Book Dealers World Fall 2020

Book Dealers World Vol. 42 No. 3 Fall 2020

National Association of Book Entrepreneurs

IN THIS ISSUE How to Effectively Use YouTube to Market Your Books And Position Your Expertise

By Kathleen Gage How E-Books Are Changing The Publishing Industry

by Manoj Lam Kumar How to Presell Your Book With Targeted Content Marketing

By Amy Harrop When Your Book Marketing Stalls

by Harriet Hodgson The 4 Components to Building an Author Platform

by Sandra N. Peoples Simple Steps for Virtual Blog Tour Success

by Ginger Marks

Anna DeSimone. author of ‘Welcome to the Agrihood,” a Pinnacle Book Achievement Award winner, and “Housing Finance 2020,” dealing with current mortgage options for homeowners.

From The

BOOK DEALERS WORLD

Editor’s

Our 40th Year

Desk Dear Friends, When I first began NABE in 1980, I never expected to celebrate our 40th Anniversary during such trying times. Our nation is in the biggest crisis since World War II. This pandemic has spread all over the United States and the world and has changed our way of life. If it were not for technology we would all be isolated even more. Thanks to video apps we can at least get to see and talk to each other. Hopefully, there will be light at this end of this tunnel soon.

ISSN 1098-8521

NABE P.O. Box 606 Cottage Grove, OR 97424 541-942-7455 E-Mail BookDealersWorld@ bookmarketingprofits.com

Web Site BookMarketingProfits.com

Executive Director Al Galasso Associate Director Ingrid Crawford

This issue of BDW spotlights our Summer 2020 Pinnacle Book Achievement Award Winners, honoring many of our great members and their fine books. Reading is a great way to explore interesting fields, interests and adventures. See pages 22 to 25 for a list of the award winning books. Check out some of our wonderful entries and new authors today. Get away from the TV a few hours hours a day and make time for reading.

This is the first year we will not be doing actual trade shows. We have done hundreds of them and will miss meeting with our many friends and customers. But we will be doing Virtual Exhibits from the end of September to the end of October. Check out our website for more details.

National Association Of Book Entrepreneurs

BOOK DEALERS WORLD Copyright 2020. Al Galasso.

All Rights Reserved.

Published three times a year in mid January, mid-May and mid September by NABE, PO Box 606, Cottage Grove, OR 97424. One year subscription for non-NABE members: Hope the Fall brings all of us health, happiness and a chance to hear U.S. $50.00, Canada $55.00, Foreign $70.00.

BDW will not knowingly accept fraudulent or good news about the end of this virus. Stay in touch with your objectionable advertising. Articles in BDW friends and family. may not be reproduced in whole or in part without the express written permission of the publisher.

Al Galasso, NABE .

If you have not joined NABE yet, you can sign up on page 17 and check out the many money saving benefits, including Pinnacle Book Achievement Award eligibility.

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PUBLISHER’S PROFILE

Anna DeSimone, Author of “Housing Finance 2020” and “Welcome to the Agrihood” Anna DeSimone is a nationally recognized expert in housing finance and author of more than 40 professional guidebooks and over 600 articles on the topic of fair and responsible lending. In 1986 she founded Bankers Advisory, a mortgage compliance audit services company based in Lexington, Massachusetts. DeSimone’s team of attorneys and banking experts audited more than a half-million mortgage files representing all geographic areas of the nation.

Anna DeSimone Employees of banks and mortgage lending institutions throughout the nation have relied on DeSimone’s guidance for regulatory compliance and mortgage best practices.

Anna was retained by banks around the country to provide employee training based on the principles and practices outlined in her fair lending books. Over the course of 20 years, she conducted seminars to 10,000 employees of financial institutions and housing agencies. Much of the inspiration “I identified a need for consumer for Anna’s work was based on the education after studying the data feedback she received from her from thousands of mortgage applistudents, who shared their own cants who were either denied credexperiences in dealing with homeit, or offered unfavorable loan buyers. Through teaching, she terms,” says DeSimone. Her writwas able to develop a unique writing helps homebuyers understand ing style that would provide conall the aspects of the home buying sumers with sound, practical and financing process, and how to advice. get approved for a safe and secure mortgage.

Anna has served as an expert witness and provided court testimony In 1994, she was commissioned on predatory lending and mortunder a White House Executive gage fraud. Many innocent AmeriOrder commissioned to the Mortcans have been harmed by gage Bankers Association of Amerdeceptive practices, identity theft, ica to write educational handbooks and fraud in the real estate industry. to help end mortgage discriminaDeSimone’s consulting experience tion. She has authored numerous has contributed to her skills to help books and training programs for consumers learn more about their the MBA of America, Ellie Mae, housing finance options.

Fannie Mae, Freddie Mac, the Federal Reserve Bank of Boston and various trade associations.

She is the author of Housing Finance 2020—New Mortgage Programs for the New Generation of Homebuyers along with the Spanish edition, Hipoteca 2020, Silver Medalist winner of Axiom Book Awards in Personal Finance, Retirement Planning and Investing.

The 300-page book introduces a new landscape of safe and sound mortgage programs and clarifies qualifying rules. The book includes a 50-state resource directory of affordable mortgages, grants, and down payment assistance from local housing partnership agencies.

Her latest effort is Welcome to the Agrihood—Housing, Shopping, and Gardening for a Farm-to-Table Lifestyle, just released in May 2020.

A Pinnacle Book Achievement Award Winner, it drew immediate attention as the nation’s first national directory of agrihoods which are residential communities centered around a working farm. DeSimone takes readers through a virtual tour of agrihoods, and also describes ways for people to enjoy an “agrihood lifestyle” through backyard gardening or buying food from “the farmer you know.” Infographics and clear commentary explain urban agriculture initiatives, organic certification, food safety, how far food travels, and includes planting guides. The book includes a 50state directory of 2,200 farms with on-site markets, food hubs, and community-supported agriculture (CSA) programs.

DeSimone believes that if you are an aspiring author, look to your own work experience to help others. This is her personal secret to success. For more information about Anna DeSimone and her works, please visit her website at www.annadesimone.net

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Target Your Book or Product to Thousands of Bookstores, Libraries, Mail Order Firms, Online Catalogs, Educational Buyers and more at the NABE Book Showcase Exhibits • Save 90% on Trade Show Costs • Attractive Face Our Display • Professional Sales Staff • Follow Up Leads Mailed to You Here's Your Opportunity to give your book, audio/video tape or other product exposure to the book market, library field, mail order arena, media outlets, and internet book buyers at a cost you can afford. The average trade show booth now rents for $1800 and up. That doesn't include tables, carpeting, lighting, union labor, drayage service, book racks, airfare, shipping, car expenses, meals, hotel bills, etc.

You could spend more than $3500 on just one exhibit alone. By becoming a part of the NABE Book Showcase Exhibits, you can have your books on display for less than 10% of what it would cost to exhibit your books yourself.

Our NABE BOOK SHOWCASE EXHIBITS are different from any exhibiting service. Your book is displayed face-out within a special subject category, such as Health, Cooking, Children's Interest, etc. Only 50 to 100 books are displayed in each show so your book is not buried amidst thousands of titles. Then, a professional sales staff, full of enthusiasm and warmth, who also speak Spanish and French, greet potential buyers. We take time to get to know you and your book. We pass out your flyers and send you the names of all the buyers who visited us so you can follow up on potential orders.

Our NABE BOOK SHOWCASE EXHIBITS are bright, well-decorated, and colorful. We offer drawings, free gifts and giveaways to increase booth traffic. A few years ago, a publisher who had placed her book in 3 different combined exhibits in the same show, told us that after visiting the other two places, she couldn't believe all the buyers and the activity that was taking place at the NABE Booth. Authors are encouraged to make an appearance at shows if they wish. Even if you cannot attend any of the shows, you can be assured your book will be shown to all potential buyers. We are unlike any exhibiting service you have ever used. This is our 40th successful year of showcasing books, experience you can count on!

