Moda Dynastie Magazine November 2019 by Moda Dynastie

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C O N T E N T S 22-Vusala Ildirimzadeh

interview by Vassilios Nicolaos Vitsilogiannis After having completed my bachelorâ&#x20AC;&#x2122;s degree in Fashion Designer in St. Martin University, I started working as accessories designer ...

2 8 -A Journalist takes action in Fashion STRATIS VOYIATZIS DESIGNER & OWNER OF VOY JEWELLERY His love and interest for jewelry started from his family that has been in the jewelry business for the past two generations: His grandfather owned a watch/jewelry industry back in 1955 and ....

32- H i n d B i n N a i s e r C o s meti cs

photography by Sergy Po

40- FLAME INTERNATIONAL FASHION & ART FESTIVAL

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62-HBNCOSMETICS M eet a ndGr e e t o r g n i z e d by M odady na s tie

7 2 -Aida Khan wins the “Food Entrepreneur of the Year” award at London Asian Business Awards 2019! The Co-Founder, Chef and Creative Director of SHOLA receive the honor in London on October 2019 creative director and chef behind Islamabad and London’s traditional cuisine destination, SHOLA Karachi Kitchen has won the Food Entrepreneur of the Year award at the 3rd London Asian Business Awards ....

80- photography by Sergy Po

82- Roberto Cavalli Butterfly Party

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M . O. D. A D. Y. N . A . S . T. I . E

The ModaDynastie magazine is dedicated in providing its readers with essential guides about the regions latest trends and styles. Our editors pick quality and dedicate it in showcasing the very best in local and international fashion, lifestyles, beauty, high-end trends, travel and much more.

For subscriptions magazines@modadynastie.com For ads, cover stories, interviews ads@modadynastie.com

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Editorial

Advertising & Marketing

Nomita Kiyani Director – Marketing & HR (Pakistan)

Sher Ahmed Director – Creative (GCC)

Vassilios Vitsilogiannis Director – Marketing (Europe)

Angelina Kali Director – Advertising (UK & Monaco)

Steph Birch Brand Ambassador Moda Dynastie

Muhammad Shoaib Director - Technical

Sponsor

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Editor's Message This edition of Moda Dynatie was trendy and contemporary, we can consider this edition as one of up-tothe-minute. We introduce our readers to WOODZ, they Specialized in Videography and Photography, WOODZ shares Wedding story and realising it into perfect memory. WOODZ do not stop here, they are also in the Fashion Industry. Page 14 This edition’s most happening event was attending Emirates Fashionistas, A platform connecting Fashion, Beauty, Media and Entertainment World. This is Shomaila Maurer the founder of Emirates Fashionistas.com. we have been very impressed to see many people from different countries living in the UAE and calling it home launch EmiratesFashionista’s social platforms. Page 58 Among Pakistan’s leading fashion design house Sania Maskatiya returned to the prestigious New York Fashion Week platform with its F/W 2019 collection as part of The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of introducing emerging designer showcases. to present the collection at NYFW F/W 2019. Page 64 We are delighted and very proud to be a part of Nehr Ghar Films official premiere of the highly-anticipated crime-thriller Laal Kabootar at Cinepax Cinemas at Packages Mall in Lahore on 19th March 2019 and at Nueplex Cinemas in Karachi on 21st March 2019 to much acclaim. Laal Kabootar has released across Pakistan today, i.e. 22nd March 2019 in collaboration with GEO Entertainment as Channel Partners, FM91 as Radio Partners and Footprint as official distributors. page 54 We look forward to hearing your feedback magazines@modadynastie.com

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EVENT

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Pioneered by Mekaal Hasan and Mehreen Rana of Origami, it was one of the first ticketed music events in recent years in the city [Lahore, 15th December 2019]: Music icon Mekaal Hassan joined forces with entertainment solutions company Origami and hosted one of the biggest music festival of this year, The Koblumpi Music Festival 2019 on 22nd December at The Farm in Lahore. Indeed, it was one of the first ticketed music events in the city in some time. The impressive music lineup brought together 16 amazing artists and bands from across Pakistan featuring 6 hours of power-packed live performances. The festival opened with Arsalan Hasan which was followed by Madlock, Harris Saeed, Luke William, Cosmic Fluid [the band came all the way from Karachi to perform at the festival], Sikandar Ka Mandar and Bayaan. The all new line-up of Mekaal Hasan Band then took the stage, who were later joined by Farheen Raza. Mekaal Hasan then introduced the new 16-year old sensation Romaisa Tariq, a Jazz and Opera singer. This was followed by live performances by Ali Suhail [where he also collaborated with Shorbanoor and Abdullah Siddiqui], Keeray Makoray, Poor Rich Boy [PRB collaborated with Keeray Makoray], Abdullah Siddiqui and Quadrum. The festival ended with a signature Ali Noor live performance where he performed 4 brand new unreleased songs with a new band line-up. In attendance were music enthusiasts from Lahore along with celebrities and personalities such as the rock legend Ali Azmat, designer and radio personality Munib Nawaz and musicians Meesha Shafi, Faris Shafi, Fahad Khan and Bilal Qasim to name a few. Organized in partnership with Lotus PR, The Koblumpi Music Festival was an all day festival, from 12 noon to 8 pm, featuring a wide range of independent artists from across the country and engaging activities for kids and families such as jumping castles, cotton candy and popcorn stations, as well as a huge array of food stalls and refreshments. Indeed, Mehreen Rana at Origami and Mekaal Hasan provided an atmospheric experience for the independent music fans and families with children.

Origami, which was conceived in 2010, aims to provide and establish multiple platforms of different genres to provide entertainment for the youth in Pakistan. The Koblumpi Music Festival consists of Festival Director Mehreen Rana, Show Director Mekaal Hasan and Danish Qureshi as Lead Designer and Ali Khan as Creative Director with CityFM89 as the radio partner and Careem as the technology partner.

The Koblumpi Music Festival lit up Lahore with power packed live performances â&#x20AC;&#x201C;

a perfect way to end 2019!

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INTE RVIEW • What’s your background in fashion? After having completed my bachelor’s degree in Fashion Designer in St. Martin University, I started working as accessories designer

• At what age did you start becoming fascinated with fashion? My true dream was a career in fashion, an aspiration that dated from childhood.

• Where do you get your artistic inspiration from? As a creative professional, I know very well that finding inspiration is one of the most challenging things. Travelling is an extremely important part for me of getting inspired. You’d be surprised how much a change in environment can power your inspiration.

• Have you ever felt to push the boundaries of creativity? No.

•

What is your brand philosophy?

My brand philosophy- is a unique collection of key messages and visual identity components (including logos, colors, fonts and imagery) that convey the essence of my company to the marketplace. A strong brand creates a powerful connection between you and your customers, employees and other key stakeholders. Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus structured management and implementation.

• What skills are important for a fashion designer for a successful career in the industry? High on Creativity and Artistic Skills.

•

How do you measure success?

Success is setting a goal, planning the steps required to achieve it, and effectively implementing that plan. Once I think I’ve achieved that goal, I’ve succeeded.

