Magazine Viajante - Issue n° 9 – September | October 2013 by Marcopolo S.A

Viajante Year III – Issue n° 9 – September | October 2013-11-10

Ahead of his time

Valter Gomes Pinto sculpted Marcopolo’s image around the world Investments in tourism Vale DD Sunny to be used along routes in the cities of Canela and Gramado

Road system

Paulo Porto Lima, president of Abrati, and the challenge in finding solutions for the sector

Staff

4. Valter Gomes Pinto

49 years of dedication to Marcopolo Viajante Magazine is a quarterly publication by Marcopolo General Coordination Marcopolo Marketing Dept. Editorial Board Andre Luis de Oliveira, José Carlos Secco, Méri Steiner, Paulo Corso, Ricardo Portolan, João Paulo Ledur, Humberto Oselame and Walter Cruz Website www.marcopolo.com.br Addresses Ana Rech Unit Av. Rio Branco, 4889 - Neighborhood of Ana Rech, Caxias do Sul - RS - Brazil CEP (Zip code) 95060 145 - Telephone: (0800) 702-7070 (Brazil) or +55 54 2101-4000 (other countries) E mail: contato@marcopolo.com.br Planalto Unit Av. Marcopolo, 280 - Neighborhood of Planalto Caxias do Sul - RS - Brazil CEP (Zip code): 95086-200 Telephone: (0800) 702-7070 (Brazil) or +55 54 2101-4000 (other countries) E-mail: contato@marcopolo.com.br

7. Current Situation

Sector challenges

9. Interview

Mario Godoy, from Litegua

11. Centrobus

Leadership in Central America

12. Tourism

The spectacular Foz do Iguaçu

18. Viale DD Sunny

A new concept in the Gaucho Highlands

21. Article

Public transport

22. Four Lines

Coordination, Production and Editing Invox Mais Comunicação Rua Bento Gonçalves, 2221, suite 502 Centro | Caxias do Sul | RS (54) 3028.2868 invox@invoxcomunica. com.br Supervising Journalists Adriana Schio MTB RS 8107 Simoni Schiavo MTB RS 8821 Graphic Design Invox Mais Comunicação Cover Photo Julio Soares/Objetiva Printing Grafilme Distributed free of charge Reproduction without prior and expressed authorization prohibited. All rights reserved.

Soccer club buses

24. The World of Marcopolo

Expanded presence

26. Cuisine

Ragu, by chef Junior Paz

27. Latest News

Highlights at Transpúblico

30. A look back

Gold Series Road Model

Editorial

Julio Soares/Objetiva

On the trail of “The Travels” of Marco Polo He enjoyed traveling. He enjoyed enchanting people. His name was not Marco Polo, but just like the Venetian traveler, his virtues transformed our company into a multinational, multiracial and multicultural enterprise. Again like the Venetian, he was passionate about innovation, about discoveries, for that as yet unknown or never before achieved. He not only discovered the Silk Road*, but the path to Africa, to other continents, “beyond the oceans”, the trajectory to satisfying customers and surprising them. Like Marco Polo, he liked to write. He sought and brought to Marcopolo the glory of detail, of the sun that spreads its image, the way of conducting each event or occasion. He championed the customer’s point of view, of someone that knew every centimeter of the road and learned what is necessary to make a trip safe, happy, comfortable, enjoyable and unforgettable. That is and was how each and every journey played out. Journeys that we were all fortunate enough to have had with Valter Gomes Pinto up front at the wheel of our bus. To have had – even on a single trip, no matter how brief or simple it may have been ¬¬– the precise, caring and exceptionally generous guidance of “Seu” Valter. Now, we, the entire Marcopolo family, will need all the lessons and examples left and passed on by him to continue on our “journeys”, striving for innovation, originality and the satisfaction of our customers, in every detail. As he always had his sight set on the horizon, without doubt, part of the way has already been pointed out, so that we may continue firmly ahead, determined, and with the will to achieve even more success in the challenge of transforming Marcopolo into an even more global and multicultural company, one that is always innovative and in the lead. May each new chapter, each new page and each new Marcopolo bus, carry a piece of the talents and qualities of the Brazilian discoverer. *Silk Road: A series of interlinked routes across southern Asia, used in the trade of silk between the Orient and Europe and traveled by Marco Polo “The Travels of Marco Polo” (Il Milione) - A book by Marco Polo, is a testament to man’s fascination with travel, new landscapes and distant lands

Luciano Bado

Member of Board Marcopolo S.A.

People

Luiz Chaves

A very innovative person, with a mind ahead of his time, of our time. A veritable gentleman, affable, elegant, a man with an eye for detail. Valter Gomes Pinto saw far beyond, he captured detail and subtleties and always made a contribution, with a positive and constructive suggestion. He leaves behind a legacy of innovation, ideas and examples to the whole company that he helped build alongside Paulo Bellini. At 81 years old, the then director was also renowned for his participation in community events in Caxias do Sul (Rio Grande do Sul). “Seu” Valter, as he was known, joined what was then called Nicola, in September 1964, and was responsible for changing the name of the company to Marcopolo. As an advertising professional, his work was geared towards constructing a solid identity, which reflected the policy of quality and spirit of partnership with the customer. Born in Passo Fundo (RS) in January 1932, he studied at the schools Rosário and Júlio de Castilhos, in Porto Alegre (RS), and initiated his professional career at Banco Agrícola Mercantil in the same city, then moving on to Casa Central de Porto Alegre, where he edited the magazine Agrimer. Later, he worked in advertising agencies and newspapers, such as Clarin Publicidade, Standard Propaganda, Grant Advertising, Sulbrasileira de Expressão Publicitária and at Cia. Jornalística Caldas Júnior. At Marcopolo, Seu Valter collaborated decisively in the expansion of business, a fact that led him to associate with a number of cultures and partake in activities around the world, in the Americas, Europe, Africa and Asia. His involvement

