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DEVELOP A SUSTAINABLE STRATEGY: OPPORTUNITY #2
CHALLENGE #2
PRE-ARRIVAL
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This is the step before arriving at the hotel. After booking and before customers are at the hotel unit.
COUPLES WITH NO CHILDREN (MIDDLE-LOWER CLASS)
MAIN PROBLEM: How to reduce the carbon footprint? Concern with the reduction of the Hotel’s carbon footprint in relation to food and maintenance of spaces.
MAIN OPPORTUNITY:
Privileging the choice of local producers, certified in good practices, which allow having fresh and quality products, addressing the F&B sector. In the case of maintaining hotel space, the choice of local providers has two main advantages: promptness in solving problems and reducing the price.
SECONDARY PROBLEM: Concern with the use of ecological cleaning products.