Oregon Library Assn Show Salem, Oregon April 21-24th 2021 Reach public and academic libraries from all over Oregon in this popular annual event. Expose your book not only to librarians but to hundreds of potential buyers who will see your book for the first time and then wish to purchase it for themselves or as a gift.

gggg California Book Trade Show South San Francisco, California Sept. 2021 This energetic book show draws booksellers from areas with the highest per-capita book sales in the country. Bookstore owners, large chain stores, major book distributors, and more will be attending from all over California, and Nevada as well. These stores are looking for new titles and authors and will help promote your title to their buyers. Make certain your book is displayed to this great audience!

gggg Pacific NW Booksellers Show Tacoma, Washington October 2021 Reach thousands of book stores, book distributors, wholesalers, libraries, young adult bookstores, and a wide range of book buyers from all over Oregon, Washington, Idaho and Northern California. Many of these booksellers are seeking independently published titles on a variety of different topics including children's books, fiction, non-fiction, how-to, self-help and much more. This show gets bigger every year.

gggg Washington Library Assn. Show Spokane, Washington

October 2021 Showcase your books, audios, videos and more in one of the largest library market shows of the year. You can sell direct to libraries and pocket more profits. Or, you can help your distributor sell more books with this exposure to librarians from all over Washington, Idaho and other neighboring states.

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Here's What You Receive at the N.A.B.E. BOOK SHOWCASE EXHIBITS.... g YOUR BOOK will be displayed faceout in its own special category section with a friendly, professional Tri-Lingual (Spanish, French & English) Sales Staff attending. We also showcase CDs, and DVD’s. You do not have to attend any show unless you wish to. g YOUR BOOK will be featured in our NABE BOOK SHOWCASE CATALOG, which will be passed out free to buyers at each show with your web site info. g 25 of YOUR BOOK PROMOTION FLYERS will be placed beside your book.

When a buyer expresses interest in your title, a flyer will be handed out. If additional flyers are needed, they will be xeroxed at the show. g Once you sign up, you'll receive the Free Report: How to Get The Max From A Show. It gives you tips on how to design order-pulling flyers and what to put on them, ways to attract more customers, best follow-up methods, and much more. g A SPECIAL PARTICIPANT PACKAGE will be e-mailed to you, approximately 2 weeks after the Showcase, containing the list of buyers for follow up.

They will be sent both in Adobe Reader PDF Format as well as in Ascii Text so they can be imported into any database.

Plus, you will receive a Show Report. If you prefer, the names & report can be sent by regular mail.

EXTRA BONUS When You Sign Up For 3 or More Shows FREE COPY of Al Galasso’s Success Secrets of Self-Publishers CD

What Past Exhibitors Have Said About Our Service: “Thanks for putting me in touch with the distributor you spoke with at the show. We have a deal to put copies of the novels in two Portland Costco Warehouse stores, and in the Eugene Costco.

I'll do a book signing in all three stores. If that goes well, and I'm confident that it will, there is a great opportunity to expand into other Costco stores, Wal-Mart and the big box book stores. It looks like the book show exposure paid off.

Rod Collins “You and Ingrid did a superb NABE job at the California Library Association Trade Show. We appreciated how well you displayed "Grandpa Grouper, The Fish With Glasses' and steered children¹s book buyers to us. Thank you. Grandpa Grouper sold out! It pays to join NABE and I highly recommend participating in your trade show program."

Don Arends "I just received a call from a gift store in California, whose owner told me that she saw our book at the NABE Book Showcase Exhibit. She proceeded to order every book and label in our line. This one account certainly paid for our exhibit fee, and we expect much repeat business.”

Cheryl Long, Culinary Arts, Ltd. "We consider your showing of our books at the NABE Book Showcase to be a success. So far, we've received five solid wholesale contracts and are in the process of securing some large orders.”

M. Waters, Mutual Press "Al, thanks for the leads from the last trade show.

The first five I contacted remembered my book and also taking the flyer you handed out. Four out of five already ordered for their libraries. You did a great job representing my book. I am very pleased with your service."

Joan Shih

Special Hot Books Prime Feature Section At Calif. Book Show & Washington Library Show Only $50.00 add. per show Limited Amount of space

SHOWCASE EXHIBIT FEES NABE Members One Book in 1 Exhibit: $110.00 One Book in 2 Exhibits $210.00 One Book in 3 Exhibits $300.00 Additional Titles in any Exhibit: Only $90.00 each

--------------------------------------***SPECIAL*** One Book in All Four Exhibits $370.00 --------------------------------------Non-Members $185.00 per book per show

To Get Your Book Into the NABE Showcase Exhibits P Fill out the Showcase Order Form below. Print or type legibly.

Include your remittance by check, money order or credit card.

P For each Showcase that you participate in: Send One copy of your Book plus 25 Flyers.

(We need a fresh book for each exhibit). If your book isn't ready now, you can ship it later, but please sign up as soon as possible because of limited space in the exhibits. Flyers can also be sent after you sign up.

NABE SHOWCASE ORDER AND LISTING FORM NABE P.O.Box 606 Cottage Grove, OR 97424 ____ Reserve a space for ______book(s) in the □ Place book in Hot Books at

Learn master marketing tips and the Inside Secrets of selling more books at the trade shows, in mail order, through special markets, with publicity tie-Ins, and more. Boost your bookselling profits!

Oregon Library Show California Book Show Pacific NW Book Show Washington Lib Assn Show All Four Showcases for $370.00 for NABE Members.

__Check here if your would like us to design your flyer with our new low cost Book Flyer Service. Includes typesetting and printing. Only available for NABE Members who participate in our Showcase Exhibits.

Title of Book__________________________________________________________________ Author__________________________________________________Retail Price____________ Publisher__________________________________________________________________ Address_____________________________________________________________________ City______________________________________________State_______Zip_____________ Telephone__________________E-Mail_______________________________________

Cal. Book Show. Add. $50.00

□ Place book in Hot Books at Washington Lib. Show Add. $50.00

____ Enclosed find my check or money order in the total amount of $_______ as payment in full. ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices. ____ Please charge my Visa/Mastercard Number______________________________________ Exp. Date________ Signature__________________________________ Card Verification No. ______ (Last 3 digits on back of signature panel of card)

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How to Effectively Use YouTube Be Clear on Your Purpose and to Market Your Books And Goals Position Your Expertise

By Kathleen Gage To get the most out of your efforts you need to be extremely clear on I've had a YouTube channel for the purpose of your channel. years. Until recently, I didn't have a focused theme. I was all over the You also need to optimize your place uploading videos that ad- videos with a few simple strategies dressed many topics. including the title of your video, playlist names, description and call Whatever struck my fancy, I would to action. turn on my camera or iPhone and presto! a video was created.

My focus is all about book marketing and sales. As I create content Although some of my videos re- driven videos, my focus MUST be ceived thousands of views, the ma- on the theme at hand. To do so will jority had under 100 views each. get me greater results and make it Not a good return on investment much easier for viewers to benefit for the time it takes to shoot a from the content. video and upload it.

Video Title Your title must appeal to your ideal The amount of work that goes into viewer. Create a title that is accua video with 10 views compared to rate and clearly describes what 10,000 views is the same. people will see. If your videos are part of a series, or theme, add a This supports the philosophy to common phrase to the title. plan out marketing regardless of the avenues you choose.

For example, for my book marketing videos I start the title with either YouTube is Powerful for Marketing "Book marketing" or "Book marketing strategies." This makes it much YouTube is one of the most power- easier for those interested in book ful resources for marketing and marketing to find the videos. visibility. However, as I discovered through careful analysis, it takes Playlists more, much more, than simply uploading videos.

The playlist feature keeps your videos organized in a way that they are easier to find for your viewer. A My goal with my YouTube Channel playlist is a collection of videos. and videos is to teach viewers how to market their books, sell more Viewers usually enjoy watching books and make more money in more than one video on a topic. their business. With this in mind, I Playlists allow them to do so with am adjusting my efforts to achieve ease. Playlists allow you to orgagreater results from my efforts. nize your videos into easy-to-find You will be well-served to do the sections. same.

Description The video description is an important part of getting lots of views.

Keep descriptions concise and compelling. Add in a link to your blog or website at the beginning of the description. Be sure to add in the http:// to the URL. At the end of your description, add in a CTA - call to action. For example, if you have a giveaway that is directly related to the topic of the video, add that in at the end of the description. Granted, not everyone will take you up on the free offer, but even if 10% of viewers do, this can equate to lots of new subscribers over time.

Even though YouTube 5,000-character limit for tions, you don't need to 5,000 characters. People formation fast and easy. more in most cases.

has a descripuse all want inLess is

Call to Action (CTA) As the name implies, a CTA is designed to get viewers to take a specific action. You can have a CTA in the video and in the description. Admittedly, I have not utilized the CTA in videos as effectively as possible... until now. Moving forward, I plan to add a CTA to my videos, especially those about book marketing.

