Export Magazine 3-20

export.magazine@mteedizioni.it

THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE

exportmagazine.net

I N T E R N E T

N. 3 / 2020 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - â‚Ź 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi

A new treatment for the instant repair of damaged hair.

For stronger looking hair, soft and shiny in 3 simple steps.

Discover the video

ARMANDO TESTA

THE NATURE OF BEAUTY Beyond the surface, beyond the horizon.

There where the view fades into the distance and nature regenerates itself, a new kind of beauty is created.

Real, natural. Living, emotional.

A beauty that cures. A beauty that is pure.

Your Beauty. Epurรก beauty.

Discover more on www.vitalitys.it #bellezzaviva

SOMMARIO

N. 3 - Anno XXXX JUNE/JULY/AUGUST 2020 GIUGNO/LUGLIO/AGOSTO 2020 REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net

ADVERTISERS’ INDEX

Aestetica Napoli

50-51

B/ Open

52

Baltic Beauty 2020

68

Beauty Istanbul

15

Beyond Beauty Miami Beach

42

Cosmobeauté

Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Gianni Pierbon, Joan Rundo, Simona Verga

Cosmoprof Asia Hong Kong Cosmoprof India

On the cover: REHUB + specialist,

from Helen Seward, Italy

Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano

11 6 IV-72-III

CTL

70-71

66

Echosline 39

CONTENTS Toiletries, Cosmetics and Perfumes

1 / 44

Products and Appliances for Estheticians 45 / 52

Packaging and Raw Materials

53 / 62

Foreign subscription $ 55 (5 issues) + air mail fare (if requested).

Editrice: MTE Edizioni s.r.l.

Via R. Gessi, 28 - Milano

EBS Mexico

Correspondent for France: Catherine du Villard

Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena

14

Cotril

Elgon

P.R. & Promotion: +39 / 02 4239443

46/48

Cosmoprof Asean Bangkok

Direttore responsabile: Giuseppe Tirabasso Direttore editoriale: Claudia Stagno

16-17

Fanola

36-37

Hair Co.

26-27

Helen Seward

Cover - 7

HSA

57

Inebrya

32-33

ING

24-25

Intercharm Ukraine

49

MCB Paris

67

Maxima

41

Nouvelle 54-55

Products and Appliances for Hairdressers 63 / 72

Stampa: Formagrafica - Faenza Group, Carpi (MO) Grafica: Roberto Cimarosa per MTE Edizioni - Milano

Parlux

65

Pettenon

31

Pool Service

22-23

Previa

12-13

Salon International Sensus

Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.

Tecnoelettra

43

3

The Kirschner Group Vitality’s

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28-29

5 II-1

intervie w

HAIRDRYERS WITH INNOVATION AND QUALITY: THE CONSTANTS OF TECNOELETTRA Interview with Gilberto Fava, CEO, Tecnoelettra

limiting resources, energy, the reduction of waste as much as possible in every phase of the production process.

EXPORT MAGAZINE: Tecnoelettra is a company that is very attentive to the environment. How is this attention shown through your articles?

GILBERTO FAVA: In the field of hairdryers, as in any other technological sector, innovation is at the basis of progress.

For our type of product, progress is developed along three lines: weight, power and design. We cannot speak of progress if we do not obtain the maximum if each of these three factors. These objectives always underlie any activity in the R & D sector of our company.

Tecnoelettra continues its innovation at the service of the hairdresser always with the maximum respect for the environment, presenting at Cosmoprof 2020 a new product with a patented accessory with the capacity of increasing performances without minimally impacting the energy consumption. Therefore, low consumption, maximum performance and therefore an economic saving for the hairdresser. We are proud of having created a hairdryer that is the ally both of the hairdresser and of the environment.

Therefore, a reduction of the consumption of time working and of energy without any impact at all on the performances, with a consequent and obvious economic saving by the final user. Tecnoelettra has always been committed to respecting the environment, doing its best by investing in research into evolved technologies and advanced solutions aimed at saving and

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EM: Does your specialization in creating professional hairdryers allow you to offer products that are really innovative?

GF: We like to repeat, because in our company the tangible result is the wide range of solutions that we offer, made up of increasingly innovative products both from the point of view of components and style. Each product perfectly reflects our philosophy oriented to innovation, beauty care and the love for our work which has lasted for over 30 years. The demand and need for quality of the product that is necessary and suitable for an increasingly competitive market are growing all the time and it is for this reason that our production system is continually updated.

At Tecnoelettra, innovation is not limited to the technical and production field, but exists in every sector of the company,

obviously with particular attention for the sector of prototypes and testing.

For us, sensitivity and attention to innovation are the key of competitiveness.

EM: Which new products will you be presenting at the next Cosmoprof in Bologna?

GF: We will be presenting a hairdryer for the professional segment with a patented accessory that allows obtaining a product with performances that definitely give improvements in terms of economic and time saving, while keeping the consumption of energy unchanged. The innovation of this product consists precisely of the ability to increase performances without minimally impacting on the consumption of energy.

Therefore, low consumption, maximum performance and therefore economic saving for the hairdresser. We are proud of having created a hairdryer that is an ally for the hairdresser and for the environment.

We asked Daniele Focante, HEAD OF SALES, Tecnoelettra, of the trend on export markets EM: How important is your presence on foreign markets and what are the aspects that are particularly appreciated?

Daniele Focante: I would say fundamental.

The strong connotation of Italianness linked to the country of origin and the drive of innovation by the new management have led and are leading Tecnoelettra towards a process of globalization, increasingly spreading our brand internationally.

The aspects that make our product appreciated are the reliability and safety of what we create and make. These characteristics are translated into a very long life cycle of the product and putting on to the market only and exclusively products which have obtained all the certifications necessary to be considered reliable and safe.

Tecnoelettra is a company that has lasted more than 30 years.

2020 COSMOPROF INDIA MUMBAI

29 – 31 OCTOBER 29 – 31 OCTOBER

2020 Sales Office Asia Pacific COSMOPROF INDIA Informa Markets India Pvt. Ltd Mumbai, India MUMBAI P +91 22 6172 7510

cosmoprofindia.com

F +91 22 6172 7273 cosmoprof-india@informa.com

Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok

Sales Office Asia Pacific Informa Markets India Pvt. Ltd Mumbai, India P +91 22 6172 7510

Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a.

Milan, Italy

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok

HALLS 2 & 3, BOMBAY EXHIBITION CENTRE (BEC) GOREGAON, MUMBAI HALLS 2 & 3, Organised by Marketing and Promotion BOMBAY BolognaFiere Cosmoprof S.p.a. EXHIBITION Milan, Italy P +39 02 796 420CENTRE (BEC) F +39 02 795 036 info@cosmoprof.it GOREGAON, MUMBAI Marketing and Promotion BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420

Organised by

NEW DATES! NEW DATES!

KERATIN MULTILEVEL TECHNOLOGY

INSTANT HAIR FIBRE REGENERATION, FOR STRONG, RESISTANT AND EXTRAORDINARILY BRIGHT HAIR REHUB+ SPECIALIST is the new powerful and professional treatment for the instant repair of damaged hair, with a strengthening and regenerating action and an immediately visible and lasting result.

Discover more on www.helenseward.it

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REHUB+ SPECIALIST KERATIN MULTILEVEL TECHNOLOGY New strength and beauty for damaged hair

Sun, sea, wind, excessive and incorrect use of hair dryers and straighteners and chemical treatments can cause alterations in the structure of the hair, making it dull and dry, weak and with split ends.

Helen Seward launches the solution:

step n.

REHUB+ SPECIALIST is born, the efficient, professional treatment for the instant repair of damaged hair, which offers a fortifying and regenerating action. In just 3 steps, REHUB+ Specialist allows targeted and immediate action on damaged hair, with deep

2

REGENERATING TREATMENT Split ends sealer regenerating treatment. Seals the cuticle and split ends with a long-lasting smoothing action. Offers buoyancy and extreme softness without weighing down the hair, restoring the damaged hair fibre to its healthy condition.

step n.

regeneration through the formation of new internal bonds, transforming the quality and appearance of the hair by sealing the cuticle and split ends, restoring body and integrity for stronger looking hair that’s resistant to breakage and exceptionally soft and shiny.

step n.

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FINISHER OIL Thermo-protective perfectioner oil.

Featuring an anti-frizz action, it offers a special and unique velvety finish, extraordinarily highlighting the hair’s shine.

1

REBUILDING FILLER Instant anti-breakage reconstruction filler.

Penetrates the hair fibre and strengthens it, generating new multiple bonds.

Repairs damaged hair, restoring body and the resistance of healthy hair.

The high performance of the formulas is based on powerful, natural active ingredients that act in progressive combination with Keratins and Argan Oil.

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Discover REHUB+ Specialist, watch out the video.

