Moda Dynastie Magazine August 2019 by Moda Dynastie

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CONTENTS 14- M i r a H a y e k f a s h i o n d e s i g n e r I moved to Milan to pursue my degree in Fashion Design at Istituto Marangoni. Seeking more, I completed a master degree in Fashion and Textile Design at Istituto Europeo Di Design. I returned back home in 2009 and launched the first collection in 2011 with Starch Foundation...

22- GS HELLAS 2019 The buzzy National Beauty Pageant GS HELLAS 2019 is here for another year. It has a continuous run of nine consecutive years. This year, the contest surpassed any previous ones graced with glitter and pride. More spectacular than ever, it had nothing to envy for any of the other beauty pageants around the globe...

34- Rian Fe rn an de z He always had the heart for the arts. The expressive quality of his personality can be best seen through his masterworks. Perceived as a designer, he is likened to a museum filled with a thousand masterpieces colored by joys, ripened by pain. together with his countless blessings, his artistry has brought him to places...

42- Paola Zannoni Paola Zannoni was born in Campiglia Marittima, a small medieval town in the heart of Tuscany, just a few miles away the Tirraenian coast...

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132 61 48- Aleah Leigh Dragon Lady production Sean Cronin of Magnificent Films and David Crooks from The Peace Project presents its third annual Integrity awards celebrating those who have supported the Industries showing great strength, morals and outstanding achievement...

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F L A ME I N TERNAT I O NA L FASH I O N AN D A RT FEST I VAL LOND O N Flame Festival is a young and ambitious project getting bigger and better each new season. The project was created to support young talents from the sphere of Fashion and Art. The event will be held in London on August 16-18 ...

106- 7UP Pakistan Wedding Show 2019 The Pakistan Fashion Design Council [PFDC] and L’Oréal Paris announce their ninth consecutive season of PFDC L’Oréal Paris Bridal Week 2019 schedule to take place in Lahore from 26th to the 28th of September 2019.

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Ameni Esseibi

Interview By Vassilios Nicolaos Vitsilogiannis

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Ameni Esseibi was born in Tunis, Tunisia. She is French educated, graduated high school with a bac diploma, and now she’s enrolled at The American University of Emirates in full scholarship and she’s the brand ambassador of the university. She’s the first curvy model of the Middle East, a body activist, and a motivational speaker. She’s AMENI; we adore her for her charm and wittiness.

1. Are you happy with the range of sizes you can find on the fashion market, at the moment? Honestly no, 90% of the stores in the Middle East don’t even have a plus size range. The rest just go up to size 18 but would still be small.

2. What do you think curvy women should do to gain back their confidence and feel more comfortable? I personally think that curvy women don’t know they’re worth and underestimate themselves. First of all, they have to know the value of their body and worth. Then they need to be convinced that the real beauty comes from the inside and not the outside, the way we look can change at any second. Being curvy is attractive. Women need to accept the way they look and to be comfortable with their bodies. You need to be wise, mature and aware of being able to feel fully confident, it’s not easy.

3. Would you like to see more trendy styles at high fashion stores, for curvy women? Yes of course, every women, no matter what her body looks like, should be able to have access to high fashion stores. But mostly to be able to wear whatever she wants.

4. What are the challenges of perception that you face? The biggest challenge is to make people understand the whole concept of body positivity. A lot of them just think I support obesity and diabetes.

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5. How has the plus-size blogging world changed? The plus size blogging world has changed years ago. People are more aware of the topic in our days, also the fact that the curvy bodies become a ‘’trend’’ these days . Women are not afraid to talk about body positivity and the community is growing day by day.

6. So how is plus-size fashion viewed by the fashion world at large? Strong women. That have the confidence and the courage to say ‘’this is my body, this who I am. I love myself.‘’ It’s a challenging and sensitive topic to talk about but women these days are joining forces and fighting for it.

7. In that vein, what is the most common misconception about plus-size women? That all plus-sized women are unhealthy.

8. Does the money to be a plus size model is a worthwhile exposure? What I do isn’t about the money or fame but more about making people understand my message by helping them.

9. How long does it take a curvy woman to become a plus size model? Depends on the agency she’s signing with.

10. What kinds of jobs can plus size models book? Same jobs as any other model would be booked for. Why would they be a difference?

11. Is there a place for plus size models in the high fashion industry? Yes of course, why would they be place for petit, skinny, tall models but not plus size?

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Ameni Esseibi

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12. Who are some famous plus-size models I should know about? Ashley Granham, Tara Lynn, Candice Huffine.

13. Are there any plus size modeling agencies? Not in Dubai, you can just get signed with a normal agency.

14. Is it difficult to break into the fashion industry when slim women are being considered mainstream? Not if you have confidence and the courage to prove everyone wrong. You have to be fearless.

15. How do you feel about being labeled a "plus-size" model when you are just starting out? Personally, I really don’t like the word plus size, I would rather use the word curvy. You don’t call a skinny model a ‘’minus model‘’?

16. If once in your life, you decide to lose weight, what do you think the people in the industry would look at you like? If I ever lose weight, it would for my health until then I’m perfectly fine this way. I love my body. I would always stay curvy no matter what.

17. What props you up in moments when you are feeling down about yourself or your body image? The messages I receive from my followers, they’re my motivation.

18. Fashion may have welcomed curvy models, but media not completely. What the media people should do to accept curvy woman? I honestly think the opposition media has accepted curvy women more than fashion.

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Ameni Esseibi

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Ameni Esseibi

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19. What are some of the collaborations you have done until now? Iâ&#x20AC;&#x2122;ve been part of several campaign like Farfetch, Charlotte Tilbury, Max, Namshi, Vogue Arabia and many more. MC in the Cosmopolitan Awards and the cover star for June 2019.

