Beauty Biz Year 17 Issue 3

Dermatologically Tested: rigorously tested, safety for all skin types

EDITORS

NOTE.

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May

Alanna Douglas

James Vivian

Gay Wardle

Michael Pugliese

Rachel Vella

Daniela Boerma

Will Fennell

Digital Health Co

Robyn McAlpine

Elle Wilson

Mark Chapman

Daniella Renee

Rebecca Miller

China Coyle

Robyn McAlpline

Kelly Cunningham

Rachel Medlock

Sarah Garner

Kayla Zigic

Nicole Le Lievre

Julie Piantadosi

Angeli Marie Shaw

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155

mail@mochagroup.com.au www.mochagroup.com.au

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PUBLISHED BY mochagroup

PUBLISHERS OF HAIR BIZ, Beauty Biz & Barber Shop

Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189

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© 2024 mocha group

Dear Readers,

Welcome to Issue 3 of Beauty Biz Magazine for 2024! As always, it is an honour and a pleasure to bring you the latest insights, trends, and stories from the beauty and aesthetics industry in Australia and abroad.

This issue’s cover story features Dermapenworld, a trailblazer in the world of skin rejuvenation. We delve into the innovations and expertise that have made Dermapenworld a name synonymous with excellence.

We are thrilled to showcase some truly inspiring business people this issue. Julia Mann of Lash Tribe, Julia McLachlan from Highlight Brows & Beauty and Beauty Stuff, Dr. Tanya, Clare Castles from VITAMAN, and Jasmine Scarr from Bella Bronze Tans, all share their journeys and insights with us. Their stories are a testament to the passion, dedication, and creativity that drive our industry forward.

We also take a nostalgic trip down memory lane, celebrating 30 years of Shortcuts Software, a cornerstone in salon management solutions. Plus, we introduce you to Aida Anani, owner and founder of The Skin Scientist.

In this issue, we spotlight ABIA 2023 Beauty Squad winner Laura Mitchell, whose talent and hard work have earned her a well-deserved place in the spotlight.

Our industry experts continue to provide invaluable articles on skin, business, mindset, health, and wellness. Their contributions are designed to offer guidance and support, helping you navigate the ever-evolving beauty landscape.

We recognise that these are challenging times, with the current economic climate and rising inflation. It’s more important than ever to stay focused and proactive.

Conduct an annual health check on your business: get savvy with your numbers, assess your expenditures versus income, and look for opportunities to optimise your operations. Staying informed and adaptable is key to thriving in any economic environment.

Exciting news on the horizon – the deadline for the 2024 ABIA’s and Beauty Squad has now closed, and judging has begun! The finalists will be announced on Monday evening, July 15th, and we are eagerly anticipating our Gala event on Sunday evening, August 25th at The Star Sydney. Make sure you have your tickets and accommodation booked, as it’s going to be a jam-packed weekend with the Beauty Expo, networking, and socialising with colleagues and friends, culminating in an amazing ABIA Gala event celebrating our industry’s best.

Sending love and hugs to you all. For those who have entered this year’s ABIA’s, I wish you the very best of luck.

Love and big hugs,

Louise May.

Editor for Beauty Biz Magazine

Editor-in-Chief for Mocha Group

louise@mochagroup.com.au

@mochabeautyaustralia

@louisemay_hairbeautybarber

98%

Agree skin felt FIRMER

95%

Agree skin was BRIGHTER & PLUMPER

96%

Agree lines appear LESS VISIBLE

Transforming the Lash Industry: Julia Mann’s Journey and Innovations

By Louise May

Julia Mann is the owner and founder of Lash Tribe, Ink Pro Artistry, and Lash Link. She is a fully qualified Beauty Therapist, Hairdresser, and Cosmetic Tattooist who began pursuing lashes in 2010 after experiencing a terrible set of lashes herself.

She has since grown into a renowned lash trainer, judge, business growth coach, best-selling author, and multi-award winner, training thousands of artists worldwide since 2016.

Her mission is to provide top-tier training, products, and trainers globally, uniting stylists and creating successful professional lash artists.

Julia still actively works with clients, allowing her to experiment with the latest trends and cutting-edge beauty treatments in her studio.

She recently launched her first “DIY Lash Studio,” Lash Link, which enables those who cannot or do not want to wear eyelash extensions to apply lashes at home.

Julia is best known for her online lash courses, social media presence, and extensive business knowledge within the lash industry.

Her newest program, launching later this year, is “The Salon Start-Up Method,” which will cover all things lashes, business and AI. She will work with artists and salon owners on business and branding, helping them to start and grow their own lash businesses.

Beauty Biz Editor Louise May chats with Julia about the Lash Tribe, the newly launched DIY Lash Studio and what’s on the agenda for the next 12 months!

What was the inspiration behind starting the Lash Tribe?

The inspiration behind starting the Lash Tribe Academy stemmed from a desire to elevate the standards in the lash industry and provide comprehensive, high-quality education. In 2016, I noticed a huge gap in

the market for thorough and professional training that not only focused on technical skills but also on business, social media, and personal development.

My goal was to create an academy that nurtures aspiring lash artists and helps them achieve excellence in their craft while empowering them to run successful businesses.

Can you tell us about Lash Tribe, and what your students learn?

Lash Tribe Academy is currently in Teneriffe, Brisbane. I offer small group training in a range of courses tailored to both beginners and experienced lash artists. My curriculum covers everything from the fundamentals of lash application to advanced techniques and styles. Beyond the technical skills, I emphasise business training, including marketing, client management, and how to build and sustain a profitable lash business. AI and how to utilise it in a beauty salon is now also a huge part of my training.

What sets the Lash Tribe apart from the other training facilities?

I believe it is my experience across the Beauty Industry over the past 21 years. I have a holistic approach to education. I provide not just technical training but also business mentorship and personal development for years after. I am huge on mindset as well.

The focus is NOT on training huge groups for a quick money grab. For me, it is about offering small group training and 1:1 Training where students get actual quality time, rather than sitting in a classroom with 6 or more students.

Additionally, I offer ongoing support and resources even after the courses are completed, fostering a community where lash artists can continue to grow and succeed.

Becoming a good lash artist is one thing, however going into business for yourself is a whole new ballgame! What business help do you provide your students who want to go into business for themselves?

I understand that becoming a successful lash artist also means being a savvy businessperson.

I provide my students with extensive business training because I have studied this for years and years myself.

That included modules on AI, marketing, branding, social media strategies, and client retention.

I also offer personalised 1:1 coaching sessions on Ads and Funnel Building for other lash trainers, business planning resources, and access to a supportive community of fellow entrepreneurs.

My goal is to equip the students with the knowledge and tools they need to confidently launch and grow their own lash businesses.

You have a huge social media following across all platforms, and you are an international speaker and business coach, you have also created several online and in-person programs. What is your “why” with what you do?

I actually revisited my WHY/My Purpose earlier this year.

It is: “To help people, to create & inspire change”

It’s also driven by my passion for empowering individuals to achieve their full potential, both professionally and personally. I believe that everyone has the ability to succeed with the right guidance and support. And I looove creating training for this.

My mission is to create a positive impact & create a high-level tribe of 5000 conscious entrepreneurs globally across my membership platforms by 2025 with my new programs I will be launching in late 2024.

If you could change one thing about the industry, what would it be?

If I could change one thing about the lash industry, it would be to establish higher and more consistent standards for training and certification. Australia has none. It’s terrible.

There is a significant need for standardized education and regulation to ensure that all lash artists are well-trained and adhere to best practices. This would not only improve the quality of services offered but also enhance the safety and satisfaction of clients, ultimately elevating the reputation of the entire industry.

All those little “bedroom or backyard salons”, like I like to call them, of girls learning off TikTok and deciding that’s enough, it something that really needs to be addressed by local councils.

You have just launched ‘Lash Link’ Can you tell us all about it? What inspired you to create this new product brand, who is it for and what are the features and benefits? What is unique about it?

For almost 5 years now, I have been umming and ahing about creating an “end-consumer” product, that people with allergies or sensitivities to lashes can wear. Not everyone can or wants to wear lashes and with the cost-of-living crisis, I wanted to develop something that could fill that gap. Lash Link is a DIY Lash Studio, that anyone can apply at home within 10 minutes; if you don’t like the upkeep of eyelash extensions, you are allergic, you want to save time, or you simply like to change it up every few days. The lashes are applied in little segments from underneath the natural lashes, but they can also be applied on top.

They can last for a very long time (10 plus days) BUT being a lash artist, I recommend changing up the look every 5-7 days.

I offer 3 different styles of lashes to suit most. It’s taken 12 months to create and launch.

What is on the agenda for the next 12 months?

Over the next 12 months, I have exciting plans to launch my new allinclusive membership for lash artists “The Lash Salon Start-Up Method”, which will heavily focus on business building skills, utilization of AI, Customer retention, marketing, Lash skills, and new trends etc.

I am also launching a mini membership for those that are struggling financially because courses can be quite expensive. This mini-membership “90 Days to Lash Success-From Start-Up to your first paying client” will only be $7 p/m.

I plan to introduce more innovative products under the Lash Link brand, based on ongoing research and feedback from my community. I would like to get the name out more and perhaps get department stores involved. I would also like to attend more industry events and workshops to foster collaboration and knowledge-sharing among lash artists worldwide. Ultimately, my goal is to continue supporting and empowering the lash community and have fun creating content and products for it.

@lashtribe

@lashlink_official

For the Love of Beauty

By Louise May

Julia McLachlan grew up in an entrepreneur family in Germany. All her life growing up she watched her mum build something out of nothing, which for that time stood out a lot in their country town.

When Julia completed her studies, it was set in stone to follow her Mums footsteps and step into a corporate career. Whilst it came easy to Julia, it was anything but fulfilling. Julia was always drawn to the beauty industry; she envied her hairdresser and her beauty therapist for always getting to work with the tools that she found fascinating. However, her parents made it clear that it wasn’t a “real job”

After 10 years in the corporate world, and feeling unfulfilled, Julia moved to Australia with her family to start anew. Starting from scratch again was scary, but she knew she had to. She took various courses and discovered her love for cosmetic tattooing.

Julia set up a room in her house and worked from home, just meaning to earning a little bit extra. But here is the thing… when Julia does something its usually all or nothing. Julia developed an obsession with learning more so every bit she earned went into more training.

Women came to her with all sorts of different problems and skin types. She couldn’t just offer cookie cutter brows. So, she focused on working with difficult skin, mature, sun damaged skin or old tattoos that needed correcting. With that she had found what really sparked happiness – in her clients and herself! Opening Highlight Brows & Beauty only 2 years later was a natural step…

Beauty Biz Editor Louise May recently caught up with Julia to find out more about her Industry journey and what else she has been up to!

You also created a wholesale business, ‘Beauty Stuff Australia’ can you tell us about this?

Beauty Stuff Australia was born from a lightbulb moment. As a new cosmetic tattoo artist, I had many questions about the best pigments and tools. The big suppliers were unhelpful and often lacked the knowledge themselves. After a disappointing trip to a supplier, I expressed my frustration to a friend, and we decided to create a better solution. Our mission is to raise industry standards by supporting artist no matter the stage of their business they are in, by lending a helping hand when it comes to learning about the products they use and accessing great training. We are now focusing on BROVI pigments which there has been a big demand for in Australia. The brand aligns with perfectly with our values of top quality and education!

Can you tell us about your distribution and your education & training platforms that are on offer?

We’ve created a beautiful training space where we host national and international trainers, providing top-tier PMU training. As artists ourselves, we ensure that our trainees have a comfortable and supportive learning environment. We provide all necessary products and assist with course promotion and logistics. Additionally, we have an extensive online platform that offers further training and resources.

You also opened ‘Highlight Brows and Beauty, When did you open the business and what inspired you to create the business?

Highlight Brows & Beauty was created in 2021, initially as a home salon. My inspiration came from a desire to create beautiful brows – that was it. The positive feedback and results from my early clients motivated me to keep learning and eventually establish a formal business.

Julia McLachlan

Can you tell us about the business, do you have a team? What services do you offer?

We currently have a team of five, and we’re continuing to grow. Our team places a high value on education and training, ensuring we stay at the forefront of the industry. We pride ourselves on having the best-trained artists who continually hone their skills through ongoing professional development. We offer a comprehensive range of services, including cosmetic tattooing for brows, lips, eyeliner, and areola, as well as brow and lash artistry and body sculpting. Our commitment to training and excellence ensures we can provide the highest quality services to our clients.

What sets Highlight Brows and Beauty apart from other Salons in the area, what makes you unique and what are you known for?

What sets us apart is our focus on individuality. Unlike many artists who can only do one or two styles, our clients have the freedom to choose the style that best suits them. We specialise in all styles of brow tattooing, including nano, combination, powder, and ombre brows. This versatility allows us to adapt to different skin types, ages, and personal preferences, offering truly personalised services. Additionally, we excel in corrective work, which requires a deep understanding of the art and science of cosmetic tattooing. It’s incredibly rewarding to improve something that a client has been unhappy with for years, providing them with results they love.

Who is your target audience? And what are your most popular services?

Our target audience is clients who seek natural, low-maintenance beauty solutions. Nano Brows have been in high demand, reflecting the trend towards more natural, fuller brows. Lip Blushing is another popular service, with clients preferring a subtle, natural look over bold colours. Our approach attracts clients who value quality and expertise, seeking results that enhance their natural beauty without the need for daily maintenance.

What trends are you noticing are on the rise in the industry?

There’s a clear trend towards low-maintenance beauty and less makeup, which cosmetic tattooing perfectly caters to. Clients are becoming more aware of the risks of going to untrained, inexpensive places and are opting for higher-quality services. There’s also a growing need for industry regulation to ensure client safety and maintain high standards. As clients become more educated about the benefits and risks, they’re increasingly seeking out reputable practitioners who can deliver safe, professional results.

What is on the agenda for the next 12 months for you and both businesses?

We have an exciting year ahead, participating in numerous conferences across Australia and New Zealand. This involves a lot of travel and opportunities to share our knowledge and learn from others. We’re also focused on continuously improving our offerings and staying at the forefront of the industry. Without revealing too much, we have a significant development planned for 2025 that Australian PMU artists can look forward to. It’s an exciting time for us and the industry, and we’re eager to continue raising the bar for quality and education.

@highlight_brows_and_beauty @beautystuffaustralia

10 Minutes with Jasmine Scarr

By Louise May

Introducing Jasmine Scarr, a passionate entrepreneur and the visionary founder behind Bella Bronze Tan and several successful beauty ventures. A proud mother of two, Jasmine balances her family life with a dynamic career in the beauty industry. From humble beginnings inspired by her beauty therapist mother, Jasmine has built a diverse portfolio of businesses and continues to innovate and inspire through her work.

Join us as we delve into her journey, exploring the drive and determination that fuel her ongoing success.

Tell is a bit about you.

I am a 38-year-old mother of 2 beautiful kids under 5, engaged to a wonderful man I met at Coachella in 2016 (that’s a fun story!) born and bred on the Gold Coast, and now live just outside of Airlie Beach - Farmer wants a wife in real life! I am the Founder and Owner of Bella Bronze Tan, Bella Bronze House of Beauty salons x 3, The Glow Space, Bella Bronze Tan Academy, Host of Beyond the Tanroom podcast and newly released co-host of Beauty and the Tea podcast with Kayla Zigic.

Where did your love for tanning & beauty all begin?

My mum was a beauty therapist, so I thought having focus in your living room at 7 was normal. She also studied to make her own creams to use which inspired me to do the same. She snuck me into a solarium when I was 16 and my love my salons started there. I then had my first spray tan at 18 and I knew from that day onwards that it would be my career.

With your diverse portfolio of businesses, what inspired you to venture into these different business models?

After mobile tanning for years, I rented a space to tan out of for 2 years. The idea to open a co work space was due to clients asking me where to get other services form, but as I had no skill set for or (or any interest in it if I am honest) I chose to open salons that other experts could rent from so we all work alongside each other and grow. The tan brand was to fill the gap in my salon and others on Instagram saw what the tans looked like and started to buy from me via Instagram - I had

no website. The academy was after years on training on the road and came to fruition during covid and the podcasts are because I love to talk and educate! It is my favourite thing.

What do you think are the key factors that have contributed to your success across these different ventures?

I have a good sense of judgment when it comes to people, and I am very open about the fact that I only hire clients. People that I have rapport with, that love tans, that respect myself and my business. I know when to give tasks away and outsource (most of the time) and I don’t micro manage - mistakes make growth.

What do you love most about what you do?

The feeling a tan gives you, nothing beats it! Absolutely nothing.

What are some of the biggest challenges you have faced, and what strategies have you employed to overcome them?

Moving up to North QLD has been a challenge - I love to train all my staff so not being able to and not being able to jump on the tools (as I say) when a crisis pops up has been very hard for me. Cash flow when opening salons is never fun but it is all an investment. Oh, and having a bad accountant - we have ALL been there!! That has been a hiccup in the past for me - beauty only accountants are so needed.

What drives you to operate several businesses?

I’m nuts, that’s all I can say. I opened 2 salons pregnant across 2018/19do not recommended - I lived off Maccas driving between Gold Coast and Brisbane daily ha-ha and had no rest. I thrive on a challenge, and I do first, think later. But I back myself and I know I can so that’s why I do it. I just love it that’s why I keep going.

How do you prioritise your time across all your businesses, to ensure each one thrives?

Living up here has forced me to work on the business only, which is needed but was a hard transition as I am a people person. I honestly fall behind in one area weekly then play catch up - but I have an amazing team that helps me run the business or it wouldn’t be possible.

You have just launched a new Podcast with Kayla Zigic from Socials for Salons; can you tell us about this?

I can! We are old friends from our early 20’s that are both mums now and love a chat and a laugh. In our opinion, the beauty industry can be too serious, so we are looking to lift the lid and have some fun. Telling real life stories (anonymously), talking about salon dramas that arise, tax issues, staffing and have really cool guests on that we vibe with.

What is one piece of business/life advice you have been given that has stayed with you?

Not to toot my own horn but the piece of advice is from my mouth that I live by. “Don’t say no, find a way to say yes” - all my staff/students/friends know this one and it means if you can find a way to make it work, do it. Say yes to the thing’s others say no to and watch what happens.

How do you balance business and personal life?

Badly! But I make sure I am as present for my kids as can be, and when I need to be on my phone, I let them know and make it as quick as I can. They know that if they want to be able to get on a plane, staying in a building that Mama needs to work sometimes and I am always honest about this with going away (how many days I’m gone and where etc).I have a great support network also that allows me to fly down to visit the salons and I know my kids are safe and loved. Others may not agree but my kids thrive on this.

How do you like to start each day and why?

Exercise is my therapy - I live for it. Pilates, cycle, weights you name it I love it - 5am daily!

What is your ideal way to spend a Sunday?

Coffee, bike ride with kids, grocery shopping lunch at the Eco resort (with a cheeky rose in hand), then home to play board games and watch a snuggle movie with the whole family

What are you currently watching/reading? I just finished The Bear - loved it! Reading for me is researching as my brain can’t focus (that’s the undiagnosed ADHD).

Fave music/song?

Kyle song, Fred Again - tiny desk version. It’s just beautiful and will play an important part in my life next year....

Fave food?

Asian fusion or Mexican

Fave drink?

AM: Iced long black with a dash of oat, PM: French Dry Rose with ice cubes in the glass or a Tommy’s Marg

What is on the agenda for the next 12 months?

Well, I am nuts... so something in the fitness industry is in my eyesight currently. I would love to do more public speaking in the industry and grow the podcast community. I have a huge party planned for October as its the brand + salons 10th birthday this year. WILD

Oh, and we launch into a chemist chain in August - 110 stores nationally so I dare say it just the beginning!

@bellabronzetans @theglow.space @bellabronzetanacademy @beyondthetanroom @beautyandthetea_podcast

The Skin Scientist

By Louise May

Aida Anani was born in Australia and spent a significant portion of her life growing up in the UAE. Growing up Aida struggled with acne from a young age, which had a profound impact on her self-esteem. Her skin insecurities led her to constantly seek out and try new skincare products, especially during her teenage years. This personal journey through various skincare challenges sparked a deep interest for Aida in the skin industry.

Experiencing first-hand the impact that skin issues can have on one’s confidence and overall well-being inspired Aida to learn more about skincare and its transformative potential.

Her quest for effective solutions and a genuine desire to help others navigate their skin concerns motivated her to pursue a career in this field. This determination influenced Aida’s educational pathway for the past several years in which she has completed a bachelor’s degree in biology, a master’s degree in nursing as well as many other skin and health related courses. Aida was driven by a vision to not only improve her own skin but also to empower others with the knowledge and treatments that can make a real difference in their lives.

With this passion and determination, Aida founded The Skin Scientist. Her goal was to create a clinic that offers personalised, science-backed skincare solutions to address a wide range of skin issues. Aida wanted to ensure that everyone who walks through her doors feels understood, supported, and confident in their skin. The journey from her own struggles to establishing The Skin Scientist has been incredibly rewarding, and it fuels her commitment to helping their clients achieve their best skin health.

Beauty Biz Editor Louise May chats with Aida Anani about The Skin Scientist Clinic and her brand of choice to partner with, Circadia.

How does being a nurse-led skin clinic influence the treatments and services you offer?

The fact that The Skin Scientist is a nurse-led skin clinic significantly influences the treatments and services we offer, ensuring they are both highly professional and clinically sound. Our approach to skincare is deeply rooted in medical expertise and a commitment to evidence-based practices. We bring a high level of clinical expertise to every procedure, ensuring care, precision, and attention to detail. Our treatments are grounded in the latest scientific research, providing clients with the most effective and up-to-date solutions. Our background in nursing equips us with the skills to conduct thorough skin assessments, allowing us to create highly personalised treatment plans that address each client’s unique needs. Our medical background enables us to offer advanced skincare services such as medical-grade peels, micro-channelling, and laser treatments, all performed with a deep understanding of skin physiology. Nursing is more than just being able to perform advanced procedures, it is a way of communicating, providing fundamental care and being emotionally present to your clients in times of need. This skill gained throughout my nursing education

allows me to better support and empathise with my clients throughout their skincare journey and ensures they are comfortable not just in their treatment bed, but also in themselves.

Could you explain what sets your clinic apart from others around you?

The Skin Scientist stands out among local clinics by offering a comprehensive approach to beauty and wellness that includes clinical facials, cosmetic injections, and holistic solutions. What sets us apart is our commitment to personalised treatment plans, crafted after thorough consultations to address each client’s unique needs and aesthetic goals. Our team of highly trained professionals, including registered nurse and licensed aesthetician, brings extensive expertise to ensure all treatments are safe and effective. Further, the ongoing training and support of all the reputable brands we work with reassures us we have the best resources available. We pride ourselves on using advanced technology and innovative techniques, staying at the forefront of the industry to deliver the best possible results. Our holistic approach to beauty integrates considerations of nutrition, lifestyle, and overall well-being, ensuring that our clients achieve long-lasting and naturally beautiful results. Our clinic is designed to provide a luxurious and comfortable environment, ensuring that every visit is a pleasant and rejuvenating experience. At The Skin Scientist, we are dedicated to helping our clients look and feel their best through a nurturing and supportive approach that promotes overall well-being and confidence.

How do you ensure that your clients are well-informed and comfortable with their treatment plans?

Education and transparency are fundamental to our approach, and we have several strategies to ensure our clients are well-informed and comfortable with their treatment plans. First, we provide thorough consultations where we take the time to explain each client’s skin condition, the underlying causes, and the available treatment options in detail. We use visual aids and diagrams to help clients understand complex concepts easily.

We also offer personalised treatment plans tailored to each client’s specific needs and goals. During the planning process, we discuss every step of the treatment, including what to expect during and after the procedure, potential side effects, and the anticipated results. This helps clients feel more prepared and confident in their treatment choices.

In addition, we provide comprehensive written materials and resources, such as brochures and aftercare guides, so clients have access to important information even after they leave the clinic. Our

Owner & Founder Aida Anani

commitment to ongoing education extends beyond the initial consultation, as we are always available to answer questions and provide additional information as needed.

Transparency is maintained by discussing all costs upfront, ensuring there are no hidden fees or surprises. We also encourage clients to ask questions and voice any concerns they might have, fostering an open and honest communication environment.

We follow up with clients post-treatment through text messages and phone call updates, promoting ongoing education and support. This type of one-on-one care has garnered much positive feedback and has become a hallmark of our practice. These follow-ups help us monitor progress, address any issues, and adjust treatment plans as necessary, ensuring continuous support and client satisfaction.

Describe the level of customer service in your clinic.

At The Skin Scientist, we pride ourselves on delivering an exceptional level of customer service that truly sets us apart. Our commitment to making each client feel heard and valued stems from my personal experiences growing up. I encountered poor customer service when seeking help for my own skin issues, and those experiences have profoundly shaped our approach to client care.

