Book Dealers World Summer 2021 Issue by Al Galasso

Book Dealers World Vol. 43 No. 2 Summer 2021

National Association of Book Entrepreneurs

IN THIS ISSUE The Top Five Mistakes Self-Published Authors Make By William Edwards

How to Market Your Book In 6 Simple Steps by Maria Nicole How to Launch Your eBook Using Social Media By Carolyn Cohn How to Boost the Search Engine Visibility of Your Books By Amy Harrop Five Ways to Ensure a Beautiful Book Cover By Deanna Cabinian

Book Dealers Diary Barbe Chambliss Ph.D. author of the groundbreaking award winning book, “Women Peacemakers: What We Can Learn From Them.” Read about her fascinating story in the Publishers Profile on page 3.

From The

BOOK DEALERS WORLD

Editor’s

Our 41st Year

Desk Dear Friends, The times are changing. Hopefully, this pandemic will soon be in the rear view mirror. We’ve gotten our vaccines already and hope to resume some normal activities, including eating out and getting together with friends and relatives who also have been vaccinated. Although the U.S. is doing a good job on the vaccine front, we must help other nations protect their citizens as well. This is a world wide problem. We will free of this disease when everyone is safe. This issue of BDW spotlights our Winter 2021 Pinnacle Book Achievement Award Winners, honoring many of our great members and their fine books. Reading is a great way to get away from your screens for a while and sit out in the sun while you enjoy a favorite book. See pages 22 to 25 for a list of the award winning books. Check out some of our wonderful entries and new authors today. Make a little time for reading each day. Our second trade show of this year will be a Virtual one, the California Library Assn. Show. We’ll also be doing another virtual one in June, the American Library Assn. National Conference will be virtual as well. The rest of the associations have not decided on doing an actual show or going virtual, or doing both. We hope to find out their plans in the coming months.

ISSN 1098-8521

NABE P.O. Box 606 Cottage Grove, OR 97424 541-942-7455 E-Mail BookDealersWorld@ bookmarketingprofits.com

Web Site BookMarketingProfits.com

Executive Director Al Galasso Associate Director Ingrid Crawford

National Association Of Book Entrepreneurs

BOOK DEALERS WORLD Copyright 2021. Al Galasso. All Rights Reserved. Published three times a year in mid January, mid-May and mid September by NABE, PO Box 606, Cottage Grove, OR 97424. One year subscription for non-NABE members: Have a delightful Spring and Summer, and hopefully we’ll be getting U.S. $50.00, Canada $55.00, Foreign $70.00. BDW will not knowingly accept fraudulent or back together on a regular basis. objectionable advertising. Articles in BDW may not be reproduced in whole or in part without the express written permission of the Al Galasso, NABE publisher. .

If you have not joined NABE yet, you can sign up on page 17 and check out the many money saving benefits, including Pinnacle Book Achievement Award eligibility.

PUBLISHER’S PROFILE

Barb Chambliss Ph.D. Author of “Women Peacemakers: What We Can Learn From Them”

In Women Peacemakers: What We Can Learn From Them, Chambliss shares the remarkable stories of this wildly diverse band of fifteen women change agents, from an Israeli soldier to an Irish nun, from an ex-princess to a Native American clan mother, from a paralyzed Olympic skier to a young Zimbabwean orphan who now directs the esteemed Future of Hope Foundation. Available as a beautifully formatted paperback, an audiobook, and an e-book. In 3-4 hour-long interviews, Chambliss asked the women how they found their work, how they remained dedicated to it, and what kind of compensation they received for it. She asked them what role, if any, forgiveness played in their peacemaking, and what metaphors fit their peacemaking work. She asked them to paint a picture with their words about how the world would look if their idea of peace where in operation today.

Shortly after the terrorist attacks in Barbe Chambliss Ph.D. is a New York City, she compiled and psychotherapist and mediator. In distributed a “Working Comthe midst of interviewing women pendium of Non-violent Repeacemakers around the world, sponses to 9/11" and later served she volunteered to work in Croatia as a therapist on a U.S. military with children who had barely base to better understand the survived the Bosnian War, which human dynamics of making war. changed everything for her. Now Her work is an ongoing exploration her purpose is to wake up the into the practice of peacemaking, conscious peacemaker in as many which she defines simply as people treating each other with One chapter describes the people as possible. equal respect. women’s answers to her question: “What advice would you give to She directed the volunteer Center Barbe is a fourth-generation someone who wants to become a for Conflict Resolution in Aspen, Coloradan. She’d rather sleep peacemaker?” Colorado. She has taught mediation to over 500 children and under the stars than beneath a roof, adults in rural Colorado schools. and revels in being outdoors in all In another chapter, she shares She facilitates Restorative Justice seasons of her beloved Rocky over twenty lessons she learned Mountains. about the guiding philosophies and Circles in her community. the behaviors these women She recharges her soul and does employ in their work. This book is Barbe’s Ph.D dissertation, entitled Contemporary Women Peace- her best writing at her yurt, chock full of actionable ways to makers: The Hidden Side of perched 8,000 feet high on the consciously create peace in our Peacemaking, ignited two decades edge of an alpine meadow she world. of interviews with over 50 women shares with a herd of elk, a chorus across the world exploring the nuts of coyotes and family of pesky For additional information on this Pinnacle Book and bolts of how peace is actually marmots. For fun she sings in a remarkable Cowboy Corral and plays in a Achievement Award winning book, made. Midway in this journey she volunteered as a counselor in a marimba ensemble. Her goal is to including dealer info, videos and Croatian camp providing safe wake up the conscious peace- more, visit her informative website haven for 80 children who had maker in as many people as www.barbechamblissauthor.com recently survived the Bosnian War. possible during her life.

Target Your Book or Product to Thousands of Bookstores, Libraries, Mail Order Firms, Online Catalogs, Educational Buyers and more at the NABE Book Showcase Exhibits • Save 90% on Trade Show Costs • Attractive Face Our Display • Professional Sales Staff • Follow Up Leads Mailed to You Here's Your Opportunity to give your book, audio/video tape or other product exposure to the book market, library field, mail order arena, media outlets, and internet book buyers at a cost you can afford. The average trade show booth now rents for $1800 and up. That doesn't include tables, carpeting, lighting, union labor, drayage service, book racks, airfare, shipping, car expenses, meals, hotel bills, etc. You could spend more than $3500 on just one exhibit alone. By becoming a part of the NABE Book Showcase Exhibits, you can have your books on display for less than 10% of what it would cost to exhibit your books yourself.

Our NABE BOOK SHOWCASE EXHIBITS are different from any exhibiting service. Your book is displayed face-out within a special subject category, such as Health, Cooking, Children's Interest, etc. Only 50 to 100 books are displayed in each show so your book is not buried amidst thousands of titles. Then, a professional sales staff, full of enthusiasm and warmth, who also speak Spanish and French, greet potential buyers. We take time to get to know you and your book. We pass out your flyers and send you the names of all the buyers who visited us so you can follow up on potential orders. Our NABE BOOK SHOWCASE EXHIBITS are bright, well-decorated, and colorful. We offer drawings, free gifts and giveaways to increase booth traffic. A few years ago, a publisher who had placed her book in 3 different combined exhibits in the same show, told us that after visiting the other two places, she couldn't believe all the buyers and the activity that was taking place at the NABE Booth. Authors are encouraged to make an appearance at shows if they wish. Even if you cannot attend any of the shows, you can be assured your book will be shown to all potential buyers. We are unlike any exhibiting service you have ever used. This is our 40th successful year of showcasing books, experience you can count on!

