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Surveillance Market Witnessing Immense Growth FORTNIGHTLY MAGAZINE FEBRUARY 15-28 VOLUME 17 ISSUE 03 / 2016 NO. OF PAGES - 32

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Contents

15 February 2016

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Surveillance Market Witnessing Immense Growth

16 8...

NSS News

28... Special Focus ”SanDisk SSDs provide a faster computing experience with uncompromising reliability and endurance”

15... Hot Product 16... Special Story

Rajesh Gupta

Country Manager & Director, India & SAARC

Surveillance Market Witnessing Immense Growth

23... Hot & Happening 24... Report Consumer lash storage industry has been undergoing huge losses due to increasing counterfeit goods

26... Solution of Fortnight Edimax Introduces APC500 Business Class Wireless AP Controller

30... Product Review COMPACT STORAGE SOLUTION • Kingston KC400 SSD • Transcend 2.5” Portable HDD • SanDisk SSD 240 GB

EDITOR

: SWAPAN ROY

CHIEF EDITOR

: MANOJ JHA

ASSOCIATE EDITOR (TECH) : JAYANTA GHOSH ASST. EDITOR

: E. J. JAWAHARDATHAM

ART DIRECTOR

: ANIT KUMAR

FINANCE & ACCT.

: SANDIP SARKAR

MARKETING MANAGER

: TRIDIP DEY

MARKETING

: SUJIT GOSWAMI

CIRCULATION MANAGER

: BISWAS

PRODUCTION ASST.

: ASHISH GHOSH

PRATAP

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SYSTEM MANAGER

: AJAY BISWAS

CIRCULATION ASST.

: ASHOK KUMAR PAUL

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Editor’sDesk

15 February 2016

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Video surveillance shifting to Network video surveillance he migration from analog to network surveillance cameras has changed the way many security systems are conceived, built and managed. With the deployment of cameras onto IT networks, the scalability and capabilities of video surveillance systems have increased dramatically. The beneits of network video surveillance are not new concepts; they have driven the transition to network equipment from the beginning. Now the video surveillance market has inally reached the point where more revenues come from network than analog equipment.

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Increasing numbers of traditional IT vendors are taking note of the opportunities in video surveillance. The global video surveillance equipment and storage market is forecast to be worth over $28 billion by 2018. IHS forecasts that by 2017, each day that video surveillance cameras are installed globally will produce 859 petabytes of data. These are big igures. IT vendors have taken note of the opportunity to help capture, manage and store this data.

The use of virtualization is a key advantage of network infrastructure, particularly in an edge-to-core system. Virtualized applications generally mean that less hardware is required to perform multiple roles. Hybrid cloud systems also bring seamless integration of edge and cloud process and storage.

Swapan Roy royncn@gmail.com

Seagate Unveils 10TB Helium Enterprise Drive eagate Technology plc launched its ďŹ rst 10TB enterprise

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capacity hard disk drive (HDD), merging high capacity

with the industry’s lowest power and weight available in a 10TB drive, to meet the growing storage requirements for private and public cloud-based data centers. The Seagate Enterprise 3.5 Capacity HDD has been selected by enterprise market leaders globally for its ability to address storage demands unlike any other technology in the industry.

www.seagate.com

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NSSNews

15 February 2016

Adwind: Malware-as-aService Platform Hit more than 400,000 Users and Organizations

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aspersky Lab’s Global Research and Analysis Team has published extensive research on the AdwindRemote Access Tool (RAT), a cross-platform, multifunctional malware program also known as AlienSpy, Frutas, Unrecom, Sockrat, JSocket andjRat, and which is distributed through a single malwareas-a-service platform. According to the results of the investigation, conducted between 2013 and 2016, diferent versions of the Adwind malware have been used in attacks against at least443,000 private users, commercial and non-commercial organizations around the world. The platform and the malware are still active. At the end of 2015, Kaspersky Lab researchers became aware of an unusual malware program that had been discovered during an attempted targeted attack against a bank in Singapore.

VMware Introduces vRealize Suite 7

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Mware, Inc. announced advancements to its cloud management platform with the introduction of VMware vRealize Suite 7 featuring new releases of VMware vRealize Operations™ and VMware vRealize Log Insight along with VMware vRealize Automation 7 and VMware vRealize Business for Cloud 7. The suite’s new product updates together with pricing and packaging enhancements are designed to help customers readily address the most common use cases VMware has identiied in customers’ journey to the cloud.Digitization is disrupting every industry and causing massive changes to traditional businesses and operating models.

Organizations are responding by innovating with new online and connected customer experiences by leveraging big data, cloud computing and mobility.

Oracle Expands Commitment in India

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racle CEO Safra Catz met with Prime Minister of India Shri Narendra Modi and announced three major investments that support the country’s global digital leadership. Catz unveiled a massive, state-ofthe-art campus centered in Bengaluru, 9 incubation centers throughout India, and an initiative to train more than half a million students each year to develop computer science skills. “Oracle has been in India for over 25 years and during that time we’ve grown our investments tremendously,” said Catz. “In fact, India now represents our second largest employee base outside of the United States, with nearly 40,000 current employees and an additional 2,000 current job openings. We are investing over $400 million USD in Bengaluru, opening 9 incubation centers, and training half a million students each year during this expansion phase to support India’s tremendous growth.

We ‘Make in India’ for the rest of the world.”

“I’m particularly excited about the incubation centers which will house substantial software and technology capabilities, tools, and training to help launch new technology startups built utilizing Java and the Oracle platform,” said Catz. “Increasing diversity and creating opportunities for women in technology starts with investing in STEM and computer science education for girls,” said Catz.

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Dell Raises the Bar for Open Networking with New Disaggregated Software

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ell extended its reach in Open Networking with the announcement of Operating System 10 (OS10) from Dell Networking.

This next-generation networking software is designed to introduce new levels of software lexibility and programmability in large-scale data center environments. The OS10 software environment advances the functionality of modern data centers by disaggregating network software, so customers have more choice in how software is used throughout IT operations.

ESS Predicts Advanced Security Trends for 2016

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SS Distribution announced the latest trends for 2016 revealed by ESET’s Research Laboratories. With the on-going advances in technology and the rapid growth in the number of connected devices to the internet, more and more people are at risk of experiencing or being targeted by a cyber-attack. This will apply to all types of businesses, industries and sectors. Consequently, security is no longer a concern for a small number of people - increasingly it is something that which every smart user have to think about. Zakir Rangwala, Country Head at ESS Distribution,

iRevo announces support for Netlix on its Smart Device Range

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Revo Multimedia released a major software upgrade for its Smart devices with feature enhancements and integral support for Netlix.

Announcing the new update Dhimant Bhayani, Founder & CEO of iRevo, said, “We released a new updates for iRevo Smart TV box and iRevo Smart PC. With this Over the Air Update release, iRevo users will be able to install the update on a single click. This update release gives users access to several major enhancements and access to additional content. Major takeaway from this update is the support Netlix and Live News channel on Home screen of iRevo Smart TV Box”.

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NSSNews

15 February 2016

Fujitsu Showcases IoT solutions as a Business Growth Enabler

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t Mobile World Congress 2016, Fujitsu will showcase its Internet of Things (IoT) technologies as a business-growth enabler for digitallybalanced enterprises. Under the theme Human Centric Innovation in Action, the company will demonstrate how its ground-breaking IoT solutions play an essential role in the digital transformation of business processes across a wide range of industries.

