Moda Dynastie Magazine May 2019 by Moda Dynastie

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04- SANIA MASKATIYA After the launch of its womenswear Eid Collection titled Alef earlier this month to much acclaim, multi-award winning fashion house Sania Maskatiya launches their Menswear Eid Collection for 2019...

24- Design Powerhouse MAHGUL The critically acclaimed designer, Mahgul Rashid, will introduce her S/S’19 luxury collection titled ‘Between Ebony and Ivory’ at the Hum Showcase 2019 Day 2 finale on the 19th of April...

62- COLABS Pakistan’s largest collaborative workspace, COLABS opened its doors for business on 19th April 2019 with a first-of-itskind experiential event in Lahore...

CONTENTS

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128- PSFW19 Multi-award winning fashion house Sania Maskatiya showcased her S/S’19 luxe evening wear collection, Isfahan, on day one for PFDC Sunsilk Fashion Week 2019...

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78- zaid farouki I have always wanted to become a fashion designer. When it came to the idea of applying to universities and picking my major. I was told that as long as I got a degree in Business I could do whatever I wanted afterward. So that is exactly what I did, ...

94- KHAADI LAUNCHES EXCLUSIVE RANGE OF FRAGRANCES

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[Karachi: 8th April, 2018] Khaadi, Pakistan’s premium retail and lifestyle brand welcomes the spring season with the launch of its new range fragrances in collaboration with acclaimed Spanish perfumer Salvador Montesinos...

92- SHOLA Karachi Kitchen Aida Khan, the entrepreneur and chef behind Islamabad’s traditional cuisine destination, Karachi Kitchen, proudly extended her culinary prowess by introducing her establishment...

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fASHION [Karachi, 27th May 2019]: After the launch of its womenswear Eid Collection titled Alef earlier this month to much acclaim, multi-award winning fashion house Sania Maskatiya launches their Menswear Eid Collection for 2019. The Eid Collection features 12 menswear ensembles in cotton with subtle pleating details. Available in 4 sizes from extra small, medium, large and extra-large, the collection comes in diverse color tones such as blue, sky blue, light blue, white, black and grey with prices starting from PKR 7,500. The collection also comes with an exclusive linen waistcoat designed by Sania Maskatiya for this collection. Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export. The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

Sania Maskatiya launches

Menswear Eid Collection 2019

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Sania Maskatiya

Menswear Eid Collection 2019

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I N T E R V I E W BY VA S S I LI O S N I CO L AO S V ITSILO G IAN N IS

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Future of Couture by Altaroma Altamoda

Upon graduation from Central Saint Martins College of Art and Design, a very young Gaurav Gupta was instantly recognised as ‘Future of Couture’ by Altaroma Altamoda. This served as a clear sign toward the direction he would be taking to emerge, ten years later, as one of the strongest voices in couture and fashion from India. Over a decade, Gaurav Gupta, the man and the brand, have carved a world that is future primitive, reflected through sculpture-like garments with a sense of infinity and rhythm. Changing the face of the sari forever, merging indigenous Indian construction and embellishing techniques with his idea of the future, Gaurav has delivered and sustained a world that is Indian at its core and boundless in its form. Indian and international celebrities consistently endorse his designs on red carpet appearances. A few of them are Skylar Grey, Aishwarya Rai, Nicole Scherzinger, Julie Berman, Deepika Padukone and Sonam Kapoor. For its chic romance, the brand finds loyal clientele among the royalty in India and the UAE besides others. Just on the outskirts of the Indian capital, Gaurav Gupta runs his atelier and factory where a staff of 175 work solely for the brand, supporting its two flagship stores in Delhi and Mumbai’s luxury destinations, offering made-to-measure couture services.

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1. Do you come from a family from the fashion industry? No, I come from a business family and I’m the first in my family to take up design as a profession. As a child, I was always drawn towards art and sculpture and knew that my calling was in fashion & design. One of my brothers is also my business partner.

Define fashion.

Fashion and couture to me is like a higher state of mind; it’s like high art and fine design. Fashion and art are almost synonymous. It’s a very thought out process, executed delicately and is something that has a unique philosophy behind it. It also means an obsession with an idea to me.

3. Where did you study fashion design and what were the first designs during your studies? I graduated from the National Institute of Fashion Technology, New Delhi, after which I went to the prestigious Central Saint Martins College of Art and Design in London.

4. What is that made you take fashion seriously and be in this field for a long time? I was always inspired by art and sculpture and the world around me, and I always wanted to create something unique. It was a very natural progression for me after I completed my schooling. At CSM I was exposed to so many different art forms, culture, ideas and I was almost obsessed with design.

5. Did you start your own brand immediately after studies? My time at CSM, my experiences of working with Hussein Chalayan and Alexander McQueen thereafter, of being the youngest jury member at Mittelmoda, helped shaped my thoughts and ideas. I returned to India with a clear direction of what I wanted to do as a progressive couturier and started my own label in 2004.

6. Where are you getting your inspiration from? I tend to derive newer, more unusual forms from the obvious. My brand has a strong signature, which is inspired by nature, trees, the abstract shapes of clouds, alternative mythology and dreamscapes. I create sculptural silhouettes that are structured yet fluid; the garments are dreamy and surreal but achieved in painstaking handcrafted embroideries and silhouettes. I am always in awe of the world around me and my mind is always on the go.

7. Do you get inspired from other cultures and borrow elements from them into your design? Yes, definitely. I am fascinated by art & culture from across the world, especially when I travel. It is exciting to explore the world and be inspired by what you see, eat, experience. I try and incorporate a little bit of that into my designs.

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8. Do you have a specific pattern or style in your collections? Our shapes and silhouettes are inspired by geometric cuts and strong forms in architecture that vary between asymmetrical and symmetrical shapes. Our signature cut has been present since the first collection I ever did, but we are constantly reinventing couture. I see design in everything and always tend to include sculptural shapes and forms in my garments. Carving sculpturelike garments, I tend to merge indigenous Indian construction and embellishing techniques with our idea of the future, giving them an Indo-European feel with dramatic and timeless drapes.

What kind of fabrics do you use and why?

We only use the finest of fabrics and silks, the few textile companies that we work with are the benchmark in creative innovation in their field and always open to customizing, and excited to experiment in order to personalize unique fabrics for us. Our signature fabrics – chiffons, crepes, dupions, tulles, nets, and lace; many developed from scratch in-house – are elevated with intricate hand embroidery and sculpted into fantastical shapes that accentuate the body. I love experimenting with new fabrics but love silks, chiffon, and organza.

10.

What women and men can wear to be stylish?

Style is very personal. Always be comfortable first, and don’t follow trends.

11. Are you against some fashion styles or fashion is everything? Fashion is individual, and unique to each person. It is about one’s own distinct personality, so I believe there are no rules when it comes to fashion.

12.

What are you fascinated by at the moment?

The universe!

13. When is your next collection coming out? We are currently working on the SS19 collection where we are experimenting with textured elements, and bold shapes and silhouettes. For the first time the brand is introducing Chikankari, a traditional Indian embroidery from Lucknow, in a very contemporary way. The collection is going to be a quintessential blend of traditional and modern sensibilities with easy, free flowing silhouettes.

14.

What’s your motto?

Wear your individuality, and don’t follow any trends! Make your own style choices.

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Gaurav Gupta

‘Future of Couture’

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Editorial M. O.D.A D . Y . N . A.S.T.I.E

The ModaDynastie magazine is dedicated in providing its readers with essential guides about the regions latest trends and styles. Our editors pick quality and dedicate it in showcasing the very best in local and international fashion, lifestyles, beauty, high-end trends, travel and much more. For subscriptions magazines@modadynastie.com For ads, cover stories, interviews ads@modadynastie.com

www.modadynastie.com

Advertising & Marketing

Nomita Kiyani Director – Marketing & HR (Pakistan)

Sher Ahmed Director – Creative (GCC)

Vassilios Vitsilogiannis Director – Marketing (Europe)

Angelina Kali Director – Advertising (UK & Monaco)

Steph Birch Brand Ambassador Moda Dynastie

Muhammad Shoaib Director - Technical

Sponsor

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Editor'S Message This edition of Moda Dynatie was trendy and contemporary, we can consider this edition as one of up-tothe-minute. We introduce our readers to WOODZ, they Specialized in Videography and Photography, WOODZ shares Wedding story and realising it into perfect memory. WOODZ do not stop here, they are also in the Fashion Industry. Page 14 This edition’s most happening event was attending Emirates Fashionistas, A platform connecting Fashion, Beauty, Media and Entertainment World. This is Shomaila Maurer the founder of Emirates Fashionistas.com. we have been very impressed to see many people from different countries living in the UAE and calling it home launch EmiratesFashionista’s social platforms. Page 58 Among Pakistan’s leading fashion design house Sania Maskatiya returned to the prestigious New York Fashion Week platform with its F/W 2019 collection as part of The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of introducing emerging designer showcases. to present the collection at NYFW F/W 2019. Page 64 We are delighted and very proud to be a part of Nehr Ghar Films official premiere of the highly-anticipated crime-thriller Laal Kabootar at Cinepax Cinemas at Packages Mall in Lahore on 19th March 2019 and at Nueplex Cinemas in Karachi on 21st March 2019 to much acclaim. Laal Kabootar has released across Pakistan today, i.e. 22nd March 2019 in collaboration with GEO Entertainment as Channel Partners, FM91 as Radio Partners and Footprint as official distributors. page 54 We look forward to hearing your feedback magazines@modadynastie.com

