Book DEalers World Fall 2021

Book Dealers World Vol. 43 No. 3 Fall 2021

National Association of Book Entrepreneurs

IN THIS ISSUE How to Effectively Use YouTube to Market Your Books And Position Your Expertise

by Kathleen Gage Don't Price Your Kindle Book Too High

by Carmel M Audsley How To Land Speaking Engagements That Build Your Business

by Jon Allo 6 Marketing Tips: Advice from a 12 Year Old Author

by Kristina Olegovna Naydonova

Two Things Self-Publishing Authors Must Do

By Jason T Jones Book Dealers Diary

John Geyman, MD, author of “America’s Mighty Medical-Industrial Complex” a Pinnacle Book Achievement Award Winner.

From The

BOOK DEALERS WORLD

Editor’s

Our 41st Year

ISSN 1098-8521

Desk

NABE P.O. Box 606 Cottage Grove, OR 97424 541-942-7455

Dear Friends, From this day forward, there will be two important measures of time. One will be Before Covid, the other will be After Covid. I remember all the wonderful times up to 2019 when we were happy, healthy and free. Now we live in a time of uncertainty, worry and fear. Will we ever know the pre-Covid times again? For the sake of our young people, I really hope so. Let’s do all we can to make each day a little bit better for those we come in contact with.

This issue of BDW spotlights our Summer 2021 Pinnacle Book Achievement Award Winners, honoring many of our great members and their fine books. Reading is a great way to take our minds off our everyday problems and sit out in the sun while you enjoy a favorite book. See pages 22 to 24 for a list of the award winning books.

Check out some of our wonderful entries and new authors today.

Make a little time for reading each day.

Our final trade show of this year will be Virtual just like all the others, the NAIBA-SIBA Assn. Show. A few associations are actually trying to do an in person show this Fall, but we feel attendance will be spotty at best. Over all, the Virtual shows have brought out more leads since people can take part in the show no matter where they are, and they can stay safe as well.

If you have not joined NABE yet, you can sign up on page 17 and check out the many money saving benefits, including Pinnacle Book Achievement Award eligibility.

Have a safe and sane holiday season, and hopefully we’ll be getting back to normal sometime in 2022.

Al Galasso, NABE

E-Mail BookDealersWorld@ bookmarketingprofits.com

Web Site BookMarketingProfits.com

Executive Director Al Galasso Associate Director Ingrid Crawford

National Association Of Book Entrepreneurs BOOK DEALERS WORLD Copyright 2021. Al Galasso.

All Rights Reserved.

Published three times a year in mid January, mid-May and mid September by NABE, PO Box 606, Cottage Grove, OR 97424. One year subscription for non-NABE members: U.S. $50.00, Canada $55.00, Foreign $70.00.

BDW will not knowingly accept fraudulent or objectionable advertising. Articles in BDW may not be reproduced in whole or in part without the express written permission of the publisher. .

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The rise of an enormous medical-industrial complex (MIC) over the last 60 years in the United States has brought wealth to ever-larger corporations, their shareholders and CEOs at the expense of most Americans who struggle gaining access to affordable health care led to his latest book, “America’s Mighty MedicalIndustrial Complex.”

PUBLISHER’S PROFILE

John Geyman, MD Author of America’s Mighty Military-Industrial Complex From John J. Frey, III, MD

John P. Geyman, MD, is one of the most published family physicians in the United States, having published more than 160 journal articles and 10 books, 5 since retiring as chair at the University of Washington Department of Family Medicine.

He was graduated from medical school at the University of California, San Francisco, and began practice in Mt Shasta, a rural community in Northern California, after 2 years of general practice training in Santa Rosa, California.

John has managed to squeeze, depending on how one counts, at least 5 careers and 8 airplanes into his life so far. His books on flying and his books on family medicine and the health care system in the United States all have some of the same literary style: a personal voice that does not overwhelm the facts and ideas that he is trying to convey.

He exercises a diligence in looking for information wherever and from whomever he can find it, and he analyzes and organizes that information in a way he thinks will be helpful to the reader.

--------John Geyman, M.D. is professor emeritus of family medicine at the University of Washington School of Medicine in Seattle, where he served as Chairman of the Department of Family Medicine from 1976 to 1990. As a family physician with 21 years in academic medicine, he has also practiced in rural communities for 13 years. He was the founding editor of The Journal of Family Practice (1973 to 1990) and the editor of The Journal of the American Board of Family Medicine from 1990 to 2003.

Dr. Geyman served as president of Physicians for a National Health Program from 2005 to 2007 and is a member of the Institute of Medicine, now the National Academy of Medicine.

This book describes how the status quo that puts profits ahead of care for patients and families is untenable.

It describes three alternative approaches to health care reform, and shows what a new normal can and should look like based on evidence and values of equity and service instead of profiteering, corruption and fraud.

Here is what Ralph Nader has said about this book, “Dr. John Geyman, a physician for the people, wrote this lifesaving, health-protecting book to be used in action. With reams of overwhelming evidence so clearly documented and displayed, this book is ideal for advocacy and political action to enact Medicare for All. It will be introduced as H.R 1976, and already has very strong congressional support. Knowledge invites action! “ For more information on this book and his other great titles including dealer details, visit his informative website at http://www.johngeymanmd.org/

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Target Your Book or Product to Thousands of Bookstores, Libraries, Mail Order Firms, Online Catalogs, Educational Buyers and more at the NABE Book Showcase Exhibits • Save 90% on Trade Show Costs • Attractive Face Our Display • Professional Sales Staff • Follow Up Leads Mailed to You

The Personal Touch in Combined Virtual Book Trade Show Exhibits Only a Limited Number of Titles Are Shown We Take The Time To Know You and Your Book

Place Your Book In The Combined Virtual Trade Show From NAIBA and SIBA Reach Bookstores & Book Buyers From 19 States in the East and South NAIBA

Save 90% of Booth Exhibit Costs Free Prize Drawing and Gifts To Prospects

New Atlantic Independent Booksellers Assn Show Featuring Bookstores and Book Buyers from all over New York, New Jersey, Connecticut, Pennsylvania, Virginia & more!

SIBA

34 Years of Book Trade Show Exhibit Experience Hundreds of Successful Trade Shows

Southern Independent Booksellers Alliance Show Featuring Bookstores and Book Buyers from all over Alabama, Georgia, Florida, Louisiana, Tennessee, Mississippi & more!

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This Trade Show will be held online from Sept. 27th until Oct.1, 2021.

Booths will remain online until the end of the year so your book will be available to buyers during the upcoming holiday season.

People are reading more these days and they will be looking for books to give as gifts.

Bookstores are reopening and will want to offer their customers new titles as well.

Plus our booth will also be featured on our main web page for the rest of 2021 as well.

Virtual Shows attract a wide range of buyers from all across the country who would not be able to actually attend a regular trade show because of hotel and transportation costs as well as worries about the pandemic and other problems.

What Past Exhibitors Have Said About Our Service: “Thanks for putting me in touch with the distributor you spoke with at the show. We have a deal to put copies of the novels in two Portland Costco Warehouse stores, and in the Eugene Costco.

I'll do a book signing in all three stores. If that goes well, and I'm confident that it will, there is a great opportunity to expand into other Costco stores, Wal-Mart and the big box book stores. It looks like the book show exposure paid off.

Rod Collins “You and Ingrid did a superb NABE job at the California Library Association Trade Show. We appreciated how well you displayed "Grandpa Grouper, The Fish With Glasses' and steered children¹s book buyers to us. Thank you. Grandpa Grouper sold out! It pays to join NABE and I highly recommend participating in your trade show program."

Don Arends "I just received a call from a gift store in California, whose owner told me that she saw our book at the NABE Book Showcase Exhibit. She proceeded to order every book and label in our line. This one account certainly paid for our exhibit fee, and we expect much repeat business.”

Cheryl Long, Culinary Arts, Ltd. "We consider your showing of our books at the NABE Book Showcase to be a success. So far, we've received five solid wholesale contracts and are in the process of securing some large orders.”

M. Waters, Mutual Press

"Al, thanks for the leads from the last trade show.

The first five I contacted remembered my book and also taking the flyer you handed out. Four out of five already ordered for their libraries. You did a great job representing my book. I am very pleased with your service."

Joan Shih

"Love the video about my new historical series. Al Galasso and NABE have been with me all the way on my self-publishing journey. I couldn't have done it without his guidance and support. He has helped both my son, author Michael Phillip Cash and I get our brand known in books stores and libraries all over the states."