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REHUB+ SPECIALIST acts on different levels:

1 2 3

Instantly generates new multiple bonds within the hair fibre, performing an anti-breakage action and repairing the fibre from the inside, fortifying it and restoring body.

Performs an external smoothing and long-lasting sealing action on the cuticle and split ends, restoring the hair’s original structure.

With a thermo-protective, anti-frizz action and velvety finishing effect, it enhances the shine of the regenerated hair.

More info: www.helenseward.it

Helen Seward Milano

9 www.exportmagazine.net

helenseward_official

events

THE PARTNERSHIP BETWEEN DESIO AND SIGHTSAVERS ITALIA ONLUS CONTINUES For the second consecutive year, Desio has decided to support Sightsavers Italia Onlus, allowing to save sight and transform lives of tens of thousands of people in the poorest countries of the world.

Sightsavers is an international organization that since 1950 has been fighting avoidable blindness in over 30 developing countries through prevention and treatment of eye diseases: diseases from which in 75% of cases it is possible to be saved, even just with a medicine or a straightforward operation.

Eyes, sight and colors are at the heart of the work of Desio, the leading brand in the sector of colored contact lenses, concretely committed since its existence to solidarity projects in aid of the disadvantaged.

This is why Desio has decided to participate as a key player in Sightsavers’ mission: so that everyone, even those who live in remote and neglected places, can be saved from a future of darkness and isolation and live a life full of hope, light and color.

In the first year of partnership, Desio had already donated enough to distribute to more than 176,000 people the treatments against trachoma, a terrible infection that, if left untreated, eventually leads to blindness through a slow and painful agony.

A vital support that does not only have an extraordinary impact on the future of beneficiaries and of their families, but also significantly contributes to the great initiative that aims to eliminate this disease forever.

And the great generosity of this company does not end there.

Desio has in fact decided to renew its commitment alongside Sightsavers Italia Onlus in the fight against avoidable blindness: in this second year of collaboration, thanks to its precious support, it will be possible to cure tens of thousands of people with trachoma, to perform hundreds of cataract operations, to distribute thousands of pairs of glasses to children and adults who need them, to carry out eye visits and much more.

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Sightsavers CEO Caroline Harper said: “We are delighted to receive such a support to our eye health work, as this area is in real need of increased funding. 75% of sight loss can be cured or prevented, so it’s an area where donors can have a very real impact.

Sightsavers can only help some of the most disadvantaged people in the world if supporters like Desio partner with us, so we are very grateful.”

“We are very happy to have contributed to the health and happiness of these unfortunate people.

Our mission and contribution are also possible thanks to our customers, who continue to believe in our product and therefore allow us to be able to donate a part of our profits to these beautiful projects.

Being able to be helpful to those in need and seeing the healthy and smiling eyes of these children is very rewarding and warms the heart”, explains Tereza Uhrova, the CEO of Qualimed. A full commitment to save sight: because Desio has at heart the eyes of all the people in the world.

2020 COSMOPROF ASIA HONG KONG

11 – 13 NOVEMBER 10 – 12 NOVEMBER ASIAWORLD-EXPO HONG KONG CONVENTION & EXHIBITION CENTRE

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok

Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 / F +39 02 795 036 international@cosmoprof.it

cosmoprof-asia.com

Sales Office Asia Pacific Informa Markets, Hong Kong P +852 2827 6211 F +852 2827 7831 cosmoprofasia-hk@informa.com

Marketing and Promotion BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

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Organiser – Cosmoprof Asia Ltd

2020 COSMOPROF CBE ASEAN BANGKOK A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok cosmoprofcbeasean.com

17 – 19 SEPTEMBER

Sales Office Asia Pacific Informa Markets, Hong Kong P +852 2827 6211 F +852 3749 7310 ccasales-hk@informa.com

Sales Office Thailand, Asean Informa Markets, Thailand P +662 036 0500 ext 222 F +662 036 0588 / +662 036 0599 ccasales-th@informa.com

IMPACT EXHIBITION AND CONVENTION CENTER

Sales Office Europe, Africa, Middle East, The Americas BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 F +39 02 795 036 international@cosmoprof.it

Marketing and Promotion BolognaFiere Cosmoprof S.p.a.

Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

THE GATEWAY TO SOUTH EAST ASIA’S BEAUTY MARKETS Organised by

2nd Exhibition for Cosmetics, Beauty, Hair

Home Care, Private Label, Packaging, Ingredients

ICC - Istanbul Congress Center - Taksim, Istanbul - Turkey

www.beauty-istanbul.com Tel: +90 212 2229060

|

+90 533 4843030

|

info@beauty-istanbul.com

Organizer

Hair by Marco Girotti | Photography by Andrew O’Toole | Products by ElgonŽ

gener ing uniqueness

I|BLONDE

Welcome to a new era of blonde by Elgon.

I|Blonde, a range of next-generation bleaching products, with upgraded formulas and ingredients.

For Insta-worthy blondes!

SUPER 9

Extra-powerful bleach.

Boosted lightening actives.

Lifts up to 9 levels on natural hair.

Time-Speed effect: up to 5 levels in 30 minutes.

FREEHAND Ultra-compact clay bleaching powder.

Maximum creativity for all free-hand techniques.

Lifts up to 7 tones.

Create ultra-light, platinum blondes or more natural, dynamic looks, whilst respecting the hair thanks to the exclusive AC Oil Complex and algae extracts with protective and restorative action.

Discover the I|Blonde techniques with ElgĐž Educ iĐž and offer new services for beautiful, perfect blondes in your salon.

@elgonofficial www.elgoncosmetic.com

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ELGON, COMMITTED TO EXCELLENCE Elgon is the premium brand of Pidielle SpA, the company founded in Milan in 1970 by Domenico Caimano, that since the very beginning has always worked with professional hairdressers from all over

the world to help them deliver uniqueness to their clients.

In its 50th year of activity, thanks to the dedication of the Caimano family over three generations, Elgon stays true to its original aim: to make a personalised and premium

quality professional hairdressing service available to everyone.

Despite a worldwide presence in over 90 countries, Elgon remains 100% made in Italy and is proud to leverage its strong R&D expertise and international education program.

Excellence, at all times Elgon is a brand that strives to achieve excellence at all levels.

Elgon has always been committed to the highest quality standards, throughout the whole innovation and production process.

Sealing its commitment to quality, Elgon holds a number of independent certifications, including UNI EN ISO 2015.

Quality Management System; 22716:2008 GMP (Good Manufacturing Practices) and Halal certification for all Imagea Elgon Green products.

Moreover, the brand can boast longstanding engagement in Corporate Social Responsibility activities.

From small gestures to key decisions, Elgon is committed to providing a serene working environment to all employees, with plenty of training and development opportunities, as well as promoting sustainability practices throughout its supply chain.

As of May 2020, for example, the Head Office and productive units in the province on Milan will be entirely powered through solar energy provided by over 600 photovoltaic panels.

Last but not least, Elgon has been actively collaborating with COOPI over the past 10 years.

COOPI is a secular and independent humanitarian organisation that runs development projects through the valorisation of women, work and local communities, of which Elgon has been a loyal sponsor.

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Over the lockdown and onto the reopening COVID-19 has hit Italy particularly hard, as well as many countries where Elgon has a strong trading presence. Serena Caimano, CEO of Pidielle, has immediately reacted to the outbreak with rationality, optimism, and empathy. ‘First of all, as soon as the initial news started and as soon as the authorities communicated the first safety measures, the company reacted to put the health of employees and clients to the forefront.’ declares Serena Caimano. The company immediately suspended all the events, education courses, business meetings that it had planned – but only temporarily. ‘I am an optimist, and I am confident that we will go back to our work, and our clients will go back to their salons picking up from where they left off. I am convinced that feeling beautiful and taking care of oneself, are priorities that we will never give up on.” continues Serena Caimano. Expressing genuine sympathy to the numerous people that are currently undergoing a moment of distress, private or professional, the company has not been standing still.

Elgon has continued to operate promoting smart working practices, where possible, and has implemented from the very start the strictest safety policies for all the employees operating from the Head Office and the productive units, in compliance with the most severe government guidelines. In this way, and in spite of all difficulties, Elgon has managed to continue offering its partners and clients a number of innovative solutions: from the new CONNECT by Elgon online education program, which was planned for 2021 but was brought forward to immediately allow easy access to educational contents from remote, to the production of the highly effective Elgon Sanitizing Gel for hands, to the launch of new products and services which will allow salons to maximize their working time through express color services and haircare rituals.

Safety and speed: the keys for the reopening At the reopening, salons will need to meet their clients with new welcoming rituals focused on hygiene and safety.

For all its clients, Elgon has developed a new no rinse Sanitizing Gel with instant efficacy, ensured by the high percentage of alcohol contained in the formula, 75%.

Moisturizing glycerin and soothing chamomile have also been added to make this product into a means of hygiene, as well as a little treat for hands that is both caring and reassuring.