@ mo da d y na st ie

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FASHION COLLECTIVE HUB ROCKS LONDON FASHION WEEK WITH DJ NATALIA PARIS

By Angelina Kali

With so many shows organised during London Fashion Week, it is difficult to stand out from the throng. One event organiser that managed to hit the headlines for all the right reasons was the Fashion Collective Hub. The previous year, their event was staged on an exclusive super yacht. Its popularity meant that they held this yearâ&#x20AC;&#x2122;s event in the more spacious The Steel Yard in the City of London. Still, queues formed to enter the anticipated event that was headlined by the Colombian supermodel and internationally renowned DJ Natalia Paris. Rocking to the Latin beat played by Natalia Paris, the models showcased a variety of styles - from the elegant couture of Sayada Rehman to the street funk of Maria Bustillos whilst Okwuis Frocentric was in tune with the Latin rhythm with his African inspired casual outfits. And the models wore some of the creations showcased during the fashion show at the VIP After Party that enabled everyone to see how the designer creations looked in a social setting. With several celebrities in attendance, the After Party was the place to be as Natalia Paris kept pumping up the volume with her rhythmic Latin inspired garage techno-beats. The Fashion Collective Hub organised more of an event rather than the usual showcasing of the catwalk. Prior to the fashion show, people could freely mingle with the designers, buyers and media at the exhibition. The networking opportunities were fantastic especially as the contacts made there could be cemented at the After Party. With their last two London Fashion Week events being this hip, I canâ&#x20AC;&#x2122;t wait to see what the Fashion Collective Hub will organise for next year.

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designer Design Powerhouse MAHGUL to unveil their Latest Collection at HUM Showcase 2019 [Lahore, 16th April 2019]: The critically acclaimed designer, Mahgul Rashid, will introduce her S/S’19 luxury collection titled ‘Between Ebony and Ivory’ at the Hum Showcase 2019 Day 2 finale on the 19th of April. Between Ebony and Ivory embodies the spirit of contrast and harmony, channeling a new interpretation of what it means to be ‘feminine’. Mahgul targets that fine line between the simplicity and boldness clash which best describes the woman of today; who is multi-faceted and versatile. The modern Pakistani woman’s wardrobe is her identity, full of fashion that is repeatable and that embraces the joy of being evergreen which is what Mahgul’s collection entails while keeping up with her classic legacy. Speaking about the upcoming collection, Designer Mahgul Rashid commented: ‘Predominantly set in a monochromatic aesthetic with minimal embellishment, Between Ebony and Ivory is based on form and structure with a less is more vibe.’ Mahgul’s collection showcases have set a precedent of being intriguing, different and one that leaves the audience in awe. Every collection is drastically different from the one before and is anticipated by fashion enthusiasts nationwide. Established in 2014, MAHGUL is critically acclaimed as one of the Sub-Continent’s most exciting fashion brands, having debuted at the prestigious PFDC Sunsilk Fashion Week platform in 2013. The brand is best known for their edgy, avant-garde interpretation of Pakistani design. Their vision is for each creation to juxtapose elements of fine art with high-end fashion. The design house believes in dynamism and change, and works closely with craftsman to achieve new surfaces and provide work that is unique and evolutionary.

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Design Powerhouse MAHGUL

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makeup-artist JAYSON FLORES, 39 years of age born December 18,1979. Raised and born in the Philippines. A freelance Makeup Artist based in Dubai but with a Filipino Nationality with a Passion & Devotion in the field of Beauty, Creation, Perfection & Transformation. A member of Philippine International Cosmetologists Association. Award winning makeup artist. Awarded in FilHair Competition. World Fashion Festival Award - BEST IN FASHION LOOK 3RD PLACE and AVANTE GARDE BEST DESIGNER - MAKEUP 2ND PLACE

JAYSON FLORES

I started my passion as an artist from curiosity and eagerness to learn about makeup. Started by practicing by my self until I discovered my potentials. Through my determination, perseverance, trust about my skills and talents and by faith then finally I reached my goals. Doing a Make-over? Its my Passion & I am Proud of it! I were inspired to do a Transformation, to share my Talents & Skills in Beautification. Sharing my knowledge its my pleasure. I am able to establish a good customer relationship through outstanding services and attention. My goals are to Enhance, to Explore, to Build- up my self as an Aspiring Hair & MakeUp Artist. Loving my work its makes me more passionate and devoted in the field that I chosen. My hands my pulse are keep on developing and pushing me in doing different kinds of makeup. Making me more versatile , flexible and always be different to others. Editorial work can be seen in magazines such as: Moda Dynasty, Weekend Magazin, VELVET MAGAZINE and Models Culture France based Magazine. Advertising workS include: Honda, Nissan Patrol, Dodge Car, HSBC BANK, Nakheel Property (Azure Residences,Palm Jumeirah-DUBAI), Johnson and Johnson's, Jacqueline Paris- KSA, House of HEND, Velvet Magazine, House of Fraser - Yas Mall ,The ROBES Cosmetics, BINA Moda Collections, Rooh AfzaPak -Summer Drink, Borjan Shoes and Bags, ICON'S CAFE COUTURE, SMART Water Company, Naswhiz Suit for Men,MAX Fashion Show, AL TAYER Group of Companies, LIALI JEWELRY, MUHRA JEWELRY COLLECTIONS,Luxury Souq Jewelry, AL HABTOOR PALACE,EXPO 2020,UAE National Day, Dubai Olympics, Reel

De sign er: Me eroda Model: Safarova Mile n a

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ICONS CA F E COU T U R E Model ELENA WEBER,Entrepren eu r Ph oto by JEF F ANOG

LUXURY S OUQ J E W E L RY Mo d e l : BA R BA R A OLIVE IRAC H

MUH R A CO L L ECT I ON Mod e l : KAT I E Y U DI NA Photogra ph e r : R EN J I TH KRIS H NA K R I PA

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De sign er A MORE AT E LI E R by Aaron Cade n as Model DARI NKA UA Ph oto by Saye d Ibrahi m

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D e s ig n e r A M O R E ATE L IE R Mo d e l SA FA ROVA MILE NA Pho to g ra ph e r A HME D OSMAN

JAYSON FLORES

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WORLD FASHION FESTIVAL AWARDS 2019

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WORLD FASHION FESTIVAL AWARDS 2019

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Fashionistas were fascinated by the extraordinary collection of the following designers

on 27th April during Arab Fashion Week 1422 s ta n d s fo r “1 C o u nc il For 22 C ountries ” an ic onic s p ace s peci fi c a l l y c r e a te d a nd d ed ic ated f or lux ury s hop p ing, c ust om ma d e fa s hi on and lif es ty le ex p erienc e. RED SKYS - USA showcased streetwear collection, the pieces distinguished raw edges & finishing, a combination of new textures and patterns, accidental looking paint splatter, and an occasional look of restoration. “We take pride in the fact that this means each piece is unique in its own way. Being a luxury brand means that we value exquisite craftsmanship while our roots in street wear means to recognize the importance of sketched art effects and deliberately tampered graphics”, said Awaleh Beileh . RED SKYS deeply emphasizes on revitalizing a connection with street fashion while at the same time rethinking the parameters of luxury street wear.

FAD – NEXT GENERATION - UAE FAD Institute of Fashion Art and Design unveiled 15 emerging designers to showcase collections. The talents presented collections on respective ideations musing from concepts of anti-fashion, asymmetries, minimalism from a maximalist’s mind, subtle flowy silhouettes and some using contrasted vivid hues constructed to line up as visual pieces of ready-towear art.

Sara Altwaim – Saudi Arabia Born to a family of art lovers, Sara Altwaim developed a love for everything artistic. She took up writing poetry as a hobby and fashion design as her life’s passion. After attending the college of arts and design in Jeddah, she went on to teach art and took the time to develop her own unique style in fashion.

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KRIE DESIGN - CROATIA Croatian fashion brand Krie Design founded by Kristina Burja showcased Green Fashion. Krie Design core belief is that fashion can be at the same time ethical and affordable. During all phases of their process they try to use sustainable materials and textiles, and continuously work to reduce waste and minimize the energy consumption. As materials play the key role in their brand sustainability, they opt for organic cotton, recycled cotton, organic silk, recycled polyester & polyamide.

Yara Bin Shakar â&#x20AC;&#x201C; UAE Yara Bin Shakar is an Emirati fashion designer known for exploring colour and print, seeking to inspire and empower her wearers. Yara brought a twenty piece collection celebrating all things whimsy. This time, her signature feminine aesthetic is enhanced with a cheeky nod to the cartoons of her youth. Bright linens and holographic chiffon add an element of lightness, worn confidently from day to night.