Vusala Ildirimzadeh Interview By Vassilios Nicolaos Vitsilogiannis

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• Name some celebrities who have worn your clothes. Fashion bloggers: Caspianvogue, Yasssminjay, Saharkhattab

Zaheee22,

• Do you find men and women well-dressed today? Yes, I think man and women dress very stylish.

• How do you stay updated on current trends? Your Network is Your Net Worth: One of the most effective ways of remaining well informed about latest trends in business and economy is to stay connected with right set of people.

• What is your most memorable fashion moment? Good or Bad. Participation in Dubai Fashion week.

• What do you like and dislike in wearing a high fashion collection? I love when the designers give us enough choices for all body shapes and sizes and when all manner of clothing is available. I love use of color to elevate my mood.

• Do you follow some trends for your looks? Yes, because one reason to follow a design trend may be because you’re trying to fit in. It’s the primary reason clients often ask for something “trendy." They want something safe, something that looks familiar and something that won’t provoke or bother anyone. And if that’s the goal, well then follow the trend and do something that looks generic and like everybody else.

• What kind of style you would love to have in your outfits? A remarkable element of Azerbaijani clothes.

•

What fabrics do you use?

Our products are 100% hand-made with the highest quality local silks and other textiles.

• Have you ever worn something that is totally out of fashion in your life? Yes, 'dress the past' - is a good idea.

• When is your next collection showcased? Our new autumn-winter collection will be showcased in the next months.

• What role do you think social media/influencers play in fashion today? In the fashion industry, social media platforms can be used to interact with the consumer, as a means of networking with others in the industry, and as a way of building an online presence. But social media can also influence designers in unique ways that are changing the way many designers create their fashions.

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Vusala Ildirimzadeh

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EVENT

L’Oréal Paris has launched the first ever Skin Center in Pakistan

[Lahore, 10th October 2019] L’Oréal Paris, the world’s leading beauty brand, has launched its first ever one-stop skin-care solution, “L’Oréal Paris Skin Center” in Lahore at Al Fatah, Johar Town, with an exclusive launch event featuring L’Oréal Paris Pakistan Spokesperson Mehreen Syed and Garnier Spokesperson Juggun Kazim. The L’Oréal Paris Skin Center features the most efficient and effective expert solution for all skin types for all genders, under one roof. The skin testing unit analyses all skin types based on which, the L’Oréal Paris beauty advisors recommend the relevant skin care regime from Garnier’s basic skin cleansing to the advance end of the spectrum with Revitalift’s Anti-Aging products. They have also dedicated an entire section of the L’Oréal Paris Skin Center to the skin care needs of men. The exclusive launch event featured a meet and greet with Garnier Spokesperson Juggun Kazim, skin care influencers/bloggers, beauty advisors, and L’Oréal Pakistan’s team. This was followed by a ribbon cutting ceremony officiated by Mr. Anis Iqbal Sheikh, CEO of AlFatah Departmental Store. The afternoon further featured another meet and greet with L’Oréal Paris Pakistan Spokesperson Mehreen Syed, Salar Farooki, Marketing Director at L’Oréal Hair and Skin Care, and Madiha Qaiser a celebrity makeup artist. Speaking on the occasion, Salar Farooki, Marketing Director at L’Oréal, said, “L’Oréal Pakistan is breaking new grounds with the launch of L’Oréal Paris Skin Center. This Skin Center will enable us to get to know our customers better and interact more effectively with them and giving them the best possible solution for their skin.” “L’OREAL Paris Skin Center is going to revolutionize the approach to Skin Care in Pakistan. The layout has been designed prioritizing ease of navigation-one look and you’d know where to go for your specific needs. The immersive screens constantly updates on “hot from Paris” products”, said Bilal Basit Abbasi, Product Manager L’OREAL Paris Skin Expert. Beauty and skin influencers got to experience the skin testing unit at this educationally interactive launch, and shared their reviews on which products they had used in the past.

Indeed, for more than a century, L’Oréal has devoted itself solely to one business: beauty. The group’s mission is to provide the best in cosmetics innovation to women and men around the world with respect to their diversity. L’Oréal wants to bring beauty to all people. Their ambition for the coming years is to in over more customers in Pakistan by creating the skin and hair products that meet the infinite diversity of their beauty needs and desire.

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A Journalist takes action in Fashion

STRATIS VOYIATZIS DESIGNER & OWNER OF VOY JEWELLERY Showroom: 60A Skoufa Street, Kolonaki, Athens, Hellas His love and interest for jewelry started from his family that has been in the jewelry business for the past two generations: His grandfather owned a watch/jewelry industry back in 1955 and his father is dealing with wholesaling jewelry from 18 carats gold and diamond since 1980. Therefore he grew up surrounded by jewelry and in 2011 he decided to start his own company: Voy Jewellery. A year later he had designed and presented his first jewelry collection. And up to this moment a number of others.Middle Eastern and Europe market where his outfits are popular amongst the fashionable professionals.

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1. Where do you get inspiration from? Inspiration for me is everything. All of my everyday experience and the people around me. Feelings as sorrow, happiness, stress, loss, love, passion, hate, are more than enough to be converted into a piece of jewelry, a poem, a painting. Into everything that can remind me of that moment, that inspired me so that its gone but never forgotten.

What do you like to design?

The most significant artists in Hellas and abroad have chosen my creations for their personal appearances on set or in public. For the past two years my goal is international business. I have recently closed a big deal with a famous name worldwide and the following days this collection will be presented. The basic characteristic that all my designs have is that almost all of them are sharp and edgy. In a way it's as if they incarnate my "good" and "evil" self.

3. What materials do you use in your designs?

What is the fashion for you?

For me the aesthetic of jewelry has everything to do with elegance, uniqueness, the implementation of the idea into the object and with the combination of the materials. The consumers aesthetic is defined by fashion and trends that make the creation more "digestible".

5. Colors you choose for the 4 elements of nature. Fire: red rubies and black diamonds Water: green emeralds Air: blue sapphire Earth: white diamonds

Apparels: Wanted Athens

I use different kinds of materials for my creations. Bronze, Photographer: Nadia Kouloura silver, gold, brilliant, sapphire, black diamonds, rubies. Each MUHA/Styling: Kanella Vollari jewel has its own character and the combination of the raw materials is important for its designation. My personal Location: Life Gallery Hotel favorite are platinum and black diamonds.

