HAIRBIZ Year 16 Issue 5 by mochagroup

6 NEW SHADES FOR IRIDESCENT TONING RESULTS

Year 16 Issue 5

SIX SHADES

DEDICATED TO LIGHT BLOND AND PLATINUM BLOND HAIR THAT GUARANTEE

FANTASTIC COLOUR TONING RESULTS

Ideal for a cool neutral or cool golden effect

SIX SHADES DEDICATED TO LIGHT BLOND AND PLATINUM BLOND HAIR THAT GUARANTEE FANTASTIC COLOUR TONING RESULTS 7.71 | 7VA VIOLET ASH MEDIUM BLOND 9.117 | 9AAV INTENSE ASH VIOLET VERY LIGHT BLOND 10.117 | 10AAV INTENSE ASH VIOLET PLATINUM LIGHTEST BLOND 8.37 | 8GV GOLDEN VIOLET LIGHT BLOND 10.37 | 10GV GOLDEN VIOLET PLATINUM LIGHTEST BLOND 8.7 | 8V VIOLET LIGHT BLOND Ideal for a cool neutral or cool golden effect: Z110MATM2119 MS THE GLOSS MARBLE BLEND argomentario EN.indd 4 03/05/22 14:21 To stock the collection in your salon, contact your local milk_shake distributor on: QLD + NSW Conceptual Brands 1300 110 032 VIC K Two & Co 0409 596 771 SA Beautopia Hair & Beauty 1800 635 545 WA Ultimate Salon Supplies 08 9204 2200 TAS Mylk Brands 0409 014 070 milk_shake® the gloss MARBLE BLEND

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ANDISCLIPPERS.COM.AU

FEATURE

12 The Lucky One – Daniele De Angelis By Louise May

14 10 Minutes with Jarred Stedman By Louise May

22-25 Leading the Way Since 1994 – Bill Tsiknaris 28 Keeping Up The Pace By Louise May 30 Every Day Is A New Adventure By Louise May 44-46 Ying & Yang – A Match Made in Industry Heaven 54-56 Off The Wall By Rex A.C. Silver 64 Yovanka Loria – An Accidental Entrepreneur

EVENTS

18 The Australian Hair Industry Only Business Focused Awards Announce Finalists for 2022

20 Finalists Announce for the Second Annual Australian Modern Barber Awards 2022

60 Wahl Legend Cordless Launch

PROFILE

32 Colour Trends with Xin Guo of Xin Twenty One

36 A Reimagining of a Manly Icon

38 Sloans Unveils Luxurious New Salon Experience with Exciting Move 40 Mama & Baby West

58 Deadly Hair Dude By Louise May

ON THE COVER 26 Endless Possibilities of Coiffeur & Colour with milk_ shake

REGULARS 10 Editors Letter 16-17 Industry News 72 Hair Shop 74 Dateline Imports

Purpose Is

Paul Frasca

Mindset VS Todays Generation New Ways & Opportunity to Grow By Brodie Lee Tsiknaris 79 People of the Neighbourhood By Gary Latham 80 Toxic Positivity By Lyndal Salmon MARKETING 84 So… When’s The Best Time to Post on Instagram By Nicole Healy 85 The 2022 Creator Economy, It’s All About, Reels, Linkedin & Ticktok By Hayley Mears BUSINESS 88 Motivation! How To Create It and Keep It By Angeli Marie Shaw 92 Understanding Apprenticeships By Sandy Chong 94 How A Dentist Save $141,000+ on His Lease Renewal By Kelly Cunningham 96 Are You’re an Avoider When It Comes To Running Your Salon By David Watts 97 Finding Your Joy As A Business Owner/Manager By Jenni Tarrant 98 Managing You (And Avoiding Burnout) By Kym Krey 100 Grow Your Own… & Grow As Well By Kerri DiMattia 101 How To Minimise Last-Minute Cancellations By Tamara Reid 102 Fit For Business By Phil Smith 103 Together We Can Make Hairdressing Great By Nicole Inskip 104 How To Take Control Of Your Time By Estelle Carroll 18 on the cover contents 12 milk_shake 38

EDUCATION 48 Doctor Doctor! When It’s Time to refer Your Client onto A Medical Professional By Kristie Kesic 50 A Plan For Education and Training Success By Anthony Gray PRODUCT PROFILE 66 Silver Bullet – Hotter. Faster. Better.

Amazing Hair – A Brand of Choice BLOG SPOT 76 We All Need a Little Love and Support in Time of Need By Clive Allwright 77 Finding Your

a Game Changer By

78 Old Fashioned Industry

Sold exclusively through salons FOR B ARBERS DESIGNED BY B ARBERS Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia

PUBLISHER

Linda Woodhead

linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May

Rex A.C. Silver

Kristie Kesic

Anthony Gray

Clive Allwright

Paul Frasca

Brodie Lee Tsiknaris

Gary Latham

Lyndal Salmon

Nicole Healy

Hayley Mears

Angeli Marie Shaw

Sandy Chong

Kelly Cunningham

David Watts

Jenni Tarrant

Kym Krey

Kerri DiMattia

Tamara Reid

Phil Smith

Nicole Inskip

Estelle Carroll

OFFICE PO BOX 252

Helensvale Plaza

Qld 4212

P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post

100005498

PRINTING

Printcraft

PUBLISHED BY mocha group

PUBLISHERS OF HAIRBIZ, BEAUTYBIZ & BARBERSHOP

HAIRBIZ is published four times a year by mocha publishing ABN 65 091 846 189

No Part of the publication may be reproduced in any manner or form without written permission. HAIRBIZ

EDITOR’S LETTER

A day in the life of a salon owner can change in the blink of an eye.

It’s kind of like Forrest Gump’s “box of chocolates” quote, meaning, that salon life is unpredictable and that it’s always full of surprises; you never really know what each day is going to bring. With staff shortages, client cancellations, postponing of appointments, sick staff, and sick family members etc. it can become very easy to slip into a “woe is me” mindset!

Success in your business, and achieving what you set out to achieve, is all about consistency and mindset. You can choose to focus on the negatives, the things you have no control over, and maintain a fixed mindset, or you can have a growth mindset and choose to only focus and work on the things you can control.

Going back a few years ago now, my business coach at the time introduced me to a particular 30-minute playlist of business affirmations, that she got me to play and listen to every day (without fail) for one month straight. So, every morning on the way to school drop off, and also on the weekends, I would play the 77 Business Affirmations, and get myself into a good headspace to begin my day.

Back then, I found myself getting very easily caught up in the drama that was going on in my own head, and I found these affirmations really lifechanging for me. After a month of listening every day, a new healthy mindset was formed.

I now get my mentoring clients to do the same, and the shift in mindset has been amazing for them also. This Affirmation Playlist was introduced to my business coach from her own business coach, then passed on to me, then to my clients, and now to you, if you feel you need to get your head in the game. I have attached the QR code for you below, to access the affirmations and I would love to hear what you think of them.

I will also say, that I am truly grateful to be a part of such an incredible industry, and to have the opportunity to put together a magazine like this, with a plethora of information and advice for all salon owners, is a dream come true and hopefully adds to positive mindsets all around! From our

business writers and bloggers who share their wisdom, to our social media and marketing help, and industry educators who share their knowledge, and last but not least, the many salon owners that we interview from all around this beautiful country of ours, and across the globe… there is so much support on offer inside Hair Biz Magazine!

There is a big focus on “growing from the ground up” in this particular issue. We look at apprenticeships and our youth, and what we can be doing as salon owners to help strengthen and grow this amazing industry of ours.

We chat with Sheridan Rose Shaw AKA Mamawest and her gorgeous apprentice Olivia; we also chat with Justin Pace, Bill Tsiknaris, Stevie English, and Bernadette Beswick. We cross over to the UK and meet Daniele De Angelis, and showcase some gorgeous Sydney Salons!

We meet the Deadly Hair Dude and cover his amazing story, and also chat with the very gorgeous Michael Turner from Tincture Hair Salon in S.A, who has gone from the challenging times of living out of the back of his car, to having the most amazing business success.

With business affirmations, great business advice, and wise words from so many industry greats, I hope you enjoy everything that we have put together for you, and get some good solid takeaways for you to utilise in your own salon business and life.

And…we must not forget that the countdown is on for October 9th where we all get to come together to celebrate our finalists and find out who the winners are of the AHIA Business 2022! Have you got your tickets and accommodation sorted?? WooHoo!! I can’t wait!

Until next time...

Louise May, HAIRBIZ EDITOR

does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in HAIRBIZ are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors

the control of the publisher. No responsibility will be accepted for errors in

beyong

copy,

Lou x

SUNDAY 9 TH OCTOBER 2022

7.00PM TO 11.00PM

GOLD COAST CONVENTION AND EXHIBITION CENTRE BROADBEACH. QLD.

OFFICIAL AFTER PARTY

NINETEEN AT THE STAR 11.30PM TILL LATE

Proudly owned by Mocha Group | Official Media Partner HAIRBIZ

THE LUCKY ONE

By Louise May

When Daniele de Angelis decided to be a hairdresser at the age of 13, little did he know how successful he would be. Initially training and working in his hometown of Rome, he made the big decision to move to the capital of cool – London.

“British hairdressing has always been renowned as the best of the best. It’s an epicentre of international talent, with hairdressing coming from around the world to work and teach there. Some of the best cutters and stylers are based in London and when I came over it was because of the precision, the creativity; it was the best place to express all of this.”

In the initial stages of his hairdressing career, Daniele received a lot of knock-backs. While at the time it was frustrating, these experiences helped him to grow as a person and develop resilience. “So, any problems I now encounter, I am able to take a step back and view with a clear perspective. There were a lot of rejections, but you’ve got to believe in yourself.

In 2015 he became the manager of the TONI&GUY Academy in central London, combining his

loves for hairdressing and education. “To work in such an iconic building and educating some 2500 hairdressers from all over the world is a privilege,” Daniele says. “I get to spend my day with hairdressers who love education and believe it is the way forward to stay relevant in the current market. I work alongside different types of hairdressers every day; up and coming stylists who are excited about what lays ahead to more seasoned hairdressers who have lost their passion. When I see their flame being reignited and the spark return in their eyes, it’s a beautiful thing.”

Daniele may have worked in Italy and London, but his influences and inspirations come from all over the world. “Back in the day you didn’t have access to lots of international work, but now with social media, you can see incredible hairdressing from everywhere. The level of hairdressing is higher

now than ever; there are amazing stylists doing creative things, raising the game their education, and creating beautiful work. I truly believe Australian hairdressing has one of the highest standards across the world. When there are hair competitions, the work you produce is incredible. You have brilliant photographers and make-up artists as well as hairdressers and bring all that creativity together and you produce amazing imagery. The level of work being created by the next generation is on another level, I think the industry is in safe hands!”

Competitions are incredibly important to Daniele – he has won London Hairdresser of the Year twice and is a finalist again this year, and was nominated for AHIA International

Hairdresser of the Year in 2022. “Competitions, for me, are a great way for me to push myself; they make me improve year on year. I compete against myself, no one else, and it’s a great opportunity for me to see where I am with my skills, my tastes, and my personal progression. Being nominated for International Hairdresser of the Year was amazing as it was judged by hairdressers from around the world and not just from the UK. For judges from other countries to enjoy my images and be inspired by them was an honour.”

Now that the world is back up and running and travel is back on the agenda, Daniele is planning to attend seminars in countries in real life, after several years of digital education. “Our Digital

Academy has been incredible for bringing the international hairdressing community together and ensuring skills and knowledge were kept high when we were trapped inside or couldn’t attend live courses. But now the world is opening up again and nothing beats face-toface education, to see the joy on someone’s face when they master a technique or method. I love that. I think it’s taught us all to live life in the moment and make sure to surround yourself with people you can trust and look up. I work with an amazing group of people who have my back like I have theirs. I’ve worked at TONI&GUY for a long time, and I always have people by my side to look up to and had something to aim for. It may be work, but they are my family. How lucky am I?”

Hair Biz Year 16 Issue 5 13

JARRED STEDMAN 10 MINUTES WITH...

GENERAL MANAGER, MOCHA GROUP Publishers of HAIRBIZ Magazine

By Louise May

Monday 1st August saw the next step in mocha group’s evolution as we announced the appointment of Jarred Stedman to the newly created position of General Manager. Jarred is now responsible for continuing to develop the brand both commercially and creatively by using his acclaimed business knowledge and industry insights across all of the mocha brands in publishing , media and award events.

Jarred’s accolades can only barely be touched on here such is his diverse impact. Producer, Director, Photographer, Educator, Mentor, Consultant and Business Strategist, he has worked with brands including Wella, Toni & Guy, Sustainable Salons Australia, L’Occitane, Redken, Fudge, CRP, L’Oreal, La Biosthetique, Eleven, Ecoheads, GHD, Batiste, Pepsi, Louis Vuitton, Disney and Westfield.

He brings over 10 years in media and publications across sports, beauty, hair and fashion, and had his stunning work featured in over 20 Australian and international publications. Winner of over 30 industry awards for photography and fashion work, he is also called on to use his expert eye often as an awards judge and next-gen mentor. Working alongside icons including Eugene Souleiman, Peter Grey, Angelo Seminara, Renya Xydis, Richard Kavanagh, Pinki, Alan White, Jules Tognini, Alex Fuchs, Kobi Bokshish, Jayne Wild and Frank Apostolopoulos, his understanding of what make industry creatives tick is truly unparalleled.

Jarred also has extensive business focused experience through his work building and developing SME, one of Australia’s leading Management Consulting firms which partners with Small to Medium Enterprises, their directors and staff to provide strategic expertise that enable businesses to thrive.

As a Business Consultant, Marketing, HR and Sales Advisor he has worked with brands including Mocha Group and is excited to use this knowledge to take the brand to new heights;

“To stand alongside Linda and the team is an incredible honour. For me, she is someone who emulates authenticity, ethics, and genuine connection. This industry is big, over 30,000 small to medium businesses across Australia and New Zealand with a total industry revenue of around $8 billion. I’m looking forward to continuing to bring this community together faster and stronger. Mocha is the single largest media and publication company in this industry right now which puts us in the position to make long lasting change.”

Jarred, tell us what you do in the industry today:

My new role as General Manager is an exciting one with multiple facets from Financial, Operational, Marketing, Sales to corporate partnerships for the business. A large portion of what I want to bring to the business is how we add even more value to our already incredible offering.

I want to keep Mocha Group engaging, supporting, and developing business owners and artists. With the platform we have, we can be a sounding broad for the industry, aggregate information and then distribute it in a way that is cool, helpful, and supporting of small and medium business in hair, beauty, and barbering.

Leveraging off my background in marketing and media for the past 2 decades, I will also be bringing an even more holistic approach to media, advertising and marketing for our industry, business owners, salons, product companies, educators, and everyone inbetween.

To help us get to know you a little more, would you share a little about your upbringing?

Growing up in the hills district of Sydney, I wasn’t an A+ academic, with a scholarship to anywhere amazing – I had a lot of learning disabilities, dyslexic and blind as a bat. In saying that, I loved school and my childhood. Having those cards taught me a very valuable lesson which is my strength now. It made me a problem solver, it taught me grit, and (in a positive way) taught me that everything will be hard – and that’s ok. I am not afraid to fail, not afraid to try, not afraid of anything I don’t know. My default setting is get in, one step at a time, and be aware that there will always be more talented, richer, more charismatic people – but my job it to just rock up and make today “less shit” then yesterday – that is success to me.

How did you first get involved in the industry?

One of my older brothers, Lyle, started photography, and I wanted to be cool like him. So, I slowly learnt from him when I was 14. During University, I was making money as a photographer and an assistant. When I finished my social physiology degree, I just kept shooting. That lead me into working for small companies and multinational ones like Pepsi, Disney, Louis Vuitton. I stumbled into media working with Maria Claire, Rolling Stones, Vogue. Eventually made my way into hair world where I met my incredible wife and most of my mates.

What are you most proud of in your working career to date?

I have been extremely lucky with work, travelling to most cotenants shooting documentaries or campaigns. But I think leaving the industry for the past 3 years was my biggest achievement. Sounds weird I know, but I have always seen the world through the lens of communication and marketing. Moving into a Management Consultancy firm opening my eyes to a whole new business approach. It was so incredible to see the mechanics behind any business in any industry. Why they fail, and what elements they need to be successful.

It enabled me to come back into the hair, beauty and barbering world with a much larger understanding and love for small business growth and success.

If you weren’t doing what you do now, what alternative career would you consider?

Throughout my life, I have always had a single

thread that has been behind pretty much every decision I have ever made. That is, am I adding value to the people I am in contact with or not. Whether that be a stranger walking past, the shop owner, a waitress, a CEO, or my mates. I have never had career goal really, I don’t particular care if I’m throwing tiles on a roof (that was one of my first jobs) or in a boardroom with lawyers explaining how to reposition their brand to gain market share – all I care about is doing life with people who I value, and who value me.

Three things you’re passionate about: Coffee – not sure where the line of addiction vs passion sits, but I’m going to say coffee. How to be a better husband, brother, son, friend. That’s a never-ending journey

Human behaviour, Psychology and Biology. Living things, in general, are a puzzle that just keeps evolving. That excites me because no one is a master, everyone is on a journey of discovery.

What’s on your bucket list?

The travel bucket list looks like this at the moment

Japan - We (Chereine, my wife and I) were meant to go on our honeymoon around Japan but then covid hit, so we are still waiting for that. Mongolia for the eagle festival (ref) www. viewmongolia.com/golden-eagle-festivalmongolia.html)

Mexico for the day of the dead festival, My ultimate destination would be Alaska, to see the northern lights, go ice fishing in a log cabin, go on a husky sled, and throw snowballs. I have a large tattoo on my forearm inspired by this idea.

Craziest, funniest, or most unusual thing you’ve ever done?

I married my wife, and we had an Alice in Wonderland wedding where everyone was fully in character and got dressed up. It was amazing!

Pets or no pets & if so, what/who?

YES - Her name is Popsicle or Punk or Poppy or Buddy or Crack pot.

She’s a little pocket rocket pug mix with a Boston Terrier.

We play a game called “friend or foe” whenever we walk her because other dogs either love her energy or absolutely hate it. She is The Best.

What’s playing on your Spotify right now?

I can never go past Bon Iver. Have loved his smooth, inspiring, relaxing, and creative thinking and beautiful voice.

And I just got back into The Jezabels.

What’s something interesting or quirky we might not know about you?

When I was younger, I got done for illegal firearms because we bought back BB Guns from Bali and I ended up with a court order, of 18-month good behaviour bond.

I grew up skateboarding pretty much every day for about 15 years. Don’t do it anymore because it hurts too much.

When I eat out, I will usually order something that I have no idea what it is, just so I keep experiencing new thing. Most of the time I don’t like it, but there is always a cheeseburger on the way home if I’m still hungry.

Do you have a motto or signature life philosophy?

I have a few:

1 – Expect to fail, expect it to be hard work, expect to be terrible when you try new things. It will remove the expectation to be right or perfect and free you to explore the world.

– Never make promises in meetings

3 – My brother told me this one when I was young “if you want to make something more fun – do it naked or do it at night”. Wise words.

4. Take time to celebrate the wins, even the little ones.

If you could change one thing about yourself, what would it be?

Nothing. I am bald, blind, dyslexic, have depression – and its taught me to be a hard worker, a problem solver, and empathetic. Those are qualities I am really proud of and couldn’t have gotten where I am, without the journey.

What makes you laugh?

Owww boy, the more random the more I laugh. I love shows like Arrested Development, Brooklyn 99, and The Office (Have watched them more times than I’d like to admit).

What’s your greatest fear?

Having a ‘Dad bod’ without having an excuse for a ‘Dad Bod’.

Your greatest indulgence?

I love sugar and coffee. They are my biggest challenge.

To reach out to Jarred in his new role jarred@mochagroup.com.au

Hair Biz Year 16 Issue 5 15

FOIL ME® CONTINUES SUPPORT OF NATIONAL BREAST CANCER FOUNDATION

This October, Foil Me will continue their unwavering support of the National Breast Cancer Foundation (NBCF) as a proud corporate partner, for their 6th consecutive year, by donating $1.00 from every sale of The Knobel Collection during October. This is to assist NBCF’s mission of achieving zero deaths from breast cancer.

In keeping with the brand’s creativity and reputation for instigating change, to date, collaboratively, Foil Me® has raised over 120k for the NBCF through their previous Pink October campaigns. This has included creating three custom foil collections to support the cause, encouraging the hairdressing industry to support the cause through their Salon Spirit competitions and creating the name for the month of October, ‘Pink October’ where they also created clothing merchandise to assist in raising funds and awareness on a ‘Pink Day’. To help assist Foil Me® in raising funds this October, you can find their unique and sought-after foils available from stockists across the country, and online at www.foilme.com.au.

AMERICAN CREW INSPIRATIONS 2022

The Venue: The Barber Temple South Brisbane

The All Stars: Lino D’ Adderio - Mark Rabone - Matthew Clarke

Monday Night July 13, 2022, saw the return of The American Crew All Stars Australian Team back on stage presenting after a hiatus of 2 years, due of course to covid.

These seasoned pros didn’t miss a beat and captivated the audience of around 35 to 10 models sporting the latest directives from American Crew USA. We were treated to 6 live cuts and 4 pre- prepared earlier in the day. Lino, Matt, and Mark pulled out all stops demonstrating an abundance of cutting skills with a heavy accent on texture.

The standout pieces of gold on the night were Matt explaining as he worked, the tips and tricks to mastering an afro using machines freehand and sharing some skills in the mindset space to boost your confidence in approaching an afro. Lino walked us through the art of using a razor for texture and gave solid tips in how to achieve the results in store while making it a comfortable experience for you client as well.

Mark gave us a masterclass of how to break down your approach to a hair cut into 5 steps so you can guarantee your using your time instore on clients to maximum efficiency, and not lose your rhythm and flow through the process of the day.

Totally inspiring evening from the amazing team members that styled all the extras in the Baz Luhrmann’s ELVIS the movie…in cinemas now!!

INTERCOIFFURE AUSTRALIA LAUNCHES 2022 ATELIER CONFERENCE WITH TOP HEADLINER

Tabatha Coffey will headline the 2022 Intercoiffure Australia Atelier at Aloft Perth on October 23 and 24 and it’s open to all hairdressers.

Non-Members and Members are offered special packages along with a budget Purple Package for apprentices and early qualified hairdressers.

“It is an extraordinary opportunity for hairdressers

to learn from world class industry leaders and learn more about Intercoiffure,” Fashion Director, Terrina Brown said. “It’s a great opportunity for Perth salons as we fill the local gap in education, but of course, all hairdressers are welcome to fly over West to join in.”

Tabatha will inspire and motivate with her “Reconnecting” program, designed to be fun and uplifting self-development, looking at the Colour of Personality and the Cost of Fear.

Day 2 includes a Roundtable Breakfast with Tabatha where delegates connect with Australia’s world famous and most successful salon coach. Also on the program will be technical classes, World Guillaume (youth) Director, Matt Johnson, and the Australian Guillaume Team and more to be announced. Delegates can also join in the fun at the Atelier’s Rooftop Cocktail Party on the Sunday night. Please book get in quickly because there are only 200 places available.

Book online at: https://events.humanitix.com/intercoiffure-atelier-perthoctober-23rd-24th-2022

Enquiries: please DM on Instagram on @intercoiffureaustralia.

MARK BOURIS JOINS JULIE PIANTADOSI IN FULL DAY BUSINESS EVENT

Another great venture for two business experts collaborating together for a full day of business school with attendees flying in from around Australia to be part of a transformational day. Total Coaching Academy has continued to host business and personal development trainings and retreats and conferences throughout the entire pandemic. Bringing together communities for learnings and development and of course fun.

Julie Piantadosi is one of the hottest and most sought-after leadership trainers in Australia and at business school she uncovered self-sabotaging behaviour so her attendees could be empowered to step into their circle of excellence through effective communication and languages. Julie teaches her audience that they can have, do or be anything they desire, through her powerful coaching tools. Mark Bouris unpacked the future economy prediction for the next three years. Including what’s happening in today’s current Real Estate market and how this affects small to medium business owners and the unemployment stats, and together Mark and Julie shared action plans to strategise and implement effective planning.

Photo opportunities were available for both Julie and Mark and attendees left the workshop truly empowered.

YOVANKA LORIA EXTENSIONS & EDWARDSANDCO HOST YLE EDUCATION IN SYDNEY.

Australia’s sole stockist and wholesaler of hand-tied weft extensions, Yovanka Loria, joined forces with Jaye Edwards to host an exclusive education event in Sydney over a weekend recently.

Held at the EdwardsAndCo Kippax Street, Surry Hills salon, the 2-day course was centred around educating on the practical and business of YL Hand-tied Weft extensions, to an audience of qualified and skilled stylists, chosen through an exclusive application process.

Says Yovanka, “This was an amazing two days spent with talented stylists who are now certified in the exclusive YL Extensions method. Collaborating with EdwardsAndCo was the evolution of two years of communication with Jaye; finally, the timing was right, and it was evident that YL Extensions was able to offer something very unique and different to what is currently on the market –both in product and education.”

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS

SAME MUK, NEW LOOK. MUK HAIRCARE LAUNCHES NEW LOOK PACKAGING AFTER 16 YEARS

Since launching into the market in 2006, the much loved and awarded, Australian owned haircare brand, muk Haircare, has won many fans with their bold attitude and brightly coloured packaging. Over the last 3 years, muk reached for the opportunity to redesign their packaging and have now launched into the market their new look, keeping the things that customers love about the brand, but giving it a facelift - SAME MUK, NEW LOOK.

For 16 years in the original packaging, muk Haircare has been highly recognisable by its distinct colours, with many customers asking their hairdresser for a replenishment of their must have ‘pink shampoo’ or ‘purple tin’ (Deep muk Ultra Soft Shampoo and Filthy muk Styling Paste).

So, when it came to updating their new look, muk Haircare said to themselves – ‘why mess with a good thing?!’ There is a lot our customers told us they love about muk.

www.muk.com

THE GOLDING GALS PODCAST LAUNCHES

this creative afternoon was a chance for Melbourne’s hairdressing industry to come together as Paulene was officially introduced as the Brand Ambassador. It was also a chance for Paulene to share her knowledge of, and experience with, Color Defence as a long-time salon owner and colourist with Toni & Guy. The upbeat and engaged audience, which included Wieselmann Salon owner/partner Dianne Spy and colourists, Marco Terzini of Spada, Heading Out’s Caterina Di Biase and colourists, Luca Peng and Anne Burgemeister from Hair Studio and the Blondes to Brunettes team, were treated to 2-hrs of innovation and enthusiasm for the Color Defence system. Says Smiths Collective Brands, Brian Smith, ‘It was our pleasure to welcome Paulene to Melbourne to share her wealth of knowledge with our attendees, and it was a great chance to bring together salons who have supported the brand for a long time and introduce their new staff to the opportunities Color Defence offers, creatively.”

Throughout the 2-hr session, Paulene shared her long-term experience and successes with the brand, in particular the benefits it brought to her colour services, how Color Defence personalised maintenance system has improved client loyalty to the salon, and Paulene’s obvious passion for Color Defence. Says Brian, “We’ve had very positive feedback from the afternoon with our attendees returning to salons motivated and excited about implementing many of the salon services Color Defence offers, including the express colour correction methods that Paulene shared during the afternoon.”

The Golding Gals are the new kids to the block on Spotify and Apple Podcast. They are here to bring all things Fashion, Hair, and Beauty to the consumer or the creative.

Liz and Evie Golding, the dynamic Mother and Daughter duo, share their experience as a fashion stylist, hairdresser, and makeup artist to show off their favourite products and techniques. We will be discussing lots of things from tips and tricks, how to up skill, our careers, creating a brand and showing the best of the upcoming fashion collections to you. Creating a platform for all to grow and learn from.

They have created flourishing careers in the fashion and hair industry, creating editorial collections, working with brands, organising major events and fashion shows, and day by day they are on the ground helping their clients feel and look amazing.

Together they have a lot of knowledge and with their expertise they are here to help you be the best version of yourself.

Liz Golding will find the best current pieces for different body shapes, budgets, and events. Evie will show you the trending techniques for hair, so you can style like a pro! Working with the best in the biz, they will bring in their experienced friends and colleagues to talk fashion, hair, and beauty.

Connecting to all ages with their mother and daughter banter that has everyone ready to listen to the new and latest in fashion and hair.

Insta : @goldinggals

Website: www.goldinggals.com.au

Stream it: Spotify + Apple Podcast

SMITHS COLLECTIVE BRANDS HOSTS COLOR DEFENCE EDUCATION AFTERNOON WITH PAULENE LANGFORD

On the afternoon of Sunday 24th July, Smiths Collective Brands and Blondes to Brunettes salon hosted an enlightening afternoon of education on the NEW Color Defence range with Australian Ambassador and Director of Education, Paulene Langford.

