The The Marcopolo Marcopolo Magazine Magazine
Edition 16 16 Edition December 2015 December 2015
The Thebalance balance comes comesfrom from outside outside
With Withthe thedollar dollarononthe the rise, exportation rise, exportation keeps keepsbusiness businessafloat afloat
Interview New Interview CEO Marcopolo Francisco Neto New CEOGomes Marcopolo Francisco Gomes Neto
BR 319 Connection between BR 319 Manaus and the rest of Brazil Connection between Manaus and the rest of Brazil
Busworld 2015 Technology to attract Busworld 2015 more passengers Technology to attract more passengers
Sustainability Renewable energy Sustainability Global Movement Renewable energy Global Movement
PARADISO 1800 DD
COMFORT AND SOPHISTICATION Designed to offer the highest standards of comfort and sophistication, the model Paradiso Double Decker combines technology and ample internal space to provide a safe and even more pleasant journey.
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STAFF
To the reader
Paulo Corso Director of Business Operations and Marketing
A very different year
General Coordination Commercial and Marketing Department Texts production and editing Secco Consultoria de Comunicação Sabrina Leme MTB-RS 15062 Graphic Design Communication Sector Printing Cromo Gráfica e Editora Digital Edition www.marcopolo.com.br
No reproduction without prior and express authorization. All rights reserved. Product images and configurations may change without prior notice.
2015 will not be forgotten so soon. For many it should be deleted, but it is precisely in adversity that we seek greater efficiency, we review our actions and we focus more on the points to be improved and also on our competitive differentials. It was undoubtedly an exhausting year in every way, physically, mentally and emotionally. But in the end it brings a different taste because, once again, we have learned to deal with adversities and reinvented ourselves to leave strengthened and look at the business differently. Since early 2015, we had to literally limit the damage, as the perspectives had not indicated a fall of market as large as recorded in Brazil. Each day and each month were lived intensely in order to address and overcome the difficulties imposed by the economic and political crisis. Each one in Marcopolo multiplied himself. And, working as a team, we have managed to adapt our
Julio Soares
production to demand, slightly expand exports and meet the wishes of customers. The scene is still far from what we want, but we strongly hope for better days for the bus sector, either for the industry and for operators, as well as our determination and willingness to innovate, surprise and offer more. It wasn’t and it is not being easy, but we believe to have the human resources to overcome more this time. And by the way, as we are talking about time, I take the end of the year, always season for changes, and I invite you, reader, to appreciate Viajante, now renewed, more modern and interesting. In this edition, you will know a little more about the new CEO of Marcopolo, the latest trends in the world of bus market and also about our continuous and constant struggle to make it - the bus - the vehicle of mobility, sustainability and well-being of society. Have a Merry Christmas and here I renew the hope for a prosperous 2016. Good reading!
December 2015
22 Cover
Exports balance current market scenario
João Paulo Cegunski
With the dollar on the rise, exports keep business afloat.
06 Route of News
20 Special
Brocker Turismo - 20 years
Entourage highlights the importance of BR 319
Princesa dos Campos Growth
28 Innovation
Nossar 90 years
Busworld 2015, focus on technology and on sustainable mobility
Volante de Oro Epysa Club
30 Good Practices
11 Recognition
School environment changed by music
500 largest in South AutoData The Largest and Best
32 Sustainability Changes to reduce the emission of pollutants
34 Traveler’s Guide
13 Releases
Goiás: lush landscape dominated by the cerrado
14 Panorama
43 Representative
José Antônio Martins
Topline Bus, always close
Lack of mobility interferes in Brazilian competitiveness
44 Customer
Francisco Gomes Neto
SOGIL, tradition in urban transportation from Gravataí
First intense months for the new CEO of Marcopolo
46 Visits
ROUTE OF NEWS
Brazil
Brocker Turismo: tradition in hospitality Tourism is the energy that moves people. Over the past 20 years Brocker Tourism has been receiving those who want to discover the charms of the Serra Gaucha, strengthening a tradition of Serra inhabitants: hospitality. The operator, with headquarters in Canela and flagship store in Gramado, is responsible for the BusTour, the official tourist transport in Gramado and Canela. With the privilege of the panoramic view, the visitor travels the main sights of both cities on board a Viale DD Sunny. The transportation model contributes to urban mobility by decreasing the number of cars on the streets. Four bus carry around 300 people every day. Consolidating the two decades of actuation, Brocker Tourism announced during the 27th edition of the Gramado Tourist Festival a new brand of the company: The Brocker Tourism Group, with specialized services to offer to the tourist all the necessary travel support. Changes that widens and strengthens the company’s presence in the Serra Gaúcha and in Porto Alegre.
Splash Studio
Splash Studio
Good news in Santo Antônio fleet
Alesi Ditadi
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The most recent acquisition of Santo Antônio public transportation in Bento Goncalves/RS is a Paradiso 1200 model. With a capacity for 46 passengers, the vehicle will be used in tourist itineraries that include Maria Fumaça tour, a traditional attraction in Serra Gaúcha, in the region of Grape and Wine. It is equipped with air conditioning, heating, three monitors, toilette, semi-bed seats with rest-leg, individual cell phone charger, minibar and a bed for the driver.
ROUTE OF NEWS
Brazil
Expresso Nordeste acquires 8 Paradiso 1800 DD Eight new Paradiso 1800 Double Decker models were integrated to the fleet of Expresso Nordeste, a company from Paraná headquartered in Campo Mourão. The vehicles will carry interstate transportation of passengers in routes that cross the states of Paraná, Santa Catarina, São Paulo and Rio de Janeiro and go to Paraguay. The vehicles can carry 53 passengers, 44 on the upper floor, accommodated in the supersoft semibed seats and nine on the lower floor, in the hipersoft flat-bed seats.
Ito Cornelsen
Marina Bueno
Princesa dos Campos is among the fastest growing With its fleet renewed by the acquisition of 14 new Paradiso 1600 Low Driver buses, the Expresso Princesa dos Campos conquers the 10th place in the segment of transport and logistics in the ranking of Small and Medium Enterprises that grew the most in Brazil, being the only in the segment dedicated to passengers transportation. The research is organised by Deloitte Consulting in partnership with the Exame magazine and evaluates 200 companies. Among the 14 units acquired, seven of them were intended to Princesa dos Campos, six to Viação Cantelle and one was developed for the Airport Connect service, The company which transports passengers carries from the International Airport of 11 million Curitiba until the city of Ponta passengers Grossa/PR. With more than 80 every year years of tradition, the Express o Princesa dos Campos has in its DNA the commitment with excellence in services. Its History is marked by constant advances and innovations, since the transport of postal bags, in the 30s until the condition of a national reference in the industry. Princesa dos Campos carries every year 11 million passengers by 30,6 million kilometers and has more than 370 buses, 200 of them intended for passenger transportation. There are more than 700 cities attended in the states of Paraná, Santa Catarina and São Paulo. With a modern fleet, the company offers comfort and safety, with vehicles equipped with wi-fi, air-conditioning, intelligent electronic suspension and telemetry equipment, among others.
Ito Cornelsen Viajante - Edición 16 - Diciembre 2015
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ROUTE OF NEWS
The World
Special Celebration
Pablo Oxley
The celebration of 90 years of Nossar, the traditional transportation company in Uruguay, animated the city of Durazno. The commercial director of operations of Marcopolo, Paulo Corso, the coordinator of foreign market purchases, Maria Aparecida Lima, and the director of Dusil S.A, Jorge del Rio, represented Marcopolo at the event hosted by Mr. Pablo Nossar. Along with his family and company’s collaborators, he received friends and partners who met to celebrate the trajectory begun in 1925.