Something as simple as "Remember to subscribe to this channel" can result in your viewers taking action.

A CTA in your description can increase your subscriber list size by offering a high-value gift. The bottom line is this, YouTube can be a great way to serve your market AND increase your influence. As with anything, the more strategic you are, the better.

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Reach Thousands of Book Buyers In the Publishers Preview Section of Book Dealers World and the HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE A Two For One Special Marketing Opportunity Book Dealers World Publishers Preview You receive a 1/3 page display unit, completely designed by us with your book cover photo, a 70-word description of your book, retail price, wholesale, dropship and sample costs, plus your company name, address and phone number. This ad will appear in the Winter 2021 edition of BOOK DEALERS WORLD, which will be seen by 5000 or more prospects each month.

Buyers From All Over The United States, Canada and the World Will See Your Book The PUBLISHERS PREVIEW section is designed for ease of use. Internet firms and mail order companies can request additional sales information or order directly from you. We even forward any inquiries we receive here at N.A.B.E. to you at no additional charge.

Save Yourself Time and Money!

If you rented e-mail lists of potential prospects it would cost you up to a thousand dollars to reach these top prospects not to mention all the time and work involved in securing the right lists. We do everything for you in one easy operation. 2021 marks our 41st year of publishing.

Remember That Even One Contact Made Through This Offer Could Result In Thousands of Dollars of Sales For Your Book!

Hot Books To Promote Feature Page This Special Web Page will be featured on our Web Site, promoted in quarterly e-mails to bookstores, libraries and a wide variety of Internet Book Buyers, and advertised in our bi-monthly Marketsmart Newsletter.

As a Publisher, here’s what you will get: 1. A 70-word Description of Your Book 2. A Color Cover Photo of Your Book 3. A Direct Link to Your Own Web Page or Web Site.

4. One Complete Year on Hot Books 20,000 to 25,000 visitors come to our Web Site each month. 4000 copies of our popular newsletter Marketsmart are e-mailed each issue and more than 1000 e-mails will be sent to book buyers.

Get This Complete Promotion Package a $275.00 value for just $125.00 as a NABE Member Publishers Preview Ad in BDW plus the Hot Books To Promote Feature on our Website for a Full Year.

NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM

NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS: ___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book the Hot Books To Promote Feature on the web. I've enclosed my Non-Members: a plus e-mail) by remittance plus my book, (and a JPEG of the cover $150.00 per book 70-word description of the book on a separate page. ___Please charge my Visa, MC Number or American Express.

BookTitle_________________________________ ____________________________________________________ ________________________________________

Exp. Date_____________Signature______________________________ Retail Price:_________ Sample Price:__________ Card Verification No.______ (Last 3 digits on back of signature panel of card) Website:__________________________________ Name____________________________________________ Please include a 70-word description of your book on a separate page. If you want Company_________________________________________ us to write the copy, send your book & Address__________________________________________ sales info.

City______________________State_____Zip____________ Telephone__________________Fax___________________ Final Deadline: December. 20th, 2020 E-Mail____________________________________________ See Next Page For Publishers Preview

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Mallory M. O’Connor Archway Publishing 9908 SW 52 Rd Gainesille, FL 32608 Phone: 352-466-3711 E-Mail: oconnormallm@gmail.com Web: www.malloymoconor.com

Psychic medium Epiphany Mayall lives and works in the small spiritualist community of Watoolahatchee, Florida. But when she visits her childhood home in Ohio to see her mother, Epiphany has no idea she will soon be swept into a maelstrom of corporate corruption, environmental disasters, art theft and murder.

Retail: $18.95, Sample: $18.95 ppd.

Write for wholesale quantity discounts.

Sheila Kovach Christian Faith Publishing PO Box 220 Cora, WY 82925 Phone: 307-421-5635 E-Mail: skinthewinds@gmail.com

These 40 short stories are a fictional reflection of the day to day stories that anyone can be experiencing as they walk the daily walk of life. Set in a park the author says Hello to fellow walkers, and their response is what created these very interesting stories. Haven't you ever passed someone and wondered "What's their story". Each story has a thought provoking idea or lesson.

Retail: $15.95, Sample: $15.95 ppd Write for wholesale quantity discounts.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company 919 Sonora Ct. San Dimas, CA 91773-1488 Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com Web Site: http://www.godconnectionstory.com

The Corona Virus has prompted most American believers to feel that God is telling humanity to change how it lives. But the author of this new book sees a much bigger message in the virus. He believes that it is the ego’s power that started it to discredit God and only the power of God can change our fate. Based on the author’s knowledge that he has experienced for fortyplus years. Amazing secret revealed. Results guaranteed. For your Free Report, send your e-mail today or write directly to the author.

Retail: $17.99, Sample Book $17.99 ppd.

Write for wholesale quantity discounts.

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June Norman, Austin Macauley Publishers 25 Canada Square, Canary Wharf, London, UK E14 5LQ Telephone: +44 20 7038 8212 E-Mail norman.bj2@bigpond.com Web: www.austinmacauley.com

Disgruntled businesswoman Catherine uses surrogacy as a means of financing a new career. The novel follows her journey and that of the recipient family, the McAllisters. She later faces an ethical dilemma when she learns her husband is infertile and makes a decision quickly to solve the problem.

She unknowingly meets the McAllisters and her world threatens to fall apart when the truth is revealed. The outcome is surprising.

Retail: $19.95 Sample: $19.95 ppd.

Write for wholesale quantity discounts.

Sharon Dexter 213 Forest Street, Lake Geneva. WI 53147 Phone (262) 248-4845 E-Mail sdkd1961@gmail.com Web Site www.godsfaithfulpromise.com

Would you rather be a conduit or an overflowing vessel? A conduit, something through which something flows. An overflowing vessel, something which is utterly filled to overflowing. Both can spread God's love, but I think the blessings of grace, of hope, and of love have filled me to overflowing. Being a vessel of his grace, I do not try to hold fast to his blessings. I can let them freely flow out, over, and through me, all the way to you. And I find that, as I let them flow beyond me, his blessings continue to flow and to fill me, creating an overflowing vessel of his grace.

Retail: $10.95 Sample: $10.95 ppd.

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Diamante Lavendar D&L Productions PO Box 8213 Green Bay, WI 54308 Phone: 920-288-9929 E-Mail: diamantelavendar@yahoo.com Web: http://www.diamantelavendar.com

A winner of six awards for Inspirational Fiction! Based on a true story. A book to inspire, to bring hope and healing. Written from a Christian perspective, Breaking The Silence addresses issues such as abuse, loss, grief, depression, anxiety and healing. Reviewed as "an amazing story of hope" and "moving, brilliant and inspiring". Breaking The Silence speaks of jumping the hurdles in life no matter how big they may be and of seeking and finding your destiny.

Retail: $12.99, Sample: $12.99 ppd.

Write for wholesale quantity discounts.

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Lee Dobry Christian Faith Publishing 832 Park Avenue Meadville, PA 16335 800-955-3794 E-Mail: taylor@christianfaithpublishing.com Web Site www.christianfaithpublishing.com

God for Dummies, is a book about God written for the user, not for theologians or philosophers. It lays out some basic truths about God and Jesus that God wants us to understand but too often are either over-thunk or just excused with "It's a mystery." What is the evidence that God really does exist? Is there a conflict between the creation story and the "Big Bang Theory"? What is the story of the Garden of Eden really about?. Why did Jesus have to die for us? Was Jesus really born of a virgin?

Price: $13.95 Sample: $13.95 ppd.

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Franklin Hook, MD Fall River Publishing PO Box 133 Hot Springs, SD 57747 Phone 605-745-4330 E-Mail: wf@earthlink.net Web Site ~ www.franklinhookbooks.com

You will find Hook's book is scientifically written like the doctor he is. It's well researched & documented with many recognizable authors and figures such as Edgar Cayce, America's greatest mystic. You will also be impressed by the breadth of the author's research on reincarnation, extending from the first century A.D. to the current century including the experience of Florida's Dr. Brian Weiss, a Chairman Emeritus and Psychoanalyst at Mount Sinai, Miami, Florida, Enjoy!

Retail: $9.99, Sample: $9.99 ppd.