With the new incarnation of Color Defence officially launching at Hair Festival,

BUSINESS MANAGEMENT SOFTWARE, TIMELY IS

DELIGHTED TO ANNOUNCE THE APPOINTMENT OF ITS LATEST GLOBAL BRAND AMBASSADOR, NATHAN YIP.

An expert in cutting and education, Nathan is the owner of Pretty Vacant education and salon in the Freedom Suites, Brisbane. He is building stronger communities in the hair industry through The Bootleg Project and is a reseller for Excellent Edges, The Anti Collective and piiq smart mirror.

Timely has been Nathan’s go-to business management brand for Pretty Vacant for the past few years and has enjoyed a close relationship with them since, thanks to his involvement with the Timely LIVE campaign during the 2020 lockdowns.

Along with regularly showcasing the infamous Pretty Vacant eclectic client experience through use of the Timely Business Management Software system, Nathan has created a bespoke product demonstration experience exclusive for those wanting to trial Timely, as well as current customers who are wanting to expand their knowledge and upskill their online offering.

“My highest priority when choosing and working with a partner or affiliate is always relationship and then product! I choose Timely because they deliver on both!”

“This is a really exciting time for the Timely community. We’ve had a longstanding relationship with Nathan as a valued customer and this next step will see us progress the way we show up to the hair community, while providing an exceptional in person product demonstration for potential Timely customers in the Brisbane area. With Nathan guiding our product team on the practical use of the platform when stylists are busy on the floor, we’re excited to continually learn, grow, and develop as a company, for our industry!” Timely’s Head of Partnerships, Tamara Reid concludes.

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS

ONLY BUSINESS FOCUSED AWARDS ANNOUNCE FINALISTS FOR 2022

Mocha Group are excited to announce the finalists for the Australian Hair Industry Awards 2022- Business. Launched in 2011 by esteemed trade visionary Linda Woodhead and the Mocha Group team, the AHIA’s- Business are renowned as the definitive awards program of business excellence for Australia’s leading hairdressers, salons, specialist businesses, educators and professional products. These accolades come as a welcome reprieve after challenging years with salons and hairdressers ready to look ahead and celebrate their achievements with one another.

Combining opportunities for individuals of all levels as well as categories for salons, specialist businesses, educators and professional products, they provide an exciting snapshot of the impressive quality of the industry. The awards were launched due to industry demand for a platform to highlight business achievement and are judged by an independent panel of judges, media, PR and business specialists.

The AHIA’s Business are proudly sponsored by Timely, Redken, Kitomba, Sustainable Salons, Excellent Edges, Matrix, Schwarzkopf Professional, Goldwell, L’Oreal Professionnel, Revlon Professional, HairBiz, Shortcuts, DNA, The Zing Project, KMS, EVY Professional, Comfortel and Wella Professionals.

With finalists now announced, these awards will culminate in a gala event to be held at the Gold Coast Convention and Exhibition Centre on Sunday 9th October with a hair and fashion extravaganza choreographed by the incredible multi-hyphenate Adam Williams. Linda is excited to reveal this year’s finalists; “Our 2022 awards have seen the largest amount of entries we have ever had which is testament to the way the industry is pulling together and coming back post-COVID to be stronger than before. These awards are a chance for these important businesses in our local communities to shine

AUSTRALIAN HAIR INDUSTRY AWARDS- BUSINESS 2022 SUNDAY 9TH OCTOBER. GOLD COAST CONVENTION AND EXHIBITION CENTRE 7-11PM

OFFICIAL AFTER PARTY NINETEEN AT THE STAR 11.30PM TILL LATE

Tickets on sale now at www.mochagroup.com.au/shop

Special accommodation discount at The Star from 9-12th October with 25% off Best price by quoting code: AHIA081022

Facebook: Mocha Hair

Instagram: @mochahairaustralia | #ahia2022

2022 AHIA BUSINESS FINALISTS

2022 AHIA CARE TREAT AND STYLE PRODUCT AWARDS

Sponsored by HAIRBIZ

BEST IN CARE

Acidic Bonding Concentrate Shampoo and Conditioner By Redken Blondeme Neutralizing Shampoo and Conditioner By Schwarzkopf

Colorful Anti-Fade Shampoo & Conditioner By Joico

Curl Manifesto Bain + Fondant By Kérastase

Deep Ultra Soft Shampoo & Conditioner By muk Haircare

Hydrating Shampoo and Hydrating Conditioner By Arvo Haircare

Precious Shampoo & Conditioner By Pure Organic Haircare

Semi di Lino Smooth Shampoo and Mask By Alfaparf Milano

Silk Oil Shampoo and Conditioning Cream By Alter Ego Italy

Sublimia Hair DD Shampoo and Hair DD Mask By Elgon

Acidic Bonding Concentrate Lotion By Redken

BC Bonacure Peptide Repair Rescue Sealed Ends By Schwarzkopf

Deep 1 Minute Ultra Soft Treatment By muk Haircare

Hydrating Mask By Arvo Haircare

THE

AUSTRALIAN HAIR INDUSTRY’S

2019 AHIA Business winners

Salon Team Member of the Year

Sponsored by HAIRBIZ

Amanda Jane Oxley

Amberley Macpherson

Sofie Rocca

Best Eco Salon

Sponsored by HAIRBIZ

Barbery the Craft of a Barber Academy

Just Cuts Apprenticeship Program

MIG Training

Oscar Oscar Academy

Stefan Hair Fashions

The Hair Academy Australia

Total Coaching Academy

Educator of the Year - Product or Equipment Company

Sponsored by HAIRBIZ

Amazing Hair

De Lorenzo Education Team

Excellent Edges

L’Oréal Australia Professional

Products Division Digital Academy

L’Oréal Professionnel Education

Team

Matrix Education Team

O&M

Showpony Hair Extensions

Best Business Performance of the Year

Sponsored By Mocha Group

VIC/TAS - Salon Cosmetics

WA/NT - Hairmart

QLD - Salon Depot

NSW/ACT - AMR Hair & Beauty

SA - Haircare Group

(National Wholesaler of the Year to be announced on Gala Night from State Winners)

State Salon Business of the Year

NSW/ACT

Sponsored By Mocha Group

To be announced on Gala Night

AUSTRALIAN SALON BUSINESS OF THE YEAR

Sponsored By Mocha Group

To be announced on Gala Night from State Winners

2022 AHIA BUSINESS FINALISTS

FINALISTS ANNOUNCED FOR SECOND ANNUAL AUSTRALIAN MODERN BARBER AWARDS 2022

Monday 12th September saw the announcement of the finalists for the hotly contested AMBA’s, representing the very best barbers and barber shop owners that this country has to offer. Australia’s newest premium awards program for the male grooming industry, the AMBA’s were launched in 2021 to provide men’s hairdressing trailblazers with a much needed and often requested benchmark of excellence and platform to showcase their creative and business skills.

Created by esteemed trade visionaries Mocha Group, owners of the Australian Hair Industry Awards and Australian Beauty Industry Awards, these are just the latest initiative revolutionising the way our local visionaries engage with consumers and show off their creative and business talents.

Consisting of 14 categories including the AMBA Australian Modern Barber of the Year and the AMBA Australian Modern Barber Business of the Year, they were deliberated on by an independent panel of judges including media, PR and business specialists, international barbering icons and specialists in the barbering industry. With men’s grooming an increasing player in the global beauty market this is a timely marker of the industry’s importance and an exciting sign of things to come.

2022 marks a very special occasion with finalists able to gather in person for the first time to celebrate the industry. The inaugural 2021 awards were due to culminate in the first AMBA gala event, but with border restrictions in place the event was pivoted to an online livestream announcement. This year will see hundreds of the best of the best gathering in Melbourne on Sunday 6th November at the Plaza Ballroom with guests in the capable and talented hands of MC Jules Tognini, Togninis’ hottest stylist and current AHIA Australian Educator of the Year and with an explosive opening show produced by multi-hyphenate Adam Williams.

The AMBA’s are sponsored by The Barbiere Company, Wahl Professional, Babyliss pro, American Crew, STMNT, Depot Male Tolls, American Barber, Shortcuts, Excellent Edges, mr muk, Andis and Barbershop Magazine.

Australian Modern Barber Awards 2022

Sunday 6th November

The Plaza Ballroom, Melbourne

Afterparty at The George on Collins

Instagram: mochabarberaustralia

Facebook: Mocha Barber

#amba2022

www.mochagroup.com.au

2022 AMBA FINALISTS

Australian Modern Barber of the Year

Sponsored By Mocha Group

Christian Wiles, UK

Florian Zizkovsky, Austria

Rino Riccio, UK

Best Mens Educator of the Year

LEADING THE WAY SINCE 1994

In1983, when Bill Tsiknaris was in year 11, he was asked what work experience he might like to try. He listed motor mechanic, then electrician and in number 3 spot was hairdressing, purely due to the fact that his mum Nikki had suggested it, being something she had wanted to do when she left school!

“If I can set the scene and establish the foundation of my upbringing and environment,” says Bill, “that has a lot to do with the success and endurance of where I’m today.”

Growing up in his parent’s corner store milk bar & delicatessen working 7 days a week 7am to 9pm every day, gave him an insight into hard work and commitment.

Harry & Nikki Tsiknaris owned the shop for 16 years, building a great business and making the most of every opportunity there was. Before school and after school, a young Bill, helped setting up the shop in the morning and stripping it clean in the evenings.

“It was that daily grind that they did every day without fail. They didn’t finish when they were tired, they finished when everything was done.”

“A lot of this,” says Bill, “you can call training or life lessons, and to this day has been of great value to me. Getting into hairdressing was based on an opportunity to go for an interview at Stelios Papas, not because of my talent, but because my

grandmother knew Stelios’s sister!

I trialled for a week and didn’t get the job. I was devastated. But my mum called, and I eventually got an apprenticeship there!”

Nothing came easy for Bill in hairdressing, and for a while he confesses that he really didn’t find it easy or natural. “I was the racehorse you wouldn’t bet on because I was a donkey!”

“Mum dressed me, as I had no idea of fashion whatsoever and females scared me as I went to an all-boys school. However, compared to the shop I grew up in it seemed extremely glamorous.”

In his first year he cleaned and did all the maintenance in the salon from removing hair rats out of the S bend to repairing basins and toilets… and loved it!

“Benni Tognini was a senior there for many years, and when he opened his own salon, I followed him a year later. The two salons were a great foundation and I am forever thankful for the opportunities presented to me.”

BILL TSIKNARIS

In 1994 he opened Tsiknaris Hair in Elizabeth St in Brisbane City and in 2003 he completed building his own salon and relocated to 669 Brunswick St, New Farm. It was a big risk, way over budget, obstacles with self-building, and often doubt as to whether he was doing the right thing.

However, 20 years on and Bill Tsiknaris is an award winning, successful business owner. “People say I’m so lucky…Not too sure that luck had anything to do with it, more so a lot of hard work!”

The building now comprises of 4 apartments on the 2nd and 3rd level and Tsiknaris Hair and another retail space on the ground floor.

It also houses a photographic studio and has become a well-known landmark in the area. Named Tsiknaris Hair on the top of the building, with a 10m2 state of the art transparent digital screen front window showcasing incredible work.

“At 54,” says Bill, “I feel blessed where I’m at. We have an amazing space to work in, in a great location and I get to photograph and work with some incredible talented hairdressers when I’m not on the floor.”

“My wife Brodie is an incredible talent and has built a dynamic business on the other side of the river in West End. We met 8 years ago, and we have a beautiful daughter Arabella”

“Success is measured in many ways for everyone. I feel if you wake up and have a feeling of gratefulness and accomplishment you are pretty much there. Every day won’t be unicorns or roses but without your commitment you will never start anything. Most importantly without consistency you will never finish anything.”

WE CAUGHT UP WITH THIS POWERHOUSE TO CHAT MORE ABOUT HIS ILLUSTRIOUS CAREER THUS FAR…

Congratulations on winning AHIA QLD Hairdresser of the Year, tell us about your collection and what was the inspiration behind it?

Thank you. It was an absolute honour and what a fantastic night and to be there with my beautiful wife Brodie and sister in-law Shae in the same category it was the most amazing moment, any one of us to win I would have felt like I had won anyway.

With Atelier 22 collection I wanted to create this weave of a magical world of bewitchment and illusion, with strength in fragility with

richness in embellishment, mystery in transparency and beauty in everything.

I photographed and set up the lighting to create light and dark shadow play, adding intensity and drama to the collection. This allowed the focal parts of the hair to stand out.

With clothing, the use of fabrics such as rubber to reflect shine and mirror the hair, while exaggerated shapes and silhouettes. Make up was used to incorporate current elements of the fashion makeup world, inspired by punk makeup and the use of interesting shapes, to warp and change faces. The looks needed to be interesting and striking, while cohesively tying into the styling, colour palette and creativity of the hair, wardrobe, and lighting.

The use of 3D elements such as gems and beads was to create a point of difference when applied to the face.

Hair Biz Year 16 Issue 5 23 • cont’d over page

“PEOPLE SAY I’M SO LUCKY… NOT TOO SURE THAT LUCK HAD ANYTHING TO DO WITH IT, MORE SO A LOT OF HARD WORK!”

- BILL TSIKNARIS

What excites you most about your work?

You know it’s one of the best feelings going to create a team comprising all ages, working together. Teaching and being taught is a wonderful thing if you are likeminded, leaving the ego at home!

I am most excited about the proposition of making a positive difference in the lives of future hairdressers.

It’s what attracted me to teaching originally, and my excitement has not faded yet. I understand well that almost every second family is broken, and that people often need more than a teacher–they need a role model, someone who cares for their future, someone they can look up to.

It excites me to think that I can be that person. Of course, I know I won’t make a positive difference in life of every single person. And I know I may fail with some. But the sheer proposition of having an opportunity to have a significant positive impact on someone’s life excites me.

You are the Australian Global ambassador for Alfaparf Milano.

My family and I couldn’t be happier to have partnered with Alfaparf Milano as their Australian and Global ambassador, this is a fantastic brand to be associated with and delighted to bring more awareness to both the consumer and industry of their innovative range of products.

Directed by Anthony Nasso, a man who has been true to his word, an incredible team has been built here in Australia, who are an absolute delight to be involved with.

If you had to name one skill that got you where you are today, what would it be?

Looking back, you can always learn new skills. What is important: Adaptability. Always adapting in your environment. Directional change of 1 to 2% on your path/direction for the better will see you

miles away from where you would end up in 20 years)

Not being afraid of failure. I hear it so much; I don’t want to do it until I’m perfect at it…. Some of my best lessons are the ones I F*#K up.

Can you share with our readers a time when you overcame a challenge?

The death of my brother Con in 1986 and seeing what my parents went through losing a child.

There were two years of watching him deteriorate knowing that the outcome was that he was going to die no matter what. Witnessing the tremendous courage my mum and dad went through with their son’s diagnosis and even though the doctors said there was no cure they never stopped trying to find some sort of cure or hope.

My brother Chris was born just before Con was diagnosed in 1983, and Dimitri after Con had passed from Subacute sclerosing panencephalitis (SSPE). It’s a very rare, but fatal disease of the central nervous system that results from a measles virus infection acquired earlier in life. SSPE generally develops 7 to 10 years after a person has measles, even though the person seems to have fully recovered from the illness.

There is a tremendous amount of helplessness, sadness.

To lose a sibling is very sad to lose a child is a tragedy; after so long I still get choked up talking about it.

I threw myself into work, I spend countless hours at work doing the extra after hours it was my happy place.

All this led to creating the foundation and endurance for the future, no matter what came my way nothing comes close to that pain.

When I opened Tsiknaris Hair in 1994 Chris and Dimitri did their apprenticeship with me. I’m so proud of them. They are so successful and Shae who is married to Chris joined us in 2003. They are the pillars of success the business sees today.

So, the lesson for me here is…

Life is not easy, life is not fair, never was, it isn’t now, and it won’t ever be. Don’t fall into the entitlement trap.

What’s the best piece of advice you have ever been given in your career?

I have had few over the many years but these two are always relative no matter what age. 1.God gave you two ears and one mouth, use them in that proportion.

2 There is no losing, only learning! No failure only opportunity. There are no problems only solutions and It’s NEVER about making it.... it’s about MAINTAINING IT.

Where do you find your creative inspiration for your collection work? Inspiration for my collections comes from so many different directions, mediums, and sources.

That said it’s all about tinkering and playing with those ideas. You only need a thread of an idea to start a collection. Photographs, art, teens on the street what they are wearing, some of that raw untrained creative talent is amazing. Everyone gets to see the best six images of a collection. Not the mishaps, the ideas that didn’t work. Funny enough some of those that didn’t work or make it, come to life the following year or two.

Preparation is key as shot day is an expensive day.

There is always plan A, plan B, Plan C. Once I have my direction, idea, and theme then It’s all about having a great Photographer, make-up artist, clothing stylist/theme, models and most importantly my team.

Who do you look to for inspiration, or who has guided your career?

It varies, there have been so many over the years at different times of my life. Some close and some you see from afar. What’s common with the ones you aspire

24 Hair Biz Year 16 Issue 5

• cont’d from page 23

to and want to emulate is that they have changed the world with their positive messages. I see one consistent theme: these individuals have used all of themselves; their past pain, their quirks and idiosyncrasies, their raw experiences, their unique voices, their isolation and shame, and their past and current struggles to uplift the world.

What are your top tips for the planning and execution of a collection?

People often ask me what makes a great collection – and the answer is ‘there are no rules.’

Imagery is subjective and what one person likes, another loathes. So, you have to shoot for yourself and create a collection that represents you and your skills.

I have been incredibly privileged to have worked with some amazing photographers over the years and each of the collections are different and tell a different story. Here are a few tips for putting together a winning collection:

1. Plan your mood board before you start your collection. This will give you your feel, your theme, and your story.

2. Prepare like crazy. You can’t over prepare for a shoot. There will always be something unexpected that happens, but the more

you are prepared the less stressful it will be!

3. Think ahead – what are you going to use the images for? A photo shoot is costly, so decide what you will be using your images for after the competition. You want to use them for press, marketing, your window displays – so bear in mind who your audience is. While you want to show your skills as a hairdresser, you also need them to be commercial and wearable.

4. Have a great support team with you that know what you are aiming for. The team you have chosen to work with are all experts in what they do, so listen to their opinions on lighting, or make up. Concentrate on the hair and let them worry about what they’re there to do; don’t get distracted by other elements on the day. Of course, give your feedback and opinion, but let them do their thing first.

5. Have your hair team with so they can do all the beginning and end work that frees you up to be on what you are shooting at the time. If you are stressed, it will show in your photos. You won’t create the amazing work you are capable of, and you will be disappointed by the results. So, make sure everyone has a job and everyone there contributes in some way.

6. Find your own style. You can be inspired by someone else’s work, but don’t copy it. You can take a texture, shape, or colour as inspiration, but build on it to make it your own.

7. Keep the day positive. It’s easy to fall into a negative hole if something isn’t working. But stand back and start again, look at it from a different angle or move on.

What’s on the agenda for the future?

Outlook on the future is always very positive, the last couple of years really paused the future for a lot of us but we pivoted and adapted, and it’s been a huge success for us. I have always believed in apprentices and training them they is very much Tsiknaris Hair’s future and I love seeing them grow. The right people are instrumentally the success of your future. There are some that come through that just don’t fit and that’s ok. It’s best they move on as quickly as possible because they are holding up a position for someone that is truly right for your business. We are always looking for opportunities that we as a whole team can benefit from, we will always tweak and adapt if needed but the core foundation and principles are set in place. I have to say I’m happy to enjoy the ride and blessed to be where I’m at.

ENDLESS POSSIBILITIES OF

COIFFEUR & COLOUR

Having mastered his craft over the past 33 years, David has become one of Perth’s most in demand and highly regarded hairdressers. His notable portfolio includes the AFL Brownlow and Miss Universe Australia, he is also acknowledged for his regular involvement in various Red Carpet and VIP events.

David aspires to earn more recognition for hairstylists on the red carpet, in his own words he believes, “We are so crucial to the total look. I believe hairstylists deserve more awareness alongside fashion designers for our contributions to the completed look.”

His passion for styling and love of the arts has inspired him to continually seek inspiration from contemporary fashion trends. “I get inspiration from everywhere! Even walking through the city seeing how today’s youth are styling their hair. Street fashion also encourages direction to me.” Although David has a high level of experience in his profession, he is continually dedicated to expanding his training and knowledge, committed to

learning new skills and building upon the foundations he has already acquired.

Developing strong relationships with each client allows David to assist them to express themselves and their unique style through their hair. With his trustworthy nature and high experience, David has developed a sharp eye for detail to match his clients with a tailored colour, cut and the perfectly finished style.

“My passion in styling drives on the ability to make creative, beautiful hair. I find the power to capture uniqueness and enhance a person’s individual style extremely fulfilling. I take the most satisfaction from the knowledge that I am in a profession where I can help my clients become the best version of themselves in their own eyes. In saying this, I call out other hair stylists to back themselves up. Don’t be afraid to speak out. Guide your client, providing them with achievable and realistic expectations. Let the hair speak to you and respect its limitations.”

David Marchesi, owner of Marchesi Coiffeur and co-owner of Main St Barbers, is a renowned hairstylist who has an undisputed reputation of providing high-end salon experiences.

- DAVID MARCHESI

“AS A HAIRDRESSER, WE LOVE TO BE GIVEN POSSIBILITIES AND THE MILK_SHAKE RANGE CAN DELIVER THAT FREEDOM WE CRAVE”

His latest venture has been expanding in another business, Main St Barbers. Partnering with passionate young barber, Christian De Domenico. The high growth and demand of quality styling in the barbering industry has resulted in the business’s growing success with styling workshops and continued collaborations with other local small businesses.

Since the beginning of 2021, Dave and the stylists at Marchesi Coiffeur have partnered with Milk_shake haircare and colour range which has had a growing impact on the growth and success of his business.

Having grown in the industry, David has developed the confidence to share his acquired skills and knowledge through providing workshops in Perth’s metropolitan and rural areas for stylists at all levels. He is continually inspired to provide workshop experiences for up-and-coming hairstylists and looks forward to giving back to the industry.

WE RECENTLY SPOKE WITH DAVID ABOUT PARTNERING WITH MILK_SHAKE…

How would you describe your relationship with milk_shake WA/Ultimate Salon Supplies Team?

Ultimate Salon Supplies is an amazing business partner. Everyone treats us with high level of professionalism and always makes us feel like we are number one. Their support and dedication to our needs has helped our business move forward in a positive way.

I have also recently joined the Ultimate Salon Supplies’ Education Team and have thoroughly enjoyed running milk_shake workshops all over WA, teaching not only on how to properly utilise the range and get the most out of it, but also how to grow their business.

I love sharing my skills as I too become the learner, being able to network an array of hairstylists sharing our craft, reignites my passion for hair. I learn so much from my fellow stylists. I always walk away feeling as enriched from the experience as they do. Our next generation up and coming is exciting to me!

How would you describe milk_shake as a brand?

It is an amazing brand that offers a beautiful range with awesome quality of haircare and colours. The whole milk_shake range is aesthetically pleasing and presents beautifully in the salon. The range and variety provide us with endless possibilities for all creative work with realistic and reliable result!

As a hairdresser, we love to be given possibilities and the milk_shake range can deliver that freedom we crave, it allows us to be in a situation to tailor looks specifically to meet each need, demand, expectation and trend. Their range has everything covered and there is always something new and exciting on its way. This keeps us inspired and motivated by their latest innovations.

It is great to finally have found a fantastic brand

that really fit into our salon’s philosophy. I am absolutely stoked to have a brand that is feeding our needs and protecting my investment at the same time.

milk_shake has created a brand that is not only speaks to and follows the market trends, but also intrigues and engages our clients’ senses. The feel, the smell and the results really brings in another level of sensorial experience which our clients appreciate, and as a salon owner its great because it sells itself and the products walk off the shelf!

What is your favourite range?

If I had to pick one, it would be Creative Colour. It is by far my favourite. It is an amazing range to play with, and it offers an endless colour palette with beautiful tones to express my creativity without being limited.

And finally, what does the future hold for you David?

Hairstyling is as passionate to me now, as it was when I began my career. I have the intention of doing this my whole life and know that I am privileged to be working alongside my daughter Madeleine Marchesi, who is fast moving up in the salon scene as one of our most soughtafter hairstylists. I feel honoured to know that both businesses and the brand we have built over the years are in great hands with the next generation at Marchesi Coiffeur. I think what we do as hairstylists is a very special thing, and we need to celebrate our impact on people and appreciate how lucky we are to earn a living in something that we enjoy so much.

COVER STORY

KEEPING UP THE PACE

By Louise May

Born in 1976 in Mackay, Central Queensland, Justin Pace’s parents owned a 24-hour service station. At just aged two it was discovered that he had developed Wilms’ Tumours on both kidneys (a rare kidney cancer that primarily impacts children.) After surgery to mostly eradicate the cancer, followed by multiple ongoing surgeries to fix continuing complications, from the age of two to five, he received regular chemotherapy and radiation treatment. The result of this gave Justin lifelong hearing, speech, and literacy complications that persist to this day, but the support of his family never wavered.

With such a challenging start to life, it is testament to his determination and passion for hairdressing that has brought Justin Pace to be the well-known and respected Salon owner and award-winning colourist we all know today.

MEET JUSTIN PACE…

Where did your hairdressing career begin?

Due to my personal health and literacy challenges, I had deferred to practical endeavours to find measures of success . . . art, manual arts, and non-contact sport (soccer, tennis, discus, and swimming, never football.)

Early grade 11, felt as though I was wasting my parents’ hard-earned money being sent to a Catholic school. I desperately wanted to leave school; however, my parents made it clear under no circumstance could I, unless I gained an apprenticeship.

Upon applying for all manner of trades, I happened to gain a hairdressing apprenticeship at Manhattan Hair Design, Mackay (allowing me to leave school before finishing grade 11.) My parents gave me an ultimatum . . . if you don’t make the apprenticeship work, you’ll have to go back to school, so I did absolutely everything I could, not to fail (to this day, a life motto.)

What achievement are you most proud of in your life or career?

I’m most proud of being a successful business owner and be someone able to use procedural and problem-solving skills to navigate life. Even though I’ve found there to be great societal emphasis on school/ tertiary education, I’ve personally seen the most successful people in life are not only passionate about and skilled at what they do, they’re also not the most highly educated person on paper. I’ve become an advocate for trade apprenticeships (allowing me to offer practically minded people the same chance in life I was given.)

What do you love most about your career?

I cannot explain the passion I have for the career hairdressing has given me. The hairdressing industry has not only provided continuing professional and personal purpose and fulfilment but allowed me to travel the world. Still look back and pinch myself . . . the countries I’ve been able to visit would never have eventuated if it wasn’t for hairdressing. I’ve made both personal professional connections and forged relationships with people throughout the world but evolved as a person in mind, body, and spirit . . . all thanks to hairdressing.

What’s the secret to staying creative throughout the years?

Believe in yourself and your vision in life. The creative journey will present many bends and twists) – however if you stay true to yourself –you’ll always have an imaginative mind. A lot of the time, your mind and creativity do not align (when functioning as a creative artist, this the ongoing struggle we all find) . . . but it’s about slowing down and looking directly at what’s in front of you (allowing the revelation of an intuitive path.) Sometimes, I think we search to find creativity, however it’s always right in front of us.

How do you maintain a good work/life balance?

Oh, shit . . . is there a balance?

The way I look at it, there’s health, personal, relationship and professional. At any given time, one of these facets is my number one priority and the rest sit below. Personally, I do not like to put any of these facets above another, however unfortunately there’s always one that inevitably must be prioritised (which means the others aren’t.) Sometimes, it’s a juggle and although I believe they should all be equal, in today’s world, this cannot regularly happen.

How do you like to spend your spare time?

At present, I spend my spare time on my 273m2 inner city Brisbane block with my wife and two cats, looking after my vegetable and herb garden, and the exterior of the house. Love being outdoors.

When the opportunity presents, I travel to the Great Barrier Reef for an annual fishing trip and I also assemble complex Lego builds to remove my mind from the world. When all else fails, I go down to my tool shed, pull out an old canvas and paint like I’m still in grade 10.

Was business ownership always a priority for you?

Observing my parents always being in and out of small businesses enabled me to comprehend the love, passion and hate involved in operating your own business.

After spending two years abroad and returning to Australia in 2003, I realised owning my own business was a dream and passion of mine (opening my first salon in 2007.) As someone who decided not to have children, opening a business allowed me to create a family with colleagues who resonated with me.

Share with us some of the biggest challenges you’ve faced along your business journey.

Finding staff has and will always be one of the biggest challenges. I like to treat staff as part of my family, believe in them and trust in them. If staff end up finding themselves safe and secure as part of my family, it eventually equates to the revelation of team identity not only within the salon but industry (as shared values and vision wholly entwine.)

