Moda Dynastie Magazine Mar - Apr 2019 by Moda Dynastie

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22- WOODZ Specialized in Videography and Photography, WOODZ shares Wedding story and realising it into perfect memory. WOODZ do not stop here, they are also in the Fashion Industry ...

28- Thomas Payet Passionate of BMX, Thomas Payet origin from Reunion Island practice BMX since the age of 9yeard old where he has develop his own unique lifestyle....

32- Hareem Farooq L’Oréal, the world’s leading beauty company, is celebrating its 110 years of association with top hairdressers from all over the world, in the global capital of fashion and lifestyle...

CONTENTS

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74- SANIA MASKATIYA Among Pakistan’s leading fashion design house Sania Maskatiya showcased its critically acclaimed New York Fashion Week F/W 2019 collection as the Day-2 finale at Fashion Pakistan Week Spring/Summer Edition on 13th March 2019...

86 62- ANTONIO GRIMALDI His creative philosophy consists of rethinking the concept of feminine beauty without forgetting the value of tradition. International designer, citizen of the world, and a confidant of the exclusive public of Haute Couture, allowing him to predict their desires...

106- SEEDOUT SEED OUT, Pakistan’s first interest-free crowd funding platform with Zain Ashraf Mughal at the helm, is all set to present Pakistan’s most exclusive night of the year, SEED OUT Sufi Night 2019 featuring the legendary Sufi Icon Abida Parveen in Lahore on 22nd March 2019..

112- JUGART Following the release of the official theatrical trailer to much acclaim, Nehr Ghar Films releases the first song from the Pakistani Crime Thriller Laal Kabootar titled, “JUG(ART)” ...

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HB N S e rge y

H BN Sergey Moda Dynastie |

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Editorial M. O.D.A D . Y . N . A.S.T.I.E

The ModaDynastie magazine is dedicated in providing its readers with essential guides about the regions latest trends and styles. Our editors pick quality and dedicate it in showcasing the very best in local and international fashion, lifestyles, beauty, high-end trends, travel and much more. For subscriptions magazines@modadynastie.com For ads, cover stories, interviews ads@modadynastie.com

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Nomita Kiyani Director – Marketing & HR (Pakistan)

Sher Ahmed Director – Creative (GCC)

Vassilios Vitsilogiannis Director – Marketing (Europe)

Angelina Kali Director – Advertising (UK & Monaco)

Steph Birch Brand Ambassador Moda Dynastie

Muhammad Shoaib Director - Technical

Sponsor

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Editor'S Message This edition of Moda Dynatie was trendy and contemporary, we can consider this edition as one of up-tothe-minute. We introduce our readers to WOODZ, they Specialized in Videography and Photography, WOODZ shares Wedding story and realising it into perfect memory. WOODZ do not stop here, they are also in the Fashion Industry. Page 14 This edition’s most happening event was attending Emirates Fashionistas, A platform connecting Fashion, Beauty, Media and Entertainment World. This is Shomaila Maurer the founder of Emirates Fashionistas.com. we have been very impressed to see many people from different countries living in the UAE and calling it home launch EmiratesFashionista’s social platforms. Page 58 Among Pakistan’s leading fashion design house Sania Maskatiya returned to the prestigious New York Fashion Week platform with its F/W 2019 collection as part of The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of introducing emerging designer showcases. to present the collection at NYFW F/W 2019. Page 64 We are delighted and very proud to be a part of Nehr Ghar Films official premiere of the highly-anticipated crime-thriller Laal Kabootar at Cinepax Cinemas at Packages Mall in Lahore on 19th March 2019 and at Nueplex Cinemas in Karachi on 21st March 2019 to much acclaim. Laal Kabootar has released across Pakistan today, i.e. 22nd March 2019 in collaboration with GEO Entertainment as Channel Partners, FM91 as Radio Partners and Footprint as official distributors. page 54 We look forward to hearing your feedback magazines@modadynastie.com

@ mo da d y na st ie

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Varoin M a rwa h

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1. Where do you get your inspiration from every time you design a new collection? I am usually inspired by an emotion that could be evoked by a person , place , feeling or even an experience. I strive to innovate and for me itâ&#x20AC;&#x2122;s very important to keep my inspiration practical in its execution and not just good for runway or an exhibition. After all I am not making clothes for a mannequin and love to see them on real people .

2. Who are some of your favorite designers? Hands down its Tom Ford and amongst the local designers from the region I am truly impressed by Toby and Furne Amato.

Which designer inspires you?

I am inspired by various designers for the body of work and their journey. Work wise each one has a special talent and it has to be celebrated. I am hugely inspired by Tom Ford.

4. Which celebrity have you enjoyed working with the most, and what did you design for them? I have been very lucky to design for various celebrities however my favourite one has to be Red One as he is extremely open to new designs and excited to try new looks. My other all time favourite celebrity is Ranveer Singh who is not just a brilliant actor but one of the biggest trend setters in the world of fashion.

5. Do you feel there is a global style and that we all seem to be following it? There is definitely a global style now a days. With the extensive exposure that each one has via social media and so many fashion portals, fashion travels across the globe and people every where seem to be following the latest trends and moving along quickly with times.

6. Do you believe in global trendsetters and their influence on the followers? For sure some strong influencers who have a major following around the globe. I personally hear a lot of people follow Mariano Di Vaio and his style. Famous influencers like him do have an impact globally.

7. Do the city vibes inspire you in designing? Definitely as each city has different culture, vibe, different habits and at these factors surely are inspiring. I love the colour each city paints in my heart and I follow that feeling.

8. What are some of the must-haves one should have in their wardrobe? Black suit, white shirt, a pair of blue jeans, black shoes and one pair of casual tan shoes.

What is fashion for you?

Fashion is a language one uses to express without speaking . Itâ&#x20AC;&#x2122;s universally understood and breaks barriers. Fashion combined with style is an extension of oneâ&#x20AC;&#x2122;s personality. One look and the impression is created which can make things flow in a very positive manner if applied wisely.

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I NTE R V I E W BY VA S S I LI O S N ICO L AO S V ITSILO G IAN N IS

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10. Do you love specific fabrics using at your clothes? I love to work with wool and cotton . They both have brilliant properties and so easy to work with. Comfortable yet stylish. Easy to maintain and long lasting.

11. Why do you only design men’s fashion and not women’s that is more highly selling? Artists go with the flow. Never say never . If and when it comes to me naturally I may be inclined to design for women as well however at this stage I am following my passion for menswear and focusing mainly on that.

12. What can we expect to see from you in the future and when is your next collection coming out? You can always expect the unexpected from me and never have any expectations. I break barriers and like to change the game constantly. I get bored if I have to work on similar lines over and over. My next collection is expected to be out by mid February.

13. Describe a day of yours away from work. Sun Sand and Music. Give me these three and my day away from work is perfect. Watching the waves gives me a feeling that i can not describe in words. Ocean along with the sky makes me feel like a dot in this universe. I appreciate nature and it’s ways.

14.

Where is your brand available?

My brand is available in Dubai mainly and online I cater to the entire world.

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Varoin M a rwa h

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photography

WOODZ

Videography and Photography

Specialized in Videography and Photography, WOODZ shares Wedding story and realising it into perfect memory. WOODZ do not stop here, they are also in the Fashion Industry.

