OTC - March, 2021

WATCH ME WORK

The new Gold Series Hair Repair Collection, developed by Black PhD scientists, reduces breakage by 50% for 2x stronger hair So no matter how you work your hair, Gold Series works hard while you work wonders.

Tell your story, or someone else will tell it for you.

PODCASTER | AUTHOR “ y PODCASTER AUTHOR CULTURAL CRITIC

DEMETRIA L. LUCAS

24

Knowledge to Know

Get More Bang for your Customers’ Buck with ApHogee

Customers use many methods to get their desired hair color. Suppose a customer uses a temporary, semi-permanent, permanent, demipermanent or henna hair colors. One fundamental truth remains for each of these processes – the color process is much more effective if the hair is healthy and properly prepared. If the hair is porous, dry, damaged, breaking off or just not in good shape – the best thing you can recommend to the customer, to achieve an effective and successful color, is to do a protein treatment.

26

Selling Pure Oils & Perfect Results® Cocktails

By Dawn Thompson

Spring is about renewal, and that is no different this season. Perfect Results® Cocktails bring the fun and escape of the season to your hair and skin care.

Business Tips

32

Employees Not Measuring Up? Do’s and Don’ts of Improving Performance

By Liz Uram

Have you ever dreaded having a conversation with an employee who wasn’t meeting performance expectations? Maybe you avoided it, hoping it would improve on its own? If so, you are not alone. Most managers would agree that one of their least favorite tasks is talking to an employee about poor performance. When performance conversations are ignored, success is left up to interpretation. This can only result in conflict because everyone has different perceptions. Learn how to improve employee performance with these tips.

36

Actually, It Is You Why Customers Dump You and How to Avoid Risk-Taking Mistakes

By Kate Zabriskie

People responsible for providing customer service know great customers are not a dime a dozen. Yet, every single day, businesses lose people they’d like to keep. What’s going on? While the root cause could be anything, usually, these defections stem from a few key mistakes.

40 How To Win the Hiring War 4 Ways to Compete for Top Talent Against Bigger Brands

By Jeremy Eskenazi

All brands started unknown and had to build a reputation, a pattern of success in their industry, and a positive experience for users. To be successful, they must show how they are different and deliver what the customer is looking for.

50 Feature 2021 Color Trends

A Black woman’s hair is her crowning glory. However, she expresses herself and her sense of style through the color of their hair, nails and makeup. Whatever the look may be, it should be authentic and true to that woman. Many products can do just that in little to no time. Here are a few coloring products that will help your customers look their best in no time flat.

CurlyChic Remedy

Rice Water

Advertising

Contributing Writers:

COLOR-CODED

In American culture, there’s a popular song called “Blondes Have More Fun” by Rod Stewart. The title and sentiment are widely believed, thanks to longtime stereotypes.

There have been many studies that dissect the impression hair colors give us. For example, those who wear curly red hair may be seen as wild or confident. Brunettes and those with black hair are often seen as intelligent and professional. Most of us know that these are outdated tropes.

However, we can’t help but harken to these beliefs when we decide to change our own hair color.

At the onset of spring, the effects of color psychology are undeniable. You’ll find that your shoppers want to lighten their tresses or toy around with whimsical pastels and application techniques. Educating yourself on the latest trends in multicultural beauty is a great way to ensure you have the shades your customers are coveting.

Jessica De Vault Hale EDITOR

In this month’s edition of OTC Beauty Magazine, we will examine several angles around hair color – such as how to merchandise it, educate your customers and keep up with the trends. Our manufacturers offered tons of advice on color products in our Knowledge to Know section to kick this education off. KAB Brands shares tips on how to get the most bang for your buck when coloring your hair on page 24. And expert Merchandiser Scott Zangwill offers details on how to boost color product sales at your store on page 18.

Not sure which hair coloring products to stock? Don’t worry. Between our Top 5 column on page 52 and our Feature story on hair color trends on page 50, you’ll have tons of options to consider for your inventory.