Luiz Chaves

The ambassador of Marcopolo

 1932 V 2013

Over the past 49 years, Valter Gomes Pinto dedicated himself to Marcopolo as a large and ever-growing family. He always had a special something to add, a positive and constructive suggestion to make. With a mind far ahead of his time, he sculpted the image that the company currently boasts in markets around the world. Sérgio Dal’Alba

Sérgio Dal’Alba

enhanced the customer service policy through an expansion in the sales network and in the qualification of the product sales process, renewing energies in the quest for new markets. He implemented the periodic organization of sales conventions and participation in trade fairs of a national and international scope. With his arrival, the company began working on the definition of a marketing philosophy. Initially, he worked at organizing the sales department. At that time, Nicola relied almost exclusively on the center of the country, both for the supply of raw material and for sales, which led to the inauguration of new sales branches. In 1967, he was transferred to São Paulo as the general supervisor of sales for the domestic market, assisting in the opening of new sales points. Upon his return to Caxias do Sul, in 1969, his activities were geared towards the commercial area, which also involved exportation. Thus, Marcopolo bus bodies became traditional participants in trade fairs, which provided aid in projecting the company internationally. To Seu Valter, the concept of selling, especially a product like a bus, involved taking the product to the future customer. The customer had to drive it, feel the

Seu Valter collaborated decisively in the expansion of Marcopolo and left behind a legacy of innovation, ideas and examples to the whole company that he helped build 5

People Isa Lorenze

comfort of the seats, see the details, and approve the decoration and external design. As the director of marketing, he led efforts that marked periods and fostered the solidification of the Marcopolo image. The construction of the company’s identity with its internal public was already a concept applied by the executive at the end of the 1960s. As such, he encouraged that it be recommenced, along with the publication of internal magazines. To increase the contact between the company and its range of external stakeholders, he also suggested the creation of a magazine called Marcopolo na Rota das Notícias (Marcopolo on the News Route). Under his guidance, the company’s relationships were enhanced with the team, shareholders, the press, authorities, trade associations and diplomatic and political entities. Besides direct participation in the planning and definition of strategic communication actions, he supported innumerous cultural manifestations promoted by local writers and artists, whose work obtained widespread recognition in the country and abroad. Furthermore, he was an enthusiast passionate about the largest community event in Brazil, the National Grape Festival. Luizinho Bebber

Luiz Chaves

Achievements Innovative ideas, which promoted Marcopolo among its public, were the hallmark of Valter Gomes Pinto in the development of his activities. And his involvement was widely recognized with the following awards: l 2000 - Citizen of Caxias do Sul, granted by the City Council of Caxias do Sul - RS l 2002 - “The Market” Trophy, granted by Sindilojas and Sindigêneros l 2003 - Metallurgical Merit - Gigia Bandera (Simecs) l 2006 - University of Caxias do Sul Coat of Arms Tribute l 2009 - Industrial Merit Award, granted by Fiergs l 2010 - Medal of Services Relevant to Public Order, granted by the state governor of Rio Grande do Sul - Yeda Rorato Crusius Marcopolo Collection

Júlio Fernandes

Current Situation

With the challenge of finding solutions With the challenge of working towards finding an efficient solution in the tender process for the country’s roadway system, considered the biggest hindrance to the development of companies, Paulo Porto Lima assumed the presidency of the Brazilian Association of Land Passenger Transport Companies (Abrati), in July. Director of Expresso Guanabara, a passenger transport company headquartered in Fortaleza (Ceará), the 54 year old executive, with a degree in geography, remains at the head of the entity, of which he has also been the vice -president, until 2014. In the opinion of the executive, who has been on the Abrati board for over 10 years and who has also occupied a number of positions in trade associations in Ceará, the sector is currently experiencing complete legal insecurity, which jeopardizes the investment plans of companies. In this interview granted to Viajante, in Brasília, the president highlights the chief sector obstacles, pointing out a number of policies that would have the power to change this situation and defends a model that preserves global service to passengers. VJ: How would you evaluate the current phase in the sector? Paulo Porto Lima: The situation is critical; we are living through a period of complete legal insecurity, which jeopardizes long-term plans, fleet investments

and the modernization of companies. This insecurity results from a lack of definition by the government regarding the future of companies. Recently, there was information that the planned tender would be suspended and that an authorization system would be adopted, as is the case for air transport. Later, everything changed and we returned to the process of a tender through the bidding modality. But this is not the main problem: the mistakes in the bidding project, previously pointed by studies that Abrati ordered through the Getulio Vargas Foundation, were not corrected and persist in the last version. They are such serious errors that they make the entire system unviable. VJ: What are the challenges for your period at Abrati? Porto: The major challenge consists of submitting a solution for the issue of the roadway system tender. Abrati is not against this bidding process, but is fighting for a model that preserves the globalized service that we have today, in which the sector reaches all Brazilian cities, providing permanent connection at reduced prices, with safety and punctuality for 90% of the Brazilians that travel within the country. VJ: What are the leading obstacles to road transport considering the inequality with other modes?

