Book Dealers World Winter 2021 by Al Galasso

Book Dealers World Vol. 43 No. 1 Winter 2021

National Association of Book Entrepreneurs

IN THIS ISSUE 5 Ways To Collaborate with Other Authors by Sandra Beckwith

Why Every Author and Publisher Needs A Blog by Amy Harrop

Do Book Awards Matter? by Jordan Ring

Using "Tipping Point" Concepts To Market Your Book By Sophfronia Scott

5 Tips To Magnetize Your Web Site By A.G. Fredricks

Publisher’s Profile Book Dealers Diary Mary Virginia McCormick Pittman on one of her many exciting worldwide adventures . She is the author of “Four-Legged Heroes’, an inspiring book about canine courage. Read her fascinating story on Page 3.

From The

BOOK DEALERS WORLD

Editor’s

Our 41st Year

ISSN 1098-8521

Desk

NABE P.O. Box 606 Cottage Grove, OR 97424 541-942-7455

Dear Friends, 2021 is finally here. With the new year comes increased hope for an end to this horrible pandemic that is affecting the entire planet. The new vaccines are here and hopefully soon things will get better. Businesses will reopen safely and people will return to work. This past year will be one we will never forget. Let’s hope in 2021 we can turn a new page for America and replace fighting with compassion and understanding for the problems of all our citizens. Peace, prosperity and the freedom to enjoy everyday pleasures is what we all want. Let’s make this happen in 2021.

E-Mail BookDealersWorld@ bookmarketingprofits.com

Web Site BookMarketingProfits.com

Executive Director Al Galasso Associate Director Ingrid Crawford

This issue of BDW spotlights our Fall 2020 Pinnacle Book Achievement Award Winners, honoring many of our great members and their fine books. Reading is a great way to get your mind off all these terrible problems and whisk you away to new worlds of enjoyment and fun. See pages 22 to 25 for a list of the award winning books. Check out some of our wonderful entries and new authors today. Make a little time for reading each day. Our first trade show of the coming year will be a Virtual one, the Oregon Library Assn. Show. The rest of the associations have not decided on doing an actual show or going virtual, or doing both. We hope to find out their plans in the coming months. If you have not joined NABE yet, you can sign up on page 17 and check out the many money saving benefits, including Pinnacle Book Achievement Award eligibility. Hope the New Year brings all of us health, happiness and good news about the end of this virus. Stay in touch with your friends and family. Al Galasso, NABE

National Association Of Book Entrepreneurs BOOK DEALERS WORLD Copyright 2021. Al Galasso. All Rights Reserved. Published three times a year in mid January, mid-May and mid September by NABE, PO Box 606, Cottage Grove, OR 97424. One year subscription for non-NABE members: U.S. $50.00, Canada $55.00, Foreign $70.00. BDW will not knowingly accept fraudulent or objectionable advertising. Articles in BDW may not be reproduced in whole or in part without the express written permission of the publisher. .

MVP has written a Pinnacle Book Achievement award winning book, “Four Legged Heroes: The Mama Magina Books.” The book presents three incredible stories that will transport you into a world of canine courage, endurance, bravery and fortitude, which can only be called nothing less than miraculous.

PUBLISHER’S PROFILE

Mary Virginia McCormick Pittman Author of “Four Legged Heroes: The Mama Magina Books” Mary Virginia McCormick PittmanWaller is a humanitarian and conservationist as well as an author. Affectionately known as “MVP” to her friends, she is a sixthgeneration Texan, who lives by a proverb that says, “Treat the Earth not as if it were given to you by your parents, but as if it were lent to you by your children.”

Mary Virginia McCormick Pittman Virginia, her oldest daughter, remembers traveling with her across the country and abroad for an intimate view of wildlife. On her first trip with her parents to Hawaii when she was 5 and her sister was 2, they toured five of the islands, learning about turtles from their mother and became “junior scientists gathering data.”

MVP has made more than 30 trips to far-off locations, including Kenya As her girls grew older, Mary and Namibia, and has worked with Virginia encouraged them to learn scientists in their conservation how to sustain a habitat. They projects. She's worked with the visited the Franklin Park Zoo in international nonprofit Earthwatch Boston for an overnight stay to Institute, dedicated to frontline study the animal residents. environmental research around the globe. Mary Viriginia has dog And at home, there was always a sledded in minus-zero-degree menagerie of refugees and strays. temperatures in the mountains above Yellowstone Park for a close “It was animals, animals, more view of elk and bison. animals and marine life,” Virginia said. “It's your family legacy, so “I want to be a contributor to life on you appreciate and treasure it; you Earth, to other people, as well as sense their passion and you make my own family,” she said. “And that it your own. It doesn't feel like includes our animals on this you're being taught something extraordinary planet.” because you're experiencing it as a family.” Her parents, Leah Merle Williams Pittman and Dr. James Edward And now she's passing the family Pittman, raised her to respect legacy to her 3½-year-old nature and the need for animals to granddaughter, Leah. When she move freely. She passed those asked Leah why they should save beliefs, to her two daughters, animals, Mary said she replied, Virginia and Victoria. “Because it's the right thing to do.”

The book includes the true story of an Arctic “mushing” experience, and you will never look at the husky in the same way again. Their demonstration of courage and barvery beyond imagination can only be attributed to the genetically imbued spirit of the wolf. The story of the 1925 Iditarod Race of Mercy is told in a unique way that will allow you to feel the arctic wind on your face and the husky’s warm breath and to hear the musher yell “Gee!” Animal lovers will be brought to tears, and new fans of the husky will be created for life. These are stories that are adventurous, heartwarming and never to be forgotten. Here are some Amazon reviews of “Four-Legged Heroes” “This is one awesome book! Great reading whether you are 9 or 99. Exciting, historical, educational and informative,” Judy Stice. “This book is a wonderful read not only for children, but for adults also. It tells us there are people who will help others no matter what the odds are. The illustrations are beautiful.” Don Basile. For more information on MVP and “Four-Legged Heroes,” send an email to mvp.texas@yahoo.com Hardcover copies of this wonderful book make beautiful gifts for the whole family. Dealer and wholesale inquiries are invited.

Target Your Book or Product to Thousands of Bookstores, Libraries, Mail Order Firms, Online Catalogs, Educational Buyers and more at the NABE Book Showcase Exhibits • Save 90% on Trade Show Costs • Attractive Face Our Display • Professional Sales Staff • Follow Up Leads Mailed to You Here's Your Opportunity to give your book, audio/video tape or other product exposure to the book market, library field, mail order arena, media outlets, and internet book buyers at a cost you can afford. The average trade show booth now rents for $1800 and up. That doesn't include tables, carpeting, lighting, union labor, drayage service, book racks, airfare, shipping, car expenses, meals, hotel bills, etc. You could spend more than $3500 on just one exhibit alone. By becoming a part of the NABE Book Showcase Exhibits, you can have your books on display for less than 10% of what it would cost to exhibit your books yourself.

Our NABE BOOK SHOWCASE EXHIBITS are different from any exhibiting service. Your book is displayed face-out within a special subject category, such as Health, Cooking, Children's Interest, etc. Only 50 to 100 books are displayed in each show so your book is not buried amidst thousands of titles. Then, a professional sales staff, full of enthusiasm and warmth, who also speak Spanish and French, greet potential buyers. We take time to get to know you and your book. We pass out your flyers and send you the names of all the buyers who visited us so you can follow up on potential orders. Our NABE BOOK SHOWCASE EXHIBITS are bright, well-decorated, and colorful. We offer drawings, free gifts and giveaways to increase booth traffic. A few years ago, a publisher who had placed her book in 3 different combined exhibits in the same show, told us that after visiting the other two places, she couldn't believe all the buyers and the activity that was taking place at the NABE Booth. Authors are encouraged to make an appearance at shows if they wish. Even if you cannot attend any of the shows, you can be assured your book will be shown to all potential buyers. We are unlike any exhibiting service you have ever used. This is our 40th successful year of showcasing books, experience you can count on!

