Women in Ads

1. INTRODUCTION

The project is about women in ads. We are going to talk about how women

appear in ads, because people undervalue them in forms:

showing her body to sell products and using them like an object. We are going to talk about women’s role in ads, sexualisation, objectification... and raise awareness of this because it is very important and serious​l​y.

Then we are going to do an advertising campaign placing women in a position of equality.

We are going to do a campaign to encourage equality. In this campaign we will do it through sports because it is what we know more about. Our advertisement will be about equality in sports. This project is for all ​of the

people in the world. We are going to do an slogan like: “If they can, you can” It is going to be in a poster.

This is the spanish 2010 national team. They won the world cup in 2010 against the netherlands and they are remembered for all the spanish people. Every one earns millions of euros. 65000 people attended the soccer match.

And this is the female national spanish they won the world cup sub-17 and nobody remembers them.

Every one earned 150000 to win. 300 people attended the soccer match and it was played in an artificial grass field.

With this example we are trying to represent all the

inequality in sports between sexes. This

situation is the same in all the world not just in sports and this is what we are trying to change.

If all the people cooperate in this campaign we will change the world and do a fantastic and fair world.

What do you think?

Let’s do it ! or not?

Jose Tabeayo Isaac Carnerero

Conclusion

We learned there are more inequality in the world. The situation of equality in sports plays around us because this is very bad for women with the salary and the game conditions. We aren’t conscious of this and now we are going to support the cause. Our opinion is that this project helped us to understand the male chauvinism in ads and the role women play in them.

Individual projects

In this add I see a man saying to a woman not to worry because she didn’t burn the beer. The woman has a skillet in her hands with some burn food and the man is hugging her and telling her the logo of the ad.

This company is trying to sell its beer (with this add). The product was presented with the uselessness supposed to

women to cook, the

machism because she had the burn food in her hands. I think it awakes preservation because the man is trying to comfort the woman.

I think that this ad appeared in a billboard because it is a picture. This photo is from Schlitz, a beer company which was created in 1849 in the

USA.The target of this add, I think, is to sell the product to men because in that time,boys drank more beer than women, because if a woman drank a beer,it wouldn’t be well considered.

This ad is easy to

remember and is easy to understand because it used a simple image to represent this message and i think this ad has a vulgar image because it uses simple humor to sell its product. It used one special and clear stereotype which is the ability of women to cook. A lot of ads use women to sell beers or alcohol but not with this kind of message, they are more sexual but the objective is the same.

In popular ads women are used like a sexual object because it is the form to sell more products. But women aren’t used just like a sexual object, they are used like homemakers or like stupid people. Women aren’t the only ones who are used to sell because men are too. Men are used like ​a animals or like a dominating person and not all boys are as the ads say. These stereotypes came before because in previous times, women were considered inferior to men.

I think that the reason to sexualize the bodies is to attract more people because it is the best and easiest way. In men is similar because they use men like a muscular and strong person and not all are like these ads show. This kind of ads produce controversy because a lot of people support them but a lot of people ​don’t because it ​is false and doffensive.

I don’t know why women are seen like a sexual object but I think that this

thought comes from before because ​since ancient times women are seen as inferior human beings.

Some boys and girls see these ads correct and the way to convince them is to talk of the cons that sexualitation has in ads. Cons like stereotypes about the two sexes like men are domineering people or like women are seductive people. There are a lot of kinds of ads that use sexualisation to sell their products. Products like alcohol, clothes or perfumes.

END

In this ad i can see a little dirty boy eating spaguetti. Under the image, there is a slogan who says: “ MAMA’S NOT WORRIED, MAMA’S GOT

THE MAGIC�; behind this there is an image of the product, this product is detergent for the washing machine.

The ad tells us the product is effective and the women are not going to be worried for their children to get dirty.

The ad says the product is the magic power of cleaning .I think this ad gives me security because the product is going to clean the dirt.

This ad can appear in a newspaper and a billboard.The advertiser of this ad is Clorox, a brand of detergent.

The target of this ad is to sell their product and share out the magic product to all women in the world, according to the ad. This ad doesn’t have good values because it says the mums have the power; it declares women always clean the plate but men can do it; but the slogan is easy to remember because it is short and easy to read

This ad is similar because it says cleaning is for women and this ad in particular tells us women marry with the clothes and they clean the clothes.

Actually, this ad says women have the magic to clean because the women always clean the clothes but it isn't like this.

This ad wants I think the woman is for cleaning.

Isaac Carnerero Jose Tabeayo