Passionate of capturing moment, Thomas Payet, the owner started to draw at his young age which has lead him to become a Graphic Designer. Little by little the adventure begin and he has discover the photography where he can express himself throw it. Unique by his own, at the level of retouching he associate the art of drawing to retouch Fashion photography.

Advert to wedding videography, leader of his own company, his determination bought him to inspire the world and translate feelings over the Art of photography and videography. Ready to go above and beyond limits, he is always ready to discover more and to live his passion globally.

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@w o o d z

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WO ODZ

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designer

Thomas Payet Passionate of BMX

Passionate of BMX, Thomas Payet origin from Reunion Island practice BMX since the age of 9yeard old where he has develop his own unique lifestyle. BMX is in his soul where it has influence not only his lifestyle but also his way of living and the vision to see future. This has made the man he is today !! Today his objective is to continue travel with his BMX and his Camera all around the world to explore as well as to meet people. â&#x20AC;&#x153;Dear people, stay strong and never let down your dreams. Only hardwork will make you live your dreams with great determinationâ&#x20AC;? - Thomas Payet

Travel and explore become the next me. Come and discover my world on my social media. Keep connected, projects coming soon and will be announce on my social media. Passionate of BMX, Thomas Payet origin from Reunion Island practice BMX since the age of 9yeard old where he has develop his own unique lifestyle.

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@ t ho ma s pa yet

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Hareem Farooq is all set to represent Pakistan for L’Oreal’s 110th Anniversary in Paris [Karachi: 21 March 2019] L’Oréal, the world’s leading beauty company, is celebrating its 110 years of association with top hairdressers from all over the world, in the global capital of fashion and lifestyle, Paris from 22nd March to 27th March 2019. This year, L’Oréal Professionnel’s spokesperson, Hareem Farooq is set to attend the brand’s 110th anniversary on 24th of March in Paris. L’Oréal Professionnel hosted an intimate meet and greet at the L’Oréal Professionnel Academy in Karachi where Hareem educated the attendees on her upcoming journey to Paris along with the importance it holds in representing Pakistan on an international platform. Also in attendance were representatives from leading fashion and lifestyle magazines and publications. Muharaf Hai, CEO L’Oreal Pakistan was also present along with the top tier management of L’Oreal Professionnel as they wished Hareem Farooq the best for her upcoming journey.

“L’Oréal Professionnel is always committed to set beauty standards ahead of the curve which it has now completed over a century doing so. This year we are very proud to announce that our very own spokesperson Hareem Farooq will be representing our country in Paris while celebrating L’Oréal’s 110th Anniversary.” said Salman Amjad, General Manager Professionnel Product Division, officially announcing this milestone. To officially announce this historic moment at the meet and greet, Hareem Farooq said: “It is an incredible honor for me to be representing Pakistan at L’Oréal’s 110th anniversary as L’Oreal Professionnel celebrates 110 years in Paris this March. Looking forward to a celebratory three days!” Hareem’s excursion will be a 3-day affair, during which she will meet Nathalie Roos, President of L’Oréal Professionnel’s Products Division. She will also attend the “DÉFILÉ LA FRENCH” event with a unique hair fashion show featuring international hair stylists and live musical performances, besides her engagements with noteworthy L’Oréal representatives, stylists and influencers.

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event

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Sprite is the proud partner of Peshawar Zalmi, Karachi Kings, Islamabad United & Quetta Gladiators

Sprite Welcomes Home the Top 4 Franchises of Pakistan Super League! [Lahore, 8th March 2019]: Sprite, the world's leading lemon-lime flavoured soft drink, is excited to welcome the top four franchises of Pakistan Super League, namely Peshawar Zalmi, Karachi Kings, Islamabad United and Quetta Gladiators to the home country! The fourth edition of Pakistan Super League 2019 began in the U.A.E on 14th February 2019 and finally, the festivities are coming to Pakistan for the final 8 matches. As the official “thirst quencher” of these teams, Sprite is proud to see these franchises as the top 4 teams of PSL according to the current standings. Globally, the parent company of Sprite - The CocaCola Company has become the official sponsor of the upcoming ICC World Cup 2019. In Pakistan, they have been the pioneer in taking forward the other two passions points of Pakistanis: Food and Music.

Coke Studio has become an international sensation and loved by millions while the Coca-Cola Food & Music Festival has evolved into a juggernaut of entertainment for the food lovers. Now, they have also entered the sphere of cricket in Pakistan as Sprite unveiled its partnership with four teams of PSL at the star-studded event in Karachi, which had prestigious guests like the legendary cricketers Wasim Akram and Zaheer Abbas in attendance. The famous sports presenter Zainab Abbas has also emerged as the official ambassador of Sprite for PSL. Rizwan U. Khan, General Manager of The Coca-Cola Company, Pakistan & Afghanistan Region, stated “The Pakistani identity and the narrative of cultural patriotism and emotional harmony are so deeply embedded within cricket; it seemed a natural fit to foster this partnership with cricket, which will go a long way in portraying the soft image of Pakistan”

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Upping the engagement with the audience of PSL, Sprite has also released a TVC which shows star players like Hassan Ali, Sarfaraz Ahmed, Shadab Khan, Faheem Ashraf and Imad Wasim being tantalized by the opening of Sprite bottle at a distance. Apart from this, the digital campaign is also engaging the fans through various activities involving domestic as well as foreign players. For instance, 30 seconds inside scoop on players give the cricket enthusiasts a quick insight on their favourite players. A team challenge called â&#x20AC;&#x153;Pass the Phaddaâ&#x20AC;? allows the viewers to see their favourite cricketers completing various physical challenges like push-ups and nominating someone else from a different team to do the same. These activities are further enhancing the excitement and air of competition amongst the fans while setting the perfect mood for the knockout stages.

Finally, the time has come for Pakistan to host the cricketing celebrations in its home ground. Cricket is not only the favourite sport in Pakistan but also a key platform for self-expression for the youth, connecting them beyond social and cultural boundaries. Through these 8 matches, the fans of cricket will get a chance to celebrate their love for cricket and the country while their passion will send a strong message to the global audiences. The world has its eyes set on the mega-event and Sprite is committed to promote the positive image of Pakistan by supporting the teams of PSL across various platforms.

event

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MODEL

la r a ta bet

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@lara ta bet

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event International Steels Limited National Open

Polo Championship for the Quaid-e-Azam Gold Cup 2019 Comes to an End!

[Lahore, 10th March 2019]: International Steels Limited [ISL], the largest Flat Steel manufacturer in Pakistan and patrons of the King of Games, Polo, partnered with the Lahore Polo Club to sponsor one of the most prestigious sporting tournaments in Asia: The International Steels Limited National Open Polo Championship for the Quaid-e-Azam Gold Cup 2019. The tournament commenced on the 25th of February with a sensational final match between Master Paints [Black] and Master Paints [Grey] on the 10th of March 2019 at the historic Lahore Polo Club. Master Paints [Black] with Sufi Muhammad Amir, Ahmed Ali Tiwana, Raja Temur Nadeem and Matias Vial Parez took home the coveted Quaid-e-Azam Gold Cup 2019. Prior to the final match, ISL hosted a lunch for corporate personalities and patrons of Polo members of the art, fashion, literary, design, music and sports communities.

