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Paving the Profitable Path to a Better World. Are you leaving a legacy? By Paul Frasca
The New Year is the perfect time for rejuvenation, isn’t it? It’s a moment to assess the achievements of the past year and draw inspiration for the future. As we step into the new year, I invite you to consider: How can your salon become a force for good, benefiting both your clients and the environment? In our industry, sustainability isn’t just a buzzword—it’s a key to success. Building c o n n e c t i o n s w i t h t h e l o c a l c o m m u n i t y, maintaining profitability, and adopting ecofriendly practices go hand-in-hand. By integrating systems that prioritise people, planet, and profit, your salon can lead the way, leaving a lasting impact on both the hairdressing industry and the Earth. Connect, Create & Cultivate! Community Connection Fosters Growth. What’s a salon without a thriving community around it? The benefits of giving back are clear. As well as making a BIG difference in people’s lives, you: • Foster a solid customer base • Enhance client loyalty • Increase retention • Drive long-term success Now’s a great time to let your salon’s values shine through. You don’t need grand gestures to make a difference! World-changing conversations can happen within your salon, and that’s why Sustainable Salons equips all of its members with knowledge of how the materials we collect (hair, plastic, foils & more) are recycled within our system, ensuring you can share this impact with your clients. This knowledge empowers
staff, attracts, and retains clientele, and greatly contributes to Making Sustainability Reality. I once visited a salon where the staff placed a small collection tin at the front counter. Clients could make a small donation when leaving. The reception staff rang a bell whenever a client donated, and the whole salon applauded. Can you imagine how great that person felt? As hairdressing professionals, you already have so much power in elevating a person’s selfconfidence. So why not expand this kindness to your community? Encouraging positive social impact within your salon can ripple out and have unimaginably positive outcomes. Transform Lives with Sustainable Salons When you become a Sustainable Salon, you maximise your impact. As well as helping you generate more profit, our network enables you to: Provide jobs to those with disabilities. 50% of Sustainable Salons’ workforce is made up of employees with disabilities. When you join our network, you help us provide meaningful employment. Donate meals to those in need Sustainable Salons collects the paper and metals salons just like yours, which are then sold for repurposing. 100% of the proceeds from these sales are then donated to Oz Harvest and KiwiHarvest to help feed those in need. Will You Follow Or Lead The Transformation? At Sustainable Salons, we’re creating a world where sustainability is not just a buzzword, but a reality. One where people and the planet can all profit. After all, to be sustainable is to be successful. As Naomi Browner, Owner of Bare Beauty House and a Sustainable Salons Member, says: “Clients seek us out because we can offer that extra for them. They can come and have luxurious hair and beauty treatments and know that it’s sustainable, using toxic-free products on them and that we are recycling correctly.” Naomi Browner, Owner of Bare Beauty House Profit For Purpose Is Here To STAY Sustainability and revenue growth go hand-in-
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hand. Eco-conscious clientele search for planetfriendly alternatives, and here’s how we help you provide it to them: #1 Salon Directory in Australia and New Zealand Our directory consistently drives consumers to book with a Sustainable Salon, helping them live a planet-friendly lifestyle while generating profit for your salon! The Salon Directory has accumulated 44,489+ bookings to date. Simple swaps that make a difference Sustainable Salons partners with companies like Refoil, Thankyou and Who Gives A Crap to provide salon essentials for purchase on the Sustainable Salons Member Store. Recycling programs that clean up the planet Sustainable Salons members have up to 95% of their resources collected. In doing so, they: • Prevent materials from going to landfill. • Join a thriving network of Sustainable Salons and generate profit-for-purpose. • Help feed those in need (proceeds from the materials sales help feed the hungry) Retail-ready products that reshape the system. Our circular process transforms the plastics collected from your salon into beautiful products. This means the plastics stay out of landfill and in your salon! The best part? They are ready for retail. When selling these products to clientele, you can tell them about the wonderful impact your salon is making. Invest In Your Success. Partner with Us for a Purposeful and Profitable Future! People, Planet, and Profit underpin our mission at Sustainable Salons. With us, you can lead your salon to new heights of profitability and impact. Are you ready to leave a legacy that shines, both in profit margins and a greener future? Join the ranks of successful Sustainable Salons today. Just scan the QR code below to find out more.
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