We ensure that our clients benefit from one-on-one access to our team, providing personalised attention and care tailored to their unique needs. We frequently check in with clients post-treatment through messages to ensure their satisfaction and promptly address any concerns they might have. This proactive engagement not only resolves issues quickly but also reinforces our commitment to their well-being. Our dedication to personalised service is often cited by clients as a primary reason for choosing and staying with us. Word of mouth has significantly contributed to our growth, with many clients switching to us after hearing about the exceptional care we provide. We know that this attention to detail is deeply appreciated and frequently boasted about by our loyal clients. From the moment clients walk through our doors, we strive to exceed their expectations. Our consent forms are clear and concise, and we make the entire process as smooth and stress-free as possible. We ensure clients are well-informed by emailing them comprehensive aftercare information and offering flexible payment options to accommodate their needs. Additionally, we go above and beyond by offering afterhours messaging and free Instagram consultations to cater to the broader curious community. These modalities reflect our genuine care for clients, ensuring they feel valued and supported at all times.

The support and involvement of my family in building and running The Skin Scientist has created a warm, welcoming

environment. We treat our clients like family, ensuring they feel at home and cared for. This nurturing atmosphere contributes to the overall positive experience our clients have with us. From a drink offering on entry, the option of adjusting temperature and lighting in each room, to a clean fully equipped bathroom solely for patients, I ensure clients are treated like they are part of my family and are comfortable in their time with us.

Customer service extends beyond the way we treat our patients at the clinic. I have made it quite known that customisation is everything in my clinic. From towels, to pens, coffee coasters, client cards, treatment plan folders and even to the hand towels used to dry hands in the restrooms, our commitment to a customised experience is reflected at every turn of the eye. It is in the details I put effort into that I see the most positive response and gratitude from my clients. It shows I care.

For me, it’s never about the money in this industry, which is unfortunately why so many people have bad experiences elsewhere. My focus is on creating lasting bonds with our clients that surpass any skin condition. By maintaining this high standard of service, we’ve built a reputation for excellence that resonates deeply with our clients, attracting new ones and fostering long-term loyalty.

Your clinic offers a range of holistic services, how do these complement your skin treatments?

At The Skin Scientist, we’re excited to announce the upcoming introduction of intravenous (IV) therapy as part of our holistic approach to skincare. Drawing from my background as a nurse, I understand the intricate relationship between skin health and overall well-being. This knowledge informs our comprehensive services, including skin supplements, dietary expertise, lymphatic drainage, LED Light Therapy and more, which are designed to complement our skin treatments.

Intravenous (IV) infusion therapy delivers essential vitamins, minerals, and antioxidants directly into the bloodstream, ensuring maximum absorption and effectiveness. This therapy supports skin health from the inside out by providing nutrients that promote cellular repair, hydration, and detoxification. IV infusion therapy can accelerate the healing process, improve skin clarity, and boost overall vitality, making it an excellent complement to our topical and procedural skin treatments. Diet plays a significant role in skin health. Our dietary expertise involves personalised nutritional recommendations that focus on foods known to benefit the skin. Drawing on my nursing education in diet and health, I educate clients on how to incorporate antioxidant-rich fruits, vegetables, lean proteins, and healthy fats into their diets to combat inflammation, reduce acne, and slow the aging process. Moreover, incorporating skin supplement recommendations ensures we are staying proactive and harmonious in our holistic approaches.

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From left to right. Aida (Registered Nurse) in the middle Zahraa (Dermal Therapist in Training) and on the right Sally (Laser Hair Removal Specialist)

Acne, for example, can often be exacerbated by imbalances in gut microbiota or hormonal fluctuations, while pigmentation can be influenced by hormonal changes and inflammation in the body. By integrating scientific evidence and drawing on my nursing background, we provide tailored recommendations to support skin health from within. While we offer guidance based on our expertise, we emphasize the importance of consulting with a registered dietitian for personalised dietary advice. Our goal is to empower clients to understand the complex interplay between diet, lifestyle, and skin health, allowing them to take proactive steps towards achieving clear, radiant skin.

Circadia is the skincare brand you use and recommend in the clinic, why did you choose Circadia, and what do you love about it?

Circadia is the brand we use and wholeheartedly recommend for our clients at The Skin Scientist, and there are several compelling reasons why it stands out as our brand of choice.

Firstly, Circadia products are founded on the principles of chronobiology, which is the science of natural circadian rhythms. This innovative approach ensures that their products work in harmony with the body’s natural cycles, optimising the skin’s repair and rejuvenation processes. This unique focus on the skin’s biological clock is one of the key aspects that drew us to Circadia, as it aligns perfectly with our commitment to holistic and science-backed skincare solutions.

Another aspect we love about Circadia is the diverse range of products they offer. Whether addressing specific concerns like acne, ageing, or pigmentation, Circadia’s comprehensive product line allows us to customise treatment plans that cater to the unique needs of each client. This versatility is invaluable in our clinic, as it ensures we can provide targeted and effective solutions for a wide variety of skin conditions. Additionally, Circadia products are designed to build up and strengthen the skin over time. Their formulations include powerful, scientifically proven ingredients that not only address immediate skin concerns but also promote long-term skin health. This emphasis on sustained improvement and overall skin resilience is something we highly value, as it helps our clients achieve and maintain radiant, healthy skin. What truly sets Circadia apart is the thoughtful and multifaceted approach of their products. From leveraging cutting-edge scientific research to offering a broad spectrum of tailored solutions, Circadia embodies the excellence we strive to provide in our clinic. This synergy between the brand’s philosophy and our own approach to skincare is why we chose Circadia and continue to love and trust their products for our clients.

How do Circadia support you in reference to education and training?

Circadia provides comprehensive support in education and training, ensuring that our team is always at the forefront of the latest advancements in skincare. They offer an extensive range of educational resources, including detailed product knowledge, treatment protocols, and the science behind the formulations. A key component of this educational support is the Circadia University, which offers a structured and in-depth curriculum. This program covers a wide array of topics essential for skincare professionals, from foundational knowledge to advanced techniques.

Regular webinars and YouTube videos conducted by industry experts keep us updated on new techniques and trends, enhancing our skills and knowledge. In addition to their formal training programs, the support from Circadia ambassadors has been invaluable. We have built strong relationships with these experts, who are always just a phone call away. Whether we have a quick question or need detailed advice, their prompt and knowledgeable responses help us deliver the best possible care to our clients.

They also provide ongoing support through access to their online portal, where we can find a wealth of information, including training videos, case studies, and marketing materials.

This continuous education and training from Circadia, combined with the personalised support from their ambassadors, empower our team to deliver exceptional results for our clients. Their commitment to our professional development is a crucial factor in maintaining the high standards of care and innovation that define our clinic.

Looking ahead, what are your goals for The Skin Scientist? Looking ahead, our goals are centred on growth, innovation, and continually enhancing the quality of care we provide to our clients. We aim to expand our range of services and introduce cutting-edge treatments that align with the latest advancements in skincare technology. This will ensure that our clients always have access to the most effective and upto-date solutions for their skin concerns.

One of the exciting innovations we are planning to introduce a series of cosmetic nursing procedures.

We are also exploring the introduction of personalised skincare regimens using AI-driven skin analysis tools. This technology will allow us to offer even more tailored treatments based on precise skin assessments, enhancing the efficacy of our skincare plans.

Additionally, we are looking to expand our holistic wellness offerings, incorporating more integrative therapies that support overall health and well-being. This includes nutritional counselling and stress management techniques, which are crucial for maintaining healthy skin.

Education remains a cornerstone of our mission, so we plan to host more workshops and seminars to empower our clients with knowledge about skincare and healthy lifestyle practices. By fostering a community of wellinformed clients, we can help them make better decisions for their skin health.

Overall, our vision for The Skin Scientist is to continue evolving as a leader in the skincare industry, always prioritising the needs and well-being of our clients. We are committed to staying at the forefront of skincare innovations and maintaining the highest standards of service and care. This forward-thinking approach ensures that The Skin Scientist will not only meet but exceed the expectations of our clients in the years to come.

@theskinscientist.syd @circadia @circadia_aus

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The Story Behind Dr. Tanya

By Louise May

Dr. Tanya Unni was inspired to create her skincare line and specialise in skin and dermatology when her son was first diagnosed with eczema. As a doctor, she went straight to medicine and tried prescription creams, but it was her mother’s use of adding in coconut oil that proved to be a transformative and effective remedy for her son’s condition.

The unique combination of medical and natural creams that cured her son’s condition inspired the start of a skincare line that harnesses the very best that nature has to offer, while integrating cutting-edge medical technology to provide effective and transformative skincare solutions.

We chat with Dr. Tanya about her skin clinic and range of skincare products.

Can you tell us your background?

I am a qualified General Practitioner and was fortunate enough to be trained in one of the most prestigious institutions in London. As a member of both the Royal College of General Practitioners in the UK and the Royal Australian College of General Practitioners in Australia, I have earned a reputation as an experienced physician with a broad range of expertise.

My special interests lie in Dermatology, Cosmetic Medicine, Women’s Health, and Mental Health, coupled with my vast experience in Cosmetic Medicine. For skin problems, I commonly consult patients for any skinrelated issues, including rashes, pigmentation, darkening of the skin, and itching, and I am passionate about finding a sustainable solution for them.

Can you tell us about the Dr. Tanya Clinic?

The Dr. Tanya Cosmetic Clinic is in Hope Island, QLD. It has a wide range of bespoke cosmetic treatments on offer to address various issues and concerns. Some of the treatments and services available include consultations for reducing wrinkles, volume loss, contouring, skin laxity, and hydration. The clinic takes a personalised and unique approach to cosmetic procedures, ensuring that each treatment is tailored to the individual’s goals and needs.

Dr. Tanya

At Dr. Tanya Skin Clinic, one key aspect that sets the clinic apart from others in the industry is that it is doctor-owned and operated. I myself consult from the clinic three days a week, working closely alongside our experienced skin therapists. This close collaboration allows for a holistic approach to treating acne and other persistent skin concerns, combining medical expertise with advanced skincare solutions.

You emphasise a holistic approach to health and beauty in your treatments and care provided at your clinic?

By being a medical professional and the involvement I have in the consultation and treatment process, it becomes possible to address not only the external symptoms but also underlying medical and lifestyle factors that may contribute to skin issues. Medical knowledge and expertise enable the identification and management of any underlying health conditions or factors that may affect the skin. This could include hormonal imbalances, nutritional deficiencies, or certain medications that may impact skin health. In addition, my medical expertise allows for a more integrated approach, combining medical treatments with skincare procedures and personalised lifestyle recommendations. This means that patients can receive a more well-rounded and tailored approach to their specific needs and goals.

What motivated you to create Dr. Tanya Skincare?

My upbringing in India exposed me to the benefits of Ayurvedic medicine, which emphasises a holistic and natural approach to health and wellness that considers the mind, body, and spirit. This perspective contributed to the development of the Dr Tanya Skincare products that combine the age-old benefits of Ayurvedic rituals with the latest advances in modern skincare science. My medical background also played an integral role in the development of the Dr. Tanya Skincare products. My expertise in dermatology and skin health has allowed me to create unique formulations that are backed by science while still being gentle and effective.

What skin concerns does Dr. Tanya Skincare primarily address?

The Dr. Tanya Skincare addresses a wide range of skin concerns, such as hydration, anti-ageing, and protection from environmental stressors. Our products are formulated to be suitable for all ages, however we see individuals anywhere from the ages of 20 to 60+ incorporating our products into their regime.

What sets Dr. Tanya Skincare apart from other brands?

Dr. Tanya Skincare sets itself apart from other brands in several ways. Firstly, the brand combines 20 years of medical expertise with clean and thoughtfully curated formulations. This means that our products are built on a foundation of scientific knowledge and are carefully crafted using potent ingredients from around the world. The Dr. Tanya Skincare brand takes pride in developing and producing clean, natural skincare formulas locally, as a 100% Australia-made brand. This ensures a high level of quality and control. Lastly, all the Dr Tanya Skincare products are manufactured at a six-leaf energy-rated commercial facility on the Gold Coast, Australia.

Looking ahead, what are your future goals?

Dr. Tanya Skincare’s future goals include expanding its global presence, introducing innovative formulations, and maintaining a focus on product quality and efficacy to continue growing the brand on an international scale. It’s an exciting time for the business!

@drtanyaofficial

@drtanyacosmeticclinic

@drtanyaskincare

Introducing VITAMAN OzC Vitamin C Serum: The Ultimate Skin Transformation with the Power of Australian Natural Botanicals.

VITAMAN, an Australian leader in men’s natural skincare and grooming since 1999, is proud to announce the launch of its latest product: OzC Vitamin C Serum. This groundbreaking serum, crafted with a blend of organic botanicals, is set to redefine men’s skincare by offering men what they’ve always craved: a more handsome, youthful appearance.

OzC Vitamin C Serum is uniquely designed to invigorate, revitalise, and transform men’s skin. Its secret ingredient is concentrated Kakadu Plum - Australia’s most cherished Vitamin C source, which is known for reducing wrinkles and boosting skin luminosity. Combined with the pure Kakadu Plum is Sodium Ascorbyl Phosphate (another stable Vitamin C), Niacinamide, and Hyaluronic Acid, all of which raise the bar on men’s skincare. OzC Vitamin C Serum tackles a range of common men’s skincare problems, including pore size, pigmentation, redness, and uneven skin tone.

www.vitaman.com.au.

Launch of Lash Link DIY Lash Studio Eyelash Extensions Kit

Lash Link is excited to announce the launch of the innovative Lash Link DIY Lash Studio, designed to transform the home or on the go eyelash extension experience.

Developed by Julia Mann, a veteran lash artist with over 14 years of experience, the Lash Link Kit addresses common concerns with traditional eyelash extensions such as allergies, time management and the high cost of professional services.

The kit offers a user-friendly, safe alternative that lasts up to seven days and allows for a customisable lash experience from the comfort of home or whilst traveling. Several lash segments are applied from underneath or the top of the lash line, slightly overlapping, and “linking up”

The kit is travel ready and contains all tools that are needed for at home or on the go Lash applications. With a full Kit, you can apply up to 12 fully customised lash looks!

From a subtle, classic look to bold, voluminous lashes, mix up your style and match it to your vibe. For more information on the Lash Link DIY Lash Studio Eyelash Extensions Kit and to view upcoming tutorials, please visit www.lashlink.com.au

BDR Medical Beauty skincare

Australian Colour Technologies was established by Georgie Westley and Kelly Inglis, wellknown award-winning figures in the Australian cosmetic tattoo and beauty industry for over two decades.

Georgie and Kelly, accomplished entrepreneurs, have founded and managed their own skin and tattoo clinics in Victoria. They are respected beauty therapists with a keen eye for premium skincare and client outcomes, solidifying their positions as industry leaders.

Their initial success with their first partnership company Australian Colour Technologies, importing Goldeneye Micropigmentation led them to discover the BDR Medical Beauty skincare line during a company retreat in the Maldives. After an intensive week of training, they were convinced that BDR was a perfect fit for Australian shores.

Following a year of testing the procedures and products in their clinics and validating the brand as both luxurious and results-oriented, they were confident that Australians would embrace the brand’s scientific approach and quality.

Crafted by expert aestheticians, chemists, and doctors, BDR Medical Beauty strikes a harmonious balance between efficacy and skin health, emphasising stringent formulation standards, cutting-edge innovation, and nourishing ingredients.

Skincare should deliver results while providing a delightful sensory journey. From sumptuous product textures to subtle natural scents, elegant packaging, and effective yet soothing treatments, BDR Medical Beauty skincare offers a luxurious self-care experience.

A clean beauty range that prioritises safer and more sustainable ingredients while avoiding those that are potentially harmful to human health and the environment. A Clean beauty product is safe, non-toxic, and has transparent labelling of ingredients. BDR Medical Beauty delivers products FREE from silicones, phthalates, microplastic, mineral oil and parabens.

BDR Medical Beauty believe that what you apply to your skin is as crucial as what you consume internally. They merge the world’s most valuable crueltyfree natural ingredients with advanced science to create transformative skincare and outcomes. www.bdrmedicalbeauty.com.au

ASCD is excited to announce the return of the Emerging Trends in Cosmetic Dermatology Symposium for 2024!

Join ASCD on November 17th, 2024, for this one-day symposium, held at on at Crown Conference Centre, Melbourne, where they will delve into the latest developments, emerging trends, and transformative innovations in cosmetic dermatology over the past year.

With limited spots available, make sure to register now to secure your spot. www.ascd.org.au

Website Builder For Beauty and Aesthetic Businesses

In a world where first impressions are everything, having a captivating online presence is essential for success in the beauty and aesthetic industry. Digital Health Co understand the challenges faced by small salons and clinics in establishing a professional website that not only reflects their brand but also drives bookings and enhances customer experience. That’s why Digital Health Co are thrilled to announce the launch of Aesthetic Ally, Australia’s first website builder designed exclusively for beauty and aesthetic businesses. With its intuitive platform, salon & clinic owners can now create a stunning website quickly, without the need for any technical expertise or hefty investments. Our mission is simple: to empower beauty and aesthetic businesses to thrive in the digital landscape by providing them with the tools they need to shine online.

“We know how it feels when business owners hold their breath every time they look at their outdated website, the angst they feel when their website doesn’t reflect their professionalism in the clinic. Perhaps they’ve also wasted too many hours trying to build a website on platforms that don’t meet their needs for both professionalism and simplicity. The goal of Aesthetic Ally is to make sure they can finally breathe out,” explains Marnina Diprose, COO of Aesthetic Ally & Digital Health Co.

Key features of Aesthetic Ally include:

● Easy-to-Use Interface: Our platform boasts a user-friendly interface that allows salon owners to effortlessly add their imagery, branding, and copy into a drag-and-drop builder.

● Stunning Templates: Businesses can choose from a range of aesthetically clean and beautiful templates tailored specifically to the industry. Whether they’re a skincare clinic, hair salon, or makeup artist, a perfect design suits any brand.

● Essential Pages: Businesses can create essential pages for their website including about, treatment, and case study pages.

● Auto-Generated Legal Pages: We understand the importance of compliance in the beauty industry. That’s why Aesthetic Ally automatically generates legal pages to ensure that all websites are fully compliant with industry regulations.

● Seamless Booking Integration: Businesses can drive bookings and streamline the appointment process with built-in pop-up windows to fill last-minute appointments and cancellations.

Whether beauty and aesthetic business owners need a website as quickly as an express facial, have a limited budget, or simply want something small but beautiful and functional, Aesthetic Ally is here to support them every step of the way.

“We believe that every beauty and aesthetic business deserves a professional online presence that reflects their unique brand and values,” added Marnina Diprose. “With Aesthetic Ally, we’re levelling the playing field and empowering small businesses to compete confidently in the digital age.”

Aesthetic Ally is a SaaS software of Digital Health Co. For more information visit www.digitalhealthco.com.au/aa www.aesthetically.online

BEAUTIES & THE TEA

If you love beauty and business advice with no filter, inspirational chats with beauty high flyers and a side of piping hot tea then you will love this!. Hosts Kayla Zigic from Socials for Salons and Jasmine Scarr from Bella Bronze Tans, come together with 40 years combined salon experience and decided it was time to lift the lid on not only some of the juiciest topics but real-life salon emergencies, advice and stories to help you get through your lunch break or drive home.

Available to listen on Spotify and Apple. @beautiesandthetea

is a

business management software built for salons, spas, clinics and barbers. Celebrating 30 years as a global industry leader and innovator, we have helped thousands of salon owners worldwide to run successful businesses.

• INDUSTRY NEWS

Timely Appointment Software Kicks off the Beauty Expo weekend with the first Beauty Besties and Bubbles event. It’s not easy in the industry at the moment, with clients taking longer to re-book, cutting out services altogether and generally spending less money. Timely Software is hosting a day of pure fun for the industry, amazing food, drinks (nonalcoholic options available!) while seeing some leading industry innovators showcase their techniques.

Bee Czarnota, founder of the visionary BEETOX Method, will demonstrate her unique approach that integrates lymphatic drainage, advanced facial sculpting techniques, and holistic wellness practices, demonstrating the power of innovation to create differentiation and drive revenue in a crowded market.

Lia Trebilcock, founder of Skin Education International, is an esteemed skin therapist and international educator with over 20 years of experience in holistic and advanced skin therapy. Lia will be running an exclusive session on the practical application of professional skin needling. This comprehensive workshop is designed for dermal therapists, beauty professionals, and cosmetic nurses who are eager to elevate their expertise in one of the most sought-after skin rejuvenation techniques. Before, between and after the sessions there will be food, drinks and a chance to kick back and catch up with your besties, on Timely!

The Beauty, Besties and Bubbles event will be held at L’Aqua in Darling Harbour, Sydney, walking distance from the Beauty Expo. It will run from 10-3.

Tickets are $27, and Timely is offering a buy-one get one ticket free offer while there is availability.

Purchase tickets on Event Brite by searching for Beauty Besties & Bubble or go to this link https://www.eventbrite.com/e/beauty-besties-bubbles-timely-event-tickets-911860267607

Omorfi Active Skincare Wins GOLD Medals in 2024 Universal Beauty Awards! Australia-made and owned skincare brand, Omorfi Active Skincare has been crowned a 2 x GOLD MEDAL Winner in the inaugural 2024 Universal Beauty Awards, celebrating inclusive beauty across the globe!

Omorfi Active Skincare was recognised as a gold medal winner in two categories – winning Best Firming Eye Cream for their popular Eye Firming Peptide Cream and an Editor’s Choice gold medal for the high-performance Cell Renewal Vitamin A Palmitate!

The brand also boasted results in 5 other categories, including:

BRONZE MEDAL

Best Gel Cleanser – Omorfi Gentle & Hydrating Lactic Acid Cleanser

Best Anti-Blemish Product – Omorfi Skin Correcting Niacinamide Formula

HIGHLY COMMENDED

Best Hyaluronic Serum – Omorfi Hydrating Hyaluronic Acid 1% Serum

Best Moisturiser – Omorfi Multi Vitamin Skin Balm

Best Luxury Serum – Omorfi Revive B Serum

Across the global beauty industry, the Universal Beauty Awards has been deemed one of the most prestigious, created for all beauty brands, across all sectors, for all countries. Developed in response to the Global Makeup Awards, the UBAs inclusive, received over 700 entries across over 100 categories with their move to be a more inclusive platform, embracing all beauty categories from makeup, skincare, devices, body care, fragrance and haircare.

Says Omorfi Creator & Founder, Ang Domagala, “Winning these accolades – especially 2 x GOLD MEDALS - and being recognised on an international awards platform is just simply mind blowing! To have our products judged by 6 skin care experts from across the globe as GOLD & BRONZE medal winning and highly commended is absolutely an affirmation that Omorfi is world-class which is what I have dreamed of for the brand.”

Developed and made in Australia with natural ingredients and no nasties, Omorfi Active Skincare encourages you to say goodbye to fillers and fluff, and hello to pharmaceutical-grade solutions that do what they say and deliver beauty that’s more than just skin deep – it’s skincare with a purpose! www.omorfi.com.au

VITAMAN is a natural, Australian made Hair, Skin + Body Wellness brand Est Sydney 1999.

VITAMAN has been a pioneer in men’s grooming with award winning products, treatments and experts with years of industry experience, helping guys solve their grooming problems, naturally. Whether you have male clientele or not, female clients love buying gifts for their partners and sons. We’re celebrating our 24th year working with Beauty Therapists, Hairdressers & Barbers worldwide to improve their customer experience & profitability.

Now is a perfect time to be part of this billion-dollar industry. We’d love to work with you!

Create a wholesale account @ www.vitaman.pro All enquiries and requests for samples @ info@vitaman.com.au vitamanglobal | vitamanglobal

Watch Your Patients’ Faces Light Up When They See You This Winter!

By Louise May

This winter get ready to be the reason your patients radiate sunshine, even on gloomy days that challenge their skin (and well-being).

Our skin is the one part of our bodies that consistently comes into contact with the rest of the world. In winter skin faces fresh challenges from harsh and constantly changing weather conditions - but with the latest advancements in LED technology, you can now offer your patients a revolutionary way to thrive throughout the season.

The Dp Dermaceuticals L.E.D.™ Face Mask

L.E.D. face masks can reduce redness and puffiness - but not all L.E.D. face masks are created equally. The TGA approved Dp Dermaceuticals L.E.D. face mask is a medical grade device unlike other masks. It emits red light (at 633nm) and near-infrared light (at 830nm) and clinical studies have shown that these wavelengths stimulate the cells that produce collagen and elastin . The result is visibly reduced wrinkles, and improved blood flow for naturally plumper, hydrated and refreshed skin with just one 10-minute session. It can also assist with healing after skin rejuvenation treatments such as microneedling, laser resurfacing, and peels.

