Moda Dynastie Magazine September 2019 by Moda Dynastie

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C O N T E N T S 15- GEORGES BEDRAN f a s h i o n d e s i g n e r A designer of Lebanese origin, Georges BEDRAN was born in Assia in northern Lebanon in 1979. Motivated since childhood by fashion, he brilliantly obtained his first degree at the school '' Saint-Basile '' in Batroun...

29 - L ’ O r éa l P a r i s P a k i st a n ’ s S p oke s pe rson! [Paris, 25th September 2019]: After the historic representation of Pakistan at cinema's grandest international film festival, the Cannes Film Festival in 2018, L’Oréal Paris, the world’s leading beauty company, ...

34- Humaira Syed By Vassilios Nicolaos Vitsilogiannis Humaira’s brand philosophy is to be able to provide Muslim women modern but modest clothing. Our designer thinks one of the important skills for a fashion designer to be successful is to think out of the box and to be oneself...

54-Bending Gravity Photography Exhibition A successful, most visited and go-to exhibition was held on Syros Island, Greece. Photographer Nadia Kouloura converted our nature into an image. Bending gravity is to defy gravity…

65-‘ D I L A R A ’ o n D a y - 2 o f # P L BW19 Multi-award winning fashion house Sania Maskatiya is set to showcase their F/W 19/20 bridal collection titled ‘DILARA’ on day two of PFDC L’Oréal Paris Bridal Week 2019. The showcase will be complemented by jewelry from Allure by MHT...

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76- N ESREEN T AF E S H

The most beau t i fu l wo m e n in t h e a r a b cin em a Her beauty and talent are undeniable Although she is extremely beautiful, and it is undeniable that she is very beautiful, she is also an amazing actress. Many people may think that she is just hired for her beauty, but she has also played many roles where she is not dressed up to be a beautiful woman..

84- P A KISTAN I F OR G OE T H E T ALENTS 2 01 9 Ethnomusicologist, Musician and Co-Founder of Pakistanâ&#x20AC;&#x2122;s Leading Comprehensive Music Symposium, Lahore Music Meet, Natasha Noorani is set to represent Pakistan in Germany this August as the only musician from the country for the fifth annual Goethe Talents Programme 2019...

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Editorial M. O.D.A D . Y . N . A.S.T.I.E

The ModaDynastie magazine is dedicated in providing its readers with essential guides about the regions latest trends and styles. Our editors pick quality and dedicate it in showcasing the very best in local and international fashion, lifestyles, beauty, high-end trends, travel and much more. For subscriptions magazines@modadynastie.com For ads, cover stories, interviews ads@modadynastie.com

www.modadynastie.com

Advertising & Marketing

Nomita Kiyani Director – Marketing & HR (Pakistan)

Sher Ahmed Director – Creative (GCC)

Vassilios Vitsilogiannis Director – Marketing (Europe)

Angelina Kali Director – Advertising (UK & Monaco)

Steph Birch Brand Ambassador Moda Dynastie

Muhammad Shoaib Director - Technical

Sponsor

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Editor'S Message This edition of Moda Dynatie was trendy and contemporary, we can consider this edition as one of up-tothe-minute. We introduce our readers to WOODZ, they Specialized in Videography and Photography, WOODZ shares Wedding story and realising it into perfect memory. WOODZ do not stop here, they are also in the Fashion Industry. Page 14 This edition’s most happening event was attending Emirates Fashionistas, A platform connecting Fashion, Beauty, Media and Entertainment World. This is Shomaila Maurer the founder of Emirates Fashionistas.com. we have been very impressed to see many people from different countries living in the UAE and calling it home launch EmiratesFashionista’s social platforms. Page 58 Among Pakistan’s leading fashion design house Sania Maskatiya returned to the prestigious New York Fashion Week platform with its F/W 2019 collection as part of The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of introducing emerging designer showcases. to present the collection at NYFW F/W 2019. Page 64 We are delighted and very proud to be a part of Nehr Ghar Films official premiere of the highly-anticipated crime-thriller Laal Kabootar at Cinepax Cinemas at Packages Mall in Lahore on 19th March 2019 and at Nueplex Cinemas in Karachi on 21st March 2019 to much acclaim. Laal Kabootar has released across Pakistan today, i.e. 22nd March 2019 in collaboration with GEO Entertainment as Channel Partners, FM91 as Radio Partners and Footprint as official distributors. page 54 We look forward to hearing your feedback magazines@modadynastie.com

@ mo da d y na st ie

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Makeup artist

Neelam Kinger Makeup Neelam Kinger is a highly trained Dubai based professional makeup artist. She has attended international master classes from international makeup artist like Mario Dedivanovic, Allesandro Alcantara, etc. Neelam has experience in bridal , fashion shoots, fashion shows and consultation. Her inspiration and style is for women to look fresh,flawless and beautiful.

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Neelam Kinger Interview By Modadynastie

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1. What do you like about this line of work and why did you choose this profession? I have been a makeup enthusiast since my early teens and was obsessed with creating new looks. I loved the power of makeup and I am still amazed about what it can do for someone's personality and boost their confidence. This line of work gives me an opportunity to share my skills and contribute to best day of the brides life.

2. Tell me about your experience as a makeup artist? My experience as a makeup artist has been lovely. I get to meet people from different parts of the world and make so many new friends.

3. What are the latest makeup trends? In today's time, the trend is what you want it be. But my current obsession is the dewy look.

4. A client is not happy with their look. How do you respond? Professionalism is the key. It's important to ensure that the client is happy, I would do whatever is necessary, in my strengths, to achieve that.

5. What is your favorite celebrity makeup look and why? JLo's Smokey eyes and nude lips forever favorite <3

6. What, in your opinion, is the most important quality in a Makeup Artist? To adapt new techniques and consistency is very important in this field.

7. How do you stay abreast of the latest beauty trends? I follow all the lovely trendsetting artists and hope I can use my creativity to achieve that some day.

HASSAN ALI & WIFE

8. Have you ever made a huge mistake when applying makeup to a client? How did you handle it?

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The beauty of makeup is that it can modified the way you want it. The key is keep checking the outcome on stages and modify when needed.

9. Say if a client asks you about the most unsuitable makeup style for her, what would you suggest? The recommendation for the style of the makeup is based on the face type, eye type and skin type of a person. For eg. I would not suggest dewy makeup to uneven textured skin type or kohl for deep set eyes.

10. What do you apply to a clientâ&#x20AC;&#x2122;s face before starting the makeup? I start with Dr. Jart - Water Drops, hydrating moisturizer or a Hydrating Sheet Mask.

11. Which is your personal favorite cosmetic brand? It's so difficult to choose one but Anastasia Beverly Hills, Tarte and Nars are the Top 3. I have recently started loving the HBN cosmetics foundations too.

12. How do you handle unsatisfied clients, who donâ&#x20AC;&#x2122;t like their hair and makeup done by you? (I think I've answered this question befor) Professionalism is the key. It's important to ensure that the client is happy, I would do whatever is necessary and in my strengths to achieve that.

13. What is one advice you would like to give your customers about taking care of makeup? I would advise to take care of the skin and apply SPF 50 sunscreen every day.

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HASSAN ALI & WIFE

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HASSAN ALI & WIFE

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A designer of Lebanese origin, Georges BEDRAN was born in Assia in northern Lebanon in 1979. Motivated since childhood by fashion, he brilliantly obtained his first degree at the school '' Saint-Basile '' in Batroun. After a first rewarding experience in luxury homes such as Georges HOBEIKA in Beirut, he decided to travel to Paris to perfect his knowledge of fashion. In Paris, he joined Formamod, a vocational training center for the fashion arts, from which he graduated with honors, and congratulated by his teachers for his vision of Parisian fashion. He will continue his training at the Institut Paris-Modeliste (IPM), while collaborating with several major Parisian companies including Cacharel, Veronique Leroy, George Rech, etc., or with Paris of the Creators. Georges Bedran then participates in several competitions of young creators. His first fashion show took place as part of the Cabrio-Show at the Salon du Cabriolet and CoupĂŠ, then at the private party of AFTM at the Marriott Paris Hotel. He contributed for the first time to the Fashion Week in Paris in 2013 by presenting, at Hotel Lutetia, a sublime and elegant collection, characterized by a harmonious blend of materials. He also dressed Miss Lebanon France 2012 before being official creator for Cabaret Chic at the Adyar theater, then sponsor of the Brussels Cosmopolitan Fashion Show 2014. In 2015, he presents his new collection as a guest of honor at the Panafricain Film Festival in Cannes, and in 2016 the Lebanese community invites him to present his creations at the JournĂŠes du Liban in Paris at Espace des Blancs-Manteaux. in Paris. In 2017, during the European Days of Crafts, he presents his new collection at the Espace Batignolles with the collaboration of the famous lace manufacturer Calais, Dentelles Noyon, and the Harmony Orchestra of the Guardians of Peace from the Paris Police Prefecture which, for the first time since its creation in 1919, played the music of a fashion show. In 2018, Georges Bedran was invited to the Russian Embassy in France to organize his fashion show on the occasion of the Russian national holiday. A few months later, he will present his new collection at the Hotel Carlton in Lille for the first edition of the Gold Fashion Art event. Then his 2019 collection, also in Noyon lace, presented at the Galerie Rachel Hardouin will delight visitors to craft trades.