Elgon Sanitizing Gel is available in a practical salon format with dispenser (500ml) and a retail size (100ml).

At the reopening, another big focus will be on reorganizing spaces, working patterns and practices, to maximize

the salons’ turnover, whilst implementing new protocols for the safety and comfort of both those who stand behind and in the chair.

Express color and decoloration services like Elgon 10MIN color and Elgon I|Blonde Super 9 bleach provide a concrete support to hairdressers facing these new challenges.

Elgon 10MIN is the permanent color range that guarantees maximum white hair coverage in the shortest time: the special polymer contained in the formula allows the color to penetrate into the hair faster, reducing the time for a full color service by 70%.

Elgon I|Blonde Super 9, on the other hand, is the extra-powerful bleaching powder that lifts up to 9 levels on natural hair.

Thanks to its boosted lightening actives, Super 9 provides a time-speed effect, lifting up to 5 levels in only 30 minutes.

Find out more at www.elgoncosmetic.com and @elgonofficial 19 www.exportmagazine.net

events

COSMOPROF WORLDWIDE BOLOGNA POSTPONES THE 53rd EDITION TO 2021 Presents an exclusive digital format, a new way of doing business for the beauty sector in the next months

The 53rd edition of Cosmoprof Worldwide Bologna, the reference event for the global cosmetic industry, will take place in Spring 2021.

“The current economic scenario and COVID19 emergency all over the world require us to postpone Cosmoprof to next year. It has been a tough decision, but our main goal now is safeguarding exhibitors and operators, allowing them to present to the market at their best and obtain the most efficient results.

We will soon communicate the new dates,” - says Gianpiero Calzolari, President of BolognaFiere Group.

“In the meanwhile, Cosmoprof will not stop. Our goal is the revival of the cosmetic sector and, in the coming months, we will maximize our skills to facilitate the natural connection between producers and buyers, and thus give new lifeblood to the sector.”

As one of the new projects aimed at helping the recovery of business relationships,from 4 to 10 June Cosmoprof Worldwide Bologna will present WeCosmoprof, a digital format, organized with the support of the Italian Ministry of Foreign Affairs

and International Cooperation and ITA - Italian Trade Agency, and in collaboration with Cosmetica Italia – Personal Care Association.

“WeCosmoprof is our concrete contribution to the restart of economic activities for exhibitors and operators in our community – says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. - Cosmoprof has been a connection provider for over 50 years, a business facilitator all over the world, and it has based its uniqueness on the importance of physical networking between supply and demand.

In a scenario imposing limits on displacements and physical interactions, our role requires us to offer alternative opportunities for business relationships in the sector.

WeCosmoprof was born in the hope of meeting again in 2021 at the 53rd edition of Cosmoprof Worldwide Bologna, to face together the new opportunities and future scenarios”.

WeCosmoprofwill be available to exhibitors, buyers, distributors, and retailers from the Cosmoprof community. Thanks to the digital

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technologies and services that Cosmoprof has been making available to companies and operators attending the fair for years to encourage networking and the development of new projects, WeCosmoprof will offer a three-dimensional experience that is currently unprecedented for the exhibition sector.

The core will be the networking between companies and operators, with the match-making services of the Cosmoprof My Match software, a consolidated tool for business relations of Cosmoprof Worldwide Bologna.

Exclusive virtual rooms will be available to exhibitors and buyers, where they can have a preview of new products and services, deepen opportunities for further developments in the relevant markets, and negotiate orders and contracts.

In addition to the match-making platform for B2B activities, CosmoTalks Virtual Series will offer a detailed update of the market evolution with 30 webinars.

Cosmo Virtual Stage will present

events

training sessions, focused on new consumers habits and trends, on efficient communication strategies, and the best opportunities for hospitality tourism, SPA, and wellness.

The professional channel will be provided with new suggestions and useful information thanks to #dontstopbeauty, published on Cosmoprof website and social accounts with posts and live demos for hairstylists, beauticians, and nail artists wishing to reopen their stores with a brand-new approach.

Exhibitors of Cosmoprof Worldwide Bologna can choose to have visibility on channels, WeCosmoprof and #dontstopbeauty, with live demos of new products and projects.

During WeCosmoprof, subscribers of the Cosmoprof website will be able to access all the latest news of more than 3,000 exhibitors, as well as to an exclusive digital catalogue with over 800 Italian exhibiting companies, with particular attention to the products presented for the first time on the

market. The digital inventory will be available in Italian, English, French, Chinese, Arabic, and Portuguese, thanks to the “Beauty Made in Italy” project, supported by the Ministry of Foreign Affairs and International Cooperation and ITA - Agency.

“In recent months, many entrepreneurial realities in our country are experiencing serious difficulties due to the spread all over the world of COVID19 – says Gianpiero Calzolari. - With the Ministry of Foreign Affairs and International Cooperation, with ITA and with Cosmetica Italia, we are at the forefront to make our contribution to the rebirth of the Made in Italy beauty industry”.

“Helping our country for its recovery means interpreting the evolution of post-COVID consumption trends.

We will probably face a “new normal” phase, with a growing digital transformation - says Carlo Ferro, President of ITA – Italian Trade Agency. - As ITA, we are committed to strengthening our activities and support to the national trade shows focusing on key international markets.

Among the emergency measures, I can mention the free export services for companies with up to 100 employees, compensation for companies not participating in trade shows around the world, the financing of participation in Italian missions in events abroad for the next 18 months. Furthermore, we aim to create virtual exhibitions, as a support to real events, which can last 365 days a year. Meanwhile, we continue the collaboration with Cosmoprof and Cosmetica Italia, through a series of initiatives involving our offices, such

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as the study of international digital marketing campaigns for the promotion of WeCosmoprof. Our aim is facilitating the revamping of Made in Italy: everyone in the world loves Italy, aspires to its style and appreciate its charming combination of history, culture, and geographical territory.”

“The evolution of COVID19 not only in Italy, but throughout the world, will be decisive for assessing the economic repercussions of this emergency, and it will surely have an impact on all industrial sectors, including cosmetics.

What we are facing - says Renato Ancorotti, President of Cosmetica Italia - is a challenge, but it is also an opportunity to show how strong and brave we can be. WeCosmoprof is our answer to this circumstance.

BolognaFiere Group, institutions, and trade associations are even more united, with a sense of responsibility, to give companies concrete resources and tools for the development of their business”.

WeCosmoprof will be promoted in key markets in Europe, Asia, and the Americas, with specific campaigns on Cosmoprof communication channels, as well as with exclusive content created by media partners and trend agencies. Furthermore, webinars will be scheduled in Angola, Brazil, Chile, France, India, Great Britain, Korea, Morocco, Russia, Turkey, and United States, with the support of the Ministry of Foreign Affairs and International Cooperation and ITA - Italian Trade Agency, as a reaction to the COVID19 emergency.

For further information, www.cosmoprof.com

MADE IN ITALY

Hair: Hooker & Young Art Team Photography: Michael Young

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LONDON EXCEL LONDON 10-12 OCTOBER 2020

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Carla Bergamaschi is the new Inebrya Global Artistic Team Director The brand specialized in professional haircare products entrusts the new corporate image and collections to the skilled hands of an undisputed professional

Inebrya has a new Artistic Director whose name is Carla Bergamaschi.

For the hair stylists, this name is synonymous with experience and talent, as Ms. Bergamaschi has an international career in professional haircare and has collaborated with the great names of the Italian fashion system, from Giorgio Armani and Valentino to Ferrè and Antonio Marras. She started in the 1960s with a hair salon in Modena and it was curiosity that took her first to London to the Vidal Sassoon Academy and then on to the international catwalks. The endeavour to bring something new and fashionable to the demanding customers of the Emilian city pushed the stylist to keep on training. Her overwhelming passion for this job led her to achieve increasingly higher goals. Vidal Sassoon, the creator of the Bauhaus-inspired geometric style, provided her with a solid rigorous base that Carla never abandoned, so much so that it still defines her style - a cut

by Carla is unique, her golden hands transform all heads into a masterpiece.

After consolidating her basic training,

she focused on fashion in the 1980s and attended the catwalks of the most famous designers in Europe and overseas as far as Japan with a tour where she represented the Italian fashion abroad. In the 1990s, she founded and guided work groups tirelessly training young new professionals. At the same time, she worked with major haircare companies and, in her own town – where she became a point of reference for the industry -, she collaborated with the Pavarotti International association for “Pavarotti & Friends”, an international event organized by the Maestro to collect funds for charitable causes.

She is now joining the Inebrya Artistic Team as Global Artistic Team Director: the late 2019 new corporate image and Blondesse collection already bear her signature. In addition to the collections, this year the artist will also supervise the Inebrya training activities and events.

After celebrating its 20th anniversary, in 2020 Inebrya is ready to introduce new products in line with its philosophy and to promote the Italian style on the international market. “We are ready.