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Hind Bin Naiser Cosmetics

Photography: SergyPo Makeup: HBN Cosmetics Model: Elli

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HBN COSMETICS

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MODEL

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[Islamabad, 25th November 2019] The Federal Ministry of Law and Justice in collaboration with The European Union Delegation to Pakistan hosted a special event at the Presidentâ&#x20AC;&#x2122;s Secretariat in Islamabad to commemorate the International Day for the Elimination of Violence against Women, and to launch the #TimeForRealHonour movement. The honourable President of Pakistan His Excellency Dr. Arif Alvi graced the occasion as the Chief Guest. With the launch of #TimeForRealHonour at this event, Barrister Dr. Muhammad Farogh Naseem (Minister for Law and Justice) along with the Federal Ministry of Law and Justice, in collaboration with the European Union Delegation to Pakistan endeavoured to initiate a multistakeholder discussion and dialogue against honour killings across the country and to define more informed methods of implementation of anti-honour killing laws. Indeed, an estimated 1000 women are murdered under the pretext of honour killing in Pakistan each year. This illegal and inhuman practice continues to take place despite the enactment of stringent legislations, including the existing honour killing law in 2016 which mandates life imprisonment, 14 years in prison for convicted murderers and restricts the power of pardon by the family of perpetrators of such crimes. The #TimeForRealHonour event opened with the National Anthem of Pakistan and the recitation of Holy Quran followed by an introductory note by Barrister Maleeka Ali Bukhari (Parliamentary Secretary for Law and Justice) and addresses by European Union Ambassador to Pakistan H. E. Mrs Androulla Kaminara and Barrister Dr. Muhammad Farogh Naseem (Federal Minister for Law and Justice). The event then moved to a screening of two short films commissioned for the occasion, directed by two-time Academy Award Winning Director Sharmeen ObaidChinoy, highlighting the existing legislative framework against honour based killings. The event concluded with a panel discussion moderated by Barrister Maleeka Ali Bukhari featuring Foreign Minister and Vice President PTI Makhdoom Shah Mahmood Qureshi, Additional Inspector General of Police, Punjab Mr. Inam Ghani, Advocate and Executive Director of Asma Jahangir Legal Aid Cell Ms. Nida Aly, Lawyer and Founder of Digital Rights Foundation Ms. Nighat Dad, and Ms. Sharmeen Obaid-Chinoy, where they discussed anti-honour killing laws in Pakistan and the administrationâ&#x20AC;&#x2122;s efforts in further implementing and reforming these laws. The event concluded with a closing speech by the honourable President of Pakistan, His Excellency Dr. Arif Alvi.

The Federal Ministry of Law and Justice in collaboration with The European Union Delegation to Pakistan host an event to commemorate the International Day for the Elimination of Violence against Women and launch movement:

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In attendance were representatives and stakeholders from a diversity of fields, including Ambassadors, High Commissioners, Head of Missions of the European Union member states, parliamentarians and influential celebrities from the entertainment industry. Speaking about the event, The Federal Minister for Law and Justice, Barrister Dr. Muhammad Farogh Naseem has said, “Our top priority is to empowering women of this country and eliminate all forms of exploitative practices against them.” “By empowering women, we can take this country to the next level which will truly ameliorate the social, political and economic, fabric of the society.” said Parliamentary Secretary for Law and Justice, Barrister Maleeka Ali Bukhari.

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Yana Flame Snow Queen Christmas Shoot by Ph. Violet Butler UK London

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EVENT

FLAME INTERNATIONAL FASHION & ART FESTIVAL

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EVENT

FLAME INTERNATIONAL FASHION & ART FESTIVAL

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FLAME INTERNATIONAL FASHION & ART FESTIVAL

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NYC Jewelry Week 2019 Despina:

A totally different fashion event, donâ&#x20AC;&#x2122;t you think?

Vassilios: Of course. Jewelry

can change your whole attitude and style; imagine a total black look combined with extravagant jewelry. It takes you from casual to formal.

Despina: NYC Jewelry Week was so stunning that Iâ&#x20AC;&#x2122;m looking forward to joining it also next year. What did you enjoy the most?

Vassilios: Almost everything as the calendar

was full of surprises. There were a couple of displays of vintage jewelry that are a wonderful way to participate in the activities on your own watch. At La Vielle Russie, centrally located on Fifth Avenue and 57th Street, one can check out The Deceptively Modern: Jewelry From the 1940s-1980s. At the Ilias LaLaounis Jewelry Museum, on the Upper Eastside is Rings: 19572019, can see The Legends and Tales from Athens to New York.

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Despina: I really also loved those as history of jewelry seems to be so important. Don’t forget the jewelry that is owned by Royal families all over the world. These pieces are absolutely fantastic.

Vassilios: A know but in this fashion week

the participants had the same reputation. We saw a variety of Royal jewelry. Additional partners for this year include Aaron Faber Gallery, Alex Sepkus, Bard Graduate Center, Brooklyn Metalworks, Catbird, Galerie Noel Guyomarc'h, Gemological Institute of America, Greenwich St. Jewelers, Lulu Frost, Mahnaz Collection, Neue Galerie New York, NEW INC, Pratt Institute, UrbanGlass and Verdura.

Despina:

In one year, NYCJW has become the country’s major jewelry week. Partners who participated in last year’s event are returning, which includes Bergdorf Goodman and new for this edition is a partnership with the Madison Avenue Business Improvement District for exclusive tours and events. Organizers said the partners of this year reflect the event’s mission of promoting design and diversity as well as sustainability and technology.

Despina:

I suggest we should both attend every year from now on.

Vassilios: Absolutely!

I add it to my calendar for next year.

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ENTERTAINMENT [Islamabad, 13th December 2019] Gender Based Violence is sadly one of the most widespread and devastating human rights violations in the world - a cause and a consequence of gender inequality. Earlier this November, to commemorate the International Day for the Elimination of Violence Against Women, The Federal Ministry of Law and Justice in collaboration with The European Union Delegation and SOC Films launched 2 films as part of the #TimeForRealHonour campaign to raise awareness highlighting the existing legislative framework against the practice of ‘honour based killings’. In an effort to engage with a wider and more diverse community about the Pakistan Government’s efforts to ensure that honour killing is eradicated from Pakistan, the first film, a Public Service Message [PSA], highlights this deeply sensitive issue: In a nondescript neighbourhood in a town, the father of a young school girl believes his daughter has brought dishonour to his family. Plagued by gossiping locals in his neighbourhood, who tell him the consequences of her actions and how he would be the one bringing shame dishonour to their community, tragedy soon follows when he realises that he got it so badly wrong: The second film is released under SOC Films’ AAGAHI [a public service campaign which aims to educate women about their legal rights in Pakistan]: An estimated 1000 plus women are murdered under the pretext of ‘honour’ in Pakistan every year. Despite stringent legislation, including the existing honour killing law of 2016, the practice still continues. The tenth animated short from SOC Films’ AAGAHI series highlights the legislative laws against ‘honour killing’ according to the constitution of Pakistan, with a step by step guide about the laws and resources available for survivors and families alike. The video includes contact information for various helplines and counseling services and legal support services available to women affected by ‘honour’ crime in Pakistan.

TimeForRealHonour Films Released!

