HOME CARE
Enhance the sustainability profile of cleaning products with vegan cellulose The demand is increasing for eco-friendly and sustainable ingredients for home care applications as more and more brands become transparent about what their products contain. CFF’s Technocel range brings a new planet- and people-friendly dimension to the market, with 100% biodegradable cellulose fibres for cleaning and laundry applications.
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co-friendly products are highly valued in today’s world. Their popularity in the home care category continues to grow. Due to the coronavirus pandemic, people are spending a lot more time at home and as a result, they are looking for home cleaning and laundry products formulated with biodegradable
ingredients instead of the harsh abrasive chemical formulations of the past. This trend is challenging home care brands to look for more ethical and responsible sources of ingredients, not forgetting the ban on microplastics which is another key point of consideration for brands. CFF’s Technocel natural fibres for cleaning products and detergents bring non-abrasive cleansing properties to home care formulations. The fibres are produced from cellulose, a natural, vegan and pure raw material sourced from the regenerative material of wood. Technocel fibres are 100% biodegradable, planet-friendly ingredients, making them non-hazardous to humans and nature. The mature production process used by CFF allows the company to achieve fibre lengths of 8µm to 2 000µm and supports the development of customised products.
Figure 1: Biodegradability test in freshwater conditions at 20°C, according to DIN EN ISO 14851
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For home care applications and detergents, the white range includes various pure cellulose powders and fibres, fibre granules as well as wood fibres with a particle size of 30µm to 500µm. These fibres from CFF are cold processable and fit in perfectly with the trend towards solid formulations, which are developed to save water and natural resources, and which use refillable and reusable packaging. The 100% biodegradability of Technocel fibres has been verified in freshwater conditions and takes place within one to two months, according to ISO 14851
Did you know? Cellulose is the world’s most abundant polymer. A pine tree generates 13.7g cellulose per day – that is cellulose chains which are as long as 2.62km x 1010km every single day. This equals 655 000 circumferences of the earth and is 175 times the distance between the earth and sun.