The honorable Federal Minister for Federal Education and Professional Training and Federal Minister for National History and Literary Heritage, Mr. Shafqat Mahmood attended the final as the Chief Guest and watched the final of the International Steels Limited National Open Polo Championship for the Quaid-eAzam Gold Cup 2019 along with the President of the Polo Club, Mr. Malik Atif Yar Tiwana and Executive Director ISL Mr. Samir Chinoy following which a prize distribution ceremony was held. “It was a great honor to be here at the Lahore Polo club and we value the opportunity to partner with the Lahore Polo Club for the 2019 Quaid-e-Azam Gold Cup one of the most important tournaments in the Pakistan Polo calendar. Having played in my younger days, I feel humbled to have the opportunity to help promote a sport that bought me much joy and taught me valuable lessons on Strategy, Teamwork and Determination, the same ethos that International Steels has showed since its came into being in 2011” said Mr. Samir Chinoy, Executive Director, ISL. He further added that, “International steels believe in being part of shaping tomorrow, which, simply put, is to lead by example and promote brand Pakistan by redefining what it means to be Made in Pakistan. We will continue to strive to give back to Pakistan by supporting various initiatives such as the Arts and Sports and in doing so hope that other corporates follow. I would like to thank the Lahore Polo Club, the Patrons, umpires, players both local and foreign, who I hope will be our ambassador as they return to their countries and as the partake in the world polo circuit. I would also like to acknowledge and appreciate Mr. Emran Akhtar for bringing us together with the Lahore Polo Club and with the sport of polo”.

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A 14 goal tournament, this yearâ&#x20AC;&#x2122;s championship was contested between five participating teams with players from Argentina, Chile, Pakistan and the UK, including Nicolas Corti, Saqib Khan Khakwani, Juan Cruz Losada, Hissam Ali Hyder, Hamza Mawaz Khan, Salvador Ulloa, Raja Temur Nadeem, Matias Vial Parez, Ahmed Ali Tiwana, Bautista Bayuger, Raja Samiullah and Bilal Haye.

Indeed, the National Polo Championship was first played and introduced in 1963 as the El Effendi Cup presented by Brig HM el Effendi. In 1977, it was renamed as Quaid-e-Azam Gold Cup on the direction of government of Pakistan. The tournament has been played for some four decades with popularity all over the polo community domestically and internationally.

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Polka Dots Print!

fashion TRENDS

Getty Imag e s sto c k

Always Classicâ&#x20AC;Ś Always New Polka Dots The first rule of polka dots is to choose your silhouette wisely. Before making any purchases, you have to consider how big should the dots be and what silhouette suits you the best. If you choose loose-fit silhouette, then you better buy clothes with random placed dots, while polished silhouettes require perfectly lined polka dots in small sizes. If you want to make dots look classy and elegant, then you better add a stylish blazer on. Of course, everything depends on what kind of blazer you want to wear. This outerwear garment can either tone the polka dots up or down. If you want to make dots stand out, then you better try on solid color blazer.

W I DE L EG Z A R A $ 4 5.9 0

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In t er e st P r i nt $35.9 9

Men’s Adidas Originals S ta n S m i t h T T T r a c k Top $ 90 A LD O $ 8 0

ZAR A WRA P Top $ 2 3

MIT ILLY Wom e n ’ s V N ec k Ru ff le P ol k a D ot $ 2 6

CR O PPED PAN TS Details $39.9 0

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Travel

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Travel

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EIFFEL TOWER

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PA R IS T he city of light and one of the mo st histo ri cal Eur opean cities is def initely Paris. Paris is especially known for the museums and ar c hitec tur al landmar ks: the L ouvr e, Not r e-Dame, To ur Eif f el and many other s. O ne time to b e visited is not enough as Paris has a lot to d o fo r e ver y cultur e and style. Do not for get that the Fr enc h ca pital is the center of f ashion and ar ts, to o ! T he best time to visit is spring but Paris is a bsolute awesome all year r ound . A p ar t fr o m the f amous sightseeing, Paris has also to o f fer gr eat cuisine, delicious s weets and o f co ur se is the f avorite city of photo lover s.

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the Louvre

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Travel

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D I S N E Y L A ND PA RK

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designer

@natalia tausher

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event N ehr Gh a r F i l m s hosted th e p r emiere of A h m e d A li A kbar a nd M a n s ha Pas h a sta r r e r Laal Ka bo ota r ! Karachi, 22nd March, 2019] Nehr Ghar Films hosted the official premiere of the highly-anticipated crime-thriller Laal Kabootar at Cinepax Cinemas at Packages Mall in Lahore on 19th March 2019 and at Nueplex Cinemas in Karachi on 21st March 2019 to much acclaim. Laal Kabootar has released across Pakistan today, i.e. 22nd March 2019 in collaboration with GEO Entertainment as Channel Partners, FM91 as Radio Partners and Footprint as official distributors. The premieres turned out to be a start studded affair. In attendance were personalities such as Chaudhry Aitzaz Ahsan, Mira Sethi, Omair Rana, Jimmy Khan, Abdullah Haris, Jibran Nasir, Rachel Viccaji, Zoya Nasir, Zoe Viccaji, Asim Raza, Sheheryar Munawar, Adeel Hussain, Syra Shehroz, Sanam Saeed, Adnan Malik, Mikaal Zulfiqar, Humayun Saeed, Wajahat Rauf, Osman Khalid Butt, Maryam Nafees, Ali Rehman Khan, Asad Siddiqui, Hania Amir, Bilal Ashraf, Saad Haroon, Momal Sheikh, Dino Ali, Tariq Amin, Junaid Khan, Feeha Jamshed, Angie Marshall, Nazleen Tariq, Sonya Amir Butt, Ghazal Bokhari, Bina Hafeez, Syed Yorguc Tipu Sharif, Ali Safina and Hira Tareen to name a few. The Lahore premiere was managed by JBnJaws and the Karachi premiere was managed by TakeII. Public relations for both the premieres was done by Lotus PR. Indeed, Laal Kabootar has all the elements of thrill and excitement to take the cinema goers to a rollercoaster ride featuring Ahmed Ali Akbar as Adeel Nawaz - a hustling taxi-driver, looking for a way out of Karachi. But with his back against the wall, Adeel has some hard choices to make. Aliya Malik, played by the alluring Mansha Pasha, is strong-headed to the point of being stubborn, however when her world turns upside down in a series of incidents, she chooses to put up a fight even though her life is on the line.