California Library Assn Show Virtual Exhibit May 11th to the 14th 2021 Reach public and academic libraries from all over California in this popular annual event. Expose your book not only to librarians but to hundreds of potential buyers who will see your book for the first time and then wish to purchase it for themselves or as a gift.

gggg American Library Assn. Show Virtual Exhibit June 23rd to the 26th 2021 This Booth Exhibit will be held online this year in June for the first time. People are reading more these days since they are home during the Coronavirus and they will be looking for books to read and give as gifts. Libraries are re-opening and ready to order new titles while providing a wide variety of services to their patrons. Don't pay high prices to show off your book when you can join us, save money and participate in this popular national show.

gggg Pacific NW Booksellers Show Tacoma, Washington October 2021 Reach thousands of book stores, book distributors, wholesalers, libraries, young adult bookstores, and a wide range of book buyers from all over Oregon, Washington, Idaho and Northern California. Many of these booksellers are seeking independently published titles on a variety of different topics including children's books, fiction, non-fiction, how-to, self-help and much more. This show gets bigger every year.

gggg Washington Library Assn. Show Spokane, Washington

October 2021 Showcase your books, audios, videos and more in one of the largest library market shows of the year. You can sell direct to libraries and pocket more profits. Or, you can help your distributor sell more books with this exposure to librarians from all over Washington, Idaho and other neighboring states.

gggg 4

Here's What You Receive at the N.A.B.E. BOOK SHOWCASE EXHIBITS.... g YOUR BOOK will be displayed faceout in its own special category section with a friendly, professional Tri-Lingual (Spanish, French & English) Sales Staff attending. We also showcase CDs, and DVD’s. You do not have to attend any show unless you wish to. g YOUR BOOK will be featured in our NABE BOOK SHOWCASE CATALOG, which will be passed out free to buyers at each show with your web site info. g 25 of YOUR BOOK PROMOTION FLYERS will be placed beside your book. When a buyer expresses interest in your title, a flyer will be handed out. If additional flyers are needed, they will be xeroxed at the show. g Once you sign up, you'll receive the Free Report: How to Get The Max From A Show. It gives you tips on how to design order-pulling flyers and what to put on them, ways to attract more customers, best follow-up methods, and much more. g A SPECIAL PARTICIPANT PACKAGE will be e-mailed to you, approximately 2 weeks after the Showcase, containing the list of buyers for follow up. They will be sent both in Adobe Reader PDF Format as well as in Ascii Text so they can be imported into any database. Plus, you will receive a Show Report. If you prefer, the names & report can be sent by regular mail. EXTRA BONUS When You Sign Up For 3 or More Shows FREE COPY of Al Galasso’s Success Secrets of Self-Publishers CD

What Past Exhibitors Have Said About Our Service: “Thanks for putting me in touch with the distributor you spoke with at the show. We have a deal to put copies of the novels in two Portland Costco Warehouse stores, and in the Eugene Costco. I'll do a book signing in all three stores. If that goes well, and I'm confident that it will, there is a great opportunity to expand into other Costco stores, Wal-Mart and the big box book stores. It looks like the book show exposure paid off. Rod Collins “You and Ingrid did a superb NABE job at the California Library Association Trade Show. We appreciated how well you displayed "Grandpa Grouper, The Fish With Glasses' and steered children¹s book buyers to us. Thank you. Grandpa Grouper sold out! It pays to join NABE and I highly recommend participating in your trade show program." Don Arends "I just received a call from a gift store in California, whose owner told me that she saw our book at the NABE Book Showcase Exhibit. She proceeded to order every book and label in our line. This one account certainly paid for our exhibit fee, and we expect much repeat business.” Cheryl Long, Culinary Arts, Ltd. "We consider your showing of our books at the NABE Book Showcase to be a success. So far, we've received five solid wholesale contracts and are in the process of securing some large orders.” M. Waters, Mutual Press "Al, thanks for the leads from the last trade show. The first five I contacted remembered my book and also taking the flyer you handed out. Four out of five already ordered for their libraries. You did a great job representing my book. I am very pleased with your service." Joan Shih

Special Hot Books Prime Feature Section At Pac NW Book Show & Washington Library Show Only $50.00 add. per show Limited Amount of space

SHOWCASE EXHIBIT FEES NABE Members One Book in 1 Exhibit: $110.00 One Book in 2 Exhibits $210.00 One Book in 3 Exhibits $300.00 Additional Titles in any Exhibit: Only $90.00 each

--------------------------------------***SPECIAL*** One Book in All Four Exhibits $370.00 --------------------------------------Non-Members $185.00 per book per show

To Get Your Book Into the NABE Showcase Exhibits P Fill out the Showcase Order Form below. Print or type legibly. Include your remittance by check, money order or credit card. P For each Showcase that you participate in: Send One copy of your Book plus 25 Flyers. (We need a fresh book for each exhibit). If your book isn't ready now, you can ship it later, but please sign up as soon as possible because of limited space in the exhibits. Flyers can also be sent after you sign up.

NABE SHOWCASE ORDER AND LISTING FORM NABE P.O.Box 606 Cottage Grove, OR 97424 ____ Reserve a space for ______book(s) in the □ Place book in Hot Books at

Learn master marketing tips and the Inside Secrets of selling more books at the trade shows, in mail order, through special markets, with publicity tie-Ins, and more. Boost your bookselling profits!

California Library Show America Library Assn. Show Pacific NW Book Show Washington Lib Assn Show All Four Showcases for $370.00 for NABE Members.

__Check here if your would like us to design your flyer with our new low cost Book Flyer Service. Includes typesetting and printing. Only available for NABE Members who participate in our Showcase Exhibits.

Title of Book__________________________________________________________________ Author__________________________________________________Retail Price____________ Publisher__________________________________________________________________ Address_____________________________________________________________________ City______________________________________________State_______Zip_____________ Telephone__________________E-Mail_______________________________________

Pacific NW Book Show. Add. $50.00

□ Place book in Hot Books at Washington Lib. Show Add. $50.00

____ Enclosed find my check or money order in the total amount of $_______ as payment in full. ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices. ____ Please charge my Visa/Mastercard Number______________________________________ Exp. Date________ Signature__________________________________ Card Verification No. ______ (Last 3 digits on back of signature panel of card)

The Top Five Mistakes Self-Published Authors Make By William Edwards Overlooking the Importance of Editing Poorly edited books not only negatively impact the individual author, but they affect the efforts of the self-publishing community as a whole. In fiction, when readers stumble over misspellings and awkward grammar, it interrupts the experience and jolts them out of their suspended disbelief. For non-fiction, a poorly edited book with numerous typos can cause the reader to question your credibility. It's almost impossible to edit your own work because of your familiarity with the subject matter. You need a qualified person who can find issues with story line, factual discrepancies, typos, grammar problems and other inconsistencies. There are several levels of editing: Copyediting: Deals with typos and grammar errors Content editing: Identifies plot and character issues and other major problems Proofreading: A final read-through to polish the book and eliminate minor errors that have slipped through the process Having an Amateurish Book Cover A book cover provides the sizzle that motivates readers to consider buying your book. While you may find a great image and want to fire up Photoshop, resist the temptation. Professional graphic designers have years of schooling and experience, and they understand how to blend the elements of color, font and image together to create a compelling cover. Authors typically like to have control over every aspect of their book's development, but this often leads to placing too many distracting objects all over the cover. You may like your work, but your readers may think its crude and cringe worthy. Always budget at least $500 for a professional cover design.