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Mia Couture – France Mia Couture designer Assa Sacko presented exclusive wedding dresses as part of its collection in 2019. A collection has the image of the brand – chic, elegant and refined. Assa is a 25-year-old French woman passionate about fashion and haute couture after studying in international trade and many trips around the world.

VRO PARDO - PARAGUAY which designs according to the needs of culinary staff and their work environment, was another exciting addition. The brand from Paraguay is all about unique and one-of-a-kind designs that satisfy different tastes.

Ezra Tuba - Turkey Erza Tuba showcased Fall Winter ready couture collection. “Ezra Tuba” was founded on 27th October 2006, a designer brand accompanied by the awareness of a multinational brand for women, It is a brand addressing A-Luxury segments Ready to Wear, Accessible Ready Couture, Haute Couture and Wearable Technology.

Bav Tailor - UK BAV TAiLOR presented a sustainable luxury collection - a collective fusion of finest certified natural or recycled materials and pure, geometrical silhouettes and effortless volumes inspired by design, architecture and Eastern philosophies that represent true hallmarks of authentic 100% Made in Italy and EcoSustainability in the brand ethos. Each piece in the collection soulfully categorizes into linear or larger volume silhouettes for all creeds and forms.

BLSSD – UAE Blssd is the only non-profit social enterprise fashion brand in the region dedicated to helping individuals whose lives have been touched by cancer. Discover Blssd’s fashion+purpose driven label that blends clean design aesthetics and effortless quirk with a large dollop of urban sensibility. Blssd’s Limited Edition collections feature statement-making silhouettes, unexpected details and a focus on being comfortable but still oh-so-chic.

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event Press-release “Al Arabia Fashion Days”

IF FASHION IS YOUR PASSION, MAKE IT YOUR PROFESSION! This summer Moscow will once again open its doors to representatives of the fashion world from the Middle East. From 10 to 13 June 2019, the Radisson Collection Hotel Congress Park will host the second season of the international project “Al ArabiaFashion Days”. The project is a unique platform for the interaction of the Russian public between Russia and Arab countries. The project of representatives of these countries was prompted by the rapidly growing interest of Russia in Eastern fashion, where a quarter of the population, namely 36 000 000 people are Muslims, prompted the organizers to create such a project. For 3 days Al Arabia Fashion Days will visit more than 9000 guests from around the world. Among them are popular artists, film and show business stars, Arab sheikhs, princes and princesses, prominent politicians, representatives of embassies, state institutions and buyers. The venue of the event allows comfortably accommodating and enjoying the show more than a thousand people. Guests will enjoy 20 fashion shows on the catwalk of Demi Couture and Haute Couture 2020 collections.

Anyone can get acquainted with the brands in the Showroom area, as well as Arabcompanies-producers of goods and services, exhibiting their products in the areas of Al Arabia Business Zone. At the end of each day, guests can relax and share their experiences with each other at the After Party & Trunk Show in one of the fashionable clubs of Moscow. Famous couturiers AMATO COUTURE (Dubai, UAE) and Michael Cinco (Dubai,UAE) will open and close Al Arabia Fashion Days. Launched in 2002 UAE, Amato, which means ‘beloved’ in Italian, is the brainchild of the much-awarded creative designer F Amato is UAE’s first global designer brand that has earned itself an international cult following – from royalty to international celebrities – supermodel Heidi Klum and Tyra Banks to singing sensations such as Beyonce, Katy Perry, Jennifer Lopez, Nicki Minaj, Shakira, Nicole Scherzinger and Jessie J. are all loyal patrons of the paradigmatic couture house. Dubai-based Filipino designer Michael Cinco is known for his crystallised couturegowns that have been showcased all over the world, wowing audiences from Paris to Miami. His star clients include Lady Gaga,

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Luiza Ave – Founder and CEO of Al Arabia Fashion Days; Anton Sharagov – the General Consul of Russia in Dubai and Northern Emirates; Antonio Rubel – Chairman of ARAB FASHION COUNCIL Alexandra Blanco – Director of Hotels Key (tourism office Visit Russia in the Middle East); Victoria Babkina – Partnership Director of Synergy Business; Rashid Ali – CEO of the brand AMATO Couture. Headliner of the first and second seasons. Michael Cinco – CEO of the brand Michael Cinco(headliner of the second season). Lara Tabet – Luxury brands Ambassador & TV host, moderator of press conference Aashifa Saleem – Ambassador of AAFD in UAE, international events producer. The aim of the conference is to establish cultural relations through the fashion industry, as well as business relationships for export-import oriented business and attract the flow of Middle Eastern tourists to Russia and Russian tourists to the Middle East.

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event

Al Arabia

Pre s s Co nfer ence

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Pakistani Social Entrepreneurship goes global with Zain Ashraf Mughal as

FORBES 30Under30 Social Entrepreneur for 2019 in Asia for Seed Out! [Pakistan: 4th April 2019] Zain Ashraf Mughal, Founder and CEO of the pioneering social entrepreneurship platform Seed Out, was named and listed on the prestigious FORBES 30under30 list of social entrepreneurs for 2019 in Asia. At the age of 28, Zain Ashraf Mughal is one of Pakistan’s youngest CEO’s in this field of social entrepreneurship to have been named on this coveted list this year. Through his organization, Seed Out, a crowd funding platform that is a non-profit, non-religious and non-political organization, Zain Ashraf Mughal works to alleviate poverty by establishing microentrepreneurs through interest-free micro financing and creation of sustainable economic activity. Seed Out’s beneficiaries belong to the lowest socio-economic segment of the society. In the 4 years since its inception, Seed Out has raised 600+ entrepreneurs in four cities across Pakistan

with an average financing of PKR 90,000 per person. Under Zain Ashraf Mughal’s leadership, 1600 children have gone back to school and left child labour. Speaking about being named as a FORBES 30under30 Asian entrepreneur, Zain Ashraf Mughal said: I am honoured to have been named and for Seed Out’s work to have achieved this global recognition. I am proud to have put my country on the map for work and a narrative that is positive and progressive. Accolades such as this help me further the vision and goals I have for my work, which is to eradicate poverty in Pakistan by cultivating an enabling environment for entrepreneurs to succeed with sustainability. Every life and the quality of each life matters and we should create equal playing fields for everyone.”

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event After acquiring a Bachelorâ&#x20AC;&#x2122;s degree in Business Administration from the University of Miami and majoring in Entrepreneurship, Zain Ashraf Mughal has built up a team of entrepreneurs all over Pakistan with Seed Out. Zain Ashraf Mughal is also the first Pakistani to receive the Commonwealth Youth Award for Excellence in Development work in London at the Commonwealth Heads of Government Meeting 2018, where he was a part of the roundtable meeting with Prince William, Duke of Cambridge for sustainable development work in Commonwealth countries. Zain was also met by Duke and Duchess of Sussex, Prince Harry and Meghan Markle, where they further praised and encouraged the model of Seed Out.

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designer

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NATA L IA TAU S H E R

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NATALIA TAUS H E R

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events [Karachi, 30th March 2019] After the two successful song releases to much acclaim, JUG(ART) and title track LAAL KABOOTAR, Nehr Ghar Films now releases the complete music album worldwide featuring 4 songs. Produced by Taha Malik, the music album features the previously unreleased tracks RAAG MURLI and SANWAL in addition to JUG(ART) and LAAL KABOOTAR. RAAG MURLI features classical singer and Coke Studio artist, Mai Dhai. The Sindhi song has been produced and composed by Taha Malik with Akmal Qadri on flutes, Muzaffar Hussain Qadri on mandolin and tambura. RAAG MURLI has been mixed and mastered by KOSTAL. SANWAL features another Coke Studio artist and sufi/folk singer, Sanam Marvi. The song has been penned by Mian Muhammad Baksh from the book of Saif-ul-Muluuk with mixing and mastering by KOSTAL and production by Taha Malik. “Laal Kabootar” has composed and produced by Taha Malik, who also features on the vocals along with Coke Studio artist Zoe Viccaji. The tongue and cheek lyrics for “Laal Kabootar” have been penned by Asim Raza, Salman Khattak, Osman Khalid Butt and Taha Malik. “JUG(ART)” has been composed and produced by Taha Malik, who also features on the vocals along with Coke Studio artist Jabar Abbas. “JUG(ART)” has been penned by Sabir Zafar, Salman Khattak and Taha Malik with mixing and mastering by KOSTAL. With Mo Azmi as the Director of Photography, Laal Kabootar has been directed by the award-winning Kamal Khan with Harvard graduates Hania Chima and Kamil Chima as the Executive Producers. Indeed, Laal Kabootar has all the elements of thrill and excitement to take the cinema goers on a rollercoaster ride featuring Ahmed Ali Akbar as Adeel Nawaz and Aliya Malik, played by the alluring Mansha Pasha. Laal Kabootar is running successfully in cinemas across Pakistan with GEO Entertainment as Channel Partners, FM91 as Radio Partners and Footprint as official distributors.

“Laal Kabootar” Complete Music Album Out Now!

Running successfully in cinemas across Pakistan

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Yassen Samouilov & Livia Stoianova

Interview by Vassilios Nicolaos Vitsilogiannis

Hello Livia and Yassen (L&Y), it’s nice doing this interview with you. Our readers would love to know a few things about your studies.