20. What are your future plans? Keep motivating curvy young girls and ladies. Get signed with a big international modeling agency and show everyone what they can do when they love themselves.

Ameni Esseibi

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Editorial M. O.D.A D . Y . N . A.S.T.I.E

The ModaDynastie magazine is dedicated in providing its readers with essential guides about the regions latest trends and styles. Our editors pick quality and dedicate it in showcasing the very best in local and international fashion, lifestyles, beauty, high-end trends, travel and much more. For subscriptions magazines@modadynastie.com For ads, cover stories, interviews ads@modadynastie.com

www.modadynastie.com

Advertising & Marketing

Nomita Kiyani Director – Marketing & HR (Pakistan)

Sher Ahmed Director – Creative (GCC)

Vassilios Vitsilogiannis Director – Marketing (Europe)

Angelina Kali Director – Advertising (UK & Monaco)

Steph Birch Brand Ambassador Moda Dynastie

Muhammad Shoaib Director - Technical

Sponsor

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Editor'S M e s s a g e This edition of Moda Dynatie was trendy and contemporary, we can consider this edition as one of up-tothe-minute. We introduce our readers to WOODZ, they Specialized in Videography and Photography, WOODZ shares Wedding story and realising it into perfect memory. WOODZ do not stop here, they are also in the Fashion Industry. Page 14 This edition’s most happening event was attending Emirates Fashionistas, A platform connecting Fashion, Beauty, Media and Entertainment World. This is Shomaila Maurer the founder of Emirates Fashionistas.com. we have been very impressed to see many people from different countries living in the UAE and calling it home launch EmiratesFashionista’s social platforms. Page 58 Among Pakistan’s leading fashion design house Sania Maskatiya returned to the prestigious New York Fashion Week platform with its F/W 2019 collection as part of The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of introducing emerging designer showcases. to present the collection at NYFW F/W 2019. Page 64 We are delighted and very proud to be a part of Nehr Ghar Films official premiere of the highly-anticipated crime-thriller Laal Kabootar at Cinepax Cinemas at Packages Mall in Lahore on 19th March 2019 and at Nueplex Cinemas in Karachi on 21st March 2019 to much acclaim. Laal Kabootar has released across Pakistan today, i.e. 22nd March 2019 in collaboration with GEO Entertainment as Channel Partners, FM91 as Radio Partners and Footprint as official distributors. page 54 We look forward to hearing your feedback magazines@modadynastie.com

@ mo da d y na st ie

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It has been my passion to become a fashion designer since school days. I was drawn to the world of fantasy of making clothes, styling and to become a fashionista. I was on my journey exploring to start and undertook graduation in B.Sc Apparel and Fashion technology from KCT college of Coimbatore in 2006 and along side diploma in multi-media to equip my knowledge in media to create my imaginations. I have always been a rebel and extravagant in my style and work with ambitious projects, which fetched top grades in my studies. I was restricted to work outside my town being raised in sophisticated Indian family. Born in Ooty and schooling in Coimbatore, the exposure I had from the environment and society I was living in limited my freedom of thought and the journey I wanted to take in my life.

But my flamboyant attitude and energy to explore never stopped my sprit to try and found my self to work in many sectors of Textiles industry, some for hobby and some for pocket money from designing, sourcing, managing the productions and so on. In 2009, I started Hawest studio-custom made evening dresses for men and women, which was unsuccessful. My styles were quite futuristic for the clients to experiment. So I was making free wedding dresses for my friends. My passion grew deeper when I first saw Alexander McQueenâ&#x20AC;&#x2122;s collection in 2008 , It was a collection inspired from India. One of the awe-inspiring collections I had ever seen and I was curious to learn his mind and techniques. I imported dress-form, non-textile equipments from Hong Kong, UK and USA to learn the art of making

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A d am A lice

fashion designer

corsets, jackets, tail coats and more in my studio where I was creating my own patterns and stitching them for fun. I was referred to a someone by a friend of mine to design corporate merchandises. He was just starting his company and looking for someone like me to design. One of my designs fetched him his first corporate order. Startled with my fashion sketches and the company advised my leave Coimbatore and travel abroad explore my opportunities. My mom understood what I truly wanted and gave my freedom to leave home after 3 yrs to chase my dream outside my place. First time I left home town to write my entrance exam in Pearl Academy, Delhi and NID, Ahmedabad. I got selected in Pearl and rejected in NID finals. My opportunity got missed out because of the dates. Later my application with London College of Fashion was also rejected on a very simple reason, commenting on the name of the course ” Apparel and Fashion “. For me it became a challenge to find true fashion. Later I got selected for my MA Fashion Styling in BCU, Birmingham and arrived UK in 2010. Where my journey was to find my heart, life and love as to what I want to become. My life started in Birmingham and gave life to my vision as “Adam and Alice, London” today.