Innovative Design

Dp Dermaceuticals L.E.D. face mask is brought to you by the world’s #1 microneedling company, makers of Dermapen 4™. It’s portable, rechargeable and its lightweight, flexible silicone moulds to every face and body shape, making it comfortable and non-claustrophobic. The mask’s hygienic, smooth surface is easily cleanable and is designed to work in synergy with topical creams like the Dp Dermaceuticals LUMAFUSE™ HYDROGEL SHEET MASK.

Under The Mask

LUMAFUSE HYDROGEL FACE SHEET MASK is an intensely hydrating jelly-like sheet mask. It can be used as a stand-alone mask but it’s also designed to allow LED light to absorb through the hydrogel, meaning patients can use it with the Dp Dermaceuticals L.E.D. mask or other LED clinic devices for upgraded LED Therapy.

Together they work in synergy to maximise rejuvenating light penetration into the skin and infuse Niacinamide, Sodium Hyaluronate, Camellia Sinensis Leaf Extract, Liquorice Root Extract and other restorative actives in LUMAFUSE deeper into the skin. In a clinical study 98% of subjects agreed skin felt FIRMER, 95% agreed skin was BRIGHTER and PLUMPER and 96% agreed fine lines appear LESS VISIBLE.

The Dp Dermaceuticals L.E.D. Range

The Dp Dermaceuticals L.E.D. face mask is part of a range of that includes NECK & DÉCOLLETÉ and HAND lightweight, flexible and fully portable silicone masks delivering the same rejuvenating red (630nm) light and near-infrared (830nm) light. They’re clinically proven to reduce fine lines, wrinkles, age spots, sun damage, and pigmentation, while simultaneously improving skin tone and texture.

The LED NECK & DÉCOLLETÉ MASK SET can also be swivelled for use on the back and shoulders, the ideal position to make use of its ability to help alleviate pain by increasing blood flow and relaxing muscles.

Wellbeing Benefits

LED therapy does even more than lighting the way for beautiful skin, better sleep, more energy, and less stress. It can help lull patients into a restful state too and sleep and relaxation are vital for optimal mental health and energy levels. You may also hear from your patients that a change in seasons can sometimes coincide with a change in mood. This lack of energy is often referred to as Seasonal Affective Disorder (SAD), and it’s thought to be caused by reduced light exposure as the days get shorter and darker.

The Dp Dermaceuticals L.E.D. mask is a mood booster that offers your patients a natural way to lighten their mood through the winter months by promoting the production of SEROTONIN - a naturally occurring chemical essential for sleep, well-being and happiness.

Contact your distributor and share the very best in LED therapy technology with your patients with the Dp Dermaceuticals L.E.D. face mask from the World’s #1 Microneedling Company, DermapenWorld.

www.DermapenWorld.com

1 Birch J. Study to evaluate the efficacy of D Dermaceuticals L.E.D. FACE in treating the signs of skin ageing. April 2020.

2 Birch J. Open label study to evaluate the efficacy of Dp Dermaceuticals L.E.D. FACE and Dp Dermaceuticals LUMAFUSE HYDROGEL SHEET MASK in treating the signs of skin ageing. Version 2.

3 Birch J. Study to evaluate the efficacy of D Dermaceuticals L.E.D. FACE in treating the signs of skin ageing. April 2020.

Meet the Laura Mitchell

Laura Mitchell is originally from the UK and has worked in the beauty industry for 12 years, from beauty salons to doctors clinics. Her thirst for knowledge originally led her to want to become a teacher, however, a part-time role at a beauty salon back in England in 2011 derailed these plans and Laura quickly fell in love with the environment of such a magical place.

She distinctly remembers discovering the admiration she had for the clinicians and the way they interacted and helped their clients. Laura soon enrolled in a beauty therapy certification. This desire to deepen her knowledge in beauty and skin eventually led her to Australia, where she knew the industry was world- class. When Laura arrived in Australia back in 2017, she took every possible opportunity to learn and refine her Beauty Therapy practices. Laura’s inquisitive nature brought her to several clinics where she was introduced to how to really care for the skin, as well as work with a range of modalities and everything else in between. Laura was beginning to work within the Dermal Therapy space, and she was hooked!

Laura has been a therapist at James Vivian for almost 2 years now and for the first time in her career, her thirst for knowledge is being met and she can’t wait to see what the next few years bring. She is also one of the 2023 ABIA Beauty Squad winners!

Editor of beauty Biz Louise May chats with Laura about work, life and her time in the Beauty Squad House, with a little fun thrown in at the end…

What kind of treatment is your favourite why?

My ride or die treatment has to be Morpheus 8 by Inmode. The game changer that is Morpheus 8 is a combination of skin needling and radio frequency. Morpheus 8 can be used for a variety of skin concerns across the face and body and is my go-to for acne scaring, skin laxity, stubborn adipose tissue, texture irregularities, cellulite and stretch marks. The list never ends! I adore this treatment as it’s minimally invasive and the results from a course of treatments are outstanding. I can always rely on this device to change my clients lives for the better (huge statement I know).

How do you manage life and work balance?

This is a super important part of my life that I have often struggled with in the past. Historically, I used to over work myself and get burnt out very easily. Over the past 5 years I have been able to better manage my work life balance by finding ways to switch off while outside of the clinic through meditation and Pilates. At James Vivian there is a huge support on health and mental wellness and as a team we all support one another’s physical and mental health journeys. When I’m at work my main focus is always my clients and I always give 110% which means I my downtime is all about spending time with friends and family to reset and appreciate the hard work that I put in. If I am not feeling my physical and mental best, I cannot perform at my best for my clients.

Laura Mitchel

Beauty Squad with Gay Wardle

Beauty Squad with Jasmine Scarr for Timely

Who inspires you in the beauty industry and why?

I am inspired by so many trainers/therapists/mentors in our amazing industry, but I have always been in awe of Maria Enna-Cocciolone, the founder of Inskin Cosmedics. When I first landed in Australia, I worked in a small skin clinic who introduced me to O Cosmedics. When I discovered the philosophy of the brand, their focus on mindfulness and their powerful formulations, I was in love. I have been kicking skin goals ever since. Inskin have amazing education for therapists all round Australia, their focus being on the importance of active ingredients for optimal skin health. Maria is a skin guru who has created an empire in our industry and has inspired me from the beginning.

If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why?

It would have to be the fabulous Chiza Westcar, a Nutritionist, menopause wellness coach and Dermal Clinician. Chiza is a wealth of knowledge, recognising the vital connection between gut health and skin health. She has a unique holistic approach to skin health and overall well-being. I would love to spend a day with Chiza to chat all things women’s health. Chiza is so empowering and an inspiration, teaching women on how to manage their ever-changing hormones to live life to the fullest.

How important is training and education for you?

Training is undoubtably a huge and crucial part of our industry. Education excites me and I have always been forthcoming with taking advantage of any and all education opportunities that come my way. We are in a fast-growing industry and the opportunities that are in Australia are fabulous for therapists. If we don’t learn and keep expanding our knowledge we can’t offer the best information to our clients. In this industry you learn every day and I love the opportunities that come with training and education to excel in what I do.

Can you tell us about your Beauty Squad experience?

“The Beauty Squad has been life changing for me in so many ways, not just for my career but also in my personal life. The team are all on different paths and at different stages in our career, yet we all had our own awakening over the time spent in the house. What really shone over the whole experience was the passion and support from our sponsons and mentors, everyone who we met over the Beauty Squad weekend were so empowering and I will take that inspiration with me through my career. Getting an insight into how some of the best in the biz began their journeys and how they got to where they are now was a game changer and I feel so lucky to have been a part of this life changing experience. I can’t thank mocha group enough for taking us all on this wild ride, there were lots of laughter and tears. The weekend was filled with self-development sessions, and we were pushed to our limits in the best possible way.

Where do you see yourself in 10 years’ time?

In 10 years, I’ll be 40, but I certainly don’t want to look it (thanks Morpheus 8!). Jokes aside, I want to feel comfortable in my own skin, which is what I encourage my clients to consider as we all have our unique hang-ups and which there are great treatments available for a wide variety of concerns, loving yourself doesn’t come from a peel or a laser treatment.

At James Vivian, I have already been giving so many opportunities for growth and development and my team are always looking for ways to further support me on my professional journey. I never thought of myself as an ambitious person but with experience comes confidence and I want to take this wild ride as far as it will go.

FUN SNAPSHOT

Worst fashion moment: In 2016 I was in Bali and used too much coconut oil which ended up getting stuck in my hair and I had to get my hair cut off, top tip don’t use coconut oil on your hair.

Fave Place to Holiday: Anywhere near the beach, Cornwall in England is a fave!

Fave Drink: Margarita, anything with tequila.

Fave type of Music: Music is a big part of my life in Melbourne, I like all music apart from dance and electronic, it’s not my vibe.

If you weren’t a Beauty Therapist, you would be: Radio presenter, because I talk so much.

Beauty Squad with Corri Matthews, Dermapenworld

Beauty Squad with Maria Cocciolone, Inskincosmedics

Beauty Squad with Otto Mitter, Elleebana

Pioneering the Men’s Grooming Movement in Australia

By Louise May

VITAMAN founder and resident Sydneysider, Clare Castles, is an experienced Beauty Therapist, International Skincare Lecturer, and former Salon Owner. She spotted the men’s grooming trend in Australia way ahead of the curve – and knew there was an opportunity to create a marketplace that had never existed before.

So, after heaps of research about indigenous biochemistry and a solid education on formulating naturally active products, the idea behind VITAMAN was born – to create a natural, 100% Aussie-made skincare and haircare range of products specifically designed for men.

In December 1999, at the height of a very warm Australian summer, VITAMAN officially launched as the first men’s grooming e-commerce brand in Australia. To this day, Clare remains dedicated to VITAMAN’s legacy of being the most innovative, effective, and natural men’s haircare and skincare product range available today.

Beauty Biz Editor Louise May chats with Clare to find out more about the VITAMAN brand…

Can you tell us about the history of VITAMAN and what inspired you to create the brand?

“A Bit on the Side”, which was a salon that I was part owner in was an extremely successful salon in Newtown, it was the first modern salon to start on King Street. After a divorce and leaving the salon, I became a registered training organisation (RTO) teaching Photographic Make Up and Beauty Therapy. I was also contracted to do a lot of Corporate Grooming Lecturing for companies like Qantas, Major Banks and Hotels. While I was training the new recruits at Qantas in hair and makeup presentation, I literally had nothing to recommend for the men. I realised there was a huge gap in the market for men. This was in 1997 and where the VITAMAN idea first

took shape.

I started thinking of my ideal business model and a basic product range. I knew I wanted to create a product that I could export and could be sold globally. I wanted to create “Australia” in a bottle!! I also realised that online and ecommerce was an emerging market and was going to be critical to taking the product global Most importantly, the range had to be natural, and antioxidant based (Vitamins A, C & E)

So, I launched VITAMAN, the first e-commerce grooming site for men in Australia in 1999. We launched with 9 skincare products, all natural, using unique Indigenous ingredients from Australia. In fact, it was the first men’s brand to use Kakadu Plum, Grass Lilly, Lemon Myrtle, Quandong and Aniseed Myrtle, all widely used today. It’s generally exciting to be FIRST at something, but it was scary being the first e-commerce site for men, and we found out the hard way that no one trusted buying online. And in 1999 men weren’t convinced that they needed skincare, let alone know what an antioxidant was!

Back then, almost 25 years ago, I really believed antioxidants would be the future of skincare, and they are still regarded as a necessity now, both taken internally for health and used externally in skincare formulations.

How has the brand evolved since its inception?

The opportunity arose to supply overseas hotel spas for male business travelers, so we extended the range to include comprehensive Body & Sports categories, as well as professional massage and body treatments – that worked in well having our Ambassador/Shareholder Tim Cahill (former Socceroo) on our team. We developed unique treatments that were incredibly therapeutic focusing on relieving stress, detoxing and overall wellbeing. We’ve won many awards with our treatments and

our direction has always been one of Hair, Skin & Body Wellness. We became members of various Spa Organisations and were contacted by Spa Directors around the world to develop exclusive treatments and products for this fast-growing area. Our spa growth has always been by referral. We’ve been so grateful to win many ASIA Spa Magazine awards for Best Products and Best Treatments, voted by industry peers. Some of our Spa stockists, past and present include W Hotel Taiwan, Grand Hyatt Singapore, Park Hyatt Doha, The Savoy Portugal, Four Seasons Philadelphia, Conrad Bali and then in 2009 we won a global contract with Hilton Hotels worldwide to be the exclusive men’s brand in their eforea spa concept.

Our entry into the Middle East came about when an extremely smart businesswomen saw VITAMAN at Galeries Lafayette in Paris (2003) and went on to create the most impressive chain of Executive Grooming Lounges for men, exclusively using VITAMAN, called “1847” (the year the safety razor was invented). We worked closely developing unique treatments and trained their team in Dubai. We’re still present in 1847 today.

What was the driving force behind your decision to focus specifically on men’s grooming products?

In 1997, people said I was crazy, that men wouldn’t use skincare, but in fact their daily shaving ritual was technically skin care, although it was damaging their skin. They just didn’t use good products or ingredients because there was no choice on the market, except alcohol based shaving foams and after shave colognes full of artificial fragrances. The products they used caused the issues they were suffering being dryness, irritation, redness, flaky scalps etc. So, I felt there was an urgent need for solutions to their problems. We were the first male Australian brand to launch in 1999 and export in 2000. It was a market that had been ignored because men didn’t really know what they wanted until they saw product that was designed specifically for them. Ultimately men, like women, want to feel good about themselves. They want to look good. It’s about self-esteem.

VITAMAN’s products are known for their unique aromas. Can you tell us more about the scents you’ve chosen and why you selected them?

We only use natural aromas from plants because of the irritation many fragrances can cause. We use aromas such as Wild Rosella Flower, Sweet Orange and other citrus fruits like Lemon Myrtle, Grapefruit, also men’s favourite, natural Vanilla Bean, masculine Patchouli and Sandalwood, Cypress, Eucalyptus, Spearmint, Lavender and Cinnamon. It’s interesting that women love our aromas too, many of which purchase for their men (and themselves)

Why do you believe there is a growing need for specialised men’s grooming products in today’s market?

The male grooming industry is a booming sector now, boasting a global market value exceeding $78 billion. It’s witnessed a significant surge in recent years, driven by a shift in consumer behavior and an increasing emphasis on self-care and grooming among men.

For skin clinics and salon owners looking to introduce men’s grooming products into their business, what advice would you offer to ensure a smooth integration? We allow the clinic/salon to tailor the categories to suit their business. We have several categories and there is no minimum. Whether their business is typically women buying for men, or men buying for themselves, I would advise starting with two categories, e.g.: Shave & Face or Face & Antiaging, or Face & Body, so they can recommend an entry level of Cleanser, Scrub and Moisturiser and expand from there. A Hair Salon may choose Hair & Styling or Shave & Hair. We believe it’s best to choose the category that suits their clientele. They all need certain products daily, so why not service their needs? Retailing should be seen as caring for each individual’s needs. For the salon industry we have developed mini-Groom and Zoom treatments that we first launched at Barneys private treatment rooms in New York the added revenues and opportunities for retailing is exceptional.

When it comes to retailing VITAMAN products, what is the typical markup for sales that clinic/salon owners can expect?

50% margin – 100% mark up

Your product line includes both skincare and haircare solutions. Can you provide more details about the different types of products you offer and their benefits? We are a problem/solution brand so in Hair we offer 3 ranges Volumising (for guys with thinning hair), Moisturising (for dry hair and scalps) and Oil Control (for guys with oily hair and scalps). We also have 3 popular treatments (1) problem irritated scalps, (2) our best-selling Leave in Moisturiser for dry hair and (3) a hair, scalp & follicle treatment called Hair Food to provide nutrients and strengthen the hair. Everything has been developed to heal, soothe and calm the skin & scalp or strengthen, nourish and condition hair. Everything is pH balanced, natural and organic ingredients as well as Vegan approved.

Do you offer sample products for salons to trial before committing to a larger purchase? How can salon owners obtain these samples?

Clinics/Salons owners can simply email us at info@vitaman.com. au describing their business and we will communicate and curate a range of samples. Or they can visit www.vitaman.pro and sign up for wholesale account.

Do you have minimum order quantities?

No there is no minimum

How does a clinic/salon start with VITAMAN, and what is the process?

They can start immediately with an online account at www. vitaman.pro Or if they need more help, we are really happy to set up a time to discuss further. We provide digital training materials and videos, samples and access to a full image library, which stockists can use in promotions or advertising.

www.vitaman.pro @vitamanglobal

30 years of beauty and innovation: The Shortcuts Story

By Louise May

Hey, Beauty Salon Owners and Stylists!

We’ve got some exciting news to share— Shortcuts has officially turned 30! That’s right, three whole decades of revolutionising the beauty salon industry. Shortcuts have poured their hearts into making your salon operations smoother and your services shine even brighter. So, buckle up and join us for a delightful trip down memory lane as we celebrate the remarkable milestones Shortcuts have achieved.

The Beginning: From chaos to order The early days: Pre-1990s

Remember the days before the ‘90s? Salons were buzzing with creativity, but behind the scenes, it was a bit of a mess. Appointment books were overflowing, records were scattered everywhere, and managing daily activities felt like a juggling act. Then came the early ‘90s, and with them, the advent of computers, bringing some much-needed order to the chaos.

“In the pre-90s, before Excel was even a thing, as a salon owner, I used to draw up tables and handwrite customer names. We’d tick off services and retail purchases, then add it all up using carbon paper between A4 sheets. These basic systems helped me track data, manage finances, and run marketing campaigns. It was labour-intensive, but it laid the foundation for what’s now revolutionising salon management.”

- Jo Burgess, Co-founder, Shortcuts Software

The birth of Shortcuts: Early 1990s

Seeing the struggles hair and beauty salon owners faced, a small and determined team set out on a mission to simplify salon life. Driven by the mission to disrupt the status quo, Shortcuts was born. In 1994, Shortcuts made a bold move by getting one of the first touchscreens in the country. This game-changing moment set the stage for Shortcuts’ innovative software, designed specifically for touchscreens. They redefined appointment scheduling, record keeping, marketing, and reporting, setting a new standard for salon management technology.

Embracing the digital age: Late 1990s-2000s

As we moved into the late 1990s and early 2000s, Shortcuts led the way in salon management innovation. They embraced the internet, introducing cloud technology for online booking and automated marketing. However, amidst this digital revolution, they noticed a gap –many clients didn’t have websites, making it difficult for them to reach potential customers online. To address this, in 2007, Shortcuts launched My Local Salon a salon directory that not only allowed salons using Shortcuts to take online bookings but also helped them be discovered by more clients. This initiative not only boosted visibility and accessibility but also bridged the gap between salons and potential clients who relied on online searches.

The Smart Era: Advancements in salon technology Innovations ahead: The 2010s

With smartphones becoming a part of everyday life, Shortcuts introduced their guest app in 2015, revolutionising the salon experience. This app put booking, rewards, and promotions at clients’ fingertips, enhancing the overall salon experience. This new era of convenience and connection made every salon visit memorable, benefiting both salon owners and clients.

Covid-19

acceleration: 2020s

Amidst the unprecedented challenges of the 2020s, the hair and beauty salon industry underwent a seismic transformation, with online bookings and contactless payments emerging as lifelines for safety and convenience. Shortcuts wasted no time in responding, swiftly prioritising features like online booking and contactless payment solutions. According to Jo Burgess, Co-founder of Shortcuts Software:

“We saw a massive uptake in online booking and putting cards on file for payments. All of a sudden, it became acceptable for consumers.”

- Jo Burgess, Co-founder, Shortcuts Software

Shortcuts also innovated rapidly, rolling out features like automated messaging to coordinate salon visits and minimise wait times, in response to social distancing requirements. Despite the hurdles, Shortcuts remained steadfast in our commitment to providing cutting-edge technology and unwavering support, ensuring that service quality remained their top priority.

Looking ahead: The future of salon management

As we look to the future, Shortcuts remains committed to evolving with the ever-changing salon landscape. They’re all about enhancing beauty salon operations with data-driven tools, enabling informed decision-making and outstanding client experiences.

With advancements in automation and data analytics on the horizon, Shortcuts is prepared to lead the next revolution in salon management. The future promises extraordinary innovations, and they’re excited to embark on this journey with you.

Thank you for 30 incredible years!

To our incredible clients and partners, thank you for your trust and support over the years. As we celebrate this milestone, we promise to continue listening, innovating, and supporting you. We’re dedicated to the beauty industry and always tuned into your needs. We’ve got some exciting updates on the way, especially for solo operators—something special just for you! Here’s to 30 fantastic years of Shortcuts and many more years of excellence and innovation ahead. Let’s keep creating magic together!

- Jo Burgess, Co-founder, Shortcuts Software

Curious about how Shortcuts can help your beauty salon? Speak with our specialist today. 1300 667 374

New from Dermalogica! Pro Biocellulose Cooling Masque

The aesthetics industry has seen many advancements over recent years, with a drive for more advanced procedures and more invasive procedures at the helm. Whilst, as aestheticians, we know we can achieve great results for our clinic guests, we also need to consider the comfort of those guests as well.

The skin undergoes a series of physiological responses in the process of self-repair and rejuvenation. These responses, driven by the skin’s natural repair properties, encompass several key factors:

Inflammation: Post-procedure, the skin’s immune system begins an inflammatory response. This plays an important role in initiating the reparative phase of tissue healing. Signs of redness, swelling, heat and discomfort can also be present.

Erythema (Redness): A surge in localized blood flow rushes to the treated area with essential nutrients and oxygen, critical for tissue regeneration. This superficial reddening can appear as flushing and be a visible indicator on some skin tones of the dilation of blood capillaries.

Desquamation (Peeling): The epidermis begins the process of renewal, characterized by the shedding of damaged superficial cells and the generation of new, healthier ones. This process may manifest as peeling or flaking.

Sensitivity: The post-treatment skin experiences heightened sensitivity and vulnerability. This is attributed to the temporary removal of the damaged stratum corneum, leaving the underlying skin exposed and susceptible to external irritants.

Dryness and Dehydration: Often advanced services may temporarily disrupt the skin’s natural barrier function, leading to dehydration and temporary dryness. By restoring the skin’s moisture-retaining barrier properties this can help provide optimal healing and comfort.

Dermalogica PRO is excited to welcome its latest addition - Biocellulose Cooling Masque. This professional-grade masque provides a comforting feeling of coolness and smoothness thanks to its excellent water-holding capacity and structure.

This cooling and hydrating masque creates a hydrophilic barrier to help comfort skin while providing a long-lasting cooling sensation. This masque’s bio cellulose is coated with Hyaluronic Acid and made from coconut extract. The masque is then saturated in a 20mL serum rich in Vitamin B5, a powerful skin hydrator, to help restore skin’s barrier.

It is the perfect companion to your advanced

services that may leave the skin in a state of inflammation, dehydration or general sensations of warmth or heat such as IPL, microneedling, chemical peels, and dermaplaning.

There are many professional sheet masques in the market but what makes this one different?

Superior Adherence: Fits snugly, ensuring optimal ingredient absorption. Unlike sheet masks, they offer even application.

High Moisture Retention: The material retains more serum, deeply hydrating the skin and improving texture and radiance.

Cooling Comfort: Provides a comfortable cooling sensation, making it an ideal posttreatment.

Biocompatible & Gentle: Derived from microbial fermentation.

Ingredient Delivery: The porous structure allows for deep penetration, intensifying the treatment. Unlike sheet masks, biocellulose helps the delivery of active ingredients to the surface of the skin.

Eco-Friendly: Biocellulose is biodegradable, making it an environmentally conscious choice key ingredients include:

• Isopulegol is a natural cooling agent that produces a pleasant cooling sensation.

• Hyaluronic Acid is a well-known humectant with high water-binding capacity, making it a great moisturizer

• Pro-Vitamin B5 moisturizes the skin thanks to its humectant properties.

• Madecassosside is one of the powerful soothing molecules with moisturizing and smoothing properties.

• Passion fruit seed oil, rich in antioxidants, has soothing and moisturizing properties.

The three layers of the Biocellulose Cooling Masque consist of protective outer layers and the active biocellulose masque. The outer layers shield the masque during handling and transportation, ensuring its integrity. The central layer adheres closely to the skin, allowing for optimal absorption of active ingredients. This

three-layer structure guarantees the masque’s efficacy, hygiene, and safe application.

After your advanced service, Biocellulose Cooling Masque can be applied to the skin. First, apply protection across the eyes such as 2x2 gauze or cotton rounds, remove the masque from the first protective film and apply it to the face, adjusting to the client’s facial contours.

Remove the second layer of the protective film and smooth the masque with fingertips, ensuring a comfortable fit. Leave the masque on for 5 to 15 minutes, depending on the type of service performed and the level of inflammation or dehydration.

Gently remove by lifting from the corner of the masque and discard into a waste bin.