Carole P. Roman, Publisher

"In the publishing world of sharks, you are the plankton whale that never has me for lunch, but befriends me, the little sardine! You have been stellar when it comes to service, answering my emails promptly and helping me to understand what you need on my end for the book shows.

After the shows, you gave me a wonderful list of book store and library contacts. I'm impressed with your integrity, something that is hard to find in business these days." C.L. Sherman, author of the "Ocean Depths" award winning series of books.

"Deena and I have been truly blessed meeting you and Ingrid. You have given us great tips and helped us out in this crazy book marketing world.

Thank you from the bottom our hearts for all you have done. We look forward to continue our business relationship with you."

Cherie McIntosh and Deena Cook

"Thanks for your help promoting my Natural Health books in your NABE Showcase Exhibits.

I believe I owe much of my success to your efforts."

John Sherman, Ph.D. New Found Therapies Publications

One Book in the NAIBA-SIBA Combined Exhibit $100.00 Additional Books in the Exhibits Only $75.00 per book.

Deadline For Participation: August 25th, 2021 Space is Limited so please reserve

your spot as soon as you can 10% of All Sales will be donated to the Feeding America Program

To Sign Up For This Show Please Visit Our Web Site BookMarketingProfits.com and Click on The Link: Reach Buyers at the Joint NAIBA-SIBA Virtual Conference and Trade Show in September.

A low cost way to show off your book to bookstores in over 10 different states including New York, New Jersey, Virginia, Connecticut, Florida, Georgia and more. Get ready for the upcoming holiday season. Limited space available.

You save 90% of the trade show costs and receive quality leads that you turn into sales.

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Authors: How to Effectively Use YouTube to Market Your Books And Position Your Expertise

by Kathleen Gage

You also need to optimize your videos with a few simple strategies including the title of your video, playlist names, description and call to action.

My focus is all about book marketing and sales. As I create content driven videos, my focus MUST be on the theme at hand. To do so will get me greater results and make it much easier for viewers to benefit from the Whatever struck my fancy, I would content. turn on my camera or iPhone and Video Title presto! a video was created.

Your title must appeal to your ideal Although some of my videos re- viewer. Create a title that is accurate ceived thousands of views, the ma- and clearly describes what people jority had under 100 views each. Not will see. If your videos are part of a a good return on investment for the series, or theme, add a common time it takes to shoot a video and phrase to the title. upload it.

For example, for my book marketing The amount of work that goes into a videos I start the title with either video with 10 views compared to "Book marketing" or "Book marketing strategies." This makes it much easi10,000 views is the same. er for those interested in book marThis supports the philosophy to plan keting to find the videos. out marketing regardless of the avePlaylists nues you choose.

I've had a YouTube channel for years. Until recently, I didn't have a focused theme. I was all over the place uploading videos that addressed many topics.

YouTube is Powerful for Marketing YouTube is one of the most powerful resources for marketing and visibility.

However, as I discovered through careful analysis, it takes more, much more, than simply uploading videos.

add that in at the end of the description. Granted, not everyone will take you up on the free offer, but even if 10% of viewers do, this can equate to lots of new subscribers over time.

Even though YouTube has a 5,000character limit for descriptions, you don't need to use all 5,000 characters. People want information fast and easy. Less is more in most cases.

Call to Action (CTA) As the name implies, a CTA is designed to get viewers to take a specific action. You can have a CTA in the video and in the description. Admittedly, I have not utilized the CTA in videos as effectively as possible... until now. Moving forward, I plan to add a CTA to my videos, especially those about book marketing.

Something as simple as "Remember to subscribe to this channel" can result in your viewers taking action.

A CTA in your description can increase your subscriber list size by The playlist feature keeps your vid- offering a high-value gift. eos organized in a way that they are easier to find for your viewer. A play- The bottom line is this, YouTube can be a great way to serve your market list is a collection of videos.

AND increase your influence. As with Viewers usually enjoy watching more anything, the more strategic you are, than one video on a topic. Playlists the better. allow them to do so with ease. Play- Think through what you want to aclists allow you to organize your vid- complish. It's better to have fewer videos that are fully optimized rather eos into easy-to-find sections. than lots of videos that get you no Description results.

My goal with my YouTube Channel and videos is to teach viewers how to market their books, sell more books and make more money in their business. With this in mind, I am adjusting my efforts to achieve The video description is an important Kathleen Gage works with successgreater results from my efforts. You part of getting lots of views. Keep ful entrepreneurs who are ready to descriptions concise and compelling. quit playing small in order that they will be well-served to do the same.

Add in a link to your blog or website can get their signature message out at the beginning of the description. in a BIG way through speaking, writBe Clear on Your Purpose and Goals Be sure to add in the http:// to the ing, information products and a tarURL. geted online presence.

---------------------------------------------To get the most out of your efforts you need to be extremely clear on At the end of your description, add in Thinking of writing a book? Want to Hit #1 a CTA - call to action. For example, on Amazon. Get my complimentary report the purpose of your channel. if you have a giveaway that is direct- on three must do's to accomplish this. http://www.oneonamazon.com ly related to the topic of the video,

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Reach Thousands of Book Buyers In the Publishers Preview Section of Book Dealers World and the HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE A Two For One Special Marketing Opportunity Book Dealers World Publishers Preview You receive a 1/3 page display unit, completely designed by us with your book cover photo, a 70-word description of your book, retail price, wholesale, dropship and sample costs, plus your company name, address and phone number. This ad will appear in the Winter 2021 edition of BOOK DEALERS WORLD, which will be seen by 5000 or more prospects each month.

Buyers From All Over The United States, Canada and the World Will See Your Book The PUBLISHERS PREVIEW section is designed for ease of use. Internet firms and mail order companies can request additional sales information or order directly from you. We even forward any inquiries we receive here at N.A.B.E. to you at no additional charge.

Save Yourself Time and Money!

If you rented e-mail lists of potential prospects it would cost you up to a thousand dollars to reach these top prospects not to mention all the time and work involved in securing the right lists. We do everything for you in one easy operation. 2021 marks our 41st year of publishing.

Remember That Even One Contact Made Through This Offer Could Result In Thousands of Dollars of Sales For Your Book!

Hot Books To Promote Feature Page This Special Web Page will be featured on our Web Site, promoted in quarterly e-mails to bookstores, libraries and a wide variety of Internet Book Buyers, and advertised in our bi-monthly Marketsmart Newsletter.

As a Publisher, here’s what you will get: 1. A 70-word Description of Your Book 2. A Color Cover Photo of Your Book 3. A Direct Link to Your Own Web Page or Web Site.

4. One Complete Year on Hot Books 20,000 to 25,000 visitors come to our Web Site each month. 4000 copies of our popular newsletter Marketsmart are e-mailed each issue and more than 1000 e-mails will be sent to book buyers.

Get This Complete Promotion Package a $275.00 value for just $125.00 as a NABE Member Publishers Preview Ad in BDW plus the Hot Books To Promote Feature on our Website for a Full Year.

NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM

NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS: ___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book the Hot Books To Promote Feature on the web. I've enclosed my Non-Members: a plus e-mail) by remittance plus my book, (and a JPEG of the cover $150.00 per book 70-word description of the book on a separate page. ___Please charge my Visa, MC Number or American Express.

BookTitle_________________________________ ____________________________________________________ ________________________________________

Exp. Date_____________Signature______________________________ Retail Price:_________ Sample Price:__________ Card Verification No.______ (Last 3 digits on back of signature panel of card) Website:__________________________________ Name____________________________________________ Please include a 70-word description of your book on a separate page. If you want Company_________________________________________ us to write the copy, send your book & Address__________________________________________ sales info.

City______________________State_____Zip____________ Telephone__________________Fax___________________ Final Deadline: December 20th, 2021 E-Mail____________________________________________ See Next Page For Publishers Preview

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Tonia Shimin Mercury Press International 437 Reed Ct Goleta. CA 93117 Email: shimin@theaterdance.ucsb.edu Web: www.symeonshimin.com

“The Art of Symeon Shimin" presents a striking view of the life and art of this noted and award winning Russian born Jewish artist. Curated and edited by his daughter, the book includes essays, more than 100 plates and archival photographs and an autobiography. This is the first complete collection of Shimin's work that dramatically showcases art of rare beauty and raw expression.