Don't Oversell or Undersell Your Book The more books you've written, the more books you'll sell. That's how it For some reason, self published au- works. That's how it's always worked." thors seem to slide to either extreme when it comes to book sales and mar- While the tangible benefits of book keting. Either they have an absolute promotion and marketing can be dephobia for promoting their book, or bated, no one can argue with the funthey self-promote to the point of annoy- damental precept that multiple titles ance. Spamming with endless Twitter will help raise the sales of all your feeds, Facebook Posts, emails and books. In essence, readers who finish other social media outlets with an end- a good book almost always look at the less barrage of "Buy My Book!" mes- author's page to see what other offersages will not help you develop a loyal ings are available. fan base. In fact, the exact opposite is most likely to happen. It's important to The absolute best time to make a new always consider how you would feel if sale is when a reader has just finished you were exposed to your own market- one of your books. Authors often spend a great deal of time futilely proing tactics. moting a single release while neglectConversely, publishing your book and ing their next book. Your new book then hiding in the den won't work ei- should be started as soon as "The End" ther. Unfortunately, many authors is written on the last page of your don't exhibit confidence in their work current book. Ultimately, it's a game of and appear to be almost apologetic. numbers, which is why so many auReaders want you to believe in your- thors focus on writing a series. Howevself. After all, if you don't think your er, it is important to recognize the work is worthy of their time, why viability of your concept within a series. There are countless ideas that worked should they? well in a single edition but failed to Failing to Develop a Book Marketing capture the same intensity in future releases. In those cases, the strategy Campaign backfired, and the audience and sales The success of your book will be direct- actually declined. ly proportional to the degree it has been appropriately marketed to its tar- Book Marketing and Promotion get audience. Read the last statement as many times as it takes to settle in. There are many websites that can help Marketing efforts must be well- promote your book and develop a base. We recommend planned and proactive. No matter how reader well written your book may be, it won't www.onlinebookclub.org, sell if no one is aware of it. The book www.thehiddenauthor.com as well as publishing process is similar to starting goodreads.com a new business. It requires a significant amount of time and effort. In ----------------------------------------------some cases it may require a financial The Hidden Author is dedicated to investment. Marketing efforts should promoting books written by self-pubbe focused on a targeted audience lished authors. Authors list their books that was established prior to the re- on the website and agree to review lease of your book. four books each year written by other self-published authors. Book sales Failing to Write a Second Book and rankings improve on the major online retailers because of higher In a 2012 blog post, author Kristine sales and more reviews. Kathryn Rusch wrote, "[I]ndie writers www.thehiddenauthor.com who promote their book instead of writing the next book are wasting their time.

Reach Thousands of Book Buyers In the Publishers Preview Section of Book Dealers World and the HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE A Two For One Special Marketing Opportunity Book Dealers World Publishers Preview You receive a 1/3 page display unit, completely designed by us with your book cover photo, a 70-word description of your book, retail price, wholesale, dropship and sample costs, plus your company name, address and phone number. This ad will appear in the Fall 2021 edition of BOOK DEALERS WORLD, which will be seen by 5000 or more prospects each month.

Buyers From All Over The United States, Canada and the World Will See Your Book The PUBLISHERS PREVIEW section is designed for ease of use. Internet firms and mail order companies can request additional sales information or order directly from you. We even forward any inquiries we receive here at N.A.B.E. to you at no additional charge.

Save Yourself Time and Money! If you rented e-mail lists of potential prospects it would cost you up to a thousand dollars to reach these top prospects not to mention all the time and work involved in securing the right lists. We do everything for you in one easy operation. 2021 marks our 41st year of publishing. Remember That Even One Contact Made Through This Offer Could Result In Thousands of Dollars of Sales For Your Book!

Hot Books To Promote Feature Page This Special Web Page will be featured on our Web Site, promoted in quarterly e-mails to bookstores, libraries and a wide variety of Internet Book Buyers, and advertised in our bi-monthly Marketsmart Newsletter.

As a Publisher, here’s what you will get: 1. A 70-word Description of Your Book 2. A Color Cover Photo of Your Book 3. A Direct Link to Your Own Web Page or Web Site. 4. One Complete Year on Hot Books 20,000 to 25,000 visitors come to our Web Site each month. 4000 copies of our popular newsletter Marketsmart are e-mailed each issue and more than 1000 e-mails will be sent to book buyers.

Get This Complete Promotion Package a $275.00 value for just $125.00 as a NABE Member Publishers Preview Ad in BDW plus the Hot Books To Promote Feature on our Website for a Full Year.

NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM

NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS: ___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book the Hot Books To Promote Feature on the web. I've enclosed my Non-Members: a plus e-mail) by remittance plus my book, (and a JPEG of the cover $150.00 per book 70-word description of the book on a separate page. ___Please charge my Visa, MC Number or American Express. BookTitle_________________________________ ____________________________________________________ ________________________________________

Exp. Date_____________Signature______________________________ Retail Price:_________ Sample Price:__________ Card Verification No.______ (Last 3 digits on back of signature panel of card) Website:__________________________________ Name____________________________________________ Please include a 70-word description of your book on a separate page. If you want Company_________________________________________ us to write the copy, send your book & Address__________________________________________ sales info.

City______________________State_____Zip____________ Telephone__________________Fax___________________ E-Mail____________________________________________

Final Deadline: August 25th, 2021 See Next Page For Publishers Preview

Tonia Shimin Mercury Press International 437 Reed Ct Goleta. CA 93117 Email: shimin@theaterdance.ucsb.edu Web: www.symeonshimin.com

“The Art of Symeon Shimin" presents a striking view of the life and art of this noted and award winning Russian born Jewish artist. Curated and edited by his daughter, the book includes essays, more than 100 plates and archival photographs and an autobiography. This is the first complete collection of Shimin's work that dramatically showcases art of rare beauty and raw expression. Retail: $40.00, Sample: $40.00 ppd. Write for wholesale quantity discounts.

Nicki Geigert Reader’s Magnet 3533 Corte Esperanza Carlsbad, CA 92009 Phone: 760-533-5154 E-Mail: nicki4kids@aol.com Web: www.NickiGeigertbooks.com

Who's Yawning Now? is a children's book of animals photographed yawning. Each animal has a story to tell, where it lives, 3 interesting unique facts about it, what it eats, and its level of critical endangerment according to the The IUCN Red List of Threatened Species. The book is written for ages 2-12, with a green banner at the top of each page to be read to children between 2-5 years of age. Retail: $26.00, Sample: $26.00 ppd Write for wholesale quantity discounts.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company 919 Sonora Ct. San Dimas, CA 91773-1488 Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com Web Site: http://www.godconnectionstory.com

The Corona Virus has prompted most American believers to feel that God is telling humanity to change how it lives. But the author of this new book sees a much bigger message in the virus. He believes that it is the ego’s power that started it to discredit God and only the power of God can change our fate. Based on the author’s knowledge that he has experienced for fortyplus years. Amazing secret revealed. Results guaranteed. For your Free Report, send your e-mail today or write directly to the author. Retail: $17.99, Sample Book $17.99 ppd. Write for wholesale quantity discounts.

Richard A Pazasis Page Publishing 320 Water Street Conneaut, PA 16316 Phone: 866-315-2708 E-Mail: rap-authorconsultant@charter.net www.pagepublishing.com

Guide To Becoming An Effective Manager is both a valuable college textbook and off-the-shelf self-help guide for those wishing to develop and perfect leadership and management skills, as well as to help employees successfully meet the mission and goals of their employer while at the same time being fulfilled in their jobs. Retail: $14.95 E-Book: $9.95 Sample: $14.95 ppd. Write for wholesale quantity discounts.

