Viajante Year II – Issue n° 4 – July/August 2012-08-13
Viale BRT Hybrid
A highlight at Rio+20, the project is founded on the search for alternatives to preserve the environment
Bus publicizes theOlympicGames The Paradiso 1800 DD is travelling around Brazil to promote the London Games
New city buses for Chile
Deal consolidates Marcopolo as the largest supplier for the Transantiago system
Staff
3. Editorial
New management Viajante Magazine is a quarterly publication produced by Marcopolo General Cordination Marketing Marcopolo Editorial Board Andre Luis de Oliveira, José Carlos Secco, Méri Steiner, Paulo Corso, Petras Amaral Santos, Ricardo Portolan, Rodrigo Pikussa e Walter Cruz Website www.marcopolo.com.br Ana Rech Unit Av. Rio Branco, 4889 Bairro Ana Rech Caxias do Sul - RS - Brazil CEP 95060-650 Phone: (0800) 702-7070 (Brazil) or +55. 54. 2101.4000 (other countries) Email: contato@marcopolo.com.br Planalto Unit Av. Marcopolo, 280 - Bairro Planalto Caxias do Sul - RS - Brazil CEP: 95086200 Phone: (0800) 702-7070 (Brazil) ou +55. 54. 2101.4000 (other countries) Email: contato@marcopolo.com.br
4. Management and Leadership
Paulo Bellini, president emeritus
6. Tourism
Kruger Park Safari
9. G7 in South Africa
Celebrations for the Intercape DD 1800
10. Interview
Chilean Tur-Bus
14. Viale BRT Hybrid A highlight at Rio+20
16. Viale BRT in Brazil Project introduces the vehicle across the country
17. Representative
Coordination, Production and Editing Invox Mais Comunicação Rua Bento Gonçalves, 2221, sala 502 Centro | Caxias do Sul | RS (54) 3028.2868 invox@invoxcomunica.com.br Journalists Responsible Adriana Schio MTB RS 8107 Simoni Schiavo MTB RS 8821 Graphic Design and Art Direction Cíntia Colombo Quarterly publication by São Miguel publishers, with free distribution Translation traduzca.com Reproduction of content without prior consent is strictly prohibited. All rights reserved.
Ferrari Comércio e Representação
18. Urban Mobility
Wagner Colombini Martins
19. Gastronomy
A delicacy by Adriano Medeiros
20. The Marcopolo World
Transantiago receives 486 buses
22. Olympics
Paradiso 1800 publicizes the Games
Editorial
JĂşlio Soares/Objetiva
Change motivates us to grow and innovate We are faced with changes every day; in the environment, transport routines, daily operations at work and in companies. These developments often go unnoticed or, when visible, provoke no reaction. However, some changes make us pause to reflect or change our position, often causing surprise or concern because they were unexpected or we had no idea where they would lead us. Nevertheless, like it or not, changes will continue to occur and it is important to take advantage of these events in order to grow, progress or broaden our horizons, our vision of the future and of ourselves. Marcopolo is no exception and changes are ever-present. In fact, I believe that change here occurs even faster than in most companies. We are constantly adapting, innovating, seeking new challenges and making things happen. Now, we are undergoing further change to continue to make things happen, taking another leap towards the future over the next 60 years. In 1949, at the start of the company, we had less than 20 employees, but the same tenacity to innovate and manufacture buses in Brazil. We have grown, innovated
and produced over 300,000 buses operating in several regions around the world. We now have an18,000-strong body of staff on five continents, in different countries and cultures, but with renewed commitment to continue producing the best vehicles for the needs and requirements of the market, our customers and our customer’s customers. The world is in a constant state of change. Likewise, we are also always adapting and reinventing ourselves. Such is nature and the human essence. Since we are unable to halt or prevent change, we live in the present, while focusing steadfastly on tomorrow, where we want to go and how to get there. And each time we look ahead, tomorrow changes and we change with it; new unexpected challenges, new partnerships, ideas and desires to be accomplished, but our essence as entrepreneurs remains unchanged, as does our determination to move forward and make things happen. After all, Marcopolo is one company, made up of many individuals and inspired by many others, both past, present and future. Our destination is growth and the world is our road.
Mauro Bellini
President of the Board of Directors
Management and Leadership
Driven by passion At the age of 85, Paulo Bellini has taken on new commitments as the president emeritus of Marcopolo Júlio Soares/Objetiva
A passion for the company and the work it has accomplished over the years is what drives Paulo Bellini. At 85 years old, 63 of which have been dedicated to the country’s largest bus manufacturer, Bellini has just been elected president emeritus and has stepped down as Chairman of the Board, a position now occupied by his son, Mauro Bellini. At the forefront of the company he helped to found, the businessman played a decisive role in its transformation into one of the world’s largest organizations and one of Brazil’s main multinational companies.
