SKI HARD OR GO HOME
ski magazine
MEDIAKIT 2016 PA P E R W E B & A P P
MAGAZINE TECH SPECS Format: 230 x 285 mm Number of pages: from 112 to 160 Paper: glossy art paper 90 gr. Number of issues: 5 Print run: 25.000 copies for each issue Printing: quadricolour Distribution: at newsagents all over Europe In Italy you can find it as follows: 80% North, 15% Centre, 5% South. Subscribers: about 8.200 Price: 6 euro
OUR NEXT ISSUES
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Race ski magazine can be found from newsagents 5 times in the winter season, and it comes out every 45 days. Here are the next planned issues:
RACE SKI MAGAZINE 12.000
The professional alpine skiing magazine which sets the trend in Europe This magazine offers an in-depth analysis on professional alpine skiing at all levels, from the World Cup to youth competitions. This is part of a multi-platform project, well integrated with a website and social networks, which provide up-to-date news and reviews. You will find prestigious contributors (Claudio Ravetto, Mauro Pini, Kristian Ghedina, Denise Karbon, to name a few), a top-notch editorial staff and outstanding photo coverage: the French agency Zoom is our exclusive partner in Italy. Our contributors follow a great number of races, including less relevant ones, so as to give a voice to the entire category. Attention for details and bright new graphics enrich a one-of-a-kind editorial offer.
actual subscribers
8.250
(average sold copies over five issues) subscriptions
8.250
estimated readers among subscribers:
20.000
newsagents
3.750
ADVERTISING PRICE LIST LAYOUT ON THE COVER * Development: 2 pages FLIP UP PAGE* 460 x 285 mm 6.000 euro
1
1
COVER
2 HALF UPTURNED PAGES * 460 x 285 mm 7.000 euro
COVER
1
1
1/2
1
1
I
I 1/2
1/2
INSIDE FRONT COVER 230 x 285 mm 6.000 euro
II
INSIDE BACK COVER 460 x 285 mm 7.500 euro
III
INSIDE FRONT COVER + PAGE I* 230 x 285 mm 4.500 euro
II
I
BACK COVER 230 x 285 mm 7.500 euro
IV
1/2
INSIDE SPACES DOUBLE INSIDE PAGES 460 x 285 mm 5.000 euro
FULL PAGE 230 x 285 mm 3.000 euro
HALF PAGE, HORIZONTAL 230 x 142,5 mm 1.500 euro
HALF PAGE, VERTICAL 115 x 285 mm 1.500 euro
VERTICAL COLUMN 77 x 285 mm 1.000 euro
1/4 VERTICAL PAGE 115 x 131 mm 750 euro
2016 RESTYLING
WEB
A brand new version of the raceskimagazine.it website is online since the beginning of 2016, with an up-to-date platform on the latest web technologies, fully responsive and perfectly integrated with mobile devices and social networks.
RACESKIMAGAZINE.IT The daily coffee for alpine ski enthusiasts
Managing a website such as this is akin to the job required by a daily newspaper: there are 15 to 20 news published each day, both by our editorial staff and our correspondents. In our editorial project, the website deals with the latest news, while in-depth analysis are to be found on the magazine. Raceskimagazine.it is the essential meeting point for people loving competition skiing and it almost works like an agency for this sector, so much so that Italian and foreign daily newspapers take it as a starting point to find out what happens in this sector. This is a fast growing editorial project, an exceptional advertising tool for people wanting to reach this type of public. Contemplated time-frame: Compared time-frame: Impressions: Daily impressions: Peak of daily impressions: Individual visitors: Visited pages: Average seen pages: Average visit length: % new daily visits: Newsletter subscribers:
1 October 2014 - 30 April 2015 1 October 2013 - 30 April 2014 2.375.802 (+24,98%) about 12.000 23.100 (second week in February 2015) about 450.000 (+ 6%) 5.100.000 (+5,5 %) 3,4 (+ 1,5%) 2’38� (+ 3%) 4,72% 7.700
AD HOC SOLUTIONS
For layouts of different formats or multimedia inserts, please ask for a tailored estimate.