If there is any remaining residue, massage into the skin and proceed with the finishing products as needed such as toner, serum, moisturizer, and sunscreen depending on the service provided.

Biocellulose Cooling Masque is available for presale in May 2024, launching in clinics nationally from July 2024. For more information, contact your local Dermalogica representative, call us on 1800-659-118 or visit dermalogica.com.au/pro.

new cooling biocellulose masque

delivers instant comfort and cooling sensation replenishes compromised skin

This unique sheet masque has been designed to support client experience and results, after advanced services like microneedling, RF microneedling, non-ablative lasers, fractional lasers, ablative lasers and advanced chemical peels.

Investing in Aesthetic Devices for Your Beauty Business

By Alanna Douglas

I know you’ve got some burning questions about investing in an aesthetic device for your beauty business. Trust me, I get it—this is a big decision, and there’s a lot to consider. So, let’s break it down together.

What’s the Next Best Step for My Business?

First things first, think about your clientele and what they’re asking for. Are they looking for anti-aging treatments, laser hair removal, skin rejuvenation, or something else? The right device should cater to their needs. Look at your current services and see where there’s a gap or an opportunity to offer something new that your clients would love.

We often get so emotionally invested in a device that we think it’s amazing and can understand the benefits, BUT it must translate to your clientele! Do they want a treatment that “feels” like it’s doing something or a treatment where they feel little to no sensation at all? Do they want to see a big change with a touch of downtime or incremental change with almost no downtime?

How Do I Know Which Device is a Good One?

Great question! Here are a few pointers:

1. Research: Look up reviews, testimonials, and case studies. See what other beauty businesses are saying. Find other clinics that already have the device you are looking at, go and have a treatment if you can, and ask questions about their experience!

2. Reputable Brands: Do your research on where the device is manufactured and the quality of the parts and device.

3. Training and Support: Make sure the manufacturer provides comprehensive training and ongoing support past the first year of purchase.

4. Technology and Safety: The device should be based on the latest technology, have all necessary safety certifications, and be listed with the TGA.

What’s Good to Invest In?

You want a device that offers a variety of treatments. Multifunctional devices can be more cost-effective in the long run. For example, a platform that handles hair removal, skin rejuvenation, and pigmentation issues can attract a broader range of clients. Ultimately, it comes down to what you feel you are missing. Take some time to build awareness around this. Spend a few months re-consulting with your clients and find out where your gaps are!

Payment Options: What Works Best?

Now, let’s talk money. You’ve got a few options here:

1. Upfront Payment: If you’ve got the cash flow, this can save you from interest rates and financing charges.

2. Financing: Many suppliers offer financing options. This can help spread out the cost over a few years, making it more manageable. Check the interest rates and terms carefully.

3. Leasing: This is like renting the device. It’s a good option if you’re not ready to commit long-term or want to upgrade frequently.

4. Loans: Taking a business loan is another route. Interest rates can vary, so shop around for the best deal.

Is It Actually Worth Investing?

Absolutely! Here’s why:

1. Attract New Clients: New services can bring in new clients and keep your current ones coming back.

2. Stay Competitive: The beauty industry is always evolving. Investing in the latest technology keeps you ahead of the competition.

3. Increase Revenue: Offering more services can boost your income. Think about it—more treatments, more clients, more money.

4. Professional Growth: Learning to use new devices enhances your skills and keeps your job exciting. It allows you to flex your aesthetics muscle and have fun! There is nothing more exciting than learning new technology, performing the treatment, and seeing the life-changing outcomes for your clients!

How Long Will It Take to Pay Off?

This depends on the device’s cost, your payment plan, and how much you charge for the treatments. Generally, the return on investment (ROI) can be seen within a year or two if you’re marketing the new services well. Calculate the potential revenue from the treatments compared to your monthly payments to get a clearer picture. Please never put yourself in a position where you are strained financially; it should feel easy and flow if it’s meant to be!

Final Thoughts

Investing in an aesthetic device is a big step, but it can take your beauty business to the next level. Do your research, weigh your options, and choose what aligns best with your business goals. And hey, if you ever need more advice, you know where to find me!

Cheers to making your beauty biz even more fabulous!

With love,

Alanna Douglas Skin Freak Academy www.skinfreakacademy.com.au @skinfreakacademy

Getting Into Inclusivity

By James Vivian

Hot topic at JV HQ this year has been inclusivity. And that’s not because it hadn’t been before, or that it wasn’t at the forefront of how we do business and how communicate this to the world, it is a hot topic because of our recent opportunity to discuss this very important topic at ABIC’s Elevate conference in February.

The invitation to speak on behalf of inclusivity was one that I didn’t take lightly. When I was expressing my nervousness to a colleague earlier in that day, they said ‘You’ll be fine. Just wing it’. But as I prefaced my presentation as I looked out at my peers, ready to share my inclusivity journey, inclusivity is not something that you wing.

When I was a child, I was bullied at school. Day after day, term after term, year after year. These experiences at school, whilst traumatising and debilitating at the time, have afforded me an opportunity as an adult – a superpower if you will – and it’s called empathy. And it’s one that I think, as therapists, we share in common.

At JV, the words printed on our shop front are:

James Vivian loves skins of all colours, ages, genders, cultures and religions.

These words are echoed on our website, email signature and social media. So, when ABIC reached out to ask me to share our inclusivity practices, whilst I automatically felt scared and exposed to share how we strive for inclusivity in our little clinic, I knew that if I wanted to print those words for the world to see, then I needed to be there to lead the conversation.

Since ABIC’s Elevate conference, I have been speaking to colleagues across a wide cross section of our industry on the topic of inclusivity and I am so grateful to ABIC for starting the conversation as the only way we are going to improve in this area, and to be an industry that achieves what it was first set out to do – to make people feel comfortable and create a safe space – is to support one another around this very important topic of inclusivity.

I believe that for some people inclusivity comes naturally so I encourage you all to tap into your own experiences of facing diversity to begin to come at inclusivity from helping ensure people never feel like we felt – sad, lonely, scared, excluded. And if you’re lucky enough to have not been in such vulnerable contexts, then tap into your friends and family and listen and learn about how they have felt when they’ve felt excluded.

Striving for inclusivity is journey that for many of us has already begun and may be in full flight, or you may have just dipped your toe in, or yours may not have begun as yet. Regardless,

it kicks off when you’re ready to look deeply into yourself and your business and think…

‘Am I being inclusive?’

‘Do I want to be inclusive?’

‘What can I do to be more inclusive?’

I shared some of the inclusive practices that we have incorporated into our business. Some of these may be familiar to you already but I warmly welcome any feedback from you on how we can better our inclusivity practices. I would also love to hear from anyone who would like to discuss their journey of inclusivity and how we can support one another. There is no right or wrong was to express inclusivity as long as you are expressing it. Don’t be afraid to make mistakes, review and try again. If this is all making you feel a little uncomfortable, then it’s possible that you need these tips more than anyone, because if you’re feeling uncomfortable, then chances are that there are people who visit you for treatments, or who don’t visit you but who wanted to, that feel just as uncomfortable, if not more.

Gender

You can never assume who is going to walk into your business, but you can always ask. Consider including a question asking for your clients preferred pronouns so you can always welcome them as they prefer and make them feel comfortable.

Better yet, consider removing gender from your conversations to avoid a risk of misgendering by using people’s names.

When conversing with clients about people in their lives, consider ‘What’s their profession?’ and ‘Would they like to book in for a treatment, too?’ This works for both gender and sexuality, another variable you can never assume.

Sexuality

As per above, consider ‘What’s your partner’s name?’ or ‘Who lives at home with you?’. I especially love this one as it avoids the question of ‘Do you have children’ which can be fraught with danger.

Race

As therapists, it is often essential that we learn the heritage of our clients so that we can treat their skin safely and accordingly. For some,

their ancestry can be a sensitive topic so enquire gently, once you have ascertained their heritage, with a question such as ‘Have you spent any time there?’. They may have been born there or they may have been born in the same hospitable as you.

Accessibility

Creating a space that your clients can move safely and comfortably can be reflection of inclusivity practices, such as wheelchair access, bathroom accessibility, comfortable and sturdy furniture and treatment beds. Consider people of all shapes and sizes to ensure you are creating a safe environment once your client arrives.

Budget

Although sometimes difficult, expressing inclusivity through price point can be a positive inclusivity experience for both client and therapist/business. More now than ever some clients rely on accessing our industry without breaking the bank, so a service and homecare offering that can speak to an array of budgets can assist in more client bookings and more happy skins and clients.

I believe that inclusivity starts at home. With the people you surround yourself with, your Team, your friends, with the way you speak, the words you write, the images that you post on social media. It starts with the education you have received on working with different skin types, ages, concerns and skin tones and the machinery and skincare you have selected to treat a wide range of skins. Every interaction is an opportunity to connect or disconnect from someone, even a potential client. It’s also an opportunity to make someone feel included or excluded. Let’s aim for the former and for being an industry that exudes inclusivity. Can’t wait to see what you come up with.

@jamesvivian

Let’s Talk Mitochondria DNA vs Nuclear DNA !

By Gay Wardle

Mitochondria:

The mitochondrion (plural: mitochondria) is often referred to as the “powerhouse of the cell.” This is because its primary function is to generate energy in the form of adenosine triphosphate (ATP), which is essential for various cellular processes.

Unlike other cell organelles it has a very distinct structure very similar to it`s own host the cell itself.

The structure of the mitochondria involves an outer and an inner membrane. The outer membrane which is made up of smooth and permeable to small molecules ions. It contains proteins which are called porins. These structures allow the passage of ions and small molecules to enter and exit. The inner membrane is highly folded into structures called cristae, which increase the surface area of energy production. It is far less permeable than the outer membrane and, it also contains proteins. These proteins are involved in the electron transport of chain and ATP synthesis.

Then there is the Intermembrane space which is the space between the outer and inner membranes. This area contains enzymes that use the ATP passing out of the matric to phosphorylate other nucleotides.

The matrix is the innermost compartment enclosed by the inner membrane. It contains mitochondrial DNA (mtDNA), ribosomes, and enzymes which are involved in the Krebs cycle and fatty acid oxidation. The Krebs cycle is the citric acid cycle.

Function:

Mitochondria produces ATP which is a process call oxidative phosphorylation. This involves the electron transport chain and chemiososis. These electrons are transferred through a series of protein complexes and coenzymes, ultimately leading to the production of ATP from ADP and inorganic phosphate.

The regulation of metabolic pathways involves the Krebs cycle which takes place in the mitochondrial matrix. This action is crucial for the catabolism of carbohydrates, fats and proteins.

Mitochondria play a key role in the intrinsic pathway of apoptosis by releasing cytochrome c into the cytoplasm, which then activates caspases that lead to cell death. This Is programmed cell death.

Calcium storage is important for various cellular activities, including muscle contraction and signal transduction. Mitochondria help to regulate intracellular calcium levels which is important for cell function.

In brown adipose tissue, Mitochondria generates heat through a process called non-shivering thermogenesis, which involves the protein thermogenin.

Nucleus:

The nucleus is a vital organelle found in eukaryotic cells, acting as the control centre of the cell. It has a nuclear envelope which is double membrane that encloses the nucleus, separating it from the cytoplasm. The outer membrane is continuous with the endoplasmic reticulum. There are openings in the nuclear envelope, these are known as nuclear pores, they regulate the exchange of materials (RNA and proteins) between the nucleus and the cytoplasm. The nucleoplasm is the semi-fluid substance within the nucleus, similar to the cytoplasm but with a distinct composition.

The dense region within the nucleus is called the nucleolus and is responsible for ribosome synthesis and assembly.

Function.

The nucleus houses the cell`s DNA, which contains the instructions for building and maintaining the organism. It controls which genes are turned on or off, thereby regulating the

production of proteins. When the cell replicates itself, the nucleus is the site where DNA is replicated. Transcription of DNA into messenger RNA occurs in the nucleus. This mRNA is then transported out to the cytoplasm for protein synthesis.

DNA!

The differences between mitochondrial DNA (mtDNA) and nuclear DNA (nDNA) are fundamental to understanding genetics and cellular biology. Unlike nuclear DNA, mitochondrial DNA is circular and maternally inherited. It encodes some of the proteins required for mitochondrial function.

Each mitochondrion contains multiple copies of mtDNA, and each cell can have hundreds to thousands of mitochondria.

Nuclear DNA is located in the cell nucleus. Each cell typically contains a single nucleus with two sets of nuclear DNA (one from each parent in diploid organisms).

Mitochondrial DNA is circular in shape and is much smaller that nuclear DNA, ypically around 16,500 base pairs in humans. mtDNA lacks introns (non-coding regions) and has a high gene density.

It contains 37 genes, including 13 for proteins, 22 for transfer RNAs (tRNAs, and 2 for ribosomal RNAs (rRNAs).

Nuclear DNA (nDNA) is linear and organised into chromosomes, it is much larger, comprising about 3 billion base pairs in humans. Nuclear DNA contains both exons which are coding regions and introns which are non-coding regions. It contains around 20,000 – 25,000 genes, along with vast regions of non-coding DNA.

Mitochondrial DNA is maternally inherited and is passed down from the mother to all her offsprings. This mode of inheritance allows tracing of maternal lineage.

Nuclear DNA is inherited from both parents, half from the mother and half from the father. This biparental inheritance results in a unique combination of genes from both parents.

Now let`s look at the function of both Mitochondrial DNA and Nuclear DNA.

mtDNA, primarily encodes proteins involved in the mitochondrial electron transport chain and ATP production. It also encodes tRNAs and rRNAs needed for mitochondrial protein synthesis.

nDNA, encodes the vast majority of the organism`s proteins, including those required for the structure, function, and regulation of the body`s cells, tissues, ad organs.

It controls cellular processes through the regulation of gene expression.

Mitochondria DNA replicates independently of the cell cycle, it uses a simpler set of replication machinery compared to nuclear DNA. It has a higher mutation rate tud to limited DNA repair mechanisms.

Nuclear DNA replicates during the S phase of the cell cycle. This stage involve a complex replication machinery and stringent regulatory, mechanisms. Nuclear DNA benefits from extensive DNA repair systems to maintain genetic integrity.

Evolutionary Origin:

The mtDNA is believed to have originated from symbiotic relationship between an ancestral eukaryotic cell and an alpha-proteobacteruim, according to the endosymbiotic theory. It does reflect a prokaryotic origin in its circular structure and similarity to bacterial genomes.

Nuclear DNa originates from the linear chromosomes of ancestral eukaryotic cells and represents a more complex evolutionary history involving the incorporation and shuffling of genetic material over billions of years.

Genetic Disorders.

mtDNA mutations can lead to mitochondrial diseases, which often affect energy-demanding organs and tissues, such as muscles and the nervous system.

Whereas nuclear DNA mutations can lead to a wide range of genetic disorders, including single gene disorders, an example would be cystic fibrosis. Complex multifactorial diseases would be diabetes or heart disease and, and example chromosomal abnormalities would be Down syndrome.

Conclusion:

The differences between mitochondrial and nuclear DNA highlights the complexity of genetic inheritance and cellular function. The mitochondrion`s structure and function is fundamental to cell biology, as it plays a critical role in energy production and cellular regulation.

The nucleus is essential for maintain the integrity of genes and controlling cellular activites by regulating gene expression. Without a nucleus, the cell would not be able to function properly or reproduce.

In summary, nuclear DNA is complex ad linear, packed within chromosomes and involved in a wide array of cellular functions. Mitochondrial DNA is simpler, circular and specialised for energy production within the mitochondria.

Gay Wardle. @gaywardle

A harmonious balance between efficacy and skin health.

Crafted by expert aestheticians, chemists, and doctors, emphasising stringent formulation standards, cutting-edge innovation, and nourishing ingredients

Sumptuous product textures

Subtle natural scents

Elegant packaging

Effective and soothing treatments

A luxurious self-care experience.

A clean beauty range that prioritises safer and more sustainable ingredients while avoiding those that are potentially harmful to human health and the environment

FREE from silicones, phthalates, microplastic, mineral oil and parabens.

The Largest Celebration Of All Things Beauty 2024 Beauty Expo Australia !

Beauty Expo Australia unites the beauty industry in the country’s largest celebration of all things beauty over one weekend. Be inspired with this unparalleled opportunity for connection and inspiration with a community of like-minded professionals. Held this year at the ICC Sydney Exhibition Centre Darling Harbour, Saturday 24 August 9am – 5pm to Sunday 25 August 9am – 5pm.

It’s important now more than ever that you are focusing on you and enhancing your beauty knowledge. Staying on top of the latest trends, procedures, products and knowledge is key for making this year a year of success.

TOP REASONS TO ATTEND BEAUTY EXPO 2024

COSMECEUTICAL

SKINCARE

With a unique theme each year, Spotlight is a space dedicated to showcasing a mix of new and original Beauty Expo brands focused on specific trends, themes, and attributes within the industry. In 2024, there will be a spotlight on Cosmeceutical Skincare. As consumer investment in skincare soars, this exclusive event area provides an opportunity to explore the intersection of science and beauty, showcasing new advanced products, to ensure you remain at the forefront of skin innovation.

FACE2FACE MAKEUP AWARDS

The Face2Face Makeup Awards reward extraordinary makeup artists for their craft, creativity and passion. Created to be embraced by artists as a supportive and inclusive space to put their skills under the pressure of a competition, the Awards provide a platform to grow as an artist at any level. This is the mustenter competition for any makeup artist serious about their career and is back for the first time in four years. Internationally recognised, multiaward-winning makeup artist Isabelle De Vries is this year’s Creative Director. She challenges trends and stereotypes of beauty and has gained recognition from the industry’s elite. Categories for the awards include; Bridal, Fashion Editorial, Creative Makeup and Beauty Editorial.

THE AUSTRALIAN BEAUTY & AESTHETICS CONFERENCE

Over 30 sessions of immersive education, providing cutting edge insights, innovations and skills for your business and team. The Australian Beauty & Aesthetic Conference (ABAC) is 2 days of feature keynote presentations, panel discussions, case studies and educational sessions tailored around the business of beauty, wellness and aesthetics. A platform to connect and meet with thought leaders and like-minded beauty professionals, the Australian Beauty and Aesthetics Conference allows you the flexibility to curate your own program over either 1 or 2 days, based on your personal interest and business needs.

200+ LEADING BRANDS

Shop from Australia’s largest collection of professional beauty brands and products across 32 categories, including; Dermalogica, Candela, HydraFacial, Intraceuticals, LashV, Murad, Derma Aesthetics and many more.

THE BUSINESS COUCH

Need some one-on-one time with the industry experts? Book a free half hour consultation with the line-up of specialists in Salon Management, Sales and Marketing, Training & Development on the Business Couch. This is an incredible opportunity to help push your business to the next level.

BEAUTY LIVE

The Beauty Live demonstration area is your mustsee space to learn more about current trends in the Beauty industry. Showcasing demonstrations from industry professionals in brows, skincare, lashes, make-up and so much more! This is your perfect opportunity to see up-close how the latest products work in action, and to ask any questions you may have.

TICKET OPTIONS

Whether you want to attend all sessions or just meet some incredible brands, there is a ticket option to suit you. Make the most of booking your tickets early with the early bird rates.

For more information and to book your tickets for Beauty Expo, please visit www.beautyexpoaustralia.com.au

The Ultimate Professional Beauty Event

200 + Leading Brands and Products

Australian Beauty and Aesthetics Conference

Main Stage Live Shows

Face 2 Face Makeup Competition

Lash-V Championship

Beauty Live, Demonstration Area $20 early bird tickets FEATURING

The Future of Cosmetic Tattooing Shines Bright in Brisbane. APMAC ® 2024 : A Celebration of Innovation and Artistry

This October, Brisbane will become the epicentre of the cosmetic tattoo industry as the Australian Permanent Makeup Artists Conference (APMAC®) returns for its 3rd bi-annual event. Scheduled for the 21st and 22nd of October 2024 at the prestigious venue, “The Lussh”, APMAC® promises to be a spectacular fusion of innovation, skill, and community spirit.

A Stellar Lineup of Events and Speakers

APMAC® 2024 is set to feature a remarkable lineup of distinguished speakers, including world-renowned artists and pioneers in the field of cosmetic tattooing. This must-attend event caters to industry experts, eager newcomers, and passionate enthusiasts alike.

Day 1: A full day of amazing presentations AND an interactive non-stop demonstration block from educators both national and international where you can get up close and personal as they work and answer your questions.

Day 2: A full day of Incredible stage presentations from so many inspiring speakers!

To end the event our dress to impress cocktail party with amazing food, live music and awards presentations

APMAC® was founded by Jessika Brigginshaw of Brow Squad in Queensland and Georgie Westley of Distinctive Features in Melbourne. Born from their passion for the evolution of cosmetic tattooing and their love for community, APMAC® offers attendees unparalleled opportunities for learning and networking.

“This year’s conference is all about pushing boundaries and setting new standards in the permanent makeup industry,” says Georgie Westley “ We are excited to showcase groundbreaking products and advanced techniques that will enhance professional skills and ensure high-quality care for clients.”

Some of the Key Highlights to Look Forward to:

• Innovative Practices: Discover the latest in paramedical tattooing and advancements in colour theory.

• Cutting-Edge Training: Learn about the newest digital tattoo devices and technologies.

• Cocktail Party & Awards Night: Celebrate excellence with an awards ceremony open to all ticket holders from Australia and New Zealand, with categories for both novice and advanced artists.

This outstanding annual event provides attendees with the chance to connect with peers and industry leaders.

“This event is not to be missed by those who are new to the field of PMU, as well as our advanced technicians. Our industry is ever-evolving, and there’s always more to learn,” says Jessika Brigginshaw.

Tickets and awards information are available now at APMAC.com.au

Experience the future of permanent makeup and elevate your artistry to new heights.

I’m Gay Wardle, and I’m thrilled to invite you to join the Skin Success Community.

Imagine a place where every month brings new learning, where every question finds an answer, and where every challenge turns into your next big breakthrough. This is what we’ve created just for you.

For more information, visit lp.gwsi.au/skin-success-community

I know it’s so, SO challenging to stay committed to learning and growing in such a fast-paced and ever-evolving industry.

I understand firsthand the struggles you face – the uncertainty in diagnosing skin conditions, the hesitation in prescribing a full regimen of actives, or feeling unsure about the possible outcomes of your consultations.

This is exactly why I created this community: to provide a supportive space where we can tackle these issues together. Through shared experiences, my expert guidance, and practical resources, I aim to boost your confidence, enhance your understanding, and empower you to commit to your professional development with ease. Let’s transform these challenges into opportunities for growth, together

Yours in skin, Gay

What’s Included?

Expert Guidance by Gay

Monthly Deep Dives on Selected Topics & Themes

Continuous Learning

Lives & Guest Speakers

Exclusive Resources

Supportive Community

Individual & Team Plans Available

The Benefits of Using Oxygen on the Skin

Topically: A Guide for the Skincare Professional

By Michael Pugliese

In the world of skincare, oxygen treatments have become every skincare professional’s secret weapon. These treatments offer a range of benefits that can help rejuvenate and boost the look of the skin, making them indispensable in a good skincare regimen.

The Science Behind Oxygen in the Skin Oxygen is an important component of the energy that drives cellular metabolism. When applied topically, oxygen diffuses into the skin and reaches the basal layer, where a series of biochemical events take place. Increased oxygen stimulates fibroblast activity that generates collagen and elastin. Those are proteins that maintain the elasticity and firmness of the skin and, in turn, smooth the appearance of fine lines and wrinkles. In doing this activity, it also helps to detoxify the skin by ridding it of impurities to promote a clearer complexion.

Results of Topical Oxygen Treatments

Boosts Collagen Production: Oxygen increases the production of collagen, which is the protein that gives structure and elasticity to the skin. Increasing collagen levels in the skin will reduce the appearance of fine lines and wrinkles, giving the skin a firmer, more youthful appearance.

Detoxifies the Skin: Oxygen detoxifies the skin by ridding it of impurities and toxins. In so doing, it provides the added benefit of thwarting off any potential breakouts and improves the appearance of skin radiance.

Accelerates Cell Turnover: By promoting cellular metabolism, oxygen treatments facilitate a more rapid cell turnover in the skin. This way, skin cells are healed faster, and the skin is renewed, thus giving a more illuminated, radiant skin tone.

Moisturises and Nourishes: Oxygeninfused treatment offers a lot of moisture to the skin through appropriate treatment, thus improving skin hydration and its health. Such an improvement improves skin plumpness, reducing the visibility of fine lines on the skin.

Skin Tone and Texture: Oxygen treatments enhance the skin tone and texture through continuous treatment. The oxygen-infused treatment encourages the complexion to

be more youthful, smoother, and even as it decreases the visibility of hyperpigmentation as well as rough spots on the skin.