Retail: $40.00, Sample: $40.00 ppd.

Write for wholesale quantity discounts.

Larry Jorgensen GL Management LLC PO Box 633 Manura, LA 71350 Phone: 337-591-1937 E-Mail: glmanagement40@gmail.com Web: https://thecocacolatrail.com It's a travel adventure and it's history about the world's most famous product.

“The Coca-Cola Trail” takes the reader to places where Coca-Cola history was made, and reveals fascinating stories at each site. Learn why Coca-Cola was first bottled in an historic town in Mississippi, not in Atlanta. How the Coca-Cola “empire” developed as the result of a simple $1.00 transaction. Read about those pioneer bottlers who foresaw the opportunity and created for themselves and generations to follow, an important place in the Coca-Cola dream. Thirty chapters, over 200 pages including historic photos, make “The Coca-Cola Trail” an interesting visit.

Retail: $22.00, Sample: $22.00 ppd Write for wholesale quantity discounts.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company 919 Sonora Ct. San Dimas, CA 91773-1488 Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com Web Site: http://www.godconnectionstory.com

The Corona Virus has prompted most American believers to feel that God is telling humanity to change how it lives. But the author of this new book sees a much bigger message in the virus. He believes that it is the ego’s power that started it to discredit God and only the power of God can change our fate. Based on the author’s knowledge that he has experienced for fortyplus years. Amazing secret revealed. Results guaranteed. For your Free Report, send your e-mail today or write directly to the author.

Retail: $17.99, Sample Book $17.99 ppd.

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Richard A Pazasis Page Publishing 320 Water Street Conneaut, PA 16316 Phone: 866-315-2708 E-Mail: rap-authorconsultant@charter.net www.pagepublishing.com

Guide To Becoming An Effective Manager is both a valuable college textbook and off-the-shelf self-help guide for those wishing to develop and perfect leadership and management skills, as well as to help employees successfully meet the mission and goals of their employer while at the same time being fulfilled in their jobs.

Retail: $14.95 E-Book: $9.95 Sample: $14.95 ppd.

Write for wholesale quantity discounts.

Mary Virginia McCormick Pittman Xlibris 222 E. Houston St. Suite 1204 San Antonio, TX 78205 Phone 210-212-4500 E-Mail mvp.texas@yahoo.com

Is it animal magic? Or the unique DNA of the wolf? This book presents three incredible stories that will transport you into a world of canine courage, endurance, bravery, and fortitude, which can be called nothing less than miraculous. Beautifully illustrated.

Retail: Available on Amazon & Barnes & Noble Write For Wholesale quantity discounts.

Cheryl Carpinello Silver Quill Press/Tales & Legends 4535 S Routt Street, Littleton, CO 80127 Phone: 303-979-2641 E-Mail: carpinello@mac.com Web: https://www.cherylcarpinello.com

A typical teenager, except… Rosa hears the dead. She also talks to the dead. A gift from her grandmother that alienates her from classmates.

No dates. No first kiss. But when a 3,000-year-old pharaoh summons her to solve a mystery in 1330 B.C. Egypt, not only is she falling in love, but she also has to stay alive to get back home. Thrilling time travel.

Gripping action. Unforgettable characters.

Retail: $10.95 Sample: $10.95 ppd.

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Tracee Dunblazier GoTracee Publishing 741 Elmira St. Pasadena, CA 91104 Phone: 310-259-0335 E-Mail: gotacee@sbcglobal.net Web: https://www.beaslayer.com

In this groundbreaking book, Dunblazier takes an in depth look at your karmic relationships: the spiritual imprints and repetitive patterns that position you in life. You will understand what karma is and learn all the ways to reveal, accept, forgive, and transform your connections in every dimension. Not only to your soulmates or romantic entanglements, but how you relate to food, money, family, culture, religion, sex, death, and your environment.

Price: $14.99 Sample: $14.99 ppd.

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MarySuePeters Christian Faith Publishing 766 Old Highway Rd Crenshaw, MS 38621 Phone 901-649-6278 E-Mail: marysue1958@hotmail.com Web Site: www.christianfaithpublishing.com

It tells the adventures that befall Miss Kitty (A Country Cat with an aristocratic attitude) in one 24 Hour period. It touches on the importance of manners, fairness, and cleanliness. She introduces you to a few of her dear woodland friends. Meet Petey Possum, Freddy Fox, plus many more of her sweet ,fun friends. She loves them all, even though a few can be quite annoying and mischievous. , Retail: $14.95, Sample: $14.95 ppd.

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Carlos B. Gil The Gildeane Group 6015 NE Street Kenmore, WA Phone: 206-714-4955 E-Mail: sinsalcbg@gmail.com Web: www.diversitycentral.com 205th

http://www.diversitycentral.com

Discover what it’s like to emigrate from Mexico to the United States based on one family’s account. This highly readable award-winning book tells the story about the shock of arriving in the U.S. for the first time in the 1920s including the cultural conflicts and other difficulties connected with raising children in a new society. You’ll learn about Mexican immigration to the U.S. and how the “Mexican” Gil children became Mexican American as told by one of them who recounts memorable experiences dating from the 1920s to the 1970s.

Retail: $20.00 Sample: $20.00 ppd.

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Susan Robertson Page Publishing PO Box 470 Rancho Santa Fe, CA 92067 Telephone: 405-706-3704 E-Mail: larruping@aol.com

My husband was Dale Robertson a very famous and talented actor who starred in many films. Mostly in the 1950’s. Also starred in Western Series during the golden era of the TV Western, one of the most popular genres ever produced for the small screen. One of the most popular was Tales of Wells Fargo that Dale starred in every episode. Starred in The Iron Horse, Death Valley Days. etc. New, updated edition.

Retail: $62.95 Write for wholesale quantity discounts.

Karen Nicksich Book Vine Press 1641 Brantingham Rd Richland, WA 99352 Phone: 509-737-7637 E-Mail: emeraldhalo@earthlink.net Web: www.pet-angelreader.com

Gus Finds His Way Home is the true story of Gus, a Golden Retriever’s journey to find his fur-ever home. It took Gus thirteen hours from Utah to Washington to get to his new Family. Come join Gus on his adventure over the mountains and through a flood to finally meet his new family.

Retail: $14.99, Sample: $14.99 ppd Write for wholesale quantity discounts.

Ed Marohn Book Baby 4058 Tuscany Drive Idaho Falls, ID 83404 Phone: 208-419-7345 E-Mail: ecmida@silverstar.com Web: http://www.writingsfromed.com

The Neo-Nazis, the Baader-Meinhof Gang, a stolen Cold War nuclear weapon, the Arctic by dog sled, and the mob connection in Miami—once again, the CIA has Psychologist John Moore up to his neck in alligators and fighting for his life in the Action-Adventure-Thriller, Legacy of Evil. This sequel to the novel Legacy of War follows Moore after returning from his first CIA mission to the Socialist Republic of Vietnam.

Retail: $16.95 Sample: $16.95 ppd.

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JA Commodore Page Publishing N54W35613 Hill Road Oconomowoc, WI 53066 Phone 262-434-0856 E-Mail: jacommodore@me.com

In September, 1989 a friend and client of lawyer John Castano, Dan Danfurth, dies in an accident. John meets with his widow and longtime friend, Elizabeth, at the cabin where the accident happened. But it doesn’t look like an accident. Soon after, things become dangerous. It’s obvious something sinister is going on. Castano is in over his head. He is dragging innocent people into this dangerous game, but he does not know what the game is.

Retail: $17.95, Sample: $17.95 ppd.

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J Srewart Willis Amazon KDP 2600 Barracks Rd Apt.271 Charlottesville, VA 22901 Phone: 949-892-8099 E-Mail: stewandevelyn@aol.com Web: www.jstewartwillisbooks.com

A children's book author is found dead inside the front door of her home. There are a number of potential killers. Senior detective Drury Metzinger and ambitious young black detective Leslie Givens are on the case. Was there one killer or two, or was it the wind? Will we ever know?

Retail: $8.50 Sample: $8.50 ppd.

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B.A.Vonsik Celestial Fury Publishing 5617 Rocking Horse Rd Orlando FL 32817 Phone 407-252-0341 E-Mail po@primevalorigins.com Web Site www.primevalorigins.com A multiple award-winning epic science fantasy saga of humanity, gods, and heavenly hosts on earth, giving rise to the Four Horsemen of prophecy. Experienced through the eyes of the young paleo-archeologist, Nikki, surviving an uncertain future while reliving the ancient undiscovered origins of man battling haughty gods, brutal beasts, and treacherous men of renown...answering the question, "What if all our myths and legends are true?" Books 1-3 available online everywhere.