Georges BEDRA N fashion designer

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Des ig ne r : C a r m i c h a e l B y f i e l d Ho us e o f B y f i e l d Mo d el s : C h a n t a l L i l y R o s e Bernio Dap M UA : C a r l a S t r o i j c k e n s P hotog r a p gh y : Ha n s B o l t e n

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designer House of Byfield

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From Pakistan to Paris: L’Oréal Paris Pakistan celebrates women, beauty and fashion

[Lahore, 29th September 2019] The world's number 1 beauty brand L’Oréal Paris simultaneously hosted two events in Pakistan and Paris to celebrate women, beauty & fashion. L’Oréal Paris Pakistan launched ‘I Am Worth It’ campaign on the third day of PFDC L’Oréal Paris Bridal Week, where beauty meets fashion to raise awareness about women's issues in Pakistan, highlighting L’Oréal’s work and commitment to empowering women in Pakistan. Simultaneously, L’Oréal Pakistan's spokesperson Mahira Khan represented Pakistan and the brand at the prestigious Paris Fashion Week. L’Oréal Paris takes their spokesperson beyond walking on the red-carpet. These women are the face of encouragement, entrepreneurial spirit, economic stability, dignity, and self-reliance for Pakistani women. Mahira Khan and Mehreen Syed are multifaceted women, they not only advocate women empowerment all over the world but also work towards it. ‘I AM Worth It’ experience [Lahore]: L’Oréal Paris launched its‘I Am Worth It’campaign at 2019 PFDC L’Oréal Paris Bridal Week. The presentation was led by L’Oréal Spokesperson Mehreen Syed and highlighted issues faced by women in Pakistan. Mehreen Syed walked the ramp alongside 4 of her BFBL students. The presentation entailed the work L’Oréal Paris has done in partnership with IFAP & I-CARE since its inception in Pakistan. The segment concluded with 50 graduates who have received beauty training at IFAP walking the ramp and were applauded with great pride by the attendees. So far, L’Oréal Paris has supported 510 women with IFAP and ICARE and will continue to make this partnership stronger. The campaign also featured a bridal outfit from critically lauded designer Sadaf Fawad Khan [SFK Bridals] that was displayed at the L’Oréal exhibition area on all three days of PLBW and will be auctioned off on the official Facebook page of L’Oréal Paris. The proceeds from the auction will be donated to IFAP. Paris Fashion Week: L’Oréal Paris Pakistan’s spokesperson Mahira Khan joined the leading ladies of L’Oréal Paris to join the illustrious Parisian platform in a glamorous ramp walk for L'Oréal Paris under the iconic Eiffel Tower. She attended Karl Lagerfeld workshop which unveiled Lagerfeld’s much anticipated collaboration with L’Oréal Paris on a “rock-chic” make-up collection.

Speaking on the occasion, L’Oréal Pakistan's Managing Director, Junaid Murtaza said, “L’Oréal Paris association with the world’s most glamorous fashion scene whether it maybe in Pairs or Pakistan, has been imperative. In the past two years L’Oréal Paris spokespersons Mehreen Syed and Mahira Khan have highlighted “Worth” in the context of promoting self-esteem and independence of women in our society on PFDC L’Oréal Paris Bridal Week, platform. This year L’Oréal’s spokespersons represented brand's ethos of ‘Because you’re Worth It’ at PFDC L’Oréal Paris Bridal Week, and Paris Fashion week. Indeed, with our partnership with IFAP for the past 3 years, we have worked to elevate and empower women focusing on the lifting of self-esteem, confidence and financial empowerment through free, top-quality beauty training programs. Through our partnership with the PFDC this iteration, we look to drive this further, bringing to PFDC L’Oréal Paris Bridal Week, our belief and values of ‘Beauty for a Better Life’.

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Ala a

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Alaa

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[Lahore: 23rd September 2019] Hira Ali Studios, Pakistan's premier contemporary lifestyle brand, surprised its clients and fans by dropping a limited edition jewelry collection last night. The collection will remain live on the brands official website for only 24 hours.

The brand, best known for their minimalistic and contemporary designs and collections, recently expanded into skincare with the launch of the “Miracle Oil” and now for the first time the brand has launched a Jewelry collection. Speaking about the launch of the jewelry line, Hira Ali creative director at Hira Ali Studios said: “We are super excited about the launch. We have managed to converge our aesthetics into our jewelry line making it the coolest, chic, contemporary jewelry you can get your hands on. Every piece is a statement; it is designed for the Hira Ali woman with the most intricate details. ” True to Hira’s philosophy of presenting reformist art, the collection presents jewelry designs that are modern, creating pieces that does not limit wearers but rather creates a coming together of tradition, splendor and contemporary style. Catering to the lifestyle of the modern urban woman, the brand had showcased at the biggest platforms both locally and internationally.

Hira Ali drops a surprise limited edition Jewelry collection!

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[Paris, 25th September 2019]: After the historic representation of Pakistan at cinema's grandest international film festival, the Cannes Film Festival in 2018, L’Oréal Paris, the world’s leading beauty company, proudly marks another landmark for the country: L’Oréal Paris Pakistan’s Spokesperson Mahira Khan is set to represent Pakistan and the brand at the prestigious Paris Fashion Week happening from 23rd September 2019 to 1st October 2019.

L’ O ré al P aris P ak is ta n t o t a k e o ve r P aris F as h io n We e k 2 0 1 9 f o r th e f irs t time e v e r w i t h s u p e rs tar Mah ira Kh an , L ’Or é a l P aris P ak is tan’ s S p o k e s p e r s on !

L’Oréal Paris and Paris Fashion Week have had a history of bringing together the most celebrated and coveted beauty, fashion and entertainment icons and trends from across the world. With this announcement, L’Oréal Paris continues its trailblazing drive to open up and unlock global platforms for Pakistan. With the multi-faceted Mahira Khan as the local spokesperson for L’Oréal Paris in Pakistan, the brand is indeed pioneering global avenues as ‘firsts’ for the country, having represented the brand at Cannes Film Festival in 2018 and now at Paris Fashion Week this September 2019. Speaking about this milestone announcement, Junaid Murtaza, the Managing Director of L’Oréal Pakistan has said, “The L’Oréal Group always celebrates diversity and empowerment through beauty and believes strongly in paving the way for Pakistan to have access to platforms which we previously never did! We are thrilled for L’Oréal Pakistan’s first entry into Paris Fashion Week, the world’s biggest fashion platform in 2019 and Mahira Khan, our local spokesperson for L’Oréal Paris is the perfect embodiment of beauty, creativity, fashion and diversity. We look forward to share what promises to be a thrilling experience with everyone in the country come September 2019.” Every year, L'Oréal Paris chooses its spokeswomen from all over the world to attend the fashion week and this year, Mahira will join the leading ladies of L’Oréal Paris to grace the illustrious Parisian platform in a glamourous ramp walk for L'Oréal Paris under the iconic Eiffel Tower, which is a first for Pakistan and a moment of immense joy and pride for L’Oréal Pakistan. Some notable events from her itinerary apart from the fashion week itself comprise of the “Unlock Paris Tour” in which she will be visiting some intriguing spots of the city, as well as a Karl Lagerfeld workshop which will also showcase Lagerfeld’s much anticipated collaboration with L’Oréal Paris on a “rock-chic” make-up collection. Mahira will be in Paris for 4 days, during which she will also be meeting with L’Oréal Paris global spokespeople, besides her engagements with noteworthy fashion designers.

Speaking about her participation at Paris Fashion Week 2019, L’Oréal Paris Pakistan’s Spokesperson Mahira Khan has said, “Representing the brand and the country at Cannes Film Festival last year was an incredible experience and continuing the same representation at Paris Fashion Week couldn’t be more exciting - it is after all THE fashion week to be a part of and I’m delighted for the opportunity to represent Pakistan at the world’s most coveted event, where beauty meets fashion - We are all worth it!"

Some notable events from her itinerary apart from the fashion week itself comprise of the “Unlock Paris Tour” in which she will be visiting some intriguing spots of the city, as well as a Karl Lagerfeld workshop which will also showcase Lagerfeld’s much anticipated collaboration with L’Oréal Paris on a “rock-chic” make-up collection. Mahira will be in Paris for 4 days, during which she will also be meeting with L’Oréal Paris global spokespeople, besides her engagements with noteworthy fashion designers.