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Richard A Pazasis Page Publishing 320 Water Street Conneaut, PA 16316 Phone: 866-315-2708 E-Mail: rap-authorconsultant@charter.net www.pagepublishing.com

It is a very focused, succinct, and easy-to-read book for those wishing to develop and perfect leadership and management skills and for employees to understand what type of leadership they should expect to help them successfully meet the mission and goals of their employer while at the same time being fulfilled in their jobs Retail: $14.95 Sample: $14.95 ppd.

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Susan Robertson Page Publishing PO Box 470 Rancho Santa Fe, CA 92067 Telephone: 405-706-3704 E-Mail: larruping@aol.com

My husband was Dale Robertson a very famous and talented actor who starred in many films. Mostly in the 1950’s. Also starred in Western Series during the golden era of the TV Western, one of the most popular genres ever produced for the small screen. One of the most popular was Tales of Wells Fargo that Dale starred in every episode. Starred in The Iron Horse, Death Valley Days. etc.

Retail: $62.95 Write for wholesale quantity discounts.

Karen Rita Rautenberg Wonderberry Press 418 E. 77th Street Apt. 2A New York, NY 10075 Phone: 917-892-1410 E-Mail: karenrita123@gmail.com Web Site www.karenritarautenberg.com In this children's novel, ages 8-13, that takes place in the Middle Ages, noble girl meets peasant boy desiring to become a knight and they have many exciting adventures together. Experience witches, feasts, games, hunting, jousting, and town fairs full of surprises. Winner: Foreword Book Award, Royal Dragonfly Book Award, Purple Dragonfly Book Award, International Book Award, Book Excellence Book Award, National Indie Excellence Book Award,. "…Great book…" Midwest Book Review.

Retail: $8.99, Sample: $8.99 ppd Write for wholesale quantity discounts.

Robert H Kono Christian Faith Publishing 5450 SW Erickson Ave. Apt. B212 Beaverton, OR 97005 Phone: 503-644-1939 E-Mail: hiroshicarob@aol.com

Greg Sonoda, a Japanese American attorney, is on a quest to understand the influence God has had on his life as he seeks an insight into his higher self. He and his family are shipwrecked on an uninhabited island in Micronesia while on a vacation, and he is forced to evaluate his standing with God and his knowledge of himself as a Japanese, as an American and as a man.

Retail: $17.95 Sample: $17.95 ppd.

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Jay Diedreck Christian Faith Publishing Phone 585-617-4444 E-Mail jdiedreck@rochester.rr.com

“Amazing! I am truly uplifted, and at peace! This novel has replenished my self-worth; I feel valued and am actually smiling for the first time in months!” Coastal Maine lighthouse keepers, Klem and his lovely wife Jane, bring you as their friend, into the wholesome and fascinating way of coastal life. Fun adventures awaits along sea kissed beaches and villages but there are also some very unexpected and thrilling twists.

Retail: $13.95, Sample: $13.95 ppd.

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Clark and Lourine Gist Christian Faith Publishing 1024 Black Canyon Rd Simi Valley, CA 93063 Phone: 805-428-0692 E-Mail lourinegist@earthlink.net Web: You Tube Alice in God’s Wonderland

“Alice in God's Wonderland” is a charming adaptation of the original Alice in Wonderland; a complete original story following Alice in Wonderland as a model. An inspirational and creative narrative celebrating the King of Kings, emphasizing the Golden Rule while highlighting the acceptance of individuals.

Join Alice down the rabbit hole and her adventures with the Cheshire Cat, Mad Hatter, March Hare, Mock Turtle and even some new friends.

Retail: $29.95 Hdcover $19.95 Paperback Sample: PB: $19.95 ppd Write for wholesale quantity discounts.

B.A.Vonsik Celestial Fury Publishing 5617 Rocking Horse Rd Orlando FL 32817 Phone 407-252-0341 E-Mail po@primevalorigins.com Web Site www.primevalorigins.com

Book Three in the multiple award-winning science fantasy epic saga revealing mankind’s origins and rise of the Four Horsemen. Join Nikki, a graduate student with her life upside-down running from forces unknown as she learns of and experiences our undiscovered history filled with terrible tyrannies, brutal beasts, ancient gods, and heroic hearts as our End Times near, answering the question, “What if all of our myths and legends are true?”

Retail: $19/95. Sample: $19.95 ppd.

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Reverend Peter G. Vu Book art Press 1253 52nd St Kentwood, MI 49508 Phone 616-634-1943 E-Mail pvu@stmmagdalen.org Web Site www.FatherPeterVu.org “Living for a Higher Purpose” is an enthralling story that will keep readers

interested at every turn of the page as it gives a unique perspective of the Viet Nam War from an eye-witness and survivor. The book is not just a story of struggles, difficulties, and despair but also a story of hope, redemption, and transformation. Anyone who has been through the toughest times of their lives can find comfort and security in reading this book. Viet’s story inspires readers to find their own higher purpose in life.

Retail $27.00, Sample: $27.00 ppd.

Write for wholesale quantity discounts.

Tara S. Reidenbaugh Christian Faith Publishing 832 Park Avenue Meadville, PA 16335 Phone: 1-800-955-3794 E-Mail: taras.reidenbaugh@gmail.com Web Site: www.christianfaithpublishing.com

This true story about a lost dog teaches one family about faith and the power of prayer. The sweet tale is about the author's family endeavors while their beloved pet has gone missing for nearly a month. Original watercolor illustrations chronicle the events to keep both children and adults engaged. Delivering a powerful ending that blesses the heart.

Retail: $14.95 Sample: $14.95 ppd.

Write for wholesale quantity discounts.

Barbara Jean Lonsdorf, Ph.D. Createspace 1320 McIndoe St. Wausau, WI 54403 Phone: 715-842-2444 E-Mail: bjlonsdorf@aol.com

This couples workbook is a hands-on, step-by-step guide to help partners replace habitual negativity with behavior that promotes positive communication and problem solving. One goal is to change habits of HOW things are said that create barriers to working out problems. Couples in long term relationships carry unhelpful thoughts and scripts about their partner that are additional barriers to intimacy.

Retail: $20.00 Sample: $20.00 ppd.

Write for wholesale quantity discounts.

13

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Save $1000.00 on Our Most Popular Programs With Our All New 2021 SUPER BOOK MARKETING DEAL NABE provides a host of Cooperative Marketing Vehicles that can really get your book sales moving. I have devised this all new Super Book Marketing Deal that gives you a Year’s Worth of Marketing Coverage. It combines our most popular Programs and Services and includes Three Special Bonuses that you will really love. Plus, it saves you $1000.00 from our already low NABE Member prices. And now, you can even take advantage of this program with a Special Two Month payment option.

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14

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Using his program should be one important part of your entire promotional effort. Al will design your press release or edit a current one and provides media contacts to send to. My top selling author, Gene Walden, author of "The 100 Best Dividend-Paying Stocks to Own in America" was put on the cover and given a feature article in "Book Dealers World." I call Al for advice and he can be easily reached by phone or e-mail. As a publisher, you need all the exposure possible. The Super Deal is one cost effective way to get it!"

Use The Handy Order Below To Get The Most From Your Marketing NABE Super Book Marketing Deal, P.O. Box 606, Cottage Grove, OR 97424 __ Al, I know a good deal when I see one. Sign me up for the Super Book Marketing Deal. __ I wish to sign up for the Special Three Month Payment Plan with my Mastercard or Visa. Please charge $750.00 on my card to begin the program, then another $750.00 thirty days from the time you receive the 1st payment. __Please sign me up as a NABE Member for $90.00 so I can order the Deal and charge with my first payment.

__ Enclosed please find $1500.00. I want to sign up for the Super Book Marketing Deal right now and receive my complete program. As a bonus for paying in full now, my Publisher Profile will appear in the next issue of Book Dealers World.

Visa/MC/Am Exp ____________________________________Exp.Date________Signature________________________ Billing Address For Credit Card (if different) _______________________________________________________________ For security purposes, please list the Card Verification Code (CVVR2) 3-Digit Value here _____________ __ I am sending in my book and sales materials with my order.

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15

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Q: What is the National Association of Book Entrepreneurs?

Q: What type of marketing opportunities does NABE offer?

A: It is an international book marketing organization, started in 1980, to help independent publishers promote and market their books through a variety of unique and cost-effective marketing channels. Over the past 37 years, our members have sold millions of dollars worth of books.

A: You can display your books at our NABE Book Showcase Exhibits, held at major trade shows throughout the country. Mail order firms will see your book in our Publishers Preview section. Our responsive Mailing Lists are available for rental. The National Press Release Program will help you get publicity in scores of newspapers, TV & radio outlets.