Mary Virginia McCormick Pittman Xlibris 222 E. Houston St. Suite 1204 San Antonio, TX 78205 Phone 210-212-4500 E-Mail mvp.texas@yahoo.com

Is it animal magic? Or the unique DNA of the wolf? This book presents three incredible stories that will transport you into a world of canine courage, endurance, bravery, and fortitude, which can be called nothing less than miraculous. Beautifully illustrated. Retail: Available on Amazon & Barnes & Noble Write For Wholesale quantity discounts.

Mary Harelkin Bishop RiverWorks Ink 110 McCarthy Blvd N Regina, SK S4R 6A4 Canada Phone: 306-531-3171 E-Mail: ddriver@sasktel.net Web: https://www.driverworks.ca

Instead of taking a school trip to the mountains, 13-year-old Andrea has to attend a boring wedding in boring Moose Jaw. When she accidentally falls into a mysterious tunnel below the city’s streets, she finds herself back in the 1920s and those dangerous days of the city’s underground. Can Andrea outsmart the gangsters who are demanding that she work for them? Will she ever see her family again? Updated edition. Retail: $15.95 CAD Sample: $15.95 CAD ppd. Write for wholesale quantity discounts.

Tracee Dunblazier GoTracee Publishing 741 Elmira St. Pasadena, CA 91104 Phone: 310-259-0335 E-Mail: gotacee@sbcglobal.net Web: https://www.beaslayer.com

In this groundbreaking book, Dunblazier takes an in depth look at your karmic relationships: the spiritual imprints and repetitive patterns that position you in life. You will understand what karma is and learn all the ways to reveal, accept, forgive, and transform your connections in every dimension. Not only to your soulmates or romantic entanglements, but how you relate to food, money, family, culture, religion, sex, death, and your environment. Price: $14.99 Sample: $14.99 ppd. Write for wholesale quantity discounts.

Jane Blomstrand 1756 Cole Avenue #401 Walnut Creek, CA 94596 Phone 925-498-8048 E-Mail: bloomie8@pacbell.net Web Site: www.MeetThePrincipal.com

Almost all of us have experience with school, either as a student, a parent or maybe a teacher. But few have experienced school as a principal. Meet the Principal: My Journey Beyond the Curriculum is a collection of a principal’s true stories. Some are funny, some sad, some may surprise you, and some may touch your heart. When you put them together hopefully you will experience school beyond the curriculum. Retail: $13.95, Sample: $13.95 ppd. Write for wholesale quantity discounts.

Silvia Beck Speyer Christian Faith Publishing 571 Briar Cliff Rd Pittsburgh, PA 15221 Phone: 412-242-1090 E-Mail: silviaspeyer@gmail.com Web: www.silviaspeyer.com

Romeo is a friendly dachshund whose life is made miserable by three large dogs in the neighborhood. He desperately tries to become their friend. When he nabs a burglar, his enemies can't help but admire him, and they are ashamed of their bullying. When he asked them why they were so nasty, they admitted that they were bored. They become friends and valuable helpers of the police. They realize that size does not matter. Heroes come in all sizes! Retail: $15.00 Sample: $15.00 ppd. Write for wholesale quantity discounts.

Susan Robertson Page Publishing PO Box 470 Rancho Santa Fe, CA 92067 Telephone: 405-706-3704 E-Mail: larruping@aol.com Web: Facebook & Parier

My husband was Dale Robertson a very famous and talented actor who starred in many films. Mostly in the 1950’s. Also starred in Western Series during the golden era of the TV Western, one of the most popular genres ever produced for the small screen. One of the most popular was Tales of Wells Fargo that Dale starred in every episode. Starred in The Iron Horse, Death Valley Days. etc. New, updated edition. Retail: $62.95 Write for wholesale quantity discounts.

Karen Nicksich Book Vine Press 1641 Brantingham Rd Richland, WA 99352 Phone: 509-737-7637 E-Mail: emeraldhalo@earthlink.net Web: www.pet-angelreader.com

Gus Finds His Way Home is the true story of Gus, a Golden Retriever’s journey to find his fur-ever home. It took Gus thirteen hours from Utah to Washington to get to his new Family. Come join Gus on his adventure over the mountains and through a flood to finally meet his new family. Retail: $14.99, Sample: $14.99 ppd Write for wholesale quantity discounts.

L.J. Russell Page Publishing 320 Water Street Lake Conneaut, PA 16316 Phone: 315-729-0313 E-Mail: ljrussell44@gmail.com

A group of employees and guests begin a summer at isolated Camp Wildwood in the Adirondacks. The lake has a dark legend known by the locals. The people at the resort have diverse backgrounds but they all enjoy the summer at the resort. That tranquil summer scene will end on a hot summer day when the Moon Lake Legend comes alive and the folks will confront the truth of the legend. Retail: $20.95 Sample: $20.95 ppd. Write for wholesale quantity discounts.

Bob Gebelein 18 Hawthorne Drive Durham, NC 27712 Phone 919-382-9439 E-Mail dirtyscience2@gmail.com Web Site: https://dirtyscience.net

Our academic establishment is dominated by the belief that there is no reality beyond the physical. Academic people who study the psychic or the spiritual are ridiculed, shunned, and ostracized. This destroys academic freedom and severely limits our cultural knowledge. DIRTY SCIENCE exposes this corruption in our accredited academic institutions. Retail: $13.95, Sample: $13.95 ppd. Write for wholesale quantity discounts.

Solara Vayanian Winged Fire Productions 1391 Paseo Grande Corona, CA 92882 Phone: 949-892-8099 E-Mail: timedancers88@gmail.com Web: http://www.wingedfireproductions.com

Night Flower is a guide providing insights into the damaging effects of abuse and trauma along with holistic, practical tools to release, rebalance and heal. It delves into the deeper wounding of the human heart and spirit that bear the brunt of trauma. The author offers a new way of looking at such difficulties, providing pathways out of victim consciousness, pain and anger into the possibility and necessity of healing. Retail: $17.95, Sample: $17.95 ppd. Write for wholesale quantity discounts.

B.A.Vonsik Celestial Fury Publishing 5617 Rocking Horse Rd Orlando FL 32817 Phone 407-252-0341 E-Mail po@primevalorigins.com Web Site www.primevalorigins.com A multiple award-winning epic science fantasy saga of humanity, gods, and heavenly hosts on earth, giving rise to the Four Horsemen of prophecy. Experienced through the eyes of the young paleo-archeologist, Nikki, surviving an uncertain future while reliving the ancient undiscovered origins of man battling haughty gods, brutal beasts, and treacherous men of renown...answering the question, "What if all our myths and legends are true?" Books 1-3 available online everywhere. Retail: $18.95. Each. Sample: $18.95 each ppd. Write for wholesale quantity discounts.

Reverend Peter G. Vu Book art Press 1253 52nd St Kentwood, MI 49508 Phone 616-634-1943 E-Mail pvu@stmmagdalen.org Web Site www.FatherPeterVu.org “Living for a Higher Purpose” is an enthralling story that will keep readers

interested at every turn of the page as it gives a unique perspective of the Viet Nam War from an eye-witness and survivor. The book is not just a story of struggles, difficulties, and despair but also a story of hope, redemption, and transformation. Anyone who has been through the toughest times of their lives can find comfort and security in reading this book. Viet’s story inspires readers to find their own higher purpose in life. Retail $27.00, Sample: $27.00 ppd. Write for wholesale quantity discounts.