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[Lahore, 5th December 2019]: Three-time Gourmand Award winner, and Pakistan’s leading independent publishing house Markings Publishing, in association with Topical Printers, proudly launched the pictorial book “FINDING LAHORE”, by photographer Amna Zuberi, at AdAsia Lahore on 5th December 2019. With FINDING LAHORE, Amna Zuberi pays homage to the historically laden city of Lahore, its sights and sounds, the moods and the senses that are so intricately webbed within the cultural capital of Pakistan. Indeed, this is Zuberi’s first published title as a photographer and travel writer, having featured previously in a number of Markings Publishing's coffee table titles including the Pakistan Heritage Cuisine - A Food Story, Drops of the Divine - A Story of Milk in Pakistan, A Reel On Karachi among other celebrated titles. The book launch segment at AdAsia Lahore 2019 was opened with an introduction on the afternoon by actor, singer and advertiser Shahzad Nawaz who invited on stage CEO Markings, Kiran Aman and screened a video presentation on the publishing house. This was followed by a brief introduction on the book by Mahwish Rizvi at Markings, where she premiered the official video on the book and invited on stage Amna Zuberi who spoke about her experience working on FINDING LAHORE. This was followed by a talk by one of Pakistan's most renowned Television personality, Usman Peerzada, who spoke about the cultural centre, the Walled City, and the historical significance of Lahore in this region. Usman Peerzada also recited a poem paying homage to Lahore, which was translated onstage by Shahzad Nawaz. In attendance at the event were international and local media moguls and personalities including CEO Topical Printers Naseer Baloch, Randi Zuckerberg [Founder & CEO at Zuckerberg Media], Seema Jaffer [CEO and Creative Director at Bond Advertising], Sarmad Ali [Managing Director Jang Media Group], Ali Rez [Creative and Art Director], Asad Ur Rehman [Director Media, Unilever (MENA)], Ayesha Jalil [Actress], Frieha Altaf [Event Manager] and Farah Naz Sheikh [CEO Five Communications] to name a few.

Markings Publishing proudly launched Finding Lahore by Amna Zuberi at AdAsia Lahore 2019

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ENTERTAINMENT Sharmeen Obaid-Chinoy launches The HOME1947 Series with the release of Director Kamal Khanâ&#x20AC;&#x2122;s Beila! [Lahore, 19th December 2019] SOC Films, with twotime academy winning director Sharmeen Obaid-Chinoy at the helm, proudly announces the launch of the HOME1947 Series with the release of the first shortfilm titled Beila, directed by the critically acclaimed and award winning director Kamal Khan of Laal Kabootar fame. The HOME1947 Series is a deeply personal exploration of the lives and stories of the millions that were displaced in 1947 during the creation of two new independent states, India and Pakistan. Produced by Gali Films, the first film Beila chronicles the journey of a mother singing her baby to sleep on a crowded train in the chaos of 1947. As she makes her way to an unfamiliar destination, the feeling of loss and an uncertain future overwhelm her. Directed and shot by the 'Laal Kabootar' duo, director Kamal Khan and DoP Mo Azmi, Beila stars film and TV actress Faiza Gillani in an emotional performance, who sang the song live on set in a one take performance. HOME1947 is a series of 7 short films conceptualized and produced by SOC Films, which recreate the longlost sights and sounds of what millions once called home and explores this world not through the words of historians and politicians, but through the eyes of those who lived through it. Indeed, the HOME1947 Series was first premiered as part of the HOME1947 Exhibition at the Manchester International Festival in the UK followed by exhibitions in Mumbai [India], Lahore and Karachi. HOME1947 has been co-commissioned by the British Council in Pakistan in collaboration with the Manchester International Festival and Super Slow Way.

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EVENT Leading Chinese Smartphone Brand ‘ELEPHONE’ officially launches in Pakistan, unveiling Hareem Farooq as the face of the brand! [Islamabad: 8th December 2019]: After expanding its presence in France, Spain, Portugal, and Malaysia, the much awaited and prospective leading Chinese smartphone manufacturer ELEPHONE was officially launched by Rock Mobile (Pvt) Ltd in Pakistan, via a press meet in which the brand also unveiled its new brand ambassador acclaimed film and TV personality Hareem Farooq. The new ambassador will be an integral part of majority of the brand’s promotional campaigns in the country for 2019/2020. In addition to representatives and CEO and founder of ELEPHONE Global Mr Ji, the launch event was attended by notable personalities from the corporate, media, telecom, government and entertainment sector. The evening commenced with recitation of the Holy Quran followed by the national anthem of Pakistan. The ceremony started with the unveiling of the brand’s new ambassador, Hareem Farooq and was followed by an introductory presentation about ELLEPHONE and its launch in Pakistan. Following the introduction, all bran[d representatives gave presentations about ELEPHONE’s launch in Pakistan including a speech by CEO and Founder ELLEPHONE Mr. Ji, followed by speeches from representatives of Rock Mobile (Pvt) Ltd, Daraz.pk and technical team of ELEPHONE who presented key features of the new range. At the end of the ceremony, attendees were requested to experience the new range first hand in the experience zone. ELEPHONE is introducing 5 of its latest smartphones in the Pakistani market, ranging from mid-tier smartphones, ELEPHONE A6 Mini and ELEPHONE A6 Max to its flagship high end high smart phones ELEPHONE PX (3 GB Ram), ELEPHONE PX (4 GB Ram) and ELEPHONE U2.

ELEPHONE mainly focuses on producing innovative and user-friendly smartphones with elegant design, premium build quality, and superior performance. The complete range of ELEPHONE smartphones will be available at different price ranges appealing to a wider smartphone audience in the country. All ELEPHONE smartphones comes with latest OS: Android 9.0 pie and a price tag starting from PKR 18,999/-

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[Karachi, 13th November] Popularly known as ACF Animal Rescue in Pakistan, the Ayesha Chundrigar Foundation is a non-profit organization which started the first-ever animal shelter and sanctuary for street and homeless dogs and cats in Pakistan alongside working donkeys and mules. ACF started a movement for change 6 years ago when there was zero animal welfare in the country.

Ayesha Chundrigar Foundation pioneers Pakistan’s first Dog Leashes made out of Ghost Net!

In 2018, ACF won the WWF Green Innovation Challenge for creating Pakistan’s first handmade dog leashes out of 100% ghost net, ACF partnered with WWF in introducing this innovative project where the foundation funded the project with seed money to engage fishermen to extract wasted ghost net from the oceans that are then crafted into beautiful leashes by engaging the local community women. Talking about the pioneering dog leashes, ACF founder Ayesha Chundrigar said “We have created a product close to our heart. This is also an effort to play our part in improving the environment. Through this project, we are not only helping saving marine animals but also giving pet owners a chance to be eco-friendlier as the dog leash are made out of 100% ghost net.” Ghost nets are plastic nets that inundates our seas across the world; turtles, fish and other marine animals get trapped in it as it’s ghost-like and is not easily visible under water. It's a significant part of plastic contamination that is killing our marine animals in enormous numbers. The ghost net used for the dog leases is handmade by women who have been employed in the impoverished fishing villages that have been trained in braiding the leash by team ACF, helping them become independent and selfsufficient. One leash is made of 0.5kg to 0.75kg of ghost net which is extremely sturdy and strong for dogs of any size or strength. These fishermen are paid Rupees 8000 per dive (2 fishermen=1 dive) to extricate the ghost net. Approximately 2 tons of ghost net can be retrieved in the duration of 1 dive. The fishermen then clean the net and the women have learned to bunch it up together and braid it in order to make the ghost net ropes. One leash takes between 1 to 2 hours to make. The women then line the ropes with scraps of thick cloth such as denim provided by Artistic Fabric and Garment Industries (PVT) Limited before the final adorning of yarn work to make the colorful leashes you see today! The raw material costs Rs.0 other than that the yarn that costs Rupees 200 per yarn roll.

Indeed, registered in Pakistan with the vision of assisting and empowering marginalized and neglected communities within Pakistani society, particularly street and working animals who are on the lowest rung of the ladder of suffering. ACF started the first rescue service and hotline number for people to report cases of abuse, neglect, cruelty, and abandonment.