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With its action-packed sequences and blinding pace, the official trailer of the upcoming movie will take the audiences into the unpredictable world of Laal Kabootar, leaving them wanting more! The film also stars multitalent actors such as Rashid Farooqui, Saleem Meraj, Ali Kazmi, Shamim Hilali, Akbar Islam, Syed Arsalan, Saad Fareedi, Hammad Siddiq, Ishtiaq Omar, Meesum Naqvi, Faiza Gillani, Mohammed Ahmed and Kaleem Ghour to name a few. With Mo Azmi as the Director of Photography, Laal Kabootar has been directed by the award-winning Kamal Khan with Harvard graduates Hania Chima and Kamil Chima as the Executive Producers. The screenwriter, Ali Abbas Naqvi, is a Karachi based writer with an intimate take on urban life in Pakistan. With a command over dialogue, Ali Abbas Naqvi pushes the envelope with every stroke of his pen. The Assistant Directors, Zoobia Anwar and Shahrukh Kazim Ali, were the backbone for the Director, always ready to go the extra mile. Zain Khan served as Production Designer and Owais Shamsi as Line Producer. They bravely took on the mammoth task of shooting in over 20 locations in 35 days, spanning one end of the city to the other. Their hard work paid off as they captured Karachi like it’s never been seen before on the silver-screen – sometimes gritty, sometimes glamorous, and always real. Following in his father Rohail Hyatt’s groundbreaking footsteps, Danyal Hyatt has lent his sonic expertise to the score of Laal Kabootar. Fusing classical instruments with modern beats, Danyal will leave you wanting more. The songs for Laal Kabootar have been crafted by Music Director Taha Malik. Not one to shy away from bold strokes, the songs Taha has created for the movie will take you on a thrilling journey. To top off the Sound Team Faiz Zaidi, with 8 feature films in his belt, has captured the pulsating soundscape of Karachi’s city life like never before. Mariam Azmi designed the stunning wardrobe for Laal Kabootar that is sure to evoke in the audience a sense of desire and longing for the characters. A veteran of the industry, she has worked on local and international productions, most notably with Jackie Chan. With Vardah Aziz at her side serving as Associate Wardrobe Stylist for Laal Kabootar, the duo made a killer combo.

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BEAUTY TRENDS

M ost E xc it i n g B e aut y P r od u ct s to Try in 2 01 9

D ov e 0 % Alu m in u m D eo d or an t $7. 5

Pant ene I n te n s e R e s c u e S h ots $ 5

Chan el R o u g e Co co Flash Hydr atin g Vib r ant Shi ne Li p Co lo r $38

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M ake U p Fo r Ever U ltr a HD Sel f-Settin g Co n ceal er $28

o Ho u r g l ass Va ni sh Seam l ess Fi ni sh Li qui d Fo u n dati on $56

C lin iq ue iD $ 3 9

Stila Afte r H o ur s & Happy H o u r E ye S h a d ow Palet t e s $ 5 2

B o b b i Br own Cr u shed L iq u id L ip $26

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designer

ANTONIO GRIMALDI Enclosed in the magical combination of artisanal work and innovation His creative philosophy consists of rethinking the concept of feminine beauty without forgetting the value of tradition. International designer, citizen of the world, and a confidant of the exclusive public of Haute Couture, allowing him to predict their desires. His clothes are capable of creating emotion, recalling ancient tradition and anticipating future languages. Born March 9, 1969 in Salerno, Italy Antonio Grimaldi attended the Art Institute specializing in graphic design. He discovered his passion for fashion at a young age through collaborations in the tailor shops of his city. After gaining experience in all the techniques of craftsmanship and tailoring he moved to Rome to complete his fashion training. In the Capital Antonio began working in the creative office of an historical fashion house. Here he would meet his future creative partner. In 1996, the creative duo decided to accept a new challenge and create ‘Grimaldi Giardina’, the brand that bears their names. From the beginning the two received critical acclaim and were prized for the high quality of their product as well as its design. As a result, the pair presented their collections in Rome during AltaRom AltaModa then Paris, where they were included in the official calendar of the semaine de la Haute Couture Parisienne thanks to the master Emanuel Ungaro. In 2009, they celebrated the 10th anniversary of their atelier with the release of a retrospective bearing the brands name including contributions by Franca Sozzani, Emanuel Ungaro, Diane von Furstenberg, Didier Grumbach, Giuseppe Modenese as well as many other names in the international world of fashion. Coinciding with the decision of the two designers to separate and pursue individual paths Antonio continued his career as a designer and gave life to the brand ‘Antonio Grimaldi’. With renewed enthusiasm and a strong creative drive, Antonio confirmed his loyalty to his passion and his professional history, a creator of Italian high fashion.

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He has experienced considerable success in the Middle East where he has become the designer to several royal families. In 2013, Antonio Grimaldi decided to undertake a new challenge with the creation of his first collection of Prêt à Porter, where orders have already been placed by international clients. Since 2013, the brand is present during the Paris Fashion Week with the ready to wear collection. PAP collections SS 2015 and FW 15-16 have been respectively presented in the halls of the Italian Embassy in France and in the setting of the Hotel Regina in Paris. The collection Antonio Grimaldi Couture SS 2015 is presented in the official calendar of the kermesse AltaRoma AltaModa, where the designer has been invited to parade as a special guest. The capsule collection Couture FW 15-16 was presented privately to Italian and International customers while in September in Milan he presented the collection “Mademoiselles” Prêt à Porter SS 2016. Ready to wear collection FW 2016-17 has been presented in Milan, while Couture Collection SS 2016 and FW 2016-17 have been presented in Riyadh and at the Hotel Ritz in Paris.

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ANTONIO GRIMALDI IN T E R V I E W BY VA S S IL IOS N I CO LAO S VITS ILO G I A N N I S 1. Whatâ&#x20AC;&#x2122;s fashion?

your

background

I attended the Art Institute specializing in graphic design in Salerno, Southern Italy. After gaining experience in all the techniques of craftsmanship and tailoring I moved to Rome to complete my fashion training. In the Capital I began working in the creative office of an historical fashion house.

2. At what age did you start becoming fascinated with fashion? Always. Since I was a child I knew I wanted to work in fashion and become a designer. I discovered my passion for fashion at a young age through collaborations in the tailor shops of my city.

3. Where do you get your artistic inspiration from? From travelling, contemporary art, mythology and fairytales.

4. Have you ever felt to push the boundaries of creativity? Always as I am constantly looking for new shapes and volumes, materials and experimentations.

What is your brand philosophy?

To create dreamy and timeless dresses with a contemporary twist.

6. What skills are important for a fashion designer for a successful career in the industry? Being a real creative talent. Never being satisfied. A creative talent calls himself into question and he or she is able to create a personal style to be recognized.

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7. Please tell the top three things in your styling kit that are must haves. Dresses that are in harmony with the body. Respect for the woman and her femininity. Last but not least, a woman must prevail over the dress.

How do you measure success?

Being loved by the people I love: that’s the biggest success, for me.

9. Do you follow some trends for your looks? Never. I don’t like trends. I am a “couturier” and I create timeless dresses.

10. What kind of style you would love to have in your outfits? My outfits are unique pieces and must be timeless and contemporary chic.

11.

What fabrics do you use?

Pure silk above all. So, I love to use light silk fabrics like chiffon, georgette, tulle, organza but also heavy silk fabrics like crepe, cady, duchesse satin, gazar. I like playing with them and mixing them.

12. Name some celebrities who have worn your clothes. Gwen Stefani, Eva Longoria, Holly Hunter, Amy Lee, Felicty Huffman, Elisa Sednaoui, Amanda Lear, Asia Argento to name a few.

13. Do you find men and women welldressed today? Not at all.

14. What sorts of things do you do to prepare yourself for an upcoming fashion shoot or show? I do meditation.

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15. How do you stay updated on current trends? Reading fashion magazines and using the social networks.

16. What is your most memorable fashion moment? Good or Bad. It was probably in the 90s when the models became top models and so famous that they were celebrated like movie stars.

17. What do you like and dislike in wearing a high fashion collection? I like women that choose a dress and know what they are wearing. I do not like fashion victims who buy dresses in consideration of the brands and not considering what is cool and stylish for them.

