Book Dealers World Winter 2020 Issue

Book Dealers World Vol. 42 No. 2 Summer 2020

National Association of Book Entrepreneurs

IN THIS ISSUE Dispelling the Myths of eBooks

By Carolyn Cohn Two Things Self-Publishing Authors Must Do

By Jason T Jones How To Market Your Book in 6 Simple Steps

By Maria Nicole The Top Five Mistakes Self-Published Authors Make

by William Edwards Authors: The Reality of Why You're Not Selling Books

By Kathleen Gage How To Use Marketing Channels To Drive Book Sales

By Joseph C Kunz Publishers Profile

Rev. Peter Vu, author of six inspirational books including the Pinnacle Book Achievement Award Winner, “Living For a Higher Purpose.” Read his fascinating story on page 3.

From The

BOOK DEALERS WORLD

Editor’s

Our 40th Year

ISSN 1098-8521

Desk

NABE P.O. Box 606 Cottage Grove, OR 97424 541-942-7455

Dear Friends, Charles Dickens begins “A Tale of Two Cities” with these famous words: “It was the best of times. It was the worst of times.” In speaking of today, I can add “It is the strangest of times.” The whole world is fighting for its survival against an unseen enemy. As we begin on this new path of living, let use give thanks for all our blessings, and help others who are less fortunate, doing what we can to make this new world a much better place for all of us.

This issue of BDW spotlights our Winter 2020 Pinnacle Book Achievement Award Winners, honoring many of our great members and their fine books. Reading is a great way to explore interesting fields, interests and adventures. See pages 22 to 25 for a list of the award winning books. Check out some of our wonderful entries and new authors today.

In this issue of BDW, Jason T. Jones shows us ”Two Things SelfPublishing Authors Must Do,” Joseph Kunz unveils “How to Use Marketing Channels to Drive Book Sales,” Maria Nicole reveals “How to Market Your Book in 6 Simple Steps, plus a Publisher Profile on Rev. Peter Vu and much more.

If you have not joined NABE yet, you can sign up on page 17 and check out the many money saving benefits, including Pinnacle Book Award eligibility. Don’t forget to display your book in our 2020 Fall NABE Book Showcase Exhibits and take a look at our popular New Super Book Marketing Deal, which saves you over a thousand dollars on some of our best marketing vehicles.

Hope the Summer brings all of us health, happiness and a chance to renew friendships and family gatherings.

Al Galasso, NABE

E-Mail BookDealersWorld@ bookmarketingprofits.com

Web Site BookMarketingProfits.com

Executive Director Al Galasso Associate Director Ingrid Crawford

National Association Of Book Entrepreneurs BOOK DEALERS WORLD Copyright 2020. Al Galasso.

All Rights Reserved.

Published three times a year in mid January, mid-May and mid September by NABE, PO Box 606, Cottage Grove, OR 97424. One year subscription for non-NABE members: U.S. $50.00, Canada $55.00, Foreign $70.00.

BDW will not knowingly accept fraudulent or objectionable advertising. Articles in BDW may not be reproduced in whole or in part without the express written permission of the publisher. .

2

"I love and enjoy my pastoral care work. Taking care of the sick, the dying, the broken, the lost, and our veterans is something I cherish and look forward to doing each day. My tools and supplies for that type of work are prayers. Without prayers and faith, our world would turn dark and become hopeless."

PUBLISHER’S PROFILE

Rev. Peter Vu, author Of “Living For a Higher Purpose” and other Inspirational Books Rev. Peter G. Vu has been a Catholic priest of the Diocese of Grand Rapids, Michigan for twenty years and also a chaplain at Grand Rapids Home for Veterans. He was born in Saigon City (currently Ho Chi Minh City), Viet Nam and was a young boy when the Viet Nam War ended. He witnessed the war with great horror and deep appreciation for peace. He grew up with the Communist government system and endured many hardships for more than a decade. What helped Rev. Vu and his countrymen tremendously during those dark days was their faith and prayers. His love for prayers and meditations blossomed. He also exchanged new ideas about prayers and mediations with his Buddhist friends. They got along quite well despite their different faith traditions. After high school, Rev. Vu escaped Viet Nam via boat and came to the United States to begin his seminary training. He attended one year of high school here in the US (Union High School in Grand Rapids, Michigan) to learn the language and new culture. He then attended Aquinas College

Rev. Peter Vu in Grand Rapids, Michigan for two years while staying at Christopher House Seminary.

Then, the Seminary sent him to attend his last two years of college at the University of St. Thomas in St. Paul, Minnesota.

He graduated with a double major: Mathematics and Philosophy. He then attended graduate school at the University of St. Mary of the Lake and Mundelein Seminary in Chicago, Illinois for five years.

He graduated and was ordained with the Master Degree of Divinity and the Sacred Theology Baccalaureate.

Rev. Vu has ministered to the People of God at six different churches over the last twenty years. Most of them have schools. He has worked extensively with children, especially at School Masses.

He has led children in prayer and has seen first-hand their desperate need for it. He was also trained in Clinical Pastoral Care in a hospital and nursing home setting and practiced it at a General Hospital in Oxnard, California. In addition, Rev. Vu has been a chaplain at Grand Rapids Home for Veterans for almost ten years.

Rev. Vu has written a series of inspirational books including “Living For a Higher Purpose” which is both a history book and personal diary of his life in Vietnam. It discusses current topics such as war and its victims, refugees and their life challenges, life under a Communist regime, how the world views America, and much more.

Other books include “Inspiration Coffee and Wisdom Tea,” ‘Searching For God, The Precious Treasure in My Daily Life,” and ‘Lord Jesus, I Want to See.” The San Francisco Book Review has said, “Ultimately, Living For a Higher Purpose is a historical narrative about human suffering and strength that you will remember more profoundly than any news broadcast or history lesson.”

For more information and dealer details on Rev. Vu’s fine books, plus other testimonials and excerpts, please visit his illuminating and lively website at www.reverendpetervu.com/

3

Target Your Book or Product to Thousands of Bookstores, Libraries, Mail Order Firms, Online Catalogs, Educational Buyers and more at the NABE Book Showcase Exhibits • Save 90% on Trade Show Costs • Attractive Face Our Display • Professional Sales Staff • Follow Up Leads Mailed to You Here's Your Opportunity to give your book, audio/video tape or other product exposure to the book market, library field, mail order arena, media outlets, and internet book buyers at a cost you can afford. The average trade show booth now rents for $1800 and up. That doesn't include tables, carpeting, lighting, union labor, drayage service, book racks, airfare, shipping, car expenses, meals, hotel bills, etc.

You could spend more than $3500 on just one exhibit alone. By becoming a part of the NABE Book Showcase Exhibits, you can have your books on display for less than 10% of what it would cost to exhibit your books yourself.

gggg California Book Trade Show Burlingame, California Sept. 23-25th 2020 This energetic book show draws booksellers from areas with the highest per-capita book sales in the country. Bookstore owners, large chain stores, major book distributors, and more will be attending from all over California, and Nevada as well. These stores are looking for new titles and authors and will help promote your title to their buyers. Make certain your book is displayed to this great audience!

gggg Pacific NW Booksellers Show

Our NABE BOOK SHOWCASE EXHIBITS are different from any exhibiting service. Your book is displayed face-out within a special subject category, such as Health, Cooking, Children's Interest, etc. Only 50 to 100 books are displayed in each show so your book is not buried amidst thousands of titles. Then, a professional sales staff, full of enthusiasm and warmth, who also speak Spanish and French, greet potential buyers. We take time to get to know you and your book. We pass out your flyers and send you the names of all the buyers who visited us so you can follow up on potential orders.

Our NABE BOOK SHOWCASE EXHIBITS are bright, well-decorated, and colorful. We offer drawings, free gifts and giveaways to increase booth traffic. A few years ago, a publisher who had placed her book in 3 different combined exhibits in the same show, told us that after visiting the other two places, she couldn't believe all the buyers and the activity that was taking place at the NABE Booth. Authors are encouraged to make an appearance at shows if they wish. Even if you cannot attend any of the shows, you can be assured your book will be shown to all potential buyers. We are unlike any exhibiting service you have ever used. This is our 40th successful year of showcasing books, experience you can count on!

Tacoma, Washington Sept. 30-Oct. 2nd 2020 Reach thousands of book stores, book distributors, wholesalers, libraries, young adult bookstores, and a wide range of book buyers from all over Oregon, Washington, Idaho and Northern California. Many of these booksellers are seeking independently published titles on a variety of different topics including children's books, fiction, non-fiction, how-to, self-help and much more. This show gets bigger every year.

gggg Washington Library Assn. Show Spokane, Washington

October 7-10th 2020 Showcase your books, audios, videos and more in one of the largest library market shows of the year. You can sell direct to libraries and pocket more profits. Or, you can help your distributor sell more books with this exposure to librarians from all over Washington, Idaho and other neighboring states.

gggg Oregon Library Assn Show Salem, Oregon April 21-24th 2021 Reach public and academic libraries from all over Oregon in this popular annual event. Expose your book not only to librarians but to hundreds of potential buyers who will see your book for the first time and then wish to purchase it for themselves or as a gift.

4

Here's What You Receive at the N.A.B.E. BOOK SHOWCASE EXHIBITS.... g YOUR BOOK will be displayed faceout in its own special category section with a friendly, professional Tri-Lingual (Spanish, French & English) Sales Staff attending. We also showcase CDs, and DVD’s. You do not have to attend any show unless you wish to. g YOUR BOOK will be featured in our NABE BOOK SHOWCASE CATALOG, which will be passed out free to buyers at each show with your web site info. g 25 of YOUR BOOK PROMOTION FLYERS will be placed beside your book.

When a buyer expresses interest in your title, a flyer will be handed out. If additional flyers are needed, they will be xeroxed at the show. g Once you sign up, you'll receive the Free Report: How to Get The Max From A Show. It gives you tips on how to design order-pulling flyers and what to put on them, ways to attract more customers, best follow-up methods, and much more. g A SPECIAL PARTICIPANT PACKAGE will be e-mailed to you, approximately 2 weeks after the Showcase, containing the list of buyers for follow up.

They will be sent both in Adobe Reader PDF Format as well as in Ascii Text so they can be imported into any database.

Plus, you will receive a Show Report. If you prefer, the names & report can be sent by regular mail.

EXTRA BONUS When You Sign Up For 3 or More Shows FREE COPY of Al Galasso’s Success Secrets of Self-Publishers CD

What Past Exhibitors Have Said About Our Service: “Thanks for putting me in touch with the distributor you spoke with at the show. We have a deal to put copies of the novels in two Portland Costco Warehouse stores, and in the Eugene Costco.

I'll do a book signing in all three stores. If that goes well, and I'm confident that it will, there is a great opportunity to expand into other Costco stores, Wal-Mart and the big box book stores. It looks like the book show exposure paid off.