Your shoppers know that hair color is essential, so use this season to inspire and excite your customers with new hair color-related merchandise.

hair miracle

ADVICE

By Mary Bandy

VIA Natural Make Your Dream Colors Come True

If you’re looking for a change for your locks, there’s no better way to spice up your hair and look than with some fresh color! Color trends are hot on the market right now, with people eager to break free from the old standards and the worries and stress from the past year. Now’s the time to take the plunge and make that hair color you’ve been thinking about for months a reality.

If you’re a usual at the salon, and your go-to stylist is out of the office and staying safe during the pandemic, now is the perfect time to try out some hair colors at home! Whether you’re an old pro at coloring at home, or this is your first time, our VIA Natural Premium Semi-Permanent Hair Color is one of the best dye choices available.

Via Natural Premium Semi-Permanent Hair Color is a long-lasting, rich and creamy dye formula developed with nourishing ingredients and an endless array of color choices. Unlike other harsh and damaging dyes and colors, VIA Natural Premium hair colors have ingredients like aloe vera, C&H UV Proteins, and Vitamin E. This blend of healthy properties leaves hair soft, shiny, and manageable, so your new color looks vibrant and strong, never weak or brittle. The premium formula works with any hair type and will provide stunning results that last 6-10 shampoos.

One of the best features of our VIA Natural colors is the intense gray coverage. Our dye covers even the toughest gray hair and replaces it with beautiful color. Each bottle is designed with a precision tip, allowing you to get down to hard-to-reach roots and other areas, ensuring every strand and patch of gray is covered completely.

A Rainbow of Color Options to Choose From

Some fan favorites are our eyecatching colors, like Ruby Red, Pumpkin Patch and Copper Penny. They’re perfect if you’ve wanted to rock a daring color but are unsure of committing to the color long-term with a permanent dye job. Since our dyes are temporary, you can use them as a test drive before you go all out on permanent hair color! If you just want to see how a color will look with your features and skin tone, try dyeing a few strands around your face to frame your face and add a pop of color while you’re at it.

who loves switching up your hair color often without too many drastic changes in between, these colors are your go to’s. These shades are also perfect to use for the subtle ombre trend and let you gently lighten up the ends of your hair. Only a shade or two of difference is all you need to get a smooth and refined look, instead of a stark difference between the colors.

Much like how a little black dress looks great on anyone, dark colors are a classic choice that matches nearly any style and skin tone. Try our Mood Indigo or Blue Black to add a hint of blue to give your hair more life and make it stand out more than just flat black. But if you’re looking for a pure and intense black, try our Jet Black Color.

Our lighter options like Copper Brown, Burgundy, and Natural Brown are stylish colors that are ideal for dyeing your whole head of hair. If you’ve got a lot of gray to cover, or if you have short hair that isn’t easily highlighted, these flattering shades will work wonders as all-over color.

Other popular colors are more natural choices, such as Mahogany and Dark Cherry. These rich colors add depth and dimension to your hair as well as versatility. If you’re the kind of person

With a collection of 16 colors to choose from, VIA Natural makes it fun and easy to find the precise shade you’re looking for. Pick out your favorites at your local beauty supply store or online today, and say hello to a new and exciting style!

Meet Mary Bandy

Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

COLOR Cues

It’s that time of year again! Spring is officially upon us, which means that your shoppers will want to experiment with color. So we gathered 12 of our favorite coloring products at Jinny Beauty Supply to give you a little inspiration. For the top-selling products in this category, check out the Top 5 on page 54.

COLOR-ENHANCING SHAMPOO

Nothing is worse than dealing with brassy, yellow-toned strands that can naturally occur with blonde hair coloring. With Clairol Shimmer Lights Shampoo, you can avoid those shades. It is specifically formulated for blonde or gray hair to tone down brassiness.

FADE-FREE HAIR COLOR

Say goodbye to faded hair color with the Dark & Lovely Fade Resist Jet Black Rich Conditioning Color. This hair color will leave your hair shiny and conditioned, with a show-stopping hair color. The conditioner formulation protects against hair breakage and can last eight weeks.

COLOR REMOVER

Don’t let a simple color mistake ruin your hairstyle. Colors that take a wrong turn can be effectively reversed with the Color Oops Extra Strength Hair Color Remover. The formulation shrinks the dye molecules, making it easier to wash away in one easy step. The remover is bleach-free, and the ammonia-free process allows you to re-color the hair on the same day.