Client Experience and After Effects of Oxygen Treatments

The experience of clients, both during and after oxygen treatments, is always refreshing and energising. They will often have a cooling sensation during the application phase. The overall process is quite gentle and soothing, with no discomfort or irritation. During the treatment, there will be a noticeable plumping and revitalising effect on the skin, giving it a more radiant and youthful glow. In the days following the treatment, the skin continues to benefit from the increased oxygen levels. Improvements in hydration and textural changes, with a reduction in fine lines, are usually visible at this stage. These immediate effects can last for several days to a week, while the long-term effects need several months with repeated treatments.

Results, Longevity, and Duration of Oxygen Treatments

The duration of effects from oxygen treatments is individual and depends on skin type and condition. Immediate results, such as radiant skin tone and glow, can last for a few days. Cumulative effects, such as a decrease in skin dryness and a reduction in fine lines, are observed with repeated treatments over the course of months. Therefore, skincare professionals should advise a series of treatments to be carried out to offer their clients cumulative beneficial effects.

Scientific Evidence Justifying Oxygen in Skincare

The use of oxygen in skincare has received a plethora of scientific research. It is documented that oxygen boosts the healing of the wounds, increases fibroblast activities, and stimulates the production of collagen and elastin. The findings, therefore, point out that oxygen treatments do a fine job of improving the skin. In addition, studies have demonstrated the fact that oxygen is capable of enhancing the barrier function of the skin, improve its hydration, and lower down oxidative stress.

Oxygen-based treatments give multiple benefits to the skin and are hence a valuable addition to any skincare routine. By boosting collagen production, skin detoxification, acceleration of cell turnover, and deep hydration, these oxygen treatments make sure that the skin remains rejuvenated, and its appearance is boosted. Skincare professionals can offer such services to clients for remarkable and longlasting results. Therefore, with proper training and quality products, an esthetician is able to offer such a service to his or her clients as a refreshing and working solution for their skin.

Michael Q. Pugliese. @circadia

Following in his grandfather’s footsteps, Michael Q. Pugliese, L.E. CEO, has become an inspirational leader in product development and has also been recognised as an internationally distinguished educator. He has expanded Circadia’s global reach and distribution into more than 30 countries worldwide.

Bridging the Communication Gap: Mastering the Struggle of Effective Communication

By Rachel Vella

Communication breakdowns in the workplace can be likened to cracks in a foundation –left unattended, they weaken the structure and threaten its stability. Nowhere is this more apparent than in business, where the lack of effective communication between management, team members, and clients can have significant consequences. By understanding and applying strategies to adapt to individuals’ learning styles, businesses can foster improved interactions and achieve greater success..

At the core of many business challenges lies a breakdown in communication. When expectations don’t align, directions are unclear, and feedback goes unnoticed, it creates a sense of confusion throughout the organisation. Without effective communication, the business ecosystem becomes fragmented, slowing down productivity, hampering innovation, and ultimately impacting profitability.

The Importance of Adapting to Learning Styles

A major reason behind communication breakdowns is the oversight of adapting to different learning styles. Just as people have unique ways of absorbing and processing information, they also communicate differently, much like how they have different personalities. Some team members excel in visual settings with charts and presentations, others prefer talking things through in discussions, while some thrive with hands-on experiences or logical reasoning. Understanding these differences is key to fostering effective communication and collaboration within teams.

By accommodating diverse learning styles, businesses can create more inclusive and effective communication strategies. Tailoring messages to resonate with the preferred learning styles of team members can enhance comprehension, retention, and engagement. For example, incorporating visual aids for visual learners, facilitating group discussions for auditory learners, and providing interactive exercises for kinesthetic learners can all help bridge the communication gap and foster a more cohesive team dynamic.

Enhancing Client Interactions

Extending this understanding to client interactions can enhance the overall customer

experience and foster stronger client relationships. By recognising and adapting to the communication preferences of clients, businesses can improve satisfaction, loyalty, and retention rates. Whether it’s through clear and concise written messages, engaging verbal conversations, or interactive demonstrations, meeting clients on their preferred communication channel can play a crucial role in building lasting connections and driving business growth.

Creating an Open Communication Environment

Dealing with communication breakdowns goes beyond understanding learning styles. It’s about creating an environment where communication flows freely and everyone is encouraged to improve. This means offering training and resources to help team members sharpen their communication skills. It also involves setting up clear communication rules and ways for feedback. Most importantly, it’s about fostering a culture where transparency and accountability are valued, making sure everyone feels heard and understood.

Communication breakdowns between management, team members, and clients are a common challenge in business. They often serve as the underlying reason why team members leave, and clients seek services elsewhere. Recognising and understanding this dynamic is crucial for improving business outcomes. By tailoring communication strategies to accommodate different learning styles, we can enhance relationships with clients, foster stronger teamwork, and ultimately retain both team members and clients. Through a commitment to continuous improvement and a culture of open communication, we can address these challenges head-on and ensure the long-term success of our business.

Practical Approaches to Bridge Communication Gaps

Effective communication is the lifeblood of any team or organisation, fostering collaboration, understanding, and productivity. However, communication gaps often arise, hindering progress and causing misalignment among team members. These gaps can manifest as misunderstandings, incomplete information, lack of clarity, or even interpersonal conflicts. Here are some practical approaches to bridge communication gaps:

1. Define Baseline Standards: Set clear expectations for communication within your business. Establish guidelines for clarity, responsiveness, and appropriate channels.

2. Encourage Open Communication: Create an environment where team members feel comfortable sharing their thoughts and concerns. Regular check-ins, team meetings, and feedback sessions can facilitate open dialogue.

3. Provide Training: Offer communication training to team members. This can include active listening, conflict resolution, and effective written and verbal communication techniques.

4. Tailor Messages: Consider individual preferences and learning styles when establishing communication methods. Some team members may prefer visual presentations, while others may favour discussions or hands-on experiences. By offering various communication avenues, you cater to diverse learning styles, ensuring everyone can engage effectively.

5. Utilise Multiple Channels: Ensure messages reach all intended team members and clients by using various communication channels, such as face-to-face interactions, email, and instant messaging. Tailor messages to what works best for your team and clients, considering language, tone, and individual preferences to optimise communication effectiveness.

6. Encourage Feedback: Regularly seek feedback to ensure messages are understood as intended and to identify any gaps in communication. Address any issues promptly to improve overall communication.

Remember, there is no one-size-fits-all solution, but by addressing communication gaps proactively, you can enhance team collaboration and overall success.

Rachel Vella, a salon owner with a background in Neuro-Linguistic Programming (NLP), Timeline Therapy®, and hypnotherapy, is committed to empowering salon owners and their teams to enhance confidence and communication abilities. Drawing from her experience in these areas, Rachel emphasises the significance of identifying individual learning styles and fostering a nurturing salon environment to promote success.

@mrsrachelvella

Resilience as a Salon Owner!

By Daniela Boerma

After 40 plus years in the beauty industry I’m no stranger to challenges. From rapidly changing trends to economic downturns, it’s required resilience to navigate the everevolving industry to emerge stronger. Resilience in the beauty industry is not just about surviving these challenges, it is about thriving amidst change and finding opportunities for growth.

One of the key factors that contribute to resilience in the beauty industry is adaptability.

Successful beauty businesses understand the importance of staying ahead of trends and continuously evolving to meet the changing needs of clients. They embrace innovation, whether it’s through the development of new products, incorporating cutting edge technologies, or adopting new marketing strategies. By being open to change and willing to adapt, they are able to stay relevant in a highly competitive market.

Another aspect of resilience is the ability to build strong relationships with customers. In an industry driven by customer preferences, it is crucial to understand and connect with the target audience. Beauty brands that prioritise customer engagement and feedback are better equipped to anticipate and respond to changing demands. By building a loyal customer base and maintaining open lines of communication, these brands can withstand challenges and even turn them into opportunities for growth.

Resilience in the beauty industry is closely tied to the empowerment of employees and professionals within the field. By providing a supportive and inclusive work environment, companies can nurture talent and encourage creativity. This not only boosts employee morale and productivity but also enables them to adapt to challenges more effectively. Investing in training and professional development programs can help individuals in the beauty industry build resilience by acquiring new skills and staying updated on industry services.

The industry is also influenced by external factors such as economic downturns and global crises. Resilient businesses are those that have contingency plans in place to navigate through uncertain times. By managing costs effectively through budgeting, and having a strong financial foundation, salon owners can withstand economic fluctuations and emerge stronger on the other side.

Budgeting promotes financial awareness and control. Success is evident when salon owners have a clear understanding of their financial situation, including income, expenses, and financial obligations. This then empowers individuals to take control of their finances, make proactive financial decisions, and avoid unnecessary debt or overspending.

Sharing with staff break even numbers provides understanding why budgeting is important in every business, staff members can actively contribute to the financial success of the salon. They become more engaged, responsible, and aware of their role in managing resources, controlling costs, and achieving the salon’s financial goals. This knowledge can be transferred to their personal lives and future career opportunities, contributing to their overall growth and success.

Collaboration and networking play a vital role in building resilience within the industry. Establishing relationships with other industry experts, marketing professionals, and suppliers can create opportunities for mutual support and shared knowledge. By collaborating, businesses can pool resources, share insights, and collectively overcome challenges.

Every successful business owner at some stage has struggled to thrive, some have failed. Failure can provide valuable lessons and insights, so take the opportunity to learn from your mistakes, improve your skills, and gain a deeper understanding of the industry and target market, don’t give up! I too have failed, however overcoming my failure and bouncing back stronger was testament to my resilience and determination. Use past mistakes as stepping stones to success.

dani@totalcoachingacademy.com

@totalcoachingacademy

The Path to Ethical Beauty : Embracing Truly Cruelty-Free and Sustainable Products

By Will Fennell

It’s startling that many cosmetic companies still rely on animal testing. Go here for a comprehensive list of those that still do. www.crueltyfree.peta.org/companies-do-test.

However, it’s crucial to note that even with those who claim to be ‘cruelty-free ‘, the term can be misleading. Some companies may not directly test on animals, but they source ingredients from other manufacturers that do. This deceptive practice underscores the importance of consumer vigilance, as animals are still being used for testing despite the ‘cruelty-free’ label.

It’s important to grasp the extent of animal testing in the beauty industry. Traditionally, thirteen tests have been used, all involving animal testing. These tests cover a range of areas, including skin and eye irritation, skin penetration, skin sensitisation, phototoxicity and photosensitisation, mutagenicity, acute and chronic toxicity, carcinogenicity, reproductive toxicity, teratogenicity, and finished product safety evaluation.

National governments, the cosmetics industry, the scientific community, and animal rights groups are all working together to develop and validate alternative methods to animal testing for cosmetics. However, progress against animal testing could be faster.

As consumers, we wield significant power in shaping the beauty industry. By consciously opting for genuinely cruelty-free products, we can make a substantial impact. A comprehensive list of such product companies can be found at www.choosecrueltyfree.org.au, empowering us to make informed choices and drive the shift towards ethical practices in the beauty industry.

The magnitude of the issue may seem daunting, but each of us has the potential to effect change. Consider this: if every consumer, just once a year, replaced one of their daily cosmetics with an animal/environmentally friendly alternative, the collective effect could be transformative. This simple action could pave the way for a more ethical and sustainable beauty industry, offering hope for a brighter future.

Biodroga, the German skincare line I represent and import into Australia, only tests its products on humans, and I can vouch for that. Furthermore, we have recently committed even further to the environment by becoming a clean beauty brand. This means we do not use any ingredient that is not biodegradable. “Forever ingredients” such as PEGs, microplastics and silicones that do not break down are still used in more than 95% of skincare because even though they are devastating for the environment, they pose very little risk to the skin. Think about that; it’s not just the bunnies we must worry about. Our skincare is having devastating effects on our vulnerable environment

Companies making changes to embrace sustainability should encourage others to follow suit. However, the pace of this change needs to be faster. Educating clients about the need for sustainable and kind practices and taking action to make the change today is essential.

It is not enough to “think” your brand is doing the right thing. It is crucial to verify whether their practices align with your beliefs and then take the necessary steps to ensure you are the change you need to be.

Will Fennell. x

Will is an international trainer for Biodroga www.biodroga.com.au @biodroga.truebeauty @willandeta

Stone Beauty Beds - Quattro II and Aquarius II By Comfortel

Introducing a favourite amongst beauty professionals, Comfortel’s Quattro and Aquarius are now available in our Signature Stone Upholstery

Featuring electric height-adjustments conveniently operated by foot control and with a quiet motor that effortlessly raises and lowers the table, Comfortel’s Beauty Beds offer unparalleled quality and value for beauty treatments, massage, and clinic practitioners. Offering manual back-adjustment, flexible and removable armrests, and retractable wheels for easy movement, these treatment tables deliver exceptional quality and outstanding value for beauty treatments.

Showrooms Australia Wide. Available from Comfortel Salon Furniture. www.comfortel.com.au

NEW Innovative Skincare Creations

By GINGER&ME

The Glow Oil: GINGER&ME’s The Glow Oil is a luxurious facial oil enriched with 12 Mega Oil Actives carefully selected to deliver ultimate hydration, nourishment, and a radiant skin glow. Packed with powerhouse ingredients this elixir is designed to rejuvenate dry, dehydrated, and aging skin types.

CC Complexion Perfection By

BIODROGA

BIODROGA Even & Perfect CC Cream Anti-Fatigue SPF20 with vitamin C and collagen-building peptides is a fantastic product that can help you achieve a flawless complexion and revitalised skin instantly. It goes beyond traditional makeup, offering a skin-transforming experience. This cream nourishes, hydrates, and smooths your skin, promoting a lasting radiance. It is suitable for all skin types, especially those who have uneven, tired, or pale complexions. This CC Cream adapts seamlessly to individual skin tones, providing immaculate coverage and concealing lines and wrinkles. www.biodroga.com.au

Super Vitamin C: Super Vitamin C is a multifaceted anti-aging powerhouse enriched with Ferulic Acid and a Vitamin B Complex. Formulated to combat the signs of aging, this serum helps reduce the appearance of fine lines, wrinkles, and uneven skin tone while promoting a youthful complexion

Exfoliating Powder Cleanser: GINGER&ME’s Exfoliating Powder Cleanser offers a revolutionary approach to cleansing and exfoliation. This water-free cleanser gently purifies the skin while promoting a healthy complexion and natural radiance.

Tension Release Balm: Say goodbye to muscle tension and stress with GINGER&ME’s Tension Release Balm. Formulated with Magnesium, this invigorating gel provides instant relief and rejuvenation, rolling away stress, and releasing muscle tension and tightness. www.gingerandme.com

Muse Manicure Table By JOIKEN

Introducing the Muse Manicure Table - a stunning fusion of bold, dynamic design and cutting-edge modernity, setting it apart as the epitome of sophistication in its category.

Robust Structure: Crafted with precision, the Muse Manicure Table boasts a structure made of high-strength injected polymer. This innovative construction provides a perfect balance of lightness and ensuring longevity and stability for your daily manicure needs. Elevate your salon or spa with the Muse Manicure Table - where style meets functionality, creating an ambience that reflects the modern standards of the beauty industry. www.joiken.com.au

HOT + COLD

Facial Steamer

The cold spray tube can swivel 360 degrees

The hot spray tube can swivel 360 degrees

Moveable in multiple directions

Easy to operate touch-panel

Adjustable height

The base diameter is 66cm,approximately allowing for more stability

Removable parts

Fusion PLUS

NOW AVAILABLE IN WHITE

Features:

• Wider drawer width

• Deep Flat top

• 4 drawers

• 100% Steel Construction

• Black Sturdy Body

• Modern design

• Click’n Clean castor wheels

• Includes Anti Slip Ribbed Mat

• Also available in Black

Plus

Anti Slip Ribbed Mat Features:

• Prevents tools sliding

• Ribbed design traps dirt

• Protects and prevents fading

Click ‘n Clean Castor Wheel Features:

• Designed to protect your stool and trolley against hair and dirt.

• Effective + economical for top flat tray

• Easy to clean and dries quickly

White Fusion PLUS

Black Fusion

Tech Trends in Beauty: Embracing QR Codes and NFC for Business Growth

By Digital Health Co

In 2024, staying ahead with the latest technology tools is not just an option, but a necessity for beauty and aesthetic business owners. You may already be familiar with QR codes from their widespread use among salons during COVID for check-in purposes. But what you might not yet fully appreciate is how QR codes and Near-field Communication (NFC) technologies can significantly benefit your beauty and aesthetic business in 2024 and beyond.

QR codes are essentially barcodes that can store a wide array of information and are accessible through a simple scan with a smartphone camera. NFC, on the other hand, allows two devices—like a smartphone and a payment terminal—to communicate when they’re close together, enhancing customer interactions through touchless technology.

Adopting new tech might seem daunting, especially if you feel particularly tech-savvy or are pressed for time. However, the integration of QR codes and NFC into your salon’s operations is more straightforward than you might think. These tools are designed to be user-friendly and can be implemented quickly to improve efficiency, enhance client experience, and increase your marketing reach.

That is why we’re here to guide you through everything you need to know about QR codes and NFC. From boosting appointment scheduling capabilities and promoting special offers to collecting customer reviews and streamlining payments, you’ll discover practical ways to incorporate these tech tools and future-proof your beauty and aesthetic business.

What You Should Know About QR Codes

As a beauty business owner, understanding the potential of QR codes can transform the way you engage with clients and manage your operations. A QR code consists of black and white squares which can be scanned by a smartphone camera and provide access to a digital link instantly. Initially embraced for health and safety during COVID, QR codes now offer much more. For your beauty and aesthetic business, they are a gateway to seamless growth, enabling a connection between your salon and online presence.

Appointment Scheduling

With a QR code displayed on promotional flyers, business cards, or your storefront window, clients can conveniently schedule appointments outside of business hours, reducing barriers and improving conversion rates.

Marketing Promotions

QR codes can enhance your marketing strategies by linking to exclusive offers, upcoming events, or loyalty programs. Place them in your salon or on receipts to engage customers and encourage interactions. This not only boosts customer retention but also attracts new clients looking for special deals.

Building Mailing Lists

Encourage clients to scan a QR code to subscribe to your mailing list. This can be an effective way to grow your audience for email marketing. Offer a small incentive, like a discount on their next visit, to encourage sign-ups directly through the QR code.

Enhanced Customer Experience

Prompting Google Reviews

Place a QR code in visible areas within your salon that link directly to your Google Business profile. Reviews are crucial for local SEO and help new customers discover your salon. Making the review process as easy as scanning a code can significantly increase the number of positive reviews you receive.

Digital Menus and Services Lists

Instead of traditional printed menus, a QR code placed on your door or waiting area can direct clients to a digital list of your services. This not only reduces physical contact points but also allows you to update your offerings in real time without additional printing costs.

What You Should Also Consider an NFC Near-field Communication, also known as NFC, is a technology that allows two devices—like a smartphone and an NFC tag—to communicate with each other. This technology can be pivotal in enhancing the customer experience in beauty and aesthetic businesses through its simplicity and versatility. Unlike QR codes, which require a camera to scan, NFC interactions are almost instantaneous upon touch or proximity, which can be particularly useful in fast-paced environments like beauty salons.

To use NFC, a smartphone simply needs to be brought near an NFC tag to trigger an action. These tags can be programmed with various tasks, such as opening a website, initiating a payment, or even launching an app. NFC’s potential to transform day-to-day operations and customer interactions in your beauty and aesthetic business is substantial. It offers a fast, secure, and engaging way to connect with clients, manage payments, and streamline administrative tasks.

Seamless Check-In Process

Implementing NFC can streamline the client check-in process. Clients can simply tap an NFCenabled device at the entrance or reception desk to mark their arrival, which can integrate directly into your scheduling software. This not only speeds up the check-in process but also reduces manual errors associated with it.

Secure Transactions

NFC can facilitate secure payment transactions. By enabling clients to pay for services with a simple tap of their phone, you’re not only providing convenience but also enhancing transaction security with encrypted data transfer.

NFC can be used to personalise the customer’s experience. For instance, tapping an NFC tag could bring up their preferred list of services or special offers tailored to their history with your salon. This level of personalisation can significantly enhance client satisfaction and loyalty.

Efficient Operations Management

Beyond customer-facing benefits, NFC can help in inventory management and staff scheduling. Tags can be used to track product usage or staff attendance, automating what would otherwise be time-consuming tasks.

Things to Consider Before Getting Started with NFC and QR codes

Before diving headfirst into implementing QR codes and NFC technology into your beauty business, there are several key considerations to take into account to ensure a smooth and successful integration process.

Security and Privacy

One of the primary concerns when adopting any new technology is ensuring the security and privacy of both your business and your clients. When using QR codes and NFC, it’s essential to choose reputable platforms and providers that prioritise data encryption and protection. Additionally, educating yourself and your staff on best practices for securely handling customer data will minimise the risk of data breaches or cyberattacks.

Technical Requirements

Assessing the technical requirements for implementing QR codes and NFC is crucial to avoid any compatibility issues or unexpected challenges. Ensure your salon’s hardware—such as POS systems, smartphones, and tablets— is compatible with NFC technology. Likewise, check that your staff and clients’ devices support QR code scanning and NFC functionality (most smartphones do) to guarantee a seamless experience for all parties involved.

Cost Considerations

While QR codes and NFC offer numerous benefits for your beauty business, it’s essential to weigh the associated costs before proceeding with implementation. Consider factors such as initial setup costs, ongoing maintenance expenses, and any subscription fees for software platforms or services. Create a budget that accounts for these costs and assess the potential return on investment to determine the feasibility and longterm sustainability of integrating QR codes and NFC into your business operations.

Customer Education

Introducing new technologies like QR codes and NFC to your clients may require some education and explanation to ensure smooth adoption.

Provide clear instructions on how to scan QR codes and use NFC tags, whether through signage in your salon, instructional videos on your website, or hands-on demonstrations during client appointments. By empowering your clients with the knowledge and confidence to engage with these technologies, you can maximise their effectiveness and enhance the overall customer experience.

How to Get Started with QR Codes and NFC for Your Business

Now that you understand the potential benefits of QR codes and NFC for your beauty business and have considered important factors, it’s time to take practical steps to implement these technologies effectively.

Practical Applications for Hair Businesses

Before diving into implementation, identify specific areas of your business where QR codes and NFC can add value. Consider how these technologies can streamline operations, enhance customer engagement, and drive growth. For example, you might start by using QR codes for appointment booking and collecting customer reviews, while NFC could facilitate secure payments. There is always room to grow so don’t feel like you need to integrate these tech tools in every aspect of your business straight away.

Choosing the Right Tools and Platforms

Research and select the tools and platforms that best suit your business needs and budget. Many free online software – like Canva or QRFY – offer QR code generators that allow you to create custom codes. Similarly, explore NFC-enabled payment systems and devices that integrate seamlessly with your existing hardware and software infrastructure.

Integration into Your Salon Operations

Once you’ve chosen your tools and platforms, integrate QR codes and NFC into your business operations systematically. Train your staff on how to generate and use QR codes, as well as how to facilitate NFC transactions. Update your marketing materials, signage, and digital platforms to incorporate QR codes and NFC tags where relevant.

Implementation

Tips and Best Practices

When implementing QR codes and NFC in your beauty business, consider the following tips to maximise effectiveness:

- Place QR codes in prominent locations throughout your salon, such as reception areas, treatment rooms, and retail displays, to encourage client interaction.

- Test QR codes and NFC tags regularly to ensure they function correctly and provide a seamless user experience.

- Monitor and analyse the performance of QR code and NFC campaigns using analytics tools to track engagement and conversions.

Futureproofing Your Business with QR Codes and NFC

Embracing QR codes and NFC technology offers beauty and aesthetic businesses a pathway to futureproofing their operations and enhancing customer experiences. By leveraging these tech tools, salon owners like you can streamline operations, boost marketing efforts, and stay ahead of the curve in a rapidly evolving industry.

QR codes and NFC provide endless possibilities for engaging with clients, from simplifying appointment bookings to facilitating secure transactions and personalised experiences. As the digital landscape continues to evolve, integrating these technologies into your business not only positions you as a forward-thinking industry leader but also ensures that you remain competitive and relevant in the years to come. By addressing potential concerns and taking practical steps to implement QR codes and NFC effectively, you can unlock new opportunities for growth and success in your beauty and aesthetic business. Embrace the power of technology to future-proof your salon and delight your client with seamless, innovative experiences that set your business apart and boost growth.

About Digital Health Co

At Digital Health Co, we blend our beauty background and tech expertise to bring you curated, effective, and growth-centric digital solutions. We understand all too well your treatments and services, your client’s needs, and your business goals.

Learn more about Digital Health Co LINK: www. digitalhealthco.com.au/mocha

The Cosmetic Tattoo Industry is Set to Dazzle with Innovation and Artistry in Brisbane, Australia

21st and 22nd of October 2024

The Lussh, 5 Hubert Street, Woolloongabba QLD

A must-attend for industry experts, newcomers, and enthusiasts alike.

LIVE DEMONSTRATIONS

Live and interactive demonstrations from national and international artists covering all areas of cosmetic and paramedical tattooing.