Marcopolo Disclosure
The anniversary of the company was also celebrated during a visit to Caxias do Sul. Mr. Pablo Nossar was received by Paulo Bellini and Therezinha Comerlato Pinto, along with Mateus Lorandi, Ruben Bisi, Ricardo Portolan, Francisco Gomes Neto, Livia Faria Cruz Gomes, Maria Aparecida Lima, Paulo Corso and Jorge del Rio. 08
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Marcopolo Disclosure
ROUTE OF NEWS
The World
Paradiso 1800 DD para a ETM Marcopolo hizo la entrega, recientemente, de 10 autobuses Paradiso 1800 DD para el Grupo ETM – Empresa de Transportes Maullin, una de las principales empresas chilenas para transporte de pasajeros y con más de 50 años de actividades. Cliente tradicional, la operadora tiene un continuo proceso de renovación de flota. Los Paradiso 1800 DD, que son utilizados en líneas de medias y largas distancias, poseen dos diferentes configuraciones internas: cuatro autobuses con 20 sillas lecho cama en el piso superior y 12 sillas cama en el inferior; y seis unidades con 43 sillas cama. Todos poseen monitores de LCD fijos, bares con neveras y calentadores de líquidos, baño y dos opciones de Paquete de Seguridad Activa Scania: Lane Departure Warning (LDW), que avisa al conductor si el autobús está saliendo de la pista, y el Adaptive Cruise Control (ACC), que auxilia en el mantenimiento de la distancia con relación al vehículo de adelante.
Mateus Lorandi
Turbus solo con Double Decker Marcopolo Turbus, una de las principales operadoras de transporte de Chile, adquirió 47 nuevos autobuses Paradiso 1800 Double Decker. Con configuraciones variadas, 41 vehículos son destinados al servicio ejecutivo, equipados con sillas semicama/cama, y seis autobuses para servicio VIP, equipados con sillas cama, preparadas para recibir un sistema multimedia de entretenimiento individual. El gran diferencial de los nuevos autobuses es la nueva
pintura externa, más moderna y llamativa. Además de eso, todas las unidades fueron equipadas con el sistema de audio y vídeo, wi-fi a bordo, conexiones de USB en las sillas, entre otros opcionales. Esta nueva flota hace parte de la estrategia de la empresa para diversificar y diferenciar los servicios ofrecidos, agregando más comodidad y buscando ofrecer una experiencia mucho más agradable en el viaje.
Luiz Perez
Luiz Perez
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The World
ROUTE OF NEWS
Andres Lang / EPYSA Club
Epysa promotes 10th edition of “Volante de Oro” award The”Volante de Oro” award became the most important recognition of goods and passengers transportation of the Chilean industry. Promoted by Epysa Club in Santiago, the award reached its 10th edition and was attended by officials, representatives of trade unions, employers of both passengers and cargo transportation sectors, as well as suppliers. To organize the event, Epysa Club was supported by five major Chilean alliances: The National Confederation of Chilean Trucks Owners (NCDC), the National Confederation of Chilean Cargo Transportation (CNTC-Chile) Chile Transport, Fenabus and the Trade Association of Private Passengers Transportation (AGTPP).
Andres Lang / EPYSA Club
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“We wanted to take an important step, a deeper and historical one, leaving a mark that is aligned with the vision of this ‘new Chile’ that we all want and are trying to build as a nation, which is costing to be achieved,” emphasized Juan Francisco Novion, director of Epysa Club. “Epysa Club is today, more than ever, the meeting point where officials of the government, trade unions, suppliers, cargo generators,
operators and drivers meet to discuss, propose, create and dream of a future we desire for our country and for the industry,” adds Novion. The choice of the winners was not easy and was approved by hundreds of votes issued electronically by representatives of more than 70 suppliers of industry trademarks which are part of Epysa Club. The winners in the tenth edition of “Volante de Oro” were Mario Olave, from Buses Olave, Leopoldo Sepúlveda, from Pullmantur, and Alberto Munõz, from Neuva Andima VIP, recognized in the category of passenger transportation. In the category of cargo transportation the winners were Maximum Olave, from Transportes Máximo Olave, Luiz López, from Transportes San Sebastian, and Patricio Saavedra, from Transportes Santa María. In addition to these, two more categories were awarded: “Sports Personality of the Year 2015”, Pablo Quintanilla, fourth placed in the historic Dakar rally, and “2015 Best Driver”, Miguel Diaz Leuquen.
RECOGNITIONS
Eighth largest in the South region of Brazil Marcopolo stood out as the eighth largest company in the State of Rio Grande do Sul and the 34th in the Southern region of the country during the “500 Maiores do Sul” award (500 South’s Top Companies), performed by the magazine Amanhã, in partnership with the company PwC. The awards ceremony was held in November, in Porto Alegre and was attended by about 500 participants, getting together main corporate leaders from the South of Brazil. The event this year also marked the celebration of 25 years of implementation of the 500 Maiores do Sul project.
BIGGEST & BEST OF TRANSPORTATION Marcopolo was named as the Best Company manufacturer of bus bodies, in the Biggest & Best Award of Transportation 2015. The company was awarded for its investments in Brazilian operations to modernize and expand capacity and for launching new products intended for urban and long-distance passenger transportation, as well as for the acceleration of production in the units located abroad. Organized by the magazines Transporte Moderno, Technibus and Global, the award ceremony took place on November 24th, at the Hotel Unique, in São Paulo, and was attended by approximately 800 companies from the sector of Brazilian transportation.
Fernanda Davoglio
AutoData Award 2015 Marcopolo won the Autodata award 2015 in the category Bus Bodybuilder. Among the actions which led to the achievement there are the investments made in Brazilian operations for the modernization and expansion of capacity and the launch of new products for the segments of urban and long-distance passenger transportation. In a continuous process of development of new products, the company releases annually, on average, 12 new configurations of buses to meet the demands of Brazilian and international market. During this year the company presented the new Long-distance Paradiso 1350, which complements the Generation 7, the Intercity Ideale and the city buses Torino Express (articulated), Torino Low Entry and Torino Motor Traseiro. “This achievement is the result of the actions of Marcopolo on strengthening operations in Brazil and abroad, in order to be constantly closer to customers and partners, as well as to keep collaborators always motivated and satisfied, as they are those responsible for quality standard and the superior image of our buses”, said Paulo Corso, director of business operations and marketing.
Cleber Passus
Promoted by AutoData Editora, the award is a recognition for companies, products and professionals in the sector that stood out over the year looking for determined goals, innovation, technology and productivity. Viajante - Edición 16 - Diciembre 2015
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LANÇAMENTO
Show Room de poltronas e novos tecidos
C
hoosing the model, simulating the distance between the seats and evaluating the tissues. This is
the proposal of the Seats Showroom, a space created to closely show size, details and finishes, so facilitating the choice of coatings and seats that will be installed on long-distance, city and minibus models. It is a possibility to view in a more concrete way how the
Vinicius Pauletti
passenger room will be.
T
he seats of the long-distance and intercity models road have coatings in new fabrics. Three collections were created to provide a more modern look to the inside of the vehicle. The lines Urano and Artemis come with four color options each and are designed for the models of the family G7 and the minibus Senior Road. The line Fênix is designed for the models Audace, Ideale and the minibus Sênior Urbano and is available in three colors.
Fênix
Blue/Red Green/gray Grey/Teal blue
Artêmis Green Blue Gray Red/Black
Urano
Green Burgundy Navy Blue/Red Gray/Teal blue Julio Soares
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LANÇAMENTO
Viaggio 900
C
hartering and tourism operators have one more option to compose their fleet: Viaggio 900 on version with rear motor. The model was exposed during the BrasilFret 2015 - 16th Meeting of Chartering and Tourism Companies. The Event was promoted in Atibaia/SP by ANTTUR National Association of Tourism and Charter Carriers and FRESP - Federation of Passenger Transport Companies by Charter of the State of São Paulo.