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A: NABE provides personalized service to our members. It bridges the gap between the publisher and the marketplace. NABE specializes in all phases of book marketing: trade shows, mail order, publicity channels, the internet, premium areas, gift sales and more. All sales made through NABE go directly to you. We help you and your distributors reach the public with your book or product at a cost you can afford.

Q: What about Book Dealers World? How often is it published and what kind of prospects does it reach?

A: Book Dealers World is published three times annually. It reaches 10,000 book buyers including bookstores from all over the country, book distributors, gift shops, premium channels, catalog firms, trade show attendees, libraries and publishers.

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NABE Brings You SALES RESULTS! "WOW!" Ever since I joined NABE, that is the best way to summarize my feelings. You have been helpful, responsive and have given my book, "Suite Talk" such terrific exposure and publicity that words cannot express my appreciation. Other independent publishers initially recommended that I contact you to ensure that "Suite Talk" received full marketing support. They sure were right!”

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A: It costs just $90.00 to join and "It is my belief that most good books are still unwritten. They are still in the minds you get a Two-Year Membership of you, me and countless others. When for the price of one Other associa- I wrote my first book, "When You Can tions charge hundreds of dollars Walk on Water, Take the Boat," I was for annual memberships. You get lost in a sea of red tape and horrible real value with NABE and you misinformation about publishing. won’t have to renew every year. Thanks to you, NABE and your helpful Plus, when renewal time comes, magazine, "Book Dealers World," I started off on the right foot. You are a great you still receive our Special Low Renewal Rates and additional bo- help to many an aspiring author.”

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16

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□ YES! Please rush my complete NABE Membership Package to me by e-mail including all the Membership Benefits listed above. □ $90.00 Online Membership for U.S. Canada and foreign countries. □ $110.00 Send Member Package & all issues of BDW by first class mail. (US only) Please note: Foreign members please send Visa, Mastercard or AE information only. □ Enclosed find my check or money order.

Charge my Visa/Mastercard Number______________________________________________ Exp. Date________ Signature___________________________________________________ Card Verification Number__________(Last 3 or 4 digits on back of your credit card) Name_____________________________________________________________________ Company__________________________________________________________________ Address___________________________________________________________________ City_____________________________________State________Zip___________________ Telephone_____________________________ Fax_________________________________ E-Mail______________________________________________________________________

NABE, Membership Dept. PO Box 606, Cottage Grove, OR 97424 Fax Your Order to: 541-942-7455 or Order Online at: http://www.bookmarketingprofits.com/NABEOrderFm2.html

17

Get Noticed by the Media by With all the forms of social media During your launch, keep an eye including blogs, podcast shows, out for anything trending that Newsjacking Your Book

videos and social networks like Twitter, Facebook, Instagram and The first time I heard the term so many others, this is one strateNewsjacking I was a bit taken back. gy that can be absolute game Newsjacking? What the heck is changer for you and your business. that? It brought up images of crimiSpecifics to Finding Trends nal activity.

By Kathleen Gage

would allow for your book to have a connection to. This is Newsjacking at its best.

Hit #1 on Amazon - FREE report shows you how. If you're an expert who has written a book, or plans to, learn how to get to the top of the There are quite a few ways you can Amazon charts, by visiting But upon a bit of research, I realized that Newsjacking is a power- find what's trending in an up to the .http://www.oneonamazon.com house way to get noticed by the minute fashion. media AND potential clients.

A simple Google search with the According to the official site for key words, "Trending news stories" Newsjacking it is the art and sci- will bring up lots of locations you Author’s Secrets ence of injecting your ideas into a can get ideas for how to position Revealed! breaking news story and generat- your message. ing tons of media coverage and Packed with amazing tips Every major news outlet stays on and tricks, to get you unsocial media engagement. stuck from writer’s block top of trends. You can also go to and to improve your writThat's quite a mouthful to basically Twitter and find out what is trend- ing in dozens of little ways, there are tips say, "Newsjacking is a way to uti- ing for Twitter users. about all aspects of writing, for both ficlize trends in the media to enhance tion and non-fiction authors. For details, visit www.dreamstonepublishing.com or traffic to various locations including For example, let's say you are a send Kim Lambert an e-mail at company that provides storm proyour social media channels and kim.lambert@dreamstonepublishing.com tection insurance.

At the time of your blog posts." me writing this post, there was a trending topic about a huge storm Finding Trends brewing off the coast of the United So how do you find trending sto- States. ries? It's actually as close as TwitTranslate Your ter, Google, and virtually any What about those who deal with Children’s Book ethics in fundraising. With the Donsearch engine.

Into Spanish ald Trump situation about his fundraising practices, you could get a According to David Meerman Scott, Ingrid Crawford provides quality who wrote the book on Newsjack- lot of mileage from Newsjacking professional translation services ing, "When there is news in your the topic. from English into Spanish of marketplace reporters and anachildren’s books between 25 to Then there is the trending topic of lysts are looking for experts to com50 pages at a cost you can afNational Boyfriend Day. If you are ment on the story. Newsjacking ford. Take advantage of the a relationship coach, what better gets you media attention."

than to Newsjack this epic day.

As a story develops in real-time, people, who could be potential cli- If you have a book launch coming ents, are interested in what's hap- up, be aware of any holidays or pening right now. celebration days you might be able to position a story around. As you get closer to your launch, check for hot trends.

large Spanish-speaking market to increase your overall book sales. Most projects can be completed in 30 to 60 days. Send a copy of your book to Ingrid for a no obligation quote.

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How E-Books Are Changing books, as no paper and no transpor- The total global publishing revenue tation is required for e-book publish- stood at USD 122 billion in 2018 and The Publishing Industry

by Manoj Lam Kumar The concept of electronic books or e-books has been around for a while now, early contraptions were being designed and made since the late 1930s. In 1971, Michael S. Hart created the first electronic document by typing the US declaration of Independence on his computer in text format so that the document could be viewed on other devices.

The e-book reading devices were meant to store technical or reference documents which would have become too heavy if printed as paper books for the intended users.

During this time, most of the projects related to e-books were undertaken at the behest of the government agencies. Sharing of documents became easier with the Internet services being introduced in the late 1980s and e-book Readers became more reader friendly. In 1992, Sony introduced the 'Data Discman' which could read books stored on CDs. The cost of this device then was more than USD 500, which was too high for it to be viable and was discontinued within a couple of years.

was expected to touch USD 129 billion by 2023. Of this, e-book share How have the publishing houses is approximately USD 16 billion, dealt with this onslaught of technolo- which indicates that e-books still gy? Publishers have been using dig- have a long way to go. ital technologies for writing, proofreading, graphic designing and I am a full-time content writer for printing for quite some time. Howev- reality premedia services. My key er, what has really changed in the domain expertise is eBook converlast decade is the impact of these sion services. For more info, people technologies on the way we commu- can visit the company website nicate, promote, market and espe- https://www.realitypremedia.com/bo cially the way that we read digital ok-services/ebook-conversion-sercontent. The omnipresence of the vice. smartphones and internet means that we have easy access to our preferred choice of digital content. ing.

In terms of cost comparison between e-books and printed books, e-books are cheaper to publish.

While we can take author fees, marketing costs and publishers staff salaries for both types of published material to be the same, e-books have negligible costs associated with retail and wholesale margins, printing/re-printing of copies, paper, storage, maintenance & logistics.

A more recent development has been the emergence of self-publishing, wherein authors instead of waiting to be accepted by large e-Book reading devices like Kindle, publishing houses, publish their maiBooks, Nook, Kobo etc. soon be- terial themselves through self-help came popular as alternatives to pa- portals. per books. The reasons for this change of habit are several, ebooks are cheaper, extremely porta- With the digital age, publishers have ble, customizable in terms of font had to adopt more stringent policies and color, each device can store towards intellectual property piracy hundreds of titles/books, saving of caused due to indiscriminate sharspace, users can also index informa- ing of online digital content. This has tion, get details about other books led the publishers to organize workfrom their favourite authors or down- shops promoting the author and load sample chapters. These devic- books, conferences and webinars. es are literally putting the library or Adoption of technology which studthe bookstore in our hands, and all ies data pertaining to existing and this without moving out of our chair. potential customers, trends and prefFrom the long-term perspective one erences of the target audience are can also argue about the environ- also playing a key role in the survival mental benefits of adopting e- of publishing houses.

