Women in Ads

Table of contents 1. Introduction…………………..2 2. Advertisements……………...3 a. Women in adds I, page 13 b. Women in ads II, page 20 c. Women in ads II, page 13 d. Women in ads II, page 8

3. Conclusion…………………..12 4. Bibliography………………....13

1. INTRODUCTION The project is a good form to show us the micromachism and gender roles in ads.

Many “micromachismos” and gender roles appear in ads nowadays in spite of feminist campaigns against them.

We are doing this project to show how advertisements sexualize women, and how they represent gender roles and to learn how to see “micromachismos” and gender roles in ads, with more facility.

The students analyzed different advertisements in newspaper and TV, with the help of our english teacher.

We started this project choosing each student an ad and the we analyzed individually.

In the English class we argued about many ads, what we saw, expressing what we felt or if it was a real case or an isolated one.

To end this project we have created a publicity campaign.

2. ADVERTISEMENTS

a. Women in ads I, page 13

I think this ads can appear in a billboard or in a newspaper, because it is very visual and direct, for that and for the simple design, it is very easy to remember.

We can see the legs of a woman, in the first photograph the woman's legs are close, the same as a box. in the second photograph the woman's legs are open because a man is proposing marriage to her with an enormous and expensive ring. They want to sell us that the big and expensive ring can give many possibilities to men to get an affirmative answer, that's why the product is sold so well.

This ad awake in me a materialistic instinct, for how they expose the woman, as if you can buy a woman with anything.

It can’t be compared with other ads in the examples, but many times we can see ads as, “free ticket and consumption for women”, as if you could buy women to please men, we are treated like cattle.

Gender roles are social rules that we have learned from our family since we were born. They were made by society to do male and female behavior.

Some of the most representative female gender roles are housewives, mothers, the only ones in charge of taking care and educating their children or the erotic- sexual one to sell a product, The brand is associated with a part of the female body, which becomes part of it, joining the logo of the firm, with the aim of establishing this relationship in the mind of the consumer.

Female roles show women doing the best they can do, as in the previous examples.

On the one hand the man in the gender roles is shown as a standard in the professional ​a business world, representing his manhood and masculinity and the control of emotions, on the other hand women are unable to control their emotions.

b. Women in ads II, page 20

In this advertisement we can see a car and a woman swimwear. The slogan says: “Get something just as hot for the garage”. Hyundai, the brand of the car, tries to tell us that men need something more hot for the garage than our wive/girlfriend.

In this add the company (Hyundai) is comparing a woman with a car, something that I think that is ​very sad. ​Because a woman is much more important that an object, in this case a car.

Probably, this ad would appear in a poster because cars often are advertised on posters.

The responsible of the ad is the advertiser company because it allows advertisers to make such ads. The ad tries to tell us that men need something more sexy for home than their wives and the ad wants to sell us the product. In this society since we are little we often see, unfortunately, male chauvinist situations.

In these types of ads, women are treated as objects for the enjoyment of the spectators. In the roles of advertising, women, unlike men, are discriminated against in sexist situations. I don't know the political reasons, but the social reasons are that most of these ads are directed to men. Some men and women consider that women´s sexualization is good because since we are kids we see sexist situations and we normalize them.

c. Women in ads II, page 13

In this advertisement we can see a motorbike that is in the kitchen. The slogan appears at the bottom of the advertisement and it says ‘’She’s beautiful. And she cooks.’’

Suzuki sells us a the latest model of motorbike.

According to the company, the motorbike replaces one girl. It transmits us the attractions of men for the abilities of the motorbike being beautiful as a woman and it shows the woman as an​ ​object.

The photo awakes in me rage because the woman isn’t being valued. This advertisement tries to impress men to buy this motorbike. It’s easy to understand because the text helps us to place the image also it’s easy to remember, because the text is offensive enough. Along the history, companies have created very male chauvinist advertisements, and today it is still the same, unfortunately.

The principal responsible is the brand that ​accepts the ad that the advertising agent creates for them.

What this ad is saying shows that the woman is like a motorbike without valuing what she can do. And the ad wants that we buy the product.

In advertising it is popular that the woman appears as an inanimated object, it puts her here for the enjoyment of some spectators.

We learn through adds, so we depend on ​them. We live surrounded by stereotypes, and they are bad for the people and we have to start living without them.

Most men are sometimes shown as superior beings and women as the most inoffensive creatures. All women are sexual objects in advertising. I don’t understand why, but I think that it is because many companies are controlled by men and they prefer to sexualize a woman.

There are people who see sexualization as a good thing. I suppose that in their childhood they weren’t educated correctly. The solution for that won’t be to let sexualization be shown in ads.

The most popular ads that show this sexualization are cologne ads ​or domestic equipment.

Sexualization doesn’t occur with men or there aren’t so many cases, it isn’t frequent to see that.

The advertising changed long of the history.

d. Women in ads II, page 8

I can see a woman with five boys around her. It makes me think that the boys are playing with her like a toy.

I think that they want to sell pants.

They use a nude girl and all the boys are wearing pants, trying to make us think that if boys use these pants, girls are going to let them play with them wherever they want.

It makes me feel belittled be​a​cause they erotisize the girl.

I think that the advertisement can appear in a newspaper or in a notice board.

I think that the target of this kind of advertisement is that if you use these pants the girls are going to freak out with boys and they are going to let boys do everything with them.

The values are easy to understand I think, because it's easy to know that they are using the girl like a toy.

We can compare this advertisement with others to understand the difference, to make people know the difference between using the woman like a toy and only use a woman image without erotisizing the woman.

The advertisement says “the game is broomsticks”, it reminds me a game, in that game one person goes to the center of a circle, and that person G lets herself fall into ​the people around.

This ad wants teaches us stereotypes, because they think that all women are alike and all boys are alike too, and this is not true, because all women are different and all men are different too, we don’t have the same bodies, we don’t have the same abilities ability…

In publicity male roles are that they are stronger and smarter than women, and women roles are that they are inferior to men and they are only good to cook.

There is a little difference about women roles between past and present, but the worst is that the difference is too little.

I think that when they sexualize women, they make women think that this is the right thing, that women are only objects. I don’t like to see women acting this way only because they think that this way is the only right way and if they are different they are weird, and this is not true.

The advertisers resort to objectifying women's bodies because they think that they are going to sell more, and maybe they do, but this is not the right way to use a human, either ​even​ women or men.

They objectify men’s body too, not as much as women’s body, but they also do.

Some people get upset with these advertisements, but some people don’t, and this is what makes me feel a little bit angry.

The ads that use more sexualisation in their imagery, are cologne ads, or maybe men pants ads, because if they use it, it is supposed that women are going after them.

OUR ADVERTISEMENT: https://youtu.be/Zcs8S8IVeH0

3. CONCLUSION This project has been very proficient, apart from reinforcing our english we have learned to see with other eyes some everyday sexist behaviors, it has helped us to put ourselves in the skin of the other, to have more tolerance and to value more the position of women in society.

4. BIBLIOGRAPHY Aula virtual: https://tinyurl.com/y3hfl6kv WordReference: https://tinyurl.com/y99c399g