Retail: $18.95. Each. Sample: $18.95 each ppd.

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Nicki Geigert Reader’s Magnet 3533 Corte Esperanza Carlsbad, CA 92009 Phone: 760-533-5154 E-Mail: nicki4kids@aol.com Web: www.NickiGeigertbooks.com

Enjoy an armchair adventure book following Savannah, a teenager, on her first international trip to Greece. As an athlete, Savannah enjoys, running, swimming, climbing, and many other athletic adventures.

Come along with Savannah as she runs on the original ancient Greek Olympic track in the world. Enjoy climbing Mount Olympus with her, along with swimming and learning to windsurf. See and read of the temples and cities of ancient Greece.

Retail $55.00, Sample: $55.00 ppd.

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Nicki Geigert Reader’s Magnet 3533 Corte Esperanza Carlsbad, CA 92009 Phone: 760-533-5154 E-Mail: nicki4kids@aol.com Web: www.NickiGeigertbooks.com

A story of a family trip to Madagascar and Zimbabwe with beautiful photos and events along the way. This book captures the amazing animal encounters, birds, plants, chameleons, insects, and many other special animals. The family encounters some of the mysticism of Malagasy people, the history of the island, and at the same time, shares with readers the unparalleled wonder of one of the most unique places on the planet.

Retail: $30.00 Sample: $30.00 Write for wholesale quantity discounts.

Nicki Geigert Reader’s Magnet 3533 Corte Esperanza Carlsbad, CA 92009 Phone: 760-533-5154 E-Mail: nicki4kids@aol.com Web: www.NickiGeigertbooks.com

Some animals caught yawning have little yawns, or wide-open teeth baring, tongue hanging out yawns. This page-turning book will beg you to ask: Who’s Yawning Now? Read each animal’s account of where they live, interesting facts about them, what they eat, and even struggles that they go through on a daily basis, along with their level of threatened endangerment provided by The IUCN Red List of Threatened Species.

Retail: $26.00, Sample: $26.00 ppd Write for wholesale quantity discounts.

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Dora Dillistone Wiz Alred, Book Designer PO Box 207 El Prado, NM 87529 Phone: 575-776-8370 E-Mail dillistonetaos@taosnet.com Web: www.storyofluna.com

"Luna, The Mare with the Sky Blue Eyes" is the story of a young mare nearly forgotten and left behind and those who saved her. Luna represents everyone who has ever felt alone, hopeless and unloved. The story contains elements of hope and success through work, determination, friendship and love and that we are all unique with special talents. Luna's story is for everyone who loves horses, real and imaginary.

Available on Amazon Write for wholesale quantity discounts. .

Jerry Schaefer Shires Press 164 Argonne Avenue #1 Long Beach, CA 90803 Phone: 562-208-2831 E-Mail: cutbanks@gmail.com Web: www.expandjoy.com

Isn't it kind of funny that... ask serious questions that invite a knowing smile. Isn't it crazy that we still have cars? War? That we don't realize we're thinking all the time? The accompanying illustrations bring home the point, often in a humorous way. The 20 short chapters, each less than one page, cover such topics as: Time, Food, Awareness, Being and Doing, Evolution, Space, Energy, Death, Thinking, and The New Earth.

Retail: $14.00, Sample: $14.00 ppd.

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Peter S Vu Haynes Media 1253 52nd Street Kentwood, MI 49508 Phone: 616-634-1943 E-Mail: pvu@stmmagdalen.org

This book attempts to address some of the important issues for our children: from the Covid-19 pandemic to global warming and climate change, from discrimination and bullying to welcoming and friendship, All those issues can be resolved in an open-minded, creative, supportive, trusting, challenging, and fun environment like a summer camp. The camp helps foster a healthy bond of friendship that can give an individual strength to do incredible things and encouragement to overcome any life challenge. Gives the young confidence and encouragement to do the right things for themselves, people around them, and the world.

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14

Dolores Christian 2835 Dakota NE Albuquerque, NM 87110 Phone 505-855-9266 E-Mail: dcFlight@comcast.net Web: www.DoloresChristian.com

A girl who feared her father escaped from home. In search of her mother.

Pearl failed to see the evil that lurked outside her window. She stumbled into a human trafficker, who abducted and held her captive. To escape now may ignite her demise or cause her father's life. Her enthusiasm for finding her mother turned into a hair-raising event. Someone killed Bella.

Pearl must arrange an escape by pseudocide.

Retail $15.00 Sample: $15.00 ppd.

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J. Stewart Willis Amazon KDP 2600 Barracks Rd Apt.271 Charlottsville, VA 22901 Phone: 434-996-7442 E-Mail: stewandevelyn@aol.com Web Site www.jsetwartwillisbooks.com

When the President-elect days shortly after his election, the nation is thrown into chaos. There are no precedents and the Constitution provides little help. On Inauguration Day there is no one to inaugurate and the incumbent President fights to stay in office. The trouble is, it all could happen.

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Tom Law, PO Box 1243 Yuen Long Delivery Office,Yuen Long, Hong Kong E-Mail: tomlaw38@yahoo.com.hk I am excited to present to you the first prototype of the Next-Generation Sci-Fi, aptly called a SCREENBOOK, a high-tech hybrid model of a lengthy novel and a short screenplay, professionally compressed every 500 pages into 100 pages; thus saving your most precious reading-time, while still keeping all action-packed scenes plus heart-touching moments, ready to be adapted to become a movie/TV/Comic book/VR or AR hologram-game. Blue Angel is a beautiful and talented Pleiadean STARSEED growing up on Earth on a Life-or-Death mission-failing would cause 99.9% perishing of all earthlings. So, don't miss YOUR only chance to participate in this extremely critical event since 13000 B.C....

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15

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A: It costs just $90.00 to join and "It is my belief that most good books are still unwritten. They are still in the minds you get a Two-Year Membership of you, me and countless others. When for the price of one Other associa- I wrote my first book, "When You Can tions charge hundreds of dollars Walk on Water, Take the Boat," I was for annual memberships. You get lost in a sea of red tape and horrible real value with NABE and you misinformation about publishing. won’t have to renew every year. Thanks to you, NABE and your helpful Plus, when renewal time comes, magazine, "Book Dealers World," I started off on the right foot. You are a great you still receive our Special Low Renewal Rates and additional bo- help to many an aspiring author.”

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□ YES! Please rush my complete NABE Membership Package to me by e-mail including all the Membership Benefits listed above. □ $90.00 Online Membership for U.S. Canada and foreign countries. □ $110.00 Send Member Package & all issues of BDW by first class mail. (US only) Please note: Foreign members please send Visa, Mastercard or AE information only. □ Enclosed find my check or money order.

Charge my Visa/Mastercard Number______________________________________________ Exp. Date________ Signature___________________________________________________ Card Verification Number__________(Last 3 or 4 digits on back of your credit card) Name_____________________________________________________________________ Company__________________________________________________________________ Address___________________________________________________________________ City_____________________________________State________Zip___________________ Telephone_____________________________ Fax_________________________________ E-Mail______________________________________________________________________

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17

It's a simple matter of economics.

Unless the author has a loyal band of followers who would pay any

by Carmel M Audsley price to read her new work, readThere are some wonderful books ers will generally be cautious with available in both paperback and their money when buying a book e-book formats and, thanks to on- by an author they do not know. line retail sites, it has never been easier to choose a book and be I have seen authors price a book of reading it about a minute later. just over 100 pages at $4 or more, E-books are available immediately, while more substantial offerings easy to transport and they save seem to be flying off the shelves at trees. One of the biggest consider- $2.99. ations for readers when making a purchase, is that e-books are af- The purchase price of your e-book fordable and usually a fraction of is no reflection upon the quality of your work - it's more about competthe price of paperback versions. ing for attention in a very crowded As well as being a writer, I am also space where some authors are a prolific reader. Truth be told, I still even prepared to give their work prefer to hold a book in my hand away. I don't agree with the stratebut I also have a large library of gy of offering books for free. e-books and my collection would be even bigger if some of the e- Few people who have gone down books I would like to buy weren't that road have seen any real bump in books purchased. When you over-priced. can get something for free, why When I see an e-book advertised at would you pay for it? If your book more than $8, I move on to find is worth reading, it is worth paying another book at a reasonable price. for at a realistic price.