Inebrya is not just a range of highlyperforming products, it is also a brand strongly loved by clients from over 60 markets worldwide,” explains Marketing Manager Elisa Zanca. “This is why our partners are asking for more: more fashion, inspiration, knowledge and training. They see our potential and want to have more tools available to grow and innovate. This year, we have decided to invest highly in training and in the collection by setting up a new team headed by an internationally-renowned professional - Carla Bergamaschi.”

“I am very proud of being part of this young, positive brand that is strongly determined to grow – explains Carla Bergamaschi. I believe in continuous training as ours is not just a job, but a craft that must be stimulated day after day with practice, creativity and training.

My greatest passion now is that of passing on this craft. Together with the technical and style team and with the Global Brand Ambassadors, we are already working on the new collections by studying new cutting and colouring techniques to share with those from all over the world who choose Inebrya on a daily basis.”

Credits_Hair Stylist: Artistic Team Inebrya - Photo: Filippo Fortis

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Company subject to management and coordination by AGF88 Holding S.r.l.

servicing beauty industry since 1946

A G R O U P C O M PA N Y O F

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CREDITS -

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Pettenon Cosmetics S.p.A. figurehead Arturo Pegorin passes away at 95 He had been in the world of professional hair care since 1946, when he started working at a company that was then known as Morgana alongside its founder, Mario Pettenon.

Since 1988 he had been at the helm of the business with his sons Gianni and Federico, now the President and CEO respectively

Arturo Pegorin passed away during the night. His sons Gianni and Federico Pegorin are the owners of Pettenon Cosmetics S.p.A., a company that is overseen and managed by Agf88 Holding.

Arturo Pegorin was renowned at the company for his forward-thinking approach.

The sad news has filled everyone who knew him with a profound sense of loss.

He had his own little area in the company where he would spend a few hours every day working on simple activities with a number of members of staff.

He was always exceptionally eager to work and be alongside his sons, even when health issues made it harder for him.

He came from a humble background and grew up in Tombolo.

He started helping his family by doing agricultural work in the fields at the age of 11.

He carried on lending a hand until 1941, when he found a job in San Martino di Lupari with a chemical company that made surface cleaning products.

In 1946 he moved to Morgana and became the most trusted member of staff of the company founder Mario Pettenon, who was not only a businessman but also a philanthropist and an art lover.

In the early days the two of them ran the company (which later became Pettenon Cosmetics) by themselves.

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Arturo Pegorin had never studied chemistry but he loved learning new things and did so endlessly.

With the aid of consultants who helped the company to develop recipes, he would pick up the basics of the theory and in the subsequent days he would make the products.

The pair started out making lipstick, nail polish, face powder and fragrances, before switching the core business to professional products for hairdressers.

Arturo dedicated his life to the field from then on, even after he reached retirement age in 1982: he carried on working as a consultant for the company until its owner died on 21 February 1988.

Mario Pettenon held the most devoted member of his team in great esteem and in his will he left the company to Arturo Pegorin and his sons Gianni and Federico, who are still at the helm of the business today.

“Today everyone at Pettenon Cosmetics is joining me and my brother as we remember our father,” states the company president Gianni Pegorin.

“He loved spending time with people, he knew almost all of the members of staff and he would greet them with a smile.

The company was his second home: after all, he spent almost 75 years making cosmetic products.”

When Arturo took the reins of the company in 1988, it had a turnover of 400 million lire, eight members of staff and it exported to the Middle East and America.

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Arturo Pegorin, with his sons Gianni and Federico Pegorin

It was soon transformed from a small artisan firm into a big industrial player and its number of successful ventures began to increase exponentially.

On 13 December 1998, the Padua Chamber of Commerce, Industry, Artisanship and Agriculture presented Arturo with a Gold Medal for “Dedication to Work and Economic Progress”.

During the Italian Republic Day celebrations on 2 June 2017, he was knighted and made a member of the Order of Merit of the Italian Republic.

“Our father was an outstanding example of the distinguishing values of our company, first and foremost among which are a forward-thinking approach and passion for excellence,” adds CEO Federico Pegorin.

“Until a year ago, whenever someone asked him about the secret to his long life, he would reply ‘Hard work!

I’ve never stopped and I’m still going in my old age. I keep busy.

In addition, do a bit of exercise every day and read a newspaper in the evening before you go to bed.’”

In addition to his fondness for cosmetic science and tireless devotion to his work, Arturo Pegorin was always renowned for his great generosity and ceaseless efforts to help other people, which made him the epitome of an approach to business that has now sadly fallen by the wayside.

He was a philanthropist and a cultivated figure who was constantly involved in cultural and artistic

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initiatives, which shows that real passion knows no boundaries, at any age.

Arturo learned to love art thanks to Mario Pettenon, who organized exhibitions and brought great artists to San Martino di Lupari to display their works in the cathedral.

After Mario Pettenon passed away, Arturo tried to carry on organizing the shows but they required significant financial resources, which he did not have back in the 1990s.

Later, thanks to the economic development of the company, he was able to play a leading role in the local art scene again.

He contributed to the restoration of a 15th century Madonna in San Martino di Lupari cathedral, as well as the bell tower and the frescoes in the chapel, not to mention the cleaning of the mosaics throughout the church.

Arturo and his sons were always on the front line in social initiatives.

He provided tangible support in the Congo by sending a number of pallets full of shampoo and shower gel every year.

He also made monthly contributions to his local Caritas organization and supported a number of non-profit associations, including “I Bambini delle Fate”, “Città della Speranza”, the “Polis” Group, “Caritas” in San Martino di Lupari and “Cottolengo” in Padua.

copywrite 2020 Pettenon Cosmetics S.p.A.

SHAPE YOUR BEAUTY

Since ancient times Earthy elements mixed with Water has allowed humankind to CREATE SHAPES. With the same ingredients Fanola No More shapes your beauty.

Thanks to the patented Technology enriched with natural Clay Fanola introduces THE STYLING MASK, a new product category where the moisturizing and disentangling properties of a mask are combined with those of a styling to get a natural and longer-lasting styling without the use of any further styling product.

www.fanola.it

COMPANY

INEBRYA SUN CARE LINE 100% vegan with Color Protection technology Just one week into Phase 2, it is still hard to get our heads around the idea of sun, swimming pools and holidays.

Everything seems so far away and uncertain, but it is precisely at times like these when it really helps to daydream about the sound of the waves and the salty sea air.

As well as driving the blues away, it can get you thinking about haircare essentials designed specifically for the summer months.

When you are relaxing in the sunshine, on the beach, by the pool or in the mountains, your hair is susceptible to all sorts of damage.

Sunshine, salt, chlorine and wind can really harm your hair. Together with frequent washing, they can cause it to lose its life and glossiness.

Dyed and processed hair is particularly liable to be damaged because its structural protein is weaker and in some cases extremely compromised.

Therefore, it breaks more easily, it is coarser and less moisturized, and it fades more easily. Inebrya has created a line that is small but can cater to all needs. It protects and preservescosmetic colour while also repairing, nourishing and moisturizing hair that is exposed to sunlight throughout the day. The Solemar line consists of three products, which all contain UV filters and Agave extract.

Sun Protection Spray is an absolute must for when you are out in the sun.

It is a leave-in conditioner that keeps cosmetic colours fresh without weighing down hair. Developed with Color Protection technology, it is perfect for shielding your locks from external aggression. It combines superior colour fading prevention with protection from sunlight. The Solemar line also features After Sun Shampoo and After Sun Mask, for unbeatable hair conditioning after you have been out in the sun.

The two products have maritime fragrances with a strong iodine scent and they nourish and restructure hair.

Thanks to its extra gentle formula, the shampoo is suitable for all hair types and it can also be used on the body.

The mask restores hair’s body, glossiness and softness without weighing it down.

The line is 100% Vegan, which is something that it has in common with all of the products launched by Inebrya recently.

NASTRITEX: AN INNOVATIVE MASK Thanks to its know-how in the creation of fabrics for make-up, NastriTex has created a special new division for masks NastriTex is a leader is providing innovative solutions and laboratory services to the world’s major cosmetic companies. In this public health emergency, NastriTex has decided to set up a new special NastriTex division,

devoted to the creation and production of reliable approved surgical masks with their tested and certified textiles, safe for the skin. With its continuing focus on the social impact of its business, NastriTex wants to contribute to the protection of health and safety with its new Italian-made product. The initial production target will be 10,000 pieces per week, but it has plans to rapidly reach the amount of 100,000 masks per week.

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echosline.official

HAIR: Stylistic Team Echosline - PHOTO: Marco Di Filippo - Š2020 Pettenon Cosmetics S.p.A. - All rights reserved

www.echosline.it

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New dates announced for Beautyworld Middle East 2020 Region’s largest beauty, hair, fragrances, and wellbeing exhibition to take place from 23-25 November 2020 at Dubai World Trade Centre

The show’s organiser Messe Frankfurt Middle East, said the new dates come after extensive feedback and consultation with the venue, exhibitors, visitors, trade partners and associations, as global governments continue to contain the spread of Covid-19.