Hugo Isao Katahira
The first six units produced on Volkswagen chassis VW 17,280 were delivered to the Tourism Agency Monte Alegre, from Piracicaba/SP. The vehicle, which can be also coachbuilded in models of chassis made by other automakers, is intended for executive and employees chartering service of companies in the region, the vehicle is 13.1 meters long and is equipped with air-conditioning system Spheros CC335. Equipped with seats of the model Executiva Soft 1060, it can carry 48 passengers.
Hugo Isao Katahira
Chartering: connected to win Performed for the first time in a connected way, the traditional events related to the segment promoted technical debates and technical seminars. Among the topics discussed were the importance of training employees, technology at the service of chartering, strategic planning for human resource areas, tourism and marketing applied to the sector, besides the new regulations of interstate chartering and other laws relating to the market.
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PANORAMA
Market Vision
Julio Soares
Jos茅 Ant么nio Martins Chairman of Fabus, the National Association of Bus Manufacturers, and of Simefre, Industry Union of Rail, Road and Two Wheels Equipment. Is also vice-chairman for Institutional Affairs of Marcopolo.
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What we need is a policy of stimulus, strengthening and enhancement of public transportation. That is how it is done in more developed countries and it is proven to work.
Lack of mobility hinders Brazilian competitiveness In such an important moment for Brazilian industry, in which the internal market is in recession and the output is the export, companies face another obstacle with the loss of competitiveness, also because of the lack of mobility. According to José Antônio Martins, mobility has never been so important for the country as now.
“Mobility not only frames the issues of urban passenger transportation. Mobility is much more, it represents the perfect displacement of people and goods, which need to arrive in perfect conditions, at the right time and with competitive costs to their destination”, explains Martins. “We are very inefficient. Let’s take, for example, the agricultural sector, which could be an even greater world power. About soybean, despite all the quality and efficiency in the field, the Brazilian product is between 15% and 20% more expensive than the American one, precisely by the difficulties, obstacles and losses that occur between the harvest and the sale of the product”, he complements. To Martins, “We were excellent in forgetting, and simply have not invested in what was fundamental”. According to data from Denatran, Brazil has more than 89 million vehicles and workers in São Paulo lose at least three hours every day moving from home to work and vice versa, making mobility unfeasible in medium and large cities. “13 years ago they were ‘only’ 38 million. But the road infrastructure has not received investments enough to accompany this pace of growth. The result is that lack mobility in cities and highways, railways, ports and airports”. This is the result of a mistaken policy to stimulate car sales applied in the past decade, which and has caused the volume of vehicles, and so the congestion, to grew compromising the mobility of the country. “What we need is a policy that discourages the rational use of the automobile and gives priority to strengthening and upgrading public transportation, by bus, train,
subway, etc. This is how it is done in most developed countries and is proven to work”, emphasizes the executive. To reverse this situation, Martins believes that R$ 193 billion that should be invested in infrastructure with the concessions from 2017 on can bring significant improvements in Brazilian mobility. Besides mobility and investment in road infrastructure, another fundamental pillar for the resumption of the bus industry and for the growth of public transportation is the credit. “The crisis that began in 2013, with buses damages throughout the country and the consequent reduction in tariffs caused losses to many entrepreneurs, who could not afford the assumed indebtedness. Consequently, they also started not to renew their fleet.” According to Martins, reopening the term (ended in late October) for the request of new funding of capital goods under the Program of Sustaining Investment (PSI) can help, but does not solve the problem. The PSI 4 program, in the bus sector, for large companies, have interest rates that summed to the spread of the financial agent are as high as 17% to 17.5% per year. There is no fare in the transport of passengers that can withstand such high rates. “Recently, we presented to the President Luciano Coutinho a proposal for buses and road implements financing, that returns to the traditional Finame with rates based on the TJLP, which even including the spread of the financial agent would be between 12% to 13% a year, with a 9 years term, 90% funding of the total value of the asset and an 1 year waiting period. Without a credit system with more ‘civilized’ interest,
the industry will not take back its growth”, evaluates. An uncertain year According to José Antonio Martins, 2016 is still an uncertain year for the bus sector. The recover should be more vigorous from 2017, but several factors may positively promote and influence Brazilian production. “In the long-distance transportation, the new rules established by the ANTT about authorization may cause the national demand, which registered a drop of 35% this year, to reemerge. It is possible to see signs of movement in the first quarter for fleet renewal”, explains. Another driving force may be the tourism sector that, in periods of US dollar strengthening, favors domestic tourism and attracts more foreign tourists. This may reflect in greater demand for highway vehicles. In the urban sector the recovery may take longer, because until the “homework” is done, investments in fleet renewal will be small. By “homework” we mean efforts to realize dedicated lanes for buses in several Brazilian cities, and financing with reasonable interest. The problem in Brazil today is much more political than economic. “Executive and Legislative branches need to appease in order to make the necessary fiscal contribution and to enable the country to have the confidence and the climate necessary for the resumption of growth. This is fundamental. That is the only way to emerge from this crisis”, concludes Martins.
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PANORAMA
Market Vision
Julio Soares
Francisco Gomes Neto Born in S茫o Paulo, married, father of two children, graduated in Electrical Engineering, Specialist in Business Administration, MBA in Controllership, Finance and Management of Risks.
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My goal is to get Marcopolo ready for a profitable growth. Thus we will be able to invest more and to generate opportunities and gains for our employees, partners and shareholders.
Motivating spirit In August 2015, Francisco Gomes Neto took over as general director of Marcopolo SA, during the company’s succession process. Since then, the executive - that in the past 15 years held the post of vice-president Americas in Mann Hummel - has been dedicating his time to deeply know the company business, in order to lead it in this delicate moment for Brazilian economy and, specially, to travel and experience the day-to-day of one of the largest bus manufacturers in the planet, as well as its partners. Francisco is communicative, captivating, good-humored and motivating, and has granted an interview to Viajante.
Viajante: What are your main objectives as CEO of Marcopolo? FG: Helping the company to cross this difficult and prolonged crisis and preparing it to take back the profitable growth in both domestic and international markets. With profitable growth we will be able to invest more, so generating career opportunities and gains for our employees, partners and shareholders. Viajante: How were your first months in Marcopolo? FG: Intense! With activities in practically all areas of the company, visits to subsidiaries and affiliated companies in Brazil and abroad, understanding their culture and processes and, mainly, knowing those people who make Marcopolo this great company. Viajante: Despite having built a career in the automotive sector, how is it to experience in a new segment, so specific and “customdesigned” as the bus sector? FG: Very interesting and enriching. I am learning a lot about the business, strategy, development and production. I hope I can help with my previous experience and I am convinced that it will be a great alliance. Viajante: Your working style showed to be practical, dynamic and integrative. How these characteristics reflected and may reflect in the day-to-day business? FG: I really appreciate simple and direct things. If I can understand well what to do, I believe that other people will also understand it. I also believe that being straight and authentic is the best way to communicate. I appreciate the
teamwork with focus on results and clear and common targets. Achieving goals and winning is energizing for all teams. Viajante: Have you already visited some customers during this short period? How do you face this relationship and what is your role as CEO in this “tailored” business? FG: At the beginning of next year I’m plannig on visiting our clients workshops in several states of Brazil to see our products on the go and to know the opinion of our customers. But I have talked with representatives and dealers to know the opinions of the market on our products. My role will be to make sure that the voice of customers is a key part of our strategies and internal decisions. Viajante: What are the prospects of the company for 2016? And forward? FG: Maintenance of the domestic market at low levels similar to 2015 and growth of exports. Marcopolo has always been an exporting company. For this reason, we are concentrating many efforts on the external market, as a way to compensate the sharp fall in the domestic market. Viajante: The crisis that has hit Brazil and, specially, the automotive sector, will likely continue throughout 2016. When do you believe the market will begin to react? FG: As 2016 is closer and we see no many improvement prospects for the next year, we imagine that 2017 may be better. But, actually, at the moment we have no solid basis on the economy that shows
us a consistent reaction of the market. We will do what’s on us focusing on exports, cost reductions and improvement in efficiency to overcome this crisis and be well prepared for the resumption of the market, that will surely come. When it will happen is still difficult to predict. Viajante: The bus grows in importance every year. In your opinion, what is and what will be its role for the mobility? FG: With the monetary devaluation, the cost of fuel and maintenance for aircrafts became more expensive, with consequent impact on the price of airline tickets. This should generate a movement of passengers in the direction of the bus, what is good for us. Viajante: What is the message you would like to leave to the readers of Viajante magazine? FG: Marcopolo will keep investing in efficiency and innovation in order to bring products and services that offer our customers the best benefit-cost ratio, the best total cost of ownership in the market, and will also keep investing to have the best relationship with customers, employees and partners. Working together, we will help Brazil to overcome this crisis. Warmest greetings to all!