Fujitsu deines digital transformation as bridging the digital disconnect through the seamless integration of new front-end experiences with processes and information at the core operational level. The company believes that digital transformation is fundamental to business growth of every organization, however achieving it requires enterprises to be digitallyenabled from end to end. Mobility plays a central role to achieve this – from workplace solutions, wearable technologies and sensors, to cloud

computing. That’s why technology needs to be where the people are – not the other way round – to support and empower people, naturally and unobtrusively.

ITeam Group launches MoStash

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eam Group Inc. announced the launch of MoStash——The world’s irst lash drive for iPhone that can also transform into a mobile viewing stand.

Team MoStash is using Lightning/USB 3.0 dual connector and has the world’s irst patented smart stand as cover structure.

MoStash is able to transform into a phone stand through interlocking its smart cover. It is an external storage device for iPhone/ iPad, and it can improve user’s multimedia entertainment experience as well. With careful and thoughtful design, it’s not only a lash drive, but also a must-have mobile accessory that helps users to enjoy multimedia entertainment.

Netlix malware and phishing campaigns help build emerging black market etlix’s popularity has sharply grown since its creation in 1997. The company recently launched its streaming service globally. It is now available in more than 190 regions around the world. This success has attracted the attention of attackers. We have observed malware and phishing campaigns targeting Netlix users’ information.

The details are then added to a growing black market that claims to provide cheaper access to the service. One malware campaign involves malicious iles posing as Netlix software on compromised computers’ desktops. The iles are downloaders that, once executed, open the Netlix home page as a decoy and secretly download Infostealer.Banload.

Banload steals banking information from the afected computer. The Trojan has primarily been used in Brazil. The Netlix-disguised iles aren’t dropped through drive-by downloads. Instead, the iles are most likely downloaded by users who may have been tricked by fake advertisements or ofers of free or cheaper access to Netlix. side from delivering malware, attackers may target Netlix users by attempting to steal their login credentials through phishing campaigns. Netlix subscriptions allow between one and four users on the same account. This means that an attacker could piggyback on a user’s subscription without their knowledge.

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Fujitsu helps SMEs Thrive despite Unpredictable Data Growth ujitsu doubles afordable storage capacity for small and mediumsized enterprises (SMEs) – protecting investments simply by avoiding the need to invest in bigger systems – with enhancements to the FUJITSU Storage ETERNUS DX60 S3, the smallest member of the ETERNUS DX family. Sold principally via Fujitsu’s SELECT partners2 that provide dedicated customer support, the business-centric system is easy to install, conigure, operate and maintain, removing the perennial headache of managing and storing increasing volumes of data at an afordable cost.

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DIGISOL launches 24 Port Gigabit Ethernet Unmanaged Switch

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IGISOL has introduced its Unmanaged Ethernet rack mountable switch designed to enhance network performance.

The DG-GS1024E comes with 24x10/100/1000Mbps ports, ofering solutions for accelerating bandwidth needs of small Ethernet work groups. The switch uses store and forward packet switching technology which ofers reliable data transfer.

This switch is ideal for network connectivity for the SOHO/SME environment. It is a best choice for enhancing your network with higher performance and eiciency.

EMC Announces New Innovation in SDN with ECS2.2

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MC Corporation announced the newest version of ECS (EMC Elastic Cloud Storage), v2.2 essential for organizations trying to keep up with the blazing pace of digital transformation.

Built from the ground up, ECS 2.2 can provide organizations a global scale with up-to-exabyte capacity with compelling economics and can handle the massive burden generated by object data from mobile devices, social media and the Internet of Things (IoT), that many traditional storage platforms aren’t designed to handle.

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IP-COM Appoints VP Senthil Kumar as Regional Sales Manager South India

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P-COM is pleased to announce the appointment of VP Senthil Kumar as its new Regional Sales Manager for South India.

Senthil will be responsible for managing Value Added Distributors from all the 5 states. He will also connect with SI’S and help them position our solution. Also he will focus on few selected end customers to ensure lead generation.

Pinaki Chatterjee,Director Sales India and SAARC at IP-COM said “ I welcome Senthil to IP-COM, delighted to get him back in team, he carries vast experience, carries strong relationship and most important he is person of integrity, I am sure he will help IP-COM to grow consistently in South Market” Commenting on his new role VP Senthil Kumar Regional Sales Manager South India said “I am delighted to join IP-COM and work with Pinaki again, for a sales there are two most important support that he expects from his management, one is price and second is a brand that can be ofered to the partners as an opportunity and not as an box and I get both of these in IP-COM, Soon you’ll see lots of SI related activities in South market, I assure strong support to our SI and look forward for a grand success together”

Avaya Appoints Maan Al-Shakarchi to Head Avaya Networking in Europe, Middle East and Africa, and Asia-Paciic

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vaya announced the appointment of Maan Al-Shakarchi as the Head of Networking in Europe, Middle East and Africa, and Asia-Paciic.

Al-Shakarchi began his career at Avaya in 2005 as part of the Nortel team and most recently led Avaya’s networking business for the Global Growth Markets Theatre, overseeing key networking implementations with customers such as Al Noor Hospital, Burj Khalifa and the Dubai Financial

Market.In his new role, Al-Shakarchi will be responsible for driving sales of Avaya’s next-generation networking solutions across the region with a focus on its state-of-the-art SDN Fx networking technology. As today’s businesses transition towards cloud and software-based models, AlShakarchi will be heavily involved in building momentum for one of the company’s most strategic and exciting areas for growth. He will report directly to Nidal Abou-Ltaif, president for Europe, Middle East & Africa, and Asia-Paciic.Al-Shakarchi has worked in the technology industry for more than 15 years and, over that time, has been part of sales engineering and services sales teams. He has worked in the Middle East since 2002 and is based in Dubai with his wife and three children. He has a Bachelor of Electrical Engineering from McGill University in Montreal, Canada.

D-Link bags Innovation Awards at CES 2016

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t the recently held Consumer Electronics Show (CES) in Las Vegas D-Link made some big product announcements. The 2 key showstoppers at D-Link suite were Uniied Home Wi-Fi Network Kit & mydlink Smart Alarm detector, and both the products were awarded with the International CES Innovations 2016 Design & Engineering Award Honouree. Commenting on the big win Tushar Sighat, Executive Director & CEO – D-Link (India) Ltd. said, “Since last 30 years D-Link has built a strong legacy that is driven by our Passion to Innovate. We continue to design solutions that ofer better connectivity, ease of use & most importantly equipped with nextgen technology. Our big wins at international platform like CES stand testimony to D-Link’s commitment towards technology & innovation.”

With Adaptive Roaming Technology (DKT-891), a router-extender kit is designed to address the need for full home wireless coverage while at the same time providing intelligent adaptive roaming technologies to dynamically connect devices to the best available Wi-Fi signal for optimal

bandwidth. As more wireless devices are being used throughout the home with high bandwidth applications, such as streaming HD video and online gaming on multiple devices simultaneously, users need a home network that can keep up with their demands. The Uniied Home Wi-Fi Network Kit uses intelligent adaptive roaming technology, meaning connected devices will automatically hop between the router and extender based on which connection will provide the best performance, allowing users to move throughout the home without having to conigure.

Array Networks Makes Virtual SSL VPN

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rray Networks Inc announced the immediate availability of its virtual SSL VPN Secure Access Gateway (vxAG) in Amazon Web Services Marketplace (AWS Marketplace), an online software store that streamlines the procurement process for customers looking to ind, buy, and immediately start using software and services that run on AWS.

