9th WOLDA, Winners, Part 2: Logo Redesign by Norbert Kuepper

Last update: December 8, 2018

9 WOLDA Winners Part 2: Logo Redesign th

Category 1: Logos New · 1.1. The Americas 2 General Informations Awarded entries The following pages show the awarded entries of the 9 th WOLDA – Worldwide Logo Design Award.

Contact International Editorial-Design & Research Forum Norbert Küpper Gutenbergstr. 4 · 40670 Meerbusch · Germany Email: mail@wolda.org Phone +49 21 59 91 16 15 Website www.wolda.org

Join WOLDA here:

Award of Excellence

Facebook CER Diamantina is a Rehabilitation Hospital for people with all kinds of disabilities. The challenge was to develophtt anps://www.facebook.com/wolda.org/ inclusive identity, that could be perceived by all patients - including the blind. We designed the logo from a non-visual start ing point. The CER Font Family is the ﬁrst customized version of Braille, adding a typeface experience to the standard raised dots. The symbol was Linkedin also designed to have a familiar, distinguishable touch for Braille readers. With the logo, htt CERps://www.linkedin.com/groups/1500127 has set a new standard for all Rehabilitation Hospitals, and inspired them to look for new ways to improve accessibility.

Calebe Design av. Getulio Vargas, 1420 - 8º andar - Savassi Belo Horizonte, Minas Gerais Brasil CEP 30112-021 contato@calebedesign.com.br

1.3 Cover 9thand WOLDA: Coverstory 307 Entries Âˇ Nationwide from 46 Newspaper countries 3

America Brasil Canada Colombia Dominican Republic Ecuador USA

Europe Austria Belgium Bulgaria Croatia Cyprus Denmark France

Germany Greece Hungary Iceland Italy Lithuania Malta

Netherlands Norway Poland Portugal Romania Serbia Slovenia

Africa Moroc Spain South Africa Sweden Switzerland Ukraine United Kingdom

Asia China Hong Kong India Iran Japan Jordan Korea

Australia Russia Sri Lanka Taiwan Turkey UAE

Category 1: Logos New · 1.1. The Americas 4 General Informations Categories of the 9 th WOLDA Category 1: Logo New Subcategories: The Americas, Asia + Australia, Europe Category 2: Logo Redesign Category 3: Identity

Gold Award We hereby honour

Mytton Williams

with the Wolda Gold Award for exemplary design and concept in the category

Logo New · Europe

515 logos and identities from 39 countries par ticipated in the eighth Logo Design Award 2017. Wolda – Worldwide The jury meeting took place in New York and was hosted by the agency Pentagram. Wolda is a worldwide competition for logos and corporate identity. It was founded in 2006 in Milan, Italy, and is now organized by the International Editorial-Desi gn and Research Forum, Awards are given in three Meerbusch, Germany. categories: Logos New, Logos Redesign and Corporate Identity. Wolda‘s aim is to honour the world‘s best work in the area of logo design and business stationery.

Silver Award We hereby honour

Rory Simms Associate Partner, Pentagram New York

Christian Baun Logodesigner, logodesign.dk Kopenhagen

Rodrigo Faustino Commgroup Branding Sao Paulo

Rebrander · Miroslav

Norbert Küpper Designer, Organizer of Wolda Meerbusch

Courntey Gooch Associate Partner, Pentagram New York

Vujovic

with the Wolda Silver Award for exemplary design and concept in the category

Logo New · Europe

Gold Award

Silver Award

Bronze Award

Award of Excellence

Bronze Award We hereby honour

Rory Simms Associate Partner, Pentagram New York

Christian Baun Logodesigner, logodesign.dk Kopenhagen

Rodrigo Faustino Commgroup Branding Sao Paulo

Norbert Küpper Designer, Organizer of Wolda Meerbusch

Di-visie corporate identity & bran

Courntey Gooch Associate Partner, Pentagram New York

ding

with the Wolda Bronze Award for exemplary design and concept in the category

Logo New · Europe

515 logos and identities from 39 countries par ticipated in the eighth Logo Design Award 2017. Wolda – Worldwide The jury meeting took place in New York and was hosted by the agency Pentagram.

Main awards: Gold, Silver and Bronze The jury has decided about awards in gold, silver and bronze.

Wolda is a worldwide competition for logos and corporate identity. It was founded in 2006 in Milan, Italy, and is now organized by the International Editorial-Desi gn and Research Forum, Awards are given in three Meerbusch, Germany. categories: Logos New, Logos Redesign and Corporate Identity. Wolda‘s aim is to honour the world‘s best work in the area of logo design and business stationery.

Award of Excellence Rory Simms Associate Partner, Pentagram New York

We hereby Christian honour Baun Logodesigner, logodesign.dk Kopenhagen

Rodrigo Faustino Commgroup Branding Sao Paulo

Sophia Georgopolou Desi

Norbert Küpper Designer, Organizer of Wolda Meerbusch

Courntey Gooch Associate Partner, Pentagram New York

with the Wolda Award of Excellence for exemplary design and concept in the category

Logo New · Europe

Outstanding individual achievement: Award of Excellence In addition to the main prizes, there are also the “Awards of Excellence” forCER outstanding individual achievements. Diamantina is a Rehabilitation Hospital for people with all kinds of disabilities. The challenge to the develop an prizes inclusive that list could perceived by all patients - including the blind. These awards was – like main – identity, are on the ofbe winners.