Modifying Biological Life in the 21st Century Conrad B Quintyn Archway Publishing 334 Chestnut Avenue Bloomburg, PA 17815 E-Mail: cquintyn@bloomu.edu www.amazon.com

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Intrigue on the white sands of the Indian Ocean. From the awardwinning author of Clifford’s Spiral. A lonely widower from Los Angeles buys a tour package to East Africa on the promise of hookups and parties. What he finds instead are new reasons to live. Harry Harambee’s Kenyan Sundowner is an emotional story of expat intrigue in Africa, reminiscent of The Constant Gardener by John le Carré. Retail: $18.99 Sample: $17.99 ppd. Write for wholesale quantity discounts.

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When the President-elect dies a few days after the election, there is no precedent as what to do. The Constitution provides no answers. The Democratic National ties to fill the gap and almost succeeds except for the Electoral Vote of one man, but that vote provides the final answer to the national conundrum. Price: $14.99 Sample: $14.99 ppd. Write for wholesale quantity discounts.

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A: It costs just $90.00 to join and "It is my belief that most good books are still unwritten. They are still in the minds you get a Two-Year Membership of you, me and countless others. When for the price of one Other associa- I wrote my first book, "When You Can tions charge hundreds of dollars Walk on Water, Take the Boat," I was for annual memberships. You get lost in a sea of red tape and horrible real value with NABE and you misinformation about publishing. won’t have to renew every year. Thanks to you, NABE and your helpful Plus, when renewal time comes, magazine, "Book Dealers World," I started off on the right foot. You are a great you still receive our Special Low Renewal Rates and additional bo- help to many an aspiring author.” John Harricharan nuses as well.

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Why You Should Write Book Reviews For Other Authors by Jan Verhoeff If you're writing non-fiction books, you should be reading non-fiction books. Why? You might ask, and you know I'm going to tell you... If you're writing non-fiction, you'll want to read in the area you're writing, to make sure your content is fresh, different, and valuable. Don't copy their books. That's never a good idea. But do use their books for inspiration, for publication style, concept delivery, and comparison. Other writers in your industry are a direct link and connection to other readers in your industry. Connect, and befriend writers who actively promote information in the industry! They will be your best assets. Review Their Books

If it's really bad, you can focus on the good part and mention that you found some parts to be redundant or overwritten, etc. but find and point out the GOOD first. Be sure your review on Amazon or Barnes and Noble includes at least a 100 words - seriously, you're a writer, you should be able to write at least 100 words about anything.

Visit Their Blogs Does this writer have a blog? Or a discussion going on Amazon? Visit their blog, add comments to blog posts, mention that you've read their books, and add to the conversation on the blogs. Ask questions. Do you have any experience with other writers in this genre? Do you recommend other writers? Is there one thing you'd do differently now that your book is published? Find a quantifiable question and ask it.

Hopefully, they'll respond to your Did you know that writers read comment, maybe even visit your every review? They do. They may blog! Interacting builds connection, say they don't, or tell you they don't and you could make a new friend. care about bad reviews, but they do. And even more so, they read Invite Them to Review Your Books and remember good reviews - and and Visit Your Blogs good reviewers. They'll think about the words and thoughts from a good reviewer, and quite often Remember the basis for your intereven mention them on their blog. est? Building connections. GrowBut THAT isn't why you're writing ing relationships. Doing whatever it takes to build an audience in your the review. industry means actually connectThe reason you should write re- ing with other writers. Don't slack views for other writers in your in- off... dustry is to improve your ability to recognize and understand good Are you looking for places to post information. The better the informa- your book reviews, beyond the tion in their book, the better your book store, or your blog There are review should be. I would even many places to post reviews. Visit encourage you to not write a bad Refreshing Reads, for our reviews, for review - even if the book is really http://www.JanVerhoeff.com bad - but to find something good to more information about writing your own story. Let's do coffee! write about.

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Go Online: Another important tool to market your book is going online. There are many websites that proby Maria Nicole vide free promotions to the newbie writers, if you are among them, The way you market your book to then browse the internet for the the readers should be based on same. two things: your values and the intentions for the book. If someVowelor is one of the best online thing feels slimy or inauthentic, book platforms you can explore, don't do it. You should never let a where you will be provided with so bit of exposure destroy your valmany options to market your book ues. Short-term gains that feel in many different ways. wrong seldom result in long-term growth as an author. They can Ask your Near & Dear Ones: There also decrease your social capital. is a very good saying which says Charity Begins at home. The best Reach the Reviewers: If you really way to get the real response of the want to make the buzz in the marstory is to ask your relatives for a ket, then you have to reach to your rough read. You should get friends, readers and ask for the reviews. colleagues, clients or anyone who The Reviews of the book are nowalikes your book to place reviews on days very important and plays an Amazon and other online bookimportant role in boosting up of the stores. Amazon is highly influential sale of the book. After reading and the reviews matter so encouryour book, the reviewers can subage anyone who says they enmit their thoughts on their personal joyed your book to place a review. blog or can also share them on social media.

How to Market Your Book In 6 Simple Steps

Organize a Giveaway: Another free and easy way to market your book is to give sample chapters to the readers. You can do it by offering a pdf file out of your best chapters and give them to the readers and let them have the taste of your unique writing if your book story is likable by them, this will definitely put them to the buying page of your book. Think of this process as giving a chance to the readers to read the preface. Organize competitions for distribution of Free Copies: Post the free competition about the book and let the readers know that you have written a book. You can organize competition through magazines, personal blogs, YouTube and paid Promotions.

I am a book Reviewer at http://www.goodnewsbro.com] I hope all the marketing Strategies mentioned above will benefit you in growing your book sales. Please share your book promotion strategies with us in the comments. Thank You.

Enter Your Book In the Winter 2021 Pinnacle Book Achievement Awards

Ask for the Paid Reviews: There are many reviewers out there in the world of Social media who charge a minimal amount of money to review books. You can Hire 5-10 Reviews and ask them to put their genuine reviews on Amazon. The more reviews you on your Amazon Page, the more your book will be visible to the people in the best-selling category, and once it comes into that category, then automatically your book sales started to boost up. It will take time, but it is totally worth to wait for it. The Only thing you can make sure is to get the real response from the Reviewers.

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Book Dealers Diary Humangee 101 by Frank Sharkey is an innovative manual for understanding human life. What kind of operating system are we? What applications are installed in us from the manufacturer and what apps should we install ourselves? Find out how your life can be as simple and intutive as your smartphone. For more info, visit www.humangee.com Talk, Play And Read With Me Daddy by Jo Ann Gramlich provides you and your child with many stimulating activities and games that are developmentally appropriate and designed to help enhance your child's speech and language skills. They can be played when you and your child have a few extra minutes during daily routines, playtime, or story time. For more info, visit www.talkplayandread.com Mending America’s Political Divide by Rene H. Levy, Ph.D. provides a sciencebased, stepwise, approach to build constructive partisanship and re-learn how to engage with and live with political disagreements. Because its approach appeals to our reason as well as our emotions those who reviewed this book found it “transformative.” For more information, visit www.renelevy.org Emotion to Motion: How the Mind Impacts Your Dog’s Mobility by Kate Titus offers you all the tools you need to help your mobility-challenged dog start leading a fuller, happier, and more active life today. Packed with practical suggestions, case studies, worksheets, checklists, and tips to improve the quality of life. For more info, email carrie@dudleycourtpress.com Love Poems From New England by Jon Meyer is a poem and photograph collection presented in a beautiful and colorful hardcover book. The poems are short and grouped in the New England States that inspired the collection: Massachusetts, Connecticut, New Hampshire, Maine, Rhode Island, and Vermont. It is an inspiring journey into life and love. The stunning visual imagery captures all four seasons in New England and is a book you will come to treasure. For more information, visit www.jonmeyerpoetry.com