Rod Collins “You and Ingrid did a superb NABE job at the California Library Association Trade Show. We appreciated how well you displayed "Grandpa Grouper, The Fish With Glasses' and steered children¹s book buyers to us. Thank you. Grandpa Grouper sold out! It pays to join NABE and I highly recommend participating in your trade show program."

Don Arends "I just received a call from a gift store in California, whose owner told me that she saw our book at the NABE Book Showcase Exhibit. She proceeded to order every book and label in our line. This one account certainly paid for our exhibit fee, and we expect much repeat business.”

Cheryl Long, Culinary Arts, Ltd. "We consider your showing of our books at the NABE Book Showcase to be a success. So far, we've received five solid wholesale contracts and are in the process of securing some large orders.”

M. Waters, Mutual Press "Al, thanks for the leads from the last trade show.

The first five I contacted remembered my book and also taking the flyer you handed out. Four out of five already ordered for their libraries. You did a great job representing my book. I am very pleased with your service."

Joan Shih

Special Hot Books Prime Feature Section At Calif. Book Show & Washington Library Show Only $50.00 add. per show Limited Amount of space

SHOWCASE EXHIBIT FEES NABE Members One Book in 1 Exhibit: $110.00 One Book in 2 Exhibits $210.00 One Book in 3 Exhibits $300.00 Additional Titles in any Exhibit: Only $90.00 each

--------------------------------------***SPECIAL*** One Book in All Four Exhibits $370.00 --------------------------------------Non-Members $185.00 per book per show

To Get Your Book Into the NABE Showcase Exhibits P Fill out the Showcase Order Form below. Print or type legibly.

Include your remittance by check, money order or credit card.

P For each Showcase that you participate in: Send One copy of your Book plus 25 Flyers.

(We need a fresh book for each exhibit). If your book isn't ready now, you can ship it later, but please sign up as soon as possible because of limited space in the exhibits. Flyers can also be sent after you sign up.

NABE SHOWCASE ORDER AND LISTING FORM NABE P.O.Box 606 Cottage Grove, OR 97424 ____ Reserve a space for ______book(s) in the □ Place book in Hot Books at

Learn master marketing tips and the Inside Secrets of selling more books at the trade shows, in mail order, through special markets, with publicity tie-Ins, and more. Boost your bookselling profits!

Oregon Library Show California Book Show Pacific NW Book Show Washington Lib Assn Show All Four Showcases for $370.00 for NABE Members.

__Check here if your would like us to design your flyer with our new low cost Book Flyer Service. Includes typesetting and printing. Only available for NABE Members who participate in our Showcase Exhibits.

Title of Book__________________________________________________________________ Author__________________________________________________Retail Price____________ Publisher__________________________________________________________________ Address_____________________________________________________________________ City______________________________________________State_______Zip_____________ Telephone__________________E-Mail_______________________________________

Cal. Book Show. Add. $50.00

□ Place book in Hot Books at Washington Lib. Show Add. $50.00

____ Enclosed find my check or money order in the total amount of $_______ as payment in full. ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices. ____ Please charge my Visa/Mastercard Number______________________________________ Exp. Date________ Signature__________________________________ Card Verification No. ______ (Last 3 digits on back of signature panel of card)

5

Dispelling the Myths of eBooks

By Carolyn Cohn eBooks are becoming more and more popular. They are convenient, green, and have the same impact that paper books have as far as the content is concerned. Even so, many people don't understand their true value. Let's dispel the myths.

Myths come about because of ignorance. Some of the more popular myths will be discussed here and hopefully, you will start to appreciate the value and usefulness of eBooks after the myths have been dispelled.

There are not a lot of eBooks available online: There are over a million eBooks that are available without any cost at all. They are available through many websites, such as Feedbooks, Manybooks.net, Google Book Search and Internet Archive.

There are also millions of other eBooks that are available for purchase on any topic that you can think of or want.

You need a special electronic device to be able to read an eBook: This is totally false. You can read eBooks on your desktop or laptop computer and you can read them through the Internet or on a mobile device. In other words, you can read eBooks on any device that you have access to.

Buying eBooks is not any greener than buying paper books: What a ridiculous concept. Of course eBooks are greener for the environment than paper books. eBooks don't fill up landfills, they save energy, costs for transportation, and reduce pollution that is connected

to driving and flying books throughout the United States and the rest of the world. With paper books, if there are copies that are not sold, they need to be stored somewhere or shredded. That is not the case with eBooks. So many trees are saved by not using paper.

eBooks are a thing of the future: Even though eBook publishing is much newer than paper book publishing, the sales from eBooks have made a great deal of money in a very short amount of time.

Even though the eBook sales are a small percentage of the entire publishing industry, the gap is geteBooks have a short lifespan: ting smaller and smaller.

False. You can store your eBooks indefinitely. In fact, you have a People will never agree to pay greater chance of destroying your more than a few cents for an paper books than you do of de- eBook: Not true. If people are interstroying your eBooks. eBooks ested and enticed by the subject of can't be burned, they can't crumble, the eBook, they will be willing to rot, fall apart, mildew or age. They pay for it. Because your ability to can go on forever and many peo- market your eBook online allows ple can enjoy them. you to reach a large number of people for very little cost, you can make a much higher profit on what If you publish an eBook, it has a you are selling. good chance of being stolen: You have exactly the same chance of eBooks are here to stay. It makes getting your eBook stolen as get- a great deal of sense for eBooks to ting your paper book stolen. The be available to the general public risk is identical. considering how much technology has contributed to everyone's life and how many people are taking If your book isn't good enough to full advantage of that technology. be published as a paper book, it eBooks are another important part can be published as an eBook: of that revolution. Having eBooks This is absolutely a myth. Publish- at our fingertips does not mean ing your book as an eBook is just that paper books have become another method of publishing. It is any less valuable than they always by no means an inferior method of were. They just use a different publishing. In fact, there are many method of communication. publishing companies that are publishing both forms (paper and elec- --------------------------------------------tronic). There are other publishing Carolyn T. Cohn is the Chief Editor companies that have converted to of CompuKol Communications. only publishing electronic books. Mrs. Cohn has a wealth of experiAlso, many authors are choosing to ence in managing people and projself-publish their work as eBooks. ects. She has run several editorial This has absolutely nothing to do departments for various compawith the quality of the writing. It is nies. Mrs. Cohn has 25 years of just that the authors don't see any editorial experience and her expergreat advantage to publishing pa- tise covers a wide range of media, per books and they don't want to such as online editing, editing get such a small percentage of the books, journal articles, abstracts, money from the sales of their books. and promotional and educational materials.

6

Reach Thousands of Book Buyers In the Publishers Preview Section of Book Dealers World and the HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE A Two For One Special Marketing Opportunity Book Dealers World Publishers Preview You receive a 1/3 page display unit, completely designed by us with your book cover photo, a 70-word description of your book, retail price, wholesale, dropship and sample costs, plus your company name, address and phone number. This ad will appear in the Fall 2020 edition of BOOK DEALERS WORLD, which will be seen by 5000 or more prospects each month.

Buyers From All Over The United States, Canada and the World Will See Your Book The PUBLISHERS PREVIEW section is designed for ease of use. Internet firms and mail order companies can request additional sales information or order directly from you. We even forward any inquiries we receive here at N.A.B.E. to you at no additional charge.

Save Yourself Time and Money!

If you rented e-mail lists of potential prospects it would cost you up to a thousand dollars to reach these top prospects not to mention all the time and work involved in securing the right lists. We do everything for you in one easy operation. 2019 marks our 39th year of publishing.

Remember That Even One Contact Made Through This Offer Could Result In Thousands of Dollars of Sales For Your Book!

Hot Books To Promote Feature Page This Special Web Page will be featured on our Web Site, promoted in quarterly e-mails to bookstores, libraries and a wide variety of Internet Book Buyers, and advertised in our bi-monthly Marketsmart Newsletter.

As a Publisher, here’s what you will get: 1. A 70-word Description of Your Book 2. A Color Cover Photo of Your Book 3. A Direct Link to Your Own Web Page or Web Site.

4. One Complete Year on Hot Books 20,000 to 25,000 visitors come to our Web Site each month. 4000 copies of our popular newsletter Marketsmart are e-mailed each issue and more than 1000 e-mails will be sent to book buyers.

Get This Complete Promotion Package a $275.00 value for just $125.00 as a NABE Member Publishers Preview Ad in BDW plus the Hot Books To Promote Feature on our Website for a Full Year.

NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM

NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS: ___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book the Hot Books To Promote Feature on the web. I've enclosed my Non-Members: a plus e-mail) by remittance plus my book, (and a JPEG of the cover $150.00 per book 70-word description of the book on a separate page. ___Please charge my Visa, MC Number or American Express.

BookTitle_________________________________ ____________________________________________________ ________________________________________

Exp. Date_____________Signature______________________________ Retail Price:_________ Sample Price:__________ Card Verification No.______ (Last 3 digits on back of signature panel of card) Website:__________________________________ Name____________________________________________ Please include a 70-word description of your book on a separate page. If you want Company_________________________________________ us to write the copy, send your book & Address__________________________________________ sales info.

City______________________State_____Zip____________ Telephone__________________Fax___________________ E-Mail____________________________________________

Final Deadline: August. 20th, 2020 See Next Page For Publishers Preview

7

L.A. Matthies 1079 Westminster Ave. Dix Hills, NY 11746 Phone: 631-526-2427 E-Mail: craftyme0909@aol.com Web: www.SurvivingCurtisHall.com Tristen and his two best friends, Billy and Sasha, transferred to Curtis Hall so their parents could enjoy peace of mind that their kids would receive the best education while escaping the messy, complicated teen world of their hometown of Hibernia, New Jersey, a half hour away. Little did their parents realize that although their boys had received lacrosse scholarships to an incredibly prestigious school rivaling even the most extravagant college campuses, they now had stumbled onto its secrets as well. Starting to fit in at the elite boarding school, the teens find themselves faced with an even more imposing threat than the immortal vampires who have befriended them.

Retail: $18.95, Sample: $18.95 ppd.

Write for wholesale quantity discounts.

Sheila Kovach Christian Faith Publishing PO Box 220 Cora, WY 82925 Phone: 307-421-5635 E-Mail: skinthewinds@gmail.com

These 40 short stories are a fictional reflection of the day to day stories that anyone can be experiencing as they walk the daily walk of life. Set in a park the author says Hello to fellow walkers, and their response is what created these very interesting stories. Haven't you ever passed someone and wondered "What's their story". Each story has a thought provoking idea or lesson.

Retail: $15.95, Sample: $15.95 ppd Write for wholesale quantity discounts.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company 919 Sonora Ct. San Dimas, CA 91773-1488 Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com Web Site: http://www.godconnectionstory.com

“God is Un-knowable, but I know God.” Dr. Mushtaq Jaafari spent over 40 years,always aware of God by talking to Him throughout each day. In order to constantly guard his Soul, Jaafri became quiet. He learned to cultivate the deep presence of God so thoroughly in his own heart that he was able to joyfully claim, “God I’m doing now what I’ll do for eternity.” Log on to www.godconnectionstory.com. Results guarateed. Try it:

Retail: $13.99, Sample Book free ($4.99 postage requested) Refundable.