515 logos and identities from 39 countries par ticipated in the eighth Logo Design Award 2017. Wolda – Worldwide The jury meeting took place in New York and was hosted by the agency Pentagram.

Rory Simms Associate Partner, Pentagram New York

Award of Excellence

Calebe Design av. Getulio Vargas, 1420 - 8º andar - Savassi We designed the logo from a non-visual start ing point. The CER Font Family is the ﬁrst customized Belo Horizonte, Minas Gerais version of Braille, adding a typeface experience to the standard raised dots. The symbol was certiﬁcate shows the logo thatBrasil has won, the category also designed to have a familiar, distinguishable touch for BrailleThe readers. CEP 30112-021 With the logo, CER has set a new standard for all Rehabilitation Hospitals, and inspired them to and at the bott om the signatures of each member of the jury. contato@calebedesign.com.br look for new ways to improve accessibility. Christian Baun Logodesigner, logodesign.dk Kopenhagen

Rodrigo Faustino Commgroup Branding Sao Paulo

Norbert Küpper Designer, Organizer of Wolda Meerbusch

Courntey Gooch Associate Partner, Pentagram New York

Category 1: Logos New · 1.1. The Americas 5 General Informations Statistics 9th WOLDA In the 9 th Wolda, there where 307 entries from 46 countries.

Category 1.1. The Americas

Category 1.2. Asia

Category 1.3. Europe

Gold Awards

Silver Awards

Bronze Awards

Awards of Excellence 5

Awards of Excellence 9

Awards of Excellence 32

Category 2. Logo Redesign Gold Awards

Silver Awards

Bronze Awards

Awards of Excellence 7

Category 3. Identities Gold Awards

Award of Excellence

CER Diamantina is a Rehabilitation Silver Awards Hospital for 5 people with all kinds of disabilities. The challenge was to develop an inclusive identity, that could be perceived by all patients - including the blind. We designed the Bronze logo fromAwards a non-visual start3ing point. The CER Font Family is the ﬁrst customized version of Braille,Awards adding a of typeface experience Excellence 8 to the standard raised dots. The symbol was also designed to have a familiar, distinguishable touch for Braille readers. With the logo, CER has set a new standard for all Rehabilitation Hospitals, and inspired them to look for new ways to improve accessibility.

Calebe Design av. Getulio Vargas, 1420 - 8º andar - Savassi Belo Horizonte, Minas Gerais Brasil CEP 30112-021 contato@calebedesign.com.br

Category 1: Logos New · 1.1. The Americas 6 General Informations Jury 9th WOLDA The categories for logos have been judged in Tokyo. We were guests at the agency Kontrapunkt.

The jury of the 9 th WOLDA, Category 1, Logos (from left):  Norbert Küpper, WOLDA organizer, Germany  Chikako Oguma, Graphic Designer, Art Director, Tokyo, Japan  Tomoe Hamaguchiya, Kontrapunkt Japan Representative Director, Tokyo, Japan CER Diamantina is a Rehabilitation Hospital for people with all kinds of disabilities. The challenge  Christian Baun, logodesign.dk, Denmark was to develop an inclusive identity, that could be perceived by all patients - including the blind. Rodrigo We  designed theFaustino, logo from aCommgroup, non-visual startBrazil ing point. The CER Font Family is the ﬁrst customized  Tetsuya Designer, Director and Curator, Osaka, Japan version of Braille,Goto, addingGraphic a typeface experienceArt to the standard raised dots. The symbol was Award of Excellence

also designed to have a familiar, distinguishable touch for Braille readers. With the logo, CER has set standard for all Rehabilitation Hospitals,with and their inspired them to Members of the jurya new don‘t participate in the competition own work. look for new ways to improve accessibility.

Calebe Design av. Getulio Vargas, 1420 - 8º andar - Savassi Belo Horizonte, Minas Gerais Brasil CEP 30112-021 contato@calebedesign.com.br

Category 1: Logos New · 1.1. The Americas 7 General Informations Jury 9th WOLDA The categories for Logo New and Identities have been judged in Düsseldorf, Germany.

The jury of the 9 th WOLDA, Categories 2 and 3 (from left):  Rodrigo Faustino, Commgroup, Brazil  Christian Baun, logodesign.dk, Denmark  Claudia Eustergerling, Eustergerling Sarl, Luxembourg

Award of Excellence

CER Diamantina is a Rehabilitation Hospital for people with all kinds of disabilities. The challenge was to develop an inclusive identity, that could be perceived by all patients - including the blind. thefrom juryadon‘t participate in theThe competition withistheir own work. We Members designed theoflogo non-visual start ing point. CER Font Family the ﬁrst customized version of Braille, adding a typeface experience to the standard raised dots. The symbol was also designed to have a familiar, distinguishable touch for Braille readers. With the logo, CER has set a new standard for all Rehabilitation Hospitals, and inspired them to look for new ways to improve accessibility.