4
For those who think the idea is to work less, this is mere illusion. “I plan to continue doing what I have done in recent years, focusing on managing people to ensure continuous motivation among company employees, and acting as a mentor to our executives, as well as other skills,” explains Bellini. These new skills are directly related to preserving the culture of Marcopolo, strengthening its values and ethical principles, in order to ensure the brand and company image and fulfill its social function. During his extensive term as an executive,
Bellini has always based his work on valuing people and is dedicated to creating and maintaining an open business environment to encourage and motivate employees, using their individual skills to form united, competent, creative and efficient teams. Valuing people has become the company trademark and the daily relationship with employees has ensured the creation of a true Marcopolo culture, in addition to strong gro-
wth and international expansion. Its vision for the future and opportunities to, as they say in the company, “make things happen”, has earned the company its unique image. “Our product depends entirely on the motivation, participation and commitment of our staff. They are responsible for producing our buses, the satisfaction of our customers and the high standard of competitiveness we have achieved”. Gilmar Gomes
“I plan to continue doing what I have done in recent years, focusing on managing people and acting as a mentor to our executives.” Mauro Bellini, Paulo Bellini, Valter Gomes Pinto and Luciano Moisés Bado
Continuity in growth and culture Upon taking over as president emeritus, Paulo Bellini stepped down as Marcopolo’s Chairman of the Board, a position held for the last 35 years since the company’s creation in 1977. This post is now occupied by his son, who has accompanied and participated in company operations since 1988. Also leaving the board are Valter Gomes Pinto, who will continue as director and has been replaced by Luciano Moisés Bado, and José Antônio Fernandes Martins, nominated for the role of Vice-President of Institutional Relations at Marcopolo. A graduate in Mechanical Engineering and Business Administration, Mauro Bellini acted in several sectors before taking over sales and post-sales operations for the company in 1996 for South Africa and the Middle East, catering to customers in more than 30 countries. “It is an important role and I am pleased to have the task of continuing Marcopolo’s growth and expansion. I’m prepared for the role because I’ve had 51 years of guidance and teaching from my father. I am proud to take on this new challenge and responsibility”, says Mauro.
Preparation for this succession began many years ago and was carefully planned by controlling members. Since 2004, Mauro and another new board member, Luciano Bado, have been trained to take on these roles. Mauro spent two years as a guest member of the Board, two more as a full member, another two as vice-chairman and has now taken over as chairman. Luciano Bado has worked at Marcopolo for 12 years, undergone several training courses and earned an MBA. “I am completely at ease with the mission ahead and my position, and feel comfortable about helping to chart company strategy. What’s more, we have the best team of executives in our field”, says Bado. In addition to the exit of Paulo Bellini, Valter Gomes Pinto and José Antonio Martins, The General Shareholders Meeting held in March elected the following individuals as new members of the Board for 2012/2014: Oscar de Paula Bernardes Neto, vice-president, Maria Letícia de Freitas Costa, Fuad Jorge Noman Filho, Paulo Cezar da Silva Nunes and Manuela Cristina Lemos Marçal.
5
Tourism
Kruger Park, a safari paradise Located in northern South Africa, in the Limpopo and Mpumalanga provinces, the Kruger National Park is one of the world’s oldest natural reserves and one of Africa’s most important. Boasting unique biodiversity, the reserve provides encounters with the Big Five: lion, leopard, buffalo, elephant and rhinoceros.
6
The reserve is replete with other amazing finds, such as forests, birds, traces of human ancestry and plenty to see and do. An African wildlife sanctuary, the Kruger Park is the largest national park in South Africa, covering approximately 20,000 square miles. It is also one of the oldest and most-visited by tourists in search of a safari experience. Located in the north of the country, in the Limpopo and Mpumalanga provinces, the park was created in 1898 and is also renowned for its excellent infrastructure. Visiting the park is like entering a fantasy world worthy of the stories of the Brothers Grimm, where a multitude of wild animals live in an area of varying landscapes and breathtaking beauty. The park’s biodiversity is also unique and in addition to the Big Five (lion, elephant, rhinoceros, buffalo and leopard), hippopotamuses, giraffes, zebras, antelope, deer, cheetahs, hyenas, crocodiles‌. can all be seen in their natural habitat. However, the Kruger is not only home to large animals; it is also replete with other finds such as forests, incredible birdlife, traces of human ancestry and plenty to see and do. The heart of the park is where the Sabie and Sand rivers meet and animals gather in abundance, particularly predators. To the North, underbrush and marula trees house a large population of black and white rhino. Forests of fever trees grow close to giant baobabs. The slim green trunks of the fever trees glimmer between the solid dark brown trunks of the baobabs in a magical and unforgettable vision. Six rivers feed the region, resulting in the spectacular vegetation and diverse ecosystems that greet visitors on their arrival. Accommodation is available inside the park in the form of more than 20 camps (bungalow accommodation), located next to rivers or lakes. The bungalows offer a reasonable level of comfort and are excellent options for a different experience to traditional hotel accommodation. The camps also offer equipment and activities such as swimming pools and walking safaris. There are also luxury accommodations in the form of lodges. Although the Kruger Park is home to the largest diversity of animals in South Africa, they are not easy to find. Our tip is that the knowledge and experience of a good guide is always beneficial.
7
Tourism
The Baobab
Did you know? vOne of the oldest reserves in
Africa, the Kruger National Park was created in 1898 by the then South African president Paul Krßger (18251904). Since then the park has expanded and today it covers more than 2 million hectares, extending over 350 kilometers with an average width of 60 kilometers. vThe area between Mozambique and Zimbabwe is known for the villains of the past, who crossed the Limpopo River on foot. vBaobabs and their barrel-shaped trunks are an integral part of the landscape in the Kruger, in the Limpopo province. Native to Africa, the trees appear to be upside-down, with their roots facing upwards. Their trunks can be up to 9 meters wide and 18 meters high. vSome baobab trees live for thousands of years. The world’s largest and oldest specimen, the Sunland Baobab, is about 6,000 years old and can also be found in the Limpopo province.