Beautyworld Middle East 2020 was initially postponed to run in August, however the potential of ongoing international travel restrictions, along with uncertainty around the virus’ trajectory meant the summer month was too soon for the show to take place.

Elaine O’Connell, Beautyworld Middle East’s Show Director, said the vast majority of stakeholders supported the November dates, adding that plans are well underway to deliver a milestone

event toward the end of the year.

“Our first priority is to the health and safety of our exhibitors and visitors as the global beauty industry continues to navigate these challenging times,” said Mrs O’Connell.

“We’re working hard to provide our valued customers the essential tools, knowledge, and business connections in November, and we’re committed to hosting another standout show.”

Mrs O’Connell said all exhibitor contracts are still valid for Beautyworld Middle East 2020.

“The brand new Beautyworld Middle East Awards will spearhead a long list of special events this year, while Front Row, the Beauty Business Conference, Quintessence, and Nail It!

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will all return, ensuring trade buyers and beauty professionals alike are inspired, educated, informed and energised,” she said.

Beautyworld Middle East covers the six product groups of Hair, Nails, and Salon Suppliers; Cosmetics and Skincare; Personal Care and Hygiene; Machinery, Packaging, Raw Materials, and Contract Manufacturing; Fragrance Compounds and Finished Fragrances; and Natural and Organic.

The 1st Beautyworld Middle East Awards shortlisted 67 finalists out of more than 250 entries contesting 15 awards across 10 categories.

The winners will be celebrated at a dazzling, evening gala dinner event at the Ritz Carlton DIFC after the first day of Beautyworld Middle East.

The three-day Front Row returns for its 2nd year with an interactive programme of live makeup and hair demonstrations, interspersed with bold shows presenting the biggest and best trends and innovations in global beauty.

Other regular popular features back in 2020 include the 5th edition of Quintessence, an exclusive showcase of niche perfumes, the Nail It! a nail art competition, and three-day Beauty Business Conference.

More information is available at: www.beautyworldme.com

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CRAMER COLOR SYSTEM RENEWED FORMULA Whether you want to change your look, experiment with trendy colors, cover greys, or brighten up your natural locks, Kemon will make you achieve your goal.

With a rainbow of hair colors and a renewed formula the only limit to your look is your imagination

Good color is based on good science.

Women are demanding healthy & natural products for their hair and Kemon, the 100% Italian company whose brand has been on the market since 1965, continually develops new products and new formulas to meet the needs of the hair industry.

Cramer Color System, Kemon’s classic hair color line renews and offers an approach to hair care that is simple and helpful to any professionals.

Kemon’s Cramer Color System consists of a variety of vibrant, synergic nuances that offer maximum grey hair coverage and long lasting results for impeccable healthy and hydrated hair.

EXPAND YOUR COMFORT ZONE The renewed line has specifically been formulated to protect the pigments, keeping the hair colour looking fresh and beautiful for longer.

Scudo, the exclusive technology included in the formula, prevents premature oxidation of the dye. It acts as an important protective agent preventing early color fading and yellowing process while giving shine and vitality to the hair.

Formulated with coconut oil, every nuance provides safe, effective results and is very gentle on hair and scalp.

This active ingredient imparts shine and suppleness to your hair through an easy and smooth application.

Beside these ingredients, the new Cramer Color Formulation features a brand new key ingredient called Velian Complex, a patented combination of plant-based extracts fruit of a long scientific research carried out by the University of Ferrara with Vivacell Biotechnology, Germany.

The complex features Mullein, Helychrisum, Flax and Yellow Chamomile that working in synergy provide better anti-inflammatory, anti-bacterial and anti-oxidant properties than the single plants.

Cramer Color System includes: Cramer Color Permanent Hair Color is a permanent color with a creamy texture and a formulation designed to ensure safe and effective results, for the maximum protection

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of hair and scalp. It perfectly covers unwanted, stubborn gray.

Cramer Color Tone-on-Tone Hair Color gives very subtle, natural results without artificial effect.

It covers grey hair while minimizing root re-growth, extending the time between colour treatments.

This is ammonia free and has got a very delicate creamy texture.

Kemon Coloring hair color is available in a variety of intermixable shades that can be applied directly to grey hair.

PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS

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Do you stand out?

Make the most of your personality and uniqueness with Nouvelle, brand conceived and produced in Italy with a history of over 30 years and distributed in more than 80 countries worldwide. Animated by the culture of design, fashion, with advanced cosmetic research and a strong attitude to the world of art, Nouvelle satisfies the dreams of your customers. More than 15 lines of color, styling and treatment for a fascinating esperiential journey in hair salons or at home.

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Qosmedix Listed as a Validated COVID-19 Response Supplier by ThomasTM Qosmedix, along with their parent company Qosina Corp., is pleased to announce their status as a Validated COVID-19 Response Supplier of Thomasnet. com®, North America’s largest and most active network of B2B buyers and industrial/commercial suppliers.

In support of the ongoing effort to fight the COVID-19 pandemic, Thomas has created ways for government agencies, hospitals, and infrastructure groups to locate critical suppliers quickly. They also designed a volunteer system for manufacturers to respond to the call for help and developed a central Resource Hub to keep industry professionals up to date on all critical information in real-time. The powerful platform is being used as a medium to help provide easy access to suppliers of PPE, respirators, ventilators and other essentials.

Qosmedix is an ISO 9001, ISO 14001 certified global supplier to the cosmetic, skin care, spa and salon industries. Founded on the concept of maintaining hygienic practices during beauty consultations, the company has expanded to provide an array of high-quality products that offer convenience and value to its customers.

The vast inventory includes brushes, swabs, applicators, disposable spa wear, jars, bottles and more.

About Thomas: Thomas provides actionable information, data, analysis and tools that align with and support today’s industrial buying process. Its solutions include the Thomas Network at Thomasnet.com, industry’s largest and most active buyer/supplier network.

Through Thomas Marketing Services, the company provides full-service industrial marketing programs and website development.

Thomas Product Data Solutions helps manufacturers connect with design engineers through advanced CAD/BIM and data syndication services.

Thomas Industrial Data supplies sourcing and supply chain trend data to media, investors, analysts, and researchers to provide market insight and inform decision making.

Thomas WebTrax® provides opportunity intelligence on in-market buyers to help marketing and sales teams track, identify, and engage high-value prospects.

Thomas Insights delivers original content to help marketers and supply chain professionals inform their decision-making, through leading titles including Inbound Logistics®, Thomas Industry Update, Industrial Equipment News® (IEN®), and the Thomas IndexTM.

Qosmedix Expands Cinema Secrets® Collection with Products that Address Today’s Hygiene Concerns Qosmedix has responded to the imminent need for hygienic and sanitary supplies by adding two new products from the Cinema Secrets® Cleansing Collection to their expansive catalog.

The new additions include the popular Makeup Sanitizing Spray and Brush and Cleansing Shampoo. The Makeup Sanitizing Spray is available in 2 oz and 6 oz. This lab-tested spray kills germs and removes bacteria from powders, creams, and more. The Brush and Sponge Cleansing Shampoo is also available in 2 oz and 6 oz and helps maintain the quality of makeup brushes and sponges by preventing buildup of makeup, bacteria, and oil. Sari Sternschein, VP of Marketing at Qosmedix shared, “Now more

than ever it is so important that we provide products to support hygienic makeup application.

We are thrilled to be able to provide these necessary items from Cinema Secrets®, a brand that is well respected in the makeup artist community.”

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About Cinema Secrets Pro Cosmetics: Founded in Burbank, California in 1985 by professional makeup artist Maurice Stein, Cinema Secrets was created to provide pigment rich and corrective makeup products for celebrity, film and editorial artists.

Stein worked on over 200 films and television shows and had more than 4,000 commercials to his credit before his passing in 2018.

Today, the Stein family proudly continues Maurice’s legacy by developing new products and expanding its distribution channels so that every day consumers can have access to one of the world’s most trusted professional makeup brand.

To learn more, visit www.cinemasecrets.com.

We fulfill Hair & Skin dreams bringing your brand to life

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With over 30 years of expertise in hair color and care, we connect our clients with their dreams, creating beloved and successful hair and skin care brands thanks to pioneering product concepts, formulas, design and full-service partnerships. We are the partners of more than 120 brands living in 90 countries all over the world and we offer a wealth of 1000 formulas Made in Italy.

We distribute 4 own brands both in the professional market and retail: Nouvelle, Silky, Eslabondexx and Guudcure.

VISIT US AT: BEAUTYWORLD MIDDLE EAST Dubai 31 May - 2 June ¡ COSMOPACK Bologna 11 - 14 June COSMOPROF WORLDWIDE Bologna 12 - 15 June

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report

Health is the new Wealth Wellness is big business, last year the Global Wellness Summit estimated the worldwide health and wellness industry to be worth $4.2 trillion, with beauty and anti-ageing being the largest individual sector. 2020 is a year when health and wellness has taken on an even more important meaning as consumers of every generation have shifted their priorities to focus on wellbeing.

