and finished her speech by saying that they try so very hard to always bring the best to the Australian Beauty Industry.

Ultimate Skin and Body started as the original Australian Skin Clinic. From its conception in 1996 to the formation of the Australian Skin Clinics franchise in 2011, it offered one of the widest ranges of treatments available, from softer treatments such as massage and facials to high-

end non-surgical procedures. With a staff of 14, it was booked morning to night and serviced the most wealthy and famous ladies of the Gold Coast.

By 2010 owner Deb Farnworth-Wood decided that it would be difficult to replicate the business in its one-stop-shop format because of the complexity of staff skill mix, equipment costs and other logistics. She streamlined the model to launch the Australian Skin Clinics franchised model. She grew this from 1 clinic to a franchise of 60 in just over five years.

Having sold the franchise in 2019, Deb retained her beloved Ashmore clinic location on Cotlew Street to pursue her love of aesthetics further. After 25 years of trading as Australian Skin Clinics in Ashmore, the clinic rebrand is an end of an era and the start of an exciting new one. bringing back some of the higher-end treatments but avoiding those over complex, higher risk or in less demand. The result was the perfect mix of treatments across all ages and budgets.

Launched in February 2019, Ultimate Skin and Body entered the Medi-Aesthetic world with a new look, bespoke treatments and a boutique and personalised concept. Deb continues to seek only the most credible and effective nonsurgical treatments for our discerning clients. Offering a comprehensive menu of Skin and Body Treatments, Cosmetic Injectables, Hair Removal, Brow bar and Make-Up.

Offering 12 on-site customer parking spaces, a highly skilled team of paramedical aestheticians, registered nurses, a medical director, eight treatment rooms, an advanced skin analysis platform and a dedication to providing results.

> FEATURE

Deb Farnworth-Wood

The clinic has a database of over 30,000 clients and now operates in eight rooms. Some of its clients have been returning regularly for more than 20 years. Having survived the GFC and COVID, becoming a franchise and then rebranded, pivoting has become second nature to the team.

Over to you Deb… to share a little about more about Ultimate Skin and Body.

Our values and beliefs for healthy skin and bodies using cruelty-free, vegan, and ethical treatments are interconnected. Over the past two years, we have challenged our brand vision to help people reconnect with themselves and others, says Deb.

At Ultimate, we believe in the following principles for clients and staff.

Respecting and having empathy for the emotions of others Respecting the perspective of others - “in their shoes”. Wanting to help- feeling sympathy and concern for someone vulnerable or distressed. Unbiased - we encourage diversity.

At Ultimate Skin and Body, we make every effort to be sustainable and socially responsible. We are forever mindful and aware of the present and future environmental impacts generated by businesses worldwide.

Below are some daily things we do to help energy efficiency and be more ecofriendly.

• Actively reduce energy consumption through conserving air conditioning and reducing heat absorption. We set our air conditioners to 24 degrees in the summer and are limited only to the treatment rooms in us.

• Adopted the policy of ‘Reduce, reuse, recycle or refuse all consumables, tools, and equipment for our clinic to achieve zero waste.

• Minimize our carbon footprint by reducing our use of single-use plastics

• Conscious of the efficient use of water in daily operations

• Choose to use Issada, which is ethical - produced and sustainably sourced ingredients

• Paperless operation where we have opted to go wholly digital for consultations, receipts, menus etc

• Selection of environmentally friendly products for cleaning and hygiene purposes.

• Purchase in bulk to minimise wastage.

• Staff education in sustainability and social responsibility for consistency and results

• Appliances sourced with energy-efficient ratings. We prefer updating existing devices instead of buying new ones, and we do regular maintenance to ensure the long life of the equipment.

At Ultimate, we are led by our ‘Client Journey’ protocol and confidential ‘Diamond Standards’ to ensure our guests’ utmost professional and welcoming experience.

Key elements to our Diamond Standard include:

• Empathy

• Authenticity

• Integrity

• Connection

• Truth

• Confidentiality

We believe in investing in our team; how we treat our team will transpire into how they treat our valued customers. In 2021 we implemented an Employee Ownership Trust.

The concept of an ownership trust is to encourage all staff to “think like an owner” and benefit from the growth and profit they contribute to. It requires guidance, education, and mentorship from the business owner, but offers many advantages for the business, its owners, and staff. In turn, staff can have a say in the industry and a vested interest in working as a team.

Ultimate Skin and Body are also finalists in the inaugural 2022 Australian Women’s Small Business Champion Awards! This is a tremendous achievement!!

The 2022 Women’s Champions winners will be announced on Saturday 12th November, 2022. Wish us luck! x

“HOW WE TREAT OUR TEAM WILL TRANSPIRE INTO HOW THEY TREAT OUR VALUED CUSTOMERS.”

- DEB FARNWORTH-WOOD

THE HOUSE OF SAMARA

Growing up in Yorkshire in the North of England, Sara Bowtell was a bit of a tomboy, and as a child was always up to some sort of mischief. Her first impression of beauty came from her Grandma. She was always curling her hair with big rollers, carefully applying make-up and always took care with her dress and appearance. That’s where Sara’s love of beauty began, it was quite a ritual to watch as a young child.

Fast forward to today, Sara Bowtell owns and operates House of Samara, a sustainable home-based skin care salon located in Allambie Heights on Sydney’s Northern Beaches, and Sara was a finalist in the recent Australian Beauty Industry Awards 2022 for solo operator of the year.

House of Samara has been operational for seven and a half years and has a growing following of clientele. As a sole operator and skin therapist, Sara’s key area of speciality is in treating skin conditions, such as acne, rosacea, pigmentation, and anti-ageing. Sara’s daily role involves skin diagnostics, skin consultation and education, working with clients to create a customised treatment program that is manageable and achievable. Consideration of lifestyle factors, budget, and commitment, to treatment plan is always factored into the design of a client’s program.

“House of Samara is a winner,” says Sara, “as I strive to go above and beyond by providing an exceptional level of products and services. I invest a considerable amount of time in personal education, researching products and service offerings. As a sustainable business, I aim to operate as a fully functioning skin care

salon that is conscious about the environment and provides a service that seeks to improve the lives of those it interacts with.”

“In the future I perceive House of Samara as being an industry leader, specialist, and educator in the provision of holistic skin services that are ethically sourced and have a minimal environmental footprint. I wish to educate and provide clients with the necessary skill set so that they can make informed decisions regarding the overwhelming range of products and services that are currently on the market. This is why an initial diagnostic skin consultation is imperative and reduces wastage on products that are not suited for the client’s skin type or concern. As a small sustainable skin care salon, I wish to lead the way and encourage more business owners and consumers to examine how they can do more to reduce their carbon footprint.”

Our Beauty Editor Louise May chats with Sara to find out more about House of Samara.

What inspired you to go green, and reduce your carbon footprint?

I’ve always had an interest in the environment, but it was really my teenage daughter who

inspired me to go green and adopt a more sustainable approach to not only living but my business as well. She’s a climate activist and told me that I needed to do more so I did! It has now been 3 years and whilst I’ve made significant changes in both my business and personal life, there’s always more that can be done. I’m still looking at ways to cut down on waste, repurpose what I have and buy less.

Do you have any tips or suggestions for salons wanting to reduce their environmental footprint but have no idea where to start?

Start with the small things you can change. Have a look firstly at what’s going into your bins each day. Do you have a lot of mixed waste in your salon bins, empty product bottles, spatulas, paper, food waste, soft plastics etc. These products are valuable resources and can be recycled and repurposed into new products. Encourage the use of reusable coffee cups for your staff, provide a refillable water station as opposed to bottles of water, bokashi bins for food composting. Have a look at your energy consumption and provider. Is there an option to switch to a greener energy provider that doesn’t invest in gas or upgrade to a more energy efficient

8 Beauty Biz Year 15 Issue 4 > FEATURE

lighting system or is there an option to convert to solar energy? As you can see there are lots of ways to commence reducing your environmental footprint. Join the Sustainable Salons Network this is a great partnership for salons and will assist you in reducing your environmental footprint.

Would you say that it is a costly process? Do have any advice on how to keep the costs down when going sustainable?

As a sole-operator I don’t believe it’s a costly process, in fact it’s quite the opposite. When you are looking at becoming more sustainable you are reducing what you are using. So, whilst you may have some initial costs to commence with this pays for itself over the long term. When I look at my investment for solar, solar battery my energy costs have reduced dramatically over the last few years. This also provides added value to my clients who are receiving a service that is more environmentally friendly and the satisfaction of delivering that service, I don’t think you can really put a price on that.

What has been your biggest challenge you have faced in business so far? How did you overcome this?

Every day there are challenges in business and when you are running a business solo

there is always a lot to take on board. You always need to be healthy and motivated, organised, patient and passionate about what you are doing. The biggest impact by far for me personally was the COVID lockdowns. However, it was a good opportunity to reset my vision and allowed me time to really focus on the future of my business. The changes I implemented have seen a major shift to becoming more sustainable and to lessen my carbon footprint. I have re-evaluated my business from many different angles including treatment menu, wastage, ethically sourcing of products and carbon emissions. I become a proud member of the Sustainable Salons Network which ensures that up to 95% of my salon resources are redirected from landfill. I have also installed solar energy, a solar battery and an electric vehicle for deliveries which has been such a wonderful opportunity for my business.

What would you say are the core values or philosophies which define your business?

As a sustainable business, I aim to operate as a fully functioning skin care clinic that is conscious about the environment and provides exceptional service that seeks to improve the lives of those it interacts with.

What’s your advice to others who aspire to build an impactful brand?

For me personally I wanted to do things a little bit differently. I’m not a cookie cutter individual and my brand was never going to reflect that. Find the purpose in your business, if it’s true to your values and philosophies then you will have a unique point of difference.

What has been your greatest lesson or piece of advice along your business journey?

I’ve learnt that if you have a vision that anything is possible with the right attitude, dedication, perseverance, and the desire to succeed it is achievable. There will be lots of hurdles along the way, mistakes, and a lot of sacrifices but if you do your homework and work hard you will achieve your goal.

What’s on the agenda for the future?

I’m a big believer in further education whether it’s learning more about micro plastic pollution, dermal education, or new technology we can all benefit from extending ourselves and gaining new knowledge and skills. I’m currently studying a Master of Human Nutrition through Deakin University, so I’m really excited to be able to offer my clients nutritional services in 2023. Nutrition plays a huge role in general health, skin health, compromised skin barriers and wellbeing. So yes lots to look forward too!

Beauty Biz Year 15 Issue 5 9

AURORA SPA & BATHHOUSE

Australia’s award-winning Aurora Spa Group unveils its new flagship Aurora Spa & Bathhouse in Victoria’s idyllic coastal town of Sorrento as the final element of the luxurious redevelopment of The Continental Sorrento.

Inspired by the healing powers of water and ancient European curative water therapies, the Aurora Spa & Bathhouse experience offers guests ancient bathing traditions with a modern twist, meaningful spa rituals, evidence-based remedies, and the powerfully regenerative benefits of hot and cold contrast therapy.

Aurora is a soothing space where wellness knowhow, wholehearted care and inspired design come together to offer you physical, mental, and emotional nourishment. Their approach considers your entire being, even taking it down to a cellular level to initiate transformative results.

Finding your tailored remedy to counterbalance the depleting effects of our evermore demanding lifestyles so you can live with greater connection, capacity, and vitality.

Conceived by Australian wellness expert and entrepreneur Lyndall Mitchell, the Aurora Spa & Bathhouse is a ground-breaking wellness experience centred around an indoor Nordic sauna that features one of the largest saunas in the southern hemisphere within a 1000sqm bathhouse, as well as a first of its kind ‘Glacial Mist Room’.

Accommodating up to 60 guests at a time, the Aurora bathhouse experience starts in a tranquil relaxation lounge that guides guests through into four interconnecting hydro-therapy pools, starting with the ‘Daydream Pool’. Five additional spaces then offer uniquely contrasting thermal experiences, including a timber-lined Nordic sauna, aromatherapy steam room, halotherapy (salt) suite, sensory showers, and a glacial mist room.

For guests seeking individual treatments, the Aurora spa offerings include a magnesium float room, eight treatment rooms set up to accommodate singles and couples, and ‘The Aurora Spa Store’ – with its very own apothecary station to create bespoke salt blends.

“Bringing to life Aurora Spa & Bathhouse has been an extraordinary, once-in-a-lifetime opportunity...” says Lyndall Mitchell. “I drew inspiration from my experiences around the world and honed-in on the healing powers of water and ancient European curative water therapies. Water is the make-up of one’s being, it symbolises calmness and serenity, so we are naturally drawn to it – individually, collectively as well as emotionally, spiritually, and physically,”

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“I DREW INSPIRATION FROM MY EXPERIENCES AROUND THE WORLD AND HONED-IN ON THE HEALING POWERS OF WATER AND ANCIENT EUROPEAN CURATIVE WATER THERAPIES” - LYNDALL MITCHELL

She continues, “On the coast of the Mornington Peninsula, we are surrounded by water, even breathing the fresh sea air has its own healing energy. With the reputation Aurora has built over the years this is a natural evolution for the group and its location and offerings will be drawcards for both new guests and loyal customers who are devoted to our results-based direction and holistic approach to wellness. I have been going to the Mornington Peninsula for many years to switch off and refuel. Now we can create the full immersion experience, where we can refuel every cell in your body so you can feel that deep, impactful sense of renewal and energy.”

Designed by award-winning design studio Woods Bagot guests will find many opportunities to pause, reset and replenish within the luxurious wellness sanctuary that is Aurora Spa & Bathhouse. Drawing inspiration from the Mornington Peninsula coastline, the design features a warm neutral palette, soft oak panelling, brass accents, and a sandy terracotta terrazzo tile underfoot.

“Woods Bagot’s design for the Aurora Spa & Bathhouse is a celebration of water and speaks to the natural properties of the Mornington Peninsula region and its famed hot springs,” says Nik Karalis, CEO, Woods Bagot.

He continues, “The Mornington Peninsula has long been a destination for constitutional escape for Australians, a place to switch off. Now Woods Bagot has designed an immersive wellness experience where you can truly embrace that opportunity for renewal.”

Located only an hour away from Melbourne in the heart of Sorrento, this luxury retreat offers an unrivalled spa experience paired with coastal charm and the rejuvenating benefits of its seaside location. With a philosophy centred around discovering, connecting, and celebrating water in all its states and forms, Aurora Spa & Bathhouse will offer a series of exclusive bathing experiences, treatments, and rituals, all with nourishing connections to water.

Aurora Spa has been a pioneer in the spa and wellness industry over the last two decades, launching with Australia’s first urban luxury retreat in St Kilda in 1997. The award-winning spa operated for more than 24 years, opening a second location at Palazzo Versace on the Gold Coast and further locations in Qantas First Class lounges in Sydney and Melbourne until 2020. Coming to the Mornington Peninsula in October 2022, Aurora Spa and Bathhouse will be the latest evolution for the brand and a new benchmark for spa and wellness in Australia.

A little more about Lyndall Mitchell…

She is a renowned wellness pioneer, qualified and accredited coach, author of four published books, and founder of Aurora Spa, Australia’s award-winning urban spa group and ASPAR – the highly acclaimed collection of botanically active skincare, body, and spa products, is a range of botanically active skincare products, created by the award-winning Aurora Spa, and is the official skincare partner of QANTAS.

All ASPAR products are made in the spa and botanically active to ensure that the perfect blend of science and nature works in harmony for beautiful skin. They are specially designed for our guests to retreat, regenerate, and recreate the Aurora Spa & Bathhouse experience at home.

Lyndall is dedicated to providing immersive and evidence-based spa and wellness experiences over the last two decades, Lyndall is also a highly respected wellness commentator in both the Australian and international media landscape and is at the helm of her thriving ecosystem of wellness businesses.

ASPAR is a range of botanically active skincare products, created by the award-winning Aurora Spa, and is the official skincare partner of QANTAS.

All ASPAR products are made in the spa and botanically active to ensure that the perfect blend of science and nature works in harmony for beautiful skin. They are specially designed for our guests to retreat, regenerate n re-create the Aurora Spa & Bathhouse experience at home.

BEAUTIFUL SKIN

Panemorfi’s Founder and CEO, Robina Savidis came to Australia at the age of 7 after having to flee from war and persecution in Iraq. Being the eldest of five kids she immediately took on the role of caretaker and provider for her siblings and mother, so at the age of 14 she found her passion and began an apprenticeship with her local area’s leading Salon, Chic. After becoming a fully qualified Beauty Therapist, she established her own business and at the ripe age of 17 she began climbing her way to success.

Throughout the years, Robina maintained and enhanced her industry knowledge and therapy skills by constantly involving herself in refresher courses and seminars through different salons, wholesalers, and educational facilities. Through these experiences Robina built a great rapport with different business owners and decided to participate in business networking events and business courses such as Kerwin Rae’s ‘Nail It & Scale It’ course, as she always believed that “in order to grow as a business, we need to grow as an industry”.

At the age of 29, Robina knew that she had a calling to do more, so she began her entrepreneurial journey and stepped into the product manufacturing world. Following various business ideas that either failed or succeeded, Panemorfi was born.

Panemorfi Skin Care provides high quality cosmeceutical skin-care products that are affordable and easily accessible world-wide.

They provide products for wholesalers, salon owners, and for the community, Panemorfi aims to support and cater to all business’ large and small alike.

CEO and founder Robina, has 20+ years of experience within the beauty industry and this has shown to be invaluable through the quality of our products and our customer service. Panemorfi products aim to bring in the WOW Factor to your business, whether that means exclusively providing the best skin treatments for your customers or allowing them to take the salon experience at home with them.

Robina says... As a consumer, you come across brands that are either only affordable, high in quality, or easily accessible. Panemorfi ticks all three of those boxes, due to years of experience within the Beauty Industry we understand the needs of business’ big and small, old, and new. As our business grows, we want our retailers and wholesalers to grow with us. We want to attribute Panemorfi’s success with the collaboration of the business’ we provide for in constantly listening to their feedback and business needs. This in turn has helped Panemorfi’s empire grow to what it is today, and the reason why we were a finalist in the 2022 Australian Beauty Industry Awards for Best Business Performance of the Year (non-Salon).

Editor Louise May chats with Robina about her journey in the industry and the Panemorfi Brand.

Tell us about yourself, where did you grow up etc?

Well, I was born in Baghdad, Iraq in ’87! Unfortunately, the war in Iraq was at its peak so my two younger brothers, younger sister, mother, father, and I (at the age of 7) had to flee on foot to escape religious persecution. From Iraq we were smuggled into Turkey and lived there for 2.5 years until we were accepted to come into Australia.

What drew you to the industry in the first place?

I wasn’t quite interested in school, unfortunately I wasn’t performing as well as my fellow peers, and I wasn’t allowed to leave school unless I had a job or an apprenticeship, so it was either stay in school or get an apprenticeship.

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“LEARNING TO LOVE YOURSELF INVOLVES BELIEVING IN YOURSELF AND YOUR INSTINCTS” - ROBINA SAVIDIS

Robina Savidis

Being the eldest of five kids, I immediately took on the role as caretaker and provider for my younger siblings and mother at the age of 15 and decided to bite the bullet and approach all my local beauty salons to see if anyone could take me on. Thankfully I was accepted into what was one of South-West Sydney’s leading beauty salons at the time and grew from there!

What do you do in the Industry today?

After finishing my apprenticeship, I decided to start my own beauty salon at the age of 19. I built up my cliental, trained apprentices of my own, and still loved every bit of being a beauty therapist. I specialised in a wide range of beauty treatments such as nails, waxing, laser hair removal, spray tanning, makeup, facials, tattoo removal, skin tightening and fat minimising treatments, and much more! However, after 17 years of hard work, I decided to hang up my ‘apron’ and shut shop to focus on helping other salon owners provide their clients with the greatest products and services.

What inspired you to create your own range of skincare?

Out of all the treatments I provided, I can confidently say that facials and pretty much anything skin related were my favourite treatments to perform. As a skin specialist, I was always looking for the next best thing to bring to my salon so I could give my clients the treatment they deserved. After continuously searching I began to see a gap in the skin care market, so I stopped searching and started creating. I began to collaborate with pharmacists to bring my vision to life, and after endless nights with little to no sleep and driving my clients crazy with all the product trials, Panemorfi was born!

What is unique about Panemorfi?

As a consumer, you come across brands that are either only affordable, high in quality, or easily accessible. Panemorfi ticks all three of those boxes, due to years of experience within the Beauty Industry we understand the needs of business’ big and small, old, and new. Our products are vegan friendly with ingredients that are gathered from different parts of the Asia-Pacific Region and are formulated together by experienced pharmacists. Our professional products give therapists the upper hand throughout their facial services, whether Panemorfi is being used as a specialised skin treatment to tackle the toughest of skin issues or if a client needs the ultimate relaxation treatment to unwind from a tough day.

Just as every other therapist would say ‘a great facial needs to be maintained with a great skin care routine’, Panemorfi allows the client to take the salon experience right into their own homes. Our retail skincare products contain no nasties and highlight the strength of whatever active ingredient it contains, this allows clients to understand what is going onto their skin and allows for therapists to properly prescribe products that are personalised for their customers skin-type.

What do you consider your own top 3 pillars of success to be?

There are so many habits I practice and pillars that I live by in order to become successful, if I had to choose 3 it would be:

Perseverance: we don’t know how to fight or push through difficult situations and disappointments because we’re so used to getting what when we want it. Instead of giving up when things don’t go your way, learn from your failures, and try figuring out how to combat them in the future. Nobody becomes a millionaire overnight. Successful people are frequently confronted with rejection and failure! They simply get back up after each fall.

Positivity/self-love: Learning to love yourself involves believing in yourself and your instincts. How often does fear mislead us by using our ‘ego’ to keep us safe, protected, and comfortable? When you learn to trust yourself more, you will be directed more by your intuition and less by your ego/fear. We are all born with an internal guidance system that will never steer us wrong, remaining positive and learning to love yourself more means that you can learn to shut that inner critique up! Because we are all worthy of success, and we are all capable of achieving our goals.

Consistency: There is a saying that goes ‘If you had to go through 56 rejections in order to get what/where you want, how quick would you be to fail?’, we may fail once or even 100 times, but chances are that it will bring us closer to our desires. Remaining consistent not only helps us stay focused and dedication on achieving your goals, but it also builds discipline and improves your overall personality. You will never know what attempt at reaching your goal will be the one that finally gets your there.

Are there any must haves that you love to start your day with?

Coffee is a MUST in the morning! After my coffee, I spend 15 minutes reflecting on what I’m grateful for, this has helped me a lot with setting a positive tone for the day. And lastly, I love me some good music to help motivate me as I’m driving to headquarters!

What’s given your business strength over the years?