Quantum Xcellis Scaleout Storage Earns Honors for Video Surveillance and Security

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uantum Corp announced it received the Innovative Security Products award for the new Xcellis high-performance scale-out tiered storage solution at the 2015 Top 10 Innovative Security Products Award Ceremony. The award recognizes companies advancing the state of the art in storage technologies designed to enhance security.

Sophos Delivers Easyto-Use Security Solutions

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ophos announced the availability of Sophos Mobile Control 6.0, which now includes Sophos Secure Email, a container solution that isolates and secures business data from personal information on devices. Sophos Mobile Control 6.0 also enhances data protection capabilities and allows IT managers to oversee devices used throughout their organization through a simple interface and intuitive worklows.

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NSSNews Veritas Advances Retention and Risk Mitigation with New Innovations that Improve Information Governance

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eritas Technologies announced new innovations to Enterprise Vault™ 12 and Data Insight 5.1 including advanced classiication, support for Box, and automated remediation worklows. Together they provide businesses with critical visibility into their unstructured data and empower informed decisions about what critical information to retain and what to delete for compliance, business value and discovery. This is more important than ever as the Veritas Data Genomics Index, also released today, reveals that 41% of data has not been modiied in a typical corporation and is three or more years old.“In today’s digital age, virtually every organization struggles with the challenges brought on by exponential data growth with the average business spending as much as $20.5 million annually on stale data,” said Greg Muscarella, Senior Vice President and General Manager of Veritas Information Intelligence. “To manage their data deluge, most seek to expand their existing infrastructure. However, a proactive information governance strategy can deliver signiicant bottom line results while reducing risk. Enterprise Vault™ 12 and Data Insight 5.1 deliver critical innovations that empower organizations to gain visibility into their data and make smart decisions.”Organizations

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15 February 2016 increasingly must keep some information and delete other information to meet governance and regulatory requirements or for business intelligence. Enterprise Vault 12 introduces a centralized, high-performance, highly lexible classiication framework that simpliies identifying meaningful or regulated information while deleting the non-essential. Using Veritas’ patent-pending technology or a compatible classiication engine, Enterprise Vault 12 automatically classiies ingested content including emails, iles, SharePoint, instant messaging, and social media.

Gemalto Launches IoT Solution

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emalto announces the launch of its LinqUs IoT Quality of Service (QoS) ofer, a comprehensive solution that enables mobile operators to monitor the cellular QoS of smart objects in real time. This ensures the most reliable connectivity, which is essential for any successful Internet of Things and M2M application. LinqUs IoT Quality of Service provides instant network status and analysis, and immediately highlights any issue by ensuring a rich array of data is readily available and accessible.

Gemalto’s LinqUs IoT Quality of Service is ideally suited to a wide range of use cases, including automotive, leet management, smart grid, alarm panels and connected PoS applications. Mobile operators can provide their device manufacturer and service provider clients with

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clear visibility of network and connectivity performances, facilitating Service Level Agreements and creating a highly efective means of diferentiation. nLinqUs IoT Quality of Service can be deployed on the operator’s premises, or in the cloud for fully outsourced management by Gemalto. Real time data is gathered via IoT QoS clients embedded in the device. All the information gathered

by LinqUs IoT QoS is available via tailored Advanced Analytics, Customer Service and Service Level Agreement measurement dashboards. These feature an at-a-glance overview of the connectivity status of an entire leet of devices, along with comprehensive reporting and map views.

Matrix to Conduct an Enterprise Solution Meet in Aurangabad

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atrix along with its partner Neutron Telecom Systems will be conducting a knowledge sharing session at Raviraj Hotel, Aurangabad on 12th February, 7pm onwards. The objective behind organizing this event is to showcase its well-engineered, enterprise grade telecom and security solutions. “This ESM will prove to be a great platform for Matrix, where we will take the opportunity to showcase our well-engineered, enterprise grade telecom and security solutions.

Matrix will demonstrate innovative features of the system and exhibit how it empowers modern business to communicate and collaborate seamlessly”, added Ronak Sharma, Product Marketing Manager.

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NSSNews Sophos named as a Leader since 2007

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ophos announced that Gartner, Inc., has once again positioned Sophos as a Leader in its 2016 Magic Quadrant report for Endpoint Protection Platforms1 (EPP) a position Sophos has held since 2007.In the report, Gartner identiies four primary stages in the security lifecycle: setting policy, prevention, detection and remediation, and evaluated EPP vendors based on whether the features their solutions ofer address these four stages. According to the report, “Most enterprise buyers are starting to look at EPP products that can address not only Windows, but a broad array of servers and clients.

We evaluated a vendor’s ability to protect and manage a wide array of endpoints (such as Mac, iOS and Android devices), and to integrate those into the management console.

Today, many large enterprise buyers are selecting a best-of-breed EMM [Enterprise Mobility Management]

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15 February 2016 capability; however, within the next two years, we expect the EPP market to subsume this function (which is already happening at the SMB end of the market).” In addition to being an EPP Leader, Sophos is also a Visionary in the June 2015 Gartner Magic Quadrant for Enterprise Mobility Management Suites.“Today’s threats demand advanced technology like Sophos Next-Gen Endpoint Protection, which prevents, detects, remediates and investigates as one solution,” said Dan Schiappa, senior vice president and general manager of Sophos Enduser Security Group. “Our researchers at Sophos Labs are seeing an increase in the sophistication of malware – polymorphism is becoming the norm and previously unknown malware is on the rise. These types of threats can only be detected by the integrated capabilities, such as exploit prevention, behavior analytics and pre-execution heuristics that we have built into our products. We believe Gartner’s continued placement of Sophos in the Leaders quadrant.”

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HDS Delivers NextGeneration HyperConverged Platform

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itachi Data Systems Corporation (HDS) unveiled the next generation Hitachi Hyper Scale-Out Platform (HSP), which now ofers native integration with the Pentaho Enterprise Platform to deliver a sophisticated, software-deined, hyper-converged platform for big data deployments.

CA Technologies Study Finds Rapid DevOps Implementation Across Asia Paciic and Japan

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A Technologies have implemented DevOps. In fact, 15 percent of these DevOps practitioners have already reached advanced levels of adoption. The study, titled “Assembling the DevOps Jigsaw,” found that advanced DevOps adopters were more likely to report that their digital initiatives contributed to competitiveness, customer retention and top- and bottom-line results.

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HotProduct

15 February 2016

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TP-LINK: Ceiling Mount Access Points

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P-LINK announced the availability of EAP Series of ceiling mount access points in India. These products are designed to meet the needs of Hospitality, Education, BFSIs sectors and to provide a lexible, cost-efective wireless solution. In oices, these access points can be installed on ceiling to provide high-speed network and uninterrupted coverage for employees. In areas where a ceiling installation may not be practical, such as retail hotspots or similar small facilities, the access points can be mounted simply and securely on walls for complete coverage with minimal installation cost. The EAP series’ ceiling lamp appearance and easy mounting design with chassis makes it easy to integrate seamlessly into any wall or ceiling surface to blend in with most interior decorations. EAP series APs support Power over Ethernet (PoE) to make deployment efortless and lexible. Further, TP-LINK’s free EAP Controller Software allows users to easily manage hundreds of TP-LINK EAPs in multiple sites with the controller in a single location. Gigabit Ethernet port ensures high-speed internet access and with Qualcomm Atheros 560MHz chipsets, EAP ensures incredible wireless coverage and reliability. The free controller software bundle allows administrators to easily manage up to hundred EAPs through a single IP like an Access Controller. Captive portal provides one convenient method of authentication for Wi-Fi guests.

