8th ICMA Call for Entries Category 3, Logos + Corporate Design

InternatIonal edItorIal- desIgn & research forum T h e i c m a aT a g l a n c e

Deadline: October 1, 2017 all categories are accessible for student assignments.

icda corporate design call for entries 8th icma: category logos + corporate Design.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T h e i c m a aT a g l a n c e

T h e c aT e g O R i e S

INTERNATIONAL CUSTOM MEDIA AWARD

INTERNATIONAL CREATIVE MEDIA AWARD BOOKS

Part One: custom media

Part Two: Books

Part Three: corporate Design

Part Four: magazines

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1.1.

1.2.

1.3.

1.4.

1.5.

1.6.

1.7.

1.8.

1.9.

1.10.

1.11.

1.12.

 3.1. Logos  3.2. Corporate design Business stationery  3.3. Corporate design manuals

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4.1.

4.2.

4.3.

4.4.

4.5.

4.6.

4.7.

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1.13. Concept 1.14. Front pages 1.15. Cover- and cover story 1.16. Typography, layout 1.17. Photography 1.18. Photo reportage 1.19. Visualization 1.20. Visual story telling 1.21. Alternative story telling 1.22. Infographics 1.23. Illustration 1.24. Print finishing

 2.1. Academic works, educational textbooks and schoolbooks  2.2. Children‘s and young people‘s books  2.3. Guides and non-fiction  2.4. Art books  2.5. Photo books  2.6. Book series  2.7. Corporate books  2.8. iPad and tablet books  2.9. Innovative book ideas  2.10. General literature

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4.8. Concept 4.9. Front pages 4.10. Cover and cover story 4.11. Typography 4.12. Photography 4.13. Photo reportage 4.14. Visual story telling 4.15. Visualization 4.16. Alternative story telling 4.17. Infographics 4.18. Illustration 4.19. Print finishing

Customer magazines B2B print Customer magazines B2C print Employee media print Annual reports print Image brochures Print catalogues Customer magazines B2B online Customer magazines B2C online Employee media online Annual reports online Custom media for iPad/tablet Social media projects

    

2.11.

2.12.

2.13.

2.14.

2.15.

Book cover Book typography, layout Book illustration Book design Print finishing

Participation fee

 160 Euro, 180 $ US, 140 £  080 Euro,090 $ US, 70 £  040 Euro,045 $ US, 35 £  Participation in this category is free when you take part with an entry in a red or orange labeled category.

Magazines print Trade Magazines print Magazines online Magazines for iPad/tablet Trade Magazines online Trade Magazines for iPad/tablet Social media projects

T h e J U RY

The jury for the 8th ICMA will be similarly constituted.

The jury of the seventh icma (from left):          

Ann Mestdag, Senior Editor, Mercatorfonds, Brussels Rodrigo Faustino, Commgroup, Brasil Meike Quentin, CEO, Das Amt, Kiel Michael Adams, Editorial-Design, Switzerland Reinhard Sorger, Creative Director, Publicis, Erlangen Claudia Eustergerling, Claudia Eustergerling Design, Luxembourg Prof. Eberhard Wolf, Art-Director, Luxemburger Wort Ilga Tick, Creative Director, Gala, Hamburg Christian Baun, Art-Director GreyWorks, Copenhagen Katharina Reitan, Media Training, Vienna Members of the jury are not allowed to judge their own entries.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T h e i c m a aT a g l a n c e

icma for corporate Design.

The ICMA has four categories. This booklet is about the categories for logos and corporate design. Information on the other categories of the ICMA can be found here: www.icma-award.com

Why should i take part in this competition?

In the magazine “Page” there was the following quote from a designer about this: “We have been in agreement for some years that there is no cheaper advertising than participation in design competitions.

How much more would we have to spend without this simple method in order to attract attention! And what’s nicer than the accolade of colleagues?”

The objective of the comeptition: exchange of creative ideas.

There are competitions in a lot of countries on corporate media, books, corporate design and magazine design, which take place in separated competitions. The ICMA aims to support the exchange of ideas at the international platform. This is why the call for entries is send to more than 9000 designers, custom media specialists, book publishers and magazines worldwide.