COLOR DEVELOPER

Some of the most beautiful hair colors require you to lift the hair’s natural color to deposit a new shade. One of the most popular sellers at Jinny Beauty Supply is the Divina 40 Volume Crème Developer. This regular-lift formula has a crème consistency for maximum color deposit.

GRAY COVERAGE

Covering your gray hairs is no easy feat. Some hairs are just stubborn and unwilling to take on a deposit of color.

That’s where the L’Oreal Paris Excellence Crème Hair color comes in. This non-drip, permanent color covers 100% grays and will leave your hair looking vibrant and radiant.

EYEBROW TINT

When an eyebrow pencil won’t do, you can tint your own eyebrows. Skipping the salon visit is as easy as using the Godefroy Instant Eyebrow Tint. These products leave your brows darkened with vibrant color for up to four weeks. It is also waterproof and non-fading.

HENNA

When a typical semi-permanent or permanent hair color seems too extreme, the next option to consider is henna. This dyes the hair without having to lift any color or use any harsh chemicals. The OKAY Pure Naturals Herbal Henna Hair Color offers these benefits and is free of PPD, ammonia and peroxide. This finelysifted powder will enhance the shine and condition of the hair while leaving a rich, long-lasting color.

COLOR WAX

Want some bold color without the commitment? Then you’ll love the Curls Unleashed Color Blast. This moisturizing beeswax hair color elongates and defines curls while giving you temporary hair color. Unlike other color waxes, this particular item works as hair color and a styler that has a medium to firm hold. Conveniently, the color can wash out easily in one wash.

SHEA BUTTER-INFUSED HAIR COLOR

Conditioning hair color that’s ammonia-free and provides 100% grey coverage? Yes, please! Crème of Nature Moisture-Rich Hair Color continues to be popular among consumers. Its moisturizing Shea butter formulation is perfect for natural hair and can give curls a multidimensional color and shine.

HAIR FIBERS

When you’re lacking hair or have hair thinning, rather than opting for hair dye to conceal the sparseness, try the Toppik Hair Building Fibers instead. The colored keratin proteins blend undetectably with your existing hair for a seamless finish. Plus, this is an excellent choice for a root touch up between colorings.

COLOR BOTTLE

When applying color, or any other liquid-based products, many consumers reach for the Tolco 4 oz. Yorker Tip Boston Round Applicator Bottle. These bottles are a salon staple because of their mess-free application.

BLACK HAIR COLOR

There are tons of black hair colors to choose from. Some are permanent, but others are semi-permanent and loaded with other added benefits. The Via Semi Permanent Hair Color is full of hair nutrients and protection from UV proteins that can fade the color. This is also a color that can be used immediately after a relaxer.

HOW SHOULD YOU SELL IT?

By Scott Zangwill

Hair Color Products

Shoppers have always struggled with the ever-changing dynamic of hair color. Should your hair be dyed a fun, seasonal color, or should you go down the natural path? The answers depend on your confidence and personal tastes.

As an OTC store owner, you should know the differences between the terms semi-permanent and permanent. When your customers ask about these types of dyes, you can tell them that semi-permanent color covers

approximately four to six weeks and or six to eight washings.

Permanent hair dye, on the other hand, changes the outside and inside of the hair shaft and offers the longest-lasting color. You can let your customers know that many large manufacturers carry these dyes. There is a plentiful selection of colors to choose from, whether it’s black, brown, cocoa bean, red velvet, honey, dirty ash and platinum blonde - they are all hot right now. This is great for your customers, as the choices are endless.

the outside of the hair shaft but not the inside. Semi-permanent dyes provide full coverage for greying hair, too. It really is a surface coloring of the hair. The color will gradually fade with each shampoo and should last

Meet Scott

Companies like Clairol, L’Oreal, Madison Reed, Kiss, Wella and Manic Panic have complete collections available for those wanting to take the leap into the wonderful world of hair color. Let your customers know that they should have complete confidence in these products for their longevity. I would let your customers know how much they can save by doing this for themselves. They will also be buying these items from you, the OTC store owners.