Write for wholesale quantity discounts.

8

Vera Spiller Page Publishing 1903 W. County Line Rd Avon Park, FL 33825 Telephone: 863-873-3598 E-Mail verachuprova53@gmail.com

They were rich and powerful men in Russia, who seemed to have everything. Their life of privilege ended after their failed attempt to establish free institutions in Russia. It's about friendship in good and bad times and love, that remained true throughout the whole life. It's about Russian literary legends in revolt. You'll meet Fyodor Dostoyevsky on his way to Siberia, Alexander Pushkin and his freedom loving friends and even young Leo Tolstoy.

Retail: $28.95 Sample: $28.95 ppd.

Write for wholesale quantity discounts.

Sean Garrett 1602 W. Larch St. #A Alhambra, CA 91801 Phone (626) 417-6370 E-Mail sgarrett@gmail.com Web Site www.resurrectionnarrative.com

Three days after sentencing Jesus to death, Pilate's fears are realized.

He hears the rumors that Jesus was resurrected, and had been seen preaching to his disciples in Galilee. Pilate travels out to confirm the rumors. What he finds cast him into a life-changing conflict that would challenge his beliefs. Now he finds himself in a struggle for his own life against Tiberius Caesar & the Roman Empire.

Retail: $12.95 Sample: $12.95 ppd.

Write for wholesale quantity discounts.

Diamante Lavendar D&L Productions PO Box 8213 Green Bay, WI 54308 Phone: 920-288-9929 E-Mail: diamantelavendar@yahoo.com Web: http://www.diamantelavendar.com

A winner of six awards for Inspirational Fiction! Based on a true story. A book to inspire, to bring hope and healing. Written from a Christian perspective, Breaking The Silence addresses issues such as abuse, loss, grief, depression, anxiety and healing. Reviewed as "an amazing story of hope" and "moving, brilliant and inspiring". Breaking The Silence speaks of jumping the hurdles in life no matter how big they may be and of seeking and finding your destiny.

Retail: $12.99, Sample: $12.99 ppd.

Write for wholesale quantity discounts.

9

Lee Dobry Christian Faith Publishing 832 Park Avenue Meadville, PA 16335 800-955-3794 E-Mail: taylor@christianfaithpublishing.com Web Site www.christianfaithpublishing.com

God for Dummies, is a book about God written for the user, not for theologians or philosophers. It lays out some basic truths about God and Jesus that God wants us to understand but too often are either over-thunk or just excused with "It's a mystery." What is the evidence that God really does exist? Is there a conflict between the creation story and the "Big Bang Theory"? What is the story of the Garden of Eden really about?. Why did Jesus have to die for us? Was Jesus really born of a virgin?

Price: $13.95 Sample: $13.95 ppd.

Write for wholesale quantity discounts.

Franklin Hook, MD Fall River Publishing PO Box 133 Hot Springs, SD 57747 Phone 605-745-4330 E-Mail: wf@earthlink.net Web Site ~ www.franklinhookbooks.com

You will find Hook's book is scientifically written like the doctor he is. It's well researched & documented with many recognizable authors and figures such as Edgar Cayce, America's greatest mystic. You will also be impressed by the breadth of the author's research on reincarnation, extending from the first century A.D. to the current century including the experience of Florida's Dr. Brian Weiss, a Chairman Emeritus and Psychoanalyst at Mount Sinai, Miami, Florida, Enjoy!

Retail: $9.99, Sample: $9.99 ppd.

Write for wholesale quantity discounts.

Rebecca Blakeley iUniverse 12627 Rocky Meadow Drive Houston, TX 77024 Phone: 713-468-4287 E-Mail: graceggb@yahoo.com

Rebecca G. Blakely has worked with her mother for more than 29 years. Throughout those times, Rebecca became witness to Helen Gordon's remarkable determination and perseverance that it inspired her to work as hard as she did. Today, she shares her mother's story for others to see that a person can do anything if they only set their hearts and minds to it.

Retail: $14.95 Sample: $14.95 ppd.

Write for wholesale quantity discounts.

10

Written by Sandy Lanton Illustrated by Shelly O. Haas 15 Mitchell Avenue, Plainview, NY 11803 Telephone: 516-396-0762 E-Mail: LanternPress@live.com Web Site: www.sandylanton.com

DADDY'S CHAIR is a tender book for children ages 4-8 that handles the death of a young parent with great sensitivity, focusing on the theme of remembrance. Little Michael at first denies his father's death and refuses to let anyone sit in his father's chair, but later he becomes reconciled and finds comfort in the chair. "A well-done book on a difficult subject." School Library Journal.

Retail: $14.95, $6.95 Sample: $14.95 ppd.

Write for wholesale quantity discounts.

Lee Dobry Christian Faith Publishing 832 Park Avenue Meadville, PA 16335 800-955-3794 E-Mail: taylor@christianfaithpublishing.com Web Site www.christianfaithpublishing.com

America for Americans covers the most important aspects of America that too many people have lost sight of or never learned: What are the fundamental principles of America that have made it the freest nation ever known, and why do socialists want so desperately to change them? Why would anyone want to change or destroy the document (the Constitution)that guarantees our Freedom? It's not stupidity, it is pure cunning!

Retail: $18.95, Sample: $18.95 ppd Write for wholesale quantity discounts.

Robert H Kono Christian Faith Publishing 5450 SW Erickson Ave. Apt. B212 Beaverton, OR 97005 Phone: 503-644-1939 E-Mail: hiroshicarob@aol.com

Greg Sonoda, a Japanese American attorney, is on a quest to understand the influence God has had on his life as he seeks an insight into his higher self. He and his family are shipwrecked on an uninhabited island in Micronesia while on a vacation, and he is forced to evaluate his standing with God and his knowledge of himself as a Japanese, as an American and as a man.

Retail: $17.95 Sample: $17.95 ppd.

Write for wholesale quantity discounts.

11

Reverend Peter G. Vu Dog Ear Publisher 1253 52nd St Kentwood, MI 49508 Phone 616-634-1943 E-Mail pvu@stmmagdalen.org Web Site www.FatherPeterVu.org

This book is designed to give us a quick spiritual boost & get through each day with joy and purpose as we try to run from one task to another in our busy schedule. Although the short-term goal of this book is to help us get through each day with joy and purpose, its long-term focus is to fine tune our characters and make us better people at home, at work, at our worshiping place, in the neighborhood, and in other places.

Retail: $13.95, Sample: $13.95 ppd.

Write for wholesale quantity discounts.

Camilla Chance Scribes Unlimited Publishing 2652 Ashurst Rd. Cleveland, OH 44118 Phone: 216-201-9299 E-Mail info@scribesunlimited.com Web Site: www.austinmacauley.com/us/author/chance-camilla

Shy Melissa attends school in 1958 Italy before being forced into her parents’ high society world. She despairs of this fate until she meets Kasho. He’s a “ghost” who comes to her ‘haunted’ tower room and helps her grow into a confident young woman. In an age of bullying, teen suicide, abuse, and assault, the resonating lesson throughout the story is, “There is always a way of making your life better.” Love across Time and Space!

Retail: $14.95 PB $23.95 Hdcover Sample: PB: $14.95 ppd Write for wholesale quantity discounts.

B.A.Vonsik Celestial Fury Publishing 5617 Rocking Horse Rd Orlando FL 32817 Phone 407-252-0341 E-Mail po@primevalorigins.com Web Site www.primevalorigins.com

Book Three in the multiple award-winning science fantasy epic saga revealing mankind’s origins and rise of the Four Horsemen. Join Nikki, a graduate student with her life upside-down running from forces unknown as she learns of and experiences our undiscovered history filled with terrible tyrannies, brutal beasts, ancient gods, and heroic hearts as our End Times near, answering the question, “What if all of our myths and legends are true?”

Retail: $19/95. Sample: $19.95 ppd.

Write for wholesale quantity discounts.

12

Reverend Peter G. Vu Book art Press 1253 52nd St Kentwood, MI 49508 Phone 616-634-1943 E-Mail pvu@stmmagdalen.org Web Site www.FatherPeterVu.org “Living for a Higher Purpose” is an enthralling story that will keep readers

interested at every turn of the page as it gives a unique perspective of the Viet Nam War from an eye-witness and survivor. The book is not just a story of struggles, difficulties, and despair but also a story of hope, redemption, and transformation. Anyone who has been through the toughest times of their lives can find comfort and security in reading this book. Viet’s story inspires readers to find their own higher purpose in life.

Retail $27.00, Sample: $27.00 ppd.

Write for wholesale quantity discounts.

Jack Cashman Page Publishing 47 Chickadee Lane Hampden, ME 04444 Phone 207-356-0392 E-Mail jcashman@midmaine.com Web Site www.jackcashman.com

Two friends growing up in a small New England mill town share a misspent youth. Events around the Vietnam War send their lives in different directions. They maintain their friendship as one chooses a career in law while the other leads a double life that includes killing for hire. In the end, they are reunited as they work to bring sanity back to their lives.

Retail: $18.95 Sample: $18.95 ppd.

Write for wholesale quantity discounts.

Barbara Jean Lonsdorf, Ph.D. Createspace 1320 McIndoe St. Wausau, WI 54403 Phone: 715-842-2444 E-Mail: bjlonsdorf@aol.com

This couples workbook is a hands-on, step-by-step guide to help partners replace habitual negativity with behavior that promotes positive communication and problem solving. One goal is to change habits of HOW things are said that create barriers to working out problems. Couples in long term relationships carry unhelpful thoughts and scripts about their partner that are additional barriers to intimacy.

Retail: $20.00 Sample: $20.00 ppd.

Write for wholesale quantity discounts.

13

Get The Most Bang From Your Marketing Buck!

Save $1000.00 on Our Most Popular Programs With Our All New 2020 SUPER BOOK MARKETING DEAL NABE provides a host of Cooperative Marketing Vehicles that can really get your book sales moving. I have devised this all new Super Book Marketing Deal that gives you a Year’s Worth of Marketing Coverage. It combines our most popular Programs and Services and includes Three Special Bonuses that you will really love. Plus, it saves you $1000.00 from our already low NABE Member prices. And now, you can even take advantage of this program with a Special Two Month payment option.

Take a Look at What Your Will Receive in This Incredible Package... ►Your Book will be displayed in 7 Book Showcase Exhibits. We help you select the ones

that are most appropriate for your title. A $525.00 Value ►Your Book will be placed in the Featured Hot Books Spotlight Section in each

one of our Showcase Exhibits. A $300.00 value. ►Your Book is featured in our PR.com Press Release Program, which includes the Writ-

ing & E-mailing of a Press Release, sent to media contacts across the country.