We want to attribute Panemorfi’s success with the collaboration of the business’ we provide for, if it wasn’t for constantly listening to their feedback and business needs, we wouldn’t be where we are today. As our business grows, we want our retailers and wholesalers to grow with us. A happy wholesaler equals a happy retailer, a happy retailer equals a happy customer, a happy customer equals a proud Panemorfi. Also, I couldn’t be more blessed to have the team I’m working with today. They are the muscle that keep the business powering through even throughout our toughest periods, I wouldn’t have been able achieve half of what I had envisioned without them.

How do you stay strong but agile during these times?

I make sure I take time out for myself on a personal and professional level to ensure I do not get overwhelmed. That is the only way to remain on top of my game.

What’s on the agenda for you for the future?

Global expansion! Having our products known and loved worldwide is something I am working towards at the moment. For people to hear Panemorfi Skincare and associate our brand with quality products they can trust.

10 MINUTES WITH CHEREINE WADDELL

Despite her 15+ years in the industry with many accomplishments and accolades, most people know her for her sunshine yellow hair, aquarius tendencies, love of cheese, pugs, Disney, dress ups, contagious laugh, and general quirkiness, or as her mum would say “uniqueness”… and we absolutely adore her!

Beauty Biz Editor Louise May spends 10 minutes with Chereine to chat about her career journey and life outside of work…

Tell us what you do in the industry today:

Every day is different, which I love. One day I might be in the classroom teaching my makeup students the latest runway trends, cirque solei theatre makeup or a knarly third-degree burn. Another day you will find me in studio or location working on a brand’s new summer campaign or doing makeup for some of our industry’s best hairdressers on their next winning hair collection. Other days you will find me collaborating with models and photographers creating fun editorial shoots for magazines or education for companies. Then some days you will find me in my Pjs sitting at my computer with a coffee and gaming soundtrack music ( its intense but very motivating) creating content for mocha group socials as their online editor.

The variety serves me well – Teaching keeps me humble and grounded; the students teach me the latest slang and TikTok trends and their growth and success fills me with great joy. My freelance work allows me to collaborate with great minds, delve deep into the creative process and create beautiful imagery, where my education work pushes me to sharpen my skills and public speaking (and forces me to brush my hair lol)

and my mocha work allows me to connect with the wider community and showcase the broader talent of our industry. I wouldn’t have it any other way.

To help us get to know you a little more, would you share a little about your upbringing

I grew up on the south coast in the small town of Berry (yes, the one with the amazing donut van). Let’s just say my upbringing was unconventional to say the least. My mum was a rebel city slicker in tie die clothes with an afro perm, married to my dad, a simple country man rocking his cowboy shirts, knee high socks and long black hair. Meanwhile 5-year-old me decided to really set the family tone by wearing pink princess dresses, lace frilly gloves and wide brim hats with matching pink ribbons. We were quite the site rocking up to church on a Sunday morning. My dad had dedicated his working life to his family’s newsagency business, my first job where I’m pretty sure he changed my diapers on the shop counter ha-ha. And my mum had pursued primary school teaching however was dealt the unfortunate hand of MS (multiple sclerosis) often sending her bed ridden and the bearer of chronic pain. To my mother’s credit her illness did not hold back her bold creativity. Every room in our house was dedicated to some fantastical theme, butterflies, rainbows, fairy’s, and a fully functioning water fountain in the middle of our lounge room (that later rotted our floor). She may not have been able to get outside much but she was determined to make the inside walls of our home her magical sanctuary. My childhood had its challenges and hardships but was filled with colour love and creativity.

> FEATURE

Chereine Waddell is a wellknown and loved, makeup artist, educator and published author, and mocha’s very own online editor, across the beauty, hair, and barber industry.

How did you first get involved in the industry?

To be honest I was doing makeup long before I was qualified. Any time a childhood friend came over I would often paint their face, dress them up and do makeshift amateur photoshoots in the garden. Thankfully my technical skills have improved since then! I had left school early to pursue fashion design, which I soon found out sewing was not my forte. I happened to do the makeup for our end of year runway and the rest was history from there. I moved to QLD at the age of 17 to do my first makeup course, thinking I wanted to be a fashion makeup artist and then moved to Sydney a year later to do a specialist SFX makeup course because I fell in love with blood and gore. 10 years later I came full circle and ended up back in fashion makeup. That’s what I love most about my job – the opportunities and creativity are endless.

What achievement are you most proud of in your life or career?

There are so many. Each chapter of my career has had its own achievements. When I worked in film it was doing SFX on my first feature film. In theatre it was when I worked on the lion king production at capital theatre (I had always dreamed of working for Disney – big fan). In fashion it was helping Rae Morris design the looks for the romance was born fashion week show and working on her team for many seasons. In commercial world it was my first campaign for QVB to celebrate year of the rooster. No one had told me the images would be printed and hanging one story high in the QVB building. I got quit the shock of surprise when I saw it, I was expecting a small window display!

In more recent years winning multiple awards for makeup artist of the year 2016, 2019, 2020 was a real highlight especially knowing my makeup icons international artists Val garland and Dotti were the judges. That was a pinch me moment. But probably the most significant achievement I am most proud of would be publishing my first hardcover makeup book called beyond the face. A collection of 60+ makeup creations

inspired by my childhood memories. It was a 6-year project, made only possible by the army of models, photographers and contributors that helped bring it to life. My mum sadly passed away during the making of it – and it became my tribute to her, her creativity, imagination and play that I attribute much of my success to.

If you weren’t doing what you do now, what alternative career would you consider?

Funny you should ask. During lockdown like many of us I found myself having a midlife crisis and contemplated a change of industry, not out of a lack of love for makeup but just a desire for change. I love a theme to delve into and any excuse for a dress up party (hence our Alice in wonderland themed wedding back in 2019) so I applied and was a successful candidate for an internship with my favourite event company called viral ventures, (they put on a cracker of a themed event). It was valuable and interesting and kept me busy during lockdown but as you can imagine it was pretty admin heavy and ironically, I came out the other side realising makeup will always be my first love.

Five things you’re passionate about:

- self-development (love me a selfhelp book or podcast)

- staying curious

- making time to create

- time for adventures

- yellow

Describe your ideal Sunday:

A sleep in, a coastal walk with the dog while listening to an Oprah super soul podcast, a breakfast date with my hubby followed by some kind of adventure like Putt Putt, museum, or movie, followed by a cosy night in snuggling with the dog, fake fireplace on, listening to new Orleans jazz while playing a game of monopoly, drinking an expresso martini, and eating a cheese platter. Heaven. Then definitely booking myself in for a reformer class the next morning to counteract the calorie intake.

cont’ over page

Beauty Biz Year 15 Issue 5 15

cont’ from page

What’s on your bucket list?

Leaning into things that scare me and doing it afraid. Some of the current things on my list are…

- Surfing - I’m petrified of waves and sharks ( you wouldn’t think I live on the northern beaches)

- Having kids – I’m currently doing IVF to put a couple in the freezer

- Buying property and having a mortgage – we ticked this bucket list this year. I’m a real adult now!

- Getting a full leg tattoo – not that anyone would see it – these bad boys never see the light of day.

- Entering the Archibald – why not?

Craziest, funniest, or most unusual thing you’ve ever done?

The real question is craziest thing I have done or done to someone? That’s probably more interesting lol. My job lends itself to some whacky things. I have painted an oversized prosthetic penis for a film, that was an experience. I have stuck slime up models noses, glued broken bits of mirror to a models face, stuck real cicada shells to models faces, covered a model in the lining of a pigs intestines, done shoots in swamps with dead fish that resulted in me getting a nasty rash, done shoots where the model Carried a pigs head like a bag accessory – I’m seeing a real theme with animals that explains why I went vegetarian a few years ago lol.

Pets or no pets and if so, what/who?

Pets all the way. If you had of asked me when I was 8, I would have said two tigers like Siegfried and Roy the magicians from

the 80s, but I can safely confirm those days have passed and now I am more than content with my Pug x Boston - Popsicle who is an absolute menace, but I adore her none the less. Now I just need to convince my husband on number two Pug. He is not coming to the party unfortunately.

What’s playing on your Spotify right now?

If you’re looking for an eclectic list, you have come to the right place. There is new Orleans street jazz, epic fantasy music, vintage French music, Japanese lo-fi, electric swing, vintage country, Disney soundtracks and sing through the decades are a few favourites atm. I am an old soul musically – I was born in the wrong era blatantly you won’t find much post the 90’s on my Spotify.

Do you have any mottos or signature life philosophy?

• Strive for significance rather than success.

- unknown

• If you think you can or think you can’t –your right. - Henry ford

• “We are all a little weird and life’s a little weird, and when we find someone, whose weirdness is compatible with ours. we join up with them and fall in mutual weirdness and call it love.” – Dr Seuss

If you could leave this industry having achieved just one thing, what would that legacy be? Only one? I would hope my work inspires others to find beauty in the unconventional. So much of my inspiration comes from themes of chaos, tension, connection, and disconnection sometimes in subtle ways

sometimes in overt ways. Find what moves you. I encourage people to work from the heart not the mind. Where possible, originate don’t imitate. Continually Stretch yourself and your skills. And don’t be afraid to be bold, be brave and be you.

What does contentment mean to you?

As a perfectionist this one is an ongoing journey. The older I get the more I believe contentment is a form of forgiveness and surrender to self. An ability to trust the process and the path, knowing there is not one right path. Choosing to enjoy the journey on the way to where you are going.

What’s something interesting or quirky we might not know about you? My parents were either going to call me Chereine or Chantaye. Thankfully I got Chereine, and the dog got Chantaye.

If you could invite 4 people, living or passed, to a dinner party at your place, who would you invite?

Probably the crew that created the labyrinth film (1986). Ideally set in the mirror ball scene, dressed in character, puppets and all, and the theme song for the dinner would be magic dance, and we would talk about how inappropriate David Bowies leggings were for a kids film hahaha.

What’s your greatest fear?

Not reaching my potential

Your greatest indulgence?

Anything and everything Yellow.

16 Beauty Biz Year 15 Issue 4 > FEATURE

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• Includes 2 x 1Litre inserts

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HONOUR NATURE, HONOUR YOUR BEAUTY NATURAL LOOK SKINCARE

Vegan Friendly, Cruelty Free & Australian Made, Natural Look Skincare uses nature’s most restorative, nourishing ingredients, showcasing natural, plant-based formulas developed through cutting-edge science and technology.

The Natural Look Skincare philosophy is based on honest beauty, simple routines and quality formulas, for youthful, radiant skin. The primary goal is to support the skin’s overall health, through innovative plant-based formulas and scientifically proven ingredients; from healing Papaya Extract to refining AHA’s and Bioderived, moisture balancing Hyaluronic Acid, ensuring every drop exists to benefit the skin.

• Made in Australia

• Plant Based Ingredients

• Certified Organic Ingredients

• Hypo-allergenic

• Vegan Friendly

• Cruelty Free

• Produced with Renewable Energy (Solar Power)

• New Look Soft Touch Packaging, Made from 100% Recycled Materials

NEW LOOK, NEW FORMULAS

As with any comprehensive rebrand the shift from” Immaculate” to “Natural Look Skincare” is about more than just a new name. The range presents with a fresh, clean look; each product being packaged in a delicate, velvety, “soft touch” box, made from 100% recycled materials, reflecting the spirit of the brand. In rebranding, Natural Look Skincare now

showcases quality formulas made for every skin type – normal, oily, combination, dry, sensitive and mature – for a targeted approach to individual skincare needs.

The absolute hero of the launch is the reformulated, concentrated Bioactive Hydrating Serum; now completely revamped to include a combination of Vitamins, Bioderived Hyaluronic Acid, Centella and super hydrating, skin firming, Chrondus Crispus extracts; rich in protein, vitamins and antioxidants, Chrondus Crispus extract has outstanding moisture-retaining properties to promote an antioxidant rich, healthier skin barrier, for optimal and natural hydration, to protect, soften and soothe the skin for sustained instant hydration and to help combat the signs of ageing.

The stars of the range are the super-powered Biodefense & Biovitality Day Creams and Biorenew Night Cream, containing Hyaluronic Acid, Vitamins A, C, E and Retinol, combined with natural plant extracts and essential oils, to smooth fine lines, brighten skin tone and fight the signs of premature ageing.

INDUSTRY EXPERIENCE

Established as a humble beauty salon in 1954 in South Australia, Natural Look Australia has grown into a global beauty & hair manufacturer. Natural Look Australia’s founder Arturo Taverna grew his business to become what it is today, one of the largest manufacturers of professional beauty and hair care products in Australia.

Arturo travelled the world to bring high fashion beauty trends to Australia, becoming a pioneer of the industry. Natural Look products are manufactured in South Australia and the Taverna’s Research & Development offices are just a floor above the facility, ensuring the brand can authenticate their production.

With over 60 years of experience and credibility in the market, Natural Look Australia are passionate skincare developers, committed to delivering quality products without compromise

www.naturallook.com.au

18 Beauty Biz Year 15 Issue 4

> COVER STORY

Natural Look Australia’s new skincare range, an expression of clean, conscious, effective skincare, that is gentle on your skin and gentle on our planet too.

Discover

INNOVATION IN LASH & BROW LAMINATION

• UTILISING A CYSTEAMINE HCL ACTIVE AND CONTAINING NO THIOGLYCOLATE ALLOWS FOR GENTLE AND EFFECTIVE LASH LIFT/LAMINATION RESULTS WHICH MINIMISED THE CHANCE OF OVER PROCESSING

• VEGAN FRIENDLY FORMULATION

• LASTS UP TO 6 TO 8 WEEKS, WITH REDUCED CHANCE OF UNRULY GROW OUT IN THE LASH GROWTH CYCLE.

• A SYNERGISTIC SYSTEM THAT INCORPORATES RE-GEN NEXT GEN, CONTAINING AMINO ACIDS, SERINE, THREONINE AND ARGININE AND BOOSTING HYDRATION.

AUSTRALIAN BORN GLOBALLY LOVED

www.elleebana.com info@elleebana.com @elleebana elleebana

UNLEASH YOUR NATURAL BEAUTY

HAIR SKIN SCIENCE LAUNCHES THEIR 14TH CLINIC AT AUSTRALIA’S SUNSHINE COAST IN QUEENSLAND.

DMK will continue to host their Pacific headquarters alongside members of the AC team. “In the spirit of advancing skills and expertise, we are now exploring the opportunity to create a larger ‘Education Centre’ where we can showcase and train on our amazing range of Lutronic and Brera medical aesthetic devices, along with AC’s cosmeceutical skincare and, of course, DMK,” Tina explained.

“DMK’s exceptional reputation and loyalty has been earned through their transformative products, services and expertise,” Tina said, “and the team will continue to deliver best-in-class education and clinic support to DMK clinic owners and therapists across the Pacific region.”

SHORTCUTS’ REIMAGINED ONLINE BOOKING PLATFORM

Royce Newton, Co-Director says: ‘It’s wonderful to be at the helm of clinics that can provide people with affordable skin & hair loss treatments with an outstanding service.’ Now, after an immensely positive response, Hair & Skin Science has pioneered the way forward to open their 14th clinic, with more in the pipeline.

In 2016 Royce saw a gap in the market for affordable hair loss, laser and skin services. What started as a family business in Ashwood Victoria, can now be found in NSW, WA, QLD and VIC. Jenna Chan, Director says: ‘Our mission from the beginning is to provide affordable hair loss and skin treatments performed by registered nurses and supported by Australian medical doctors’. Hair & Skin Science clinics offer a range of affordable must-try treatments which can produce rapid results, providing professional, affordable treatments such as micro needling, PRP, laser, anti wrinkle injections, fillers and thread lifts.

ADVANCED COSMECEUTICALS AQUIRES DMK AUSTRALIA

Make your software work for you, with Shortcuts’ revolutionary new online booking platform. Stunning makeover aside, its new features will delight your clients every time they book with you.

You’re not imagining it – it’s true, clients aren’t booking the way they used to. They want to book appointments quickly and self-serve and data shows that over 56% are trying to book outside of business hours. The harsh reality is - if you can’t take bookings online, your competitors are getting them.

Online booking is the most efficient way a client can book with you. Scheduling online puts the booking (and the admin!) in your clients’ hands, and the money in your pocket.

Now, Shortcuts is launching an intuitive, industry-specific, and revolutionary online booking experience, connecting guests with their favourite salon.

“There is always a hesitation with starting online booking in the past, because of the fear technology couldn’t work with my appointment book effectively. But with Shortcuts’ new online booking platform, I have control over what my clients see. Now I can’t wait to open the salon in the morning and see all the bookings that have come in overnight – and I didn’t lift a finger!” says Emma,

Advanced Cosmeceuticals (AC) – the exclusive distributor of marketleading cosmeceutical skincare brands, including MEDIK8, MESOESTETIC, CALECIM PROFESSIONAL and WIQO, and medical aesthetic device brands LUTRONIC and BRERA – has announced the acquisition of DMK, further cementing its position as the largest cosmeceutical skincare provider in Australia and New Zealand.

AC CEO Tina Bannister, is excited by the scale and growth of the AC Group, adding that the company is thrilled to have the opportunity to continue building its successful portfolio of brands while increasing its capacity to service, educate and grow its clinic partners and customers across this region. With teams dedicated to supporting and training an expanding clinic network, AC provides specialised equipment and high-performance cosmeceutical products at the forefront of evolving trends, science, technology and innovation. The addition of the DMK brand will further cement our leadership in the ANZ markets.”

The DMK brand originated in the US, developing a range of skin products and treatments to achieve real, sustainable results. In 1999, Daniel and Debbie Dickson bought the Australian distribution rights for DMK, and today the Company distributes products and provides training to over 380 clinics across Australia and New Zealand.

Recognised for their Sydney-based VIP treatment room and training centre,

INDUSTRY NEWS INDUSTRY NEWS 20 Beauty Biz Year 15 Issue 5

owner of C’Ba Hair in Capalaba, Queensland.

Shortcuts’ new online booking tool combines data insights from their existing online booking platform (one of the first to market over 10 years ago) with evolving customer trends and user experience. The team drew insights from online booking tools across other industries and service models, to deliver what Shortcuts believes to be the best online booking experience on the market with intuitive features:

- Customise the booking experience to suit your business, from setting how far in advance clients can book, to which services and stylists can be booked online.

- Capture accurate client data and system syncing to ensure all mandatory fields are entered and up-to-date into their Shortcuts client profile, meaning your systems are in tip-top shape, always.

- One-time payment card collection means you have the option to take deposits or full payment upfront, and secure yourself against no-shows and late cancellations.

- As a key extension of your brand, it’s been rated 5 stars for usability and can be fully customised with your imagery and colours, for both desktop and mobile, and flexible enough to cater for whether you have your own website, socials or app.

- Clients can book for themselves or on behalf of another person

With Shortcuts new online booking, your salon appointment book will run itself, leaving you with more time to do what you love. Experience it first at www.shortcuts.com.au/online-booking/sneak-peek

MESOTEREIC HOLDS GLOBAL CONFERENCE

mesoestetic, world leader in medical cosmetics and aesthetic medicine, recently held a worldwide distributors conference in Barcelona, the first of its kind in ten years. More than 100 people from 55 countries, all representing mesoestetic’s global partners were invited to enjoy a three-day conference of work, culture, and adventure. Attendees were presented with plans of the amazing new mesoestetic premises, they reviewed the brand refresh, learnt about exciting new upcoming launches, shared territory trends, success stories and challenges, providing a great platform for the international exchange of ideas.

The award ceremony, held at the lavish Palau de la Música, was an opportunity for mesoestetic to recognise select distributors for their achievements, one of which was Advanced Cosmeceuticals.

Advanced Cosmeceuticals proudly received the award for “best brand presence in social media”, out of the top 4 front runners at the conference.

“We feel incredibly honoured to have been selected for the ‘best brand presence in social media’ award among the mesoestetic global partners. It’s wonderful to see brand manager, Hayley Adams, receive this accolade for her commitment and dedication to the brand and for her genuine love of mesoestetic”, said Catherine Biedermann, Managing Director, Advanced Cosmeceuticals.

AUSTRALIA’S FAST - GROWING BEAUTY COMPANY, ROCCOCO BOTANICALS

In 2013, from her kitchen bench in Townsville, Jacine, a nurse and single mum, launched skin products that she’d researched and made, and tested on herself, called Roccoco Botanicals. Jacine had been a lifelong sufferer of cystic acne who’d been through a revolving door of dermatologists who could never prescribe the right products for her sensitive skin.

In New York on the night of 28th September, Jacine won a prestigious industry Allé award for a cleanser that the judges have found to be the most innovative and sustainable in its class. Previous winners include global beauty powerhouse brands Yves Saint Laurent Beauté, L’Oréal, and Shiseido. The award cements Roccoco’s status as Australia’s fastest-growing beauty company. It was named among the 100 fastest-growing companies by the Australian Financial Review last year.

Congratulations Jacine!

REFILLABLE, RECYCLABLE AND PRACTICAL

International beauty packaging manufacturer and provider Quadpack’s Regula family, the best-seller range of jars and airless products, has taken another step in its positive-impact journey. Answering market demands for more userfriendly, premium and sustainable packaging, Quadpack is launching a jar that has it all: New Regula Refill Jar is recyclable, refillable, monomaterial and easy to use.

The 50ml pack has a thick-walled outer jar in PET, with a premium, glasslike aesthetic, perfect for prestige cosmetics brands. The inner jar, developed for optimal compatibility with most skincare formulas, is made of PP and is designed to be easily thermosealed, one of the best solutions for refills. Both components can be quickly separated by hand, thanks to a gap in the outer jar specifically developed for easy removal. The refill is just as easily inserted, making a reassuring ‘click’ sound when closed.

New Regula Refill Jar’s double-walled cap is completely made of PP, which makes all its components recyclable. Made at Quadpack’s manufacturing site in Kierspe, Germany, the jar is an optimal solution both for brands that want to start their journey towards refillable packaging and for Regula Jar clients that want to take that extra step towards sustainability.

All components can be decorated using various techniques, as Quadpack offers complete manufacturing and decoration solutions made in Germany.

The new addition to the Regula family is an evolution in sustainability and convenience

www.quadpack.com

INDUSTRY NEWS INDUSTRY NEWS

Beauty Biz Year 15 Issue 5 21

THE AUSTRALIAN BEAUTY INDUSTRY AWARDS ANNOUNCE BEST IN BEAUTY ON 10TH ANNIVERSARY!

Sunday 21st August saw the Australian beauty industry celebrate in person, once again, as the winners of the Australian Beauty Industry Awards 2022 (ABIA’s) were named. Whilst the last couple of challenging years saw two awards ceremonies take place online via livestream, this year, over 500 beauty specialists, business representatives and make-up artists were thrilled to finally cheer one another on at the gala evening at Sydney’s The Star.

Created by esteemed trade visionary Linda Woodhead, Mocha Group have championed the best in beauty around the country for 10 years through this trusted award platform. The ABIA’s provide a benchmark of excellence across both specialist and individual categories in beauty and make-up, with a wide variety of categories which highlight the leaders and experts in their fields and encompass the industry’s diversity.