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ENTERTAINMENT

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[Surrey, British Columbia, 19th November 2019] Nehr Ghar Films’ debut production, “LAAL KABOOTAR” won the Best Feature Film Award at the Vancouver International South Asian Film Festival 2019. Director Kamal Khan received the award on the Closing Night & Awards Ceremony held at Surrey City Hall in Surrey, British Columbia on 17th November 2019.

Pakistan’s official submission for the 92nd Academy Awards in the 'International Feature Film Award’ category, Laal Kabootar also won the Archana Soy Audience Award for 'Best Feature Film' at the Tasveer South Asian Film Festival 2019 in Seattle. In addition to this, Laal Kabootar was screened, as an official selection, at the Singapore South Asian International Film Festival 2019 and at the prestigious Washington DC South Asian Film Festival 2019, where the dynamic and super talented lead, Ahmed Ali Akbar, won the 'Best Actor Male' Award for his outstanding performance.

Credited as the best Pakistani movie of 2019, Laal Kabootar is a rollercoaster ride featuring Ahmed Ali Akbar as Adeel Nawaz - a hustling taxi-driver, looking for a way out of Karachi. But with his back against the wall, Adeel has some hard choices to make. Aliya Malik, played by the alluring Mansha Pasha, is strong-headed to the point of being stubborn, however when her world turns upside down in a series of incidents, she chooses to put up a fight even though her life is on the line. With its action-packed sequences and blinding pace, the critically acclaimed film also stars multi-talent actors such as Rashid Farooqui, Saleem Meraj, Ali Kazmi, Shamim Hilali, Akbar Islam, Syed Arsalan, Saad Fareedi, Hammad Siddiq, Ishtiaq Omar, Meesum Naqvi, Faiza Gillani, Mohammed Ahmed and Kaleem Ghour to name a few. Laal Kabootar has been directed by the awardwinning Kamal Khan with Harvard graduates Hania Chima and Kamil Chima as the Executive Producers.

“LAAL KABOOTAR” wins the Best Feature Film Award at the Vancouver International South Asian Film Festival 2019

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MUSIC [Lahore, 14th December 2019]: One of Pakistan’s most acclaimed music director, Mekaal Hasan and one of Pakistan’s leading entertainment solution providers, Origami, proudly present The Koblumpi Music Festival 2019 scheduled to take place in Lahore on 22 December at The Farm House. The Koblumpi Music Festival is an all afternoon festival, from 12 noon to 6 pm, featuring a wide range of independent artists from across the country, with added activities for kids and families, as well as a huge array of food stalls and refreshments. Indeed, Mehreen Rana at Origami and Mekaal Hasan aim to provide an atmospheric experience for the independent music fans and families with children, in Lahore. The list of musicians and bands for The Koblumpi Music Festival include Sikander Ka Mandar, Keeray Makoray, Poor Rich Boy, Mekaal Hasan Band, Quadrum, Harris Saeed, Farheen Raza, Madlock, Arsalan Hasan, Bayaan, Ali Suhail, Romaisa Tariq, Abdullah Siddiqui and Luke William to name a few. Being organized in partnership with Lotus PR, tickets for The Koblumpi Music Festival are priced at only PKR 1,000/- which can be purchased in advance from Mocca Lahore [Mall 1 and DHA Phase 5] from Monday and will also be available at the venue. “We want to create a platform for musicians across the board to have an opportunity to perform live on stage and bring back the healthy, outdoor activities culture we grew up with. We hope to scale it up next year in March inshallah. This is just the beginning and we are excited!” said Mehreen Rana. “The Koblumpi Music Festival seeks to present the freshest talent and outpouring of creative thought from independent artists across Pakistan. The festival will focus on presenting original music by new as well as established artists whose creative vision is one of pushing boundaries and creating new waves in entertainment and music.” said Mekaal Hasan. Indeed, Origami, which was conceived in 2010, aims to provide and establish multiple platforms of different genres to provide entertainment for the youth in Pakistan.

The Koblumpi Music Festival consists of Festival Director Mehreen Rana, Show Director Mekaal Hasan and Danish Qureshi as Lead Designer and Ali Khan as Creative Director with CityFM89 as the radio partner and Careem as the technology partner.

Origami & Mekaal Hasan present The Koblumpi Music Festival 2019

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HB N C os met i c s M eet a nd G reet o r g n i z e d by Mo da dy n a s t i e

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MUSIC [Lahore, 20th December 2019] Lotus PR announces the launch of one of Pakistan’s most exciting young musician Taha Hussain, with his debut song, ‘Jee Lunga’ from the album, Ibtida. Born and bred in Dubai, Taha is heavily inspired by his dad, who is also a musician. Growing up around music and guitars, Taha has been an amateur performer since the tender age of 15 and in 2017, he moved to Karachi to pursue his dream of becoming a musician. A fitness trainer and a keen musician whose instrument of choice is an acoustic guitar, Taha Hussain spent over 5 years refining his talent which led him to record his debut album Ibtida, and shoot a video for, his debut song ‘Jee Lunga’. Originally composed and written in Urdu by Taha Hussain himself as an easy listening pop song, ‘Jee Lunga’ features some of the industry’s leading musicians such as Saad Hayat on guitars and keyboard, Ajay Harri on drums, Abid Wilson on acoustic guitars and Lenny Massey on saxophone. ‘Jee Lunga’ has been mixed, mastered and produced at Saad Hayat Music in Karachi. Speaking about the release of his debut song, Taha Hussain has said, “I am very excited to finally release ‘Jee Lunga’. It’s been a labour of love! This is a huge moment on a personal front as this allows me to step towards making my future in music more of a profession and a career and not confine it to being a hobby.” For Taha, ‘Jee Lunga’ is a statement, “I’m not going to give up or stop living’ is the message the song conveys, life is hard and it’s never going to be easy. You have to live through it with a smile on your face”. Speaking about his debut Album, Taha Hussain has said, “This album is very sacred to me because while working on it, I went through an all-time low in my life and it affected me as a person. It was during this phase in my life I wrote the lyrics for the album, to transfer my energy and turn those words into tunes. IBTIDA means the start in Urdu and there could not be a better title for my first album as it is just the start of a new beginning.”

The video for ‘Jee Lunga’ has been shot in 2K and was conceptualized and directed by another young Pakistan talent Asghar Ali Ghanchi, a film graduate, also director of photography for the video, with Dominic Andrew as the video editor and Hasan Ahmed as the assistant director of photography.

Pop-rock musician Taha Hussain introduces his debut single Jee Lunga - P...

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Pakistan’s biggest kids brand ‘Bachaa Party’ opens doors to its flagship 16000 sq. ft. store in the city of saints, Multan!

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EVENT The Co-Founder, Chef and Creative Director of SHOLA receive the honor in London on October 2019 [London, 11th November 2019] In a proud moment for Pakistan, Aida Khan, the co-founder, creative director and chef behind Islamabad and London’s traditional cuisine destination, SHOLA Karachi Kitchen has won the Food Entrepreneur of the Year award at the 3rd London Asian Business Awards. The award is another addition to the growing list of Pakistani women who are excelling in diverse fields at all fronts.

Aida Khan wins the “Food Entrepreneur of the Year” award at London Asian Business Awards 2019!