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GS HELLAS 2019

MEN & WOMEN BEAUTY PAGEANT The buzzy National Beauty Pageant GS HELLAS 2019 is here for another year. It has a continuous run of nine consecutive years. This year, the contest surpassed any previous ones graced with glitter and pride. More spectacular than ever, it had nothing to envy for any of the other beauty pageants around the globe. The event was held at the Ariadne-Anais Club in Athens, Greece and left even the most skeptical judges unmoved! Itâ&#x20AC;&#x2122;s the talk of the town, a stunning Greek Beauty Pageant, the level of both women and men was unexpectedly high. Girls and boys who were selected from local competitions flew to Athens for the Grand Final. This yearâ&#x20AC;&#x2122;s competition was dedicated to Maria Callas, opera singer and the timeless Fashion Icon, and inspired 6 Fashion Designers to design clothes, swimwear, jewelry and handbags specifically and exclusively for this competition. Dimitris Strepkos and Martha Adamidou designed the finalists' swimsuits, the first for men and the second for women. Erotokritos Kimionis and Haris Tsiaras designed the men's suits first and the latter curated the girls' evening appearances. Finally, designer Lina Toukpetsi and Victoria Kefala designed the Maria Callas jewelry and handbags. The evening was presented by the President of the Organization Mr. George Kouvaris, co-hostess Nicoleta Carras, Greek Actress, and in an active commentary role Maggie Charalambidou, presenter/radio producer. All three gave a vibrant and active pulse to the night. Since this year, the GS HELLAS 2019 has set its sights on bringing Greece back to the forefront of international developments related to global beauty. So, the organizers invested and secured the possession of four of the world's top international beauty contests across the globe and these are: for women: MISS EARTH, MISS GLOBE AND MISS CONTINENTS and for men MR UNIVERSAL AMBASSAD. Also, they managed to bring in 3 international judges from Colombia, Laura Gonzalez, MISS WORLD 2017, from the States, Gaspar Cruz, owner of MISS CONTINENTS, and Indonesia, Gandhi Fernando, MR UNIVERSAL AMBASSADOR. Among them, however, the jury was surrounded by thirty names from all walks of life, Arts, Academia and Sciences, such as Maria Aliferi, Eleni Filini, George Daskoulidis, Panagiotis Botsivalis, Maria Vlachou, Aphrodite Skodiatis, Stavros Tsiaglis, Tasos Anastasiou, Christina Moumouri, Yiotas Gourdomichalis, Irini Ligori, Andreas Vougioukas, Alexander Petrides.

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Credits: Nick Ginargiros-Kallitexnes.gr photos by Vivi Panagiotopoulou

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MEN & WOMEN BEAUTY PAGEANT GS HELLAS 2019

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ARTIST SHARMEEN OBAID-CHINOY releases the fourth and final part titled

“CHILD SAFETY – Ways to Protect Yourself” from “Shattering the Silence”

[Lahore, 31st July 2019] SOC Films, helmed by the two-time Academy Award winner Sharmeen ObaidChinoy, released the fourth and final part from the animated series “Shattering the Silence”, a project aimed at creating meaningful dialogue around issues of child abuse.

In the final installment of Shattering the Silence titled ‘CHILD SAFETY – Ways to Protect Yourself’, Dr. Maryam Suheyl leads a focus group comprised entirely of children, in a discussion about the ways in which young girls and boys can protect themselves. From simply discussing why it is important for children to look both ways before crossing the road, to understanding the difference between good touch and bad touch, personal space and how to navigate difficult situations like stranger danger. Indeed, this film is a much watch for parents and their children alike.

An SOC Films initiative, Shattering the Silence is a 4-part animated series, in Urdu, which aims to critically engage audiences, and children specifically, with real-life stories of child abuse and to educate them with the corresponding laws, the resources which can be accessed and the steps which can be taken if they, or any other children they know of, are forced into situations of marriage, labour, trafficking or physical abuse. Each short-film has been conceptualised, produced and directed by SOC Films and will be between 2 to 3 minutes long.

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designer Rian Fernandez He always had the heart for the arts. The expressive quality of his personality can be best seen through his masterworks. Perceived as a designer, he is likened to a museum filled with a thousand masterpieces colored by joys, ripened by pain. together with his countless blessings, his artistry has brought him to places. He had his fashion studies at LaSalle College of the Arts, Singapore. A celebrity fashion designer and a wedding couturier from the majestic Philippines. His ensemble was featured in Vogue Italia magazine. A piece of his garment was exhibited in Music Through Your Veins in London, England. His artistic juices continued upon entering in another venture. He made the most talked about dress of Miss Thailand, Chalita Suansane for Miss Universe 2016 terno fashion show.

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RIAN FERNAN DE Z fashion designer

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RIAN FERN ANDE Z fashion designer

He also designed the Evening gown of Miss Canada and judges Dayanara Torres and Cynthia Bailey during Miss Universe 2016. He designed the dress of Kriss Mincey during the Grammy Awards 2017 in Los Angeles, California. He joined APU Fashion Week in Japan for Spring/Summer 2017 and Fall/Winter 2018. A designer of numerous international pageants Miss World Nicaragua, Miss Earth, Mutya ng Pilipinas, Miss Grand Thailand 2017, and Miss Universe 2016 & 2017. Awarded as one of the Best Designers of the Northern Philippines and Outstanding Designer during Pilipinas Fashion And Style Week 2018. He showcased his Spring/Summer collection in New York Fashion Week 2018. A member of the Council of ASEAN Fashion Designers. To him, the world may be his stage, but there is more to just playing your role - it is doing it with heartfelt passion.

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Vassilios:

Are you online? I have to send the material to the magazine. I need the photos we took at the Daniel Lismore Exhibition in Naples.

Daniel L ismo r e E xhibit ion , Napl es Despina:

Ok, I have them. That was a great exhibition though. Pan Palazzo delle Arti was an amazing place. The exhibits was spectacular.

Vassilios:

The whole exhibition ran for almost a month and was crowded almost every day. It was the happening of all events this summer. On the opening day, remember it was the 9th of July, people interrupted their vacation, traveled to see the exhibition. We’re lucky attended it.

Despina:

People love to see new, creative and quality spectacles. This was a Grand Spectacle. Daniel Lismore is known for living his life as art, wearing elaborate and extravagant ensembles. He combines Haute Couture with vintage fabrics, found objects, ethnic jewellery, millinery and more.

Vassilios: He’s a sculptor and fashion designer.

He worked for Vogue and Pop Magazine. He’s a flamboyant dresser and a nonconformist personality. He doesn’t go with the flow.

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Despina: He was a speaker at TEDx 2019.

In his striking talk, he explained why he chose to be as art. I love the way he carries himself.

Vassilios: Did you see all his displays

were very extravagant and theatrical? He designed and created the whole exhibition to look like a theater stage of another era.

