Book Dealers World by Al Galasso

Book Dealers World Vol. 41 No. 2 Spring 2019

National Association of Book Entrepreneurs

IN THIS ISSUE Three Reasons Why You Need A Book Marketing Plan By Sandra N. Peoples

How to Sell More Books By Ruth Barringham Your Email Mailing List Can Be Your Most Powerful Tool By Md S Hoque The Book Marketing Snowball By Terry Cordingley How to Boost the Search Engine Visibility By Amy Harrop How to Launch Your eBook Using Social Media By Carolyn Cohn

Diamante Lavendar, author of three award winning books, “Breaking The Silence,” “Poetry and Ponderings,” and “Finding Hope in the Darkness of Grief.” Read her fascinating story on page three in the Publisher’s Profile.

From The

BOOK DEALERS WORLD

Editor’s

Our 39th Year

Desk Dear Friends, Spring is in the air and Summer will soon be here. It is that time for fun outdoor activities, new trips, and fun filled adventures. Be sure to pack a good book with you on your travels. There is still nothing more real than holding an actual book and enjoying the way things used to be once upon a time. This issue of BDW spotlights our Winter 2019 Pinnacle Book Achievement Award Winners, honoring many of our great members and their fine books. See pages 22-23 & 25 for a list of the award winning books. Check out some of our wonderful entries and new authors today. In this issue of BDW, Sandra N Peoples gives us “Three Reasons Why You Need a Book Marketing Plan,” Ruth Barringham show us “How To Sell More Books,” Md S Hogue explains that “Your Email List Can Be Your Most Powerful Tool”, Terry Cordingley reveals how to unleash “the Book Marketing Snowball,” Amy Harrop unveils “How To Boost Search Engine Visibility,” plus there is a Publishers Profile on Diamante Lavendar and much more.

ISSN 1098-8521

NABE P.O. Box 606 Cottage Grove, OR 97424 541-942-7455 E-Mail BookDealersWorld@ bookmarketingprofits.com

Web Site BookMarketingProfits.com

Executive Director Al Galasso Associate Director Ingrid Crawford

National Association Of Book Entrepreneurs

If you have not joined NABE yet, you can sign up on page 17 and check out the many money saving benefits, including Pinnacle Book Award eligibility. Don’t forget to display your book in our 2019BOOK DEALERS WORLD Copyright 2019. Al Galasso. 2020 NABE Book Showcase Exhibits and take a look at our popular All Rights Reserved. New Super Book Marketing Deal, which saves you over a thousand Published three times a year in mid January, mid-May and mid September by NABE, PO dollars on some of our best marketing vehicles. Hope Spring and Summer bring you great memories and fun activities with good friends and family as well a whole bunch of new books to enjoy. Al Galasso, NABE

Box 606, Cottage Grove, OR 97424. One year subscription for non-NABE members: U.S. $50.00, Canada $55.00, Foreign $70.00. BDW will not knowingly accept fraudulent or objectionable advertising. Articles in BDW may not be reproduced in whole or in part without the express written permission of the publisher. .

we each of us follow our hearts and seek inspiration, we will find what we are put here to do and we will each change things for the better in our own unique way. Diamante believes that we are here to cooperate and bring beauty. We just need to find what each of our individual imprints on this world will be and then follow our passions.

PUBLISHER’S PROFILE Diamante Lavendar Author of “Breaking The Silence” “Poetry and Ponderings” “Finding Hope in the Darkness of Grief”

Diamante Lavendar is the author of three award winning inspirational books. She writes about overcoming hardship and pain while bringing hope and healing to her readers. Diamante explores subjects that she has experienced in life including the topics of overcoming abuse, substance abuse and loss. Two of her children have passed on into Heaven. She has dedicated her writing to them and to her readers who seek to find a way to move on after bad times. “Breaking The Silence” and “Poetry and Ponderings” are written about her life. She writes about overcoming a series of obstacles that brought her to peace and understanding. Her third book, Finding Hope In The Darkness Of Grief, is written about her children who passed away. Yet it’s not all about darkness and pain but also about finding meaning and hope from that pain to move on to bigger and better things. As she sees it, pain is a part of life. She believes we must be able to take the good with the bad because life includes both.

To find out more about Diamante, please visit her unique informative website at www.diamantelavendar.com She also has an art site www.diamantelavendar.pixels.com

Diamante believes that learning to overcome is a critical ingredient to living well since life won’t always be perfect or easy. Diamante can also be found on Each of us will find our own Facebook, Twitter and Pinterest. All of Diamante’s books are special difficulties to deal with. available on Amazon, Barnes Diamante’s books have all won and Noble and Kobo. awards. “Breaking The Silence” has won six awards for Inspirational Fiction, “Poetry and Ponderings” has won ten $10.00 awards for Nonfiction, Inspirational Poetry and Poetry Discount Coupon and “Finding Hope In The Combo Ad Darkness Of Grief” has won five awards to date. Package Diamante’s award winning art is featured in “Finding Hope In The Darkness Of Grief” as well. Her beautiful drawings make this book even more special. It is Diamante’s hope that her work will help bring healing to her readers and followers. She wishes to leave a creative and inspirational mark in the world with her work. She believes that everyone is unique in some way, that we are all here to leave a positive mark in the world. If

On a Publishers Preview Ad in BDW Plus the Hot Books To Promote Feature on our website for a Full Year. Just Sign Up By August 15th 2019, include this coupon and take $10.00 off your Combo

Package 3

Target Your Book or Product to Thousands of Bookstores, Libraries, Mail Order Firms, Online Catalogs, Educational Buyers and more at the NABE Book Showcase Exhibits • Save 90% on Trade Show Costs • Attractive Face Our Display • Professional Sales Staff • Follow Up Leads Mailed to You Here's Your Opportunity to give your book, audio/video tape or other product exposure to the book market, library field, mail order arena, media outlets, and internet book buyers at a cost you can afford. The average trade show booth now rents for $1800 and up. That doesn't include tables, carpeting, lighting, union labor, drayage service, book racks, airfare, shipping, car expenses, meals, hotel bills, etc. You could spend more than $3500 on just one exhibit alone. By becoming a part of the NABE Book Showcase Exhibits, you can have your books on display for less than 10% of what it would cost to exhibit your books yourself.

Our NABE BOOK SHOWCASE EXHIBITS are different from any exhibiting service. Your book is displayed face-out within a special subject category, such as Health, Cooking, Children's Interest, etc. Only 50 to 100 books are displayed in each show so your book is not buried amidst thousands of titles. Then, a professional sales staff, full of enthusiasm and warmth, who also speak Spanish and French, greet potential buyers. We take time to get to know you and your book. We pass out your flyers and send you the names of all the buyers who visited us so you can follow up on potential orders. Our NABE BOOK SHOWCASE EXHIBITS are bright, well-decorated, and colorful. We offer drawings, free gifts and giveaways to increase booth traffic. A few years ago, a publisher who had placed her book in 3 different combined exhibits in the same show, told us that after visiting the other two places, she couldn't believe all the buyers and the activity that was taking place at the NABE Booth. Authors are encouraged to make an appearance at shows if they wish. Even if you cannot attend any of the shows, you can be assured your book will be shown to all potential buyers. We are unlike any exhibiting service you have ever used. This is our 39th successful year of showcasing books, experience you can count on!

California Book Trade Show Burlingame, California Sept. 20-21 2019 This energetic book show draws booksellers from areas with the highest per-capita book sales in the country. Bookstore owners, large chain stores, major book distributors, and more will be attending from all over California, and Nevada as well. These stores are looking for new titles and authors and will help promote your title to their buyers. Make certain your book is displayed to this great audience!

Pacific NW Booksellers Show Portland, Oregon Oct. 6-8 2019 Reach thousands of book stores, book distributors, wholesalers, libraries, young adult bookstores, and a wide range of book buyers from all over Oregon, Washington, Idaho and Northern California. Many of these booksellers are seeking independently published titles on a variety of different topics including children's books, fiction, non-fiction, how-to, self-help and much more.This show gets bigger every year.

gggg California Library Assn. Show Pasadena, California October 24-26 2019 Showcase your books, audios, videos and more in one of the largest library market shows of the year. You can sell direct to libraries and pocket more profits. Or, you can help your distributor sell more books with this exposure to librarians from all over the Golden State.

gggg Oregon Library Assn Show Bend, Oregon April 28-May 2 2020 Reach public and academic libraries from all over Oregon in this popular annual event. Expose your book not only to librarians but to hundreds of potential buyers who will see your book for the first time and then wish to purchase it for themselves or as a gift.