Oregon Library Assn Show Virtual Exhibit April 21-24th 2021 Reach public and academic libraries from all over Oregon in this popular annual event. Expose your book not only to librarians but to hundreds of potential buyers who will see your book for the first time and then wish to purchase it for themselves or as a gift.

gggg California Book Trade Show South San Francisco, California Sept. 2021 This energetic book show draws booksellers from areas with the highest per-capita book sales in the country. Bookstore owners, large chain stores, major book distributors, and more will be attending from all over California, and Nevada as well. These stores are looking for new titles and authors and will help promote your title to their buyers. Make certain your book is displayed to this great audience!

gggg Pacific NW Booksellers Show Tacoma, Washington October 2021 Reach thousands of book stores, book distributors, wholesalers, libraries, young adult bookstores, and a wide range of book buyers from all over Oregon, Washington, Idaho and Northern California. Many of these booksellers are seeking independently published titles on a variety of different topics including children's books, fiction, non-fiction, how-to, self-help and much more. This show gets bigger every year.

gggg Washington Library Assn. Show Spokane, Washington

October 2021 Showcase your books, audios, videos and more in one of the largest library market shows of the year. You can sell direct to libraries and pocket more profits. Or, you can help your distributor sell more books with this exposure to librarians from all over Washington, Idaho and other neighboring states.

gggg 4

Here's What You Receive at the N.A.B.E. BOOK SHOWCASE EXHIBITS.... g YOUR BOOK will be displayed faceout in its own special category section with a friendly, professional Tri-Lingual (Spanish, French & English) Sales Staff attending. We also showcase CDs, and DVD’s. You do not have to attend any show unless you wish to. g YOUR BOOK will be featured in our NABE BOOK SHOWCASE CATALOG, which will be passed out free to buyers at each show with your web site info. g 25 of YOUR BOOK PROMOTION FLYERS will be placed beside your book. When a buyer expresses interest in your title, a flyer will be handed out. If additional flyers are needed, they will be xeroxed at the show. g Once you sign up, you'll receive the Free Report: How to Get The Max From A Show. It gives you tips on how to design order-pulling flyers and what to put on them, ways to attract more customers, best follow-up methods, and much more. g A SPECIAL PARTICIPANT PACKAGE will be e-mailed to you, approximately 2 weeks after the Showcase, containing the list of buyers for follow up. They will be sent both in Adobe Reader PDF Format as well as in Ascii Text so they can be imported into any database. Plus, you will receive a Show Report. If you prefer, the names & report can be sent by regular mail. EXTRA BONUS When You Sign Up For 3 or More Shows FREE COPY of Al Galasso’s Success Secrets of Self-Publishers CD

What Past Exhibitors Have Said About Our Service: “Thanks for putting me in touch with the distributor you spoke with at the show. We have a deal to put copies of the novels in two Portland Costco Warehouse stores, and in the Eugene Costco. I'll do a book signing in all three stores. If that goes well, and I'm confident that it will, there is a great opportunity to expand into other Costco stores, Wal-Mart and the big box book stores. It looks like the book show exposure paid off. Rod Collins “You and Ingrid did a superb NABE job at the California Library Association Trade Show. We appreciated how well you displayed "Grandpa Grouper, The Fish With Glasses' and steered children¹s book buyers to us. Thank you. Grandpa Grouper sold out! It pays to join NABE and I highly recommend participating in your trade show program." Don Arends "I just received a call from a gift store in California, whose owner told me that she saw our book at the NABE Book Showcase Exhibit. She proceeded to order every book and label in our line. This one account certainly paid for our exhibit fee, and we expect much repeat business.” Cheryl Long, Culinary Arts, Ltd. "We consider your showing of our books at the NABE Book Showcase to be a success. So far, we've received five solid wholesale contracts and are in the process of securing some large orders.” M. Waters, Mutual Press "Al, thanks for the leads from the last trade show. The first five I contacted remembered my book and also taking the flyer you handed out. Four out of five already ordered for their libraries. You did a great job representing my book. I am very pleased with your service." Joan Shih

Special Hot Books Prime Feature Section At Calif. Book Show & Washington Library Show Only $50.00 add. per show Limited Amount of space

SHOWCASE EXHIBIT FEES NABE Members One Book in 1 Exhibit: $110.00 One Book in 2 Exhibits $210.00 One Book in 3 Exhibits $300.00 Additional Titles in any Exhibit: Only $90.00 each

--------------------------------------***SPECIAL*** One Book in All Four Exhibits $370.00 --------------------------------------Non-Members $185.00 per book per show

To Get Your Book Into the NABE Showcase Exhibits P Fill out the Showcase Order Form below. Print or type legibly. Include your remittance by check, money order or credit card. P For each Showcase that you participate in: Send One copy of your Book plus 25 Flyers. (We need a fresh book for each exhibit). If your book isn't ready now, you can ship it later, but please sign up as soon as possible because of limited space in the exhibits. Flyers can also be sent after you sign up.

NABE SHOWCASE ORDER AND LISTING FORM NABE P.O.Box 606 Cottage Grove, OR 97424 ____ Reserve a space for ______book(s) in the □ Place book in Hot Books at

Learn master marketing tips and the Inside Secrets of selling more books at the trade shows, in mail order, through special markets, with publicity tie-Ins, and more. Boost your bookselling profits!

Oregon Library Show California Book Show Pacific NW Book Show Washington Lib Assn Show All Four Showcases for $370.00 for NABE Members.

__Check here if your would like us to design your flyer with our new low cost Book Flyer Service. Includes typesetting and printing. Only available for NABE Members who participate in our Showcase Exhibits.

Title of Book__________________________________________________________________ Author__________________________________________________Retail Price____________ Publisher__________________________________________________________________ Address_____________________________________________________________________ City______________________________________________State_______Zip_____________ Telephone__________________E-Mail_______________________________________

Cal. Book Show. Add. $50.00

□ Place book in Hot Books at Washington Lib. Show Add. $50.00

____ Enclosed find my check or money order in the total amount of $_______ as payment in full. ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices. ____ Please charge my Visa/Mastercard Number______________________________________ Exp. Date________ Signature__________________________________ Card Verification No. ______ (Last 3 digits on back of signature panel of card)