The most aesthetically clinical, creative, and entrepreneurial minds in the country experienced an evening to remember led by long-time MC Will Fennel as the 32 awards were announced. Multi-hyphenate entertainer Adam Williams was responsible for the jaw-dropping choreographed show ‘A Sea Scape’ which featured an elaborate set and incredible acrobatic performers including Cirque Du Soleil talent. Guests were also wowed by the always surprising and inimitable DJ and singer Clara Fable performing fresh remixes of iconic pop songs

Winners were judged by a comprehensive list of over 30 local and international make-up artists, stylists, business, media and industry expert judges including Rae Morris, Julie Piantadosi, Faye Murray, Cameron Jane Thomas and Narelle Lancaster, whilst Hall of Fame winner Emma Hobson, Humanitarian of the Year Rebecca Miller and Special Recognition Julie Piantadosi were nominated by their peers for their incredible impact. The awards were sponsored by brands Dermalogica, Inskin Cosmedics, DermapenWorld, Dermaviduals, Ultraderm, Shortcuts, BeautyBiz, Biodroga, Kitomba, Naked Tan, Exceed Microneedling, Gay Wardle Education, The Zing Project, Sustainable Salons, Elleebana, Comfortel, Glymedplus, Mayerling Skin Renewal System, Alma, Issada, Gaia Minerals, Your Coach Faye Murray, Timely, Beauty Expo Australia and The Global Beauty Group.

Linda was proud to announce these hard-working winners; “It felt incredibly fitting that on our 10th anniversary, that 2022 would be our biggest year yet as far as entries. The sheer volume of highquality submissions was testament to the strength of our industry, even in the face of the impact of COVID. It’s been such an honour to celebrate and honour the very best in our industry for so many years now and I’m excited to see what is to come.”

Facebook: Mocha Beauty Australia

Instagram: @mochabeautyaustralia #abia2022

AUSTRALIAN BEAUTY INDUSTRY AWARDS WINNERS:

Beauty Therapist of the Year

Sponsored by Beauty Biz

- Danielle Archer - D’Air by Danielle Cosmetic Tattoo

Best Business Performance of the Year (non Salon)

Sponsored by Beauty Biz

- The Global Beauty Group Education HUB

Best Salon Design

Sponsored by Beauty Biz

- The Beauty Warehouse

Hall of Fame

Sponsored by Beauty Biz

- Julie Piantadosi

Humanitarian of the Year

Sponsored by Beauty Biz

- Rebecca Miller

Australian Salon/Spa of the Year

(4 Treatment Rooms or Less)

Sponsored by Beauty Biz

- Skin Correctives

Australian Salon/Spa of the Year (5 Treatment Rooms or More)

Sponsored by Beauty Biz

- The Skin Coaches

BEAUTY SQUAD

Sponsored by Inskincosmedics, Dermapenworld, Elleebana, Timely and Gay Wardle Education

- Madison Christer-Brooks - Bliss Day Spa

- Mala McAlpin - Lisa Rush Skin Clinic

- Maria Cammaroto - Natspa Health & Clinical Skin

- Natalie Herschell - Skin Coaches

2022 AUSTRALIAN BEAUTY INDUSTRY AWARDS WINNERS!

CELEBRATING THE BEST OF THE BEST IN THE BEAUTY INDUSTRY, WE PRESENT TO YOU THE WINNERS!

Beauty Therapist of the Year Sponsored by Mayerling Skincare

JESSICA TURNER - ULTRA ESSENCE

As a senior spa therapist at Ultra Essence Day Spa in Mackay Queensland, Jessica Turner is internationally recognised and Diploma qualified Beauty/spa therapist. Not only does Jessica manage her weekly clientele she also holds the role of head of education passionate about playing an instrumental role in developing teram skills, perfect procedures and growing their knowledge while providing award winning service to all spa guests.

She has created videos with voice overs such as aromatherapy massage routine, facial cleanse and massage routines, now using an online platform for all procedures and resources which are completely accessible for the team.

Jessica absolutely lives, breaths and sleeps beauty and is committed to continue her incredible career path with further knowledge and expertise, all whle caring for others along the way.

Dermal Therapist of the Year Sponsored by Dermalogica

DANIELLE RENEE - BOBBIE CHARLES SKIN & COSMETIC CLINIC

Danielle is the proud Founder and Managing Director of Bobbie Charles Skin & Cosmetic Clinics and is a qualified Dermal Clinician with over 8 years’ experience, leading a team of elite performers who are making a difference in people’s lives.

Her passion is to perform resultsdriven treatments including corrective facials, skin needling, dermaplaning, chemical peels (including cosmelan and acnelan peels) and light-based procedures, armed with the most innovative products and TGA approved medical devices, backed by research and proven results.

Education is at the forefront of everything she does, with a genuine passion for skin and a thirst for knowledge, she is constantly educating her clients wherever possible, and delivering results through a combination of effective in-clinic treatment plans and tailored at home products.

She has also committed a lot of time into her ongoing training and partnering with allied health professionals who are leading the way in the holistic wellness space. Recently aligning with Nutritional Medicine Practitioner, Chiza Westcarr, and Female Cycle Coach and Naturopath, Tahlia Swartz to offer specialised support to her clients with a holistic approach to beauty and wellness.

Sole Operator of the Year Sponsored by Ultraderm NICOLETTE KOCSI - LUMINARY MELBOURNE

Luminary Melbourne was created by Nicolette to be a safe haven for people with all skin concerns and conditions and of all age groups. The calm and inviting environment is a true reflection of Nicolette’s approach to treating the skin’s health as a whole, with her true passion being providing her clients with the education and care to achieve skin success each and every day. Specialising in tailored clinical treatments designed to improve an individual’s skin health, the personal design behind each treatment is a system of clinical beauty combining classic treatment methods with new modern technologies. Using paramedical and dermal skin techniques, her approach is incredibly effective and her reputation is impeccable.

Business Director/Owner of the Year Sponsored by Kitomba DANIELA BOERMA - BLISS DAY SPA

Celebrating her 40th year in the Beauty Industry Daniela is the proud owner of Bliss Day Spa and while working in the treatment room has always been her happy place, more recently Ishe has realised equal time outside the treatment room has allowed her to concentrate onhery own self development and leadership goals.

During the recent pandemic challenges, budgeting and planning with solid processes in place have kept her business running, and during lockdown she worked as a casual employee in a fashion factory in Marrickville Sydney, which allowed her to delegate her salon retail sales and deliveries to her manager. She was able to keep cash flow in her business and focused on staying on top of her financial commitments as well as keeping her mental health in check. Her education and research has been ongoing, completing NLP life coaching and Advanced business Mastery Coaching Certification. Supporting her team during lock down meant delegating tasks to include all staff members so they felt safe and secure in knowing they had a position to return too on re opening.

Daniela is always on the lookout for new ways to educate herself and her staff and keeping up to date has been a key focus. Researching and knowing the latest technology and treatments available has played a huge part in her success as a business owner which also shows in the way she contributes back to the industry as a mentor, educator and role model.

Cosmetic Tattooist of the Year Sponsored by Beauty Biz

DANIELLE ARCHER - D’AIR BY DANIELLE COSMETIC TATTOO

After completing training in early 2011 with world-renowned cosmetic tattooist, Val Glover-Hovan and receiving the highest mark ever recorded at Val’s Academy, Danielle went on to establish a cosmetic tattoo business on the Gold Coast. Due to the higher demand for her services she relocated to Sydney in late 2011 to continue growing experience and her client base and work with some of Australia’s most well-respected plastic surgeons, cosmetic doctors and aestheticians in the industry. Missing a more relaxed lifestyle she returned to her home base on the Gold Coast in 2014. With the opening of her private studio in her hometown of Coolangatta at the end of 2017, she has cemented herself as one of the Gold Coast’s most sought-after professionals in the ever-growing cosmetic tattoo industry with clients traveling both nationally and internationally for her by appointment only services.

Best Business Performance of the Year (non Salon)

Educator of the Year - Product/Equipment Company Sponsored by Beauty Biz THE GLOBAL BEAUTY GROUP EDUCATION HUB

The Global Beauty Group’s education is unique as they offer in-depth online modules via the state of the art GBG Education HUB Platform. These online workshops comprise theory modules, step-by-step videos, interactive FAQs, quizzes and an expansive library of clinical resources. The online education is developed in collaboration with the qualified team of Dermal Educators who facilitate comprehensive competencybased practical training, where students are guaranteed one on one attention. Thanks to COVID and commitments interstate travel can be limited and financially challenging, therefore they offer an attractive rebate, covering the average travel cost to Training Centers. In addition to clinical education, they also offer a series of online businessbuilding workshops accompanied by an award-winning library of marketing resources. Empowering students to achieve their goals provides us with the power to fulfil their company ethos, which is ‘to make people feel wonderful’.

Best Salon Design Sponsored by Comfortel MEDILUXE

Combining a background in clinical health, with artistic flair through a passion for fine art and painting, Liesl Pivac founded Mediluxe on the philosophy of creating an experience for her clients; one with a relaxed vibe and a commitment to a higher standard of beauty. Liesl has dedicated her career to perfecting her brow and tattoo techniques which are unique to Mediluxe and have earned her reputation as one of the best cosmetic tattoo artists in Queensland. One of the main components of the winning salon design was to ensure clear branding in the design to ensure customers when they walked into a Mediluxe clinic they immediately know where they are. Another component in the design process was to include all the features while remaining minimal and calming, a beautiful space for our clients to walk into and feel at home.

Best Eco Salon Sponsored by Biodroga THE DAY SPA

The Day Spa is a luxury 5-star global multi-award winning eco-holistic boutique day spa founded by Australia’s leading eco spa and wellness expert Samantha Oraya. Nestled at the base of the Blue Mountains, just across from the stunning Nepean River, The Day Spa provides a private and peaceful sanctuary where guests can immerse themselves in the tranquil, sustainable and nurturing surroundings whilst being pampered as the advanced therapists address each guest concern. Established in March 2001, The Day Spa continues to

provide a luxurious menu of 5-star holistic beauty and spa treatments and wellness experiences in Penrith, with an industry-leading commitment to sustainability excellence. They have an extensive list of both national and global accolades and industry accreditations including Australian Small Business Champions Beauty Services 2020 and Luxury World Spa Awards Boutique Spa Australia & Oceania.

Best Newcomer Salon/Spa of the Year Sponsored by Issada LUSH SKIN & BODY – PERTH

Lush Skin & Body Perth is a boutique spa that offers a broad range of services in a relaxing, calm, soothing and aesthetically stunning environment. Founder Laura Smyth is highly passionate industry expert about all things skincare and holds 17 years of experience and skill now put to use at the Scarborough Beach Rd location, conveniently situated around 10 minutes from Perth’s city centre.. The 8 staff members are spread across the 144sqm space with pedicure room, tanning room and treatment rooms including a couple’s room for couple’s massage. Services include waxing, facials, massage, lash extensions, lash lift, manicure, pedicure, tanning, facials, LED Therapy, Microdermabrasion, peels, oxygen treatments, IPL, skin needling and injectables. They have made their mark immediately, being nominated three times in Urban List as Perth’s best day spa, Perth’s best facial and Perth’s best massage spot and been featured in SPA+CLINIC magazine, the West Australian and Channel 7 news and they also give back by supporting the Starlight Foundation.

Best Customer Care Sponsored by Global Beauty Group

BOBBIE CHARLES SKIN & COSMETIC CLINICS

Bobbie Charles is a high-quality skin and cosmetic clinic located across two Brisbane locations offering a holistic range of treatments to save time for the busy client, with one at Lutwyche as well as the recently opened clinic at West Village in West End. The Lutwyche clinic has three treatment rooms, offering skin, lash and brow services while the West Village clinic serves as the flagship location, with six treatment rooms offering skin, lash, brow, makeup, cosmetic tattoo and injectables services. Education, expert technique and strict attention to detail is at the forefront of everything they do, priding themselves on empowering clients at each and every visit. The industry leading team consists of Educators, Registered Nurses, Dermal Clinicians, Skin Therapists and Lash and Brow Technicians, including ABIA Dermal Therapist of the Year winner Danielle Renee, all committed to delivering the best skin and cosmetic treatments to their clients.

QLD Salon/Spa of the Year (4 Treatment Rooms or Less)

VIC/TAS/SA Salon/Spa of the Year (4 Treatment Rooms or Less)

WA/NT Salon/Spa of the Year (4 Treatment Rooms or Less)

Sponsored by The Zing Project BEAUTY BAR BYFORD

Beauty Bar Byford salon was introduced in 2016 by local Mother and Daughter duo Kirsty and Jessica to offer something outside of the typical salon. This gorgeous space offers four luxurious rooms with an inimitable homely and welcoming feel. All customers are made to feel like family and that they count as not just a number on the page, but an actual part of our extended family. The salon offers all treatments from a simple eyebrow wax right up to advanced facials, IPL, skin needling and skin tightening procedures for all ages. They have also added cosmetic tattooing, fillers and injectables for those more focused on expertise around anti-ageing. The team also have a beautiful second salon in Armadale, such was their ongoing success, and this new space is proving incredibly popular and also going from strength to strength.

NSW/ACT Salon/Spa of the Year (5 Treatment Rooms or More)

VIC/TAS/SA Salon/Spa of the Year (5 Treatment Rooms or More)

WA/NT Salon/Spa of the Year (5 Treatment Rooms or More)

Sponsored by Sustainable Salons LOVEBEAUTY SKIN CLINIC

Founder Rachel Diaz created LoveBeauty with a wealth of experience behind her. Having received both her National and International Diplomas of Beauty Therapy in 2008 she spent many years in the industry working for a number of different beauty salons and skin clinics where she picked up her unique treatment style. LoveBeauty’s motto is ‘healing over concealing’ and it is a business fundamentally based on client care, providing support and the information required to truly assist their clients in achieving sustainable results. They are proud to promote self love and acceptance as a starting point, guiding their clientele to listen to their symptoms and supporting them with the knowledge to take control of their health-the mind, body, skin connection. Their dermal and skin health therapists work in conjunction with practicing nutritionists and naturopaths to encourage clients to delve internally as well as topically. The LoveBeauty treatment style combines clinical care with a relaxation component allowing clients to take an everimportant moment for themselves before getting back to the real world.

National Wholesaler of the Year Sponsored by Beauty Biz THE BEAUTY WAREHOUSE

The Beauty Warehouse is an Australian owned family business that was established in Sydney back in 1992. After many years of hard work, passion and persistence they are currently the leading salon supplies wholesaler to the professional hair and beauty market in Australia. For those looking for salon supplies or quality retail products Beauty Warehouse is the go to destination for everything beauty with a huge portfolio of over 10,000 products includes 110 local and global brands covering beauty, hair, makeup, eyes/brows/lashes, tanning, nails, waxing, electrical and everything else in-between. All of the brands they specialise in are 100% authentic and sourced only from the authorised Australian distributor or manufacturer guaranteeing optimal results.

Presented by Daniela

DiMattia,

and

was this year’s ABIA Special Recognition Award to Julie Piantadosi. This amazingly successful entrepreneur and business woman of influence is a rare and clear voice in the hair, beauty and corporate world. She believes in practical solutions for people and their businesses and is an extraordinary motivator always delivering practical advice with impact. Julie is one of Australia’s most sought-after coaches, speakers and trainers and her business consulting is revolutionary, helping business owners make the shift from ordinary to extraordinary through simple and effective tools and training companies such as Qantas, BMW, Porsche, Freedom Furniture, Ambulance Australia, Kenneth Cole New York, just to name a few.

In March 2020 over 100 delegates joined together at the Courtyard Marriot in Seminyak, Bali for the first Bali Pause retreat hosted by this year’s recipient. The date was 2020 BC (Before Corona). It was prior to any closures or lockdowns, isolations or restrictions and despite all that was going on in the world at the time, delegates arrived driven and passionate with an outlook of positivity, looking forward to 4 days of inspiration, learning, networking, mingling and fun, all feeling blessed to be there. No one could have preempted what was about to happen when the news hit, regarding Australia’s impending lockdown and shutting of borders. With delegates away from families, travelling alone, or with their teams, each set of challenges were unique to each and every individual and it is without doubt there would not have been many people that could manage the situation with grace, professionalism and, an above and beyond care factor of a zillion. As well as an early onset of the pandemic, throw in a few injuries, an emergency

Special Recognition Award Sponsored by Beauty Biz JULIE PIANTADOSI Boerma, Kerri Daphne Savage Carly Knowles

requiring a hospital stay and a new found family of 110 to look after and nurture, the admiration and love delegates already had for this incredible woman went to new heights. Expertly navigated by the Queen Bee herself, she steered the group through a myriad of ups and downs and sideways shifts, which can only be described as an emotional rollercoaster, stepping up as she always does, putting others first.

Julie leaves a foot print on the lives of leaders and all who cross her path, making her a worthy recipient for this year’s special recognition award.

Salon Team of the Year Sponsored by Inskincosmedics

AND NSW/ACT Salon/Spa of the Year (4 Treatment Rooms or Less)

Sponsored by Dermapenworld AND Australian Salon/Spa of the Year (4 Treatment Rooms or Less)

Sponsored by Beauty Biz

SKIN CORRECTIVES

Since 2011, Skin Correctives Shellharbour have helped clients to improve their skin through state-of-the-art skin revision technologies and paramedical skincare. After an incredibly successful first year, Skin Correctives expanded to Wollongong in 2012 making them a leading force in beauty throughout the Illawarra region. Combined with their expertise and extensive track record of real, visible results, Director Karen Meiring De Gonzalez enjoys leading and mentoring her local and national award-winning team of dedicated skin professionals who share her passion for skin. Winners for ABIA Salon Team of the Year for 2021 as well, their list of accolades continues to grow. They are also dedicated to the local community through donations and fundraising plus acting as a drop-off spot for Dress For Success and also the Care For You program which pampers carers and parents of children with Autism through the Aspect South Coast School.

Best Marketing Sponsored by Shortcuts AND Best Salon Training Sponsored by Dermaviduals

AND

QLD Salon/Spa of the Year (5 Treatment Rooms or More)

Sponsored by Exceed AND Australian Salon/Spa of the Year (5 Treatment Rooms or More) Sponsored by Beauty Biz

THE SKIN COACHES

The Skin Coaches’ clinic was established in 2019, is Mt Isa’s only award winning salon, and is now, the best in Australia. The team’s mission is to make people feel beautiful as they transform, educate and impact guests on their skin journey. Known as the ‘destination clinic in the outback’ this knowledgeable and passionate group are lauded for their exceptional customer service, rolling out the red carpet treatment for every guest in their luxurious space. They are proud to provide advanced services including Skin Revision, peels, facials, needling, Laser Hair Removal, IPL Skin Treatments, Relaxation treatments and beauty services to their loyal clients. The Skin Coaches also provide services to the remote and rural communities in the region and aim to educate the local community on the vital signs of skin ageing, health and wellbeing, to help combat the effects of our harsh climate, scorching heat and extreme weather conditions. They have also raised over $100k to give back to the local area that they love so much.

INDUSTRY’S NEXT GEN STARS NAMED IN BEAUTY SQUAD AT AUSTRALIAN BEAUTY INDUSTRY AWARDS 2022

“The feeling I have when I help others achieve results in all aspects of beauty therapy is by far the best accomplishment for me as a dedicated Therapist. It is such a rewarding experience seeing how my magic touch makes my clients feel and this industry has shown me how much I can positively impact someone’s life and wellbeing.” -

Madison Christer-Brooks

“I have been working in beauty, wellness and aesthetics for over a decade, and I’m also a journalist! So far, I’ve met countless incredible practitioners and business owners. I want to help every single business, individual, brand, and industry group/organisation that I can. At the end of the day, I hope to be able to say I’ve made a positive difference to everyone that I meet and work with.” - Mala

McAlpin

Four of the country’s beauty industry’s most promising new talents have been named as part of the ABIA Beauty Squad 2022 at the Australian Beauty Industry Awards. The annual Australian Beauty Squad competition is aimed at the rising stars of the Australian Beauty Industry, so as to assist 4 individuals on their road to fame and fortune. Entrants must be qualified Beauty Therapists or Dermal Clinicians, aged 35 or under and submit their entry online including their activity within the industry for the previous 2 years. They must have a minimum of 5 years activity in the Australian Beauty Industry. They may be employed or self-employed and if self-employed own a registered business. Beauty Squad Team members must have at least a Cert 3 in Beauty Services, Cert 4 in Beauty Therapy, or at a minimum diploma in Beauty Therapy. They may also have a Health Science degree in Dermal or Aesthetics. The Beauty Squad

“I can’t wait for the Beauty Squad experience! This year is all about pushing myself and stepping out of my comfort zone. When I saw the chance to apply for this amazing experience, I knew this was a once in a life time opportunity to “restart” my career after 2 years of strict Melbourne lockdowns and I am ready to grab this opportunity with both hands.” -

Maria Cammaroto

comprises of 4 team members, is an Australian Competition and entrants must have resided in Australia for the full judging period. The team enjoy a host of prizes including:-

- Complete Dermapen Essentials Starter Kit –Valued at $4000 Each!

- Gay Wardle Education – 1 Full Day of Shadowing Gay in her salon valued at $2000 each

- INSKINCOSMEDICS – Cosmedical Face and Body Care Products to the Value of $1000

- Elleebana – Brow Pack of Products, Pencils and Promo Items

- Timely – 3 Months Free Trial and Specail Surprise Gift!

From Mocha Group and the Sponsors - The Beauty Squad house visit for 3 Days on the Gold Coast with icons and mentors throughout their

“I love playing an important role in treating and educating my 256 regular guests and am 100% committed to by career. With a passion for constant growth and knowledge, coupled with the positive impact I have on the lives of my guests, team and peers I am so looking forward to the year ahead and being a member of the Beauty Squad.” - Natalie Herschell

stay where industry icons and mentors visit to get up close and personal with the team making this competition the most coveted of all comps aimed at the rising stars of our industry.

The Beauty Squad winners for 2022 are:

Madison Christer-Brooks – Bliss Day Spa, Caringbah NSW

Mala McAlpin – Lisa Rush Skin Clinic, Paddington NSW

Maria Cammaroto - Natspa Health & Clinical Skin, Essendon VIC

Natalie Herschell – The Skin Coaches, Mt Isa QLD

Owner/Publisher Linda Woodhead was thrilled to recognise their up and coming expertise; “These four individuals represent the next generation of beauty industry talent and are shining beacons for where the industry is headed.”

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Mention

INDUSTRY ICON EMMA HOBSON NAMED HALL OF FAME RECIPIENT AT AUSTRALIAN BEAUTY INDUSTRY AWARDS 2022

Acclaimed industry educator Emma Hobson has been awarded the illustrious ABIA Hall Of Fame Award 2022 representing the phenomenal impact she has had in her field.

Emma has been in the professional skincare industry for over 30 years with her passion and area of expertise focusing on effective business strategies and insights into future trends.