Calebe Design av. Getulio Vargas, 1420 - 8º andar - Savassi Belo Horizonte, Minas Gerais Brasil CEP 30112-021 contato@calebedesign.com.br

Category 1: Logos New Âˇ 1.1. The Americas 8 General Informations

Award of Excellence

CER Diamantina is a Rehabilitation Hospital for people with all kinds of disabilities. The challenge was to develop an inclusive identity, that could be perceived by all patients - including the blind. We designed the logo from a non-visual start ing point. The CER Font Family is the ďŹ rst customized version of Braille, adding a typeface experience to the standard raised dots. The symbol was also designed to have a familiar, distinguishable touch for Braille readers. With the logo, CER has set a new standard for all Rehabilitation Hospitals, and inspired them to look for new ways to improve accessibility.

Calebe Design av. Getulio Vargas, 1420 - 8Âş andar - Savassi Belo Horizonte, Minas Gerais Brasil CEP 30112-021 contato@calebedesign.com.br

Category 1: Logos New Âˇ 1.1. The Americas 9 General Informations

Award of Excellence

CER Diamantina is a Rehabilitation Hospital for people with all kinds of disabilities. The challenge was to develop an inclusive identity, that could be perceived by all patients - including the blind. We designed the logo from a non-visual start ing point. The CER Font Family is the ďŹ rst customized version of Braille, adding a typeface experience to the standard raised dots. The symbol was also designed to have a familiar, distinguishable touch for Braille readers. With the logo, CER has set a new standard for all Rehabilitation Hospitals, and inspired them to look for new ways to improve accessibility.

Calebe Design av. Getulio Vargas, 1420 - 8Âş andar - Savassi Belo Horizonte, Minas Gerais Brasil CEP 30112-021 contato@calebedesign.com.br

Category 2: Logo Redesign · 2.0. 10

The Skaras® Jewels family business has been in the jewelry and watches trade for over 65 years. Source of inspiration for the design of the logo symbol was the ﬁrst letter of the brand in combination with the shape of the diamond. In the geometric form, the large diamonds visualize the object of the business, whereas the small diamonds visualize the concept of time, by forming an hourglass. Gold Award

Chris Trivizas 161 Sygrou Ave. 171 21, Athens GREECE contact@christrivizas.gr

Category 2: Logo Redesign · 2.0. 11

OLD

NEW

Wiegrink is a specialist for flooring in general, industrial flooring and floor redevelopment. The company is located in Germany maintaining relationships with global partners. Together they create unique coating and redevelopment systems. We designed a timeless and strong logo as the basis for a wide-ranged corporate design which was created in early 2016. The new logo shows the company name which is clasped by two elements forming a square and representing floor and ceiling.

Wölffe – Agentur für Design und Kommunikation Luisenstraße 3 46483 Wesel GERMANY hallo@woelffe-design.de

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Wölffe – Agentur für Design und Kommunikation Wiegrink is a specialist for flooring in general, industrial flooring and floor redevelopment. The Luisenstraße 3 company is located Germany maintaining global fl partners. Together create 46483 Wesel Wölffe – Agentur für Design Wiegrink is ain specialist for flooringrelationships in general, with industrial ooring and floorthey redevelopment. uniqueThe coating and redevelopment Wemaintaining designed a timeless and strong as the basis forTogether GERMANY und Kommunikation company is located insystems. Germany relationships withlogo global partners. a wide-ranged corporate design which wasredevelopment created in early systems. 2016. The We newdesigned logo showsa the company Luisenstraße 3 they create unique coating and timeless and strong logo 1/2 name which clasped elements forming a square and representing floor and ceiling. hallo@woelffe-design.de 46483 Wesel as theisbasis forby a two wide-ranged corporate design which was created in early 2016. The new logo

Silver Award

shows the company name which is clasped by two elements forming a square and representing ﬂoor and ceiling.

GERMANY hallo@woelﬀe-design.de

Category 2: Logo Redesign · 2.0. 12

Wölffe – Agentur für Design und Kommunikation Luisenstraße 3

Wölffe – Agentur für Design und Kommunikation 46483 Wesel Luisenstraße 3 GERMANY 46483 Wesel GERMANY hallo@woelffe-design.de hallo@woelffe-design.de

Silver Award

2/2

Wölﬀe – Agentur für Design und Kommunikation Luisenstraße 3 46483 Wesel GERMANY hallo@woelﬀe-design.de

Category 2: Logo Redesign · 2.0. 13

Emirates Nature, formerly Emirates Wildlife Society. The New Visual Identity, launched in September 2018, has been designed at NYUAD by a team of students lead by Goffredo Puccetti. It is comprised of key elements of the UAE natural heritage: the fragile roots of the mangroves and the depth of the rocky wadis combined into a thumbprint. Nature is all that surrounds us every day; and, in it, we are the actors of change, we leave our mark. The thumbprint is the seal of our commitment to protect the environment from the most pressing threats.