The writer may have sweated over the manuscript for years, and Readers expect to be able to buy poured heart and soul into it, but e-books at a low price, so don't competition for readers is high and disappoint them or they will give if the book is over-priced few peo- their hard-earned dollars to anothple will get to appreciate the au- er author who is offering a quality product for less. From a royalty thor's hard work. point of view, a percentage of You only have to look at an online something is better than a percentretail site to see that e-books in the age of nothing. $1 to $2.99 category have more reviews, while those priced around ------------------------------------------the $10 mark languish on the virtu- Carmel M Audsley is a Journalist, al shelf waiting for a buyer. Re- Editor and Author who has taught views aren't the only measure of a creative writing. She has just rebook's popularity - many of my leased her seventh historical ficreaders send me emails but don't tion novel set in Scotland and bother to leave a review on a pub- Australia. Check her out at lic site - but you don't have to be a https://www.amazon.com/dp/B075 mathematician to work out that PT571M higher priced e-books will attract less buyers than those that are reasonably priced.

Don't Price Your Kindle Book Too High

Author’s Secrets Revealed!

Packed with amazing tips and tricks, to get you unstuck from writer’s block and to improve your writing in dozens of little ways, there are tips about all aspects of writing, for both fiction and non-fiction authors. For details, visit www.dreamstonepublishing.com or send Kim Lambert an e-mail at kim.lambert@dreamstonepublishing.com

Translate Your Children’s Book Into Spanish Ingrid Crawford provides quality professional translation services from English into Spanish of children’s books between 25 to 50 pages at a cost you can afford. Take advantage of the large Spanish-speaking market to increase your overall book sales. Most projects can be completed in 30 to 60 days. Send a copy of your book to Ingrid for a no obligation quote.

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Contact the Event Organizers How To Land Speaking Create a Website Page Engagements That Build Create a section on your web- Once you have educated yourYour Business

site for people who might want self, you'll want to contact the you to speak so that they can event organizers. Send the inBy Jon Allo get the information about why formation that will make you you, what you speak on, and look good to them and talk only One of the best ways to build other information about your about what's in it for them - not your business is to start speakyourself. talks. ing in public. That might strike fear into some people, but the Be Willing to Speak Free Develop a Demo Video truth is, speaking is scary to almost everyone before they try You can add this to your site so When you first start speaking, it. that people can see parts of you'll likely have to speak for your talks. This is a great way to free. But often event organizers So, before you freak out, at encourage people to bring you give beanies to speakers, like least consider giving it a try. on as a speaker. When they free tickets to the rest of the Some people build their entire can see how your speeches go, event. Plus, they'll let you probusiness through speaking a they're going to be more likely mote your product to their few times a month. guests. to ask you to speak.

Know Who Your Ideal Audience Is

Collect Testimonials

Practice and Deliver

Whether it's product testimoni- When you get a gig, perfect your als or speaker testimonials, this talk based on the people comtype of content helps build your ing to see you. Practice until reputation well. If you want peo- you can do it without giving it ple to take you seriously as a much thought and you meet speaker, make it a habit after your time constraints. your talks to ask people for testimonials by using your phone Being a business owner or encamera or by handing out a form. trepreneur can be overwhelming and exhausting. So how do some people seem to thrive and Find Events Your Determine What You achieve their goals and dreams Audience Attends Want to Tell Them while others struggle? The anWhen you know enough about swer is mindset. To start taking You can approach your talks in your audience, find out what steps today to embrace a suca variety of ways. You can see events they attend. Those are cess mindset get a copy of my it as a workshop and get their the ones you want to speak at. free checklist, Cultivating A participation. You can see it as Mindset at One tip is to stay for the whole Business an opportunity to tell your story. event when and if you can, so https://jonallo.com/mindset Whatever your approach is, you that you can network in beneed to know the audience, the tween to find out more from products you want to promote, your audience. and the rules of the venue.

You need to know exactly who your ideal audience is before you even start. Since you've created a business, this part should be easy now. You need to know so that you can find the events that they go to. Then you can apply to speak at those events.

19

Book Dealers Diary Inspired by her Indian culture and heritage, Rea and the Blood of the Nectar is Payal Doshi's stunning fantasy debut about a twelve-year-old girl who embarks on a dangerous and magical quest to find her missing twin brother. The clock is ticking in this fast-paced, thrilling, and exciting adventure rife with evil creatures, dark secrets, a ruthless villain, and unforgettable friendships. For more info, visit www.mangoandmarigoldpress.com A Dog of Many Names by Douglas Green is a courageous story of survival, seen through the eyes of an unforgettable dog, struggling between her greatest needs ­ to find her own strength, and to love and be loved.

For more info, visit www.authordouglasgreen.com/ Your Next Big Idea by Samuel Sanders is a non-fiction business and self-help creativity guide that encourages innovation in aspiring entrepreneurs and business leaders. Learn how others innovate by examining the world around them.

Understand the importance of sharing ideas, and assess their feasibility. Plus much more. For additional info, visit www.yournextbigideabook.com Save Him by William M Hayes tells the story of Rydel Scott, a brilliant scientist working at a secret military lab, who accidentally discovers a form of time travel while working on a project designed to save wounded soldiers in the field. Rydel's sister, a woman of faith, tells Rydel on her deathbed that she has received a message from God. The message—save Jesus Christ from the cross. And Rydel Scott travels back in time to do just that. For more info, visit www.williammhayes.com Set in the exotic and bygone world of Upper Egypt, Song of the Nile by Hannah Fielding follows Aida’s journey of rediscovery after the second world war, of the homeland she loves, with its whitesailed feluccas on the Nile, old-world charms of Cairo and the ancient secrets of its burning desert sands – and of the man she has never forgotten. It is a compelling story of passion and intrigue. For more info, visit www.londonwallpublishing.com

Quaver Has a Feeling by Lenora Riegel is dedicated to all who nurture empathy in children. When someone takes the time to help to identify various feelings in a child and to help the child see that everyone has their own feelings, children can respond to all of their feelings in a meaningful/healthy way. Music is one approach to help children understand their variety of feelings. As you read this book, everyone can even play along with Quaver and his facial expressions and feel the music. For more info, visit www.siphrebooks.com/ Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn J Starr shows you how to identify what holds your brand back and overcome it. Learn how brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger. Find out what business owners like you have done to course correct their brands and what worked best. If you like sports and entertainment stories, easyto-understand explanations, and plenty of examples, you’ll love how this book demystifies your brand woes and helps you fix them. For more information and visit https://estarrassociates.com Single, Again, and Again, and Again ...: What Do You Do When Life Doesn't Go to Plan? is how author Louisa Pateman perceived her situation. Convinced all the good men were taken, she continually reassessed her aspirations to accomplish her life plan. Feeling defeated after a string of failed relationships and frustrated with her inability to find her soulmate, she reexamined her priorities and played the cards she was dealt.

Finding inner courage, she discovered ways to create extraordinary experiences despite her perceived failures. For more info, visit www.louisapateman.com A Cauldron of Uncanny Dreams by Donald Firesmith is an anthology of uncanny short stories to read late at night from the prize-winning author of the Hell Holes series and The Secrets of the Hawthorne House. Read stories about a very special birthday party, a memorable farmer’s daughter, a collector of unique collectables, the investigation of a Romanian strigoi, an unintended consequence of using voodoo dolls for revenge, and an arsonist considering working in a crematorium.

For more information, visit http://donaldfiresmith.com

In Triumph, Taming The Monster Within by Ingrid Kern, she describes her roller-coaster journey to overcome her Monster and achieve a lifelong dream.

She takes the reader through four years of athletic training, her search for answers and her desire to leave the Monster of her past behind. For more info, visit www.ingridkern-author.com In Heart First, David Grossman explores the many aspects of being more authentic in leadership and how that can profoundly inspire a team and move them to achieve remarkable things, especially in times of change or crisis.