3. Create and sell an e-book bundle I often reach a point where I’ve looked at that book description, anor box set. nouncement press release, or landBundles with books from multiple ing page so many times that I can’t authors sell well on Amazon be- be objective. Another author can I’m collaborating to create things, cause they give genre or topic fans point out missing details, confusing but collaborations can serve many an opportunity to “sample” several language, or boring text. purposes. Authors can collaborate new authors at a cost that’s less with other authors in a myriad of than buying each book individually. Nothing is too small for this review. ways that help all parties move forSwap services for proofreading busiward. Novelists can collaborate with others ness cards, evaluating bookmarks in their niche, while nonfiction au- or postcards, even checking over Here are five ways to work together thors should focus on topics. If Amazon keywords. Don’t compete, with other authors to create a winyou’ve got a collection of Instant Pot collaborate! win situation. recipes, for example, look for other authors with Instant Pot cookbooks. Instead of seeing another author in 1. Email book news to each other’s The author of a book about how to your niche as a competitor, view that email lists. write a book might look for authors person as a potential collaborator. who have written books on other Find another author in your genre aspects of publishing, such as self- Benefits of taking a collaborative, and offer to send book announcerather than competitive, approach publishing and marketing. ments to each other’s mailing lists. include: 4. Support one another on social Reaching more of the right readers media. If you have at least 200 names on than you can on your own. Potentialyour list, take this “refer a book” Every once in awhile, one of my ly discovering a new way of looking process up a few notches by joining most favorite people who just hap- at your topic or genre. Reducing the Books Go Social “Army of Aupens to be an author will email me author isolation. thors” mailing list program. After joinwith a request to help her share ing, you’ll occasionally be offered special news related to one of her These are all good things, right? Be books in your genre to promote to open to the possibilities that could books. your list. You can decide which ones come your way when you collaboyou do or don’t promote. You have It might be a milestone number of rate with other authors. control over that. Participating aureader reviews, a pre-order camthors are rewarded. paign, or a particularly significant Looking for someone to partner with? Join the Build Book Buzz Facemedia hit. 2.. Share beta readers. book group and post your request there. You might find your ideal col. Why should two authors in the same I am more than happy to help spread laborator. genre have to look under rocks to the news in my social networks. I am find ready, willing, and able beta also comfortable asking her to do ------------------------------------------------------readers? the same when I’ve got something Sandra Beckwith is an author and national award-winning former publicist who now that’s bigger than usual to share.

5 Ways To Collaborate with Other Authors by Sandra Beckwith

Give each other access to your beta reader networks. Better yet, partner to create a shared group of beta readers you can both turn to when you’re ready for feedback. Make it official with a group name, a sign-up page that details expectations, and a dedicated mailing list you use to share information and offer books.

Find a couple of author buddies you can count on to do this for you, too. 5. Review your marketing materials before they’re finalized. An author friend does this for me. I can’t underestimate the value fresh eyes and a good brain bring to the project.

teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on “The Montel Williams Show” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. Her Build Book Buzz website has been named a top website for authors and writers three times and is ranked the 7th best globally for book marketing information. Subscribe to her free weekly book marketing newsletter and receive a special welcome gift at https://buildbookbuzz.com/gift

Reach Thousands of Book Buyers In the Publishers Preview Section of Book Dealers World and the HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE A Two For One Special Marketing Opportunity Book Dealers World Publishers Preview You receive a 1/3 page display unit, completely designed by us with your book cover photo, a 70-word description of your book, retail price, wholesale, dropship and sample costs, plus your company name, address and phone number. This ad will appear in the Summer 2021 edition of BOOK DEALERS WORLD, which will be seen by 5000 or more prospects each month.

Buyers From All Over The United States, Canada and the World Will See Your Book The PUBLISHERS PREVIEW section is designed for ease of use. Internet firms and mail order companies can request additional sales information or order directly from you. We even forward any inquiries we receive here at N.A.B.E. to you at no additional charge.

Save Yourself Time and Money! If you rented e-mail lists of potential prospects it would cost you up to a thousand dollars to reach these top prospects not to mention all the time and work involved in securing the right lists. We do everything for you in one easy operation. 2021 marks our 41st year of publishing. Remember That Even One Contact Made Through This Offer Could Result In Thousands of Dollars of Sales For Your Book!

Hot Books To Promote Feature Page This Special Web Page will be featured on our Web Site, promoted in quarterly e-mails to bookstores, libraries and a wide variety of Internet Book Buyers, and advertised in our bi-monthly Marketsmart Newsletter.

As a Publisher, here’s what you will get: 1. A 70-word Description of Your Book 2. A Color Cover Photo of Your Book 3. A Direct Link to Your Own Web Page or Web Site. 4. One Complete Year on Hot Books 20,000 to 25,000 visitors come to our Web Site each month. 4000 copies of our popular newsletter Marketsmart are e-mailed each issue and more than 1000 e-mails will be sent to book buyers.

Get This Complete Promotion Package a $275.00 value for just $125.00 as a NABE Member Publishers Preview Ad in BDW plus the Hot Books To Promote Feature on our Website for a Full Year.

NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM

NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS: ___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book the Hot Books To Promote Feature on the web. I've enclosed my Non-Members: a plus e-mail) by remittance plus my book, (and a JPEG of the cover $150.00 per book 70-word description of the book on a separate page. ___Please charge my Visa, MC Number or American Express. BookTitle_________________________________ ____________________________________________________ ________________________________________

Exp. Date_____________Signature______________________________ Retail Price:_________ Sample Price:__________ Card Verification No.______ (Last 3 digits on back of signature panel of card) Website:__________________________________ Name____________________________________________ Please include a 70-word description of your book on a separate page. If you want Company_________________________________________ us to write the copy, send your book & Address__________________________________________ sales info.

City______________________State_____Zip____________ Telephone__________________Fax___________________ E-Mail____________________________________________

Final Deadline: April 25th, 2021 See Next Page For Publishers Preview

Mardi Harjo Christian Faith Publishing Email: mardiseven1@gmail.com Web: www.christianfaithpublishing.com

Through the biblical lens, this confrontational disclosure of fallen man's spiritual depravity clarifies that the solution for humankind's self-defeating behavioral lockdown has never inherently resided within ourselves. Yet sinful man from Genesis 3 forward has relentlessly pursued replacing a holy God with himself, producing ongoing tragic consequences. Truly, Heaven can only be realized by God's grace through faith in Christ's forgiveness of sin and atoning sacrifice on man's behalf. Retail: $25.95, Sample: $25.95 ppd. Write for wholesale quantity discounts.

Sheila Kovach Christian Faith Publishing PO Box 220 Cora, WY 82925 Phone: 307-421-5635 E-Mail: skinthewinds@gmail.com

These 40 short stories are a fictional reflection of the day to day stories that anyone can be experiencing as they walk the daily walk of life. Set in a park the author says Hello to fellow walkers, and their response is what created these very interesting stories. Haven't you ever passed someone and wondered "What's their story". Each story has a thought provoking idea or lesson. Retail: $15.95, Sample: $15.95 ppd Write for wholesale quantity discounts.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company 919 Sonora Ct. San Dimas, CA 91773-1488 Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com Web Site: http://www.godconnectionstory.com

The Corona Virus has prompted most American believers to feel that God is telling humanity to change how it lives. But the author of this new book sees a much bigger message in the virus. He believes that it is the ego’s power that started it to discredit God and only the power of God can change our fate. Based on the author’s knowledge that he has experienced for fortyplus years. Amazing secret revealed. Results guaranteed. For your Free Report, send your e-mail today or write directly to the author. Retail: $17.99, Sample Book $17.99 ppd. Write for wholesale quantity discounts.

Richard A Pazasis Page Publishing 320 Water Street Conneaut, PA 16316 Phone: 866-315-2708 E-Mail: rap-authorconsultant@charter.net www.pagepublishing.com

Guide To Becoming An Effective Manager is both a valuable college textbook and off-the-shelf self-help guide for those wishing to develop and perfect leadership and management skills, as well as to help employees successfully meet the mission and goals of their employer while at the same time being fulfilled in their jobs. Retail: $14.95 E-Book: $9.95 Sample: $14.95 ppd. Write for wholesale quantity discounts.

Ana (Anica Letic) Austin Macauley 143-2440 Bromsgrove Rd. Mississauga Ontario L5J 4J7 Canada Phone 905-916-1473 E-Mail mikiandmaki@hotmail.ca

This is My Home is an apotheosis to Planet Earth. It is a glorification of its diverse habitats and beauty of lands, rivers, and oceans. It is a reminder of what we have. Earth is an enchanted Eden that we do not have time to recognize, or we take it for granted and ignore it. We must save our home, Planet Earth, for us, future generations, and for everyone. Retail: $10.70 Canadian Write For Wholesale quantity discounts.

