LAUNCH
OPEN SKY BY BYREDO CELEBRATES SUSPENDED TIME The pandemic has meant that travelling has become a thing of the past, a memory of what many did, taking it for granted that you could wake up in the morning and go to bed in a different place, town, city or even continent. We have become prisoners in our own homes, the horizon limited to places where it is essential for us to go, whether to work or to buy food for survival.
The new limited edition fragrance explores the void between departure and destination
Enlarging the radius of our movements seems a very distant feat and we have to rely on our memories, as Byredo does, to relive the excitement and anticipation of travelling somewhere different. Hopefully this suspended time will soon come to an end and we can once again savour the travel experience. The inspiration for this new limited edition fragrance was the period of immobility. In the words of Ben Gorham, Creative Director and Founder of Byredo, “Although we are stuck in one place, our memories have become particularly vivid- and what I remember most often is travelling. Beyond the physical nature of spaces, that idea of movement – of travel, of being on to road somewhere - is something that I really miss. The void that exists between one place and another is what I wanted to capture.” Open Sky is a metaphysical tribute to the travel experience: a distillation of the journey itself, full of anticipation. By exploring the void between departure and destination, and the abstract appeal of an infinite horizon, this is a fragrance that does not exist here or there - but celebrates suspended time. Through the lively pomelo veiled with hemp leaves, the electricity of the expectations is high again. A seductive undercurrent – the spiciness of black pepper, the boisé romance of Palo Santo, the inebriating appeal of vetiver - offers a transcendent dimensionality to the refreshing realm of citrus fruit. This limited edition boundless blend has been created to evoke infinite possibilities. This Eau de Parfum comes in the iconic signature Byredo 100 ml bottle.
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