She has been named by Beauty Directory as one of Australia’s ten most influential people in the aesthetics and beauty industry helping to shape an industry of respected professionals.

Her expertise in the areas of dynamic business strategies, leadership & team management along with her unparalleled insight into the future trends of the skin care, wellness and spa industry; has led her to appear on stages all over the world and be featured in high profile publications such as Vogue, Body and Soul, Marie Claire and Harpers Bazaar.

She has spoken on many platforms around the world including television and radio interviews, invited speaker for industry trade shows and national congresses of C.I.D.S.C.O, I.S.P.A. A.S.P.A. and Cosmetex. As the company spokesperson for I.D.I and Dermalogica in Australia and the ‘goto expert’ for all aspects of the health and wellness industry, her articles regularly appear in the trade press. She has also been responsible for the management of the chain of Dermalogica Corporate Retail Stores in Sydney, allowing her to keep on the forefront of consumer buying behaviour and business management. Her wealth of knowledge, experience, fun and engaging personality coupled with her sheer passion for the industry makes her a dynamic force, inspiring both the current and future generations.

In her current role as Education Director for Dermalogica, she has had the opportunity to help thousands of small to medium-sized business owners succeed in the multibillion-dollar beauty sector. Her passion for helping women in business is equal to her love for the industry she has personally

grown up in, from business owner, Spa Director, College Principle to Corporate Manager working in countries across Asia, Europe and the U.S.A.

She is a published author, a founding member of the Aesthetic and Beauty Industry Council and offers her knowledge in business strategy and trend forecasting around the world on TV and radio interviews, at trade shows and in many publications.

Otto MItter from Elleebana, presented the award saying how he has thoroughly enjoyed seeing the incredible inductees take their place in the Hall of Fame year after year, admiring their dedication and remarkable contributions to the industry.

“The level of inspiration that these individuals have brought, and continue to bring to our industry, is certainly something to aspire to.” he said.

REBECCA MILLER AWARDED ABIA 2022 HUMANITARIAN OF THE YEAR

Local Parkes business owner, Rebecca Miller has been honoured with the Humanitarian of the Year award at the annual Australian Beauty Industry Awards

Humanitarian of the Year is awarded to a person who has made outstanding philanthropic contributions throughout his or her career, which is exactly what Rebecca has done through her creation of The Ripple of Kindness Project.

The Ripple of Kindness Project’s first focus was in 2018, raising money and awareness for cancer charities through a head shave when Rebecca’s close friend Margie Burns was diagnosed with invasive Lobular Carcinoma, an aggressive type of breast cancer. Rebecca set out to raise $20,000 for the local Parkes Can Assist branch and Love Your Sister.

The second focus for The Ripple of Kindness Project was a 355km run from Rebecca’s hometown of Parkes to the Westmead Children’s Hospital, raising funds for The Bandage Bear Foundation, Carrie’s Beanies for Brain Cancer, The Leukaemia Foundation and Can Assist. Rebecca was able to accomplish her goal of $100,000, raising almost $105,000. Rebecca says, “When you give back to other people and your community, it reminds you what you’re made for. Focusing on the needs of others has a way of motivating you to do more than you thought possible. You feel the benefits immediately. You become more productive. You find creative solutions to problems. You find strength when you’re exhausted. That’s because life supports that which improves the quality of life. When we contribute to our community, we become part of something that is bigger than ourselves”.

More recently, in March 2022, Rebecca saw the struggles her beauty industry community was facing after challenges such droughts, bushfires, ongoing shutdowns from COVID-19 and then flooding. Rebecca raised funds of almost $9,000 to support salon owners impacted by the floods to help rebuild their salons so they could continue to support themselves, their

families, and their team’s families. At the time, Rebecca explained that “the ripple effect of these floods is not just about the salon owner but the salon owner’s families, the salon owner’s teams and the salon owner’s team’s families.”

Upon receiving the award, Rebecca dedicated it to Margie, Lilly, and Connie. “I’m not sure how you put something like this into words because doing this beautiful work is such an honour in itself”.

“This is a very humbling acknowledgement, but the real heroes are the three amazing humans below and they are the reason that The Ripple of Kindness Project began, and they are who I would like to dedicate this award to.

Firstly, Margie Burns, my beautiful friend who fought breast cancer with such dignity and grace. Not only did you fight the biggest battle of your life, but you also shared your story and saved other women’s lives by doing so. Through our head shave together WE raised $25,000 for the Love Your Sister Foundation and Parkes Can Assist. You did that to help others, which shows the truly beautiful human you are. Thank you so much for the beautiful experience; it’s something I will cherish forever.

The second person I would like to dedicate this award to is Lilly Wyburn, a special little girl who from the age of two fought leukaemia and unfortunately lost her battle in November 2017 at only 8.5 years old. Lilly touched so many lives in her short time earth side and her memory will live on for many years to come... I know you were with me every step of the 355km run.

Thirdly, to beautiful Connie Johnson, the inspiration behind Love Your Sister being created with your loving brother, Samuel. To turn your pain and suffering into serving humanity is the most selfless and inspiring thing I have ever seen. Your legacy will live on, and Sam is doing an amazing job; you would be so proud”.

BIG WINS FOR MAKE UP ARTISTS AT THE AUSTRALIAN BEAUTY INDUSTRY AWARDS 2022!

ABIA High Fashion/Editorial Make Up Artist of the Year 2022 WINNER: Shella Martin

ABIA Bridal/Formal Make Up Artist of the Year 2022 WINNER: Jane Truong

MEET THE WINNERS…

A self-confessed beauty and fashion addict, Shella Martin has been working as an events and editorial makeup artist for over 20 years with her extensive experience leading to many commercial shoots, shows and editorials. Her list of accolades is impressive, as the current tittle holder for the AIMA Editorial and Australian MAOTY for 2020, Australia Hair Fashion Awards

Makeup Artist of the Year 2019, AMIA Editorial Makeup Artist of the Year 2019 and the MAGAP Awards saw her claim 5 awards which included Editorial MAOTY 2019, Best Makeup Direction for Film Clip or TVC 2019, Beauty Video Clip of the year 2019, Victorian MAOTY 2019 and Australian MAOTY 2019. She has worked with icon Pat McGrath in Milan during Fashion Week as well as Lucia Pieroni, Val Garland and Diane Kendal in Paris. While on the fashion circuit she has partnered with Dion Lee, Maticevski, Sass

& Bide, Strataus Carlucci, Gucci, Uniqlo Japan, Jack & Jones, Selected China, Vero Moda China, Top Shop, Target and Bonds. Martin’s celebrity roster is equally impressive ranging from the likes of Australian Vogue Editor Edwina McCann, Marie Claire Editor Nicky Briger, Vera Blue, Julia Stone, Damon Herriman, Tash Oakley, Ashley Hart, Montaine, Kimbra and Sahara Ray.

The Make-Up By Jane freelance makeup service by Jane Truong, specialises in not only bridal make-up, but also special occasions, personal make-up lessons and editorial and campaign shoots and her acclaimed work has featured across the pages of Cosmopolitan Bride, Wedding and Bride, Brides, Polkadot Bride and Aisle Society to name just a few. With no doubts about her passion, Jane stepped straight out of high school into the Napoleon Perdis Makeup Academy, as well as completing a Diploma of Specialist Makeup Services at the Academy of

Makeup. From there, she worked as a freelance makeup artist as well as at various cosmetics companies including Shiseido, Lancome and MAC and now passes on her knowledge to the up and comers of the industry through her work at the esteemed Chisholm Institute as an Educator. Much more than just an artist, she is often dubbed ‘honorary bridesmaid’ due to her experience in assisting with scheduling and vendor recommendations as well as advice on looking after the skin in the lead up to the big day and personal grooming tips.

IMMUNE-MEDIATION AND ITS RELEVANCE TO SKIN DISEASES

By Gay Wardle

As therapists who are working with the skin it is imperative that we understand the role of the immune system in supporting our efforts to optimise a well-balanced and healthy skin as part of our treatment objectives.

We know that the skin is the largest organ of the body and that it is a barrier to protect our body from noxious influences from the environment. It is also a sensory organ, a metabolic organ and an immune organ all wrapped up into one

Langerhan cells, which are epidermal dendritic cells, reside immediately under the stratum corneum and represent an enormous part of our immune system, On the other hand keratinocytes, which are epidermal cells produce cytokines and chemokines play a very important role in any immune response.

The dermis, however, is home to many different types of lymphocytes and dendritic cells that have pathogen reaction pattern receptors. These receptors attract inflammatory cells such as neutrophil cells as well as other white blood cells.

TYPES OF ALLERGENS

When working on the skin it is important to understand how allergens effect the skin and their manifestations.

An allergy is defined as an immunologically mediated hypersensitivity reaction that can lead to disease. These reactions can be classified into several pathogenic types of immune reactions where different pathogens have caused responses.

Immediate hypersensitivity: This is where we see diseases such as urticarial lesions which are classified as Type 1 allergens. Urticarial lesions are defined as wheals or hives that appear on the skin’s surface lasting for several hours and in some cases two to three days. The reaction is caused by histamine being released into the skin causing itchiness, edema and vasodilatation. They may appear on any part of the body and are due to an allergic reaction of some kind. If the condition is present for longer periods of time, then it is classified as an acute urticarial lesion. Generally speaking, urticarial lesions are associated with a food allergy. These conditions respond well when treated with antihistamines and in a clinic the use of LED light and MLD are both very beneficial.

Thrombocytopenic purpura: This is a cytotoxic immune reaction. It is a classic Type 2 reaction in the skin, where anti-bodies against substances on the surface of platelets lead to thrombocytopenia and non-inflammatory purpura. It is not a common condition and is mainly caused by drugs. The condition is a bleeding disorder where the immune system destroys platelets, which are necessary for normal blood clotting.

Immune complex reactions: These are classified as type 3 allergens. Leukocytoclasticvasculitis is a condition that is associated with immune complex reactions. Leukocytoclasticvasculitis may present as pustules, bullae, vesicles and urticarial plaques in the skin. Often itching, burning and pain are associated with the condition. Apart from being localised to the skin the condition may be associated with systemic involvement. Inflammation of small blood vessels and debris of neutrophil cells are symptoms of leukocytoclasticvasculitis. It is very difficult to pinpoint an exact cause, though it seems that allergies to drugs, food or food additives support the theory of the immune system playing the dominant role. Where there are single occurrences of skin lesions that disappear once the offending drugs or foods have been removed, the condition is labeled acute leukocytoclasticvasculitis. MLD, LED and massage would be the best treatment options for these conditions.

Cellular hypersensitivity: Eczema and dermatitis come into this category. The classifications of eczema/dermatitis are varied with allergic and irritant falling under the title of contact dermatitis. Intrinsic atopic eczema and extrinsic atopic eczema are under atopic eczema or atopic dermatitis.

Allergic contact dermatitis is the most common occupational disease in many countries. Intercellular edema in the epidermis is the easiest way to describe an allergic contact dermatitis. It is characterised by an itchy skin condition caused by an allergic reaction to an allergen that has been in contact with the skin. If the allergen that has caused the reaction is not identified the person may have persistent or relapsing dermatitis. Characteristics of allergic contact dermatitis in the acute stages would manifest as pruritic papules and pustules that may develop up to one week or longer post contact with the allergen.

Look for things like nickel, rubber gloves, plants, hair dyes, henna tattoos or temporary tattoos, textiles, preservatives, fragrances, sunscreens, corticosteroids, and many other chemicals which are the likely courses of allergic contact dermatitis.

The reactions begins when molecules that are chemically reactive bind with self-proteins to generate haptenisation. Haptens are able to penetrate through intact skin though where there is an impairment in the barrier function patients

have an increased risk of sensitisation. Haptens activate Toll-like receptors and activate innate immunity.

Keratinocytes are crucial for the development of ACD as they express most Toll-like receptors that allow them to respond to haptens. Keratinocytes are also a source of interleukin 10, which is an immune-suppressive cytokine that can limit the extent of contact hypersensitivity. It is believed that the longer a person has severe dermatitis, the longer it will take to resolve the problem.

Atopic eczema: This is the most common inflammatory skin disease in childhood starting as early as 6 to 12 weeks of age, though it also occurs in adult hood years. The condition manifests through extreme itchiness where the skin can be scratched so severely that it bleeds. Often bed clothes are bloody, and the quality of life is highly disturbed.

The barrier function is disturbed which most likely due to a mutation in the filaggrin gene. Filaggrin is a protein forming the cornified envelope that helps enable keratin filaments to attach to lipids in the corneum layer. So, when filaggrin is defective the skin becomes dry and shows epidermal barrier dysfunction. The dysfunction is associated with a higher risk of atopic eczema.

Some causes for atopic eczema could be housedust mites, pollen, animals, and foods. Parents with children suffering from the disease often go to many lengths with elimination of foods from the diets. Sadly, this has caused more issues with malnutrition. There is no miracle cream or pill that can help the condition though basic treatments to help maintain the barrier function have been very helpful.

There is no other organ that shows a similar wide spectrum of different pathophysiologic mechanisms as well as clinical manifestations of allergic reactions like the skin.

Gay Wardle is a well-known multi-awarding winning industry expert and a renowned lecturer who conducts advanced skin analysis training for businesses and their staff on all issues pertaining to skin science. Contact Gay on 0418 708 455 or book on-line www.gaywardle.com.au

Email: education@gaywardle.com

36 Beauty Biz Year 15 Issue 4

> DERMAL

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THE TOP 5 THINGS YOU MUST KNOW AS A SKIN THERAPIST!

By Robyn McAlpine

When starting the transition into skin saving, so many therapists tell me they feel like they’re now in a position to treat skin, they’re now labelled as a skin therapist… but they don’t quite have the confidence, experience, or knowledge to feel like they can talk to clients and create amazing skin transformations.

Today I’m giving you a cheat sheet of the top 5 things you MUST know as a skin therapist!

This will help you channel your energy into the things that are going to exponentially help you in the treatment room- these 5 things are the foundations to building your knowledge throughout the rest of your career!

1: The Keratinocyte Lifecycle

You MUST understand the anatomy of what you are working with! If you’re a skin therapist who doesn’t know this… you’re busted custard!

It’s our job to know how skin is made, where it comes from, how it’s built and what are the stages of the cell lifecycle.

Yes, there are MANY other cells in the skin, but this is the one you want to learn first!

The rest all interact with this cell so to get you started- learn all you can about the keratinocyte. If you need help- you can find lots of relatable info in my book, and I also have the illustration and diagram book that will help you!

Learning the keratinocyte lifecycle teaches you how our skins barrier is made and if you’ve ever heard me bang on about skin, you’d know that the barrier is the boss and if you keep breaking that down I’ll come haunt your dreams!!!

Falling in love with this little cell and all that it does for us should be your ultimate goal as a skin therapist as it is the most prolific cell in the entire skin system that needs our undivided attention!!

2: Determining skin types

90% of my new clients do not know their skin type! So, it’s pretty darn obvious that they’ve been playing guessing games when buying their products.

You MUST know how to figure out what skin type someone has.

Whilst skin typing isn’t all that important when it comes to performing treatments in the clinic, it’s VITAL to prescribing the correct home care and setting your client up for support. We all know what might happen if we give a lipid dry skin type a gel/foaming cleanser- That clients skin will shrivel up crispy like a sultana in the sun!

By knowing how to determine a client’s skin type, you’ll very quickly have them supported with the correct skin care and that alone is going to transform their skin, simply because they’re NOW getting the correct skin care for their skin type! (And you look a freaking genius if you can teach a client their very own skin type and the correct protocols of daily care)

Not sure what those skin type daily care protocols are?? Check out my Therapist Consultation Pack! I’ve done it all for you!!!

3: Know your retail products inside out and back to front!

You’ve probably heard your boss talk about retail and it’s not just because they want to sell your soul and create income into the business- yes that’s great and it’s how we keep a roof over our head and put food on all our tables… but as a skin therapist, home care products are VITAL to the clients skin treatment journey.

It’s up to us as skin therapists to know our product range (or ranges) inside out, back to front/right way up. You’ll be surprised how selling retail feels far less icky when you can talk about it from a place of knowledge and understanding. If you’re a little dusty or you’re really new to the skin saving game, Learn a product or two a week- I dare you!!

4: Understand your Modalities, who they are for, what to offer and when!

Once you know how skin works and have a solid understanding of the skin anatomy,

Once you know how to figure out a clients skin type, once you know what products are the best for them, the NEXT thing to learn thoroughly is every single treatment and modality you offer in your salon.

-what is on the salon menu

-these are our resources/our toolkit

-What equipment do you have? (LED, skin needling, sonophoresis, the humble steamer…. What gear have you got and what does it do?

-How does it do it?

-Who is best suited to each treatment?

-Who CAN’T have certain treatment/ contraindications?

-Should a client be prepped, or can they start straight away?

Knowing what’s on the menu, understanding the equipment we have available and knowing it well gives you so much to draw from, mix and match to make a kick ass treatment plan to get results that will blow your clients minds! (And change their life!!)

5: knowing the intrinsic and extrinsic influences if a skin and its condition. Knowing what the triggers, causes and influences of skin conditions are will help you to make the changes to get the results!

But knowing what’s an external cause (for example product choices, lifestyle habits and controllable influences) will help you know what you can change/tweak/support to help transform your clients skin.

Knowing the internal factors like medical health, genetic dispositions, hormonal concerns that are leading causes of misbehaving skin will help you to know what is outside of your control and where you need to set realistic expectations because we know there’s no moisturiser on earth that can tackle hormones or genetics! If there was, I’d be a millionaire by now!!!

So, if you’re transitioning from traditional beauty services to become a skin focused clinic, or you work in a skin clinic and are feeling a little out of your depth, pour your energy into these 5 thingsstart at the top of the list because you need to know number 1 first to build on for number two, to build on to number 3 and so forth. I hope this has given you a road map and plan to navigate your way into feeling confident as a skin therapist.

And if you are looking for support in this area, I’ve created the Skinside Out Squad especially for skin therapists- I’m there to mentor you with gold nuggets exactly like this and help you think and act differently in the treatment room! To step into every client interaction with so much confidence in your knowledge that you shake off the self-doubt and flourish in this freaking phenomenal industry!

Robyn McAlpine @expert_skin_therapist Contactrobyn@skintifix.com Website: www.skintifix.com

38 Beauty Biz Year 15 Issue 4

> DERMAL

THE SECRET SAUCE WHEN IT COMES TO CONSULTATION

By Alanna Douglas

We have gone from a service-based industry to one that clients are turning to when they want a long-term change in their skin health and overall wellbeing. What an exciting time to be working with skin! With this shift I have seen embrace and overwhelm, where do we start and how do we transition into this new realm of wellness focused aesthetics? The answer lies in your first meeting with your client and the conversation that takes place to set the tone of treatment and offerings to meet their wellness needs.

Dominating your consultation is the secret sauce to getting your clients on board and allowing you to make lasting change in your client’s skin and might I go further and say their life! Yes, we impact our clients every day in what we do in the treatment room, but we can also impact their mindset, self-worth, digestive and hormonal health. Understanding exactly what’s going on in your client’s body is essential to creating a treatment plan that will honour their bodies needs and deliver them beautiful skin.

Let me share with you my 3 steps to a confident and converting consultation, or should I say chat? Step one is to believe in yourself! Sounds simple, but it’s often easier said than done. In my experience this has been the thing that changes my energy and mindset before I step into a space of being able to serve others. Affirmations that empower and motivate you are necessary to create the tone to allow you to succeed when you

step into that treatment room. Here are a few of mine, I am a money magnet, I know my s#!t, I am worthy, and I am exactly what this person needs! Your clients will pick up on your vibrations if you’re scared before walking in, they will feel that and everything you say will go over their head and not come across in the way that you would wish. Remember the client is in your space, your room and you are in charge of how that goes!

Moving onto step number 2, actively listen and re confirm. This step is super-duper easy, so often our brains are ticking over ready to chime in and ask a million questions we forget to sit and actively listen. Eye contact, nodding your head, mirroring your clients body language and resources to tell your story will enable you to connect with your client and break down their walls. Repeat, repeat, repeat everything back you will be surprised when you reconfirm something how different the answer can be. I have had this on so many occasions, you think you understand, and you are on the right path and then boom you reconfirm, and the answer is different. This is such a powerful tool, if you’re crystal clear on the clients wants and needs then it’s easy to meet them.

Finally, step number 3 open and close your conversation with power phrases. This question would be to be my biggest bug bear “what is your main concern?” why do we ask this? Because this is what we are taught, this immediately makes the client think do I have a concern? should I be

concerned? and then the answer is usually “I’m not sure, I’m pretty happy with my skin”. Which leaves you with crickets and nothing to work with. Instead engaging in an open-ended conversation and starting with something like “tell me a bit about your skin” gives you so much more to work with. Which brings me to the close, asking your client out of everything that you can have spoken to that about what is the most important thing to them? This gives you your focus hooray!

Remember it’s a huge thing for someone to book an appointment and expose their skin and wellness to be assessed by a stranger. It is very intimidating, so keep that in mind always, when we are talking to our clients think of it more as a chat then a “consultation”. Reinforce a much as you can how amazing it is that they have taken the first step and put themselves first. Get them excited for the next step in their skin journey and let your skills shine through. You have got this! if you need more support and would like to learn how to dominate your consults, I would love to invite you to my consultation domination course, where I teach you how to speak, what to say when you get stuck, how to sell without being salesy and give done for you consults for all the skin that you will encounter. Checkout more info on my website in the meantime you can listen to my angelic voice on the Skin Freak Podcast.

With love, Alanna Skin Freak Academy www.Skinfreakacademy.com.au

> DERMAL Beauty Biz Year 15 Issue 5 39

Consultations are not what they used to be, the industry is moving into a new and exciting era of preventative wellness solutions.

MORE THAN MICRONEEDLING GET MORE VALUE OUT OF YOUR PRODUCTS

People often think Dermapen = Microneedling. But DermapenWorld offers forward-thinking clinics a wide range of solutions to get their patients the glowing complexion they’re looking for—faster.

You don’t have to continually exhaust yourself trying to attract new customers all the time. There’s a better way.

Offering your patients LED light therapy, masks, peels, and facials between microneedling sessions can mean more repeat customers and higher value per customer. You’ll also be helping them get even better results. Which is great for them and your business (when they shout you out to their friends in person and online).

Need some fresh ideas on how to get more out of your existing product line? No problem, we’re sharing our Signature Skin Treatment with you today.

OUR STEP-BY-STEP SIGNATURE SKIN TREATMENTS

1. Start with a cleanser

The first step in any facial is to cleanse. You want to remove all traces of makeup and impurities.

TRI-PHASE CLEANSER™ is an incredible product that goes on as a citrus-scented balm. After you’ve massaged it into dry skin, add water to transform it into a gel, then a refreshing milk that easily washes away.

If you’re targeting excess oil, acne, blackheads or gaping pores, follow with CLR FOAM CLEANSER™.