Solara Vayanian Winged Fire Productions 1391 Paseo Grande Corona, CA 92882 Phone: 949-892-8099 E-Mail: timedancers88@gmail.com Web: http://www.wingedfireproductions.com

Anna Asaro has memories and skillsets that aren’t from this time. Alive in Los Angeles in 1972 she finds herself caught in a web of sexual and psychological abuse. Making her way through conflicts and challenges, she uses memory knowledge, a traveling dance career and the challenging man of her heart to break free. Retail: $17.95, Sample: $17.95 ppd. Write for wholesale quantity discounts.

J. Stewart Willis 2600 Barracks Rd Apt.271 Charlottsville, VA 22901 Phone: 434-244-0352 E-Mail: jstewartwillis7@gmail.com Web Site www.jsetwartwillisbooks.com

When the President-elect dies three days after the Presidential Election gives him a narrow victory with 272 Electoral Votes, the nation is thrown into Constitutional chaos. His party selects a replacement but three faithless electors, one honest and two bribed, throw the election into the House of Representatives which deadlocks. With no President, the sitting President refuses to leave. Read the excitement and the resolution. Price: $14.99 Sample: $14.99 ppd. Write for wholesale quantity discounts.

Jane Blomstrand 1756 Cole Avenue #401 Walnut Creek, CA 94596 Phone 925-498-8048 E-Mail: bloomie8@pacbell.net Web Site: www.MeetThePrincipal.com

Almost all of us have experience with school, either as a student, a parent or maybe a teacher. But few have experienced school as a principal. Meet the Principal: My Journey Beyond the Curriculum is a collection of a principal’s true stories. Some are funny, some sad, some may surprise you, and some may touch your heart. When you put them together hopefully you will experience school beyond the curriculum. Retail: $13.95, Sample: $13.95 ppd. Write for wholesale quantity discounts.

Alice Weil Austin Macauley Bergstr.54A Kusnacht 8700 Switzerland E-Mail: aliceweil@aol.com www.aliceweil.ampb.com

In 1990 Alice Weil was Kidnapped in Colombia and held captive in a dark windowless cell for 269 days. She tells the story of how she found the resources hidden deep inside her to survive captivity. In sharing her story she wishes to give all those who might encounter a similar situation a ray of hope. Retail: $15.00 Sample: $15.00 ppd. Write for wholesale quantity discounts.

Susan Robertson Page Publishing PO Box 470 Rancho Santa Fe, CA 92067 Telephone: 405-706-3704 E-Mail: larruping@aol.com Web: Facebook & Parier

My husband was Dale Robertson a very famous and talented actor who starred in many films. Mostly in the 1950’s. Also starred in Western Series during the golden era of the TV Western, one of the most popular genres ever produced for the small screen. One of the most popular was Tales of Wells Fargo that Dale starred in every episode. Starred in The Iron Horse, Death Valley Days. etc. New, updated edition. Retail: $62.95 Write for wholesale quantity discounts.

Msgr. Dennis M. Regan Christian Faith Publishing 52 Rocky Point Rd. Middle Island, NY 11953 Phone: 631-521-6995 E-Mail: pbmm@juno.com Web: www.amazon.com All are Five Star REVIEWS: "Not just keeping the rules, but co-creators with God of a redeemed but unfinished world!" 'That is the true Catholic excitement and JOY of our lives...' We believe in the flexibility and humanity of the Church...compassion and empathy... 'Is it the right of you or me or any power on earth to set the timetable for another's liberation into God?...' "A marvelous book!" "A terrific, welcoming volume about Catholicism!" Retail: $11.73, Sample: $11.73 ppd Write for wholesale quantity discounts.

Judy DuCharme Ambassador International 11723 Tipperary Lane Elison Bay, WI 54210 Phone: 920-421-0788 E-Mail: judyducharme7@gmail.com Web: https://judyducharme.com

Walk into the world of Door County’s islands in the late 1800s, a time of shipwrecks, lighthouses, and strong individuals who never gave up. Lainey grows into one of those rugged individuals as she faces tragedy and hardship. Her aunt and uncle, lighthouse keepers on tiny Pilot Island, demonstrate the toughness to survive, but Lainey adds spunk, grace, and humor to become a shining light to all those around her. Retail: $16.99 Sample: $16.99 ppd. Write for wholesale quantity discounts.

Bob Gebelein 18 Hawthorne Drive Durham, NC 27712 Phone 919-382-9439 E-Mail dirtyscience2@gmail.com Web Site: https://dirtyscience.net

Our academic establishment is dominated by the belief that there is no reality beyond the physical. Academic people who study the psychic or the spiritual are ridiculed, shunned, and ostracized. This destroys academic freedom and severely limits our cultural knowledge. DIRTY SCIENCE exposes this corruption in our accredited academic institutions. Retail: $13.95, Sample: $13.95 ppd. Write for wholesale quantity discounts.

Solara Vayanian Winged Fire Productions 1391 Paseo Grande Corona, CA 92882 Phone: 949-892-8099 E-Mail: timedancers88@gmail.com Web: http://www.wingedfireproductions.com

Night Flower is a guide providing insights into the damaging effects of abuse and trauma along with holistic, practical tools to release, rebalance and heal. It delves into the deeper wounding of the human heart and spirit that bear the brunt of trauma. The author offers a new way of looking at such difficulties, providing pathways out of victim consciousness, pain and anger into the possibility and necessity of healing. Retail: $17.95, Sample: $17.95 ppd. Write for wholesale quantity discounts.

B.A.Vonsik Celestial Fury Publishing 5617 Rocking Horse Rd Orlando FL 32817 Phone 407-252-0341 E-Mail po@primevalorigins.com Web Site www.primevalorigins.com

A new kind of Epic Science Fantasy Saga - Winner of 32 Awards! Book One in this epic revealing of mankind’s ancient origins and the coming of our End of Days. Join Nikki, a scientist with her life turned upside-down running from forces unknown as she learns through the memories of the Horsemen our undiscovered history filled with terrible tyrannies, brutal beasts, ancient gods, and heroic hearts, answering the question, What if all of our myths and legends are true?" Retail: $18.95. Sample: $18.95 ppd. Write for wholesale quantity discounts.

Reverend Peter G. Vu Book art Press 1253 52nd St Kentwood, MI 49508 Phone 616-634-1943 E-Mail pvu@stmmagdalen.org Web Site www.FatherPeterVu.org “Living for a Higher Purpose” is an enthralling story that will keep readers

interested at every turn of the page as it gives a unique perspective of the Viet Nam War from an eye-witness and survivor. The book is not just a story of struggles, difficulties, and despair but also a story of hope, redemption, and transformation. Anyone who has been through the toughest times of their lives can find comfort and security in reading this book. Viet’s story inspires readers to find their own higher purpose in life. Retail $27.00, Sample: $27.00 ppd. Write for wholesale quantity discounts.

Alice Weil Austin Macauley Bergstr.54A Kusnacht 8700 Switzerland E-Mail: aliceweil@aol.com www.aliceweil.ampb.com

Survival: A Story of Friendship based on a true story, tells the tale of how true and loyal friends can transcend all distances, differences and the horrendous effects caused by war. It shows how love, compassion and generosity are the basis of a true friendship Retail: $22.00 Sample: $22.00 Write for wholesale quantity discounts.

