YAKUZA Brand Launch Pack NTU FMB

Page 6

the story.

this is yakuza...

and this is ...

our journey. やくざ

3.

Created by Danny Evans and influenced by Japanese culture and the power of expressing individuality, Yakuza was built to shape uniqueness and unveil personal expression of the consumer in the fashion industry. Yakuza was designed by using inspiration from the Japanese crime gang originally called Gokudō, members of transnational organised crime syndicates originating in Japan. Yakuza products have been designed and created around the full body suit tattoo intended to hide identity of crime gang members to rivals. Yakuza prides itself on expressing individuality by incorporating formal wear with casual fabrics and printed patterns on the inside of garments to highlight brand distinctiveness.

4.

物語 物語 物語 物語 物語 物語 物語 物語

物語 物語 物語 物語 物語 物語 物語 物語


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