YAKUZA Brand Launch Pack NTU FMB

Page 24

secondary consumer

the skater elitist Jack 22 Manchester Graduated Central Saint Martins University for Architecture. Jack would prefer to show off hints of streetwear and luxury brands rather than dripping head to toe in the latest drop, he would prefer to just fashion accessories. His first ever streetwear purchase was the infamous Off-White yellow belt, which he wears as very frequently. He aims to save for our staple blazer jacket once he has got a stable job but is very much in touch with Yakuza and someone we consider loyal as we are the brand he will chose when purchasing a product over our competitors.

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