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This couples workbook is a hands-on, step-by-step guide to help partners replace habitual negativity with behavior that promotes positive communication and problem solving. One goal is to change habits of HOW things are said that create barriers to working out problems. Couples in long term relationships carry unhelpful thoughts and scripts about their partner that are additional barriers to intimacy. Retail: $20.00 Sample: $20.00 ppd. Write for wholesale quantity discounts.

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Use The Handy Order Below To Get The Most From Your Marketing NABE Super Book Marketing Deal, P.O. Box 606, Cottage Grove, OR 97424 __ Al, I know a good deal when I see one. Sign me up for the Super Book Marketing Deal. __ I wish to sign up for the Special Three Month Payment Plan with my Mastercard or Visa. Please charge $750.00 on my card to begin the program, then another $750.00 thirty days from the time you receive the 1st payment. __Please sign me up as a NABE Member for $90.00 so I can order the Deal and charge with my first payment.

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Market Your Books and Products To Buyers All Over the U.S. And the World Join NABE Today For One Year And Get The Second Year Free! Q: What is the National Association of Book Entrepreneurs?

Q: What type of marketing opportunities does NABE offer?

A: It is an international book marketing organization, started in 1980, to help independent publishers promote and market their books through a variety of unique and cost-effective marketing channels. Over the past 37 years, our members have sold millions of dollars worth of books.

A: You can display your books at our NABE Book Showcase Exhibits, held at major trade shows throughout the country. Mail order firms will see your book in our Publishers Preview section. Our responsive Mailing Lists are available for rental. The National Press Release Program will help you get publicity in scores of newspapers, TV & radio outlets. Our Promotion Express Program gives you a page on the world wide web. Our Hot Books To Promote section brings you internet buyers for your book. Members receive a Free Book Review in our Book Dealers Diary section, a Free Classified Ad, and are eligible for our annual NABE Pinnacle Book Achievement Awards. Plus, members can save over $1000.00 on a whole year’s worth of marketing with our Super Book Marketing Deal.

Q: How is NABE different from other associations? A: NABE provides personalized service to our members. It bridges the gap between the publisher and the marketplace. NABE specializes in all phases of book marketing: trade shows, mail order, publicity channels, the internet, premium areas, gift sales and more. All sales made through NABE go directly to you. We help you and your distributors reach the public with your book or product at a cost you can afford. Q: What about Book Dealers World? How often is it published and what kind of prospects does it reach? A: Book Dealers World is published three times annually. It reaches 10,000 book buyers including bookstores from all over the country, book distributors, gift shops, premium channels, catalog firms, trade show attendees, libraries and publishers.

Q: What does a membership in NABE cost?

NABE Brings You SALES RESULTS! "WOW!" Ever since I joined NABE, that is the best way to summarize my feelings. You have been helpful, responsive and have given my book, "Suite Talk" such terrific exposure and publicity that words cannot express my appreciation. Other independent publishers initially recommended that I contact you to ensure that "Suite Talk" received full marketing support. They sure were right!” Dan Burdadin “I'm very impressed with the organization you have put together. Your Membership Fee and rates along with the other benefits are low in price and high in helping self-publishers and others involved in book marketing." R.Thomas "My Publishers Preview Ad brought in thousands of dollars for my line of books. Keep up the good work!" Art Fettig, GrowthUnlimited "A distributor saw my book at a NABE Showcase Exhibit and placed a large order for the entire country of New Zealand. It really pays to become a member of NABE." Donald Dossey

A: It costs just $90.00 to join and "It is my belief that most good books are still unwritten. They are still in the minds you get a Two-Year Membership of you, me and countless others. When for the price of one Other associa- I wrote my first book, "When You Can tions charge hundreds of dollars Walk on Water, Take the Boat," I was for annual memberships. You get lost in a sea of red tape and horrible real value with NABE and you misinformation about publishing. won’t have to renew every year. Thanks to you, NABE and your helpful Plus, when renewal time comes, magazine, "Book Dealers World," I started off on the right foot. You are a great you still receive our Special Low Renewal Rates and additional bo- help to many an aspiring author.” John Harricharan nuses as well.

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□ YES! Please rush my complete NABE Membership Package to me by e-mail including all the Membership Benefits listed above. □ $90.00 Online Membership for U.S. Canada and foreign countries. □ $110.00 Send Member Package & all issues of BDW by first class mail. (US only) Please note: Foreign members please send Visa, Mastercard or AE information only. □ Enclosed find my check or money order. Charge my Visa/Mastercard Number______________________________________________ Exp. Date________ Signature___________________________________________________ Card Verification Number__________(Last 3 or 4 digits on back of your credit card) Name_____________________________________________________________________ Company__________________________________________________________________ Address___________________________________________________________________ City_____________________________________State________Zip___________________ Telephone_____________________________ Fax_________________________________ E-Mail______________________________________________________________________

NABE, Membership Dept. PO Box 606, Cottage Grove, OR 97424 Fax Your Order to: 541-942-7455 or Order Online at: http://www.bookmarketingprofits.com/NABEOrderFm2.html

Why Every Author and Publisher Needs A Blog by Amy Harrop As a writer and publisher, one of the most proven ways to expand your audience is to showcase your work through blogging. Blogs are fairly easy to start thanks to the numerous blog tools and publishing platforms that you can use for free. Maintaining a blog is also a breeze and you don't need to be computer programmer to manage your content. A Blog is a Form of Customer Service A blog helps you sell your work and market yourself on the web. It allows you to get to know your market and build relationships with your readers. Writing is your own personal business and blogging is one way to create a good customer service. Aside from marketing your work, it also allows your readers to know more about you and what you can offer them. A Blog Generates More Traffic to Your Books

You can also do this by writing a Discover how easy it is to make short blog post about your up- an income as a Kindle publisher, coming or newly published with NO Professional Writing eBook and then posting an ac- Experience. This Free Report tive link that directs your read- Will Show You How To Easily ers to the page where they can Write, Format, And Publish To find and download your book. The Kindle! Free Kindle PublishUtilize various social networking ing Report Easy Kindle Publishsites like Twitter and Facebook ing to link back to your blog. A Blog Allows Self-Branding By creating an "About the Author" page on your blog, you share personal information with your potential customers and existing readers. This will serve as your personal statement. However, not many writers understand the term "self-branding" or "personal branding", which is why they do not blog or fail trying. The term self branding can be misleading, and some new freelance writers literally make a product of themselves by just talking about their own good points. Although there is nothing wrong with promoting your name, do not forget that you are writing for your readers and not for yourself. Don't just write about your goals; consider your target niche as well. Even if you are just using a pen name, you can still brand yourself as a writer who knows his potential and what he can offer to his readers.

Professional novelists often have their own websites where they talk about their old and upcoming books. While free- A blog is a freelancer's marketlancers and eBook writers do ing tool. Like social networking not necessarily need a website, sites, it is a way to communicate they create blogs to generate with your readers and promote more traffic to the website yourself and your work better to where their eBooks and articles the rest of the world. are published.

Author’s Secrets Revealed! Packed with amazing tips and tricks, to get you unstuck from writer’s block and to improve your writing in dozens of little ways, there are tips about all aspects of writing, for both fiction and non-fiction authors. For details, visit www.dreamstonepublishing.com or send Kim Lambert an e-mail at kim.lambert@dreamstonepublishing.com

Translate Your Children’s Book Into Spanish Ingrid Crawford provides quality professional translation services from English into Spanish of children’s books between 25 to 50 pages at a cost you can afford. Take advantage of the large Spanish-speaking market to increase your overall book sales. Most projects can be completed in 30 to 60 days. Send a copy of your book to Ingrid for a no obligation quote.