18. Have you ever worn something that is totally out of fashion in your life? Probably I do it everyday

19. When is your next collection showcased? Next July, in Paris, during the Haute Couture fashion week

20. â&#x20AC;˘ What role do you think social media/influencers play in fashion today? Very important, influencers are like top models of the 90s.

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E M I R A T E S FA S H I O N I S TA

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E M I R A T E S FA S H I O N I S TA

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SANIA MASKATIYA

showcased its F/W 2019 Collection at New York Fashion Week [Karachi, 14th March 2019]: Among Pakistan’s leading fashion design house Sania Maskatiya showcased its critically acclaimed New York Fashion Week F/W 2019 collection as the Day-2 finale at Fashion Pakistan Week Spring/Summer Edition on 13th March 2019. The showcase was complemented by footwear from Charles & Keith. This showcase comes hot on the heels of Sania Maskatiya’s ramp showcase at the prestigious New York Fashion Week last month and the opening of their brand new flagship studio space in Karachi.

Sania Maskatiya’s F/W 2019 luxe evening wear collection shimmers into the spotlight with iridescence. The energy and elegance of this landmark collection is encompassed through luxe fabrics in metallic shades. Embodying elements both heritage and nouveau, this collection evokes a sublime subtlety featuring the signature Sania Maskatiya intricate embellishments and fusion silhouettes. The collection is available for viewing at Sania Maskatiya’s brand new Karachi Flagship Store located at AC-5, Block 4, Clifton.

The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export.

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Sania Maskatiya

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Sania Maskatiya

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S e as o n fi nale of the Co ca- Co la Fo od and Mu s i c Fe stiva l tak e s ove r Lake City Lah o re , at t racti ng ove r 25,000 fo o di e s o n Day 02! [LAHORE: 23rd March 2019]: After the success of Day 01, Season finale of the nation’s biggest food and music festival, Coca-Cola Food and Music Festival, continued spreading joy in Lahore. The Day 02 saw an even bigger crowd with attendees enjoying the luscious food and enjoying live music performances by Josh, Jawad Ahmad, Jimmy Khan, Lucky & Naghma, Zeb Bangash and Quadrum #CokeFest Lahore promises to offer all of the season’s freshest flavors ranging from a diversity of traditional Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian. The selection of cuisines for #CokeFest has been curated based on the reviews and feedback of the extremely active members of the popular food portal “Foodies ‘R Us”, indeed confirming that the selection is based on popular choice and opinions of some of Pakistan’s most passionate and authentic foodies. #CokeFest also acknowledges that there is nothing quite like a home cooked meal; for which reason the festival celebrates home-based chefs who make up a significant part of the #CokeFest, bringing with them a range of their multi-generational secret family recipes, soul food and unique flavors. Speaking at the event, Rizwan U. Khan, General Manager Coca-Cola Pakistan & Afghanistan Region, stated “Coca-Cola Pakistan has always been the pioneer in supporting causes that are dear to the hearts of our people, taking the lead and exploring new horizons that no one else has ventured to explore. With this edition of Coke Food and Music Festival we are expanding this one of its kind platform to five cities across the nation. some our guests to provide worldclass entertainment through quality music and food for everyone.”

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Along with the festivities, #CokeFest will be collaborating with Rizq to ensure the food surplus is utilized to serve the underprivileged segment of the society, instead of going to waste. CEO at Activemedia (The Organizer), Saad M. Khan said; “The season 1 of Coca-Cola Food and Music Festival saw the biggest celebration of Pakistani culture with more than 250,000 people enjoying the festival with their loved ones. Season 3 of the Coke Fest is going to be bigger than ever, expanding to five cities with 7 events altogether. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.” Indeed, a diverse panel of culinary talents i.e. local chefs will be offering special festival menus, discounts, and great meal deals during the festival. So, put on your shoes, round up the family and explore 100+ leading and burgeoning traditional/contemporary restaurants, caterers and home chefs food stalls at this nonstop ‘Party in the Park’. Organized by Active Media, the #CokeFest is presented by Coca-Cola Pakistan cosponsored by Jazz along with Kashmir cooking oil and Banaspati with Foodies ‘R Us, as the organizing partners. Also, the Festival’s Transport Partner will be Uber, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV One, News One, FM 91 & Wasaib with Lotus PR as the public relations partners and Foodada as the digital partner.

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AH LAN BA H R A IN! K H AADI OP E NS OV E R 4000 S Q F E E T NE W STORE ! [Pakistan, 14th March 2019]: Khaadi, Pakistan’s premium retail and lifestyle brand opens doors to a 4026 sq. feet new international store in Bahrain, their first ever in the country. Located at the City Centre Bahrain, this new store is home to Khaadi’s unstitched and ready to wear product lines, in an ambience of detailed decor and contemporary style. The design philosophy of Khaadi’s new international store features beautiful displays, dazzling colors and harmony. Khaadi thrives on innovation and believes this new store will invigorate and enhance the retail experience for customers. The bold use of simplest of materials like raw finished surfaces, natural wood and stone echo the essence of nature , rooted in Khaadi’s philosophy.

Khaadi, which began its humble journey in Pakistan 20 years ago, continues to revitalize the brand within the country and translate the sound footing it possesses into international markets; Bahrain being their 21st store to launch internationally. For over twenty years, Khaadi has retailed in beautifully designed stores and are recognized as the Pride of Pakistan. Khaadi introduced color to the country’s fashion sensibility, adding multiple concepts to become one of the largest ethnic apparel and lifestyle retailers in Pakistan. Being Pakistan’s most loved iconic fast fashion retail force, Khaadi is inspired and is aggressively establishing it's footprint across the world.

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2019 HOME DĂ&#x2030;COR TRENDS TO TRY

Ethnic and Tribal Patterns Expect to see toned-down spaces made of earthy colors and wood surfaces. Ethnic and tribal patterns in black, white and caramel colors add a splash of vibrancy.

Earthy Colors Expect earthy colors to reign supreme in 2019. Beige shades, sage green hues, natural wood tones and more will make for a cozy, soft, peaceful vibe.

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Gold Everything Gold has been creeping up in 2018, and by next year, itâ&#x20AC;&#x2122;s going to be a home decor trend you see everywhere.

New Nordic This trend is a new play on the effortless Scandi look. Expect rooms offering gentle, muted color palettes, from furniture to accessories.

Sustainable Fabrics Sustainable living has been on the uptick for several years, and itâ&#x20AC;&#x2122;s finally infiltrating home design. Sustainable fabrics, like animal-free leathers and worm-free silks, will be big in 2019.

