Women in Ads

18/3/2019

4ยบA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

WOMEN ARE NO OBJECTS

Enrique, Alba R., Hugo, Andrea

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ยบA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

Summary

Introduction

3

Project 1

3

Project 2

4

Project 3

7

Project 4

8

2. Conclusions:

10

3.Bibliography:

11

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ÂşA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

Introduction We are doing a project about women in publicity.

We are doing this project in our english lesson during the second term. We are talking about this to spot, objectification, gender roles and stereotypes in ads for both sexs (more women than men). So, we decided to record an ad about filming ads, denouncing stereotypes and women objectification.

With our own resources,common stuff, we’ll film a short ad (or try to do it) trying to improve our creativity.

Project 1

In this ad I see a silverware and Santa Claus, who is saying that you can buy that silverware to give to a woman.

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ºA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

They want to sell us a silverware for a very cheap price, but only to give it to a woman.

I think that this ad could appear in a magazine or in a wallpaper and the advertiser is a silverware company.

In my opinion, the target of this advertisement is selling silverware for a cheap price and put it like that silverware is the best and your mum, wife or any women will love it.

I think this advertisement is easy to understand and the text is simple so you can know what it means. It is using stereotypes like only the women could like this present because they probably think that women only can cook, clean and do homeworks in general and they think that women want that kind of present when they probably prefer other thing.

I didn’t find any ad that wants to sell the same things in the same way as my ad, but I think there are a lot of advertisements that want to say similar things. For example the ad number 6 in the document women in ads II.

Project 2 The roles in popular advertising are stereotypes about the men and the women which, normally, aren’t true.

The roles which normally are attributed to women are that they have to be skinny, beautiful, have the perfect body, know how to cook, etc.

Men are depicted in the advertising world very strong, smart, successful, etc, and women skinny, beautiful, doing the housework, etc.

I think that now women’s roles in advertising are changing and they stop to put women as if they only could do the housework and that they have to be perfect, as

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ºA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

they always do, and they start to show women that don’t depend on men.

In this ad I can see two humans, a man and a woman. I can also see a cooking machine which pretends to be the center of the ad, there are also different kinds of drinks (possibly juices), meat and eggs.

They want to sell us the cooking machine which is on the table, the ad is an image which doesn’t share any qualities but it has a slogan.

This ad inspires me a feeling of security and memories because I’ve a machine like this and I've cooked a lot of things with it.

This ad can appear in all platforms with visual and audio-visual resources because it is an image, and the slogan can be narrated, but it has no sense if the slogan is read without the image. The advertiser is the brand Kenwood and the target is those married men who buy those machines for their wives.

The text is easy to understand if you can read the text (and understand it), and ready to remember because it is a very empty image at all (and the slogan is a little bit hard).

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ºA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

It's a stereotyped ad, the slogan places the woman in a role of a servant and the man in a place of power. This ad is similar to the WIA 2 (2,4,5,...) because of the same reasons it's a stereotyped ad.

Extra questions: Roles shown in popular advertising are, normally, promoters of sexists, racists and ageist clichés.

Women in ads appear sexualized, objectified and stereotyped, but men also suffer this social canonization. They are strong, brute, relegated to their primal instincts with the only purpose of seducing women and impressing people who look at them.

He’s an alfa, a leader, a successful man but they aren’t sensible men, normal people who fight every day for waking up in the morning at 7 o’clock, the normal man who isn’t strong, who isn’t an alfa, a leader or a rich one. The common average man and woman who support our society every day.

There are historical differences in the ads, women’s role is changing, now we can see ads like the ones which are in the virtual classroom, these ads are eventually changing the perception of society about the girl in ads, now we can see men in cleaning products ads, or women in sportswear ads. From a dark age we’re walking in the right direction to a future of equality.

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ºA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

Project 3

In the ad I chose, I can see a tobacco box and a text that says: “cigarettes are like women. The best ones are thin and rich”, and a woman leaning on a man’s arm, next to that image there is a tobacco box and on the left another text that talks about these cigarettes.

This ad wants to tell that these cigarettes are as thin and rich as women, making see that women have to be rich and thin.

This ad is comparing the prototype that people have about women with cigarettes. It could appear on a wall in the street.

The advertiser could be a man, because I don´t think a woman would put this comparison. I think this add is directed to men, and the target of this advertisement could be that the man thought that cigarettes are going to be very good for the comparison of women.

This ad is easy to remember and easy to understand because the text is short and simple.

The stereotype of women is that they have to be thin, beautiful,...

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ºA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

The ad nº6 that is in women in ads 1, and many more are similar to that one because a thin and a beautiful woman appears in it.

I think that this publicity campaign has this logo: “Silva thins are thin and rich”, because it appears in a lot of their ads.

The responsibles of the ad are the people that work in the tobacco brand and they want that we think that they sell the best cigarettes.

We learn all the stereotypes listening to people or in the ads.

Project 4

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ºA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

In this ad we can see a slogan “So easy a husband could do it”, in the background a roasted potato and the logo of the brand.

In the ad we can see two things, the stereotype of the useless man in the kitchen and the discrimination of appointing the woman to the kitchen presupposing she is the person in charge of that.

The product uses the decoy of a quickly and easy preparation of their food product.

The ad doesn't “awake” anything in me.

This type of ad usually appears in posters and banners.

This ad is mainly intended for busy people.

In this ad we see characteristics as it is easy to remember and thanks to the text we understand the image.

I can’t compare this ad with any other, that's precisely why I chose the ad.

But the responsible for this type of ads are us, the consumers who after seeing this ad buy the product. These ads talk about some aspects of life but from an old vision of the world. Ads only want one thing, to convince us to buy their products.

The main idea of this ad is around the stereotype of the useless man in the kitchen.

Where does it appears?, What is the beginning of this stereotype? these are two interesting questions. I believe stereotypes don’t appear, they are created slowly and finally we receive them through all mass media.

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ºA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

2. Conclusions: We’re doing this ad because it’s a good way to represent the reality on those ads that we are denouncing and the sacrifice that hundreds of women have to do to earn their living, and the tight salary they get.

Maybe we have exaggerated the situation, but we think the idea is clearer this way.

What we learned by doing this project is to look from another perspective of the advertising world, and how women are represented in them.

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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4ºA Hugo, Enrique, Alba R, Andrea THE PROJECT - Documentos de Google

3.Bibliography: It wasn’t necessary to search anything in the web, so we don’t have bibliography. https://drive.google.com/file/d/1EgrqZkCIrbVxQ6aIVxYsxsASCP-e3qKz/view?usp=sh aring

https://docs.google.com/document/d/1zqlt7MEHp65Ci49Ym2mglf8OTO86FoL1vxQpUuRbkEY/edit#

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