STAGE PRESENTATIONS

A host of educational stage presentations that will make you feel super motivated and refreshed on topics that matter in our industry.

THE COSMETIC TATTOO BUSINESS

Cosmetic tattoo business and technical procedures to put in place to run your business and create art. Work smarter not harder!

Cocktail Party - Masquerade Theme!

Celebrate the cosmetic tattoo industry & enjoy a night networking with other artists. Cocktail night event with award winners announced and a chance to mingle with like-minded artists.

APMAC 2024 is set to feature an all-star lineup of distinguished speakers, including world-renowned artists and pioneers in the field of cosmetic tattooing. Founded by Jessika Brigginshaw of Brow Squad in Queensland and Georgie Westley Of Distinctive Features in Melbourne, born from the passion of the evolution of all things cosmetic tattoo and the love of bringing our community togther.

Tickets & Awards Information www.APMAC.com.au

Contact: Jessika and Georgie at info@apmac.com.au

Don’t Get Caught Up In The Noise

By Robyn McAlpine

In a season where the industry is shifting like quicksand and we all feel like we are on shaky financial ground, every one of us are learning how to navigate this new normal and the impact it is having on our businesses.

It’s no secret that we are all seeing massive drops in numbers, days full of last-minute cancellations and clients extending appointments further apart resulting in less visits per year, we’re all just quietly puckering our sphincters hoping the clench can outlast whatever ‘this’ is, so we can all get back to business!

I think the thing that’s got us all quietly sweating under the collar is the longevity of this season compared to previous patterns. We’ve all experienced downturns and quiet months and I don’t know about you, but my ‘quiet month’ is feeling like a lot like quiet year and my clenched butt muscles are starting to cramp!

I’m not one to ever cry doom and gloom, but I see your anonymous posts in the Facebook groups, getting a read on how others are doing, “anyone else quiet, asking for a friend”, and the comments are pointing to a team stacking up for the affirmative.

But instead of taking solace in the consensus that everyone else is quiet, and letting that be the reality we resign ourselves to, what if we tried something different, just to see what happens. Now I’m not saying this will work, however I’m not one to just wallow in waiting whilst crossing my fingers and toes that things will go back to how they were.

Like you, my business is not immune to the cancellations and the quite books. I still have days where my team are left clientless, and the morale hits a low as there’s nothing like a quiet day to make you feel like you’ve lost your purpose.

At first, we thought it was just a slow week, but overtime this has become quite the norm to have a full book one day, and an empty one the next.

So how do we not go into panic mode and tighten the purse strings in a knee jerk reaction?

Before you start googling how to sell your feet pics on the internet, let me share with you some of the things I am trying.

I’m no expert. I don’t have a magic pill and my crystal ball has a crack in it, so the future isn’t quite clear, however I’ve made some shifts in my business and more importantly my mindset, that I’m sharing here in the hope that maybe they spark an idea in you and give a little boost of energy to have another crack and see if it works!

First of all, there is no ‘one thing” that is going to turn this around. No matter what the loud people on the internet are spruiking. They might tell you social media is the answer and shame you for not showing up with a strategy, but that sh*t gets exhausting when you dance your little heart out and still the phone doesn’t ring.

Here are the things I am trying as I batten down the hatches and reevaluate the things I do have control over.

1: I’m taking my eyes off what’s happening “out there” and turning my focus to what’s “in here”. And by in here, I mean my own business.

I’m looking into MY business, into MY clients, to rediscover who and what they need!

When we are looking ‘out there’, we’ve taken the focus off our clients, their needs and what our businesses can do to be what they need. If we are not delivering what they need, they’re naturally going to look for somewhere that does.

When I realised that my energy was out there, where I thought, I was going to find the answers, I realised that I had lost sight of why I am even in this industry! At the heart of it, it’s ALL about the clients and until we turn every effort towards them, it doesn’t matter if we make it the out this fought patch or not.

I’m looking at what my clients want right now, what they need and how my business can be the one to deliver that for them. And I’m discovering their needs have changed and this is why we’re feeling this pinch, because we are not listening, instead we are trying to make them fit into our old rules... but like it or not, the rules are changing.

2: I channelled baby business owner Robyn.

The chances I took, the energy I had, the passion before boss life challenges got me a little jaded. But there was once upon a time that I started with no clients, and I’ve forgotten about all the things I did back then to attract, gain and built a client list. Not only when I started solo, but when I brought on new team members and had to build up their bookings too. Back then we were eager to earn it, but now, in a Climate where we are all needing to attract more clients, we’ve forgotten that we’ve all been here before when it comes to quiet books. Except now we are wiser and can create more balanced promotions (at times we’ve all cut ourselves short in the name of marketing) now, we have social proof that we’re amazing therapists, when we first started out clients were taking a gamble on a newbie. I’m looking at how I can tap into baby business Robyn’s eagerness and mixing it with older and wiser Robyn’s experience to attract new life into my business.

3: I’m talking to my clients, not my colleagues.

Social media can feel performative, and we unknowingly begin to censor ourselves for fear of judgement from others in the industry, (what if we say it wrong?). We tailor our messages to be appeasing to other therapists, instead of only caring what our clients think. Our industry has been a whirlpool of therapists selling to therapists and those with louder voices tend to drown out the others for simply having a go. I know what it’s like to feel like the industry is watching and feeling like I have to confirm to my colleagues, but it’s time we all got our freak on and let our individual personalities shine. Your clients want to hear your voice, your take on skin. If we all just regurgitate the same content in the same styles, were all going to lose.

4: I’m listening to the numbers, not my feelings.

It’s easy to feel like the sky is falling when we let our fears and emotions rule our decisions. Nothing like a knee jerk reaction in the face of a cancelled day. But that leads to more ups and downs than a rollercoaster on fair day and frankly my adrenals can’t take that kind of torture.

But when I make a cup of chai, put my big girl pants on and take a proper look at my numbers, I’m often met with a calm and clear picture that is far less volatile than my emotions had me believing. Here, I can make rational decisions and see where I need to make some changes.

I also remind myself that my numbers are relevant to me. Comparing mine to another business or seeing someone on Instagram bragging about 6 figure months has absolutely zero bearing on the numbers within my four walls. What I’m looking at are my numbers coming in and my numbers going out and making sure that I am doing my best to keep the incoming higher than the outgoing.

Is any of this helping me?

First and foremost, it’s helping my mindset. Instead of spiralling and assuming the worst, unable to see a positive future, when I focus within, my energy is contained and I then have enough reserve in the tank to give my business, my clients and my team.

I’m definitely thinking outside the box and realising the problems I’m seeing are not actually new. I’ve been here before, quiet books, few clients and look at how far I’ve come. I’ve a built a business from scratch, now I’m building again but with a tool kit full of wisdom that will mean this time around I am working a little smarter.

But the most important thing, when we separate fact from feelings, we’re not relying on the false feelings. At a time when looking at the numbers feels like it might just be the straw that breaks the camel’s back, forget the saying that ignorance is bliss. The truth can be a tough pill to swallow BUT it’s actually the only solid ground we have in this shaky season.

If you’ve been glued to the global rhetoric that the industry out there is suffering, take a moment to feel the vibe that brings into your life. Notice that feeling of your energy being drained away??? For just a moment, step away from the window, close the curtains and take a look inside. Allow your energy to be focused on what your business needs and how you can keep your energy contained and focused on what YOUR business needs, what will serve YOUR clients and will give you the answers to create a healthy future for your business.

Starting out in business, we’re eager to please, will bend over backwards to win a client and have them call us their own. But as time goes on, we tend to lose that naive willingness to do whatever it takes. I’m not talking about letting go of all our boundaries, but I am talking about all those promotions we would do, and the letterbox drops, the networking events... when was the last time you did something to wow your clients, to attract new clients?

It’s noisy out there. But when I’m looking around out there, I’m not looking at my own business and the things that are true to ME! Just because I’m not fully booked, doesn’t mean I’m not still doing ok financially.

It takes energy to be constantly looking at what everyone else is doing, That’s energy we could be looking at our own stuff.

When we are focusing on what’s out there, what others in our industry are doing, our energy leaks. We become less potent in the treatment room and our client connection weakens over time. When we turn our energy to our clients, and spend all of our effort into becoming the therapists and businesses they need us to be, (and truly being it) this is transformative for both our clients and our businesses.

Never one to back down from a challenge, I’ve really had to dig deep in the face of social media influencers screaming superficial success stories and people offering to show their blueprints to a six-figure month. Or People just preaching social media presence is the answer. Well, I’ve got the viral presence and on occasion had a 6-figure month but trust me, that’s not the miracle pill that’s going to help you claw your way out of a rough season. So, if you’re falling trap to the noise out there, It time to stop the scrolling and tune into your little voice inside that might surprise you with some answers.

Are we showing up or showing off?

Open for the mamma bear energy our industry needs today. There’s a vibe brewing in our industry and like all seasons that blow through, I was hoping this would pass... but like that glaringly obvious pimple that’s been brewing under the surface, it’s time to give it a squeeze and get it moving right along out of here!

I’m dusting off my corneotherapist cap and throwing it into the ring to have an open and honest discussion about this ugly era of “one-upManship” that’s plaguing the industry I love with all my heart.

I’ve been keeping a low profile lately. Our industry has felt noisy, with everyone trying to “make a name for themselves”. It seems the louder or more controversial one can be, the more influence can be had.... But for what? For why? And for WHOM???

We seem to have found ourselves in an era of trying to outdo each other. We brag about our conquests of how many clients we see, how much money we make, how viral we can go, how few hours we work yet still make more money than the rest... all in a pitch to sell to each other, in an era of “everyone’s a course creator” (because that’s where this started, in trying to sell to each other and blurring the lines between therapist and teacher)

There’s a fine line between using controversy to bring attention to much needed education, and raise the bar vs shaming an entire industry and putting others down for personal gain, all to get likes.

It’s a line I walk daily in sharing my passion for corneotherapy and skin knowledge, wanting to stir our industry into passionately advancing our education, so we ALL can win. If you’ve been in my circle at any point over the last two decades, you know my heart is to inspire your growth and confidence through knowledge.

Right now, though, we’re in a season of stepping on each other for our personal gain and we’ve lost sight of why we’re really here.

Our 16 year old selves would be giving us a punch in the twat if they could see what we’ve become. It’s not what our former aspiring beauty therapist selves signed up for and not why ANY of us worked so hard to get into this industry!

But you know the real losers are here? The ones copping the fallout out? Our clients.

THEY are the reason we get out of bed every morning, they’re the real reason we have a job (even if you’re on the teaching/B2B side of our industry... if you aren’t supporting therapists with the greater intention of them helping even more clients... it’s time to step out of the ring and pick another industry to peddle your wares)

When we blur the lines on our social media and start performing to the industry and stir controversy, to get a reaction (or as fuel for viral content) we’re no longer talking to our clients or focused on their experience with our industry.

But guess who has a front row seat?

Our clients. And they’re watching us.

Right now, our industry’s true skin is showing and it’s not looking pretty.

I truly don’t believe that this is who we are. It’s certainly not the heartbeat of the industry I have dedicated my life to enhancing and so I’m dropping into inboxes around the world this very minute to instigate a muchneeded change before we end up too far down this slippery slope that we can’t go back.

It’s time to put our clients back in focus.

We wonder why they’re flocking to Tik Tok for skin care advice, because who would trust an industry that’s more focused on performing to each other than being what their clients need?

(I know we’re all feeling the global shift in our clients booking behaviours right now...but what if it’s all our fault? And what if we can fix it?)

I’m drawing a line in the sand. Are you ready to step across with me and be the revolution our industry so desperately needs?

It’s time to change our focus. Because where our focus goes, energy flows. And it needs to start TODAY.

Robyn x @expert_skin_therapist

Navigating Economic Cycles . A Strategic Opportunity for Beauty Entrepreneurs

By Elle Wilson

In the journey of entrepreneurship, right at the heart of the beauty industry, we constantly find ourselves maneuvering through the ups and downs of economic cycles. Embracing nearly four decades of experience, I’ve come to acknowledge a constant truth - each cycle, whether filled with challenges or abundant with opportunities, can serve as a pivotal moment for the visionary entrepreneur.

Is it possible to unearth opportunities in the midst of an economic downturn?

As salon and spa owners, we are constantly at the cutting edge, attempting to navigate through a sea of daily decisions, challenges, and quite often, missing the golden opportunities that lie inconspicuously right before our eyes. There seems to be no time for strategic innovation, as it can often become a wish for the future, a quieter time. Yet let me be clear, this time doesn’t often come, and when it does, you will most probably choose to take a break - you’ll be burnt out! I know you know exactly what I mean. I too have lived ‘doing’ business this way. It can be traumatic, to say the least.

Stephen Covey was a well-known author and thinker; his 4 quadrants for time management is a framework that categorizes tasks based on their urgency and importance, with Quadrant 1 being important and urgent, Quadrant 2 being important but not urgent, Quadrant 3 being not important but urgent, and Quadrant 4 being not important and not urgent. Covey emphasizes the importance of focusing on Quadrant 2 activities, which contribute to long-term goals and success while minimizing time spent on less important tasks in Quadrants 3 and 4.

In this article, we are going to look at Quadrant #1 and how often salon owners find themselves spiraling within this quadrant. This Quadrant, if you recall, is where all the emergency alarms are ringing - tight deadlines, mounting pressures, and the kind of troubles that can wear you down to a frazzle if you’re not careful. It’s like being in constant survival mode, where there’s no room to think ahead or make plans because you’re too busy putting out fires. You live in a world of hope.

Right now, everyone’s pointing fingers at the economic climate as the culprit. But here’s the thing: living in Quadrant 1 isn’t really about the business itself; it’s about how you’re handling things. It’s not the business that needs a makeover - it’s first you.

So, what happens when we are running our business and our lives from Quadrant 1? In this quadrant we often feel disempowered and tired. It’s incredibly easy to start vibing with the crowd that’s stuck in survival mode, the ones who see the world through a lens of constant crises. And here’s the trickiest part – the easiest thing of all is to gravitate toward others who share this ‘survival mode frequency.’

Before you even realise it, you’ve got a chorus of voices around you nodding in agreement, reinforcing those very fears and doubts.

This longing to belong, while natural, can sometimes lead us to link up with popular opinions without really stopping to think if they make sense for us. Suddenly, you find those adopted views defining your decisions, keeping you from pushing past barriers and achieving the kind of growth and change that sets true innovators apart. In fact, you have stopped thinking for yourself.

It’s fierce inside of Quadrant 1. Most of the day your inner voice is on high alert, you’re grumpy and never in the present moment. So, think hard about the way you start your day and deal with Quadrant 1 issues and daily challenges. Transforming your workday out of Quadrant 1 is easy, discipling yourself to stay clear and laser focused can only become a reality when your mission outweighs your old habits.

The economic downturn, to an entrepreneur not ensnared in Quadrant 1’s reactive thinking, heralds a time to pivot, to restrategize, and potentially to capture a new segment of clientele. Believe me when I say to a visionary entrepreneur it is downright exciting.

Consider this: within your location, beauty salons and spas are undoubtedly flourishing, tapping into unmet needs and positioning themselves as indispensable to their ideal clients.

Quadrant 1 entrepreneurs will more often resort to discounts and value packages - short-term remedies borne out of immediate, emotionally driven decisions lacking in long-term strategy. This reactive behavior leads to further downward spiraling and a feeling of emptiness and lack of fulfillment.

How do entrepreneurs, especially women, overcome the tendency to succumb to limiting narratives, choosing instead paths that lead to thriving, without believing they need to emulate men to succeed and thus sacrificing a significant part of their richness and essence?

Let’s delve into the world of billionaires, as an example, a realm where a distinct division lies between male and female achieversand explore how this reflects broader tendencies within the beauty industry. The vast disparity between male and female billionaires is not just a statistic; it’s a mirror reflecting how differently we engage with our world. Females, often relying on their emotional responses - Quadrant 1, face a unique set of challenges, considering we’re inherently wired to feel deeply. Growing through this aspect involves maturing beyond our initial emotional responses to embrace strategic, logical thinking, traditionally associated with the male approach to problem-solving. This isn’t true; however, women have a huge capacity to use reason and logic.

The huge difference in the number of male billionaires to females is staggering. Just let me add to this that the majority of female billionaires ascend to wealth through inheritance - doesn’t this tell you that there is a pressing need for women in leadership and entrepreneurship to recalibrate how we navigate tough times?

Emotions spin narratives that are disempowering and damaging. This energy sends out signals a little like a radio frequency. You will find others resonating at this frequency, make no mistake. The only question to ask yourself is, is that what I want?

Ruth Bader Ginsberg, the second woman to serve in the American Supreme Court was given one piece of advice she remembered clearly… “Whatever you do, don’t use your emotions.”

Now we know that moving past Quadrant 1 and stepping only when we decide is critical to our wellness both mental and physical and to our inner fulfillment, which ultimately is the meaning of true success. Now let’s take a quick look at the Quadrants beyond Quadrant 1.

Quadrant 2 focuses on planning, strategic thinking, and seeking new opportunities - elements crucial for thriving amidst economic cycles. Quadrant 3, though appearing urgent, often encompasses tasks that could be delegated or postponed, allowing for a clearer focus on what truly matters. Quadrant 4, the realm of least urgency and importance, serves as a reminder of what we must minimize to preserve our strategic intent and energy.

The journey toward strategic liberation begins with an earnest reflection on our current associations and influences. Are the mentors, peers, and circles we engage with pulling us back into the mire of Quadrant 1, or are they lighting the path to strategic innovation and Quadrant 2 thinking?

Each of us within has a strategic self. We get glimpses of her now and again.

Ask yourself if it’s time to align with those who embody strategic foresight, who navigate the economic climate not as victims but as architects of opportunity. The economic climate offers a canvas for rebirth, for rebranding, and for rediscovering the clients who seek the unique value only you can provide.

It may very well be a renaissance for your salon, spa or studio.

Elle Wilson. CEO & Founder of TrueBrow International and Elle Wilson Enterprises

@ellewilsonofficial

Tapping into Dopamine Beauty with Fresha!

As we know, the beauty and wellness industry is always evolving. Fresha, the world’s leading booking software, partnered with trend forecaster WGSN to decode the trends that are shaping, and will shape the industry over the coming months and years. And one of the biggest trends at the moment is Dopamine beauty!

Dopamine is a type of neurotransmitter and hormone that plays a role in many important body functions. It acts on areas of the brain that give you feelings of pleasure, satisfaction and motivation.

So Dopamine beauty is beauty products and treatments that focus on joy, rather than being something that is simply functional. Dopamine beauty simply puts more emphasis on mental and emotional wellbeing.

And it’s becoming more and more popular. For example, 58.5 % of people think wellness is about how they feel mentally and emotionally, compared to 31.5% of people think it’s about how they feel physically. So treatments are becoming the space to focus on the clients’ joy.

There might be many reasons for this development. For example, we’ve recently been through a turbulent period in our modern history: the Covid-19 pandemic, a cost of living crisis and the climate emergency have impacted our emotional wellbeing and way of life. Gallup’s 2022 Global Emotions report found that a blend of negative emotions including anger, stress, anxiety, fear and sadness has led to a new record level of unhappiness since its first edition in 2006. Consumers understandably want to be uplifted and are turning to dopamine-inducing beauty experiences that prioritise mental and emotional – over physical – health, with 65% of women and 52% of men in our consumer survey agreeing with this outlook.

As it so often feels like we’re on the brink of a revolution within the wellness space, the concept of wellness will continue to encompass so much more than it currently does, or did in the past 10 years or so.

But the most important question is how do we create dopamine treatments? How do we create the space for our clients to prioritise joy over function, mental over physical?

Use colour as a way of expressing yourself

Beauty aesthetics that offer an instant hit of dopamine are emerging through the creative use of colour. Colour is frequently studied for its ability to affect our emotions and influence how we feel on a daily basis. In the quest to feel good and have fun while doing so, consumers have begun to experiment more boldly with colour across makeup, nail, brow and hair aesthetics, for an instant dopamine boost. Tina Michael, founder of UK conscious beauty brand Shoreditch Nails and a Fresha partner, has noted this shift in her salons: “Customers are pushing boundaries in terms of what they are having on their nails. When we first introduced nail art it was very simple, but it has gone to a different level now with animals, characters and 3D nail art, meaning clients get to have their own piece of art on their nails,” she explains.

WGSN’s social media data shows that conversations on the topic of dopamine beauty (colourful, escapist makeup and beauty looks) are still emerging. These conversations are being driven by innovator brands and influencers, signalling that there is still a lot of opportunity for the wider market to capitalise on these creative and experimental aesthetics.

The rise of psychodermatology

Salons and beauty providers can go further into the power of dopamine, beyond physical aesthetics, to explore the relationship between mental health and beauty. Psychodermatology is a growing field that’s gaining traction across the industry. Based on the relationship between

mind and skin, psychodermatology draws links between poor mental health and skin conditions, by focusing on how the mind can treat the body and vice versa. While it’s well known that mental health issues can be triggered by skin conditions, more research is emerging on the reverse effect: that of low mental wellbeing aggravating the skin.

Beauty salons that provide any skincare treatment have the opportunity to respond to this growing trend, shifting from just treating skin at the surface to treating mental wellbeing alongside it, helping customers to leave the beauty experience feeling good physically and mentally. It’s clear that consumers are currently seeking treatments to improve their skin, with Fresha’s proprietary insights showing that bookings for ‘Face’ services have grown by 31% ahead of all other beauty categories including hair, massage and nails. The data also highlights that four ‘Face’ services are experiencing particular growth – all emphasising the importance of skin health to consumers.

The role of the skin therapist and technician is evolving, going beyond diagnosing skin issues on the surface, to also being more sensitive to clients’ mental health and providing a personalised and emotionally driven experience. Salons and individuals that upskill with emotional intelligence training, coaching or counselling will be able to form a deeper connection with clients, potentially helping to boost their dopamine levels and drive customer loyalty.

Skincare brand Dermalogica launched a training programme in 2020 aimed at helping industry professionals support their clients’ emotional needs during the pandemic. The training covered how to improve listening skills during vulnerable conversations, guidance on body language to beffer tune in to nonverbal cues and breathing exercises. This level of client care is something that all beauty and wellness destinations, from barbershops to spas, can adopt in order to offer individualised customer service.

At its core, Dopamine Beauty supports consumers to feel well, happy and cared for. For long-term success, beauty and wellness providers must double down on emotional client care, helping them to resonate with younger demographics such as Gen Z, who place more importance on their mental health than any other generation.

We’ll start embracing more creative exploration

Salons will be equipped to offer creative and experimental beauty services for clients looking to transform their image. Hair and nail services will effortlessly own this trend in the short term with colourful temporary hair dyes, creative hair styling and adventurous nail art. Salons that stay up to date with the latest aesthetic trends emerging across TikTok and pop culture will drive excitement across the industry, leveraging the creative expertise of stylists, barbers and technicians to drive footfall.

So, what will dopamine beauty look like now, in the near years, and the years after that?

NOW - 2023 - 2024

We’ll start embracing more creative exploration!

Salons will be equipped to offer creative and experimental beauty services for clients looking to transform their image. Hair and nail services will effortlessly own this trend in the short term with colourful temporary hair dyes, creative hair styling and adventurous nail art. Salons that stay up to date with the latest aesthetic trends emerging across TikTok and pop culture will drive excitement across the industry, leveraging the creative

expertise of stylists, barbers and technicians to drive footfall.

NEAR

FUTURE - 2025 - 2027

EQ training will become part of customer service

Emotional training will become fundamental to the service experience, enabling businesses to professionally support clients’ mental health. This will be most evident within skincare services, as demand for psychodermatology grows. Pre-treatment questionnaires will be revitalised, with customers not only asked about their lifestyle habits or aesthetic goals, but also how they’re feeling. Businesses in the future will make it a priority to monitor the wellbeing of clients, tailoring the treatment experience to mental health needs.

NEXT - 2028+

Blended beauty and therapy service models will proliferate

Beauty and healthcare industries will increasingly merge, resulting in counsellors and therapists becoming a part of the service experience and enhancing the level of emotional care clients receive. Innovative businesses will redesign the pre and posttreatment experience, leveraging these experts to provide emotional guidance that will improve or maintain consumers’ mental wellbeing between appointments. This level of care will become aspirational within beauty services, with those businesses investing in counsellors and therapists viewed as industry disruptors.

www.fresha.com/for-business

How to take the stress out of tax and maximise your return for salon & clinic owners

By Mark Chapman – H&R Block

Nobody wants to pay more tax that they have to and the key to minimising your taxes is to ensure that you claim all the tax deductions you’re entitled to. If you’re a hairdresser, there’s a long list of potential tax claims that might apply to you. Not all of them will apply to everyone but it will pay to spend a bit of time running your eyes down this list to see which of them apply to you.