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Do Book Awards Matter? by Jordan Ring

It's an exciting opportunity to tell the world about your book, the project you worked tirelessly to Are book awards something you complete. can pursue, or are they only for bestselling books written by fa- You Can Hustle for Awards mous authors? Don't believe the myth that book I used to think book awards were awards are out of your control. As random and not something you mentioned, I used to believe this as an author. I also believed that could add to a marketing plan. my books would sell without marketing… I was dead wrong. Jordan Ring here, Marketing Manager at Book Award Pro. I'll share three major reasons book awards are great for marketing and ultimately, selling more books!

Nope.

There are a slew of marketing approaches you could take for your book. But authors don't have time to pursue every new shiny object. Book Award Pro is here to help.

Authors who pursue regular targeted awards give themselves the best chance to become award winning.

Except in rare cases, books don't sell themselves and you won't win awards unless in active pursuit.

Social Proof and...

No longer are you stuck sharing "buy my book" posts to crickets on social media. Now you can share your relatable and exciting awardwinning progress!

One of the best attributes to awards? It's easy to understand the significance of a book becoming award winning, which helps create social proof for your work. Let's break it down into three rea- Award winning status is relatable sons why you should pursue and proof your book is worth the time investment to read. submit regular award entries:

Awards Grant Promotional Moments for Authors

We encourage you to experience the benefits firsthand. Empower your story by pursuing award winning status today. Book awards give you an exciting way to impact your cause, keep your author image fresh, entice readers, and create buzz for your book. Find out about this amazing book award opportunity at https://bookawardpro.com/?ssa=22

Enter Your Book In the Winter 2021 Pinnacle Book Achievement Awards

Actively pursuing awards means putting your book in front of judges, reviewers, and eventually, new readers. You're not only actively pursuing awards, you're branching out for recognition, validation, and feedback to improve your craft.

The reason we are so pumped for book awards (and why we literally cheer "Hooray!" every time a new author joins our fast-growing community) is because awards give authors promotional moments to Want to know one of the best-kept secrets? You don't even have to share about their book. win for the pursuit of awards to be Every stage of the award process fruitful and impactful to your book is worth sharing, whether you're marketing. You'll learn more about an award-nominee, a finalist, or your target audience, enjoy new opportunities, grow as an author, end up winning. and the list goes on!

Visit BookMarketingProfits.com for your Entry Form

Book Dealers Diary In Driftwood: Stories from the Margarita Road by Anthony Lee Head, free-spirited Americans fleeing mundane and disappointing lives head south in search of a fresh start. When they end up in Playa Paraiso,a lush, unspoiled beach town on Mexico’s idyllic Caribbean coast, they discover the hedonistic and unpredictable world of the tropics. The book’s interwoven vignettes explore the heart’s tug of war between the need for a place to call home and the desire for the freedom to roam. For more info, visit www.anthonyleehead.com Chasing the Invisible by Thomas by Thomas Grogan, MD, combines the suspense of a spy novel with the education and scientific insight of a medical mystery thriller, all wrapped in a dramatic business story. In addition to revealing the detective work of medicine and its impact on physicians and patients, Chasing the Invisible features a colorful cast of Wall Street investment bankers, venture capitalists and the titans of a giant multinational company out to acquire the missing puzzle piece necessary to ensure the next phase of life-saving innovation. Visit www.Tgroganmd.com The Ghost People of the Everglades by Barbara Tyner Hall is about the end of the last frontier. Commercial fishing has been banned in Everglades National Park, and the locals were forced to find other means of work, but no one expected drug-smuggling to become big business in a small sleepy fishing village with less than one thousand people in population called Everglades City, Florida. For more info, contact b.hall77@yahoo.com The Secrets of The Secret by Jill M Jackson delves deeper into the subject matter of “The Secret” revealing why there are times it simply does not work or does not work in the way we had hoped for. It raises the curtain to private scenes from Jill M. Jackson’s personal heartbreak and grief from perceived “manifestation failure”.This life-changing book will help raise the level of awareness surrounding why we are here, what we came here to do, and how to best accomplish our mission. For more info, visit www.jillmjackson.com

Caleb’s Adventures with Granddad by Christian Kueng reminds us that no one is ever too old to go on another adventure! Caleb and Granddad are best friends and love to go on big adventures together! From deep-sea fishing to slaying dragons, all they need is a backyard and their imaginations. But when Caleb starts to grow up and spend more time with his friends, Granddad wonders if they'll ever have another adventure. Filled with vivid illustrations and a heartwarming story for readers of all ages. Visit www.thechrisconnection.com The Murder of Miss Toadvine by Dovie Ruth is a cozy mystery tale. When quirky Eunice Toadvine is found dead in a desolate Central California oil town, a young autistic man is suspected of the spinster’s murder. Mary Carol Satterlee, who is home from college, doesn’t believe the accusation for a minute. For more info, e-mail saintsofcamarillo@yahoo.com Night Flower by Solara Vayanian provides a living guide to understanding the damage abuse and trauma does to all levels of the self, most deeply to the heart and spirit. It gives tools to work through this complex layering of wounding that impedes healthy fulfilled living. Empowerment tools are presented for daily usage. For more info, visit www.wingedfireproductions.com

The Agent by Martha Roberts is a story about a real estate agent who is leading a couple of secret lives. The biggest one is the elegant, high-stakes con she’s about to pull off for the sixth time. It’s the perfect crime, But this time, major slipups have her questioning if she’s losing her touch. For more info, visit on the web at www.marsha-roberts.com In The Regenerative Life, Carol Sanford shows you how to fundamentally change the roles you play in society, enabling you to do more than you ever believed possible; grow yourself and others, provide astounding innovations for your clients, children and students, generate extraordinary social returns, become more creative, and bring new life and opportunity to everything around you. More info at www.carolsanford.com The second edition of The Frugal Book Promoter by Carolyn Howard-Johnson is an updated version of the multi awardwinning first edition. It has been expanded to include simple ways to promote books using newer technology-always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. For more info, visit https://howtodoitfrugally.com

Sunrise in Florence by Kathleen Reid is the story of Rose Maning who longs to wake up every morning in Florence, Italy, to a view of the Duomo and terra cotta rooftops dancing in the sunrise. So she flies across the pond with her best friend Zoey for a fun-filled house hunt. For the first time in her people-pleasing life, schoolteacher Rose uses her savings to do exactly what she wants to do. For more info, visit www.kathleenreid.com

The Write to Happiness is a miraculous tool that can help readers and writers change their lives in the direction they choose. In her strikingly original writing manual, Samantha Shad teaches them not only how to write great stories, but also how writing will change their life for the better. The process of changing the brain and the process of writing a great story are the same in her skilled hands –– and now in yours. For more info, visit www.samanthasbad.com

This Is My Home by Ana is a book that glorifies the beauty and riches of the planet Earth that enabled civilization to flower. We should teach our children to love and care for it in order to support and maintain all life on it. We instruct children to share the good and the bad with their friends but we must do the same with Mother Earth that gave birth to all of us. Filled with beautiful illustrations, maps and photos. A delightful learning experience for children of all ages. For more info, send an e-mail to mikiandmaki@hotmail.ca

Good Night Apollo: A Story About Kindness by Anna Svetchnikov, LMFT is a story about a baby named Apollo who did not want to go to bed. His older brother Adrian was the only one who was able to help. Adrian had a vivid imagination and liked to teach new things to his little brother.In this story, little Apollo learns how to control emotions. Each book contains therapeutic activities for children to practice at home. For more information, send an e-mail to anna@longwoodcare.org

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Send this form to: NABE, E-Book Directory. PO Box 606, Cottage Grove, OR 97424 Book Title Company Address City, State, Zip E-Mail Web Site Phone Retail Price 50 Word Book Description