Despina: I spoke with him and he was

very humble and down to earth. Also, the people around him very happy to talk to him. His presence had vibes and energy flow.

Vassilios: Remember the action of happiness and positiveness inside the gallery. Heâ&#x20AC;&#x2122;s having another exhibition in November. Pack your suitcase and we head off.

Despina:

We have to travel a lot this season too. Iâ&#x20AC;&#x2122;m ready!

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D a ni el L i s m o r e E xhibitio n, Napl es

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Cinepax announces the launch of first ever STARZ PLAY Short Film Competition [Lahore, 16th July 2019]: After the successful launch of STARZ PLAY by Cinepax, Pakistan’s favorite entertainment company STARZ PLAY by Cinepax, has launched STARZ PLAY Short Film Competition (SSFC) with the final event taking place on the xx of July with the sole intent to bring the young and aspiring filmmakers into the limelight and give them the opportunity to produce STARZ PLAY Originals and accelerate their careers.

The impact of the competition has created a global reach and garnered intense local interest, attracting more than 3,000 submissions from all over the world and over 200 entries from within Pakistan making SSFC the biggest film competition of the country.

Arif BaigMohamad, the Chairman of STARZ PLAY by Cinepax said “SSFC has been our dream since the inception of the company and we have been working on the short-film concept for a long while now. We couldn't be more proud and excited to have conducted this competition in such a successful way that it has become the biggest short film competition in Pakistan. I would like to take this opportunity to commend the talented youth of Pakistan to have taken part in such big numbers and to have trusted STARZ PLAY by Cinepax.”

Shortlisted films will be screened at the final event and the winner will be decided by a jury of judges from the entertainment and film industry. The winner will get an exclusive contract to produce a STARZ PLAY by Cinepax original web series. All entries will be judged by a panel of film and media experts and will then be uploaded on the STARZ PLAY by Cinepax app and website.

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designer

Paola Zannoni Paola Zannoni was born in Campiglia Marittima, a small medieval town in the heart of Tuscany, just a few miles away the Tirraenian coast. And since she was twenty she lived in this small but picturesque and suggestive environment, studying and maturing that particular form and those particular colours that in future will appear in an amazing and unusual pictorial expression to receive so many consents in Tuscany and elsewhere. Consents evidenced and corroborated by numerous cups, medals and awards. Paola's painting appears highly expressive in the subjective evaluation of colours and forms. It's the images that, spontaneously deformated, want to represent the manifold internal transformations of the modern man, sometimes suffering and frustrated by existential problems, sometimes excited and cleared by idyllic visions. This painting - very interesting and personal - makes curious and deeply moves, it will marvel and it will confuse both the profane and the connoisseur... why? Because, generally it is not generated by reproducing real and concrete subjects, but it comes from visions and impressions that she herself only can feel, perhaps even without her own "self" being aware of it. What astonishes in Zannoni's picture is not only the arrogance of the image - sometimes represented monstrous and demoniac to denote a real strength of character - but it is also surprising how contrasts of colours are skilfully organized. Sometimes colours are numerous and well amalgamated, sometimes the colour is only one: but there are so many shades and tones to create a magic pleasure to the image thus transmitted, taking in the message of joy or of sadness, of discouragement or of satisfaction sent by that colour to us as if it was a well known music. And if it is not enough the transposition on canvas of depth and purity of human contents in a way that only this painter may represent so originally, she herself may create beautiful floral motives on fabric or linen for scarves and foulards, for lampshades and draperies, for tableclothes and dresses.

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Paola Zannoni

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ARTIST

21st September 2019 at Club Fire Vauxhall

Aleah Leigh Dragon Lady production Sean Cronin of Magnificent Films and David Crooks from The Peace Project presents its third annual Integrity awards celebrating those who have supported the Industries showing great strength, morals and outstanding achievement. 18 awards will be given on by our celebrity judges which includes the likes of Chelsea Singh, Jam El Mar, Valeria M , Tonnic, Eddy Queens, Ross Alexander, Lisa Davis, Caroline Nyaka Chana, Sean Cronin, We also have are amazing Off de Cannes sponsors Alain Zirah in attendance. We will be having performance by some of the celebrity judges and also the likes of Nu4m, Michael Armstrong and Brendan Cleary. We have amazing sponsors this year from DOT Micro, Maypole Hair Clinic, Spicy Lips , Kopzo Vodka and the amazing Catrina Matthews Channing of Blades and Beauty whos continued support through out the years, with her many charity accomplishments has been incredible having such an inspiring lady support us. This year we will be gathering funds for Paws 2 Rescue animal charity Paws2rescue.com the amazing Alison Standbridge and her team do the most incredible work saving animals across the world it is a heart wrenching job and we are so thankful for people like Alison who spend there time rescuing those who need it the most. This is going to be an amazing night one not to be missed not only will we have epic performance to really make you want to dance we will have Designers from across the world showcasing the latest collections. Already in the running for Integrity Top Designer is just B fashion house Ahmad and Beenish Shah Sandra Stewart La Boheme Jewellery Boutique Belfast Honee Persona House of Honee Candice Maury My Pimpup Blade and Beauty LighterMinds Ni more to be announce A fantastic night for Networking in the Film, Fashion and Music industry Only 100 tickets will be available for the public and the other 100 will be our exclusive industry professionals guest list for you not only have a great night but also find your next project.