Porto: Today, air travel offers a series of competitive advantages that the road system simply does not have. Such as, for example, exemption from ICMS (Value Added Tax on Sales and Services), incentivized lines of credit and now there is talk of a subsidy, which still lacks detail on how it will be implemented. VJ: We have the FIFA World Cup in a few months and the Olympic Games in three years. What does the sector expect in terms of meeting the needs of this possible and desirable increase in passenger demand? Porto: Bus companies are always ready to promptly meets these demands, as they have been doing this for a long time, like during Christmas, New Year, Carnival and extended holiday periods. Now, during World Youth Day and the Confederations Cup, the service capacity was tested, with no problems registered in the transport of large numbers of extra passengers. That is why it is important to have a reserve fleet prepared for these peak periods. VJ: Will it be possible to make tickets cheaper? Porto: Yes, definitely. Similar to air transport, considering ICMS alone, we will see a ticket price reduction of up to 17%. With exoneration from other taxes, something already implemented in other economic sector, this reduction could be even greater.

The transport sector in Brazil Fleet The fleet of coaches in the country is made up of 71,000 vehicles, with 14,000 used for interstate and international travel and 57,000 intercity models. l The buses carry 130 million passengers on interstate trips per year. l The buses transport 1.4 billion passengers on intercity trips Jobs l The sector employs 92,000 drivers and generates a total of 300,000 direct jobs. l Each bus in activity generates 20 jobs. General information

l The country has over 2,000 bus companies, 200

operate interstate and international lines and 1,810 have intercity lines. l There are 49 million trips made per year with e total 4.2 billion kilometers traveled. l One bus replaces 30 cars on the road.

Passengers l All Brazilian cities benefit from the road bus service system. l The system transports more than 10 million elderly people and those with deficiencies per year, costing bus companies some 300 million Brazilian reais. l Around 95% of the people that travel between cities use the bus. l Research shows that users are satisfied with the interstate bus system. l Buses emit leas carbonic gas into the atmosphere, contributing to a reduction in pollution. Taxes l The taxes paid each year by the sector generate around 4 billion reais. l Bus passengers pay ICMS on tickets, which varies between 8% and 24%, depending on each state, while airline passengers are exempted from this tax.

Source: Abrati

Interview

Leadership built on customer satisfaction With over six decades of operations in the passenger transport segment, Litegua has been a leader in Central America since its foundation, in 1950. This prominent positions is thanks to the daily effort of all those involved and a focus on customer satisfaction, all grounded on a safe, reliable and efficient service, able to surpass expectations. The company, with central offices in Guatemala City, Guatemala, initiated its activity with two buses and two agencies. Nowadays, it is recognized for the modernity of its fleet of over 100 buses and 22 agencies throughout the northeast of the country, with 391 employees. At the head of the company and also the sister services of the corporation, the president, Oscar Augusto Guerra, and the general manager, Mario Godoy, are firmly focused on continuing the vanguard reputation of a quality passenger transport service. In the interview, Godoy discusses the companyâ&#x20AC;&#x2122;s growth over the past 60 years and reveals how Litegua transformed into the best passenger transport solution in Central America.

VJ: How and when did the company initiate its activities? Godoy: Litegua began its operations in 1950. At that time, the company only provided services within the department of Izabal. Over time, our communication channels were modernized and we were able to expand our service to other regions of the country. We continued to grow and today we provide our services throughout Central America. Originally, Litegua only had two buses and two agencies, one located in Puerto Barrios and the other in downtown Guatemala City. By 1983, we already had a fleet of 10 buses and we continued to grow at a rate of about four buses per year. As such, we were able to offer more times. In 1988, a new service route was implemented, opening three agencies in different points along the way and, two years later, the fleet boasted 30 buses. So, thanks to this growth, we managed to maintain our path of success of over 60 years in Guatemalan land transport services.

Litegua

terial

onal Ma

Promoti

VJ: What are key factors of the company that deserve to be highlighted? Godoy: Our organization, controls and leadership are not limited to rendering an interstate transport service, but also provide an efficient transport service in tourism, public and private sectors. In order to continue providing a safe, reliable and efficient service, constantly surpassing the expectations of our national and international clients, we make continuous investments in renewing our fleet. At Litegua, we are always one step ahead in terms of quality service, complying with existing laws, while also projecting ourselves for the social and economic development of the country. VJ: How long has the company been a leader in Central America in the passenger transport sector? Godoy: The company has occupied a position of leadership in Central America in the transport of passengers since the outset of its activities. Since the 1950s, we have been providing transport services to people that travel from Guatemala City to different regions of the country. We are committed to benefitting our clients, providing accessible fares in the differing segments we act in and are now incorporating a new service, First Class, with pioneering technology in the transport market. VJ: What factors do you attribute the leadership of Litegua to? Godoy: Litegua is a leader because it possesses the most modern fleet in Central America. We have always been at the forefront in the acquisition of buses with cutting-edge technology, so as to provide a first class service, as we believe in winning our clients’ loyalty through safety, efficiency and innovation. We also make constant improvements in the daily transport service offered to passengers and for tourism. However, the most important thing is that we continue promoting the development of the country, contributing to trade in our region. VJ: Describe the company’s current structure, in terms of branches, the fleet and employees. Godoy: Our group is not only focused on the interstate transport of passengers. It has also proven its dominance in other important fields that are linked to its daily activity, such as the provision of transport services for specific companies that require the transport of their employees or students, in addition to Litegua Express, a segment that of-