A $350.00 Value. ► Your Book is promoted in 6 Issues of Book Dealers World with a special 1/3 Page

Publishers Preview Ad, complete with your book cover and description. A $750.00 Value. ►A Free Listing for your Book and a Short Video about your book in the Best E-

Books Directory. The Video will also be seen on our Favorite Independent Books Channel on You Tube. A $225.00 value. ►Your Book gets a 25 Word Classified Ad in our Marketsmart Newsletter for 2 years.

A $100.00 Value. ► A Hot Books To Promote Feature Page Listing for 2 years on our web site.

A $250.00 Value.

14

You Get This Complete One Year Marketing Package Worth $2500.00 For The Super Deal Price of only $1500.00 as a NABE Member Plus You Will Receive These THREE SPECIAL BONUSES 1. A Publishers Profile Article about you and your book in Book Dealers World and on our Web Site. Reach 10,000 prospects in BDW plus 35,000 more monthly on the internet. Plus, you may be on a BDW Cover!

2. You get Priority Points for NABE Pinnacle Book Achievement Award Honors. Your book could definitely be one of our next round winners.

3. You receive Free Personalized Correspondence and Consultation with me by phone and e-mail for a full year. (Worth the cost of the entire package alone) Here's What Jim Wortham had to say about Al Galasso's Super Book Marketing Deal: "I am currently using this great deal and plan to renew next year. Al delivers more than he promises.

Using his program should be one important part of your entire promotional effort. Al will design your press release or edit a current one and provides media contacts to send to. My top selling author, Gene Walden, author of "The 100 Best Dividend-Paying Stocks to Own in America" was put on the cover and given a feature article in "Book Dealers World." I call Al for advice and he can be easily reached by phone or e-mail. As a publisher, you need all the exposure possible. The Super Deal is one cost effective way to get it!"

Use The Handy Order Below To Get The Most From Your Marketing NABE Super Book Marketing Deal, P.O. Box 606, Cottage Grove, OR 97424 __ Al, I know a good deal when I see one. Sign me up for the Super Book Marketing Deal. __ I wish to sign up for the Special Three Month Payment Plan with my Mastercard or Visa. Please charge $750.00 on my card to begin the program, then another $750.00 thirty days from the time you receive the 1st payment. __Please sign me up as a NABE Member for $90.00 so I can order the Deal and charge with my first payment.

__ Enclosed please find $1500.00. I want to sign up for the Super Book Marketing Deal right now and receive my complete program. As a bonus for paying in full now, my Publisher Profile will appear in the next issue of Book Dealers World.

Visa/MC/Am Exp ____________________________________Exp.Date________Signature________________________ Billing Address For Credit Card (if different) _______________________________________________________________ For security purposes, please list the Card Verification Code (CVVR2) 3-Digit Value here _____________ __ I am sending in my book and sales materials with my order.

4-digit Am Exp Code___________

NAME_________________________________________________________________________________ COMPANY______________________________________________________________________________ ADDRESS_______________________________________________________________________________ CITY__________________________________________________________STATE_________ZIP________ PHONE________________________________________________________________________________ E-MAIL_________________________________________________________________________________ BOOK TITLE ____________________________________________________________________________

15

Market Your Books and Products To Buyers All Over the U.S. And the World Join NABE Today For One Year And Get The Second Year Free!

Q: What is the National Association of Book Entrepreneurs?

Q: What type of marketing opportunities does NABE offer?

A: It is an international book marketing organization, started in 1980, to help independent publishers promote and market their books through a variety of unique and cost-effective marketing channels. Over the past 37 years, our members have sold millions of dollars worth of books.

A: You can display your books at our NABE Book Showcase Exhibits, held at major trade shows throughout the country. Mail order firms will see your book in our Publishers Preview section. Our responsive Mailing Lists are available for rental. The National Press Release Program will help you get publicity in scores of newspapers, TV & radio outlets.

Our Promotion Express Program gives you a page on the world wide web. Our Hot Books To Promote section brings you internet buyers for your book.

Members receive a Free Book Review in our Book Dealers Diary section, a Free Classified Ad, and are eligible for our annual NABE Pinnacle Book Achievement Awards. Plus, members can save over $1000.00 on a whole year’s worth of marketing with our Super Book Marketing Deal.

Q: How is NABE different from other associations?

A: NABE provides personalized service to our members. It bridges the gap between the publisher and the marketplace. NABE specializes in all phases of book marketing: trade shows, mail order, publicity channels, the internet, premium areas, gift sales and more. All sales made through NABE go directly to you. We help you and your distributors reach the public with your book or product at a cost you can afford.

Q: What about Book Dealers World? How often is it published and what kind of prospects does it reach?

A: Book Dealers World is published three times annually. It reaches 10,000 book buyers including bookstores from all over the country, book distributors, gift shops, premium channels, catalog firms, trade show attendees, libraries and publishers.

Q: What does a membership in NABE cost?

NABE Brings You SALES RESULTS! "WOW!" Ever since I joined NABE, that is the best way to summarize my feelings. You have been helpful, responsive and have given my book, "Suite Talk" such terrific exposure and publicity that words cannot express my appreciation. Other independent publishers initially recommended that I contact you to ensure that "Suite Talk" received full marketing support. They sure were right!”

Dan Burdadin “I'm very impressed with the organization you have put together. Your Membership Fee and rates along with the other benefits are low in price and high in helping self-publishers and others involved in book marketing."

R.Thomas "My Publishers Preview Ad brought in thousands of dollars for my line of books. Keep up the good work!"

Art Fettig, GrowthUnlimited "A distributor saw my book at a NABE Showcase Exhibit and placed a large order for the entire country of New Zealand. It really pays to become a member of NABE." Donald Dossey

A: It costs just $90.00 to join and "It is my belief that most good books are still unwritten. They are still in the minds you get a Two-Year Membership of you, me and countless others. When for the price of one ($95.00 for I wrote my first book, "When You Can Canadian members & $110.00 for Walk on Water, Take the Boat," I was foreign members.) Other associa- lost in a sea of red tape and horrible tions charge hundreds of dollars misinformation about publishing. for annual memberships. You get Thanks to you, NABE and your helpful magazine, "Book Dealers World," I startreal value with NABE and you won’t have to renew every year. ed off on the right foot. You are a great Plus, when renewal time comes, help to many an aspiring author.”

John Harricharan you still receive our Special Low Renewal Rates and additional bonuses as well.

16

Here Are The Money Making and Money Saving Benefits You’ll Receive as a National Association Of Book Entrepreneurs Member!

• A Two Year Subscription to BOOK DEALERS WORLD, the Marketing Magazine for Publishers and Mail Order Booksellers.

• Al Galasso’s Private Black Book of Business Contacts packed with great people to do business with. It’s your own valuable sources rolodex.

• A Free Book Review in the Book Dealers Diary

• Free Classified Ad in Book Dealers World.

• Special Links to free and low cost programs, software and websites for shopping carts, web forms, customer contact and more to make your internet presence a profitable one.

• Special Savings on NABE Book Showcase Exhibits, Publishers Preview, National Press Release Bulletin, Promotion Express, Hot Books To Promote and more.

• Publishers Pricing Report to help you determine the customary discounts for mail order firms, bookstores, wholesalers, etc.

• Copies of our NABE Logo for use on your website, stationary and promotional materials.

• Master List of Book Distributors of small press and independently published titles.

• Special 50% Discount Off Advertising Rates in Publishers Weekly and learn how to submit books for pre-publication reviews.

• Free Subscription to “The Marketing Guys and Gals Marketsmart Newsletter,” packed with online & offline marketing tips from the pros.

• Entry Form for NABE Pinnacle Book Achievement Awards. You could be one of our annual winners! No additional fees to register your book.

• "Public Speaking Superstar" Free E-Book that

• $25.00 Commission when you sign up to promote new Memberships on our Affiliate Program.

shows you how to promote your book through speaking engagements.

• How to Use the Internet To Promote Your Book on Dr. Phil & Other Popular Talk Shows.

• Top Spots for one full year in the New Books From Independent Publishers Directory.

• "Holiday Bookselling Secrets" Free E-Book that reveals how to promote your book as a holiday gift all year long.

Join NABE Today!

For just $3.75 a month, you can enjoy the BENEFITS and SAVINGS Of NABE Membership for Two Full Years for the Price of One. Your Membership is a fully deductible business expense.

□ YES! Please rush my complete NABE Membership Package to me by e-mail including all the Membership Benefits listed above. □ $90.00 Online Membership for U.S. Canada and foreign countries. □ $110.00 Send Member Package & all issues of BDW by first class mail. (US only) Please note: Foreign members please send Visa, Mastercard or AE information only. □ Enclosed find my check or money order.

Charge my Visa/Mastercard Number______________________________________________ Exp. Date________ Signature___________________________________________________ Card Verification Number__________(Last 3 or 4 digits on back of your credit card) Name_____________________________________________________________________ Company__________________________________________________________________ Address___________________________________________________________________ City_____________________________________State________Zip___________________ Telephone_____________________________ Fax_________________________________ E-Mail______________________________________________________________________

NABE, Membership Dept. PO Box 606, Cottage Grove, OR 97424 Fax Your Order to: 541-942-7455 or Order Online at: http://www.bookmarketingprofits.com/NABEOrderFm2.html

17

Two Things Self-Publishing According to Dan Poynter, the fa- Jason has been married to his beautiful wife Carol since 2006. ther of self-publishing: Authors Must Do Jason and Carol have two fantastic • Tomorrow is Another Day be- grand kids. With the encouragement of his family Jason published Think back to the last time you came Gone with the Wind. his first children's book in 2010 and were in a bookstore. How did you • Blossom and the Flower became will have more in the future. Learnchoose a book to read? Sure you Peyton Place. ing how to promote his book led have your favorite sections, but him to internet marketing with a chances are you looked at the front cover, back cover, and (if you are • The Rainbow Book became Free focus on affiliate marketing. You can learn more about internet marthe thorough type) inside the jacket. Stuff For Kids. keting by signing up for a free vidIf you look around the store, you • The Squash Book became the eo you can find here. will see everybody else choosing Zucchini Book. http://ticklehillpublishing.com/wp/fr books the same way. The whole eevideo process takes two to five seconds.

• John Thomas and Lady Jane If you are self publishing, you may became Lady Chatterly's Lover. be tempted to skimp on some parts of the book publishing process. • Trimalchio in West Egg became Author’s Secrets The way people choose books to Fitzgerald's The Great Gatsby.

Revealed! read in a bookstore teaches selfPacked with amazing tips publishers something very impor- • Something that Happened beand tricks, to get you untant. There are two areas in self came Steinbeck's Of Mice and Men. stuck from writer’s block publishing that does not pay to do and to improve your writing in dozens of little cheaply; the cover art and the title. • Catch 18 became Catch 22

By Jason T Jones

Devote some time to finding the right cover artist for your book. If you do an internet search for "book cover design" you will get a host of websites and freelancers that offer professional cover design services.