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Shaleva

Shaleva est une jeune marque parisienne qui propose des créations modernes, féminines et uniques. Sous la direction de sa créatrice Dushica Petit, Shaleva s’inscrit dans un univers riche et artistique. Florales, contemporaines et romantiques, les créations Shaleva incarnent l’artisanat français par excellence. Le style Shaleva permet aux femmes de se sentir uniques, privilégiés et exceptionnelles. La femme qui cible Shaleva, c’est une femme de pouvoir, féminine, qui aime se sentir unique. Toutes les pièces sont fabriqués a Paris avec le plus grand soin, SHALEVA, privilégie la qualité et pas la quantité Shaleva is a young French brand that offers modern, feminine and unique creations. Under the direction of its creator Dushica Petit, Shaleva is part of rich and artistic universe. Floral, contemporary and romantic, Shaleva creations embodies French craftsmanship par excellence. Its style allows women to feel unique, privileged and exceptional. A woman who targets Shaleva is a woman of power, feminism and likes to feel unique. SHALEVA, favors the quality of its creation and not its quantity. All the parts are manufactured in Paris.

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Shaleva

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Shaleva

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Travel Trave l B l o g

Cyprus

By De sp i n a D i m ots i Cyprus is the small island that combines e v e r y t h i n g . Fr o m s e a a n d s u m m e r t o w i n t e r des t i n a t i o n s j ust a b reath away f ro m t he sea. That means that the traveler can combine their fo u r- s easo n vacat io n in ju s t a fe w d ays. All cities have their own style and their own h i s to r y. S o m e o f t h e m a re to u r i s t i c a n d h a v e been identified as top summer destinations. Amidst the landscapes, the visitor finds wonderful local cuisine and products produced by the island. A destination also for families as the distances are short and the island covers all ta s te s . Cy p r u s i s a l s o re co m m e n d e d fo r s h o r t ho li d a ys

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JANAKA KALUPAHANA Internship at Atelier V. Zoulias, Athens Sewing and cutting fabrics for tailor made dresses and wedding gowns  Presentation of my capsule collection inspired by Cubism at Pansik Fashion Graduate Show: – Design, patternmaking, clothing construction and fitting of 5 outfits: 4 male’s and 1 female’s outfit  Assistant stylist for commercial and photo shoots  Design and fabrication of men’s clothes  Patternmaking for tailor made dresses  Design several thematic collections for educational use  Participating in young designers’ competitions  Design and fabrication of handmade jewelry

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event

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Sania Maskatiya launches NISA for Eid-ul-Azha [Karachi, 2nd August 2019]: Multi-award winning fashion house Sania Maskatiya proudly introduces the latest formalwear and pretwear collection titled NISA commemorating Eid-ul-Azha 2019. NISA combines Sania Maskatiyaâ&#x20AC;&#x2122;s signature compositions of cut, colour, and embellishments and features accentuated sleeves, Swarovski detailing, embroidered florals, tassel detailing, print ruffle blouse handwoven cotton ensembles and embroidered draped saree-dresses. Indeed, the collection is the perfect summer staple and brings an effortlessly glamourous uplift to the wardrobe. Comprising of over 30 distinct designs available in size options and colorways, the collection is now available online and in-store at Sania Maskatiya Flagship outlets.

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FL A ME INTER NATI O NA L FAS H I O N AND A R T FES TI VA L LO ND O N

Yana, why did you decide to create this project and what is the secret of your success? I was inspired to create my project as it was my intention to help young and unknown talents because I know from my own experience how difficult it is to break through when you are alone, without support, without the finances and other factors but you have the main treasure - this is your talent - a priceless gift, what God gave to you since birth, this is why the world needs you to push forward towards your dream. IF YOU CAN'T GET WHAT YOU WANT EVEN IF YOU HAVE TRIED MANY TIMES, NEVER GIVE UP. IF SOMETHING DOESN'T WORK CHANGE THE STRATEGY BUT NOT YOUR GOAL. I will say from personal experience as a person who has begun from scratch many times and eventually succeeded in whatever I do, I have not only versatile talents but a very strong faith in myself and my Success! CONSTANTLY PEOPLE BELIEVE IN ALL THINGS BUT NOT IN THEMSELVES, THIS IS A HUGE MISTAKE. Unfortunately, many talented people for various reasons do not have enough confidence and assertiveness to achieve their goals. I realised that my mission was to bring young and unknown talented people up to a new level. I decided to put together all the creative talents that I possess onto one platform, called "Flame", and to allow an opportunity for likeminded creative people to take the first step towards success and achieve something more in their life. I am an artist and fashion designer, my brand "Yana Flame Couture" has existed for several years in London and is known internationally. I have taken part in international competitions and showcased on big stages in different countries. A truly purposeful person is one for whom there are no barriers - Unstoppable me - 'so everyone calls me'. I don't know the meaning of impossible. Impossible =Iâ&#x20AC;&#x2122;M POSSIBLE!!!

Flame Festival is a young and ambitious project getting bigger and better each new season. The project was created to support young talents from the sphere of Fashion and Art. The event will be held in London on August 16-18 at the most prestigious 5 * Hotel 'The Royal Horseguards Hotel' in central London, just a stone's throw from Trafalgar Square. The festival will bring together our creative team and many participants from different nationalities from around the world: designers, artists of different genres, celebrities and international VIP guests.

I DON'T JUST DREAM ABOUT IT, I PUT IN FRONT OF ME UNREALISTIC GOALS AND I GO AND GET THEM. AFTER EACH NEW STEP AND ACHIEVEMENT I ALWAYS SAY: "THIS IS ONLY THE BEGINNING"," A GREAT FUTURE AWAITS ME".

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DESIGNER

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Yan a R a ik es

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Ya na Raik e s

I'm a talented and creative person who can and really wants to bring beauty to this world! There is no brighter fire than the one burning in my soul! In order to tell you about myself, it is necessary to give you some background information and history. I will try to be brief, but not dry. The world of creation is absolutely immense (unlimited)! The true Russian Soul is as wide and deep as the ocean, filled with wealth, goodness and creativity! Many years ago, in a big industrial Russian city, Yekaterinburg lived a little girl Yana in a family of good parents and grandparents. My parents tried to enrol me into various youth creativity classes, needlework, sewing and drawing in art school where I learnt to sew, draw, experimented with sculpture, cut and glued paper to make flowers, made collages and tried manymany other things to prove myself and (this world) that I can create beauty. I started sewing and dressing my dolls, helping my grandmother to sew fur coats and cut fur hats, subsequently dressing others. My grandmother made a major impact on my life: she noticed my creative abilities and persistence in my character to set the goals and achieve them no matter what.