The cost of the semi-permanent bottle can run anywhere from $4.99 to $12.99, depending on color and company. Once your customers try these products and see how much they can save by doing their hair color themselves, they will save a lot at salons and will continue to buy their color products from you instead.

Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.

BLUEBERRY BLISS

Hair Growth Collection

Blueberry Bliss Hair Growth Collection organic products guaranteed to protect, repair and grow textured hair CURLS.BIZ | @CURLS

FINISHED PRODUCT

CRAZY COLOR: Make It Pink COLOR Make It Pink

The perfect palette for in-salon visits, or to get creative at home!

Of all 40 of Crazy Colors iconic Semi-Permanent shades, the best-sellers are their five pink shades; Cyclamen, Pinkissimo, Candy Floss, Marshmallow and Rebel UV.

Why? Because who doesn’t love pink hair?!

Not only does the Crazy Color Semi-Permanent range have a shade to compliment every look and style, says Sophia Hilton, a Crazy Color ambassador and founder of Not Another Salon. “Crazy Color’s Cyclamen is great for those who want the pink look but don’t want a full scalp bleach first,” she said. “What’s special about Cyclamen is that it works over hair tones that are as dark as a dark blonde to light brunette and still comes through with that pop of vibrant color.”

Each pink bottle also comes with a Rainbow Shield. Crazy Color is passionate about antifade color that keeps the hair’s integrity at an optimum level. That’s why they added a trio of highperformance oils to each pink bottle to ensure vibrant, longlasting color results.

Crazy Color’s Semi-Permanent shades are all 100% vegan, cruelty-free, and are formulated without other nasties such as PPD, ammonia, gluten and parabens. Instead, they’re filled with super nourishing sunflower seed oil, raspberry seed oil and avocado oil; hello hydration and repair!

Pastel Spray, $11.96

Interested in taking a trip to the pink side for the weekend? Crazy Color’s Pastel Spray in shade Marshmallow is perfect for a quick, fun change, whilst having absolute peace of mind that your hair will be back to its natural state by the time you need to Zoom into the office on Monday.

It’s All in the Aftercare

Don’t take your new pink hair for granted! Opting for our three-step aftercare regimen, you can lock in the color for longer while nourishing and repairing your locks at the same time.

EXTEND

Shampoo, $14.50

It is formulated to care for and revive all semi-permanent and oxidative colortreated hair. Free from harsh salt and sulfates, with a trio of essential oils to provide increased hydration.

Rainbow Care Conditioner, $14.50

Our deep conditioner maintains the strength, shine and suppleness of any bleached or colored hair. Infused with a unique protein blend with moisturizing benefits, this is an ideal treatment for over-processed hair. Frequent use will help to seal and smooth the hair shaft for optimum color vibrancy.

KNOWLEDGE TO KNOW

Get More Bang for Your Customers’ Buck with ApHogee

Customers use many methods to get their desired hair color. Suppose a customer uses a temporary, semi-permanent, permanent, demi-permanent or henna hair colors. One fundamental truth remains for each of these processes – the color process is much more effective if the hair is healthy and properly prepared. If the hair is porous, dry, damaged, breaking off or just not in good shape – the best thing you can recommend to the customer, to achieve an effective and successful color, is to pre-treat the hair with the ApHogee Two-Step Protein Treatment.

The ApHogee Two-Step Protein Treatment well-known specialty protein treatment for stopping hair breakage and strengthening weak, damaged hair. Using it on damaged hair before coloring will get the hair back into shape and ready to accept the color molecules and other chemicals used during any of the above color methods. This will make the customer’s hair color more vibrant and longer-lasting.

Beyond the extreme cases of hair breakage and severe damage, the ApHogee TwoStep Protein Treatment is very effective on porous, mildly damaged hair, as well. It works by forming a protein matrix on the cuticle, making it easier for the color molecules to be applied and bond to the hair. This, in turn, results in less color fading when a customer eventually washes their hair. Testing done by an independent lab proves that ApHogeetreated tresses experienced 30% less

color fading over 10 washes than untreated hair. The ApHogee Two-Step Protein Treatment can be used before any hair color brand or other color process. When using the Two-Step Protein Treatment as a pretreatment before applying color, it is recommended to complete the Two-Step Protein Treatment process, towel dry the hair, and then follow the hair color product’s directions.