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ARTICLE
Adamo Bazani
A moment of crisis? Then it’s time to invest
S
peaking about investment in Brazil during this period of reduction of economic activities, inflation and rising unemployment may sound a contradiction, a lack of responsibility.
Rafael Munhoz
R e s e ar ches pr o ve th a t th e r e s o urc es i nve s te d in mo b i li ty have po s i ti ve and qu i ck r e t urn t o th e G D P growt h o f a co u n t ry
But it is precisely during a crisis moment that investments make the difference and can contribute to start improving the situation. Surely the investment must be done in accordance with the reality, in a way even different from what happens in a moment of prosperity, more carefully. However, who takes advantage of the crisis to, within the conditions, apply and innovate, will have many advantages when the market will begin to improve. The logic is simple, while the entire world is still structuring itself, who had invested will be ready to respond with agility to the needs of the country and of the various economy segments. This is true for all sectors and even for personal finances, but in the case of some segments, such as transport, investment arte the watchword. And the posture must be taken by all the agents involved in transport, from private initiative to public sector. While the estimate is a drop in Gross Domestic Product - GDP for 2015 and 2016, the study “Mobility, Accessibility and Productivity: Note on the Economic Valuation of Travel Time in the Metropolitan Region of São Paulo”, by the School of Economics, Administration and Accounting of the University of São Paulo (FEA-USP), released in October, shows that Brazil could generate growth of 2.83% in GDP if travel time only in the metropolitan area drop from 100 minutes per day to 30 minutes per day.
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Signed by the professors Eduardo A. Haddad and Renato S. Vieira, the study takes into consideration the fact that the metropolitan region of São Paulo corresponds to approximately 20% of the Brazilian GDP. This generation of 2.83% in Gross Domestic Product could bring R$ 156.2 billion more on the basis of GDP in 2014 in Brazil, which was approximately R$ 5.5 trillion. According to the survey, the growth with a better urban mobility would happen because of a better worker and companies’ time use, which could produce more, yield more and also have a higher consumption. Traffic jams result in wasted time. Moreover, with more free time, workers could have a second occupation, an extra income, so heating the economy too. Thus, observing the capabilities of public accounts, the government, in its different spheres, cannot fail to invest in urban mobility. Impose limits on the CAP - Growth Acceleration Program, arriving even to the standstill of the projects already triggered, is not a clever attitude. Of course it is necessary to avoid waste and yes, it is fundamental to suit the investments to the indebtedness. But fail to invest in urban mobility, not expanding subways systems and buses lanes, it can be considered as waste. What can be done is a deeper study of the projects and re-evaluate more expensive modals that do not bring significant advantages to the population when compared to transportation means that are more viable and easer to operate. In São Paulo, for example, the discussion about the effectiveness of the monorail has increased, due to the delay of the works of more than three
years and given the current economic framework. The same occurs with the VLT - Light Vehicle on Rails, in Cuiabá. It is not a question of competing transport modes, it is about good sense and respect to the population. What is the advantage of investing R$ 265 million per kilometer of a monorail when a BRT corridor by R$ 30 million/KM has similar service capacity? The lines 15 Silver and 17 Gold, in São Paulo, have already been initiated and need to be completed. But what about the line 18 Bronze, in the ABC Paulista? As it has not been initiated yet, isn’t it the moment to evaluate costs, to think if it wouldn’t be better a BRT or investing more in a subway with real high capacity? The examples show that this is the time to find more intelligent solutions of investments, but it is important not to stop investing. The same is true for the private initiative. Reviewing investments is part of the moment, but never stop to invest in order to grow again, looking for differentials. Marcopolo is an example. Even adjusting the company to the reality of the demand for public transport vehicles, which recorded a fall, Marcopolo launched new models and new versions of already established bus models. That’s right, in the year of crisis. This, besides being an interesting strategy of business, brings an important incentive, a stimulus for the sector. It is important to remember that the crisis has two faces: the one it really is and the one shown to the market. Speculation and fear are often larger than the crisis itself. But it is clear that much prudence is needed. With the Finame more restricted, the increase of costs and uncertainties, it
is natural that fleet workers reduce the pace in renewing buses. However, in a competitive market as transportation, cut investments to “keep the money and take advantage of high interests of the bank” can be a flop. Nowadays people, even with a risky financial situation, can still migrate to personal transportation and no longer come back. Buses do not transport passengers anymore, but more demanding customers that, in many cases, have other options. In the case of highway transport, opportunities appear despite the crisis. There is a movement in civil aviation of loss of demand. The costs of aircraft operatios, coupled to the US dollar on the rise, are higher and plane tickets that have no fixed prices have increased. In addition, because of the price of petrol and ethanol, a car trip is more expensive than before. Data from the survey on consumer’s intention of the Ministry of Tourism reveal that more Brazilians are willing to make their next trips within the country and by bus. A good opportunity for bus companies to receive more passengers and, with good services and a more modern fleet, to make sure that these passengers become fixed customers! If the bus is new, comfortable and the service is adequate, more people will choose to travel by bus, even after the crisis. The society must keep demanding the public sector better conditions to invest. But we cannot rely only of governments. Thus, whenever possible, and we repeat, within the limits and current conditions, investment is required. And the time is now, in time of crisis.
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Marcopolo supports expedition
SPECIAL
BR 319, important for Brazil
I
n order to ensure the conservation/ maintenance of BR 319 highway, the only land connection between Manaus and the rest of Brazil, an expedition of Members of Parliament from Amazonas and Rondonia ran, between 26 and 28 October, about 800 kilometers between Porto Velho (RO) and the Amazonas state capital. The expedition sought to supervise the passage in the works of BR 319 and hopes that, until the end of this year, it will be possible to leave Porto Velho in the morning and get to Manaus (AM) in the late afternoon of the same day. The road is a focus of an impasse with the Brazilian Institute of Environment and Renewable Natural Resources (Ibama), which says there is no license to rebuilt the section under construction (between the kilometers 250 and 655 of the highway). The Federal Public Ministry is asking for the suspension of the works. R$ 349 million were already invested by the Federal Government to revitalize the 400 kilometers
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Luiz Fernando Secco
of road, that are in poor condition of traffic, but the impasse with Ibama prevents the maintenance of the road. The highway connects the State of Amazonas to the country, strengthens the commercial exchange with neighboring states and, in future, will enlarge the trade with the countries of South America and with the rest of the world by Pacific Ocean. It will also support the disposal of production and the development of tourism, one of the greatest potentials of the region. Idealized by the Senators Acir Gurgacz, Valdir Raupp and Vanessa Grazziotin, the entourage used a Marcopolo bus Viaggio 1050, with capacity for 44 passengers, which transported all Luiz Fernando Secco participants with comfort, safety and agility. The vehicle had several differentiated items such as bonded windows and airconditioning system with heating, in addition to toilette, refrigerator, drinking fountain and pneumatic seat with head restraint for the driver.
