TABLE OF CONTENTS
1. INTRODUCTION
3
2. ADS ANALYSE
4
a. ABSOLUT VODKA
4
b. RELISH
5
c. VAN HEUSEN
6
d. DOLCE & GABBANA
7
3. ADVERTISING CAMPAIGN
9
4. CONCLUSION
10
5. BIBLIOGRAPHY
1​0
1.INTRODUCTION In this project we have explained the role of women in publicity,talking about the discrimination against women that exists today in advertising. We did the project because we want everyone to know the sexism that ads introduce to us at a young age and ads persuade children that women are inferior to men. We did our project putting ourselves a series of objectives and fulfilling them. Also, we have searched for information on how ads use women as objects. We have set out seek information and show what the woman is suffering today. The objectives with this project are that women be heard, that they get their rights, the same as men, that women are listened to, that they aren’t considered as objects, not only in media but in real life.
2.ADS ANALYSE a. ABSOLUT VODKA I can see an image with the name of an alcoholic drink, in this image we can see a bottle, covered with ice on the snow and with a shadow of a woman inside. They want to sell us an alcoholic drink sexualizing the woman to attract more men. I think it’s a sexual advertisement to sell more. With the body of a girl, making understand that if you drink you can like women. The target of this advertisement is to sell the drink. I think this announcement does not transmit any value because it suggests that. I think this image is easy to remember because it has a vulgar message between women and alcohol. The image has a feminine stereotypes. I think they use the Avant-Garde technique because it tries to persuade you to buy the product This image, in this other ad, is similar because it uses the woman to shell the product with sexist form, as if women only respond to alcohol. The responsible of these two ads is “Absolut Vodka”, saying that women only react to alcohol. The advertisement want us to buy the product.
b. RELISH
I can see an image with a logo of an online shop, two women arrested by two policemen and a car. They want to sell us women’s clothes,but I think that advertisers should advertise products without being sexist. The policemen detained the women, one woman is held on the hood of a car and the other woman is grabbed by the neck. I think it is a sexist ad, because the image shows domination over women. The ad appears on the internet and on TV because I think they are the most important media. The policemen detained the women, one woman is held the hood of a car and the other woman is grabbed by the neck. I think it is a sexist ad, because the image shows domination over women.
The advertiser is the company Relish.
c. VAN HEUSEN In this ad I can see a slogan (show her it’s man’s world), the name of the brand (Van Heusen), a woman who is giving the breakfast to her husband and some ties which is the product they want to sell us. This ad makes me feel sad because of how the woman looked before​. It is maternal because the woman looks like his mother. I can say that this ad is old because of how the image looks so it could have appeared in the newspaper or on tv. The advertiser is Van Heusen, the target of this advertisement is to sell ties to men, but when I saw this ad for the first time I did not know what it was selling because the image has nothing to do. This kind of ads makes woman looking inferior. It is easy to remember because of the image and the slogan. The woman in this ad looks like a homemaker who takes care of her husband and he is the man of the house who works and brings money. There are many ads of this kind like:
I saw this ad for the first time in IG and it also encourages stereotypes.The responsible of this ad is Van Heusen brand.
d. DOLCE & GABBANA
I see four strong men, one of them is over a woman.The woman is wearing a tight black dress. Some men do not wear shirts.The brand is Dolce & Gabbana. This publicity does not have any slogan. They sell us a perfume. In the case that is the perfume of men, the man attracts the women and seduces them If this perfume is for women it tell us that it attract men. It transmits me domination towards the woman, eroticism for the clothes that the woman is wearing and her position. It also transmits aggressiveness as the man catches the woman.
This ad can appear in newspapers, magazines, posters, television... because are is very visual. On the radio not because are is very visual.The advertiser Dolce & Gabbana. This ad is aimed at men to buy the perfume in this case to flirt more It can be attributed to that it is easy to remember, with a vulgar image in which the stereotypes of women and men are used. The beauty of the woman is used to attract buyers. This ad will be compared with others of the same brand. The
responsable is Dolce&Gabbana.This ad actually
says that the woman is
inferior to the man The ad actually wants us to buy its products We learn gender roles from a very young age, especially nowadays when we learn very fast. The only thing that stereotypes do is to destroy our self- esteem since they only make us see bad things in our own body and feel insecure. As of today gender roles are very marked. They make us believe that the woman is less than the man and that is not worth to do hardly anything unlike the man who looks strong and without feelings. Initially in the publicity, women only appeared in cleaning products ads or doing something for men. Over time and with roles marked, women have been used to advertise clothes, jewelry, makeup… What society represents for woman today. The political or social reasons to show the woman’s body as sexual objects are because
feminine gender has always been seen in those circumstances. Most
people believe that the sexualization of women is fine, because it is what they have seen since childhood so they see it as normal. This fact has negative consequences, for all believing that sexist attitudes seen in ads are in everyday life and they are fine. Some of the ads that use the sexualization of the woman’s body are
ads of
Dolce&Gabbana, Dior, Channel, Victoria Secret… What these brands have in common is that they all sell the same product destined to the same buyer, women .
3. ADVERTISING CAMPAIGN Our ad is aimed at all people because we want everyone to see violence in ads We use Bandwagon technique to persuade people. We include exclusive advantage because nobody did an advertising campaign like ours. We have a slogan, it is “WE WILL DO IT”. The campaign includes the feminist hand. We think that the social networks is the best way to reach more people and this campaign is innovative because it is unique. We think so, although our product is not for sale as it is a way to attract the attention of advertisers and people in general.
4.CONCLUSION We learned
to see advertising in another way and we have fulfilled two of our
objectives: that women are heard and let everyone listen to us.
5.BIBLIOGRAPHY https://www.edu.xunta.gal/centros/iesfene/aulavirtual2/pluginfile.php/13500/mod_res ource/content/1/Advertising%20Techniques.pdf
https://www.edu.xunta.gal/centros/iesfene/aulavirtual2/pluginfile.php/13501/mod_res ource/content/1/Unique%20Selling%20Points.pdf
https://www.edu.xunta.gal/centros/iesfene/aulavirtual2/pluginfile.php/13497/mod_res ource/content/2/Women%20in%20Ads.pdf