1. Why did you choose fashion over something else? Yassen Samouilov: I graduated from the Applied Arts School of Sofia in 1991–Master class Textile Design and Toys Design. Then Fine Arts School of Versailles in 1994. Fashion was my dream as a kid.

Livia Stoianova: I graduated from the Fine Arts

School of Sofia in 1992-Master class Graphic Arts. Then Fine Arts School of Paris in 1996.

What is fashion for you?

Fashion gives you an infinity of possibilities to explore different expressions. To give haute couture a kind of wink, a sense of humour - to introduce the whole sense of freedom one sees in the street into high fashion; to give couture the same provocative and arrogant look as punk - but, of course, with luxury and dignity and style. Says Yves Saint Laurent

3. Do you enjoy working with each other? We have worked more than 20 years together and we will continue that way enjoying the challenges fashion gives us.

Where do you get inspiration from?

Your limitation—it's only your imagination Inspiration is everywhere.

5. Couture houses and the couturier have their own style and a different approach when they conceptualize a collection. How do you do that while designing? In our work first comes the idea, the story we want to tell ,than we think about what is possible .

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6. What kind of fabrics do you use in your garments? Extraordinary unusual and surprising…Always looking for exceptional materials.

7. Have you ever thought of designing a collection that is not too commercial or provocative and you took a moment back to rethink about it? Change of plans. We have an extraordinary chance to be completely free in our creative process and never regret what we design. There will always be somebody in the world too sensitive about something…

8. What is the longest time you spend on designing a gown? We spent months on the beetle wings “Sternosera” collection .It was a very challenging collection. The gown with beetle’s wings took the longest.

What’s a typical day in your Atelier?

Well coffee, computer, then the team coming with all the questions…Listening to our canary singing in our office thinking we are in the country side.

10. Why did you name the brand On Aura Tout Vu-which means we will have seen it all-is there a concept behind it? You think you've seen it all but never...will always be a surprise. This represents us perfectly.

11. You had presented quite a lot of fashion shows and I would like you to remember one that was your favorite best. All of them are our babies so it is difficult to name one collection. All corresponding to a state of mind of that time.

12.

Name a fashion designer you admire.

Elsa Schiaparelli, Alexander McQueen, Rei Kawakubo, Iris Van Herpen and many others.

13. What are some of the celebrities that have worn or bought your clothes? We have the chance to work with Madonna, Lady Gaga , Nicki Minaj, Beyoncé and so many others.

14. Do you design exclusively for celebrities too? Often we have requests for custom designs made exclusively made for them. Which is a big part of our activities as well as ballet and dance costumes.

15. What’s and when your next collection is out? We will present our next couture collection in January. We think one collection for the moment is a slow attitude against the speed of fashion

16. How do you feel fashion will be in the future? We think more personally oriented and less mass production. Also hope beautiful can hopefully come back. Because today fashion becomes confusing and because of strong advisements people think it is good …but the quality is not there. So we are wishing future can be more human oriented. "Fashions fade, style is eternal." —Yves Saint Laurent

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event COLABS: Pakistan’s Largest Collaborative Workspace opens its doors for Business! [Lahore, 20th April 2019]: Pakistan’s largest collaborative workspace, COLABS opened its doors for business on 19th April 2019 with a first-of-itskind experiential event in Lahore. COLABS has been thoughtfully designed to provide entrepreneurs, organizations, startups and companies, with a modern and forward-thinking space to work, learn, grow, interact and collaborate.

With the COLABS brand, Omar and Ali have reimagined and reconfigured the traditional workplace, to reflect the evolution of office culture and implement an environment which is more conducive to modern work flows. The vision is to create an ecosystem that is primed for innovation, the exchange of ideas and as the names suggests collaboration. COLABS is set to change the future of work in Pakistan.

COLABS is a commercial project of SABCON, one of Pakistan’s most innovative development firms, and is the brain-child of co-founders and twin brothers, Omar & Ali Shah. The venture is supported by their partners Magnus Wahlstrom, founder of Swedish E-commerce giant www.bangerhead.se, finance executive Ahmed Shah and the creative talents of Omer Jilani of Happa Studios and the design expertise of Nida Mian. The event was managed by JS Events.

Speaking of the philosophy behind the concept, Omar Shah, co-founder and CEO of COLABS said, “It was very important for us to make room for a new purpose and to channel the 1950s industrial spirit. We felt the original space fit right into what COLABS is aiming to be; a tailored experience true to the needs of modern work. Our flagship location will provide a platform that drives the new era of business innovation, successful growth and workspace productivity through the spirit of collaboration in Pakistan." While incubators, accelerators and venture capital funds have played a great role in shaping Pakistan’s startup and technology ecosystem, COLABS hopes to fill the existing void for a common platform allowing innovators and entrepreneurs to come together and freely collaborate to grow Pakistan’s economy. The COLABS community and network of like-minded change makers can be the precise catalyst to altogether transform Pakistan’s business landscape. The flagship Lahore launch will be succeeded by multiple COLABS sites across the country. Speaking about the uniqueness of the project, Ali Shah, CEO of SABCON said, “Lahore is known for its communities, culture and heritage. It’s something which is part of who we are and with COLABS, we wanted to bring the different communities together into something which is more contemporary – the future of office working.This project is different from our other projects because it was SABCON’s first project which has been thoughtfully designed using extensive research to optimize the user experience.

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As Lahore and its heritage is very close to my heart, I chose this old industrial towel factory, because it had a lot of character, we repurposed it while keeping the original look and feel of the building, that is what I think others should do with old industrial buildings in Lahore.â&#x20AC;? The design team is cognizant of the history of the space and has worked in harmony with its existing character. The venue has been thoughtfully adapted to meld prime aesthetic sensibilities with ultimate functionality. Extensive research and ideation sprints in User Experience & Experience Design have been utilized to create an all-inclusive workspace which combines modern technology and thoughtfully designed spaces. COLABS

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la r a ta bat

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@cola b s

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ROMAN PONCIANO

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M odels : H aro on P a lz ev an and G i u seppe Carill o P h otograph by J ermai ne Maist r t y P h otography M en s S uits and J a ck et by R o m an P on ciano Me nâ&#x20AC;&#x2122; s Collectio n

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ROMAN PONCIANO

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SERGEY HBN

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DESIGNER An interview with

zaid farouki BY

VA S S ILIOS N ICOLAOS VITS ILOG IANNIS

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What Is Your Fashion Profile?

I have always wanted to become a fashion designer. When it came to the idea of applying to universities and picking my major. I was told that as long as I got a degree in Business I could do whatever I wanted afterward. So that is exactly what I did, I moved to Washington DC and attended American University and Majored in Business Administration with a Marketing concentration but I always felt that I wasn’t feeding my artistic side. So I enrolled myself in art classes and also added a Studio Art minor, which included painting, sculpting, and multimedia. I also started my own fashion blog zaiddor. com In my final year in DC, I applied to Istituto Marangoni in Milan and I got in. At that point, I knew that’s where I was meant to be and what I was meant to do. After receiving my degree in Fashion Design I moved to London and attended Central Saint Martin and took specialized courses in couture techniques and embroidery as well as hand painting. I launched my brand and my first atelier in Dubai. With such a global background being as an Arab American as well as being educated in the Italian fashion techniques I found inspiration in the fusion of cultures. Imagining a person adorned by European clean cuts, true American liberties, and the ever-existent Arab dramatization has helped me to create the globally hybrid woman, a representative of a new globalized world and the woman whom I yearn to design for.

2. For Whom Fashion Designers You Design and How Acceptable Are Their Designs? In my case I design for myself to release the inner creature that is trapped within me.

3. What Is Your Inspiration About Fashion Designing? It is something that I can never imagine myself not doing, my inspiration emerges from culture, events, people, anything that energizes me.

What Are Your Career Goals?

I see the brand expanding by opening more ateliers to cater to my clients around the world.

5. Tell Me How You Stay Up to Date with Fashion? I am really inspired by how people dress in the street the way they carry themselves the different esthetics etc. The street and imagining people’s stories and lives really does inspire me and keep me up to date.

6. Which Skills Are Important for A Fashion Designer for A Successful Career? Trusting their gut instinct, managing talent, financial management and perseverance

7. If You Today Were to Create A Revolutionary Look, What Would It Be? Haven’t I created them already? (hahaha joking) but revolutionary for me means a wearable art installation.

8. What Should People Wear to Be Elegant on Any Occasion? The look that makes you most confident, clothing helps you elevate that confidence, nothing more beautiful that confidence with an outfit that matches your personality!

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9. What Was the Biggest Rookie Mistake You Made During the First Working Year? Many mistakes were made from HR, to financial, to marketing. But the question is why do I take them as mistakes, if we can rename them as trials and errors, I think it teaches you more, than having a negative connotation related to it.

10. What Role Social Media Play in Fashion Today? Social media allowed us to reach an audience faster and get in contact with people from across the world.

11.

What Fabrics Do You Use?

We source our fabrics from all over the world to suit our needs. We go anywhere from silks, cottons to latex to metals.