Luiz Fernando Secco
Recovery for the traffic According to DNIT (National Department of Transportation Infrastructure), the restoration works begin at the end of the municipality of Careiro da Várzea, in Amazonas, until the kilometer 200, that is the section until where there is an authorization to work. From the kilometer 200 to the city of Humaitá, the DNIT has no environmental authorization to perform pavement, then it will be done only maintenance service for road traffic until Porto Velho. According to the Senator Acir Gurgacz, the DNIT says that in ten years more than R$ 80 million were spent on environmental studies in order to complete the work. More than R$ 1 billion has been spent since 2005 on the restoration works of BR 319. There are over 600,000 people living in 14 municipalities located in the area of influence of the highway. The issue is not just economic; it’s also social, because thousands of families are practically isolated from the world.
Abandoned for 30 years With its 877 km long, the BR 319 was built between the late 1960s and early 1970s. The highway was part of the project of expansion and In the 1980s occupation of the Amazon and 1990s, its by the military regime, maintenance which saw the region was completely as “uninhabited”, a “land abandoned by the without men” and propagated government. the slogan “integrate not to give”. The road was officially inaugurated in 1976, during the government of Ernesto Geisel. However, it was never fully completed. In the 1980s and 1990s, its maintenance was completely abandoned by the government. Only in 2013, paving works were taken up with the paving of the two ends of the highway. Public hearing in Manaus The Legislative Assembly of the State of Amazonas held a public hearing for the presentation of the delegation trip report. The intention was to show the society the real conservation conditions of the road and what needs to be done to improve the traffic ability of the highway. Viajante - Edición 16 - Diciembre 2015
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COVER
THE FAITHFUL OF BALANCE
With the dollar on the rise, exports keep business afloat.
Jo達o Paulo Cegunski
COVER
Exports and overseas business rose 39.1% in the third quarter of 2015
Marcopolo Collection
The balance comes from outside Since the end of 2013 the Brazilian market has been losing strength and customer orders have been reduced, both urban and highway. The traditional large purchases are rarer and each new bus produced makes a difference. Amid all this, the exports that had lost a lot of space, due to the appreciation of Brazilian Real as well as to the strong Brazilian market, once again are decisive for the success and profitability of companies, and among them, Marcopolo. And this scenario is expected to continue for the next years. So, it is now necessary to seek new business with exports to ensure production volumes, without neglecting domestic market, which will grow again and is fundamentally important and traditional for the company. Marcopolo always knew how to balance activities in Brazil
and abroad, meeting costumers’ needs in both markets. The strategy of having a strong presence in the country and abroad has allowed the company to face moments of crisis, here or out there, with less impact on the results and also ensured the maintenance of the highest standards of quality and competitiveness of its products. Yes, strongly act on the international market brings many advantages for the manufacturer and also for the clients. In order to compete, win and export, buses need to have extremely high quality, reliability and efficient technical and aftersales service. This presence of almost 55 years of Marcopolo products abroad enabled the company to further develop its processes and models in search of competitiveness. Even in an unfavorable scenario as presented by the Brazilian Real appreciation over the past ten to 12 years.
Marcopolo always knew how to balance activities in Brazil and abroad
JoĂŁo Paulo Cegunski
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COVER
Acervo Marcopolo
T
his “exporter” vocation helped the company to strength its brand and image. More than that, it made buses produced in Brazil to conquer a higher standard and to be as evolved as those made in major world markets. And so the benefits go to Brazilian customers, who has a high quality bus made in Brazil and to the business in search of international competitiveness. In order to overcome the difficulties resulting from a stagnant internal market and with a production level far below the historical one, Marcopolo adopted measures that helped to expand business. The first one is strengthening its presence in traditional markets of Latin America, and recovering others such as Central America, Middle East and Africa, where the presence has been reduced in recent years due to the lack of domestic product competitiveness. Also by opening new markets and expanding the portfolio of clients abroad. The second one aims the operational improvement of the company, by reducing production cycle times, increasing efficiency and optimizing manufacturing units. And the third task force concerns the reduction of indirect costs. These actions help the company to maintain the production level in Brazilian units as high as possible and thereby avoiding the implement of the Working Time Directive Waiver in its plant in Ana Rech, in Caxias do Sul. But there is still much to do until the recovery of the domestic market. In the Brazilian highway transportation
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market, the new rules of the authorization model of interstate and international lines must provide greater demand in the coming months, as the limitation of the maximum age of buses operating those lines in ten years and the average age in five years should stimulate the renewal of the fleets. In the urban transportation market, the demand remains below the normal level. However, some facts such as lending rates in several cities of the country and investments in public transportation because of the Olympic Games in Rio de Janeiro can unlock the segment. Municipal bids in some cities of the country and the proximity of the 2016 municipal elections may also result in increased demand. At least for the next two years, the challenge for main Brazilian companies in the bus industry, in order to survive and achieve the balance of the business, will be learn how to dose their energy and focus between Brazilian and export market. It will be the only way to secure the necessary production volumes and to maintain investments in innovation, productivity and quality. The more than positive aspect is that in this way everyone wins: the company, the employees and the customers, Brazilian and international, as it is necessary to produce, here in the country, with international excellence and to exceed today’s standards. Ensure buses production rate in order to resume Brazilian market as steady and strong as it was in recent years.
Acervo Marcopolo
Costs push domestic prices On the one hand, the devaluation of the real provides increased Brazilian competitiveness, but on the other hand it makes it difficult and impractical to maintain domestic prices, which, indirectly, further complicates the recovery of production levels and, indirectly, reduces that same competitiveness. The accelerated inflation in the country, the inputs increases, such as steel, oil and oil products, and the high prices of electric power and services significantly interfere in the business costs. Since last October, most of automakers announced price adjustments of up to 10%. And more increases are already expected by early 2016, due to strong cost pressure that occurred throughout the year and that were being postponed. “If before the automotive industry was bad, with increased costs and not pass-through to prices, the situation became worse. Now, the price adjustment is critical to maintain the financial health of companies and to cover these costs”, explains Paulo Corso, director of commercial operations of Marcopolo. “We have an imbalance of around 15%,” he explains. According to the executive, the bus sector operates at a loss this year not only by the sharp drop in sales, but also by the lack of pass-through of the increased costs. The price war in the market, exacerbated by the need to survive, significantly compromised the mark-up of manufacturers.”
Acervo Marcopolo
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TECHNOLOGY INNOVATION
Mobility, zero emissions and more for passengers
T
he highlights of Busworld 2015, the biggest event and show of bus sector worldwide, held in October in Kortrijk, Belgium, were mobility, sustainability, the search for zero emissions and attracting more passengers to the public transportation. The exhibition and congress showed the struggle of the global industry to turn bus, increasingly, the main modal for society mobility. Among the products, the search for zero emissions standouts were 100% electric vehicles powered by renewable fuels such as gas and ethanol, and the evolution of Euro 6 motors and hybrids. The latest market news, new technologies, new systems and services also caught an eye.
Busworld Disclosure
For all European and world industry of the bus, one of the Busworld 2015 goals was and is attracting more and more users to the bus. What matters is to meet their needs and wants, especially young people’s ones, so they become new passengers. For this, manufacturers and suppliers are investing a lot to offer more comfort, connectivity, efficiency and high standard of quality service. Electric, hybrid, natural gas, diesel or ethanol. Low floor, Low Entry or conventional floor, with stairs. Five to 28 meters long. Conventional, articulated, bi-articulated, midi and minibuses. Highway, city or “all-rounder�. The future is the plurality of fuel, from conventional diesel to electric, through biogas and hybrid, and also plurality of sizes, from minis and micros to bi-articulated.