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SHARMEEN OBAID-CHINOY headlines The Academy’s Women Initiative in New York [New York, 3rd October 2019] Two-time Academy Award Winning filmmaker Sharmeen Obaid-Chinoy headlined the inaugural Women’s Initiative luncheon hosted by the Academy of Motion Pictures Arts and Sciences in New York, as a keynote speaker. The event, held at Rockefeller Center’s Rainbow Room, drew much of New York’s filmmaking elite, including actors Laura Dern (“Jurassic Park”), Constance Wu (“Hustlers”), Cynthia Erivo (“Harriet”) and Meg Ryan; producers Amy Pascal (“Ghostbusters”, “Spider-Man”), Christine Vachon (“Dark Waters”) and Jane Rosenthal (“The Irishman”); documentarians Barbara Kopple and Laura Poitras; “Honey Boy” director Alma Har’el and actor director Greta Gerwig (“Lady Bird”), to name a few. Addressing a crowd of over 175 Academy Members, Sharmeen’s talk focused on the power of film to transform the way women see themselves. She also talked about her mobile cinema initiative, Dekh Magar Pyaar Se, which she launched in 2017 and since has travelled across 300 locations screening films in small towns and villages educating women about their rights, bringing thought provoking films to the youth of Pakistan. Sharmeen also spoke about her journey as a journalist which began at the age of 14 and how she is a selftaught filmmaker who made her first documentary film at the age of 21. The audience heard her describe her activism to impact legislation and how she is focusing on animation to create a new generation of heroes for children in Pakistan She also spoke about her latest animated film SITARA: LET GIRLS DREAM and its message for young girls to dream big and to parents to invest in those dreams. Sharmeen concluded the afternoon with rousing remarks drawing on her hard-fought experiences as a filmmaker and journalist. “I see every single day that young women are changing the way they see themselves,” said ObaidChinoy. “And film is empowering them to do that.” Sharmeen chose to wore a kurta from Ideas Pret with shoes by One 432 by Ammar Belal for this occasion!

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Fashion & Style

by Vassilios Nicolaos Vitsilogiannis Humaira Syed began her brand NISWA at the age of 20. She had a choice to go to college or pursue her passion straight away which was Niswa Fashion. Humaira started this company as a hobby and it took off like a wild fire. Although she was new in fashion and had no professional background in it, Humaira was able to build a huge fan base just by being able to provide her family, friends and community the clothing that suits their needs. Humaira has been fascinated with fashion from a very young age ‘’maybe since I was a child’’ she recalls. Humaira’s mother always told Humaira wouldn't let her pick her outfits. Instead, Humaira would choose what she would want to wear and what she want her mother to purchase for her. Humaira had some sort of inclination towards fashion. The struggle to get modest yet trendy clothing was also real and she would attribute that it also directed the designer towards this path. Humaira gets artistic inspiration from many things including nature and cultural designs. In South Asian culture, the clothes have a lot of embellishment and detailed work on them. So, she pays close attention to details and those details is what the designer incorporates into the designs. She has loved art as a form of selfexpression! In elementary school, one of Humaira’s works of art was selected to be on the cover of the children's school book. She remembers being selected by the art teacher to take part in art competitions and even won one of them and she finds it easy to design fashion apparel items today. ‘’There are many great artists, designers and trend setters out there. I call myself a gap filler. I know what I want to wear and what my friends want to wear and if I don't see this in the market, I bring it’’ she said. Humaira pushes the boundaries of creativity by trying to go beyond her comfort level in creating new designs and not letting negativity get to her. Being a designer and an entrepreneur, sometimes one worries which designs will do well in the market or not. Especially in this time, trends keep changing and evolving and keeping up can be a challenge but Humaira believes in her vision and stay firm and usually receive great feedback which allows her to be confident in being more and more creative. Also, Humaira knows that if something does not do well but even one person appreciated it, it’s OK and she did what she intended to do.

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Humaira’s brand philosophy is to be able to provide Muslim women modern but modest clothing. Our designer thinks one of the important skills for a fashion designer to be successful is to think out of the box and to be oneself. A designer always needs to try to be creative and do a lot of research at the same time. When I asked Humaira what were the top three things in her styling kit that were must haves, she replied ‘’Black/White Slips, Accessories, and Neutral Hijabs are a must, especially when styling for our photoshoots!’’

Humaira Syed

The designer would measure success through the positive feedback she receives from the customers and how many people actually support the brand and its concept. In the end of the day, her brand supporters are what brought her this far. Humaira follows some trends for her looks once she has many favorite fashionistas, brands, and runway shows that she keeps up with! Also, she loves Minimal and Dressy style in her outfits. A variety of fabrics such as chiffon, jersey, silk, and many more which will be launching soon, are the fabrics to her new line! @queenfroggy @omayazein @neelam and many more influencers are the celebrities who have worn Humaira’s clothes. To my question, if men and women are well-dressed today, she comes with this answer ‘’That's tough! The reason our modest fashion brand began was because of the lack of clothes in the market that fit our needs. It has become so difficult for us to find clothes that are long in length and included full sleeves but we believe that overall, women are able to dress more and more freely and that allows for dressing well.’’ Humaira and her brand NISWA prepare before hand such as gathering accessories, purses, shoes, slip-ons, neutral hijabs, camera gear and arranging the location and models and sometimes a special photographer and behind the scenes coverage. Our designer stays updated on current trends by Research. She has to keep being on top of the game by always seeing the latest brands runway shows, magazines, and just be inspired with everything fashion! Humaira recalls the most memorable fashion moment the ones being working with so many social media influencers she would never thought be working with and the amount of opportunities that keep arising for her brand! The hijab tutorial video with @ queenfroggy reached 2M+ views which the brand never thought it would ever achieve!

NISWA brand try to keep even the most high fashion items affordable for the customers. Our designer has worn clothes out of fashion sometimes in her life. She has probably done it so many times and maybe she still does because in the end of the day, fashion doesn't define her or all of us. Everyone has their own style. The brand next collection will be releasing right before Ramadan! Humaira believes that influencers are not only trendsetters but bring their preferences to their audience, so it’s very important to connect with them and work with the right influencers who appreciate the brand and style.

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Sergey HBN Cosmetics

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P h o t o g r a p h y b y S e r g e y po

H BN C osmeti c s

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Anara Zakirli

Interview By Vassilios Nicolaos Vitsilogiannis

1. What’s your fashion background? - I graduated from Azimzadeh art academy. I studied there for 6 years and I work in this field for 2 years.

2. When did you start becoming fascinated with fashion? - I was interested in art and fashion since childhood.

3. Where do you get your inspiration from? - I’m inspired from Azerbaijanian ornaments and everything that looks beautiful.

4. What are the skills a designer should have for a successful career in the fashion industry? - I think I’m very young to answer this question. But you must love your job and work hard.

5. Do you follow some trends for your looks? -

Yes, I do. I follow trends all the time.

What fabrics do you use?

- I use almost every kind of fabrics. It depends on how my next collection will be.

7. Do you find men and women welldressed today? - I like some of them but some of them I don’t like. Sometimes people wear the things that trendy but even when they don’t suit them. But there are a lot of people who keep their own style.

8. What is your best or worst memorable fashion moment? - This year’s Dubai Fashion Week project was my best memory. I showed my third collection that called “Zarafshan”.

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9. What role do you think social media/influencers play in fashion today? - Recently bloggers play much role about advertising and PR. Most of the people interest in them and follow their life style, the thing they use or wearâ&#x20AC;Ś

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Anara Zakirli

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[Lahore: 23 September 2019] The House of Kamiar Rokni is set to showcase Golestān, at PFDC L’Oréal Paris Bridal Week. Golestān the Garden of Roses, represents a poetry of ideas. Drawing from Kamiar Rokni’s Persian heritage, Golestān explores the influence of Iran in Sub Continental design, playing with the diversity within femininity, from the modern to the classic, from softer to bolder expressions. Indeed, Rokni envisions modern couture as layered and multi faceted, embracing different aspects of our nature Golestān also takes its title and creative interpretation from Persian poet Sa’adi’s magnum opus, presenting a collection as a confluence of many ideas but ultimately proposing a celebration of one’s individuality; one where no two flowers are alike in the House of Kamiar Rokni’s Garden of Roses. The ties that bind fashion, art, culture and imagination make up the very fabric of The House of Kamiar Rokni’s DNA. Golestān is based in rich velvets, organzas, jacquards, chiffons, handwoven silk trims with detailed silk and tissue nets, introducing multiple rich textiles within one outfit. The collection explores many silhouettes across a colour palette that channels rich, high contrast bursts to the softer, dreamier and more ethereal hues.