fers national and international cargo transport, as well as bus leasing services for tourism. We currently have a fleet of 100 buses and 391 employees, who strive to provide the very best service to our clients. VJ: In which region does Litegua currently operate? Godoy: The company operates along the entire northeast of the country, leaving from the department of Guatemala with destinations in Antiga Guatemala, El Progreso, Zacapa, Chiquimula, Izabal and vice-versa. VJ: How long has Litegua been a Marcopolo customer and why choose this manufacturer? Godoy: We have been Marcopolo customers since 1998. In other words, for 15 years we’ve had a close relationship with this company, which is ranked among the world’s leading bus manufacturers. We decided to work with Marcopolo due to the elevated quality standards that the company applies, in addition to developing and implementing passenger transport solutions, which gives us the opportunity of possessing the most modern fleet in Central America. Each of the vehicles is equipped with cutting-edge technology and boasts comfort and safety. VJ: What are the differentiating features of Marcopolo buses and how would you evaluate the evolution of the Brazilian company’s vehicles? Godoy: Marcopolo buses are known for offering greater comfort, safety and ergonomics, in addition to the futuristic finish. This notable change in the external design is accompanied by technology of the highest level, and fleet quality means less maintenance operations. Without doubt, Marcopolo is the ideal company thanks to the innovation and quality on offer, which allows us to continue providing the best passenger transport service in Guatemala. VJ: What are the leading challenges and expectations that Litegua has for the coming years? Godoy: We work every day to maintain our lead in passenger transport in Central America. The goal is for our clients to continue seeing us as a transport solution that surpasses market expectations and always delivers the very best service, with complete safety, comfort and innovation. Our goal is to remain in the vanguard of quality service through the execution of the highest standards in terms of operation and profitability.

Representative

Leadership in Central America After just seven years of operation, Centrobus makes Marcopolo the preferred bus make in its five countries of operation Aimed at the development of solutions for public passenger transport in urban areas, as well as interstate, tourism, special and long distance transport, Centrobus is a market leader within its regions of operation. Headquartered in El Salvadro, the exclusive Marcopolo representative offers sales consultancy services, technical assistance and the sale of spare parts in Belize, Guatemala, Honduras and Nicaragua, too. At the head of the company, Nelson Garin relates that Centrobus arose after an extensive effort to promote services, which began in 1999. “In 2006 the representation contract was signed and, from that point, the work was officially reinitiated within an area of influence in the five countries we are present.” With over a thousand units sold over this period, it has become a sector benchmark. Participation in important projects with city councils and governments are among the leading achievements the company has conquered over these seven years. The biggest highlight, however, is having transformed Marcopolo into the preferred make among all regional clients, thanks to its excellence. Furthermore, Garin is also celebrating the fact that he is currently working on the implementation of two major BRT (Bus Rapid Transit) projects in the region. For the future, the idea is crystal clear: continue ensuring that Centrobus, along with Marcopolo, maintains the vanguard image that is so renowned for in the region today. “Furthermore, we are focused on increasing representation, both with regards to image and the sale of products”, stated Garin.

Centrobus promotional photos

Tourism

Foz do Iguaçu, a natural wonder Boasting unique cultural diversity, the city in Paraná is home to nothing less than 80 of the 192 nationalities existing in the world. The second most popular destination in Brazil among foreign tourists, its leading postcard shot is the Iguassu Falls, the largest group of waterfalls on the planet and one of the Seven Wonders of Nature With hot summers, few cold periods and lush nature, Foz do Iguaçu (PR) is the second most visited Brazilian destination among foreign tourists, behind only Rio de Janeiro. There is no way of denying that this privileged position in the ranking is chiefly due to the famous Iguassu Falls, located in Iguassu National Park (INP). But the falls are not the only reason. Located in the far west of Paraná, the city is renowned for its cultural diversity, with its 260,000 inhabitants made up of 80 of the world’s 192 existing nationalities. Strolling along the streets, it is no surprise coming across Japanese, Chinese, Korean, French, Bolivian, Chilean, Arab, Moroccan, Indian, English, and Israeli nationals, among a range of others, in addition to, of course, Paraguayans and Argentines, as Foz lies on the tri-point border region, sharing borders with Puerto Iguazú, in Argentina, and Ciudad del Este, in Paraguay. With the economy chiefly based on tourism, INP is its most important asset. Created in 1939 on the border between Brazil and Argentina, the park covers an area of 1850 km2 on the Brazilian side and an additional 550 km2 within Argentine territory. In 1986, it was declared a Natural Heritage Site by Unesco, making it one of the largest forest reserves in South America.