BUSWORLD 2015
During Busworld 2015, all manufacturers have focused on the theme “Sustainable Mobility”, with particular attention to efficiency and optimization of fuel consumption. About diesel, besides diverse weight reduction measures and Euro 6 technology, there are also resources such as start/stop, automatic transmission software, as well as interior lighting energy-saving and LED displays. All in one can reduce fuel consumption by up to 0.3 liters per 100km. The electric buses are extremely quiet, emit no exhaust and are about 80% more energy efficient than corresponding diesel buses. With lithium ion batteries which are charged by both the power generated whenever the brakes are applied and through the mains when it stops at the end of the route. About the models powered by natural gas, the highlights are the silence and the reduced CO2 emissions - both crucial advantages in heavy traffic in city centers. The gas engine has even lower noise levels than diesel and, depending on driving style, noise emissions are up to 4 dB (A) lower, which corresponds to almost 50% less perceived noise. In addition to measures that increase power efficiency, buses have gained a lot in comfort and security. Speaking of
comfort, in city buses, manufacturers offer low-floor, low and panoramic side windows that extend the passenger visibility, digital and audio air-conditioning systems and USB outputs among other features. For the driver, a new generation of seats with lumbar support (especially formed backrest), adjustable seat in three sizes, adjustable armrests, as well as air-conditioning system in the seat. Regarding safety, as standard: Electronic stability program (ESP), Dynamic Stability Program (SDP), Electronic Braking System (EBS) Anti-lock Braking System (ABS), Anti-slip Regulation (ASR) and Brake Assistant (BA). Advanced Emergency Braking System (EBS) and Lane Guard System (LGS), brake indicators signal/ emergency brake and tire Pressure Monitoring System (TPM) are available as options. Another important safety item that is increasingly provided is a device for measuring alcohol, which does not allow the engine to be turned on until the alcohol concentration in the driver’s breath is measured, using a small device. Long-distance buses are far better than top luxury cars in comfort, safety and sophistication. They have all electronic systems of passive and active safety such as electronic braking system, stability, driving control, automatic
transmission, GPS and sensors that identify whether the driver is tired. For the passenger the items, many offered as optionals, are leather seats, three-point seatbelts, plenty of space, individual controls for air conditioning, camera filming the road and the same entertainment that offered in international flights, with movies selection, news, shows, music and games. In addition, doors and luggage carriers with electric drive, front and rear approximation sensors, LED lights including headlights and auxiliaries. All this with a clearly defined goal to gain new users and increasingly keep those who have already been conquered. For the bus industry worldwide, and not only for the Brazilian one, the struggle is hard, long and it is necessary to shorten paths and overcome barriers. For this purpose, further promote the transportation by bus, especially among the youngest and cause the bus to have an appeal and a more welcoming and interactive environment, with connectivity, comfortable seats, low floor, silence (rear engine or electric or hybrid vehicles) without leaps or bumps, with more and better training of drivers, automatic or automated transmission and “British” punctuality in meeting schedules. Viajante - Edición 16 - Diciembre 2015
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BEST PRACTICES
Schools Project
More than a form of entertainment, music can be an important ally in the education of children and youth.
Ícaro de Campos
Books and scores The musical language crafted in the school environment contributes to the learning and development of students. In the Municipal Elementary School Prof. Marianinha Queiroz, in Caxias do Sul, the music surrounds the environment. There is one of those places where the activities of the Youth Orchestra, the Flutes Orchestra and the Youth Choir of Marcopolo Foundation are developed. In addition to the Municipal Elementary School Prof. Marianinha Queiroz, students of the School Ruben Bento Alves, children of Marcopolo employees and residents of Caxias community in general are part of the orchestras and the choir. The concerts take place during occasions promoted by Marcopolo Foundation and also by invitation of companies or public entities. One of the latest performances was the musical show “Noite Festiva”, which celebrated 120 years of Pão dos Pobres Foundation, held in August at the Theatro São Pedro, in Porto Alegre / RS. 30
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Nelson Feltes Junior
Strengthening bonds Being in contact with music and scores develops, besides creativity, attributes such as concentration, motor skills, socialization, reasoning and discipline. “In addition to the transformation that occurs in students’ mental and cognitive structure, other advances are perceived. Pupils’ self-esteem and confidence grow, positively altering their learning and making them more sensitive to live in society”, said the analyst of social responsibility at Marcopolo Foundation, Creice Pellin Santiago Arse. The projects also promoted a change in community behavior, which cozied up to the school. “We realized, after the beginning of the music project, a greater presence of parents in events promoted by the school and saw the interest in vacancies increase”, says the vice-principal of Marianinha Queiroz school, Lorena Bacchi Steffli.
BUS AND ART
Marcopolo Foundation Youth Orchestra
Julio Soares
Founded in 2013, with the participation of 100 young people aged 10-18, who are children of employees, students of the Municipal Schools Professora Marianinha Queiroz and Ruben Bento Alves, and residents of the community. Members have instrument lessons, music education and practice of orchestra every week. In addition, students take home the instrument they choose, to facilitate and continue their studies. Transportation is provided by Marcopolo Foundation and music teachers, music instruments and coordination are covered by the More Music Project, maintained by the Rouanet law, through Marcopolo sponsorship. Flutes Orchestra It began its activities in 2012 and consists of children under 12 years old. It conducts joint presentations with the Youth Choir and the Youth Orchestra. Youth Choir Began its operations in 2011, made up of children and teenagers aged 8-16, Marcopolo employees’ children and students of the School Marianinha de Queiroz.
Schools Project The Youth Orchestra, the Flutes Orchestra and Youth Choir are part of the Schools Project. Created in 2002 and conducted by Marcopolo Foundation, the program promotes the improvement of the educational environment, strengthening relationships within the school community and contributing to the formation of citizens able to become inserted in the society and conquer their space in the labor market. In 13 years of operation, it served more than 10,000 public school students. According to the Municipal Education Secretary of Caxias do Sul, Marlea Ramos Alves, the union of the Schools Project with the Public Management adds resources to the expansion of educational opportunities. “When the private sector is concerned about education and gives support to innovative actions, it contributes to the improvement of the individual, both educator and student. This intervention is immeasurably positive, it is seeding on fertile fields”, she says. “The Schools Project opens the doors of the world to students and educators, unlocking possibilities in quality education for life, with an eye toward the future”, adds Lorraine.
The Mercosur Biennial of Art, held in Porto Alegre between October 23 and December 6, whose president was José Antônio Martins, joined much more than 640 works by 246 artists from 20 countries. To extend the visit and bring culture and art to young people, the Biennial offered free transport to schools and educational institutions which were up to 30 kilometers far from Porto Alegre. The bus service was offered by Ouro e Prata and could be requested at the secretariat of the Biennial.
Invitation to Public Transportation Known for his creativity, the designer Alexandre Herchcovitch presented his 2016 winter collection at the headquarters of the Municipality of São Paulo, at Viaduto do Chá, and once again used his imagination to surprise. Instead of the traditional, printed or electronic invitation, Herchcovitch distributed a Single Ticket card to encourage guests to use public transportation to reach the show. According to Herchcovitch, the inspiration for the unexpected invitation came from his journeys abroad. “Once you visit some cities where you can get anywhere using only public transportation, you come to your city wanting the same thing”, he says.
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SUSTAINABILITY
Power contracting in Brazil ACR (Regulated Contracting Market) - Captive Consumers
Captive consumers are those who buy power from distribution companies to which they are linked. Each consumer unit simply pays a monthly energy bill, including the distribution service and energy generation. Rates are regulated by the government.
ACL (Free Contracting Market) - Free Consumers
Free consumers buy power directly from generators or traders through bilateral contracts with freely traded conditions such as price, term and volume. Each consumer unit pays an invoice regarding the distribution service to the local distributor and one or more invoices regarding the power purchase.
Julio Soares
global movement Wind farms, hydroelectric power plants and power plants that use sunlight will represent 26% of power production in the world in 2020. It is enough to meet the consumption of China, India and Brazil’s population. Currently, renewable power generates 22% of the electricity consumed across the planet. According to a report by the International Energy Agency - IEA, the expectation is that over the next five years renewable power can add to the supply system 700 gigawatts, equivalent to the power generated by 700 nuclear reactors, which are more than double of Japan’s current power capacity. The constant presence of wind and sun for most of Brazilian territory places our country in 9th place in the ranking of the most attractive countries for renewable power, consolidating its position as one of the top investment destinations in the world and as the most attractive investment destination in Latin America. According to the IEA, Brazil is in the 5th place in the ranking of global solar collectors for water heating. The winds are also favorable for wind power generation. There are 322 plants located in 11 states with an installed capacity of 8.12 gigawatts, representing 5% in the Brazilian power matrix. It is enough power to supply 6 million homes.