12. What’s Your Favorite Part of Being A Designer?

Knowing that there is nothing else in the world that I would rather be doing. This idea gets me out of bit every morning and creates a feeling of internal calmness.

13. What’s the Best Piece of Advice You’ve Heard? Don’t look at people around you or your competitors, follow your own path.

14. Fashion World Rotates on an Axis. This Brings Back Old Trends or There Are Innovative Trends? Trusting their gut instinct, Fashion is really inspired by the past and yes trends do come back most of the time. But each time that trend returns it says something about the culture and current politics. So it is interesting to see the cycle and how people relate back to the past.

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‘N eo - Fol k ’ T h e Ho u se o f K a m ia r R o k n i is Se t to Sh o w case t h e ir D iffu s io n C o lle c tio n a t P F DC S u n s ilk F a s h io n We e k [Lahore: 9th April 2019] Pakistan’s most premier fashion design force, The House of Kamiar Rokni is set to launch their much-awaited diffusion collection titled ‘Neo-Folk’ on the Day 2 finale of the prestigious PFDC Sunsilk Fashion Week 2019. The collection reflects the traditional roots of ethnic design, which truly depicts the essence of what the brand stands for, while incorporating designs along with it which additionally makes it desirable for a wider audience. The House of Kamiar Rokni uses their expert craftsmanship and knowledge in traditional design to put together this collection, keeping it true to the quintessential art it is inspired from. Neo-folk celebrates the beauty of ethnic wear, presenting the collection in all its eastern glory while giving it a touch of modernity. The authenticity of the traditional textiles and techniques that are used have been carefully preserved so that the mood and inspiration behind the collection stays true to its roots. Best described as Neo-Folk, the collection is a celebration of ethnicity within a traditional yet global narrative. The collection incorporates multiple traditional textiles and treatments using the ancient art of block printing, the hippie chic sensibility of tie & dye and the richly decorative fabric of brocade, to present a collection that is unapologetically Eastern, within a modern sensibility. Expect casual to luxury evening and formal wear, taking a woman’s wardrobe on a journey from day to night across a range of holiday, soiree, dholki and mehndi wear, from pant suits to caftans to ghararas. Based in cottons, silks and organzas, the House of Kamiar Rokni’s diffusion line will be instantly available to order online and at the studio.

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events Markings KHUDI proudly launches its third title: [Lahore: 27th March 2019]: Markings KHUDI, a motivational, inspirational and developmental publishing platform launches its third title, Wind Beneath Your Wings – A Book of Blessings by Marzia Hassan [#WindBeneathYourWings]. Indeed, Markings KHUDI was first launched with its titles ‘Choti Choti Khushiyan’ and ‘Hum Nay Suna Hum Nay Dekha - Volume I’ last year. ‘Wind Beneath Your Wings – A Book of Blessings’ is a compilation of everyday blessings to increase happiness for yourself and others. This simple practice of wishing well takes only moments and it starts a powerful positive ripple effect in our environment. It is divided into four sections; General Blessings, Prayers for your Married Life, As you Grieve and Prayers to Encourage You. The book encourages readers to share the blessings of each page by simply tearing off the page and to have fun thinking of creative ways to spread these page wishes amongst people one’s loves, to those one comes across during the day and perhaps even those who sometimes challenge you, be it through leaving pages in expected places as a surprise, to use them in place of greetings cards et al. Speaking about her book Marzia Hassan said; “Wind beneath Your Wings - a Book of Blessings is my way of spreading love, compassion and kindness in this world.” Speaking about the publishing house’ third title under Markings KHUDI, CEO Markings Kiran Aman has said; “I am delighted to publish a book that can be shared in so many different ways to create good vibes all around. This title and its publishing style also reiterates this notion of books being far more than the sum of their words: it is the spreading of a message, giving birth to positive feelings and encouraging the sharing of emotions in what becomes an exchange between the writer, reader and receiver.

With eleven independent titles and over thirtyfive corporate titles under Markings Publishing and Markings Corporate, Markings KHUDI is dedicated to an eclectic assortment of interests: selfimprovement, mind-body-spirit, inspiration, health & healing, development, spirituality and lifestyle. Wind Beneath Your Wings – A Book of Blessings by Marzia Hassan is now available at Liberty Books and Book Mart across Pakistan and online at www. kitabain.com for PKR 500. About the Author: Marzia Hassan writes, speaks and consults on personal growth and relationship matters. Influenced by faith, positive psychology, neuroscience and mindfulness, she combines ancient wisdom with modern, evidence-based techniques to help herself and others live and love with positivity, purpose and peace. Marzia is the author of Parenting in the Age of Facebook (Rupa Publications, 2016) and various online courses. She shares her writing and speaking via her popular DailyWisdom email series, her podcasts and on social media.

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L’Oréal Paris Reveals Ambassador of Fashion Par tnership between EXCELLENCE CRÈME AND FASHION COUTURIER SHEHLA CHATOOR [Karachi, 1st April 2019]: The world’s leading hair color brand, L'Oréal Paris Excellence Crème has collaborated with Pakistan’s renowned fashion couturier Shehla Chatoor under the prestigious ‘Ambassador of Fashion’ platform for the new ‘Excellence Deep Ashy Collection’. Every year, the platform nominates a critically-lauded designer to prepare an exclusive capsule collection inspired by the rich shades of L'Oréal Paris Excellence Hair Color. The major influence behind Shehla Chatoor’s upcoming couture pieces, the Excellence Deep Ashy Collection, comprises of Excellence Crème 4.1 Profound Brown, 5.1 Profound Light Brown, and 6.1 Dark Ash Blonde which are cool toned shades with ashy reflects. The Deep Ashy Collection amalgamates sophisticated classic colors with intense reflects and shine. With this campaign, L’Oréal Paris aims to encourage women to own their color and exuberate confidence while enjoying and believing in their beauty. Speaking on this exciting #BeautyMeetsFashion collaboration, Shehla Chatoor commented: “Staying true to the ethos of our brand which is unapologetic glamour and luxury, I created three customized uber luxe, glamorously-draped flowy looks which reflect both my own signature aesthetic and the triad of the shades from Excellence Crème's Deep Ashy Collection. The color pallette we chose complements Pakistani skin tones and was kept subdued yet elegant through the blend of ivory and luxe gold speckled with brunette and russet accents to reflect the rich shades of Excellence Crème. Not only are these colors currently on trend but they are elegant, sophisticated and classic.”

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An exclusive digital video for the platform will be featuring Shehla Chatoor along with leading models Sadaf Kanwal, Zara Abid and Alicia Khan, lensed by Fayyaz Ahmed, videographed by Hamad Khan, hair styling led by Tabesh Khoja and makeup by Nabila Salon. About Shehla Chatoor Shehla Chatoor is a critically acclaimed designer brand consistently associated with sophisticated luxury and the designerâ&#x20AC;&#x2122;s dedication towards handcrafted design since their inception in 1995. With a penchant for intricate details and statements allowing her to become a renowned name in the field of fashion, Shehla has successfully expanded her line of business with bridal wear, trousseaus, formals, luxury pret, western formals, shoes, bags and accessories. She has also earned an award in the category of the most inspiring designer for luxury pret in Pakistan Fashion Week.

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event SHARMEEN OBAID-CHINOY to feature in

“After the Final Buzzer”

Washington D.C., 30th March 2019] Two-time Academy Award winner Sharmeen Obaid-Chinoy is all set to headline “After The Final Buzzer” on 2nd April 2019 at the historic Capitol Hill in Washington D.C. Hosted by the Congressional Black Caucus and the Congressional Hispanic Caucus, the panel discussion will be followed by an exclusive film screening of STUDENT ATHLETE. Sharmeen Obaid-Chinoy will feature as a panelist in the award-winning panel for a special conversation about the exploitative world of college sports, the rules of amateur athletics, and how Rep. Al Lawson’s bill — the NCAA Advancement Act of 2019 — would change the student-athlete landscape. Also featuring in the panel discussion will be U.S. Rep. Al Lawson, Florida's Fifth Congressional District, Steve Stoute, Producer of Student Athlete, Trish Dalton, Director of Student Athlete, Robert W. Turner II, Ph.D., Former NFL athlete and author and Natasha Cloud, Basketball player for the WNBA's Washington Mystics. Released in collaboration with HBO SPORTS, the sports documentary STUDENT ATHLETE, is codirected by Trish Dalton (“Bordering on Treason”) with the production team spearheaded by NBA superstar and three-time world champion LeBron James, one of today’s most socially responsible and community-minded athletes. Indeed, with STUDENT ATHLETE, Sharmeen hopes to change the way the NCAA operates and with this partnership with the congressmen, they are one step closer to bringing legislation that will empower athletes“We have had success in the past in Pakistan with legislation surrounding honor killings and feel that it is important to use film for social change and to force difficult conversations to affect change.” said Sharmeen Obaid-Chinoy