Emirates Nature, formerly Emirates Wildlife Society. The New Visual Identity, launched in September 2018, has been designed at NYUAD by a team of students lead by Goffredo Puccetti. It is comprised of key elements of the UAE natural heritage: the fragile roots of the mangroves and the depth of the rocky wadis combined into a thumbprint. Nature is allIdentity, that surrounds us every day; and, in it,2018, we arehas the actors change, at NYUAD by a team The New Visual launched in September been of designed we leave our mark. The thumbprint is the Puccett seal of our commitment to protect theelements environment of students lead by Goﬀredo i. It is comprised of key of the UAE natural heritage: from the most pressing threats.

Silver Award

the fragile roots of the mangroves and the depth of the rocky wadis combined into a thumbprint. Nature is all that surrounds us every day; and, in it, we are the actors of change, we leave our mark. The thumbprint is the seal of our commitment to protect the environment from the most pressing threats.

New York University Abu Dhabi Students of the Yes Logo Class, Prof. Goffredo Puccetti P.O. Box 129188 Saadiyat Island, Abu Dhabi United Arab Emirates gp56@nyu.edu

New York University Abu Dhabi Students of the Yes Logo Class, Prof. Goffredo Puccetti P.O. Box 129188 Saadiyat Island, Abu Dhabi New York University Abu Dhabi United Arab Emirates Students of the Yes Logo Class, gp56@nyu.edu

Prof. Goﬀredo Puccetti P.O. Box 129188 Saadiyat Island, Abu Dhabi UNITED ARAB EMIRATES gp56@nyu.edu

Category 2: Logo Redesign · 2.0. 14

In association with

In association with In association with

In association with

In association w

Silver Award

New York University Abu Dhabi Students of the Yes Logo Class, Prof. Goﬀredo Puccetti P.O. Box 129188 Saadiyat Island, Abu Dhabi UNITED ARAB EMIRATES gp56@nyu.edu

Category 2: Logo Redesign · 2.0. 15

ANTICO

Antico Frantoio is an Italian extravirgin olive oil producer. The logo wants to be an instinctive and minimal gesture, through colors that evokes the shiny tones of oil and the materiality of theoil millstone. The chosen typography is upperAntico Frantoio is the annew Italian extravirgin olive producer. The logo wants to be an case, in order to convey the consistency of the company philosophy, with a hint of instinctive and minimal gesture, through colors evokes thelike shiny friendliness and dynamism given by the twothat ending “O” letters, rollingtones olives. of a Old logo b Fullof logo the new oil and the materiality the millstone. The chosen typography is upper-

Studio Berghella Via Michelangelo, 4 66038 San Studio Vito Chietino Berghella ITALY Via Michelangelo, o.berghella@gmail.com

Designed the in 2017 case, in order to convey consistency of the company philosophy, with a hint of Antico Frantoio is an Italiangiven extravirgin producer. logo wants to be an instinctive and friendliness and dynamism by theolive twooil ending “O”The letters, like rolling olives. through colors that evokes the shiny tones of the new oil and the materiality of the a Oldminimal logo gesture, b Full logo

Bronze Award

FRANTOIO

millstone. The chosen typography is uppercase, in order to convey the consistency of the company Designed in 2017 with a hint of friendliness and dynamism given by the two ending “O” letters, like rolling philosophy, olives. Designed in 2017

4 66038 San Vito Chietino ITALY Studio Berghella o.berghella@gmail.com Via Michelangelo, 4 66038 San Vito Chietino ITALY o.berghella@gmail.com

Category 2: Logo Redesign · 2.0. 16

The Logo. The Logo.

Bronze Award

Leading digital agency Playground is noted collaborations with clients such Leading digital agency Playground is noted forfor collaborations with clients such asas Vans, The North Face, and Napapijri. The brand identity refresh coincides with Vans, The North Face, and Napapijri. The brand identity refresh coincides with a new website and state-of-the-art, 550m² HQ in Milan, Italy. a new website and state-of-the-art, 550m² HQ in Milan, Italy.

The humble is the DNA of digital world, and the cornerstone of the 2018 Leading The digital agencypixel Playground is the noted for collaborations with clients such as Vans, The North humble pixel is the DNA of the digital world, and the cornerstone of the 2018 Playground logo. Face, and Napapijri. The brand identity refresh coincides with a new website and state-of-the-art, Playground logo. 550m² HQ in Milan, Italy. The humble is the DNA of the digital world, and the cornerstone of A single pixel, standing apart frompixel the rest, serves as a full-stop beside the 'P'. Playing A single pixel, standing theto rest, serves a full-stop beside the 'P'. Playing a supporting role, yetapart boldfrom enough stand out.as Complementary, collaborative, yet the 2018a Playground logo. Ainfluential single pixel, standing apart from the rest, serves supporting role, yetan bold enough to stand out. should Complementary, collaborative, yet as a full-stop beside independent. As digital agency be. independent. As an influential digital agency shouldto be. the ‘P’. Playing a supporting role, yet bold enough stand out. Complementary, collaborative, yet independent. As an influential digital agency should be.

Playground srl srl Playground Strada Padana Superiore 2/B, Strada Padana Superiore 2/B, Cernusco Sul Naviglio (Milan), Cernusco Sul Naviglio (Milan), Italy. Italy.

