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SCENT OF DARK
Photo: Max Sticca
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A song… a fragrance from Tony Iommi and Xerjoff
The new single from the iconic Black Sabbath guitarist is also a fragrance that Sergio Momo, parfumeur, designer and CEO for Xerjoff, has created, inspired by the common aromatic reminiscences of 1960s’ and 1970s’ rock music. While luxury fragrances, such as the Xerjoff brand, and heavy rock may not seem to have much in common, Tony has always been interested in fragrances, collecting them on tour in different countries. Having met Sergio through a mutual friend, the perfumeur asked Tony if he was interested in creating a fragrance of his own. Tony sent Sergio a list of his favourite smells and the latter created some samples, with Tony picking the one he liked best and the project moved on from there. It was a real joint venture, as Sergio also plays the guitar n Scent of Dark and has one of Iommi’s collectable models of guitar the 64 Gibson with the cartoon monkey image, which even appears on one of the bottles. The final result of Scent of Dark, with amber and patchouli reminiscent of festivals ad gatherings in the 1960s and 1970s, harmoniously characterizes the dark sound of Iommi’s original famous ’64 Monkey Special’ guitar with spicy and seductive scents. Made with the finest raw materials, handpicked rare ingredients and exquisite packaging, this exclusive edition Xerjoff blends for Tony Iommi is the world’s first multisensory experience between sound, scent and spirit, with the launch scheduled for November 2022. Tony wanted to encapsulate in a bottle the evocation of emotions, alongside a new music track and video, and even a bespoke cocktail. The various aspects of this multi-sensory experience successfully inspired the musical visualization of Scent of Dark, developed at Iommi’s home studio. Scent of Dark is an excellent example of how friendship and passion when combined, can create great and unique results.