NEWSLETTER
You can send contents to newsletter subscribers. POA
THE OVERTAKE OF MOBILES Where are the news read? In 2011 percentages were 81% PC, 10% tablet, 9% smartphone 35%
16%
39%
PC
Tablet
Smartphone
ADVERTISING PRICE LIST
01
SKIN 2.500 x 1.000 pixel Weekly price: 400 euro Montly price: 1.500 euro
02
LEADERBORD 990 x 90 pixel Weekly price: 300 euro Monthly price: 1.250 euro
03
BIG RECTANGLE 326 x 250 pixel Weekly price: 250 euro Monthly price: 1.000 euro
04
RECTANGLE 326 x 125 pixel Weekly price: 150 euro Monthly price: 750 euro
05
IN VETRINA 150 x 80 pixel + testo Weekly price: 50 euro Monthly price: 175 euro
SMARTPHONE AND TABLET AN APP STUDIED FOR THE GENERATION OF DIGITAL NATIVES The comparison between paper and digital is a hot trend in the modern publishing industry. If, on one side, we have a laid-out, printed issue, properly crafted, we also offer a modern app, if you prefer reading on a mobile device. It is free, intuitive and wholly functional: a fast download, remote archive to read every issue even without a connection, double reading format by simply rotating your device. In four years, a good 20% of our readers opted for this solution, especially those reading abroad.
ALL DEVICES SUPPORTED
SPLASH PAGE Opening screen page of the app which is compulsorily seen. Monthly price: POA
BANNER SPONSORED-BY Banner 300x300 on the initial screen of the app Monthly price: POA
LOWER BANNER The banner can be seen at the bottom of the app Monthly price: POA
LE APP IN NUMERI Date of creation: September 2011 Systems: Apple, Android Formats: all the smartphones and tablets Individual copy price: 4.99 euro Subscription price: 19.99 euro Downloads: 24.700
SU CHE DISPOSITIVO VIENE LETTA LA RIVISTA?
OPERATIVE SYSTEM
21% ANDROID
79% IOS
DEVICE
32% SMARTPHONE
68% TABLET
ALWAYS AVAILABLE You can download individual issues on your device and read them at your leisure, even without an internet connection!
NEWS The Feed of all the news from the raceskimagazine.it website, directly in-app, without needing to open the browser.
SOCIAL NETWORKS
SOCIAL MEDIA ADS Would you like to share the contents of your company with our faithful Twitter followers, Facebook fans, or your message to appear at the beginning or end of our YouTube videos? POA
MUCH MORE THAN A MERE SOUNDING BOARD We are keen social media users, with a clear-cut criteria, and have been so right from the start. We refused to buy followers or “likes� to increase the web reputation of our magazine. No fake whatsoever. All our contacts are real people who chose to follow us on Twitter or Instagram, liked our Facebook page and subscribed to our YouTube channel. For this reason, our message always reaches a carefully selected audience. Each channel is used with a specific language, aiming to instruct our readers as to what actually lies behind our job, but also to swiftly share information and contents from third parties. It is possible to craft integrated advertising campaigns, which may well involve social activities, as well.
youtube
798.621 1.200 92.638 views
subscribers
12.600 Like
6.800 daily interactions
We use Facebook to publish photo galleries and captivating videos, to share contents on athletes and organisations, to chat with our readers and answer their questions.
views for the most successful video
3.400 Followers
73.000 tweets views per month
2.100 2.100 follower
Mulatero Editore srl via Principe Tommaso, 70 10080 - Ozegna (TO) - Italy Tel. +39 0124428051 mulatero@mulatero.it www.mulatero.it
KEEP IN TOUCH For any information on advertisements and advertising planning on our media, p lease call +39 0124 428051, or e-mail skialper@mulatero.it raceskimagazine
@raceskimagazine
@raceskimagazine
raceskimagazine