Further objectives of the competition:  Disclosing trends: The results of the competition give everyone the opportunity to classify his or her object in international comparison, and to quickly execute optimisation measures for his or her own product.  impact outwardly: Winners report intensively on the Awards they have won, on their websites and in print media. They thus underscore their standards of quality and at the same time get involved in their own advertising.  Think tank: Publication of the winners in the ICMA‘s Almanac and on www.icma-award.com promote their own creativity. contact International Editorial-Design & Research-Forum c/o Norbert Küpper Gutenbergstr. 4 40670 Meerbusch, Germany Email: mail@icma-award.com Phone: +49 21 59 91 16 15

c a l l F O R e n T R i e S i n a l l F O U R c aT e g O R i e S O F T h e i c m a

INTERNATIONAL INTERNATIONAL EDITORIALDESIGN EDITORIALDESIGN & RESEARCH & RESEARCH FORUM FORUM T H E I C M A AT A G L A N C E

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM T H E I C M A AT A G L A N C E

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM

Deadline: October 1, 2017 All categories are accessible for student assignments.

Deadline: October 1, 2017 All categories are accessible for student assignments.

icma custom media

icma books

Call for Entries 8th ICMA: Custom Media, Logos, Corporate Design.

Call for Entries 8th ICMA: Category for Books.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM

T H E I C M A AT A G L A N C E

T H E I C M A AT A G L A N C E

T H E I C M A AT A G L A N C E

Deadline: October 1, 2017 All categories are accessible for student assignments.

Deadline: October 1, 2017 All categories are accessible for student assignments.

icda corporate design

icma magazines

Call for Entries 8th ICMA: Category Logos + Corporate Design.

Call for Entries 8th ICMA: Category for Magazines.

Download The brochures are available for download: www.icma-award.com

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM c h e c K l i S T 8 Th i c m a

Schedule: contest period: You can submit work created between September 1, 2016 and September 30, 2017.

november 30: On November 30 the list of winners will be prospectively published on the website www.icma-award.com

Start submission phase: September 1, 2017

Until December 15: In December, all participants are informed of their results by e-mail.

Deadline: October 1, 2017 extension of time: Up to 10 th October 2017

Until January 31: The certificates are sent by e-mail.

Participation fees:  In most categories, the fee is Euro 160.  In the book category, the fee is Euro 80.

Book series: Euro 80 per series.  Logo category: Euro 40 per logo entered.  Participation in green marked categories is free when you take part with an entry in a red or orange labeled category.

Student work: Student work can participate in all categories of the competition. Half of the regular fees is payable for student assignments.

The following documents are needed for participation: Part One: custom media  1.1. Customer magazines B2B print  1.2. Customer magazines B2C print  1.3. Employee media print

Two different printed issues are needed, e.g. issues 1 and 3 2017.

PDFs of both publications, all pages.

Attach PDFs on CD, DVD or USB stick.

 1.4.

Annual reports print

One printed issue is needed.

PDFs of the cover and image part are needed.

 1.5.  1.6.

Image brochures Print catalogues

One printed issue is needed.

PDFs of the publication, all pages.

Attach PDFs on CD, DVD or USB stick.

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Customer magazines B2B online Customer magazines B2C online Employee media online Annual reports online Custom media for iPad/tablet

The online prospectuses must also be accessible online. Give five accesses, activated until 31.12.

Alternatively, it is also possible to make a dummy for the jury.

You can describe the respective project with the aid of screenshots and short explanations.

The social media projects must also be accessible online.

You can describe the respective project with the aid of screenshots and short explanations.

These are subcategories to which you can even submit parts of your publication.

Send a publication for each subcategory in which you would like to enter. Mark with post-its the pages that you want assessed.

PDFs of parts of a publication to be entered in subcategories are needed.

Send a printed book in each case.

PDFs of each book are needed: Send the cover and some inside pages that represent the book well.

1.7.

1.8.

1.9.

1.10.

1.11.

 1.12. Social media projects

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1.13.

1.14.

1.15.

1.16.

1.17.

1.18.

1.19.

1.20.

1.21.

1.22.

1.23.

1.24.

Concept Front pages Cover- and cover story Typography, layout Photography Photo reportage Visualization Visual story telling Alternative story telling Infographics Illustration Print finishing

Part Two: Books  2.1.

Academic works, educational textbooks, schoolbooks  2.2. Children‘s and young people‘s books  2.3. Guides and non-fiction  2.4. Art books  2.5. Photo books  2.6. Book series  2.7. Corporate books  2.8. Innovative book ideas  2.9. General literature  2.10. iPad and tablet books

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2.11.

2.12.

2.13.

2.14.

2.15.

Book cover Book typography, layout Book illustration Book design Print finishing

Book series: It will suffice to send three different copies of a book series.