“Every year, billions of dollars are generated off the backs of an unpaid labor force: college athletes. The panel discussion will examine the rules of amateur athletics and tackle how my bill, NCAA Advancement Act of 2019, would change the student-athlete landscape. The legislation would eliminate the “one and done” rule, provide medical coverage for sports related injuries, and create an easier process for student athletes to gain work opportunities while in school. As a former college basketball player, I understand firsthand the sacrifices and struggles student-athletes face. My goal with this bill is to provide NCAA athletes the support they need to be successful long after their college playing days are over.” said U.S. Rep. Al Lawson, Florida's Fifth Congressional District Unpaid college athletes generate billions of dollars for their institutions every year. STUDENT ATHLETE unveils the exploitative world of high-revenue college sports through the stories of four young men at different stages of their athletic careers, as well as a coach-turned-advocate and a whistle-blowing shoe rep who exposes the money trail. The documentary spotlights: former NCAA and NFL coach John Shoop; New Jersey high school basketball phenom Nick Richards, now at the University of Kentucky; Mike Shaw, who played at the University of Illinois and Bradley University; Shamar Graves, a former wide receiver at Rutgers University; and Silas Nacita, a walk-on who played at Baylor University. Zain, a graduate from University of Miami, is the first Pakistani to achieve the prestigious Commonwealth Youth Award (2018) for excellence in development work through SEED OUT (2018). Apart from being shortlisted by Forbes Asia for the 30 under 30 list for 2019 recently, he was previously also awarded The Pakistani Poverty Alleviation Programme award for Seed Out (2017). Zain has been ranked as Pakistan’s top 25 high achievers under 25 by Tech Juice and is also featured in the 30 under 30 list of University of Miami.

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SANIA MASKATIYA SET TO REVEAL ‘ISFAHAN’ AT DAY-1 [Lahore, 9 April 2019]: Multi-award winning fashion house Sania Maskatiya is set to showcase their S/S’19 luxe evening wear collection, Isfahan, on day one for PFDC Sunsilk Fashion Week 2019. The showcase will be complemented by jewelry from Allure by MHT with footwear from SOMA. Sania Maskatiya’s spring-summer eveningwear line, Isfahan, is a nod to the seductive lustre of the Orient. It imbues the elegance and mystique of the ancient East with a modern vibrancy and aesthetic, embellishing cotton nets and silks with equal esprit. It springs soft pastels and bold jewel shades into striking neoclassical silhouettes. Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export. The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a standalone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

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model

S ARAH Aram

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International model Sarah Aram 33 was born and brought up in Auckland, NZ. Originally from Kirkuk, Kurdistan. She loves to represent her Kurdish Flag around the world and also known as 'The flag Girl'. She began modeling at very early age, became the public figure Kurdistan. She also loves wearing outfits designed by her father.

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events Khaadi launches exclusive range of fragrances IN COLLABORATION WITH SPANISH PERFUMER SALVADOR MONTESINOS [Karachi: 8th April, 2018] Khaadi, Pakistan’s premium retail and lifestyle brand welcomes the spring season with the launch of its new range fragrances in collaboration with acclaimed Spanish perfumer Salvador Montesinos. The new collection was launched via press meet in Karachi and will be available nationwide in all Khaadi stores, and also online at https://www.khaadi.com/pk/ from 10th April 2019. Taking inspiration from Pakistan’s rich cultural heritage, the new range provides a modern twist to the traditional Pakistan fragrance taste. The range has 19 new fragrances subdivided into eau de parfum premium, eau de parfum mid-tier and body mists. The new collection is priced between PKR 950/- and PKR 4,000/What began as a single store start-up in Karachi is now easily Pakistan’s most iconic fast fashion retail force. Today, Khaadi has over 40 stores, dominating high streets and malls alike, present at almost every notable location in Pakistan. Khaadi is one of the very few Pakistani fashion retail brands to successfully establish a global footprint with stores in the United Arab Emirates, United Kingdom and Qatar. Khaadi was first established by Founder and Chief Executive Officer Shamoon Sultan in 1998 and has grown to dominate the fast fashion map in Pakistan and abroad. Khaadi’s products are instantly recognizable and sought after for their distinct, high street fashion sense and unique global ethnic inspiration.

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Desp i n a: T his ex tr a o r d ina r y e v e nt that le a ve s you spe e c hle ss w a s o ne of my vis it s d ur ing my la s t v is it t o Ne w Yo r k .

M e t Ga l a 2 01 9 Vassil i os : I’ ve he a r d a lot a b o ut it . Was it a s m a gnifice nt a s t hey s a id to be?

Despina: We ll, ye s ! T he C o stum e I ns t itute Gala at N e w Yo r k ’ s M e t r opolita n M use um of Ar t is t he b ig ge st e v e nt on the f a s hion fundr ais ing ca le n d a r. Fo unde d by publicist Elea nor L a mb e r t, the be ne f it w a s f ir st he ld in 1948 t o enc o ur a ge d ona tions f r om N e w Yo r k ’s hig h soc ie ty. I n it s m o de r n inc a r na t io n, t he m ost f a m ous f a c e s f r om t he r ea lms o f f a s hion, f ilm , m usic a nd ar t com e t o ge t he r t o r a ise m oney fo r the M et’ s Costum e In s t it ut e a nd c e le br a t e t he g r and ope ning o f it s la t e s t ex h ibition.

Vassil i os : So, you e njoye d t he ext r e m e ly bizar r e co s t ume s a lo t, a s I see .

Desp in a: Absolutely. T he co stumes ar e designed specif ically fo r tho se attending and the catw alk w as q uite f a bulous.

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Vassi l i o s : M o s t o f them, b e ca us e am o ng the m a gnifice nt o ne s the r e we r e a lo t o f co stum e s that t hey w e r e no t tha t bea ut iful . D esp i n a: U nfo r tuna te ly you a r e right . M a ny o f the m we r e not nic e and no t w e ll d es i g ne d but I w a nt t o ke e p t he go o d one s in m ind a s the e vent in t o t a l w a s one of the be st I ha ve a t t e n d e d . I e njoye d the c ol or s and s o me d e s igns tha t a r e unique and innov a t i ve.

Vassilio s : D o yo u r ememb e r t he na m e s of c e le b s a t t e nd ing the G ala ?

D esp in a : I t w a s La dy G a g a, Billy Por te r, C e line Dion, C a r a D e le v ing ne , De e pika Pa dukone , Tr a v is Sc ott, C ongr e ss w o m a n C a r o lyn B. M a loney, R ita O r a , N aoki K o bay a s hi a nd m a ny mor e.

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Vassi l i o s : D id you a lso visit t he exhib it ion?

De sp in a : O f c o ur s e I did. Also, it w a s o pe ne d to the public at the M e t r opolita n M use um of Ar t and m a ny p e ople a tte nde d it!

Vas s i l i os : N ex t ye a r, w e w ill go to ge t he r. I lov e t he c o m bina tion of f as hio n, g a la a nd a r t e v e nt.

Met G al a 2 019

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food Aida Khan introduces

“SHOLA Karachi Kitchen” in London!

[Lahore, 8th May 2019] Aida Khan, the entrepreneur and chef behind Islamabad’s traditional cuisine destination, Karachi Kitchen, proudly extended her culinary prowess by introducing her establishment: SHOLA Karachi Kitchen, in the heart of West London, White City, positioned where the BBC used to be. Aida Khan has already been serving her Karachi offerings in Supper Clubs in London and in March 2019, opened her first restaurant SHOLA Karachi Kitchen in West London. With her first restaurant in London, Khan aims to explore the real flavours of Pakistan laden in tradition. Aida Khan’s nostalgia for Karachi’s bustling food markets with authentic flavorful food was an inspiration for SHOLA’s first permanent residence in White City. Aida also hopes to shed light on how Pakistani food can be clean and healthy – appealing to vegans, vegetarians and meat eaters. With the menu comprising of 50% grilled food, SHOLA takes one back to the foundations of Pakistani cooking. “We are traditional; using family recipes. We serve fast casual food, but with high quality ingredients and innovative cooking techniques. Our food is value for money and you won’t go home feeling hungry! It is a celebration of Pakistani food and our extensive flavours and aromas. Our SHOLA experience, is to give you that!” said Aida Khan. With SHOLA Karachi Kitchen, Aida Khan aims to bring back the era of simple, clean cooking, the way it has been done in the sub-continent’s family kitchens for centuries. At SHOLA Karachi Kitchen, Khan and her team of expert chefs use only the highest quality ingredients and traditional cooking techniques. In Pakistan, currently offering takeaway homedeliveries primarily in Islamabad, SHOLA embraces hearty, artisanal traditional soul food combining the traditional flavours, aromas and authentic spices of Karachi.

Aida comes from a family with a deep passion for food. From an early age, she learnt how to cook traditional family food from her mother, and inherited her love for food through her father’s passion to eat. Her fondest childhood memories are of early morning drives to Karachi markets with her father, in search of the fluffiest poori or the sweetest halwa for breakfast. Since moving to London, traditional Pakistani family recipes play an integral part at home, whether its cooking with her boys, or feeding the tribes of friends and extended family who turn up to feast on her delicious meals. Bringing Pakistani food back into people’s lives, and through SHOLA, putting Pakistani cuisine on the London food map, Khan hopes to open more branches of SHOLA across the globe and more specifically, in Pakistan.