Here's What You Receive at the N.A.B.E. BOOK SHOWCASE EXHIBITS.... g YOUR BOOK will be displayed faceout in its own special category section with a friendly, professional Tri-Lingual (Spanish, French & English) Sales Staff attending. We also showcase CDs, and DVD’s. You do not have to attend any show unless you wish to. g YOUR BOOK will be featured in our NABE BOOK SHOWCASE CATALOG, which will be passed out free to buyers at each show with your web site info. g 25 of YOUR BOOK PROMOTION FLYERS will be placed beside your book. When a buyer expresses interest in your title, a flyer will be handed out. If additional flyers are needed, they will be xeroxed at the show. g Once you sign up, you'll receive the Free Report: How to Get The Max From A Show. It gives you tips on how to design order-pulling flyers and what to put on them, ways to attract more customers, best follow-up methods, and much more. g A SPECIAL PARTICIPANT PACKAGE will be e-mailed to you, approximately 2 weeks after the Showcase, containing the list of buyers for follow up. They will be sent both in Adobe Reader PDF Format as well as in Ascii Text so they can be imported into any database. Plus, you will receive a Show Report. If you prefer, the names & report can be sent by regular mail. EXTRA BONUS When You Sign Up For 3 or More Shows FREE COPY of Al Galasso’s Success Secrets of Self-Publishers CD Learn master marketing tips and the Inside Secrets of selling more books at the trade shows, in mail order, through special markets, with publicity tie-Ins, and more. Boost your bookselling profits!

__Check here if your would like us to design your flyer with our new low cost Book Flyer Service. Includes typesetting and printing. Only available for NABE Members who participate in our Showcase Exhibits.

What Past Exhibitors Have Said About Our Service: “Thanks for putting me in touch with the distributor you spoke with at the show. We have a deal to put copies of the novels in two Portland Costco Warehouse stores, and in the Eugene Costco. I'll do a book signing in all three stores. If that goes well, and I'm confident that it will, there is a great opportunity to expand into other Costco stores, Wal-Mart and the big box book stores. It looks like the book show exposure paid off. Rod Collins “You and Ingrid did a superb NABE job at the California Library Association Trade Show. We appreciated how well you displayed "Grandpa Grouper, The Fish With Glasses' and steered children¹s book buyers to us. Thank you. Grandpa Grouper sold out! It pays to join NABE and I highly recommend participating in your trade show program." Don Arends "I just received a call from a gift store in California, whose owner told me that she saw our book at the NABE Book Showcase Exhibit. She proceeded to order every book and label in our line. This one account certainly paid for our exhibit fee, and we expect much repeat business.” Cheryl Long, Culinary Arts, Ltd. "We consider your showing of our books at the NABE Book Showcase to be a success. So far, we've received five solid wholesale contracts and are in the process of securing some large orders.” M. Waters, Mutual Press "Al, thanks for the leads from the last trade show. The first five I contacted remembered my book and also taking the flyer you handed out. Four out of five already ordered for their libraries. You did a great job representing my book. I am very pleased with your service." Joan Shih

Special Hot Books Prime Feature Section At Calif. Book Show & California Library Show Only $50.00 add. per show Limited Amount of space

SHOWCASE EXHIBIT FEES NABE Members One Book in 1 Exhibit: $98.00 One Book in 2 Exhibits $185.00 One Book in 3 Exhibits $255.00 Additional Titles in any Exhibit: Only $80.00 each

--------------------------------------***SPECIAL*** One Book in All Four Exhibits $330.00 --------------------------------------Non-Members $175.00 per book per show

To Get Your Book Into the NABE Showcase Exhibits P Fill out the Showcase Order Form below. Print or type legibly. Include your remittance by check, money order or credit card. P For each Showcase that you participate in: Send One copy of your Book plus 25 Flyers. (We need a fresh book for each exhibit). If your book isn't ready now, you can ship it later, but please sign up as soon as possible because of limited space in the exhibits. Flyers can also be sent after you sign up.

NABE SHOWCASE ORDER AND LISTING FORM NABE P.O.Box 606 Cottage Grove, OR 97424 ____ Reserve a space for ______book(s) in the □ Place book in Hot Books at Oregon Library Show California Book Show Pacific NW Book Show California Lib Assn Show All Four Showcases for $330.00 for NABE Members.

Cal. Book Show. Add. $50.00

□ Place book in Hot Books at California Library Show Add. $50.00

____ Enclosed find my check or money order in the total amount of $_______ as payment in full. ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices. ____ Please charge my Visa/Mastercard Number______________________________________ Exp. Date________ Signature__________________________________ Card Verification No. ______ (Last 3 digits on back of signature panel of card) Title of Book__________________________________________________________________ Author__________________________________________________Retail Price____________ Publisher__________________________________________________________________ Address_____________________________________________________________________ City______________________________________________State_______Zip_____________ Telephone__________________E-Mail_______________________________________

Three Reasons Why You Need A Book Marketing Plan By Sandra N. Peoples

A book marketing plan is a critical component to success as a published author. Yet many authors tend to skimp on taking the time to put one together. For one, they may feel that putting together a marketing plan for their book is time-consuming. Or, they may simply find the process too confusing. In this article, you will learn three reasons why you need a book marketing plan if you plan to succeed as an author. Book marketing is important in crafting a strategy to getting your books in front of the right readers. It is important to know exactly how you plan to get your books read.

2. A book marketing plan will help you get clear on your target audience. Your target audience is out there; and they are just waiting to read your book. Your job is to find that audience, and get in front of them. Putting together a marketing plan will help you to find out just who that target audience is, by causing you to do market research. Market research helps you to create a customer avatar. A customer avatar is a fictional person you create that symbolizes the type of person you see yourself working with, or in this case; who you want to sell your books to.

Take the time to work on your plan, and if necessary, get with a marketing professional to ensure that you are addressing every possible outlet that is available, so that you can reach as many readers as necessary.

A book marketing plan may indeed take work to put together; however, taking the time to actually put one together will prove to be one of the best decisions Being clear on your ideal audi- you could ever make in your ence, aka, your readers, will career as an author. help you to have laser focus on how and what it is that you need --------------------------------------------Sandra N. Peoples is an author to do in order to reach them. 3. Your book marketing plan will help you stay focused on marketing. Yes, you read that right. Your marketing plan will help you to stay focused on task at hand; and that is marketing your book. Marketing is very important. If you don't learn how to market your book, you will not sell any books, and that is the truth.

1. A smart marketing strategy will help you to define opportunities that are available to you in your chosen book niche. You will be able to identify these opportunities because you will Most authors just want to simply have to do research while craft- focus on writing the book, and not on how they will market it. ing your plan. That is a costly mistake that far This research may include locat- too many authors make. ing book clubs that read books in your niche, finding magazines that you could possibly advertise your book in, and so forth.

Craft your plan to focus on reaching the people who are really looking for your books, and you will see an increase in your book sales.

NABE Book Marketing on A Budget

and publisher with a business brain. Over the years, her amassed skill set has allowed her to be able to train countless authors & entrepreneurs on how to use books as a business tool to get clients. An award winning blogger and author, Sandra has been featured in Publishing World Magazine, brass Magazine, BlogTalk Radio, AAMBC, The Flint Journal & NBC25 News. She is also a Platinum Expert Author with Ezine Articles and was a Shorty Award nominee for her content. Become a Member of The National Association of Book Entrepreneurs

See Pages 16-17 for Complete Details and Benefits

Reach Thousands of Book Buyers In the Publishers Preview Section of Book Dealers World and the HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE A Two For One Special Marketing Opportunity Book Dealers World Publishers Preview You receive a 1/3 page display unit, completely designed by us with your book cover photo, a 70-word description of your book, retail price, wholesale, dropship and sample costs, plus your company name, address and phone number. This ad will appear in the Spring 2019 edition of BOOK DEALERS WORLD, which will be seen by 5000 or more prospects each month.

Buyers From All Over The United States, Canada and the World Will See Your Book The PUBLISHERS PREVIEW section is designed for ease of use. Internet firms and mail order companies can request additional sales information or order directly from you. We even forward any inquiries we receive here at N.A.B.E. to you at no additional charge.

Save Yourself Time and Money! If you rented e-mail lists of potential prospects it would cost you up to a thousand dollars to reach these top prospects not to mention all the time and work involved in securing the right lists. We do everything for you in one easy operation. 2019 marks our 39th year of publishing. Remember That Even One Contact Made Through This Offer Could Result In Thousands of Dollars of Sales For Your Book!

Hot Books To Promote Feature Page This Special Web Page will be featured on our Web Site, promoted in quarterly e-mails to bookstores, libraries and a wide variety of Internet Book Buyers, and advertised in our bi-monthly Marketsmart Newsletter.