D esi gn e r

Nig hat A hm ad

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photography

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BOINAMAKA SOULA

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photography

BOINAMAKA SOULA

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BOINAMAKA SOULA

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7UP Pakistan Wedding Show Launches its Third Edition! [Lahore, 3rd August 2019] 7UP Pakistan Wedding Show, the largest wedding expo ever held in Pakistan proudly launched its third consecutive edition with an exclusive event held at the Ali Auditorium in Lahore. The highlight of the evening was a special segment hosted by Pakistan’s leading comedian, Saad Haroon titled ‘The Wedding Show with Saad Haroon’ featuring the star studded cast of the upcoming movie “Parey Hut Love”. With over 70 exhibitors, the 7UP Pakistan Wedding Show 2019 will kick off in Lahore on August 24th and 25th at the Lahore Expo Centre. The launch event, hosted by one of Lahore’s leading media personality Sophiya Anjam, started with introductory note followed by media addresses by Managing Director of Pakistan Wedding Show and Dreamweaver Productions Hassaan Khalid followed by a special appearance and one on one conversation with the cast of Parey Hut Love; Sheheryar Munawar, Maya Ali, Ahmed Ali Butt, Zara Noor Abbas and Shahbaz Shigri. The discussion was followed by an exclusive live comedy performance by Saad Haroon in which he discussed the premise of weddings, relationships, its comical side and how weddings are the scene for some of the most hilarious and joyful moments in life. Anticipating an even greater turnout than the previous two editions, Hassaan Khalid, Managing Director of 7UP Pakistan Wedding Show and Dreamweaver Productions, said of the event, “I have been flabbergasted by the great support our efforts have received over the past two editions. This year, we have set out to make the event even bigger and better for the audience who find it an immensely useful tool in helping them plan everything related to their wedding, under one roof. We have made sure our launch will be the perfect start to Pakistan Wedding Show 2019.”

Indeed, 7UP Pakistan Wedding Show 2019 aims to brings together both shoppers and providers of wedding services to offer a convenient and accessible one-stop shop solution for all brides-tobe, their families and wedding parties. 7UP Pakistan Wedding Show is the ideal platform for exhibitors to meet with visitors and wedding shoppers to build awareness and recognition for their brand. It also gives shoppers a chance to explore and select from a diverse range of vendors to plan their perfect wedding in one go. At this year PWS, more than 70 exhibitors will be exhibiting their products and prizes worth PKR. 6,000,000 will be given to numerous lucky winners from draws and competitions. PWS 19 will include industry pioneers as exhibitors, including but not limited to HSY, Ali Xeeshan, SFK Bridals, Zarmisha Dar, Hanif Jewellers, Ayra Events, Whimsicial Events, Interwood, Habitt, Republic Menswear, PEL, Chasni, ECS, and many more! Attendees will be able to avail exciting discounts on bridal/wedding packages including Bridal Grooming, Bridal Furniture and Bridal Shoots to name a few. Also speaking on this initiative and the brand new partnership, Saad Munawar Khan, Marketing Director Pepsi Co Pakistan, said, “7UP Pakistan Wedding Show is bringing forward a great platform for the wedding industry. It gives 7UP immense pleasure to associate with an event that plans to facilitate the consumer, create strategic partnerships and take the industry forward. We are looking forward to a successful event, after witnessing such a happening launch! I wish the team a successful event and look forward to a long term relationship”.

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Khaadi steps in to the world of

beauty with the launch of its new beauty range! [Karachi 19th July 2019]: Khaadi, Pakistan’s premier fashion and lifestyle brand, announces the launch of its beauty range, manufactured by Conatural, at select Khaadi stores across the country and online. They are free of sulphates, parabens, mineral oil, silicones and animal testing.

Customers can choose from an assortment of natural skin, body and hair care options divided into three categories; Soaking Sensation (natural moisturizing and softening products), Pure Intentions (natural skin cleansers and gentle exfoliants) and Tressed Up (natural nourishing and conditioning products for the hair). Each product is designed to treat a variety of skin care concerns, such as dry, oily, combination and all skin types.

‘Our customers are at the heart of everything we do. We craft products, designs and experiences for them. Launching Beauty is a natural extension of us and is in line with our ambition of becoming a leading lifestyle brand,’ said CEO Shamoon Sultan.

About Khaadi: What began as a single store start-up in Karachi is now easily Pakistan’s most iconic fast fashion retail force. Today, Khaadi has 50 stores, dominating high streets and malls alike, present at almost every notable location in Pakistan. Khaadi was first established by Founder and Chief Executive Officer Shamoon Sultan in 1998 and has grown to dominate the fast fashion map in Pakistan and abroad.

Khaadi’s products are instantly recognizable and sought after for their distinct, high street fashion sense and unique global ethnic inspiration. Khaadi is one of the very few Pakistani fashion retail brands to successfully establish a global footprint with stores in the United Arab Emirates, United Kingdom, Qatar and Bahrain.

