HAIRBIZ Year 16 Issue 4

Page 102

6 REASONS YOU SHOULDN’T LEAVE THE INDUSTRY!

It’s been a challenging few years for everyone, whether you’re a stylist or salon owner. And while the world is trying to get back some sense of normality, there are many people still struggling. HOB Academy international creative director Akin Konizi, says we all need to recognise that nothing will be the same as it was in 2019. “Life as we know it has changed client’s habits have changed, the way we run our businesses has been re-evaluated and our priorities have been questioned. Many hairdressers have reconsidered their careers, and some unfortunately have left the industry. “We know hairdressers are some of the happiest people in their job, but there are many reasons why we fall out of love with our work. Pressures at home as well as the salon, cost of living and a determination to create your own destiny are just a few. But we need to step back and remember why we came into this industry in the first place. There may be challenges and concerns ahead, but this is still an incredible industry to be working in, sometimes we just need to remind ourselves.” So, if you’re feeling deflated or thinking about leaving the industry, Akin has these tips to remind you why you’re a hairdresser and why you love your job:-

1. No other job puts a smile on other people’s faces. The pandemic showed us the importance of self-care and wellbeing and a visit to the salon can raise self-esteem and confidence. How amazing is it that we can have that effect on people with a pair of scissors or a tint brush? 102

Hair Biz Year 16 Issue 4

2. You can be as creative as you want to be.

Whether it is playing with bright colours or creating beautiful shapes, we get to play with a blank canvas every day.

3. No other industry is as sharing as hairdressers.

We love to share our skills, knowledge and thought processes. If you feel you’ve become a bit stale, speak to your product house who offer a myriad of courses for beginners through to the advanced.

4. Social media can inspire you.

Come away from the gossip sites and toxic platforms and follow people you aspire to be and who inspire you. Check out their collections, listen to a podcast or take time out to watch Insta Lives. Only follow inspiring and uplifting people and don’t get dragged into the nastiness of social media.

5. There’s plenty of events to attend and network at. We’ve got trapped in a cycle of staying at home but there are lots of industry events happening now where you can meet like-minded people and speak to your hair heroes to boost your confidence.

6. Remember what attracted you into our industry. Working with creative, young, energetic, fashionable people in an environment where you can make it whatever you want it to be. A

club, a bar, a workplace, it can be all of these things, where you go and meet up with your friends you work with, and your extended friends who come to your work every day to see you there. No other job is as sociable as ours. The buzz may be a little muted at the moment, but it will return. Fashion is starting to look up, shorter hairstyles are coming back in, more tribal fashion is on the horizon where we can all express ourselves creatively and socially. Hang on in there, it’s going to be great again! HOB Academy is the award-winning training academy, based in Camden in London, founded in 1997 as part of the HOB Salons group. Home to the HOB Creative Team and led by 4-time British Hairdresser of the Year Akin Konizi, the Academy caters for hairdressers of every level from across the world, and delivers first-class courses and seminars covering the full spectrum of hairdressing education from creative to business to fundamental, as well as bespoke and one-to-one tuition. The Creative Team has received numerous accolades and awards, including four British Colour Technician of the Year titles, British Artistic Team of the Year, and a British Hairdressing Business Award for Education, and produces annual photographic collections to wide critical acclaim. Find out more about HOB Academy: Instagram: @hob_academy www.hobsalons.com/academy


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Articles inside

STAY IN CONTROL OF YOUR FINANCES! By Phil Jackson 

4min
page 103

EVY PROFESSIONAL SS22/23 CAMPAIGN

1min
pages 58-59

HAIR FESTIVAL - The Wrap up

5min
pages 56-57

10 Minutes with Anthony Nader

7min
pages 14-15

Business Foundations to Take Your Salon from Alright to Amazing By Rebecca Miller

11min
pages 112-116

The Great Divide. Suite As… In a Salon Environment By Kerrie Di Mattia

7min
pages 110-111

Understanding the Math Behind Running a Business By Tom Donato

7min
pages 104-105

Owning and Running a Salon: Is It Worth It? By Jenni Tarrant

5min
pages 106-107

The 5 Stages of Business Grief By Kym Krey

10min
pages 108-109

6 Reasons You Shouldn’t Leave the Industry

4min
pages 102-103

The Three Keys to Nailing Consistent Behaviours By David Watts

6min
pages 100-101

Wage Review Time! Are You Increasing Your Wages by the 5.2%? By Keira Maloney 

4min
page 96

Why There’s Never a Better Time to Take Your Salon Experience Online 

2min
pages 97-99

No Signed Lease? Landlords Are Locking Tenants into New Leases with an Implied Lease. How? By Kelly Cunningham

6min
pages 94-95

Building Community in and Around Your Salon Through Purpose By Nicole Inskip

5min
pages 88-93

10 Hooks to Use for Instagram Reels By Nicole Healy

4min
page 85

Forgive Your Younger Self, Believe in Your Current Self Create Your Future Self By Angeli Marie Shaw

5min
pages 86-87

Digital Resuscitation… It’s Time to Bring Your Business Back By Hayley Mears

4min
page 84

Searching for The X-Factor By Lyndal Salmon

3min
pages 80-83

The New Normal By Gary Latham

4min
pages 78-79

Winter Wellness in The Workplace By Brodie Lee Tsiknaris

4min
pages 76-77

Savvy Consumers Want You to Wash Their Hair, Not Your Marketing By Paul Frasca

4min
page 75

O&M and the Clean Movement

6min
pages 62-67

How Would Your Team Members Rate & Review You as A Boss? By Clive Allwright

5min
page 74

milk_shake International Hair Fashion Show 2022 

2min
pages 60-61

THE CRAFT SALON STAFF INDUCTION BIBLE! 

3min
pages 52-59

Industry Day 2022 By Anthony Gray

6min
page 49

TIPS FOR BUILDING A SUCCESSFUL COLOUR COLUMN By Kristie Kesic 

8min
pages 50-51

‘The Art of Brand Building’ Part 3 By Phil Smith

5min
page 48

Session Styling By Louise May

9min
pages 46-47

Hair Unlimited with Michael Wolf

6min
pages 44-45

Dreams Really Do Come True – Yuki Kano

8min
pages 42-43

Master of the Craft – Dario Chicco By Louise May

6min
pages 38-41

Be Who You Want To Be With Schwarzkopf True Colours

5min
pages 36-37

2022 AHIA Creative Winners

2min
pages 22-23

NEW 2022 Hotshots Team Announced at AHIA Creative

3min
page 30

Terri Kay Celebrates 40 Years in Hairdressing

7min
pages 12-15

Meet the  2022 AHIA Creative Winners

14min
pages 24-29

Hair Icons Celebrate at AHIA Creative 2022

4min
pages 20-21

The Dennis Langford 2022 AHIA Hall Of Fame Award – Dario Cotroneo

4min
pages 31-35
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