8
Travelling tips How to get there Maputo, the largest city in Mozambique and the country’s capital, is the best point of access to the Kruger Park. From Maputo or Johannesburg you can visit the park as part of an organized tour or rent a car and drive yourself. Best time to visit The winter months, from May to September, are the best for spotting animals since vegetation is low, facilitating observation. Summer is extremely hot, but vegetation is lush, migrating birds have returned and there are plenty of young. Where to stay The are several different types of lodgings within the park, including bungalows and tented camps. Reservations can be made beforehand. Outside the park, the closest hotel to the Mozambique border is the Pestana Kruger. Length of stay Plan to stay for at least three nights. What to take Take lightweight clothes to wear during the day and long coats, beanies and scarves for nighttime attire, as well as a camera, binoculars and memory cards. Some lodgings provide personal hygiene items, insect repellant and laundry facilities. It is advisable to clarify any doubts when making your reservation. Additional information is available at: www.krugerpark.co.za / www.krugerpark.com
Launch
Celebrations for the G7 in South Africa Divulgação
A new generation of buses with semi-bed seats increases safety and comfort in intercity transport. A large celebration marked the presentation of the Paradiso Double Decker 1800 G7, the new generation of buses with semi-bed seats for South African market of Intercape, the largest private road transport company in southern Africa. Developed by Marcopolo in partnership with Intercape, the model has established new standards in terms of passenger safety and comfort on inercity buses in the country. “We are proud of what we have achieved with the G7. It is a significant advance for us at a time when South Africa needs safer, more reliable and inexpensive transportation”, explains Johann Ferreira, executive director of Intercape. The event as also attended by the Transport Minister for Western Cape province, Robin Carlisle, who
emphasized the importance of Intercape’s investment for transport in the country. A leader in intercity transport for the past 35 years, Intercape offers itineraries that cover seven countries in southern Africa and was the first South African company to operate internal routes in other African countries such as Namibia, Zambia and Mozambique. This year they made history once again by becoming the first to offer public transport by introducing the G7. Extreme comfort, including 150° reclining seats with viscoelastic foam padding, more leg and foot room and latest generation features with a futuristic finish are some of the differentials of the Paradiso DD 1800 G7. On the outside, new front and back LED lights provide elegant lines and the wide curving windscreen offers the driver and passengers bigger and better views. Furthermore, the G7 is the first double-decker bus that is entirely wheelchair accessible. The model will operate on the main intercity routes in South Africa and will also be available for charter.
9
Júlio Sores/Objetiva
Interview
Leadership in road transport in Chile Pioneira no transporte de passageiros no Chile, a hisA pioneer in passenger transport in Chile, the history of Tur-Bus goes back to 1948, when Spanish national Jesús Diez Martínez took the first steps towards founding the company. The key to its success is in the philosophy of its founder, whose primary concern has always been to offer clients personalized service, as well as training drivers to pay special attention to issues such as punctuality and cordiality. In 1965, following its relocation to Santiago and the acquisition of other medium and long-distance lines, the company became known as Tur-Bus. In the 80’s, Martínez passed the reins to his children and Jesús Diez Gonzáles took over general management of the company. Under its new management, Tur-Bus has advanced even further in the market and currently has a fleet of 2,000 vehicles, of which 50% are manufactured by Marcopolo. Part of the Jedimar Inversiones group, which also operates in the real estate and hospitality industries, Tur-Bus is currently Chile’s leading company for passenger road transport, servicing the entire country as well as some international lines to Argentina and Peru.
10
VJ: How did Tur-Bus emerge in Chile? Jesús Diez González: Tur-Bus is the oldest passenger transport company in Chile. It was founded 64 years ago in 1948, by my father Jesús Diez Martínez, who was born in Spain. In its early days, he personally drove an old 1939 Fargo around the outskirts of the sixth region. Over time, the company grew and bought other companies. I took over the administration in 1974, and the general management in 1982. In the 1980s we bought the first Marcopolo units and the company experienced significant growth. Today Tur-Bus operates in passenger transport, freight and parcel transportation, and industrial transport, primarily of miners. VJ: What is the current structure of the company: how many buses make up your fleet and how many employees do you have? González: The company has around 2,000 vehicles, including buses, trucks and microbuses, such as Volare. Of these, approximately 1,500 are long distance vehicles, mostly double-deckers. The Jedimar Inversiones group has
12,000 employees, of which 8,000 are involved in passenger transport. VJ: What area does the company cover? González: We currently service the whole of Chile, from Arica to Puerto Montt, with a network of 400 shops across the country. Our longest route is about 2,000 km from Santiago to Arica. As well as Chile, Tur-Bus offers international transport from Santiago to Lima, Santiago to Mendoza, Santiago to Córdoba and Santiago to Bariloche. VJ: Which models are part of the fleet and how many are Marcopolo? González: Around 50% of our fleet is Marcopolo. I would estimate that 70% of our buses are double-decker models. These are a trend in the Chilean market as well as Argentina, where almost 100% of long distance buses are double-deckers. VJ: How long has Tur-Bus been a client of Marcopolo? González: The first units were purchased in 1980. I believe they were generation III models.
will see growth in two main areas: freight and parcel transportation, and industrial contracts, where there is room for growth in the transport of company employees, particularly miners. VJ: Based on your experience, how do you view the future of the passenger transport sector in Chile and the challenges it will face in the coming years? González: I believe prospects for the country’s transport sector are centered on several different areas, as well as other modes. Chile is characterized as a long and narrow country, with varying geographical conditions that favor different modes of transportation. The government is keen to support other alternatives and is launching projects to strengthen transport in the country. The bus sector may well face some obstacles in the years to come. For this reason we are relying on commercial contracts for employee bus transport, such as miners, and the freight and goods sector for future growth.