The Asian Business Awards have a long-standing history in the UK, bringing together the top Asian entrepreneurs from around the UK - to be recognized, rewarded and remembered for their creativity, resolve and spirit, and their dedication to hard work. Without a doubt UK has a thriving Asian community which plays a significant role in its economy, culture, and the society at large.

An entrepreneur at heart, Aida Khan comes from a family with a deep passion for food. From an early age, she learnt how to cook traditional family style food from her mother, whilst her father taught her to love food through his passion to eat. A former banker, Aida Khan's passion for cooking led her to study at Leith’s School of Food and Wine and pursue her passion for cooking. She made her mark in the food community of London through her Karachi offerings in Supper Clubs, and in March 2019, Khan opened SHOLA Karachi Kitchen in West London. Aida Khan also aims to expand the flavors of Karachi to other parts of Pakistan and already runs an outlet in the capital city of Islamabad. Khan takes pride in serving clean and healthy Pakistani cuisines – appealing to vegans, vegetarians, and meat eaters alike.

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“I am so pleased to see Pakistani food get the true attention it deserves. Ours is a culture with such a rich history and wonderful traditions. At Shola, we are proud to be sharing flavors from all over Pakistan, with the rest of the world” said Aida Khan.

This November 2019, Aida Khan will be bringing SHOLA Karachi Kitchen’s artisanal traditional soul food to Islamabad Eat on 15, 16 and 17 November 2019.

SHOLA Karachi Kitchen is located at Shop 9-12, Trade Centre, F-7, Jinnah Super in Islamabad for takeaway and delivery. In London, the restaurant is located at Unit 6, West Works, White City Place, Wood Lane.

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[Palm Springs, CA - USA, 16th December 2019] Nehr Ghar Films’ debut production, “LAAL KABOOTAR – The Red Pigeon” is all set to headline the Palm Springs International Film Festival 2020. Hollywood Icons Renée Zellweger, Joaquin Phoenix, Jennifer Lopez, Antonio Banderas, Charlize Theron, Laura Dern and Martin Scorsese will also be honoured with awards at the festival which is scheduled to take place from 2nd till the 13th of January 2020. Indeed, the Palm Springs International Film Festival (PSIFF) is one of the largest film festivals in North America with over 135,000 attendees each year for its lineup of new and celebrated international features and documentaries. The Festival started in 1989 and is known for its annual Film Awards Gala, honoring the best achievements of the filmic year by a celebrated list of talents and also for its screening of some of the leading Oscar contenders in the International Feature Film Award Category. Director Kamal Khan’s debut venture Laal Kabootar will premiere at the festival on the 8th of January at Mary Pickford D’Place followed by screenings on 9th January at Camelot Theatres and 12th January at Regal Cinemas. Pakistan’s official submission for the 92nd Academy Awards in the 'International Feature Film Award’ category, Laal Kabootar has previously won the Best Feature Film Award at the Vancouver International South Asian Film Festival 2019 and the Archana Soy Audience Award for 'Best Feature Film' at the Tasveer South Asian Film Festival 2019 in Seattle. In addition to this, Laal Kabootar was screened, as an official selection, at the Singapore South Asian International Film Festival 2019 and at the prestigious Washington DC South Asian Film Festival 2019, where the dynamic and super talented lead, Ahmed Ali Akbar, won the 'Best Actor Male' Award for his outstanding performance. Credited as the best Pakistani movie of 2019, Laal Kabootar is a rollercoaster ride featuring Ahmed Ali Akbar as Adeel Nawaz - a hustling taxi-driver, looking for a way out of Karachi. But with his back against the wall, Adeel has some hard choices to make. Aliya Malik, played by the alluring Mansha Pasha, is strong-headed to the point of being stubborn, however when her world turns upside down in a series of incidents, she chooses to put up a fight even though her life is on the line.

“LAAL KABOOTAR” selected for the Palm Springs International Film Festival 2020 With its action-packed sequences and blinding pace, the critically acclaimed film also stars multi-talent actors such as Rashid Farooqui, Saleem Meraj, Ali Kazmi, Shamim Hilali, Akbar Islam, Syed Arsalan, Saad Fareedi, Hammad Siddiq, Ishtiaq Omar, Meesum Naqvi, Faiza Gillani, Mohammed Ahmed and Kaleem Ghour to name a few. Laal Kabootar has been directed by the award-winning Kamal Khan with Harvard graduates Hania Chima and Kamil Chima as the Executive Producers.

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Sharmeen Obaid-Chinoy launches the ninth animated short film from AAGAHI to address women’s rights on “Sexual Harassment”

[Lahore, 3rd December 2019] SOC Films has released the ninth animated short film from the series “AAGAHI” focusing on the topic of sexual harassment. AAGAHI is a public service campaign, which aims to educate women about their legal rights in Pakistan.

In Pakistan, the National Commission on the Status of Women found that almost 50 per cent of women interviewed from the public sector had faced sexual harassment at one time or another. This ninth animated short film describes what behaviours constitute sexual harassment, the multiple environments it often takes place in, and the laws that exist in order to protect victims and prosecute wrongdoers for this offending behaviour. The short film goes on to inform the viewer on how to make an official complaint, and proceed if involved in an incident. The video includes contact information for various helplines and counseling services and legal support services available to victims of sexual harassment in Pakistan.

The short film can be viewed at: https://www.youtube.com/watch?v=FbN6hVAyNTE

AAGAHI is a series of 14 short animated films conceptualized, produced and directed by SOC Films, helmed by Two-Time Academy Award Winner Sharmeen Obaid-Chinoy, which cover topics such as the law, its interpretation and the safety that it provides to the victim. This will also include the legislation, as stated in the Pakistan Penal Code, and the various case laws, which have been passed or revised in recent years. One of Pakistan’s leading actresses, Aamina Sheikh has lent her voice for the series, which is also being shared free of cost with all news and media channels for dissemination across the country.

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ser g e y P ho t ography

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Sharmeen Obaid-Chinoy releases the second film from HOME1947 titled Ghosts of the Past HOME1947 is a deeply personal exploration of the lives and stories of the millions that were displaced in 1947 during the creation of two new independent states, India and Pakistan. [Lahore, 23rd December 2019] SOC Films releases the second short-film from HOME1947 titled Ghosts of the Past. Indeed, HOME1947 Series is a deeply personal exploration of the lives and stories of the millions that were displaced in 1947 during the creation of two new independent states, India and Pakistan.

Directed and produced by SOC Films, the second shortfilm Ghosts of the Past is a story of Anver Jehan, an introvert, who spent most of her time reading books by the window, reminiscing the time when she had to leave her only friend behind during the partition. Anver Jehan passed on in December last year.

Ghosts of the Past can be viewed at: https://youtu.be/WEPXt_ru0-k HOME1947 is a series of 7 short films conceptualized and produced by SOC Films, which recreate the long-lost sights and sounds of what millions once called home and explores this world not through the words of historians and politicians, but through the eyes of those who lived through it.

Indeed, the HOME1947 Series was first premiered as part of the HOME1947 Exhibition at the Manchester International Festival in the UK followed by exhibitions in Mumbai [India], Lahore and Karachi. HOME1947 has been co-commissioned by the British Council in Pakistan in collaboration with the Manchester International Festival and Super Slow Way.