Planting trees is not the only way to slow the effects of global warming. Changing the way we buy power also helps to reduce the emission of greenhouse gases.
certification Initiatives that promote preservation and improvement of the environment through the use of clean power in its factories caused Marcopolo to receive a certification Cleaner Power Profile, delivered by Perfil Energia, consultancy in power with environmental management from Ecovalor.
renewable power Replacing traditional power for power originated in small hydroelectric plants, wind farms and solar plants is already a reality in Marcopolo. The company has migrated from conventional market supply to Free Contracting Market (ACL). The Planalto unit was the first to go through the supply change in 2014, avoiding the emission into the atmosphere 1,553 tons of carbon dioxide equivalent (CO2). The unit headquartered in Ana Rech adopted the replacement in 2015, now having an emission reduction potential of greenhouse gases equivalent to 3,701 tons of CO2. The unit located in Rio de Janeiro will have power from renewable sources by 2016, avoiding the emission of 969 tons CO2e. Every year, the three units may no longer issue 6,223 tons of CO2.
*Ratio - 25 kg CO2/year = 1 tree/Source: Volvo
trees needed to absorb
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TRAVELLER’S GUIDE
Ana Cotta
Francisco Aragão
Sílvio Quirino
Dominated by the Cerrado, Goiás features stunning landscapes and destinations that meet the desire of people with different styles. In the State that has 246 municipalities and that is known as “Heart of Brazil”, there is no shortage of options.
Sílvio Quirino
TRAVELLER’S GUIDE
Turismo
Historic and cultural heritage State capital for more than 200 years, position moved to Goiânia in the 1930s, the city of Goiás reveals why it is considered the cradle of Goiás culture. “Goiás Velho”, as the city is called by locals, is a World Heritage Site, a title granted by the United Nations Educational, Scientific and Cultural Organization (UNESCO). When walking through the streets of Goiás, it is impossible not to be impressed with Juliano Guerra
Hot water The circuit of hot water is among the most popular holiday destinations in Goiás. The cities of Caldas Novas and Rio Quente - only 22 kilometers away from each other and about 170 kilometers from Goiânia - gather the largest complex of thermal waters on the planet, where the temperatures range from 20º C and 60º C. Natural pools, rivers, wells and thematic parks are ideal environments for both fun and rest.
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the beauty of old mansions.
Vale da Lua (Moon Valley) I’ts one of the most visited places in Chapada dos Veadeiros, in the municipality of Alto Paraíso, in Goiás. It is a group of rock formations carved on the rocks by crystal white-waters from São Miguel river.
Sílvio Quirino
Sílvio Quirino
TRAVELER’S GUIDE
Turismo
Ecoturism and Adventure
Sílvio Quirino
Sílvio Quirino
Sílvio Quirino
Biodiversity in the Cerrado makes ecotourism a great leisure option for those who enjoy contact with nature. Goiás houses two major national parks in Brazil - Chapada dos Veadeiros and Emas National Park - as well as nine state parks. It’s not only the landscape that is breathtaking. Pirenópolis is one of the destinations sought by those in search of adventure. The city is surrounded by dozens of waterfalls and includes options such as abseiling, rafting, climbing, tree climbing and mountain biking.
Archeology
Valdir Araújo
The region of Serranópolis, Caiapônia and Paranã Basin gathers archaeological sites scattered in sandstone and quartzite rocks and in limestone massif caves. In Terra Ronca State Park, the largest speleological group throughout the Americas, there are hundreds of underground galleries formed 600 million years ago and that can only be seen in the company of guides.
Fishing It is misleading to think that the savanna vegetation, typical of the Cerrado, is a result of water scarcity. On the contrary, Goiás is rich in water resources and this richness is perceived in numerous species of fish found in the rivers in Goiás, which contributes to the fishing. The activity is a characteristic sport of the Araguaia region, a river 2.6 thousand kilometers long and that passes through five Brazilian states. It is considered one of the richest rivers in the world and in its waters approximately 300 species were already been found.
Sílvio Quirino
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TRAVELER’S GUIDE
Gastronomy
Besides rice with pequi In the popular imagination, mainly for those who are not from Goiás, rice with pequi is the typical dish of the State. But, influenced by diverse culinary cultures of the country, the gastronomic cuisine of the state is made of simple and very tasty dishes. An example is the galinhada. It’s a one course meal, ideal for gathering together the family in a peaceful Sunday. Graziela Chiattone Martins
a d a h n i l a G Start preparing the chicken broth.
Add 2 chopped onions and a
In a large pan, place 4 liters of
chopped red pepper fry them
water, 2 large onions, 4 large
until the onion is soft and decrease
carrots, 4 celery stems and a
its volume. Now add 5 chopped
chicken carcass. Let it boil over low
garlic cloves and a chopped,
heat for approximately 4 hours.
fresh and red chili pepper
Season 6 chicken pieces (thighs
with no seeds. Fry for another 5
and drumsticks with skin) with
minutes. Return the chicken pieces
coarse salt, rosemary and
to the pan; add 1 cup and a half
oregano. Cover the chicken with
of rice and 3 cups of boiling
water and let it marinade for 6
chicken broth, a handful of
hours. Then drain the chicken and
chopped parsley and a spoon
wait for it to dry.
of annatto. Add salt if necessary
In a clay pan, place 4 tablespoons
and cook until the rice is done.
of olive oil and when it’s hot
Keep some hot broth in case it is
enough, fry the chicken. When the
necessary to add it during the
chicken is completely fried and its
cooking. Before serving, finalize
skin crispy, remove the pieces from
with parsley. The dish can be served
the pan and set them aside. Keep
with farofinha.
in the pan the grease remained.
Graziela Chiattone Martins
Graziela Chiattone Martins
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Be in touch, we are close.
www.marcopolo.com.br
REPRESENTATIVE
Topline Bus
W
ith units in Goiânia and Brasília, the representation is conducted by Sergio de Castilhos and Wagner Conrado. The two professionals have joined their knowledge, acquired on the bus market while they were part of the commercial department of Marcopolo, in order to face the challenge of expanding sales of the brand in the region. “During these eight years, we expanded the market share of Marcopolo in the region, through the increase of sales of bus bodies and also by the services offered to customers throughout our region”, explains Sergio de Castilhos. In addition to the personalized service provided by a 15 employees team, other points are considered important for strengthening partnerships and overcome the effects of the economic moment that the country is experiencing, such as the extension of the inventory of spare parts items, competitive prices with punctual deliveries, active technical assistance and support team from the factories. “We have good expectations for 2016 and we are working to implement them”, emphasizes Wagner Conrado. Wagner Conrado
Structure The activities of body sales, post-sales, technical assistance and spare parts departments are conducted in Goiânia. Recently, the unit has expanded its physical structure from 640m2 to 1,500 m². The investment and restructuring allowed the increment of customer service, from three to eight service rooms. We have also created a new reception, a reception room for the drivers and a rest room where to wait while vehicles are repaired. The parts area now has more space and offers new parking lots.
Proximity. This is the way Topline Bus works, a Marcopolo representative since 2007, in order to build relationships of trust and respect with customers in the region that covers the states of Goiás, Tocantins and Federal District.