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Sergey HBN Cosmetics

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Se r g e y H BN C osm eti c s

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[Lahore: 30th August 2019]: The Little Art launches “Equally Loud”, new platform enabling young minds from marginalized societies to express and share their experiences through creative mediums. The new platform was launch an evening of open discussion with creative minds showcasing thought provoking films made by children and youth with an aim to be Equally Loud. The event was be attended by participants belonging to professional, media, arts and educational backgrounds including children and youth whose film will be screened along with their parents. Principals and teachers from each school also attended the evening. The evening commenced with a welcome note, followed by a panel discussion on the screening of films made by children and youth. Moderated by Founder/Director The Little Arts, Mr.Shoaib Iqbal, the panel discussion included Asghar Nadeem Syed – Pakistani play & drama writer, Muneeza Hashmi – Director Lahore Arts Council, Sohail Warraich – Women Rights’ Activist, Member of the National Commission on the Status of Women and Coordinate Commission's Committee on Law and Policy, Iftikhar Mubarak - Executive Director Children Advocacy Network Pakistan and Sajida Vandal – Vice Chancellor Institute of Arts and Culture (IAC). During the panel discussion, Asghar Nadeem Syed said “After witnessing the work through these films, I would like to highlight and appreciate few things. All the children who created these films were from underprivileged backgrounds and I’m very happy to see that you have inspired and mentored them to come out and express themselves as no one has ever given them this opportunity because of absence of such facilities. Secondly kudos to the TLA team for creating awareness and enabling children to express matters that are usually ignored”. Also, part of the panel, Muneeza Hashmi said “Equally Loud by the Little Art has started a great debate as usually these topics are seldom discussed or are left unaddressed. In such cases, continuity is key and I would urge the team to take this even further ahead”. A product of the Lahore International Children Film Festival (LICFF) calendar workshops, ‘Equally Loud’ aims to transform the narrative of Pakistani women and girls from a purely rightsbased discussion to a more personal and impactful dialogue. For this, The Little Art is conducted filmmaking workshops which are designed to explore gender experiences of children as well as equip them with basic filmmaking skills. The workshops are being held in 10 schools in Lahore and Faisalabad. 4 Trust School campuses, 2 Garrison schools and Dreamland Public School in Lahore and Umul Madaris Model School, Dar-e-Arqam, and St. Catherine’s Girls High School in Faisalabad were also part of the workshops.

Presenting ‘Equally Loud’ by THE LITTLE ART!

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Massimo Verrengi

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Massimo Verrengi

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ARTIST Sharmeen Obaid-Chinoy launches the eighth animated short film from

AAGAHI entitled ‘Acid Crimes’ [Lahore, 3rd September, 2019] SOC Films has released the eighth animated short film from the series “AAGAHI” titled “Acid Crimes”. AAGAHI is a public service campaign, which aims to educate women about their legal rights in Pakistan. The eighth animated short film, “Acid Crimes” seeks to inform viewers on the various forms of what constitutes an acid crime, specifically with the intent of harming another human being. The video discusses punishments for convicted offenders, illegal usage and sale of acid and other corrosive chemicals which are punishable by the Pakistani legal system, including a sentence of 14 years jail, life imprisonment, a 1 Million Rupee fine or all of the above. It also advises on safety measures that can be taken subsequently if involved in an incident. The film ends by providing viewers with contact information for various helplines, women’s shelters, counseling services, and legal support services available to acid attack survivors. AAGAHI is a series of 14 short animated films conceptualized, produced and directed by SOC Films, helmed by Two-Time Academy Award Winner Sharmeen Obaid-Chinoy, which cover topics such as the law, its interpretation and the safety that it provides to the victim. This will also include the legislation, as stated in the Pakistan Penal Code, and the various case laws, which have been passed or revised in recent years.

One of Pakistan’s leading actresses, Aamina Sheikh has lent her voice for the series, which is also being shared free of cost with all news and media channels for dissemination across the country.

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model

Maria Jordan - marialugovyk

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trend s

SUMMER TRENDS ESSENTIALS

FOR FASHIONABL E LADIES The ideal 2019 summer capsule wardrobe includes classics we revisit every year, including tan leather sandals, white linen dresses, basket bags and simple swimwear. There are some new additions to the list this year, however, including fun hair accessories, strappy sandals, vest tops and beige jeans. These essentials will see you through this summer and beyond.

W hite Linen Dress

F o r e ve r 2 1 Sq u a r e Ne ck Bu tto n Do wn Dr e ss 3 8 .6 7 USD

M ilkmaid Tops

M ANG O B ut t on T h r o u g h S leeve les s Dre s s 6 7 . 8 0 U S D

ASOS DESIGN d e n im m ilkm ai d cr o p to p in wh ite 4 5 .0 0 USD

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New Look Cur v e m i l k m a i d t o p i n bl a ck 20. 51 U S D

Gi n ger Cris s C r o s s D e s i g n Sandal W it h A n k l e F a s t e n i n g 37 . 85 US D

M issg u id e d m ilkm a id tie front b a r d o t cr o p to p in b la ck 3 1.58 USD

Tan Sandals

Ne w L o o k F ie sta Cle a n F lat Sa n d a l - Br o wn 1 8 .2 4 USD

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Go-W ith-Anything Sunglasses

G i nger M et al D e t a i l s R o u n d Su ngl a s s es 10.6 2 U S D

Vest top

G i nger Lac e Tri m C a m i Ve s t 1 8. 79 US D

Vo g u e Bu tte r fly Su n g la sse s 1 4 9 .2 2 USD

Ella Sa tin Ve st 1 6 .0 7 USD

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F l oral dress

El l a Floral P ri n t Wr a p F r o n t M i d i Dress 43. 29 U S D

M issg u id e d F lo r a l Pr in t Wrap Dr e ss 3 3 .7 6 USD

Fun hair Acce ssori es

Beige jeans Trendy ol B lac k S t o n e R i b b o n H a ir C li p 6. 81 US D

Gir lfr ie n d Str e tch Co tto n Jeans, M a in , co lo r, KHAKI

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Valentino Votino

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Valentino Votino

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Valentino Votino

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Whatâ&#x20AC;&#x2122;s your background in fashion?