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A writing competition for women with a Rs 1 lakh prize

ANNOUNCING THE ZEENAT HAROON RASHID WRITING PRIZE FOR WOMEN [Pakistan, March 04 2019] Introducing The Zeenat Haroon Rashid Writing Prize for Women named in honour of Zeenat Haroon Rashid (21 Jan 1928 - 8 April 2017), a founding member of the Womenâ&#x20AC;&#x2122;s National Guard at the time of Independence who became a symbol for womenâ&#x20AC;&#x2122;s empowerment in Pakistan. A prize of Rs. 100,000 (1 Lakh) will be awarded annually through a competition for writing in English on the subject of Women and Pakistan. This will be the first time a substantial cash prize will be awarded to an unpublished piece of writing. The competition will be open to all women of Pakistani nationality or Pakistani heritage (with NIC or NICOP) aged 18 and above and entries will be original, previously unpublished works in the form of either Memoir, Polemic, Essay or Short Story of no more than 3000 words. The topic must be central to the theme of Women and Pakistan and the judges will look for a piece of writing with a strong, personal voice.From amongst all entries, the best will be chosen for consideration by a panel of judges drawn from writers, editors and publishers. The panel will then draw up a short-list of 6 from which a winner will be chosen. The 2019 panel of judges include Ameena Sayid, OBE, Sitara-e-Imtiaz, editor and publisher and founder of the Karachi, and Islamabad Literature Festivals and Founder and Director of the Adab Festival Pakistan; Moni Mohsin, author and columnist whose writing has appeared in The Friday Times, The Guardian and the Economist; Irfan Husain, author and columnist for Dawn; Sadia Quraeshi Shepard, internationally acclaimed filmmaker and author; Muneeza Shamsie author, literary journalist, and award-winning anthologist; and Shan Vahidy, a freelance editor working in London who is also the granddaughter of Zeenat Haroon Rashid.

The winning entry for The Zeenat Haroon Rashid Writing Prize for Women will be published online, and if appropriate, in a national magazine or newspaper. The writer will be honoured at an event at which the prize will be awarded. The closing date for entries is 15th July 2019 and the winner will be announced later in December 2019.

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The season finale of ‘The Coca-Cola Food and Music Festival’ is all set to take place from 22nd - 24th March 2019

[LAHORE: 19th January 2019]: Following the successful launch of the new season of Coca-Cola Food & Music Festival in Lahore and after catering to more than 350,000 food lovers in sold-out events in Islamabad, Multan, Faisalabad and Karachi, the biggest #PartyinThePark is all set to return to Lahore for the second time as the season finale takes place at Lake City (3 days: 22nd, 23rd and 24th March 2019). #CokeFest Lahore promises to offer all of the season’s freshest flavors ranging from a diversity of traditional Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian. The selection of cuisines for #CokeFest has been curated based on the reviews and feedback of the extremely active members of the popular food portal “Foodies ‘R Us”, indeed confirming that the selection is based on popular choice and opinions of some of Pakistan’s most passionate and authentic foodies. #CokeFest also acknowledges that there is nothing quite like a home cooked meal; for which reason the festival celebrates home-based chefs who make up a significant part of the #CokeFest, bringing with them a range of their multi-generational secret family recipes, soul food and unique flavors. Speaking at the event, Rizwan U. Khan, General Manager Coca-Cola Pakistan & Afghanistan Region, stated “Coca-Cola Pakistan has always been the pioneer in supporting causes that are dear to the hearts of our people, taking the lead and exploring new horizons that no one else has ventured to explore. With this edition of Coke Food and Music Festival we are expanding this one of its kind platform to five cities across the nation. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”

Attendees will also witness chefs working their magic through cooking demonstrations and enjoy a stellar line up of live music with other fun-filled activities. Foodies in Lahore will also witness the incredible selection of musicians from Coke Studio and other megastars such as Atif Aslam, Ali Azmat, Asim Azhar, Amanat Ali, Josh, Jimmy Khan, Jawad Ahmad, Quadrum , Natasha Baig, Jibran Raheel, Ragha Boys and Ali Tariq. Along with the festivities, will be collaborating with Rizq to ensure the food surplus is utilized to serve the underprivileged segment of the society, instead of going to waste. Saad M. Khan said; “The season 1 of Coca-Cola Food and Music Festival saw the biggest celebration of Pakistani culture with more than 250,000 people enjoying the festival with their loved ones. Season 3 of the Coke Fest is going to be bigger than ever, expanding to five cities with 7 events altogether. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”

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SERGEY HBN

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SERGEY HBN

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SERGEY HBN

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Glaming Chat Vas s i l i o s: H ey ! G e t t he ne w s. I r e c e i v e d a n inv it e fo r a n ex hibition in N e w Yo r k C it y.

D e sp in a : Re a lly ? W hat k ind of ex hib ition is that a nd w he r e ?

Vassili os : It ’s the f ir st ar t exhib it t o fo c us on r oc k ‘n’ r o l l ins t r um e nts at the Me t r o p o lit a n Museum o f Ar t . D e sp in a : I he a r d a bout it . Ar e we go ing? I need t o pa c k my su itc a se.

Vas sil i o s : I t hink w e should. I t o pe ns to the public o n A p r il 8 a nd r uns until O c t o be r 1 .

D esp in a : I r e a d that m ost of the instr um ents a r e dona te d by f a mous m usic ia ns.

R O C K ‘N’ R O L L E X H IB ITIO N IN N YC Vassil io s: T he f amous double-nec ked guitar Don Fender uses to play t he Ho tel Califor nia solo is showcased. Ano ther one, the guitar Aer osmith used to r eco r d ‘ ’ Walk this Way’ ’ as well as Ste ve Miller’s guitar played ‘ ’ T he Joker’ ’ .

Desp in a: You know ther e ar e instr uments smashed during gigs and these instr uments ar e displayed at the ex hibit.

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Vas s i l i os : Suc h a s ? D e sp in a : T he g uita r bur ned by J im i H e nd r ix a t the M o nte r ey Pop Fe s t i v al. I nstr um e nt s a ls o not necess a r ily r o c k instr um ents suc h a s a Ro lling Stone s violin a nd the sita r use d by R avi Sha nk a r in his p e r for mances in t he We st. Vassilio s : D ur ing t he ex hibition v a r io us s p e ak e r s will be invited t o r e cit e stor ie s a nd ta lk a b o ut r o c k a n d r o ll. Als o, the r e w ill b e m usic a ll ove r the p la ce s o v is it o r s e njoy this s p e ct a c le .

Des p i n a: I lov e r o c k ‘ n’ r oll mus ic. It ha s a b ig histor y in it. All t he s e r e be llious a nd pr o g r e s s i ve f ig ur e s c a m e out fr o m t his ge nr e .

Vassili os : Ano t he r thing is t he v ide o w a ll w it h t he his t o r y o f r oc k ‘n’ r o ll… and … t he Gr e co-Ro ma n a r t r oom w he r e a visitor ca n go and liste n t o dif fe r e nt a r t is t s. T his cr e a tes a co nt r a s t o f twe ntieth cent ur y r o c k with a r t tha t is pa r t o f a ncie nt h istor y.

Desp in a: Now, you have f ully per suaded me to pac k and visit it.

Vassil io s: We go and take photos and shar e them with our r eader s. We have a nice trip.

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RO CK ‘N’ ROLL EXHIBITION IN NYC

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MEGAN PORMER Megan Pormer is an American model of Middle Eastern descent. She has a PhD in Biomedical Engineering. As a medical engineer, she concentrated her work in genetic testing; she appeared on the show Keeping Up with The Kardashians to talk about its utility on preventive healthcare. Also, she is a breast and ovarian cancer advocate. As a model, she has been selected as a cover girl for various fashion magazines including Cosmopolitan and Vogue Arabia. She works in international fashion campaigns for brands including Timberland, Bulgari and Michael Cinco, and is spokesmodel for skincare and beauty brands. Pormer also has opened and closed runway shows during New York Fashion Week and Dubai Fashion Week. As an actress, she has appeared in three films. Pormer's latest acting role was alongside Oscar-nominated Barkhad Abdi.