IPad books: Give us the name and give five cost-free accesses.

Send one book for each subcategory in which you would like to enter.

iPad books: You can describe the book with the aid of screenshots and short explanations.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM c h e c K l i S T 8 Th i c m a

What awards are there?

There are Awards in Gold, Silver and Bronze. There are, moreover, Awards of Excellence, presented for outstanding individual performance, for example, for the cover and cover story, photo reportage, illustrations, infographics or the concept of a publication as a whole.

INTERNATION CORPORATE MED AL IA AWARD

Silber Award Hiermit erhält das

CI Magazin Hoffmann und Campe X

den icma Silber Award für vorbildliches Konzept und Design in

Fotografie

der Kategorie

Am siebten icma – International Corporate Media Award aus 16 Ländern beteiligt.

– haben sich 419 Publikationen Der Wettbewerb wurde 2010 gegründet und wird International Editorial-Design vom and Research Forum veranstaltet.

Der Wettbewerb hat das Ziel, den Informationsau stausch über Corporate Bücher und Zeitschriften Medien, Corporate Design, auf internationaler Ebene zu fördern.

In diesen Kategorien wurden Preise vergeben: Kundenzeitschriften B2B, Kundenzeitschriften B2C, Imagebroschüren, Bücher, Mitarbeiter-Medien, Annual Logos, Geschäfts-Ausst Reports, attungen, Zeitschriften, Cover und Coverstory, Fachzeitschriften, Titelseite, Typografie, Fotografie, Foto-Reportage, Visual Alternative Storytelling, Storytelling, Visualisierung, Infografik, Illustration, Online und Crossmedia.

Ilga Tick Creative Director, Gala Hamburg

Reinhard Sorger Creative Director, Publicis Publishing Erlangen

Christian Baun Art Director, GreyWorks Kopenhagen

Ann Mestdag Senior Editor, Mercatorfonds Brüssel

Rodrigo Faustino commgroup branding Sao Paulo

Meike Quentin Geschäftsführende Gesellschafterin Das Amt, Kiel

Michael Adams Editorial Design Zürich

Katharina Reitan video. blogging. wording. training.

Wien

Claudia Eustergerling Claudia Eustergerling Design Luxemburg

Eberhard Wolf Professor für visuelle Kommunikation München

AMD

From which countries the submissions come from?

Traditionally, the ICMA is very well positioned in the German-speaking world. A great deal of presentations for this independent contest come from Germany, Switzerland and Austria. Within Europe, designers, inter alia, from Denmark, Finland, Belgium, Portugal, Slovakia and Hungary have taken part. Outside Europe, submissions were also received from Singapore, India, Australia, New Zealand, Canada, USA and Russia.

The certificate shows the publication that has won, the category and at the bottom the signatures of each member of the jury.

The following documents are needed for participation: Part Three: corporate Design  3.1. Logos

Set up per logo a sheet in landscape format, add a description at the bottom and write your address on each sheet.

PDFs only are allowed in this category.

Send submissions to mail@icma-award.com

 3.2. Corporate design Business stationery

Set up tableaus in landscape format, on which example applications are shown.

A maximum of 20 tableaus is permitted.

PDFs only are allowed in this category.

 3.3. Corporate design manuals

One complete issue is needed.

PDFs only are allowed in this category.

Part Four: magazines  4.1. Magazines print  4.2. Trade Magazines print

Two different printed issues are needed, e.g. issues 1 and 3 2017.

PDFs of both publications, all pages.

Attach PDFs on CD, DVD or USB stick.

Magazines online Magazines for iPad/tablet Trade Magazines online Trade Magazines for iPad/tablet

The online prospectuses must also be accessible online. Give five accesses, activated until 31.12.

You can describe the respective project with the aid of screenshots and short explanations.

Social media projects

The social media projects must also be accessible online.

You can describe the respective project with the aid of screenshots and short explanations.

Concept Front pages Cover and cover story Typography Photography Photo reportage Visual story telling Visualization Alternative story telling Infographics Illustration Print finishing

These are subcategories to which you can even submit parts of your publication.

Send a publication for each subcategory in which you would like to enter. Mark with post-its the pages that you want assessed.

PDFs of parts of a publication to be entered in subcategories are needed.

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4.3.

4.4.

4.5.

4.6.

 4.7.

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4.8.

4.9.

4.10.

4.11.

4.12.

4.13.

4.14.

4.15.

4.16.

4.17.

4.18.

4.19.