Divulgação Tur-Bus
VJ: Why did Tur-Bus opt for the Marcopolo bus? González: Mainly for their quality and cost effectiveness. The vehicles offer exceptional quality in design, weight, durability, and the comfort and convenience of their seats. I would say that 70% of buses used in Chile are made in Brazil. VJ: In your opinion, what has stood out about Marcopolo buses during the Brazilian company’s years of partnership with Tur-Bus? González: The network of representatives. In Chile, Epysa represents Marcopolo and has a substantial sales, service and technical assistance network around the country. Marcopolo vehicles are also very high quality. VJ: What are the main challenges ahead for Tur-Bus? González: Significant expansion in the transportation of goods. Chile has undergone substantial development over the last 20 years and there is strong competition in the country’s long-distance passenger transport sector. We
11
Paquito Masiรก
Marcopolo Viale BRT buses, purchased by the Jabour company, are already operational in the TransOeste corridor in no Rio de Janeiro
Special Report
The Marcopolo Viale BRT Hybrid; a highlight at Rio+20 The vehicle has both a biodiesel and electric engine, and the project is founded on research that seeks environmentally-friendly alternatives Successfully introduced at Rio+20, the Viale BRT is the first Marcopolo model with hybrid traction. The vehicle, which has two engines (one powered entirely by biodiesel and the other electric), was displayed at the Curitiba city stand throughout the event. Based on the international trend of searching for alternatives that allow vehicular mobility while preserving the environment, the project represents the most advanced stage in hybrid technology. Ignition is performed by the electric engine up to a speed of 20Km/h, with power supplied by lithium batteries. After this point, the bus operates
14
based on synthesis between the electric and diesel engines. Electrical power is supplied by the regenerative braking system and internal generator coupled to the electric motor. An additional feature is that each time the vehicle stops, whether at traffic lights or other locations, the diesel engine automatically switches off and only comes back on again at speeds over 20Km/h. The Viale BRT is equipped with a Volvo powertrain, consisting of a 160 horsepower (hp) electric engine, which uses lithium-ion batteries, and a 215hp diesel/biodiesel engine. The propellers are installed at the
Júlio Soares/Objetiva
back of the vehicle, contributing to better weight distribution and greater passenger comfort. According to Paulo Corso, sales director for Marcopolo’s Brazilian market, “several worldwide studies have identified the need for modern, comfortable, silent and efficient buses at the lowest possible cost and with minimum environmental impact. The Viale BRT Hybrid provides users with all these attributes”. With a total length of 12455 mm, the model can hold 76 passengers; 27 seated and 49 standing. It is also equipped with automatic transmission, seats with head, arm and footrests, three garbage cans in the passenger lounge, reversing sensors, fleet management system and internal LED lighting. The Marcopolo Viale BRT Hybrid also has a motorized wheelchair lift and space for one wheelchair, with a three-point seatbelt. The unit introduced at Rio+20 is the first of a batch of 60 vehicles purchased by operators in
the city of Curitiba, internationally recognized for its pioneering urban transport system. The first 30 hybrids are due to begin running in the city in September and will operate on conventional lines between neighborhoods, as well as on the Interbairros 1 line, which links terminals and neighborhoods while avoiding the town center. The remaining 30 units, due for delivery next year, will be Low Entry. The United Nations Conference on Environment and Development, Rio+20, is the largest international event focused on sustainable development and aims to define an agenda for sustainable development in the coming decades. The goal for the event was to reestablish the political commitment to sustainable development by assessing progress and gaps in the implementation of decisions made by major summits on the issue, as well as addressing new and emerging themes.
15
Júlio Soares/Objetiva
Urban Planning
The Viale BRT in Brazil Project introduces the vehicle designed for advanced collective transport systems in large urban centers Many Brazilians are now experiencing first-hand the future of urban transport in the country. June marked the start of the second phase of the Viale BRT in Brazil, launched by Marcopolo last year to introduce the vehicle developed for advanced collective transport systems in large urban centers. Scheduled to continue until the 2014 World Cup, the project involves 12 of the country’s capital cities, in addition to others interested in the vehicle and planning BRT (bus rapid transit) corridors. “The reception in all the cities visited has been extremely positive, with visible results”, says Marcopolo’s marketing consultant Andre Luis de Oliveira. Since its launch in August 2011, Marcopolo has already sold around 120 Viale BRTs. This year the journey began with one bus in Caxias do Sul, followed by the delivery of two Viale BRTs to the Canasvieiras Transport Company in Florianópolis, capital city of Santa Catarina state.
16
The next stop was Campo Grande (Mato Grosso do Sul state), where the vehicle was presented to the mayor and directors of transport companies in the capital. The event also included a BRT workshop at the SEST/ SENAT auditorium. The project also revisited the 2011 locations of Belo Horizonte, São Paulo and Rio de Janeiro. In Minas Gerais, a demonstration was given to technicians from the BH Trans Company who had the opportunity to test the vehicle in actual bus corridors. In inland cities of São Paulo state such as Piracicaba, Jundiaí and Guarulhos, as well as São Paulo city itself, transport companies had the chance to see the product in the streets. In Espírito Santo state, the vehicle was introduced to the state governor, Renato Casagrande, and transport executives from the Metropolitan Vitória area. Salvador and other cities with more than 500,000 inhabitants are scheduled for future visits.
Representative
Prominent in Ceará and Piauí In operation for almost 30 years, Ferrari Comércio e Representações maintains its focus on customer welfare nior. The synergy and productivity gains arising from this union significantly increased their participation in the spare parts and truck/bus bodies market. Maintaining their focus on meeting customer needs, in 2006 Marcelo Ferrari joined the team in order to meet new demands in the spare parts and technical assistance sector. Today the company occupies an area of almost 2,000 square meters, offering spare parts, new truck and bus bodies, as well as post-sales and technical assistance, consisting of five acting partners and 10 employees. Despite changes, the company’s major driving force continues to be its proximity to customers, the credibility of the Marcopolo brand and the extensive factory support provided, resulting in the outstanding market share achieved in Ceará and Piauí in 2011. Several new developments are anticipated for 2012. This semester will see the introduction of a mobile workshop, as well as a box offering quick service in the spare parts trade in Fortaleza.