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MEGAN PORMER IN T E R V I E W BY VA S S IL IOS N I CO LAO S VITS ILO G I A N N I S 1. Your family originates from Iran and Turkey. I also have a Russian blood running through my veins because my dad is half Turkish and half Russian. Having parents from both middle eastern and the western culture allowed me to understand the differences when it comes to perspectives and understanding, sympathizing in different languages and ways like emotions it helps me relate with anyone in this world.

2. How is that affected your temperament? I’m very very out-going and I love people more than anything else in this world. I’m a good communicator. I communicate well because my parents comes from different cultures and backgrounds. I understood the importance of communication and talking about your emotions. So I’m all about talking about your emotions.

3. Were your parents supportive to any initiative you took? Yes there are and I can confidently say that they couldn’t be more proud of the person that I have become and the steps I took especially in my career.

4. At the age of seven you were chosen as the youngest representative for children’s rights at the United Nations. How a child of your age could understand children’s problems and rights? Any child would already understand such thing if she grows up with a father who is as dedicated to children’s welfare as I did. My father has 2 orphanage who actually made us appreciate every single thing we have in life is a good starting point to making us understand our rights in the society.

5. What was it or who that influenced you to study medical engineering? I’ve always had a heart on working at medical fields and that led me to medical engineering. I felt that there is always a room for preparing ourselves and improving our lifestyles by awareness in our body.

6. After your graduation and working with a genetic testing company, what were the results of your research? I was trying to understand the relationship between different genetic mutations and cancer. Basically, when I took the most non-technical yet most practical I’ve got from DNA testing is that it’s very important for each of us to understand that when it comes to our health and wellness that there is no “one-size fits all”. We need to understand our own unique genetic makeup and make and wellness and health plan that would match our unique genetic makeup and understanding our genes allow us to understand our body better. And when it comes to health prevention is the goal. When you understand your genes, you would make your understand how to minimize your body into getting any diseases.

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10. As a great businesswomen, you have approached the Dubai market too. What are some of your collaborations and projects in Dubai? To showcase Dubai to Hollywood and the people in America to understand how cosmopolitan and versatile and beautiful Dubai is. Currently I am working on few Hollywood movies that are shot in Dubai which is a nice combination of Westerners in Middle East which is my passion, connecting the West to the East. Collaborating with local designers because I am discovering a lot of amazing local designers with very edgy outfits that are basically customize outfits with Middle Eastern flavor and western looking and I love that. Because my goal is to have a style which is a mixture of the East and the West. And I realize that there are a lot of designers that haven’t been discovered in the region and I my goal is to bring those designers in the spotlight by wearing them at my events and red carpet appearances. I am doing a lot of campaigns and hopefully I will be involved in Dubai Expo 2020.

11. What do you think about life in Dubai, and what are your favorite places? 7.

How important is prevention in healthcare?

As the usual saying goes, “Prevention is better than cure”. We always have to keep in mind that the longer we keep our health better the more time we allow ourselves to be happy being surrounded by the people we love the most.

8. Also, at the age of 14, you started modeling. What are some of the first campaigns you featured in? First big magazine was Vogue Italy and the biggest campaign is Diesel.

9. Tell me how acting comes into the picture in the past few years? I always believe in the power of all sorts of media platforms. For me all sorts of platform to spread the word about the power of healthcare prevention and women empowerment. Acting for me is an add-on to spreading this messaging.

UAE is a great place, peaceful, safe and lively. My favorite place would actually depend on my mood, sometimes I would prefer the beach over strolling at the malls to simple unwind. Or I can simply go strolling at the malls or have coffee with friends at a coffee shop. But ultimately, UAE in particular is my favorite place without any specifics.

12. I will create a dilemma to you about the place you have to call home, UK, USA or UAE? USA is part of my family. LA feels like home kind of understands me and my spirit, I simply love it.

13.

What do you think about fashion?

I think that fashion is the strongest, silent way of expressing your emotions and ideas. I think with fashion you can speak without words.

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Any favorite fashion designers?

Currently Iâ&#x20AC;&#x2122;m all about edgy designers up and coming. Architectural designers who are creating outfits out of things that are not fabric. For example, I love outfits that are made up of paper or wood. Anything but fabric. And the princess inside me, my favorite is Michael Cinco

15. What would be your advice to women to be healthy and have healthy skin? Never sleep with makeup on your face and drink a lot of water.

16.

How do you unwind?

I like to spend my time relaxing either by travelling or simply spending my time with family and friends.

17.

What are your plans for the future?

Bring Middle Eastern designers in the spotlight and create a style of mixture of the east and the west. To be the first middle eastern female actress in mainstream Hollywood movies to play other international character and hopefully be the first Middle Eastern American leading lady in Hollywood movies.

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S EE D OUT P R E S E N TS PA K I STAN’S MOS T E XCLU S I VE N I G H T O F T H E YE A R

SEED OUT SUFI NIGHT 2019 [Lahore, 11th March 2019]: SEED OUT, Pakistan’s first interest-free crowd funding platform with Zain Ashraf Mughal at the helm, is all set to present Pakistan’s most exclusive night of the year, SEED OUT Sufi Night 2019 featuring the legendary Sufi Icon Abida Parveen in Lahore on 22nd March 2019. SEED OUT’s mission is to alleviate poverty by establishing micro-entrepreneurs through interest-free micro financing and creation of sustainable economic activity. Indeed, on March 22nd 2019, SEED OUT will celebrate the success of 600 entrepreneurs in four cities across Pakistan and to raise funds to enable and champion more micro-entrepreneurs in the country. The exclusive SEED OUT Sufi Night 2019 is scheduled to take place at the Governor House in Lahore with the presence of the honorable Governor of Punjab, Chaudhry Muhammad Sarwar as the chief guest along with a talk by Orya Maqbool Jan and a mesmerizing Sufi Dance performance by whirling Dervaishis on soul touching sufi songs. Pride of Performance Award, Sitara-e-Imtiaz and Hilal-e-Imtiaz recipient Abida Parveen will make a rare Lahori performance giving the attendees an emotional and transformative experience. This annual fundraiser will be bringing the crème de la crème of Lahore all under one roof with an exquisite dinner to conclude the night. SEED OUT is also giving the citizens of Lahore a chance to be a part of this great initiative. There are four distinct categories for event passes which includes Platinum Lounges for 10 persons and single-entry Platinum Pass, Gold Pass and Silver Pass. The passes can be purchased online through Bookme.pk, eticketing.pk and physically from Hardees [MM Alam Road and Hardees Z Block, DHA] and Aylanto [Z Block, DHA].

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The revenue generated from the event will help SEED OUT pull thousands of underprivileged Pakistanis out of poverty by setting up small businesses for them. â&#x20AC;&#x153;Seed Out (www.seedout.org) has always been committed to fight against poverty. However, we cannot do it alone. This year we would like to bring all Pakistanis to come together and play their part to lift thousands of families out of poverty.â&#x20AC;? said president and founder SEED OUT Zain Ashraf Mughal about SEED OUT Sufi Night 2019. Indeed, Zain Ashraf Mughal founded SEED OUT in 2013 with an aim and a mission to eliminate poverty by establishing micro-entrepreneurs. To further their human development agenda, SEED OUT requires its beneficiaries to send at least two children to school and maintain a minimum hygiene standard at their homes. So far, SEED OUT has managed to raise 600 entrepreneurs with an average financing of PKR. 90,000 per person. 1600 children have gone back to school and left child labour. Their donors are all around the globe and the organization is ensuring the absolute transparency in expediting their donations.

