YAKUZA Brand Launch Pack NTU FMB

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MARKET ROUTES online To begin with Yakuza will use online methods to distribute products and to reach out to the consumer. The saturated market of e-commerce proves that there is a clear demand to shop online, purely mainly for convenience and this form of channel has been increasing year on year. Yakuza will apply this by creating attractive social medias and the use of their own website, linking all channels together to create a seamless experience with ease for our consumers. The trend of streetwear ‘dropping’ collections often works hand in hand with being released on brands websites, Yakuza will begin with using this method for ease before developing in store drops.

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MARKET ROUTES offline Having an offline presence is also very important for Yakuza as it not only increases brand equity but increases the routes in which we can sell in, bringing in higher cash flow for the company. Additionally due to market research, despite the power of the internet, physical stores still account for about 80% of retail revenues. Therefore a physical store will allow consumers see the products come to life instead of through a screen and consequently establish brand to consumer connection. With this we will enter Yakuza into department stores beginning with Selfridges, chosen due to the stores trust and reliability. Yakuza will suit being sold into selfridges as it will sit alongside our competitors, slotting right into its place in the market and will gain a much larger audience. Consumers can also gain a taste of our excellent customer service proving close and loyal communications ensuring return of our consumers. 52.


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