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Roberto Cavalli Butterfly Party Another dazzling Roberto Cavalli party, is organized by CK Strategies-Chris Koussouris, is held at the Galaxy bar in the Hilton Athens Hotel. A place crowded with people from the media, business, fashion, acting; with happenings from djs and performers, turn the night into a celestial setting. Live the magic of the night and next year Roberto Cavalli party will flash in the spotlight.

Photographer: Alexandros Chatzakis Media Partner: Moda Dynastie

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Roberto Cavalli Butterfly Party

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Mundiya: Rediscovering coy banter between romantic partners from the film Mukhra, 40 years later Ali Sethi and Quratulain Balouch take the stage with the festive Mundiya. Originally titled Mundiya Dupatta Chadd Mera, the song was sung by the iconic Madam Noor Jahan and Nadeem Baig and composed by Wajahat Attre. The lyrics tell the story of two strong-willed characters in a flirtatious back and forth conversation with each other. Enamored by the original, Ali heard something in Quratulain’s voice, a “khanak” (trill) that reminded him of Madam Noor Jehan’s bold, uninhibited, “Mundiyaaaa,” from the original song. What began as a chance studio jam between the artists turned into the genesis of Coke Studio’s Mundiya. The character’s conversation is complemented by the contrasting vocal tones of the two artists at play — Quratulain’s open, uninhibited vocals juxtaposed next to Ali’s more controlled, calculated vocal movements exhibit the ebb and flow of the song. To accentuate the energy between the characters, the song is playful and cheeky, with flamenco elements that create a colorful soundscape.

Coke Studio all set to release Episode Four of Season 12 on 15th November 2019

“Music has enabled me to feel. It has simplified emotions for me. It has helped me understand life.” said Quratulain Balouch.

Aaye Kuch Abr: Answering the call of an artist’s search for personal expression, this season, Faiz Ahmed Faiz’s poetry is incarnated in the voice of Atif Aslam with Aaye Kuch Abr. Originally performed by the Mehdi Hassan Khan, the ghazal speaks of solitude, the sorrow of missing one’s love, and finding personal solace in life’s little pleasures. For Atif, this was a personal undertaking as an artist as he connected to the words, finding beauty in the lyrics and inspiration in Mehdi Hassan’s original. A personal reflection of Faiz’s inner state during his imprisonment in Hyderabad Jail, the song’s poetic depth provides a space for one to find the common humanity in their difficult emotions. A challenge that Atif did not shy from, the singer creates this rendition not with the intention to replicate what Mehdi Hassan accomplished with the piece, but to cherish its beauty and carry its tradition forward into the world. “Before you even touch a piece like this,'' he acknowledges, “you think twice. But the work of legends is not meant to be feared.” With the respect that is due to the artists of bygone eras, Atif Aslam wants to share with today’s generations the artistic wealth and legacy that these artists have brought to the world.

PHOTOGRAPHER: KOHI MARRI FOR COKE STUDIO SEASON 12

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[Karachi, 16th October 2019]: Following the release of its season opener, Wohi Khuda Hai, earlier this month, Coke Studio is all set to release the first episode of Season 12 featuring Dam Mastam by Rahat Fateh Ali Khan, Ram Pam by Zoe Viccaji and Shahab Hussain, and Maahi Diyaan Jhokaan by Barkat Jamal Fakir Troupe. This episode of Coke Studio Season 12 will air on 18th October 2019.

Coke Studio is all set to release the first episode of Season 12 on 18th October 2019

Adding to Season 12’s canvas of hues and elements is Dam Mastam, a song that celebrates Shahbaz Qalandar’s love for Maula Ali. An expression of love and devotion, the song uses the metaphor of being mast, a state of forgetting one’s self in the love of the Divine and His representatives on this Earth. The piece is composed in raag Bhimpalasi, a passionate and tender raag that accentuates the expression of adoration in its poetry. For Javed Ali Khan, who penned the lyrics for the piece in Punjabi and Persian, this is an outpouring of divine inspiration that can only be achieved through complete, unwavering faith. The song expresses a loving dedication to Maula Ali, proclaiming him to be the Lion of God and the King of the Brave. Dam Mastam brings qawwali to the present day, something Khan Sahab considers the core of his message – the artform must continue to live on, to bring peace, love and ultimately Divine Truth to the world today. “As long as a spiritual artist respects their craft, peace prevails. It is wonderful when a singer has a noble cause, when they are spreading a message of love, peace, and brotherhood as presented by our saints, without greed of money or the world. This is the real purpose of qawwali.” said Rahat Fateh Ali Khan.

PHOTOGRAPHER: KOHI MARRI FOR COKE STUDIO SEASON 12

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Zoe Viccaji returns to her Coke Studio family this season in Ram Pam, a light-hearted take on love written by Sahir Ali Bagga, in Urdu and Punjabi, that tells the story of a love-struck girl confiding to a wise Baba about the state of her enraptured heart. Joining Zoe on stage is Coke Studio’s very own backing vocalist Shahab Hussain, who lends his voice to the eccentric Baba Bhatti in his first ever performance as a featured artist on the mainstage. As our protagonist confesses her feelings to Baba Jee, he in turn promises to support her in this budding romance and so follows the playful conversation between the characters. For both Shahab and Zoe, this performance displays their ability to cross genres, singing melodies that weave between eastern and pop music accents, all the while maintaining a chemistry that shows the unique, quirky relationship between their characters. Ram Pam invites audiences to experience a fun, easy going soundscape, which reminds one that perhaps love can be fun and, much like the protagonist of the song needs a friendly ear, at the end of the day, we all need our friends in times of angst, excitement and silliness.

“I think people are trying to come back to Eastern music. There’s this thirst to know our roots again, what we originated [from] in this part of the world. That’s what I’m trying to do with new music. I will write something in a Western way because that is what I was brought up with, but my instrumentation [is inspired by] theory of raags and notes. I’ve grown up with Western styles; the idea is to see how I can make that fuse with Eastern. At the end of the day what is music? It is something which is emotionally transporting you. How do you do it? I don’t know if there are any rules, but my mission is to try and find a new way of doing it.” said Zoe Viccaji.

Music gives you goosebumps. Music is something extraordinary, it plays next level games with our mind. We are attracted to it and we are also driven away by it. It has power.” said Shahab Hussain.

PHOTOGRAPHER: KOHI MARRI FOR COKE STUDIO SEASON 12

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A piece of Sufi transcendence, Maahi Diyaan Jhokaan explores the love one feels for its Source. The Seraiki poetry sings of the home one’s Beloved creates in the depths of one’s heart, something that propels the pursuit to meet one’s Love. The speaker constantly yearns for their Beloved and, in doing so, is prepared to bear the scorn of the world around them. For this Union is no ordinary one, this is a journey to the Divine, a journey that requires one to look inwards and sacrifice all the temptations of this world. This message is wrapped in the metaphor of Heer’s unyielding love for Ranjha, a love that was sowed at first sight of her beloved. Told by the Punjabi poet Waris Shah, the saga of Heer and Ranjha describes the tragic separation of the two lovers, their failed attempt to find union in this life, a quest that ultimately leads to their demise. A song of relentless pursuit, Maahi Diyaan Jhokaan is brought to life by the resonant vocals of Barkat Jamal, Hussain Bux Fakir, and Sonu Fakir, creating a chorus of earthy vibrancy.