Shame Unmasked by Rick Patterson asks the powerful question, “Are you your own worst enemy?” Shame masks itself to avoid detection so it can operate inside you unhindered. You might know it as your internal critic, fear, perfectionism or poor self-esteem. Taken to extremes, it can be the root of such destructive conditions as narcissism, racism, or hatred for self and others. For more information and dealer info, visit www.rickpattersonconnects.com Say It Now by Sherry Richert Belul features 33 creative ways to say “I Love You” to the most important people in your life. From activities that take just a minute, to love letters, joy jars, tribute videos, surprise parties, and more, this book helps you celebrate and appreciate the wonderful friends and family around you. It is an activity book that sparks inspiration. For more information and dealer details, visit www.simplycelebrate.com The You Code by James Sheridan uncovers the missing connections between ancient history, genetics, and a forgotten but powerful psychological theory. It defies the conventional self-improvement message of changing who you are, and instead invites you to awaken to your true self. This provocative page-turner provides definitive answers to the most important questions you'll ever ask yourself: "Who am I and why am I here?" For more info, send an e-mail to carrie@dudleycourtpress.com In The Weight of Salt by Sandra Montanino, bright, ambitious, and determined to carve out her own destiny, Angelina discovers that women have no right to vote, the Mafia has her Italian community in a stranglehold of fear, and when she finds love, her strict, Sicilian father arranges her marriage to a man she dislikes. As life continues to unravel, Angelina makes a daring move to take destiny into her own hands, but it comes with devastating consequences and far more shattering than she realizes. For more information and dealer info, visit www.sandramontanino.com In 365 Ways to Love Your Child, Julie Lavender encourages moms, dads, and anyone who works with children to show kids every day with simple but meaningful gestures and activities how very much they are loved. Join Julie in expressing tangible acts of love to show your kids they are valued by their parents and, most especially, by God. For more info, visit https://julielavenderwrites.com

How to Save Your Inner Wonder Woman by Kenneth Rogers Jr. is a guide for partners, allies, and caregivers of childhood sexual abuse survivors. It uses the DC comic book superhero Wonder Woman to heal compassion fatigue. The author, a male survivor of childhood sexual abuse, strives to help professional caregivers and the loved ones of survivors of childhood sexual abuse battle the effects of burnout, compassion fatigue, and secondary traumatic stress. For more info, visit www.lostimaginations.com The Girl in the Peach Tree is the first book in Michelle Oucharek-Deo’s contemporary romance trilogy. If you like a story filled with genuine emotion, a search for personal truth and a touch of magical charm then you’ll love how this tale of food, wine, friends and passion comes together with just a dash of secrets and betrayal. It is sure to ignite all your senses and have you booking a flight to Portugal before you even finish. For more information and dealer info, visit www.michelleoucharekdeo.com The Art of Symeon Shimin presents a striking collection of the fine art of this exceptional Russian born Jewish artist. Curated by the artist's daughter, it is the first collection and overview of Shimin’s work. Includes an autobiography by the artist, essays by noted arts journalists Josef Woodard and Charles Donelan, over 100 plates and archival photographs, this book showcases art of rare beauty and raw expression. For more info visit www.symeonshimin.com Light Runner By Philip Brown is the first book in a fast-paced and gripping contemporary fantasy series. Dara is a brave and clever female protagonist, learning to sidestep the temptations of both magic and fame. Set in the back streets of Los Angeles, Light Runner is an engaging new age fantasy adventure. For more information and dealer info, www.philipbrownauthor.com Becoming Olive W by S. Lee Fisher tells the story of a young woman in the 1900’s, who wants to become an independent woman scholar. Set in rural Pennsylvania, journey with this feisty girl on an emotionally intense encounter through her dysfunctional family within a male-dominated world. The world should be Olive’s oyster. Does she want too much? For more info, visit https://www.sleefisher.com

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Send this form to: NABE, E-Book Directory. PO Box 606, Cottage Grove, OR 97424 Book Title Company Address City, State, Zip E-Mail Web Site Phone Retail Price 50 Word Book Description

Winter 2021 Pinnacle

Best Book in the Category of BUSINESS HISTORY “Old Detroit” and Other Things SM Mathias sm@allwest.com

Book Achievement Awards

Best Book in the Category of CHILDREN'S ADVENTURE

Best Books in the Category of ANIMALS AND PETS

Corky Tails: Tales of a Tailless Dog Named Sagebrush: Sagebrush and the Warm Spring Discovery Joni Franks https://www.jonifranks.com/

Kibby The Space Dog Andrea Cassell www.andreacassell.com/index.html Emotion in Motion Kate Titus www.dudleycourtpress.com Penny The Shy Pony Kim Partin www.kimpartin.com

Best Book in the Category of ART The Art of Symeon Shimin Tonia Shimin www.symeonshimin.com

Best Book in the Category of ANTHOLOGY As Above, So Below: Sun, Moon & Stars Julie Loar www.julieloar.com

Best Books in the Category of AUTOBIOGRAPHY Forgotten Anica Letic https://books.friesenpress.com/store

Best Book in the Category of BUSINESS Turn Words Into Wealth: Blueprint For Your Business, Brand and Book Aurora Winter www.aurorawinter.com

Perry The Sheep: The Search For The Magical Rainbow Cheryl Cheatham www.CherylCheatham.com

Best Books in the Category of CHILDREN'S CHRISTIAN Emma Decides Gail Galbraith Everett gige@aol.com gige@aol.com

Best Book in the Category of CHILDREN'S FANTASY Grotto of Chaos: The Exploits of Clarence Griffin BK 1 Christopher Knox www.authorchristopherknox.com

Best Book in the Category of CHILDREN'S HOLIDAY The Night The Reindeer Came To Play Maria Votto www.goodreads.com

Best Books in the Category of CHILDREN'S INTEREST Diary of a Traveling Hedgehog Hope Silver www.EvolvedPub.com

Waverly The Witch Angela Lindsey www.waverlythewitch.com Luna’s Star Sheamus Rasch www.fathompublishing.com Kibby Gets a Little Sister Andrea Cassell www.andreacassell.com/index.html

Best Books in the Category of CHRISTIAN The Warehouse Joyce Crawford www.joyce-crawford-author-website.com

Chosen, 15 Minutes With Jesus Victorya www.victorya.net http://www.victorya.net

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Best Books in the Category of CRIME FICTION Plan To Kill CV Hamilton www.carolynhamilton.com Dormir Michael Golvach www.EvolvedPub.com Best Book in the Category of FANTASY Light Guardian Phillip Brown www.phllipbrownauthor.com

Best Book in the Category of GAMES & PUZZLES Life Wisdom Word Search: Yoga For The Brain Cristina Smith www.YogaForTheBrain.com http://www.YogaForTheBrain.com L

Winter 2021 Pinnacle Book Achievement Awards Best Books in the Category of FICTION Swan Robert Jaxx www.robertjaxx.com Time Dancers Solara Vayanian www.wingedfireproductions.com

Best Book in the Category of GRAPHIC NOVEL 50 Million Years of Whales Ted Rechlin www.rextooth.com