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FM 91 commemorated 15 years of its

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incredible journey at a

star-studded event in Lahore! [Lahore, 4th May 2019]: Pakistan’s premier radio station, FM 91, with CEO Sara Taher Khan at the helm, marked 15 phenomenal years of service to the Pakistani broadcasting industry today. Continuing with its traditions of leading innovation, FM 91 launched 91 hours of non-stop marathon transmission with special live shows, amazing giveaways and a variety of music. After engaging and entertaining wide audiences for the entirety of its run, the special transmission concluded just an hour before the initiation of an illustrious event at FM 91’s Lahore outpost in Packages Mall. The event hosted renowned celebrities, corporate executives and socialites and featured live jam sessions by Jimmy Khan, Quadrum, Faiza Mujahid, 4Paee, Noman Javed and Haroon Shahid, who all got together to celebrate 15 successful years of FM 91. Indeed, CEO Sara Taher Khan, COO Shazya Aamir and GM Ahad Ali Khan along with the team at FM 91 strive to make it a diverse-sounding, innovative radio station for listeners of all ages from across Pakistan! The iconic radio station proudly boasts Pakistan’s most renowned and talented Radio Jockeys who have shared hours of entertainment and quality music with avid followers of the station across the country., Few of the most eminent and notable among those, some of whom were also present at the event, are Khalid Malik,

who brightens up the mornings of the listeners; the ever energetic and witty Sophie Anjam; Dino, a prominent voice in Pakistan’s media industry that ends the nights of the listeners on a high-note; Fasi Zaka, the king of satire and a well reputed political commentator, as well as Award winning designer Munib Nawaz, and the well renowned health and fitness instructor Fatima Zara Mallick. Last but not the least, the list of RJs also includes the likes of Aasim Zafar, Arif Abrar, DJ Shah Rukh, Iman Azmat, Khurram Suleman, Rizwan Qureshi, Salim Karim, Taimur Khan, Wafa Ansari and Zeeshan Shah. The fantastic journey of FM 91 has also seen the likes of some of the Pakistan’s finest including, Mekaal Hasan, Faisal Qureshi, Navin Waqar, Anoushey Ashraf, Ali Safina and Faizan Haque showcasing their talent as valued resources of the station. Speaking about the event, the CEO of FM 91, Sara Taher Khan stated, "Exactly 15 years ago, the idea of a youth-oriented radio station was conceived by us to provide a quality platform to the youth for selfexpression; connecting and uniting them beyond cultural and social boundaries. Today, we celebrate its success in becoming the top radio station in Pakistan. Personally, it is a matter of pride for me that the station has outdone itself over the years by supporting upand-coming artists while churning out phenomenal presenters for the radio industry. FM 91 looks forward to keep contributing to the multifaceted growth and evolution of the industry while promoting a positive image of Pakistan for the world to see.” Over the years, FM 91 has earned its place as the No.1 radio channel for the youth by catering to the people who have faith in the Pakistan radio community. The core values of creativity and innovation has allowed them to move with time by molding their content towards the largest and most enthusiastic market in Pakistan. The station’s chant of “Desi & Proud” follows the mission of making the listeners feeling invigorated throughout the day as well as demonstrating great pride about their roots, and embracing their culture with open arms.Playing music that caters to local and global tastes alike, FM 91 has made sure that it lives up to the expectations of the broadest of the youth spectrum while taking a stand for the right, helping the youth of today become more informed and knowledgeable.

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B r i dal co llect i o n

‘’Aurora’’

by Ma ria Ta ga lou

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Fas h i o n We e k Ukr a ine , d e s i g n e r Mari a Taga lou

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Sania Maskatiya joins hands with LRBT to

fight blindness in Pakistan

[Lahore, 10th April 2019]: Multi-award winning and one of Pakistan’s leading fashion design house Sania Maskatiya has collaborated with LRBT, Pakistan’s largest non-governmental organisation that is working to eradicate curable blindness in the country. This joint effort by Sania Maskatiya and LRBT aims to prevent the suffering caused by blindness and other eye ailments. Statistics show due to the lack of resources and awareness 11% of the total population of Pakistan is visually impaired. 1.9 million People are blind of which 80% of the cases are curable. Sania Maskatiya has launched digital silk scarves. 100% of the proceeds of sales will be donated to LRBT. Priced at RS.3,670. The scarfs are available at Sania Maskatiya’s flagship Karachi store and Lahore store. One scarf pays for One cataract surgery. The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export.

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event Ayesha Chundrigar Foundation hosted a FUNdraiser for the

Furry Friends in Islamabad [Islamabad, 1st April 2019]: Ayesha Chundrigar Foundation, Pakistan’s leading and pioneering animal rescue and rehabilitation organization, had a fundraising event at AQS Gardens on the 31st of March in Islamabad. The fundraiser was spearheaded by Samar Hussain, Tanya Shah, Pasha Aslam, Komal Zahra Iftikhar, Xoya Abbasi, Zara Zaman Khan Afridi and Sam Chinoy. Attended by students, families and celebrities alike, the FUNdraiser featured a small sized petting zoo for the children to experience love and empathy by having close encounters with the animals. Children were ecstatic to say hi to the furry friends, bunnies and talking birds.

ACF is Pakistan’s first animal rescue shelter with 500+ animals. Ayesha believes in showing empathy to the neglected one, be it animals of humans, “Our Pakistani community is so kind and generous, they have opened their hearts to stop animal cruelty in our country by supporting empathy and compassion towards all living beings which is a vital example to set for our future generations.” ACF has been approved/certified by Pakistan Center of Philanthropy (PCP) and i-Care Foundation. They have also won Green Innovation Challenge (GIC) organized by WWF- Pakistan. ACF has 50,000+ Active community members, grown organically

The event was headlined by a live music performance by Coke Studio Artist Uzair Jawal who was joined by other artists such as Nimra, Zain, Ali and Natasha Humera Ejaz.

ACF’s shelter is for neglected street and working animals, the empathy learning center and the several outreach models that ACF has produced are in line with this vision of helping the community and all its inhabitants together to how it`s time Pakistan puts a stop to animal cruelty for street and working animals. A mission that is carried in the hearts and minds of the ACF family and those who support and donate to the cause locally and internationally.

Some of the leading eateries from Islamabad such as Burning Brownie, Jessie’s Burgers, Soul Food, Mint to Be, Co-Natural, Pet Pals, and Hip Flask also took part in the fundraiser and gave all their proceeds to ACF. A tumble soft area was designated for a stimulating sensory experience for the younger guests. Exclusive merchandize and a variety of pet accessories were available for the attendees to buy from. Animal themed crafts and cupcake decors were also available specially designed for the event. Ayesha Chundrigar was very pleased and grateful on the turnout, which showed support for the ACF cause. She said, “It was truly a community effort filled with love, laughter, and fun. Deeply thankful to the brilliant fundraising committee that planned out everything with so much care and love and went above and beyond to make this event a reality This is hopefully the beginning of any more such events to raise awareness and give importance to animal welfare in our country.”

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model merriam blal Mariam Blal born November10,1996 in Morocco. She began modeling at age 18 and studied frensh law and Economic at Abdel Malk Esaâdi U n i v e r s i t y i n Ta n g i e r. I n a d d i t i o n t o m o d e l i n g she purse act i ng and contempor a ry da n ce a s w e ll. A lso w ork ed F or 2 year s a s a n En g l i sh Te a c h e r i n P r i v a t e S c h o o l a n d f o r 1 y e a r a s a n A s s i s t a n t D i r e c t o r i n F a s h i o n C o m p a n y. N o v e m b e r 2 0 1 7 , s h e w o n t h e Aw a r d o f « T h e best Theater Actress » , in The International Theater Festival « Arrouad ». She speaks 4 languages : Arabic, French , English and Spanish. All her life she had been asked what she wants to be. Her response would be “to be famous”. No w t h a t she k nows her drea m job woul d t o b e a fa s h ion m odel. She alwa ys dr eamed o f b e i n g a fa mo u s m od el, pos ing for well known cl o t hing lines . She would like to be well known, and have a strong online fan base. She is interested i n b e ing an int ernationa l fa s hion model Sh e i s curious and wants open to new modeling experiences around the world. because she has always b e e n int rig ued by the b eauty, fa me a nd l i v i n g a lavish lifestyle which is what she strives for most. Being a successful model would make he r ha pp y because s he could us e her c a re e r t o i n f l u e n c e p e o p l e b y p r o m o t i n g a h e a l t h y l i f es t y le a n d m ay be c rea te her own gym an d a l so a clothing line with the money she makes from mo d e lin g . She w ants the drea m hous e, t ra v e ling for business, owning a fitness line and mode l i ng has alway s b een a dr eam of mine . Be i n g posted on instagram being liked by the hundreds of thousands while promoting clothing and getting paid for being beautiful is a piece of w ha t her d ream job enta ils . Becoming a m o de l c o u l d i n f l u e n c e o t h e r ’s t o e m b r a c e w h o t h e y are and love them selves. Her career could help empower others by building their self conf i d e n c e . She has alwa ys b een proud of h e rse l f a nd b y b ecom ing a model it would s um u p w h o she is over a ll.