Itaipu Complex

Destination Iguassu Photos

Iguassu Falls One of the Seven Wonders of Nature, the Iguassu Falls are responsible for attracting millions of people from around the world to Iguassu National Park. In Tupi-Guarani etymology, Iguassu means “big water”, the most accurate description of the largest group of waterfalls on the planet. Formed some 150 million years ago, the Iguassu Falls offer a truly unique experience at the time of flooding. There are 19 large falls, with three on the Brazilian side (Floriano, Deodoro and Benjamin Constant). And there position - the majority facing Brazil - provides an incredible view for those taking in the scene from the Brazilian side, offering a panoramic view. In the neighboring country, the advantage is contact and integration with nature, with views of the falls offered from different angles. The best bet is visiting both sides, as the existing structures provide different sensations. The legend: One of the many indigenous legends surrounding the Falls states that Kaingang tribe, which inhabited the banks of the Iguazu River, believed that the world was ruled by M’Boy, the son o f Tupã. The tribe chief had a beautiful daughter called Naipi, who would be offered to the god M’Boy. However, a young warrior named Tarobá fell in love with Naipi. They escaped in a canoe that rose up from the depths of the river. M’Boy, enraged by their escape, penetrated the depths of the earth. Twisting his body, he produced an enormous crack that formed a giant waterfall, swallowing the fugitives.

Tourism Destination Iguassu Photos

The Macuco Safari Boat tour begins with a three kilometer trail through native forest in an open cart. Later, visitors walk up to Salto do Macuco and, finally, a twin engine inflatable boat courses the Iguazu River towards Devil’s Gorge, with immense waterfalls forming a stunning backdrop.

Eco-adventure A combination of nature and adrenaline awaits visitors at Iguassu National Park, which offers so much more than just beautiful waterfalls. Excitement and emotion best describe the ecotourism and adventure tourism activities set amidst lush nature. l Poço Preto Trail: the outing combines an ecological trail of nine kilometers through INP and rowing down the upper section of the Iguazu River. The trail can be done on foot or bicycle and provides intimate contact with the varied fauna. While rowing down the river, sites include the Taquaras Archipelago and Parrot Island, with the option of an outing in an inflatable kayak to the surrounding islands. l Bananeiras Trail: 1.6 km long, this ecological trail can be navigated on foot or on a cart towed by a Jeep. It is possible to spot a myriad of flora and fauna species native to the park, in addition to visiting a number of small lakes home to aquatic birdlife. It is part of the twin engine boat tour along the Iguazu River to the Poço Preto wharf, where one can find a blockhouse measuring 10 meters high. l Cânion Iguaçu: The Campo de Desafios Cânion Iguaçu (Iguaçu Canyon Challenge Field) offers leisure and adventure through activities including rappel, rope lines, zip lines and rock climbing, set within a magnificent scenario close to the Iguassu Falls. l Porto Canoas Tour: a short tour leaving from and returning to Porto Canoas, with a view of the upper section of the Falls. As alternatives, it is possible to reach the Bananeiras Trail, Poço Preto Terminal, Jacaré Lagoon and the Taquaras Archipelago, returning via land to Bananeiras Port or by river.

Boat, fishing and aquatic sports Thanks to the immense area of rivers that surround the city, especially the Paraná and Iguazu Rivers, not to mention the Itaipu Lake, boat tours are a great leisure option. Among the many attractions is the Iguaçu Explorer, a yacht with a capacity for 40 passengers and tours along the Paraná and Iguaçu Rivers, with two options: the Passeio das Águas (Waters Tour), which includes the Friendship (Brazil-Paraguay border) and Tancredo Neves (Brazil-Argentina border) bridges,

the Tri-Point Border Mark and Espaço das Américas; and Porto Bertoni, which passes the Tancredo Neves Bridge, continuing on to the museum of Swiss researcher, Moisés Bertoni, in Paraguay. Sport fishing, in turn, is chiefly located on the Paraná River and Itaipu Lake. Among the aquatic sports, skiing, sailing and jet-skiing are hugely popular, with Itaipu Lake considered the most suited to these activities.

Fauna and flora The region’s fauna and flora are renowned and perfectly showcased through one of its leading attractions, the Iguassu National Park. Other locations are similarly recognized in the segment, such as the Foz Tropicana Bird Park. A truly unique attraction, the park allows visitors to enter huge aviaries built into the lush forest. Different birds can be viewed, especially those from Brazilian fauna, some of which are exceptionally rare. Besides birdlife, the park is home to alligators, anacondas, pythons, marmosets and multicolored butterflies. The city is also home to the Bosque Guarani Zoo, an area of native vegetation covering four hectares, located in the city center.

Pirá de Foz

Itaipu Tourist Complex Built on the Paraná River, on the border between Brazil and Paraguay, Itaipu Binacional is one of the most famous tourist attractions in the country. The Itaipu Tourist Complex is comprised of the Power Plant, the Piracema Breeding Canal, the Bela Vista Biological Sanctuary and the Ecomuseum. Typical fare The city’s gastronomy is highlighted by fresh water fish, especially the golden dourado and sorubim. The golden dourado is typically roasted open on a grill, with a range of seasoning and garnish options. Another popular dish is Pirá de Foz, made with sorubim, elected through a contest among the variety of other fish-based dishes.

Adilson Karafa

Buddhist Temple

History and culture The cultural diversity that characterizes Foz do Iguaçu is also reflected in the historical-cultural attractions. Among the many points not to miss is the Omarlbn Al-Khatab Mosque. Inaugurated in 1983, it is the largest Islamic cultural reference in the Tri-point border region. Boasting ornate architecture, the Buddhist Temple is home to a 7 m tall statue of Buddha, positioned in such a way as to contemplate the border region between Brazil and Paraguay.