As the hairdressing industry has diversified in its operational paradigm in the last decade, the traditional salon (which I have) has had to fight harder to find staff. I’ve overcome this via advertising on national employment platforms and social media, plus personally responding to people who independently reach out to me. I’ve also noticed there to be less people who wish to take on a hairdressing apprenticeship as traditional pathways are not as enticing as they once were.

Another big challenge is finding the balance of running a successful business whilst simultaneously making it affordable and within the reach of a broad clientele.

Who were your industry heroes in your early years and who inspires you today?

In my early years, my international industry heroes were Vidal Sassoon, who motivated to be precise in what I did and Trevor Sorbie, who inspired creatively and technically, generating the ideal of what I thought hairdressing should be.

Nationally, I was grateful to have Stelios Papas take me on board immediately after finishing my apprenticeship in 1996. He believed in me at a very young juncture in my career (19 years old.) Apart from the two years I spent abroad (2001 – 2003), I worked for Stelios from 1996 –2007 (thereafter opening my own salons.) Now my business inspiration – though some may find cliché to say – is my team. Everything I do today and for the future is about the growth of each individual member, giving them opportunities in life. Creatively-speaking – as we nowadays live in such a closely-connected ecosystem – our eyes are open to many brilliant hairdressers who previously wouldn’t have had a voice.

What would you say are the core values which define your business and leadership style?

- Respect, honesty, trust.

- Treat others the way you’d like to be treated.

- Actions speak louder than words.

- I’ll do everything in my power not to fail (along the way, owning / learning from my mistakes.)

What has been your greatest lesson or piece of advice along your business journey?

I’ve two pieces of advice that resonate:

- firstly, go with your gut . . . you know what is right and what is wrong. Sometimes, it’s very hard to separate heart and mind, but that in which you believe combined with your moral and ethical values is what’ll ultimately rise to the top (urges that can neither be suppressed nor ignored;)

- secondly, never look at your competitors to see what they’re doing (otherwise you’ll become confused.) Believe in what you

do and stay in your lane, even if it looks as though others are doing better. Never compete against others, rather yourself. In the present moment, be better than you were this time last week; in a week, be better again.

What advice would you give others who dream of building an impactful brand? Believe in yourself, believe in your principles, believe in your brand. You must understand the why behind what you’re doing. If you do not understand the why, you won’t understand the story, you won’t understand the how.

What do you think is the “secret sauce” when it comes to owning and running a successful salon and team?

Successful salon:

- unrelenting hard work, education, and training (cumulative skills constantly raising standards;)

- good role modelling. If I’m after certain behaviours, I’ll show rather than tell.

- when required, using contextual awareness to lead with my heart, not head.

- never thinking I’m number one.

Successful team:

- each individual ought to treat one another the way they’d like to be treated (affording all dignity, respect, kindness and understanding, propagating a stable work environment;)

- creating a team that functions with one voice (not only the same beliefs but operational output carrying the salon and clients to a state of homeostasis . . . essentially doing each other’s jobs where and when required.)

What’s on the agenda for the future?

Team, team, team . . . it’s all about building a good family, home, and environment, plus defining the culture of the brand, making Co and Pace Salons a substantial entity, not only a name.

As someone who can never sit still nor thinks he’s at the top, I’ll forever look at wide-ranging opportunities that enhance the professional and personal lives of all who interact with Co and Pace Salons.

Hair Biz Year 16 Issue 5 29

NEW ADVENTURE EVERY DAY IS A

It all started for Michael Turner in a small salon on Chapel Street in Melbourne as an apprentice with 2 other hairdressers. In his first year, he had an initial taste of the buzz of the hair competition world and was excited to receive Apprentice of the Year Finalist, a 2nd place for Makeup, and another 1st place for Victorian Men’s Hairdresser from Headmasters Academy”.

Michael then took a break and left hairdressing to study makeup, allowing him to work freelance in Melbourne. After a few years, he had the urge to get back on the salon floor and experience that environment again. He continued with Advanced Hairdressing and Diploma in Salon Management.

I was working for a large salon group, says Michael... who encouraged me to get back into competitive hair and runway shows and offered the opportunity of a national photographic competition. A highlight was winning Australian Stylist of the Year, Victorian Stylist of the Year and Australian Makeover Challenge of the Year at the time over 120 salons were competing. My prize was a professional photographic shoot with the Ubercool photographers Anniss Barton and Mark Fitzgerald and being featured in Hair Biz magazine.

Around that time, I was also selected as one of 5 hairdressers from around Australia for the Matrix H.O.T (House Of Talent) Team. This was an amazing opportunity which allowed me to continue with further education in colour mastery and many other programs as well as work on events in Melbourne.

As a result of all of these experiences, I was lucky enough to work on styling sessions with Anniss + Barton photography as well as working as an assistant for the Australian Creative Director of Matrix at the time, on backstage shows, fashion, and hair shoots. Matrix flew me to Sydney to work on The Voice where I worked on Jessie J’s team for the season.

I was offered a role by that Creative Director at his salon in Adelaide , so I moved to take up that opportunity before starting a new journey as a business owner 18 months later and opening Tincture Hair Studio.

Editor Louise May recently spent some time with Michael and learnt more about his personal and business journey, and the sacrifices made to enable him to become who he is today.

What inspired you to join the hair industry?

I’ve always had a burning passion for hairdressing and the awards scene and all of the creative work with events. My earliest memory was watching vintage sets, and the way the hairdressers manipulate hair and push creative boundaries.

Was business ownership always a priority for you?

It wasn’t a priority, but it was definitely in the life plan. I wanted to spend time learning about systems and procedures and small business management and how to make a business successful while I was working in the industry. The experiences I had as an apprentice were invaluable, and I learnt a lot about what I would like my future dream business to look like.

Share with us some of the biggest challenges you’ve faced along the journey and how you overcame these/ What’s been the most challenging aspect?

Being only 3 years into my business, I’m sure I haven’t faced my biggest challenges yet, however even with an award-winning background, going out on my own and opening a new business meant gaining a whole new clientele from scratch. This meant learning the process of engaging walk-in clients and winning them over, as well as rebuilding my profile in a different area and cold calling, visiting local businesses nearby to build relationships and build my clientele.

You made one particularly big sacrifice as you were starting your business, I understand. Can you share with us what that was?

When I was first starting my business, I borrowed a little bit of money to clear some old debt and put a deposit down on a lease for a shop. I found myself in a situation where I couldn’t afford both the house I was living in and the expenses of a business at that stage so ... one had to go. I made the decision to pack up my house and moved all of my furniture into the back of my shop and my dog and I lived in my car for 3.5 months. It was March in Adelaide, and it was still really cold. We regularly swapped up our sleeping places and added more pillows and blankets etc as the cold set in. I knew in my heart that I was sacrificing something for the bigger picture of my life. I said to myself that one day, this will make a great story, and will all be worth it when I’m looking back after buying my first house and .... here we are!

I went from homeless to homeowner in 2 years. This has actually been the most humbling part of the whole journey, to see all of the hard work, passion and all the skills I learned along the way come together in this moment in time.

It really highlights how the tried-and-true methods really do make a business grow. I really am thankful for the support and education I have received along the way and would like to especially say a huge thank you to my friends at Matrix for their encouragement and support.

Who were your industry heroes in your early years and who inspires you today?

I was inspired in my early years by industry professionals Sharon Blain, Tracey Hughes, Uros Mikic.

Today I am inspired by our upcoming apprentices who show the same passion I recognise in a young version of myself. Our clients also inspire us each day, from the moment they come in the door and allow us to create and bring a moment in their life to forget about the outside world.

What is the best piece of advice you have been given?

Karma has a funny way of working its way out, so always do good in the world. My advice to anyone looking to go on this journey would be don’t’ be too quick to jump in and make sure you enjoy the journey along the way.

What would you say are the core values or philosophies which define your business?

Integrity and honesty. We want to continue the value of high-level customer service and prioritise the importance of the relationships we make along the journey. Also, always prioritising quality, high-level training for our upcoming stylists and promoting quality products within our salon.

What’s on the agenda for the future?

Expansion, and even dabbling in another business adventure. Who knows?!

Every day is a new adventure, and you never know who may walk in the salon and open a new pathway or what inspiration may come to light.

I never thought I would be Winning Adelaide’s Greatest Hair or Beauty Service Award through SAFM or be nominated for an ANZ Small Business Award in 2022! Part of the SAFM prize included a $15,000 radio advertising campaign, which then sparked another $15,000 TV campaign on South Aussie with Cosi. Incredible exposure for any small business. I’ve also launched a fabulous new website which is live at www.tincturehairstudio. com.au so I’ve learned that you never know what the future may hold and that with hard work, great values and dedication, anything is possible.

COLOUR TRENDS WITH

XIN GUO OF XIN TWENTY ONE.

Xin Twenty One was established in 2013 by Xin Guo, opening a salon in Milton, Brisbane. Quickly becoming a must-visit salon, with a team committed to the art of hairdressing, the search began for a larger space with the awardwinning salon moving to Newstead in 2019.

A new home in the fashionable inner-city suburb was a scandi-inspired, warehouse salon space. Offering the ultimate client experience with customised tri-fold LED mirrors that allow clients to see the hair transformation process from every angle, and a one-of-a-kind wash basin where clients can lay flat at a 180-degree angle.

The envy of the industry, incredibly cool with a relaxed vibe Xin and his creative team put client needs at the forefront. Xin Twenty One is renowned for pushing boundaries with colour.

Hair Biz Editor Louise May recently caught up with Xin to discuss colour trends.

Your salon is known for pushing boundaries with colour - how did this come about?

We’re blessed to have some bold clients who love bright and vivid colours. It’s always a lot of fun and our stylists love it when we get to play with different colours. It allows us to be creative without limits. The best part is seeing the clients’ reaction and satisfaction of the colour transformation.

Where do you get colour inspiration from?

I get colour inspiration from K-pop music videos. No doubt, K-pop culture has been a global phenomenon for many years and continues to be leading in trends and looks. K-pop music videos always surprises with adventurous hair colour and styles, but these colours and styles are totally wearable for every day.

Do you ever say no to a colour for a client?

Of course, there are 2 types of clients I will say no to. The first type are those who have been colouring their own hair at home with box dye, especially dark colours. It’s very hard to remove the colour and clients always expect that we can completely remove the colour and achieve a light colour in one go. Second type are those who ask for a discount. These clients don’t understand how much love and effort hairdressers put in their work. Hairdressers study and practice for years to get their qualification and experience. Clients need to understand they are paying for our time, knowledge, and experience, and therefore, they should respect our profession by not asking for a discount. There’s a saying, “Great hair isn’t cheap and cheap hair isn’t great”. We definitely agree!

What are the biggest trends?

I’m seeing a lot of hairstyles from the 90s make a comebackface-framing or baby braids, 90s blowout, half-up half-down styles and claw clips up-do.

Best piece of advice?

Don’t underestimate the power of a weekly conditioning treatment. Healthy hair holds colour longer.

Favourite products used?

Oribe Swept up volume powder. It gives you an instant buildable grip and style with a zero-mess sprayer that creates amplified and dramatic volume.

What’s next in colour?

As we transition to Spring and Summer, we’ll see lighter and fresh colour palettes and styles. From glossy copper, honey bronde, and strawberry blonde palettes, to bronze balayage and frosting (skinny highlights) cool-girl trends.

You’ve recently partnered with Goldwell, what’s your fave Goldwell product and what do you love about working with them?

I love The professional and respectful relationship. It’s been an absolute pleasure working with Kao so far and we hope our partnership remains strong and fruitful. From the Head Office team to our Rep, Educator, and everyone who we’ve dealt with, everyone has been so friendly and supportive. The products, especially colour, are incredible. The delivery times have always been punctual. My fave is Light Dimensions Oxycur Platin a powder lightener, it is the best lightener I have ever seen. Can easily lift the colour from level 3 to level 9 without any damage.

Hair Biz Year 16 Issue 5 33

“DON’T UNDERESTIMATE THE POWER OF A WEEKLY CONDITIONING TREATMENT. HEALTHY HAIR HOLDS COLOUR LONGER!” - XIN GUO

A REIMAGINING OF A MANLY ICON

Introducing The Mane Space, the evolution of the long standing Ebony Hair in Manly. New name, new look, same incredible service. The Mane Space opened its doors in late July, a prestigious new salon on the famous Manly Corso. Kao Salon Division is proud to have supported this business for over twenty years.

“Our long-standing and renowned philosophy still remains: to provide the highest standard of hair services in a welcoming and luxurious space. We are excited to share with old and new clients the opulence that is The Mane Space.” Said owner Di Jones.

Ebony Hair was first established in 1975, and remains one of the longest standing businesses in the local area. In 1996 Di emigrated from the UK, having grown up washing hair in her mums salon, hairdressing was her destiny. Arriving in Sydney Di joined Ebony Hair and went on to purchase the salon in 2000.

Alongside her husband Martin, Di grew the business in a few years to a team of 15 stylists and a new address in the heart of Manly. Expansion happened naturally with both clients and staff, an enviable thriving culture that people - stylists and customers alike want to be a part of. Customer experience and staff satisfaction are key, with a focus on great hair and service. Di prioritises work-life balance, flexible rosters and simply making the salon a happy place.

This year’s re-fit and rebrand was an organic progression. The centre was due for a major overhaul, and it coincided perfectly with the evolution of the salon, a new name and image to reflect the current brand. The focal point of The Mane Space is the custom marble desk where clients can have coffee, staff meetings, and socialise during colour processing. Creating a close-knit, family vibe for everyone.

Di credits her success and longevity to the

support from Kao Salon Division. In the early years Di completed Goldwell’s Business Mentoring Course and for over twenty years it has been a true partnership. Today The Mane Space carries Goldwell, Dualsenses, Kerasilk and KMS. “Over the years I have never experienced a problem with KAO, the ethos of the business and customer service is always one of support and encouragement. Through the ups and downs of many years in business they have been by my side with solutions and encouragement. Always giving me the confidence to push my business forward” says Di.

“We are honoured to have worked alongside Di Maree Jones for over twenty years. We have been inspired by her salon culture, and commitment to success. A longstanding collaborative partnership. Congratulations to Di and her team on The Mane Space, a standout salon destination on the Northern Beaches” , said Rita Marcon, General Manager, ANZ Kao Salon Division.

How did you first get into hairdressing? What drew you to the industry?

My first introduction to hairdressing was when I was around 14 years old. I washed hair and helped out in the salon my mum had in our kitchen back in the 70’s. Wow! Some of the beehives that came out of that place were something else! The world of hairdressing felt very natural to me, growing up with clients under the dryer reading me stories and watching my mum work her magic with the perm rods. When it came time to decide on what I wanted to do, I never really thought about doing anything else. I still love what I do every day,

Di Maree Jones

even after 45 years on the job. Hairdressing is a very unique industry. When you want to travel, when you have family, when you want to run your own business, the job adapts and offers endless opportunities to fit into whatever path you choose. It’s also a wonderful creative outlet and such a feel-good job.

What has been a career highlight of yours? And what’s been your biggest challenge?

A career highlight for me was taking over the reins at Ebony Hair in 2000, my first salon in Australia. After emigrating from the UK in 1996 with two small children, I planned to further my hairdressing skills and resume working within a salon. I was lucky enough come across Ebony Hair which was previously owned by a dear friend. Upon her retirement she invited us to buy the business, it was an amazing opportunity. I definitely learned quickly the pitfalls of running a business. After a few hiccups I decided to do a business mentoring course through our colour brand Goldwell, who have played a significant role in the success of our salon.

36 Hair Biz Year 16 Issue 5

How long has Ebony Hair been trading, and what have been some of the greatest highlights with running the salon in this time?

Ebony Hair was established in 1975, probably one of the longest standing businesses in the local area.

The greatest highlight would definitely be expanding our space and moving into this great location in the heart of Manly. It felt so luxurious to us all and cemented our business to attract more walk-in trade which enabled the business to grow.

With the help of my husband Martin and wonderful staff we grew our business of 3 stylists to a team of 15 in just a few short years. It was never my intention to expand to this size, it seemed to happen quite naturally with both clients and new staff members. Grown organically, our culture seems to thrive, and customers are attracted our open, warm family. This month you’re extending, refitting, and rebranding the salon to become The Mane Space. Please share what led to this decision. The refit and rebrand was again an organic progression. The centre which our salon is located was in line for a major overhaul to earmark it as a centrepiece for Manly, a place for locals and visitors to gather and enjoy, we were invited to stay in our current space, and we have worked with the owners through the renovation. As a team we had already been discussing changing the name and image of ebony hair to reflect our current brand. we played around with a few names and had a vote which led us to ’The Mane Space’

A lesson learnt along the way has to be how dedicated and invested our clients are in our salon and brand. Moving into a temporary space has had its challenges, and clients have been very understanding with all the construction changes to the building. Our clientele is just as excited about the new salon and brand as we are.

What’s your favourite thing about the new Salon?

My favourite part of our new salon would have to be the desk, this is the central hub of our hair lounge. where we can have a coffee with a client, work meetings, socialise during colour processing and it generally makes it feel like a home for everyone.

The Mane Space is home to Incredible

hairdressing, Stand out customer experience, premium haircare & expert knowledge.

A quick look at google reviews shows incredible customer satisfaction at your salon. How do you ensure this level is maintained and kept up?

We are grateful to our clients who can find the time to leave us reviews. As a team we speak a lot about our customer experience, it is definitely bred into our culture. With the launch of The Mane Space, we will continue to be our most authentic selves and keep our focus on great hair and customer service. We have worked alongside local businesses to collaborate and support each other; we have also had wonderful support from the team at Goldwell with our launch.

You have a great reputation for nurturing, inspiring and retaining your salon team. What’s the secret to keeping your team happy and fulfilled?

A hairdressing career is known for working weekends, late nights and standing on your feet all day without a moment to eat lunch. I prioritise creating a work life balance for my team with flexible rosters and always try to make work a happy place. This can be different every 5 minutes and is customised to each individual. As a salon manager you have to be adaptable, understanding and work together with your team to achieve an outcome

that suits you both. I feel our education and mentorship takes priority with our apprentices, we encourage their inquisitive minds and creativity. We pull together as a team and encourage joint decision making, it is mainly about respect for each other within our family.

How would your team describe you?

I had to ask the girls this one - the happy mum of the salon team.

Who inspires you in the hair industry? And who’s hair would you most like to do?

Our business has been involved with Kao since before we took the salon over 20 years ago and we have been dealing with the company ever since. Over these years I have never experienced a problem with GOLDWELL, the ethos of the business and customer service is always one of support and encouragement, though the ups and downs of many years in business they have been by my side with solutions and encouragement 100% as a result I have the confidence to push my business forward.

What are your favourite Goldwell products?

Kerasilk Control - I love the smoothing benefits of this product range. They really work. Dual sense blonde & highlights range, being by the beach this is a great solution for our blonde clients.

Hair Biz Year 16 Issue 5 37

SLOANS UNVEILS LUXURIOUS NEW SALON EXPERIENCE WITH EXCITING MOVE

has been dedicated to delivering

Quickly becoming the go-to destination for Sydney’s style set, the award-winning team attract an enviable clientele by delivering Sloans’ trademark of beautiful hair through cutting-edge colour and styles inspired by international catwalk fashion, ensuring every clients’ look is a season ahead of the rest. Now, they continue this work in their stunning new space.

Following a move to larger premises across the road, the new Sloans salon is both effortlessly chic and warmly inviting. The design inspiration came directly from nature and was inspired by the beautiful leafy surrounds with a soft, neutral palette of beige, oak, sage, and forest green, feeling like a breath of fresh air as you enter the space.

Curves and arches provide a sense of movement as they repeat throughout the salon while a subtle use of texture through brush-stroke wallpaper, travertine tiling, contoured joinery and stunning Verde Oceano marble continues this connection to nature with layers of tactile elements.

The arched tunnel leading to the spalike wash basin and mix bar area creates a sense of arrival. Rather than being an extension of the main salon, this zone is a darker, moody space with dramatic use of colour and lighting, designed to provide the ultimate relaxing experience. The use of sculptural boucle armchairs, floor to ceiling sheer curtains, gorgeous hand-blown glass and alabaster lighting gives the space

a heightened sense of luxury with a relaxed and welcoming feel.

The Sloans group consists of Lane Cove, as well as a second salon, Sloans of North Sydney, with a total of 27 dedicated professionals across the north shore. The vibrant and eclectic team channel a fashion forward vibe onto the salon floor yet remain approachable and relatable for the diverse local clientele. Renowned throughout the industry for their impressive work, Sloans have been awarded countless accolades including AHFA NSW/ACT Hairdresser of the Year 2021 Winner, AHFA Creative Team of the Year 2021 Winner, AHFA Australian Hairdresser of the Year 2021 Finalist, AHIA Creative Salon Team of the Year 2021 Finalist, AHIA Business State Salon of the Year NSW/ACT 2021 Finalist and AHIA Business Australian Salon of the Year 2019 Winner.

Hair Biz Editor Louise May Chats with Scott, to talk about the success of Sloans and their journey so far.

What would you say are the core values or philosophies which define your business and leadership style?

Embracing the individual and giving them the tools, education, and support to really shine as their true creative selves. I have created beautiful and aspirational spaces at Sloans, but it was important first and foremost that both the salons be welcoming and inclusive and that starts with the team. A happy and fulfilled team will lead to a successful, well run business and happy clients.

38 Hair Biz Year 16 Issue 5

Created by hair industry icon Scott Sloan, Sloans of Lane Cove a little modest glamour in a relaxed and sociable space on Longueville Road, Lane Cove for over 21 years now.

You are known for retaining staff long term. What has enabled you to achieve this?

I’m incredibly proud of our staff retention- we have had six for over 10 years and four for over 13 years and the current team are very well settled. I think the key for us is to really celebrate our uniqueness and to encourage every team member to be authentic. We also create a bespoke career development plan for everyone and make sure to provide a mix of education and creative opportunities both inside and outside the salon.

Share with us your philosophies around staff selection and development. How do you find, keep, and grow high performing staff?

For the entire industry this has become more challenging than ever, and I think we should learn from this and work to understand how we can create an environment that actively encourages new staff and then works to motivate them to stay. It’s time to think differently. We created a special video campaign recently to show what life at Sloans was like to encourage new talent to see hairdressing as an exciting and vibrant career and saw huge success with a record number of applicants.

What are your secrets to juggling the demands of running a busy salon and large team?

It would have to be our admin teams. We have the most amazing Salon Managers across both Lane Cove and North Sydney and they really do make such an amazing difference to everyone in the salon. These team members are truly the lifeblood of every salon so make sure you appreciate them and nurture their talents! I also delegate what I can because I know what my strengths are and that enables me to save time and focus on what I love. Have an excellent accountant, get a social media manager, or look at engaging a marketing whiz if it isn’t your thing!

Your staff testimonials show that what they most love is working in an environment of such creativity. How do you achieve your balance between the creative and the commercial needs of your business?

This can be a bit of a logistical struggle at times, but it is so important. Most people get into this industry because they are creative and have been drawn in by beautiful editorial images and

a love of beauty and fashion, so they need that part of the job to feel fulfilled. We are lucky to work with the team at L’Oreal Professionnel which enables us to integrate creativity pretty seamlessly with our salon work and have that support network to provide opportunities for the team. I also involve the team in any collection work, award opportunities or extracurricular activity I have, and I encourage them to actively pursue their own opportunities as well. I will always do what I can to support them in the creative/commercial juggle.

What has been your greatest lesson or piece of advice along your business journey?

Probably that you can take the boy out of the country, but you will never take all the country out of the boy! I’m proud of where I came from, and I think the community minded focus and wide-eyed wonder that I had when I started has helped me to stay grounded and enjoy the highs but also find calm in the lows.

What advice would you give others who dream of building an impactful brand?

Look to those around you and start out with a mentor. There is so much to learn in this industry so go into it with an open mind and always, always be open to more learning and education. You can never get enough! I’ve always worked to create a brand that makes me proud to represent every day and I think if you achieve that you are making an important impact on those around you.

What’s on the agenda for the future?

We just opened our brand new salon in Lane Cove which was a huge undertaking so it’s nice to be able to enjoy the beautiful new space! The new location is larger so with the additional room and interest we’ve already seen, I’ll be focused on growing our client base as well as taking on a few new team members. Renovations on our North Sydney salon are next up. I’m also focused on a few of our up-and-coming team members and ensuring they have strong career development in place with entering competition platforms and a few exciting education and fashion opportunities.

Hair Biz Year 16 Issue 5 39

Sheridan Rose Shaw is the Creative Director of MAMAWEST. A hair salon and collaborative coworking space which offers a premium salon experience with a dream team that can cater to any hair desire you thought possible.

They are infamous for their colourful AF salon, community spirit, inclusiveness, and dedication to quality service.

In the short time that they have been in business, they have been crowned 2022 Most Innovative Business of The Year from the Maribyrnong City Council, and finalised for three individual categories for the 2022 Australian Hair Industry Awards “New Creative Talent, HOTSHOTS and Apprentice of the year”

Hair Biz Editor Louise May recently caught up with Sheridan to chat about her journey so far, and apprentice hairdresser Olivia AKA ‘Baby West’, to chat about her mission to change the way we, as an industry, view, treat, train and support our apprentices after having a string of not-so-great experiences herself. With our completion rate so low on apprenticeships and our dire shortage of skilled staff, it is great to chat with an apprentice to get a different perspective.

SHERIDAN AKA MAMAWEST

MAMA &

direction, and the salon life was the belonging and mentorship I was longing for. The SECOND I qualified; I found my passion!

Fast forward 16 years, I am now 30 years old, a salon owner, mentor, and educator myself. I love to give back to the youth of this industry in the way that it gave back to me. This year I finalised for the hot shots and new creative talent category with my first ever creative collection. This feels like the next step for me in my career, pushing myself outside my comfort zone. Was business ownership always part of the plan for you?

NEVER!!! It was a total freaky fluke. I accidently started my own business when I left hairdressing after 10 years to become a personal trainer. I spent 5,000 on this course that opened the door to leave the industry. I thought “I’ll do a few clients from home to get me through”. I had terrible selfconfidence at this stage of my life and was VERY surprised to see most of my client load followed or found me from home. When I was doing hair for myself, I found an extra 20% in the tank of passion I didn’t know existed. So, 8 weeks into my PT course I dropped out and realigned with hairdressing. It was the best $5K ever spent to get me on the path I would have never carved for myself.

What has been the most rewarding aspect of salon ownership?

The most rewarding aspect of salon ownership is giving to my team what was not given to me. Being the change, I wanted to see in the industry. Being a trail blazer, breaking the mould of our industry, like not working Saturdays. Having the power to change the standards by paying my team ABOVE award and profit sharing with them. I also really value the brand partnership opportunities that have been presented to me as a result of owning a salon. I feel more connected to the industry than I ever have before. And finally, leaning in to being a leader! This is absolutely, my destiny!

Can you share with us how your journey in the industry began, What inspired you to start hairdressing as a career? And what are you doing in the industry today?

I started hairdressing when I was 14. I felt like an adult child that was forced to grow up very quickly and didn’t feel like I belonged in the school system. Low key loathed being an apprentice, as I grew up without any boundaries nor discipline. Although, my job was the first thing I found really easy to turn up to. Deep down I needed purpose and

You have an amazing salon business. What do you think is the “secret sauce” when it comes to owning and running a successful salon and team?

C.U.L.T.U.R.E - I think salon owners spend way too much energy focusing on the needs of clients and money coming in before their team. Without my team, I cannot service the ever-growing list of clients and inevitably the money will stop coming in. So, my order of affairs is always, look after

myself, look after my team and then look after our community. When I first started it probably went a little like team, clients then my needs. Though, I realised pretty quickly I can’t look after my team if I’m not looking after myself. One of the many lessons of life and salon owner.

What do you do to help your team be the best they can be?

First and foremost, I hold space and encourage authenticity. To come as your unique self. We are all so incredibly different to each other and that’s what makes us special.

Open communication is essential. Regular conversations about how everyone is feeling. When there is something going on, I give them time and space to process. Even if it means rescheduling a fully booked day and so far in my experience, weeks at a time. This builds a loyalty between the relationship. They can see and feel I am doing everything in my power to look after them and when they return, they meet me with the same energy. I am also incredibly vulnerable with my team; I share when I am struggling as most humans do.

I invest in their future and education. They are all as passionate and eager to learn as I am. It is crucial and empowering to being the best hairdresser you can be.

Pay above award so they can live-out the fruits of their labour and enjoy their life outside of the salon.

I’ve given them a healthy work life balance working 38 hours in 4 days which always ends with a 3-day weekend [by then we need it]! We also don’t work Saturdays so they can spend their weekends with their families and recovering from the bigger 4-day work week.