As a Publisher, hereâ&#x20AC;&#x2122;s what you will get: 1. A 70-word Description of Your Book 2. A Color Cover Photo of Your Book 3. A Direct Link to Your Own Web Page or Web Site. 4. One Complete Year on Hot Books 20,000 to 25,000 visitors come to our Web Site each month. 4000 copies of our popular newsletter Marketsmart are e-mailed each issue and more than 1000 e-mails will be sent to book buyers.

Get This Complete Promotion Package a $275.00 value for just $125.00 as a NABE Member Publishers Preview Ad in BDW plus the Hot Books To Promote Feature on our Website for a Full Year.

NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM

NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS: ___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book the Hot Books To Promote Feature on the web. I've enclosed my Non-Members: a plus e-mail) by remittance plus my book, (and a JPEG of the cover $150.00 per book 70-word description of the book on a separate page. ___Please charge my Visa, MC Number or American Express. BookTitle_________________________________ ____________________________________________________ ________________________________________

Exp. Date_____________Signature______________________________ Retail Price:_________ Sample Price:__________ Card Verification No.______ (Last 3 digits on back of signature panel of card) Website:__________________________________ Name____________________________________________ Please include a 70-word description of your book on a separate page. If you want Company_________________________________________ us to write the copy, send your book & Address__________________________________________ sales info.

City______________________State_____Zip____________ Telephone__________________Fax___________________ E-Mail____________________________________________

Final Deadline: August 20th, 2019 See Next Page For Publishers Preview

L.A. Matthies 1079 Westminster Ave. Dix Hills, NY 11746 Phone: 631-526-2427 E-Mail: craftyme0909@aol.com Web: www.SurvivingCurtisHall.com Tristen and his two best friends, Billy and Sasha, transferred to Curtis Hall so their parents could enjoy peace of mind that their kids would receive the best education while escaping the messy, complicated teen world of their hometown of Hibernia, New Jersey, a half hour away. Little did their parents realize that although their boys had received lacrosse scholarships to an incredibly prestigious school rivaling even the most extravagant college campuses, they now had stumbled onto its secrets as well. Starting to fit in at the elite boarding school, the teens find themselves faced with an even more imposing threat than the immortal vampires who have befriended them. Retail: $18.95, Sample: $18.95 ppd. Write for wholesale quantity discounts.

Debrah Gish Christian Faith Publishing 2760 Onton Road Slaughters, KY 42456 Phone: 270-635-2210 E-Mail: debrahgish@gmail.com Web: www.christianfaithpublishing.com “All of Our Tomorrows” is the story of twenty-four year old Kathleen Harrison, who is known for her kind heart and helpful personality, but when she befriends Emily Lewis, a sick young widow, she has no idea how her life is about to change. At Emily’s death, Katie is designated to be the guardian of her two small orphaned girls. Katie is now left with the monumental task of introducing the children to their mother's estranged family in faraway Wyoming. Traveling alone with two small girls on a seven-hundredmile trip from South Dakota was hard enough, but that was nothing compared to what Katie faced at the end of her journey. Retail: $15.95, Sample: $15.95 ppd. Write for wholesale quantity discounts.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company 919 Sonora Ct. San Dimas, CA 91773-1488 Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com Web Site: http://www.gowiththeflowstory.com One of the most difficult things for people to realize is that we as human beings are more than a body,mind, thoughts, emotions or feelings. Our Soul is who we are. It is the highest aspect fo ourselves, where we and God are one. This book provides a variety of tools and time tested techniques that allows you to experience yourself as Soul–and as one with God. Dr. Jaafri takes readers on a journey toward enlightenment with the easy to understand techniques that can be implemented quickly. This book contains the exact 30 days mindtheory challenge that enabled him to experience himself as Soul not just in theory but a reality in his daily life. Amazing secrets revealed. Results guaranteed. Full refund is available if the mind training system does not work for you.

Retail: $13.99, Sample: $7.99 ppd. Write for wholesale quantity discounts.

Diamante Lavendar Written Dreams Publishing PO Box 8213 Green Bay, WI 54308 E-Mail: diamantelavendar@yahoo.com Web: http://www.diamantelavendar.com

A winner of five awards for Poetry and Religious/Spiritual Poetry! Reviewed as "beautiful, touching, empowering" and "insight into the emotional and spiritual struggles with overcoming abuse." This nonfiction book of poetry and prose with a Christian perspective offers hope and healing to those who find themselves in tough life situations including grief, abuse, loss, depression and anxiety. Retail: $14.99 Sample: $14.99 ppd. Write for wholesale quantity discounts.

Diamante Lavendar D&L Productions PO Box 8213 Green Bay, WI 54308 Phone: 920-288-9929 E-Mail: diamantelavendar@yahoo.com Web: http://www.diamantelavendar.com This book is a gleaning of insights from artist Diamante Lavendar. For her, life has been a long, difficult road, but it has taught many poignant lessons. Her poetry collection is an exploration of the human soul, a traversing of situations that life throws at us. Diamante has always been intrigued by the ability to overcome and move on to bigger and better things. She believes that everyone should try to leave a positive mark on the world, to make it a better place for all. Writing is the way that she is attempting to leave her mark one story at a time. Retail: $16.99, Sample: $16.99 ppd. Write for wholesale quantity discounts.

Diamante Lavendar D&L Productions PO Box 8213 Green Bay, WI 54308 Phone: 920-288-9929 E-Mail: diamantelavendar@yahoo.com Web: http://www.diamantelavendar.com

A winner of six awards for Inspirational Fiction! Based on a true story. A book to inspire, to bring hope and healing. Written from a Christian perspective, Breaking The Silence addresses issues such as abuse, loss, grief, depression, anxiety and healing. Reviewed as "an amazing story of hope" and "moving, brilliant and inspiring". Breaking The Silence speaks of jumping the hurdles in life no matter how big they may be and of seeking and finding your destiny. Retail: $12.99, Sample: $12.99 ppd. Write for wholesale quantity discounts.

Alison Pockat Page Publishing Inc 106 Steep Bank Drive, Cary, NC 27518 Tel: 919-363-5516 E-Mail: aapockat@earthlink.net Web: http://allisonpockat.com

Adam travels in a bubble to a tree top and down into the ground. Later he travels with his friends, a cricket and a squirrel, down a snag and then is caught in a storm and floats to a creek. As he moves in his bubble, he gets to know and understand many of the organisms that share his yard. The book deals with soils, site ecology and stormwater. Price: $12.95 Sample: $12.95 ppd. Write for wholesale quantity discounts.

Clifton Brusso Page Publishing 101 Tyrellan Ave Suite 330 NY NY 10309 Phone 866-315-2708 E-Mail: support@pagepublishing.com Web Site: www.pagepublishing.com

Clifton Brusso, a direct descendant of the Alexandre Dumas, created a fast moving high adventure murder, mystery, comedy thriller which shows how unpredictably fate can turn anyoneâ&#x20AC;&#x2122;s life in circles. Bodies are uncovered but whose bodies are they. Relationships develop throughout the novel. The story takes you through a comedy mix of characters and circumstances. The book is the winner of coveted 30th annual National Pinnacle Book Achievement Award competition. Retail: $11.95 Sample: $11.95 ppd. Write for wholesale quantity discounts.

Demarest Campbell Okir 3751 23rd St San Francisco, CA 94114 Phone: 415-826-4381 E-Mail: campbellhaugo@earthlink.net Web: http:/demarestcampbell.com/reviews/html

19th Century Calcutta, the decadent, bleached capital built to house the bureaucracy of one of the most powerful and complex Empires in world history, makes strange bedfellows of the glamorous and dangerous, as represented by the elite, unconventional Moran family, their colourful acquaintances, and their by-blows. One must be mad to like Calcutta: an enigma wrapped in decay and a good place to go insane unnoticed. Delia Moran liked Calcutta very much. Retail: $9.99 Sample: $9.99 ppd. Write for wholesale quantity discounts.

Raven Howell Illustrated by Ann Pilicer Michelkin Publishing 5 West Bank St. Cold Spring, NY 10516 E-Mail: pickward@aol.com Web: www.ravenhowell.com

Join the journey on a poetic romp through the seasons! Celebrate the beautiful changes in landscape throughout the year by joyfully meeting and greeting birds, beaches, colorful leaf piles, and snowy sledding hillsides for a full circle of the seasons. "Another poetic gem from the prolific pen of Raven Howell!" - Charles Ghigna, Author/Poet. "A wonderful addition to our children's library collection." - Gillian Thorpe, Director, Julia Butterfield Memorial Library. Retail: $12.99, Sample: $12.99 ppd Write for wholesale quantity discounts.