Divulgação Ferrari
In 1982, Marcopolo strengthened its presence in the Brazilian Northeast by opening a sales office in Fortaleza. One year later, Renato Jaeger Ferrari, a company employee since 1972, took over as sales representative for the state and on September 29, 1983, Ferrari Comércio e Representações Ltd was born. The efforts and entrepreneurship of its founder were rewarded. Initially designed to cater to the state market, the company used the launch of the Generation IV to consolidate itself in the road transport market and expand within the urban sector. Also in 1983, Ferrari Representações extended their reach to include Piauí state. Another significant change took place in 1992 when mechanical engineer Eduardo Ferrari joined the partnership, coinciding with the company’s new task of catering to the spare parts market. In 2000, Marcopolo purchased Ciferal, enabling the merger of Ferrari with the brand representatives in Ceará at the time, Régis Moreira and Gaudêncio Moreira Jú-
For Ferrari directors, the driving force behind their business is their proximity to clients, brand credibility and extensive factory support.
17
Article
The status of urban mobility The concept of urban mobility was established by the City Statute, approved in 2002, which advocates action that gives citizens the right to safe and efficient access to urban spaces. It has become firmly established as a key concept for urban planners, professionals from the transport and housing sector, and other segments that deal with the urban issue. This view of urban planning is significant because it develops urban public policies based on a multisectoral approach, which is an important change since public sector operations are almost always sectoral. For example, urban housing action generally occurs without associations to other areas of infrastructure such as transport or sanitation. In addition to other causes, this has contributed to clearing the city centers and has forced lower-income families to the outskirts of cities. The result is that the need for transport is greater in the morning when individuals travel to the city center for work, and in the afternoon when they return home. An additional factor has recently brought greater awareness to the concept of mobility: last January saw the passing of Law 12.587, which established the National Urban Mobility Policy. It regulates the proposals of the City Statute and makes it compulsory for municipalities to implement a Strategic Mobility Plan (PlanMob). In its absence, cities may experience diffi-
culties obtaining federal funds. This further reinforces the need to consider mobility in large city centers a pressing and urgent issue, requiring public policies that are not only efficient at any cost, but that effectively address the problem of transporting individuals in urban spaces. The existence of urban mobility problems in cities such as SĂŁo Paulo, Belo Horizonte, Rio de Janeiro, BrasĂlia and others is well-known. We are currently experiencing a vicious cycle, where traffic congestion caused by individual transport worsens collective transport. This in turn gives rise to greater use of individual transport, which leads to more congestion, and so on. It is important to break this cycle through solid investments in public urban transport. Among the existing options, implanting BRT (Bus Rapid Transit) offers the best cost-benefit since it enables rapidly changes in mobility in Brazilian cities. This solution, pioneered in the city of Curitiba, has been successfully applied by several cities around the world. Some cities, such as Rio de Janeiro and Belo Horizonte, are already supporting the development of BRT-based public transport, with lasting benefits for the population. The urban mobility scenario should also emphasize Non-Motorized Transportation (bicycles and walking), as well as appropriate solutions for urban cargo transport.
Arquivo pessoal
Wagner Colombini Martins
Mobility and Logistics Consultant
18
We are currently experiencing a vicious cycle in urban transport, which can only be broken through solid investment in public transport. Implanting BRT offers the best cost/benefit.
Gastronomy
A delicacy with a global palate One of the most internationally popular flavors in confectionery is nothing more than a combination of chocolate (70%) and hazelnut (30%). Created in Turin (Italy), the classic gianduja paste has won over the
world’s most refined palates for its light and balanced flavor. Chef Adriano Medeiros graces us with the recipe for Gianduja Semifreddo, the perfect dish for all occasions and any season. Júlio Soares/Objetiva
Gianduja Semifreddo Ingredients 9 egg yolks 300g refined sugar 1000g cream 500g dark chocolate
500g hazelnut 100g cocoa butter 1 strawberry 50g powdered sugar
Directions Gianduia: melt the dark chocolate in bain- heat in bain-marie with the cream until it marie, stirring occasionally with a wooden becomes shiny. Add the remaining 100g of spoon. Allow it to cool for 20 minutes. cream to the gianduja. Carefully mix all the Grind the shelled hazelnuts into a fine flour. components until creamy. Pour the mixture Combine the ingredients gradually in a in a medium-sized bread tin lined with cling food processor, ensuring the chocolate is film and place in the freezer for four hours, warm. Set aside. Semifreddo: place 900g of then refrigerate for one hour. Remove from cream in a pan and set aside. In a blender, the tin onto a serving plate, sprinkle with beat the egg yolks and sugar into a white powdered sugar and decorate with the foam. Place the foam into another pan and strawberry. Serving: 10 people Preparation time: approximately 40 minutes
19
Marcopolo World
Transantiago receives 486 new buses Marcopolo has finalized the sale of 486 buses to SU-BUS and Alsacia/Express, which operate within the huge transport system of Santiago, Chile. The deal involves the acquisition of 310 Gran Viale models and 176 Senior Microbus units. The vehicles will be manufactured in Caxias do Sul, Brazil, and exported to Chile. According to Rodrigo Pikussa, Marcopolo’s exportation manager, this consolidates the company’s position as the largest supplier for the Transantiago system, which is one of the most advanced in the Americas and already operates more than 3,000 vehicles. “Since the system was first implanted, Marcopolo has supplied about 2,000 buses, with most of
the models used in central corridors”, he explains. Of the 310 Gran Viale units, 231 will have Scania K230 chassis, with the new Euro V engine, automatic transmission and low flooring, as well as substantial passenger capacity. The remaining 79 vehicles will have Volvo B290R Low Entry chassis, automatic transmission and space for 101 passengers (24 seated and 77 standing), as well as a wheelchair space with ramp access. An additional 176 Senior microbuses were also purchased, with Mercedes-Benz L0915 chassis, automatic transmission and room for 53 passengers (20 seated and 33 standing), which will supply the Transantiago system. Gelson Melo da Costa
Superpolo achieves NTC 4901 certification Superpolo, a joint venture between Marcopolo and the Fanalca Group to produce buses in Columbia, has become the first transport company in that country to receive NTC 4901 certification. The “Seal of Quality” for the Gran Viale Padron and Gran Viale Articulado buses, in accordance with NTC 4901-1 and 4901-3 standards, respectively, was awarded in March by the Columbian Institute of Technical Standards – National Standardization Agency (Icontec). These standards provide a set of specifications for functionality, comfort, safety
20
and signage that all buses manufactured in Columbia (chassis or bus bodies) must meet. The event was attended by major clients, including Oscar Barbieri, the General Manager of Superpolo, whose presence signaled the importance of the award for the sector. The Columbian passenger transport industry is entering a new era of professionalism as a result of stringent regulations and technical standards. Superpolo, founded in 2000, is the country’s primary bus manufacturer.