Enter Your Book In the Fall 2020 Pinnacle Book Achievement Awards

19

Book Dealers Diary A Grand Madness U2 Twenty Years After by Diane Ebertt Beeaff is a sequel to a previous bestselling memoir. It offers readers a tour-side glimpse of Ireland's iconic rock sensation, U2. Spanning nearly two decades and six tours, Beeaff's sharply detailed second book is an inspirational depiction of one fan's journey on the road, brimming with insights into one of the most famous rock bands of our time. For more info visit www.debeeaff.wordpress.com Exit The Maze: One Addiction, One Cause, One Cure arose from Dr. Donna Marks’ three decades of personal and professional experience as a psychotherapist and educator. Learn about the one addiction, and how once we acknowledge and identify the originating cause, we can employ the one cure. Discover why willpower doesn’t work, and what you can do to leave your addiction behind like a bad relationship. Find out the number one reason most addiction treatment fails and what to do about it. For more info and dealer details, visit www.drdonnamarks.com Squire With Fire: A Happy Dragon Tale

by Joseph Cassis is a delightful Medieval adventure that illuminates, educates and even surprises. It explodes expectations around gender roles and throws wide the assumptions about what little girls and little boys might do with their lives. Beautifully illustrated. For more dealer info, vist www.squirewithfire.com The Politics of Public Higher Education

by Tom Anderes is the third in a set of three books that provides higher education leaders, faculty, and system and institutional planners a reality-based view of decisionmaking in higher education. The focus is on how issues and related problems are translated into strategic initiatives that become the basis for leadership solutions.

For more info e-mail tanderes@gmail.com My Name is Saul by Lin Wilder propels us back through the life of the man who would become St. Paul. Her vividly imagined, well-founded tale of loss, transformation, and divine intervention will captivate believers and non-believers alike who yearn for the human truth and drama behind the scriptures. Visit www.linwilder.com

Edge: Turning Adversity Into Advantage by Laura Huang, a preeminent Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back, and turning them to work in our favor. For more info visit https://laurahuang.net Alice in God’s Wonderland by Clark and Lourine Gist celebrates the King of Kings, emphasizing The Golden Rule, while highlighting the acceptance of individuals who make up this world. Join Alice down the rabbit hole to the wonderful world of Alice in God's Wonderland and her adventures with the Cheshire Cat, Mad Hatter, March Hare, Mock Turtle, and even some new friends, in this enlightening tale. For more info, send an e-mail to lourinegist@earthlink.net Kidnapped. In 1990, Alice Weil was kidnapped in Colombia and held captive in a dark, windowless cell for 269 days. She tells the story of how she found the resources hidden deep inside her to survive captivity without taking her own life, losing her sanity or developing Stockholm syndrome. Upon her release, she was able to face her beloved father's passing, continue being a devoted mother and wife, and lead a normal, productive life. E-Mail aliceweil@aol.com

How to Master Your Inner Superman

by Kenneth Rogers, Jr. uses the DC comic book superhero Superman to help male survivors of childhood sexual abuse understand and heal from their childhood trauma. This self-help guide explores the use of internal family system therapy, cognitive behavior therapy, and dialectical behavior therapy to conquer the need to cope with the trauma of childhood sexual assault. For more info,visit www.lostimaginations.com Bicycling Dog Tales by Deborah Gibson wants for the reader to imagine bicycling alongside of a dog, being a pet care handler, and dog safety. These short stories on bicycling and the pet care experience will be uniquely narrated and presented by each dog. For more info and dealer details send an e-mail to thankugrateful@gmail.com

Owly Who: Any Hue of Blue is Okay Too by Jaci M is an inspiring tale of rediscovering one's true self. Enjoy a majical adventure full of all hues of blues & with loving friends too! Owly Who finally realizes the beauty of flying free with the loving support & encouragement from his beloved tree Analeigh. Our wish for you dear friends, is that you all rediscover anew with clear inner sight the true beauty & joyful light of sparkling cerulean you! For more info and dealer details visit www.whimsicalmajic.com Profiteering, Corruption and Fraud in U. S. Health Care are emblematic of our profit-driven, corporatized marketplace.

Author John Geyman, MD reveals the urgent need for health care reform is at an all-time high as the U. S. struggles to deal with the COVID-19 pandemic and the recession. Compares three major alternatives for reform—building on the ACA, the public option, and Medicare for All. For more info and dealer details visit www.johngeymanmd.org The Miles and Trials of a Marathon Goddess by Julie Weiss tells Julie’s amazing story. In 2012-2013 she ran 52 marathons in 52 weeks. Along the way she was featured in a major documentary film, Spirit of the Marathon II, appeared on national television and attracted a passionate social media following, as she logged the miles of each of her 52 marathons in honor of individuals lost to or fighting pancreatic cancer, ultimately raising over a half million dollars for the cause. For more info, visit www.marathongoddess.com LUNA, The Mare With The Sky Blue Eyes is a story for everyone who loves horses, real and imaginary. A tale of a young mare nearly forgotten and left behind and the story of those who saved her. Two very different artists collaborate to tell the story of a very different horse.

The true story is written by Dora Dillistone and beautifully illustrated by Taos Pueblo artist Jonathan Warm Day Coming. For more info and dealer details, visit www.thestoryofluna.com Earth Angels by Karen Nicksich is a pictorial documentary chronicling the lives of “specially-abled” children.

Features the personal stories of nine families who have children with special needs and chronicles their joys and challenges A book about self-expression, self-esteem and love. For more info, visit www.pet-angelreader.com

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Best E-Book Directory Listing Form Expose your E- Book to a Wide Variety of New Buyers Who Can Feature Your Book on Their Web Sites and Blogs For $35.00, You Can List Your E-Book For One Full Year In Our All New Best E-Book Directory Your Listing includes: Book Title, Category, Company, Address, E-Mail, Web Page Link, Phone, Price, And a 50 Word Description of Your Book The directory will be available as an E-Book itself ready for instant download to Thousands of Internet Bookselling Web Sites. It is designed for Dealers who want to promote your book for a cut of the profits and it is also available for Publishers who offer Affiliate Programs. The books will be listed by categories.

The Best E-Book Directory will be promoted through our online and offline editions of Book Dealers World, The Marketsmart Newsletter as well as through Press Releases and Articles and by our members and dealers.

Just Fill Out the Form Below and Send It To Us With Your Check or Credit Card Info for $35.00. You can Also Order This Listing Through Our Online Form At http://www.bookmarketingprofits.com/BestEbookDirectoryListing.html ___ My check to NABE is enclosed for $35.00. ____ Please charge my Visa, MC or Am Exp. Card Number ______________________________________Signature______________________________________ Exp. Date______________ Verification No _____________

Send this form to: NABE, E-Book Directory. PO Box 606, Cottage Grove, OR 97424 Book Title Company Address City, State, Zip E-Mail Web Site Phone Retail Price 50 Word Book Description

21

Summer 2020 Pinnacle Book Achievement Awards Best Books in the Category of ANIMALS & PETS My Brother Javi: a Dog’s Tale Tracy Stopler tracystopler@gmail.com Kitty Ballou’s Sanctuary Zoo Cindy L. Shirley www.amazon.com/author/cindyshirley

Best Book in the Category of BODY MIND SPIRIT Allowing The Magic Allowing The Miracles: A Blueprint For Ascension Brenda M Hardwick www.brendahardwickauthor.com

Best Book in the Category of BUSINESS Edge: Turning Adversity Into Advantage Laura Huang https://laurahuang.net

Best Books in the Category of CHILDREN'S ADVENTURE Squire With Fire: A Happy Dragon Tale Joseph Cassis www.squirewithfire.com Jimmy Paul The Pug Tooth Fairy Beth Roose www.BethRooseBooks.com Owly Who: Any Hue of Blue is Okay Too Jaci M www.whimsicalmajic.com

Best Book in the Category of CHILDREN'S CHRISTIAN Alice in God’s Wonderland Clark & Lourine Gist lourinegist@earthlink.net

Best Book in the Category of CHILDREN'S COLORING BOOK The Legend of Dragonfly Pond Coloring Book Alene Roy www.author-aleneroy.com

Best Book in the Category of CHILDREN'S GRAPHIC NOVEL Lions and Tigers Ted Rechlin www.rextooth.com

Best Book in the Category of CHILDREN'S PICTURE BOOK The Twelve Months of America AnnieMarie Chiaverilla www.thepeartreepress.com