The House of Kamiar Rokni is Set to Showcase ‘Golest'n’ at PFDC L’Oréal Paris Bridal Week

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I AA I n t e rn at i on al Car Exhi bition Despina:

An event that combines technology and innovation is always one of my favorites.

Vassilios: I didn’t know that you’re fond of cars, I was totally surprised.

Despina:

IAA International Car Exhibition in Frankfurt has nothing to do with normal car exhibitions. You saw yourself how technology can help us drive into the future. Even though a lot of companies did not participate this year, this exhibition has always something new to show.

Despina: Vassilios:

The new designs of future cars actually left me speechless. Self-driving cars will be very famous in the future because accidents will be reduced and driving in general will be safer for all of us.

Did you see this huge – future

drone?

Vassilios:

You mean the future human surveillance? I’m just kidding. Of course, it was my favorite among the new models in the exhibition.

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Despina:

My favorite, though, was the old time classic vehicles displayed on the ground floor. I could imagine ourselves, like actors in a 20’s movie, to drive across America in one of these vehicles!!!

Vassilios: Your

imagination really surprises me sometimes.

Despina:

Old time classic cars have their own uniqueness. Don’t you remember the “don’t touch” signs?

Vassilios:

You’re right, but I prefer the future technologies like those huge caravans that have space also for cars! It was absolutely fantastic.

Despina:

WAnd adventurous too. You don’t have to book a hotel. You just drive this huge caravan and inside is also your car. I haven’t seen before just an innovation.

Vassilios: I would like to go and visit the same exhibition in Japan.

Vassilios:

I Another expensive one. Every item in this exhibition was of a very high budget.

Despina:

it, why not?

For those who can afford

Despina:

I really love the idea. Future-unique-fashion cars. I love them all.

Vassilios: I was sure you do. .

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IA A In ternatio nal C ar E x hi b i t i o n

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IAA In te rn a t ion a l C a r Exh i b i ti o n

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Coke Studio releases its official trailer and artist line-up for Season 12!

[Karachi, 4th October 2019]: The Coca-Cola Company Pakistan proudly releases the official trailer for Coke Studio Season 12, revealing the artists as part of its talented ensemble. “Here we are. It is 2019 and as we open our eyes each morning to begin a new day, we find ourselves in a digital age that operates at a constant pulse, a rhythm that beats faster than the pace of our hearts. Human technological expanse is at the pinnacle of its evolution and, as borders become permeable and physical distances grow shorter, people reach out to connect and understand each other. Every day, there are multitudes of conversations, across race, gender and nations. And in this exploration, societies find links that can be traced through our roots – culture’s pieces that are entrenched in history’s soil, bringing people together through music, art and stories. In this process, people see just how artistic expression not only links with its origins from the past but also evolves in new hues in the present day. Today, Coke Studio is on the twelfth chapter of its journey. Since its inception, Coke Studio remains a space that witnesses the subtle connections of cultures and peoples through music. This has happened on a crossroads that Coke Studio stands at, where paths intersect, attracting energies that come together to create a canvas with a myriad of colors. The canvas sees the attributes of Eastern tonality merge with Western structures, the wealth of knowledge of tradition meeting soundscapes of the present day and a collage of rhythms, notes, melodies and, ultimately, stories. This Season, music traveled to the Studio from far and wide, settling into our mixers and instruments, showing us that the well is far from running dry and that there is still so much to learn and create. From the country’s northernmost borders and westwards, from Balochistan, climbing mountains, frolicking through fields of wheat, and winding their way through sand dunes, voices came pouring through to share the legacies of their heritage and stories. In the soft vowels of Pashto, zesty flavors of Punjabi, and earthy tones of Sindhi, we heard Sufi tales on Divine love, ghazals that emanate nuances of the human condition and festive duets of romantic conversations between coy lovers, human emotions taking shape in words and melodies. Folk songs came to us, taught in village homes by mothers to their children, hand-in-hand with the words of philosopher-saints that echo in the shrines of the Subcontinent, followed closely by popular hits that have forever lodged themselves in our cultural memories.

Songs came down to us through the centuries, bringing with them ancient melodies and rhythms. From the hills of Kashmir, a sad empress called to us, writing lovelorn poetry for the husband who had been taken from her. Writing poems on the human soul, and musical compositions that would survive centuries, an ascetic stopped by the Studio as he travelled through the land, preaching his message of love and tolerance. Weary camel herders from Balochistan travelled to our studio, singing notes as they walked through hills and sand dunes, harmonizing their voices to suit the echo of the terrain. And in this process, the Past, the forever teacher, became our guide in the Present. Music, we found, is a continuing journey in which distinctions between past and present can become permeable. It is a collaboration between centuries and decades, one that will be ongoing as long as our collective memory survives.Within the Studio, we experimented with the new and old, bringing together a house band that has been part of Coke Studio’s family since its adolescence, with young talent that brought with them fresh understandings of the sounds and rhythms that came to us.

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The pulse that kept the music alive was the percussions section, this year made up of Coke Studio veteran Babar Khanna, drummer Kami Paul, multi-percussionists Aziz Kazi and Hassan Mohiyuddin, and, Coke Studio’s first female house band member, Veeru Shaan. Creating the mood of the soundscape with their fills and progressions were bassist Kamran (Mannu) Zafar, guitarists Zain Ali and Sarmad Ghafoor, keyboardist Varqa Faraid, and multiinstrumentalist Amir Azhar. Providing the harmonic beds upon which our melodies were built were the backing vocalists Mehr Qadr, Rachel Viccaji, Nimra Rafiq, and Shahab Hussain. Musicians came to the Studio, those who we have been listening to since our childhoods, and whose voices we have come to love, alongside artists who were completely unfamiliar, who brought with them songs in which we could hear the texture of their land. A young boy, Kashif Din, came to us from Gilgit-Baltistan, having taught himself to make music on a broken laptop. The Studio was graced by Ali Sethi, who in one take managed to wrap up rehearsals for a ghazal written 75 years ago in a prison cell by a poet who dreamt of revolution. Organically, the pieces came together on the Coke Studio canvas, forming arrangements, beats, and patterns and, for the Studio, music became a process and a collaboration. In a world where there are multitudes of information, sounds and conversations to choose from, Coke Studio wishes to offer a space where one can contemplate the reverberations of a single guitar strum or the notes of a few piano keys. Traveling down the ladder of time, from the courts of the Delhi Sultanate and the music studios of pre-revolution Iran, through mountains and valleys, much like the water that trickles down from a natural spring, music came to Coke Studio’s canvas. At its core, Coke Studio remains an offering, a space where we share what has come to us, welcome to those who wish to join us on this continuing journey of exploration.” - The team at Coke Studio. Speaking about the launch of Coke Studio Season 12, the General Manager of Coca-Cola Pakistan, Rizwan U. Khan said, “Coca-Cola Pakistan is committed to share the values of unity and harmony through the universal language of music that transcends any cultural barriers or boundaries. With more than a decade of musical legacy with Coke Studio, we will keep striving to carry forward this beacon of hope and celebration through our firm belief in the power of music.”

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Bending Gravity Photography Exhibition A successful, most visited and go-to exhibition was held on Syros Island, Greece. Photographer Nadia Kouloura converted our nature into an image. Bending gravity is to defy gravityâ&#x20AC;ŚLiterally and metaphorically. Bodies that swing and move beyond the usual rules. When we are in balance and harmony with Nature, we conquer our inner balance. Harmony and synergy between our feminine and masculine side is achieved. When Existence is in contact and in harmony with Nature, magical images get revealed in front of our eyes. Athletes-dancers exercise every day with discipline and consistency, for many hours, in exercises-positions of balance and strength. Watching them exercise, the feelings of uplifting, euphoria and admiration are intense. The photographic lens captures this ethereal and dynamic encounter: the athletes-dancers, into natural landscapes, in total harmony with the environment. The sense that remains, is their persistent work and their focus in making perfect every movement, that gives this ethereal result. These magical images that Nadia Kouloura saw, and she wanted to share with all of us. After the exhibition finished in Syros, the photographic material will be exhibited in Athens, Greece. The photoshootings took place in collaboration with Angelos Andriotis, who is the founder and master trainer of International Calisthenics Academy, and the athletes Angelos Triantafyllou, Lydia Kollia and Ismini Maria Anemogianni.

You can follow Nadia Kouloura on social media and website www.nadiakouloura.com www.instagram.com/nadiakoulouraphotography

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photography

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The Third Edition of 7UP Pakistan Wedding Show 2019 is all set to take place on the 24th and 25th of August at the Lahore Expo Centre!

[Lahore: 22nd August 2019] The third edition of the biggest wedding show, 7UP Pakistan Wedding Show will take place on the 24th and 25th of August at Hall 2 of the Lahore Expo Centre.