Quality For the second consecutive year, Polomex and Daimler, Marcopolo’s Mexican unit, successfully hosted Quality Week. The event aimed to raise awareness among employees about the importance of a quality life in order to build a quality organization. “If you are a person of integrity and courage, living in harmony with your family and the environment, you will produce quality work. This reflects in the products and on customer satisfaction”, said Alberto Calcagnotto, Polomex Director, at the event opening. During Quality Week participants had the opportunity to visit the company stand, listen to lectures, participate in exercises and competitions, view an exhibition of technology and products and enjoy a play based on the theme of integrity.
Mission in India The general director of Marcopolo, José Rubens de la Rosa, has joined the BRICS Trade Mission (Missão Empresarial BRICS), organized during President Dilma Rousseff’s visit to India in March. The mission involved discussions with Brazilian businessmen to further develop topics of interest for Brazilian industry in BRICS countries, explore opportunities, and stimulate trade relations and the bilateral Brazil-India agenda.
Divulgação
Sérgio Martins
Marcopolo receives the RS Exportation Award
Significant supply to foreign markets, particularly via the exportation of buses to South American countries such as Argentina, Chile, Uruguay and Paraguay, among others, earned Marcopolo the 2012 RS Exportation Award in the Master Exporter Trajectory category.
Awarded annually by the Brazilian Marketing and Sales Association (ADVB/RS), the trophy was given to Marcopolo’s Export Manager, Rodrigo Pikussa, by the ADVB Vice-President of Management and Innovation José Antonio Freitas, on June 25 during a ceremony held at the Bourbon Country Theater in Porto Alegre. The RS Exportation Award, now in its 40th year, recognizes companies with the best performance in the international market in order to promote business practices and stimulate economic growth. The Master Exporter Trajectory category evaluated the major export companies in Rio Grande do Sul that showed significant growth rates. “The award recognizes Marcopolo’s performance in the foreign market in 2011, which is the result of continued investment in raising our international competitiveness. Despite the unfavorable exchange rate, we strive to cater to markets gained over the years and maintain extensive exportation” explains Rodrigo Pikussa.
21
Transport
Paradiso 1800 DD is the Record sta
elo da Co
Gelson M
Marcopolo donated the vehicle to support publicity for London Olympic Games in Brazil The London Olympics have gained a special ally in Brazil. Record TV’s Olympic Bus, the Marcopolo Paradiso 1800 Double Decker, is travelling the country to publicize the event. The adventure began at the end of May in São Paulo, telling the stories of members of the Brazilian Olympic team. Almost 13,000 kilometers were travelled, including some of the country’s main regions, to demonstrate how the athletes are preparing. From São Paulo, the Olympic Bus moved on to a number of capital cities, as well as cities with an important connection to Brazilian Olympic sports. Record’s goal was to show how and where Brazilian super athletes have emerged. The Olympic Bus project also included sporting events in the capitals, as well as encounters between athletes and commentators and young people in sports laboratories to demonstrate how a champion is created. A number of Brazilian sporting stars and personalities participated in sections of the trip or were present at the different locations. The journey ended in Brasília, on July, 6.
22
São Paulo
TV’s Olympic Bus Belém
Salvador Goiânia
Brasília
Belo Horizonte
Rio de Janeiro
Porto Alegre
Paradiso 1800 DD combines luxury and modernity The Marcopolo Paradiso 1800 Double Decker supplied to Record is the most modern and luxurious road model available in Brazil. The vehicle has a panoramic windscreen that increases visibility for drivers and passengers. This gives passengers in the upper front section a feeling of a “complete view” of the route and landscape. The interior of the Paradiso 1800 DD is spatially designed to meet the needs of journalists for the broadcaster. The lower floor includes an editing area and recording set, as well as portable cameras in the interior and exterior of the vehicle. To ensure maximum comfort and safety, the upper section contains bed seats, digital TV screens and toilet and mini bar. Another important feature is the numerous electrical outlets requested by company staff and the air-conditioning system programmed to provide maximum cooling to ensure the optimal functioning of the company’s sophisticated equipment. The Paradiso 1800 Double Decker is manufactured in an 8x2 version which is 14000mm long and a 6x2 version, which is 13200mm long, 4000mm high and 2600mm wide.