The Golden Rules of Tax Deductions

If you want to make a claim for expenses incurred, you need to follow the three golden rules:

• The expense must relate to your work

• You mustn’t have been reimbursed by anybody

• You must be able to prove that you spent the money. That means that you must keep receipts, invoices or statements to demonstrate that you actually incurred the expense.

H&R Block’s tip is to keep electronic copies of all documentation relating to expenses. Paper receipts get lost or fade, so keeping everything together on your phone or computer will save time and effort when you come to complete next year’s tax return.

Get Help

There’s a reason why nearly 70% of people use a tax agent to help them do their taxes. Tax is complicated and stressful and if you do it yourself, you’re likely to make a mistake. You might claim something you weren’t entitled to and find yourself audited by the ATO or you might miss out on a deduction you could have claimed but didn’t realise was available to you; the result is a lower refund than you could have got. Using a tax agent like H&R Block takes away the stress and opens up a whole world of expertise to guide you through the process, so you can be sure you’re claiming everything you’re entitled to. You wouldn’t generally choose to treat a medical condition yourself; you’d see a doctor so why should tax be different? Get expert advice and the fee will generally be more than covered by the bigger refund, and the peace of mind.

Claim for equipment purchases….instantly!

Look to utilise the “instant asset write-off” measure. Provided your business has a turnover of less than $10 million, this allows you to claim an immediate tax deduction for all capital purchases costing less than $20,000, rather than depreciating the cost over several years, as used to happen.

This could include hairdryers, salon furniture and décor, external signage, makeup brushes and applicators, waxing kits, mobile phones, laptops and bags or briefcases and even motor vehicles (though any cars will probably need to be second hand, given the $20,000 limit!).

Remember, as well as making a purchase, the asset you acquire also must be used or available for use in your business, so realistically you need to get the item delivered and installed by 11:59PM on 30 June 2024, which is when the relief is scheduled to expire. If you buy something now for delivery and/or installation in July, you won’t be able to claim the deduction this tax year.

You can also claim the cost of insuring workrelated equipment.

Prepay expenses

You can get an immediate tax deduction for certain pre-paid business expenses. The basic rule is that a deduction is available for expenses that cover a period of no more than 12 months. That covers expenses such as insurance premiums, telephone and internet services, subscriptions to trade or professional bodies, rent or leasing charges on your premises and bookings for seminars, conferences or business trips.

Pay superannuation

Employers have to pay superannuation contributions within 28 days of the end of the quarter. Ensure that all June quarter superannuation contributions are paid by 30 June to accelerate the tax deduction. Note that contributions must actually be paid, cleared in the business bank account and received by the employee’s super fund before 30 June for a tax deduction to be available. Any other outstanding amounts should also be paid before year end.

Get the right trading stock valuation

If you’ve bought surplus hair products which are sitting unused in your salon, you can potentially claim a tax deduction if they are out of date or out of fashion. Damaged and obsolete stock can be written down or written off entirely and a tax deduction claimed - now is the time to crystalise that tax deduction.

The Golden Rule - Keep Records

Good record keeping is your best friend for

efficient business management and will also make life easier if the ATO ask you questions. It’s essential that records are kept to substantiate what’s in your tax return; any unsubstantiated deductions, for instance, are generally not allowable.

Tax law requires that records be kept for five years, and they should include:

• sales receipts

• expense invoices

• credit card statements

• bank statements

• employee records (wages, super, tax declarations, contracts)

• vehicle records

• lists of debtors and creditors

• asset purchases.

Records can be kept on paper or electronically, but should be easily retrieved. In our experience, businesses often stumble when asked by the ATO to verify transactions by providing supporting records, with the consequence that even “innocent” businesses can find themselves stung by the tax man where they are unable to provide the requested evidence.

Mark is a regular commentator on tax matters for a variety of Australian broadcast and print media outlets. In addition to his columns in Money Magazine and My Business magazine, he has written for a variety of national publications such as The Australian Financial Review, The Daily Telegraph, The Age and Business Spectator.

Previously, Mark was a tax adviser for over 20 years, specialising in individual and small business tax, in both the UK and Australia. As well as operating his own private practice, Mark spent seven years as a Senior Director with the Australian Taxation Office.

Mark is a Chartered Accountant, CPA and Chartered Tax Adviser and holds a Masters of Tax Law from the University of New South Wales.

Cultivating a Positive Work Environment !

By Danielle Renee

Danielle Renee is the founder and visionary of the Bobbie Charles Empire, which includes two ABIA award–winning skin and cosmetic clinics and an academy. She is a business consultant, educator, speaker, and awardwinning dermal therapist.

If you want to get her fired up, ask how she built a brand people pray to work for and never want to leave. It’s no wonder the judges chose her clinic, Bobbie Charles Skin & Cosmetic Clinic, in the 2023 ABIA Team of the Year.

Want to keep your team happy, motivated, and engaged?

Cultivating a positive work environment is vital to your business’s success. In this article, I share tips on fostering a supportive culture that empowers your team to perform optimally.

Collaboration is Key

Foster a collaborative work environment by encouraging employee teamwork and crossfunctional collaboration. Create opportunities for team building and bonding activities, such as group projects, team outings, or collaborative brainstorming sessions. Encourage open communication and idea-sharing among team members and recognise and celebrate teamwork and collective achievements.

By promoting a culture of collaboration, you’ll strengthen relationships among your employees, enhance productivity and innovation, and create a supportive and inclusive work environment where everyone feels valued.

Effective Communication

“It’s important to make sure that we’re talking with each other in a way that heals, not in a way that wounds.” –- Obama.

Prioritise effective communication within your clinic by establishing clear channels for sharing information, providing feedback, and resolving conflicts. Implement regular team meetings, oneon-one check-ins, and communication tools like WhatsApp or Slack.

I am obsessed with Trello’s project management software, which keeps everyone informed and aligned. We use online Trello boards to organise tasks and meetings. This has been a game changer in how I keep my entire team on task, organised with lists to action and tick off once completed, set dates for completion, and organise tasks in order of importance. By having transparent and respectful communication, you’ll minimise misunderstandings, build trust and rapport among your team members, and create a positive and collaborative work culture.

I believe in having an open-door policy to create a safe space for communication and innovation.

Ongoing Training

“Train people well enough so they can leave, treat them well enough so they don’t want to.”Richard Branson

Providing opportunities for ongoing training is vital to assisting the team in overall success in the workplace. Offer staff opportunities for personal and professional development and mental health support and provide a safe space. Psychological safety is crucial to team culture; everyone should have each other’s back.

Assess individual learning styles.

Assess your team’s learning needs so you can deliver training according to each need. For example, some might prefer to learn alone, some like listening to meditation music while learning, and others like support. Some like to feel and touch things without having too much data to retain. Have compassion for different learning styles and watch your team flourish and develop by leveraging their strengths.

Tailored Training Materials

encouraging your team to prioritise their wellbeing.

Tailor training materials to cater to your team’s varied preferences. Create materials with captivating diagrams and immersive videos for those who like visuals. The auditory adventurers found solace in discussions and lectures. Have printed and online manuals for team members who want to study material, ensuring everyone is connected. My method is to let team members watch, then do and be observed, followed by feedback.

Recognition and Incentives

Ensure you offer various incentives to motivate the team and create a sense of achievement. Ideas of incentives could include a getaway holiday, products, and gift cards to encourage healthy competition and tangible rewards for outstanding accomplishments.

Have you considered initiating ‘Team Awards’ with trophies for Best in Customer Care, Best Leader, and Top Product Sales? In 2023, we introduced BC Awards based on performance, KPIs, and feedback from clients and teams; we have the upcoming awards on display in the clinic as a reminder to the team and to create an environment of friendly competition.

Support Work-Life Balance

“Balance is not something you find; it’s something you create.” Jana Kingsford

Promote work-life balance among your employees by offering flexible rosters, remote work opportunities, and personal wellness and self-care support. Encourage employees to prioritise their health and well-being by taking breaks, setting boundaries, and managing their workload effectively. Provide resources and support for managing stress, maintaining a healthy work-life balance, and addressing workrelated challenges or concerns. Lead by example by demonstrating a healthy work-life balance and

By supporting work-life balance, you’ll improve employee satisfaction and retention, reduce burnout and turnover, and create a positive and sustainable work environment where everyone can thrive personally and professionally.

If you want to retain your team, you need to be flexible with them during all the different seasons of their lives. Our industry is small, and professional relationships can last a lifetime.

Danielle x @danielle_bobbiecharles

www.bobbiecharlesacademy.com.au www.linkedin.com/in/danielle-renee/

View our leadership training: Dare to Delegate

Serving Through Selling !

By Rebecca Miller

What comes to mind when you hear “selling” or “sales”?

Sales are the area that can make or break your business, yet it is the area that most businesses struggle with. For many, including myself, in the early days, the thought of selling went hand-in-hand with feelings of discomfort. The traditional pushy sales tactics taught in the 70s and 80s have thankfully evolved; however, many in our industry still hold onto outdated sales mindsets that limit their business growth.

When crafting Heartfelt Sales, a first-of-its-kind course for the Professional Beauty and Aesthetics Industry, I leaned into the fact that true success doesn’t come from those high-pressure sales tactics but from understanding, empathy, and the ability to solve your clients’ real problems. When we shift the focus from a selling mindset to serving one, we create buying experiences that feel personal, rewarding, and resonate with your clients on a deeper psychological and emotional level.

Today, I want to share one of the most powerful ways to do thisengaging our ‘Red Brain’ and ‘Green Brain’ during client interactions.

Understanding Red Brain vs. Green Brain

You’re probably familiar with the concept of left-brain and right-brain thinking. The left brain is known for logic and analytical thinking, and the right brain is known for emotion and creativity.

In this context, consider the right side of the brain as the Green Brain. When humans operate from the right side of their brain, they make decisions faster, without worrying excessively about negative consequences; we call this Green Brain.

For example, what do you do when you approach a green light? You go! You proceed so confidently that you do it unconsciously. So, if a pedestrian or a bicycle starts to come onto the road as you approach, you might be startled. Why? Because you weren’t looking for danger.

Conversely, consider the left side of the brain as the Red Brain. What do you do when you get to a red light? You stop. The colour red itself acts as a signal to halt and check for danger. Clients anchored in their Red Brain during consultations will likely stop, pause, and look for reasons not to proceed. The red brain is the “what if?” brain, fraught with hesitations like “What if I make the wrong decision?” or “What if it’s too expensive?”

Red Brain conversations, which focus on your product or service, the features, how long the process takes, and the price, can increase client procrastination and lead to a higher likelihood of objections. These are generally the topics we love to discuss because they are familiar, comfortable, and well-understood. Our clients are not buying our products and services, they are buying the transformation.

In contrast, you activate the Green Brain when you help your clients feel into and articulate their lived experiences, challenges, frustrations, fears, wants, and dreams. Green Brain communication is the psychological key to helping clients make more confident decisions. It’s about going beyond the rational and connecting your clients to the emotional, accelerating decision-making.

Repeat After Me: The ‘WHY’ Makes Them Buy

Whenever you’re talking about someone’s ‘why’, you’re having a Green Brain conversation. The most critical sales principle, which underpins every sale you will ever make, is that people make decisions emotionally and justify them logically.

At some point, Red Brain conversations are necessary - we must handle the logic and the logistics. However, it’s essential to understand that this is a much smaller component of the decision-making process than you may think. When clients have their ‘why’ at the forefront, aka their Green Brain activated, they will happily take care of the Red Brain logistics.

Here are some simple tweaks you can start making today to effortlessly shift from Red Brain language to Green Brain language in your client communications:

• Change “pay” to “take care of.”

• Instead of “appointment,” say, “let’s make time to get together.”

• Replace “treatment and product plan” with “skin transformation plan.”

As you can see, small language changes can significantly impact how your clients feel throughout the process. You’re still addressing the necessary Red Brain points, but in a way that keeps their ‘why’ at the forefront, therefore being less intimidating and easier for them to take action.

The insights into Red Brain and Green Brain dynamics are the gateway to a much deeper exploration in my brand-new course, Heartfelt Sales. This program is born from my 30-year-long obsession with understanding how the brain works, combined with extensive studies in leadership, influence, psychology, neuro-linguistics, cognitive behaviour therapy, and human behaviour.

Heartfelt Sales’ core is the power of fostering lasting connections, reducing stress, and freeing you to focus on what truly grows your business. By joining, you’ll embrace a new way of thinking that enhances every interaction with your clients and team, turning each interaction into a deeply personal and rewarding experience.

Enroll in Heartfelt Sales today and start transforming your approach, using knowledge that has shaped lives and businesses for decades.

Taming the salon beast How automation breeds client love and business growth

By China Coyle

For every passionate beauty salon owner, the dream is clear: to transform lives through exceptional service and to have the flexibility of time freedom. But the reality often involves a relentless juggling act. Between clients, managing a team, marketing your business, a hidden monster lurks – the administrative beast.

This ever-growing pile of tasks, from appointment scheduling to client communication and marketing, following up and checking in, consumes precious time and energy. Left unchecked, it can devour profits and stifle growth especially in a tough economy.

Enter Beauti Software - the Beauty Business Slayer with a Cloud-Based Weapon

Recognising the limitations of existing salon software and the constant struggle salon owners faced, China Coyle, a seasoned beauty business expert, knew there had to be a better way. Drawing on her years of experience, she developed Beauti – a comprehensive, cloud-based software suite designed to empower busy beauty salon owners.

Beauti goes beyond the basics of appointment booking. It’s a comprehensive system designed to:

● Streamline operations: Simplify scheduling, deposits, manage inventory, track client history, and automate administrative tasks, freeing you to focus on what truly matters.

● Boost efficiency: Generate reports to gain valuable insights into your business performance, identify areas for improvement, and optimise your resource allocation.

● Build your business: Having the tools ready to go at a click of a button to help you attract and retain your clients. Reclaim your time and energy, allowing you to focus on client consultations, honing your craft, and innovating your service offerings.

But in today’s competitive landscape, efficiency alone isn’t enough. The key to retaining cherished clients and growing your business lies in the power of automation and building relationships.

Why Automation is Your Secret Weapon for Client Love

Imagine a world where nurturing client relationships happens effortlessly. Automated systems, fuelled by SMS, email, and pre-designed marketing templates within Beauti, become your tireless assistants, allowing you to:

● Welcome new clients with a warm introduction, essential appointment reminders & information, and personalised recommendations based on their initial consultation.

● Rekindle the flame with dormant clients by sending targeted rebooking offers, special promotions tailored to their past preferences, or exclusive “welcome back” packages.

● Celebrate birthdays and anniversaries with heartfelt messages that showcase your appreciation (and subtly encourage future bookings).

● Gather valuable feedback through automated surveys, allowing you to identify areas for improvement and constantly refine your client experience.

The Power of “Love Bombs”

These automated touches are more than just convenient; they’re powerful tools for building client loyalty. Imagine the positive impact of a beautiful birthday message or a thoughtful reminder about an upcoming appointment with helpful tips to prepare

for their service. These small gestures cultivate a sense of connection and appreciation, transforming clients into raving fans who not only return for repeat business but also recommend your salon to their network.

The Bottom Line: More Time, More Growth

By automating your client journey, you free up valuable time to focus on strategic initiatives that drive growth. These reclaimed hours can be channelled into:

● Developing new service offerings: Identify trending beauty treatments and techniques or create customised packages catering to specific client needs.

● Refining your marketing strategy: Leverage Beauti’s marketing tools to create targeted campaigns that attract new clientele and showcase your unique salon experience.

● Investing in staff training: Elevate your salon’s expertise by investing in advanced training for your team, ensuring your team stays ahead of the curve and delivers exceptional client service.

By wielding the power of Beauti’s automation features, you can tame the administrative beast, forge deeper client connections, and unlock the full potential of your business. Beauti’s mission is to create a path of freedom and success for busy beauty salon owners like you.

Tips for Implementing Automation Successfully

1. Start Small: Begin with basic automation tasks like appointment reminders and follow-ups before expanding to more complex workflows.

2. Customise & Personalise Your Messages: Ensure that automated messages are personalised and reflect your brand’s voice to avoid seeming robotic.

3. Monitor and Adjust: Regularly review the effectiveness of your automated strategies and be willing to tweak them for better engagement and results.

4. Train Your Team: Make sure your staff are comfortable with the new system and understand how to leverage it to enhance client interactions.

5. Stay Client-Focused: Use automation to enhance, not replace, personal connections. Always strive to add a personal touch where it matters most.

By integrating these tips and fully utilising Beauti’s features, you can enhance client relationships, streamline operations, and set your beauty salon on a path to sustained growth and success.

@beautisoftware

Imposter Syndrome in the Beauty Industry

By Robyn McAlpine

Do you ever get the feeling that you’re not good enough? That you shouldn’t be running a business? Imposter syndrome is something almost everyone has felt at some point – even our bright, talented customers at Timely.

Timely ambassador Robyn McAlphine, owner of Skintifix in Newcastle, author of Skinsideout, speaker, entrepreneur, mentor, skin expert and skin strategist has a list of accomplishments as long as your arm – but she’s still felt the effects of Imposter Syndrome throughout her career. She spoke to us about it:

“We all know that the journey to better skin isn’t an overnight fix. I want my clients to understand this too. So I’ve learnt how to translate my strong knowledge of the science of skin into relatable information.

Helping clients understand their skin then turned into helping therapists in the industry learn how to do this too – which is where my Beauty Squad was born.

And as glamorous as all that sounds, it’s not all sunshine and rainbows. Imposter syndrome and I have a standing weekly –sometimes daily – appointment! Whenever I’m doing something outside my comfort zone, my little imposter devil plants herself firmly on my shoulder. She loves to ask me who I think I am to be running a business, mentoring a team and other therapists, posting on social media, and hosting squad calls.

Some of my career milestones have been deeply riddled with imposter syndrome. Take my book Skinside Out for instance. That almost never saw the light of day. I was so afraid of it being critiqued by the industry, I almost didn’t send it to the publisher. Seeing it become a handbook to therapists around the world has made me so grateful I didn’t let the little devil win!

The more you trust your instincts the easier it becomes to drone out the devil on your shoulder and stretch out of your comfort zone –which is where magic happens.

I almost never wear make-up – at the most a lick of mascara and a brow tint. It might sound a bit mad in the beauty industry, but I think so many of us use make-up thinking we need to cover up our flaws, or to fit into a societal expectation, but I think ALL skin is beautiful without it.

I love my clients to see what real skin looks like, no matter what my skin is doing on any given day. A testament to my skin care regime but also, skin is never 100% perfect, 100% of the time. Modelling that hasn’t been a conscious action, but my lack of make up has become synonymous with my role as a skin therapist, and I feel like letting the ‘real’ me shine through helps with feeling authentic and quietens the imposter syndrome devil even more.

I used to think one day I would wake up and feel ‘good enough’, but as time goes by I realise that the feeling of inadequacy never goes away. I just get better at managing it.

I’ve turned that feeling into a strength. It’s spurred me on to continuously learn about skin. Using that feeling to drive my success has taught me a healthy awareness of when I can use it to my benefit and when I need to ignore it. It helps me remember that I don’t need to wait for the stars to align to do things perfectly.

It also makes it more than ok for myself and my staff to fail and stumble. I hold them up and support them when they do, so that when they’re ready to try again, they can take the lessons and do better next time.

Bosslife is the constant feeling of having so much to do and never getting any of it done. I rely on lots of tools to take the pressure off – one of which is a comprehensive CRM system that’s the nucleus of the business. That’s where Timely has been paramount – I know our client journeys are taken care of and my team can track the vital things to create a seamless experience at every visit.

Having the right reporting means I’m able to have my finger on the pulse daily. I’m all over my revenue, and I understand exactly what’s happening in my business so I can adapt in real time. Since I made the switch to Timely I’ve experienced a real lifting of the mental load as I know that it’s tracking the things I need.

Robyn is a proud Timely Ambassador, who uses Timely appointment software to keep her business functioning at a high level, allowing her to focus on her passion and keep reaching new heights in her career.

Am I Still On The Hook For My Lease After I Sell My Business?

By Kelly Cunningham

Most people don’t know that when you sell your business and assign your Lease, you are not always off the hook for the remaining Lease liability? What to do to ensure that your Lease doesn’t stay with you when you sell…

If this has raised some questions, please read on …

BACKGROUND: Michael has been running his food business for eight years in a shopping precinct in regional NSW. Michael has decided it is time to retire, as he is approaching 65 and feels he has had enough. He has another two years to go on his Lease, but has a five-year option available, meaning there is another seven years of life in the Lease, available for a buyer, which he thinks will be attractive.

A BUYER IS FOUND: Michael speaks with a business broker and asks for help to find a buyer. Within a few weeks, he has secured a buyer. Things are coming together nicely, and retirement is only a few short weeks away. As standard procedure, the Landlord needs to approve the buyer and consent to the transfer of the Lease to the buyer. Michael meets with the Landlord and lets them know that he is selling his business and he has found a really great buyer, who seems to fit the bill, with experience in food and the money to buy the business. He shares that even though the buyer is a lot younger than Michael, he sees this as an advantage, as he feels it will be great to have some younger energy in the business, to take it to the next level.

The Landlord approves the buyer and is also comfortable that the buyer is suitable to take over the existing Lease, by way of an Assignment of Lease. This means that the buyer takes over all of the terms and conditions of the existing Lease, exactly as they stand, including the rental commitments. Michael is feeling very pleased. He is happy that his business of eight years is in good hands and he can now retire.

A SLIP UP IN DOCUMENT PROCEDURE: The Landlord provides Michael with an Assignment of Lease document, as well as a Landlord’s Disclosure Statement. Michael takes the Assignment of Lease document to the buyer and asks them to sign it, providing them also with a copy of the current Lease. Michael doesn’t share the Lessor’s Disclosure Statement, as he has read through it and feels that it is just the same information as the Lease, a duplicate which is not needed.

The Assignment of Lease document is only a three-page document, which is fairly simple to read, so Michael feels that with his experience, he can finalise this document himself and save money on a lawyer.

The Assignment of Lease and the sale documents are signed by the buyer, when Michael reconsiders sharing the Landlord’s Disclosure Statement and gives it to the buyer, just for his information. “It is just the same information as the Lease, but you may as well have it”, he said, and Michael goes out to celebrate. The end of an era! Retirement, here I come!

RETIREMENT OVER AND BACK TO WORK: Fast forward three years, Michael is enjoying retirement. The buyer has been operating the business happily and has exercised the option to stay for the next five years, with four years still left to go.

AN UNEXPECTED CALL: Michael receives a call from the Landlord of his old business to say that they would like to meet. As you can imagine, he is confused! Me, why me? I no longer own that business! I sold it three years ago.

Michael is right, he did sell the business three years ago, but when he was finalising the documentation, he failed to share the Landlord’s Disclosure Statement with the buyer within the set timeframe and if you remember, he thought it was a double up and not necessary, only casually sharing it at the end, once everything else was signed. He finds out that the new owner of the business has had a family emergency and had to unexpectedly return overseas, leaving the business closed and not paying the rent. The Landlord has cashed the security deposit, but

hasn’t been able to recover enough, so are now looking to the original Lease holder to step in.

BACK TO WORK: Unfortunately, due to Michael not following the set process outlined by the Retail Leases Act, including the sharing of the Landlord’s Disclosure Statement with the buyer, seven days prior to assigning the Lease, he remains liable for any amounts payable under the Lease until the end of the term (another four years!)

It is important to know as well, that this liability also extended to Michael’s wife, Lola, as she was a personal guarantor under the Lease.

WHAT CAN WE LEARN FROM THIS CASE STUDY?

• When selling your business, ensure you get Landlord consent to assign the Lease.

• Use a lawyer to review all the documents and ensure you have complied with all the necessary paperwork, within the set timeframes.

• Comply with the Retail Leases Act provisions for assignment, to avoid being left attached to the Lease, after you have sold the business (these requirements may vary state to state, so check your local legislation).

CAN MY LANDLORD SAY NO TO MY BUYER?

Yes, your Landlord can say no to the assignment of the Lease on the following grounds:

• The buyer wants to change the use of the premises.

• The buyer is not suitably experienced.

• The buyer does not have the equivalent financial capability that you do.

HOW CAN WE WORK AROUND THIS ?

Yes, there are some things you can try to negotiate to assist if you have issues gaining Landlord consent, depending on the reason:

• The seller agrees to stay working at the business for an agreed period of time, until the buyer becomes suitably experienced.

• The buyer provides a bigger than usual security deposit to the Landlord, so that the Landlord can be more comfortable with their financial risk.

• The seller can stay on as a guarantor under the Lease (not recommended)

If you are about to sell your business or are looking to assign your Lease, feel free to call us on our FREE phone hotline 1300 356 702 or email us to discuss the process for interacting with your Landlord and what our tips are to avoid finding yourself in this situation!