Diana Forbes Penmore Press

29 East 64th Street, Apt,6C NY, NY 10065 Phone: 212-755-1131 E-Mail: dianaforbes1@hotmail.com Web Site: www.DianaForbesNovels.com

Sex and Suffrage collide in the International Award-Winning Debut Novel, Mistress Suffragette. In an age when a woman’s reputation is her most valuable asset, a young suffragette decides whether to compromise her principles for love, lust, and the allure of an easier life. Winner of 19 Awards, including the Garcia Memorial Prize for Best Fiction Book and 1st Place in the Missouri Romance Writers of America for Women’s Fiction. Retail: $20.50, Sample: $20.50 ppd Write for wholesale quantity discounts.

Jaimee Wriston Colbert Fomite Press 58 Peru st Burlington, VT 05401 E-Mail: dbister@yahoo.com

Web: www.fomitepress.com

Vanishing Acts is the story of three generations of a troubled family, in the shadow of the Vietnam War to the 21st century perils of climate change and addiction, set in a Hawaii both fantastical and gritty. Gwen and her son grapple with the ghosts of their past and present, particularly Gwen’s father, whose love of extreme surfing and obsession with Houdini allowed him to become the ultimate escape artist. Retail: $15.95 Sample: $15.95 ppd. Write for wholesale quantity discounts.

Nanette V Hucknall MSI Press PO Box 1116, 175 Lang Street San Juan Bautista, CA 95045 Phone: 831-886-2486 E-Mail: editor@msipress.com Web: www.msipress.com

Heart energy. It comes from an always loving and wise Higher Source. Nurturing, warm, quiet, refined, and all encompassing, heart energy brings spiritual growth that fosters creativity, attracts loving relationships, and engenders peace and happiness. This practical book not only teaches you how to live from your heart but also provides scads of activities to practice doing so. Retail: $16.95, Sample: $16.95 ppd. Write for wholesale quantity discounts.

John Joseph Teressi High Castle Publishing 194 Cinnamon Teal Aliso Joejo, CA 92656 Telephone: 949-422-7602 E-Mail: verlainecrawford@gmail.com Web: www.HighCastlePublishing.com

The "Alchemy of the Seven Harmonies" is a beautiful, illustrated guide to empower, energize, and expand your life. The Seven Harmonies show you how to increase self-awareness and gain the ability to move beyond your limitations. It helps change negative situations into positive actions to create more rewarding experiences. There are questions for you to answer to help clear your mind and heal your heart. Retail: $14.95 Sample: $14.95 ppd $4.99 Digital Write for wholesale quantity discounts.

Lin Wilder Wyatt Mackenzie Imprint 36 Grant Drive Wellington, NV 89444 Phone: 650-580-3839 E-Mail: lin@linwilder.com Web: https://www.linwilder.com

Claudia Procula--wife of one of the most controversial figures in ancient history-comes alive to twenty-first-century readers in a groundbreaking new novel by the award-winning author of the Lindsey McCall medical mystery series. For decades, the daughter of the last Oracle at Delphi has suppressed the secrets of her birth, extensive education, and marriage to the notorious Fifth Prelate of Judea--Pontius PIlate. Now, at age seventy-nine, she feels compelled to leave behind her story for the world and set the record straight about the beginnings of modern history. Retail: $15.75, Sample: $15..75 ppd. Write for wholesale quantity discounts.

Tom Wascoe Bookstand Publishing 5250 Grand Ave #14-385 Gurnee, IL 60031 Phone 847-867-2784 E-Mail: tomwascoe@comcast.net Web Site: www.tomwascoe.com

An American soldier (Richie) and a Vietnamese woman (Linh) fall in love and have a baby during the war in Vietnam. He attempts to marry Linh but fails to get permission from the Army and is then pulled out of Vietnam. Linh and her son make an incredible journey to potential safety and security in Hong Kong. Meanwhile, Richie builds his career and raises a family in the United States. They meet again in Hong Kong two decades later and achieve their ultimate destiny. Retail: $16.95, Sample: $16.95 ppd. Write for wholesale quantity discounts.

David de Vaux Lanercost Arts LLC 7410 SW Oleson Rd #192 Portland, OR 97223 Phone: 503-246-0017 E-Mail: lanarts3@icloud.com Web: www.daviddevaux.online

Set in America and abroad, the novel includes a giant bird of an authentic and endangered species, beloved by the narrator but a convincing threat to his antagonist. The book is at once a rebuke to authority and a tragicomedy about nature, politics, art, wine and love. “…echoes of Graham Greene in de Vaux’s descriptive tour of exotic locales and the moral quagmires faced by his expatriate characters.” Kirkus Reviews. Retail: Hardcover $35.00 Softcover: $19.95 Write for wholesale quantity discounts.

Connie S. Arnold iUniverse 154 Flintville School Rd Elora TN 37328 Phone: 256-426-9461 E-Mail: connie_arnold@charter.net

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BLAZE THE DRAGON is twelve years old. Ra-me, a traveling troubadour, is invited to Dragon Village to Blaze’s birthday party. A permission slip in his pocket guarantees his safety. But Blaze no longer breathes fire. Each dragon fails at making Blaze breathe fire again. Inferno commands Ra-me to sing a song that will light Blaze’s fire. Wimpy Ra-me is no firebug! He has to create a song with magic powers. Retail: $29.99, Sample: $29.99 ppd. Write for wholesale quantity discounts.

Get The Most Bang From Your Marketing Buck! Save $1000.00 on Our Most Popular Programs With Our All New 2019 SUPER BOOK MARKETING DEAL NABE provides a host of Cooperative Marketing Vehicles that can really get your book sales moving. I have devised this all new Super Book Marketing Deal that gives you a Year’s Worth of Marketing Coverage. It combines our most popular Programs and Services and includes Three Special Bonuses that you will really love. Plus, it saves you $1000.00 from our already low NABE Member prices. And now, you can even take advantage of this program with a Special Two Month payment option.

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Use The Handy Order Below To Get The Most From Your Marketing NABE Super Book Marketing Deal, P.O. Box 606, Cottage Grove, OR 97424 __ Al, I know a good deal when I see one. Sign me up for the Super Book Marketing Deal. __ I wish to sign up for the Special Three Month Payment Plan with my Mastercard or Visa. Please charge $750.00 on my card to begin the program, then another $750.00 thirty days from the time you receive the 1st payment. __Please sign me up as a NABE Member for $90.00 so I can order the Deal and charge with my first payment.

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Market Your Books and Products To Buyers All Over the U.S. And the World Join NABE Today For One Year And Get The Second Year Free! Q: What is the National Association of Book Entrepreneurs?

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A: You can display your books at our NABE Book Showcase Exhibits, held at major trade shows throughout the country. Mail order firms will see your book in our Publishers Preview section. Our responsive Mailing Lists are available for rental. The National Press Release Program will help you get publicity in scores of newspapers, TV & radio outlets. Our Promotion Express Program gives you a page on the world wide web. Our Hot Books To Promote section brings you internet buyers for your book. Members receive a Free Book Review in our Book Dealers Diary section, a Free Classified Ad, and are eligible for our annual NABE Pinnacle Book Achievement Awards. Plus, members can save over $1000.00 on a whole year’s worth of marketing with our Super Book Marketing Deal.

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NABE Brings You SALES RESULTS! "WOW!" Ever since I joined NABE, that is the best way to summarize my feelings. You have been helpful, responsive and have given my book, "Suite Talk" such terrific exposure and publicity that words cannot express my appreciation. Other independent publishers initially recommended that I contact you to ensure that "Suite Talk" received full marketing support. They sure were right!” Dan Burdadin “I'm very impressed with the organization you have put together. Your Membership Fee and rates along with the other benefits are low in price and high in helping self-publishers and others involved in book marketing." R.Thomas "My Publishers Preview Ad brought in thousands of dollars for my line of books. Keep up the good work!" Art Fettig, GrowthUnlimited "A distributor saw my book at a NABE Showcase Exhibit and placed a large order for the entire country of New Zealand. It really pays to become a member of NABE." Donald Dossey

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How to Sell More Books By Ruth Barringham

If you want to make money writing books, then you need to make sure that your book sales go on for years. The question though, is how do you do that? How do you make sure that you can keep on selling copies of your books for years to come? The answer is simple. You need to write more books that your readers want to read. And it doesn't matter if you're writing fiction or non-fiction. The advice I'm going to give you works for both. What you need to do is not just write a book, but write a series of books. That way, once someone has read your book, they can come back for more. The first thing you need to do is plot out your series. Then each book you write has to be a complete book in itself (needs a satisfactory ending or conclusion) plus it needs to keep your readers hungry for more. If you write fiction, then it's easy to write an ongoing saga split into a series of books, just like the Harry Potter novels did. Each one was a book on its own, but at the same time, the story of the three main characters, just kept going and going as different problems arose for them in each consecutive book.