Statistics 419 publications from 17 countries participated in the 7th ICMA The following awards were given:

Entries Gold Awards Silver Awards Bronze Awards

7. ICMA 419 40 41 31

as well as Awards of Excellence

6. ICMA 411 39 45 31

5. ICMA 364 27 25 22

4. ICMA 389 21 25 16

You can find the call for entries for the icma also here: www.icma-award.com 3. ICMA 226 10 11 12

2. ICMA 214 10 9 7

1. ICMA 194 7 5 7

You have further questions?

International Editorial-Design & Research-Forum c/o Norbert Küpper Gutenbergstr. 4 40670 Meerbusch Germany Email: mail@icma-award.com Phone: +49 21 59 91 16 15

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM maRKeTing WiTh The icma

The icma is also to be a marketing instrument for prize winners.

Here you see examples of how winners report on the Awards they have won on their websites and in print media. Trade and specialist media also report on these results. It is always good to throw a positive light on one‘s work both for customers as well as the public at large.

“Migros Magazin”, Switzerland, received two Awards: For the special issue on the subject of “Neighbours” and the dossier “Islam”.

The advertising agency “Attacke” received an Award for Corporate Design for a campaign for a new cafe-restaurant.

”Harper‘s Bazaar Singapore“ reports on the Awards the magazine won at the 6th ICMA.

Students of the Werbe Design Akademie (Advertising Design Academy) Innsbruck are pleased about the Award for their magazine “shortcut”.

In its printed edition, the editors of “Musikfreunde” (Music Friends), Vienna, report on the Awards of Excellence this magazine has won on an entire page.

Synsation Brand Design, Australia, reports on the Awards for the Visual Identity of the Faculty for Arts & Social Sciences of UNSW (University of South Australia).

The newspaper “Vyborg Nyt”, Denmark, reports on the Award for Esben Skougaard for the Corporate Design of the company MAD.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM Pa R T i c i PaT i O n i n T h e c aT e g O R i e S O F c O R P O R aT e D e S i g n

3. corporate design, business stationery.

In the category for business stationery, the entire range of stationery can be submitted, but only as Pdf, not with original examples. In the category business stationery, subcategorisation is provided according to branches or company size.

Participation in the categories for corporate design and logo:

Participation fee in the categories for business stationery and logo:

Submissions in this category may only be sent as Pdf and by e-mail

category 3.1.

For each logo, the fee is 40 Euro.

Please lay out horizontal-formated tableaus. If the business stationery is comprehensive, it may well be 20 tableaus you‘ll be submitting.

category 3.2. and 3.3.

For every corporate design and design manual, the fee is 160 Euro.

1.

2.

3.

Marketsquare Antonigade 11 1106 Copenhagen Denmark cfh@marketsquare.dk

The name and logo has been inspired by traditional Japanese art and language. The name “Yatai” means street kitchen. The portrait has been inspired by the “kokeshi” mascot doll, and the origami art has influenced the geometrical shape of the logo. The bright colours refer to modern Tokyo street life. Jens Rahbek is best described as a passionate, charismatic, optimistic and very warm person and the logo is an abstract portrait of him.

1.

In the top section are examples of the corporate design.

2.

At the bottom are explanations in English language.

In the category for logos, only the logo concerned is admissible plus an explanation, which is to say no examples of application.

Send your submission to: mail@icma-award.com We will confirm receipt of your submission by e-mail.

3.

Underneath there is your address on each page.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM e X a m P l e S 7 T h i c m a · c aT e g O R Y 3 .1 . l O g O S

3.1. logos.

Each year a wide variety of new logos is designed. Also well-known trademarks are redesigned. All this logos are judged in this category. The jury will undertake a breakdown of the entries. This may be according to branches or, for example, according to the company size.

Schlossgut Lüll, Stanislaw Lewicki, Jonas Weber, D, Gold Award

News, six-six.com, SIX-SIX Pte. Ltd. Singapore, SG, Award of Excellence

Stiftung Offshore Windenergie, Studio Good, D, Gold Award

Reimer Legal, Scandinavian Branding A/S, DK, Silver Award

GerES, Deutsche Umweltstudie zur Gesundheit (GerES), Studio Good, D, Award of Excellence

Challenge Day, Peter Vasvari, H, Silver Award

MAD, Esben Skougaard, DK, Bronze Award

The Pet Pack, Se ha ya mamá, ES, Bronze Award

Löffler Security Systems, Eustergerling Design, LUX, Bronze Award

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM e X a m P l e S 7 T h i c m a · c aT e g O R Y 3 .1 . l O g O S

3.1. logos.