Spend some time looking at their galleries and any previous work they've published. After you've decided who you would like to work with, find their contact information from their website and ask about their availability. Avoid any "selfpublishing company" that offers cover design as part of a package.

Many of those are based off predesigned templates. You're putting your heart and soul into this work.

You and your book deserve better.

If you want your book to be commercially viable, then your title has to be commercially viable. Many well-known and highly successful books started out with other titles.

Being a self-publisher, you probably don't have the resources to do the market testing that large publishers do for their titles. So, until you are in a position that you can afford market testing, here are some tips: The shorter, the better; Very few titles are complex. Did you notice how the titles above use four words or less?

The title should please the ear. Did you notice how four of the titles listed above use alliteration?

The tiles above also help you create a mental image or a mood.

You may have a brilliantly written book, but that means nothing if no one reads it. Give your book every possible chance to be bought by using a great cover artist and title.

ways, there are tips about all aspects of writing, for both fiction and non-fiction authors. For details, visit www.dreamstonepublishing.com or send Kim Lambert an e-mail at kim.lambert@dreamstonepublishing.com

Translate Your Children’s Book Into Spanish Ingrid Crawford provides quality professional translation services from English into Spanish of children’s books between 25 to 50 pages at a cost you can afford. Take advantage of the large Spanish-speaking market to increase your overall book sales. Most projects can be completed in 30 to 60 days. Send a copy of your book to Ingrid for a no obligation quote.

Ingrid Crawford PO Box 606 Cottage Grove, OR 97424 541-942-7455

18

How to Market Your Book Organize competitions for distri- reviews you on your Amazon bution of Free Copies: Post the Page, the more your book will In 6 Simple Steps

by Maria Nicole | The way you market your book to the readers should be based on two things: your values and the intentions for the book. If something feels slimy or inauthentic, don't do it. You should never let a bit of exposure destroy your values. Short-term gains that feel wrong seldom result in long-term growth as an author. They can also decrease your social capital.

Reach the Reviewers: If you really want to make the buzz in the market, then you have to reach to your readers and ask for the reviews. The Reviews of the book are nowadays very important and plays an important role in boosting up of the sale of the book. After reading your book, the reviewers can submit their thoughts on their personal blog or can also share them on social media.

Organize a Giveaway: Another free and easy way to market your book is to give sample chapters to the readers. You can do it by offering a pdf file out of your best chapters and give them to the readers and let them have the taste of your unique writing if your book story is likable by them, this will definitely put them to the buying page of your book. Think of this process as giving a chance to the readers to read the preface.

be visible to the people in the best-selling category, and once it comes into that category, then automatically your book sales started to boost up. It will take time, but it is totally worth to wait for it. The Only thing you can make sure is to get the real Go Online: Another important response from the Reviewers. tool to market your book is going online. There are many web- —–––––––––––––––––––––– sites that provide free I am a book Reviewer at promotions to the newbie writ- http://www.goodnewsbro.com. I ers, if you are among them, hope all the marketing Stratethen browse the internet for the gies mentioned above will benesame. Vowelor is one of the fit you in growing your book best online book platforms you sales. Please share your book can explore, where you will be promotion strategies with us in provided with so many options the comments. Thank You. to market your book in many different ways. free competition about the book and let the readers know that you have written a book. You can organize competition through magazines, personal blogs, YouTube and paid Promotions.

Ask your Near & Dear Ones: There is a very good saying which says Charity Begins at home. The best way to get the real response of the story is to ask your relatives for a rough read. You should get friends, colleagues, clients or anyone who likes your book to place reviews on Amazon and other online bookstores. Amazon is highly influential and the reviews matter so encourage anyone who says they enjoyed your book to place a review.

Enter Your Book In the Summer 2020 Pinnacle Book Achievement Awards

Ask for the Paid Reviews: There are many reviewers out there in the world of Social media who charge a minimal amount of money to review books. You can Hire 5-10 Reviews and ask them to put their genuine reviews on Amazon. The more

19

Book Dealers Diary In Am I Burned Out at Work?, author Dr. Salar A. Khan examines the topic of workplace burnout against the backdrop of his personal experience and his professional work and observations as a physician. He examines the role of the primary physician in screening burnout, addresses the phases of burnout, and gives advice for prevention. With a self-assessment tool included, this guide presents lessons and a step-bystep self-care solution to give you ultimate control of your health and well-being. For more info, visit www.doctorsalarkhan.com In The Story of the Sea Unicorn by Geraldine Vincent, John wants to find a narwhal to get the tusk with its protruding canine teeth so he can save his wife. His daughter, Luna, refused to believe that her father was a monster and went after him. Once she fell into the water, the narwhal saved her life and then the magic happened. For dealer info and details, send e-mail to vincentgeraldine82@gmail.com Pride and Punishment by Vera Spiller tells the story of rich and powerful men in Russia who conspired to replace the autocratic regime of Czar Alexander I by the codes of laws that resembled British or even the American Constitution. The poet Pushkin was a friend of theirs. Their life of privilege ended after their failed attempt to establish free institutions in Russia. They caused the rebellion of several Imperial Guard Regiments, using the confusion and vacuum of power that followed Czar Alexander's death. For more info, send an email to verachuprova53@gmail.com Goodbye Homeboy: How My Students Drove Me Crazy and Inspired a Movement by Steve Mariotti tells the story of a young businessman who experienced a terrifying mugging in New York City that shook him to his core. Tortured by nightmares about the teens who roughed him up, Steve Mariotti sought counseling.

When his therapist suggested that he face his fears, Mariotti closed his small importexport business and became a teacher at the city’s most notorious public school-Boys and Girls High in Bed-Stuy. For more info, visit https:stevemariotti.com/about

In Three Degrees and Gone by J Stewart Willis, the year is 2087, coastal flooding and extreme changes in the weather have turned the United States into a nation of migrants and tent-cities. In this environment, three family groups struggle with their plights and their dreams for the future. They come together from different parts of the nation when they hire illegal traffickers to take them across the border with Canada where they will live as illegal immigrants. For more info, visit www.jstewartwillis.com Discovered in 1990, SUE is one of the largest, and the most complete Tyrannosaurus specimen ever found. SUE, the fossil, is the crown jewel of the Field Museum in Chicago (and an internet celebrity). But what about SUE, the living, breathing animal? Join award-winning author/illustrator Ted Rechlin (Jurassic, End of the Ice Age) and examine SUE's imposing skeleton to learn what their bones can tell us about the life and times of the most famous T. rex in this exciting graphic novel. For more info, visit www.rextooth.com The Magical Love Box by Mary Reinhart tells the story of a young child who receives a colorful wooden box for his birthday. He goes on a journey of self-discovery as he figures out what would be the perfect thing for his special box to hold. The tractor is too big! The giraffe is too tall! The little fish needs water! He soon discovers what to put in his box. This whimsical, universal story is about giving and receiving. It's a story about magic! It's a story about love! For more information and dealer info visit www.maryreinhartbooks.com In the poems of Without a Homeland Irma Kurtz explores her life as a dual citizen of Albania and Italy. She searches her past and sings celebrations of her parents who influenced her and imparted their wisdom. She writes of grief in eloquent passages and reminds the reader not to take human life for granted. Her poetry is both of place and being, exploring the inner continent of emotion and passion, as well as the beauty of nature.

For more info, email kurial@yahoo.com Leilani Keeps Hawaii Beautiful by Karen Nicksich is the story of a sweet and curious mermaid living with her family off the coast of Hawaii. She and her friends sing to the sailors, play with dolphins, and keep the ocean clean for others. For more information and dealer details visit www.pet-angelreader.com

The Legend Guinevere Book Three by Cheryl Carpinello tells the story of the capture of Cedryn and the littl'uns and fifteen-year-old Guinevere who sets out alone to save them. Explore the depths of friendship and loyalty in this exciting conclusion to Carpinello's Guinevere trilogy. For more information,visit www.cherylcarpinello.com Mindful Beauty: Holistic Habits to Feel and Look Your Best by Dr. Debbie Palmer reveals how Mindfulness is a simple change we can all make for better health―emotionally, physically, and spiritually.

New York based dermatologist Dr. Debbie Palmer unveils her secrets to helping her patients develop more mindfulness and, in the process, cultivate inner peace and outer radiance. This book is a practical, handson guide to looking and feeling more beautiful in the modern-day world. For more information and dealer details, visit www.drdebbiepalmer.com Voices of Diversity by Vanessa Caraveo is a collection of poetry that encapsulates the features of social interactions. Each poem tells a story of the struggles, pains, challenges, and victories we record in our daily lives in our quest for love, inclusion, and acceptance. This compilation seeks to help every young adult identify their voice and personality in a constantly evolving society. For more info, send e-mail to vanec2409@hotmail.com Guide to Becoming an Effective Manager: Thoughts for Consideration

by Richard A Pazasis is a very focused, succinct, and easy-to-read book for those wishing to develop and perfect leadership and management skills and for employees to understand what type of leadership they should expect to help them successfully meet the mission and goals of their employer while at the same time being fulfilled in their jobs. Includes a self-evaluation and development chart.

For more info, send an e-mail to rapauthorconsultant@charter.net In Inspired Wisdom Word Search: Yoga For the Brain by Cristina and Rick Smith you will boost your health and happiness through the power of positive play. Discover goodies galore to enjoy inside. Insightful inspiring stories. Secret messages. Brain training fun. Positive affirmations to help make your life better.

And Chicken soup for your brain and soul.

For more information and dealer details, visit www.CristinaSmith.com

20

Best E-Book Directory Listing Form Expose your E- Book to a Wide Variety of New Buyers Who Can Feature Your Book on Their Web Sites and Blogs For $35.00, You Can List Your E-Book For One Full Year In Our All New Best E-Book Directory Your Listing includes: Book Title, Category, Company, Address, E-Mail, Web Page Link, Phone, Price, And a 50 Word Description of Your Book The directory will be available as an E-Book itself ready for instant download to Thousands of Internet Bookselling Web Sites. It is designed for Dealers who want to promote your book for a cut of the profits and it is also available for Publishers who offer Affiliate Programs. The books will be listed by categories.

The Best E-Book Directory will be promoted through our online and offline editions of Book Dealers World, The Marketsmart Newsletter as well as through Press Releases and Articles and by our members and dealers.