If you write non-fiction, then you need to write a series of books all based on the same topic. For instance, if you want to write about dogs, you could write one big generic book, or you could split it down into more detailed books about dog health, dog training, breeding, looking after a puppy, grooming, showing and so forth.

That way, as your reader's dog grows from puppy to adult, they can keep buying books about how to look after it. And if it's one of your books that they started with, and you've advertised your other books in the back of each one, then chances are good that they'll stick with the same author.

And it's the same with fiction. Once your readers get to know and like your main characters, they'll want to read more about them. Or you could write about different characters but in the same place, like a haunted house that tries to kill people who stay there, or a series of horror books about zombies, or a series of Western novels or romance books. Once you start thinking about it and researching for ideas, you'll be amazed at what you can come up with.

But the important thing is to keep writing, publishing and marketing every book you write.

About the author: Ruth Barringham is an online writer and self-publisher and earns all her income from her writing. She wrote and published one of her best-selling eBooks, "Living the Laptop Lifestyle," using The 10-Day eBook writing and publishing course that guarantees that you can write and publish an eBook in just 10 days or less and earn $1,000 a month from it. Read more about writing and self-publishing fast at http://selfpublishworldwide.com

Author’s Secrets Revealed! Packed with amazing tips and tricks, to get you unstuck from writer’s block and to improve your writing in dozens of little ways, there are tips about all aspects of writing, for both fiction and non-fiction authors. For details, visit www.dreamstonepublishing.com or send Kim Lambert an e-mail at kim.lambert@dreamstonepublishing.com

Translate Your Children’s Book Into Spanish Ingrid Crawford provides quality professional translation services from English into Spanish of children’s books between 25 to 50 pages at a cost you can afford. Take advantage of the large Spanish-speaking market to increase your overall book sales. Most projects can be completed in 30 to 60 days. Send a copy of your book to Ingrid for a no obligation quote.

Ingrid Crawford PO Box 606 Cottage Grove, OR 97424 541-942-7455

Your Email Mailing List Can Be but by the time they get around to Your Most Powerful Tool logging on to their Facebook page By Md S Hoque there will be several other messages and pictures that will be posted I know what you're thinking, every- after yours. So your message is one hates getting all of those spam moved to the bottom of the list and emails everyday and most people most people don't take the time to hit the "delete" button without even scroll all the way down to make opening them. So how can an sure they see all of the posts of the emailing list be a powerful market- current day. In this regard it has ing idea? Well, if done correctly always been a flawed system for your followers will actually look marketing. forward to receiving a regular email from you, keeping them up With an email that you create to be to date on the issues concerning informative and entertaining your MAY your book or even your life. followers will see that they have an May 29th-May 31st: Book Expo email from you in their inbox and America, New York, NY 800-840You control the content and tone of they can go right to it and open it. 5614. your emails, so you can create an Again you need to make your email email marketing campaign that interesting, informative and enterJUNE can be as effective or as hated as taining making people look forward you choose by the amount of effort to reading it, otherwise you have June 20-15: American Library you are willing to put into it. I have just created another piece of spam Annual Conference, Chicago, IL faith in you, you're a writer, this is in a never ending ocean of spam. 630-434-7779. what you do I'm sure you can han- It is what you make of it. dle this. Do you want to know more about SEPTEMBER Email is one of the most reliable, self book publishing? Visit our webtargeted and free ways to connect site selfbookpublisherblog.com Sept. 20-21: California Book Trade with your readers. You can keep Show, Burlingame, California, them updated on the small NABE Book Showcase, 541-942achievements in your life, ask 7455. them for their input on your book or ask them for their thoughts on your OCTOBER storyline or characters, giving Oct.6-8: Pacific NW Booksellers them the feeling that they are inAssn. Trade Show, Portland, Orevolved in the story. Make your gon, NABE Book Showcase, 541readers feel that you are accessi942-7455. ble to them on a personal level and let them know how much they Oct.12-13: Seattle Antiquarian Book Fair, Seattle Washington, 206-323- mean to you, these relationships will prove invaluable to you as an 3999. author.

The Big Event

Oct.24-26: California Library Assn. Trade Show, Pasadena, California, NABE Book Showcase, 541-9427455.

Social media, like Facebook and Twitter are wonderful tools as well but they will never replace emailing. Take Facebook for example, Oct.25-27: Surrey International Writ- you can post your message or erâ&#x20AC;&#x2122;s Conference, Surrey, BC Canaupdate to your page and that mesda, E-Mail: info@siwc.ca sage will make it to your followers,

Enter Your Book in the Fall 2019 Pinnacle Book Achievement Awards

Book Dealers Diary In It’s Grief, Edy Nathan examines the emotional and devastating impact of loss and trauma. It identifies the intricacies of the dark and unfamiliar effects on the self. The book illuminates how the brain holds the complex circuitry of grief. It then provides choices to help deal with the complexity of grief. It’s Grief unravels the mysterious dimensions of this journey with a clarity that transforms grief into one of life’s great teachers. For more information, visit www.Edynathan.com I, Claudia A Novel of the Ancient World by Lin Wilder tells the story of Claudia Procula--wife of one of the most controversial figures in ancient history, Pontius Pilate. Now, at age seventy-nine, she feels compelled to leave behind her story for the world and set the record straight about the beginnings of modern history. For more info, visit https://www.linwilder.com Culture Infusion by Kerry Alison Wekelo is your guide for improving corporate culture and motivating your employees to perform at their highest capacity. Learn how to infuse a culture of holistic wellness into all aspects of your organization, from your people to your programs, and how you must thrive personally in order to lead others. For more information, visit www.actualizeconsulting.com Investment Atlas II by Kenneth G. Winanis an artistic, colorful reference book that has been written with one objective: to make sure investors are armed with useful information about the performance and characteristics of stocks, bonds, commodities, real estate, and collectibles since 1800. For more information, visit www.winansintl.com Choose Bliss by Moneeka Sawyer shows you how to live a life full of joy, where being happy becomes a habit. In this book she will show you how to let go of your anxieties and how to wake up each day excited to be alive. Sawyer will take you on a journey of self-discovery and awareness like you have never experienced before. Learn the importance of values, the secret of gratitude and the importance of play. For more info, visit www.CoreBlissLife.com

We Won't Forget You Mr. McGillicuddy by Ira L. White is the story of a WWII vet with dementia. Robert, his oldest son, is a blogger on the internet who cares for his dad as Gil takes the long slide into the land of forgetfulness. When Robert's oldest daughter becomes pregnant and the baby's father turns to meth and violent behavior, Robert convinces her and her preteen daughter to move into his home a thousand miles away. For more information, send an e-mail to irawhite@hotmail.com

How They Made It in America by Fiona Citkin, Ph.D. shares testimonies of incredible women achieving incredible things—despite high odds against them. It challenges women to strive for their potential and learn how to forge a path toward success. It profiles 18 achievers including some celebrities (Isabel Allende and Ivana Trump among them) Learn from their success stories—and then internalize the values they cultivated, those that empower success in the US. For more information, visit http://fionacitkin.com/

The Student Within: The Art and Science of Easier Learning by Mike Pfaff takes you on a journey to finding your life force through education. The combination of teaching, acting and performing gives Mike a powerful gateway toward empowering students to finding their own sources of passion, motivation and innate strengths. For more information, visit https://thestudentwithin.com

Bicycling Dog Tails by Deborah Gibson wants for the reader to imagine bicycling alongside of a dog, being a pet care handler, and dog safety. These short stories of bicycling and the pet care experience is uniquely narrated and presented by each dog. For more info, visit www.pawsitivelysafepetcare.com

The ‘Business’ of Running a Businessby Tommy Bartshukoff shares his global experience in a highly visual manner, using well-crafted summaries and anecdotes to help managers navigate the increasingly choppy waters of running a business. Chock-full of good advice, it is full of wisdom and practical recommendations for anyone in a management position, to create focus and alignment within the team and most importantly, to foster engagement. For more inforamtion visit www.avenirholdings.com

Compounding Your Confidence: Strategies to Expand Your Opportunities for Success by Jill J. Johnson, MBA is a concise blueprint for confidence building and a must-read for anyone who wants to succeed. It is packed with humor, stories and wisdom. Jill knows exactly what it takes to build confidence over time as she has risen from modest beginnings to earn wide acclaim and inductions into two business halls of fame. She shares the same struggles and fears we all face as we aspire to wanting something more for our lives. For more information visit www.jcs-usa.com

Chronicles of a Catholic Housewife: Forty Years Toward the Promised Land by Carmen Hartono is a memoir that traces a forty-year marriage through the sexual revolution in the 1970s and the materialism of the 1980s. The author keeps hope alive in spite of personal tragedy. She discusses the global, religious, and political thinking of the new millennium. A Roman Catholic from El Salvador, her husband is from Indonesia and holds Muslim values. God's plan further unfolds when their daughter moves to New York and marries a Jewish man. For more information visit www.carmenhartonocatholichousewife.com

