INDUSTRY NEWS
“legacy to leadership” HBCU scholarship program. We’re shining
The award-winning Creme of Nature with Argan Oil from
keeping our consumers’ hair shining and healthy,” Williams added.
The signature line features an array of 15 maintenance and styling
different on our retailers’ shelves and at the core; committed to The new look will be reflected across the entire Creme of Nature
Argan Oil From Morocco portfolio, re-imagining the essence of the brand.
Morocco collection is perfect for natural and relaxed consumers.
products ranging from shampoo and conditioners to stylers. The new packaging design will roll out nationwide to retailers starting this month.
Featured notables include: jazz musician Ashley Keiko (New
To view the #ShineDifferent campaign video, visit http://
Alannah Vellacott (Nassau, Bahamas), harpist Madison Calley
#ShineDifferent campaign and Creme of Nature, visit https://
York, NY), muralist Erica Chisolm (Atlanta, GA), marine researcher (Los Angeles, CA), yoga influencer Faith Hunter (Washington, DC) and beauty entrepreneur Melissa Hibbert (Los Angeles, CA).
bit.ly/shinedifferent.
For
additional
information
about
the
www.cremeofnature.com.
AMBI® Skincare, The Skin Tone Authority™, Partners With Celebrity Judges for ‘The Next Great Voice of AMBI’ Competition
The skincare line enlists Amara La Negra, Avery ‘AV’ Wilson, and the legendary Chanté Moore to find a vocalist to sing the new AMBI jingle AMBI® Skincare, a trusted name in skincare for more than 50 years,
the hashtag #AmbiNextGreatVoice. Over a three-week period,
This contest enlists three celebrity judges to find the next great
three finalists will compete via Instagram Live in a head-to-head
launches its first vocal competition: The Next Great Voice of AMBI.
vocalist to sing the new jingle “AMBI Beautiful.” Judges include
Grammy-nominated singer-songwriter Chanté Moore, “Love and Hip Hop: Miami” superstar Amara
finalists will be chosen by the panel of judges. In the final week, battle to win the grand prize: the full line of AMBI skincare products,
an audition to be one of R&B legend Chanté Moore’s background singers, and $5,000.
La Negra, and viral vocalist Avery “AV” Wilson, who will host the competition.
AMBI is excited to have three powerhouse
As a celebration of melanin-rich skin and
Voice of AMBI: Chanté Moore, who has
judges on board to find The Next Great
the voices that influence arts and culture,
several hits on the ‘90s R&B charts and
the goddaughter of part-owner of AMBI
a CIAA-certified gold album for her
Skincare Germaine Leftridge wrote the
debut Precious; Amara La Negra, whose
jingle, which allows People of Color to
fiery personality and immense talent
honor their unique skin tones. “This song
shone through in both her international
embodies everything that AMBI stands
performances
for: appreciating melanated skin,” says Leftridge. “We are excited to launch The
Next Great Voice competition and find a vocalist that can continue to share this message.”
and
her
recurring
appearance on “Love and Hip Hop: Celebrity Judges for AMBI’s ‘The Next Great Voice’ Jingle Contest
Miami”; and Avery “AV” Wilson, whose viral covers have gained a loyal online fanbase and continuous praise from the biggest names in contemporary R&B.
Submissions for the contest will be accepted through July 30.
The vocal competition is open to individuals over the age of 18.
singing the “AMBI Beautiful” jingle via Instagram or TikTok, using
@ambiskincare on Instagram for updates.
To enter, contestants are asked to upload a short video of them
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OTC Beauty Magazine August 2021
Judging will run weekly from Aug. 10-25 via Instagram Live. Follow