D-Link 2U 500 x 400mm Enclosure: NWR-2U-5040-GR-U

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art of D-Link Structured Cabling solution ofering, D-Link 2U Wall Mount DVR enclosure is specially designed for CCTV Applications. NWR-2U-5040-GR-U enclosure from D-Link is fabricated with CRCA steel, is CNC programmed, while it is punched, bended, welded and powder coated January 2016 with highest quality standards. Further the security encryption prevents unauthorized users from connecting to your network. Also its welded frame is integrated with side walls and vented top cover comes with fan mounting provision. The rear side of the enclosure has wall mounting provision, and has front toughened tinted glass door with lock and key that provide both visibility and security.

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SpecialStory

Surveillance Market

Witnessing Immense Growth

The rising incidents of crime and the growing awareness about beneits of the electronic security devices among the people have primarily driven the electronic security market. Also, the security market growth has been fuelled by rising residential, commercial and industrial construction, increased activity by foreign and domestic companies and rapid expansion of distribution channels.

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ew technologies undoubtedly create a potential for both malicious as well as beneicial use for society. Surveillance technologies are a prime example, which having enabled improvements in law enforcement and security, at the same time creating unresolved implications for privacy and civil liberties. These technologies expose what Lawrence Lessig describes as ‘latent ambiguities’ in the law - ambiguities that require 16

us to assess the implications and efects of new technologies and how to govern them, and most importantly, to choose between conlicting values regarding the use of technologies, for example, increased security as against decreased privacy.

Unfortunately, in India, the ambiguity seems to have been resolved squarely in favour of surveillance under the existing regulatory regime, surveillance is either expressly

mandated or unregulated, and requires surveillance to be built into the architecture and design of public spaces like Internet and telephone networks or even public roads and parks. Most of these regulations or mechanisms are framed without democratic debate, through executive mechanisms and private contracts with technology providers, without and public accountability or transparency.

IP Video Surveillance and CCTV are

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Mr. Sudhindra Holla, Country Manager-India & SAARC, Axis Communications

“Axis’ channel strategy is critical to its success and through various programs and training courses. It supports its partners to ensure that end customers’ security installations are at the cuttingedge of what’s available in the market. Axis channel partners are like its extended team and working closely with them gives Axis valuable insight into the needs and opportunities in individual markets as well as in target end customer segments.”

quickly becoming the norm in public spaces. Emerging video surveillance tools allow for greater networking of cameras, greater ields of vision, cheaper access and come with a host of tools such as facial recognition and tracking as well as vehicle tracking.

The video surveillance market in India is expected to reach Rs 5718 cr (US$841 million) in 2016, with a CAGR of 32.49%. It is expected to top US$ 2.4 billion by 2020.

The Indian surveillance market is witnessing immense growth from sectors such as city surveillance, hospitality, airport security, BFSI, retail, BPO, manufacturing, college campuses, infrastructure companies and education. The government, in general, is the biggest segment in terms of volume demand. The private sector also shows vast potential. About 87% of surveillance needs are for commercial purpose, whereas 13% are for residential.

Scenario of Surveillance Market in India According to Yogesh B. Dutta, COO-CP PLUS, the Indian security market

has observed a steady rise in the demand for security solutions over the past few years in order to cope with the rising security concerns. And why not; in a country of 1.25 billion people, security can be a pressing concern. Nevertheless, this upsurge in demand for security solutions has led to constant technological

advancements, be it in the form of features, speciications or utility upgrades or revolutionary ones such as the introduction of network-based, IP-integrated video solutions.

“With government’s increased focus on 100 smart cities project, we see video surveillance gradually in iltering in most public places and cities and rising demand for safe city implementations; making government along with enterprise and infrastructure a few of our biggest focus areas. Video surveillance is garnering prominence and its much deserved importance due to the increasing safety issues faced by the country.

According to recent reports by IFSEC Global the India Video Surveillance market is expected to reach $952.94 million by 2016, with a CAGR of 32.49 percent from 2011-2016. As per a recent study by Research and Markets, as more and more governmental and non-governmental organizations are implementing surveillance products and solutions, relected an annual growth rate of more than 20 percent.

Moreover, with surveillance going beyond monitoring (heat mapping, smart analytics, thermal imagery, selective motion detection and identiication, among various others), we see it opening entirely new avenues in future across verticals,” explained, Sudhindra Holla, Country Manager, Axis Communications India & SAARC. “Indian Video Surveillance market is expected to reach Rs 5700 cr (US$ 952.94 million) by 2016. It is expected to reach $ 2.4 billion by 2020 which indicates a very good opportunity & potential in Indian market to grow,” said, Ajay Kumar Kedia, Director, Techcom Technologies Private Limited.

“Spurt in crime rates, terrorist activities, militant groups, insurgents, data thefts, remote monitoring,

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Mr. Yogesh B. Dutta, COO-CP PLUS

“We presently hold the largest market share in the country, and all our efforts will be towards maintaining this position through better, more value-adding products. While there will always be competition in the market, we believe that if we continue creating products and solutions that improve and enhance the lives of our customers, we will always be the preferred security and surveillance brand.”

growth of public infrastructure, increasing IT spending, government initiatives and increasing security spending are boosting the market for video surveillance systems in Indian market. Although compared to other developed countries the growth, penetration and utilization have been slow, India has the potential to become one among the leading countries in the surveillance industry by 2020,” said, Ashish Dhakan, MD & CEO, Pramahikvision (India) Pvt. Ltd. “The CCTV penetration level in India is lower than the global market but it’s picking up very fast. Based on various estimates, global CCTV market is still growing at double digit rates and Indian market is growing more than double the global growth rate. CCTV globally is an organized and technologically advances industry. Because of the past social and politically charged global atmosphere, Video Surveillance has gained prominence much before India realized. Technologically India is now at par with their global counterparts and now we could witness lot of global launches and see Indian market being used as testing ground for new

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products by many global MNCs. The government in India through its laws is making it mandatory to install CCTV camera in public & private enterprise and establishment,” concluded, Sanjeev Sehgal, Managing Director, Sparsh.

Roadblocks for Analog to Digital transition Currently there is a shift from analog to IP-based security across all market segments. Small and medium-sized businesses (SMBs) are particularly beneiting from the modular, costefective and easy-to-deploy solutions available. These cameras have an eicient networking and storage approach and provide a sophisticated security system for an afordable price.

“There are various roadblocks that we face; one of them being the lack of awareness of the beneits of an IP-based security system. Most SMBs have an issue trusting their vendors

because they feel that because cloud technologies are used and hence the data will be accessible to all, which can be a threat according to them. Secondly, they believe that because analog devices are cheaper compared to IPbased security systems, they are more cost-efective, which is completely misconstrued as IP-based security systems are more cost-efective as they are a onetime investment,” said, Holla of Axis Communications India & SAARC. “The Indian market is showing some resistance to embracing IP all out because of the entrenched mindset, lack of skill-set among channel partners, limited awareness, cost factor and bloated bureaucracy. In view of the above mentioned reasons, the transition from Analog to IP is taking place at a slower pace,” said, Dhakan of Pramahikvision (India) Pvt. Ltd. “The transition has been happening at a rapid rate now but more education and awareness is required for making it faster,” added, Sehgal of Sparsh.