At the #7UPPWS 2019, attendees will have the chance to avail exciting offers and discounts, from over 70 coveted brands in fashion, beauty and personal grooming. This year’s event will also a special star appearance of Kubra Khan and Bilal Ashraf on the opening day of Pakistan Wedding Show, along with a few other surprise celebrity guests!

#7UPPWS will give attendees a chance to plan their weddings with topmost event planners, leading bridal couture designers, furniture brands, caterers, DJs, photographers, salons and much more under one roof. Such as HSY, Toni & Guy, Daimond Foam, Dolce Vita, Bareeze Home Expressions, ECS, AYRA Events, Zarmisha Dar, Munib Nawaz, Republic and many more. In addition, brides to be will also be able to meet some of the top fashion designers themselves and will enjoy free beauty consultations by enviable makeup artists including the renowned Shammal Qureshi of Toni & Guy, Arammish Salon and Spa and many others.

Talking about the event this year, Hassaan Khalid, Managing Director of 7UP Pakistan Wedding Show and Dreamweaver Productions, said “The wedding sector is seeing an exceptional development with bride and grooms looking for unforgettable and extraordinary experiences for their special day. With the biggest wedding expo we bring the finest suppliers of wedding essentials under one roof with a vision of creating lifelong memories for our guests.”

Also, a highlight for PWS every year, some lucky attendees will also win exciting prizes such as air tickets for their honeymoon, free bridal photo-shoots and wedding coverage, makeup deals and much more. Along with amazing discounts and bridal packages of top brands of upto 40% off!

7UP Pakistan Wedding Show brings together both shoppers and providers of wedding services to offer a convenient and accessible one-stop shop solution for all brides-to-be, their families and wedding parties. 7UP Pakistan Wedding Show is the ideal platform for exhibitors to meet with visitors and wedding shoppers to build awareness and recognition for their brand. It also gives shoppers a chance to explore and select from a diverse range of vendors to plan their perfect wedding in one go.

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• What’s your background in fashion? I started my career in Shanghai, China where I got a chance to work with one famous fashion house and to learn how to design and create clothes. After moving to Dubai, I founded my own fashion brand – MYKAFTAN.

• At what age did you start becoming fascinated with fashion? In general, I can say that I started becoming fascinated with fashion from the early age as most of girls who like to dress beautifully, look for their style and try to stand out from the crowd. All of us, girls, with some minor exception, are interested in clothes, style and fashion. However, the first time I got seriously interested in fashion industry and creation of clothes was when I moved to Dubai three years ago. This was the time when I got inspired by Arabic fashion; it really touched my soul and I decided to create my brand as a new vision of the local style.

• Where do you get your artistic inspiration from? First of all, it’s Arabic fashion, traditional modest wear – abayas, kaftans. Besides, I take inspiration from the local architecture, and especially its signature element – mashrabiya, projecting oriental windows – this is where I take inspiration for the laser cut designs. Architecture is a great source of inspiration for fashion.

• Have you ever felt to push the boundaries of creativity? This is what my brand is about. I’m trying to go beyond the stereotypes and rules. Who said that abaya must be black? Who said that a Western person can’t create modest fashion? I’m creating kaftans through my own vision and sometimes it might seem too brave; but this creativity has no rules and boundaries.

•

What is your brand philosophy?

MyKaftan is an interpretation of traditional Arabic style through my vision and experiences I had along the way; it’s the way I see modest fashion in the modern world, full of changes, diversities and mix of cultures. I believe that we, as generation of world citizens, should accept and embrace each other’s differences to live in the world of peace and tolerance. That’s why my brand is not only about fashion trends but also about connection and social values. Fashion has a power to influence humanity to make our world a better place, where everyone is accepted, regardless of his origin, identity or cultural differences.

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My Kaftan-Vasilisa Kozhemiako Interview by Vassilios Nicolaos Vitsilogiannis

• What skills are important for a fashion designer for a successful career in the industry? First of all, to think outside the box. To have your own opinion and vision, not following others. Besides, it’s necessary to understand clearly what your product is about and whom you’re targeting. To survive in the industry, you also must be a business person and understand how to deal with supply chain, sales and accounting…. However, it’s always possible to hire a person to be in charge of that.

• Please tell the top three things in your styling kit that are must haves. -Kaftan is definitely a must have -Accessories, like earrings, scarf, bag… -Confidence is a must

•

How do you measure success?

By happiness of clients, first of all.

• Do you follow some trends for your looks? Definitely I do but I don’t follow them blindly. I pay attention on colors of the season and select them carefully; the same about fabrics, silhouettes, etc.

• What kind of style you would love to have in your outfits? The style I already have in my brand – feminine modest wear which creates flattering silhouettes and chic looks.

•

What fabrics do you use?

I use the fabrics which I import from Europe and order directly from Premiere Vision exhibition in Paris. My signature fabric is double satin which has amazing quality and touch, and also it’s very practical for daily use. I also use some fabrics with exclusive prints and embroidery.

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• Name some celebrities who have worn your clothes. Rym Saidi Breidy (Tunisian supermodel); Dubai-based influencers: Diana Ganeeva, Eugenia Polyakova; Marriam Mossalli (Saudi-based influencer, BOF 500); Elaheh Nobahar (Iranian-based blogger).

• Do you find men and women welldressed today? It depends… With the diversity nowadays, everyone is different and free to express himself in his own way. You can like it and you can dislike it. I love these differences. The only thing I don’t really support is the tendency for ‘ugly fashion’.

• What sorts of things do you do to prepare yourself for an upcoming fashion shoot or show? To prepare for this, you should become a producer – calculate the budget; organize photographer, models, stylist, etc. Prepare the outfits, the location, the timings… A lot of things!

• How do you stay updated on current trends? Premiere Vision Show in Paris is the best place to learn about future trends. Also it’s always good to watch fashion shows, check trends on Instagram, street style fashion…

• What is your most memorable fashion moment? Good or Bad. By today, the most memorable was Dubai Modest Fashion Week where we had our first fashion show ever; that was definitely a great experience with a big impact on brand’s visibility and reputation. And the best is yet to come!

• What do you like and dislike in wearing a high fashion collection? Sometimes high fashion is not really practical and wearable. However, there are some pieces which are created just to be an art. For example, haute couture by Dutch designer Iris van Herpen whom I admire a lot. In my brand, I’m trying to make each piece wearable and applicable for different occasions but to have the finishing of high fashion level and recognizable design.

• Have you ever worn something that is totally out of fashion in your life? For sure I have, especially when I was a teenager.

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• When is your next collection showcased?

• What role do you think social media/ influencers play in fashion today?

Fall ‘19

Huge. We live in a digital world and social media has a great influence on crowds. I think that one day it will change and people will pay attention on something else, but definitely not now.

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[Lahore, 19th September]: Multi-award winning fashion house Sania Maskatiya is set to showcase their F/W 19/20 bridal collection titled ‘DILARA’ on day two of PFDC L’Oréal Paris Bridal Week 2019. The showcase will be complemented by jewelry from Allure by MHT. Indeed, Sania Maskatiya’s boldest bridal collection to date, DILARA pays tribute to the most exquisite of promises between two beloveds. A collection that combines ‘dil’ (heart) and ‘ara’ (what decorates beauty), two core elements of fashion, DILARA dresses both bride and groom in a dazzling array of colours, both subtle and siren, featuring heavily ornamented luxury fabrics in silhouettes that hearken to the Subcontinent’s Golden Age; blending a mild modernity to the allure of the Orient. Its peshwazes and ghararas, prince coats and sherwanis are brilliantly furnished with an elegance that’s eternal. An astonishingly sensuous homage to love’s sublimity, DILARA defines all that a marriage can be. DILARA will be available for preview and order in Lahore on 28th September 2019 and in Karachi on 30th September 2019 at the flagship outlets. Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export. The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

S a n i a M a s k a t i y a is set t o r e v e a l ‘D I L AR A ’ on D a y - 2 o f # P L BW1 9

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Fashion is there in every walk of our lives from common man to celebrities. Fashion industry is one of the most criticised industry for by the environmentalist and this year fashion week fall 2019 found to address upon sustainable fashion. But, how far brands and retailers are adapting to this call of action is a question to address today.

I s F as h io n ind u s try t r u l y a dd re s s ing th e s u s taina b l e f a s hio n and s u s tainab il i t y of t h e ind us try?