What are your philosophies around education and staff development?

I am so incredibly passionate about not just PROFESSIONAL but PERSONAL DEVELOPMENT. I believe to lead by example, I have to take responsibility for all of my affairs. I have and have many professional and personal mentors that hold me accountable to my behaviour. I’m also not afraid to apologise. This creates a safe space for myself and my team lead by the value of humility. I am obsessed with being the best version of myself, this of course includes professional development. We are all regularly engaging in education to stay up to date. We recently invited 2020 Hairdresser

40 Hair Biz Year 16 Issue 5

BABY WEST

of the year Jamie Furlan to MAMAWEST to take the whole team through 3 haircuts. That’s been one of my fave days as a salon owner. I wish in the past, my boss’s had have done that for me. When training my apprentices, if there’s something I’m out of touch with, I will always engage with another educator that I know can deliver and give them the skills they trusted in me to leave them with.

Meditation has been a key to maintaining the incredible life beyond my wildest dreams that can on the flip side be very challenging to hold. Recently I did a wedding with one of my team and before we began the crazy day we sat down and did a guided 5-minute meditation. It was very powerful.

What’s the most valuable lesson you have learned along your journey?

So far in answering these questions there’s definitely been a thread of humility. I’ve got to stay right sized, not less than, not more than. See my strengths then acknowledge and work through my weakness. When launching MAMAWEST and even shooting my first collection I had this intense belief of not being good enough. It was only through rising above these experiences that I was truly able to see my worth and that the voices in my head were a load of ****!

Mindset is everything!

What have been some of the best decisions you have made in business?

Engaging in a business mentor before I opened the salon outside of our industry for fresh perspective. Designing a pricelist based on my overheads, not the salon down the road.

Giving back to my industry by taking on two apprentices. They have taught me so much and shown me that I am absolutely born for this role. Getting the space double the size of what I thought I needed.

REACHING OUT to the people in my industry that I admire and telling them! Life’s too short not to express how you feel and it has led to some incredible relationships.

If you had the power to change one thing about the industry, what would it be?

WOW! What a question......! I can proudly say, I have the power as a salon owner to change the industry by the way I lead my team. I treat them the way I treat myself. With love, kindness, and

respect. I look out for their best interests and always find a way to give more. I find ways to look after them like no one ever looked after me as an employee and I feel really proud of that. Because of this I know whole heartedly I am a fabulous lady and can hold my head high.

What is your mission, or what have you set out to achieve in your career?

My mission is to become an award-winning salon recognised for the impact that we are having not just nationally, but globally. To create a new world for our industry. Based on love not fear. Creating my own standards and values. Collaboration, connection, and community.

What is on the Horizon for Mamawest and yourself?

When I launched MW in the middle of the pandemic, I got a space double the size of what I thought I would need. 18 months later, THANK GOODNESS for that as we are at total capacity. Now, I have this crazy desire to find a space double the size of this one to create more impact in others’ lives. My present and future team and community.

ready to leave the industry altogether, with covid and past experiences I fell out of love with the industry but after I met Sheridan, she had been so sincere and excited about wanting to give me a spot at Mamawest. I really felt like I found my people and she’s given me amazing opportunities and so much support since starting there.

What do you love most about the industry?

I love all the education that has become available, I love that more hairdressers are wanting to share their skills and tips that they have learnt over the years. It’s really inspired me to want to teach the things I’ve learnt one day with others in our industry and continue seeking out further education to be the best I can be.

Who inspires you to be the best you can be?

Definitely Sheridan, everything she has done and is doing really inspires me. All the extra education she does to be the best hairdresser she can be, and all the work she puts into herself to be the best person she can be really inspires me to do the same.

If you had the power to change one thing about the industry, what would it be?

I would change how apprenticeships are done, so many apprentices don’t get enough training and support from employers, and there isn’t anyone checking in enough to make sure apprentices are getting what they need. I spent a lot of my apprenticeship with no support or regular training before Mamawest and unfortunately it happens more often than it should.

What advice would you offer to others who are interested in starting a career in hairdressing?

Can you share with us how your journey in the industry began, What inspired you to start hairdressing as a career?

When I first had to think about what I wanted to do in my last two years of high school I originally wanted to be a graphic designer, but it just didn’t feel right. I’ve always loved really colourful hair and I really wanted to learn how to create amazing vivid hair, so I started my apprenticeship 6 months after finishing high school.

Why Mamawest? What attracted you to joining the team?

Before I met Sheridan and left my last salon, I was

Find a salon that you vibe with and go with your gut, it’s so important that you find somewhere that will support you, value you, and give you a safe fun working environment.

What is your mission, or what have you set out to achieve in your career?

I want to be a mentor to apprentices and employers on helping change the industry for all the future apprentices, I want to help train and source training to give apprentices the opportunities I wasn’t given until I was 4 years into my hairdressing career.

OLIVIA AKA… BABYWEST

Hair Biz Year 16 Issue 5 41

YING & YANG.

A MATCH MADE IN INDUSTRY HEAVEN.

When Bernadette Beswick first formed her brand BES, she took herself off to meet Stevie English. She had never met him before, but was intrigued about his brand and his amazing colour success. She went to his salon to simply talk about her brands offering. From there, is where this unique relationship started with Bernadette teaching retail sales to his team.

OVER TO YOU BERNIE…

“Soon after Stevie offered to colour my dolls, I was very excited about his offer, and also very surprised! Stevie English had asked to colour my work wow! …

So, then the dollies for my education brand had extra add value, not just cut, but also colour. “The bread and butter to every salon” …

I teach a large number of salons, both big and small. So, this was exciting the students and creating curiosity about... how CUT AND COLOUR are the magic to service clients .

The dollies also went on to Final in 2021 for Vic hairdresser of the year.

Stevie and I bit by bit... organically increased what we did .

1 Stevie in my BES club .

2 More Edu with Stevie team

3 Then Stevie started to colour my collections

We have created 4 collections together all were finals in creative awards and NO Vacancy winning in 3 categories .

Can I share that it was a dream to do a collection… let alone have Stevie colour for me and go on and win 3 categories at the AHIA was unbelievable!

During our collection prep days, we would cut and colour up to 7 models all complete changes ... this was where we saw our work appear …. We work well together and appreciate each other’s skills ... an even playing field.

For me to see STEVIE colour hair, I knew we had something together that we just had to share. That we could offer the industry a ‘teaching duo’ and together increase skills technically and in business to increase salon productivity and profit.

Winners of Australia’s best Colab became the reason we created C&C Factory

Bernadette Beswick and Stevie English

C&C Factory is education for hairdressers to grow the bread-and-butter skills that fill their columns every day. We are going to bring their best to empower others!

We firmly believe that collectively our strengths will open and broaden the creativity of all that join us, to cut more looks and colour with increased ideas...that we promise!

Perhaps we want you to jump out of your comfort zone and experience what you never thought you could. This education is kicking off in Melbourne and Perth and is packed with Value.“

Editor Louise May chats with Bernie and Steve about their unique collaboration and to find out more about C&C Factory and all the details of when it kicks off and all the juicy details!

Stevie, what inspired you in the very beginning to start colouring Bernie’s mannequins?

Bernie is so tenacious. There was something so fresh about Bernie’s love of cutting hair and her willingness to teach, it’s quite infectious. So,

we were drinking coffee talking about hair and education and before I knew it, I had agreed to colour all her dolls heads for classes.

Where do you both get your inspiration from for your collections?

Stevie: This is a true collaboration. If you have ever seen Bernie’s Instagram, she is always posting and updating and she always sends me pics, do you like this? how cool is that etc… and we grow our boards out from that. We def are aligned in wanting to see cool haircuts and colour. I admire the crazy Avant Gard hair, But I’m a hairdresser that wants to see hair that can be used on a salon floor. My true inspiration is a magic haircut with cool colour!

Bernie: Inspiration from collections come from reviewing trends and using a progressive approach to show the innovation and provide the students in class with new ideas and a new feel that can inspire their daily performance in salon to push their minds into a new place.

Your new collaborative education platform is super exciting, what are you most looking forward to?

S: I’m so used to educating for brands, where I’m delivering a specific outcome for them. I see so many people educating lived in blondes, and it’s beautiful... but no-one is teaching cool cut and colour. The technical and creative side of our craft.

I get so many DMs about colour placement. How did you do that etc… So, I’m pumped to show that its easy and fun. It’s also for me, about clever techniques you can take back to the salon and make money quickly.

B: For me it’s entirely about lifting the careers of others, to show you can be more, it’s all about ongoing education and pushing yourself out of the comfort circle … and the discovering of new ways.

How is it different to what you have both been doing as individuals?

S: In the true spirit of collaborating oh and we won best collab in the AHIA creative awards! It will be different as you have two opinions two

• cont’d over page

seasoned hairdressers with a lot of knowledge whose main goal is to help raise the standards of hairdressers and hairdressing. Again, we are aligned in wanting the best outcome for the student.

B: Stevie and I presenting together and bring both our winning skills and years of experience into one room ... HANDS ON …. so you are actively doing and building up your skills. Learning both skills in the one day! The importance of teamwork and the importance of connection, if you are an individual, salon owner or team member … we all need connection.

Collectively you have so much knowledge and skill to share, what will stylists be able to take back and implement in the salon from what they learn from you? Why is this a game changer for a stylist and the salon?

S: For me it’s about creating easy colour techniques that are salon friendly that can be implemented. There will def be a part of the course where we talk about shoots, but everything I do for creating imagery, is easy colour techniques I use in the salon daily. I just use them often in blonde full colours or chocolates and coppers. Not all my work is vivid work… But I will also talk about salon life, KPI.s, managing staff running a successful salon and working for brands. I can even offer relationship advice (jokes)

B: New ways to;

1) New ideas and elevated skills in precision cutting, the importance of styling those cuts with blow dry techniques

2) Increased knowledge on retail performance elevated self-belief, in who you are as a hairdresser

3) Boosted confidence in execution with both tech and business increasing your profit. This is a game changer 2 winning profiles with the opposite creative skills that are the backbone to salon survival. This is all you need, an open mind to increase skills, increases confidence and we will teach you to have a jump and always have a go!

LAST BUT NOT LEAST – THE DETAILS!

C & C FACTORY

Come to Bernie & Stevie’s C & C Factory to change the way you cut and colour hair .

2 DAY HANDS-ON educational experience.

Presented by Winners of Australia’s best Colab, the power duo, Stevie English, and Bernadette Beswick. Stevie is 3 x Australian Colourist of the Year, owner of Stevie English Hair, Creative Director for Evo, and artistic director of Ecoheads. Bernadette is the current Victorian Hairdresser of the Year, founder of Beswick Education Services (creating exceptional hairdressers) and Ambassador for O&M.

Both Bernadette and Stevie are current top 25 in the worldwide BTC Big Shot hair awards on Instagram.

DATES:

Melbourne - October Sunday 2ND & Monday

3RD 2022

Perth - October Sunday 23rd & Monday 24th

2022

This jam-packed hands-on event will include:

3 THINGS

1. Technical education

2.Business skills

3. Confidence building

COLOUR

1. Are you bored of lived-in colour? Stevie English will teach you to champion colour so you can increase your colour options and achieve new ‘wow’ impact on new looks for clients.

2. Learn fast colour technique, saving salon time, that will increase your profit.

3. Let Stevie show you how to colour hair with on-trend colours, all diverse in tones, matching with haircuts to boost your clients’ image. Colour that connects people!

HAIRCUTTING

Bernadette will show you an array of cutting skills that will absolutely suit every client that walks into your salon.

Broaden or refresh your knowledge and skillset with layering, graduation, and solid cuts at every length. Then, learn to blow dry looks to get a perfect finish. Afterall, a blow dry is part of your close of sale!

BUSINESS AND SELF-BELIEF DEVELOPMENT.

Bernadette will share THE PRODUCT HEROES … It will CHANGE YOUR RELATIONSHIP TO SELLING RETAIL and this with create the full circle experience …

Stevie with present COLOUR BUSINESS TIPS to increase your salon revenue and create a champion colourist brand.

Bernadette and Stevie can help you with personal development through her own experiences …. Some facts you may not know:

• Did you know Bernadette did a 12-month course and is a return to the industry hairdresser?

• Did you know Stevie opened a salon and could not cut hair?

We will show you how to build your self-belief … and become an exceptional hairdresser. xx

YOUR INVESTMENT

Single Ticket for 2 days (includes 2 mannequin heads) $1800

3 Team Members or More: Price per person: $1500 ($300 discount per person).

Each registrant receives 2 mannequin heads plus goodie bags .

TO BOOK www.beswickeducation.com • cont’d from page 45

YOUR SALON DESIGN STYLE a connection to nature, that welcomes the outdoors in.

Create a cosy, communal vibe in the salon with an abundance of sunlight, filled with natural looking, textured furnishings. Pops of lush foliage with a nature-inspired palette elevates this salon look into an inner sanctuary and salon oasis. Adding wood finishes and rattan gives it an earthy take on this ‘down-to-earth’ salon look.

GET THE LOOK FROM COMFORTEL

1.BLAKE TEXTURED BLACK Salon Chair 2.CASA Salon Mirror 3.COMET BLACK Footrest 4.HARRIET TEXTURED BLACK Electric Reclining Washlounge 5.IVY SAGE GREEN Waiting Sofa

Sanctuary AS L O N SPACES

THE PALETTE

/ TRENDS

1 2 3

DOCTOR DOCTOR! WHEN IT’S TIME TO REFER YOUR CLIENT ONTO A MEDICAL PROFESSIONAL.

By Kristie Kesic, Cobelle Creative

As hairdressers, we are trained in hair and scalp. We have studied the science of colour and hair products. But we aren’t doctors. It’s important to recognise that there will be times during your career that it’s in your client’s best interest to refer them onto a doctor.

Furthermore, as colourists there are some circumstances that if there is an underlying issue present, applying a chemical to the hair or scalp can be doing more harm than good.

Below are so examples of situations and scenarios that I have encountered over my 16 years.

PREGNANCY.

I have put this topic at the top of my list as it is the most common one, I encounter. Clients asking is it safe to colour their hair when pregnant.

As a mother of 2, I can honestly say, that the thought of hair colour being dangerous to my unborn baby when I was pregnant never once crossed my mind. My OB never said anything bad about colouring hair when pregnant and she knew I was a hairdresser. I think you can guess where I stand on the topic. BUT……if your client asks you, they have enough of a concern about it to raise the question and trust me in pregnancy everyone has a different concern

or opinion so it’s a topic you need to treat delicately, and not just force your opinion on.

My response whenever someone has asked me this is, if you have a concern about it, always ask YOUR OB. Don’t just go by your hairdressers’ word or your friends OB. For YOUR piece of mind ask YOUR OB. No matter how much I know it’s safe, I refer the question back onto the medical profession. Because at the end of the day, I don’t know their pregnancy history, nor do I know what their OB will say for them.

Some of my clients after asking me and I’ve responded with that, continue straight away with colouring, others have called their OB while in my chair. I’ve had clients that prefer to wait until after the first trimester to put colour on their scalp, I’ve had clients that will have foils but then won’t allow me to put the toner on because it touches their scalp. All is totally fine and as a colourist I’ve found other ways, like just foils or foils and pigmented conditioners instead of toners to keep their

colour looking good whilst pregnant, all whilst easing their fears of chemical on their scalp.

A tip to remember when colouring a pregnant woman’s hair. Her body is literally an incubator at that moment filled with heightened hormones. Bleach might take less time to lighten, colours may develop slightly different. Make your client aware of these before you start colouring and inform them why you’re doing certain things or why results may vary slightly from the time before. Trust me you don’t want them thinking anything unexpectedly has happened, and they will appreciate you’ve expressed your knowledge to them.

MOLES AND FRECKLES ON SCALP.

As a colourist, even more so than a stylist, we are literally going through the client’s hair each appointment with a fine-tooth comb. Who else looks at your clients’ scalp as much as we do?

A client may never know they have a freckle on their scalp. Therefore, its important if you notice a mole or freckle that is, dark, flaky

48 Hair Biz Year 16 Issue 5

unusual, over time has gotten darker or has a red ring around it, you bring it to your client’s attention. It’s as simple as you work it into the conversation discreetly when you notice it. This is so important as hairdressers, as there has been numerous times I know of hairdressers mentioning it to clients and they’ve gone and got it checked and it’s been a melanoma. There’s never any harm in bringing something to your client’s attention when you are looking out for their health.

DRY SCALP.

There is a big difference between minor scalp problems we can treat with product as hairdressers and cases where it’s necessary to refer your client onto a dermatologist. Even our specialist trichologist still has limitations compared to doctors and dermatologists. Conditions such as slight dry scalp, dandruff, psoriasis yes, we can recommend product for but when the problem is severe you need to refer your client onto a dermatologist or doctor. Healthy hair needs a good foundation to grow out of. A hostile scalp environment can limit hair health and grow.

A lot of scalp problems arise from having underlying internal health issues and unless your client can get their inner health under control no product we prescribe will help. Some scalp conditions also need medicated products to really help the condition improve. I had one client that I referred on and got told if she had left it any longer to get onto an aggressive prescriptive plan, she would have had an extreme risk of going bald.

HAIR FALLING OUT.

Another big one. There are so many factors that can contribute to hair loss. When I talk about hair loss, I mean hair falling out from the follicle.

Hair shedding is normal. Your hair goes through a natural growth cycle (3 phases) in which it grows to its full length, detaches from your scalp, and eventually sheds. As a result of this hair cycle, it’s normal to shed between 50 and 100 hairs per day. When your client is noticing an excessive amount of hair loss, specifically hair strands that still have the white keratin bulb at the end of the strand it could be a sign of something more serious. Hormones, stress, diet, medication, significate weight loss, and now long covid are all problems that could contribute to excessive hair loss and are normally all temporary but still are all problems that need a medical professions advice. Yes, we have products that can help on the outside and help anchor down the hair etc, but unless the internal problem is sorted the client is just wasting their money on external products. The biggest thing is to be honest with them. If they ask you have you noticed and you have, tell them. Open the conversation and without straight up asking them if they are unwell, you can suggest that hair loss can be a result of health, stress, medication and 9/10 they will go, well yes, I have been stressed or I have changed medication etc etc. Then you can tell them to talk more to their doctor and at the least you

have just eased their mind and made them realise there will be a reason they are losing hair rather than thinking they are going crazy.

HAIR BREAKAGE

Now I’m not talking hair breaking off through chemical damage from colour or bleach, or overuse of the hair straightener. I’m talking about previously perfectly healthy hair with unexplained hair breakage. If this is the case, normally they are lacking in some type of vitamin and a referral to the doctor is a must. It’s also important to recognise that the hair is obviously brittle enough to break off so applying colour to the hair is not the greatest idea. In fact, just don’t, until the underlying issue is resolved.

BALD PATCHES

To me any kind of bald patch is referred straight onto a dermatologist. I want my clients to have the best chance of reviving the hair in those patches and I believe a dermatologist is the best person to help with that.

CANCER – AFTER TREATMENT HAS FINISHED

The subject I treat with the most sensitivity. To be completely honest I don’t even have an opinion on it, as my only concern Is making my client feel the best about themselves once their hair starts growing back. If it’s colouring their hair great, if it’s just a haircut that’s also perfect.

Hair is our security blanket and for some losing that security blanket during treatment is extremely daunting and brings with it a lot of insecurity. Now before even coming back to your salon I can pretty much guarantee your client has already asked their oncologist during treatment about colouring their hair once treatment has finished. I have clients that after treatment will never colour their hair again and on the other side, I have clients that use the stages in which their hair is growing back and is super short to do a colour they would never normally do. It seems to be a personal choice and as a colourist I’m only interested in making my client feel good about themselves again. One thing I will say though is after chemo, hair will grow back curly. Which is another thing your clients will be getting used to if they didn’t have curly hair before treatment, so just go back to curly hair theory and knowing curly hair has more protein in its makeup which as we know is more de moisturised. Also keep in mind whatever you do to the hair, your client’s goal is probably to grow it back to what it was before their treatment, so priority needs to be condition of the hair for the client to reach their end game colour.

Our job as hairdressers is to make our clients feel the most beautiful version of themselves. We build relationships and trust, and they value our expertise, that is why they are coming to your salon after all. They will respect you even more by knowing you have their health at heart, and you do that by knowing when to refer them on.

Our business management software is seamless, super-easy to set up and simple to use.

Which means you’ll have more work time for your clients – and more free time for yourself.

More technology doesn’t have to mean more hassle.

gettimely.com

A PLAN FOR EDUCATION AND TRAINING SUCCESS.

By Anthony Gray

Meeting with salon owners, Registered Training Organisation (RTO), company, and independent educators across the industry over the last few months has highlighted how segmented and disconnected the training and education space can be at times. There is no clearer example of this than in the education journey of the apprentice.

Quite rightly the responsibility for the apprentice’s education is shared around. Salon mentors take on the heavy lifting, educating, nurturing and growing their apprentices through the ups and downs of employment and the apprenticeship. The formal training for the apprentice to become qualified is delivered by a TAFE or private RTO. Companies also play a huge role in educating young stylist. From colour to equipment, hair extensions and retail, the education offering from companies that support the salons is world class. Rounding out the education support that is available to apprentices are the independent educators and business coaches that provide skillsbased education and training across the industry.

While access to a wide range of quality training is never a bad thing it can appear at times that the apprentice, with all good intention can be pulled in a number of directions at the same time. This can lead to confusion and not always the outcomes you would expect from such a substantial investment in time and resources.

Iconic salon education models link Sassoon’s and Toni & Guy point the way, and in our experience as an RTO we also see those salons that have greatest success in apprentice education. This best practice confirms what is required to navigate the landscape and to bring all parties together to create an incredible education experience. There are two key ingredients that the best in apprenticeship education systems have in common. It is a salon led training structure combined with a plan that coordinates all parties. Firstly, it requires the salon to have a structured set up for training. Namely:

• Dedicated in-salon training time

• A dedicated person in the salon who takes on the role of in-salon educator or mentor.

• A plan for communication in order to manage and review progress

The second key ingredient is the need for leadership by the salon in coordinating all parties and dictating the flow of the apprenticeship. This is the piece around which quality training is built. Without this type of structure in place what can result is:

• Apprentices that lack clear direction in the salon and feel they are just support staff.

• Apprentices that attend their RTO and work through there college work which may or may not line up with what they are working on in the salon. An example of this common disconnect is when a student might be working on their cutting structures at the RTO but do not practice or build skills in the salon resulting in a long and protracted cutting journey.

• Apprentices that attend external company education that they may not be ready for or who attend education that repeats or is different to what they are learning in the salon or at their RTO.

For a salon, setting up dedicated training time and an in-salon mentor is one thing but putting a plan in place to coordinate all aspects of the training can be a more daunting prospect. What it boils down to is the salon creating a training plan for the apprentice journey. And by training plan I do not mean the RTO’s training plan that lists all of the units of competency from the qualification, but a skills-based plan set up by the salon. To be effective and understood by all the plan needs to include:

• A list of the practical skills that you want the apprentice to achieve and a timeline for when you want to achieve them. For an apprentice first starting out this could be:

o Massage techniques

o Shampoo and Treatment services

o Basic Blowdry’s

• A plan for the practice of these skills, i.e. How many times and on what type of clients?

• In-salon assessment of these skills. The best in-salon education models have a structured way of assessing if the apprentice has the skills listed to then either work with clients or move on to the next block of skill development.

• Aligning the formal units delivered by the RTO with the skills the apprentice is learning, practicing and being assessed on in the salon. While the apprentice can work through the RTO learning and even some of the knowledge assessment as they are developing the skills in the salon ideally the salon should ensure that any RTO practical assessment does not happen until apprentice has been through insalon training, practice and assessment. This ensures that the in-salon mentor is confident that the apprentice is ready to be assessed by the RTO.

• The final piece of the plan is to plug-in any company education and external education to support the apprentice’s practical skills plan. The best example is colour. Ideally when colour skills and consultation are introduced to the apprentice by the salon then the time is right to access quality company education to support that journey. Taking care to ensure that all the training is aligned if it is coming from salon, company and RTO all at the same time.

A commitment to education is a wonderful thing and the level of education and support by all educators in our industry is world class. But without a salon led, coordinated approach to education the risk is that the apprentice’s education is disconnected and at times can be daunting or even worse, confusing for all involved. The right structures backed up with a plan to deliver creates confident and skilled professional ready to tackle their hairdressing careers head on.

50 Hair Biz Year 16 Issue 5

OFF THE WALL!!

By Rex A.C. Silver

Undoubtedly one of the most exciting artists on the education circuit in Australia right now is SARAH WALL. I was lucky enough to see her in action at the Barber Temple for Wahl recently and it was an amazing insight into texture, bold lines, and a true master class on what you can do with a set of machines.

To get to know our featured artists, I like to go back to the beginning, witnessing the building blocks of what shapes the creative forces we see before us today, this interview doesn’t disappoint.

ENJOY MEETING SARAH WALL…

I was born in Ashmore QLD 1984, then moved to Sydney for a short amount of time before moving out to country NSW.

I started off in Coonamble, which was an awesome way to be a kid; spending time along the river at the end of my street swinging off rope swings in the tree, fishing for yabbies and harassing the very old lady next door by climbing her fence and playing in her back shed and old chicken coop. (she didn’t mind. I don’t think half the time she knew ha-ha)

Time in my youth outside of school was spent at friends’ properties on 4-wheel motorbikes and yabbying in their dams, when not at their properties. Time would be spent building billy carts and entering races; my friend and I won 1 once!! We also built cubby houses and we spent a lot of time in the pool.

We always had pets… cats’, dogs, guinea pigs and mice!!

Just before high school, we moved to Belrose in Sydney. As a country girl, that was a hard transition as typical school bullies would harass me with “you’re a westie.” I quickly sorted that out weeks into arriving don’t you worry!

I grew up on music, my first cd ever was The Monkeys I got from my father as a 13th birthday pressie. My parents always had music like Bowie, George Michael, Zeppelin, Fleetwood Mac (could go on for hours ...) so music for me s very important.

Even now, I can’t go anywhere without earphones in or music playing around the house. My ultimate is Pink... boy oh boy what a role model she has been for me from the first day I saw her on RAGE ...Like Most Girls... I was like Dayammn!!... Who is this chick with pink hair, and she is sooo cool! But my music taste ranges from P!nk – Korn - Fleetwood - Spice Girls - Abba - Infected Mushrooms - Marylin Manson - Taylor Swift – Grimes etc. Really depends on my moods and head space needs!

How and when did you discover hair and know that this was your calling?

I was working at Woolworths as a checkout chick during school. I then realised that school was just not for me and left halfway through year 12. I worked full time for a couple of months. I loved it as I got to chat to all the locals and have a good chin wag with them each time they came in.

I came home from a shift one day and my mother sat me down and told me she wanted to get a career under my belt, I had no idea what I wanted to do however, since the start of year 12 I was cutting my own hair, home bleaching it and getting really creative, or as much as you could with home do stuff at the age of 17. Mum picked up on this and knew how I loved to have a chat to the customers at Woolworths and she put two and two together…”Sarah should become a hairdresser”. She had already circled a job in the paper.

So off I went, called and organised an interview, got the job and that was 19 yrs ago!!

My first gig was a little tiny salon in Seaforth and the eldest client was 106 so you can imagine what I was learning there; roller sets and sausage blow-dry’s. The real classic old

school hairdressing and don’t forget the perm… do not forget the perm!

I did 1 year with that salon during which time, they sent me to a Matrix creative cutting course. I came back from that course and pulled a dolly head out and did this Mohawk cut on it. My boss came up to me and said, you’re wasting my time and your time here doing cuts like that so put the dolly head away. That was when I knew I needed to leave and go knocking on Toni&Guy’s door in Manly.

I landed an apprenticeship with them and that’s where the magic began! I wasn’t the kind of apprentice to sit around and do nothing. I would organise 6 models in a week and had some very good mentors and trainers to help push me to where I needed to be. I fast tracked my apprenticeship and got on the floor within 3 years (back then it was a 4 year gig)

Due to fast tracking my training I was allowed a lot of ‘free-range haircuts’, and short hair always gave me a fire in my belly and excited me the most. I wasn’t allowed to use clippers back then as it was so called ‘cheating’ cutting hair, which I never understood, but it meant I learnt how to cut incredibly short hair, all with scissors.

Over the years I slowly trained myself with clippers trying new techniques on friends and even clients (I’m fortunate enough to have clients comfortable and trusting enough to say just do it, try new things, and see what happens!) I got a lot of inspiration from the streets, watching other stylists cut, adding my flare to it all.

Over the years I moved around within Toni&Guy, moving to Newcastle and Brisbane and then back to Sydney. I climbed the position

54 Hair Biz Year 16 Issue 5

ranks quickly as I was constantly attending education sessions and then started training the apprentices. Once I moved back from Brisbane, I then decided it was time to talk to my boss\ educator and mentor Katy Reeve, who I worked alongside during my apprenticeship and as a senior. She taught me everything I know! I said to her, “its time I bite the bullet and try and get into head office and start educating there”.