“Analog-based surveillance systems account for majority of the share of approx 68% in the overall

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Mr. Ajay Kumar Kedia, Director, Techcom Technologies Private Limited

“Undoubtedly the competition is going to be tough and selling only the product will not be enough; rather providers who are ready with the right after-sales-service & solution will be the winners. So we are quite conident of overcoming the competition & remain in the market with our strong footprints across the country.”

market, yet IP-based surveillance systems are expected to grow in the coming years. However, keeping in view that India is a price-sensitive market seems a major roadblock to the transition although signiicant price decline is easing out the trend moving towards digital surveillance,” said, Kedia of Techcom.

“Digital or IP surveillance solutions have a host of beneits to ofer, including high levels of integration, superior image quality, lexibility and scalability as per user needs, and distributed intelligence for smart surveillance. The possibilities with IP surveillance are ininite. However, the Indian market, which is presently analogue-dominated, presents signiicant resistance towards digital surveillance despite the beneits that latter has to ofer. Price continues to be a major factor curbing the ‘Analogue to Digital’ transition. Even though the costs associated with digital surveillance mellow down over time, the initial costs are considerably higher than analogue solutions. The level of awareness about digital surveillance and its capabilities is

also signiicantly low in India; many of the authorized partners aren’t well informed themselves, rendering them unable to convey the advantage to the end users,” concluded, Dutta of CP-Plus.

Upcoming Technology Trends Closely integrated security solutions instead of standalone solutions in IP CCTV segment will be the major trends in the coming years.

Product-cum-Service will become more and more relevant and popular as compared to the product per se.

“End-users who want highdeinition video surveillance have previously been limited to one option: megapixel/high deinition network cameras. However, this is no longer the case as various HD CCTV solutions are now commercially available. The purpose of these solutions is to enable end-users to receive the beneits of high deinition video and not have

to install network infrastructure. Axis communications welcomes this shift and provides a complete range of solutions for a broad spectrum of industry segments and applications.

Whether one needs a few cameras or many cameras, Axis cameras and solutions are easy to install and easy to operate,” said, Holla of Axis Communications.

“IP-based surveillance and video analytics will emerge as a potent force in the surveillance business in India. They are touted as the future of surveillance systems. Integrated security solutions combined with business intelligence will be preferred rather than mere standalone security solutions. 3-D technology will play a key role. High deinition CCTV (HD CCTV) will hugely impact the surveillance market. Online interactive surveillance solutions will be predominant. Also cloud-based and mobile-operated technologies will become popular in the surveillance sphere,” listed Dhakan of Pramahikvision (India) Pvt. Ltd. “With technological advancements and changing customer needs, the analogue video surveillance has been

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Mr. Ashish Dhakan, MD & CEO, Pramahikvision (India) Pvt. Ltd

“The transition from Analog to IP is taking place at a slower pace. However, IP is gathering momentum and before this decade is out, it will gain its due importance and prominence in the Indian security market. IP surveillance in India has enhanced its range and reach into verticals such as government, SMBs and SOHOs.”

shifting to network video surveillance.

Apart from technology, there has been shift on the product side too from box to ixed-dome cameras & PTZ (pan-tilt-zoom) dome cameras.

In continuous pursuance of clarity, standard (medium) resolution are being replaced by high resolution cameras & standard dynamic range by wide dynamic range (WDR) cameras.

In the recording space, DVRs are being replaced by network video recorders and external storage. HD CCTV video surveillance equipment is the fastest growing segment in Analog space and the next big promising segment,” said, Sehgal of Sparsh.

“Product-wise IP-based Wireless surveillance will lead the market however integration & solution like cloud-based & mobile-operated security solutions will play a major role in the surveillance business,” said, Kedia of Techcom.

“Surveillance has evolved over the years to become ‘smart’ surveillance.

Solutions are now focused on making surveillance more meaningful and enabling. 4K resolution, Video in the Cloud, and Video Analytics are the

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upcoming trends in the surveillance business,” said, Dutta of CP-Plus.

“There is a growing demand for video surveillance in recent years and with more vendors including Axis is continuing to innovate and provide value-add solutions to the end users.

The market will be fragmented and there will be opportunities for the leading players in the Medium & Large Enterprises while the entry level brands will eye the Small & Home segments. Vendors with good brand, support, quality/reliability, innovation, lower TCO would be successful in the medium & enterprise segment,” concluded, Holla of Axis Communication.

Stif Competition Ahead “Indian CCTV market is still mainly unorganized with many companies selling spurious products. Customers need to be educated so that they can buy the right product and technology

for their security needs and get best return on their investment. In addition, government needs to set standards for security devices that can be sold and provide guidelines for the import of electronic security products in India,” said, Sehgal of Sparsh.

“Undoubtedly the competition is going to be tough and selling only the product will not be enough rather after sales service & solution provider will be the winners which we are ready for. So we are quite conident of overcoming the competition and remain in the market with our strong footprints across the country,” added, Kedia of Techcom.

“CP PLUS is the No. 1 security and surveillance brand in India. We presently hold the largest market share in the country, and all our eforts will be towards maintaining this position through better, more value-adding products. While there will always be competition in the market, we believe that if we continue creating products and solutions that improve and enhance the lives of our customers, we will always be the ‘preferred’ security and surveillance brand,” claimed,

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Mr. Sanjeev Sehgal, Managing Director, Sparsh

“With technological advancement and changing customer needs, the analog video surveillance has been shifting to network video surveillance.

Apart from technology, there has been shift on the product side too from box to ixed-dome cameras & PTZ (pan-tilt-zoom) dome cameras. In continuous pursuance of clarity, the standard (medium) resolution has been replaced by high resolution cameras and the standard dynamic range by wide dynamic range (WDR) cameras.”

Dutta of CP-Plus.

“There is a growing demand for video surveillance in recent years and with more vendors including Axis is continuing to innovate and provide value-add solutions to the end users.

The market will be fragmented and there will be opportunities for the leading players in the Medium & Large Enterprises while the entry level brands will eye the Small & Home segments. Vendors with good brand, support, quality/reliability, innovation, lower TCO would be successful in the Medium & Enterprise segment,” said, Holla of Axis Communication.

“Well, in any growing market, competition is bound to be there and India is no exception to this. Those who invest in R&D, innovation, quality and customer care will progress and prosper. Fortunately, Hikvision is customer focused. It invests signiicantly in R&D, innovation and quality. Hence, we are conident of weathering any competition because we are strong in those areas. In fact, competition brings out the best for every player,” concluded, Dhakan of Pramahikvision (India) Pvt. Ltd.

Opportunities for Channel Partners from Brands According to Kedia of Techcom, market has a great potential & is growing everyday which ultimately means we are growing and so our channel partners are set participate in the business growth foreseen.

“Sparsh is coming up with its new HDAVI Camera series that provides full 1080p resolution and a sharp, low noise image for industrial applications. The camera incorporates a newly-designed Sony 2.24 Megapixel CMOS Sensor and High Resolution Prime Lenses. The new sensor enables the HDAVI Camera to operate at a minimum of only 0.5Lux (color) or 0.1Lux (B/W), making it ideal for low light environments.

The 2 Megapixel delivers crisp 1080p video, all at an attractive price point.