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event SEED OUT Sufi Night 2019 featuring the legendary Abida Parveen in Lahore [Lahore, 23rd March 2019]: SEED OUT, Pakistan’s first interest-free crowd funding platform with Zain Ashraf Mughal at the helm, hosted Pakistan’s most exclusive night of the year, SEED OUT Sufi Night 2019 featuring the legendary Sufi Icon Abida Parveen in Lahore on 22nd March 2019. The attendees showed up in support of alleviating poverty which included representatives from numerous local businesses, companies and organizations, including artists, musicians and celebrities. The event was hosted by TV and Film Personalities, Ahsan Khan and Ayesha Sana. The grand event highlighted Pride of Performance Award, Sitara-eImtiaz and Hilal-e-Imtiaz recipient Abida Parveen as the phenomenal music icon of the night as she gave a rare Lahori performance giving the attendees an emotional and transformative experience, and Zain Ashraf Mughal, CEO of Seed Out as the speaker. Performances featured elegant cultural Sufi dances and together everyone celebrated the remarkable success of 600 entrepreneurs amidst four cities across Pakistan by Seed Out. This annual fundraiser brought the crème de la crème of Lahore all under one roof with an exquisite dinner to conclude the night. The goal of the night was to inspire everyone to spread the word and donate to alleviate poverty in the country. During the intimate and exclusive event, SEED OUT provided with opportunities for crowdfunding that was well supported by everyone. The revenue generated from the event will help SEED OUT pull thousands of underprivileged Pakistanis out of poverty by setting up small businesses for them. It was a warming atmosphere of lightness in conclusion. The event was managed by Verve with public relations by Lotus PR. The goal of the night was to inspire everyone to spread the word and donate to alleviate poverty in the country. During the intimate and exclusive event, SEED OUT provided with opportunities for crowdfunding that was well supported by everyone.

The revenue generated from the event will help SEED OUT pull thousands of underprivileged Pakistanis out of poverty by setting up small businesses for them. It was a warming atmosphere of lightness in conclusion. The event was managed by Verve with public relations by Lotus PR. “Seed Out (www.seedout.org) has always been committed to fight against poverty. However, we cannot do it alone. This year we would like to bring all Pakistanis to come together and play their part to lift thousands of families out of poverty.” said president and founder SEED OUT Zain Ashraf Mughal about SEED OUT Sufi Night 2019. Indeed, Zain Ashraf Mughal founded SEED OUT in 2013 with an aim and a mission to eliminate poverty by establishing microentrepreneurs. To further their human development agenda, SEED OUT requires its beneficiaries to send at least two children to school and maintain a minimum hygiene standard at their homes. So far, SEED OUT has managed to raise 600 entrepreneurs with an average financing of PKR. 90,000 per person. 1600 children have gone back to school and left child labour. Their donors are all around the globe and the organization is ensuring the absolute transparency in expediting their donations.

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LAHORE MARATHON 2019

C I T I ZE N S TO #R U N FO RPE AC E O N PAK ISTAN R E S O LU T I O N DAY, 23RD MAR C H 2019! [Lahore, 19th March 2019]: Celebrating Pakistan’s Resolution Day, the District Administration Lahore announces Lahore Marathon 2019 on 23rd March 2019. The marathon will cover a 10km route (starting from Gaddafi Stadium roundabout) and is aimed at promoting a softer image of the country, through engagement of citizens in healthy activities.

While ensuring a positive image for the city and the department, the project is also focusing alongside on providing entertainment for the public. Acclaimed musician Aima Baig will be performing live on the closing ceremony at Punjab Stadium (Football Ground) The marathon aims to cover a total route of 10 kilometers kicking off from Gaddafi Stadium Roundabout and progressing towards Hafeez Kardar Road, Liberty Roundabout, Main Boulevard, U-Turn from Jail Road Intersection, Main Boulevard, U-Turn from under Kalma Chowk Bridge, Liberty Roundabout with eventually concluding at the Football Ground of Punjab Stadium (Gaddafi Sports Complex).

With the recent on-going tensions in the region, Lahore Marathon is an initiative of the District Administration Lahore aimed at delivering a message of peace on Pakistan’s Republic Day. The Marathon invites citizens of all ages and gender to #RunForPeace, symbolizing a communal petition of peace and harmony globally. The non-profit event will be title sponsored by the brand Oye About Lahore Marathon 2019: Hoye and organized by Dreamweaver Productions. The Lahore Marathon 2019 is organized by Dreamweaver The marathon will be attended by the honorable Punjab Production in partnership with the Government of Government spokesperson, Saleha Saeed (D.C. Lahore). Punjab. The organizers intend to send out a call for peace “Our efforts intend to broadcast a communal message on the Republic Day of Pakistan to promote a positive from Pakistanis to the entire global community that and peaceful image of the country around the globe Pakistan is a peace-loving nation who speaks a language through engaging citizens in fitness activities and a of harmony and tolerance while simultaneously rejects healthy lifestyle. every form of violence” said D.C. Lahore, Saleha Saeed. “It’s an iconic decision to commence the march on Pakistan Day while simultaneously sending out a powerful message that a true Pakistani patriot is an advocate of peace. Our very own Pakistan-based brand Oye Hoye is truly proud to support the state in delivering this revolutionary narrative to bring out a positive message from Pakistan throughout the world” said Director Marketing of United Snacks, Mian Shahzad Khalid. Participants will be facilitated with hydration points and aid stations (staffed by an ambulance team) throughout the route. The road traffic will be restricted throughout the duration of the competition on all running routes with further assistance from traffic and local officers, in accordance with legislation.

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movies Nehr Ghar Films releases “JUG(ART)” The first song from the Pakistani Crime Thriller, Laal Kabootar! The movie is set to release nationwide on 22nd March 2019!

[Karachi, 3rd March 2019] Following the release of the official theatrical trailer to much acclaim, Nehr Ghar Films releases the first song from the Pakistani Crime Thriller Laal Kabootar titled, “JUG(ART)”. The EDM and hip-hop inspired song has been composed and produced by Taha Malik, who also features on the vocals along with Coke Studio artist Jabar Abbas. “JUG(ART)” has been penned by Sabir Zafar, Salman Khattak and Taha Malik. The two-minute music video of “JUG(ART)” chronicles the journey of Adeel Nawaz, played by Ahmed Ali - a hustling taxidriver, looking for a way out of Karachi.

With Mo Azmi as the Director of Photography, Laal Kabootar has been directed by the award-winning Kamal Khan with Harvard graduates Hania Chima and Kamil Chima as the Executive Producers. Indeed, Laal Kabootar has all the elements of thrill and excitement to take the cinema goers to a rollercoaster ride featuring Ahmed Ali Akbar as Adeel Nawaz and Aliya Malik, played by the alluring Mansha Pasha. Laal Kabootar is all set to release across Pakistan on 22nd March 2019 in collaboration with GEO Entertainment as Channel Partners, FM91 as Radio Partners and Footprint as official distributors.

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