Heart First also features interviews with CEOs and guest columns from senior leaders inside a variety of organizations, each of whom share extraordinarily candid insights and unique lessons learned from a year that changed everything. For more information, visit www.yourthoughtpartner.com John Sheirer’s Stumbling Through Adulthood shows the connections between intimate, personal experiences and the broader culture of America during recent years. His beautiful writing combines realism, struggles, failures, triumphs, relationships, family, work, humor, ethical conundrums, politics, and even a few otherworldly visitors. Through it all, empathy and hope bind these characters together as they stumble through adulthood, strive to catch each other when they fall, and step toward a better future. For more info, visit www.johnsheirer.com/ Friendly Fire: A Vietnam Veteran's Story, by Jeffery Tracey Sr. is based on a true story. It is a gripping veteran's tale of how the Vietnam War impacted a seventeen-year-old and his family. It tells about a boy's rebellious acts against his father, how his rebelliousness led him down the path to being sent to the military, and how he became an enlisted soldier in the army during the height of the Vietnam War. For more info, visit www.traceybooks.com Twiglet: The Little Christmas Tree by Phyllis Mae Fisher and Janey Loree Paschal is a story of discoveries, miracles, and friendships in the lives of Reuben and Rachel Oliver and their Gramma O. Set in the town of Snowflake, with horses, adventures, and a Christmas Tree farm, it is full of human kindness and the results of helping those in need. For more information visit www.pjscornergiftshoppe.com

20

Best E-Book Directory Listing Form Expose your E- Book to a Wide Variety of New Buyers Who Can Feature Your Book on Their Web Sites and Blogs For $35.00, You Can List Your E-Book For One Full Year In Our All New Best E-Book Directory Your Listing includes: Book Title, Category, Company, Address, E-Mail, Web Page Link, Phone, Price, And a 50 Word Description of Your Book The directory will be available as an E-Book itself ready for instant download to Thousands of Internet Bookselling Web Sites. It is designed for Dealers who want to promote your book for a cut of the profits and it is also available for Publishers who offer Affiliate Programs. The books will be listed by categories.

The Best E-Book Directory will be promoted through our online and offline editions of Book Dealers World, The Marketsmart Newsletter as well as through Press Releases and Articles and by our members and dealers.

Just Fill Out the Form Below and Send It To Us With Your Check or Credit Card Info for $35.00. You can Also Order This Listing Through Our Online Form At http://www.bookmarketingprofits.com/BestEbookDirectoryListing.html ___ My check to NABE is enclosed for $35.00. ____ Please charge my Visa, MC or Am Exp. Card Number ______________________________________Signature______________________________________ Exp. Date______________ Verification No _____________

Send this form to: NABE, E-Book Directory. PO Box 606, Cottage Grove, OR 97424 Book Title Company Address City, State, Zip E-Mail Web Site Phone Retail Price 50 Word Book Description

21

Summer 2021 Pinnacle Book Achievement Awards Best Books in the Category of ANIMALS AND PETS Skinny Legs and Fat Cheeks Joseph Cassis www.compensocreations.com A Dog of Many Names Douglas Green www.authordouglasgreen.com

Best Book in the Category of ART With a Smile, a Frown and a Wink Martin Bunis macmartini@webtv.net

Best Book in the Category of ANTHOLOGY A Cauldron of Uncanny Dreams Donald Firesmith http://donaldfiresmith.com

Best Book in the Category of BODY MIND & SPIRIT The Noble Edge: Reclaiming an Ethical World One Choice At a Time Christopher Gilbert, Ph.D. www.nobleedgeconsulting.com

Best Book in the Category of CHILDREN'S ADVENTURE Yaya The Sheep: Super Silly, Furry, Friends Cheryl Cheatham www.CherylCheatham.com

Best Book in the Category of CHILDREN'S BILINGUAL Thaddeus, Keep Your Eye On The Ball!

Susan Fay Ryan www.nevertrustateacher.com

Heart First David Grossman www.yourthoughtpartner.com

A Family Feud Texas Style Kent Swarts www.EvolvedPub.com

Best Book in the Category of DIVINE HEALING Dispensing Truth: Divine Prescriptions to Restore and Maintain Good Health Dr. Ron Girardin www.healingisforeverybody.com

Best Book in the Category of ESSAYS Best Books in the Category of CHILDREN'S CHRISTIAN Twiglet: The Little Christmas Tree Phyllis Mae Fisher & Janey Loree Paschal www.pjscornergiftshoppe.com Jolie and the Change of Heart Adriana Suyama www.adrianasuyama.com Love Written by Casey Rislov Artwork by Rachael Balsaitis www.caseyrislovbooks.com

Eighty-Nine Years and Still Evolving James Emerson Hough jimeh30@aol.com

Best Book in the Category of FANTASY The Fate of Magick Bella Rayne www.bellarayne.com

Best Book in the Category of FICTION Over The Rhine Jean Romero romano1168@charter.net

Best Book in the Category of HISTORICAL FANTASY Best Book in the Category of CHILDREN'S FEELINGS Quaver Has a Feeling Lenora Riegel www.siphrebooks.com

Best Books in the Category of BUSINESS Teenage Waste Brand: How Your Brand Can Stop Struggling and Start Scaling Evelyn J Starr https://estarrassociates.com/

Best Book in the Category of CRIME FICTION

Best Book in the Category of CHILDREN'S INTEREST Awesome Adventures of Miss Kitty and Her Woodland Friends MarySue Peters www.christianfaithpublishing.com

The Shadows of War Claire Youmans www.tokigirlandsparrowby.com

Best Book in the Category of HISTORICAL FICTION Somewhere in the Silence Phyllis Houseman https://phyllishouseman.com

Lainey of the Door Islands Judy DuCharme www.judithduharme.com

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Summer 2021 Pinnacle Book Achievement Awards Best Book in the Category of HORROR The Proctor Hall Horror Bill Thompson www.billthompsonbooks.com

Best Book in the Category of HOW TO Your Next Big Idea: Improve Your Creativity and Problem-Solving Samuel Sanders www.yournextbigideabook.com

Best Books in the Category of JUVENILE FICTION Mystery Sleigh Ride Mara Purl & Kensington Norfleet www.havenbooks.us The Paris Affair Susanne Dunlap www.susanne-dunlap.com The Key to the Dark Circle Georgia Beyers www.greatmiddlegradereads.com

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Best Books in the Category of POETRY

Remembering Rosie: Memories of a Wisconsin Farm Girl Nadine A Block www.nadineblock.com

The Burning Where Breath Used To Be Jen Karetnick https://jkaretnick.com

Inheriting Our Names: An Imagined True Memoir of Spain’s Fact of Forgetting C Vargas-McPherson www.vargasmcpherson.com

Best Book in the Category of MILITARY Friendly Fire: A Vietnam Veteran’s Story Jeffery Tracey Sr www.traceysbooks.com

Best Book in the Category of MULTICULTURAL

In The Aftermath: 9/11 Through a Volunteer’s Eyes Beth SKMorris www.bethsabard.info Ghosts Nancy L Davis www.finishinglinepress.com/bookstore The Swinging Door Saloon Randall McNair www.mcnairpoet.com

Best Books in the Category of RELIGIOUS FICTION

Re-Educating Myself Bob Gebelein www.re-reducatingmyself.com

Trampling in the Land of Woe William LJ Galaini www.EvolvedPub.com www.EvolvedPub.com

Best Books in the Category of MYSTERY

Blood or Loyalty Adam Miller www.EvolvedPub.com

Death on the Boardwalk Caleb Wygal http://calebwygal.com

Best Books in the Category of ROMANCE

Darkest Betrayals Bella Rayne www.bellarayne.com

Rational Innocence JA Commodore jacommodore@yahoo.com

Rea and the Blood of the Nectar Payal Doshi hello@mangoandmarigoldpress.com

Best Book in the Category of MYTHOLOGY

The Vampire Inside Me Liz Hsu www.lizhsubooks.com

Best Books in the Category of LITERARY FICTION

facebook.com/authorstevenseril

The Clovis Dig Teri Fink www.EvolvedPub.com

Best Book in the Category of PARENTING AND FAMILY EDUCATION

Riley & Ben: Life Offers Second Chances JT White https://jwhiteauthor.com

The Destroyer of Worlds Steven Seril

Never Trust a Teacher: Fight To Make Things Right Susan Fay Ryan www.nevertrustateacher.com

Song of the Nile Hannah Fielding www.londonwallpublishing.com

Best Book in the Category of SCIENCE FANTASY To Kill a King WL Hawkin www.bluehavenpress.com

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Summer 2021 Pinnacle Book Achievement Awards Best Book in the Category of SCIENCE FICTION Effacement Hieronymus Hawkes toddrmoody@outlook.com

Best Book in the Category of SELF HELP Triumph: Taming The Monster Within Ingrid Kern www.ingridukern-author.com

