IMPROVE COMMUNICATION & MARKETING STRATEGY: OPPORTUNITY #2

CHALLENGE #4

Inside The Hotel

This context deals with the areas of the hotel, interior or exterior that are not the restaurant or the reception at the check-in. Depending on the hotel, The size and function of these areas may differ (e.g. leisure areas).

FAMILIES (UPPER-CLASS)

MAIN PROBLEM: How to keep guests busy, especially children, with adequate services (in type, offer and times), always thinking about the security of the space.

SECONDARY PROBLEM:

How to keep the offer updated and diversified by different ages and cultures and expectations?

MAIN OPPORTUNITY:

Understand and monitor the ages and needs of customers to adjust schedules and offer of outlets. Send a previous questionnaire to understand what customers want and ensure that they get the best offer in view of the data obtained.