Julio Soares/ Objetiva

Special

Viale DD Sunny debuts in the Hydrangea Flower Region Four vehicle models specially designed for tourism will integrate the routes in the cities of Canela and Gramado. The investment is by Brocker Turismo, a firm believer in the new design Before the end of the year, the Gaucho Highland region will boast a tourism concept popular in the worldâ&#x20AC;&#x2122;s leading cities: double-decker buses especially designed to carry tourists on sightseeing tours. The new buses, which will be circulating between Canela and Gramado, will be overseen by Brocker Turismo, the company that invested BRL 5

million for the acquisition of four Marcopolo Viale Double-Decker Sunny buses. Developed specifically for tourism, the vehicle offers a complete panoramic view, even at night. With a retractable roof on the upper deck, the Viale DD Sunny represents a new market niche, which is making a strong comeback due to the approaching

Julio Soares/ Objetiva

international sporting events, such as the 2014 FIFA World Cup and the 2016 Olympic Games, not to mention the growth in tourism throughout the country. Marcopolo expects other cities to invest in the model to boost tourism with the increase in the demand of visitors. Sold to the world’s leading destinations, the Brocker model version is exclusive, with a unique paint job highlighting the tourist points in the Hydrangea Flower Region, along with the phrase “Seen from above, the Highlands are even more beautiful!” written along the sides. This is an additional attraction for tourists also being celebrated by Marcopolo. “We are a company from Rio Grande do Sul, one of the few multinational 100% Brazilian and, as such, we are very proud to develop this model for the Gaucho Highlands”, stated Marcopolo’s director of commercial operations, Paulo Corso. “Being a part of an unprecedented project in one of the most important tourist location in Brazil is very representative”, added marketing consultant Andre

Luis de Oliveira. He also emphasized the positive impact that the new service will have on the already unique infrastructure of the cities. Called the Bus Tour, the date for the debut of the service has not been set, though the vehicles are ready to circulate. The definition of the routes, which are expected to include over 40 stops between Canela and Gramado, is being negotiated with the city councils in both cities, and they are expected to be in operation prior to Gramado’s Festuris event, which takes place in November. According to the director of Brocker Turismo, Adriane Brocker, the idea is to guarantee packages with a longer duration in the region. “The tourism in these cities specifically today is commercialized through services with an average duration of three nights. But we have a series of new features that tourists are unable to make use of. With the tourist buses, we will increase the packages and offer trips from seven to fifteen days. There is a lot to be explored, I guarantee you.”

Special Bus Tour, ideal for sightseeing

Photos Julio Soares/Objetiva

Among the different features that make the Viale DD Sunny ideal for sightseeing is total accessibility, with areas reserved for people with special needs and supports for bicycles. Furthermore, the vehicle has a low entry floor and a transport capacity of 74 passengers, with 57 on the upper deck and 17 on the lower. It is also equipped with automatic transmission, a safety system that does not allow the bus to pull off with the doors open and a special audio system with three channels (for different languages) and individual outlets on each seat for headphones, and a microphone, all to increase the comfort and safety of users. On the lower deck, the Viale DD Sunny has an air-conditioning system with individual outlets and panoramic side windows, ensuring greater visibility and an ample view for passengers. On the upper deck, the seats are finished in a special tough plastic, due to the vehicle being “convertible” (no roof). Marcopolo has already delivered Viale DD Sunny models to Porto Alegre (RS), Curitiba (PR) and Campo Grande (MS), with other projects currently underway to meet the needs of other cities and park in the country. “There is a very promising and bustling market for this type of product, both in Brazil and abroad”, states Corso.

Article

“A developed country is not a place where the poor have cars. It’s where the rich use public transportation.”

Julio Soares/ Objetiva

José Carlos Secco

Journalist

Public Transport in the Spotlight It must be difficult for a foreigner linked to the automotive sector, especially the bus segment, to understand how Brazilian public transport was the trigger behind the widespread national mobilization and marches that took place in June. With an annual production index of 35,000 units, Brazil is the world’s second largest bus industry. It is home to not only one but many bus body manufacturers with international projection, not to mention the range of chassis producers and the entire chain of suppliers. Additionally, some 40 years ago, it was the starting point of the first city public transport project employing buses in dedicated lanes - in Curitiba (PR) -, which served as a model and inspiration for dozens of others around the world, in cities in Latin America, and even Africa. No other country has a matrix as large, whether in terms of fuel (diesel, ethanol, CNG, electric, hybrid, hydrogen and biodiesel, among others) or the plurality of companies, technologies, energy sources and even size, topography and climate of cities. Basically, there is no lack of opportunities and options. How then does one explain the national call for more dignified public transport, with prices suited to the quality, comfort, safety and punctuality? It may seem difficult, but it isn’t. At least in terms of explaining. While everything cited above is true, another fact is that our economy and industry were forged through a culture of automobiles. Almost all of us, if not born with it, soon acquire a false sense of “necessity” or even “dependence” on cars. In our view, public transport is only for

