TA B L E TALK
TREND REPORT
Our top predictions for 2022 Comfort classics with novel treatments, communal dining, more plant-based alternatives, and all of the sweet treats are on the horizon this year
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Yum yums
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Nostalgic desserts After the emotional rollercoaster of the last two years, our appetites for the retro desserts of our childhood are on the increase. We’re talking jelly and custard, malva pudding, ice-cream sundaes with extra sprinkles … anything sweet and satisfying that harks back to simpler times and brings out your inner kid, basically.
TASTE JANUARY/FEBRUARY 2022
After the release of its raspberry jam-filled yum yums in 2019, British retailer Waitrose saw a whopping 317% increase in sales in these treats the following year. Also in 2020, competing supermarket M&S launched its Yumnut – a yum yum-doughnut hybrid that left everyone confused, because weren’t these two confections essentially the same thing? Allow us to clarify. The yum yum is a stretched and twisted, butter-enriched doughnut finished off with a sticky glaze. It can be filled or left plain. And we’re waiting with bated breath for it to catch on locally.