2. Exfoliate with light circular movements

Now it’s time to remove dulling, dead skin cells that can interfere with other therapies, products, and procedures. MICRO DERM EXFOLIANT™ is an obvious choice. The star ingredient is bamboo powder, which is a natural and powerful exfoliant that offers antioxidant

protection against free radicals. Skin is already feeling velvety smooth.

3. Apply a professional-strength clay mask Our New RADIANT-C MASK is best suited for sun-damaged, aged, or pigmented skin, while the recently released CLR CLARIFYING MASK helps draw out the impurities and congestion in problematic skin types.

Allow to set for 5-10 minutes. Then apply a small amount of water to Duo Silicone Applicators and use gentle, circular motions to help dissolve and lift the set mask. Remove all traces with a towel soaked in warm water.

4. Spritz microbial cleanliness

To ensure that skin is absolutely clean, CLINIPREP™ is spritzed over the face following the mask. And then dried lightly with a tissue. CLINIPREP is an antimicrobial solution that provides optimal skin hygiene. It won’t irritate or sting your patient’s skin.

5. Peel to stimulate cellular turnover

Dp Dermaceuticals ÜBER PRO™ is an awardwinning peel that can be used as a powerful stand-alone facial for stimulating cellular turnover. It’s effective and safe for all skin colours and multiple skin concerns, including signs of ageing, dyschromia, hyperpigmentation, milia and acne.

6. Apply a 3D SCULPTURED FACE MASK

The HYLA ACTIVE™ version is an intense hydrator, perfect for an anti-ageing facial. While BRITE LITE™ contains potent brightening ingredients suitable for acne or pigmentation. Use the SSS Roller over the masks for a relaxing experience and increased absorption of the nourishing serums.

7. Offer an optional upgrade with LED Light Therapy + LUMAFUSE

LED light therapy is a popular and proven way to improve the appearance of many skin concerns, including fine lines and wrinkles, pigmentation, and pores. Dp Dermaceuticals L.E.D.™ contains red and infrared light sources for deeper penetration and better results. Use the LUMAFUSE™ HYDROGEL FACE SHEET MASKS underneath to help both the light and potent actives reach optimal depths.

8. Complete with Highest-quality Skincare Refresh eyes: Using light circular motions, apply the R.E.R. EYE SERUM™ around the periorbital region. This anti-ageing serum is packed with antioxidants and Vitamin A to visibly firm and lift contours around the eye. Puffiness and dark circles appear reduced. Moisturise and shield: The peptides, proteins, botanicals, and cholesterol in SKIN VENEER™ replicate the skin’s natural barrier function. So, your patients can face the day without the environment ruining your hard work.

Massage: Use a generous amount of Body Barrier Butter to perform a relaxing lymphatic massage. You want to end a procedure on a high note, so your patients are eager for their next visit.

COVER RECOVER™: The name says it all. The final step is our miraculous coverage product which also contains a mineral SPF 30/ PA+++ to shield skin from harmful UV rays. Stipple it on for a flawless finish.

Ready to bring the latest and greatest in facials to your clinic and patients? Contact your local distributor or DermapenWorld at info@dermapenworld.com

40 Beauty Biz Year 15 Issue 4

> PROFILE

More than Microneedling

Get more value out of your products

DermapenWorld™ offers forward-thinking clinics a wide range of solutions to get their patients the glowing complexion they’re looking for—faster

Attract more repeat customers between microneedling sessions with Dp Dermaceuticals™

Signature Skin Treatments, featuring:

• Deep cleansing and exfoliation

• Professional-strength clay masks

• ÜBER PRO peels

• 3D sculptured masks

• Dp Dermaceuticals™ L.E.D. therapy

• Highest-quality corrective skincare

Ready to bring the latest and greatest in facials from DermapenWorld™ to your clinic and patients?

Scan QR code to learn more about Dp Dermaceuticals™

Signature Skin Treatment.

AUSTRALIA’S DERMAPENWORLD REACHES NEW HEIGHTS IN MILAN

Best known for pioneering microneedling— and introducing the technique to the global stage, DermapenWorld continues to set the ‘gold standard’ in microneedling while creating innovative skincare products backed by science.

Corri Matthews, DermapenWorld Cosmeceutical Director, said the AGM was a brilliant opportunity to showcase exciting new products under one roof.

“Our Clinical Director, Dr Andrew R. Christie, unveiled the revolutionary new non-negotiable serums containing Exosomes. Using stem cell biotechnology MG-EXO-SKIN™ and EXOSKIN™ are destined to be a game changer in skin rejuvenation and regeneration. We can’t wait for clinics to optimise on delivering the most outstanding results to patients. The products are

on track to hit the market before the end of the year,” she said.

DermapenWorld’s new Marketing Director, Christian Pattman introduced US-based advertising agency Cutwater LLC, who presented the soon to be launched, multi-million-dollar advertising and communication campaign. The concepts were well-received with distributors anticipating major growth opportunities for Dp Dermaceuticals™.

A special feature added to this years’ AGM was the DermapenWorld Annual Awards.

“We launched the awards program to acknowledge and reward our Distributors that are setting milestones with revenue growth, compliance and following the correct protocols for microneedling, as well as recognising the best newcomer,” said Corri.

The 2022 DermapenWorld inaugural winners:

Top Performer: Number 1 Distributor: Quinn International – New Zealand

Protocol Excellence: Revisage – Poland

Needle Usage Distinction: PRSS – Japan

Rising Star Distributor: Beauty Project – Czech Republic

DermapenWorld has authorised Distributors in over 70 countries and is proud to have almost 20,000 Authorised Treatment Providers worldwide.

With ongoing training and education essential for success, enquire today about becoming a DermapenWorld ATP. Contact your local distributor or email info@dermapenworld.com

42 Beauty Biz Year 15 Issue 4 > EVENTS

After two years of world-wide lockdowns, DermapenWorld welcomed representatives from more than 55 countries to their 2022 AGM in Mlian, Italy.

Dr. Andrew R. Chrisitie, DermapenWorld Global Medical Trainer, accepting award on behalf of Quinn International, New Zealand Beauty Project –Czech Republic PRSS – Japan Revisage – Poland

The SteamOff Nail Steamer is perfect for removing all nail products such as Acrylics, Gels, Gel Polish, Mani’s, Dip and Polygel.

The SteamOff remover warms up Pure Acetone speeding up your Soak Off processes, delivering an easier better result.

By heating up pure acetone and keeping it at a constant temperature, the moisture and steam work to remove the products that are on your nails.

The heat activates the Pure Acetone to perform more efficiently giving you results you could only have dreamed in less time.

Transform your nail removal methods with this revolutionary break though device .

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LASH ARTISTS, STOP CHASING YOUR “UNICORN” ADHESIVE

By Joy Crossingham, Lashjoy

Of course, there are some eyelash extension adhesives that are better than others, but the truth is: if your techniques are outdated, your knowledge isn’t sufficient or your clients aren’t following correct aftercare, the best adhesive in the world isn’t going to save you.

Instead of trying to chase that magic glue, it’s far more beneficial to look at other ways that you can improve your clients’ lash retention. So, here are my top tips!

Preparing the Lashes

• Prime the lashes for every single appointment, and make sure you do it thoroughly: don’t just wet them! Tape up the layers to clean between them if you need to, and concentrate on ensuring the bases of the natural lashes are as clean as possible.

• If your temperature and humidity are at the higher end of the recommended working range for your adhesive, but your adhesive is still setting slowly, this means that the natural lash has a barrier on it which is preventing the adhesive from adhering and setting properly. You need to stop lashing, and double cleanse and re-prime the lashes.

Lashing Techniques

• Avoid ‘swiping’ or ‘painting’ the adhesive on the lash prior to placement. You want the adhesive in a bead at the end of the extension so that, when it makes contact with the natural lash, it breaks and surrounds the entire lash and extension base.

• Instead of wiping excess adhesive on your eye pads or tape (which is not best practice for client safety anyway), simply re-dip to get the correct amount.

• Isolate your natural lash before you dip

your extension in the adhesive – this will minimise the time the adhesive is out of the cup, helping to avoid a ‘skin’ developing around the adhesive before it makes contact with the natural lash.

• If you choose to use a nebuliser or nano mister, be very careful that you don’t over-saturate the lashes. I personally don’t recommend using them at all.

Adhesive Storage and Preparation

• Store your adhesive correctly. It should be upright with the lid on tight, in a small airtight container with an oxygen absorber sachet. It needs to be away from temperature fluctuations (such as in a dark cupboard or drawer). Don’t put it back in the fridge once you’ve opened it.

• Your adhesive should be replaced every 30 days. Yes, that can be costly, but it’s not going to cost anywhere near as much as all of those free refills you’ll need to do if you use old adhesive!

• Refresh your adhesive in a new glue cup every 45 minutes at the very least, and before you notice it thickening/growing tacky.

• Ensure you shake your adhesive vigorously for 30 seconds before dispensing it. If you don’t, it will polymerise much more slowly.

Environment Conditions

• Invest in a quality hygrometer so that you know exactly what your lash room conditions (temperature & humidity) are at all times.

• Stock both high and low humidity adhesives, so that you can swap between them as your room conditions change. For

example, a rainy day often means higher humidity. Relying on dehumidifiers and air conditioning to change the environment of your room to suit your adhesive is super frustrating and time consuming, not to mention unreliable. It’s much easier to simply change your adhesive formula to suit your environment.

Client Aftercare

• Advise your clients to cleanse their lashes daily, but only with a specialty lash cleanser. Many standard cleansers can contain ingredients that either break down lash adhesive (undoing all your hard work), or leave a residue on the natural lashes that stops the adhesive from properly polymerising.

• Some clients may need to cleanse both morning and evening, especially if they are very active (and sweaty) or if they use high-strength or heavy skincare. Sweat, chlorine, sunscreen, moisturisers, and oils are lash adhesive enemies!

Looking for a new eyelash extension adhesive? My LashJoy Academy Eagles rave about LashJoy Aquila – available in both a Low and Medium humidity formula. To shop my favourite adhesives, visit www.lashjoy.com, and feel free to ask our friendly LashJoy team for help choosing the right glue for you!

Still struggling with lash retention? I have even more game-changing tips in my online course, Lash Retention 101. Check out www.lashjoyacademy.com for more information.

> BEAUTY

Despite what you may read on the lash forums, unfortunately there is no magic adhesive formula that’s going to have AMAZING retention for absolutely everyone who uses it.

Intuitive. Powerful. Built to suit your brand. Experience it first Shortcuts NEW online booking

THE FOUNDATION GUIDE

By Charlotte Ravet

The foundation’s purpose is to even out the skin tone and create a nice complexion. Additionally, the foundation protects the skin from environmental elements such as pollution and dirt. A concealer, however, is recommended for concealing imperfections. A few formulas even contain skincare ingredients, such as moisturising and hydrating agents or an SPF. Due to their light coverage and difficulty mixing colours, cushions and tinted creams are usually reserved for personal use. Makeup artists like to create custom shades for their clients. For this reason, we often choose formulas and packaging that we can mix from.

A few things have to be taken into consideration when selecting a foundation:

-The skin type

-The coverage

-The finish:

Composition:

Foundations have different formulas that are going to impact the longevity and result of the application. Foundation may contain ingredients such as Aqua (purified water), cetyl alcohol, glycerine, waxes (including beeswax), butylene or propylene glycol, and pigments.

Silicon-based foundations:

A silicone-based foundation is a makeup foundation that mainly contains silicones such as dimethicone and Cyclomethicone. You can identify silicon-based foundations as they have ingredients ending in-cone. Even if the first ingredient is water or aqua, it doesn’t mean that the foundation is necessarily waterbased.

Silicon-based foundations have a satin finish. They set onto the skin and require little or no use of powder. They can also be found as airbrush foundations/products and are often called ‘SB” airbrush products.

Texture:Silicone-based foundations are usually cream or liquid.

Application: Silicone-based foundations can be applied with a blending brush or a sponge after applying with a foundation brush. You might need to work a bit faster than with other foundations, as silicone-based foundations set onto the skin.

Specificities: As silicone-based foundations are water-resistant, they are ideal for longlasting makeup. Silicone Some brands have also created silicon-based mixing mediums that can be mixed with an existing foundation.

Skin Type: Perfect for normal to oily skin and can add a bit of texture to dry and mature skin.

Wax-based foundations: Wax-based foundations typically contain beeswax as a binding agent. It is possible to It often comes in a pan as a cream. Professional brands offer a wide choice of palettes with wax-based foundations. Waxbased foundations do not usually contain water and have a longer shelf life.

Application: Wax-based foundations can be used alone or mixed with a mixing medium such as silicon, oil, or cream. To achieve light coverage, apply only a small amount of product and blend it into the skin. To create a beautiful finish, wax-based foundations can be warmed up at the application when working with a blending sponge or buffering brush.

Specificities: Depending on the blending and use of mixing mediums and the application, the coverage can be light to full. Waxed-based foundations can also be used as concealers or as contour products.

Skin type: Any skin type. You can also change the texture using an oil-based mixing medium for dry skin or a silicon-based mixing medium for oily skin and long-lasting makeup.

Oil-based foundations: Cream or liquid. It is a water-in-oil formula. After application, the water evaporates, leaving the pigments in oil on the skin. Oil will usually be listed as the second or third ingredient in the ingredients list.

Application: Foundation brush and the blending brush to smooth the texture or sponges. Set with loose translucent powder.

Specificities: Depending on the texture, coverage is medium to high.

Skin types: Dry and sensitive skin only.

Water-based foundations:

Water-based foundations are liquid, usually thin, but some cream foundations might also be water-based.

They are oil-in-water emulsions. Pigments are emulsified in a small amount of oil with a large amount of water.

Application: You can apply it with a foundation brush and blending brush, sponges or even fingers. Water-based foundations can easily be used on the face and body. The application time is usually shorter than for oilbased foundations.

Specificities: Water-based foundations can achieve different coverage depending on the consistency and the formula. A water-based foundation is also great for tinting the skin, for example, to enhance skin tone slightly with a natural result.

Skin types: All skin types but particularly recommended for oily skin or skin prone to blemishes as they contain more water than oil.

Mineral foundations:

Mineral foundations are becoming more popular and can be used on all skin types. They are particularly great for sensitive skin as they do not hold bacteria and contain fewer ingredients. Common ingredients found in mineral makeup include but are not limited to titanium dioxide, mica, zinc oxide, silica, kaolin, and clay. The result and longevity at the application will also depend on the quality of the ingredients used for mineral makeup.

Application: Mineral makeup usually comes as a powder that needs to be blended onto the skin.

46 Beauty Biz Year 15 Issue 4 > BEAUTY

A little guide on foundation formulas never hurts! I am often asked about foundations and which formula to choose based on the skin type, coverage, and finish.

permanent residency in Australia.

Here Charlotte began collaborating with top Australian photographers, her innovative versatility seen in advertising campaigns, at fashion events, in print, in music videos, and on some of Australia’s most beautiful faces, like Simon Baker and Stephanie Claire Smith.

After becoming a finalist at the Face2Face awards, Charlotte began to share her expertise, designing and running her own master classes, while working as an educator for academies and hosting workshops for makeup artists across Australia.

Charlotte has taught make-up students and performers at N.I.D.A. developed workshops for Maqpro, Franck Provost, and Marie France and created and developed the beauty advisor training program for Manicare and Priceline.

After being the head educator for a leading makeup academy in Melbourne, Charlotte came back to Paris as the International retail and artistry education trainer for the brand By Terry.

Professionalism, vibrancy, and above all, outstanding skill have seen Charlotte Ravet sought out in this industry by professionals and students alike.

Visit www.charlotteravet.com

We cater for the modern consumer with textures sensations but importantly our skincare, liquid and baked foundations have a near-cult following and high levels of repeat purchases.

- No Toxins

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With a range of products spanning active clean cosmeceuticals, our skincare is used by aesthetic clinics, plastic surgeons, spas, and salons.

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Luck comes from “Consistency over time’

By Lisa Conway, the Zing Project

If I had one wish for all of the beautiful salon and clinic owners I meet, it would be to understand that there is no “one thing’, no one trick when it comes to building an amazing business.

All through the pandemic, I never missed a beat, reinventing my business and like most of us pivoting on a dime. Like you I have not had a break in fact I’d say I have worked harder than I have in years.

If you want freedom of time, an incredible team and to be making substantial money then you need to understand that those three come from consistency over time.

Many are searching for that ‘one thing” - the bit that’s missing. It’s the exact opposite to the one thing, it’s many little things. The many one percent of changes, the tweaks that make all the difference.

Things like a well-educated team, a strategy for rebooking, a strategy for your “refer a friend program”, a script for answering the phone, your team meeting rhythms, a bonus system to reward excellence.

The first tweak to make is to acknowledge that you are not where you hoped you might be or would be by now, and that’s ok. It’s not easy to say you need help but thinking it’s related to your good or bad luck isn’t helping.

Sadly we are expected to know things that we were never taught. I had no training at all when I opened my business so of course I was just guessing my way through every week.

There is no way you would let anyone work on your clients without proper training so why do we think it’s ok to guess how to run a business? Everything is figure-outable, but you need to be honest with yourself first. Running a business can be stressful and too much stress can make you sick.

So simply wanting your luck to change, is in my opinion childish and I have always said “business is a game for grown-ups”. I don’t think there is any such thing as luck. I think that every decision you do or don’t do puts you in a position that allows luck to fall or not fall on you.

Think of it like a game of chess. Every move places you in a position to either win or lose the game, true? Hard work, hustle, procrastination and avoidance are all moves and all steps toward being lucky or not.

My mum had this wonderful saying that was a fabulous reality check. She wasn’t a mum who shouted orders she wanted us to come up with the answers ourselves. She wanted us to think for ourselves. Her magic words were “what if everybody did that?”. It didn’t matter what she was referring to it was always the same. It was her way of getting us to check in on our behaviour. Would your actions make the world a better place?

Would your making a decision to stay home from a party at the last minute be fair? “what if everyone did that?”

If you stayed back and cleaned up after the party. “what if everyone did that ?”

If you were always at work 20 minutes before the clients arrived. “what if everyone did that ?”

If you threw you rubbish out the car window, if you were late to school, if you didn’t show up for netball training. Do your actions make the world a better place?

Mums ‘what if everybody did that’ thinking can easily be used in your business .

What if everyone on the team took pride in their appearance, if everyone was to recommend home skin care or what if everyone was to consider what the clients really need rather than just doing what the appointment book says?

What if we thought more about the outcomes, if everyone told the clients about the loyalty program, what if everyone prescribed skin care for the client to take home? What if every client was enrolled into your salons refer a friend program or if everyone on your team spoke with kindness and respect?

All of those things are the one percent that will add up to one hundred percent that’s about being consistent.

Doing the things you know you should do and considering how that affects others and doing it consistently over time is the way forward

It varies a little from salon to salon however if you drill down on what salon owners really want, it always falls into these magic three, Time, Team and Money, and it’s the little things you do around those three things that will get you lasting change.

1. Making sure you get some well-earned time out. Some YOU time is needed to recharge.

2. Making sure you check in with the team by doing the weekly one to one meetings, showing them you care. Make sure they feel your appreciation.

3.Most importantly, know your salons numbers. Focus on those three things consistently over time and luck will land smack bang on you. There isn’t a magic fix. There never was. Any success is always about consistency over time. You will make mistakes - everybody does. You will lose team and get a tax bill you didn’t see coming, however if you are consistent with your belief that you can have a better life you can. Business should bring you joy, and it should allow you to have freedoms you didn’t have when you worked for someone else, things like picking up your children from school and having spare money in the bank and extra for a holiday. This is what happens when you do the work. It is the small changes that you’ll need to make which will create the biggest impact in your business and the way you do that is be consistent over time.

Lean into the discomfort of learning. There is no other way. Get the help you need to be the best salon owner you can be and don’t let another year go by hoping for a lucky break. Make it happen by doing all of the wonderful things you know you should be doing and do them consistently over time.

All the best you awesome thing! Lisa x For more salon wisdom, email me at lisa@zingcoach.com.au, visit my website, find my video tips on YouTube or read my books, all available in paperback, eBook, and Audio www.thezingproject.com.a

48 Beauty Biz Year 15 Issue 5

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The Price is Wrong: Focus on Your ROI Instead

By Elle Wilson

Imagine how many mistakes we’ve made throughout our careers when it comes to training. Wasting money, time and our precious energy.

Perhaps the reason this happens is because as we are learning the art of entrepreneurship, we have yet to figure out what are the right questions to ask when making training decisions.

Successful entrepreneurs are always learning. They never stop learning. It’s one of their passions. They learn how to define the right questions or innately know the right questions.

So what would be a wrong question?

The wrong questions are the ones that prevent you from arriving at the most potent and impactful outcome.

Learning the art of entrepreneurship means listening to their advice, studying their behavior and how they make decisions.

Price is never my first focus. I don’t think this way and never have. My only concern is the return on my investment. Will my return be a thousand-fold? I was born thinking this way; it’s a mindset thing. If I get a sense that something is real and authentic, I will get that darn job done. If I say yes, then I will do it. If I say yes, then I will discipline myself to reach my goal. That’s why I only focus on return on investment. I am not haggling over price, fearing that I may not get the job done.

As you learn the art of entrepreneurship, you must consider the implications of focusing on pricing instead of ROI and ask yourself: “Am I asking about price because I don’t trust myself?”

Sorry for being so blunt, but the truth often touches those sore points. However, if you are willing to be completely honest with yourself, then you’ll be on your way to great things.

Otherwise, get out of the game. Business is meant to have a flow and ease to it, it isn’t about struggle and overwhelm.

The art of entrepreneurship is all about you living your best life. Surrounding yourself with the best people and always believing in your ability to follow through.

If pricing is your first thought, that’s simply your subconscious telling you to re-examine your level of discipline: How much do you want to succeed? What is your level of commitment? Once you bring these thoughts to your conscious mind, you are growing and laying the groundwork to get to your next level of entrepreneurship.

Money is never the reason we don’t do something. It’s not about being fickle with money. It’s the exact opposite, actually: it’s about spending money in a deeply meaningful way. Successful entrepreneurs want impactful outcomes all of the time because they know the value of time.

On a recent Facebook ad campaign, I was shocked that not one person asked about the return on investment. No one asked how much money they could make in the future if they invested in our training? All they wanted to know was the “price please.” This says so much. It means that the industry decided on price and this is bad business.

You should ask questions like “how can you prove to me what my return on investment is going to be?” Put the burden of proof on the trainers. This is you empowering yourself to make the right choices.

When investing in yourself or your team members, your one focus must be on what will be the best investment for my business. Good leaders want the best because they want results. When you’re guided by price alone,

you will always be left short in the end. Whether that’s feeling you received inadequate training and need more, or looking for the right kind of training to help solve your business problems. Training that offers you impactful results isn’t expensive, it’s a blessing.

Keep this in mind: expensive is when you spend $10 on a top because you didn’t want to buy the $99 one and the cheaper top falls apart on your first wash.