If you have any stylists who purchase in your store, there is a very real benefit to the stylist in pretreating porous hair with this treatment. As most stylists will attest, trying to apply color to porous hair is a difficult challenge that they prefer do without.

Pre-treating porous hair with the ApHogee Two-Step Protein Treatment will make the stylist’s job a lot easier because the color goes into the hair and stays in. If porous hair is not pre-treated, the color will go into the hair and wash out very quickly.

Another bonus tip for your customers who color their hair and want to extend their color wear is to use the ApHogee Keratin & Green Tea

Restructurizer as their daily leave in spray. The Keratin & Green Tea Restructurizer works by sealing the hair cuticle, which helps keep the color molecules in the hair; thus, preventing the hair color from fading. This leave in spray can be used on either dry or towel dried hair. Simply spray into the hair daily before styling the hair.

Improve your store’s sales by letting your hair customers know about these products and how they can help improve their hair color.

KNOWLEDGE TO KNOW

By Dawn Thompson

Selling Pure Oils & Perfect Results® Cocktails

Spring is about renewal, and that is no different this season. Perfect Results® Cocktails bring the fun and escape of the season to your hair and skin care. The real bonus is they are wonderful to use yearlong. The cocktails are moisturizing, strengthening and offer intense hydration and conditioning for hair and skin. The customer gets to enjoy a fun experience with Pure Moisture, Pure Oil™, with a touch of fragrance and an eye-grabbing, textworthy packaging.

Emphasize Specific Product Benefits to Drive Sales

Hollywood Beauty® is excited to offer the No. 1 selling beauty oil for hair and skin with premium quality ingredients. Our Hollywood Beauty Tea Tree® proprietary formula with Vitamin E and Aloe is over 20 years old and has thousands of positive, loyal consumer reviews across retail.com. Building on this trusted, proven formula, we created pure oil cocktails to meet the

highest desires of hair and skin care. We have a few experiences that have shown that when retailers offer an assortment that meets real needs, our retailers have increased their sales overall double-digit, frequently even without promotion.

Recent Mintel® data shows the top benefits wanted today by hair care consumers.

Photo Credits: Rene Tapia, RTR Design, Inc.

New Perfect Results® Cocktails meets all the top needs and more. We discovered that Perfect Results® Cocktails was purchased for a number of reasons. Approximately 59% of customers wanted to add moisture, 49% want to grow longer hair, 33% want to treat split ends and breakage), 32% want to enhance and define natural curls/coils, 61% need to soothe their scalp and quell itchiness, 28% wanted smooth edges and addressed frizzy hair, 23% needed heat protection, and 17% wanted to grow their edges and lashes.

Perfect Results® Cocktails allow you to create regimens with conveniently premixed options that take into account the benefits you want the most.

Consumer Feedback

Beauty supply stores can continue to take the lead in offering both assortment and education. Education will help direct consumers to the oils that will provide them with benefits to meet their real DIY/problemsolving needs for hair, skin, scalp and body. This will increase your sales and broaden your current assortment. Consumer reviews support this addition.

“Strengthening and enhancing curls with Perfect Results® Long Island Cocktail (JBCO & Castor Pure Oils)”.

Photo Credits: Rene Tapia, RTR Design, Inc.

Hollywood Beauty®, The No. 1 beauty and hair oil brand (based on IRI) includes a “hero oil” to meet all needs, everything from Tea Tree, Vitamin E and Hemp oils to Jamaican Black Castor and Avocado oils to help promote hair growth and retention, provide moisture and reduce frizz.

• Perfect Results® Powered by Hollywood Beauty®, 6 Pre-Mixed Pure Oil Cocktails with a touch of fragrance Hollywood Beauty® Effective Blends, 2 oz., 8 oz. newly-launched 16 oz. Tea Tree, Hollywood Pure® Tea Tree 1 oz. and 30-plus varieties now available

• Hollywood Pure® Certified Organics, 1 oz., 10-plus varieties

• Hollywood Beauty® Jamaican Black Castor Oil, 3 oz.; seven varieties

Available at Beauty Supply Stores and Your Local Beauty Supply, Worldwide.

PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways!

Instagram (IG) @hollywoodbeauty_products

Facebook (FB) @hollywoodbeautyproductsinc

Website: hollywoodbeautyproducts.com and perfectresultsonline.com

Meet Dawn W. Thompson

Dawn W. Thompson has spent about three decades in the consumer products, beauty and hair industry. Dawn loves versatile hairstyling, and knows keeping your hair moisturized is at the foundation of having healthier curls and coils. She is now the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products.

By Liz Uram

Employees Not Measuring Up?

Do’s & Don’ts of Improving Performance BUSINESS TIPS

Have you ever dreaded having a conversation with an employee who wasn’t meeting performance expectations? Maybe you avoided it, hoping it would improve on its own? If so, you are not alone.

Most managers would agree that one of their least favorite tasks is talking to an employee about poor performance. When performance conversations are ignored, success is left up to interpretation. This can only result in conflict because everyone has different perceptions.

When an employee’s failures can no longer be avoided, too many managers say in frustration, “They should have known!” And the goodintentioned employee who thinks they are knocking it out of the park is shocked when they finally find out they are barely getting by.

Addressing performance issues can be unpleasant and stressful. To avoid this discomfort, some managers ignore the issue and hope the situation improves on its own. Avoiding difficult discussions leads down dead-end roads:

1) High stress levels. There are enough things in life to stress out about and discussing performance doesn’t need to be one of them. Stress is serious business. It accounts for 67% of all illness according to one study.

2) Poor morale. One of the fastest ways to demotivate a team is to ignore poor performers. The rest of the team can see what’s going on and they are looking to the manager to address it. When the manager doesn’t deal with it, it can result in negative attitudes. Bad attitudes are contagious and soon there are bigger issues to deal with than one person’s performance.

3) Low-performing teams. People will perform to the standard that’s allowed. A manager who doesn’t hold people accountable sends the message that it’s okay to deliver less than what’s acceptable.

These are dead-ends to career growth, for both the employees and manager, and can affect the organization as a whole so they must be avoided.

Luckily, there is a better way but first let’s look at some things that don’t work. At some point, every manager is tempted to take the softer, easier way. Here are some methods that have been tried:

Generic Emails Blasts

Avoid the temptation to send a generic email to the whole team to address an individual performance issue. The person who caused the problem doesn’t know you are talking to them because they aren’t intentionally doing anything wrong. Or, they know the manager is talking about them but they aren’t going to change because they know they won’t be held accountable. It’s a no-win situation.

Posting Signs

‘Sign, sign, everywhere a sign

Blockin’ out the scenery, breakin’ my mind

Do this, don’t do that, can’t you read the sign?’

- Five Man Electrical Band

The answer to the question “Can’t you read the sign?” is “No.” Check out the common areas in your workplace like the copier and break rooms. You might find a sign similar to “Clean up after yourself, your mother doesn’t work here.” Or, “Put all items back where you found them.” Despite the signs the problems persist.

Signs generally don’t work because no one reads them. No matter how large or bold the font, or how many exclamation points are used.

Employee Handbook Updates

Another common method some managers try is asking HR to update the employee handbook. This method is probably the least effective of the three. The reality is that most employees don’t read the handbook – sorry HR! In fact, one survey revealed that 61% of millennials did not read any or all of the employee handbook.

These methods don’t work. Let’s look at a simple 3-step solution that does:

1) Set clear performance expectations;

2) Communicate the performance expectations;

3) Meet regularly to discuss performance progress.

Meet Liz Uram

Set Clear Expectations

You can only hold people accountable when they know what’s expected of them. When performance expectations have been clearly defined it’s easy to measure achievement and give feedback. The key is to define the expectation in black and white so there is no room for ambiguity. A manager needs to understand what is important to measure and how to measure it.