Best Books in the Category of HISTORICAL FICTION Shocking Mistakes That Altered History Charles Toftoy www.charlesntoftoy.com Daughter of the Yellow Dragon Starr Z Davies www.starrzdavies.com

Best Book in the Category of HORROR Ekleipsis Tamel Wing www.ekleipsis.ca/

Best Book in the Category of JUVENILE FICTION Pasel and the Forbidden Garden Christopher Hooten www.fathompublishing.com

Best Book in the Category of LITERARY FICTION Harry Harambee’s Kenyan Sundowner Gerald Everett Jones www.geraldeverettjones.com

Best Book in the Category of MARKETING The Death of Content As King: How a Data Democracy Has Revolutionized Marketing Jon Hinderliter www.deathofcontent.com

Best Books in the Category of MEMOIR Shame Unmasked: Disarming the Hidden Driver Behind Our Destructive Behaviors Rick Patterson www.rickpattersonconnects.com

The Rain May Pass Alan Shayne henryjudd@aol.com Best Book in the Category of MIND BODY SPIRIT The You Code James Sheridan www.dudleycourtpress.com

Best Book in the Category of MOTIVATIONAL

Best Books in the Category of MYSTERY Snook Wallow Janet Heijens www.janetheijens.com Why Me? Chimeras, Conumdrums and Dead Goldfish Charlotte Stuart www.charlottestuart.com Preacher Finds A Corpse Gerald Everett Jones https://geraldeverettjones.com

Best Books in the Category of PARENTING AND FAMILY Talk, Play, and Read With Me Daddy Jo Ann Gramlich www.talkplayandread.com 365 Ways To Love Your Child: Turning Little Moments Into Memories Julie Lavender https://julielavenderwrites.com/

Best Book in the Category of PHOTOGRAPHY Family Trip To Magical Madagascar and Beyond Nicki Geigert www.NickiGeigertbooks.com

Best Book in the Category of POETIC PHOTOGRAPHY

Go All In: A Formula To Accerate Your Success Nim Stant www.nimstant.com

Love Poems From New England: Reflections on States of Mind and States of Heart Jon Meyer www.jonmeyerpoetry.com

Best Book in the Category of MULTICULTURAL

Best Book in the Category of POETRY

Mediterranean Sunset Yvette Canoura www.yvettecanoura.com

A Love Story: Poems of God’s Eternal Love Regina Marie Blaylock www.inspiredbygina.com

Winter 2021 Pinnacle Book Achievement Awards Best Books in the Category of POLITICAL

Category of SELF HELP How To Save Your Inner Wonder Woman: A Guide for Caregivers And Allies of Survivors of Childhood Sexual Abuse Kenneth Rogers Jr. www.lostimaginations.com

The Ailing Nation: Lessons From the Bedside for America’s Leaders Nate Link, MD https://snickersnack.com

Humangee 101: A Manual For Understanding The Human Device Frank Sharkey www.humangee.com

Mending America’s Political Divide Rene H Levy, Ph.D. https://www.renelevy.org/

Best Book in the Category of SHORT STORIES

Best Book in the Category of RELATIONSHIPS

On Traigh Lar Beach Dianne Beeaff www.debeeaff.wordpress.com

Say It Now: 33 Creative Ways to Say I Love You To the Most Important People in Your Life Sherry Richert www.simplycelebrate.net

Best Book in the Category of RELIGION Thriving In Every Season Of Life With God Donna Louis www.miraclebook.net

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Five Ways to Ensure a Beautiful Book Cover By Deanna Cabinian

If you don't have the advantage of knowing someone personally there are other measures you can take to ensure a good business relationship. For example, how fast does the designer respond to your initial inquiry? Do they lay out their contract terms in a clear manner?

The great thing about self-publishing is you have complete control over the creative process. This can be overwhelming at times, but ultimately it's liberating. Below are five ways to make sure you get a stellar 4. Give your designer key debook cover for your project. tails about the book without be1. Know your book. Know ing overbearing. Provide them where it goes in the store and with a cover blurb, comparable what kind of tone/voice you titles, and your elevator pitch, want the book cover to convey. but don't insist they read the For example, when working book. Remember, not all elewith my designer I told him I ments of a story can be illustratwanted to convey a charming, ed on the cover nor should they yet contemporary feel. If your be. What you want to get book in a thriller you might want across is a feeling/a tone. You the cover to come off as danger- want to invite the reader into ous or convey a sense of excite- your world and make them want to come along for the ride. ment. 2. Send potential designers covers you like that you would like your book to emulate. As a selfpublished or independent author you want your book cover to look as good if not better than NYT bestsellers. If your book has any chance of competing it needs to look the part.

5. Push your designer to create the best cover he or she can. If you think something needs tweaking don't be shy about voicing your opinion. For example, if you think a different font might work better for your genre speak up. Be sure you have a reason for suggesting changes, 3. Hire someone you trust. I though, and explain to the dehave the advantage of knowing signer why a particular element many designers through my isn't working for you. day job, however the designer I chose to work with still had to If you enjoyed this article sign earn my business. I told him up for my email list here what I needed for my book and https://deannacabinian.com/signup/ he pitched a concept to me. I For more book marketing tips my web site at liked it and his rate was reason- visit https://deannacabinian.com/ able, so I hired him.

How to Boost the Search Engine Visibility of Your Books By Amy Harrop Whether you plan to put your selfpublished books up for sale on your own website or on a popular book-selling platform like Kindle or Kobo, one of the most important things you can do is boost the visibility, also known as the discoverability, of your books online. While there's no way to optimize your actual book for search engines, you can optimize the pages that your books are posted on and the links that point to those pages in order to funnel more prospective buyers and increase their exposure.

Now come back to reality for a How to Use Keywords to Optimize moment and think about the way Book Search you would use the internet to conduct the same kind of book search. If your goal is to optimize your book listings in order to get attention in Without an actual title already in the search engine result pages, it's mind, it is often very difficult to best that you start to think of keyhone in on the perfect book that words as the currency of the interfalls in line with the information you net. want. A keyword or a keyword phrase is any term that a searcher, or in your On the other hand, if you learn and case a potential reader types into use the language of the internet the search box in order to find the and combine it with the way that information they are looking for. the average internet user searches for information, you can position Let's suppose you are a self-pubevery book that you release promi- lished author who focuses on creatnently in front of an audience that ing specialty cook books and your is most likely to be interested in its latest title is all about creating flourcontent. less chocolate cakes and other gluten free desserts.

Before we get into specifics, think This language is known as Search Someone searching for your book about this simple truth... Engine Optimization. may not have any clue who you are or that you even have that cook What is Search Engine Optimiza- book available for purchase online. The Way We Discover Books Has tion? What they do know is what kind Changed Forever information they're looking for. Search Engine Optimization or Imagine walking into a book store SEO is the practice of altering a If this individual uses Google's and browsing for a book on a spe- website or single web page so that search bar, they may type in any cific topic. it is naturally more visible in a one of the following terms: search engine's results. These You'll most likely walk to the sec- non-paid-for positions in the Flourless chocolate cake recipe tion of the store that has the type of search engine are also known as Gluten free desserts book you are looking for. For exam- 'organic' search results. No flour dessert recipes ple a cook book, a science book or Flour free cake a literature book. Books about gluten free baking The goal of every Search Engine Flourless cake cookbooks From there you would peruse the Optimization endeavor should be book shelf until you come across a to get the pages that list your Google then uses these keywords topic that most closely matches the books and their buy links to appear to find related websites, books and information you're looking for. It as high up in the search engines videos before returning web pages may be a cook book about baking as possible for certain keywords that deliver information that most cakes, a science book about geolo- and phrases. closely matches what the searcher gy or a literature book based on is looking for. space age science fiction. Accomplish this, and the result is a gradual increase in exposure, inter- If you aren't sure what kinds of For all of your time and effort, you est and eventually sales of your keywords to include in your pages, would most likely end up with a books. try using a keyword tool like the book that closely meets your needs. free one provided by Google or one of the many other options available.