those who are poor and cannot afford to “own” a car, which has always been an object of desire, status, success (and perhaps even virility). It is with good reason that the song “Camaro Amarelo” became a hit used as one of the many angles that have made the automobile mythical. But how does this affect the quality of our public transport? Look back 15 years. If, instead, or better yet, if at the same time, the government had invested in infrastructure and extended the same attention and benefits that it gave to the Brazilian automotive industry to urban mobility and public transport, the scenario in our cities would be very different today. Three hundred thousand vehicles are put into circulation on our roads every month. It is worth remembering that, when lined up, they represent more than 1,500 kilometers. To transport one or, at most, two people per trip? Which road network is able to grow at this rate? A single bus, or even a train or metro wagon, occupies an average space equal to five or six cars, yet it carries up to 200 passengers. Efficiency is at least 10 times greater or, if you prefer numbers, 1,000% superior. But, who wants to take the bus, train or metro if they can enjoy the comfort and exclusivity of “their” own car? We need to change our concept, and it begins with children and youths that should be taught to see public transport as the best alternative for society, synonymous with well-being, active citizenship, safety and even status. I read a very interesting phrase on the internet the other day: “A developed country is not a place where the poor have cars. It’s where the rich use public transportation.”

Four Lines Vitor

Julio Soares/Objetiva

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Internacional Paradiso G7 1200

Botafogo Paradiso G7 1200

National passion with design Marcopolo buses carry the country’s leading soccer teams. A relationship that dates back to the 1990s the direct contact between the clubs and Marcopolo, there are those acquired via other companies, such as Volkswagen, for example, who launched a special program with Brazilian clubs for the purchase of buses, not to mention those that are purchased used.” Whatever the case, to give you an idea, from 2006 to present, no less than 15 buses have been delivered to soccer clubs, with an additional 10 between 1994 and 2005. Among the clubs from the Brazilian Championship’s Série A, eight use Marcopolo buses to transport their teams. This number will increase to nine in September, with the delivery of a Paradiso G7 1200 to Fluminense. On the list are the Rio Grande do Sul teams, Grêmio and Internacional, which replaced the 2009 Marcopolo buses for the Paradiso G7 1200 model, in 2011, along with Rio de Janeiro teams Botafogo and Flamengo, São Paulo based Santos and Portuguesa, as well as Criciúma (SC) and Atlético Mineiro (MG). The brand from Caxias do Sul also features Corinthians, in 2010, among its clientele, when it provided the champion team with a Paradiso G6 1550.

Everyone knows that Brazil is a nation of soccer, but its greatest achievements go far beyond the playing fields. Brazil is also the home of the largest national manufacture of bus bodies, while also being one of the world leaders. The approximation between sport and Marcopolo occurred naturally and in great style. And it couldn’t have been any different. The national passion began gaining attention in the company’s portfolio when it began producing buses for the Brazilian National Team for the 1994 FIFA World Cup, held in the USA. The same occurred in the 1998 edition in France; as well as vehicles used in 2006, 2009 and 2010. It has even crossed frontiers: it has manufactured buses for the national teams from Costa Rica, in 2004; Mexico, in 2008; and South Africa, in 2010. With the initial kick off in the 1990s, the assembler’s brand is now used by Brazil’s leading soccer teams. Counting the number of buses destined for the teams is a practically an impossible task, as explained by Marcopolo’s director of commercial operations for the domestic and foreign markets, Paulo Corso. “Besides

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Portuguesa Paradiso G7 1050

Julio Soares/Objetiva

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Flamengo Paradiso G7 1200

In the Série B, Chapecoense, São Caetano, Bragantino and América Mineiro employ Marcopolo models and, soon, Guarani will receive its new bus, with the personalization features selected by the club supporters. “Other teams from Rio Grande do Sul, such as Juventude, Caxias, Brasil de Pelotas, Cerâmica, Cruzeiro and São José also have or have had Marcopolo buses”, stated Corso. In the opinion of the executive, the expressive approximation that the company has achieved regarding the most popular sport in the country goes much further than merely business. “Being able, in one way or another, to take part in something that is a national passion, to see our brand alongside those of the leading Brazilian clubs, is a true privilege, as the supporters also become passionate about the buses.” He emphasized that the relationship becomes one of affection, complicity and identification with the brand, which is an important return for the company. In market terms, the results are also very significant. “We have clients that are fanatical about one club or another, and they end up creating a link between the company and their favorite team, strengthening a relationship that would originally be purely commercial.” In certain cases, this friendship also occurs with the representatives of the actual clubs. “They end up learning more about Marcopolo and vice-versa, and mutual respect and admiration is formed”, Corso says.

Customized buses Exclusivity is the leading differential in the customization of a bus and is chiefly represented though the vehicle’s external paint job, which represents the club’s image. However, the interior can also be equipped with special configurations, which comply with the needs of the occupants. And there are a range of options. Beginning with the bus models, moving on to the number of seats, the layout and seat finishes, everything is defined with exclusivity. Other teams transported by Marcopolo Atlético Mineiro (MG) Criciúma (SC) São Caetano (SP) Chapecoense (SC) Paraná (PR) Bragantino (SP) América Mineiro (MG) Juventude (RS)

Paradiso G6 1200 Viaggio G4 1100 Paradiso G6 1200 Paradiso G4 1400 Viaggio G4 950 Paradiso 1200 Paradiso 1200 Paradiso G6 1200

In production Fluminense (RJ) Guarani (SP)

Paradiso G7 1200 Paradiso 1200

Santos Viaggio G7 1050

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The World of Marcopolo

Unprecedented negotiations in Ecuador With the export of 17 buses to EP PetroEcuador, Marcopolo provides another example of its pioneering spirit. For the first time, the 100% Ecuadorian state-run company is acquiring imported models for use in public trans-

port, a service until recently outsourced through local operators. The units, 13 Viaggio 900s and four Volare W9s, will be carrying employees of Refíneria Esmeraldas, one of country’s largest refineries.