Each year a wide variety of new logos is designed. Also well-known trademarks are redesigned. All this logos are judged in this category. The Jury will undertake a breakdown of the entries. This may be according to branches or, for example, according to the company size.

mobielschademelden.nl Studio Piraat, NL Gold Award „MobielSchadeMelden“ („MobileDamageReporting.nl“) is a logo for a Website and an app enabling those affected to report accidents.

etreuung Schweiz ist Kompetenzzentrum für die familien- und schulergänzende Kinderbetreuung. Kibesuisse fördert den

itativen Ausbau familien- und schulergänzender Kinderbetreuungsangebote. So definiert der Verband Qualitätsstandards in

Kraftkom GmbH

Agentur für Kommunikation und Design

nd setzt sich für deren Umsetzung ein. Zudem engagiert sich kibesuisse für gute Rahmenbedingungen in der Branche sowie

Feldlistrasse 31a, 9000 St. Gallen

rbildung der Fachpersonen. Die Vielfältigkeit von Kibesuisse werden mit den spielerischen, farbigen Punkten visualisiert. Ihre

T +41 71 272 52 32, F +41 71 272 52 33

Bezug zur Welt der Kinderbetreuung. Die kugelförmige Anordnung symbolisiert die Einheit des Verbandes ergänzt mit dem

Kernstrasse 37, 8004 Zürich

tarkers, dynamisches Erscheinungsbild welches sich mit der Vielfältigkeit auch im Gesamtauftritt wiederspiegelt.

T +41 43 243 80 30

kibesuisse Kraftkom GmbH, CH Silver Award

nd, Korrespondenz, Newsletter, Image- und Leistungsbroschüren, Mailing und Give-Aways umgesetzt.

The coloured dots grouped to form a ball look friendly and funful. The ideal logo for an organisation named „Kibesuisse“ that promotes supplementary childcare provision. Silver for the agency Kraftkom in St. Gallen.

orto mg Tomato Košir, SLO Award of Excellence

Mustacchi Avogados Cassio Nunes, Commgroup, BR Award of Excellence

The logo was developed for an orthodontist. In it the Slovene saying „A smile is half of health“ is depicted visually. The result is a very friendly logo that definitely smiles at the viewer. An award of excellence for the designer Tomato Košir, Slovenia.

The logo was designed for the Mustacchi law firm in Saõ Paulo. The letter M is repeated three times. By this simple trick an unmistakable and easily recognisable logo is created.

It comes over as especially lighthearted and lively.

info@kraftkom.ch, www.kraftkom.ch

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM e X a m P l e S 7 T h i c m a · c aT e g O R Y 3 . 2 . c O R P O R aT e D e S i g n

Kuvert, Briefblatt, Notizblock, Karte

3.2. corporate design, business stationery.

Envelopes, letterheads, invoice forms, business cards, etc. – they are the classic tools of corporate communications, which are judged in this category. Note: All examples of corporate design of a company form together one single entry.

A single fee of 150 Euro will be charged for each business stationery, regardless of the number of examples that are entered.

„alittlebitof“ is a logo for the blogger Sunita Ramic’s fashion blog of the same name. This typographical solution can be used equally well positively and negatively. It is used flexibly on various advertising media.

ICMA für Corporate Design – 3 Corporate Design / Geschäftsdrucksorten alittlebitof – Schriftzug für den Modeblog „alittlebitof“ der Bloggerin Sunita Ramic. Die Lesbarkeit wurde durch die grafische Trennung der Worte erhöht. Ein rein typografischer Ansatz in der neutralen Farbe schwarz – um möglichst wenig visuelle Konkurrenz zu den Blogeinträgen und Fotos zu schaffen. Visitenkarten und Briefblätter in one2one Umsetzung in Losgröße eins – jeder Print ein Unikat.

Mode und Marketing als individuelles Erlebnis. Konstante Elemente Schriftzug, Typografie und Fotostil im spielerisch variablen Einsatz. (Fotos: Christian Schütz, Schriften: Drug, Drug Text, Jitzu Swash) KIRCHSCHLÆGER GRAFIKBUERO Banhofplatz 1, 4600 Wels, Österreich, grafik@kirchschlaeger.at, +43 7242 26316, +43 676 3140568

4.