.This gives you insight into the While doing things the organic way they want to take the leap of faith types of words searchers may in- does take time and effort, the put in order to find information long-lasting results are more than related to the areas of interest you worth it. cover in your books. Blogging and Search Engine Optimization The Power of Backlinks

and actually buy your book. By giving them a taste of what you have to offer with review snippets, manuscript excerpts and by sprinkling a generous dash of your true personality throughout your blog, your prospect gets to know you and your work better which makes moving your book in their mind from a maybe to a must-have, that much easier.

Along with doing on-page optimization with specific keywords and keyword phrases, getting backlinks from relevant and related websites is another key to boosting your book's visibility in the search engine results.

As far as SEO goes, blogging can be one of the most productive activities you can do to increase the amount of natural search engine traffic that lands on your author website or on pages that feature your book titles. The Bottom Line

This is because Google and other search engines view them as a kind of thumbs up of approval from other websites.

Earlier, we mentioned the way that the average internet user searches for the information they want to find online.

Once you've written your manuscripts, you should never allow them to get lost in the vast ocean of the World Wide Web. By harnessing the power of Search Engine Optimization, you can position your book titles and brand prominently in internet users minds, by making them highly visibly and easy to discover!

With that said, it's important to re- They type a search term or phrase member is quality is much more into the search bar and scroll through the results to see if they important than quantity. find a page that seems to reflect Having one link from a highly repu- the type of content they want to table and relevant website is worth read. Check out my blog for more puba thousand links from a spammy Posting to your blog on a regular lishing tips. Amy Harrop Blog. website. basis is a simple and easy way to Legitimate ways to get backlinks keep your website fresh and upto-date with relevant information include: that your fans and readers want to know, as well as provide the Going on blog tours search engines with pages of keyWriting articles for websites words that they can use to index Social media sharing Blogging to attract new readers your pages and direct web searchers to your website and book titles Simply creating relevant and valu- when they indicate an interest in able content attracts links be- certain topics. cause it gets shared by your fans and picked up by various media Along with naturally occurring keywords and keyword phrases, outlets. blogs tend to attract attention from The key is not to force things and interested visitors, which leads to create a bunch of artificial back- social sharing and SEO-boosting links, but to make your content so backlinks when the pages are interesting that links come natural- shared with others. ly. Over time you see a boost in your book page's search engine Blogging is also a great way to rankings and a subsequent uptick bridge the gap for a complete stranger who lands on your sales in sales. page but isn't sure whether or not

Promoting your eBook How to Launch Your eBook out about your book and to create a buzz that will get people means that you can take advanUsing Social Media By Carolyn Cohn tage of the large number of peotalking. ple who will be able to read your If you have been in business Publishing and promoting an book online. eBooks are very for any length of time at all, you eBook is also a lot less expen- easy for your readers to access probably have a large volume of sive (in general) than a tradition- and to review. It takes a minicontent that you may use once al book. Promotion is a lot more mum of effort and the entire proand then forget about it. Of cumbersome with a traditional cess only takes a small amount course, you can probably re-pur- book than it is with an eBook as of time. There are several differpose the majority of your con- well. ent ways that you can promote tent (assuming that it is not your eBook through social media. time-sensitive). However, there Promoting your eBook through is another way to leverage that social media Put a retweet button in one of fabulous content for everyone's your chapters: If a person likes benefit. You can turn some of Once you have written your your content, whether it is in your content into an eBook (or eBook and you are ready to pub- your eBook or in some other eBooks). lish it, there are a few different form of content, he or she will be ways that you can publish. Ama- willing to retweet it so that other Using social media to pub- zon is a wonderful, easy, and people can take advantage of it lish and distribute your eBook inexpensive way to go. As far as as well. You can make it very After you have taken a good look your price point is concerned, easy on the person by supplying at the content that you have in you will not be charging very them with a retweet button. One your repository, the next thing much for your eBook so you click and off it goes! However, that you need to do is to choose have a good chance that a large the placement of the button is all of the articles that are con- number of people will be willing important and you should be nected to each other. They to buy it. strategic about where you place should not all be on the same it. Again, the concept is making topic but they should be on relatHowever, it isn't enough for it as easy as possible on the ed topics. You will want to people to just buy your book. reader. choose between 20 and 30 arti- You need people to review the cles to build your eBook. Those eBook as well. Undoubtedly, articles are going to be the chap- you don't have total control over ters in the book. what those people write about your book but if you have pubAs you have always done lished a top-quality book that with your other content, you will helps other people, there is a want to put a call-to-action in good likelihood that the reviews your eBook so that your readers will be positive. You also want have a way to reach out to you the reviewers to give your and interact. eBook the maximum number of stars when they rate the book. It The promotion of your eBook is all there on the page in Amawill also be done differently from zon when they write the review. how you would promote a paper Of course, that review then bebook. Of course, everything will comes a testimonial that you be done online and social media can use to promote your book is the vehicle that will work the further and to enhance your most effectively to get the word brand offerings. 28

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo. Mrs. Cohn is a member of the American Medical Writers Association (AMeBooks are a wonderful way to WA). get the most out of the content that you worked so long and hard to write. There are so many ways to promote your eBook through social media Use a contest as a vehicle: and, in many cases, your You can create a contest and eBook is less about getting rich invite your readers to partici- than it is about using your pate. A contest is generally a eBook as an extremely effecfun thing to get involved with. tive business card. You should You probably will not have to start to create a buzz about twist most people's arms to be your eBook way before it is out a part of it. This is part of creat- there. The entire process suring a buzz for the launch of your rounding your eBook launch eBook. Ask your readers to should be a part of your overall come up with a creative way to marketing strategy. You will do that. The most creative, clev- see what a wonderful impact your efforts make. er idea gets a prize. ---------------------------------------Make videos to promote your Carolyn T. Cohn is the Chief eBook: Videos are a wonderful Editor of CompuKol Communiway to create buzz. Many peo- cations. Mrs. Cohn has a ple are visual so they respond wealth of experience in managmuch more positively to videos ing people and projects. She than to the written word. Also, has run several editorial departthere is a higher level of interac- ments for various companies. tion with videos so people who Mrs. Cohn has 25 years of ediwatch them tend to feel that torial experience and her experthey are more involved with tise covers a wide range of what you are doing and what media, such as online editing, you are trying to accomplish editing books, journal articles, than they are with written words abstracts, and promotional and on a page (at least, that is true educational materials. for some people). Build a special landing page for your eBook: You can have a landing page on your website that is exclusively for your eBook. It will be designed to make it extremely easy for your readers to go from there to share your information with other people. It should include a personal message from you. That message should include a request to the people whom you are addressing to help spread the word about your eBook. Of course, that page should include a share button, which will make it very simple for your readers.

Add buttons: When it comes to promoting your eBook, social share buttons are essential for your success. This goes back to the concept of making it as easy as possible on your readers. If the buttons are right in front of them, they will be inclined to click on them and share your content with other people if they think that what you have to say is worthy.

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