VALÉRIE KAMINOV – BIOGRAPHY Valérie Kaminov is Founder and Managing Director of the highly successful International Luxury Brand Consultancy based in London.

For over 20 years Valérie has been at the forefront of the global cosmetics industry and has worked with a vast array of luxury, premium and niche beauty brands and fragrances.

Her extensive expertise, commercial acumen and practical experience are much sought after by both iconic global brands and newly emerging talents.

Valérie’s wealth of knowledge in international growth strategies and business development is combined with an inspirational and forward-thinking approach.

Through her exceptional insight and understanding of the industry Valérie has helped brands amplify their market reach on an international scale, elevate their brand presence and improve their performance.

To her clients, she is more than a consultant, she is a trusted asset, advisor, partner and brand guardian.

Valérie ’s expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth is particularly highly valued by Private Equity Funds, multi-national organizations and financial investors.

Her advanced qualifications and her proficiency in corporate governance have made her a much-desired Board Advisor and Non-Executive Director to well-established companies and pioneering Indie brands.

Valérie is also dedicated to passing her knowledge along through a range of conferences and events.

She has been a guest speaker at the non-profit organization CEW’ Mentoring Services where leading executives offer guidance and professional development support.

As the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organizes this influential conference in Europe; it has become a key global gathering for manufacturers, brand owners and distributors to come together to discuss the opportunities and challenges facing the industry and their businesses.

For some time now the borders between beauty and wellness have been blurring, when we used to see silo markets (i.e. fitness or spa) we now have everything converging in and around wellness. Brands such as the UK’s The Organic Pharmacy were early pioneers of a “Health is Wealth” mantra, born out of a desire to create better beauty this multi-award-winning company places equal emphasis on beauty, health and skin care. “Health has always been number one for me,” Margo Marrone, Founder of The Organic Pharmacy, “and for years I have talked about the benefits of eating well, Detox and taking the right supplements.” This holistic approach is now much more mainstream as the beauty industry taps into the idea that the customer is looking for products that come with the feel-good factor. It is not just about looking good but feeling good too. This desire has developed the conventional beauty offering much further so now it can encompass the mind, body and spirit.

Trends such as Happy Cosmetics which explore how positive emotions can be triggered by the application of a cosmetic will become more every day. In 2018 Euromonitor’s research showed how the primary response on beauty was to ‘look healthy’, this was followed by ‘feeling good about yourself’ and to be ‘self-confident’.

Uncovering the wealth in wellness demonstrates the extent of its influence, its momentum is shaping every sector of the industry and remaking the world of beauty. The pursuit of healthy beauty reflects a widespread cross-generational consumer movement. It is not just those in their 20s and 30s that are embracing the trend, the over 50s market is helping to drive its popularity through a greater focus on long-term wellness.

The Generation Silver economy puts a premium on health, wealth, and nutrition. One brand that responded directly to this sector is Shiseido with the launch of PRIOR specifically designed for women aged 50 and up.

China has of course had a huge impact, as the growth of the sophisticated, well-educated Chinese consumer became the new engine of consumption and a healthy lifestyle is a high priority to this market. Their impact continues to be immense particularly as we are now seeing a rapidly developing ‘she-economy’ with women leading the wellness consumption trend. With this individual health focus comes an expectation of personalisation, like many other industries the ‘power of me’ is a driving force for today’s beauty customer – one-size-does-not fit-all.

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report

Innovating Beauty From advanced technology to game-changing ingredients, the beauty world has turned to innovation to help accelerate the growth in the wellness sector.

In the last decade, we have seen an explosion of health-focused apps and devices, a trend first started back in 2007 with the launch of Fitbit.

Today Virtual Wellness technology provides a much-desired accessibility, people want their workouts to align with the flexibility of their everyday routines and offer consistent wellness.

We look to smart watches and Oura rings to track our sleep quality, breathing apps to improve our mental clarity and mindful mediation to keep calm.

The busier and more stressful our lifestyles become the more we look to innovative research in products and ingredients to helps us.

Nature has long been a source of inspiration in the world of cosmetics and fragrance but now we are seeing how cutting-edge techniques can be used to harness the power of more than just plants.

Since the time of Cleopatra minerals have been used to improve the appearance of the skin but it is only in recent years that cosmetologists have taken a more scientific approach in how to apply them to skin problems.

Mineral cosmetics pioneer Gemology Paris has developed highly specialised technology to extract the trace elements of minerals such as iron, magnesium and copper from precious gemstones to use them as cosmetic active ingredients within their formulations.

“Minerals are essential for the health and youth of our skin.” Jean Claude Bozou, Doctor in Biology Responsable Scientifique de Gemology “They provide the trace elements which are catalysts for the main vital reactions of our cells and, through their physical properties, minerals are sources of light and heat for the skin.”

Gemology’s creator Chrystelle Lannoy has taken this inspiration further with a collection of treatments at the Gemology Flagship Spa in Paris.

These sensory designed experiences combine skin improving efficacy with emotional wellbeing and relaxation rituals using precious and semi-precious stones such as Pink Quartz, Rock Crystal and Jade.

A Healthy Beauty Aesthetic The consumer revolution goes beyond just looking for natural and organic skincare, it is about looking good, feeling good and doing good. This empowering of wellness has led to a change in perception, caring for your skin is not superficial it is healthcare.

The recent boom in CBD products is testament to the increasing crossover between beauty and the wellness industries.

Clean complexion make-up brand Be + Radiance is founded on a philosophy of offering products that actively respect the skin’s balance, promote its health and condition.

“Most cosmetic brands are focusing on hiding imperfections, masking, transforming and offering waterproof long lasting hold, but they don’t really care about the skin itself.”

Aïmara Coupet, Founder Be + Radiance, “Our Cucumber Water foundation helps the skin not only to look better but to feel better with its silicone free formula and 85% from natural ingredients.”

This ethos is attracting more and more consumers of all ages and ethnicities who are looking for this type of products but it is still a relatively small portion of the global cosmetics offer.

The traditional ‘cosmetic repair’ model has given way to a beauty approach that revolves around prevention and slowing the signs of aging by focusing on health and wellness.

Rather than trying to turn back the clock, women want proactive beauty products that can support their skin’s power and resilience, to help radiate a healthy glow.

This new attitude is driving brands to create products to maintain the skin from the inside out.

Shiseido’s Ultimune Power Infusing Concentrate uses a potent concentrate of natural extracts that actively encourage the skin’s ability to defend its ideal condition.

There is a new generation of smart skincare combining innovative technology and powerful natural ingredients to enable your complexion to be the best version of itself.

The inside-out trend with its ingestible beauty Nutricosmetics and drinks has steadily risen in popularity and continues to be an in-demand category.

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report

Whilst with our busier and more stressful lifestyles we are embracing the meaning of ‘beauty sleep’. The impact of sleep and particularly lack of it on our appearance is well-recognised.

Research has shown that during the REM stage, skin cells are able to renew at an optimal level and the crucial DNA and barrier processes activate, so getting your beauty sleep is not a cliché but is medically proven to improve our skin’s health.

The resultant demand for night-time skincare whether via traditional moisturisers or sleep-in masks is set to continue.

Holistic Hair When it comes to healthy hair a holistic approach to caring for the hair and scalp ecosystem is the primary conviction of leading haircare brand Phyto. It’s founder Patrick Alès vision focused on creating products that were formulated with the highest degree of natural ingredients to maintain a healthy scalp and reveal the real beauty of our hair.

For over 50 years this pioneering brand has been using an exclusive extraction process to ensure the highest percentage of naturalness in their formulas to achieve ‘Phytotherathrie’ or taking care of the hair through the plants. Phyto’s commitment to R&D ensures they continue to lead the way in haircare innovation and their recent launch of Phyto RE30 follows 6 years of intensive research in how to avoid greying hair. This new product is stimulating the natural pigmentation of our hair through a highly efficient peptide to postpone the appearance of white hair with a 98% natural formula. As International Training Manager Golzar Salmani-Toussi explains, “Phyto RE30 is reflective of our founding vision to combine the best science with nature and to provide new solutions to meet consumer expectations.”

Fragrance Renaissance The world of perfume has had one of the most interesting wellness makeovers as there is a new understanding of scent’s crucial role in our physical and emotional wellbeing.

New aromas are being discovered, new applications and products devised whilst new innovations are changing the way we can harness the power of scent.

The disruption in fragrances has seen a market shift from traditional luxury perfumes to an unconventional and often surprising scent.

It is reflective of the consumer desire for more individual, personal and inspiring beauty products.