In Answering Your Inner Calling: 3 Practices for Following Your Soul's Guidance Toward Joyful and Fulfilling Work by Lisa Espinosa, she shares three powerful practices that will help you step into the next phase of your life's work. Includes uplkifting anecdotes and personal stories. For more info, visit www.lisaespinosa.net

The Sirens of Oak Creek by Robert Louis DeMayo is a gripping tale that intertwines local myths with historical facts and the author's vibrant imagination. The story is also about the different people who passed through Arizona's magical Oak Creek Canyon over the centuries: Ancient hunter-gatherers, Mayan visitors, Spanish conquistadors, early American settlers and modern-day seekers of bliss. For more information, visit www.robertlouisdemayo.com A Gift for You s a colorful book telling the story of the birth of Jesus in a new perspective, as if Jesus is speaking directly to the children. Jesus is telling them how he came to be, how he may have felt the night he was born, what he saw and heard, and why God sent him here to be with us. It helps children understand the real meaning of Christmas, the simple message of love, that Jesus was a special gift of love from God. For more info, visit www.christianfaithpublishing.com

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Send this form to: NABE, E-Book Directory. PO Box 606, Cottage Grove, OR 97424 Book Title Company Address City, State, Zip E-Mail Web Site Phone Retail Price 50 Word Book Description

Winter 2019 Pinnacle Book Achievement

Awards Best Book in the Category of ANIMALS & PETS

Best Books in the Category of CHILDREN'S CHRISTMAS STORY Merry Myrrh, The Christmas Bat Regan W.H. Macaulay www.reganwhmacaulay.com A Gift For You Ann Meuleners www.ChristianFaithPublishing.com

Bicycling Dog Tails Deborah Gibson www.pawsitivelysafepetcare.com

The Bored Lamb Fran Rathmann www.frathmann.com

Best Books in the Category of BILINGUAL POETRY

Best Book in the Category of CHILDREN’S FAIRY TALE

Birnam Wood - El Bosque De Birnam Jose Manuel Cardona Translated by Helene Cardona www.helenecardona.com

Best Books in the Category of BODY MIND SPIRIT Choose Bliss: The Power and Practice of Joy and Contentment Moneeka Sawyer www.coreblisslife.com

Best Books in the Category of BUSINESS The Business of Running a Business Tommy Bartshukoff www.avenirholdings.com Culture Infusion: 9 Principles to Create and Maintain a Thriving Organizational Culture Kerry Alison Wekelo www.actualizeconsulting.com/book.html No More Feedback: Cultivate Consciousness at Work Carol Sanford www.carolsanford.com

Best Book in the Category of CHILDREN'S BILINGUAL Tom Max in the Wild West Tomas Maximiliano Benavidez www.lecturabooks.com

The Patchwork Princess Connie S. Arnold www.conniearnold.com

Best Book in the Category of CHRISTIAN Jesus Is Still Passing By: Secrets For a Victorious Life J Bennett Easterling www.msipress.com

Best Books in the Category of CHRISTIAN ROMANCE All of Our Tomorrows Debrah Gish www.ChristianFaithPublishing.com

Best Book in the Category of ECONOMICS Investment Atlas II: Using History As a Financial Tool Kenneth G Winans ken2kenwinansintl.com

Best Books in the Category of FICTION

Best Book in the Category of CHILDREN’S FANTASY The Spy's Door Maidie Reeve www.maidiereeve.com

At a Homeland Dell: Where's The Lost Key Kell? The Sequel To a Homeland Dell Alene Adele Roy www.author-aleneroy.com

Best Books in the Category of CHILDREN’S INTEREST Once In a Forest Adriana Pernetz www.ChristianFaithPublishing.com

American River: Tributaries Book 1 of the American River Trilogy Mallory M O'Connor www.malloryoconnor.com

Sue's Sunrise Surprise Susan Stanley Broesche www.SusanStanleyBroesche.com Corky Tails: Tales of a Tailless Dog Named Sagebrush Sagebrush and the Smoke Jumper Joni Franks www.jonifranks.com

Bete Brune Brown Beast Kim Hester www.kimhesterauthor.com

Best Book in the Category of GAMES AND PUZZLES Ancient Wisdom Word Search Yoga For The Brain Cristina Smith, Rick Smith & Lauren McCall www.CristinaSmith.com

Howl: A New Look at the Big Bad Wolf Ted Rechlin www.rextooth.com

Best Books in the Category of HISTORICAL FICTION

Best Book in the Category of CHILDREN’S INSPIRATIONAL

I, Claudia: A Novel of the Ancient World Lin Wilder www.linwilder.com

Dragonfly Surprise Theresa O'Kane www.DragonflySurprise.com

Vigilatus Brenda Heller and Jimmy Adams www.TimeWormBooks.com

Winter 2019 Pinnacle Book Achievement Awards Best Book in the Category of HISTORICAL MYSTERY The Sirens of Oak Creek www.robertlouismayo.com

Best Books in the Category of MEMOIR

Best Books in the Category of POETRY

Three Brothers Three Destinies Amlodd Meyrick www.austinmacauleypublishers.com

Confessions of a Barefaced Woman Allison Joseph www.allisonjosephpoetry.com

Chronicles of a Catholic Housewife: Forty Years Toward the Promised Land Carmen Hartono

Moonbeams and Poetry Jerry Staudenraus jerrystaudenraus@gmail.com

www.carmenhartonocatholichousewife.co

Best Book in the Category of HORROR ROMANCE

Lost in the Reflecting Pool Diane Pomerantz www.dianepomerantz.com

Sticks and Stones Falling From the Sky Andrew Daniels www.facebook.com/SticksStonesFalling/

E.V.A.IN.E. Book 1: There Was a Place jack.ful@msn.com

Best Book in the Category of MYSTERY

Best Books in the Category of ROMANCE

Best Books in the Category of INSPIRATIONAL Answering Your Inner Calling Lisa Espinosa www.lisaespinoza.net Oh God, Why My Only Child? Bettie Blocker Owens www.kawministry.com

Best Books in the Category of JUVENILE FICTION Maddie and Sayara Sanjyot P Dunung https://maddieandsayara.com/ Bass Lake Bunch 2: The Secret of the Lost Lake Cottage Leslie J May and Charles R Ratliff www.lostlakecottagepublishing.com

Stone Panthers Hannah Major www.goodreads.com/author/show/184 84273.Hannah.Major A Lethal Spectre: Lord Danvers Investigate Donna Fletcher Crow www.DonnaFletcherCrow.com

Best Book in the Category of NOVEL Fire and Ice: Birth of Angels Robert Mickey Maughon https://www.facebook.com/Fire-IceBirth-of-Angels

Best Book in the Category of NOVELLA The Soul Snatchers Richard Sanford www.invernesspress.com

The Rigel Affair LM Hedrick www.lmhedrick.com The Girl in the Yellow Scarf CR Frigard www.crfrigard.com

Best Books in the Category of SELF HELP Compounding Your Confidence: Stratgeies to Expand Your Opportunities for Success Jill J Johnson www.jcs-usa.com The Student Within: The Art and Science of Easier Learning Mike Pfaff https://thestudentwithin.com

Best Books in the Category of LITERARY FICTION

Best Book in the Category of PERSONAL GROWTH

It's Grief: The Dance of Self Discovery Through Trauma and Loss Edy Nathan www.EdyNathan.com

We Won't Forget You...Mr. McGillicuddy Ira L White irawhite@hotmail.com

Falling Into Freedom Michael Doud www.michaeldoud.com

Best Book in the Category of SPIRITUAL

In The Shadow of War Patrick M Garry www.patrickgarry.com

Best Book in the Category of SOCIAL JUSTICE

Tapan K Chaudhuri, Tushar K Chowdhury, et al

Desegregrating Central High: The Worst First Day: Bullied While Desegregating Central High Elizabeth Eckford, Dr. Eurydice Stanley and Grace Stanley www.bit/ly/worst1st