đLITTLE BITȶf

ICMA für Corporate Design – 3 Corporate Design / Geschäftsdrucksorten alittlebitof – Schriftzug für den Modeblog „alittlebitof“ der Bloggerin Sunita Ramic. Die Lesbarkeit wurde durch die grafische Trennung der Worte erhöht. Ein rein typografischer Ansatz in der neutralen Farbe schwarz – um möglichst wenig visuelle Konkurrenz zu den Blogeinträgen und Fotos zu schaffen. Visitenkarten und Briefblätter in one2one Umsetzung in Losgröße eins – jeder Print ein Unikat.

Mode und Marketing als individuelles Erlebnis. Konstante Elemente Schriftzug, Typografie und Fotostil im spielerisch variablen Einsatz. (Fotos: Christian Schütz, Schriften: Drug, Drug Text, Jitzu Swash KIRCHSCHLÆGER GRAFIKBUERO Banhofplatz 1, 4600 Wels, Österreich, grafik@kirchschlaeger.at, +43 7242 26316, +43 676 3140568

allittlebitof Kirchschläger Grafikbüro, A Silver Award

medienwerkstatt Kraftkom GmbH, CH Bronze Award

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM e X a m P l e S 7 T h i c m a · c aT e g O R Y 3 . 2 . c O R P O R aT e D e S i g n

Mono Dimension Mono Dimension GmbH, D Award of Excellence

S P e c i a l : c O R P O R aT e D e S i g n i n T h e c U lT U R a l S e c T O R Special: corporate design in the cultural field.

Theatre, drama, ballet, concert halls, cultural festivals – all the event organisers in these fields often have outstanding corporate designs. Which is why they had their own subcategory in the 7th ICMA.

Internationale Tanzwochen Neuss, Stadt Neuss, Studio Robin Frank, D Bronze Award

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM e X a m P l e S 7 T h i c m a · c aT e g O R Y 3 . 2 . c O R P O R aT e D e S i g n

MAD, Esben Skougaard, DK, Silver Award

happs, Lana-Mariesa Schütt, D, Gold Award Happs is a corporate design for a snack restaurant, where oats play a special role. Happs is a thesis at the Kunstschule Wandsbek, Germany.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM e X a m P l e S 7 T h i c m a · c aT e g O R Y 3 . 2 . c O R P O R aT e D e S i g n

YATAI, Marketsquare, DK, Silver Award YATAI are Japanese restaurants in Denmark, where authentic Japanese food is offered. The logo and many packagings are reminiscent of Origami, the Japanese paper-folding technique.

Malerbetrieb Frank Görlitz, Süllwald Grafikwerk, D, Gold Award This work has already been awarded in an earlier ICM Award. It shows very nicely that even small companies – here a painting company – can have sophisticated corporate design. The idea of using colored strips is varied very well.

Hotel Jagdschloss Kranichstein, Hennies Kommunikation, D, Award of Excellence The Hotel Jagdschloss Kranichstein has a very elegant appearance.

This is achieved with the restrained color scheme. The hunt is visualized by the silhouette of a deer.

The corporate design has many elements: logo, t-shirts, shop design, packagings, advertising materials, web design and more. The agency Marketsquare is a company of Berlingske, a newspaper publisher in Copenhagen.

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM e X a m P l e S 7 T h i c m a · c aT e g O R Y 3 . 2 . c O R P O R aT e D e S i g n

JOSI Café & Food, Attacke Werbeagentur, D, Award of Excellence

“Josi” is the name of a new restaurant. Part and parcel of Corporate Design – besides the logo, typography and colours – is also the person Josi, who is shown in flyers, brochures and on posters. The advertising slogans are ambiguous: “Josi‘ll do it for you as of middle August”, “You‘re itching for it as well!” or “With the lot – and hot”.

An award in Bronze went to HairGroup AG, for the brand “SuperCut”. The design comes from Ricarda Süllwald, Teamwerk2, Bielefeld. The work is very practical and can be constantly implemented in extended fields of application.

SuperCut, HairGroup AG, Teamwerk 2, Ricarda Süllwald, D, Bronze Award

INTERNATIONAL EDITORIAL- DESIGN & RESEARCH FORUM e X a m P l e S 7 T h i c m a · c aT e g O R Y 3 . 3 . c O R P O R aT e D e S i g n m a n U a l S

3.3. corporate design manuals.

Good corporate design always needs a design manual, where all details are listed. This new subcategory has been set up specifically for these manuals.

M Industrie, Migros-Genossenschafts-Bund, CH, Award of Excellence

International editorial- design & research forum T h e i c m a at a g l a n c e

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