“This enlargement of the technical assistance area allowed, at the same time, serving more vehicles with better quality of service. The receptivity of customers to changes was immediate and very positive. In this way we have improved our service efficiency, the quality of services performed, satisfaction and strengthening partnership”, says Sergio. To tighten even more the relationship with customers in the region of Brasilia, TopLine Bus opened, in 2009, a new unit in the Federal Capital. A 1,200 m² area with a structure for body sale, technical assistance and spare parts. “Our performance in selling bodies has intensified and we are much closer from customers who have recognized our constant presence. Now they are sure about the technical service and the rapid replacement of spare parts, with inventory directed to the types of vehicles present in the region”, concludes Sergio de Castilhos.
Nanda Firmino
Sergio Castilhos e Wagner Conrado
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SOGIL
Dienifer Cecconello
Dienifer Cecconello
CUSTOMER
Sergio Tadeu Pereira
One of the traditional companies of public transportation in Rio Grande do Sul, SOGIL - Gigante Bus Society LLC., was originated in 1954 when 16 entrepreneurs teamed up to offer an efficient service of Public Transportation between Gravataí and Porto Alegre. Its main course of action is the metropolitan axis that goes from Gravataí to Porto Alegre. It also has municipal lines that serve the inhabitants of Gravataí and Glorinha, as well as special routes with destination to universities and neighboring municipalities. The fleet has 330 buses, and 152 of them are adapted for the transport of wheelchairs, while part of it is meant for continuous chartering services to companies of the region and odd chartering destined to sightseeing trips. In SOGIL since 1963, Sergio Tadeu Pereira has built a trajectory dedicated to the development of the sector of public transportation. More than 50 years of experience recognized by the National Association of Urban Transportation (NTU) in 2013, with the achievement of the Merit Medal of Brazilian Urban Transportation in the Entrepreneur category. “Being awarded with such a distinction, without any doubt, made me feel honored and happy, as the statement recognizes the dedication of many years of work”, he says.
SOGIL, giant from Gravataí Dienifer Cecconello
Viajante: Currently you are the Manager Advisor of SOGIL. In practice, what does this mean? Pereira: The company is managed by executive boards which cover the role to conduct routine business, seeking to meet the premises established in the quarterly meetings of evaluation of financial results and quality of services. In this way our role is to accompany, direct the Strategic Planning, so contributing to the improvement of the management through the experience, what is fundamental in business conduction. Viajante: What is the current structure of the company? Pereira: The company is divided in five units. The managerial control of actions occurs in the company headquarters, located in Gravataí. A unit is located in the city of Glorinha and the remaining support points are strategically distributed to optimize the conduction of operations. Viajante: SOGIL is one of the most remembered brands in the segment of public transportation in the metropolitan region. What are the reasons for this recognition?
Environmental Standard ISO 14001 that consolidated the environmental commitments made by SOGIL. Regarding social actions, we have participated since 2000 to the Award for Social Responsibility, promoted by the Legislative Assembly of the State of Rio Grande do Sul, being certified every year as a socially responsible company. In 2011 and in 2014, the company was the winner of the Social Responsibility Award, in the category midsize business, receiving the trophy Destaque RS. In 2012 and 2013 we received the Social Responsibility Medal. Viajante: Is employees’ quality of life a concern of the company? Pereira: Actions that raise the quality of life of 1,400 employees and their families are continually developed for the promotion of health, well-being and culture and leisure. The Sogil Quality of Life Program reached in 2015 the rate of 90% satisfaction. Viajante: Is there any kind of program aimed at the appreciation of workers?
Pereira: It is a reflection of the continuous improvement in the provision of the service and of the actions that boost the institutional image. For five editions, the achievement of the Trademarks e Leaders award, promoted by the Lutheran University of Brazil (Ulbra) and the Commercial, Industrial and Services Association of Gravataí (ACIGRA) reveals that SOGIL is the first transportation company that comes to mind of the population of Gravataí. And that is a reason for great satisfaction, because we are here and we are proud of it.
Pereira: The Recognition Program values the collaborators who stand out in their actuation and in the achievement of goals. One of the highlights of this program is the Accidents Zero, which for ten years has been promoting the awareness and prevention of accidents in transit with trainings of defensive driving. The drivers that are from one to ten years without getting involved in accidents receive a reward in occasion of a special event held by the company. Furthermore, we promote in the communities where we operate traffic education initiatives, as the SOGIL in Schools, aimed at children, and the Come to Add, focusing on teenagers.
Viajante: Along the trajectory of the company, which achievements can be highlighted?
Viajante: What are the other actions which focus on the community?
Pereira: In 61 years of activity, the achievements were many. The most recent is the certification in
Pereira:Through the Giant Solidarity Program and with the participation of customers and employees, we
develop campaigns focused on blood donation, warm clothes, food, toys, school materials and other resources. The GASS program - SOGIL Social Action Group, created in 2007, is made up of volunteers from all areas of the company who develop and organize social actions. For this purpose, they can dedicate working hours to volunteer activities related to both internal as external community. Each year the Group has increased its participation and, consequently, the results in favor of the social welfare of the beneficiaries. And we have been supporting, for 16 years, the Carlos Bina SOGIL Choir, formed by children from the region. Since 2012, SOGIL owns the Social Bus, a vehicle exclusively directed to social responsibility actions. Viajante: Regarding the market, what are the prospects for the coming years? Pereira: Evaluating the question of perspectives from the viewpoint of the market, I believe that companies will go through a period of business reorganization and evaluation of opportunities for internal improvements, proposing actions aimed to take back competitiveness, starting a new growth cycle. The difficulties faced today will teach us to overcome challenges in the future. Thus, I see good business opportunities in the medium term and those who will be ready will profit by the revitalization moment.
Viajante - Edición 16 - Diciembre 2015
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VISITAS
Obiplus
Transtupi
MUSOC / Comtrasuli / Ruta 51-53
Expresso Guanabara
The entourage of Chileans journalists
Massaneiro Turismo
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Viajante - Edition 16 - December 2015 - Pictures: Gelson M. da Costa / Marina Bueno / Vinicius Pauletti
Vap - Viação Alto Petrópolis, Estoril and Presidente Vargas
Serra Azul
Viação Hamburguesa, Viação Futura and Courocap
Viagens Chapecó
Intercape
Ruimar
Viajante - Edición 16 - Diciembre 2015
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VISITAS
Grupo Al Mariah
Enritur
Estrella Blanca De Palm Tours
Cien Rumbos
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Viajante - Edici贸n 16 - Diciembre 2015 - Fotos: Gelson M. da Costa / Marina Bueno / Vinicius Pauletti
Sudeste
Expresso Assur
JJÊTUR
Maldonado Turismo
Ipojucatur
Entourage Gabon and Equatorial Guinea
Entourage Comune di San Benedetto Po
Planalto Transportes / Ouro e Prata
SMT Group
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MEMORY
Paradiso 1800 DD Lau nched in 19 9 5 , the m o d el P a ra d i s o 1 800 Dou bl e D eck er w a s d evel o p ed to o ffer the market new co nc ep ts o f c o m fo rt a nd passenger ca p a ci ty. In 20 yea rs , the nu m b er of vehicl es p ro d u ced c o m es cl o s e to 8 ,5 00 u nits . The Exp res s o S i ng er wa s o ne o f the fi rs t companies to a cqu i re the m o d el . The c o m p a ny cu rrentl y ha s 2 5 M a rc o p o l o P a ra d i s o 18 00 D D in its fl eet, co m p o s ed b y 6 0 b u s es . F o u nd ed by Ral f Sing er o n Ap ri l 4 th, 19 3 6 , i t i s o ne of the mos t tra d i ti o na l p a s s eng er tra ns p o rt companies i n A rg enti na .
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Viajante - Edici贸n 16 - Diciembre 2015
Há 10 anos, era impossível imaginar que o mundo e o homem conseguiriam ser ainda mais velozes, que uma biblioteca ficaria ao alcance de um toque e que nasceria um banco especialista no setor de ônibus para acelerar o seu negócio. Uma década pode mudar muita coisa, mas para nós esse é apenas o começo. Banco Moneo. Há 10 anos seu parceiro financeiro para bons negócios.
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