I then moved into full time education teaching Toni&Guy Classic Foundations, Men’s, and Creative courses alongside teaching Cert 3 students and also Head Vardar Educator within the company (Vardar is the final 6-week program all Toni&Guy staff need to go through to work on the floor within the organisation)

Let’s talk in shop…. Sarah my take on your hairdressing is that each client has their individual bespoke image created by you, often with an edgy twist or paradoxical element to it. Please give us an insight into your approach and how it feels to have your guests say, “You just do what you think!”

Walking into my studio is like walking into my home/lounge room. I have created it this way to make each, and every single guest feel like we are on the same page as each other, comfortable and no hierarchy and a safe space for all genders and labels.

Having a session with me is not just a haircut, but it’s a journey of self-growth love and image. I get to know my client’s needs and wants, what they do for work, how often they are wanting to see me and what sort of routine they put in place at home with their hair.

All of this starts the base of the perfect haircut for my client, I then analyse their face shape, hair texture, growth patterns purely to figure out what I can do and not do to their hair.

I am a very visual cutter, so I always tell new clients this. I will talk about the shape I will do and what that will do for their face shape and hair type, down to the techniques of texturizing and personalising.

When it comes to detail line work, my clients always leave that up to me, so I follow the head

shape alongside weight lines and graduation created within the haircut. A haircut not only needs to look good from the front but also side and back, and this-is-why I heavily take into consideration head shape, crown movement cowlicks etc...

You can sit back and enjoy a tea, coffee, hot chocolate, chai latte, whiskey, beer, wine, champagne or even a fireball if you dare ;)

Do you do any colour work?

I have specialised in cutting for 19 years now, but I do have 4 clients I do colour for and these are all scalp lighteners with creative toners. I don’t do any other colour due to wanting to solely focus on the cutting side of things. I use Wella because I love the premium colours and integrity of the hair after the colour session is done.

Let’s talk about hair in more technical sense. Tell us what tools you love to use and why...

Scissors: For my scissors I use Osaka. I have been able to try various scissors from Osaka and they continue to deliver exceptional results and service. I use the Tan 7-inch black scissors, the fact that they are black is right up my alley. It’s not often you will find me in any coloured clothes; black and white is my signature.

The scissors are super lightweight and have a pointed top which enables me to get a really detailed finished look on my haircuts and have twisted rings so sits very comfortably in my hands.

I also use the YMS sword 7 inch, these bad boys have a lot of strength in them to help me create a really blunt precision look and are exceptional on thicker hair.

Machines: I’ve worked with Wahl clippers since the first day I picked up a clipper, and boy! oh boy! They have not disappointed ever. To talk about which ones I use we would be here for hours! (We are not going anywhere…Ed) Wahl has many clippers available, and they all do different things, so it’s good to know your hair type, what the final achievement is you want and then you can pick your tools. My favs, purely because of the work I do, is the Magic Clip. It has a stagger-tooth blade and the crunch-blade technology which helps me create

that beautiful seamless fade, due to the stagger teeth it cuts two different lengths, making it much easier and quicker to get the perfect fade.

The Detailer LI - with the T-blade which is 40.6mm, helps me create my sharp edges and it’s the bad boy I use for all my detail line work! It gets close to the scalp and it’s so precise you can’t go wrong with it!

The Finale Foiler - this epic machine, I think, is very misunderstood, there are so many things you can do with it. First and foremost it is great to get down to skin level without irritating your guests’ skin, which eliminates redness and inflammation. It also is great to use in my style of work to give the ultimate finish and, is great to get rid of split ends! Yes! You heard me! Remember those lint remover machines? Think of it like that, so, great to perfect a skin fade leaving the ultimate smooth result and the cleanest finish on your detail lines and getting rid of split ends! Do I need to say more?!

Styling products… I have worked with Label M since 2005 and at the moment, there are 96 products in the range (however that may change as they are doing a revamp)

The reason I love this product is because it’s made by a team of hairdressers alongside the science wizz guys behind the scenes. Every product is tested first by the hairdressers, and then sent back to be perfected before being released.

The key products I use are:

Matte Paste - Gives the ultimate hold but with flexibility. It does not leave a sticky or hard texture feel, actually it’s a very natural feel but with the benefit of the hold and texture created. If you want to change the style up hours later you do not need to add more, just manipulate the hair to where you want it and boom... all done!!

Souffle - This product is the ultimate for curly/wavy hair and longer hair, it’s a soft conditioning cream wax that gives volume, a natural shine, definition, and undone texture (depending how you work it into the hair).

Once again this product leaves your hair feeling natural and workable, with that natural shine Blow Out Spray - This bad boy is great for long, medium, or short hair giving it a light aerated texture feel with natural shine and

• cont’d over page

movement. A great product to blow-dry into the hair to take away that just washed fluffy fly away feel without making the hair stiff and unmanageable but gives it the grunt, lift, hold and texture the hair needs.

When did you first get approached to educate on the open stage and what does it mean to you to share your passion and knowledge on to others?

I got approached to educate earlier on in my hairdressing career, but I felt personally I was not ready and had a huge fear of public speaking. Once I got back from Brisbane, which is now around 7yrs ago I knew within myself I needed to push and drive myself harder, and sharing my knowledge is what fuels me and also inspires me, as I learn from students and other hairdressers at the same time.

I have been an ambassador for Wahl Aus./NZ for 2 years now and have recently come back from a “boot camp”, with the team, for 9 days learning everything down to clipper weight, blades, charge times, which clippers to use when and what results to expect to get from each machine, also how to cut long hair with clippers.

I have been an ambassador for Osaka for 2 years also, helping educate students and colleagues on which scissors would be right for them, why that’s the case, and what each scissor will do.

I was an ambassador for Label M which involved me doing in salon training sharing the education of the product down to the ingredients and what they do, the benefits and how to talk to clients about what they are using and why. This was in an educational aspect; not selling (selling to clients never works, you must educate your client).

Describe your Studio at Salon Lane:

Within Salon Lane there are 21 studios which consist of Injectables, Teeth Whitening, Eyebrows, Hair, Barber, Nails, Facial/Massage and in the middle, there is a salon set up with 19 chairs. Every studio and chair is for independent

artists, all renting the space or chair.

My studio is situated at the front of Salon Lane, near the coffee bar which is great because I get interaction with everyone, and can be seen by everyone which makes it fun, interactive, and exposed but I can also close the door and create that safe quiet environment for myself and guests.

Its 10metres by 12metres so is the perfect space for myself, my guest and even their partner or friend if they want to sit in the big red throne!!

There is a lot of natural light and loads of plants, giving it that homely touch. Everything I need to run my day is within the studio, barber’s chair, mirror, basin, and massage chair (clients LOVE this) and cupboard, sink, fridge etc and the rest I have decked out myself. Walking into my studio is like you have walked into my lounge room or even my 13 yr. old self’s bedroom! I have stuff stuck all over the walls lol, I’ll never grow up! It also has a unique piece of Lego (yes big kid) which is awesome, but most importantly, all walks of life are welcome.

Tell us all about SARAH WALL EDUCATION and what you will be offering.

Currently, I am about to release my own brand of education which will include precision work, creative work, classic work, and short hair work (including clipper work)

All these courses will include determining face shapes, how to master cowlicks and difficult hair types, what the actual shape of the haircut will do and why. For example - cutting a square layer will add width, cutting a round layer will add softness and volume, adding graduation will build up weight, talking about choosing

cutting shapes for certain face shapes and head shapes and hair types. For example if you do a graduated effect on really thick hair it’s going to accentuate the thickness and will that be the right end-result for your client?

Consultation techniques - How to become more confident in that area. Classic foundation haircuts, teaching a solid understanding of what each haircut does, who you would do it on and what result it will achieve, because when you want to break the rules in hair you need to have a solid understanding of your foundations.

Creative work is all about breaking rules, where to start, different cutting techniques with scissors and clippers, how to know what will suit a client and understand if the creative haircut will be suitable for lifestyle and work. Fashion forward, refuelling the passion and excitement, undercuts, detail lines, creative long hair work

I also offer one on one training which can be done in my studio or off site (at the students’ salon) as I also offer salon training where I travel to the salon and train for the day or half day depending on needs and wants.

Full days consist of 2 live demos and the afternoon spent cutting 3 looks. Half days are 1 demo and 1/2 cuts depending on level of students

Live demos are also available. I also tailor education sessions to what is needed, so there is always strong communication before the education session happens, so I can deliver the needs and wants of what’s needed from the session for the student/students.

@sarahwall_industries

• cont’d from page 55

american_barber_haircare American Barber Haircare (03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

DEADLY HAIR DUDE

After commencing his hairdressing Apprenticeship in Darwin 1980, and qualifying in 1984. Gary Strachan opened his first salon and has been self-employed ever since.

In 2002 Gary decided to give something back to society, to fight for people who could not defend themselves, to fight for injustice. He believed the best way to do this was to study Law, hence completing his law degree in 2007. Earning large sums of money was not his ambition, so he commenced employment at Northern Territory Legal Aid Commission.

Gary quickly realised that the legal system was about dealing with the aftermath of events, it did not address the root cause of why people were offending in the first place. He saw the same clients regularly; some were arrested on fresh charges on the very day he defended them on other charges. Gary was determined to think of a way to break the cycle of criminality. Gary decided to join his legal skills with his hairdressing skills and assist young people in Youth Detention Centres and adult offenders in prison.

He noticed Judges speaking about rehabilitation for people who had committed crimes. However, in his experience he realised prisoners incarcerated served their time without learning any new skills while in custody. Gary believes if education and training was not undertaken while in prison, upon their release they would go back to what they know, criminal activity. Gary decided to design a hairdressing training program for people while in custody. Once he commenced the training program, he realised a holistic approach was necessary. It would be pointless to provide a trade qualification if there was nowhere for the ex-prisoner to work.

There is a huge demand for qualified hairdresser tradespersons. Of the approximately 76 remote Northern Territory communities and multiple Indigenous homelands none to Gary’s knowledge had a working hairdressing salon for Indigenous people. A high proportion of inmates in prison were of Indigenous decent, so it made sense to tailor the program to cater for Indigenous and special needs people.

Deadly Hair Dude commenced operations

In Darwin, in August 2020 after years of preparation. The Deadly Hair Dude program is a not for profit Indigenous and special needs training program. Deadly travels to remote communities to teach local Indigenous people how to cut, colour, and style hair.

Since commencement in 2020, DHD has conducted training in 30 communities, engaged 28 trainees, who have undertaken more than 6000 cuts and 4000 colours. Training has taken place in remote communities, youth detention centres, bail houses, youth outreach facilities, drug and alcohol rehabilitation centres, and youth diversion programs.

Over the past two years, three trainees have completed their certificate II in hairdressing and all three have gone on to commence their hairdressing trade certificate III. This is a significant achievement, since these students have come from disadvantaged and low socioeconomic backgrounds, have low numeracy and literacy skills, and in some cases, are also challenged with learning disabilities. Not only have students learned new skills, but this has

also led to increased confidence, self-belief, and self-esteem. These students have also become role models for other Indigenous trainees.

Over the past two years, these students have achieved incredible success. This is despite many personal and socio-economic challenges they have had to overcome, including learning disabilities, loss of family members, poverty, poor health, mental health issues, and physical or sexual abuse.

DHD has recently entered into a partnership with Charles Darwin University. The willingness with which CDU has joined forces with DHD not only provides evidence of the incredible work being undertaken by DHD, but also is testament to the professionalism, expertise, support, and performance of DHD in remote areas.

The combination of Deadly Hair Dude and Charles Darwin University with the support of the Hairdressing Council of Australia will provide opportunities that remote Indigenous persons have never had prior to DHD commencing operations. Using the “I do, We do, You do” teaching methodology, which has been especially designed for Indigenous students, which sees them cutting and colouring hair from day one. This program will provide students with a hairdressing certificate that enables them to service the grooming needs of their community within 12 months for ladies hairdressing and 6 months for barbering.

DHD recently entered into a partnership with the Barkly Regional Council to provide training

58 Hair Biz Year 16 Issue 5

to Elliott. This initiative aims to generate economic development in the region. It has been well-recognised that DHD provides a significant opportunity for training that will provide meaningful employment for Indigenous people in remote communities. The Barkly regional Council has indicated an interest in rolling out the DHD program to all Barkly communities once the pilot program is successful.

To support access to remote communities and to maximise the training experience for trainees, DHD is in the process of applying for a specially fitted out truck, which will increase accessibility to communities during the year. This will also enable training to be conducted in communities that do not have access to a salon. DHD has also applied for funding to support Gary to complete his pilot’s licence, therefore decreasing wait times in airports and to maximise on ground training.

While the initial focus of the program was hairdressing training, DHD is working to establish local hairdressing salons within communities, offering to provide ongoing administrative and business support. This will ensure long-term sustainability of the business, and therefore, ongoing employment opportunities for people in these communities. DHD intention is to support the establishment of other microbusinesses, driving economic development in remote communities. This will support long-term employment and socioeconomic outcomes.

DHD has also commenced working with the Commonwealth and NT Governments to

develop a horticultural program. DHD goal is to provide food security and to deliver market gardens in remote Indigenous communities. Having access to fresh fruit and vegetables is rare, given the time and distance that these perishables take to arrive in communities. The cost of fresh fruit and vegetables are out of reach for most local Indigenous community members living on Centrelink benefits. Through this new program, Indigenous trainees will learn skills in horticulture that will aid them for rest of their life. There are plans for further expansion into other industries and areas.

To support this expansion, DHD has purchased an industrial shed in Coconut Grove from a grant obtained through the Aboriginal Benefits Account (ABA). This will enable Darwin-based drug and alcohol programs, youth suicide programs, those currently residing at Don Dale Youth Detention Centre to learn a trade, so they can change their life trajectory and gain meaningful employment upon release.

Editor Louise May chatted with Gary about his journey with Deadly Hair Dude, and what it took to get it off the ground and what he has come to learn during the process.

What were those early days like, trying to get the project off the ground?

Early days were tough- the public, remote community organisations, and government liked the idea of having hairdressing salons in the communities but was unwilling to support financially a concept that had no proven track record. It was unclear if remote Indigenous

people would be interested in having their hair done since they have never had access to the service before.

It was clear for DHD to commence operations funding would need to come from DHD Director. This was a test to see how much confidence I had in my idea that I had to put 100k of my money in to commence operations.

What have you learned about people during this experience?

I have learnt that there are people who will try and encourage and dis-courage you from achieving your goal. My advice is to continue to put 100 percent effort into your project if you believe in what you are doing as is for the good of people.

What is the most moving or rewarding thing about what you do?

The most rewarding part of DHD is to see students with little education achieve their dream of becoming a hairdresser learning new skills. To see the look of delight on remote clients face when they receive their new look is priceless. For most of them they have never received a professional hairdressing service before (even though they maybe 50-60 years old).

What can our industry do to help?

The industry can help by sharing our social media posts and raising awareness of what DHD is doing. The Industry could also assist by advertising for qualified hairdressers to join with us to expand DHD reach nationally.

www.deadlyhairdude.com.au

@deadly_hairdude

Hair Biz Year 16 Issue 5 59

WAHL LEGEND CORDLESS LAUNCH

WHERE:

BARBER TEMPLE BRISBANE

THE ARTISTS:

Ben Kane: @bewardscissorhands

Celine Kaponias @chopchopps_

Heath Paton @hphfm

Sarah Wall @sarahwall_industries

Kervin Hiew @barberkervin_thb.org

Yuki Kano @yukikano

James Lunn @barberjaymes

Mark Rabone @esqmalegrooming

Rob Szincsak @hair.byrob

Anthony Nafatali @antzthebarber

Wow what a night Wahl know how to turn it on and so does Barber Temple, and then there’s the talent… What a line up!

Hair flying everywhere, mad skills and great finishes from our educators driving these new machines with good ol’ American Tech under the hood.

What’s the big deal with the new Wahl Cordless Legend?

Well, plenty my friends, plenty, let’s break em’ down:

• Cutting length 0.7mm to 1.7mm That’s right, not a misprint! These baby’s will extend right out… giving you more ‘fade in your fade’ without having to change guide combs or machines.

• 100min Run Time… Nice!

• 226 Grams, super feather weight when it comes to the full-size beasts. (The lightest in the range in Cordless Full-Size Clippers from Wahl)

AESTHETICS:

These Legends remind me of the wood grain station wagons surfers used to drive in the 50’s in Southern California with the colour palette Wahl have chosen on these machines, but the beautiful

swing arm adjustable taper lever is retro, and very very cool… to me, these are the most visually appealing machines Wahl have presented.

PERFORMANCE:

Exceptional it would seem, don’t take my word for it, or the paid presenters who raved about it on the night, here is the word on the street from a bonafide purchaser…

“My most recent addition are the cordless Wahl Legends. I’m loving this tool that I picked it up at Wahl event in Brisbane at Barber Temple and have been experimenting with them a lot. I love the extended taper arm, it’s a real game changer for my style of barbering, as I like to predominantly work in free hand and very rarely use guards in my barbering.” Jake Heart @haveheartbarbershop

Legends, you’ve been reviewed!

“Just the fax Mam’ Just the fax….” John M’cClane, Die Hard 2

Photography and Words @rex.a.c.silver

@wahlroaus @barbertempleaus

AAB Fashion 2 Ardena Crt, Bentleigh East VIC 3165 Australia Phone: +61 3 9575 0600 Website: aabfashion.com KASHO.COM.AU HANDCRAFTED IN JAPAN

AN ACCIDENTAL ENTREPRENEUR!

inception and then navigating COVID and everything that came along with that!

A year into the business, I simply didn’t foresee the rapid growth we experienced, and with my husband Vlad becoming a vital part of the business we promptly established the ‘Yovanka Loria’ collective brand. Our Salon, Extensions and Education are separate elements, however they collectively make up the YL brand and are all vital to our business model.

In just 2 short years, we created a nation-wide phenomenon with our product truly becoming known for its unique nature, distinctive quality and our education which sits along side it. We now proudly have over 60 salons/stockists across Australia (and counting!) and we are stocked in over 400 salons in the United States, through our distributor, Salt Strands Salon. With our business growth, I now see my role as a business owner as one of leadership; helping not just the people within my business thrive but supporting other business owners and stylists, and to do so with integrity, honesty and transparency. This is something much larger than just me.

We want to inspire hairdressers by sharing the exact steps used to change our industry standard, one that is setting a new benchmark.

We also share marketing strategies and the skills needed to build a business that attracts your dream clientele and everything inbetween.

We’ve recently had the pleasure of having Sam James, Owner & Creative Director of Adelaide’s SJ Establishment salon align with YLE with some absolutely positive feedback.

“I love supporting local South Australia businesses, so I trialled the YLE wefts in my own hair, after never being fully satisfied with many others. After 2 days I felt the quality and saw the incredibly natural result and wanted them for all of our clients.”

You’ve won various industry & business awards, all recognising business & innovation achievements. What have these meant to you?

Entering awards has been relatively new to us, but we see it as a chance to not only showcase and back our business, but also to highlight success within the hairdressing

industry through business development and innovation. Most recently, I was awarded a place on the Inside Small Business Magazine’s 2022 Top 50 Small Business Leaders in Australia which was an absolutely huge honour as this list recognises small business owners who epitomise the resilience, innovation and agility needed to thrive as a small business in today’s challenging

Yovanka Loria Extensions is also a 2022 AHIAsBusiness Finalist for Best Business Performance

In 2021, I was grateful to win SA Woman’s ‘The Innovator’ Award recognised as the embodiment of a woman who has created a business that shows innovation within our

And finally, what has being a business owner taught you?

It’s a rollercoaster ride – you have to be prepared for all the challenges you will face. Things change so quickly and you have to keep up with the twists and turns. Although I am a mentor and business owner, I’m continually growing and learning myself. These are the main things I learned since starting a business:

1. Don’t try and do everything yourself

2. Surround yourself with mentors

3. Find like-minded people, not like-skilled people

4. The odds are stacked against you, and that’s ok

5. Ignore the naysayers - everyone will have an opinion

6. Learn to say no and surround yourself with the right people

7. Be prepared to sacrifice

8. Know your numbers

9. Focus on the customers, engage with your audience

10. Develop a powerful message

64 Hair Biz Year 16 Issue 5

www.yovankaloria.com.au | salon@yovankaloria.com.au | 0427 229 645 Adelaide, South Australia

In just over 15 years, Silver Bullet has grown from a single hair straightener to one of the top professional hair tool brands in Australia and New Zealand and it all started from a simple vision. Seeing a gap in the Australian market for a professional quality hair straightener which is genuinely affordable, and can still produce hotter, faster and better styling options, today, Silver Bullet creates more than just hair straighteners.

With a full range of professional quality hair dryers, curling irons, hot brushes, hot rollers, clippers, trimmers and much, much more, Silver Bullet, recognises the individual needs of individual hair types including varying textures, lengths and styling preferences. By offering a wide range of products with innovative features and the latest technologies, you can make the best decision for your client’s hair.

WHY SILVER BULLET IS GOOD FOR YOU AND YOUR CLIENTS

When looking for a hair curler to use in salon and sell to clients, adjustable heat settings, which you would think is a given, isn’t always!

There is a whole range of curling irons on the market in varying styles and designs and there is simply no point in purchasing or retailing an iron or curler that doesn’t complement your hair type while also understanding the importance of barrel size and weight. Silver Bullet has done all of the research for you to make sure you can make the right choice for you and your clients.

As we all know hair is delicate and requires specific knowledge and skill set to style correctly without causing undue damage to the hair or its owner. Professional curling tools for example, are ideal to have on hand to offer a greater range of control. One of the greatest risks of curling hair is the heat damage that can occur if the hair stylist isn’t careful. Hair is incredibly sensitive

When it comes to curling tools, Silver Bullet has all your needs covered whether you need premium and versatile equipment for in salon styling, or a comprehensive range that accommodates all clients demands when retailing for your salon business.

to heat and the wrong styling tools can cause a significant amount of damage that can leave hair in a fragile state. Many of your clients are completely unaware that hair even has to be prepped ahead of time before being exposed to high levels of heat. The Silver Bullet tools offer a greater range of control when it comes to heat settings and using them. Hair that is thicker and course will require a higher level of heat to style it. Hair that is more delicate and thinner will need lower heat settings in order to be curled or straightened effectively.

YOUR CLIENTS DESERVE THE BEST!

One of the other aspects of working in a salon is the professional grade curling tools are necessary for a business setting since they will last longer and have more to offer overall. Using a professional curling iron offers the sustainability and reliability your clients will come to expect from their favourite salon. Professional grade tools will also last much longer than commercial grade since they’re built to be used and there is most certainly less chance of them malfunctioning while styling hair or wearing out after just a few months of heavy use.

We take a look at a few of the Silver Bullet curling irons that will transform hair effortlessly into beachy loose waves to tight curls, with something for everyone including the stylist and your client!

CURLING SIMPLIFIED

The Silver Bullet Fastlane Rotating Curling Iron makes curls and waves instantly effortless, creating perfect waves and curls on all hair types with speed and ease. Press a button and the rotating ceramic barrel will curl either clockwise or anti-clockwise, as you desire, creating even, consistently beautiful curls. And with 14 heat settings from 80˚C to 210˚C this bad boy can cater for all hair types – thick, coarse, fine, chemically treated, baby fine and coloured.

NO EXPERTISE REQUIRED!

With the new and improved automatic Silver Bullet Roulette Auto Curler you can create long-lasting, bouncy and consistent curls at the push of a button. New sleek design, LCD display, auto shut off function, internal barrel which curls in either direction and heat settings from 150°C-210°C. Your clients can simply insert their hair and the curler does all the work. Great for retail sales!

DEEP AND DEFINED TEXTURE & WAVES

Fast, long-lasting and effortless curls and waves is what you can expect with the Silver Bullet Inspire Deep Waver. Take less time to style from beachy waves to retro curls on all hair lengths, including shorter hair. Adjustable heat settings to 210°C and comes with ceramic plate surfaces to maximise frizz reduction. For clients who want to achieve fast and simple, seriously deep and defined texture and waves, this one’s for them!

VERSATILITY AT ITS BEST

Clients can easily tailor their look with the Silver Bullet Ocean Waves 4 in 1 Adjustable Waver and achieve loose waves to tight curls. Create 7 looks with 1 tool by selecting the desired wave height by adjusting the rotating control. Ceramic plate surfaces and ionic generator for shine and smoothness. Ultrafast heat-up to 210°C.

QUICK AND EASY LOOSE BEACHY WAVES

With the ultra-fast, ultra-easy curling iron. Silver Bullet WonderCurl Triple Barrel Curling Iron creates tousled, beachy waves in moments. Incredibly easy-to-use, this triple 28 mm curling iron is big for big results. Ultrafast heat-up to 230°C and anti-static ceramic barrel surfaces.

All Silver Bullet tools come with dual voltage for worldwide usage and a 2 year warranty.

For more information visit www.silverbullethair.com.au

“The Silver Bullet Fastlane Rotating Curling Iron has made life SO easy! I’m not sure about you, but I never got the hang of doing curls with a straightener. Then I discovered this little guy which makes the whole process so simple. You control the temperature with a button and the digital screen tells you have gotten it. You clip the hair in and twist! You then hear a beep letting you know when it’s time to release. You could not make it any easier”

Michelle F. Influenster.com

AMAZING HAIR

A BRAND OF CHOICE

The Amazing Hair journey began two decades ago with the global launch of hair extensions, always working, developing, and evolving the concept, technology, and performance of this well-respected brand.

From simple in-salon length and volume enhancements to the most dramatic red carpet transformations, the results are truly limitless.

Their dedication to sourcing and creating only the absolute best in 100% REMY human hair extensions has welcomed a host of celebrity alliances, and subsequently, ambassadorship with some of the globe’s best hairdressers with Amazing Hair being the first choice for many in the spheres of hair, fashion, and celebrity.

Amazing Hair have been a strong supporter of mocha group with their annual support and sponsorship of the Hot Shots Team as well as the AHIA Creative.

We asked some of the industry’s best, why Amazing Hair is their BRAND OF CHOICE.

DEE PARKER ATTWOOD

Wieselmann

What do you love most about Amazing Hair?

I love Amazing Hair because they are the best quality hair extensions I have used. But it’s the customer service that really makes it a standout in Australia. Quick delivery and all the staff are excellent.

What is your favourite product to use and why?

My favourite products are the hair wefts (for collections) and in salon, the 2 clip extensions. Clients love them and they sell very easy.

What do you love most about Amazing Hair?

Firstly, I love working with Ariana. She has a very personal approach and always goes above and beyond — a testament to her business. The quality of their hair extensions is unmatched and extremely easy to work with. Whether I’m preparing for a show, shoot or working with a VIP client, I can always rely on Amazing Hair to colour match and send across anything I need.

What is your favourite product to use and why?

My favourite product is the Ultra Luxury Slim Line Weft. When I first received this weft to use on a client, I could not believe how fine and easy it was to apply to the hair. This has now become my go-to for all my clients that wouldn’t normally go for extensions and/or are looking for something very natural — it’s perfect for enhancing what they (the client) already has.

What do you love most about Amazing Hair?

Amazing Ariana of course!!! In all seriousness the integrity of the people behind the company and the quality of the products.

What is your favourite product to use and why?

The integra tapes are insane and a game changer for insulin applications, colour choice quality of the hair and tape is incredible.

HERMIZ DANIEL,

What do you love most about Amazing Hair?

I love using Amazing Hair Extensions because they simply are just amazing!

What is your favourite product to use and why?

I love using the ponytail because it is so versatile, and you can create multiple looks with it.

JOEY SCANDIZZO, Joey Scandizzo Salon

What do you love most about Amazing Hair?

What I love most is the premium quality of hair Amazing hair has to offer.

What is your favourite product to use and why?

Pretty much everything! Their range is massive and delivers exactly what they promise every time.

What do you love most about Amazing Hair?

Not only do Amazing Hair Australia have the best quality hair in the business, they are the most beautiful people to work alongside. Ariana, Peter, and the whole team make our lives as a salon owner and an educator super easy. They deliver on time, and nothing is ever too hard.

What is your favourite product to use and why?

This is a hard one because as an educator I LOVE so much of their products, including wefts, clip in Extensions, The Amazing Secret and slim line tape wefts. As a salon owner our team recommend and use the clip in extensions, tape extensions and most popular at the moment, is the bead and sew in wefts.

We have been a loyal client for over 7 years with Amazing Hair Australia and would highly recommend to any stylist.