Playground srl

Phone +39 02 40706003 Strada +39 Padana Superiore 2/B, Phone 02 40706003 E-mail info@playground.it E-mail info@playground.it Cernusco Sul Naviglio (Milan) Website www.playground.it Website www.playground.it

ITALY info@playground.it

Category 2: Logo Redesign · 2.0. 17

Identity.

This identity is reinforced by the new-look merch, thematically consistent from business cards to tote bags, ofﬁce stationery to outerwear. The merch provides a ﬁttingly uncluttered

canvas lets the design do new-look the heavy lifting. This identity is that reinforced by the merch, thematically consistent from business cards to tote bags, oﬃce stationery to outerwear. The merch provides a ﬁttingly uncluttered canvas that lets the design do the heavy lifting.

Bronze Award

Playground srl Strada Padana Superiore 2/B, Cernusco Sul Naviglio Playground srl(Milan), Italy.

Strada Padana Superiore 2/B, (Milan)

Cernusco Sul Naviglio Phone +39 02 40706003 E-mail ITALY info@playground.it Website www.playground.it info@playground.it

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Category 2: Logo Redesign · 2.0. 18

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Old

MOB

Old

MOB

Bronze Award

Redesign, 2018 Coworking space Barcelona, Spain

New

MOB (Makers of Barcelona) is the leading creative community of Barcelona. MOB oﬀers a diﬀerent concept of coworking – building communities that create lasting impact, fostering collaboration, Redesign, 2018and entrepreneurship. MOB (Makers Using of Barcelona) is the leading creative of Barcelona. innovation the previous stencil font community as a starting point, the new logo Coworking space MOB offers a different concept of coworking – building communities acts as a frame to represent its open community, its spaces and events, and also its underpinning Barcelona, Spain that create lasting impact, fostering collaboration, innovation and values such as inclusion. entrepreneurship. Using the previous stencil font as a starting point, the new logo acts as a frame to represent its open community, its spaces and events, and also its underpinning values such as inclusion.

Matteo Cellerino Rambla del Prat 1, pral. 2º 08012 Barcelona España matteo@celleri.no VAT ID ESY4159252S

Matteo Cellerino Rambla del Prat 1, pral. 2º Matteo Cellerino 08012 Barcelona Rambla del Prat 1, ESPANA 08012 Barcelona matteo@celleri.no España

matteo@celleri.no VAT ID ESY4159252

Category 2: Logo Redesign · 2.0. 19 2/2

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MOB

Bronze Award

Redesign, 2018 Coworking space Barcelona, Spain

MOB (Makers of Barcelona) is the leading creative community of Barcelona. MOB offers a different concept of coworking – building communities that create lasting impact, fostering collaboration, innovation and entrepreneurship. Using the previous stencil fontcommunity as a starting point, the MOB (Makers of Barcelona) is the leading creative of Barcelona. new logo as a frame to represent its open community, its spaces MOB offersacts a different concept of coworking – building communities and create events,lasting and also its underpinning values such as inclusion. that impact, fostering collaboration, innovation and

entrepreneurship. Using the previous stencil font as a starting point, the new logo acts as a frame to represent its open community, its spaces and events, and also its underpinning values such as inclusion.

Matteo Cellerino Rambla del Prat 1, pral. 2º 08012 Barcelona España Matteo Cellerino Rambla matteo@celleri.no del Prat 1, pral. 2º VAT ID ESY4159252S 08012 Barcelona

Matteo España matteo@celleri.no Rambla VAT ID ESY4159252S

Cellerino del Prat 1, pral. 2º 08012 Barcelona ESPANA matteo@celleri.no

Category 2: Logo Redesign · 2.0. 20

OLD

NEW

OLD

Logo entry: Autonomy is a US-based global macro investment fund. Refreshing brand identity went Autonomy Autonomy is a US-based global macro investment fund. Refreshing brand identity went hand-in-hand with refocusing brand strategy to better reﬂect Autonomy’s on-the-ground, hand-in-hand with refocusing brand strategy to better reflect Autonomy’s on-the-ground, ‘immersive’ Westrength emphasized the strength andbyconﬁdence of the company by ‘immersive’ approach. Weapproach. emphasized the and confidence of the company introducing a bold, graphic that suggests mathematical expertisethe underpinning their introducing a ‘A’ bold, graphicthe‘A’ that suggests mathematical expertise underpinning their strategy. The new electric blue andcorporate upward movement the ‘A’ combine movement to Logo entry: Autonomy strategy. Thecorporate new electric blueofand upward of the ‘A’ combine to strength and performance. Autonomycommunicate is a US-based global macro investment fund. Refreshing brand identity went

Bronze

communicate strength and performance.

hand-in-hand with refocusing brand strategy to better reflect Autonomy’s on-the-ground, Award ‘immersive’ approach. We emphasized the strength and confidence of the company by introducing a bold, graphic ‘A’ that suggests the mathematical expertise underpinning their strategy. The new electric corporate blue and upward movement of the ‘A’ combine to