Pricing is about return on investment. In business, this is all about you and your ability to decide for yourself. Remember that you as the customer have the power to negotiate with trainers. So do your homework first. Just because something is expensive doesn’t mean it’s better.

Take beauty equipment, for example. If they can sell it to you, they can also sell it to the salon down the road. Create the terms, read the reviews, and study the risks associated with the treatments. Don’t just look at Instagram before and after’s. Do a deep dive into any program, product line, or machine that you are going to invest in. Look at long-term results, not just the immediate ones. After all, you are building a business for the long haul and need long-term client satisfaction.

Elle Wilson Founder & Creative Director TrueBrow™ International https://www.truebrow.com/

Beauty Biz Year 15 Issue 5 49

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By Julie Cross

BUT, we should always remember that we need some ‘High Touch’ with that! You see you can spend thousands of dollars upgrading your computer systems to assist you in serving your customers better, you can spend thousands of dollars on it, you can spend more money training your people how to use these great new high tech systems and you can excite them about how they are going to improve service in your organisation and make everything more efficient… But if when that customer walks in nobody looks up from that computer and smiles at them then what was it all for? You just missed out on connecting with the client, you just missed the ‘High Touch’ moment to impress, delight and win your client… no system required, just some genuine human touch.

You can spend thousands of dollars on all of those fancy pieces of equipment that you have to assist you in providing world-class treatments for your clients. They may be the best of the best and there may be nothing else like them in your area. BUT, unless you communicate all of that with me as your client, unless you dress up all that stuff that equipment does in language and a story that takes me on the journey of understanding what the benefit is to me, as your client, then it was all a big waste of money.

You can spend more money on fancy products that have the best ingredients with proven results, the most innovative, break through research, the most effective.

BUT, unless you first connect with me and let me feel that you actually care about me, because I don’t care what you know until I know you care, and then unless you can take all the knowledge you have in your head about those products and present them to me in a way that I get why I should, use them and own them then they just look like really expensive products to me.

You can send your team to all kinds of product training events (and you should), for them to have their heads filled with all kinds of information about advanced ingredients and techniques, BUT unless we also inspire them to take that information, fold in their passion and purpose and delight and inspire the clients about the direct benefits for them then all of that high tech information is of no use and so often just stays in their heads.

You can employ the best business coach that helps you develop the best ‘Policy and Procedure’ manual ever! And you should. BUT, be careful that you don’t policy and procedure the personality out of your business. Your team still need to be able to ‘think’ and ‘feel’ beyond the policy and procedures. Your team still need to know how to connect beyond our ‘policy’ to touch people’s hearts. I can’t tell you how often I have heard. And as leaders we need to know how to do the same to our team members.

I was having dinner at a restaurant and our waitress was Pamela… she connected with us with her smiling face and she inspired

us to buy with her passionate knowledge about the menu… and when we finished she bought us our ‘High Tech’ computer generated bill. Now you may have noticed that computer generated dockets often have a ‘Thank you’ typed at the bottom… now do any of us look at that and feel our hearts touched but that thank you? No, I think not. However when Pamela flipped over that bill and wrote a personal message of thanks on the back… well that sure did touch our hearts and inspire a tip!

It is not rocket science, it doesn’t necessarily take any more time to do and is not hard to do, very simply it is about always adding more of ‘us’ into each interaction. Because you see, our winning service advantage looks at us in the mirror each morning, it is without a doubt … YOU!

As we negotiate business and service post Covid, there has never been a better opportunity to stand out from the crowd, and exceptional customer service will help us do that now more than ever. So, let us never forget, people buy from people, and people want somebody to solve their problems not something… in a ‘High Tech’ world it will be those staying in touch with ‘High Touch’ that will come out winners!

Julie Cross Inspirational Entertainer and Professional Speaker. Juliecross.com.au

50 Beauty Biz Year 15 Issue 4

‘High Tech’ still needs ‘High Touch’!

We live in a ‘High Tech’ world… no doubt about it and that is OK. Yes, we should embrace it, we should learn how to use it, we should celebrate it and we should be excited about how it can add value to the services that we give everyday.

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Why Education is Important to me!

By Nancy Abdou

For those of you whom I haven’t had the pleasure of meeting or training, my name is Nancy Abdou and I am the founder & CEO of The Australian Dermal & Laser Institute and Skindividual Functional Skincare. However, this article is about where I came from, not where I am today.

I started my aesthetic training journey 10 years ago and have been in the industry for almost 20 years.

Like so many passionate skin therapists, my interest in skin was born from my own battles with self-esteem damaging skin conditions. I developed eczema as a toddler and still suffer from it today when I don’t keep on top of the internal and external triggers I have pin pointed. In my late 20’s, it was a hormonal imbalance that lead to acne and further unwanted excess hair growth.

From a young age, my family instilled the importance of education in me and having had such influential and inspiring teachers of my own, I completed my Bachelor of Education, where I first discovered how rewarding education truly is. Watching a students confidence grow before your eyes and seeing them complete a task independently because of your teaching, is one of the best feelings!

In my early 20’s I successfully opened and operated various retail stores in other industries, where I was able to implement the skills I had learnt at university, by training my team - my way, to ensure my businesses were successful and customer service was on point.

Having an Egyptian-European background, meant I had olive skin and some serious hair issues too – thanks mum! My sister Nevine introduced me to IPL hair reduction treatments, and it seriously changed my confidence and my life. Several treatments later, I was loving my silky-smooth skin, but not loving the level of service we experienced, we saw a window of opportunity which we took and ran with!

We purchased the very first Palomar Starlux in Australia and positioned ourselves in a treatment room in Collins St. Training on the device was thorough, but it was device specific and challenging to get more training outside of the set protocols. We wanted to know how we could push the boundaries safely, especially on olive skin?

Added to this were the various capabilities of the Starlux; there were multiple skin applications that we just could not find in depth training for.

This is when we realised that device training alone was not enough for the standards that we were setting in our clinics and the results that we wanted to achieve for our clients and why we made it our priority to formalise our interest in aesthetics by furthering our studies in the industry.

The formal education we received back then was just enough to get by, and I made it my mission to train our team members in our specific and high standards. As our business and reputation grew, so too did the team and clinic locations. At one stage we had 15 locations: 2 main clinics, 3 licensees and 10 satellite locations across Melbourne. Excellent, consistent and relatable training and education are key factors to the success of any business, but as it was hard to come by, which is why I had to develop my own training.

After perfecting our business model over almost 10 years, we sold all of the clinics and I decided to follow my passion of education full time. I contracted my training services out to the Global Beauty Group for 7 years, where I wrote all of their training manuals and device protocols from scratch and delivered it to hundreds of clinics. During this time, I took over The Australian Dermal and Laser Institute (TADLI) and over time employed 10 trainers across Australia. 3 years ago, I decided to leave Global to become independent and train for several manufacturers, in addition to providing bespoke education both on-line and face-to-face.

Unfortunately this decision almost meant the closure of TADLI, after one manufacturer we contracted for went into liquidation, leaving my company $200k in debt and hundreds of clinics across Australia & New Zealand in serious financial hardship. This was my cross roads, I had to decide to either start over and forge on ahead or close our doors. So, only months before Covid hit us, I decided to rebuild.

When covid lockdowns were first introduced, I naturally was concerned that my rebuild would be put on hold, or possibly even fail, but they turned out to be a blessing in disguise for me. This time gave me the push and opportunity to get myself back out there, get in front of clients on-line and really pivot my business to be able to survive in our changing world. I provided paid and free on-line education, interviews, workshops and collaborations. Looking back now, it was such an incredible period of growth for TADLI and I.

Over the last 3 years, my team and I have given

away over $250,000 worth of education to those affected by lockdowns, floods, fires and other disasters. We developed Safe Clinics and worked alongside politicians to advocate for the aesthetic industry, in order to reopen our clinics and be recognised for our commitment to safe practices.

After so many years of speaking to clinic owners and therapists, it is more evident than ever, that education is one of the key factors to the success of a business. So many therapists have expressed that they have amazing devices, but don’t know how to get the most out of them. Some have purchased second hand devices and don’t know how to use them safely or effectively. Therapists often don’t know how to combine modalities safely to achieve even more profound results for their clients and increase their overall profit. These are the areas that TADLI focuses on, because I truly believe that the more education you have, the better your business will be, the better you will be and the better your clients will be for it!

It hasn’t been an easy road, and I have learned many lessons along the way. I have come close to packing it in a few times but the absolute joy I get from training therapists, and watching my trainers have an impact on so many of you, always keeps me going! So to have been awarded ABIA Educator of the year, twice and during such trying times, has been both humbling and rewarding.

I look forward to being in your space, imparting my experience and knowledge in hope that you too, succeed and also feel the pride that I do.

Nancy and the TADLI tribe xx

Beauty Biz Year 15 Issue 5 51

SYMPHONIQUE MICRO-NEEDLING PERFUSION THERAPY TREATMENT KIT BY BEAUTÉ PACIFIQUE

Firm and hydrate your under eyes with these self-dissolving micro-needling eye treatment patches, safe and gentle to use in home beauty regime. The patch consists of 900 self-dissolving Cross-Linked Hyaluronic Acid micro needles, which penetrates deep into the skin creating channels where active ingredients will absorb into the skin. The infusion of caffeine helps reduce the appearance of dark circles and puffiness, working as a strong antioxidant to help protect the delicate skin around the eyes against free radicals and brighten the complexion. The one-time use patches can be used once a week as part of your skincare routine or simply use for special occasions where you want to not only look good but feel good too. www.beaute-pacifique.com/au/

BESPOKE GIFT PACKS BY DERMAVIDUALS

Five curated gift sets to choose from packed with pure, active ingredients designed to support skin with targeted treatments.

Nourish Gift Set: Description: Cleansing and protection to nourish dry skin. Contents: Cleansing Milk with DMS 150ml, DMS Base Cream High Classic Plus 50ml, Beauty Bag

Repair Gift Set: Description: Cleansing and protection to restore sensitive skin. Contents: Cleansing Milk with DMS 150ml, DMS Base Cream High Classic 50ml, Beauty Bag

Rebalance Gift Set: Description: Cleansing and protection to rebalance normal to oily skin. Contents: Total Cleansing Cream 150ml, DMS Base Cream Classic 50ml, Beauty Bag

Care & Protect Gift Set: Description: Essentials care to hydrate, smooth and protect skin. Contents: Lip Balm 7gm, DMS Hand Cream 50ml, DMS Peeling Cream 50ml, Beauty Bag

Clear Gift Set: Description: Ultimate care for blemished and acne prone skin. Contents: Cleansing Gel 150ml, PlutioDerm Plus 50ml, Beauty Bag https://www.dermaviduals.com.au/

CHRISTMAS GIFT SETS BY ASPECT SKINCARE LIMITED EDITION

LIMITED EDITION ESSENTIALS KIT

Combining a selection of Aspect heroes to kickstart your #AspectSkinJourney with confidence.

KIT INCLUDES: Purastat 5 Cleanser 100ml, Extreme C 20 30ml, Extreme B 17 30ml & Phytostat 9 50g

DR LIMITED EDITION EXCELLENCE KIT

Achieving skin excellence has never been easier thanks to Aspect Dr Limited Edition Excellence Kit. This limited-edition kit containing a selection of Aspect Dr cult favourites.

KIT INCLUDES: Deep Clean 100ml, Multi B Plus 30ml, Active C Serum 30ml & Resveratrol Moisturising Cream 50g

LIMITED EDITION INDULGENCE KIT

Pamper your skin with this luxe selection of must-have Aspect products for the ultimate treatment experience.

KIT INCLUDES: Illuminating Polish 220ml, Probiotic Mask 118ml, Fruit Enzyme Mask 50g & Intense Hydration Sheet Mask e25ml (1x mask) www.skinmtx.com.au

SALON STOOLS BY COMFORTEL

With its clean contours, this comfy, cushioned Salon Stool is a salon favourite.

Perfectly balanced, the round curved and padded seat gives this salon cutting stool an element of relaxed cool, while being super, super comfy and easy to sit on. The salon saviour? This stool features large hair free wheels for easy rolling (and cleaning!) Now go on…work away!

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NIGHT RESURFACING BOOSTER+ BY SKINMTX®

SkinMTX Night Resurfacing Booster+ is the ultimate restorative formulation to help rejuvenate your complexion while you sleep. This “Beauty Sleep” formula combines the powers of exceptional exfoliation, remarkable restoration and hyper hydration to achieve a the ultimate complexion revitalisation, overnight.

A blend of 5 carefully selected bio-compatible growth factors is combined with vitamin B9 and amino acids. Each growth factor (GF) helps activate different receptors to encourage a variety of core functions of the skin. This non-animal derived placental-like complex provides nourishment to boost visible skin revival.

Contains a powerful combination of Triple AHA Concentrate - Mandelic Acid, Glycolic Acid & Lactic Acid with Salicylic Acid. The watersoluble AHAs help to shed off dull and rough surfaces while minimising the appearance of blemishes with visible improvement in the appearance of fine lines, wrinkles, and uneven skin tone. The lipid-soluble BHA reduces sebum levels and helps refine the appearance of enlarged pores for clear, shine-free, smoother skin.

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DIAMOND MICRODERMABRASION FACIAL SYSTEM BY COMFORTEL

Deeply exfoliates for instantly, soft, smoother and younger looking skin

Perfect to:

• remove & exfoliate dull, dead skin cells

• remove impurities

• reduce fine lines

• treat acne scars

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• treat wrinkles

Diamond microdermabrasion is one of the easiest and most effective ways to fight the effects of aging. For instantly smoother skin, the Comfortel

Diamond microdermabrasion facial system uses a combination of vacuum suction and diamond encrusted tips to lightly abrade the skin’s surface, producing a deeply exfoliating and polishing skin treatment. With easy to use settings, the system is highly adjustable, featuring eight levels of vacuum suction and 10 different diamond tips to enable you to customise each treatment according to your client’s skin type, condition and concerns.

Diamond Microdermabrasion is a suitable treatment for everyone. It can be offered as a stand-alone treatment or can be incorporated into any facial. It deeply exfoliates and polishes the skins surface, allowing it to build collagen and help regenerate a youthful appearance all in one 20-30 minute session. www.comfortel.com.au

EFFICA C BY SYNERGIE SKIN

A rapidly absorbing, non-acidic vitamin C serum suitable for all skin types, including sensitive skin. The biocompatible formula provides gentle and targeted penetration for maximum results. Vitamin C and coenzyme Q10 work in tandem to deliver a potent dose of antioxidants, reduce the appearance of fine lines and wrinkles, promote even skin tone, reduce age spots, and protect against UV and environmental damage.

www.synergieskin.com

IMPORTS

THE WAXING ESSENTIAL

Easy-to-use, durable and designed to suit all waxing needs. BeautyPRO Essential 500cc Wax Heater features fast heat-up and removable, non-stick insert for strip and hard wax. No mess, no fuss!

COLOURFUL WORLD OF CREDO

Pedicures and manicures with colour. Since 1924, Credo has been crafting professional quality tweezers, nail files, foot files and nail clippers. Made in Germany, bright colours are a Credo signature.

VISIBLY TRANSFORM

Powered by exclusive Optic Chroma Complex, Apraise Eyelash and Eyebrow Tints fuse colour pigment technology with a rich cream base. Long-lasting, radiant colour visibly transforms each eyelash and brow hair. Up to 40 applications per tube.

QUALITY WITH HEART

Love Swiss Precision. Available by November, cult favourite Rubis Slant Tweezer in Pink Heart will make you fall in love with the perfect blend of precision, luxury and quality.

THE INNOVATION OF PRECISION

With superb quality, Rubis Universal Crab Tweezer is a new innovation from the leaders in Swiss craftmanship. Characterised by angled tips and a pronounced sense of precision unique to Rubis.

BEST IN CLASS

Quality, precision and control – it’s all here.

Tweezerman Slant Tweezer features perfectly aligned tips to grab even the finest of hair every time. Award-winning precision with calibrated tension.

DEFINE EYES

More pigmented, creamier and longer-lasting eyelash and eyebrow tints. Made in Germany, Hairwell are the eyelash and eyebrow tint experts. Non-drip formulas with incredible results lasting 4-6 weeks.

For more information: call Dateline Imports on (02) 9666 3611 or visit datelineimports.com.au

“HOME TO THE BEST PROFESSIONAL BEAUTY PRODUCTS!”

/DatelineImportsAustralia @datelineimports

MOTIVATION! HOW TO CREATE IT AND KEEP IT.

By Angeli Marie Shaw

For many, we get stuck in the ‘getting ready’ process, and simply never actually get started. Then there’s some of us that continuously get shit done, and the more we get done, the more it motivates us to keep going. So why are some of us constantly motivated, while others are not? The thing is, motivation isn’t something you just have. It’s something you must create, some of us have just mastered it better than others. If you are one of those who is struggling to find motivation, don’t give up! There are several things you can do to transform feeling stuck into energy and motivation!

So what strategies are there to help increase self-motivation? Here are my suggestions to ignite that fire!

1. Firstly, reduce that to do list and increase motivation by simplifying things – I’m a sucker for a to-do list. In fact, in the past, if you looked at my notes section in my phone, there were quite a few lists in there that I’d written over time, many of which were incomplete or unfinished. I’d tend to leave them there for a while to remind me to stop creating such lengthy lists, then they’d eventually go into the trash. A lot of things on my lists were so small and insignificant, that they didn’t need to be written down at all, I just simply needed to delegate and eliminate activities that didn’t motivate me to ensure I maximised my time. Once I started to do this, I could then focus my energy on the more important tasks, therefore achieving more of my goals. It can be so hard to stay motivated with all the confusion and clutter I would create with my old way of writing lists, so I transformed complexity into simplicity by doing less, but essentially accomplishing more! And it worked! Try it!

2. Combine the smaller tasks - Instead of putting off all the small tasks, combine them and fuse your smaller tasks together. Instead of listing ‘do stock control’ and ‘place stock order’ try listing ‘stock’. You still know what you need to get done, but your list becomes smaller and less overwhelming. Also, by simplifying your list, you can have a focused blitz, dedicating a morning, afternoon, or day to completing all the small stuff, but completing it all at once! Doing it this way actually frees up at lot of time and gives us a

sense of accomplishment, which helps increase motivation.

3. Focus on what you HAVE achieved: Focusing on what we haven’t done or how far away we are from our goals is a sure way to kill motivation. In fact it can also cause procrastination! Increase your motivation by celebrating your success. Think about what you have achieved from a certain starting point such as for the day, week, maybe month. For example, you may have set yourself a goal of updating your policies & procedures manual and aimed to get it done within the month. After 3 weeks you’ve completed around half of the manual. Now there’s 2 ways you could look at this. One, is that you still need to complete the other half, or two, focus on the fact that you got half done. The second option allows you to celebrate what you’ve done so far, thus increasing motivation and keeping focus on what’s left to finish off.

4. Set S.M.A.R.T goals: a common term used by a lot of coaches, S.M.A.R.T goals really are just that, smart! (and for those that may need a refresh, S – Specific, M – Measurable, A –Achievable, R – Realistic/relevant, T – Timely). Regarding goal setting, you can increase your motivation by making them ‘smart’ ones. This creates carefully planned, clear and objective goals and also sets up a framework to follow. S.M.A.R.T goals mean you can clarify your ideas, focus your efforts, use your time/resources more productively and increase your chances of achieving what you want. How motivating is that!

5. Surround yourself with positive people: Your motivational energy will always be high when you surround yourself with people of a

similar mindset, or one you would like to have and maintain. Think about your network and how you feel when you’re around certain people or groups. Now think about those that make you feel motivated and inspire you. Surround yourself with more of those! It becomes much easier to stay focused and motivated when around people like this. You’ll feel better about yourself, more energised and find it much easier to stay focused on your end goals.

Upon your own self-reflection, there are some things I’d like you to consider…

- Are you as inspired as you’d like to be?

- Are you continually learning new and better ways to do things?

- What have you learnt that you could put into practice?

- What’s self-motivating to you right now?

As previously mentioned, motivation isn’t something you just have. It’s something you must create. Believe in yourself and your ability to change, grow and make positive choices on your quest to be better, do better and live better. Test, experiment, try new things, believe that it’s possible to make new things work, to form new healthy habits and to create what you want in life. Believe this is possible, but most of all believe in YOURSELF, you’ve got this!

Love & Bliss, Angeli xxoo

Angeli is a Holistic Empowerment Coach, Mindset Mentor and founder of The Bliss Coach. To work with me in 2022, get in touch by visiting www.theblisscoach.com.au or follow us on our socials @theblisscoach to find out more.

56 Beauty Biz Year 15 Issue 4

> LIFESTYLE

We all have our moments, even days where we feel stuck, unfocused, and uninspired. It could be due to overwhelm, stress, physical illness, or poor mental health, and like me, you’re probably looking at ways to increase your motivation, and keep it.

/DatelineImportsAustralia @datelineimports

STEPTEMBER IS JUST ONE STEP TOWARD A HAPPY TEAM!

THIS MONTH WE CAUGHT UP WITH PAUL FRASCA FOR A SPECIAL Q&A!

Why have you chosen to take part in STEPtember this year?

We’re always looking for ways to give back to the community. Back in the early days of Sustainable Salons, we made a decision that our team members were just as important to us as our members, and that we’d give back to our community and our team in any way we could.

Building our internal culture means everything to us, and it’s how we’ve attracted some of the best and brightest in the field to Sustainable Salons. Some of these team members actually came from the Beauty Industry, and as therapists whose jobs were to make their clients feel their best, they also recognised the importance of a strong team dynamic and culture in order to be a successful salon/spa. Creating this culture within beauty industry spaces encouraged these team members, in particular, to better serve their clients and it is an amazing stress release for jobs such as these.

STEPtember is perfectly aligned with our ethos - it’s raising money for a great cause; it’s getting us up and off our bums and keeping us active and healthy. A lot of the Sustainable Salons team have been working

from home, so STEPtember is the perfect challenge to get us moving. We like to encourage our team to keep active whenever they can - we’ve got team members who cycle or walk to work for instance. Australians spend on average 3.5 hours walking outside the home per week and if you’re fortunate enough to live within walking distance of your work, commuting by foot is a great way to stay active, be sustainable and enjoy the world around you. In fact, if you replace just one driving journey per day with a carbon-free form of transport like cycling or walking you can save half a tonne of CO2 per year.

Where does the money go?

Money raised during STEPtember goes to the Cerebral Palsy Alliance. It funds either equipment and services or research. Cerebral Palsy is the most common childhood disability and is caused by damage to the brain while in utero or shortly after birth.

How have you motivated your team to take part?

Not only have we raised money for the Cerebral Palsy Alliance, but we’ve decided to run a little internal competition, too. At the end of the month, we compared the walking averages of our teams across every state

in Australia and New Zealand to see who walked the most. The team from that state got to pick a charity to which we donated an extra $250. So not only did the whole Sustainable Salons team work together to fundraise for the Cerebral Palsy Alliance, we got to support another charity at the same time.