Best Book in the Category of SHORT STORIES Stumbling Through Adulthood: Linked Stories John Sheirer www.johnsheirer.com

Best Book in the Category of TIME TRAVEL Save Him William M Hayes www.williammhayes.com

Best Books in the Category of WOMEN'S INTEREST Single, Again and Again, and Again Louisa Pateman www.louisapateman.com No Names To be Given Julia Brewer Daily www.juliadaily.com

Best Book in the Category of WRITING The Great First Impression Book Proposal Carolyn Howard-Johnson https://howtodoitfrugally.com

Best Books in the Category of YOUNG ADULT Best Book in the Category of SPIRITUAL Sacred Life: Healing From the Virus in Consciousness Bedri Cag Cetin https://www.facebook.com/SacredLifeBook

Best Book in the Category of SUPERNATURAL The Last Christmas Bill Thompson www.billthompsonbooks.com

Butterflies & Characters Liz Hsu www.lizhsubooks.com The Lost Heir of Elandor Elle Carlton helencardwell@btinternet.com

Best Book in the Category of YOUNG ADULT FANTASY Children of the Volcano Parris Sheets www.EvolvedPub.com

Best Book in the Category of THRILLER Qisas AA Freda www.aafreda.com

24

Unless you have a team of sales people promoting your book to libraries through their own catalog, your book would need

by Bryan Heathman to be immensely popular in order to shout When you write a book, getting book distri- above the noise of the overcrowded book bution is a major component of publishing marketplace. success. Getting the widest distribution possible for your book should be your On the other hand, having a sales team main goal. Once you've gone to the trou- promoting for you is not some pipe dream, ble of writing your best ideas and publish- as many might expect. For the authors I ing them, you'll want as many people as work with, it's a reality. possible to engage with you.

Just about everyone agrees that library As a publisher, a number of the authors I distribution sounds like a great idea. But coach come to me with many misconcep- how do you actually make it happen? For tions about book distribution. They think the answer, let's take a quick look at how that all they need to do is publish their today's libraries came by their current cirbook on Amazon Kindle, and they'll have culation system. a best seller on their hands.

How To Get Your Book Into Libraries In reality, Amazon represents a fraction of the book market. Of the scores of methods At one time, Andrew Carnegie was the for distributing your work, online retail is richest man in history. He made enormous just one of them. Likewise, there are many gobs of money in the steel industry, and money-making derivatives for your work. he became famous as a philanthropist. In eBook sales comprise only a fraction of fact, he spent the first half of his life makthe revenue you can make when you pub- ing money and the second half giving it all away. lish intelligently.

Library Distribution: The Sweet "Shhhh" Of Success

Carnegie was influential in promoting lending libraries throughout the U.S. The story goes that he would approach cities and towns, Chambers of Commerce and local fraternal organizations with an offer to help them build a library. He would put up half the money for the library if the townspeople would come up with the other half through taxes or other fundraising. This Shhhh! Libraries Are Publishing's Best meant a boom to the existing library system, and the result is what we see today Kept Secret throughout the U.S. When you publish your book, one of the best ways to ensure that you have a cap- To put books into the branches, committive audience is to distribute your book tees discuss the topics and authors that through the public library system and a people want to read most. The library network of corporate libraries. For you as commission meets regularly, usually annuan author, this could mean having a print- ally, to decide generally what should go ed volume of your manuscript available in into the library. Libraries can order books every town and city in the country. There's for their patrons, and they often keep track nothing sweeter than that sweet "Shhh" of of the most requested books. success when you show up for your book There is also an inter-library lending syssignings. tem. If you order a book from your local Libraries procure huge quantities of books library in Seattle, your cherished volume all the time. Why not yours? To get started, may come to you from as far away as first you'll need to understand how they Boise, Idaho. The Internet has changed buy and what influences them to make much about the way libraries work, includthose buying decisions. Once you know ing speed, but the lending concept rethis, you can sell untold volumes of your mains the same. book (pun intended - sorry).

Each library has a procurement officer The reality of this distribution tactic de- who decides which books to buy to put on pends on how popular your book is to start. the shelves locally. If there's enough demand for a book and they have the budget, they will buy it.

Having a publisher on your side will help you navigate the maze of details involved in getting your book to market. A good assisted self-publishing company will have access to hard numbers you may not even have considered before as an author.

They will also have inside connections you just can't leverage any other way.

On the other side of this equation, publishing companies have teams of sales people who meet with the book buyers at libraries and library conventions, convincing them to order the books in their catalogs.

Many libraries will only work with a restricted number of catalogs. This means if you're a lone wolf trying to get your foot in the door at your local branch, you may have a bit of a hurdle to get over. The place to start is the procurement office at district headquarters.

One author created a musical stage play for children to promote his children's book, complete with 5 actors and dancers. The author took his troupe on the road to local bookstores, libraries and schools to perform a live musical depicting characters from his book "The Kid with the Red Juice Mustache." Parents of children attending the show lined-up to buy his book, as did the librarians hosting his events.

Having a publishing house do the ground work for you is ultimately the easiest option for increasing your book's distribution.

This is true not just for getting your book into libraries, but getting it into the scores of other outlets clamoring for new books to loan or sell.

With the right kind of push, you could be hearing the sweet "Shhhh" of success!

Next, you'll want to get access to more strategic insights from Bryan Heathman.

Bryan is known as a rainmaker and marketer by some of the world's most successful thought leaders. He is President and Publisher of Made for Success, and he's been featured in the Wall Street Journal, Inc. Magazine, NBC News and Sirius XM Radio.

As a compelling speaker, Bryan has addressed enthusiastic audiences at the National Speakers Association, American Marketing Association and the Direct Marketing Association. As a publisher and consultant, he has worked with bestselling authors such as Zig Ziglar, Donald Trump and John C. Maxwell.

Become a select member of Made For Success, and receive free weekly gems from Bryan on the topics of Publishing, Marketing, Leadership and more http://MadeForSuccess.com

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6 Marketing Tips: Advice from Every single outreach must be or- Yielding to the requests of others ganic, well-crafted, and manifested may mean losing a grip on indepena 12 Year Old Author

in a way that will generate sales, dence and gain; although building not a bleak “congratulations” or no a support system is requisite, capitulating can be detrimental.

Today twelve year old published intrigue at all. author Kristina Olegovna Naydonova shares with us six tips for mar- Take some time to research your If you relinquish dominance, you buyers and create a system of com- are autonomously withdrawing the keting our books. Enjoy. munication that will trigger a return values and culture incorporated into your vision.

In any and all industries of entre- on investment. preneurship, there are a couple constant, unwavering rules that do 2. Study Your Competition 5. It’s Not a Race not alter, even with a change in the specific commerce. When looking You cannot allow for fear to vanat our daily lives from a vast per- quish prudency; it’s alright to real- The ilk of business cannot be enspective, we realize that every day ize that in the realms of business, capsulated within the classification is a swift stride towards selling, there will always be somebody of it being a “sprint” or “who can meet it first”. whether that is a product, college who is more profitable than you. application, book, or anything. Every section of business is disparate, And, you should wield that as an Many renowned CEOs broke advantage; by analyzing their most through with their pursuits after but from a broad view, the same. victorious tactics and implementing decades of continuous work. It’s Before we begin, allow me to intro- them into your business with a not a race; it’s a prudent calculaduce myself – I am a twelve-year- speck of personal touch, there is tion of ideas that can and should make you the next Warren Buffett. old published author and have no saying how far you can go.

6. Take a Deep Breath been scouring information about the fundamentals of successful en- 3. Consistency Is Key Remember; if you are not deriving terprise for many years. The article I have learned to assert to the cretrue enjoyment from the uprising of below is my humble attempt at dence that without consistency, a your business or novel, you should sharing what I have garnered durbusiness will be disparaged. not be executing it in the first place. ing this period of time. Affluence is not uniform, but complementary for It is mandatory that you erect a everybody. stratagem; a plan that will spawn Take a deep breath; refocus; and profit every step of the way. contemplate whether or not it is 1. Off With The Generic worth your time, resources, and Focus on one platform or social energy. Because if it isn’t, it is most Generic promotion is generally not media, whether it be LinkedIn or definitely not worth doing. helpful; it is perceived as aggravating and gives off the impression Instagram (whatever adheres best that you do not care for your cus- to your area of focus), and grow — your connections. You cannot Kristina Olegovna Naydonova is a tomers. make sales without at least a smat- twelve-year-old published author, When indulging in direct marketing, tering of trust between you and the aspiring businesswoman, and contributing writer for ThriveGlobal. it has proved to be most beneficial customer.