NEW

Thackway McCord

Thackway McCord Kat McCord Kat McCord 77 Bowery, Studio 77 Bowery, Studio 503 10002, New10002, York New York UNITED STATES UNITED STATES kat@thackwaymccord.com Thackway McCord

503

kat@thackwaymccord.com

Kat McCord 77 Bowery, Studio 503 10002, New York UNITED STATES

Category 2: Logo Redesign Â· 2.0. 21

Thackway McCord

Guidelines poster, powerpoint presentation covers, letterhead, and business cards

Bronze Award

Thackway McCord Kat McCord 77 Bowery, Studio 503 10002, New York UNITED STATES kat@thackwaymccord.com

Kat McCord McCord Thackway 77 Bowery, Studio 503 Kat McCord 10002, New York STATESStudio 503 77UNITED Bowery, kat@thackwaymccord.com 10002, New York UNITED STATES kat@thackwaymccord.com

Thackway McCord Kat McCord 77 Bowery, Studio 503 10002, New York UNITED STATES kat@thackwaymccord.com

Category 2: Logo Redesign · 2.0. 22

In just a few years, Lapland Eco Store has gone from nothing to being the largest e-commerce in Sweden that only sells organic products. The success created a need to replace their home-made logo with a more easy-touse and appropriate one. They wanted to make a strong statement and quickly signal their business concept; organic and sustainable products for the home. The logo’s symbol represents the concept with a house-shaped leaf and a stalk that leads into the house.

BRANDMA’ Annika Ståhlgren (design director) Hantverkargatan 40 112 21 Stockholm Sweden hello@brandma.se

just aLapland few years, Store goneto from nothing to being the largest e-commerce In just a fewInyears, Eco Lapland Store hasEco gone fromhas nothing being the largest e-commerce in Sweden that in Sweden that only organic products. success created a need logo to replace their easy-tohome-made only sells organic products. Thesells success created a needThe to replace their home-made with a more logo withone. a more appropriate one. They wanted maketheir a strong statement use and appropriate Theyeasy-touse wanted to and make a strong statement and quicklytosignal business concept;and signalproducts their business concept; and sustainable for with the home. The logo’s organic andquickly sustainable for the home. Theorganic logo’s symbol representsproducts the concept a house-shaprepresents the ed leaf and symbol a stalk that leads into theconcept house. with a house-shaped leaf and a stalk that leads into the house.

Award of Excellence

BRANDMA’ BRANDMA’ AnnikaStåhlgren Ståhlgren(design director) Annika (design director)40 Hantverkargatan Hantverkargatan 112 21 Stockholm 40 112 21 Stockholm Sweden SWEDEN hello@brandma.se hello@brandma.se

Category 2: Logo Redesign · 2.0. 23

Award of Excellence

BRANDMA’ Annika Ståhlgren BRANDMA’ (design director) Annika Ståhlgren (design director) Hantverkargatan 40 Hantverkargatan 40 112 21 Stockholm 112 21 Stockholm Sweden SWEDEN hello@brandma.se hello@brandma.se

Category 2: Logo Redesign · 2.0. 24

old

new

At the beginning of 2018 we were invited to work on refreshing of visual identity of STRUXI, a real estate developer from Opole, Poland.

At the beginning of 2018 we were invited to work on refreshing of visual identity of STRUXI, a real estate developer The letter „S” took the role of the road in the new sign and the dream goal, a new home, is reected by letter „t”. from Opole, Poland. In a simple, non-intrusive, but expresive way we’ve included company’s main mission in the new sign: The letter „S” took the roleof thearoad inyour the new sign and the dream goal, a new home, is reected by letter „t”. nding way to dream home.

In a simple, non-intrusive, but expresive way we’ve included company’s main mission in the new sign: nding a way to your dream home.

At the beginning of 2018 we were invited to work on refreshing of visual identity of STRUXI, a real estate developer from Opole, Poland. The letter „S” took the role of the road in the new sign and the dream goal, a new home, is reﬂected by letter „t”. In a simple, non-intrusive, but expresive way we’ve included company’s main mission in the new sign: ﬁnding a way to your dream home. Award of Excellence

Author: Marcin Gajos, 2018 Brandglow sp. z o.o.

Author: Marcin Gajos, 2018 ul. Technologiczna 2

(Park Naukowo-Technologiczny)

Brandglow sp. z o.o. 45-839 Opole ul. Technologiczna 2 POLAND (Park Naukowo-Technologiczny) +48 660 671 789 45-839 Opole oﬃce@brandglow.pl POLAND 7543123207 +48NIP 660 671 789 oﬃce@brandglow.pl

Brandglow sp. z o.o. Marcin Gajos ul. Technologiczna 2 (Park Naukowo-Technologiczny) 45-839 Opole POLAND oﬃce@brandglow.pl

NIP 7543123207

Category 2: Logo Redesign · 2.0. 25

At the beginning of 2018 we were invited to work on refreshing of visual identity of STRUXI, a real estate developer from Opole, Poland. The letter „S” took the role of the road in the new sign and the dream goal, a new home, is reected by letter „t”. In a simple, non-intrusive, but expresive way we’ve included company’s main mission in the new sign: nding a way to your dream home.