These high performance features make it well suited for applications in manufacturing, scientiic research, medicine, aeronautics

and construction. In the IP camera technology, Sparsh is coming up with a new product series enabling smart features,” said, Sehgal of Sparsh.

“As we are present in almost every segment, we are providing plenty of opportunities to our channel partners across the country. We train our channel partners both online and oline and keep them well-versed on the products we launch from time to time.

Our channel partners are encouraged to tap the markets with innovative products. We educate them on how to develop, manage and optimize sales opportunities, while also inluencing and leading change initiatives and investments that drive channel revenue.

We have many incentive programs that motivate our channel partners to scale new heights. As we have security solutions in almost all segments, our channel partners have choice to select segments in which they are strong and perform well. These include opportunities in banking, housing, education, health, hospitality, insurance, oil & gas, retail, real-estate, sports, telecom, transport sectors in which we have innovative and state-of-the-artsecurity solutions,” added, Dhakan of

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SpecialStory Pramahikvision (India) Pvt. Ltd. “We have trainings and programs under four categories like the Channel Partner Program for resellers, system integrators and installers; the Application Development Partner (ADP) Program for software vendors; the Architecture and Engineering (A&E) Program for system architects & consultants and the Technology Partner Program for hardware vendors. Axis’ channel strategy is critical to its success and through various programs and training courses, it supports its partners to ensure that end customers’ security installations are at the cutting edge of what’s available in the market. Axis channel partners are like its extended team and working closely with them gives Axis valuable insights into the needs and opportunities in individual markets as well as in target end customer segments,” said, Holla of Axis Communications.

“Security and surveillance is set to be the fastest growing industry in the forthcoming years. As India’s largest security and surveillance brand, CP PLUS is committed to bring a host of opportunities for its channel partners. Hence, those who are going to be associated with us will surely set a foundation for future growth and success,” concluded, Dutta of CP-Plus.

Future Plans of Diferent Brands According to reports the market demand is going to rise from 2016 with various Government, Commercial, Safe City/Smart city projects, Transportation/ Metros being major consumers. The Network video market

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is estimated to grow at 22% CAGR over the next 5 years.

“Year 2016, marks the world’s irst network camera invented by Axis 20 years ago, and Axis has innovated and received multiple awards during its 20 years span in recognition of both its technology, quality products & comprehensive proven solution oferings. Axis will continue to innovate and provide the best-in-class solution

oferings for the small, mid-size to the large enterprise end users, and maintain its market leader position in network video,” claimed, Holla of Axis Communications.

“The demand for value-added, comprehensive security solutions is on the rise. Customers are looking for innovative products that ofer more than just surveillance. As such the market looks highly encouraging and enabling. However, being able to deliver value, quality service to customers will be pivotal in further strengthening our brand name, to which, we are committed in entirety,” said, Dutta of CP-Plus.

“Many other innovative products are yet to be added in our portfolio hence we see multifold growth in this market in the coming years,” said, Kedia of Techcom.

“Our future expansion will be both in HD and IP video surveillance categories as well as solutions. We have good range of products in the IP category including megapixel IP cameras up to 4MP and network video recorders supporting real-time recording up to 5MP and as adoption of IP is increasing, we aim to be a leader in this category,” claimed, Sehgal of Sparsh.

“Hikvision is already a major global player in the surveillance industry.

It is a well known brand in all the ive continents. The brand is set to signiicantly increase its market share in the next ive years by reaching out to new geographies and territories. We hope to lead in most of the verticals in various categories of security solutions. We will strive hard to see our brand as a symbol of safety and security worldwide and become the customers’ most preferred security solutions provider,” concluded, Dhakan of Pramahikvision (India) Pvt. Ltd.

At Last

India is a highly price-sensitive market where companies spend a lot of resources on both ‘pull strategies’ to woo the consumers and ‘push strategies’ mainly aimed at retailers.

With the mushrooming of many national and regional retail chains, opportunities are aplenty to sell security products and services directly to the end-consumer without involving intermediaries.

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Hot&Happening

Konica Minolta launches state-of-the-art cloud-based education ERP Educo ERP

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onica Minolta, renowned for its world-leading technology, for integrating and expanding imaging needs from input to output, an unbending awareness to the basics of manufacturing and high compatibility with the latest cloud computing infrastructure, complemented by the best-in-class customer-oriented services and support, promises to empower education by launching educo ERP. Educo ERP is a userfriendly ERP solution platform, designed speciically to be used conveniently in schools, colleges, institutes, universities and training centres. Educo ERP provides access to information anywhere anytime on any device to administrators, teachers, students and parents. Educo ERP supports multiple languages for its user-friendly interface that can be used by anyone easily. In the progressive ield of Education, educo

ERP promises to bring a refreshing change and set high standards to empower the educational institutions in becoming a speedy, user-friendly hub for delivering humane education eiciently. Educo ERP is afordable to cater to the requirements of any institution of any size any structure be it Schools, Colleges, Universities, Online, Schools, Group of Institutions Preschools and government institutions.Yuji Nakata, MD of Konica Minolta India says, “Konica Minolta is in the process of transforming itself from a manufacturing company to a Customer Process Centric company. We are constantly looking at opportunities to add value to the core processes of our customers. We are celebrating this year as “The Year of

Synergy” where we want to harness all our capabilities to deliver new value to our customers. Educo ERP is an ideal it for creating new value.”He adds, “Educo ERP will help in the process of Digital India through its cutting edge technology. Educo ERP will enable institutions in the tier 2 and tier 3 cities at minimal cost and simple requirements of internet connection and a browser. Educo ERP has been conceptualised and developed in India and will address all core processes of the education boards in India. The need of private and public sector engaged in delivering education has been covered.”

Sophos hosts channel meet in Lucknow S

ophos (formerly Cyberoam Technologies Pvt Ltd) recently hosted a meet for its partners in UP and Uttaranchal at India Awadh Hotel, Lucknow. The event was organized with an aim to appreciate the eforts of Sophos’ regional partners in extending the company’s reach in the security market while introducing them to a world of new

opportunities in the evolving tech landscape. With a strong focus on providing integrated security for small and mid-market enterprises, Sophos is making rapid strides towards market expansion in India.

Sophos already has a huge presence in India with education, healthcare, banking and inance, manufacturing, retail, IT, pharmaceutical, government and other leading verticals favoring its solutions for securing their network infrastructure. The company’s extensive portfolio of solutions for network, endpoint and server protection is all backed by Sophos ‘Security made simple’ approach, which resonates well in the Indian security market. “As technology advances, we need to make security simpler for organizations. While this approach allows us to cut down on complexity in technology, we also take this approach forward to our business operations a n d

marketing eforts. That is why we always prefer plain-old meetings and seminars as they give us better chance to understand our partners on ield. I am glad that Chetan Tripathi, Dy. Manager Channel Sales, UP & Uttaranchal is leading from the front and is helping us achieve all our goals ahead of the time. Our partners certainly seem to prefer working under his guidance.” Said Sunil Sharma, VP Sales - India & SAARC, Sophos.

Sophos has a 100% channel driven model towards sales. The company invests heavily in partner enablement, trainings and certiications and has a yearly incentive program for promoting growth. In this channel meet, Pentacle IT Solutions, Acme Digitek Solutions, Agray InfoSolutions and Goyal Computers from Lucknow were awarded under diferent categories while Aryan Computers & Peripherals, Kanpur received the Best Technology Business Partner award.