Her recent and first novel, The when amending a message in a Black Sisterhood Files, is a thriller way that will appeal to readers. It 4. Never Yield Control novel for all ages available here. takes weeks, if not months to develUntil you are at the point where Connect with Kristina on LinkedIn op and establish a stable system of sales flourish with every passing and follow her on Instagram. regular, not one-time consumers. second, you must uphold a tight The consumer is king – without control over every asset of what their interest, the product will never you have progressed. sell.

by Kristina Olegovna Naydonova

26

Two Things Self-Publishing Authors Must Do

By Jason T Jones

well-known and highly successful possible chance to be bought by books started out with other titles. using a great cover artist and title.

If you are self publishing, you may be tempted to skimp on some parts of the book publishing process. The way people choose books to read in a bookstore teaches self-publishers something very important. There are two areas in self publishing that does not pay to do cheaply; the cover art and the title.

http://ticklehillpublishing.com/wp/f • John Thomas and Lady Jane reevideo became Lady Chatterly's Lover.

According to Dan Poynter, the faThink back to the last time you ther of self-publishing: were in a bookstore. How did you choose a book to read? Sure you • Tomorrow is Another Day behave your favorite sections, but came Gone with the Wind. chances are you looked at the front cover, back cover, and (if you • Blossom and the Flower became are the thorough type) inside the Peyton Place. jacket. If you look around the store, you will see everybody else choos- • The Rainbow Book became Free ing books the same way. The Stuff For Kids. whole process takes two to five • The Squash Book became the seconds.

Zucchini Book.

Devote some time to finding the right cover artist for your book. If you do an internet search for "book cover design" you will get a host of websites and freelancers that offer professional cover design services. Spend some time looking at their galleries and any previous work they've published.

After you've decided who you would like to work with, find their contact information from their website and ask about their availability.

Avoid any "self-publishing company" that offers cover design as part of a package. Many of those are based off pre-designed templates.

You're putting your heart and soul into this work. You and your book deserve better.

Jason has been married to his beautiful wife Carol since 2006.

Jason and Carol have two fantastic grand kids. With the encouragement of his family Jason published his first children's book in 2010 and will have more in the future.

Learning how to promote his book led him to internet marketing with a focus on affiliate marketing. You can learn more about internet marketing by signing up for a free video you can find here.

• Trimalchio in West Egg became Fitzgerald's The Great Gatsby.

• Something that Happened became Steinbeck's Of Mice and Men. • Catch 18 became Catch 22 Being a self-publisher, you probably don't have the resources to do the market testing that large publishers do for their titles. So, until you are in a position that you can afford market testing, here are some tips: The shorter, the better; Very few titles are complex. Did you notice how the titles above use four words or less?

The title should please the ear. Did you notice how four of the titles listed above use alliteration?

The tiles above also help you create a mental image or a mood.

If you want your book to be commercially viable, then your title has You may have a brilliantly written to be commercially viable. Many book, but that means nothing if no one reads it. Give your book every

27

The Reality of Why You're Not Selling Books

by Kathleen Gage Some of my best blog ideas are a direct result from something I read on Facebook. Today is no exception.

An author complained that they are not selling any books. Yet, when I looked at their activity on Facebook, it's apparent they spend a lot of time playing around and doing things that likely takes a lot of time away from marketing their book(s).

One thing I've been fine tuning is my activity on YouTube. I've cleaned up my channel to have a solid message for authors on how to market themIf your preference is YouTube, you can selves. use a similar list.

It's easy for all of us to get sidetracked Create a short video that is of interest playing around on social media watching the cute videos, reading the latest to your market (community) Consider keywords and phrases peo- tweets about whatever we get distracted by and basically diddling the day ple will search on Create a searchable title based on away. what your market is interested in Add a call to action in the video and To get the result of what you want in your business, regardless of what type description Share the direct link to the video with of business you have, focus is essential. your subscriber list and on social media What do you do to stay the course and Post videos on a regular basis gain visibility for your products, services and you?

Consistency Pays Off... Big Time Add a call to action (CTA) Utilize social share buttons Share on social media

This is not a judgement on how they choose to spend their time, but facts are facts. We all have the same amount of time in a day. How we use our time determines the results we What are you doing today, and every achieve. Plain and simple. day, to build your online presence?

What are you doing to reach your marTo succeed at anything, you MUST ket?

What are you doing to get your have laser focus on the result you're message out? trying to achieve. Without it, you spin your wheels and waste precious time on activities that don't move you closer Your outcomes won't happen by chance. They happen by design. to what you say you want.

Authors MUST Market

Kathleen Gage works with successful entrepreneurs who are ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information a book? Want to Hit #1 on Amazon.

Get my complimentary report on three must do's to accomplish this. http://www.oneonamazon.com

What are you doing to design your success?

No matter how you slice it, as an author, it's your responsibility to do what List one action you take that helps you you can to market your books. And achieve success. Consistent action is marketing takes time, effort and focus. not only on a professional level. What you do personally contributes to your Marketing doesn't have to take hours professional well-being. out of your day. With as little as 30 minutes a day, you can produce amaz- My Formula for Success ing results.

On a personal level, I take time each day to meditate. This comes before Checklist anything else I do. The reason being is One of the best tools for highly produc- to get my head and heart right with tive marketing is a checklist. A list de- what the day will hold. signed to keep you on track with what I also focus on my physical well-being. needs to be done.

Whether it be gym time or running a Here's a simple checklist, specific to few miles, I do something to get my blogging, when used each day, will energy up. produce results.

Thinking of writing for my business Create shareable content with your success... I focus on how to serve my market AND how to get seen. market (community) in mind Develop a catchy title Add images relevant to the content Include keywords in the post to optimize searchability

28

Use terms in your marketing such as a great stocking stuffer and a book for the man who

By Carmel M Audsley has everything to attract harried As a writer, it's easier to work on shoppers. the business of writing than on the business of selling books. Instead of cutting your profit You need to continue to grow margins by discounting the your business by writing more price of your books, try to value books, while marketing your cur- add. If you are selling paperrent catalogue to prospective backs, offer to wrap your book buyers. It's an ongoing task. in Christmas paper and tinsel While we would all love to spend and post directly to the buyer so our days creating and writing, that all he has to do is place the we cannot afford to stop market- gift under the tree. Have some ing to our readers, because ev- inexpensive bookmarks printed ery day hundreds of new books and offer a free bookmark with flood the market and voracious each book purchase. If you readers are always willing to try have written a series of books from an e-book perspective the latest offering. make an offer to readers that if Peak sales times for any prod- they buy the first book in your ucts are Christmas, Mother's series you will gift them the Day and Father's Day. Other second book. That way, the themed days, for example Val- reader is getting something for entine's Day for romance writ- free and you will get the royalty ers, can generate sales if you on the sale so the 'gift' has cost apply specific marketing tech- you very little. The customer feels he is getting something for niques. nothing and you are building a These heavy trade periods are relationship with your readers not the time to discount your who will be more inclined to books or give them away. This buying your future books.

Writers Need to Take Care of Business

is the time to crank up the marketing machine to a higher level to take advantage of the fact that people need to buy gifts for friends and loved ones, and are looking for ideas. Christmas especially can be a stressful time of year, so take some time earlier in the year to work on a marketing campaign that targets specific needs to help readers make a choice.

You need to have your marketing campaign ready to go before any high peak sales periods and also to take some time afterwards to go through the figures. How many more books did I sell? Where did the sales come from? Take time now to be ready for next year.

The effort you put into creating a targeted marketing campaign will be reflected in the sales figures.

Make no mistake - writing books is a business that includes marketing and selling.

Unless you want to pay for a professional to publicise and market your books, thereby eroding your profit margin, you will need to learn how to get your name out there - and keep it there - if you want to sell books.

Carmel M Audsley is a Journalist, Editor and Author who has taught creative writing and owned a publishing company.

She has just released her seventh historical fiction novel set in Scotland and Australia. https://www.amazon.com/dp/B Because people are more open 075PT571M to buying new things when they are in a rush to complete their Christmas lists, you may attract a lot of new readers so make sure you keep track of them and add their names and addresses to your email list so that you can advise them of any new releases.

29

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