23
Latest Developments
Paradiso 1200 for a Stock Car champion The Brazilian Stock car champion team A. Mattheis Motorsports has chosen the Paradiso 1200 G7 to transport the team to competitions in Brazil and Latin America this year. Ideal for medium and long distances, the model was specially developed for the group headed by Andreas Mattheis, who has won countless titles as a driver and now also collects victories as the team’s technical director and manager. A. Mattheis Motorsports prepares Shell Racing (Alceu Feldmann and Valdeno Brito) Red Bull Racing (Cacá Bueno e Daniel Serra) cars for Stock car events, as well as the Lamborghini Gallardo and Mercedes-Benz SLS models competing in the GT3 Brazil. Selection of the Paradiso 1200 considered several unique features. The vehicle offers low operating costs and is highly robust, in addition to prioritizing passenger comfort and safety. The bold
Gelson Melo da Costa
design includes outstanding optical aspects with LED lighting and indicator lights. The model also has a pantographic door with automatic pneumatic locking for boarding and disembarking, separation wall with a sliding door, multiplex system and greater internal height (1.93m). It also includes a toilet and all the necessary infrastructure for passenger comfort and well-being.
Book assesses the passenger transport sector Professionals working in passenger transport by bus have gained a new tool. Carlos Augusto Monteverde de Araújo, an engineer with a degree in Transport Engineering, has published his first book, Ônibus Transporte Público Brasileiro (Brazilian Bus Transport), which addresses several aspects of the country’s primary mode of public transport. Among the issues discussed, Monteverde gives instructions on how to calculate the maximum length of a bus, its passenger capacity and resistive forces to its
242
movement. He also shows that Brazil is the world’s leading nation for public bus transport, with a structured, regulated and efficient system. “Criticism typically emerges as the result or urban stress due to gaps in public services that, despite significant effort, are unable to keep up with population growth”. The book also warns that the country, a role model for express bus systems, is entering an important phase with respect to support for world events (2014 World Cup and 1016 Olympic Games), via Transport Corridors, that is, BRTs.
PokerStar, a super team Evaluating results, strategizing and recycling concepts were some of the activities at the convention, which aimed to reinforce the values addressed within competitive management, that is, quality, value demonstration, service, innovation, and customer relations and proximity. Through these activities participants committed to putting the values into practice.
Gelson Melo da Costa
Under the theme PokerStar, in honor of the world’s best poker players, Marcopolo gathered 170 professionals at its Sales Convention, held in March in Punta del Este, Uruguay. In addition to representatives from foreign and domestic markets, the event also included members of support areas such as sales, post-sales and technical assistance, engineering, quality marketing and management.
Visit to Marcopolo Fotos Divulgação Marcopolo
Representatives from Copay – Paysandu Bus Cooperative, in Uruguay, visited the company in April
Representatives from Janiz, a passenger transport company based in Canoas (RS), visited Marcopolo in April
25
Divulgação
Client
Guanabara Celebrates 20 Years Remaining at the forefront of passenger road transport is the main objective of Guanabara Express, celebrating its 20th year as one of Brazil’s five largest road transport operators. Founded on August 1, 1992, in Fortaleza (Ceará state), the company began operations with 43 buses, 50 points of sale and transporting 74,000 passengers a month. Today the company has around 380 vehicles, with an average age of 2 years, 800 points of sale and transports 6 million passengers per year over almost 70 million kilometers. Over its two decades of operation, the company has invested in modern technology platforms, people and vehicles, resulting in steady and planned growth. Its operating network has expanded considerably and currently covers more than one thousand locations in three regions of the country, connecting major capitals in the Northeast with the North and Midwest. Part of the Guanabara
Remembering
CKD (Completely Knocked Down) units of Marcopolo Junior microbuses destined for Ghana, transported in 1974. The operation to send bus bodies as parts and kits for subsequent assembly at different destinations began in 1967. In 1971, the company signed its first contract with Venezuela, becoming the first Brazilian company in the automobile industry to sell technology. Three years later, the contract with Ghana was signed.
26
group and based in Rio de Janeiro, it stands out by offering customers differential service, such as providing a 100% air-conditioned fleet at no additional cost. The company was also the first in its field to have a fidelity program, Afetividade Guanabara (Guanabara Affectivity), which has 210,000 customers and has already provided 500,000 free tickets. It also pioneered satellite tracking for its fleet and computerized ticket sales, was the first to sell tickets online and launched a program to improve eating habits during road travel, Boa Mesa na Estrada (Good Food on the Road), in partnership with SEBRAE. Guanabara Express has also enjoyed success in the area of car rental for charters and tours, with operations in Brazil’s main cities and a new modern fleet, 100% insured and with satellite tracking, as well as garages and support points in the regions where they operate.