I moved to Milan to pursue my degree in Fashion Design at Istituto Marangoni. Seeking more, I completed a master degree in Fashion and Textile Design at Istituto Europeo Di Design. I returned back home in 2009 and launched the first collection in 2011 with Starch Foundation.

2. At what age did you start becoming fascinated with fashion? Iâ&#x20AC;&#x2122;ve always loved fashion but only decided to explore fashion design when I attended a digital illustration workshop during my graphic design studies in Beirut.

3. Where do you get your artistic inspiration from? My core inspiration stems from different artists around the world, mostly street artists. However, for the very first time, I drew inspiration from my key archival pieces for the upcoming FW19 collection.

4. Have you ever felt to push the boundaries of creativity? It is very important for me as a designer to think outside the box and continuously challenge myself to come up with innovative ideas every season.

5. What is your brand philosophy? Our philosophy is to create garments that become part of your lifestyle. Stand out pieces for every age, which are timeless and can easily be translated from day to night.

6. What skills are important for a fashion designer for a successful career in the industry? Confidence, hard working, a strong network of industry professional and of course, creativity. Please tell the top three things in your styling kit that are must haves. I suggest a pair of white sneakers, cool shades and a pop of color for the lips.

Mira Hayek fashion designer

Interview by Vassilios Nicolaos Vitsilogiannis

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7. Please tell the top three things in your styling kit that are must haves. I suggest a pair of white sneakers, cool shades and a pop of color for the lips.

How do you measure success?

I would say a brand is successful once it reaches its initial financial goals, when it is surrounded with happy and recurring clients and when you can easily spot in from a distance.

Do you follow some trends for your looks?

Following trends is inevitable with the widespread use of social media and the accessibility of content. This being said, our collections are not based on whatâ&#x20AC;&#x2122;s hot now because MIRAHAYEK pieces can be worn year after year, unlike trends which will eventually fade out.

10. What kind of style you would love to have in your outfits? I would say the overall look is relaxed, comfortable and playful.

11. What fabrics do you use? Crepe, mesh, knit, cotton, parachute and a lot of color blocking. Name some celebrities who have worn your clothes. Daniella Rahme, Cynthia Khalife, Stephanie Atallah, Ingrid Bawab

12. Do you find men and women well-dressed today? I can definitely say that men and women put more effort into how they dress today, especially because of photos being posted on social media at every occasion.

13. What sorts of things do you do to prepare yourself for an upcoming fashion shoot or show? I do a lot of inspiration research to determine the mood of the shoot or the show. Everything from hair to makeup, styling and location all play a very important role to create the perfect story for the collection.

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14. How do you stay updated on current trends? Research, reading, social media for street style and runway images of the latest shows.

15. What is your most memorable fashion moment? Good or Bad. Two of my favorite fashion moments are Lady Gaga in the Marc Jacobs oversized suit and Rihanna in the bright yellow Oscar De La Renta t-shirt and gown.

16. Have you ever worn something that is totally out of fashion in your life? Yes I have and I often do. As long as I feel comfortable and I feel good, it doesn’t really matter to me if it is out of fashion or not.

17. When is your next collection showcased? We have just finalized the FW19 collection and we’re currently preparing for our SS20 collection, which will be showcased in Paris during Paris Fashion Week end of September.

18. What role do you think social media/ influencers play in fashion today? Influencers play a very vital role in the industry today. They’re the groundbreaking barriers for creating key trends, elevating a brand and influencing sales.

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Mira Hayek

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The 3rd Edition of 7UP Pakistan Wedding Show 2019 concluded attracting over 60,000 attendees over the weekend! [Lahore: 25th August 2019] The third edition of the biggest wedding expo, 7UP Pakistan Wedding Show successfully concluded in Lahore with an attendance of 60,000 over the 2 days of the event. At the #7UPPWS 2019, attendees got the chance to avail exciting offers and discounts, from over 70 coveted brands in fashion, beauty, event planning and much more. This year’s event was inaugurated by a special star appearance of Kubra Khan and Bilal Ashraf and closed with a special appearance by Fawad Khan. #7UPPWS gave attendees a chance to plan their wedding with topmost event planners, leading bridal couture designers, furniture brands, caterers, DJs, photographers, salons and much more under one roof.In addition, brides were also able to meet some of the top fashion designers themselves and enjoyed free beauty consultations by enviable makeup artists including the renowned Shammal Qureshi of Toni & Guy, Arammish Salon and Spa and many others. Talking about the event this year, Hassaan Khalid, Managing Director of 7UP Pakistan Wedding Show and Dreamweaver Productions said “The wedding sector is seeing an exceptional development with bride and grooms looking for unforgettable and extraordinary experiences for their special day. With the biggest wedding expo we bring the finest suppliers of wedding essentials under one roof with a vision of creating lifelong memories for our guests.” Also, a highlight for PWS every year, some lucky attendees also won exciting prizes such as air tickets for honeymoon, free bridal photo-shoots and wedding coverage, makeup deals and much more! 7UP Pakistan Wedding Show brings together both shoppers and providers of wedding services to offer a convenient and accessible one-stop shop solution for all brides-to-be, their families and wedding parties. 7UP Pakistan Wedding Show is the ideal platform for exhibitors to meet with visitors and wedding shoppers to build awareness and recognition for their brand. It also gives shoppers a chance to explore and select from a diverse range of vendors to plan their perfect wedding in one go.

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ramp Omar Mansoor showcased his Tashkent collection at the Uzbekistan Gallery of Arts in Tashkent. This collection consists of gowns and short dresses made of lace, chiffon and velvet. Hues of gold, navy blue and black were used in the collection. The deputy Prime Minister of Kazakhstan along other dignitaries were gracing the show with their presence and appreciated Omarâ&#x20AC;&#x2122;s fusion of Asian and Europe design elements.

Omar Mansoor

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