The Paradise Man Linhxuan Vu www.theparadiseman.com

Baby Snakes Demarest Campbell www.demarestcampbell.com/index.html

Electromagnetic Energy of the Human Mind www.tapanbooks.com

It may not grow as fast as the The British publisher resorted author wants it to, but in order to giving away copies; leaving By Terry Cordingley to keep the sales and exposure them in public places like bus going, the author and publisher stops where people would find I once spoke to an author must continue to keep pushing and read them. Like a snowball, whose first book was just get- it down the hill. If the author word of mouth grew until book ting ready to go to print, ex- stops promoting their work, sales picked up and "The Girl plaining how book signings what happens? The snowball With the Dragon Tattoo" bework, why authors do them, the isn't going to get any larger, came a success. Eight years importance of niche marketing, and neither will the book sales. after it was published, the book how distribution works, etc., is now a Hollywood movie. building a platform, etc. I spent Many authors want to begin at a lot of time going through all the top of the hill with the big That is an extreme example of the ins and outs of promoting a snowball, but they only have a a small snowball rolling down book, confident I was imparting big snowball if they have a the hill and becoming somesome great knowledge. The large platform from which to thing very big. Not every author author paused a moment, and launch their book. Is the author will have this kind of success, got right to the point. famous? Are they well-known but the journey will almost alin their state, region or even ways begin with a small snow"Well, that's all well and good, across the country? Do they ball. If you keep pushing it, it but how do we get my book into have a large following in their will become something bigger. Walmart? They would sell a life or profession? If not, then You just have to keep pushing. million copies of my book!" they are starting with a small You don't have to resort to leavsnowball. Unfortunately, most new books ing your book in bus stops to by new authors don't start their You may have heard of the gain traction with your book. lives on the shelves at Walmart. book "The Girl With the Dragon Something else has to come Tattoo" by Stieg Larsson. It's a If you need help building a platfirst, and that something is cus- book that has been made into form and promoting your book tomer demand. I explained that a movie, and it's a bestseller. to your niche audience, contact marketing a book is like rolling The book wasn't published until me for a free consultation. a snowball down a hill. When it after the author had died, and first starts rolling, it is a small it was released in Sweden, Larsnowball. As it continues to roll sson's home country. Nobody down the hill, it gradually gets outside of Sweden had heard larger and larger. By the time it of Larsson prior to his book reaches the bottom of the hill, being published, but it won an it is significantly bigger than it award and was well-received in was when it started. his home country. The Book Marketing Snowball

When a new, unknown author first becomes published, their book is the small snowball. It may go unnoticed at first, but with persistent promotion it will continue to grow.

A publisher in Great Britain took a chance on the book and translated it into English, renaming it from the original title, "Men Who Hate Women" to "The Girl With the Dragon Tattoo." The book didn't sell.

Enter Your Book in the Fall 2019 Pinnacle Book Achievement Awards

Writers Need To Take Care of Business By Carmel M Audsley As a writer, it's easier to work on the business of writing than on the business of selling books. You need to continue to grow your business by writing more books, while marketing your current catalogue to prospective buyers. It's an ongoing task. While we would all love to spend our days creating and writing, we cannot afford to stop marketing to our readers, because every day hundreds of new books flood the market and voracious readers are always willing to try the latest offering.

If you have written a series of books from an e-book perspective - make an offer to readers that if they buy the first book in your series you will gift them the second book. That way, the reader is getting something for free and you will get the royalty on the sale so the 'gift' has cost you very little. The customer feels he is getting something for nothing and you are building a relationship with your readers who will be more inclined to buying your future books. Because people are more open to buying new things when they are in a rush to complete their Christmas lists, you may attract a lot of new readers so make sure you keep track of them and add their names and addresses to your email list so that you can advise them of any new releases.

Peak sales times for any products are Christmas, Mother's Day and Father's Day. Other themed days, for example Valentine's Day for romance writers, can generate sales if you apply specific marketing tech- You need to have your marketing campaign ready to go before any niques. high peak sales periods and also to These heavy trade periods are not take some time afterwards to go the time to discount your books or through the figures. How many more give them away. This is the time to books did I sell? Where did the sales crank up the marketing machine to come from? Take time now to be a higher level to take advantage of ready for next year. the fact that people need to buy gifts for friends and loved ones, and are The effort you put into creating a looking for ideas. Christmas espe- targeted marketing campaign will be cially can be a stressful time of year, reflected in the sales figures. so take some time earlier in the year to work on a marketing campaign Make no mistake - writing books is a that targets specific needs to help business that includes marketing readers make a choice. Use terms and selling. Unless you want to pay in your marketing such as 'a great for a professional to publicise and stocking stuffer' and 'a book for the market your books, thereby eroding man who has everything' to attract your profit margin, you will need to learn how to get your name out harried shoppers. there - and keep it there - if you want Instead of cutting your profit margins to sell books. by discounting the price of your ---------------------------------------------books, try to value add. If you are Carmel M Audsley is a Journalist, selling paperbacks, offer to wrap Editor and Author who has taught your book in Christmas paper and creative writing and owned a pubtinsel and post directly to the buyer lishing company. She has just reso that all he has to do is place the leased her seventh historical fiction gift under the tree. Have some inex- novel set in Scotland and Australia. pensive bookmarks printed and of- https://www.amazon.com/dp/B075P fer a free bookmark with each book T571M. purchase.

Winter 2019 Pinnacle Book Achievement Awards Best Books in the Category of THRILLER The Lost Identity Chronicles Kim Ekemar www.kimekemar.com Holy Predator Deborah Stevens www.deborahstevenauthor.com Assumptions Can Kill Johnny Augustine www.facebook.com/JohnnyAugustine A Knife's Edge Eliot Parker www.eliotparker.com

Best Book in the Category of WOMEN'S INTEREST How They Made It In America: Success Stories of Immigrant Women Fiona Citkin, Ph.D. http://fionacitkin.com Freckled: A Memoir of Growing Up Wild in Hawaii TW Neal https://tobyneal.net

Best Book in the Category of YOUNG ADULT Abby and Holly Series Book 2: Unfortunate Events Ocean Depths: A Life Book Three CL Sherman www.oceandethsseries.com

How to Boost the Search Engine tion, you can position every book that you release prominently in front of an Visibility of Your Books By Amy Harrop Whether you plan to put your self-published books up for sale on your own website or on a popular book-selling platform like Kindle or Kobo, one of the most important things you can do is boost the visibility, also known as the discoverability, of your books online.

audience that is most likely to be interested in its content.

This language is known as Search Engine Optimization.

No flour dessert recipes Flour free cake Books about gluten free baking Flourless cake cookbooks Google then uses these keywords to find related websites, books and videos before returning web pages that deliver information that most closely matches what the searcher is looking for.

Search Engine Optimization or SEO is the practice of altering a website or single web page so that it is naturally more visible in a search engine's reWhile there's no way to optimize your sults. These non-paid-for positions in If you aren't sure what kinds of keyactual book for search engines, you the search engine are also known as words to include in your pages, try using a keyword tool like the free one can optimize the pages that your 'organic' search results. provided by Google or one of the books are posted on and the links that many other options available. The goal of every Search Engine Optipoint to those pages in order to funnel mization endeavor should be to get more prospective buyers and increase the pages that list your books and their This gives you insight into the types of their exposure. buy links to appear as high up in the words searchers may input in order to Before we get into specifics, think search engines as possible for certain find information related to the areas of interest you cover in your books. about this simple truth. The Way We keywords and phrases. Discover Books Has Changed Forever Imagine walking into a book store and Accomplish this, and the result is a browsing for a book on a specific topic. gradual increase in exposure, interest and eventually sales of your books. You'll most likely walk to the section of the store that has the type of book you How to Use Keywords to Optimize are looking for. For example a cook Book Search If your goal is to optimize book, a science book or a literature your book listings in order to get attention in the search engine result pages, book. it's best that you start to think of keyFrom there you would peruse the book words as the currency of the internet. shelf until you come across a topic that most closely matches the information A keyword or a keyword phrase is any you're looking for. It may be a cook term that a searcher, or in your case a book about baking cakes, a science potential reader types into the search book about geology or a literature box in order to find the information book based on space age science fic- they are looking for. tion. Let's suppose you are a self-published For all of your time and effort, you author who focuses on creating spewould most likely end up with a book cialty cook books and your latest title is all about creating flourless chocothat closely meets your needs. late cakes and other gluten free desNow come back to reality for a mo- serts. ment and think about the way you would use the internet to conduct the Someone searching for your book may not have any clue who you are or same kind of book search. that you even have that cook book Without an actual title already in mind, available for purchase online. What it is often very difficult to hone in on the they do know is what kind information perfect book that falls in line with the they're looking for. information you want. If this individual uses Google's search On the other hand, if you learn and bar, they may type in any one of the use the language of the internet and following terms: Flourless chocolate cake recipe combine it with the way that the averGluten free desserts age internet user searches for informa-