By 2030, it is predicted that the industry’s water consumption will grow by 50 percent to 118 billion cubic meters (or 31.17 trillion gallons), its carbon footprint will increase to 2,791 million tons and the amount of waste it creates will hit 148 million tons. These statistical predictions have given direction to the industry and the call for action made by the industry on sustainable fashion is still questionable. Many brands and stores are found to address them by sending wrong messages to public by using recycled polyester, which is found to be more harmful than actual polyester. Are we really getting rid of polyester? She also stated that “ Fashion is an expression of art and emotional journey of the creator and equal opportunity must be laid irrespective of the colour of their skin”. The fashion show housed models from all over the world and show was focused on bringing out talents within every individual that just walking on the ramp. Adma Saf, young talented singer, poetically in her sweet voice sung the Still call of many young talents and name designer’s like journey of Adam and Alice London. Vivienne Westwood in the recent years are not been The ballet dancers in white handcrafted dresses made a addressed significantly by the fashion industry on the small performance on a love story, followed by catwalk and sustainability of the industry calling for GO GREEN action. robotic dancing performance headed by Rhiana, where 4 A young fashion brand Adam and Alice London by Asvika young dancers showcased the empowerment of future Kathiresan is found voicing to bring the change in the women and freedom of expression. The collections were fashion industry for sustainability of the industry and made from fine quality of silk and some of the jackets were sustainable fashion in the last week fashion week show padded with soft mulberry silk wadding. Adam and Alice hosted at Buyers.fashion at the Court House Hotel, soho. London, wants to bring back the use of natural fabrics and traditional craftsmanship back into this modern world to Adam and Alice London initiated call of action by supporting support artisans, handloom and talents in the industry. growing designers and artists who are pursuing real talent and trying to make difference in their actions and in their work. The women’s wear luxury fashion label has taken a Huma Adnan, designer from Pakistan , who closed the call of action to support talents in the industry who are show ,was representing refugees of Afghanistan who the strength of the industry to revolutionise the fashion are the talents behind her jewellery collection. Huma industry to bring back the glory of true fashion. offers training and support to the community of refugees Adam and Alice London opened the show with Jack Siren, through her work. An Extraordinary handcrafted pieces to transgender to address the gender barrier and equality express the passion and love send by those refugees and in fashion by bringing out the talents of the artists. Adam the twins from USA strolled the runway of her collection. and Alice London states “It is not about looking beautiful Huma Adnan there by making difference to the community from outside, it is about who you are from inside and what she is living in and embracing the love given by beautiful difference you can make in other people’s life to bring people whose lives has changed by her collections. happiness”. The voice of young brands has made the high-streets to address the fall of the industry, but found that the solution to the problem has not been effective enough and cost cutting ways for profit gains by introduction of recycle polyester is not a permanent solution to the sustainability of the industry.

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Quratulain F as hi on De s i gner

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Q ur a t u l a i n Fa s hi o n D e s i gn e r

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ARTIST Sharmeen Obaid-Chinoy’s AAGAHI nominated at the 66th Cannes Lions International Festival of Creativity [Karachi, 20th June 2019] Two-time Academy Award winner Sharmeen Obaid-Chinoy’s awareness series “AAGAHI” has been nominated at The 66th Cannes Lions International Festival of Creativity. AAGAHI, which literally means awareness, is a public service campaign with an aim to educate women about their legal rights in Pakistan and is nominated for the Sustainable Development Goals Lions in the Gender Equality category. AAGAHI is indeed the first Pakistani awareness series to be nominated for Cannes Lions. The winners will be announced during the Cannes Lions Good track award ceremony tomorrow. “AAGAHI is a campaign designed to create awareness in women so they are able to navigate the police and judicial system with confidence in Pakistan. The impact created in rural and urban communities through AAGAHI has been tremendous and we at SOC Films are delighted to be shortlisted for the Cannes Sustainable Development Goals award.” said Sharmeen Obaid-Chinoy on her first Cannes Lions nomination. Over the course of the past seven months, SOC Films released a series of short animated films in Urdu explaining and clarifying the legislations which affect women; and giving an overview of how the legal provisions granted to them may be applied, such as; how to file an FIR, what does the law state on instances of domestic violence, divorce, cybercrimes and inheritance and what is the procedure for reporting issues like these and who should be approached for help. Each short-film was designed and produced by SOC Films and covered the law, its interpretation and the safety that it provides to the victim. This also included the legislation, as stated in the Pakistan Penal Code, and the various case laws, which have been passed or revised in the recent years.

One of Pakistan’s leading actresses, Aamina Sheikh lent her voice for the series. AAGAHI has been produced in collaboration with Women Action Forum Karachi. Indeed, at The 66th Cannes Lions International Festival of Creativity, over 30,000 pieces of creative and effective work from 89 countries, in 27 distinct creative disciplines, will be awarded and celebrated at the Festival, setting the global benchmark for creativity and effectiveness. More than 400 jury members, from over 50 countries, have now convened in Cannes to judge the work, which will be celebrated across five evening Awards Shows. Cannes Lions is committed to campaigning for creativity as a powerful force for good in the world and has partnering with the UN to support the Sustainable Development Goals through a range of creative initiatives at the Festival. The Goals House in Cannes is a focal point for the strategic-thinking needed to make the United Nations' Global Goals a reality. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate.

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designer

Farida Afandiyeva

Interview by Vassilios Nicolaos Vitsilogiannis • What’s fashion?

your

background

•

How do you measure success?

At the age 25 I start becoming fascinated with fashion.

I’m guiding principles for me to express myself, to be who I am and free from stereotypes. People spend quite a bit of time choosing what to wear, and I am very excited that more and more modest boutiques and fashion trends, modest fashion weeks are popping up recently to increase the options of clients. And I think that this is a big success! Moreover, as a founder of Hijab Queen I am very happy that I can contribute to this process and support my peer women who share the same values as I do.

• Where do you get your artistic inspiration from?

• Do you follow some trends for your looks?

I get inspiration from the elements of traditional costume. In modern collections that appear on podiums, elements from the national attire of the Azerbaijani people are increasingly found. Bloomers, long skirts and outerwear became the basis of my collections.

Of course I follow some trends for my looks, but there are certain criteria that are the basis of the brand principals. For example, it should be modest and comfortable. This is important.

Hijab Queen has 5 years of its existence to conduct a number of activities to support local designers to promote modest fashion.

• At what age did you start becoming fascinated with fashion?

• Have you ever felt to push the boundaries of creativity? In Azerbaijan, what I am doing now is this innovation, and I am very proud to be engaged in the development Azerbaijan Modest Fashion

•

What is your brand philosophy?

Being situated in the middle between east and west Azerbaijani woman is striving to hold to and fight for her independence and life choices while not forgetting and respecting her roots and traditions. Understanding this need Hijab Queen is working hard to provide an umbrella for all Azerbaijani designers who are interested in modest fashion. For us modesty is not only about religious belief but more about a culture of resilience, mindfulness and temperance.

• What skills are important for a fashion designer for a successful career in the industry? You need to constantly work on yourself and spend a lot of time for development

• Please tell the top three things in your styling kit that are must haves. I would say 4: Modesty, Style, Individuality, Comfort

•

What fabrics do you use?

We use only pure silk with natural colorings.

• What sorts of things do you do to prepare yourself for an upcoming fashion shoot or show? We are preparing thoroughly. First we invent a story about the collection. Thinking through every detail. For example, The making of Kelaghayi (the silk headscarfs) consists of four stages : making the silk fabrik, making stamps, stamping the fabrik and finally dyeing, which is the most important stage of the whole process and is akin to a ritual, with each participant acting in strictly prescribed role.Only natural dyes made from plants, tree bark and flowers are used in dyeing kelaghayis.

• How do you stay updated on current trends? Thanks to the internet where we can get inspired and motivated

• What is your most memorable fashion moment? Good or Bad. On Dubai Modest Fashion Week, when I represented Azerbaijani designers in front of a large public and media. I was proud of the work that I have done.

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• When is your next collection showcased? “Baku Fashion Expo 2019 Versace Edition”

• What role do you think social media/influencers play in fashion today? I think the most important role social media/influencers play in fashion today. Social media has become a part of our globally connected world in multiple ways, and most recently the fashion industry is seeing a major shift in its inspiration for designs and trends, all thanks to social media and blogging sites like Facebook, Twitter, Instagram and Tumblr.

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Nesreen Tafesh

T he most be au ti f u l w o me n i n t h e arab c i ne ma

Her beauty and talent are undeniable Although she is extremely beautiful, and it is undeniable that she is very beautiful, she is also an amazing actress. Many people may think that she is just hired for her beauty, but she has also played many roles where she is not dressed up to be a beautiful woman. For example, "Altawarid" her character wore no makeup and wore old tattered clothes, and in movies like that she truly gets to showcase her talent. Nesreen Tafesh is an syrienne sactress who is known for her roles in "Sabaya ,Ahl el Gharam ,Al Sarab ,Banet Al Aayla,Jalasat Nisaiya Shababeek ,Without forgetting her participation in many Arabic film , With her beautiful glowing blond hair, crystal emerald eyes, and model-like appearance, Nesreen Tafesh is definitely at the top of the list of most beautiful women in the arab cinema . Her glamorous fashion sense and makeup style only further enhance her beauty. Whether walking in an elegant floor-length dress for an award show red carpet, or simply dressed like an average casual modern day woman for a movie role, Nesrin never fails to look stunning. Not only did she rock the world of modelling with her beauty, but she also mesmerised the big screen with her acting skills, She has conquered the hearts of not only her nation but also many from other nations. When it comes to Nesreenâ&#x20AC;&#x2122;s beauty, girls of all ages and women will go to any length to look like her! Honestly when you think of beauty, you think of Nesreen Tafesh.

