The Role of Women in Ads By: Pablo PurriĂąos, Hugo Martinez and Bruno Grandal
Table of contents
Introduction 3
Individual Project 4 a.Pablo Purriños 4 b.Hugo Martinez 6
Project 9
Conclusion 9
Bibliography 10
Introduction We are a spanish Secondary School students who are working in a project in the english class. First we did an individual project that consists analysing an ad which contains male chauvinism. Afterwards, we did the group project which consists in doing advertising campaign about this problem. First, in the individual part, we analyzed an ad which It had male chauvinism things, we explained this and we compared that with another ad. After, we did groups and we explain ours works for do this project. Finally, we create a publicitary ad and we draw conclusions of all the project.
Individual project: Pablo purriños:
In this ad, I can see a hand grasping a glass with a message written “PLEASE DON’T lose control over your drinking” and a photograph of a woman. I think the glass contains beer. I think the message of the glass wants to alert us about drinking. I think it’s a good idea to take measures about drinking but I think It’s not the best way to put a photograph of a person in this message because people can interpret the person in the photograph or her social class is the victim of this act, in this case women. The ad appears in a bar. The advertiser is a trademark of glasses. The target of this ad is the people who want to stop drinking, this ad wants to help them.
This ad presents the values in a way that is easy to understand, It has a delicate image, the text is exciting and it is easy to remember.
This is a example of what i want to say. I think this ad is similar to the other because the ads show us stereotypes. In this ad the stereotype is “shop is only for women” and in the other ad, the stereotype is “Women are the only victim of drunks”. In my opinion, ads are usually popular when they talk about the real things in life as to fight against male chauvinism or to report deforestation, even if some ads only contain charming showy things with a lot of colors, funny things...
Hugo Martinez:
In this photo I can see a boy eating spaghetti and he has the shirt dirty. Under the photo of the boy, I can see an advertisement of a detergent named Clorox. The advertisement says that with Clorox the mother of the boy can cleans the clothes. They want to sell us a detergent and they put the example of the boy because his mother can clean the white shirt with the detergent. The qualities of the product are that the detergent can clean clothes and the clothes are clean again. The instincts are youth for the boy that is dirty and maternal for the mother that has to clean the shirt. This ad appears on the television saying that all the dirty clothes can be cleaned with this detergent and this detergent is the best. I see this add in many magazines too and in ​some posters. The advertiser is the company Clorox that wants to sell us this detergent to clean the clothes.
I think this add is easy to remember because the colors are very light and the advertisement of the product is very clear. I think too that the add is easy to understand because the target of the product and the picture helps to understand the message. In this add I think there are feminine stereotypes because the add says that with this product women can clean the dirty clothes and the clothes will be clean. This add is delicate because it tells that women clean the clothes and not the man.
I put this add because I think that it is like the other because always in that advertisements it appears a women that is going to clean and not a man because it is ​supposed that is a woman who does these activities because the man is going to work out.
I think that we learn gender roles in the television or at home with the family or with the friends because we think that gender violence is something normal. Advertisers resort to objectifying women's bodies because women are very sexualized and people want to see ​the women's bodies and, if the advertisers objectify women's bodies people see the advertisements and buy the product.
I can find examples of male bodies being objectified but there are a few only because there are more examples of females being objectified, because for some people it is normal to see female bodies sexualized. Female bodies are better accepted that male bodies because they appear all the time in magazines or in the television.
Some people of the public think that these ads are controversial because they show a lot of times a woman's body and men don't show their body like girls. Other part of the public think that this is normal because these advertisements appear in all places and people are accustomed to see them. The political and social reasons to the fact that women are commonly depicted as sex objects in advertising are that people see women's bodies better than men's bodies because they think that women's bodies are more beautiful than men's bodies. I think that to convince people that women sexualization has negative consequences for all of us we have to tell the people that imagine women in the adds are women of their families and in that way we probably convince people that women sexualization is bad for all.
Project:
https://youtu.be/EDV2XT9izmE
Conclusion In some publicitary ads and in daily life the women are sexualized because people think that this is normal and nobody do nothing for change this. There are male chauvinism because people say that some things are only for girls and some things only for boys and if you do things that isn't normal to see, the people are going to say that this person is strange or something like that. We need to tell people that this sexualization has bad consequences for all of us.
Bibliography: Photographs: PabloPurriños’ work - http://static.boredpanda.com/blog/wp-content/uuuploads/creative-guerrilla-advertising/creative-guerrilla-ads-20-1.jpg HugoMartinez’s workhttps://www.edu.xunta.gal/centros/iesfene/aulavirtual2/pluginfile.php/13499/mod_resource/content/1/Women%20in%20Ads%20II.pdf