Fall 2020 Pinnacle Book Achievement Awards Best Books in the Category of ADVENTURE Relentless Dennis O'Keefe dokeefe39@yahoo.com Crimson Arrows: A Bowhunting Odyssey Eyad Yehyawi www.amazon.com

Best Books in the Category of ANIMALS AND PETS Gus Finds His Way Home By Karen Nicksich Illustrated by Steph Bucci www.pet-angelreader.com Your Pet Your Pill Margit Muller www.yourpetyourpill.com http://www.yourpetyourpill.com

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Best Book in the Category of CHILDREN'S ADVENTURE

Good Night Apollo: A Story About Kindness Anna Svetchnikov, LMFT anna@longwoodcare/org

Caleb’s Adventures with Granddad By Christian Kueng Illustrated by Nana Melkadze www.thechrisconnection.com

The Awesome Things I Love Vincent Kelly www.vincentmkelly.com

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Best Book in the

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Best Book in the Category of FANTASY E-BOOK Foreboding: A Black Eyed Witch Novel Rowan Staeffler nightwish1385@gmail.com

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Best Book in the Category of HORROR

Zar: Book One in the Galaxy Gladiators Alien Abduction Romance Series Jane Plattner https://alanakhan.com

The Green Eyed Monster Mike Robinson www.EvolvedPub.com

Best Books in the Category of FICTION

Best Book in the Category of HUMOR

The Ghost People of the Everglades Barbara Tyner Hall Fictionb.hall77@yahoo.com

The Romeo Club Vincent Graziano v.graziano53@gmail.com

One Vote J. Stewart Willis www.jstewartwillisbooks.com

Best Books in the Category of INSPIRATIONAL

Best Book in the Category of HEALTH Chasing The Invisible: A Doctor’s Quest To Abolish The Last Cancer Cell Thomas Grogan, MD www.tgroganmd.com

Best Book in the Category of HEALTHY LIVING Joyful, Delicious Vegan: Life Without Heart Disease Sherra Aquirre, M.Ed www.sherraaguirre.com

Best Book in the Category of HISTORICAL FICTION Jake Karen D McIntyre pumamamd@gmail.com

Best Book in the Category of HISTORICAL NOVEL Broadsword Roger A Glasgow www.Broadswordseries.com

Best Book in the Category of HOLIDAY 30 Chicago Christmases: A Personal Journey Recounting 30 Holiday Seasons In The Second City Michael McCalley www.Amazon.com

Trapped in My Body, In My Own Words Claire Centrella www.melissashopenj.org Volcanic Momentum Jordan Ring www.jmring.com

Best Book in the Category of JUVENILE FICTION Lainey of the Door Islands Judy DuCharme www.judithducharme.com

Best Book in the Category of LITERARY FICTION Indivisible Julia Camp www.EvolvedPub.com

Best Book in the Category of MEMOIR Everything Under the Sun Bruce Rowe www.bowtiedocblog.com

Best Book in the Category of MILITARY This Civilian Sh*t Is Hard Daniel Bozung www.danbozung.com

Fall 2020 Pinnacle Book Achievement Awards Best Book in the Category of MIND BODY SPIRIT Night Flower: A Journey of Healing The Body, Heart & Spirit from Trauma and Abuse Solara Vayanian www.wingedfireproductions.com

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Best Book in the Category of MYSTERY The Corn Bandits John D Rutherford jdrut@comcast.net Best Book in the Category of NEW AGE Secrets of the Secret Jill M Jackson www.jillmjackson.com

Best Books in the Category of PARANORMAL MYSTERY What the Soul Suspects Mara Purl www.marapurl.com The Murder of Miss Toadvine Dovie Ruth saintsofcamarillo@yahoo.com

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Best Books in the Category of SCIENCE FICTION

Imperfect Heroes Carolyn Howard-Johnson https://howtodoitfrugally.com

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5 Tips to Magnetize Your Book Web Site With Benefits by A.G. Fredricks Would you like to create a magnetic home page, one that magnetizes your visitors? Webster's Dictionary defines magnetic as 'powerfully attractive.' Best selling author and owner of the largest advertising agency in the 20s, Bruce Barton said, "The theme (any advertisement) ought to be based on two principles-first that a man is interested in himself, second, that he is interested in other people."

What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. But it's not the flash that will interest your audience. It's not the jingles that will connect with your visitor. It's the benefits - the 'what's in it for me' list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy.

Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your product to them.

You must answer questions like, "Will it solve my particular problem?" "What will I gain?" "What will I lose if I don't use your service?" Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma. Here's a quick tutorial on magnetizing your home page:

1. Develop a list of 10-20 benefits of each product and service. For example, a client of mine realized her audience didn't just want to know how to get articles written, they wanted to know why should they write them?

They throw out the baited hook and reel a captive audience in every time. The shocking statement 'Wives Who Don't Want Sex' even if they don't have this problem will get the attention of the curious.

Use the Command statement for an immediate effect, 'Become an InterSo on the home page selling her net Millionaire!" Even if it's a well article writing ebook, she started worn claim, it still captures a large with a list of good reasons to write share of attention. Don't forget the short articles to promote: For the power of the simple 'How To" inforserious marketer this ebook explains mation title. It alerts your audience step by step how to promote your that the information that follows will business, build a gigantic Opt-In List, be simple and easy to digest. Capincrease your traffic, get qualified ture the attention of your audience links, increase your page rank, grow with a home page filled with magnetyour affiliate base, become a recog- ic headlines. nized expert, and collar more sales. 5. Give your links the power of benefits. We have added magnetic pulling 2. Be specific. List specific benefits. power to our bulleted list, headlines, Describe how your customer will feel and titles. It's all good. But there's after buying your product. For exam- one more area that will give your ple, after you buy my service of teeth home page even more pulling power. whitening, you'll look and feel 10 I got this tip from Allen Says' "The years younger without plastic sur- War Report." Many unseasoned site gery. Then post a picture of what owners create links that say things your client looks like before and after like, "Get your FREE ebook here!" or the teeth whitening service. Let them "Sign-up for our FREE ezine!" see how happier and more confident they look with whiter teeth. Make When first exposed to this tip, all I your page magnetic with specific could say was, "Ouch!" I know my sites were filled with links like that. benefits. Perhaps we thought the magic word 3. Let the passion for your topic was FREE and people would autoshow in your marketing copy. Which matically click on it and download. arouses your interest more? "A 9- The truth is 'Free ezine" tells our Step Power Plan to decimate and audiences nothing. Impart life to all dominate the Consultant's Market- your links with benefits. Those left place" or "The 9-Step Plan to Be- over benefits and titles you develcome a Better Consultant." "How to oped earlier in this article. Review Convert More Buyers Into Custom- each link and pretend you have to ers" or "How to use the 'FTP' factor get every visitor to click on it. to pull amazing clickthrough rates that most marketers will only dream Don't wait. If you wait you could be about!" Magnetize your web page starting the next year without the with passion that creates desire and explosive sales and traffic your site deserves. You have invested time sales with your audience. and perhaps money into making 4. Develop the skill of writing head- your site the best it can be. Now, lines. Provocative titles will stir inter- create a magnetic home page by est. Provocative statements capture giving your bulleted lists, headlines and links the power of benefits. Magour attention like a fish on a hook. netize your home page and prosper!

8 Super Selling Things To Do Before You Write Your Book Sales Letter by A.G. Fredricks Every marketing campaign should begin with a plan. Sales letters are no different. No plan and you may miss the mark of High Sales you are aiming for. Set a roadmap that you can follow to explosive sales every time with every ebook. Focus and aim your sales letter with these 8 preparation tips. Then get ready to sell more than you dreamed: 1. Write a list of frequently asked questions for your ebook.