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Nesreen Tafesh

T he most be au ti f u l w o me n i n t h e arab c i ne ma

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designer Design Powerhouse MAHGUL set to showcase bridal collection ‘Tales of Bijin’ at PFDC L’Oréal Paris Bridal Week 2019

[Lahore, 20th September 2019]: MAHGUL is all set to unveil her latest bridal collection titled ‘Tales of Bijin’ closing day-2 of PFDC L’Oréal Paris Bridal Week 2019.

‘Tales of Bijin’ is based on the power & magic of love & beauty. The collection is inspired by forklore where it is said that in a land east of the Sun, at a time immemorial, a deep darkness covered the realms of men and spirits alike. A stagnant decay pervaded the hearts of all those who entered. Until one day a beauty bloomed into existence that shone so bright it blinded all those around it by its sheer brilliance. Clad in drapery so fine the world had never seen before and radiating serenity it moved through the lands, warming the hearts of all those it touched. Once the world had been cleared of darkness — her mission accomplished — she lay down in a meadow wrote odes to beauty and love.

These “Tales of Bijin” were carried across the Seven Seas, personifying beauty, art and goodness. Her scrolls might have been lost but her fanciful stories carried wherever the winds and poets took them.

Speaking on her upcoming collection, Mahgul has said, “This collection is deeply embedded in the philosophy that love and beauty conquers all. Designed as clean and bold in equal measure, the Tales of Bijin plays on contrast in its motifs and mixing of cultural elements with minimal embellished silhouettes. Expect looks built up on texture using various textiles.”

Established in 2014, MAHGUL is critically acclaimed as one of the Sub-Continent’s most exciting fashion brands, having debuted at the prestigious PFDC Sunsilk Fashion Week platform in 2013. The brand is best known for their edgy, avant-garde interpretation of Pakistani design. Their vision is for each creation to juxtapose elements of fine art with high-end fashion. The design house believes in dynamism and change, and works closely with craftsman to achieve new surfaces and provide work that is unique and evolutionary.

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[Berlin, Germany: 5th August 2019]: Ethnomusicologist, Musician and Co-Founder of Pakistan’s Leading Comprehensive Music Symposium, Lahore Music Meet, Natasha Noorani is set to represent Pakistan in Germany this August as the only musician from the country for the fifth annual Goethe Talents Programme 2019. Indeed, Natasha Noorani will be one of 10 musicians from across the world to participate in the 10-day Goethe Talents Scholarship, scheduled to take place from 14th to the 24th of August in Berlin. The Goethe Talents Programme 2019 aims to support and connect young, aspiring musical artists including singer-songwriters, composers and DJs. A cooperation between the Goethe-Institut and »Pop-Kultur«, the scholarship will offer a variety of activities to experience the “music city” Berlin before the actual Festival: Studio visits, jam-sessions, short traineeships in selected companies from Berlin’s creative industries, listening sessions and meetings with scholarship holders of the Musicboard Berlin GmbH. Indeed, the scholarship is directed at musicians between 20 and 30 years of age who have already gained some experience in the field of music and have a solid grasp of the English language. Natasha Noorani, selected via the worldwide network of Goethe-Institut, is a Lahore based singer-songwriter, playback singer, festival director and music promoter. As a musician, her music lies somewhere between the realms of contemporary R&B, neo-soul and progressive rock which can be heard in her debut EP ‘Munaasib’ (2018). Noorani has also collaborated with various Pakistani acts including Strings, Biryani Brothers, Ali Suhail, Sikandar Ka Mandar & Gentle Robot. Currently pursuing a MMus in Ethnomusicology from the School of Oriental & African Studies (SOAS), Noorani also featured in the summer blockbuster film, Baaji, on the song Ye Aaj Mujh Ko Kya Hua as a playback singer for ‘Meera Ji’. Since its inception, Lahore Music Meet has brought together enthusiasts, artisans, artists, patrons, industry representatives and academics to initiate dialogue on the developments and shortcomings in music in Pakistan. Most recently, Noorani served as General Manager for the Pakistan’s leading music platform, Coke Studio Pakistan (Season 10) and has managed South-Asian pop duo, Strings.

N a t a s h a No o r a n i sel ecte d a s t h e o n l y P a k ist a ni f o r Go e t h e T a l e n ts 201 9

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After a miserable few weeks of rain, wind and storms in early August, there was finally a bright light shining at the lavish Horseguards Hotel in central London, in the form of entrepreneur Yana Flame’s extravaganza of Fashion, Art and Music. This festival put together by Yana Flame is a project created to support young unknown talents from the sphere of Fashion and Art, inspired by the fact that Yana knows from experience how difficult it is to break through and succeed in these industries.

F l ame I nte rnatio nal Fa s h i on and A rt F e s tival A t Th e R oy a l Ho rs e g u ard s Ho te l Lon d on 1 6 1 8 A ug us t.

The 3 day festival brought together young models, fashion designers,artists, makeup artists, hair stylists and accompanied by talented musicians and singers from around the globe again there been a union more the 30 counties under one roof . Also in attendance were celebrity and VIP guests wanting to see bright enthusiastic young talent showcasing there specific specialty, hoping for that big break to take them to the next level in their careers. During the festival there was a great exhibition of amazing colourful art work by talented artists such as Yana Flame UK, Lennie Lee UK, Joseph Dib Saade Sweden, Lu Orlova Uk, Asha Uk.

Day 1 Friday showcased the fashion designers amazing costumes from Yana Flame Couture, Anna Fazio Switzerland, Kate Planche Russia, Iris Gutin Israel and other young designers. Each designer was giving the opportunity to showcase their ideas on how they perceive the current fashion on the street, and evening wear could be in relation to the current trends. Some amazing ideas from all designers, outlandish, extraordinary, flamboyant, beautiful and most of all current to today’s fashion trends. Of course showing off these designs were the bright young talented models who seemed as though they had years of experience in the modeling world. 7 of these models were competing to see who would be voted Top Model of the Flame season by VIP guest martial arts celebrity trainer and multiple Martial Arts Hall of Fame Winner Dave Gentry. The celebrities, VIP’s and guests were also treated to amazing spectacular performances from singers and musicians, Allis Allen Host and singer, Salome Luana Inchaurrondo Opera singer, Jass Meagher Mariah Carey tribute, Filip Domarski Saxophone. Day 2 Saturday was showcase Haute Couture Collections from designers.The models who now had found their walking feet and confidence were also now in full flow vying for that top model spot.

Yana Flame presented her new haute couture collection fully decorated by hand made flowers and beautiful feather birds. Iris Gutin a hat designer from Israel and Yana Flame Couture hit the runway with an amazing Wedding collection. The winner of last Flame festival Katya Lipakova was special guest designer to showcase her new haute couture collection. Celebrities and VIP guests were not only treated to a lavish 3 course meal and fashion show but also to a night of outstanding song and musical instrument performances by Kupid the King, Salome Luana Inchaurrondo Opera singer, Marie Carey tribute singer Jazz Meagher, Geisha Devis singer and dancer, Elvis impersonator Sal Bashir, singer Sanila and amazing saxophonist Filip Domarski. The General Media partner Luxury Magazine Monaco launched their new printed issue with an amazing written interview with the organiser Yana Flame. Beautiful models walked through with magazines in their hands and had pictures taken with the guests. Special Vip Celebrity Guest Philip Sallon, Legend of London and famous event organiser, style innovator, impresario and clothing designer really enjoyed the event with his company of friends and danced all night long and came back again on Sunday to the festival. Day 3 Sunday was a creative party night with a relaxed at mosphere but also excited tension to see who would be crowned overall Top Model and Top Designer. This was the final day of showcasing costume designs.