One of these early disruptors is Olivier Durbano, in 2005 he created his first in a series of his «Parfums de Pierres Poèmes» collection with Cristal de Roche. His inspiration is the mythical and symbolic qualities of stones; the deep feeling of each stone is translated over time into a perfume through his collaboration with local manufacturers in Grasse.

To Durbano a fragrance is not about analytics but experiences, with each of his creations he invites us to look at them in a renewed way and to appreciate their symbolic power.

“I love the fact a fragrance is invisible and that everything is one - past, present, future, interior and exterior, physical and emotional – it melts into one connected perfume.

This alchemy goes beyond wellbeing to a sense of harmony and unity.” Olivier Durbano, Designer Olivier Durbano.

Durbano is not alone in recognising the influence of scent; 75% of the emotions we generate on a daily basis are affected by scent. Neuroscience studies have led to an increased focus on how to use scent. In travel guests can personalise the in-room aroma, workplace wellness sees the introduction of mood enhancing and productivity boosting fragrances whilst art installations exploring how an aroma can shape our perceptions are just some of an evolving exploration in the power of smell in wellness. Brands such as The Nue Co have developed functional fragrances using data insight and research into the connection between cognitive function and the olfactory system. They created the first anti-stress fragrance designed to ‘biohack’ our brains and help you reset during times of high stress. The UK’s Neom Organics Wellbeing Pod uses advances in delivery systems to humidify the perfect amount of scent for better sleep, less stress and more energy at the touch of a button. The concept of aromatherapy or using scent as a healer is centuries old, but this renewed emphasis on its power in combination with technological advances, fragrance development and neuroscience studies is leading this new wave of wellbeing applications.

What’s Next in Our Post-Pandemic World Newly aware of our fragility and the speed with which the world can change consumers reset their priorities with health coming to the top of the list. The result in the beauty industry will be far-reaching with products and services that offer real wellness benefits gaining. “Health-driven skin care is a category to watch with more topical minerals and topical CBD becoming available” Margo Maronne, The Organic Pharmacy “One of the areas that we have seen skyrocket is immune health and of course stress relief.

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report

I do believe that the wellbeing area will now be a staple in people’s lives whereas before it was perceived as an indulgence now it will be the norm.” Marrone will herself be adding to their immunity category with the launch a clinically proven immune boosting day and night kit in October 2020.

Echoing the global rise in self-care at home products China has seen an increase in simple to use home care treatments to enhance your daily routine. Consumers are spending more time online learning how to care for their skin at home.

“From social media platforms such as Facebook or YouTube, they learn from KOLs tips and tricks for self-care protocols that can be done at home,” explains Ricky Sun, AGM Parlain Co Ltd. He has also seen an increased demand in facial hygiene with Chinese consumers looking for products that have antiseptic properties.

“As a result, we have experienced a sales spike with our Yon-Ka Emulsion Pure, because of its natural antiseptic essential oils within.”

Sun also believes the Chinese consumer will get more health-conscious and actively look for products that have natural and organic ingredients.

Some brands responded quickly and launched new, highly topical products but it is also important not to dilute your brand with something that is not your area of expertise.

The M&A Pivot The impact of the pandemic goes beyond consumers and brands, it has affected the business of beauty and changed its focus too. Ariel Ohana, Founder and Co-Managing Partner of Ohana & Co, a global investment bank with a strong track record in the beauty sector, shared his insights on a post Covid-19 M&A market.

“The first consequence of the pandemic is that it now takes much longer to finalise a deal, investors are looking more carefully into their future investments and what was in demand pre Covid-19 has now pivoted, we are clearly seeing a trend towards wellness.

In general, all M&A markets are very active when business is strong. During a period of a crisis, as we have been living in, the M&A activity slows dramatically. This isn’t new as we experienced the same thing during the Gulf War, 9/11 and other geo/political crisis that have occurred around the world.

Covid-19 is another of these crisis situations and one that has affected the whole world simultaneously. It is also a very personal crisis in that it directly touches us as individuals and has changed our consumption motivation.

The result of this crisis in the M&A beauty sector is that there is a lot less interest in companies that have not been in demand during the time of the crisis or are linked to its recovery.

Globally the industry sector that is anticipated to bounce back fairly quickly is linked to the categories covering Clean, Wellness, Free-From, Organic and Natural brands; ones that the consumer associates with cures and protection particularly the ones that have an engaged digital platform.

The best of both worlds will be Clean Beauty with a strong and successful digital presence.

I foresee that the sectors that will do well for both transactions and investment are linked to health.

Any crisis that we go through has a straight influence on the most active M&A sectors, for example post 9/11 the interest was on security.

The nature of the crisis has a direct correlation on the appeal of the solutions, so now the real luxury is to be healthy and this will have a domino effect on brand interest.

The two types of brands that I would expect to recover quickly are: 1.

Clean, Natural & Wellness Brands - as this crisis was linked to our health there is a desire for products that demonstrate ‘clean’ properties and results.

This is not just about being hygienic but also about the ingredients within the formulations.

Consumers want to know what they are putting on their skin and they care about a brand’s provenance.

The ‘clean tendency is a movement that we have seen in M&As gaining in strength over the last 10 years. Now the crisis is reinforcing the demand for the sector.

2. Digital Brands – with the closure of stores brands that have demonstrated an engaged digital presence, interactive consumer platform and successful e-commerce including cross-border are now creating great interest for investors.

Prior to Covid-19 these online digital brands were not as hot as they are right now, this was mainly due to the fact they were not always profitable. The change in the retail landscape caused by the pandemic shifted the consumer to the digital domain. The brands that stepped up with their digital footprint have also raised their profile with the investment market.

In two words ‘Natural’ and ‘Digital’ are the keys to success. “ The mantra of health as wealth is here to stay, post Covid-19 it has gained even greater momentum and value at every level.

As scientific and medical research continues to analyse its impact we will see previous niche categories growing as we look for ways to boost our aesthetic, physical and mental health.

Changing priorities will result in a changed industry dynamic.

For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk.

events

in-cosmetics’ Ingredients in Action Live Demo Showcase reveals the latest new ingredients

Following the success of in-cosmetics Global’s first virtual conference in April, the world’s leading event for the beauty and personal care industry hosted another popular series of free webinars, this time revealing the industry’s hottest ingredient launches. More than 1,200 industry professionals tuned in live to watch the 30-minute online ingredient demos.

Inspired by the Innovation Zone at in-cosmetics Global, the first Ingredients in Action: Live Demo Showcase saw 14 leading suppliers display and discuss their latest ingredients during a presentation and Q&A. The full series is now available on-demand at: https://www.in-cosmetics.com/en/ landing-pages/virtual-demos/ The two-day virtual event kicked off with Margaux Caron, Global Beauty Analyst at Mintel, demonstrating the New Power of Nature. In her opening session, Caron detailed the hottest ingredients and finished end products driving three key trends: healthy nature, protective nature, and sustainable nature,also revealing that vegan claims in new beauty and personal care launches has grown globally by 44% year-on-year. She outlined the opportunities to combine nature and science for more sustainable ingredient sourcing, while delivering nutrients

that mirror the natural food source.

Dr. Fred Zülli and Dr. Franziska Wandrey of Mibelle Group came together to educate attendees on the company’s Alpine Rose Active, designed to combat senescent or ‘zombie cells related conditions. It is a purified extract of organic alpine rose leaves, which rejuvenates the skin and reduces the number of senescent fibroblasts – without damaging any healthy cells.

Jordi Ayats, Marketing Manager at ALGAKTIV revealed the new ALGAKTIV BodySKN. Helping to restore normal skin homeostasis, it is also proven to improve skin elasticity, restore skin firmness, alleviate dry skin and itching and moistures the skin. Mathias Fleury, Global Catering Manager Biotech Active at Givaudan, provided participants with an insight into the latest pillar of the company’s biotech expertise: Green biotech. He revealed two new ingredient launches: K-phyto™ [SC] Camellia and K-phyto™ [PP] GHK.The former is a powerful active obtained from Camellia phytoplacenta cells culture, ideal for dry and sensitive scalp applications as it decreases scalp skin dead cells, improves scalp moisturisation and offers soothing qualities.

The latter of the two new ingredients is ideal for use in facial toners, skincare for acne-prone skin and mattifying serums.

Other highlights on the first day included Òscar Expósito CEO, CSO and Co-founder of Vytrus Biotechshowing attendees a new biological deodorant that fits with the current clean beauty trend: Deobiome Noni, plus Dr. Florian Genrich,Senior Global Product Manager Skin Protectionat Symrise, discussing the recently launched Crinipan® PMC green - an innovative and sustainable way to control dandruff.

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Elise Romain, Technical Service Manager at Jungbunzlauer, showcased the company’sclean-label hair-styling curl balm with ERYLITE – a formulation that is free from polyquats and silicones whilst having a reduced list of ingredients.

The proven properties of ERYLITE include moisturising and nourishing, controlling and reducing unwanted frizz.