3. Write down what your up 8. Go look at your competitor's sales page. sell offers or possibilities are. Examine their FAQs (see if you missed any), what are their bonus gifts, what is their guarantee, what is their up sell, if any? I made this step last so you wouldn't be tempted to just be a copy cat. But you can use your competitor's sales pitch as a measuring stick. How did you measure up? Did you whiz 4. Write a list of Benefit Bullets. past; leaving them in a cloud of dust? Or did you miss a few What do they get will they expe- things that you will now add rience upon purchasing this after examining their pages? product, what will this product Preparation for your super give them. sales maker will give you the competitive edge you have 5. Make a list of bonus gifts. been looking for. Put these Select bonus gifts before you steps into place before you write the sales letter. This way even write your sales letter and you can include the benefits in sell more. Enjoy the journey your sales message as a part and life is made easier. of your product. This is where a lot of small business professionals miss out. They fail to create up sell offers. Create your up sell offers and opportunities before you even write your sales letter so that they can be woven into your back end pages and sales messages.

You want to make sure you pin point what your prospects and visitors are looking for and then give it to them. Find out what their burning questions are and then answer them in your sales copy and product. Before you write the benefits of your prod- 6. Develop your guarantee. ucts you need to know the prob- Think about it? A lot of businesses shake in their shoes when it lems that audience face. comes to developing a guaran2. Develop a list to help your tee. But think about it; most prospect visualize using your small businesses have a built in guarantee. If someone ask for product. their money back, most small Answer the questions: "When business professionals will just will your prospect use your give their money back. They product?", "How will they use it," don't haggle over whether they "Why will they use it?" For exam- should or shouldn't. ple, if your new product was an ebook: will they read it on their 7. Gather your testimonials indesktop, laptop or will they print to one file. it out. Will they relax on the If you don't have any yet for a couch and read your insightful new product, use famous tips. Perhaps they will print quotes about your field until them and read on the way to you get some. Sprinkle throughout your copy. work or during lunch break

Since I was writing about a fami- In the fertile soil of small groups, ly with a powerful father figure I word of mouth grows. That's knew a lot of people would con- what happened with "Divine Senect and see themselves in the crets of the Ya-Ya Sisterhood". characters. What aspect of your It became a favorite for book groups, especially motherEver wonder how trends get book will draw people in? daughter book groups. Those started? As much as we'd like to groups sparked a word of mouth think that all trends are Madison 2. Be a Salesman wave that spread like wildfire. Avenue creations propagated by the media, many times a move- Yes, be a salesman, but not in As Mr. Gladwell points out, ment is sparked by the action of the way you might think. I'm not "small, close-knit groups have a few. Then word of mouth talking about being "in your face" the power to magnify the epimakes it spread. Author Mal- like the stereotype of a used car demic potential of a message or colm Gladwell examines this salesman. As Mr. Gladwell idea". I explored this concept phenomenon in his 2000 book points out in his book, it's the with some success by contact"The Tipping Point". There's a little things that can persuade ing book groups across the chapter where he describes how others. For a writer, that "little country and offering to visit them this kind of movement by a few thing" is confidence and a strong if they read my novel. What groups powered Rebecca belief in one's work. I recently groups can you reach out to in Wells's 1996 novel, "Divine Se- spoke to a writer having a hard order to harness the power of crets of the Ya-Ya Sisterhood", time feeling confident about her those circles? And how can you to surprising success. When I work. She's trying to get up the fan the flame of your message read that I sat up and took notice. courage to submit a manuscript so it will spread? I realized I could use the same to agents and publishers but, as concepts to market my first nov- I said to her, "How can someone One Last Note: Why is all this el, "All I Need to Get By". You get behind publishing your book important? Well, if you've gone if you can't get behind it yourself?" through all the trouble to write can too! Here's how. and publish a book, your efforts won't stand up if you don't tell 1. Write Your Book So It's people the book is out there. "Sticky" People are attracted to a person And the concepts offered by Mr. Don't compromise your artistic who stands for something, who Gladwell are so simple and orintegrity, but do ask yourself the believes in what they're doing. If ganic that you may find the hard question: how much will you can be that person, people whole marketing pill easier to your story appeal to others? will want to buy your book. swallow. So take it--it's good When a book is "sticky", it's easy They'll know you have some- medicine. to remember. The story stays thing to say. If you're dealing with people and they want to talk with low confidence, know that about it and tell others to read it. working on improving it is just as "Bridget Jones's Diary" is definite- important as improving your ly sticky. So is practically every- craft as a writer. After all, no one thing that Stephen King ever is going to champion your book wrote and all of the Harry Potter the way that you can. books. The topic doesn't have to be upbeat either. Truman Capote's "In Cold Blood" was a 3. Use Small Groups To Spark sensation when it was published Your Big "Epidemic" despite its grim subject matter. Using "Tipping Point" Concepts To Market Your Book By Sophfronia Scott

The Best Ways to Increasing Your taken from the page itself. However, avoid very long strings of keywords, Search Engine Ranking keeping them to six words or less. By A.G. Fredricks Avoid repeating keywords more than The methods employed to increase once in the title bars, and make sure your search engine rankings may that identical words are not next to seem like rocket science to you, so each other. you have probably avoided dealing with this issue. I am here to tell you - The next item to put under your microthe time has come to face your web- scope is your website content. Search site! A high search engine ranking for engines generally list sites that contain your website is so essential that if you quality content rather than scintillating have the slightest desire to actually graphics. The text on your site must succeed in your business, there is no contain the most important keywords, the words that potential customers will way you can continue to avoid this be typing into search engines to find issue. your site. At least 85% of people looking for goods and services on the Internet Aim to have around 250 words on find websites through search engines each page, but if this is not desirable such as Google, Yahoo, and MSN. due to your design, aim for at least 100 The idea of optimizing your pages for carefully chosen words. If you want to high search engine rankings is to at- achieve a high ranking on search entract targeted customers to your site gines, this text is essential. However, who will be more than likely to make a the search engines must be able to purchase. The higher your page read the text, meaning that the text comes up in search engine results, must be in HTML and not graphic the greater the traffic that is directed format. to your website. That's what search To find out if your text is in HTML engine optimization is about. format, take your cursor and try to You can immerse yourself in all the highlight a word or two. If you are able technical information available online to do this, the text is HTML. If the text to figure out how to optimize your web will not highlight, it is probably in pages to achieve higher rankings. Or graphic form. In this case, ask your you can look at a few simple items on webmaster to change the text into your pages, make some small adjust- HTML format in order to increase your ments, and most likely see improved search engine rankings. rankings quite rapidly. The first item you should examine is the title bar on Next we come to what is called meta tags. I know this sounds like someyour homepage. thing out of science fiction, but it is The title bar is the colored bar at the really just simple code. Many people top of the page. Look at the words that believe that meta tags are the key to appear there when you access your high search engine rankings, but in home page. To increase search en- reality, they only have a limited effect. gine rankings, the words on your Still, it's worth adding them in the homepage's title bar should include event that a search engine will use the most important keywords or phras- meta tags in their ranking formula. es, one of which would include your To find out if your page is set up with company name. meta tags, you must access the code. Then click on all your links and exam- To do this, click the "view" button on ine the title bars on the pages you the browser menu bar, and select access. Each title bar on every single "source." This will pull up a window page of your site should contain the revealing the underlying code that most important keywords and phrases created the page.

If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps. Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of searchengine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page. If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website. Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

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