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designer

Sania Maskatiya launches “MANELI” Spring Collection 2019 [Karachi, 1st April 2019]: Multi-award winning and one of Pakistan’s leading fashion design houses, Sania Maskatiya has launched her spring collection titled “MANELI”. “MANELI”, features Sania Maskatiya’s signature handcrafted pieces perfect for the blooming spring season. This spring collection comprises of 17 distinct blossoming embellishments and digital printed vignettes. Some of the articles come with blowy, breezy ruffled duppatas. Sania’s bohemian and floral patterned peshwas is a perfect depiction of spring. Her “MANELI” collection captures the ephemeral feeling of a “summer romance,” chicest real-life looks a new sense of ease. Luminous papaya, gold jacquard, cherry read, emerald green, and sweet ladylike pastel colors were incorporated in her designs. “MANELI” is available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their official e-store www.saniamaskatiya.com. The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export.

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event Citizens #RunForPeace on Pakistan Resolution Day, 23rd March 2019!

Lahore Marathon 2019 [Lahore, 23rd March 2019]: Celebrating Pakistan’s Resolution Day, thousands of Lahoris participated in the annual #LahoreMarathon2019. The marathon covered a 10km route (starting from Gaddafi Stadium roundabout) and was aimed at promoting a softer image of the country, through engagement of citizens in healthy activities. With the recent on-going tensions in the region, Lahore Marathon is an initiative of the District Administration Lahore aimed at delivering a message of peace on Pakistan’s Republic Day. The Marathon invited citizens of all ages and gender to #RunForPeace, symbolizing a communal petition of peace and harmony globally. The non-profit event will be title sponsored by the brand Oye Hoye and organized by Dreamweaver Productions. Citizens competed in 3 general categories; Men/ Athletes, Women/Children and Senior Citizens. In each category winners were given cash prizes and awarded gold, silver and bronze medals by the chief guests Wife of Governor Punjab Mrs. Sarwar, Ejaz Chaudhary - PTI General Secretary and Saleha Saeed (D.C. Lahore) Winners from each category were as follow: • Men 1st Position: Nosherwan Ashiq (Time 0H22M16S) – 2nd Position: M Afzal and 3rd Position: Subhan Ashiq • Women 1st Position Rabia – 2nd Position Farah and 3rd Position: Sarah •

Senior Citizen Winner Khalid Ikram

“Our efforts intend to broadcast a communal message from Pakistanis to the entire global community that Pakistan is a peace-loving nation who speaks a language of harmony and tolerance while simultaneously rejects every form of violence” said D.C. Lahore, Saleha Saeed.

“It’s an iconic decision to commence the march on Pakistan Day while simultaneously sending out a powerful message that a true Pakistani patriot is an advocate of peace. Our very own Pakistan-based brand Oye Hoye is truly proud to support the state in delivering this revolutionary narrative to bring out a positive message from Pakistan throughout the world” said Director Marketing of United Snacks, Mian Shahzad Khalid. Participants were facilitated with hydration points and aid stations (staffed by an ambulance team) throughout the route. The road traffic was also restricted throughout the duration of the competition on all running routes with further assistance from traffic and local officers, in accordance with legislation. While ensuring a positive image for the city and the department, the project also provided entertainment for the public. Acclaimed Bangra band Sahara UK performed live on the closing ceremony at Alhamra Arts Council.

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The marathon covered a total route of 10 kilometers kicking off from Gaddafi Stadium Roundabout and progressing towards Hafeez Kardar Road, Liberty Roundabout, Main Boulevard, U-Turn from Jail Road Intersection, Main Boulevard, U-Turn from under Kalma Chowk Bridge, Liberty Roundabout with eventually concluding at the Alhamra Arts Council Gaddafi. About Lahore Marathon 2019: The Lahore Marathon 2019 is organized by Dreamweaver Production in partnership with the Government of Punjab. The organizers intend to send out a call for peace on the Republic Day of Pakistan to promote a positive and peaceful image of the country around the globe through engaging citizens in fitness activities and a healthy lifestyle.

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Artist Imran Qureshi honoured at

the Prestigious Asia Arts Game Changer Awards [Lahore: 29th March 2019]: Internationally acclaimed and award winning Pakistani artist Imran Qureshi has been honored at the Prestigious Asia Arts Game Changer Awards. The awardees for this year also include Christine Ay Tjoe, Fang Lijun and Natee Utarit. Qureshi was honoured at a ceremony hosted by the Asia Society in Hong Kong on 29th March 2019 at the Four Seasons Hotel. The Asia Arts Game Changer Awards is a signature event honoring the Asia Arts Game Changers. Every year, major art collectors, artists, gallerists and dignitaries from the art world along with Asia Society trustees and patrons gather to celebrate contemporary art in Asia and honor artists and arts professionals for their significant contributions to contemporary art. For more than twenty years, Asia Society has been a pioneer in identifying and fostering the latest contemporary Asian artists, and engaging new audiences for their work. Past honorees include: Cai Guo-Qiang, Hon Chi Fun, Abir Karmakar, Krishen Khanna, Bharti Kher, Kimsooja, Lee Ufan, Liu Guosong, Nalini Malani, Nyoman Masriadi, Takashi Murakami, Yoshitomo Nara, Hiroshi Sugimoto, Do Ho Suh, teamLab, Wucius Wong, Xu Bing, Zeng Fanzhi, and Zhang Xiaogang to name a few. Speaking about receiving the Asia Arts Game Changer Award, Imran Qureshi said, â&#x20AC;&#x153;I am honoured to receive this prestigious award â&#x20AC;&#x201C; it is for Pakistan. Art transcends boundaries and this award will also highlight the art in and from my country. Imran Qureshi is renowned for his site-specific paintings, installations, and videos created in the style of IndoPersian miniature painting as a means to explore contemporary socio-political themes.

His elegant miniatures often juxtapose figures in modern dress against ornate landscapes that reflect contemporary life in Pakistan while his large-scale works feature red leaves and floral patterns that are meant to provoke thoughtful reflection on the sometimes tenuous and often bloody relationship between religious ideologies and warfare. Qureshi has exhibited internationally, including at The Curve, Barbican Centre, London (2016); the 55th Venice Biennale (2013); The Metropolitan Museum of Art, New York (2013); the 10th Sharjah Biennial (2011); and Asia Society Museum, New York (2009).

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event Sania Maskatiya reveals ‘Isfahan’ at Day-1 at #PSFW19 [Lahore, 12 April 2019]: Multi-award winning fashion house Sania Maskatiya showcased her S/S’19 luxe evening wear collection, Isfahan, on day one for PFDC Sunsilk Fashion Week 2019. The showcase was complemented by jewelry from Allure by MHT with footwear from SOMA. The collection is available in store for reviews. Sania Maskatiya’s spring-summer eveningwear line, Isfahan, is a nod to the seductive lustre of the Orient. It imbues the elegance and mystique of the ancient East with a modern vibrancy and aesthetic, embellishing cotton nets and silks with equal esprit. It springs soft pastels and bold jewel shades into striking neoclassical silhouettes. Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces.

Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export. The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

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NEELO ALLAWALA This evening-wear collection by Neelo Allawala is a very chic and modern collection of pants and lightly worked tops. It features narrow and sleek cuts made for the modern woman of the 21st century. The diversity and classic style of this collection makes it wearable throughout the year, suited to the summer or fall climate alike. Using bold blacks contrasted with whites as well as an array of pastel hues, this eclectic collection is perfect for any evening occasion. The modern cuts appeal to both millennial and GenX and Y as well.

OUTFITTERS

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HSY Active Pakistan’s fashion force, HSY is all set to redefine the fashion boundaries with the brand’s upcoming, one of kind collection title “HSY Active” at Hum Showcase S/S 2019. Through this collection, HSY promotes a more healthy and active life, endorsing unconventionality and originality. The collection is an ode to all the nonconformists who are not only trend setters when it comes to fashion but also in life overall. As HSY sees it, they live their life accordingly to their own rules and make their own path, often swimming against the tide of what is considered ‘acceptable’. No more excuses, no more apologies for towing the line, the collection puts a fashion spin on contemporary Athleisure clothing and is created for the active man and woman. The collection is intended for athletic activities as well as other casual or social occasions.

KHas

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sanoor

ALMIRAH

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MONA IMRAN

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U&I by UMER and IMRANA Living Traditions U&I is a conscious attempt to highlight the multi-faceted handloom tradition of Pakistan and its potential for mainstream fashion garments for men and women. The brand aspires to be a trend setter and stay at the forefront of fashion keeping social responsibility and sustainable design practices as the core of what we do. Drawing inspiration from our own classic garments like a basic Kurta, Shalwar and angarkha this maiden collection is fashioned with a contemporary silhouette for the woman of today. The design approach is easy but intelligent to offer the wearer freedom of style by pairing upper and lower garments to suite their individual style statement. Our cuts are smartly engineered to use maximum fabric without any wastage and minimal joinery. This collection is a mix of multilayered pieces in relaxed shapes both with volume and straight cut making it apt for all body types.

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MAHGUL

HUSSAIN REHAR

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ZAHA

SO KAMAL

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Pantene Hum Showcase 2019 - red carpet

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