Author: Marcin Gajos, 2018 Brandglow sp. z o.o. ul. Technologiczna 2 (Park Naukowo-Technologiczny) 45-839 Opole POLAND

Brandglow sp. z o.o. Marcin Gajos ul. Technologiczna 2 NIP 7543123207 (Park Naukowo-Technologiczny) 45-839 Opole POLAND oﬃce@brandglow.pl +48 660 671 789 oﬃce@brandglow.pl

Award of Excellence

Category 2: Logo Redesign · 2.0. 26

OLD

NEW

Florist Holland is a leading organisation in ﬂoriculture with over 40 years of experience in breeding and

Studio Piraat

of the Gerbera. Our challenge restyle so it in would fit intoand the modern Binckhorstlaan 36 Florist Holland is propagation a leading organisation in floriculture with was overto40 yearsthe of identity, experience breeding Studio Piraat world and carry the brand in the future. By simplifying the existing identity, we created a restyle at 2516 BE The Hague propagation of the Gerbera. Our challenge was to restyle the identity, so it would fit into the modern Binckhorstlaan 36 which the recognizability is retained. The result is a new, modern identity that fits the core values of THE NETHERLANDS world and carry the brand in the future. By simplifying the existing identity, we created a restyle at 2516 BE The Hague Florist Holland perfectly and is easy toinapply on- and offline. info@studiopiraat.nl Studio Piraat Florist Holland isisaretained. leading organisation floriculture withthat over of experience in breeding which the recognizability The result is a new, modern identity fits40 theyears core values of THE NETHERLANDS Binckhorstlaan 36 propagation of isthe Gerbera. challenge Florist and Holland perfectly and easy to applyOur on- and offline. was to restyle the identity, so it would fit into theinfo@studiopiraat.nl

Award of Excellence

modern world and carry the brand in the future. By simplifying the existing identity, we created a restyle at which the recognizability is retained. The result is a new, modern identity that ﬁts the core values of Florist Holland perfectly and is easy to apply on- and oﬄine.

2516 BE The Hague THE NETHERLANDS info@studiopiraat.nl

Category 2: Logo Redesign Â· 2.0. 27

Studio Piraat Binckhorstlaan 36 2516 BE The Hague THE NETHERLANDS info@studiopiraat.nl

Award of Excellence

Studio Piraat Binckhorstlaan 36 2516 BE The Hague THE NETHERLANDS info@studiopiraat.nl

Category 2: Logo Redesign · 2.0. 28

OLD

NEW

Project: Baltika Radio (redesign)

Project: Baltika Radio

Alexander Bukin Zoi Kosmodemyanskoi 2016. Baltika Radio — first independent radiostation broadcasting in St. Petersburg on 104.8 FM. Year 1990 Baltika Radio becomes first russian radiostation 5b, 70 with private ivestment gaining vast popularity during august 1991 events. Baltika Radio was one of the few media capable to cover daily national news. Later, Khimky, 141400 Baltika Radio was transformed into news-oriented media for the active, modern and educated citizens of St. Petersburg, Russia. Baltika Radio now broadcasting Russian Federation via internet also on the official page baltika.fm. Along with reformatting visual rebranding was made: new corporate style and web page design. Unfortunately, at Alexander Bukin (redesign) bukindesign@gmail.com the moment the radio station is closed. Zoi Kosmodemyanskoi

2016. Baltika Radio — first independent radiostation broadcasting in St. Petersburg on 104.8 FM. Year 1990 Baltika Radio becomes first russian radiostation with private ivestment gaining vast popularity during august 1991 events. Baltika Radio was one of the few media capable to cover daily national news. Later, Baltika Radio was transformed into news-oriented media for the active, modern and educated citizens of St. Petersburg, Russia. Baltika Radio now broadcasting via internet also on the official page baltika.fm. Along with reformatting visual rebranding was made: new corporate style and web page design. Unfortunately, at the moment radio station is closed. 2016.theBaltika Radio – ﬁrst independent radiostation broadcasting in St. Petersburg on 104.8 FM.

Award of Excellence

Year 1990 Baltika Radio becomes ﬁrst russian radiostation with private ivestment gaining vast popularity during august 1991 events. Baltika Radio was one of the few media capable to cover daily national news. Later, Baltika Radio was transformed into news-oriented media for the active, modern and educated citizens of St. Petersburg, Russia. Baltika Radio now broadcasting via internet also on the oﬃcial page baltika.fm. Along with reformatting visual rebranding was made: new corporate style and web page design. Unfortunately, at the moment the radio station is closed.