Photos Marcopolo Collection

Participation in Angola For the fourth consecutive year, three at the invitation of the Brazilian Trade and Investment Promotion Agency (Apex), Marcopolo took part in the International Fair of Luanda (Filda), held from July 16 to 21, in Luanda, Angola. The Brazilian company, which is active in the implementation of the country’s BRT system, took advantage of the event to promote the brand and its products. In partnership with Utility, a Marcopolo representative, it welcomed visits from the reps of makes including Volvo,

Scania, Mercedes-Benz and Toyota, in addition to Angola’s Ministry of Transport and Finance and Tcul, a company that runs urban transport in Luanda. Held each year, Filda is the largest business fair in Luanda and during the edition celebrating its 30th anniversary, the topic was The challenges in attracting investments: strategy, legislation, institutions, infrastructure and human resources. The event boasted the presence of 1000 companies from 35 countries, and the volume of business generated reached 23.7 million euros.

Victor Medeiros and Mário Silva, from Tcul, with Flávio Guedes, from Marcopolo, Maurício Dutra and Álvaro Ferreira Filho, from Utility Utility Promotion

Presence strengthened in Paraguay With a strong and strategic presence in South American countries, Marcopolo is further bolstering its participation in Paraguay. In June, the Brazilian company, in partnership with Scania, delivered the first three front-engined Viaggio 1050 buses to the country. The units have joined the roadway lines in Paraguay and were selected for their superior robustness and strength, features necessary for these applications, which include sections of dirt roads. According to Marcopoloâ&#x20AC;&#x2122;s director of commercial operations, Paulo Corso, the Paraguayan market has been noted for its significant growth in recent years. In 2012, more than 50 units, among coaches and city buses, were sold. This year, more than 80 vehicles are expected to be exported.

BRT system in South Africa Marcopolo is part of the implementation of BRT systems around the world. The company has initiated production of the new units that will be used by Rea Vaya, implemented in Johannesburg, the largest city in South Africa, for the 2010 FIFA World Cup. In this new phase, 134 Gran Viale BRT units, 41 of which are articulated, measuring 18 m, and a further 93 measuring 12 m, will be produced, all using Mercedes Benz chassis. Manufactured at MASA - Marcopolo South Africa, in July 22 units were delivered, complementing the lot of 143 buses with Scania chassis, from the first phase. Besides the Rea Vaya system, Marcopolo has previously provided 52 BRT units for Cape Town, and 25 for Port Elizabeth. Developed for application in advanced public transport systems, the models have proven to be truly efficient alternatives.

Renovation in Guatemala A significant renovation is planned for urban passenger transport in Guatemala City with the arrival of 28 new Viale BRT units, set to operate in the capitalâ&#x20AC;&#x2122;s BRT system. Acquired by Transmetro, a city government company, the vehicles are part of a drive to re-

new the sector. The buses measure 20 meters long, with two frontal itineraries, cameras for the monitoring system, internal monitors for advertising, as well as being adapted to wheelchair users. The forecast is for operations to begin in October.

Gastronomy

For Sunday lunch Ragù is a famous dish emblematic of Italian cuisine, especially for family lunch. There are various options and each region of Italy that makes it always defends it as being the legitimate version. The most famous is Ragù alla bolognesa, by Emilia Romagna. Contrary to what we commonly find in Brazil, ragù is not minced meat with a tomato sauce, rather it is meat with marinara. Chef Junior Paz teaches us how to prepare this tasty dish for a Sunday with family, served with a delicious red wine.

Fresh pasta with lamb sausage ragù Ingredients

Method of preparation

400g of fresh pasta 500g of lamb sausage without skin and diced 30g of hydrated and diced porcini mushrooms (save the stock) 50g of finely diced lean bacon 100g of finely diced onion 50g of finely diced carrot 50g of finely diced celery 150g of tomato purée 200g of beef sauce demi-glacê 250ml of good red wine Beef stock (to taste) Salt and pepper to taste Olive oil

Heat a large, thick-based saucepan, add a little olive oil and brown the meat. Put aside. Without removing the saucepan from the heat, add a little more olive oil and brown the bacon, vegetables and porcini mushrooms. Add the tomato purée and the previously prepared meat and cook for two minutes. Add a little of the mushroom stock, red wine and beef sauce. Cook for three minute on high, adding pepper to taste and salt, if necessary. Lower the heat and cook slowly without the lid for one and a half to two hours. If necessary, add a little beef stock to hydrate. Don’t make it too liquid, though! Heat the sauce in a large frying pan. Cook the fresh pasta until al dente and add to the frying pan. Stir the pasta into the sauce, letting it cook for a further two minutes, regulating the humidity with the beef stock. You can add a tablespoon of butter without salt. With the aid of a serving ladle and pasta tongs, form little nests of pasta on the plate, finalizing with the sauce poured over the pasta. Julio Soares/Objetiva