Best Book in the Category of CHRISTIAN Messages of Encouragement: The Bible Made Simple to Understand Wanda Levy wandalevy63@gmail.com

Best Books in the Category of CHRISTIAN DEVOTIONAL I Will Not Be Silent: Praying the Psalms Sharon D Dexter www.godsfaithfulpromises.com In The Father’s Garden Donald E. Clark www.inthefathersgarden.com

Best Book in the Category of EARTH SCIENCE The Earth Trek: A Hypothesis of Earth’s and Mankind’s Destinies Adolfo R Zambrano www.christianfaithpublishing.com

Best Book in the Category of EDUCATIONAL

Luna, The Mare with the Sky Blue Eyes Dora Dillistone www.thestoryofluna.com

Women of Color in Tech: A Blueprint For Inspiring and Mentoring the Next Generation of Technology Innovators Susanne Tedrick http://webelongintech.com/

Rooster’s Voice Adriana Pernetz adrianamull97@gmail.com

Best Book in the Category of FAMILY RELATIONSHIPS

Elephants Love Cowboys Too! Written by Carole N Sondrup Illustrated by Richard L Marks www.CowboysandElephants.com

Not a Blueprint It’s the Shoe Prints That Matter: A Journey Through Toxic Relationships Nina Norstrom www.ninanorstrom.com

Winging It! A Monarch Love Story Bev Davis www.bevdavisauthor.com

Best Book in the Category of FANTASY

Best Books in the Category of CHILDREN’S INTEREST

The Mermaids Melt at Dawn Grendolyn Peach Soleil www.grendolynpeachsoleil.com

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Summer 2020 Pinnacle Book Achievement Awards Awards Best Book in the Category of FICTION Rainbow Farm Robert R. Williams rwill15@hotmail.com

Best Book in the Category of HEALTH POLICY Profiteering, Corruption and Fraud in U.S. Health Care John Geyman, MD. www.johngeymanmd.org

Best Book in the Category of HISTORICAL FICTION The Dung Beetles of Liberia Daniel V Meier, Jr. https://danielmeierauthor.com

Best Book in the Category of HOME AND GARDEN Welcome to the Agrihood: Housing, Shopping and Gardening for a Farm-to-Table Lifestyle Anna DeSimone www.annadesimone.net

Best Books in the Category of INSPIRATIONAL Saying I Love You and Beyond Is Saying I Love You Enough?

Ralph Mosgrove www.writingsbyralph.com

Christmas Is...Faith, Hope, Love Ann-Marie F Neal sunflower683@reagan.com

Best Books in the Category of INSPIRATIONAL GIFT BOOK

Best Books in the Category of MILITARY HISTORY

Safe IN A HARD PLACE Kay Jantzi www.chariskaypublishing.com

Yankee Gone Home Franklin Hook, MD www.franklinhookbooks.com

Best Book in the Category of INSPIRATIONAL POETRY The Wings of Adversity Vanessa Caraveo www.amazon.com

Best Book in the Category of MULTICULTURAL NOVEL Goodbye, Orchid Carol Van Den Hende www.carolvandenhende.com

Best Book in the Category of JUVENILE FICTION Susanna’s Midnight Ride Libby Carty McNamee www.LibbyMcNamee.com

Best Book in the Category of LGBT MEMOIR Farm Boy, City Girl: From Gene to Miss Gina John “Gene” E. Dawson www.facebook.com/farmboycitygirlbook/

Best Book in the Category of LGBT POETRY Anyone’s Son David Meischen www.meischenink.com

Best Book in the Category of MEMOIR 52 Weeks 52 Marathons: The Miles and Trials of a Marathon Goddess Julie Weiss with Ali Nolan & John Hanc

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It could have been a small bite of food at a wholesale shopping club, a tiny pouch of conditioner slipped into your shopping bag during a trip to the beauty supIf you've ever heard of 'presell- ply store or a short free trial ing', you likely think it's the pro- period of a new software you've cess of selling several units of a been thinking about buying. product or service before the official launch date. And you'd Why do you think any of these instances happened? be correct.

How to Presell Your Book With Targeted Content Marketing

By Amy Harrop

However, there's another definition of the word that centers on the things you do before even getting to the point where you would ask a prospective reader to buy your book.

know who you are and what you have to offer.

Even if you've been on the literary scene for years, chances are that there are still many potential readers out there who have never heard of you or any of your books.

Human beings tend to be creatures of habit, which means we You got the free samples be- are tremendously stuck in our cause the companies behind ways. each of the products being offered wanted to presell you on Left to our own devices we will their offer and build a relation- continue to eat the same breakship with you before asking for fast, watch the same TV shows and read books from the same the sale. authors until something or And what is the typical outcome someone comes along to snap us out of our trance. of this preselling step?

You can think of preselling as a form of relationship-building. It's any activity that facilitates the movement of a person who stumbles upon your work from What happens more often than total stranger, to prospect, to not, is that if you enjoy the product you actually end up buying loyal reader. it and you'll likely continue to patronize its creators as long as Done correctly, preselling re- their product keeps meeting moves much of the resistance and satisfying your needs. that typically comes along with getting someone who was com- It's human nature to be a bit pletely unaware of you and your aloof and apprehensive about books to take a closer look and things and people we know nothing about. This is why usactually give them a try. ing a tool like preselling works If you take the steps to make so well for breaking the ice and preselling a part of your overall getting onto a prospects radar. marketing strategy, you'll soon Which brings us to the first of find that many more of your two major benefits of preselling: prospects are ready and willing to buy when you present them Preselling Increases the Awareness of Your Brand with an opportunity to do so.

Preselling and offering up something of value in exchange for a moment of your prospects' time helps to break down this first barrier to getting your prospects full attention.

Preselling is a Stepping Stone to Cross-selling If your goal is to sell more books, one of the simplest ways to do this is by selling each new release of your book to the same people who bought your previous release, along with the new prospects who have found their way into your circle of influence.

Selling to an existing customer How to Use Targeted Content Of course, this factor only ap- is known as cross-selling and is Marketing to Presell Your Books plies to anyone who is com- one of the biggest secrets of pletely unaware of your brand. success for major brands around the world.

Have you ever received a free The fact is that no one can buy sample? your book if they don't even 25

Consider your preference of As an example, imagine that food items, small appliances you've written a book about nuand even the movies you like to trition and healthy eating. watch.

One of your prospects may be If you've ever bought an item for interested in eating better in oryour pantry and enjoyed it, you der to lose weight, while another would be much more likely to may be concerned about lowerbuy another product made by ing their blood pressure and yet the same brand manufacturer, another may want to improve even if you'd never tried it before. their chances of living a longer life.

The same goes for your favorite household gadgets and produc- It's the same book, with three different reader perspectives ers of blockbuster movies. and several ways you could apOver time, you come to expect proach preselling with direct tarand associate quality and satis- geting. faction with your favorite brands and don't have to think twice Your goal is to give each of your about trying anything new that main prospect personas a tantalizing taste of what to expect they release. when the time comes for them to buy your book. To make This proven track record also things easier, think of each keeps the particular brand at the piece of marketing content as a forefront of your mind to the sample of food, a sip of wine or point that you look forward to a movie preview. hearing about the new products and services you can buy from As you create your content pieces, gear each one to the specific your favorite producers. type of reader you're trying to You should think about presell- reach and write in a way that ing and promoting your books to would most appeal to them and potential buyers in the exact their interests. same way.

What Makes for Effective Presell How to Use Targeted Content to Material?

To get and stay on your prosPresell pects radar it's best to use a mix Now that you're aware of what of several content marketing preselling is and can appreciate methods.

Guest posts the potential it has for putting Email marketing you and your books in the foreBlogging front of prospective readers Articles minds, let's look at how you can Social Media achieve this through the power You can even give away snipof targeted content marketing. pets of your books.

Remember the idea of relationship-building through offering samples? It works for self-published authors as well.

When you're getting close to asking for the sale, you can offer up a free sample of the first few chapters of your book.

If you've laid the right foundation and your book is in line with your prospects desires they will practically beg you to let them buy it so they can finish reading.

As you create your presell material keep the following factors in mind for best results. Keep your content and message as consistent and relevant as possible.

Keep the focus on the big idea behind your books and brand at all times.

Even if you write a thousand blog posts, articles and email messages, always make sure that they point to the major theme of your books. Aim to make each piece of content build upon the last.

Write content that entertains, educates and informs.

