• FEATURE
Circadia Australia’s Triumph 2023 ABIA Best Business Performance of the Year. By Louise May
Since its inception in 2020, Circadia Australia’s journey has been marked by remarkable growth and achievements. Initially operating from the garage of Director Rachael Stevens, during the challenging times of COVID-19, their primary goal was to introduce the exceptional products and philosophy of Circadia to beauty professionals across Australia. Rachael, a Dermal Therapy graduate and clinic owner in Perth, was Circadia’s inaugural partner in Australia. Her first-hand experience with the transformative results of Circadia’s system in addressing her clients’ skin concerns inspired her to take on the role of distributing the brand within the Australian market. Their approach centred on serving clients by offering topnotch education and training while ensuring the highest standards of service. This commitment played a pivotal role in their outstanding business performance, which ultimately led to receiving the 2023 ABIA Business - Best Business Performance of the Year. Beauty Biz Editor Louise May chats with the Directors of Circadia Australia - Rachael and Phil Stevens, and to CEO of Circadia in the US, Michael Q. Pugliese.
Rachael and Phil can you tell us about your careers prior to taking on the Distribution of Circadia in Australia? Rachael: My career began in 1995, after completing my
Diploma of Beauty Therapy I then deepened my expertise with a Certificate in Dermal Therapies from the Australasian Academy of Cosmetic Dermal Science in 2009. Over the next few years, I embraced roles that broadened my experience in skincare consultations and treatments, and briefly in sales for skincare products and medical devices. However, it was my venture with My Skin Boutique in Stirling, WA, that marked a significant turn in my career. As the owner and a practising Dermal Therapist, I dedicated myself to providing advanced skincare solutions, focusing on result-driven treatments and personalised client care. While looking at my textbooks, The Physiology of the Skin and Advanced Professional Skincare, I noticed the name Dr.Peter T. Pugliese. Curious about this amazing man and his wealth of knowledge, I researched the range. It was then I found out about Circadia Skincare.
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Directors Phil and Rachael Stevens
And so, my partnership with Circadia began through My Skin Boutique, which was the first clinic in Australia to collaborate with the brand, several years ago. This partnership not only allowed me to witness firsthand the transformative impact of Circadia’s products on my clients but also enabled me to forge a close relationship with Michael Pugliese and the Circadia team. It was this strong connection and shared vision for excellence in skincare that led to the opportunity to become the distributor of Circadia’s range in Australia. Since taking on the role of Director of Sales and Training at Circadia Australia in 2020, I have leveraged my extensive background in dermal therapies, business management, and my passion for skincare to contribute significantly to the brand’s growth and success in the Australian market. My journey reflects a commitment to enhancing the beauty and skincare industry through education, quality treatments and innovative products.
Phil: Throughout my career, which spans over 18
years, I’ve been deeply involved in the intricacies of running multiple companies across various sectors such as Financial Services, Accounting, and Property Development. This journey has not only been about the growth of my own businesses but also about fostering growth in others, particularly small businesses, which have always been at the heart of my professional focus. 2024 marks a significant transition in my career. Having recently sold my financial planning business, I’ve embarked on a new venture, joining Circadia full-time. This shift is not just a change in industry but a refreshing journey that I now share with my beautiful wife. Together, we bring our collective expertise in professional beauty services, sales, business operations, finance, and strategic planning to Circadia Australia. I’m excited about this new chapter, where I can apply my business acumen in a dynamic and innovative environment, contributing to the growth and success of Circadia in the Australian market.
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