Why the focus on team culture?

I believe the way we interact with our teams has changed pretty significantly over the last few decades. Back in the day team culture was taking your team out for a boozy Christmas lunch, but that’s just not cutting it anymore. We really need to focus on building a great culture from the ground up and offering staff a job in which they can find purpose and belonging.

The COVID pandemic has uncovered some very interesting workplace trends. One of the biggest takeaways is that employees are looking for purpose, flexibility, and culture. This in particular is very prevalent in the Beauty space at the moment, we are seeing many staff members come and go simply because being a therapist alone is not cutting it anymore. Therapists are also looking for a purpose, if salon and spa owners can offer their staff more than a basic beauty therapist position with team activities, benefits, company values and a strong team culture they are more likely to stick around.

58 Beauty Biz Year 15 Issue 4 > BUSINESS

People aren’t looking to work for CEOs who think they’re royalty anymore. Collaboration, feeling valued and working with a great team is the way to go.

How can beauty salons foster team culture when the environment is so fast paced?

There are lots of ways that salon owners can help their teams feel a sense of purpose in their work. First and foremost, I’d say chat with your team. What makes them tick? What are they passionate about? Finding out what is and isn’t working for them within the spa environment is also essential. If there is something they are struggling with and it is not being addressed, that is going to weigh on them more and more each day.

Small but successful ideas such as offering some basic beauty treatments for free to those in need on a regular basis? What if you donated a percentage of your salon’s profits to a charity for one month of the year? Some spa owners are going that extra mile for their staff, offering end-of-week pamper nights for employees to relax, unwind, have a glass of champagne, and bond with their team in a not-so-formal environment. Brainstorm with your team and you’ll find ways to give back that make them feel happy and fulfilled at work.

What do employee purpose and happiness look like at Sustainable Salons?

STEPtember is just one of the ways we kick those employee satisfaction goals here at Sustainable Salons.

We’re constantly trying to find ways to improve our team’s wellbeing and sense of purpose. We take part in lots of initiatives like STEPtember. The key thing I’ve learned since we started doing this a few years into the Sustainable Salons journey is that employee buy-in is so important.

We empower our employees to tell us what they want to take part in, and what they want to support. So, we’ll give them the criteria: it’s got to help people, it’s got to have a real purpose to it, it’s got to raise money for a good cause. And they’ll go away and think of things we can do that fits those criteria.

Christmas, holidays, you name it, we’re always looking at ways we can give back to the community.

How do these kinds of initiatives affect your employees?

They love it. We’re building an A team here and for us, that means people who show up to work motivated and who work with passion. We have a high retention rate and, as someone who has been in management

longer than I care to admit, I have to say our employees are some of the most fulfilled I’ve ever seen. Their cup is full.

We’ve made it our mission to be disruptors and changemakers in the hair and beauty industry, so why wouldn’t we extend that thinking to how we treat our employees?

They’re our greatest asset and they’re the ones who bring the Sustainable Salons vision to life every day.

If you are a salon or spa owner in the Beauty Industry, simply prioritising your staff, having regular staff meetings to discuss things they are passionate about, making them feel valued, and implementing some of their ideas into your space can really change the attitude they bring to work each day. Having beauty therapists that know they are offering more than just a facial or massage treatment, their voices are being heard and making some kind of impact will help create a stronger team, better results for your clients, and higher retention within the salon space.

Keen to join the movement? Scan the QR Code to learn more

Beauty Biz Year 15 Issue 5 59

HOW A DENTIST SAVED $141,000+ ON HIS LEASE RENEWAL

By Kelly Cunningham

Did you know that you should be reviewing the market rent and negotiating your rent before you renew it?

Are you aware of all the other areas that you can negotiate to improve your position on your property lease? If this has raised your interest, please read on…

Background

Peter* has been leasing his dental practice in a popular regional shopping centre in NSW that is owned by a large corporate shopping centre owner for eight years. Peter was apprehensive about signing a new Lease, as he wasn’t sure he could afford the new rent being asked by the Landlord. He wanted to stay in the current location, as his business was established, but was scared of the higher annual rent.

Peter received an offer from the Landlord’s leasing executive, which included another rental increase of 5%. The leasing executive had also visited his practice and encouraged him to sign the offer, since the increase was minimal and it has been increasing by 5% annually already anyway, so it shouldn’t be a big deal. Sound familiar? Maybe you’ve experienced this yourself?

A Lucky Break for Peter

By luck, Peter came across a Tenant Representative. These professional service advisers specialise in all things to do with commercial lease negotiations. They conduct these negotiations on a daily basis and play the same game as the Landlord, removing the anxiety around what the rent actually should be. They step into the Tenants shoes, removing any risk of Peter being pressured or coerced into something which wasn’t fair.

The Tenant Representative has access to the same market data as the Landlord, allowing them to negotiate with the Landlord as an even player at the table, removing any power imbalance the Landlord had over the Tenant. In this case, Peter happened to come across Your Leasing Co at just the right time.

After a phone call with Peter, Your Leasing Co had a detailed understanding of the situation and Peter’s objectives for his new lease.

Your Leasing Co stepped in to act on behalf of Peter and after an initial conversation with the Landlord’s leasing executive, it was clear that the Landlord highly valued Peter’s dental practice and the service that Peter’s business bought to the customers of the shopping centre. Once challenged by Your Leasing Co, the Landlord was actually open to a discussion about the terms and the negotiation commenced.

Peter was relieved that he now had an experienced leasing expert on his team, who he could rely on to act in his best interests and negotiate on his behalf, to reach an agreement

which was affordable and aligned with what was happening in the market, rather than simply agreeing to ANOTHER 5% annual increase. He could go back to focussing on his business and not be worried about the lease expiry coming up. Your Leasing Co were successful in negotiating a very favourable commercial outcome for Peter.

Peter’s Starting Position

Peter’s starting position was a very straight forward renewal deal, in the favour of the Landlord! The rent was going to “just” increase by the “standard” 5%, so it should be finalised quickly. As a side note… a 5% annual increase equates to just under a 30% compounded increase by the end of a 5 year lease.

Peter’s Final Position

Your Leasing Co were able to negotiate the following deal …

• A rent saving of $135,265 over the 5 year term of the lease, a 22% reduction from the current rent, compared to a 5% increase in rent that the Landlord was asking

• A resultant saving of $6,330 in the promotions levy

• Total savings and value of $141,595 over the term of the lease

Additional Benefits and Value Negotiated

Other elements of the leasing process that were successfully negotiated are ...

• Additional Option Terms. Securing further tenure through the use of options. This is a great way to ensure control of the space without the extended commitment. Following the initial five year term, Your Leasing Co secured two further terms of three years, securing the premises for a total of 11 years if desired.

• Extension to Usage Clause. Extending the proposed usage clause to include other associated services is a great way to allow for growth and other revenue streams through the practice. Your Leasing Co negotiated this, as well as negotiating that if there was a sublease of some of the space within the premises, the Tenant was not required to gain Landlord consent for such a sublease, enabling the process to be very simple and free of red tape.

• Fixed Rent Reviews. Securing a fixed percentage for the annual reviews provides certainty for your cashflow management. The Landlord had proposed 3% or CPI, whichever

is greater. Up until recently, this would result in a cap of 3%, however, the CPI rate is currently around 6% and is very fluid, proving to be very unpredictable for those who are using this as their method of review. Your Leasing Co negotiated a fixed 3% increase annually.

• No Personal Guarantees. Personal Guarantees are normally a pre-requisite for most commercial leases. Negotiating the removal of the existing personal guarantees that had been in place for eight years, means that the security over the premises is limited to the three month Bank Guarantee only and the directors of the company did not have any personal exposure to risk over this premises.

• Signage. Signage opportunities on the building are important and are often only provided to Tenants for an additional signage rental. In this case, signage opportunities were negotiated with no additional fees payable.

Peter was thrilled with the savings and additional benefits that were negotiated. He was also relieved to be able to hand over the stress of negotiating to a professional who knows the market, is able to unemotionally and commercially assess the deal and match the Landlords leasing executive in experience and knowledge, providing him with confidence and an outcome that he couldn’t have achieved on his own.

Your Leasing Co. specialises in representing Tenants and negotiating lease terms for Tenants. If you have any questions about negotiating the best outcome for your renewal, you can call Kelly Cunningham for a free, no obligation conversation and a free lease review on 0419 001 093.

*Our clients name has been changed to protect privacy.

60 Beauty Biz Year 15 Issue 4

> BUSINESS

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AUTOMATION CAN SAVE YOU TIME AND HELP YOU MAKE MORE MONEY!

By Kara Lehmann

Can you relate?

Lack of time is the root cause of so many roadblocks when it comes to growing a successful beauty business.

The second biggest challenge?

They can’t find staff.

And the third?

They don’t have the financial resources to allow them to outsource.

These challenges are exhausting and it’s absolutely unsustainable to stay trapped in these limitations. Firstly, I want you to take a deep breath and give yourself a pat on the back. You are doing an incredible job - celebrate that!

So how do we combat these top 3 challenges that many in our industry are facing?

One of the first things I would look to implement is automation.

Although using automation might sound like it will make your salon less personal, it doesn’t have to be that way! It comes down to the way you automate.

Today I’m going to share how adding in simple strategies and tools within your business can help your salon grow and take some of the weight off your shoulders.

Where to start when it comes to automation?

If you own a salon, you know that marketing and business are intertwined in your life every day. You don’t want your clients to feel as though

they’re being sold to, but at the same time, you want to be able to get the word out about your salon so you can fill your schedule and stay profitable.

If you aren’t using automation software in your beauty business yet, it might be time to consider it.

The first area of your business you can look at automating to make the most impact is your client journey.

Depending on your software system you may already have automation built into your point of sale system. However, often I find many salon owners aren’t using their software to its fullest potential. This can be due to being overwhelmed by the technology and not knowing how to utilise the system or just not having the time to set it up correctly.

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Recently at the Sydney Beauty Expo I spent two full days consulting with Beauty Business Owners on what their number one struggle is when it comes to running their business. The majority of them said - not having enough time and resources.

> BUSINESS

So, here’s some of my top tips when it comes to your point of sale and maximising your client journey.

Create an email and SMS flow that nurtures and supports building relationships with your clients. Can you add in an email or SMS for the following?

● Welcoming new clients to your business - can you provide them with some helpful tips that make them feel less overwhelmed when coming to visit you for the first time?

● Are you sending them a consultation or preappointment questionnaire?

● Following up with clients - are you checking in with them to see how they went after their treatments and are giving them some helpful tips?

● Reminders for when they haven’t rebooked their appointments - do you have a friendly way to reach out to them to encourage them to book their next appointment?

● Birthday messages - are you celebrating them for their birthday?

These are just a few client connection points that you can automate in your business with either SMS or Email. The great thing about this is, you can (depending on your system) set up different messages to personalise to different services and client needs.

One of the biggest areas that beauty business owners neglect is their lapsed client strategies, and this is one of the easiest tasks you can automate to save you time and make you more money. I encourage you to start here. Set up an SMS or email automation in your software system to reach out to those clients who haven’t returned. Test out a few different messages and see which one works best for your business. Once you have the perfect fit, simply set, and forget!

So, what else can you automate in your beauty business?

When it comes to setting up automation in other areas of your business, one of the first things I recommend to my clients is to look at where you are spending your valuable time in your business to see if there is some way you can automate the task.

Here’s a few areas that you can look at automating:

● Email Campaign Marketing

● Setting up recurring appointments and scheduling in time to work on your business

● Social Media Scheduling

● Online Booking Systems

● Email Filters

● Automatic Replies and Chat Bots

● Automating your invoices and receipts via email for your bookkeeping

● Online resources with videos for enquiries

There are so many more ways that we can utilise technology to help us automate various tasks that can often end up taking us so much more time than they need to.

If technology is overwhelming for you, it may be a great idea to look at asking someone within your business or network to help you set this up for you. You can also look at outsourcing many of these areas to a Virtual Assistant, Social Media Manager or Marketing Agency. You can also reach out to the support team for your point of sale system and ask them for help in setting up automations.

The best way to get started is to start small. Commit to scheduling the time each week to work on one area of your business that is draining your time and resources and instead, find a way to easily and effectively automate the task.

There are some fantastic tools out there that can help you start to feel so much more in control of your business. Don’t be afraid to ask for help and start feeling so much more productive, less stressed and reap the financial rewards of investing into these simple systems for success.

Kara Lehmann is the The Beauty Boss VA and Mentor

We help you gain back more time to do the things you love www.virtualbeautyboss.com

Instagram: @kara_thebeautyboss

Facebook: The Beauty Boss VA

Our business management software is seamless, super-easy to set up and simple to use.

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HOW YOUR CLIENTS WILL BUY FROM YOU IN 2023!

WHY YOU NEED TO STEP INTO YOUR PRESCRIPTIVE POWER, NOW!

By Tamara Reid, Global Head of Strategic Partnerships, Timely Business Management Software

The clients of today are not the clients of yesterday and they are not the clients of tomorrow. In a world where the only constant is constant change, being able to balance the needs of today with the demands of tomorrow is a careful balancing act that anyone who cares about the future survival of their business must juggle.

As we shift focus for 2024 it’s important to gain perspective on how you can keep pace in this ever-changing world, without running out of steam. After reflecting how people spend through a retrospective lens, the retail industry has identified four client profiles who must be prioritised by looking at the drivers of their behaviour, their wants and needs, and – most importantly – the action points you need to take today to win their hearts, minds (and money!) tomorrow. From The Regulators and anti-hustle culture Connectors, through to The Memory Makers and techoptimistic New Sensorialists, what unites these four clients is a shared need for realignment – with themselves, their world, and the planet. So, how can you ensure your retail strategies marry up with how these clients buy, continue reading to find out.

THE REGULATORS

Overwhelmed by internet fog and change-averse, Regulators look for frictionless buying experiences to maintain control and keep a healthy work-life balance.

Engagement Strategy:

Driven by the rapid success of click-andcollect during the pandemic, Regulators are quick adopters of an easy and convenient buying experience, paired with the certainty of a scheduled pick-up. In 2024, Regulators will choose door to door delivery for items left off subscription purchases or those forgotten essentials – think toilet paper, coffee, medicine. Speed and seamless ordering will be key for this cohort.

THE CONNECTORS

Taking a stance against hustle culture, but not being lazy, this client is exploring fractional lifestyles (co-buying and subscribing) and quitting their jobs as they redefine the meaning of success.

Engagement Strategy:

Sometimes the sales are in the small details. For the Connectors, cost-per-use (aka how many mls am I getting for the price I’m paying), sustainability and authentication details on labels and boxes

are value-drivers that will result in sales and social shares.

While not a new innovation, track-and-trace technology is going to be a client expectation in 2024. In 2021, Dermalogica presented its Digital ID, which can trace a product from production through to sale and even recycle. Brands including INSKIN, PBS and CaronLab will implement the ID in 2022.

Sustainability fact labels are another growing strategy, which can be used as an awareness tool for clients and an accountability tool for brands, allowing for greater transparency.

THE MEMORY MAKERS

In 2024, this client will transform a quest for perfection into a quest for being present, by decluttering their social and work lives and investing in time abundance.

We have moved from unprecedented times to trying times, to trying to make the most of time. For the Memory Makers, the coping mechanism has been to anchor themselves to the past because the past doesn’t change. It is stable.

Engagement Strategy:

For the Memory Makers, ageing well is not about vanity but extending their lifespans to enjoy their time living.

Whether it’s spending time with loved ones, investing in new hobbies, or simply finding moments to daydream, products that allow Memory Makers to ‘age well’ will be prioritised. This means lots of retail opportunities in tradition and the ingestible beauty space, so ensure your shelves are packed with collagen and age supporting products.

THE NEW SENSORIALISTS

This quintessential hybrid client wants the best of

both worlds – digital wallets for in salon physical purchases, VR moments they can feel in real life (like QR code scanning) – and they are driving virality in-store and online. Get ready for the New Sensorialists’ energy in 2024.

While some clients are taking a balanced approach to the Everything Net, the New Sensorialists are flocking to it faster than a TikTok reel. This client is the quintessential hybrid buyer. They’ll pay with ApplePay while dining in-person. They will unlock online loyalty rewards to be used for reallife products. They’ll invest in NFT artwork to be displayed in their homes. They are not fearful of tech, but hopeful.

Engagement strategy:

Driven by the rise of the direct-to-client economy, play-to-earn rewards and digital wallets, your business needs to capture this client. If digital monetisation isn’t on the table and you don’t have a client loyalty program in place for example, then you’ll need to consider ways to strategically show up through online consultations, digital partnerships, or even virtual events - like activating a VIP Facebook group for your clients.

While this new wave of futuristic client might feel a little daunting heading into the new year, you should use this knowledge as an opportunity to delegate tasks required to satisfy these client purchasing strategies to someone on your team who loves the online space - if that is in fact not your strong suit.

By getting on the front foot of digital marketing, e-commerce and online consultations, your business will feel lighter and become more profitable in the long run, because it directly speaks to the way in which your clients are purchasing - something we’re all longing for!

64 Beauty Biz Year 15 Issue 4

> BUSINESS

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3 1 4

TO SCALE OR NOT TO SCALE, THAT IS THE QUESTION!

By Gry Tomte

When you want to scale your business, you’re looking at how to grow EXPONENTIALLY - WITHOUT adding lots of extra cost and usually comes after a phase of steady growth.

Trying to scale a business too soon means you’re taking the fastest way to profit without building the right foundations to get there in a sustainable, long-lasting way.

It’s exactly what I did!

A couple of years into our new business we found ourselves booked up 3-4 weeks in advance, and I saw an opportunity early on to double our revenue by adding an extra 3 rooms in the basement and taking over another space that I’d previously rented out to a hair stylist. I doubled the team in order to accommodate the demand, but I definitely wasn’t prepared for the chaos that ensued as a result of not having a strong foundation or enough processes to ensure we could keep standards high and the culture humming whilst we grew.

It was not a fun time! And ultimately it made for a bit of a downfall when I lost most of my team, which I’m sure you’ve read all about if you’ve read some of my previous articles.

So, when you’re looking to scale your business, what we’re really talking about ideally is taking a business that has already had a good amount of growth, and by putting in place Processes, the right KPI’s and what I believe most importantthe foundations - look to multiply your clients, your revenue and / or your locations if that’s what you want.

I believe my 4 P’s of business is crucial if you want to grow and scale;

People. Process. Product. Profit

In that order….

Create the right foundations for your People to grow and thrive and do their best work. Create great processes to support them and you. Ensure your product is therefore irresistible to clients. Which in turn will give you the profit you need to invest back into your People so that they can continue to grow the business.

I’d love to share with you some of the things I learnt - and wish I’d known back in my rookie days when we scaled way too fast! These are the

things I take my coaching clients through so they can build resilient, scalable, profitable, resilient, happy workplaces with a winning culture to boot.

THE FOUNDATIONS

Like with any structure that is to stand the test of time, it’s important to build a strong foundation of systems and processes to withstand the growing pains and

Vision

The first thing I would suggest is to have a really clear vision for what success looks like to you. If you just want to open another location to keep up with the Jones’s, then you’re already setting yourself up for potential misery. Instead, detach yourself from your ego and look at what you want your future, your role, your business, and your impact to be.

Do you want more staff?

More revenue?

More profit?

More clients?

10 clinics or 2?

More revenue doesn’t equal more profit. And Having 2 or 3 locations also doesn’t necessarily equate to better profit. So, work our why that’s important to you if that’s your vision.

Do you want to be hands on or hands off? Do you want to live remotely or travel? Or are you a homebody who loves being in your safe space? Either is fine - but knowing what brings you joy and what you want to do in your business means you can put a plan and a process in place for the people you need around you to get you there.

Complete clarity of what your ideal version of success looks like is step number one.

Purpose

Having a clear, tangible Purpose - the reason WHY what you do matters - is in my opinion the biggest integral piece of the foundation when it comes to scaling a business. When you’re asking people to come to work every day and deliver their best, it’s helpful to connect them with why their contribution makes a difference, And if you have a cool sounding purpose statement and it’s not part of your actual processes (or you can’t actually even remember it)! then it’s time to revisit it.

With business owners who have done my “Build a rock-solid foundation” course I have found most have previously articulated a purpose statement, but none had really understood it deeply or understood how to ingrain it into the processes of the business. The incredible shift that comes with figuring it all out is life - and business - changing!

66 Beauty Biz Year 15 Issue 4 > BUSINESS

Scaling is a real buzz word at the moment. Something I’m asked about quite a lot –“When to Scale” and “How to Scale?”

Values

On your way to achieving your vision, of course you and your team will also need to know the road rules - your values. Because there’s several ways to achieve your vision. And HOW you get there matters just as much. Imagine if you have a therapist who lies steals and cheats to reach their target every month and gets heavily rewarded for it. And on the other hand, you have a therapist who might miss their target from time to time because they do the right thing for the client - but sees steady growth and supports those around them to be excellent. And yet that person rarely gets rewarded. How you get to the outcomes matter. And that’s your values.

A growth mindset

Part of continuous business growth is continuous personal growth. And learning as you make mistakes rather than dwelling on them will save you a lot of wasted time, energy, and focus. Seeing mistakes as opportunities to learn and grow rather than failures will mean you get to progress much faster. It’s something that unfortunately took me a lot of time to get my head around - as someone who has very high expectations of myself, I would often take any setbacks personally and heavily. And in hindsight it definitely caused me a lot of avoidable grief and slowed me down…

THE PROCESSES

Delegate. Delegate. Delegate. You can’t do it all if you’re going to scale your business. I used to think I had to “rescue” everyone by helping them - and what I realised was that all it made me was overwhelmed, overworked, and under paid for my efforts. And it also took away everyone’s power around me. Equip your people and empower them to make great decisions. If you don’t already have a task delegation/project ownership tool to keep track of who does what, I suggest you look into one.

I’ll go as far as to say it’s impossible to scale a business without it. At HÜD we have used Trello now for 4 years, and if used properly can be a powerful tool to get stuff done without micro managing (because, who wants that)!

Proactively invest in staff.

Don’t wait till times are desperate because then it’s too late - you’ll have a temporary gap in revenue, you might hire out of desperation - and you might rush the induction period, which leads to stressed staff, unhappy clients and perhaps a derailed culture in free fall. Instead, remember that people come and go and they also have holidays and sick days. If you crunch the numbers, I guarantee you in most circumstances having an extra staff member or two to ease the pressure, allows the team to give better client care and have a bit more flexibility will make you come out on top every time. In fact, the times when we’ve been really short staffed, and jam packed have been a lot less profitable.

Build your channels for positive, clear comms.

Things like intentional, weekly 1-1’s to cultivate continuous growth, support and a highperformance culture, regular team meetings and daily huddles are a must when it comes to

growing or scaling your business. The fastest way to cause confusion and unclear expectations - and therefore a fractured culture - is a lack of communication. At HÜD we love and use Slack every day for all our comms, and it can be such a powerful comms channel for positive comms.