“Music is nutrition for the soul. Before we even sing the song, we listen to it. We understand it, then we sing it. Since my childhood, this has been my soul’s nutrition. When I sing, my soul finds peace.” said Barkat Jamal.

PHOTOGRAPHER: KOHI MARRI FOR COKE STUDIO SEASON 12

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[Karachi, 13th November 2019]: Coke Studio will be releasing the fourth episode of Season 12 on 15th November 2019, featuring Gulon Main Rang by Ali Sethi with Shahzad Ali and Fazal Abbas, Dhola by Sahir Ali Bagga and Aima Baig, and Hairaan Hua by Sanam Marvi. Gulon Main Rang: Written by Faiz Ahmed Faiz and first sung in the voice of Mehdi Hassan Khan, Gulon Main Rang is a ghazal that shows the magic that is created when poetry joins music. Written in 1954 during his imprisonment in Montgomery Prison, Gulon Main Rang showcases Faiz’s ability to interweave classical idioms of romance and Divine Love with those of revolution and social justice. The poetry implores one’s beloved to return so that colors would return to flowers and springtime would descend on the world. The writer is sad and lovelorn one moment, yearning to hear of their beloved, and optimistic the next, celebrating their own sacrifices in the name of love.

Composed for Mehdi Hassan Khan in Raag Jhinjhoti, the ghazal was first aired on Radio Pakistan and then used in the soundtrack for the film Farangee in 1964. Gulon Main Rang remained an oft-requested part of Khan Sahab’s repertoire till the end of his career and is now being revived on Coke Studio in Ali Sethi’s voice. Coke Studio’s rendition of Gulon Mein Rang stays true to the traditional essence of the ghazal, featuring the harmonium and tabla, while refreshing it with contemporary instruments and accents. For Ali, doing a rendition of this ghazal is a chance for him to evolve as an artist by attempting to learn from the masters of bygone eras. As a student, he hopes that just in the process of attempting this ghazal, in the effort of doing it justice, he will learn and grow as an artist.

“When you express your feelings through your voice and poetry, you are inviting people to recognize their own emotions. Music is a miracle. If you move someone’s heart with music, all differences between you and them are wiped away for a bit.” said Ali Sethi.

PHOTOGRAPHER: KOHI MARRI FOR COKE STUDIO SEASON 12

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[Karachi, 22nd November 2019]: Coke Studio released the fifth episode of Season 12 on 22nd November 2019, featuring Balma by Fariha Parvez, Heeray by Rahat Fateh Ali Khan and Aima Baig, Daachi Waaliya by Hadiqa Kiani, and Mram Mram by Shamali Afghan. Balma: Fariha Pervez returns to Coke Studio after an extended hiatus with Balma, a thumri that speaks of firaaq, the pain that comes with the absence of one’s balma (lover). A genre of neem-classical music, thumri music revolves around romantic poetry and expresses the many emotions that are felt in the way of love, be it the joy of union or the sorrow of separation. On this Season, Balma’s poetry gives words to a woman’s plight, as she weeps in memory of an absentee beloved, her heart restless to be united with him. Composed in Khamaaj Thaat, the poetry of Balma comes to life in the melodies of Fariha Pervez’s voice in an ambient soundscape that shares the unique feeling of sadness that comes with separation ¬¬¬and estrangement.

“When instruments, played beautifully, come together with poetry, the union is such that it can soothe your soul.” said Fariha Parvez. Heeray: Ustad Rahat Fateh Ali Khan brings the story of Heer and Ranjha to the canvas of Coke Studio this season, with a rendition that represents new avenues both for him, musically, and for the timeless love saga that has come to us through the poetry of Waris Shah. Heer and Ranjha are a metaphor for selfless love that survives in the face of tragedy and the pain that comes from separation. In his epic poem, Waris Shah recounts how, centuries ago, Ranjha and Heer met in Punjab and their love grew in the forest and fields that surround the river Chenab. Faced with society’s ideas of caste and morality, the lovers were torn from each other only to be brought together by fate. Their love was meant to be tragic, even in union – society could not bear to see them together and, ultimately, the two lovers could only be reunited in death. The story of Heer and Ranjha has survived through centuries, recounted in poetry, music and art – a lesson depicting the strength of love. Khan Sahab brings new hues to the tale this season, with a modern rendition of the saga, featuring Aima Baig as the voice of Heer. In retelling the story with contemporary sounds and harmonies, Khan Sahab hopes that the message of Heer and Ranjha’s love will reach the young Heers and Ranjhas of today.

PHOTOGRAPHER: KOHI MARRI FOR COKE STUDIO SEASON 12

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Chal Raha Hoon can be viewed at: Celebrating the rich relationship between music and wedding festivities in our part of the world, Mubarik Mubarik comes to us in the unique hues of the Baloch culture. The lyrics are simple and heartfelt and a mix of two aspects of Balochi poetry and music: haalo and naazek. A song of celebration, the naazek aspect of Mubarik Mubarik praises and celebrates the bride and bridegroom on their wedding day. The song also lives within the haalo genre of Balochi poetry, wherein the word haalo is repeated several times and means ‘come’, inviting listeners to join the festivities. Musically, the song also includes a zahirok, which is the Balochi counterpart of Eastern Classical raags and forms the basis of Balochi music. In Mubarik Mubarik, the sarbaney zahirok has been used, which has been named after the cameleers who used to sing this, as they travelled through hills and mountains, vocalizing notes to match the gait of their camels’ footsteps. The song is a collaboration between Banur’s Band and Atif Aslam, who joins in on the celebration, adding Punjabi lyrics to the song. Singing in the Balochi Kechi dialect, SM Baloch brings his earthy tone and open free-flowing vocals to the track. A result of extensive research and careful thought on the traditions of Balochi music by the minds behind Banur’s Band, the song is an attempt to create something that showcases Baloch culture, while adding contemporary colors to the mix.

Coke Studio all set to release Episode Four of Season 12 on 15th November 2019

Mubarik Mubarik can be viewed at: Presenting the story of mankind’s innate connection to music are Fareed Ayaz and Abu Muhammad with Aadam, a composition by Hazrat Amir Khusrow that has been handed down to them through Sufi tradition. The piece, as presented by the duo, brings together three couplets and two taranas expressing the legacy of music in the Sufi tradition as well as the collective human inheritance. The first couplet narrates the incident of Hazrat Aadam’s creation, as told by Khusrow, presenting music as humankind’s Divine inheritance and an integral part of our story in the Divine Order. It is joined by two other couplets, celebrating the Sufi Chishti Order’s religious practice of using music as a vessel to gain connection with the Divine, and recalling the famed musical gatherings of Hazrat Nizamuddin Auliya. A piece that follows its own ebb and flow, Aadam is presented by Coke Studio with Fareed Ayaz and Abu Muhammad at the helm, leading the rise and fall of this composition as it climbs towards its crescendo.

PHOTOGRAPHER: KOHI MARRI FOR COKE STUDIO SEASON 12

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