Sales and service network Amazônia Representações de Veículos Ltda / Manaus - AM Phone/Fax: (092) 3248.8500 Email: portonovo@argo.com.br
Marcobus Comércio e Representações Ltda / Belo Horizonte - MG Phone/Fax: (031) 3201.1971 Email: marcobus@marcobus.com.br
*Tramela Reformadora de Ônibus Ltda Erechim - RS Phone/Fax: (54) 3321.5431 Email: tramela@tramela.com.br
*M. da C. P. de Azevedo / Manaus - AM Phone/Fax: (092) 3249.4222 Email: mcpassistec@argo.com.br
*Suvema Veículos Ltda Belo Horizonte - MG Phone/Fax: (031) 3491.1523 Email: tecnica@suvema.com.br
Norbus - Nordeste Ônibus e Peças Ltda Salvador - BA Phone/Fax: (071) 3359.6533 Email: norbus@norbus.net
Marconorte Comércio e Represent Ltda Belém - PA Phone/Fax: (091) 3039.1801 Email: vendas@marconorte.com.br
*Trevisan Carrocerias Metálicas Santa Maria - RS Phone/Fax: (055) 3214.1914 Email: contato@trevisancarrocerias.com.br
Ferrari Jg Comércio e Representação Ltda Fortaleza - CE Phone/Fax: (085) 3444.3222 Email: ferrarirep@ferrarirep.com.br
Roccopeças Ltda / Londrina - PR Phone/Fax: (043) 3348.5050 Email: roccopecas@roccopecas.com.br
*R S A Serviços em Veículos Automoto¬res Ltda / Maracanaú - CE Phone/Fax: (085) 3463.2861 Email: jamilyholanda@hotmail.com Vitoriamar Distr. de Peças e Serv. Ltda Cariacica - ES Phone/Fax: (027) 3336.2796 Email: Fernanda@vitoriamar.com.br *L. Rocha Comércio e Serviços Ltda Cariacica - ES Phone/Fax: (027) 3343.4633 Email: lrochacomercio@terra.com.brferrarirep@ferrarirep.com.br Topline Bus Comércio e Repr. Ltda Goiânia - GO Phone/Fax: (062) 3297.1177 Email: nanda@toplinebus.com.br Topline Bus Comércio e Repres. Ltda Brasília - DF Phone/Fax: (061) 3380.2688 Email: celsodf.onibus@uol.com.br Centro Polo Bus Representações Ltda Cuiabá - MT Phone/Fax: (065) 3634.3101 Email: centropolobus@centropolobus.com.br *Reformadora de Ônibus Genari Ltda Várzea Grande - MT Phone/Fax: (065) 3026.6128 Email: reforgenari@vsp.com.br *Erika de Rando de Oliveira Me RR Veículos Especiais / Campo Grande - MS Phone/Fax: (067) 3347.0707 Email: rrveiculosespeciais@terra.com.br
Sulbrave Ônibus e Peças Ltda Curitiba - PR Phone/Fax: (041) 3595.4940 Email: gerson@sulbrave.com.br Sulbrave Ônibus e Peças Ltda Cascavel - PR Phone/Fax: (045) 3324.2002 Email: sebastiao@sulbrave.com.br Polobus Comércio / Recife - PE Phone/Fax: (081) 2125.2222 Email: polobus@polobus.com.br Riomarci Representações Ltda Rio de Janeiro - RJ Phone/Fax: (021) 2590.3449 Email: riomarci@riomarci.com.br *Auto Carrocerias Quintino Ltda Rio de Janeiro - RJ Phone/Fax: (021) 2269.1898 Email: cida@autocarroceriasquintino.com.br Marcopeças Com. Repres. Ltda Porto Alegre - RS Phone/Fax: (051) 3272.7777 Email: marcopecas@marcopecas.com.br *Carrocerias Nei Ltda / Porto Alegre - RS Phone: (051) 3364.4100 Email: carronei@terra.com.br *Carrocerias Nilton / Porto Alegre - RS Phone/Fax: (051) 3397.0077 Email: carrocerias.nilton@yahoo.com.br *Ferreira Bravo Com. Repr. / Pelotas - RS Phone/Fax: (053) 3271.0102 Email: fbbravo@terra.com.br *Tecnobus Ltda Porto Alegre - RS Fone/Fax: (051) 3371.3141 Email: tecnobus@ brturbo.com.br
*Carmar Ônibus e Peças Ltda / São José - SC Phone/Fax: (048) 3381.8888 Email: carmar@carmar-marcopolo.com.br *Sulbrave Ônibus e Peças Ltda São José - SC Phone/Fax: (048) 3258.1948 Email: alexandre@sulbrave.com.br *Home Bus Ltda / São José - SC Phone/Fax: (048) 3346.2000 Email: homebus@homebus.com.br *Maronibus Ltda / São José - SC Phone: (048) 3034.7273 Email: maronibus@maronibus.com.br *Liderança Reformadora de Onibus Ltda Me / São José - SC Phone/Fax: (048) 3346.9287 Brasil Bus Comércio de Carrocerias e Peças Ltda / Guarulhos - SP Phone/Fax: (011) 3556.8286 Email: anakarina@brasilbus-sp.com.br *Engebus Com. e Assist. Técnica Ltda São Paulo - SP Phone/Fax: (011) 2653.4177 Email: engebus@terra.com.br *Genari Oficina e Comércio de Peças Ltda Mirassol - SP Phone: (017) 3242.2098 Email: genari@mirassol.com.br *Riberbus Reformadora de Onibus Ltda Ribeirão Preto - SP Phone/Fax: (016) 3626.4114 Email: contato@riberbus.com.br *Real Reformadora Anastaciana Santo Anastácio - SP Phone/fax: (018) 3263.1952 Email: edmo@commtat.com.br *Vicentin Reformadora de Ônibus Ltda Me Ribeirão Preto - SP Phone/Fax: (016) 3626.4548 Email: vicentin@vicentinonibus.com.br *Esla Bus Reformadora / São Paulo - SP Phone/fax: (11) 6546.0297 Email: eslabus@uol.com.br *Viação Piracicaba-Limeira Ltda Piracicaba - SP Phone/Fax: (013) 3235.1154 Email: vlp@terra.com.br * Only technical assistance/service
27