Earlier, we mentioned the way that the average internet user searches for the information they want to find Along with doing on-page optimization online. They type a search term or with specific keywords and keyword phrase into the search bar and scroll phrases, getting backlinks from rele- through the results to see if they find vant and related websites is another a page that seems to reflect the type key to boosting your book's visibility in of content they want to read. the search engine results. Posting to your blog on a regular baThis is because Google and other sis is a simple and easy way to keep search engines view them as a kind of your website fresh and up-to-date thumbs up of approval from other with relevant information that your fans and readers want to know, as websites. well as provide the search engines With that said, it's important to remem- with pages of keywords that they can ber is quality is much more important use to index your pages and direct web searchers to your website and than quantity. book titles when they indicate an interHaving one link from a highly reputa- est in certain topics. ble and relevant website is worth a thousand links from a spammy web- Along with naturally occurring keywords and keyword phrases, blogs site. tend to attract attention from interestLegitimate ways to get backlinks in- ed visitors, which leads to social sharing and SEO-boosting backlinks clude: when the pages are shared with others. Going on blog tours Writing articles for websites Blogging is also a great way to bridge Social media sharing the gap for a complete stranger who Blogging to attract new readers lands on your sales page but isn't Simply creating relevant and valuable sure whether or not they want to take content attracts links because it gets the leap of faith and actually buy your shared by your fans and picked up by book. various media outlets. By giving them a taste of what you The key is not to force things and have to offer with review snippets, create a bunch of artificial backlinks, manuscript excerpts and by sprinkling but to make your content so interest- a generous dash of your true personing that links come naturally. Over ality throughout your blog, your prostime you see a boost in your book pect gets to know you and your work page's search engine rankings and a better which makes moving your book in their mind from a maybe to a mustsubsequent uptick in sales. have, that much easier. While doing things the organic way does take time and effort, the long- Once you've written your manuscripts, lasting results are more than worth it. you should never allow them to get lost in the vast ocean of the World Blogging and Search Engine Optimi- Wide Web. By harnessing the power of Search Engine Optimization, you zation can position your book titles and As far as SEO goes, blogging can be brand prominently in internet users one of the most productive activities minds, by making them highly visibly you can do to increase the amount of and easy to discover! natural search engine traffic that lands on your author website or on Check out my blog for more publishing tips. Amy Harrop Blog pages that feature your book titles. The Power of Backlinks By Amy Harrop

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Monumentally true yet little-known story of the soldiersâ&#x20AC;&#x2122; courage and tenacity during the second half of the American Revolution. Amazon.com, B&N.com RosalieLauerman.com

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How to Launch Your eBook Using Social Media By Carolyn Cohn If you have been in business for any length of time at all, you probably have a large volume of content that you may use once and then forget about it. Of course, you can probably re-purpose the majority of your content (assuming that it is not time-sensitive). However, there is another way to leverage that fabulous content for everyone's benefit. You can turn some of your content into an eBook (or eBooks). After you have taken a good look at the content that you have in your repository, the next thing that you need to do is to choose all of the articles that are connected to each other. They should not all be on the same topic but they should be on related topics. You will want to choose between 20 and 30 articles to build your eBook. Those articles are going to be the chapters in the book. As you have always done with your other content, you will want to put a call-to-action in your eBook so that your readers have a way to reach out to you and interact. The promotion of your eBook will also be done differently from how you would promote a paper book. Of course, everything will be done online and social media is the vehicle that will work the most effectively to get the word out about your book and to create a buzz that will get people talking.

However, it isn't enough for people to just buy your book. You need people to review the eBook as well. Undoubtedly, you don't have total control over what those people write about your book but if you have published a top-quality book that helps other people, there is a good likelihood that the reviews will be positive. You also want the reviewers to give your eBook the maximum number of stars when they rate the book. It is all there on the page in Amazon when they write the review. Of course, that review then becomes a testimonial that you can use to promote your book further and to enhance your brand offerings. Promoting your eBook means that you can take advantage of the large number of people who will be able to read your book online. eBooks are very easy for your readers to access and to review. It takes a minimum of effort and the entire process only takes a small amount of time. There are several different ways that you can promote your eBook through social media. Put a retweet button in one of your chapters: If a person likes your content, whether it is in your eBook or in some other form of content, he or she will be willing to retweet it so that other people can take advantage of it as well. You can make it very easy on the person by supplying them with a retweet button. One click and off it goes! However, the placement of the button is important and you should be strategic about where you place it. Again, the concept is making it as easy as possible on the reader.

Publishing and promoting an eBook is Build a special landing page for your also a lot less expensive (in general) than a traditional book. Promotion is a eBook: You can have a landing page lot more cumbersome with a traditional on your website that is exclusively for book than it is with an eBook as well. your eBook. It will be designed to make it extremely easy for your readers to go Once you have written your eBook and from there to share your information you are ready to publish it, there are a with other people. It should include a few different ways that you can publish. personal message from you. That mesAmazon is a wonderful, easy, and inex- sage should include a request to the pensive way to go. As far as your price people whom you are addressing to point is concerned, you will not be help spread the word about your charging very much for your eBook so eBook. Of course, that page should you have a good chance that a large include a share button, which will make number of people will be willing to buy it very simple for your readers. it.

Use a contest as a vehicle: You can create a contest and invite your readers to participate. A contest is generally a fun thing to get involved with. You probably will not have to twist most people's arms to be a part of it. This is part of creating a buzz for the launch of your eBook. Ask your readers to come up with a creative way to do that. The most creative, clever idea gets a prize. Make videos to promote your eBook: Videos are a wonderful way to create buzz. Many people are visual so they respond much more positively to videos than to the written word. Also, there is a higher level of interaction with videos so people who watch them tend to feel that they are more involved with what you are doing and what you are trying to accomplish than they are with written words on a page (at least, that is true for some people). Add buttons: When it comes to promoting your eBook, social share buttons are essential for your success. This goes back to the concept of making it as easy as possible on your readers. If the buttons are right in front of them, they will be inclined to click on them and share your content with other people if they think that what you have to say is worthy. eBooks are a wonderful way to get the most out of the content that you worked so long and hard to write. There are so many ways to promote your eBook through social media and, in many cases, your eBook is less about getting rich than it is about using your eBook as an extremely effective business card. You should start to create a buzz about your eBook way before it is out there. The entire process surrounding your eBook launch should be a part of your overall marketing strategy. You will see what a wonderful impact your efforts make.

-----------------------------------------Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience.

Simple Steps for Virtual Blog Tour Success By Ginger Marks A Virtual Blog Tour (VBT) takes both time and energy to ensure its success. Most often authors use these to announce and launch their books. However, even coaches and speakers on a specific subject may find VBTs a worthwhile endeavor. How do you ensure your VBT doesn't fall short of its goal? Proper planning and preparation are the key. When launching your book there should be no doubt in your mind that a VBT should be a part of your overall book marketing plan. After investigating the steps required for a successful launch, participating in book blog tour webinars, and speaking with others who have knowledge on the subject, it's time to go to work.

Since VBTs don't really require Be sure to use one that you feel is you to visit the blog, each host will a good 'fit' for you and your book have different requirements. Your or service. host may post a blog about your book after you have given them a Visit my book page at copy to read it. Another VBT post http://www.CLEWbook.com to get may be an article you have submit- a copy of the spreadsheet I used ted, a book review, or even an to prepare for my VBT. interview, which is usually done via an emailed formal interview -------------------------------------------Ginger Marks is the founder of questionnaire. DocUmeant, a family of publishing As I mentioned before, a VBT and design companies. She is the doesn't 'require' you to 'visit' but I author of Complete Library of Enhighly recommend you do. Try to trepreneurial Wisdom; an annual engage your audience. Start by edition eBook, Weird & Wacky Holasking a question or giving a juicy iday Marketing Guide available tidbit that will spark your audi- through Amazon; Presentational ence's participation. If your book is Skills for the Next Generation; and a novel, you might even want to do also offers insight into marketing, it in your main character's voice. design and publishing solutions Character interviews are fast be- through her ezine, Words of Wiscoming desired by VBT hosts and dom, available through her webtheir audiences. sites. For more information, visit www.documeantpublishing.com/ Your host is hoping to increase readership and traffic to their blog. Place Your Book in the Your job is to help them do so. 2019 NABE BOOK Besides which, your signature in SHOWCASE EXHIBITS their comments gives you the added benefit of an unreciprocated back link, which Google and other search engines give higher weight to for Search Engine Optimization (SEO) purposes.

First, pull together a list of blogs that are relevant to your subject matter. This can be a daunting task to say the least, nevertheless, putting this list of related blogs together is a must do of the highest order. After putting together your blog tour spreadsheet, the next step is to begin contacting the Once your tour is over be sure to thank your host. These two acts blog owners. will ingratiate your host and ensure a repeat visit in the future for Questions you need to ask are: the same or even your next book. 1. Are they interested in hosting If you find putting together your your VBT 2. Their schedule and demo- own VBT too daunting of a task or you simply don't have the time to graphics 3. Their requirements (these will organize it yourself, you always help you to see if their blog is a have the option of using a VBT good fit for your book or subject service. In the end, I chose to use a VBT service. There are many matter.) VBT services to choose from.

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