Hair Biz Year 16 Issue 5 69

BRODIE LEE TSIKNARIS, Rokstar Salon. FREDA ROSSIDIS , Mr Smith Artistic Director at Joey Scandizzo Salon LORNA EVANS, Lorna Evans Education

HAIR SHOP HAIR SHOP

FOIL ME RELAUNCHES HAUS OF FLINT FOIL

Proving to be one of Foil Me’s most popular foils to date, the opulence and luxury of the Haus of Flint foil is making a comeback - and will be perfect to have in-salon in time for Halloween. Designed to specifically emanate the distinct style and vision of Foil Me mover, Dallan Flint - owner of Utah based Haus of Flint salon - the Haus of Flint collection is also one of the brand’s most esoteric foil designs, ever!

Taking 12 weeks to design, Foil Me’s resident artists collaborated with Haus of Flint’s Dallan Flint and his team to create a foil reflecting Haus of Flint’s style and vision, resulting in an inspired combination of metallic gold, black and white with key and inspired design features of tarot cards and a striking snake!

Foil Me’s Owner & Creative Director, Emily Ciardiello hand drew each element and Graphic Designer, Chelsea Winter infused her formidable graphic design skills into the foil to ensure this masterpiece was ready for printing.

The Haus of Flint foil is available in three sizes:

• The Haus of Flint - Original (12.5cm x 27cm)

• The Haus of Flint - Wide (15cm x 27cm)

• The Haus of Flint - Extra Wide (20cm x 40cm) www.foilme.com.au

COLOR DEFENCE BY SMITH COLLECTIVE BRANDS

Color Defence gives salon colourists the edge on ‘protecting’ their colour work when their clients leave the salon, allowing them to personalise a home color maintenance system for their color clients to maintain salon ‘Day One’ color results in between visits, resulting in freshness, vibrancy, and enviable shine!

The NEW incarnation of Color Defence is now 100% Vegan, with improved conditioning formulas. Coupled with this, the new-look packaging, for both in-salon & at-home products, is sustainable - produced under green sustainable manufacturing guidelines in Belgium. The Color Defence classic range includes a shade range of 9 tones in both Shampoos and Rehydrators - within the Blonde, Red and Brunette series - all of which can be intermixed to support every colour service.

To complete the Color Defence range is an exciting new addition, with the introduction of the NEW VIVIDS range comprising 7 striking vivid shades in both the Shampoo & Rehydrator base. www.smithscollectivebrands.com.au

GLITTER FOIL AND

BALYAGE BOARDS BY KRISTINA RUSSELL

Nobody knows what you need in the salon better than a colour-loving hairdresser, which is why Kristina Russell has custom-designed these for salon use. The boards are a hard-wearing and artistic tool, that is a must-have for your hairdressing kit. You can use these boards for colour melting, freehand, balayage, block colouring, traditional foiling, lowlighting, highlighting and any hair painting technique. These are the original and the best design on the market. Beware of cheaper imitations! Designed for all Hair Painting techniques, including freehand and applying colour directly onto the board for faster Balayage and Freehand lowlighting techniques. You can wrap multiple foils over the board and remove them one at a time when working on classic foil techniques.

Hair painting boards are perfect for junior colourists or any hairdresser wanting assistance with tension and colour saturation. This colourful and convenient tool is designed to help control the hair with freehand and balayage techniques.

Glitter Balayage and Foil Boards are made in Australia using high-quality acrylic products. All of the boards are made to order in Australia. Acrylic sheets come in a wide range of colours and glittery finishes, making this the perfect material for hair-painting boards. We have 10 different colours to choose from, ranging from shimmery classics to modern one-of-a-kind gemstone hues.

Dimensions: 30cm (11.91” ) long x 11cm wide (4.33 “) x 3mm (0.118 “) thick. Perfect size for standard foil techniques and fast freehand applications. The boards are machine cut and sanded by hand based on my specific design. Rounded edges are curved on one end to allow foils to be wrapped around without tearing. Straight edge sides are designed to ensure strength and durability.

www.kristinarussell.com.au

YOUTHLOCK™ COLLECTION BY JOICO

If you’re faced with hair that needs a revitalizing makeover, prepare for your mane to harnesses the power of collagen and nourishing Buriti fruit oil, for a transformative journey back to ageless body, bounce, shine, and manageability.

This four-product range is a breath of fresh (h)air for mature, tired tresses and focuses on maintaining hair’s youth, by reducing hair fall and ensuring brittle strands get a fresh, new start and healthy reboot.

Collection includes YouthLock™ Shampoo, Conditioner, Treatment Masque and Blowout

Available from October 1st, 2022. www.joico.com.au

JUST LANDED AT COMFORTEL

Meet Aria, Comfortel’s Salon Chair now available in Stone. A sleek, curved styling chair that’s perfect for breathing new life into your salon space. Now available in Comfortel’s signature Stone upholstery.

Need Centre Stations? Comfortel Introduced their NEW Pole Frame.

This Double-Sided Mirror Pole Mirror frame is a hidden gem to create a double-sided, free-standing mirror in your salon. Made out of solid powder coated metal in a matte look, it comes with floating metal benches. Choose to bolt it to the floor, or upgrade with a base plate and create a contemporary styling station. Customise and complete the look by just adding your choice of 2 Comfortel’s salon mirrors. Available in Black or White, with Optional Base Frame.

Love an Arch? Add Comfortel’s NEW Arch LED Hollywood Style Mirror. With a floating arch frame, this salon mirror designed by the Comfortel team has light strips that illuminates the salon space and enhances the light to your client’s reflection. Features options of Cool, Warm or Combination Light.

Shop now at Comfortel Salon Furniture. Showrooms Australia Wide. Comfortel.com.au

PROVING SHINE & CONDITION WITH VITAMIN E

BY WHITE SANDS

A revolutionary product acting as a concealer to “fix” strand blemishes and imperfections, for hair that has become delicate from coloring, perming, and heat styling. This leave-in conditioning spray protects tresses from future damage caused by hot tools and environmental elements by correcting the appearance of extreme dryness and dull, damaged texture patterns.

Fashioned as “makeup for hair”, this product acts as a coveted concealer, filling in the blemishes found in each strand. This revitalizing feature instantly creates illuminating, flawless strands. Shine & Condition will transform damaged, dry locks, revealing youthful, shiny hair.

Based on the hair’s ability to absorb and retain moisture, unnaturally high and low levels of porosity are the main causes of

Shine & Condition instantly reverses this unbalanced state, creating healthy, flawless hair through its restorative properties and unique ingredients including gentle silicones and natural

www.whitesandsaustralia.com.au

LED MOON LIGHT STAND BY JOIKEN

The rotatable halo eliminates shadows allowing you to see your work clearly as a Hair Artist, Colour Specialist,Tattooist, Eyelash/Eyebrow Technician or Beautician. Can last many hours. You can rotate the lamp head up to 360 degrees to eliminate shadows. And the best part is it doesn’t get hot even if you use it for hours.

DIMMABLE WITH ADJUSTABLE COLOUR TEMPERATURE, LUMENS BRIGHT

3200K-5600K - The dimming feature makes it easier to adjust the brightness level from 0% to 100%. You can manually manipulate the light giving you more control over how much the light source exudes in your environment. You can also adjust the colour temperature from 3200K {warm light) to 5600K {daylight). You can easily customise the perfect light setting for your every need.

STURDY BASE & ADJUSTABLE HEIGHT - The solid flat base is designed to avoid any tip overs and provide exceptional strength for heavy duty work. The adjustable stand has an adjustable height of up to 180 cm.

SMARTPHONE COMPATIBILITY - The included cell phone holder allows you to use all types of smartphones for your social media and website content. This universal easy-to-use cell phone holder is compatible with the latest smartphones.

www.joiken.com.au

IMPORTS

BLOW-DRY BOOSTERS

Super quick blow-drying and unbelievable shine. Brushworx Gothic Collection is a new professional brush range featuring a combination of boar and nylon bristles. Versatile barrel size range with vintage design.

AT-HOME STYLING, SALON RESULTS

Smooth, shiny, frizz-free hair? Easy peasy. With powerful 1000w rotary DC motor, Silver Bullet Platinum Hot Air Brush is the one step styling solution. Available in 58mm and 73mm sizes.

BEST OF DANISH DESIGN

Danish design at its very best. Developed in conjunction with top hairdressers, new HH Simonsen Compact Hair Dryer and True Divinity MK2 Hair Straightener represent premium innovation and luxurious performance.

UNPARALLELED POWER

The most powerful clipper and trimmer ever made. Silver Bullet HeadLiner Clipper and Trimmer are powered by and ergonomic.

GO LOW

With ultra-low profile metal shield cover and ergonomic grip housing, BaBylissPRO LoPROFX High-Performance Low-Profile Clipper and Trimmer are BaBylissPRO’s most intuitive tools yet. Outstanding power, performance and feel.

THE DIGITAL REVOLUTION

Parlux goes digital. Arriving Q4 2022, Parlux DigitAlyon Air Ionizer Tech Hair Dryer is MORE powerful, MORE lightweight and MORE quiet. Longer-lasting digital BLDC motor propels blow-drying to

New look, new products. DesignME BounceME Curl Collection gets a makeover. Curl Balm: new scent, same amazing performance. Introducing new Curl Spray Gel, Shampoo and Conditioner for bodacious, bouncy curls..

For more information: Call Dateline Imports on (02) 9666 3611 or visit datelineimports.com.au

Special securing adhesives ensure an enhancement to outlast all the others. Full Coverage Nails 128 different nail sizes ensures an overlay nail to match the natural nail contours without the blemishes. Beautiful nails in minutes! FREE INFO PACK Register your interest online now!

WE ALL NEED A LITTLE LOVE AND SUPPORT IN TIMES OF NEED…

By Clive Allwright

I have recently returned back to the UK for the next few months. Unfortunately, due to my Dad having dementia and sadly he’s condition has worsened during the past few years of the pandemic.

I recall listening to Antony Whitaker’s podcast ‘Grow My Salon Business.” He explained how us business owners should be prepared for almost anything. He was referencing the forced government shutdowns at the time. He also explained how there are many other variables most of us hadn’t maybe considered when running a small business. What happens if we were to be involved in an accident, diagnosed with illness, or the many other contributing factors we simply didn’t plan or prepare for.

I also listened to an amazing episode on Anthony’s podcast with Nick Arrojo from Arrojo Studio in NYC. Nick spoke passionately on how he had the courage to battle through some of the most extreme circumstances in running his businesses. He discussed how he battled to keep his businesses running through many months of shutdowns. Loosing most of his staff as they fled NYC as the pandemic continued. It was a masterclass on resilience. Nick explained how he didn’t think that even having 3 months of cash reserves would be enough for him moving forward. He was working hard towards having at least 6 months cash reserve to future proof his business in preparation for the next unthinkable event. I thought at the time “That’s a lot of cash reserve, but who knows what’s in store for any of us in the future?” We really need to be prepared for the unexpected.

For example, so many of us migrants now living in Australia have close family still living overseas. I am sure it’s always been in the back of our minds. That day will sadly come when we need to do the horrible dash back to our homelands, in support of our loved ones. My recent flight back to the UK was over 30 hours from door to door. That’s a long time to sit by yourself and be with your own thoughts, fears, and what I can only described as seriously mixed emotions. Especially now, as I thankfully don’t drink anymore. I couldn’t imagine going through all that uncertainty compiled with a hangover to elevate my anxiety.

I have been incredibly blessed to have the most beautiful support from my wife Jane, my children Lulu, Jayde and Harry, my business partner Kelly, our amazing salon manager Natalie. I am very lucky to have the most incredible friends and clients whom have all

supported me in making this trip home even possible. They have all seen the anguish and emotional turmoil I have been through in making the tough decision to leave my family and businesses to get my Dad the help he desperately needs.

I spoke with my friend Gareth two weeks before my scheduled departure from Sydney. I explained how we had recently lost 2 key staff members and how I didn’t think it would be now possible for me to leave our businesses. We desperately needed at least another stylist to help take care of my clients. Without hesitation Gareth said “Clive, I will come and cut your clients two days a week on my days off. Then that’s one less thing you now don’t need to worry about. Go and get on that plane!” Friends like Gareth don’t come around very often. I will always be eternally grateful for all your kindness, love, hard work and support my friend.

The night I arrived in London I was honoured to be invited as a guest on Kristina Russell’s podcast “Colour Kristina Talks” Episode 109 if you fancy a listen. I spoke openly and out of my comfort zone about my personal journey of sobriety. Which I first made public in a previous blog “Coming clean about sobriety”. I received so many messages of support from the most beautiful people, thank you! Which made me understand once again, I am not alone. I also felt a deeper connection to the land I had just left. As I mentioned in the podcast “The opposite to addiction is connection” I had an overwhelming feeling of connection to all the people who took the time to send me messages of love and support or openly shared their own similar stories.

Life is difficult… that’s why I drank in the first place! But whatever the universe has in store for me in the coming months. Understanding that I am not alone and having the most incredibly

beautiful people in my life is simply amazing. I will try to face whatever life throws at me with the same mindset as I have tackled sobriety, my health and wellbeing in bite size pieces. One day at a time!

Like most of us, the world feels a little broken right now… We all have our own personal set of challenges. I walked the streets of London last week where I spent my youth as young apprentice, so much has changed. There are so many vacant shops for lease. Iconic businesses have closed. Sadly, Sassoon’s has closed on South Moulton St, Amazon has opened a salon in Spitalfields. But there’s is still a que outside Louis Vuitton and Chanel.

When we are out of comfort zone and life changes direction. Knowing we are not alone, gives us that feeling of connection and survival. Having friends, family and colleagues who show us nothing but unconditional love, strength, courage and support. Is all that most of us need to keep us going. I am sure a designer handbag or pair of shoes doesn’t come close in actually making us truly happy… Not that I would have any idea or feel the urgent need to find out.

Love and kindness to you all, Clive x

BLOG SPOT. 76 Hair Biz Year 16 Issue 5

When was the last time you sat and thought about your purpose in life?

Some people think finding their purpose as a sustainability advocate means they have to upend their life and become frontline activists, but that simply isn’t true. You can work in Australia’s thriving hair and beauty industry and still be living your purpose as someone dedicated to the environment.

There’s no denying that the workforce is changing. If you’re not seeing it around you, then the recent ‘great resignation’ should have alerted you to a few key trends. People are sick of the office, sick of the commute, and most impactfully, they’re sick of working in jobs that don’t fulfil their desire for purpose.

COVID-19 forced us all back into our homes and many took this opportunity to re-evaluate. Spending more time with our kids made us ask ourselves questions like ‘what kind of world are we leaving for our children?’ For decades, profit was king, but now people are looking for ways of working that support more than just their financial needs.

The perspective change brought on by COVID-19 played into a shift that has been in the works for quite some time now - a move to sustainability and a way of living in sync with the world around us.

Purpose is not just important for you to feel fulfilled and to be at ease with your place in the world, it’s important to your clients too. Your clients are ordinary people, just like you and me, who are seeking a purpose for themselves and thinking about the legacy they’re leaving for their kids. Just like you and me, your clients want their day-to-day lives to align with their values and their sense of purpose. You can offer that to your clients and fulfil that need for them while also benefiting your bottom line.

I recently visited a salon at which the staff had

BLOG SPOT.

FINDING YOUR PURPOSE IS A GAME CHANGER

By Paul Frasca

placed a bucket at the front counter where clients could make a gold coin donation to a local cause. Whenever someone made a donation, the person at the counter rang a little bell and all the staff stopped what they were doing to applaud the donating client. It’s extravagant, sure, but those clients left the salon feeling fabulous about more than just their hair.

Those clients will likely return to that salon because it’s fulfilled a very specific need; their desire to have their ‘good person’ status confirmed. Not only that, but those clients may well go on to make other environmentally friendly decisions throughout their day or week. Doing the right thing feels good, and that feeling leads us to want to do even more good.

Still not convinced? Ask your clients directly what they want. A simple questionnaire that you hand out to some of your clients to fill in while they wait for their appointment can help alleviate any niggling doubts you have. Ask them things like this:

How important is it to you to frequent businesses that align with your personal values?

Why do you choose our business over others?

Would you be willing to purchase products with a smaller environmental impact even if they cost a little more?

Think about what you need to know from your clients to feel comfortable implementing more sustainable practices in your salon. Will they be willing to part with a few dollars for your salon to join a program like Sustainable Salons? Will they happily pay a small sustainability fee for hair treatments that are ethically and sustainably sourced?

If the answers to these questions don’t convince you, look around. Look at what is happening on a global scale, or even just look up and down your street. Corporations, super funds, banks, governments, and everything in between are dialling up their green credentials. It’s beyond time that we all thought long and hard about what our purpose in this one precious life we have is. I’d bet yours isn’t to contribute to the degradation of the environment and to leave a wrecked planet behind for the next generation. Together we can make small changes that will add up to big impacts on the world we live in. Let’s put people and planet first; the profit will follow.

Keen to join the movement?

Scan the QR code to learn more!

Hair Biz Year 16 Issue 5 77

Finding your purpose can change your whole outlook on life. For many people, their goal is to leave the world better than it was when they got here. That can feel like an overwhelming goal, but the truth is that each and every one of us can contribute to a better tomorrow for the planet we call home and the people who live here.

BLOG SPOT.

OLD FASHIONED INDUSTRY MINDSET VS TODAYS GENERATION NEW WAYS & OPPORTUNITY TO GROW

By Brodie Lee Tsiknaris

Ever heard the saying if you don’t change the way you’ve always done something nothing will change? Well, aint that the truth.

Our industry is changing; the generations are changing and if you’re not happy with how things are working out with the younger gen in your work place you may need to adapt & change too.

This generation gets a bad rep, but I hate to break it to you so did the baby boomers, (they are not all innocent either). Today’s Youth they absolutely know what they want, they just wanted it yesterday! And chances are if you don’t have a future for them, or share their values, they will go out and create one of their own with someone who does interest them.

There’s so much winging about young people and staff in our industry but guess what, every industry you speak to has the same issue! Every salon owner has the same struggle so we can choose to be negative, or we can choose a positive mindset and take inspired action to adapt our ways and train them quicker, faster and inspire them to get on the floor! Show them how to be a great team player create a culture so amazing that they genuinely love coming to work every day and for you too. If I didn’t have a team that I didn’t like there is no way I’d go to work and spend that time away from my family. I think so often we get caught up in focusing on all the little things that sometimes we miss the big picture! Dose it really matters if they ask for a busy day off. If they called in sick that day you would make do without them so if they are asking for it in advance and giving you notice thanks them for it acknowledge it and see how you can work, it out to be a win win for both of you. Instead of focusing on all the little things praise what they do well this will build up their confidence!

Inspire them- Be an inspiration, be a good leader, know your numbers, do right in business, Get Crystal clear on what your business stands for and the core values of your team. Work on it constantly adapt and evolve to move forward, Revisit them as a team!

Communication This is a big one they aren’t big fans of face to face confrontation and sometimes a performance appraisal or a phone call from their Boss or manager can really start to hit their panic switch. I used to do regular performance appraisals now I see them as a catch up a casual coffee a chance where we talk and I make sure that they are supported and feel they have all they need in the workplace, of course it’s the best opportunity to address anything I’m not feeling is in line with the salon expectations but it’s a far more chilled convo usually over a coffee. Then there’s the staff notices and meeting minutes someone may miss! Do you get frustrated at times with them not communicating like we did as apprentices? Try email and text! They live on their phones, and you have nothing to lose and everything to gain with a paper trial. Communication is crucial in any business, and it helps ensure that you have a harmonious and collaborative work environment. Like mentioned, today’s generation is very different to the ones before. Technology runs our lives so as a business we need to adapt and incorporate new technologies into different aspects of our businesses. Through social media we can connect and communicate with employees more than ever, Inspire and praise each other.

Invest in their education- How about inspiring them with other industry artists getting an artist that can benefit the whole salon! Loose the mentality of “I don’t want to invest in case they leave” P.O.V make it so good they want to stay. Investing in employee education benefits a business in more ways than just skill training, you see I see it as inspiration, Team building but most of all an encouraging environment where Employees feel supported to learn not only boosting their skill set but their personal/creative satisfaction. I truly believe one of the biggest issues we have with apprentices leaving the industry is that they don’t understand how cool it is! How many opportunities there are and where it will lead them.

Pay- No one gets a pay raise for just being at work … THAT’S our job, but if you can find it in your business too be able to reward them with more incentives, recognition of hard work and teach them how to run their column like a boss and Most Importantly MAKE MONEY for Themselves by achieving reachable commissions and bonuses that give an amazing life outside of work and they don’t just earn money for the business! If you’re not in a position to do a monetary act, it can be as simple as thoughtful gestures to express your gratitude. Employees who feel appreciated enjoy what they do and in return will want to work harder. This is a win-win situation for everyone involved. Keep it fun and exciting.

You can choose to think of what was or you can choose to look at this as an exciting new opportunity for trying something different we all have a choice on how we tackle certain things…. One thing for sure, Scrubbing the floors no longer exists in salons, social media has created a beautiful REAL platform for hairstylists to not only be inspired but connect and support each other, Education is highly sought after digitally and There are wonderful salon owners that are not focusing on what was and how it’s probably never going to be again but focusing on the future of our industry.

I kept this super lighthearted but there’s one thing I think that’s important to touch on and that’s the Mentality of not employing apprentices and getting frustrated that it’s hard to find a senior… I challenge you to maybe try and train up your own I believe it the way forward, look after your people first and the success of the business will flow and speak for itself.

Until next time, B x

78 Hair Biz Year 16 Issue 5

PEOPLE OF THE NEIGHBOURHOOD.

By Gary Latham

It would come as no surprise to anyone if I said that hairdressing was a people business. Its all about relationships. So, I thought I’d examine a few of these relationships. Clients, staff, and suppliers. They all make up our own little neighbourhoods and how we navigate these relationships governs the success or failure of our businesses.

Clients/guests, don’t you just love em? Well yes. Well, most of them. No, all of them. Most of the time. No, all of the time. Few business to client relationships are like hairdressers and their clients. Put a gown on someone and have them staring at their reflection for an hour or so and all will be revealed. We want them back. We want them to love us. Do we love them? Well, we should love them as they are the ones who keep us in business right. Without them we would have nothing. They define our businesses as much as we do. Any hairdresser I have ever met who loves their clients I can assure you loves their job. But is this the right way that we should behave? Should we keep them at arm’s length a little more. Should we be in the driver’s seat in this relationship? Should it be more on our terms? Is the customer always right or only right for us? Are there enough out there to be choosey? Anyone who has sacked a client would understand the sheer relief and joy of doing so in the knowledge that this now someone else’s pain in the arse. Be warned however that once

that line is drawn of what clients you will or won’t accept your tolerance levels only ever go down rather than up.

No less important but just as effected by supply and demand are Staff. Like clients we tend to end up with the staff that we deserve. I’m very fortunate with the loyalty and friendships I share and have shared with staff over the years. There is danger is crossing the friendship lines with staff, but I come to work to enjoy myself and relish the same expectation from staff, so it works best for me. My advice is if you are going to treat staff differently to each other do so equally. As hard as it is after twenty-nine years, we do our best to remember what it is like to be an employee. On the whole staff want security and a stress-free life otherwise they would have their own business. They also need attention and progression. Oops made a little goof there, thinking I know what staff want. At least thinking that all their needs are the same. I like to take the time to tailor to each staff members needs. Alternately there is the my way or the highway road. Somewhere in between lies the answer with flexibility and friendship as we travel down my highway. Having great clients means having great staff and vice versa. The balance is in the balance.

I can think of few industries that rely so much on the business to supplier relationship as hairdressing. Its one of rebates, education,

and complexities. Colour companies stop just short of treating salons like they are franchises. Sometimes I get the feeling salon’s would prefer it if they actually were. During covid the companies have suffered greatly but salons seemed to think they had been untouched and should be covering them rather than sharing the losses. Salon expectations of just what they can get from a supplier are often way off the charts. They are banks, educators, and business advisors. Its amazing just how much can be squeezed out of a tube of tint. The add on culture is slowly fading away as salons are now after the lowest price, but the culture of perks is still hanging in there on both sides. As my old boss when I worked in pubs used to say “Just give me the lowest price, I don’t care how many golf days you promise me. You will send me on the golf days anyway.”

So, what is the most important relationship in hairdressing for business owners? The one you have with yourself. If its not working for you than its not going to work for anyone. These other relationships just go together to make up how you feel about yourself. Hairdressing is a very broad church and can work for many different people in many different ways. As Elio Nappa from OZ Hair once said to me “if you are lying awake in the middle of the night thinking of a staff member… sack them.”

BLOG SPOT. Hair Biz Year 16 Issue 5 79

In the words of the modern-day philosophers Depeche Mode ”People are people so why should it be that you and I get along so awfully?”

TOXIC POSITIVITY

By Lyndal Salmon

Hey Hey, It’s Lyndal here, dishing up my controversial hot pineapple pizza in the hope to spark an inner dialogue and create some feels. Let’s talk about and Toxic Work Environments.

We’ve all been there. Someone’s having a bad day and we say, “Just stay positive!” or “Be grateful for what you have!” or “The only way is up” (blah, blah, blah). Sound familiar? This is just a surface scratch on Toxic Positivity.

Another type of Toxic Positivity linked to workplaces can be the overachieving staff member. Firing off emails at 10pm and texting colleagues non-stop (yes, I’m fully guilty of this!!) totally disregarding the receiver’s personal time and space; potentially making them feel inadequate and lessthan… Then being praised for these actions.

What I want to talk about today is Toxic Positivity in the Creative World, more specifically The Hair Game.

Do we reward those that go above and beyond? Well, yeah, that’s what we are meant to do. Do we cheer on the people who invest all their time into their craft? Well, yeah, they obviously love what they do and are committed to their work.

But is this the best measure of what makes a champion? What about everyone else?

If you want to be creative, then you often do it “outside” work hours. If you want to develop your profile, you must commit to longer days and longer nights. If you want to strive for greatness, you must sacrifice other important parts of your life.

But hang on, what if I live in the outer suburbs and I don’t drive? What if I care for my elderly parents after work? What about my little children and or partners? And what happens to people with X,Y and Z that are disadvantaged in our industry? Are we missing a huge chunk of creative amazing people with our current mentality?

It’s a standard vibe that if you wanna be creative you do the work, you sacrifice weekends, you assist your ass off in the hope of developing your own skills. But what happens to those out there that can’t do that? How do we make space and opportunity for them? I suspect there are creatives out there with a passion for hair that maybe we don’t see.

Have we been rewarding selfishness and toxic work environments? Are these measures of creative greatness only elevating a particular type of person? Are we ensuring that creative opportunities are going to everyone who want them?

If this is all making you feel awkward, then I say lean in and start looking around! If we sit and feel awkward about these topics collectively, we may just come up with new and amazing ways to motivate, accelerate and mentor the industry.

What makes a champion in your eyes? Is that pathway accessible for everyone?

Xx Lyndal

PS. I wanna make it very clear... I don’t have answers to the above questions, and I don’t eat hot pineapple on pizza. But I figure, if enough people collectively start asking these types of questions, then maybe we can challenge the status quo. Maybe we can rejuvenate the hair industry with fresh minds and hands.

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ince those early days, the development of Angel Cosmetique has seen the brand experience an international expansion which has led to the global recognition that it enjoys today Angel products are distributed to more than y countries, gaining an appreciation from hairdressers worldwide

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Professionally formulated for dry, damaged or frizzy hair, this shampoo contains Helichrysum essence and vitamin A, E which can e ectively prevent UVA and UVB damage while repairing the damaged areas of hair sha Helichrysum moisturizing essence penetrates into the hair sha to create a barrier for repairing dry, coloured or chemically treated hair, reviving the hair back to its natural shine and elasticity DIRECTIONS:

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SO... WHEN’S THE BEST TIME TO POST ON INSTAGRAM?

By Nicole Healy

One of the most commonly asked questions I get is this! So, what’s the answer?

It really just depends on who your audience is and what time of the day they’re generally online, plus their social media behaviours and it also depends on which feed you’re looking at!

Instagram updated the app a few months back to a Chronological Feed - so this means people will see your content in a Time Posted order, rather than a predicted order!

You can now choose to view content via HOME, FOLLOWING or FAVOURITES feeds!

Let’s learn about the different feeds and how it effects the time you post

The Instagram HOME FEED is where Instagram predicts content you’ll see.

This is based on the Algorithm and how it measures what it thinks you’ll be interested in!

This feed also will show you content from people you don’t follow - that you may be interested in, plus content of those you follow and engage with most often and ads!

The Instagram FOLLOWING FEED is where Instagram will show you content of those you follow, in Chronological order!

This means, you’ll see content in the TIME ORDER that they’re posted! The benefits of the timeline feed over the algorithmic feed means, your newest post with automatically be placed at the top of the feed, in time you posted order! Not based on how likely you are to engage, simply by the time you posted!

The Instagram FAVOURITES FEED allows you to select 50 of your favourite accounts to follow, and only see their content in this feed and in Chronological time order!

