NEW PRODUCT COMPETITION
Celebrating the 2020/21 winners
On 17 November, the winners of the 2020/21 Pharmaceutical & Cosmetic Review + Symrise New Product Competition were annouced. Without the strength and resilience of the local cosmetics industry, this competition would not be possible. In this article we celebrate the winners and look back at what was a truly remarkable and engaging virtual event. By Abby Vorster
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n each of the four New Product Competition categories, we honoured an overall winner as well as the entries that scored the highest in formulation design, online presence including social media and digital marketing, packaging, and regulatory compliance. Over 90 guests attended the virtual event, which was hosted by P&C Review and Symrise on Flock’s Remo platform. Two international guest speakers joined us for the event to share their expertise and market knowledge with the attendees. Based in Paris, France, Anne Cabotin, Symrise senior vice president, global consumer fragrance, spoke about caring for the wellbeing of tomorrow’s consumer with hygieSym, Symrise’s new intensive hygiene programme. She also discussed the inclusive strategy of the Symrise perfumery school, which has earmarked Africa and China as key markets for strengthening its diversity. From Barcelona, Spain, Eva Toribio, regional marketing manager for Europe, Middle East and Africa for Symrise Cosmetic Ingredients, shared a fascinating presentation on emerging opportunities in the skin care category, taking a look future prospects and the new behaviours and needs of consumers.
Eva Toribio, regional marketing manager for Europe, Middle East and Africa, Symrise Cosmetic Ingredients
MASSTIGE CATEGORY OVERALL WINNER The overall winner in the Masstige Category was Innoxa Vegan Skin Care entered by i-Bloom Solutions. The judges said: “As a range it excels! Given the price point of the products, these formulations are exceptionally innovative and well put together. The range is diverse and answers to a wide variety of consumer needs.” Mirande Rossouw, marketing manager of i-Bloom Solutions, had this to say about their win: “It is extremely rewarding for the team to see all their hard work recognised on the Innoxa Vegan Skincare brand. It is also an honour for the i-Bloom group to be able
Anne Cabotin, Symrise senior vice president, global consumer fragrance
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to endorse this beautiful new brand with such a prestigious award, as we know that we were competing against the ‘best’ brands in the industry. As we continue to market this brand and meet with media partners later in the year, we will most certainly be shouting out about winning these awards to add further credibility to the Innoxa brand with our consumers and the media.”
MASSTIGE CATEGORY CERTIFICATE WINNERS Bio-Oil Skincare Oil (Natural) entered by Evo Labs was awarded the certificate for Best Formulation Design. The judges said: “The absence of mineral oil and the interesting combination of natural oils hits the mark. The use of many newer or uncommon oils shows that the R&D team searched extensively for the right oils for this natural formulation.” The certificate for Best Online Presence including Social Media and Digital Marketing went to Hold Me Baby Curly Hair Gel entered by IntrinsiCurly Me. The judges said: “The product hits the target market’s sore points spot on! There is the perfect mix of product/ brand content; reviews; hair examples; and informative snippets in this brand’s digital marketing strategy.” Innoxa Vegan Skin Care received the certificate for Best Packaging. The judges said: “Lovely components, good soft-feel packaging (ranging from tubes and caps to bottles and cartons. Great use of graphics with good colour tone. All the packaging is well decorated to very high standards and has good tamper evident features be it labels, seals etc.” The certificate for Best Regulatory Compliance was awarded to Playboy Signature Collection entered by Amka Products. Entries in the masstige category are priced between R100 and R299.