Just Fill Out the Form Below and Send It To Us With Your Check or Credit Card Info for $35.00. You can Also Order This Listing Through Our Online Form At http://www.bookmarketingprofits.com/BestEbookDirectoryListing.html ___ My check to NABE is enclosed for $35.00. ____ Please charge my Visa, MC or Am Exp. Card Number ______________________________________Signature______________________________________ Exp. Date______________ Verification No _____________

Send this form to: NABE, E-Book Directory. PO Box 606, Cottage Grove, OR 97424 Book Title Company Address City, State, Zip E-Mail Web Site Phone Retail Price 50 Word Book Description

21

Winter 2020 Pinnacle Book Achievement Awards Best Book in the Category of AUTOBIOGRAPHY Goodbye Homeboy: How My Students Drove Me Crazy and Inspired a Movement Steve Mariotti www.stevemariotti.com

Best Book in the Category of BODY MIND SPIRIT Mindful Beauty: Holistic Habits to Feel and Look Your Best Dr. Debbie Palmer with Valarie Latona www.drdebbiepalmer.com

Best Book in the Category of BUSINESS Guide to Becoming An Effective Manager Richard A Pazasis rap-authorconsultant@charter.net

Best Books in the Category of CHILDREN'S ADVENTURE Shy Froggie: The Big Adventure Timothy and Gabriella Brower www.fastturtlepublishing.com The Story of the Sea Unicorn Geraldine Vincent https://chaline477.wixsite.com

Best Book in the Category of CHILDREN'S BILINGUAL Gracie (Spanish-English) A Bilingual Adventure in the Blue Ridge Mountains Kathryn Leslie Illustrated by Illustrated by Anita Morra www.auntkatiesplace.com

Best Book in the Category of CHILDREN'S EDUCATIONAL Sue: Welcome To the World of Tyrannosaurus Rex Ted Rechlin www.rextooth.com

Best Book in the Category of CHILDREN'S ENVIRONMENTAL

Best Book in the Category of CHILDREN’S INSPIRATIONAL

Leilani Keeps Hawaii Beautiful Karen Nicksich www.pet-angelreader.com

A Song of Love: How Jesus Breathes Life into Destiny Jan Chapman www.asongoflove.com

Best Book in the Category of CHILDREN'S FAIRY TALE Blaze The Dragon, Adventures of Ra-me, the Traveling Troubadour Book 2 Connie S Arnold www.conniesarnold.com

Best Book in the Category of CHILDREN'S FANTASY Mixter Twizzle’s Breakfast Regan WH Macaulay Illustrated by Wei Lu Mirror www.reganwhmacaulay.com

Best Book in the Category of CRIME FICTION 10-30 Michael Golvach www.EvolvedPub.com

Best Book in the Category of ECONOMICS Defeat of the Wicked Iniquitous: An Inspired Epic Thesis and Political-Economic Thriller William Curtis Woolf www.MiddleClassCapitalism.com

Best Book in the Category of EDUCATIONAL Best Books in the Category of CHILDREN’S INTEREST I Am Loved Nadine Turner Jordan tjordan681@aol.com Corky Tails: Tales of a Tailless Dog Named Sagebrush, Sagebrush and the Butterfly Creek Flood Joni Franks www.jonifranks.com Sebastian Meets Marvin the Monkey Janice Spina https://jemsbooks.com Moving Again!!! With Ryan and Henry Christy Wrenn www.christyjordanwrenn.wordpress.com

Best Book in the Category of CHILDREN’S PICTURE BOOK The Magical Love Box Mary Reinhart Illustrated by Shawn McCann www.maryreinhartbooks.com

The Attitude, Respect, Training and Safety Aspects of Trucking C.L. Mississippi Morgan chestercharlotte@bellsouth.net

Best Book in the Category of FICTION Billy June Norman norman.bj2@bigpond.com

Best Book in the Category of GAMES & PUZZLES Inspired Wisdom Word Search: Yoga For the Brain Cristina Smith www.cristinasmith.com

Best Book in the Category of HEALTH Cannabis For Seniors Beverly A Potter Ph.D. https://www.docpotter.com/CANSEN.html

Best Book in the Category of HISTORY Survival: A Story of Friendship Alice Weil Aliceweil@aol.com

22

Winter 2020 Pinnacle Book Achievement Awards Awards Best Books in the Category of HISTORICAL FICTION Tanya Marianne Malthouse www.mariannemalthouse.com.au When We Were Brave Karla M Jay www.karlajay.com

Best Book in the Category of HOLIDAY ADVENTURE The Legend of Dragonfly Pond: Book Four Alene Adele Roy www.author-aleneroy.com

Best Book in the Category of HORROR The Memory of Moths H.A. Caldwell helencardwell@btinternet.com Best Book in the Category of INSPIRATIONAL The Healing of the Masculine and the Feminine: How to Truly Change the World From the Inside, Out Amanda Dobra Hope www.itsasyoulikeit.com

Best Book in the Category of INSPIRATIONAL ROMANCE With The Wind Judy DuCharme www.judithducharme.com

Best Books in the Category of JUVENILE FICTION The Boondoogles on Boondoogle Hill: Rooty’s Dilemma K.L. Hagood Kawanna_hagood@yahoo.com Brother Bears’ Tragic Day Keri O’Shea www.austinmacauley.com

Best Books in the Category of LITERARY FICTION My Name is Saul Lin Wilder lin@linwilder.com Panicles Richard Robbins www.EvolvedPub.com

Best Book in the Category of MEMOIR How Much Big is the Sky: A Memoir of a Mother’s Love and Unfathomable Loss Sherry Chapman www.PedigreePublishing.com

Best Book in the Category of MOTIVATIONAL The Regenerative Life: Transform Any Organization, Our Society and Your Destiny Carol Sanford www.carolsanford.com

Best Book in the Category of NEW AGE He That Hath Ears Franklin Hook www.franklinhookbooks.com

Best Book in the Category of NOVEL Nephi’s Courage Rory McFarlan www.rorymcfarlan.com

Best Book in the Category of NOVELLA Nosferatu Miles Watson watsonmiles2@gmail.com

Best Book in the Category of PARANORMAL SUSPENSE Whispers of the Sidhe CL Roberts-Huh www.EvolvedPub.com

Best Books in the Category of POETRY Without a Homeland Irma Kurti http://gruppokimerik.com/Autori/in_ass enza_di_parole/ Fly Fishing in Times Square William Walsh wwalsh@mindspring.com

Best Book in the Category of POLITICAL America For Americans Lee Dobry lcd1828@verizon.net

Best Book in the Category of REFERENCE An Illustrative Dictionary of Semantics (ILLUDS) Mohammad Forouzani https://martinforoz.com

Best Book in the Category of RELATIONSHIPS Unintended Consequences: A Mother’s Memoir Kathleen Regan regank10@gmail.com

23

Winter 2020 Pinnacle Book Achievement Awards

Best Book in the Category of SPY THRILLER Detective One Scott Shinberg www.EvolvedPub.com

Best Book in the Category of RELIGION

Best Book in the Category of THRILLER

A God-Centered View of Salvation: A Theocentric Perspective of the Gospel Allen M Steely almsteely@gmail.com

Three Degrees and Gone J Stewart Willis www.jstewartwillis.com

Best Book in the Category of SELF HELP

Best Book in the Category of UNITED STATES HISTORY

Am I Burned Out At Work?

A Self-Care Solution Salar A Khan, MD, MBA www.doctorsalarkhan.com

The Growth and Collapse of One American Nation Donald J Fraser www.perspectivehistory.com

Best Book in the Category of SHORT STORIES

Best Books in the Category of WORLD HISTORY

Hello, Everyone Has a Story Sheila Kovach skinthewinds@gmail.com

The First Village Ian M Evans www.ianmevans.com

Best Books in the Category of SPIRITUAL

Pride and Punishment Vera Spiller verachuprova53@gmail.com

Imagine God Rick Pribell www.ImagineGodBooks.com Society of the L.A.M.B. Judy DuCharme www.judithducharme.com

Best Books in the Category of YOUNG ADULT

Immigration, Deportation & Salvation William Mitchell Elrod mitchelrod@yahoo.com

The Legend Guinevere: Book Three Cheryl Capinello www.silverquillpublishing.com

Best Book in the Category of SPIRITUAL E-BOOK Man, The Enemy of Himself Amobi Ugwaegbunam amaobiugwa@gmail.com

The Other Magic Derrick Smythe https:dericksmythe.com/

Best Books in the Category of YOUNG ADULT FANTASY Warden’s Reign Parris Sheets www.EvolvedPub.com The Secrets of Hawthorne House Donald Firesmith http://donaldfiresmith.com

Best Book in the Category of YOUNG ADULT INSPIRATIONAL Voices of Diversity Vanessa Caraveo vanec2409@hotmail.com

Best Book in the Category of YOUNG ADULT THRILLER Cass and Wat Cagey Magee www.EvolvedPub.com

Discover the Benefits Of Joining NABE Discounts on Our Services And Programs BDW Magazine Free E-Books Business Contacts 50% Off Ads and much more See Pages 16-17 For Details

24

the cover. You may like your work, but Failing to Write a The Top Five Mistakes Self-Published Authors Make your readers may think its crude and Second Book

by William Edwards

Overlooking the Importance of Editing Poorly edited books not only negatively impact the individual author, but they affect the efforts of the self-publishing community as a whole. In fiction, when readers stumble over misspellings and awkward grammar, it interrupts the experience and jolts them out of their suspended disbelief.

For non-fiction, a poorly edited book with numerous typos can cause the reader to question your credibility. It's almost impossible to edit your own work because of your familiarity with the subject matter. You need a qualified person who can find issues with story line, factual discrepancies, typos, grammar problems and other inconsistencies.

There are several levels of editing: Copyediting: Deals with typos and grammar errors Content editing: Identifies plot and character issues and other major problems Proofreading: A final read-through to polish the book and eliminate minor errors that have slipped through the process

Having an Amateurish Book Cover A book cover provides the sizzle that motivates readers to consider buying your book. While you may find a great image and want to fire up Photoshop, resist the temptation. Professional graphic designers have years of schooling and experience, and they understand how to blend the elements of color, font and image together to create a compelling cover. Authors typically like to have control over every aspect of their book's development, but this often leads to placing too many distracting objects all over

cringe worthy. Always budget at least In a 2012 blog post, author Kristine $500 for a professional cover design. Kathryn Rusch wrote, "Indie writers who promote their book instead of writing the next book are wasting their Don't Oversell or time. The more books you've written, the more books you'll sell. That's how Undersell Your Book it works. That's how it's always For some reason, self published au- worked." thors seem to slide to either extreme when it comes to book sales and mar- While the tangible benefits of book keting. Either they have an absolute promotion and marketing can be dephobia for promoting their book, or bated, no one can argue with the funthey self-promote to the point of an- damental precept that multiple titles noyance. Spamming with endless will help raise the sales of all your Twitter feeds, Facebook Posts, emails books. In essence, readers who finish and other social media outlets with an a good book almost always look at the endless barrage of "Buy My Book!" author's page to see what other offermessages will not help you develop a ings are available. loyal fan base. In fact, the exact opposite is most likely to happen. It's impor- The absolute best time to make a new tant to always consider how you sale is when a reader has just finished would feel if you were exposed to your one of your books. Authors often spend a great deal of time futilely own marketing tactics. promoting a single release while neConversely, publishing your book and glecting their next book. Your new then hiding in the den won't work ei- book should be started as soon as ther. Unfortunately, many authors "The End" is written on the last page of don't exhibit confidence in their work your current book. Ultimately, it's a and appear to be almost apologetic. game of numbers, which is why so Readers want you to believe in your- many authors focus on writing a seself. After all, if you don't think your ries. However, it is important to recogwork is worthy of their time, why nize the viability of your concept within a series. There are countless ideas should they? that worked well in a single edition but failed to capture the same intensity in future releases. In those cases, the Failing to Develop a strategy backfired, and the audience Book Marketing Campaign and sales actually declined.

