We are going to talk about publicity. We did this project because we want to show people our publicity and our work and to sell our products. The techniques that we use are amusement and gregarious among others.
Our advertisement will be about ​ ​an esthetic centre. In the first time, we are going to do a research work, this study consists in getting information about consumption habits. The kind of products people usually buy in this kind of business is one of the targets of this research. Another important point is the analysis of similar advertising campaigns, that's why we will know what points are successful or not when we want to sell these products. The sort of customers that we want to reach are foreign people. The main clients of the store are going to be middle age people, however we will not forget young people and elderly people, for these customers we will offer special campaigns. The most important aim in this media campaigns is to transmit the message that personal care is very important for today´s people.
We will use two advertising techniques, we want to awake the gregarious instinct in relation with the feeling of personal appearance is important for everybody; moreover we want people feel safe and happy. In order to get these goals we are going to use images and music that will recall these emotions. The images will include people visiting the centre being attended by experts on esthetic with the latest machines. We will include interviews with the clients who will be selected among differents groups of people.
Purchasers can get our customer card at any of our stores, which could be individual or familiar. They can get a wide range of offers and discounts on beauty products. They are also kept informed of the activities organized by the center. Activities like presentation of new products, makeup classes, basic care for hair and skin.
If the customer spends a certain amount of money using the card he will be featured of a free treatment that costs no more than twenty percent of the spend made with the card.
From a publicitary point of view, the advertisement includes images about the centre, with a minimalist decoration, images of the employed products on the treatments (all of them ecological). It includes too a table with the treatments that are carried out and their price.
The advertisement can appear on TV, because it is the media with more views. It can appear too on newspapers and magazines and on the social networks like Facebook and Instagram. This can help us to inform young people and we can keep the information about the activities we carry out updated. Some of them are for certain times of the year, like christmas or carnival makeup.
ANDREA
In this ad we can see the image where a woman is thrown on the floor and a man is standing with a foot over her throat. I´m not sure what he wants to sell us but I think that it's a beauty magazine. This ad provokes me rage and frustration because I think and see that in this image, the woman is inferior to the man, and I think also that they want us to see that the man is better that the woman and in my opinion this ad is sexist
I think that this ad can appears in magazine or even an ancient police series premiere. The advertiser is the magazine ``Vogue Vanity´´ and this ad, I think, can guide younger people. I think that it is a vulgar image because in the ad I can see a man abusing the woman.
In this ad the stereotypes that I think that appear are that the woman is a sexual object and that the man can do anything with her because they have more power. In this case, the responsible is the founder of the magazine. The ad wants that people buy some products but in my opinion in this ad I don't see that the ad is the most appropriate for that. Normally, stereotypes are taught by the adult or by the TV and in more cases we do and we talk about what we see and hear.
LIDIA
In this photo I can see a slogan (correct every sign of age), a logo (Chanel) and a girl with a perfect skin.
It wants to sell us some cream that removes all the wrinkles. The qualities of the product are presented in capital letters and with bigger letters than the others. It wakes up the instinct of coolness because I can see a skin without wrinkles and moisturized. This ad can appear on TV or a magazine and the advertiser is Chanel. The target of this kind of advertisement is that people buy the cream. The value that can be attributed to it is the beauty because the ad tells us that it removes all the wrinkles but the ad isn’t original because there is a girl that could be advertising a lipstick and the ad is for girls. This ad could publicite or make reference to any other product, for example toothpaste. The ad is actually saying that if you put this cream, you will have a perfect skin. The stereotypes are instil in an unconsciously way since children are born, they are ideas that decide the children life according to their sex. In the world of advertising male roles is represented in a domineering way and female roles is represented as one object The types of ads which use sexuality in their imagery are cologne, household electrical appliance…
LUCÍA
In this advertisement, I can see a woman with her daughter cleaning a glass, the phrase `This mother's day get back to the job that really matters´ and the logo who represents a bald man called `Mr Clean´. They want to sell us a cleaning product .The qualities of the product are presented through the brightness of the glass that represents cleaning. It awakes in me maternal or preservation instincts because mothers are always there to clean up, that's why it says that in the mother's day
women must get back to the job that really matters to women, to clean and to be mothers. It awakes in me amusement instincts too because the mother and the girl look happy. And, finally, it awakes in me gregarious instincts because it says `this mother's day´, it means that all mothers must do that. It could appear on TV or a magazine because in this advertisement the feelings that the image shows are very important and it can not appears in the radio for example. The advertiser is an enterprise that sells cleaning products.The target of this kind of advertisement are womens who clean and that women continue cleaning and being housewives. This advertisement is easy to understand and to remember because the phrase is short and simple. The characters represent feminine stereotypes like women must be mothers and must clean and be housewives because the advertisement tells us that all women in the mother´s day, that must be mothers, are going to clean up what they should do. Those stereotypes that I just explained are very machisim. It can be compared with image 4 of women in ads 1, this image tell us that women have to get the power to clean anything. It has the same stereotypes that my advertisement, that women must clean up.