So you’ll see their posts at the time they posted, not by how likely you are to engage with their content!

If your someone who follows your stats Instagram give you inside your insights, just remember that these are just a guide! What I find best, is to

ask your audience when they’re most active on Instagram! The stats you see in your insights inside of your MOST ACTIVE TIMES (which you will find inside of your Total Followers tab inside of the insights) may only vary by 10 -20 people!

So just say Instagram tells you that at 6pm you have 250 people online on Instagram at that time (based on the week before) and you have 240 people online at 9am, from a strategy point of few, I would personally recommend posting at the 9am time, because you’re opening yourself up to get more engagement through the day, rather than at 6pm, where you may only have a max of 2 hrs, maybe 3hrs to get engagement and reach on your posts.

If you think about it, those 10 people really aren’t going to make or break your post going viral and getting reach, it’s the post itself.

If your content isn’t up to scratch, it wouldn’t matter what time you posted, it’s not scroll stopping enough to make people stop to look at what you’ve shared.

Food for thought around time and engagement...

If you post in the AM, you allow your content more engagement throughout the day, as more people are online

If you post in the PM after 8pm - 9pm, you’re only allowing yourself 1-2hrs MAX to gain engagement in a timely order.

For the next month, try and get your posts up in the early morning before 9am to allow 12 hours to gain engagement

Make sure your audience on Instagram is in your location...

If they’re not from your Location / City - you need to do some major engagement to attract people who live in your city to follow you and book with you ! Otherwise, you’re promoting your business to a cold audience. If your audience isn’t in your time zone - you could be posting at the wrong time!

If you’re in Perth but your followers are from the eastern states - you’ll need to adjust your posting times ....

If you and your team are in need of some social media training, you can book me for a Private Class In Your Salon to LEVEL UP on Socials. You can find all the info at www.melbournehairblogger.com.au/ socialsalonschool

Make sure to follow me on Instagram @social.salon.school for more tips about Instagram for Salons.

84 Hair Biz Year 16 Issue 5

THE 2022 CREATOR ECONOMY, IT’S ALL ABOUT, REELS, LINKEDIN & TIKTOK. By

Hayley Mears

Strap yourself in, and find out why these are THE places your content should be published.

Let’s start by saying 2022 has been a year of shifts. The business landscape has shifted on so many levels and we are now in a ‘postpandemic’ era. Suffice to say, the content we produce has completely evolved into something new and unique.

I think the majority of the hairdressing industry has been late to the game when it comes to implementing dynamic video content. Sure, there were some great TikTok innovators, but those creators that were first to market were often young stylists and millennial team members as opposed to owners, directors and even marketers. I totally admit I should have jumped on the implementation of Reel content on Instagram much earlier than I did. I was waiting for the creases to be ironed out and the clunkiness to be fixed, when in hindsight I should have just dived into the discomfort of this new content delivery system.

For the first time since launching Six Underground Media back in 2010, I can honestly say we have had to reinvent how we do things entirely because the new platform is new again.

What does this mean for you and your salon? It simply means that your content output needs to change from static images to video. The video you publish needs to have some “wowfactor”. It should embrace transitions between frames, captions where relevant, movie-style effects, and an incredible soundtrack, but MOST importantly it needs to be filled with identifiable trademarks of your brand. Insert a frame at the completion of each video with your logo, hashtags, and handles. Make it known that this content belongs to you.

The thing about Reels and TikTok’s, is they

require a lot more ‘heavy lifting. On average you’re probably investing around 30 minutes of your time for a high-level Reel. Something that has dynamic transitions, captions, and elements that fade in and out, not to mention the time you have spent clipping each individual video to the perfect length and finding music that sits perfectly over the timing of your edits. Then you need to write the caption, drop the geotag, add some personalised @mentions and upload.

If you’re asking what’s the ROI on this content, you’re in the right headspace for exploring this as content integration. Have a look at the number of views… That’s your ROI. We once measured the success of digital content in likes and comments. Now its impressions and shares. If the number of views per Reel or TikTok is roughly 1/3 of your total audience that’s a great result. Anything above that is INCREDIBLE organic reach.

A few hacks you can use to get the most out of your Reels and TikTok output

• If you allow your Reels to be posted to both your feed and your Reels tab you will get a higher number of views and engagements.

• By posting reels you have a greater chance of accounts finding your content if they aren’t already following you, thanks to the “trending” tool and the algorithm showing accounts similar content to what they are actively engaging.

• Use Hashtags, around 3-5 per upload to make sure your content can be filtered into the targeted Reels and Tik Tok streams.

• Drive traffic by using the “link in bio” Call to Action.

So, moving on from Reels and TikTok for a moment, have you thought about the benefits of being active on LinkedIn?

Here are a few reasons why this could be a great tool that can totally change your digital strategy.

1. It’s incredible for B2B relationships. It’s not a place to connect with your clients, but rather a community to connect with your industry peers. Unlike Facebook, this allows you have greater optics on someone’s professional network.

2. It’s a targeted recruitment tool, giving you optics on career history and references quickly and discreetly. It also makes your ads visible to anyone with the credentials you are after.

3. If you are wanting to boost your business profile and enter awards you can use the features to build your business timeline, making it simple to extract and export the information you need when promoting your business.

4. It’s a great tool for personalised recommendations and testimonials and highlights your industry position and network. Think just outside your business brand. This is the place to grow your PERSONAL brand in parallel to your business reach.

5. LinkedIn Groups are just like Facebook Groups, but with more focus on the B2B space giving stats on group members’ data for accurate group overviews.

This is only the beginning of what is evolving to be one of the most interesting changes in social media of the last 15 years, so don’t be scared of the unknown spaces, explore them, and find a way to make these channels part of your business landscape.

@sixundergroundmedia @HaylsMears

Hayley x

Hair Biz Year 16 Issue 5 85

MOTIVATION! HOW TO CREATE IT AND KEEP IT

By Angeli Marie Shaw

For many, we get stuck in the ‘getting ready’ process, and simply never actually get started. Then there’s some of us that continuously get shit done, and the more we get done, the more it motivates us to keep going. So why are some of us constantly motivated, while others are not? The thing is, motivation isn’t something you just have. It’s something you must create, some of us have just mastered it better than others. If you are one of those who is struggling to find motivation, don’t give up! There are several things you can do to transform feeling stuck into energy and motivation!

So what strategies are there to help increase self-motivation? Here are my suggestions to ignite that fire!

1. Firstly, reduce that to do list and increase motivation by simplifying things: I’m a sucker for a to-do list. In fact, in the past, if you looked at my notes section in my phone, there were quite a few lists in there that I’d written over time, many of which were incomplete or unfinished. I’d tend to leave them there for a while to remind me to stop creating such lengthy lists, then they’d eventually go into the trash. A lot of things on my lists were so small and insignificant, that they didn’t need to be written down at all, I just simply needed to delegate and eliminate activities that didn’t motivate me to ensure I maximised my time. Once I started to do this I could then focus my energy on the more important tasks, therefore achieving more of my goals. It can be so hard to stay motivated with all the confusion and clutter I would create with my old way of writing lists, so I transformed complexity into simplicity by doing less, but essentially accomplishing more! And it worked! Try it!

2. Combine the smaller tasks: Instead of putting off all the small tasks, combine them and fuse your smaller tasks together. Instead of

listing ‘do stock control’ and ‘place stock order’ try listing ‘stock’. You still know what you need to get done, but your list becomes smaller and less overwhelming. Also, by simplifying your list, you can have a focused blitz, dedicating a morning, afternoon, or day to completing all the small stuff, but completing it all at once! Doing it this way actually frees up at lot of time and gives us a sense of accomplishment, which helps increase motivation.

3. Focus on what you HAVE achieved: Focusing on what we haven’t done or how far away we are from our goals is a sure way to kill motivation. In fact it can also cause procrastination! Increase your motivation by celebrating your success. Think about what you have achieved from a certain starting point such as for the day, week, maybe month. For example, you may have set yourself a goal of updating your policies & procedures manual and aimed to get it done within the month. After 3 weeks you’ve completed around half of the manual. Now there’s 2 ways you could look at this. One, is that you still need to complete the other half, or two, focus on the fact that you got half done. The second option allows you to celebrate what you’ve done so far, thus increasing motivation and keeping focus on what’s left to finish off.

4. Set S.M.A.R.T goals: a common term used by a lot of coaches, S.M.A.R.T goals really are just that, smart! (and for those that may need a refresh, S – Specific, M – Measurable, A –Achievable, R – Realistic/relevant, T – Timely). Regarding goal setting, you can increase your motivation by making them ‘smart’ ones. This creates carefully planned, clear and objective goals and also sets up a framework to follow. S.M.A.R.T goals mean you can clarify your ideas, focus your efforts, use your time/resources more productively and increase your chances of achieving what you want. How motivating is that!

5. Surround yourself with positive people: Your motivational energy will always be high when you surround yourself with people of a similar mindset, or one you would like to have and maintain. Think about your network and how you feel when you’re around certain people or groups. Now think about those that make you feel motivated and inspire you. Surround yourself with more of those! It becomes much easier to stay focused and motivated when around people like this. You’ll feel better about yourself, more energised and find it much easier to stay focused on your end goals.

Upon your own self-reflection, there are some things I’d like you to consider…

- Are you as inspired as you’d like to be?

- Are you continually learning new and better ways to do things?

- What have you learnt that you could put into practice?

- What’s self-motivating to you right now?

As previously mentioned, motivation isn’t something you just have. It’s something you must create. Believe in yourself and your ability to change, grow and make positive choices on your quest to be better, do better and live better. Test, experiment, try new things, believe that it’s possible to make new things work, to form new healthy habits and to create what you want in life. Believe this is possible, but most of all believe in YOURSELF, you’ve got this!

Love & Bliss, Angeli xxoo

Angeli is a Holistic Empowerment Coach, Mindset Mentor and founder of The Bliss Coach. To work with me in 2022, get in touch by visiting www.theblisscoach.com.au or follow us on our socials @theblisscoach to find out more.

88 Hair Biz Year 16 Issue 5

We all have our moments, even days where we feel stuck, unfocused, and uninspired. It could be due to overwhelm, stress, physical illness, or poor mental health, and like me, you’re probably looking at ways to increase your motivation, and keep it.

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UNDERSTANDING APPRENTICESHIPS:

THE FUTURE SUSTAINABILITY OF OUR INDUSTRY AND YOUR SALON.

By Sandy Chong, Hairdressing Keira Maloney, HeadHunter Recruitment

Hairdressing, in fact, has been on the skills shortage list for more than 20 years. Salons are desperate to employ more seniors and many approach other salons’ staff, offering more money and many unrealistic promises. Poaching staff from another salon does not fill a skills shortage. So, what can we do as a business and industry right now?

The AHC has been lobbying on behalf of the industry to Home Affairs to view hairdressing as a priority industry when it comes to immigration, plus consider hairdressing to be on a medium- and long-term skills list with a pathway to residency. A change of Government means re-lobbying our cause.

Until this happens, we must look at Apprenticeships and invest in the future of our business and the industry. There are many options when it comes to Apprenticeships or

training in the industry. Let’s look at some of our options and explain how the systems work.

First, Registered Training Organisations (RTOs) are the only colleges that can give a hairdressing student a qualification. In Hairdressing, our qualification is called a Certificate 111. Outside of a RTO, many individuals or businesses hold courses in the industry, but they cannot teach a Government recognised qualification. RTOs are TAFE or privately owned colleges.

SBATs are School Based Apprentice Trainees who are in year 11 and 12. SBATs study the Hairdressing Certificate 111 as part of their high school certificate, so there is a commitment to complete their studies and training. SBATs still attend school, however their school week is spent with 1 full day working in a salon and another at the RTO. Their time spent at the RTO is UNPAID, however the day spent at the salon

is paid at 25% above the 1st year wage. In other words, if they work 8 hours, you pay them for 10 hours. SBATs could also work extra hours on a Saturday or during school holidays.

At the completion of their training in Year 11 and Year 12, SBATs are a 2nd year Apprentice, and their Apprenticeship continues with you for the next two years. SBATs can be found at most schools. Speak to a careers officer at your local schools and let them know you are interested. The best relationships with SBATs are to make sure you communicate your expectations with the career’s advisor, the parents and the SBAT.

Whether a SBAT or a full-time Apprentice, their role in your salon is to LEARN. They are not employed as your cleaner. We lose 65% of our apprentices in their first year. Most of the feedback from these displaced apprentices is that all they did was clean, and no training

92 Hair Biz Year 16 Issue 5

Every salon owner’s challenge is finding staff who are productive, talented and complement your salon culture. In times such as now, finding staff feels impossible, whilst our industry is suffering from a dire skills shortage.

Australian

Council, and

was provided. It’s time to see apprentices as your future senior stylists and not your cleaner. In my own salon, 8 of my 9 senior stylists completed their apprenticeship with us. The other is from the UK on a Visa and has been with me three years and is waiting on her PR (Permanent Residency).

Hairdressing Apprenticeships are currently up 14% due to the investment in incentives for the Boosting Apprenticeship Support Scheme, which finished on 30 June 2022. However, our industry needs 4,500 new apprentices each year to fill our skills gap. 3,658 new apprentices were registered in 2021.

Incentives for a business when employing a full-time, part-time, mature apprentice or SBAT will be dependent on the dates your apprentice was registered. When you hire an apprentice, contact your local Apprentice support organisation to formalise the signing up and be notified of all incentives you and the apprentice are entitled to. These may be MEGT, Apprentice Support Australia, VERTO, Sarina Russo or Busy at Work.

Any apprentice who is “on trial” must be paid for their hours worked in your salon, whether it’s for four hours or four days. No time can be unpaid unless it is agreed Work Experience with a school. Work Experience would require paperwork from the school to ensure the student was covered by insurance whilst working at your salon.

Apprentices that are 21 years of age when they are registered as a 1st year are eligible for the Mature Apprentice Wage. If an apprentice turns 21 AFTER they are registered, then they are not eligible for the mature age wage. Mature age apprentices may be a higher cost to employ, however they are generally more committed to learning and training and are keen to be skilled as soon as possible.

The other option is TRAINEES. These are students who are attending a RTO and completing a part-time or full-time, self-funded course. To gain hands-on experience, Trainees need to work in a salon either as a volunteer or as a paid employee. Requirements of these courses may include up to 250 volunteer hours in a salon. A Trainee’s rate of pay is not based on age but is based on attending under 1,000 hours at college or over 1,000 hours. Please note, a student doing this course is a TRAINEE and is NOT attending a TRAINEESHIPthey are very different courses.

Employing a Trainee can be very successful for a salon and the student. The cost to the trainee to attend their course can be $15,000 - $20,000. This shows they are committed to learn and gain experience and often suits a

mature employee. They will be qualified within 18 months to two years. Once they finish their course, they will be a Graduate. The pay for a Graduate is 90% of a Level 3, qualified stylist rate. There is no Government incentive paid to a salon to employ a Trainee or Graduate.

INTERVIEWING APPRENTICES

While some would argue that you can never get a complete understanding of a person’s true character until they are working in your business, there are specific interview strategies that can help you understand the suitability of the candidate you are speaking to. Here are HeadHunter’s top tips for interviewing Apprentices or SBATs.

1. Be prepared

Job interview questions for apprentices are going to vastly different to those for an experienced hairdresser or someone that has been in the workforce for a long time. So, it’s important that you are well prepared with what you want to ask rather than going on the fly. Some basic examples could be:

· What is it that sparked your interest in a Hairdressing career?

· What is it about our salon that appealed to you?

· What does it mean to you to be a part of a ‘team’?

· What do you think it will take to be a successful Hairdresser?

2. Get them thinking Include some behavioural questions to learn about how they manage situations:

· Tell me about a goal you reached and how you achieved it?

· What is a challenging experience you have faced, and how did you overcome it?

· Describe what you think your day-to-day tasks and responsibilities might be in this position, and how you will manage them?

· Share how you stay motivated when doing repetitive tasks, day in, day out?

3. Don’t just listen, watch.

Keep an eye on their body language and eye contact. They will likely be incredibly nervous, and it will show, but that’s okay. What you’re looking for is whether they are trying to connect with you - and this is a very important skill for them to bring to a position where they will likely be interacting with clients all day.

4. Give them the 4-1-1

Give a very realistic break down of what their apprenticeship is going to look like, both short term, and long term. What will their first few weeks be like? What can they expect to learn in their first year? What will their day-to-day responsibilities be? What are your expectations of them as an employee? Break it down, don’t glamourise it too much, and give a realistic insight into what to expect.

5. Pop Quiz

Once you have given the breakdown, quiz them on what they have just heard in order to:

a) Find out if they were paying attention and

b) Gauge if the role was what they expected or not.

• Based on what I have described, what excites you about this role the most?

• What excites you the least?

• Is what I have described in line with what you expected the role would be like?

6. Try to cut them a LITTLE slack

For many Apprentices, especially SBATs, this is possibly their first experience with entering the workforce. Make sure you provide them with some constructive feedback and positive reinforcement, regardless of what the outcome may be.

Investing in an apprentice is an investment in your salon’s future!

Hair Biz Year 16 Issue 5 93

HOW A DENTIST SAVED $141,000+ ON HIS LEASE RENEWAL!

By Kelly Cunningham, Your Leasing Company

Did you know that you should be reviewing the market rent and negotiating your rent before you renew it? Are you aware of all the other areas that you can negotiate to improve your position on your property lease? If this has raised your interest, please read on…

BACKGROUND

Peter* has been leasing his dental practice in a popular regional shopping centre in NSW that is owned by a large corporate shopping centre owner for eight years. Peter was apprehensive about signing a new Lease, as he wasn’t sure he could afford the new rent being asked by the Landlord. He wanted to stay in the current location, as his business was established, but was scared of the higher annual rent.

Peter received an offer from the Landlord’s leasing executive, which included another rental increase of 5%. The leasing executive had also visited his practice and encouraged him to sign the offer, since the increase was minimal and it has been increasing by 5% annually already anyway, so it shouldn’t be a big deal. Sound familiar? … Maybe you’ve experienced this yourself? …

A Lucky Break for Peter

By luck, Peter came across a Tenant Representative. These professional service advisers specialise in all things to do with commercial lease negotiations. They conduct these negotiations on a daily basis and play the same game as the Landlord, removing the anxiety around what the rent actually should be. They step into the Tenants shoes, removing any risk of Peter being pressured or coerced into something which wasn’t fair.

The Tenant Representative has access to the same market data as the Landlord, allowing them to negotiate with the Landlord as an even player at the table, removing any power imbalance the Landlord had over the Tenant. In this case, Peter happened to come across Your Leasing Co at just the right time.

After a phone call with Peter, Your Leasing Co had a detailed understanding of the situation and Peter’s objectives for his new lease.

Your Leasing Co stepped in to act on behalf of Peter and after an initial conversation with the Landlord’s leasing executive, it was clear that the Landlord highly valued Peter’s dental practice and the service that Peter’s business bought to the customers of the shopping centre. Once challenged by Your Leasing Co, the Landlord was actually open to a discussion about the terms and the negotiation commenced.

Peter was relieved that he now had an experienced leasing expert on his team, who he could rely on to act in his best interests and negotiate on his behalf, to reach an agreement which was affordable and aligned with what was happening in the market, rather than simply agreeing to ANOTHER 5% annual increase. He could go back to focussing on his business and not be worried about the lease expiry coming up.

Your Leasing Co were successful in negotiating a very favourable commercial outcome for Peter.

Peter’s Starting Position

Peter’s starting position was a very straight forward renewal deal, in the favour of the Landlord! The rent was going to “just” increase by the “standard” 5%, so it should be finalised quickly. As a side note… a 5% annual increase equates to just under a 30% compounded increase by the end of a 5 year lease.

Peter’s Final Position

Your Leasing Co were able to negotiate the following deal …

• A rent saving of $135,265 over the 5 year term of the lease, a 22% reduction from the current rent, compared to a 5% increase in rent that the Landlord was asking

• A resultant saving of $6,330 in the promotions levy

• Total savings and value of $141,595 over the term of the lease

Additional Benefits and Value Negotiated

Other elements of the leasing process that were successfully negotiated are ...

• Additional Option Terms. Securing further tenure through the use of options. This is a great way to ensure control of the space without the extended commitment. Following the initial five year term, Your Leasing Co secured two further terms of three years, securing the premises for a total of 11 years if desired.

• Extension to Usage Clause. Extending the proposed usage clause to include other associated services is a great way to allow for growth and other revenue streams through the practice. Your Leasing Co negotiated this, as well as negotiating that if there was a sublease of some of the space within the premises, the Tenant was not required to gain Landlord consent for such a sublease, enabling the process to be very simple and

free of red tape.

• Fixed Rent Reviews. Securing a fixed percentage for the annual reviews provides certainty for your cashflow management. The Landlord had proposed 3% or CPI, whichever is greater. Up until recently, this would result in a cap of 3%, however, the CPI rate is currently around 6% and is very fluid, proving to be very unpredictable for those who are using this as their method of review. Your Leasing Co negotiated a fixed 3% increase annually.

• No Personal Guarantees. Personal Guarantees are normally a pre-requisite for most commercial leases. Negotiating the removal of the existing personal guarantees that had been in place for eight years, means that the security over the premises is limited to the three month Bank Guarantee only and the directors of the company did not have any personal exposure to risk over this premises.

• Signage. Signage opportunities on the building are important and are often only provided to Tenants for an additional signage rental. In this case, signage opportunities were negotiated with no additional fees payable.

Peter was thrilled with the savings and additional benefits that were negotiated. He was also relieved to be able to hand over the stress of negotiating to a professional who knows the market, is able to unemotionally and commercially assess the deal and match the Landlords leasing executive in experience and knowledge, providing him with confidence and an outcome that he couldn’t have achieved on his own.

Your Leasing Co. specialises in representing Tenants and negotiating lease terms for Tenants. If you have any questions about negotiating the best outcome for your renewal, you can call Kelly Cunningham for a free, no obligation conversation and a free lease review on 0419 001 093.

*Our clients name has been changed to protect privacy.

Hair Biz Year 16 Issue 5 94

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ARE YOU AN AVOIDER WHEN IT COMES TO RUNNING YOUR SALON?

By David Watts, The Zing Project

One of the most common things I find working with salon owners is avoidance. It shows up in different ways, although I can tell you that burying your head in the sand does not make your problems go away.

It doesn’t matter if you are avoiding a tough conversation with a team member, doing the bookkeeping, or reviewing your prices; dodging the inevitable generally leads to greater problems down the track and it will leave you feeling more overwhelmed.

Realistically avoidance is about changing your behaviours to escape thinking about something or to stop yourself from feeling a particular way, it is your mind trying to keep you from feeling uncomfortable. Sometimes you do this intentionally, however it can also happen unconsciously.

Unfortunately, it is detrimental to put things off. Often you will not stop thinking about what must be done, your stress levels will stay elevated until you get it done, this gives you the opposite feeling of what you were trying to achieve.

When your stress levels elevate your brain power decreases and it becomes even harder to tackle the tasks at hand. You start missing things, get frustrated and will generally struggle in other areas of your work too. The more you add to the list, the less time you will have to complete things, then you start to wonder if you will ever “see the light” again.

So how are you going to change your behaviours?

1. Just Do It

Easier said than done, but it is one of the best things you could do. If you bite the bullet and get it done straight away it is gone forever. You get to celebrate the win of completing the task and then you may also feel more confident to smash things out in the future. This is a courageous way to handle things.

When it’s done you may realise the temporary discomfort you felt was not as bad as you predicted it would be. You cannot grow with getting uncomfortable and the more you practice pushing your boundaries the easier it becomes. You will be fine; your world will not collapse around you.

If you are avoiding conversations, then it is important to recognise that you are significantly increasing the chance of making the situation worse over time. As the saying goes, “rip the band-aid off.”

2. Recognise your behaviours

If avoidance has been a feature of your life for a while, it will be a harder habit to break now.

Look back and think of times when you have procrastinated or avoided a conversation in the past. Remember how you felt, take note of what was going on in your mind, the stories you were telling yourself. This will help you catch yourself out in the future.

If you are conscious about what you have avoided in the past, you can catch yourself out in the future and take more direct action. Replacing your unhelpful behaviours with more positive ones will change your performance dramatically.

3. Make a Plan

Putting some structure around your tasks means you don’t have to rely as heavily on selfdiscipline to get it done!

Get it in your calendar and respect the boundaries your calendar provides. Stop scheduling just the obvious things and start giving your tasks some dedicated time. Changing your behaviours cannot happen by hope, you need to give yourself a solid structure to succeed.

When planning you can also look at breaking down your task into smaller more manageable pieces. Taking small steps will get you started and in time you will complete the entire task. Personally, I do this with most my work and it makes me feel extra efficient. The ideal time to work on a task is 20 – 30 minutes, most of us are looking for a distraction after this.

4. Learn to Feel Uncomfortable

You would have heard “get comfortable feeling uncomfortable” a thousand times before, because it is a cold hard fact. Pushing through the moment where you want to put something in the too hard basket is your first step to creating new healthier behaviours. Sitting in your discomfort and observing how you feel will help you understand it is not disastrous. Begin to take notice of your breath, your feelings, and your surroundings, with practice you will feel more in control and less likely to avoid those tasks you put off. Implementing some of the other strategies in this article together with embracing the discomfort you experience will be powerful. The other tip here is when you are feeling

uncomfortable and wanting to jump away it is the perfect time to lean into your support networks.

Don’t Overthink It

Stop thinking and start doing is an awesome strategy to take control of your mind and stop putting things off. When you spend your time thinking about what needs to be done you can easily end up more lost than you were to begin with.

You have more control over your thoughts than you give yourself credit for. Constantly predicting situations in your mind is a habit that you have fallen into that you can learn to change. This is about you taking charge and starting to live more in the moment.

If you start living in the moment you will be happier, more efficient and be a more positive influence on those around you. You will not eliminate the negative emotions you experience but you will have more control of how they affect you day to day.

Something To Finish On

You are a powerful person, you have it within you to succeed, you must look beyond the things that are holding you back. Removing avoidance behaviours from your life will have a critical impact on you, your business, and your team.

I have said on these pages before that business is an extreme sport and as such you need to train yourself constantly to keep up. A lifetime of habits will never disappear overnight, but continuously working on yourself will pay dividends a lot faster than you expect. Lifelong learning is a beautiful concept, and YOU are worthy of more.

David XoX

A salon owner and support coach on Team Chrissy – The ZING Project, David has a diverse background in sales, marketing and operations and is passionate about improving the professionalism of the industry. Contact David via email davidsc@zingcoach.com.au or DM on Instagram @davidwatts_zing

96 Hair Biz Year 16 Issue 5

FINDING YOUR JOY AS A BUSINESS OWNER/MANAGER!

By Jenni Tarrant

How often do you think, ‘Why am I doing this?’ Wouldn’t it be easier to just work for someone else, just cut/ colour hair, get a wage and go home without all the additional stress? You’re not alone. I am more than happy to raise my hand and confess I have felt that way on many occasions - especially over the last few years.

Let’s take a moment to do an easy exercise to allay these frustrations when they happen. Take a moment to grab a pen and some paper, go to a space where you feel comfortable and won’t be interrupted for ten minutes or so.

Imagine you could wave a magic wand and have everything you dream of as a business owner. No limits and no judgement, just keep writing until you can’t think of anything else. Close your eyes and imagine what your salon would look like when everyone is working well: clients are laughing, everything is clean, and the interior is exactly what you envisioned. Remember you don’t have to see it like a picture because everyone imagines differently. Open your eyes and write it all down - every detail you can, no matter how small.

What do you hear in the salon of your dreams? What does your coffee taste like? What is it served in? What can you smell? Is it fresh? Can you smell essential oils or another aroma which delights your team and clients when they enter your door? Write it all down. Again, let your imagination run wild.

Now let’s get to your emotions in this ideal salon space. Think about how it feels in your body to create this business. Everything you imagined in your vision has come true. Feel the relief, feel the gratitude, feel how light and unburdened you are, and feel the joy that

comes with knowing your efforts have been rewarded tenfold. Breathe in and really let yourself experience it in your body. Write these feelings down.

What you have in front of you is a framework for the future of your business. It is your goal blueprint to work towards and ultimately defines your work joy. Let’s take the next step and refine your list. Circle the words that capture the essence of your vision and group them in up to 10 umbrella categories. If you got this far, you are clearly wanting to move forward in your business. Go you!

Rank these categories from one (most important) through to your last grouping. Overwhelm can stop us in our tracks and tempt us to grab our doona, so I want you to focus on group number one and write the heading on a blank page. It is your first step in finding your work joy. Write between five and 10 small changes you can start with

immediately. For example: A fresh and spacious salon might mean: removing unnecessary clutter; spring clean one station/basin at a time; or moving furniture around.