The success of your book will be directly proportional to the degree it has been appropriately marketed to its target audience. Read the last statement as many times as it takes to settle in. Marketing efforts must be well-planned and proactive. No matter how well written your book may be, it won't sell if no one is aware of it. The book publishing process is similar to starting a new business. It requires a significant amount of time and effort.

In some cases it may require a financial investment. Marketing efforts should be focused on a targeted audience that was established prior to the release of your book.

Book Marketing and Promotion There are many websites that can help promote your book and develop a reader base. We recommend onlinebookclub.org thehiddenauthor.com goodreads.com The Hidden Author is dedicated to promoting books written by self-published authors. Authors list their books on the website and agree to review four books each year written by other self-published authors. Book sales and rankings improve on the major online retailers because of higher sales and more reviews. http://www.thehiddenauthor.com

25

Six Smart Book Marketing Tips to Reach Amazon Bestseller Status

By Pam Perry Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to sell - it has to have a digital component sold digitally and marketed digitally.

And if you have video, like our client Dr. Cindy Trimm had, you got a winner!

So, what does "smart" marketing look like?

Here are some book marketing tips: 1. Tying a book and book marketing to news event If your book can tie in current news events - you have built-in buzz (especially if you don't have a strong platform or brand). And it doesn't have to be a tragic event.

You can your book launch with a sports event or the Olympics, a hit movie and Black History Month. It doesn't matter - long as there are people talking about it and feasting on more information about the subject. If you have a book on health and wellness, tie into the conversation about Obamacare or the "Let's Move" campaign by Michelle Obama. Finding the right HOOK is key and timing is everything.

2. Creating intrigue and curiosity is critical If you can create curiosity around your book, then you'll create quite a bit of buzz before the book ever comes out. It's no different with movies. A good movie trailer will have buying a $20 for a movie (for two) in no time. No different with a GOOD book trailer. We specialize

in developing book trailers and cre- before it hits the streets. We ofative ideas that fit the authors brand. fered Dr. Trimm's list tons of bonuses for ordering early and an 3. Making use of technology to sell opportunity to interface with her your book directly on podcasts. Then, we staggered the distribution of the Yes, YouTube is a great tool for pre-sold books out over several selling a book. But notice that it's days so that they don't all hit at once. not about the book at all. It's the back story - the platform you've A block of book orders shipped as developed OVER TIME that has one counts as "one" book on the folks watching you video and open- Amazon best seller list. But, if you ing your emails and participating in stagger the orders, you'll be more your podcasts like crazy. likely to hit that enviable best seller list. You are teased into signing up 4. Creating joint ventures for more for the email so that you'll receive book sales the "insider report." This "WOOs" people and keeps them interested I don't know how many people you until the official launch. And she have on your email list but if you did! #1 Best Seller on several lists, could double your list and reach including Amazon and twice on the several thousand more - wouldn't BCN (Black Christian News) List. that be a coup? That's what we did for Dr. Cindy Trimm. We did an -------------------------------------------email and social media campaign Pam Perry is known as the "PR to her list and our partners and Guru", "Marketing Whiz" and "Soincreased her exposure to several cial Media Expert" by the national hundred thousand people! So a media such as Detroit Free Press, smart move would be to find just a Publisher's Weekly and Gospel Tofew joint venture partners for your day magazine. She was named book and you'll have people flock- more than once as one of the Top ing to your website.

50 Black Women Business Online

by BBWO. 5. Selling a book without selling a book Perry has arguably been one of the more high-powered and visible figWe are big fans of a "landing page" ures in public relations. Her career that sells people on not just the serves as a notable example of the book - but the movement. See, you potency that personally handled don't think you're buying a book - promotion has acquired in the you are part of an event. See an mass media. Perry's rise in the example of what we created for Dr. wrangling world of publicity began Laureen Wishom at when she worked in public relahttp://www.fitfinefabbooklaunch.drl tions and advertising. Learning the aureen.com. It worked! business from the inside out, Perry and eventually formed her own firm, 6. Building a list Ministry Marketing Solutions, Inc. in 2000 helping thousands of auWhen you go to the landing page, thors ever since. Head over to you're really adding your name and http://www.pamperrymentoring.com email address to the author's list. and watch the video on how she They'll then be able to send you helps people achieve their goals. additional teasers leading up to the book so that you're ready to buy

26

The Book Marketing Snowball continue to keep pushing it

By Terry Cordingley down the hill. If the author stops promoting their work, what hapI once spoke to an author pens? The snowball isn't going whose first book was just get- to get any larger, and neither ting ready to go to print, explain- will the book sales. ing how book signings work, why authors do them, the impor- Many authors want to begin at tance of niche marketing, how the top of the hill with the big distribution works, etc., building snowball, but they only have a a platform, etc. I spent a lot of big snowball if they have a time going through all the ins large platform from which to and outs of promoting a book, launch their book. Is the author confident I was imparting some famous? Are they well-known great knowledge. The author in their state, region or even paused a moment, and got across the country? Do they right to the point. have a large following in their life or profession? If not, then "Well, that's all well and good, they are starting with a small but how do we get my book into snowball.

Walmart? They would sell a million copies of my book!"

You may have heard of the book "The Girl With the Dragon Unfortunately, most new books Tattoo" by Stieg Larsson. It's a by new authors don't start their book that has been made into a lives on the shelves at Walmart. movie, and it's a bestseller. The Something else has to come book wasn't published until affirst, and that something is cus- ter the author had died, and it tomer demand. I explained that was released in Sweden, Larsmarketing a book is like rolling son's home country. Nobody a snowball down a hill. When it outside of Sweden had heard first starts rolling, it is a small of Larsson prior to his book snowball. As it continues to roll being published, but it won an down the hill, it gradually gets award and was well-received in larger and larger. By the time it his home country. A publisher reaches the bottom of the hill, it in Great Britain took a chance is significantly bigger than it on the book and translated it was when it started. into English, renaming it from the original title, "Men Who When a new, unknown author Hate Women" to "The Girl With first becomes published, their the Dragon Tattoo." The book book is the small snowball. It didn't sell. may go unnoticed at first, but with persistent promotion it will The British publisher resorted to continue to grow. It may not giving away copies; leaving grow as fast as the author them in public places like bus wants it to, but in order to keep stops where people would find the sales and exposure going, and read them. Like a snowball, the author and publisher must word of mouth grew until book

sales picked up and "The Girl With the Dragon Tattoo" became a success. Eight years after it was published, the book is now a Hollywood movie.

That is an extreme example of a small snowball rolling down the hill and becoming something very big. Not every author will have this kind of success, but the journey will almost always begin with a small snowball. If you keep pushing it, it will become something bigger.

You just have to keep pushing.

You don't have to resort to leaving your book in bus stops to gain traction with your book.

-------------------------------------If you need help building a platform and promoting your book to your niche audience, contact me for a free consultation http://covertocovermarketing.c om/contact/

27

Authors: The Reality of Why Here's a simple checklist, specific My Formula for Success to blogging, when used each day, You're Not Selling Books

By Kathleen Gage Some of my best blog ideas are a direct result from something I read on Facebook. Today is no exception.

will produce results.

On a personal level, I take time each day to meditate. This comes Create shareable content with your before anything else I do. The reamarket (community) in mind son being is to get my head and Develop a catchy title heart right with what the day will Add images relevant to the content hold.

Include keywords in the post to optimize searchability I also focus on my physical wellAdd a call to action (CTA) being. Whether it be gym time or Utilize social share buttons running a few miles, I do something Share on social media to get my energy up.

An author complained that they are not selling any books. Yet, when I looked at their activity on Facebook, it's apparent they spend a lot of time playing around and doing things that likely takes a lot of time If your preference is YouTube, you For my business success... I focus on how to serve my market AND away from marketing their book(s). can use a similar list. how to get seen.

Create a short video that is of interThis is not a judgement on how they One thing I've been fine tuning is choose to spend their time, but est to your market (community) facts are facts. We all have the Consider keywords and phrases my activity on YouTube. I've cleaned up my channel to have a same amount of time in a day. How people will search on Create a searchable title based on solid message for authors on how we use our time determines the what your market is interested in to market themselves. results we achieve. Plain and simAdd a call to action in the video and ple. description It's easy for all of us to get sideTo succeed at anything, you MUST Share the direct link to the video tracked playing around on social have laser focus on the result with your subscriber list and on media watching the cute videos, reading the latest tweets about you're trying to achieve. Without it, social media Post videos on a regular basis whatever we get distracted by and you spin your wheels and waste basically diddling the day away. precious time on activities that Consistency Pays Off...

Big Time don't move you closer to what you To get the result of what you want say you want.

What are you doing today, and ev- in your business, regardless of ery day, to build your online pres- what type of business you have, Authors MUST Market ence? What are you doing to reach focus is essential.

No matter how you slice it, as an your market? What are you doing What do you do to stay the course author, it's your responsibility to do to get your message out? and gain visibility for your products, what you can to market your books.

And marketing takes time, effort Your outcomes won't happen by services and you? chance. They happen by design.

--------------------------------------------and focus.

Kathleen Gage works with successWhat are you doing to design your ful entrepreneurs who are ready to Marketing doesn't have to take success? quit playing small in order that they hours out of your day. With as little can get their signature message as 30 minutes a day, you can proList one action you take that helps out in a BIG way through speaking, duce amazing results. you achieve success. Consistent writing, information products and a action is not only on a professional targeted online presence. Thinking Checklist level. What you do personally con- of writing a book? Want to Hit #1 on One of the best tools for highly tributes to your professional well- Amazon. Get my complimentary report on three must do's to accomproductive marketing is a checklist. being. plish this goal in no time at all: A list designed to keep you on track http://www.oneonamazon.com with what needs to be done.

28

How To Use Marketing Channels To Drive Book Sales

By Joseph C Kunz

Understanding how online and offline marketing channels can work together is essential for your book's financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your book build a continuous stream of income.

These channels include online bookstores, brick-and-mortar book stores, book distributors, wholesalers, and so on. These are typically called indirect sales channels. But if you are selling your book directly from your home or office, you are also part of the sales channel. This would be called a direct sales channel.

There are two major ways to look at the different categories of marketing channels available to book marketers. These are 1. online marketing channels, and 2. offline Here is a short discussion and marketing channels. explanation about book marketing channels, and how they can help 1. Online Marketing Channels you become a more successful author: 1.a. The Online Marketing Channels You Control What Is A "Marketing Channel"?