Policies + Procedures.

Every part of your business should have a Policy, or a Procedure built around it. We usually use the “hit by a bus test”. Meaning, if your core team were hit by a bus, would the business still operate without them? Or you as the owner?

If the answer is no then time to revisit the old P+P book and update it. And there are lots of ways you can automate and update it - platforms such as Trello or Employment Hero and other HR platforms can make it easy to store a digital, searchable version of your policies and procedures so staff can easily find the answers they’re looking for.

Clear Position Descriptions + Hiring Process.

A great, high performing team is a major key to achieve growth and scale, but how many times have you had a whinge about your team not following rules, underperforming or just simply not being onboard with how you envisioned them to behave?

Well, it might be time to look at your Position Descriptions and hiring practices. It’s very hard to hold people to account without setting clear expectations from the start. When hiring new people, make sure your Position Description outlines not just tasks but also code of conduct, values, key performance metrics and how they represent your brand. Go through it in detail when a new member starts to make sure they can ask clarifying questions to clear up any misunderstandings or unclear expectations from the get-go.

KPI’S.

Get to love your reports and the story behind your numbers! So many owners have no idea what their net profit is or where they’re overspending - or under spending. Remember, your people are what drives the business forward, and it’s a variable cost that also brings more revenue back into the business. Investing in your people’s growth and enabling them to be more productive is a much more sustainable way to grow and scale than simply cutting your staff cost.

Treatment profitability.

How much are you making per hour or per minute for your treatments? Do you have a treatment (or several) that might be too costly? This is an opportunity you shouldn’t miss when it comes to scaling your business.

Understanding that your biggest cost and also your biggest opportunity is time, consumables and wages - isn’t it important for you to know what your yield is per minute? If the yield is too low you can look to either shorten the treatments, add better protocols for upgrades and add on’s and also make sure your consumable cost stays under control.

Client retention.

The most expansive way to operate a business is to constantly be recruiting new clients to fill

the books. If you get clients through the top of the funnel, concentrate most of your efforts on retaining them.

If you’re planning on scaling your business, your retention should sit on 85% and over. Once you have a high retention though, you’ll notice that your books are full, and you may be at capacity. Next step from there is to analyse your average visitation rate. Normally we’d drive a shorter rate - i.e. every 4 weeks or so. BUT this is why it’s important to know the story BEHIND the numbers! If you’re at capacity and you’re incentivising a higher visitation frequency, you’re shooting yourself in the foot. Because where are you going to fit in new client growth?

If, on the other hand you’re struggling with white spaces in your books, you’ll need to first examine if you have a leaky bucket of clients - and whyand then look to increase frequency of visitation.

Utilisation.

One of the things I’m noticing out there is that there are SO many overwhelmed, overworked and under paid business owners out there. And one of the easiest ways to alleviate it is to hire more staff to help - and of course outsourcing anything that isn’t in your zone of genius. I mean, is it worth you spending a full 8 hours gritting your teeth doing your BAS when you can pay a bookkeeper $100 to do it? (I’m going to say NO!)

Check how you’re utilising your own time to make sure you’re using it on the high growth, high impact areas.

But also check your current utilisation of rooms and staff and where the opportunities lie. Your booking software will likely have a report that shows you these figures.

If you’re pretty booked out even 1-2 weeks out and you have more space - it’s time to recruit. If you’re working 6 days a week and you never have time to have a proper conversation with your team - let alone 1-1’s - it’s time to recruit. If you don’t have the time to invest in giving your team the tools they need in order to be successful then in all likelihood you’ll be standing still where you’ve been for years.

Having empty rooms is never good for business. If you have under optimised rooms, it’s time to hire. If you freak out at the thought of a full timer asking for 6 weeks off, it’s time to hire! If you freak out at the thought of having a full-time staff member off sick for a whole week, it’s time to hire. NEVER allow yourself to have a single point of failure in your business. If your revenue hinges on ONE person, it’s time to hire.

Scaling is an intentional process.

Just like creating lasting changes in the skin means repairing the barrier first - fixing the building blocks - so too is it in the world of business growth.

If you need help with creating a strong foundation for your business, check out Gry’s 1-1 mentoring, coaching and business programmes here: https://linktr.ee/grytomte

Beauty Biz Year 15 Issue 5 67

WHY YOU NEED TO KNOW (AND NOT AVOID!) YOUR SALON BUSINESS NUMBERS.

By Rebecca Miller, The Zing Project

Okay, I’m going to bare my soul and share some big truths to hopefully empower you to take control of your business numbers so you can build a healthy (yes, healthy!) sustainable salon... A salon that you are not a slave tojust working to get by, but to create a business that really rewards you for your hard work. And, not just creating a business, but a life.

I am a natural born risk-taker, which has served me in many ways but also given me some of my biggest business lessons. The way I ran my business for 20 years was to look in the bank account and there was money, so I would spend. If things were tight, I would just work harder putting more clients in with me and trade us out of any time we were feeling the pinch. I’ve had so many sleepless nights worried about the financial health of my business… A big BAS, holiday pay for my team, massive stock orders and the list goes on. I was a massive avoider when it came to the financial position of my business.

I had no idea what my business breakeven was…

I had no idea if my services were priced for profit…

I had no idea what KPI to look at to see if my business was healthy and growing…

I had no budgets or projections in place when ordering stock…

I had no idea when I went to my accountants how to read or understand my financial statements…

I had no money bucket bank accounts set up and was not building a war chest either…

Can you relate to this?! If so, it’s okay! This could be the very article that could change your life and business. Because if I can become financially literate then believe me when I tell you: so, can you!

As you can see, I had some really bad habits when it came to my financial health of my businesses and holes in my understanding but there were also so many stories I was telling myself that became my beliefs and shaped my attitude toward money.

The biggest stories I believed were: if I don’t work hard in the treatment room my business will not make any money and I’m just not good with the numbers or financials.

Admit it if you dare: these may be your stories you tell yourself too.

So, because of the stories I told myself, my behaviour was just to avoid understanding my numbers.

I’m very open about my business and life epiphany that happened around 9 years ago because I want other salon/business owners to know it’s never too late to make impactful changes. I remember sitting on the end of my bed on the verge of burnout, working 55+ hours in the treatment room plus trying to stay on top of the other million things we do to run our business - lead and inspire our teams, training our teams, socials & marketing, systems and processes, and the list goes on (and seems to never end!).

As I sat there in that moment my life really did flash before me… I had a lovely husband and three beautiful children Lockie, Toby and Izzy and to be honest these people are my world but by the time I got home I had nothing left in the tank… Nothing left in the tank to give to the most important people in my life. This was the moment

I knew something had to change and guess what… it was ME who had to change.

If these words are resonating with you, keep reading because I wish I had read an article like this long before 9 years ago to help me see there was another way of understanding my business purpose, vision, and its financial wellbeing. I wish I knew that having my salon business didn’t have to be the thing that sucked the life out of me. Please don’t get me wrong, I loved my team and every single client that chose La Bella… It was really about working smarter not harder.

When I knew that it was me who had to change was one of the best moments. I realised I needed to learn more skills and gain more knowledge to take me to the next level and stop avoiding the things in business I feared.

Rebecca Miller 2.0 was born! A Rebecca that had a clear understanding of why she started her business, the impact she wanted to have, the legacy she wanted to leave behind, the dream team she wanted to inspire and, a new desire to

68 Beauty Biz Year 15 Issue 4 > BUSINESS

understand of the financial part of her business. I welcomed the new Rebecca with open arms and felt that I could not just a have business but a beautiful life for myself and my team.

You cannot manage what you don’t measure or understand

To build out the mission of your business and achieve your big hairy audacious goals, having a clear understanding of your numbers is super important… It’s also imperative to understand profit in your business. I was hitting big revenue numbers but still wasn’t profitable… Profit refers to the number you get when the revenue generated from your business exceeds everything you’re spending to run it (expenses, products, wages, taxes, etc).

First of all, I had to understand my stories and limiting beliefs around money, and I think from what I’ve shared so far you can see I had to really dig deep to find out where my money stories came from. I realised that most of them were passed down to me through my coding and conditioning and a lot of them were not even my stories really. I rewrote my money stories, creating new ones that served me because I was/am worthy of a financially sustainable salon business. Having a deeper understanding that money is just an energy source that likes to be respected and have order, I realised the more of this energy source I could understand and attract the more I could impact world…

Today I’m going to share with you the musthaves/must-knows to help you have a clear understanding of your finances in your salon business. These are the things I go through with my coaching clients.

Must have to understand your business numbers:

1. Business breakeven

2. Personal budget

3. Pricing for profit

4. Business health check KPI

5. Business bank account buckets set up

BUSINESS BREAKEVEN

My first must-know is your business breakeven. What does it cost you to open the doors each week? This is your baseline, which takes into account everything in your business (down to the cents) each week. Being conscious of spending is key, as is knowing exactly where your money is going so you can plan for the future and build wealth. This exercise is a big eye opener for salon owners but an essential tool to consciously make decisions based on the facts and the data.

I have an amazing spreadsheet that works out your costs/expenses live in the now and breaks it down into a weekly breakeven amount. This ensures our salon owners are not guessing what the cost is to open the doors each week but have the live data in front of them. It includes weekly (e.g., Wages, super etc), monthly (e.g., subscriptions, products, rent) and yearly (e.g., insurances, workers comp, etc) expenditure.

Relying on profit and loss statements cannot give you the data right now, as these are a historical review of what already has happened. My salon owner coaching clients are always really

surprised at the real cost when they include absolutely everything! This stops the feast or famine mentality and provides a go-to document each week to see the profit in any salon business, it’s the go-to document when anything changes such as a new team member or if you’re considering making changes in your salon such as a new piece of equipment. It’s a live document so you know exactly where you are with costings and can update it at any time.

PERSONAL BUDGETS

Most salon owners have not created a personal budget (where personal spending can be put through the business), don’t have a clear understanding of profit in the business and what it costs to personally live. It can sometimes be wishy washy of what’s really a business expense and what’s a personal expense. Lots of business owners run things through their business which is fine but getting a clear understanding of personal spending habits and puts you in control of your money. Control in this area means you can proactively focus on wealth creation now and in the future.

SETTING UP YOUR MONEY BUCKETS FOR SUCCESS IN YOUR BUSINESS

Setting up money buckets makes budgeting simpler and your bank statements easier to digest. I suggest setting up the following for money success:

- A trading account where all your sales come into and your fixed costing come out of (wages, insurances, general expenses, etc)

- A tax account for GST payments, PAYG payments and superannuation payments. So often I see business owners just operating out of their main account and falling short when it comes to paying tax.

- A term account to pay for anything you purchase on accounts such as products

- A war chest where you deposit 2 - 5% of revenue and end of year profit. My coaching clients work on 3 months of breakeven in this account as a security buffer

PRICING FOR PROFIT

This is a big one! Most salon owners price based on salons around them and do not have a clear understanding of what it costs per treatment to have all services profitable and cost out. To effectively price for profit, you must

take into consideration each service’s COGS (cost of goods) to perform the treatment, time, and therapist costs per treatment. You’ll also consider each team member’s experience and see what it costs for junior, emerging, and senior therapists to be conducting each service that you offer. When my coaching clients undertake this exercise, there’s often a lot of shock when they realise their actual profit margins. I believe that you should be making 75% profit on your services. I have a great spreadsheet for our coaching clients to use and this has been a game changer for our salon owners to price all services for profit based on COG, time, and expenditure of treatment. This takes time but I’ve seen my coaching clients go from guessing what they should be charging to now feeling so comfortable with their pricing and profit on all their services.

BUSINESS HEALTH CHECK

If I had to pick, this would have to be my favourite document! A business health check is a document that shows KPI (key performance indicators) and nine areas of growth relevant for salon businesses. It’s a scorecard and a story of measurements that help business owners focus on growth. This is the opportunity piece in our business to improve areas such as client numbers, retail, rebooking, new and lost clients, and services growth. I have a beautiful tool where you can identify where are now and where you want to be, and what strategies need to be implemented to support your team for growth, training, and goal attainment.

These are five big areas to get your head around, but if you’re able to push through the discomfort that financial matters can bring up, realign your money stories, and implement these points, you will have a clear understanding of the financial literacy of your business. You’ll lead your business to build profit, create wealth and experience a freedom like no other.

Throughout this article, I’ve mentioned spreadsheets and resources that I use in my own businesses and with my coaching clients. I’d love to share these with you or answer any questions that this may have brought up. Find me on Instagram - @rebeccamillerzingcoach or email me - rebecca@zingcoach.com.au and let’s chat!

Beauty Biz Year 15 Issue 5 69

SOCIAL MEDIA FOLLOWERS UNDER THE MICROSCOPE!

By Kayla Zigic

How focused are you on “growing” your Instagram following? And are you focusing more on the followers you “don’t have” over the loyal followers you do have?

In the virtual world, we are led to believe that social media is a numbers game. I remember when each client I worked with wanted to hit a magical number, whether 1000, 5000, 10,000, or more followers, the “follower count” always seemed to be their primary goal and objective. And they believed that their online business and social media would be a success when they hit that magic number.

Unfortunately, follower count is still very much an obsession among 90% of social media users. I see it in forums daily “I lost 36 followers this week. Did this happen to anyone else?” (More often than not, those unfollows may be bot accounts, people that moved away, or people who don’t align with your brand anymore, and that’s okay).

And then suddenly, there becomes a disconnect on the real reason we use social media.

So, how is it that we are spending more time focused and obsessing about the followers we don’t have and followers we are losing over the followers we still have that are current clients or can potentially become clients with the right social media strategies?

I’m about to let you in on a giant truth bomb...

I can, hand on heart, tell you, just like everything else on social media, sometimes things are not always what they may seem in real life. And I can promise you, a “big” following doesn’t always mean a “busy salon.”

Now, why am I, as a social media strategist in the beauty industry, telling you “not to focus on the numbers?” because, in the social media world, we like to call metrics like followers and likes “vanity metrics.”

We describe a vanity metric as a feel-good social dopamine rush. Metrics like “likes” and “followers” serve no real purpose unless those “likes”, and “followers” are converting to bums on seats or bodies on beds. And rarely does a large number of likes or followers correlate to the number of clients you have in your salon, yet we’ve become so focused on followers and people unfollowing that we have forgotten the most important people of all, the followers we already have.

You do not need a large social media following

to have a successful salon. Yes, growing a following is important, BUT it shouldn’t be the overall goal of your social media strategy, ever!

So, what should you be focusing on within your social media?

Social media is a platform designed to allow people to be you guessed it, “social!”

First and foremost, you need to focus on building your community and nurturing the followers you already have and start turning them into advocates for your salon.

That means taking the time to create authentic and meaningful connections with your audience and beginning to navigate the world of social media and start truly connecting with your dream clients.

How can this be done?

Have you heard the term people buy from people? That is very much true on your social media platforms. People want to see you, they want to see your staff, they want to learn about you, your specialties, your interests, your quirks. Not only do they want an incredible therapist, who provides a fantastic service, but they also want a therapist and a salon they can connect with them on a deeper level. Share some things they might not know about you and your staff, start sharing your mission statement and your visions, and address their concerns personally.

For Example, if you are a salon specialising in acne because you have/had suffered from acne, share that. If you are a salon that focuses on blondes because your hair was damaged when you were younger, share that too. That helps you build strong relationships with existing followers, but it also allows you to build your brand authority as an expert in your niche so that when new potential people come to your page, they can see you are an expert in the services you are providing.

Also, start building relationships in your inbox and your comments. I know you’re busy, but if someone has taken the time to “engage” with you, you must follow social media etiquette and

engage back. If a talkative client came into the salon and the therapist didn’t reciprocate the conversation, that client may not return. Think of this the same for social media. Why would someone continue to engage if that wasn’t reciprocated?

Here are some metrics I like to suggest focusing on over your follower count.

• Your Engagement.

• Your Bookings

• Your Enquiries

• Your Sales

But these metrics can only be achieved by followers that have built a connection with you; existing followers account for 95% of these metric goals. And if these followers become clients and then become advocates for your business, they will be your best form of social media advertising; think of them like your social media word of mouth, one of the most powerful marketing tools available.

So, instead of focusing on your follower number, I urge you to change your social media mindset and focus on your community. By doing that, your following can only grow.

Beauty veteran turned social media guru and & social media myth buster. Kayla Zigic has worn all the hats in the beauty world. Therapist, salon owner, trainer, social media marketing agency owner, guest speaker and now a beauty social media educator, Kayla is passionate about combining her years of industry experience and intense social media knowledge to help salon owners reach their social media goals through her membership Socials for Salons. Kayla’s goal is to create a world full of confident, social media savvy, salon owners, who get results, without having to spend hours daily on the platforms. She is on a mission to help all salon owners who feel overwhelmed, uninspired, frustrated with social media, and teach them how to build a strong social media presence and convert followers into loyal clients.

70 Beauty Biz Year 15 Issue 4

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THE 2022 CREATOR ECONOMY, IT’S ALL ABOUT, REELS, LINKEDIN & TIKTOK.

By Hayley Mears

Let’s start by saying 2022 has been a year of shifts. The business landscape has shifted on so many levels and we are now in a ‘postpandemic’ era. Suffice to say, the content we produce has completely evolved into something new and unique.

I think the majority of the hairdressing industry has been late to the game when it comes to implementing dynamic video content. Sure, there were some great TikTok innovators, but those creators that were first to market were often young stylists and millennial team members as opposed to owners, directors and even marketers. I totally admit I should have jumped on the implementation of Reel content on Instagram much earlier than I did. I was waiting for the creases to be ironed out and the clunkiness to be fixed, when in hindsight I should have just dived into the discomfort of this new content delivery system.

For the first time since launching Six Underground Media back in 2010, I can honestly say we have had to reinvent how we do things entirely because the new platform is new again.

What does this mean for you and your salon? It simply means that your content output needs to change from static images to video. The video you publish needs to have some “wow-factor”. It should embrace transitions between frames, captions where relevant, movie-style effects, and an incredible soundtrack, but MOST importantly it needs to be filled with identifiable trademarks of your brand. Insert a frame at the completion of each video with your logo, hashtags, and handles. Make it known that this content belongs to you.

The thing about Reels and TikTok’s, is they require a lot more ‘heavy lifting. On average

you’re probably investing around 30 minutes of your time for a high-level Reel. Something that has dynamic transitions, captions, and elements that fade in and out, not to mention the time you have spent clipping each individual video to the perfect length and finding music that sits perfectly over the timing of your edits. Then you need to write the caption, drop the geotag, add some personalised @mentions and upload.

If you’re asking what’s the ROI on this content, you’re in the right headspace for exploring this as content integration. Have a look at the number of views… That’s your ROI. We once measured the success of digital content in likes and comments. Now its impressions and shares. If the number of views per Reel or TikTok is roughly 1/3 of your total audience that’s a great result. Anything above that is INCREDIBLE organic reach.

A few hacks you can use to get the most out of your Reels and TikTok output

• If you allow your Reels to be posted to both your feed and your Reels tab you will get a higher number of views and engagements.

• By posting reels you have a greater chance of accounts finding your content if they aren’t already following you thanks to the “trending” tool and the algorithm showing accounts similar content to what they are actively engaging.

• Use Hashtags, around 3-5 per upload to make sure your content can be filtered into the targeted Reels and Tik Tok streams.

• Drive traffic by using the “link in bio” Call to Action.

So, moving on from Reels and TikTok for a moment, have you thought about the benefits of being active on LinkedIn?

Here are a few reasons why this could be a great tool that can totally change your digital strategy.

1. It’s incredible for B2B relationships. It’s not a place to connect with your clients, but rather a community to connect with your industry peers. Unlike Facebook, this allows you have greater optics on someone’s professional network.

2. It’s a targeted recruitment tool, giving you optics on career history and references quickly and discreetly. It also makes your ads visible to anyone with the credentials you are after.

3. If you are wanting to boost your business profile and enter awards you can use the features to build your business timeline, making it simple to extract and export the information you need when promoting your business.

4. It’s a great tool for personalised recommendations and testimonials and highlights your industry position and network. Think just outside your business brand. This is the place to grow your PERSONAL brand in parallel to your business reach.

5. LinkedIn Groups are just like Facebook Groups, but with more focus on the B2B space giving stats on group members’ data for accurate group overviews.

This is only the beginning of what is evolving to be one of the most interesting changes in social media of the last 15 years, so don’t be scared of the unknown spaces, explore them, and find a way to make these channels part of your business landscape. Hayley

72 Beauty Biz Year 15 Issue 4

@HaylsMears > MARKETING

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3 TYPES OF CONTENT YOU NEED TO BE POSTING!

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Type 1 - TEACH

You have powerful knowledge that your clients and potential customers need to hear, wanting to hear and are searching for in google already so why are you not the one teaching it?

My theory is if 1 person has a problem that you know you can solve, then there are so many more people you can reach by educating on the solutions to that problem, positioning you as a leading industry expert.

IMPLEMENT THIS:

Write out solutions for 10 problems your clients are having.

Offer Tips on how-to’s, and give information on how you can help them.

Look at ways in how you can speak to the camera in a Reel, LIVE and with stories around these topics so you are offering different touch points.

Type 2 - SHARE

What do you want your audience to know that you stand for. Are you an eco and sustainable salon? Why is that important to you and how are you incorporating this into the salon.

Connecting on an emotional level, with values,

beliefs, a personal story/experience, and pain points around what you stand for can be a really strong pillar that will intern help you attract customers with similar values. This can speed track a social media follower into a trusting and loyal customer really quickly if you connect with them in this way.

IMPLEMENT THIS:

Write out 1 thing you and your business stand for Then brainstorm 10 topics you can speak about on it, and link in how you will turn this into story selling.

E.g., If you are explaining why being eco and sustainable is important to you, why not offer anyone in the month who brings back their cleaner bottles 10% off their next purchase.

Start scripting out some head talking clip reels, A LIVE video, and stories you can share.

Type 3 - SHOW

What do you do and how can they learn more or buy?

Showcasing behind the scenes of the treatment room and in progress treatments have been known as the highest forms of engaging content, meaning that your viewer will watch for longer, not click off your stories and want to see more!

Think, showcasing a facial and how dreamy a massage and steam can look and make you feel - oh I want one of those!

Before and Afters are instant credibility that you are an expert in delivering the service and can give results.

It’s also important to use your showcasing content to create a really positive customer journey and experience. So, think Simple…. How to book, where is the salon located, how to buy from our online store. There are really awesome filters that you can use to create screen recordings of your phone going to your booking system and the filter is an actual phone, or green screen of it in the background.

I would love to invite you to join The Beauty Boss Pro Membership if you are needing support in social media strategy, continual mentoring from myself to get you unstuck and making continual progress with your content creation.

Head to www.beautybusinessco.com freebies to grab some of our free resources today.

www.beautybusinessco.com

74 Beauty Biz Year 15 Issue 4

To become a magnet for your dream customers without being sales-y and without it taking a tonne of time, here’s some important types!

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