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Consumer lash storage industry has been undergoing huge losses due to increasing counterfeit goods

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he counterfeit market in India has b.een growing at an alarming rate over the last few years.

According to ‘Sell SMART’ report released in 2014 by FICCI and KPMG, counterfeit was growing at a rate of 44% per annum and had touched Rs 1.05 lakh crore in size in 2014.

India has been sufering signiicant economic consequences as a result of widespread counterfeiting, piracy and smuggling in the country.

The consumer lash storage industry in India has been undergoing huge losses due to increasing counterfeit goods. The memory cards and pen drive market has seen a signiicant increase in counterfeit products and illegal imports over the last few months. Counterfeiting

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is a serious issue and poses a big challenge for both manufacturers and consumers alike. Due to the high rate of counterfeits available in the market, consumers are inding it extremely diicult to distinguish between original and fake products. This is mostly due to the similarity in the packaging of counterfeit vs original good - there is a striking resemblance between the two such as packaging, branding, logo, size, etc, hence it gets extremely diicult for the consumers to notice the diference.

In order to curb the situation, the Delhi Police conducted raids at Lajpat Nagar, Karol Bagh and two other markets last month which are hubs. The police seized approx. 1500 counterfeit products which mostly included mobile memory (microSD) cards and USBs and strict legal action has been initiated against the defendants.

Delhi Police will keep conducting raids to curtail similar activity in other locations across Delhi in order to

keep a check on this growing menace.

Government agencies might also conduct raids in other major cities to initiate legal action against similar entities involved in counterfeiting of memory cards and USBs. As the industry tackles the increasing counterfeit (black) market, there is an increasing need for consumer awareness which will help control the situation.

Also, in order to be assured of getting a legitimate product, it is important that consumers buy products contained in sealed pack from authorized and well known retail outlets only.

Counterfeit products have an impact on both producers and consumers; on one hand the producers risk damage to their brand image, and consequently on sales; on the other hand, consumers pay excessively for low quality products that could possibly have health and safety risks. Counterfeit products are a challenge for the government as well. Being a clandestine industry, the manufacture of counterfeit products causes a substantial loss to the exchequer in terms of lost tax revenue.

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>

15 February 2016

Edimax Introduces APC500 Business Class Wireless AP Controller APC500 ofers high-performance, feature-rich wireless LAN management, 04 number of gigabyte LAN/WAN ports with a RJ-45 Console & 8 GB Memory installed for logs

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dimax Technology introduced their business solution -APC500 Wireless AP Controller which helps Increasing mobile and Wi-Fi demand challenges for business and network operators. APC500 ofers highperformance, feature-rich wireless LAN management, 04 number of gigabyte LAN/WAN ports with a RJ-45 Console & 8 GB Memory installed for logs.

It is lexible, fully scalable and fulills the demands of oices, hotels, meeting rooms, schools, campuses, resorts, retail, shopping malls and others such as enterprise, education and hospitality environments.

Recent developments in Mobile and Wi-Fi technology show business dependency and creating new challenges for business and network operators.

Edimax Pro APC500 Wireless AP Controller supports scalable architecture, which enables the central management of a group of access points up to 32 Edimax Pro access points with facilitating eicient remote AP management featuring AP L2/L3 Management, RF Management, Guest Access & Captive Portal. Access points can

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be deployed and conigured centrally according to requirements, creating a robust, secure & powerful network architecture which can be easily managed and expanded in the future, with an easy to use web interface and a full range of functionality.

Sanjay Joshi, Country Manager at Edimax Technology said “Edimax Technology is dedicated to the design, develop and manufacture smart networking solutions. With Edimax PRO Series Technology and the APC500 Wireless AP Controller, we are introducing bestin-class device with web based wireless network management that are designed to handle multiple devices in this fast and changing needs of business growth .”

He continued and said, “Network need to be fast & accessible for BYOD (Bring Your Own Device) trend, and should be secure and reliable

for mission critical application, supports access point management & monitoring in connected network. It is suitable for all environments targeting Hospitality, education, large campus deployments, corporate business park, oices & Govt PSU’s where performance is required. We ofer latest technology with ease and a smart solution where lexibility meets the demands of any network applications.’’

Edimax Technology is dedicated to the design, development and manufacture of smart networking solutions.

Since Edimax was founded in 1986, the company has grown to be among the world’s leading manufacturers of advanced network communication products.

Edimax is headquartered in Taiwan (Republic of China) and has been listed at the Taiwanese Stock Exchange since 2001. In 2003, Edimax was ISO 9001 and ISO 14000 certiied. Edimax’s product portfolio fulills the needs of any networking and IP surveillance architecture or application requirements.

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SpecialFocus

”

SanDiSk SSDS proviDe a faSter computing experience with

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uncompromiSing reliability anD enDurance

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or more than 27 years, SanDisk has expanded the possibilities of storage, providing trusted and innovative products that have transformed the electronics industry.

Today, SanDisk’s quality, state-of-theart solutions are at the heart of many of the world’s largest data centers, and embedded in advanced smartphones, tablets and PCs. In an interaction with Rajesh Gupta, Country Manager & Director, India & SAARC, SanDisk, about the trend of SSD and company’s initiatives. Excerpts of the interview:

What is the overall performance of SanDisk in the Indian market?

From an overall perspective, SanDisk is the market leader in consumer lash memory segment with 37% market share in India. India is a priority market for SanDisk and our endeavor has been to provide consumers with high-quality products that enrich consumers’ lives. With the increasing use of consumer electronics, there is an explosion in digital content necessitating the need for higher memory and SanDisk is uniquely positioned to fulill the growing storage needs of the digital generation. SanDisk has more than 26 years of expertise in lash memory, and can leverage the expertise to deliver innovative and reliable technology that brings value to our users. In 2015, SanDisk launched some innovative products that have advanced the company’s growth and also beneited the storage industry overall.

What are your promotional activities?

Last year SanDisk launched its Mobile Memory Solutions (MMS) Suite catered to meet the storage needs of Android and iOS users. The MMS suite includes the SanDisk Connect

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Rajesh Gupta Country Manager & Director, India & SAARC Wireless Stick; SanDisk microSD cards; SanDisk iXpand Flash Drive; SanDisk Ultra Dual USB Drive and the new Dual USB Drive with Type C Connector.

SanDisk also announced a breadth of new oferings in the Solid State Drive (SSD) category for the consumer SSD retail market. As a part of the new oferings, SanDisk launched its range of Portable SSDs - SanDisk Extreme 500, the company’s new pocket-sized, rugged drives &SanDisk Extreme 900, the world’s fastest line of Type C-based portable SSDs. These external SSDs are powerful solutions for photographers, videographers and creative professionals looking to move massive iles at phenomenal speeds, helping them save time and simplify work processes at the oice or out in the ield. These products are designed for ultimate portability and durability – compact, yet built tough enough

to resist shocks, vibrations and temperature extremes. Additionally, SanDisk also extended its oferings in the memory card segment with the launch of SanDiskUltra microSDXC UHS-I 200GB card: the world’s highest capacity microSD card for use in mobile devices.

As part of our geo-expansion outreach, SanDisk have widened the reach into Tier-1 and Tier-2 regions in order to elevate brand visibility by providing innovative storage solutions. Last year SanDisk successfully captured markets like Odisha, Chandigarh, Coimbatore, Indore, Pune, Ranchi, Bhopal, Indore etc. for the newly-launched products.