5b, 70 Khimky, 141400 Russian Federation bukindesign@gmail.com

Alexander Bukin Zoi Kosmodemyanskoi 5b, 70 Khimky, 141400 RUSSIAN Federation bukindesign@gmail.com

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F l Ac h S c h l e i Fe

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Benedict

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Bened Bened ct ct

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Bened Bened ct ct Zerspanung – Schweißbau – Montage Zerspanung – Schweißbau – Montage

Bened ct

Zerspanung – Schweißbau – Montage Zerspanung – Schweißbau – Montage SySTEMfErTIGunG GMBH Zerspanung – Schweißbau – Montage

Benedict

Bened ct Zerspanung – Schweißbau – Montage

Benedict B

Bened ct

Benedict Systemfertigung is a traditional medium-sized family business in the Bened ct metal industry. The logo was getting old and the company was facing a generational change. This important point in the company’s history should be marked by a relaunch of the logo and all visual communication elements. Award of Excellence

Thöne Editorial- und Kommunikationsdesign Hiltrud Thöne, Dipl.-Kommunikationsdesignerin Landdamm 70 67580 Hamm am Rhein GERMANY thoene@thoene-design.de

Category 2: Logo Redesign · 2.0. 30

Benedict Systemfertigung GmbH Zeppelinstr. 4 63741 Aschaffenburg

Geschäftsleitung Gottfried Köhler Steuernummer 204 / 122 / 31210 USt-ID-Nr. DE 274 800 293 Amtsgericht Aschaffenburg HRB 11425 Telefon 0 60 21/4 29 39-0 Telefax 0 60 21/4 29 39-39 E-Mail info@benedict-gmbh.de Internet http://www.benedict-gmbh.de Bankverbindungen Sparkasse Aschaffenburg IBAN DE52 7955 0000 0000 0034 42 BIC BYLADEM1ASA Raiffeisenbank Aschaffenburg IBAN DE40 7956 2514 0000 7046 28 BIC GEN0DEF1AB1

Award of Excellence

Thöne Editorial- und Kommunikationsdesign Hiltrud Thöne, Dipl.-Kommunikationsdesignerin Landdamm 70 67580 Hamm am Rhein GERMANY thoene@thoene-design.de

Category 2: Logo Redesign · 2.0. 31

OLD

NEW

Head is an Australian wine brand that does not take a quick nor easy approach to winemaking. Their award winning wines are born from sloped, high-altitude vineyards planted on multi-facetted bedrock in the Barossa region.

Head is an Australian wine brand that does not take a quick nor easy approach to winemaking. This bold new logo,from with its distinctive and flexible ‘H’ symbol, respects and place: Their award winning wines are born sloped, high-altitude vineyards plantedboth on history multi-facetted the ‘H’ symbol paying homage to the ancient pictogram for ‘fence’; the angled cut through the bedrock in the Barossa region. ‘H’ representing each vineyard’s slopes and complex strata of rock and soil. Created 2018 Head is anwith Australian wine brand does‘H’ notsymbol, take a quick nor easy to winemaking. This bold new logo, its distinctive andthat flexible respects bothapproach history and place: Theirpaying award homage winning wines born from sloped, for high-altitude vineyards on multi-facett ed the ‘H’ symbol to theare ancient pictogram ‘fence’; the angled planted cut through the bedrock in the Barossa slopes region. and This complex bold new strata logo, with its distinctive and ﬂexible ‘H’ symbol, ‘H’ representing each vineyard’s of rock and soil. Created 2018 respects both history and place: the ‘H’ symbol paying homage to the ancient pictogram for ‘fence’; the angled cut through the ‘H’ representing each vineyard’s slopes and complex strata of rock Award and soil. Created 2018 of Excellence

See&Co 15 Best Avenue Mosman NSW See&Co Australia 2088 15 Best Avenue hello@seeandco.com.au

Mosman NSW

Australia 2088 See&Co hello@seeandco.com.au 15 Best Avenue Mosman NSW AUSTRALIA 2088 hello@seeandco.com.au

Category 2: Logo Redesign Â· 2.0. 32

Award of Excellence

See&Co 15 Best Avenue Mosman NSW AUSTRALIA 2088 hello@seeandco.com.au

Category 2: Logo Redesign · 2.0. 33

OLD

NEW

Australia’s first specially developed beef breed has changed its name from Square Meaters to “Australian Grey” in order to leverage its Australian provenance and give an assurance of quality. The brief was to promote the breed’s Australian heritage and its meaty build yet ensure that it did not look like every other cattle brand logo or illustration. In this logo, the stylised bull reflects its unique build and also suggests the shape of the Australian continent. Created 2018

Australia’s first specially developed beef breed has changed its name from Square Meaters to “Australian Grey” in order to leverage its Australian provenance and give an assurance of quality.

The brief was to promote the breed’s Australian heritage and its meaty build yet ensure that it did not look like every other cattle brand logo or illustration. In this logo, the stylised bull reflects its unique Australia’s rst specially beef breed has changedCreated its name build and also ﬁsuggests the developed shape of the Australian continent. 2018 from Square Meaters to

Award of Excellence

“Australian Grey” in order to leverage its Australian provenance and give an assurance of quality. The brief was to promote the breed’s Australian heritage and its meaty build yet ensure that it did not look like every other cattle brand logo or illustration. In this logo, the stylised bull reﬂects its unique build and also suggests the shape of the Australian continent. Created 2018

See&Co 15 Best Avenue Mosman NSW Australia 2088 hello@seeandco.com.au

See&Co 15 Best Avenue Mosman NSW Australia 2088 hello@seeandco.com.au See&Co

15 Best Avenue Mosman NSW AUSTRAIA 2088 hello@seeandco.com.au