Why Salon and Clinic Owners Shouldn’t DIY their Website Copy

By Rachel Medlock

This might surprise you but... you’re not the best person to write your brand’s website copy. You might be thinking, “What do you mean, lady, it’s literally about MY brand?!”, so hear me out.

As a salon or clinic owner, you’re accustomed to wearing many hats, and often, that includes taking charge of your own marketing — including the daunting task of copywriting — but let’s be honest; you probably hate it, and you’re not entirely pleased with what you end up publishing.

It’s not personal. You’ve perfected skin; I’ve mastered words. So, while you focus on what’s going down in the treatment room, here’s why a pro should handle your website copy.

1. You’re Too Close To The Craft Is your [impressive] industry knowledge overwhelming your website copy? Whilst terms like “non-comedogenic,” “photoaging,” and “collagen induction therapy” roll off your tongue, they can leave people outside of the industry bubble reaching for a dictionary.

Being deeply immersed in your field can lead to overcomplicating your website copy, making it feel less accessible to newcomers starting their first skin journey. A professional copywriter, especially one with industry expertise like yours truly, can distil complex concepts into digestible, engaging content that speaks directly to the needs and understanding of a broader audience.

2. Connection Through Concerns Connection through concerns = clients that feel seen.

As a seasoned skin professional, you’re focused on solutions. Your website is likely brimming with the promises of brighter, clearer, and more youthful skin, but are you addressing the emotional and physical struggles that lead clients to seek those solutions?

Your customers aren’t buying a product or service but a solution – in our industry, it’s often

a gateway to greater confidence and wellbeing. Top notch copywriters excel at positioning your services as solutions, ensuring that your content speaks directly to the heart of their concerns, making them feel seen, heard, and understood.

3. Imposter Syndrome? Don’t Know Her Salon and clinic owners tell me that their imposter syndrome is at its highest when selfpromoting. Many fear that their words don’t fully capture the essence of their brand or worry that they might come off as either too self-promoting or not confident enough. This inner critic can create a disconnect between how you perceive your business and how you present it publicly.

Having a professional take care of your website copy eliminates the underlying tones of imposter syndrome, ensuring that your brand speaks as confidently as you do in your treatment rooms.

By engaging in deep conversations with you, we learn what makes your brand unique and the authentic meaning behind your business, aka your why. This process helps overcome the noise and doubts by focusing on what truly matters - your genuine love and enthusiasm for what you do. That’s where the wordy magic is born!

4. We Do More Than Sling Words Together

You wouldn’t trust your skin treatments to a novice, so why trust your website copy to one?

Impactful copy involves more than stringing pretty words together; it requires an intricate blend of psychology, marketing, and narrative skills refined over years of experience and practice. We write with intention,

with each sentence designed to attract, engage, and convert your website visitors into loyal clients.

Investing in professional copywriting is just that — an investment. It ensures your website reflects your professionalism and expertise, attracting more clients and setting the tone for the exceptional service they can expect.

As you continue to provide outstanding results in the treatment room, let a copywriter work their magic on your website. After all, in the Professional Beauty Industry, first impressions matter, and your website is often the initial interaction your dream client has with your business.

So, my friends, it’s time to delegate to elevate. Take a step back, leave the words to the experts, and watch your business glow online and off. Visit www.rachelmedlockcopywriting. com.au to get started.

Powerful Brands live in our minds, Rent Free! Which ones are living in yours?

By Sarah Garner, Digital Bloom

Need new underwear? You might say you need new Bonds. Time for a phone upgrade? You might say it’s time for a new iPhone. To us as their loyal customers, these brands are consistent, reliable and secure - cementing themselves as the go-to purchase for their own product category.

These intentional components of building a brand are layers designed with humanness in mind. To relate to people. Afterall, people have problems that need solving and are willing to pay money for solutions to said problems.

When you think of the couture powerhouse Chanel, thoughts of a woman living in a château in France come to mind, right? What about a brand like Harley Davison – a burley, leather-clad man? The reason why these figures come to mind is because they have successfully crafted an impactful brand personality.

Curating these personalities goes beyond the face or name of the person that founded the brand. Thinking about a brand as a person with unique traits just like the rest of us, allows that brand to show up in our lives in a way that connects with us, attracts us and encourages us to be the person we aspire to be.

As humans and consumers of the world, we lean into our ability to connect with other humans, not necessarily a product or a service. Instead, we’re sold by the feelings, emotions, and sensory experiences that they evoke in us.

Identifying the humanness in your brand takes deep intentional work, it’s only once you intimately get to know those characteristics, can you implement these throughout your touchpoints. So when someone finds your business, it feels familiar to them and connects on an unconscious level.

Driven by your brand values, start to think about the words that you want people to associate with your brand. Are you a home-based clinic in Regional Victoria where every appointment feels like an hour with your best mate? Sincerity might be your go-to. Our CBD hair studios with marble benches and Moet on ice may fall under the sophistication category.

With this in mind, knowing and embracing the human qualities behind your brand allows you to understand what it truly is about your business that your customer connects with. It gives your brand a heartbeat, a sense of humanisation, that if it were alive in some way, your customer would have some type of relationship with it.

However, defining your brand personality isn’t about neglecting reliability, hard work, or staying on trend—it’s about transcending features to resonate with your dream customers. Authenticity is key; don’t pretend to be something you’re not. Embrace your true identity and connect with customers who align with your brand.

Once you’ve defined your brand personality, the next step is to infuse it into everything you do. Your brand personality shapes your tone of voice. An excitement personality, for instance, would employ fun, humorous copy with unique taglines, pushing boundaries with cheeky text and trending topics.

The visual identity, including font and colour choices, plays a crucial role in humanising your brand. For example, a competence personality might utilise reliable serif fonts and traditional blue hues, while a ruggedness personality could opt for bold fonts in earthy greens and browns.

With a cohesive identity in place, maximise your touchpoints to create memorable brand experiences that embody your unique personality. Your brand personality is a promise—now it’s time to live up to it and become the trusted choice for your customers.

Contact Digital Bloom via their website www.digitalbloom.com.au

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.

TELL THEM!! How to start getting engagement on your content

By Kayla Zigic

“I’m a simple man; I come with instructions” is usually the conversation that flows when my beautiful husband forgets to do the simplest things or when I ask him to help me with something that’s generally out of everyday routine. For example, when I leave work, he is responsible for caring for our two children, packing school bags, and the usual parenting things. And it’s not that he isn’t capable of doing them; in fact, he is better at parenting than me; it’s just sometimes, because he’s not used to doing certain things, he needs instructions or “Prompts” to help him get the job done.

I like to use this analogy often when I am talking about the term engagement with salon owners because the truth is, we are all looking for that magic hack to crack the algorithm where we finally start getting Engagement on our content and all our social media prayers have been answered. “Low Engagement or Wanting to Increase Engagement” are the two most significant conversations I have with salon owners; however, when most salon owners think about Engagement, they think about “likes” on their content. Likes = Engagement, right? The truth is, Engagement means so much more than a “like”; it doesn’t have to be as complicated and confusing as you think. Let’s break it down together.

Firstly, what is Engagement? As mentioned above, it’s more than likes. Engagement accounted for various metrics on your social media, such as comments, saves, shares, and direct messaging. And I think it’s important to understand that “likes” on your content don’t put “bums on beds.” “Likes” as a metric is what experts call vanity metric. Something that feels good spikes your dopamine and makes you feel appreciated, warm, and fuzzy but doesn’t convert to anything further. Great if we’re using social media as just a place to share photos, but the landscape has grown so much, social media is not very much a part of our entire business landscape, and to truly get results, we need to be focusing on more than just a “like” and focus more on metrics that are going to get us results.

If you wanted to build your brand awareness and get more eyes on your brand, the engagement metric you would aim for would be “saves” and “@” comments. The goal behind creating brand awareness content is to create sharable posts that resonate with your target audience so much so that they feel compelled to “share” your content onto their stories (allowing you to reach a wider audience by being seen by their audience) or tagging friends, a colleague that they also think would resonate with your post. The feeling you want your audience to feel when looking at that type of content is, “Omg, that’s so me!”. Suppose you’re into horoscopes and see a horoscope post that 100% resonates with you and your horoscope personality. In that case, that’s the feeling you embody, and chances are, you’d want to share it, so your audience knows you’re a Gemini ;).

As a salon example, if your target audience is mums, and you create content about being an amazing mum, the struggles of being a mum, or a funny piece of content that showcases “just” surviving school holidays, if that resonates with your audience, that becomes shareable content.

If you want to establish yourself as an expert and build trust with your audience, create content that educates your audience, builds confidence, and showcases you as an expert. If you were looking at engagement metrics, look at comments and saves. Creating saveable content or content that educates and opens conversation is a great way to solidify your expertise and quickly build trust with your audience. Education content might be about the importance of double cleansing or how to layer AM or PM skincare. Think of content your audience wants or needs to “save” for later.

If you are waiting to build more connections and a community, the metric you strive to achieve is increased comments and conversation. Comments on your content can 100% lead your audience down the purchasing funnel faster, but that is only if you acknowledge them and continue to engage back. This may seem a little harsh, but your audience doesn’t want to comment on a post that you’ve posted of skin or brow before and after with the caption saying “skin” or “brow” goals.

So, now that we have established what Engagement is and what it looks like on a social media landscape, how do we get our audience to engage? Firstly, we do have to create captivating content with a caption that directly speaks to our target audience, but just like my husband, our audience comes with instructions. We have to tell them what to do.

If you want to get more shares, TELL THEM. For example, “Share this to your stories if this resonates with you” or “Tag a bestie who needs to hear this.”

If you want to get more saves, TELL THEM. Example: “Save this Post!” (yes, it’s that simple) When I use this at the top of my content, I get more saves than likes.

If you want more comments, TELL THEM, or better yet, ask them a question about themselves: “Comment below your thoughts.” “Tell me what you think?” “Tell me something I don’t know about you.” “Tell us your favourite product.”

What I want you to take from this article is understanding and leveraging different engagement metrics can significantly impact the success of your social media strategy. By creating shareable, saveable, and conversation-starting content and providing clear instructions to your audience on engaging, you can build brand awareness, establish expertise, and foster meaningful connections within your community. Remember, Engagement goes beyond likes, and by focusing on the right metrics and encouraging audience participation, you can genuinely elevate your social media presence and drive tangible results for your salons social media.

@socialsforsalons

Focus on What You Can Control !

By Nicola Le Lievre

In an overwhelming world, the key to personal empowerment lies in focusing on what you can control. This approach can transform not only how you view yourself but also how you navigate daily challenges. You create a sense of empowerment by directing your energy towards aspects of your life that you can influence. Here’s how to embrace this mindset and feel more empowered.

Positive Mindset

Your mindset significantly impacts your sense of empowerment. Negative selftalk can undermine confidence, so why not focus on positive things now? Practice self-compassion and challenge negative thoughts by replacing them with affirmations. For example, instead of thinking, “I’m not good enough,” try, “I am capable and worthy.” The limiting belief “I am not good enough is a lie that someone said or did something to you to make you feel less worthy.

Surround Yourself with Positivity.

What social media accounts do you follow? Are they accounts that promote business empowerment and self-love? Be careful of falling into the glitz and glamour everyone else seems to be living. Do not compare yourself to others; this serves no purpose. When you practice a positive mindset, you reinforce your self-worth and resilience.

Embrace Your Uniqueness

You are responsible for everything that happens in your life. Owning your mistakes and learning from them, stepping up, and making better choices will help you grow as a business owner and an individual. Nobody can do what you do; your business is unique and different because of you.

Establish a Personal Care Routine

A personal care routine is a powerful tool for empowerment. It’s a daily affirmation of your worth and a practical way to take control of your well-being.

How do you care for your body overall? Regular exercise, balanced nutrition, and adequate sleep are fundamental to looking and feeling your best. When you prioritise your health, you empower yourself to face each day with energy and confidence.

Remember, self-care is a priority; you cannot pour from an empty cup.

Set Realistic Goals

Setting and achieving goals is a tangible way to take control of your life. Whether it’s a fitness milestone, a professional aspiration, or a personal project, having clear, achievable goals gives you direction and purpose. Break your goals into manageable steps and celebrate your progress along the way.

Track your progress, note the changes, and adjust as needed. The sense of accomplishment from achieving small goals can motivate you to tackle more significant challenges.

Empower Your Style Choices

Fashion is a powerful form of selfexpression. Your style choices can reflect your personality and boost your confidence. Don’t be afraid to experiment with trends and colours that make you feel fabulous. Your clothes should be an extension of who you are. I embrace a red lippy to make me feel like I have put a superhero cape on and am ready to conquer my day.

Organise your wardrobe to make getting dressed a joy rather than a chore. Keep pieces that make you feel confident and let go of those that don’t. When your wardrobe aligns with your style, dressing becomes an empowering act of self-expression.

Manage Your Environment

Your physical environment can significantly affect your mood and productivity. Take control of your space by keeping it clean, organised, and filled with things that bring you joy. This doesn’t mean you need a perfect home, but a space that reflects your tastes and protects you from stress.

Start small: declutter your bathroom, organise your makeup, or refresh your living space with a new plant, artwork, or an aromatherapy diffuser. A well-curated environment can be a constant source of inspiration and empowerment.

Practise Gratitude

Gratitude is a powerful practice that shifts your focus from what you lack to what you have. Each day, take a moment to reflect on what you’re grateful for, whether it’s your health, relationships, or simple pleasures. Keeping a gratitude journal can be a helpful way to maintain this habit.

Gratitude helps you appreciate the present and reduces the tendency to compare yourself to others. By acknowledging the good in your life, you create a positive mindset that enhances your overall sense of empowerment.

Empowerment comes from within and is nurtured by focusing on what you can control, not what you can’t. By cultivating

a positive mindset, setting realistic goals, choosing who you spend time with and practising gratitude, you take proactive steps towards a more empowered life. Remember, you cannot control what others say and do, but you can shape your reality and define your path. Embrace your inner Wonder Woman and let your inner strength shine through.

Nic x

Are you interested in having me as your mentor? Book a discovery call via my website: www.nicolalelievre.com https://www.facebook.com/nicola.lievre @nicolalelievre

BLACK

Sophisticated, stylish and timeless. For the lovers of all things black, designer salon furniture and equipment featuring this elegant, classic colour.

THE PALETTE

1.VERONA ARCH Salon Mirror Salon Reclining Chair

3.CURVED BLACK Floating Bench Reception Desk

5.AQUARIUS II BLACK Electric Beauty Bed

6.SALON STOOL BLACK

7.CLARA BLACK Salon Trolley

Balancing Mental Health While Maintaining Standards In Salons And Clinics

By Julie Piantadosi

Running a business in 2024 sure is challenging. Navigating through making profit, creating Client experience, taking care of your staff and importantly taking care of yourself can feel like a whirlwind of emotions, and if you’re doing it while trying to look after a family as well it truly becomes almost what feels unsustainable.

Firstly, there is a big difference between mental health and mental illness. Mental health is something that we all struggle with from time to time. We now have a tired overworked burnt-out workforce, often of young people, especially who struggle with their own personal resilience. When our resilience is poor, we lose focus, standards and performance drop and we are more likely to be sick more often. So, building resilience in our teams is essential, not only for their mental health but for their whole being.

Mental health has lots of variations on the spectrum. Many people suffer from mild symptoms of anxiety, like sweaty palms and feeling anxious around a difficult client, low self-esteem, and lots of self-doubt, these can lead to physical symptoms and when these symptoms are overbearing can lead to panic attacks.

Some people suffer from mental illness, which is very different to mental health. Mental illness requires a doctor, or a psychiatrist and treatment can be ongoing for the rest of their life. It is our duty of care as leaders that if we think one of our team members is suffering from mental illness that we get them to the GP at the very least. It is our responsibility to do so.

The goal Is to balance the wellbeing of those around us while knowing it’s absolutely crucial too still maintain excellent standards for our salon, ensuring our clients are always receiving the best level of care and service possible. This requires ongoing effective communication, an abundance of kindness and empathy and a tough backbone.

Balancing these two aspects can be challenging but is essential for creating a thriving, sustainable workplace, where people show up together as cheerleaders bringing out the best in each other and supporting each other in our dark days, so that we can enjoy the bright days too.

Mental health issues can affect anyone. it shows no discrepancy and can affect the young and the Old. Beauty therapists often face unique stressors, including long hours, high client expectations, often difficult Client often difficult clients and the physical demands of their work. Burnout, anxiety, and stress are common, impacting job performance and personal well-being. Clients may also visit salons seeking not just beauty treatments, but a reprieve from their own mental health challenges, looking for relaxation and a boost to their self-esteem. Not only a does a beauty therapist need to be committed to delivering the best treatments

possible but they also need to learn how to effectively communicate, demonstrating empathetic communication while knowing they don’t actually have the tools or skill sets to help their clients with mental health, that’s what professionals do who work in this space of treatment for mental health day after day. So sometimes, being an effective listener as a beauty therapist is a very best support. We can give to our clients who are struggling. To be sustainable in these challenging times, it’s essential to create a supportive Environment to foster a compassionate and inclusive workplace, it’s crucial to start with education. Provide training sessions for your team that cover the basics of mental health awareness, including recognising signs of mental health issues, understanding how to approach conversations sensitively, and offering support effectively. This foundational knowledge helps in creating an environment where employees feel safe discussing their mental health without fear of stigma or reprisal. Often, local psychologists will be committed to sharing and impacting their community and may be willing to share with your team.

Implementing well-being Policies and Practices is essential for your business. You could Consider implementing flexible scheduling options to help employees balance their work and personal lives.

Regular breaks are vital, especially in an industry where employees are on their feet for extended periods. Provide access to mental health resources, such as counselling services or Employee Assistance Programs (EAPs), which offer confidential support and guidance. Business owners should always be recommending their staff for checking in with their general practitioner to discuss their mental health and well-being and if necessary, seeking the skill set of a psychologist can be very positive.

Clearly communicate these policies to your team and ensure they are implemented consistently. An open-door policy where employees can discuss their mental health concerns with management without fear of negative consequences can also be very beneficial.

While it’s important to prioritise mental health, maintaining the high standards your clients expect remains critical. This balance can be achieved by setting clear expectations and providing ongoing training. Ensure your team stays updated on the latest beauty techniques and industry best practices through regular workshops and training sessions.

Foster a culture of teamwork where employees support one another in achieving both personal and professional goals. When team members understand that their wellbeing is a priority, they are more likely to stay engaged and committed to maintaining high standards.

My Practical Tips for Balancing Mental Health and Standards in salon -

1. Regular Check-Ins: Schedule regular one-on-one meetings with employees to discuss their workload, stress levels, and overall well-being. These check-ins can help identify issues before they escalate and show employees that their well-being is valued.

2. Healthy Work Environment: Create a calming and organised workspace that reduces stress and promotes well-being.

This might include ergonomic equipment, soothing decor, and a well-maintained break area where employees can relax.

3. Encourage Self-Care: Promote selfcare practices among your team. This could involve offering yoga or meditation sessions, providing healthy snacks, or encouraging activities that promote physical and mental health.

4. Client Education: Inform clients about the importance of mental health and create a welcoming environment where they can feel comfortable and cared for. Consider offering services that specifically address relaxation and stress relief, such as massages or aromatherapy treatments even for clients not booked for these treatments.

5. Recognition and Rewards: Recognise and reward employees for their hard work and dedication. Positive reinforcement can boost morale and show appreciation, which in turn fosters a positive work environment.

6. Transparent Communication: Maintain open and transparent communication channels. Keep your team informed about business goals, changes, and expectations, and encourage feedback. Feeling heard and involved can significantly impact employees’ mental well-being.

7. As a leader, and business owner never ever stop learning. I always recommend that anyone running a business who is struggling with their own mental health needs to visit the general practitioner, asked for recommendations to a counsellor or psychologist who can support you during these challenging times.

8. Replace the word mental health, with well-being. For an example if you are encouraging a team member to have a mental health day, you would change the words to a well-being day so that we can use positive language around mental health rather than negative language.

9. Everybody has something going on in their life. All of us have some trauma either from our past or things that we’re going through right now so staying compassionate and using empathetic communication is essential for continuous success in business and if you see someone is struggling, get them to make an appointment and talk to their GP!

Balancing mental health and maintaining high standards in salons and spas is not only achievable but essential for long-term success. By prioritising mental health, creating supportive policies, and fostering a positive work environment, you can enhance both employee satisfaction and client experience. This approach not only benefits your team but also leads to a loyal and satisfied customer base, ultimately contributing to the growth and success of your salon.

Remember, mental health and mental illness often need treatment so unless you are a trained professional like I am, always, always, encourage your team to speak to the general practitioner.

Together, we can better understand mental health and thrive in our businesses at the same time while supporting the people around us and ourselves

Julie Piantadosi is a former Salon and spa owner who is now a sought-after speaker high in demand corporate trainer and qualified psychotherapist specialising in the link between standards in the workplace and trauma.

CEO total coaching Academy. julie@totalcoachingacademy.com

The Mindset of a Successful Therapist

By Angeli Marie Shaw

Working within the beauty industry, we all have the power to transform people’s lives using our skill and expertise. Our years of training, experience, education, and industry exposure continue to evolve and grow into the amazing skills we have today.

However, becoming a successful therapist requires more than just our technical skill. People skills, communication, active listening, delegation, leadership, problem solving, financial literacy, resilience, adaptability, quick thinking, and time management are some of the many skills needed, but one key and important factor is that it takes a certain mindset to turn your passion into a thriving and profitable business.

Here are some key traits and habits that help therapists reach their financial goals -

1. The Power of Accountability

Being accountable for your actions and treating your goals as a top priority are key ingredients for your success. Successful therapists embrace accountability by not letting excuses get in your way of tackling challenges. With a can-do attitude, you’ll be able to focus on your aspirations and drive toward them with determination. Embracing accountability is an empowering approach to have and being aware of the impact of your actions and accepting responsibility allows you to take appropriate measures to improve and rectify situations as needed, contributing to building a successful and profitable career.

2. The Importance of Time Management

Time is a valuable commodity and should be treated as such, not just for yourself but your clients also. On the clinic floor, by consistently prioritizing punctuality, you are able to run a smooth and efficient business operation that creates service consistently and ensures that clients leave satisfied whilst also wanting to return. Off the clinic floor, time management is equally important when it comes to completing tasks such as admin and planning and when done right will boost your confidence, create consistency, increase your productivity, creating a better work life balance. These skills can also be applied to your personal life too.

3. Documenting with a Journal or Diary

Utilizing a journal or diary can be a fun and empowering way to stay on top of your game. By documenting your experiences, goals, and daily tasks, you’ll be able to track your progress, reflect on your experiences, and identify areas for improvement. Writing can also stimulate creativity and innovation, and for some, a journal can also serve as a memorable keepsake of all your hard work and accomplishments during your journey to success, allowing you to reflect on your achievements and help you stay focused on your goals and priorities.

4. Setting boundaries with others (and yourself)

It’s easy to feel pressure to be on 24/7, especially when you’re a business owner and busy therapist. The phone, social media, emails, and events on top of every other facet of your business; it can feel like you constantly have to be available for your clients (and your team if you have one). Whilst there’s the obvious demands, without setting boundaries you’re paving the path for burnout! Too often I hear ‘but I want to make people happy’ or ‘but I have to’, but really, do you? And even if you are naturally a giving person, without clear boundaries you’re left trying to give

from a near empty cup. Setting boundaries isn’t selfish, nor is it rude to those around you. You’re simply creating space for yourself to rest, replenish and care for yourself. Your own wellness should be top priority and boundary setting allows you to fill your own cup and keep it full!

5. Growth Mindset

Something I discuss constantly is having a growth mindset and as you are seeking to achieve financial prosperity with a healthy and consistent income, an entrepreneurial outlook is essential. Think of having a growth mindset as an attitude, a GOOD one, where you face challenges head on, process failures, look for ways to grow and evolve and adapt as a result. Having a clear vision for your business, a firm commitment to taking ownership of your future, and a drive for excellence, you can continuously develop the traits of a successful entrepreneur. Embracing continuous learning, both professionally and personally and staying up to date with all that’s going on within the industry, you’ll be well-equipped to grow your business and achieve your goals. So don’t be afraid to take business classes, attend seminars, read books, and do what it takes to keep yourself ahead of the game. Never stop learning, and you’ll never stop growing.

With a combination of discipline, perseverance, and the right mindset to succeed, anyone can become a success. Embrace the no-excuses mentality, stay organized and punctual, keep a journal, and cultivate an entrepreneurial spirit whilst consistently working on your mindset. By doing so, you’ll be well on your way to achieving whatever you desire.

As always, I believe in you.

Love & Bliss, Angeli xxoo

Angeli is a Holistic Empowerment Coach, Mindset Mentor/Trainer, and the founder of The Bliss Coach. To work with me in 2024, get in touch by visiting www.theblisscoach.com.au or follow me on my socials @theblisscoach to connect and find out more.

Louise May, Editor-in-Chief, mocha group.