Maria J. Lopez, PhD, Marketing and Business Developer at Antalgenics, discussed different types of neurocosmetic products and introduced two new developments. Calmapsin, is a novel capsaicinoid designed to address itchy scalps. It has a calming effect on the skin. Capsisilence, addresses a sensitive scalp, reduces the activity of sensory neurons giving a calming effect and reduces inflammation.

Dr. Angela Roca, R&D Project Manager at Provital, discussed the development of a new active ingredient specifically for mature women over 60: Wonderage.

Derived from the monk fruit, the new ingredient is inspired by the secret behind the longevity of Chinese monks and originates from Provital’s mission to express individual beauty by generating positive emotions. Lucyanna Barbosa Barros, Co-founder and CEO at Bicosome, revealed the latest Bicoalgae® lines - Bicoalgae XT and Bicoalgae ω3 - which tackle the stressful conditions of modern life that impact skin health.

Highlighting skin inflammaging,she showed how Bicosome technology increases the efficacy of the microalgae extracts in the SC, epidermis, and dermis.

It works by protecting microalgae bioactives via double encapsulation, allowing them to gently penetrate the skin and deliver actives where needed allowing an increase in the skin’s biological processes.

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compan y

PARLUX: ALWAYS ON THE HAIRSTYLISTS SIDE WITH NEW SAFER AND MORE EFFECTIVE PRODUCTS Even in the post health emergency, Parlux keeps supporting hairstylists all over the world providing them with exceptional tools

Product of the year is the brand new diffuser MagicSense® along with the best hairdryer Parlux ALYON® now available in the new Night Blue color.

The health emergency is not over yet.

However, people need to go back to normal, get back to their professions and activities, yet never stopped, a phase which is very close and particularly required.

Among workers and professionals that have mostly been impacted by the state of emergency there are also the hairstylists who, distant from their clients, couldn’t express their creativity on a daily-basis.

They will once again be able to create perfect hairstyles with the help of Parlux innovative and high-tech tools and accessories once their salons are soon reopened.

Parlux MagicSense®, for example is a revolutionary diffuser featuring a modern design, ideal size and a special air hole distribution which allows the ideal combination between air flow emission and temperature by using the new system DFO (Dynamic Flow Optimizer).

The new diffuser guarantees fast and perfect blow-dry eliminating frizzy without messing up curly hair.

In addition, the 15 special fingers gently massage while providing a pleasant stimulating feeling on the scalp of the client.

Hairstylists think MagicSense® is exceptional because it makes hairdressers’ job easier by offering plenty of advantages:

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cuts blow-dry time, defines curls, offers easy malleability to waves and last, the outer bowl of this accessory is endowed with a heat-resistant system that allows operators to use it longer without getting burnt.

MagicSense® by Parlux, is equipped with a quick attachment specially designed for Parlux ALYON® and Parlux ADVANCE®.

The special universal connector is compatible for all Parlux professional hairdryers available in the catalogue (except for Parlux 3500 and Parlux 385).

This latest product is also sold in a precious limited edition kit including the best-selling professional hairdryer Parlux Alyon®, now available in the new Night Blue color, a powerful and high-tech product which is widely used in salons all over the world.

# W E A R E PA R LU X

PA R LU X . I T

The NEW MagicSense diffusor ®

combined with the Parlux ALYON hairdryer, is the ne plus ultra for perfect hairstyling and natural curling ®

SPECIAL DIFFUSER

• • • • • •

Professional K-ADVANCE PLUS ® motor Duration: 3000 hours Ideal power 2.250 Watt Air flow rate: 84 m 3 / h “Air Ionizer Tech” technology HFS - Hair Free System device

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Bigger size, ideal for faster drying 15 “finger-tip effect” of new design Universal, suitable for all Parlux hairdryers* DFO - Dynamic Flow Optimizer system which betters the flow of air and does not mess up hair while styling

* suitable for all Parlux hairdryers excluding Parlux 3500 and Parlux 385

25•26•27

OCT 2020 24th EDITION

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I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Biocosm’Ethics I-36050 Cartigliano (VI) - V.le A. De Gasperi, 16 tel. +39/0424-827347 www.nevitaly.com - e-mail: info@biocosmethics.it Brelil S.p.A. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com

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Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM S.p.A. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l.

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Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu

Farmaceutici Dott. Ciccarelli S.p.A. Via Clemente Prudenzio, 13 I-20138 Milano Tel. +39/02-58721 – fax +39/02-58072358 www.ciccarelli.it - maurizio.bignotti@ciccarelli.it

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FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com

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Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUMBO s.r.l.

Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL S.p.A. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l.

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Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l.

Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l.

Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com

HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano HSA Group S.p.A. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi INDUPLAST S.p.A. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it

Panzeri Diffusion s.r.l.

Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com PARLUX S.p.A. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l.

V.le Cavalieri del Lavoro - I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri

Industrie Pagoda s.r.l.

Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi

PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com

In Italy Haircolor s.r.l.

Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni

Pettenon Cosmetics S.p.A. – Agf88 Holding Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it

INTERNATIONAL HAIR KULTURE s.r.l.

Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www.internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l.

Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l.

Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l.

Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com KEPRO S.p.A. Via Chiese, 13 - I-2015 Desenzano (BS) tel. + 39/030-9150555 www.kepro.it - e-mail: export@kepro.it LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it LANDOLL MILANO s.r.l.

Via Soncino 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli

Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com POOL SERVICE s.r.l.

Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it Private Cosméticos Rua Natale Capelatto, 130 - Vila Pagano Valinhos - SP - Brazil 13277230 te. +55 19 99678-8518 contact@privatecosmeticos.com.br www. privatecosmeticos.com.br PUNTI DI VISTA s.r.l.

Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c.

I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - puntidivista@puntidivista.it Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA S.p.A. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com

MAESTRI ELVARES & FIGLI s.n.c.

Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri

RUDY PROFUMI s.r.l.

I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com

MAXIMA COSMETICS s.r.l.

Via Staffali, 7 I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com

Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou

MAXXelle Via Emilio Betti 2 I-62020 Belforte del Chienti (MC) tel. +39 0733 904373 - fax. +39 0733 903464 info@maxxelle.com - www.maxxelle.com

SENSUS – G & P Cosmetics s.r.l.

Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it

MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli

SPAZZOLIFICIO PIAVE S.p.A. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo

GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it

MYOSOTIS s.r.l.

Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com

G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro

NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au

TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr

HACO GmbH & Co. KG Fasanerstr. 42 - D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin

NIKA - IBECOSMETICA s.r.l.

Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it

TURATI Idrofilo S.p.A. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it info@cottonplus.it

ONETECH s.r.l.

Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859

Vagheggi S.p.A. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com

Dima Cosmetics s.r.l.

Via Annibali 31/L I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com

HARBOR S.p.A. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax +39/051-796479 www.harboritalia.it - export@harboritalia.it

Dott. Solari Cosmetics – Vertigo s.r.l.

Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com

HBS s.r.l.

Via Padre Antonio Casamassa, 87 - I-00119 Roma tel. +39/06.5652045/6 - fax +3/ 06.5652150 www.jalyd.com - pzarrella@hbssrl.com

OYSTER COSMETICS S.p.A. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it

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TECNO ELETTRA s.r.l.

Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36

WALAND s.r.l.

Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org

CTL is a fully independent italian operation, specializing in the manufacturing of professional haircare products since over forty years.

CTL, the color factory, aims to be the ideal partner for the study, development and production of hair coloring solutions for private label.

The laboratory is the beating heart of the company.

CTL is able to control all phases in the production cycle, from formulation to choice of materials, from graphics to packaging, from manufacturing to delivery of the finished product, guaranteeing maximum safety, as well as extremely high quality standards in all stages of production.

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PROFESSIONAL PROFESSIONAL HAIRCARE PRODUCTS HAIRCARE PRODUCTS MANUFACTURING MANUFACTURING IDEA

RAW MATERIALS RESEARCH AND DEVELOPMENT

IDEA

PACK SELECTION

QUALITY CONTROL

RAW MATERIALS RESEARCH AND DEVELOPMENT

TECHNICAL & REGULATION REQUIREMENTS

MARKETING PRODUCTION & ASSISTANCE BRAND, DELIVERY STYLE & DESIGN TECHNICAL & REGULATION REQUIREMENTS PACK SELECTION HAIR COLOR CREAM

QUALITY CONTROL

MARKETING ASSISTANCE BRAND, STYLE & DESIGN

PRODUCTION & DELIVERY

HAIR COLOR CREAM

CTL SpA Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 CTL SpA info@ctlspa.it - www.ctlspa.it Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 MEET US AT COSMOPROF WORLDWIDE BOLOGNA / JUNE 12-15, 2020 info@ctlspa.it - www.ctlspa.it PAD./PAV. 25 - STAND A40- B43 MEET US AT COSMOPROF WORLDWIDE BOLOGNA / JUNE 12-15, 2020

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