We received roaring success from these markets and saw a rise in popularity of our new products amongst consumers. This year too our aim is to reach out to more cities and towns and provide our best products/ solutions to consumers.

Since our inception, we have strived hard to create strong networking with national and city distributors and retailers. Our relentless efort has helped us in creating long-lasting relationships and a irm presence in the leading retail chains of the country. SanDisk has three distributors across the country: Beetel, Ingram Micro and Rashi Peripherals and our products are sold across 400+ cities in India through a network of 2000+ dealers.

Being a leading tech company, SanDisk ensures to educate its channel partners and consumers on the emerging trends in the industry.

Following the growing e-commerce wave, we have partnered with many online retail brands to ensure that we follow the on-going trend.

How SSD market is evolving in the Indian market?

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In India SSD adoption is still at a nascent stage and is expected to grow over the next few years as consumers will migrate to SSDs over HDD. In 2014 Asia-Paciic accounted for the largest market of SSDs. The growth of consumer electronics market, along with rapid development in the IT service sectors in the developing countries, including India has fueled the growth of the SSD market in Asia-Paciic. The Client solid state device segment has recorded higher growth in Asia-Paciic, due to the escalating demand from consumer mobile devices, such as notebooks, smartphone and tablets. With the growing demand for consumer electronic devices in India, we expect the SSD adoption to be higher in the coming years.

with extended battery life. The ultraslim SSD provides higher reliability and endurance as it works on the basis of SanDisk’s 6th generation X3 Technology and thus uses 90% less power than a traditional hard disk drive. X400 SSD ofers faster response time while transferring data and also provides the facility of working for a long time without a power source.

In addition, the X400 SSD ofers data protection through AES 256-bit compliant encryption and TCG Opal 2.0 compatibility, targeting users in the healthcare, inancial services and education sectors who need to be compliant with industry regulations.

The SanDisk X400 SSD is currently available in 2.5’’ cased and M.2 2280 form factors at 128GB, 256GB, 512GB and 1TB capacities.

What are the latest technology trends of SSDs?

What are the customer satisfaction improvement measures incorporated by SanDisk?

Flash memory-based SSDs are increasingly becoming an attractive alternative to traditional hard disk drives (HDDs) in IT applications due to their faster access to data, strong reliability due to no moving parts and smaller form factors. SSDs can reduce the footprint and power consumption of data centers that serve the cloud, increase the reliability and performance of company-issued laptops, and create an overall better computing experience. SSDs also enable consumers to improve the performance and extend the life of their desktop and notebook computers. For the PC market, the percent of penetration of lash-based SSDs is rising in the mainstream laptops and ultra-books and we see a large installed base of laptops and desktops as a potential upgrade opportunity with SSD technology.

Recently SanDisk has introduced X400 SSD. Could you elaborate the uniqueness of the product?

SanDisk announced the availability of the new SanDisk® X400 SSD, the world’s thinnest one terabyte (1TB) M.2 solid state drive (SSD) at CES this year. It is the irst single-sided 1TB SATA M.2 form factor that comes with 1.5mm height. The X400 SSD is carefully-designed for fast start-up and application launch and comes

People and businesses around the world trust SanDisk products with their most valuable information and providing world-class customer service suppor3t is central to SanDisk’s vision of maintaining that trust. With the advancement of today’s technology, customers expect and highly value eicient service and personalized crosschannel engagement. SanDisk has integrated its existing customer service channels like forums, live chat, email and telephone, and mobile phone short messages within the company’s CRM to meet the needs of a rapidly expanding global customer base. SanDisk has also customised its customer support measures as per the culture, national trait, and characteristics of each country where it is present. SanDisk has been widely recognized for its customer service support measures and is recipient of 2014 Gartner & 1to1 Media CRM Excellence Award for its overall excellence in enhancing customer experience.

Apart from the customer service support do you provide technical support to the end-users? Please elaborate it?

Yes, we do provide technical support to our customers to solve all

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their queries related to functioning of our products. Our customer support toll free number and email id is 1800102-2055 and support@SanDisk. com respectively which is operational between Monday to Saturday 9.30 a.m - 6.30 p.m. Queries related to technical support are diverted to local service centre by the customer support team.

How far has been your SSD product able to position uniquely in the market?

SanDisk’s current client and consumer-focused SSD business is already established and major OEMs select our products for use in their ultra-thin notebooks and tablet computers. With their parallelarchitecture controllers, SanDisk SSDs excel both as standalone storage solutions as well as within dual-drive cache acceleration setups, and can be customized, allowing OEMs to meet the market demand for faster memory performance.

In the enterprise market, SanDisk’s solutions improve performance in traditional and virtualized environments, as well as in mass storage and cache acceleration conigurations. With a complete portfolio of hardware and software, SanDisk can help IT decision makers optimize their use of lash memory storage and get the most from existing architecture. SanDisk’s SSDs are backed by more than two decades of expertise and innovation experience in the lash memory market. SanDisk SSDs provide a faster computing experience, with uncompromising reliability and endurance, combined with compact designs and greater power eiciency. The results are satisied users, beneiting from an enhanced and worry-free computing experience, which is easily portable and applicable to a variety of computing devices. SanDisk ofers an innovative and comprehensive SSD portfolio which is customized to meet requirements ranging from entry level Desktop PC and laptop users looking for better responsiveness, tech savvy youth seeking a performance boost solution for their gaming PC, PC enthusiasts and media professionals.

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Compact Storage Solution Kingston KC400 SSD KC400 SSD provides end-to-end data path protection and SmartECC to guard data plus SmartRefresh to protect against read errors. Data is rebuilt if there’s an error, and the drive is able to recover from an unexpected power shutdown, via irmware-controlled power loss management. The drive provides excellent data reliability due to the highly advanced Phison PS3110-S10 eight-channel controller and quad-core processor. KC400 will be available in 128GB, 256GB, 512GB and 1TB capacities2.

Transcend 2.5” Portable HDD Transcend provide support to your older HDDs and slightly bump up the transfer speed. All you have to do is hook them up to the enclosure and harness them into it. Though your HDD is USB 2.0, the transfer rates will match the same speed as USB 3.0. With top quality aluminium construction the enclosure makes your bare HDD or SSD look sleek yet maintaining a surprisingly manageable weight. There are illuminated indicators to show activity while in use. It also has a power saving mode to make sure data is not lost under unexpected circumstances. As this is a 2.5 inch enclosure it won’t need an external power supply as the USB port itself would do the job of supplying power to the enclosure. With these enclosures your HDD is as good as a portable external drive.

SanDisk SSD 240 GB Step up to SSD speeds 240GB Step up to SSD speeds and inject new life into your laptop or desktop PC with a cool, quiet solid state drive from SanDisk. With a fast, reliable SanDisk SSD Plus, you’ll experience quicker boot up and shut down, quicker application response and data transfer speeds than with a typical hard disk drive, at just a fraction of the cost of a new computer. It’s shock and vibration resistant so it’s more durable, too. Up to 23X faster than a typical hard disk drive. Faster boot up, shut down, application load and response Sequential read speeds of up to 520MB/s. Generous battery life Shock resistant for proven durability-even if you drop your computer.

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POSTAL REGD. NO. DL(S)-01/3392/2014-2016 Date of Publication 15th February 2016, Postal Date : 23 & 24 of the same fortnight days / Dates only. Posted at : NDPSO

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