The fact is that no one reads your content because they have nothing better to do.

In this fast paced world, people take time to read things in hope that it will make them laugh, inspire them or show them a new way to look at an old idea.

Create presell content that hits these targets and you'll be well on your way to selling more books with your next release.

Check out my blog for more publishing tips. Amy Harrop Blog

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Book marketing takes constant work, energy, and patience in order to generate sales. Long ago, I learned that book marketing was, and continues to be, a never-ending task. Since I'm not a natural marketer (I could barely sell Girl Scout cookies),book marketing is a challenge. In recent months I've intensified my marketing efforts.

Try a different route. My next release is a cookbook for family caregivers. I brainstormed on ways to publicize the book and this led to an "off-the-wall" idea--partnering with a local grocery store. I shared my idea with the store dietitian.

She would create a display of healthy products, I would talk about the cookbook, sell autographed copies, and give away handouts with sample recipes.

The store director is considering this idea now.

My granddaughter made a 30-second video and posted it on the Internet. I'm working with a local winery and hope to do a book launch there. Although I've been hard at it, the increase in sales has been minimal. Yes, I'm discouraged, and you may be discouraged too. What can authors do when sales stall? That's the question I asked myself and here are some answers to it.

Connect with other authors. I posted on my publisher's author portal and am posting more often on Twitter and Facebook. The results have been amazing. For example, one author gives away information cards about her book. Following her example, I ordered cards from an online company. Four book covers are on the front of the card and book descriptions are on the back. I distribute these cards when I speak.

When Your Book Marketing Stalls

by Harriet Hodgson

If you aren't keeping a book marketing log, I hope you'll start one.

You worked hard on your book.

Now it's time to work even harder on book marketing. Let your light shine!

-------------------------------------------Harriet Hodgson has been a freelancer for 37 years and is the author of 35 books. Her latest releases include Happy Again!

Your New and Meaningful Life After Loss, The Family Caregiver's Guide, Affirmations for Family Caregivers, A Journal for Family Caregivers, and soon-to-be-released The Family Caregiver's Guide. Visit her website to learn more about this author, grandmother, and caregiver. Visit http://www.harriethodgson.com

Take a chance. On the spur of the moment, I called the community manager of a local bookstore. (I'd worked with her before.) We had an excellent conversation, swapped ideas, and agreed that this is a tough marketing town. I think the manager understands me better now and I understand her better. The following day I emailed her and thanked her for Learn more about marketing. My her phone time. And time will tell if current publisher, WriteLife, has anything comes from this converan authors' portal on its website. sation.

Authors can click on the portal, enter a password, and find infor- Increase social media posts. Somation on a broad range of topics, cial media are the conduit to book including copyright information, sales. I've joined several new wholesale pricing, and marketing groups and pay close attention to ideas. You can also watch You- what other authors are saying.

Tube and Facebook tutorials What isn't working for them? What is working? You may be able to about book marketing. adapt an idea to your book genre.

These posts may spark marketing ideas and actions.

Don't give up. According to one of my publishers, customers think they act immediately after hearing about a book, but this isn't really what happens. In truth, three or four weeks may pass before a customer buys a book. So authors like you and me need to continue our efforts. The smallest step may yield big results.

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You must spend time doing the 4. Brand. What do you stand for things that will get you in front of in the eyes of your readers? Are the people who will be reading you a hot male romance author? and promoting both you and Do you write Christian erotica? your work. Having a presence Whatever it is that makes you What is an author platform? opens doors for opportunities unique, is a part of your brand.

An author platform focuses on you may have never imagined in who you are as the author, and your life. Social media has made Focus on building your platform how many people you influence. it easy to build your presence as an author. It will determine the success or failure of your It is what you represent. It is online. career. Though it may take time, what comes to mind when peo2. Relationships. This has to do effort, energy, and even financple hear your name. with the people who can help es, having a solid foundation is There are four components to further your reach and exposure well worth the sacrifice. building a platform as an author. as an author. It is the bloggers, the radio show hosts, the news- ---------------------------------------Authors should think of them- papers, magazines, and other Sandra N. Peoples is an author selves in the same way as celeb- forms of media. What connec- and publisher with a business rities do. Becoming famous tions are you building with the brain. Over the years, her does not happen overnight. In people that can help you get in amassed skill set has allowed fact, you don't become famous front of the people who will one her to be able to train countless day become your fans and sup- authors & entrepreneurs on how without having a following. porters? The relationships you to use books as a business tool And you can't have a following build determine how big you can to get clients. An award winning blogger and author, Sandra has without first having a presence. play in the world. been featured in Publishing People have to come to know you as an author. They must 3. Tribe. You have to become World Magazine, brass Magaencounter your brand in order to the person your reader wants zine, BlogTalk Radio, AAMBC, and needs to meet. The person The Flint Journal & NBC25 get to you.

Many new authors tend to be- your reader wants to connect News. She is also a Platinum lieve that the only thing they with. Take time to get to know Expert Author with Ezine Artineed to focus on is writing the your readers. Authors become cles and was a Shorty Award book; when that is so far from their readers BFIMH (Best nominee for her content. You the truth. As an author, yes, you Friend In My Head). But you can read more about Sandra at must write books; but, you also can't become that, if they don't http://sandranpeoples.com have to think about how you are know you, and you don't know going to get in front of the peo- them. Once your readers have ple who matter the most to your to come to know you, and love you, they will become a member career: your readers. of your tribe. They will be your What are the four components to biggest supporters, and will help building your platform as an au- spread the news of your works, appearances, and more. Tribe thor? members don't ask to be com1. Presence. How will people pensated; they support you befind you if they don't even know cause they love you. that you exist in the first place?

The 4 Components to Building an Author Platform

by Sandra N. Peoples

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Questions you need to ask are: gines give higher weight to for Search Engine Optimization Are they interested in hosting (SEO) purposes. your VBT Once your tour is over be sure A Virtual Blog Tour (VBT) takes both time and energy to ensure Their actual schedule and de- to thank your host. These two acts will ingratiate your host its success. Most often authors mographics and ensure a repeat visit in the use these to announce and launch their books. However, Their requirements (these will future for the same or even even coaches and speakers on help you to see if their blog is a your next book. a specific subject may find good fit for your book or subject VBTs a worthwhile endeavor. matter.)

If you find putting together your How do you ensure your VBT doesn't fall short of its goal? Since VBTs don't really require own VBT too daunting of a task Proper planning and prepara- you to visit the blog, each host or you simply don't have the will have different requirements. time to organize it yourself, you tion are the key.

Your host may post a blog always have the option of using about your book after you have a VBT service. In the end, I When launching your book given them a copy to read it. chose to use a VBT service. there should be no doubt in Another VBT post may be an There are many VBT services your mind that a VBT should be article you have submitted, a to choose from. Be sure to use a part of your overall book mar- book review, or even an inter- one that you feel is a good 'fit' view, which is usually done via for you and your book or service. keting plan. an emailed formal interview Visit my book page at questionnaire. http://www.CLEWbook.com to After investigating the steps required for a successful launch, As I mentioned before, a VBT get a copy of the spreadsheet I participating in book blog tour doesn't require you to visit but I used to prepare for my VBT. webinars, and speaking with highly recommend you do. Try others who have knowledge on to engage your audience. Start --------------------------------------the subject, it's time to go to by asking a question or giving a juicy tidbit that will spark your Ginger Marks is the founder of work. audience's participation. If your DocUmeant, a family of publishbook is a novel, you might even ing and design companies. She First, pull together a list of blogs want to do it in your main char- is the author of Complete Lithat are relevant to your subject acter's voice. Character inter- brary of Entrepreneurial Wismatter. This can be a daunting views are fast becoming dom; an annual edition eBook, task to say the least, neverthe- desired by VBT hosts and their Weird & Wacky Holiday Marketing Guide available through Amless, putting this list of related audiences. azon; Presentational Skills for blogs together is a must do of the highest order. After putting Your host is hoping to increase the Next Generation; and also together your blog tour spread- readership and traffic to their offers insight into marketing, sheet, the next step is to begin blog. Your job is to help them design and publishing solutions do so. Besides which, your sig- through her ezine, Words of contacting the blog owners. nature in their comments gives Wisdom, available through her you the added benefit of an websites. For more information, unreciprocated back link, which visit DocUmeant Publishing.

Google and other search enSimple Steps for Virtual Blog Tour Success

by Ginger Marks

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