If your first category is correcting a poor team culture, remember the saying: ‘The fish rots from the head down’. Your behaviour directly translates into the benchmark of what your

team sees and does in your business. Whether you are consciously modelling the values you want in your salon and contributing to its success, or working blindly and potentially leading your team to failure, the choice is yours. Stop gossiping, stop whinging that things are hard, start taking responsibility, saying sorry if you stuff up. Be the person you want your team to be.

We all deal with difficult team members, bills, long hours etc and this exercise may seem like just another task, but have you ever noticed that when you’re moving towards something big and exciting, the little things don’t matter as much? Straighten your shoulders and lift your chin to instruct your body you are moving forward instead of hanging your head and feeling burdened.

The more you achieve small steps in category one, the more momentum you will get when you move on to category two. You can’t change your results without changing your choices and actions, right? Let’s make achievable changes that will progress you toward your blueprintwithout weighing you down. We can’t control anything except ourselves. Bottomline, don’t beat yourself up when things seem tough - you are human! Do remember that every moment is an opportunity to make a choice, make your choices count for a joyful future.

MANAGING YOU (AND AVOIDING BURNOUT)!

By Kym Krey

Often managing with fewer staff on our team, and our existing staff wanting greater work/ life balance and more flexible lifestyles, we can feel like we are trying to do more and more with less and less, jumping more hurdles each week than ever before.

So, who is holding this altogether? You.

You have a business to run, bills to pay and a team to lead, and they’re all relying on you. At times the sheer responsibility can feel overwhelming., even for the most capable and determined.

Now, most small business owners I know are made of sturdy stuff. We can push through hardship with the best of them, but the reality is that it does come at a cost.

There’s a drain mentally, emotionally, physically, financially. In short bursts, most experienced owners will do what it takes and worry about themselves later, but when ‘later’ doesn’t come…something has to give.

When that holiday you’ve been promising yourself for 2 years now is postponed for the 4th time, when your long weekend plans are shelved because you have staff off sick, or when

you sacrificed sleep and exercise somewhere in the blur of all this and haven’t quite got back into routine… the body, at some point… says ‘No’.

We can’t continue to do that forever, so ‘pushing through’ is not a long-term solution. Yes, there are still challenges in your business, but the reality is that this isn’t likely to change anytime soon, so ‘waiting for it all to settle down’ is a dangerous fantasy.

It’s time to learn to dance in the rain.

As the key person in your business, you are pivotal to its long-term success. You are the most important resource in your business. This is not the time to be a martyr. This is the time to be smart.

Hustle culture may have got you to this point, but it will also wipe you out of the game if you don’t recognise what’s happening and choose differently. Allowing yourself to burn out, as well as devastating your health, will have enormous upheaval on your business.

Over the past couple of years, I’ve observed this firsthand working closely with coaching clients right across the country. As staff repeatedly

called in sick, needed time off or generally took the measures they needed to protect their own mental and physical health, it often came at the expense of our owners and managers. You were the ones keeping the wheels turning and picking up the slack.

As the months rolled on, I saw exhaustion set in. Mental, physical, and emotional. You desperately wanted to stop, slow down or take a break… but felt it wasn’t an option and I saw the fatigue in your faces. I wanted to help. Over the last 12 months, I’ve taken a deep dive into the science of high-level performance, recovery and avoiding burnout to understand what we need to know to also look after ourselves in challenging times.

After many hours of webinars, online programs, books and video resources, here’s what I learned:

When the research was done on elite-level performers in the worlds of both sports/ athletics and business, the data was very similar. To operate at the highest levels, you will deal with high-level challenges, and push yourself to limits at times, and your body can achieve incredible things, but the key is in the recovery.

98 Hair Biz Year 16 Issue 5

Do you feel like you’ve been stuck on overdrive for the last few years? Whether you’ve settled into the ‘new normal’ with a new routine, or you’re still juggling like a circus act, the fact remains that things in business still aren’t smooth sailing.

We must prioritise recovery. We must allow ourselves to stop, pause and regenerate regularly, so we can dive back in and go again. These are the 6 key elements proven to support your physical and mental wellbeing, resilience, recovery, and general self-care.

1. Prioritise your SLEEP. A cool, quiet, darkened room is essential. Turn devices off an hour before sleep, use blue blocker glasses to prevent disruption to your sleep cycles from computers and devices (www.baxterblue.com. au are awesome!), and try to maintain the same sleep & wake times each day to support your circadian rhythm. Develop a wind-down routine that signals to your brain that you are preparing for sleep.

2. Schedule RECOVERY. Book out a long weekend/extended break every quarter. Don’t ‘wait and see’ if you can get away. Lock it in as a priority- a big rock- and don’t move it! Do it at the start of the year (or do it now!), months or a full year in advance, and book everything else around it.

3. Switch OFF. It’s time to put a big red line through your diary. Arrange at least 1 day each month when you have nothing to do, nowhere to go and are free of schedules and commitments. It might be a family day, a trip to the beach, a spa treatment, the luxury of just reading a book or even just a day where you allow it to unfold

as you feel. Because our working lives are ruled by time, schedules and appointments, finding the ‘off button’, even just one day per month, works absolute wonders.

4. Daily ROUTINE. What’s the favourite part of your day? That 10 minutes in the morning with your first coffee before the kids wake up? Your morning walk with a fun podcast? Running yourself a bath at the end of a long day? 15 minutes meditation before you go to sleep? Whatever it is, take a few moments every day to do that thing every day that calms, refreshes or re-energises you. This is preventative medicine. Prioritise you.

5. MOVE your body. Sweat, walk, run, ride, dance, skip... whatever floats your boat. Just move. Those endorphins are key to relieving stress, clearing your mind, making you feel good and setting you up for an awesome day.

6. Eat CLEAN. Your body needs to keep you going, particularly under pressure. Respect it. Feed it consciously. Ditch the energy drinks, the sugar, the caffeine, the processed food. Treat your body like the Ferrari it is. An hour or so of meal prep on a day off will set you up with a fridge/freezer full of healthy, tasty, nutritious food to get you through the week or utilise a healthy food delivery service and put your feet up. Either way, your health is too important to sacrifice to fast food and junk. Plus, going all

day without food kills your energy, crashes your blood sugar and sends cortisol levels soaring. Hello weight gain and insomnia! Get organised and fill your work fridge with the good stuff.

There’s no avoiding that business can be demanding, and you will need to draw on all of your resources to get yourself through a crisis, but just like a bank account, you can’t only make withdrawals. You’ve got to ensure you make regular deposits by prioritising the steps above, so you have a good, healthy balance in place to draw on when needed.

You’re in this for the long haul. This is about learning to manage ourselves in the same way we must learn to manage our team, our finances, or any other element of our business to ensure that we have the energy, the clear thinking, the physical and mental resources we need to steer your ship successfully.

Do it now.

Kym Krey is a salon industry veteran with the runs on the board to help you get real results. She’s the gal you’ll want to have in your corner when things get rough or when you’re planning that next big, scary jump. Reach out at www.kymkrey.com.au or kym@kymkrey. com.au

Hair Biz Year 16 Issue 5 99

GROW YOUR OWN … & GROW AS WELL!

By Kerrie DiMattia

We’ve all been there, there’s not a salon owner I’ve met that hasn’t hired a nightmare apprentice or two over the years & yes, I can fully understand the hesitation you might feel heading down that rabbit hole again….

But let’s face the cold hard facts - What choice do you have if you want to grow your business?

Notice I said GROW- not just exist!

Harsh? Maybe, but not meant that way, all I mean to say is this, with the shortage of qualified stylists out there at this point in time you have limited choices, you either keep our industry alive by nurturing some fresh new talent or you just do what a lot of salon owners are talking about doing & that’s work with what you’ve got while you can & when that’s no longer an option just shut up shop!

For me, that’s simply not an option, plus I like a challenge!!!

I’ve just taken on 3 new apprentices all under 18 & I can tell you hand on heart that I’m so bloody excited to peel back the layers & find out just who they are & where they are heading!

Now in saying that, not all apprentices are just out of school, some come on board as mature age so to be fair I’m going to generalise in the 16 - 30 age bracket here just to get my point across.

They usually have strong values as well as strong opinions, they are passionate about things like sustainability & human rights, they are tech savvy because it’s the world they’ve been born into, & they know no other, they are self-aware, a little self-centered even, driven & focused with an exact picture in their head of what they expect from this journey.

Some are even a complete PAIN IN THE ARSE!!!! and now some of you are thinking WTF! It sounds like I’m sabotaging my own argument & that Rabbit hole is now DEFINITELY somewhere you are hesitant to go…. but honestly these are all points I see as positives & I promise you if you read on, I may just convince you to feel the same way!

WHAT IF THEY ARE WORTH IT?

WHAT IF … your new hire is the change or the difference you’ve been looking for, WHAT IF they are a game changer for you, your salon & your team?

As an employer & a coach I’m all about adapting my thinking to today’s new landscape, I work hard to understand today’s apprentice of any age & my mission in life is to entice & encourage

people to choose & grow within this industry, to stay motivated behind the chair & hopefully to go on to be a salon owner themselves one day & repeat the process!

And to be honest if just one salon owner struggling with getting qualified staff reads my ramblings & considers hiring an apprentice then I will have achieved my goal… & for that I am grateful.

Let me tell you my top reasons for investing in apprentices: - Not in any particular order!!

1/ It takes you on a journey, not just the new hire but the whole team, it’s a team sport! Everyone should play some part in the growth of your apprentices from Induction to team training, even in a small way. They say it takes a village to raise a child, well I believe it takes a team AND benefits a team to raise a motivated & inspired apprentice!

2/ Apprentices are FRESH! They don’t come with any bad habits (not industry ones anyway) Not only can you train them your way, to suit your business but you can tailor their training to fill current and future skills gaps. They are curious & enthusiastic - Don’t kill that enthusiasm, embrace it, its infectious!

3/ They speak the language of today, they understand today’s consumer & they can relate! They are updated NOT outdated in their thinking & whilst it’s definitely up to us, the salon owner to teach them the skills they are there to learn, it’s important not to forget that we can also learn a great deal about today’s client & culture from them!

4/ They improve your Bottom Line! With some incentives available, training new apprentices is cost effective, don’t waste the opportunity, put your effort into them early, train &

mentor them well, often, & from day one, they represent YOU & YOUR BRAND & they could just be your next superstar!!

5/ By hiring an apprentice, not only are you are helping our industry & our economy to recover but research shows that consumers are often impressed by the fact that you are committed to helping young people. This could mean them choosing your salon over another to spend their money in.

So, in a nutshell, It’s an excellent way to future proof your business & its cost effective. All that remains now is for you to pull on your big undies & dive back in to taking on a newbie or two, I promise you even if it comes with some headaches & they almost always do in some way it is right here, right now the only way to improve the future of the Hair industry. The bonus here is not only do you get to give back to an industry that has given so much to you, but on a personal note I’d like to add that investing in growing my own team from the ground up keeps me fresh & in the game & I wish nothing less for you.

Salon owner with 40 years in the industry & Business Coach for Total Coaching Academy Kerrie DiMattia would love nothing more than to help other salon owners bridge the gap between the ages & build themselves a dream team. Contact Kerrie via email kdimattia@westnet.com.au

Kez x

100 Hair Biz Year 16 Issue 5

Apprentices…. often just the word alone if you’ve had a few shockers can send shivers down your spine & invoke a hard NO when approached to take one on.

HOW TO MINIMISE LAST-MINUTE CANCELLATIONS THIS WINTER

By Tamara Reid, Timely’s Head of Partnerships.

Are last-minute cancellations at an all-time high in your salon? You’re not alone. Here’s how a deposit policy can help you steady the ship and protect your revenue during these topsy-turvy times.

As we enter year three of the pandemic (but who’s counting?) it’s become clear that the business impacts of Covid aren’t going away, they’re just changing.

While Covid rules and restrictions might have eased, case numbers are still high. Plus, this year the flu is back with a vengeance, which has meant that the number of last-minute cancellations from clients experiencing flu-like symptoms has skyrocketed.

Cancellations are more than just annoying for business owners; they can have a big impact on your bottom line. If you own your own business, the buck stops with you. It’s more important than ever to protect your revenue and sometimes, you need to be your own superhero.

There are steps you can take to safeguard your revenue – and the most effective step is to request a deposit on booking. Businesses that take a deposit reduce their no-show rate by 55 per cent – so we know this option works. The good news? Salons that use Timely Business Management Software can use TimelyPay to set up deposits and automate the booking process.

REVISITING YOUR DEPOSIT POLICY

When it comes to deposits, the theory is this: that by asking a client to put down a deposit on booking (somewhere between 10 and 70 per cent of the total price) you’re protecting your cash flow in case they don’t show up. At face value, deposits sound great (and that’s because they are great, but more on that later); yet many business owners feel anxious about introducing a deposit policy because they don’t want to a) create more work or b) upset their clients.

Requesting a deposit can reduce no shows by weeding out clients who aren’t committed to their booking. “I like taking a deposit because it protects my income,” says Emily Harper, founder of Brows by Emily Harper, who introduced a deposit policy and hasn’t looked back. “I’ve found that people only pay the deposit if they are serious about coming. Since implementing deposits, I hardly get cancellations and when I do it’s always for a legitimate reason.”

THE MORE DETAIL THE BETTER

If you decide to go down this path, you’ll need to double down on the details. Do you want to implement a flat fee deposit, a percentage per service or a combination of both? From

there, you’ll need to decide whether you take a deposit for all services or just the top-tier ones. And what would you consider a reasonable time frame for a client to cancel or rebook an appointment (i.e. 8, 24, 48, 72 hours)? How much would you charge per late cancellation?

COMMUNICATION IS KEY

Whether you’re implementing a deposit policy for the first time or updating an old one, you’ll need to let your regulars know that your process has changed. You could do this via your website, social media or at the time of booking. If you don’t like the word ‘deposit’, try flipping the script by labeling this payment as a ‘booking fee’ instead.

Steve Moore, business coach at BOSS - Bring On Salon Success and co-founder of Moore Beautiful, says that his team will speak to a client ahead of their appointment to secure the allocated booking fee.

If you need a script, the conversation usually starts like this: “Because we value your time and ours, we do require a $50 booking fee to secure your appointment, is that okay?” You can then reassure clients by telling them that the fee will be deducted from the total cost. “Most clients love this as it means they have to pay less on the day,” Steve shares.

While there will be a transition period at first, your clients will get used to your salon’s new policy. “The fact that we take booking fees is now so ingrained in our guests that they usually have all their details ready before they call us to make an appointment. Booking fees are an industry standard now and guests are already prepared to be asked to pay a fee to secure their appointments.”

THE LEGAL SIDE OF THINGS

What do you need to know, legally-speaking?

Rochelle Castro from RC & Co Lawyers says you’re well within your rights to enforce a deposit policy. Here, she shares a few words of wisdom:

On the unlikely event of losing a client: “Business owners should not worry about losing clients by asking for a deposit… Not only is this practical, it is also fair for a service provider to require a deposit upfront.”

On what to do if a client does not show up: “It is important that business owners communicate to their clients why the deposit is being made and what would be the reason why part of the deposits may not be returned.”

On communicating your policy clearly: “A deposit policy is useful to a business owner if it is succinct, to the point and it is communicated to a (potential) client clearly and prior to providing the service.”

SETTING YOURSELF UP FOR SUCCESS

Timely-powered businesses can automate their deposit policy at the booking stage. Timely allows salons to take online bookings and secure deposits either through their website or social media (Instagram and Facebook).

Businesses with TimelyPay have complete control over how they take deposits. They can choose which services require deposits, set flat booking fees, charge a percentage or require full payment up front; they can even ask clients to save cards securely into their Timely account - there are a range of flexible options to suit any type of deposit policy! The client will be prompted to make a payment to secure their appointment, then they’ll pay any outstanding balance on the day of their service.

We could have never predicted how the Covid pandemic would continue to impact beauty businesses in 2022. However, what we do know is that technology can help us weather the storm. Is it time to revisit the deposit policy for your business?

Hair Biz Year 16 Issue 5 101

FIT FOR BUSINESS!

By Phil Smith

As one of the most respected names in the hairdressing world, Phil Smith has built salon empires, launched multi-million selling haircare ranges and won countless awards for his business acumen. Here, he tackles your most pressing business issues...

“My salon is growing and I’m wondering if it’s crucial to offer an in-house educational programme or if external training and education is a better way to go about offering advancement opportunities for all the team.”

PHIL SAYS:

“First of all, I’d say well done to you for recognising the importance of implementing a dedicated structure for education as your business grows. Too many salon owners seem to have disregarded it over the last decade or so. Sadly, loyalty is all but lost with this attitude. Put simply, hairdressing will only continue to thrive if we all step up and take responsibility for the ongoing training and development of our employees. Education is the foundation of building a solid and committed team who feel engaged and fulfilled in their work. For me, I believe education should be multi-dimensional, consistent and delivered at every step of a stylist’s career.

Variety is key

In my business, most team members attend two external courses a year as a minimum. They are given the opportunity to go to a leading academy where they receive some of the most interactive, relevant education money can buy. In addition, our in-salon education works alongside. This is where the team get the most frequent, hands-on training, which is hosted by a different team member each time so everyone gets to share knowledge and be inspired by their peers. We also have external educators that come in routinely to make sure we’re upto-date with the latest techniques. I believe you need to offer all of the above. Even our most experienced stylists would say that you never stop learning. It’s worth remembering that once your junior members have completed sufficient training, they can then become educators themselves and inspire your next generation of recruits. So not only is it a renewable cycle, it’s a great way of paying it forward.

Reap what you sow

Rather than worrying about the risk of investing cash only to then lose team members, I always say the only way to survive is to educate. A turnover of team members is a huge source of frustration but it’s also a reality and it shouldn’t discourage anyone from taking the time to develop a proper training programme. A solid route for progression and development is actually more likely to help you motivate and in turn hold on to talent. New and developing stylists are drawn to salons that offer quality education and room for growth. Most importantly, we have to be respectful of each other. Too many salons are not training anymore and then poaching qualified staff by offering greater incentives. That’s the beginning of the end if we carry on like that.

Education boosts your salon’s reputation

You will only be able to offer your clients a first-class service if your team are up-to-date on new techniques and stay at the cutting edge of their skillset. Yes, education requires time and budget but the rewards are well worth it. With the rise of social media, clients are becoming ever more aware of hair trends and tastes are changing more rapidly due to unlimited access to information. Look at the rise of Balayage and freehand colouring as an example. Pay attention to new trends and jump on the

chance to explore education or training that teaches your team the skills to deliver results. You can’t be complacent. Staying educated is the key to staying competitive - it strengthens your brand and keeps your clients happy.

Better trained is good for business

When recruiting, make it clear to new employees that a solid educational structure is the backbone of your business, It will help you attract the right kind of talent. Education should follow a clear pathway. You should incentivise your team by telling them that as the quality of the hair they produce increases, so too can their status in the salon as well as the prices they can charge. From your point of view, build education into your annual budget and classify it as a viable business cost. Commit to it and plan it out. And remember, nobody gets better by standing still. Keep pushing your team forward and your business will continue to grow. It shouldn’t be a choice, it’s a responsibility we all have to share.

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Phil Smith

TOGETHER WE CAN MAKE HAIRDRESSING GREAT!

By Nicole Inskip

Most people associate sustainability with the environment, but there is so much more to it. According to the Oxford Dictionary, sustainable means: “able to be maintained at a certain rate or level over a period of time.”

If the last few years have taught me anything, aside from how resilient I can be, it’s that the hair industry in Australia is extremely fragile. We are under-staffed, heavily reliant on migrant workers and very few apprentices are seeking a long-term career in hairdressing; Of the apprentices that do sign up, 68% leave in their first year.

Alarm bells started ringing for me in 2020, when all of the skilled workers left Australia to go back to their home countries; many salons in Australia were looking for staff at the same time, and this continues even now. This got me thinking, what attracted me to hairdressing 19 years ago, and is it still relevant? If I were looking for a job, what would attract me to a salon?

I sat down and wrote an honest list of things I love about my job, and the things I don’t like about my job. I also surveyed my staff to find out how they currently feel about their roles, and had discussions about past workplace experiences. These findings highlight common themes and core issues within our industry that MUST change in order for us to attract employees of the future.

So, what do our staff want?

LUNCH BREAKS

It is common knowledge that hairdressers “inhale” their lunch, usually in a 3-minute break out the back while their next client is waiting and sometimes don’t eat lunch at all. The process of digestion is extremely important to how our bodies feel, and whether our energy levels are maintained throughout the day. Eating too fast can cause indigestion, gas, bloating and fatigue. Long term noshing has been linked to high blood pressure, increased belly fat and high cholesterol. Prioritise 45-60 minute lunch breaks for your staff, they will be happier, healthier and feel valued. Healthy staff use fewer sick days!

BALANCE

We all deserve a healthy work/life balance, and these days it is more of an expectation than a request. Numbers suggest that a hairdressers optimum booking capacity is 70%, and anything over that is where we become unproductive.

Try factoring this 30% into your rosters by giving staff an extra day off a fortnight/month. Flexibility will allow them a sense of freedom in their roles. Productivity will go through the roof while they are at work. This will also breed loyalty as your employees will feel looked after.

WELL-BEING

Team building events are an important part of any successful salon, however, the old approach of taking everyone out for a boozy dinner after a long week at work can have dire effects on the mental health of already exhausted staff. Why not try a healthy way of connecting staff and helping them relax their nervous systems at the same time?

At Session Hairdressing I run quarterly wellness days for staff. We start the day with a wellness class such as yoga, we share a nourishing meal, and then I lead them on a journey of where we are going for the next 3 months in the salon. The staff are happy, relaxed and pampered, as well as understanding the direction the salon is moving in. Events like this provide a safe sharing space for your staff to put forward their ideas.

TRAINING.

Hairdressers are creative people who want to be inspired. Without inspiration we become bored and stagnant. Our industry moves so fast with new hair trends that there is never a shortage of content to teach even the most experienced hairdresser. Team training will reinvigorate your staff with new inspiration and creative colour techniques. You can also try sending one staff member to a course and have them run

an in-house salon education session, which will boost their confidence in leadership. Instagram is a great source of free content from some amazing hairdressers, a lot of these stylists also offer in salon team training to share their talent with the industry. Some of my faves are @michaelkellycolourist and @pipsqueekinsaigon.

GROWTH OPPORTUNITIES

It might shock you to know that the top reason people choose what salon to work for in 2022 is not pay. In fact, across all income levels, the top predictor of workplace satisfaction is the culture and values of the organisation, followed closely by the quality of senior leadership and the career opportunities available to them.

Human beings are hard wired for growth, we need it in order to live happy full lives, therefore, we must offer growth and succession within our salons. I encourage you to connect with your staff individually to understand what it is they are striving for in their careers, and pave a pathway to get them there within your salon. A long-term staff member with a consistent clientele is an incredible asset.

The happiness of ourselves and our employees should be our top priority. Happy staff are productive, which means clients are happy and business is good.

If you would like to build a sustainable business, reach me at:

nicole@sessionshairdressing.com.au

Nicole Inskip

HOW TO TAKE CONTROL OF YOUR TIME!

By Estelle Carroll, The Zing Project

Because just like I WON’T give you a marketing strategy until you have plugged up the holes in your business and I’m confident you are going to keep the clients you already have, I’m not going to give you 5hrs extra a week until I know you are going to do something good with them.

I could bet if I gave a lot of people 5hrs extra each, nothing much would change until you know the strategy, I’m sharing with you today.

MY STORY

I’m a salon owner from a regional area and it has always been very important to me where my time was spent.

My parents both worked long hours, one on our dairy farm and the other in our Hair and Beauty salon.

I’m so thankful for all the opportunities they have given me throughout my life.

My mum is an anxious person - so she sent me to theatrical, singing and speech lessons so that I would be confident - because she wasn’t. By doing this she wanted to guarantee I was confident to speak on stage, hold a conversation and do all the things I would love to do with my life without limits.

And I am - thanks mum and dad.

This is what we do as parents. We want to make sure our children have greater opportunities.

I do the same for my children.

Time is a precious commodity

You might hear people say “Oh your kids are young, just work hard now and you’ll have time to spend with them later” - I call RUBBISH on this.

The time is now!

They will never walk their first walk, share those little stories of things that have happened that day on their car trip home with you - that’s the gold nuggets.

I’m so grateful that I get to drop my kids off and pick them up, each day for every day and hear all those amazing stories that no amount of money could ever get me.

I could earn plenty of money, find more opportunities in my business but never get that time back.

So, STOP thinking that that day will come where you can spend with them - later… they grow up fast.

YES, it sounds like something your grandma or mum said - and it’s true.

Decisions and you

The key message is about all of the moments in your life where you need to make decisions There is not just 1 thing you need to do for the whole day.

There is 1 thing in every choice in every moment. It could be.

- How will I make sure my team member will feel really confident in this moment

- How can I give my partner my undivided attention right now

Choosing those moments wisely.

The greatest trick of all time

There is a book called Outwitting the devil. The book was written by Napoleon Hill, and it was written in 1938, yet published in 2011 because of the controversial topic in the book (speaking with the devil).

In the book Napoleon interviews lots of entrepreneurs to identify what makes someone successful, and one of them is the devil. He asks the devil.

“What is it that you do that ensures that some people never get to fulfill their dreams? Some people never get to do what they always wanted to do when they were a little kid- they never achieved them?”

He said.

104 Hair Biz Year 16 Issue 5

I’m going to share with you something that helped me view my time very differently. What I’m NOT going to do is share with you productivity tips that will give you 5hrs extra in a week.

“It’s my greatest trick of all time - You see what I do is let them drift, I let them get into a hypnotic rhythm, then I let the passage of time do its thing… they drift away from what’s important to them’.

Drifting or Deciding

How many times are you drifting from what’s important and filling your time with nothingness?

You see, where you are now and where you could be is a choice between these 2 things. DRIFTING OR DECIDING

1) You could SWIM towards your goals

2) You could DRIFT away from what’s important

When we have conscious awareness of our decision to DRIFT or DECIDE - we take our control back.

The devil wants you to go backwards and drift. Ask yourself often “Am I moving towards where I want to be or is this a drifting moment, and how many drifting moments am I having?”

Deciding is when we move forward through decisiveness we have accurate thinking, clear decisions and action.

Drifting occurs through distraction, lack of discipline and poor habits.

My latest addiction has been TIKTOK. Sometimes I have been guilty of thinking and doing these things.

- “I’ve had a big day; I just want to scroll here on TikTok for a few mins - I’m not in the mood to listen to my son read his readersit’s been a big day…. I’ll do it another day”

You can’t control time, but you can control your choices.

There are some great platforms to do this.

We use and recommend Google calendar for

the salon owners we work with to help time block important tasks. Deciding doesn’t mean because we have allocated time to do a task today - we have to do it, we can move it to another day, that week. That is a conscious decision that you control and make.

Get off the Floor

If you want to enable yourself to get off the floor, often we appoint a salon manager. I’ve even heard of salons with several of themeveryone’s got the badge; however, no one is doing anything.

There are lots of moments when you can make a decision to move forward towards that goal like.

- Delegate

- Involve a team member when you are working with a client so you can share the knowledge

- Have that uncomfortable conversation with a team member

- Create systems

- Regular meetings to ensure your communication and expectations are clear

You ARE making choices every day, but often you’re not conscious of them.

The uncomfortable truth is hiding in your everyday thoughts and behaviors - and it’s the reason why you are or are not where you want to be.

Decide more often than drifting and these actions bring incredible self-fulfillment and confidence.

When we decide consciously more often, it creates momentum.

Drifting behaviours.

- I’ll just do this client myself

- I’ll just do ‘it’ myself rather than showing someone else - it’s faster that way

- I’ll just scroll social media for a bit….

- I’ll delete out the one on ones this weekwe’re fine…

- I’ll tell her later…

- I can’t be bothered addressing it….

- If it’s to be done right, I’ll have to do it

Deciding behaviours.

- What’s a priority right now

- How can I make sure that I only have to explain this once?

- Is there a way I record it, write a system on it so that in future we have a training resource

- I’m going to time block the most important tasks in first so I make sure they happen

- I’m going to allocate time for my annual leave

- I’ll have that courageous conversation with a team member so I can help them

- I won’t step in, I’ll let them work it out so they can learn from it

Remember in every moment you can be drifting or deciding.

If you’re not where you want to be, your actions have been drifting away from what’s important to you.

Stop and take a moment of reflection to acknowledge the lessons in the drifting behaviors.

Start - asking yourself “am I drifting or deciding right now” and watch how things change.

Estelle Carroll is a Business and Leadership Coach with The Zing Project. For further information regarding her Leadership in Management short course please contact Estelle on.

estelle@zingcoach.com.au

www.estellecarroll.com

0428 443 404

Hair Biz Year 16 Issue 5 105

HYDRATE@EVYPROFESSIONAL.COM WWW.EVYPROFESSIONAL.COM PH 1300 760 165