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There was an added twist on the 3 day’s show as makeup artists could use body art painted by Yana Flame on models and hair stylists could show their skills. This gave an added excitement to the evenings fashion show; there was a buzz in the air. Once again guests were treated to musical performances from Allis Allen, Jazz Meagher ,Filip Domarski the saxophonist, Geisha Davis and the incredible rapping of Cream Boomtown who once performed on the hit single Daddy Kool by Boney M and Gairika Mathur Traditional Indian Dance. Day 3 was almost over from a truly entertaining weekend of fashion, art and music, there were only the awards to be given out. During all days the Judges panel of Celebrities were looking after the process and everyone absolutely enjoyed the festival. Honour Celebrity Judges were: Igor Tomaily is a Flame President of Jury,Artists, Director of Tomaily Gallery, Ex Creative Director of Slava Zaitsev Fashion House. Dave Gentry is a Celebrity Martial Arts Personal Trainer, Instructor of Martial Arts Movie Star Scott Adkins of films such as Expendables2, Doctor Strange, Wolverine, Undisputed 2,3 & 4.Trainer of Steps Pop-star Lee Latchford Evans. Multiple Martial Arts Hall of Fame Winner.Pride of Britain Nominee.Hillingdon Borough Local Hero Awardee. Eugene Ankomah is a Celebrity Highly respected world Visual Artist with a career spanning over 25 years. He is admired for his innovative /eclectic art making.His innovative approach to art making has assured him many awards and seen his works in the collection of over 17 celebrities from film, tv, literature and sports. Kamay Lau is a Celebrity Actress who played Sei Taria in Star Wars,Fashion designer and Stylist, Model.In addition to her role in ‘The Phantom Menace’, she has appeared in The Fifth Element, Lost Space, Guy Ritchie’s Revolver, and in the BBC television drama A for Andromeda. Mac Gabriel An actor is known for his works on Mothers Child, V vs V, Ezki's school Leven Season 2 TV and YouTube series Geisha Davis, is a Celebrity Performance Artist & Theatre Designer her Unique act is written, choreographed, and Designed by her, Geisha's performance has been televised on several TV shows including ITV's Britain's Got Talent, BBC3's Snog Marry Avoid, ITV's Judge Rinder, Sky1 Don't Stop me now. Lennie Lee is a Celebrity Artist well known in London and around the world as Modern Ritual painter, performer and mixed media artist with a passion for life, art and creativity. His house is painted inside and out. It is a local landmark where he curates one of the largest collections of counterculture in Europe.

Lee's paintings, installations and performances have been shown internationally in museums, galleries and private collections. Ann Pendigrast is a Celebrity, Designer, Artist, Fashionista Extra-ordinair, Performer. Kala Kala is a Celebrity, Artist, Designer, Performer, well known in London as very unusual hand decorated car and colourful dressed person. In conclusion of this amazing 3 day festival, Yana Flame had put her life and soul into this spectacular event. She brought together a show of sheer class at one of the top venues in London, bringing together young talented fashion designers, models and musical performers. Top designer went to well deserved winner young designers as Anna Fazio Switzerland Best Casual Collection and Kate Planche Best Creative Collection, Iris Gutin Best Hats Collection for their amazing designs who will be one to watch in fashion trends for the future. Cristna Curbet was awarded as Winner Best MUA and Hairstylist of The Flame Festival, she created the most unforgettable creative look with the gorgeous model Anastasia Iordanidou in collaboration with a beautiful evening gown by Yana Flame Couture The award for best consistent hard working model of the event went to Sophie Levine, a well deserved award for her dedication to her work. Sophie AJ was awarded as most Professional Model and Lewis Cromwell as most Hot Sexy Male Model, Stephanie Jochel as Coolest Male Model,Natural Look Teen Model Ieva Pliauksyte and Mature model Liza Laure , Sexy Plus Size Model was Sofia Palasious Casara.

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The Top Models of the Flame season overall Model awarded and judged by Celebrity Martial Arts Personal Trainer Dave Gentry went to Saffron Whyton. We asked the celebrity judge why he picked Saffron, “Why very simple, not only did she have a great look but also a great presence. She moved with grace and style along the catwalk and i could not take my eyes off her pure confidence in overall movement. Amazing! Star model of the future for sure”. Flame’s team were:- Julie Morris Models Department, Head Celebrities MUA Sweta Hussain, Head hair stylists Laura Gosman, Yilsen Ahmet, Cristina Curbet, Victoria Bragina, Angie Anand, Sara Hussain. Never easy to arrange such an event, sometimes stressful, but overall a resounding success. For the next Yana Flame International Fashion and Art Spectacular we travel to the historical city of Tallinn, Estonia. At the Teacher’s House in the centre of the old town from 15th to 17th of November. This historical city dates back 800 years and is located in the Northern part of Estonia, near the shore of the Gulf of Finland in the Baltic Sea.

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Sergey HBN Cosmetics

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P h o t o g r a p h y b y S e r g e y po

H BN C osmeti c s

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[Karachi, 12th September 2019] The Pakistani Academy Selection Committee, chaired by two-time Academy Award and Emmy winning documentary filmmaker Sharmeen Obaid-Chinoy, has selected “LAAL KABOOTAR” to be submitted for Oscar consideration in the 'International Feature Film Award’ category for the 92nd Academy Awards. The Academy of Motion Picture Arts and Sciences will choose the final nominees for all award categories including International Feature Film in December 2019. The complete and final list of Oscar nominees will be announced on 13th January 2020 with the presentation show for the 92nd Academy Awards scheduled to take place on 9th February 2020.

T h e P ak is tani Ac ad e m y S e l e ctio n C o mmitte e no m i n a t e s “ LAAL KA BO O T AR ” f or O s c a r c o ns id e ratio n Kamal Khan [Director – Laal Kabootar]: “Humbled by the news! This is an extremely proud moment for the entire team, we are all very excited. Want to thank the Pakistan selection committee and audiences for giving Laal Kabootar so much love.” Asim Abbasi [Committee Member]:

Laal Kabootar is a rollercoaster ride featuring Ahmed Ali Akbar as Adeel Nawaz - a hustling taxi-driver, looking for a way out of Karachi. But with his back against the wall, Adeel has some hard choices to make. Aliya Malik, played by the alluring Mansha Pasha, is strong-headed to the point of being stubborn, however when her world turns upside down in a series of incidents, she chooses to put up a fight even though her life is on the line. With its action-packed sequences and blinding pace, the critically acclaimed film also stars multi-talent actors such as Rashid Farooqui, Saleem Meraj, Ali Kazmi, Shamim Hilali, Akbar Islam, Syed Arsalan, Saad Fareedi, Hammad Siddiq, Ishtiaq Omar, Meesum Naqvi, Faiza Gillani, Mohammed Ahmed and Kaleem Ghour to name a few. Laal Kabootar has been directed by the award-winning Kamal Khan with Harvard graduates Hania Chima and Kamil Chima as the Executive Producers.

"Laal Kabootar is one of the finest films to come out of Pakistan in recent years. Gritty urbanscapes and the dark underbelly of Karachi has never been explored and visualised for cinema like this before. Taut, crisp storytelling and first rate performances that grip you from the first shot and just doesn't let go."

The Oscar committee for 2019 was chaired by twotime Academy Award and Emmy winning documentary filmmaker Sharmeen Obaid-Chinoy and includes Zeba Bakhtiar [Director and Actress], Zarrar Khuhro [Journalist], Zebunnisa Hamid [Assistant Professor of Film Studies], Sarmad Khoosat [Writer, Producer, Director and Actor], Asim Abbasi [Film Director], Rizwan Beyg [Fashion Designer], Jamil Baig [CEO Nueplex Cinemas], Sanam Saeed [Actress, singer and former model] and Hamna Zubair [Journalist].

“Laal Kabootar offers some fantastic performances and a fresh yet gritty cinematic experience. Kamal Khan as a director shines as he takes you through the dark side of Karachi. Mo Azmi the DOP always captures the essence of any story beautifully, and Taha Malik's soundtrack keeps you hooked.”

Speaking about the selection of ‘Laal Kabootar’: Kamil Chima and Hania Chima [Producers – Laal Kabootar]: “This is very exciting news. This is a moment of immense pride for the entire team, from the investors who put their faith in us, to the cast and crew that worked tirelessly to tell a daring story.”

Rizwan Beyg [Committee Member]: “Out of all the films submitted Laal Kabootar stood out as a gritty real look at Karachi’s underbelly with nuanced performances by a bunch of very talented young actors. Shot cleverly and with solid direction it never wavered from its goal of showing the complexity of relationships between different classes in a teeming city battling terror and corruption. ...Reality bites.” Sanam Saeed [Committee Member]:

Sarmad Khoosat [Committee Member]: “Laal Kabootar is an authentic representation of the new wave cinema in Pakistan. Karachi’s raw and fierce beauty has never been shown like this on screen before.” Hamna Zubair [Committee Member]: "Laal Kabootar is the most sophisticated film Pakistani cinema has produced in the last few years. Laal Kabootar contrasts the desperation of modern urbanites with the healing power of human kindness. The result is spectacular."

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MAN OF PHILIPINES 2019

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MAN OF PHILIPINES 2019

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MAN OF PHILIPINES 2019

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Moda Dynastie Magazine September 2019

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Moda Dynastie Magazine September 2019