What online methods, or outlets, Here is the quick explanation: A are you going to use to talk to your marketing channel simply refers to audience? And show them you the places where you can interact have something to say? This could, with your audience. Each of these and should, involve your blog, artiplaces, or channels, allows you to cle marketing, guest posting, podshow your audience that you have casting, making videos, using a love for, and expertise in, your Facebook, Twitter, LinkedIn, etc. particular micro-niche. These All of these channels would bechannels also give you and your come part of your social media audience a direct way to listen to marketing efforts, also known as each other, and share information. your author platform.

This listening and sharing process is how meaningful, long-lasting, 1.b. The Online Marketing Chanand profitable relationships are nels You Don't Control built between you and your audience.

Other online marketing channels include those that you don't have How Is A "Marketing Channel" direct control over. Such as blogs Different From A "Sales Chan- and websites that share or repost nel"? your blog posts. This also includes reviews of your book that are writHere is the quick explanation: A ten and posted on other blogs. Or sales channel simply refers to the other bloggers that quote you or way your books are brought to, your book in their own blog posts. and sold to, the book buyers, or Or they share your infographics, or the end consumers. slideshare decks, or videos, etc.

2. Offline Marketing Channels Offline channels can also directly affect your online marketing and sales. This includes all of your marketing efforts that are not done online. Some of the more obvious examples are using direct mail postcards and newsletters to keep your customers informed about new information that you believe they would benefit from. Another is sending your clients and customers reminder notices, or birthday cards, for example. And also calling them on the telephone, or texting them a message.

For example, if you are an accountant, you can ask your clients to share one of your online articles with their online audience. Or send your past clients a reminder notice about the upcoming tax season deadlines. If you are a chef at a gourmet food market, for example, you can chat with your customers face-to-face about food; give cooking lessons in your kitchen; give out free recipes, etc.

There are an endless number of offline ways to market to your audience. It doesn't matter what profession you are in. It just takes some creative thinking, and a desire to share information, to find new and fun ways to build and connect with your audience.

You should now realize that utilizing online and offline channels together can create an extremely powerful and profitable way to market your books. By combining each, you will be creating a marketing program that will build strength and momentum that will continue to help you consistently sell books over the long-term.

29

Strictly Classified 90 cents a word for a single Insertion. Min 20 Words: $18.00 Name & Address count as 3 words

One Year Ad Special Advertise in 3 Issues of BDW and get the fourth issue FREE. One complete year of advertising in BDW for only $54.00 for a 20-word ad. Plus the same ad Free on our website at Marketsmart Online for a full year.

The Badass Girl's Guide: Uncommon Strategies to Outwit Predators by CJ Scarlet teaches readers how to how to out-think, out-talk and out-fight criminal predators. Visit http://www.cjscarlet.com/ Award winning, inspirational children's fish "tail" seeking reviews for Amazon/Goodreads etc. Complimentary copy mailed to reviewer in exchange for online review. Please email: info@irishbethmaddock.com Magical Keys to Self-Mastery. Learn how to access "the still, small voice within" through meditation; use and trust your intuition; be 'true to yourself'; and create a life filled with Joy, Success and Love. Visit on the web at www.magicalkeystoselfmastery.com/booksellers.htm

BOOKS Riveting, funny, honest - Around Seattle in 80 Dates is captivating from the start. Renata is enchanting and raw and not afraid of sharing her experiences. For more information, visit www.renatalubinsky.com A meth crazed stalker, a pregnancy, an elder with dementia, and revenge from the past descend on this loving family- We Won’t Forget You Mr.McGillicuddy by Ira White. E-Mail irawhite@hotmail.com 3 Women, 4 Towns, 5 Bodies by Townsend Walker “If you like your plots hard-boiled, your romances illicit, and your beautiful dames worldly, look no farther than this fast-paced collection, a modern take on noir.” Visit www.townsendwalker.com Family Changes: Explaining Divorce to Children helps adults explore feelings and questions about divorce with children in a safe and connected way. For more info, visit http://www.aspiringfamilies.com “International award winner, When We Were Brave, proves we were all connected during the tragedy of WWII. Available on Amazon, Ingram Press, B & N. Ra-me, singer of songs, travels to dangerous Dragon Village where he's invited to play a birthday gig for a 12-year-old dragon. Will he make it home safely? For more info, visit www.conniearnold.com Ten driven short stories followed by their idea explanations for each of them and a step-bystep guide on how to explore ideas into short stories. http://www.abbottsbooks.com/ The Healing of the Masculine and FeminineHow to Truly Change the World From the Inside, Out. We begin the journey to regain the “other half” of ourselves and our world by discovering that it lies inside each and every one of us. For more info,send e-mail to amanda@itsasyoulikeit.com

"William's Wondering Week" is a funny story about a boy who imagines his mom having all sorts of fun while he is hard at work at school.

For more information, send an e-mail to williamswonderingweek@gmail.com Ingrained issues preventing your acceptance of your LGBT child? When Your Child Is Gay: What You Need To Know by Davidson and Tobkes can help. For more information send e-mail to wcdwrite@aol.com

Portals in Time: The Quest for Un-Old-Age. Pinnacle Award Winner! Inspirational, TimeTravel, Fantasy novel takes you on a "wild ride" filled with wisdom and humor, challenging your mind and uplifting your heart. www.PortalsinTimebook.com Tossed from her father's yacht in the Bermuda triangle, transported through time to Henry VIII's court, Bridge finds herself trapped in an endless circle of time. For more info visit http://www.debrashiveleywelch.com/ In André’s Reboot, consciously aware robot André humorously analyzes his experiences to understand the faults of human personality and strives to save humans from themselves. More info available at andretherobot.com The Girl Who Could Read Hearts by Sherry Maysonave is “Insightful, Riveting, Spiritual.”

“A wonderful, uplifting read.” “Intriguing, suspenseful story.” Brims with inspiration and daring while exploring intuition, angels, the afterlife & social issues. For more info, visit http://www.thegirlwhocouldreadhearts.com/

The robots are not coming; they are already here. Ramping up their potential as we are dumbing down. Get ‘Rebooting Humanity’ today. Prepare your defense!

People buy people and they buy best from people that treat them like they matter.” This simple, cheerful proclamation is the heart and soul of Diane’s new book, “Just Treat Me Like I Matter: The Heart of Sales.” For more info, visit www.heartofsales.com

Even though we are the ones being saved because God is preeminent our salvation is really for His' sake-not ours. For more information https://sites.google.com/view/agodcenteredviewofsalvation

Medicinal Herbs For Life. Along with color photos, it describes 98 herbs, plants and weeds - how to grow them, their medicinal properties and how to use them. More info at www.MedicinalHerbsForLife.com

A how-to book for business leaders that provides: guidelines and tools to reduce time and costs while making your organization viable, sustainable, valued and exceptional. Please feel free to contact me by e-mail if you have any questions. Sandra DeLapp Send to: porterbookpromotions@gmail.com

Survival: A Story of Friendship tells the tale of how true and loyal friends can transcend all distances, differences, and the horrendous effects caused by war and divisions. For more info, send e-mail to aliceweil@aol.com

Buck Jones new book, “Wait For the Thunder,” covers the period from 1949 to 2012, capturing the essence of western lifestyle through true situations and events his characters encounter.

For more info e-mail buckjones@waitforthethunder.com The rearview mirror reflects the tailgater, her face, her deeds—her tailgating goes deeper than the irresistible impulse for her tailgating says—only I matter. Why Do Women Tailgate: Lives of Tailgaters' Irresistible Impulse Author: Ronald L. Conkle.

Faith in Crisis - How God Shows Up When You Need Him Most, Jim/Shirley Carroll, on Amazon, a family's trials during the Iraqi invasion of Kuwait.

Runaway best seller Lucifer's Son, Book 1 of the Temptation Chronicles is now available in English at Amazon.com, Barnes and Noble.com and book stores everywhere.

Business Opportunities Need cash flow while waiting for your book to hit big? We can help you! Visit today http://www.colleenhkennedy.com 118 Home Business Opportunities. Free Report. Send $2 S&H to: Unique Business Publishing, PO Box 131015, Ann Arbor, MI 48113-01015.

FREE REPORT! Make $250,000 in weeks as seen on Oprah and 20/20. Send SASE & $3.00 cash for S&H. BJM Code #3, PO Box 681943, Prattville, AL 36068.

30

Reach The Hottest Prospects in the Fall 2020 Issue of BOOK DEALERS WORLD And Save 50% on Any Ad That You Run! Plus a Free Bonus Classified Ad in Marketsmart Online

Book Dealers World is read by Mail Order Dealers, Publishers, Bookstores, Libraries, Catalog Firms, Consultants, Teachers, Gift Shops, Speakers, Book and Cassette Buyers, Internet Book Buyers,and Business Opportunity Seekers. BDW is the official publication of the National Association of Book Entrepreneurs, an international book marketing organization. Features the latest marketing ideas, publisher profiles, advertising tips, prime contacts and promotional strategies. It is published in May, Sept. and January. 5000 copies are viewed online monthly.

Display Advertising Rates ( 2 1/4” Column Width) Regular One Inch Ad $30.00 Two Inch Ad $50.00 Three Inch Ad $66.00 Four Inch Ad $80.00 Five Inch Ad $100.00 ¼ Page Ad $150.00 Half Page Ad $250.00 Full Page Ad $500.00

FREE TYPESETTING SPECIAL $15.00 $25.00 $33.00 $40.00 $50.00 $75.00 $125.00 $250.00

For All Display Ads up to Five Inches. Please limit copy to 30-35 words per inch.

Low Cost Typesetting Available on larger size ads. Send us your copy and we will give you a free quote.

Extra Bonus: Free 25-Word Classified Ad in Marketsmart Online For Three Months with any Display Ad in BDW. Just send us your classified ad copy with your display ad.

Find Marketsmart Online at http://www.bookmarketingprofits.com/MSClassifieds.html

Next BDW Closing Date: August 20th 2020 Send Your Ad in PDF Format by e-mail to nabe@bookmarketingprofits.com. We’ll send you a Pay Pal invoice for the ad amount. Or mail your ad and payment to us using credit card or check.

Name___________________________________________________________ Company________________________________________________________ Address__________________________________________________________ City____________________________State______________Zip____________ Phone_____________________E-Mail:________________________________ Visa/MC Number_________________________________________________ Exp. Date____________Signature___________________________________ Card Verification Number__________(Last 3 digits on back of card)

Mail To: Book Dealers Word, Advertising Dept. PO Box 606, Cottage Grove, OR 97424

31

Special Publishers Preview Ad in Book Dealers World Plus Hot Books To Promote Feature on Our Website Only $125.00 for NABE Members See Page 7 for Complete Details

Pinnacle Book Achievement Award Winners NABE BookMarketingProfits.com PO Box 606 Cottage Grove, OR 97424