One company improved their order entry accuracy rate from 65% to 99% after they defined the expectation for completion. The low completion rate was a result of the team leaving a field on the order form blank. They weren’t lazy they just didn’t understand why the field needed to be completed and the manager had never defined the expectation.

Communicate Expectations

Communicating performance expectations before there is a problem is the key to no-stress conversations later on.

Most people want to do a good job and will rise to the expectations when they know what they are. Don’t assume that people know. One survey revealed that 50% of employees don’t what is expected of them at work.

Document the performance expectations and share them with new employees right away so they are set for success from the start.

Meet Regularly

Meeting regularly with people individually to discuss their progress creates a culture of trust. How often you need to meet with people varies but a good rule of thumb is to meet at least once a month. If you defined and communicated the expectations in advance, there won’t be any surprises. The employee will know exactly how they’re doing. If they are falling short you can turn it into a positive coaching conversation to help them get back on track.

When these three simple rules are followed, performance discussions are easy, transparent, and positive. The manager earns a good reputation, the team is motivated, and there is less conflict. Those are great benefits that result in successful teams and organizations that are able to fulfill their mission and purpose.

Liz Uram is a nationally-recognized speaker, trainer, consultant, and author. She equips leaders with the tools they need to communicate like a boss so they can make a bigger impact, get better results, and motivate others to do their best. With 20 years of experience, she’s developed systems that work. Uram’s written four books packed full of strategies leaders can implement to get real results, real fast. For more information, please visit www. lizuram.com.

TIPS

By Kate Zabriskie

Actually, It Is You Why Customers Dump

You & How to Avoid Risk-Taking Mistakes

Do any of these scenarios sound familiar?

The lawn service had to go. I used them for over 15 years, and by the last season, my lawn looked terrible. The spring seeding didn’t take, nutsedge and wiregrass consumed half the yard, and they just kept spraying chemicals. I wish somebody had just told me the yard needed grub killer, more topsoil, and organic material. I would have done it. In fact, I did – with somebody else.

We lost him after 20 years. At the time, I could only describe myself as stunned. I didn’t see it coming. In hindsight, I guess I should have, but I didn’t. He’s now with a new financial advisor who is no better than we are at advising. She lured him away by making him feel important. We blew it. Simple as that.

We offer great deals to new customers. I’ve got introductory prices, pilot prices, and other discounts I can use. Where things get sticky is retention. Unless a customer leaves, I don’t have a lot of flexibility. This place chases

them and then begs them to stay when they threaten to leave. No wonder customers aren’t happy when I take their calls.

People responsible for providing customer service know great customers are not a dime a dozen. Yet, every single day, businesses lose people they’d like to keep. What’s going on? While the root cause could be anything, usually, these defections stem from a few key mistakes.

Mistake One: A business assumes longevity equals happy in the relationship. The truth is more complicated, however. There are a lot of “blah” service marriages out there. Just because someone has stuck around a long time, that does not mean he or she is committed to the service or the service provider. If another business says it can do better, a breakup may be imminent.

Mistake Three: A business hires people who focus on themselves. For example, your regular food server tells you too much about her life and her problems. At first, you were glad she made conversation. Now you dread hearing about the train wreck that is her situation – especially when you don’t ask. Lately, you’d like to talk about you or just eat in peace.

Mitigation Move: Ther’s a reason people celebrate anniversaries. Do you have an annual check-in meeting with your customers? If not, consider piloting this process with a select group. The purpose of the meeting isn’t to sell. Rather, it’s to say thank you, ask questions, and, more importantly, to listen. Smart businesses find creative ways to make check-in meetings work: an energy company offers an annual energy audit to homeowners at no cost, a bank branch schedules time to go over a customer’s accounts, listen to his financial goals, and review new products, or a power-washing company proactively performs an annual spring cleaning assessment and estimate for cleaning. No matter what business you’re in, you can probably find a meaningful way to connect. For example, are you in the pizza-selling business? Great. How about a thank-you card at the end of the year. John, 32 pies in 52 weeks! We thank you and look forward to serving you in the coming year. Enclosed, please find a dough-for-dough gift card. It’s our way of saying thanks for choosing us as your pizza partner.

Mistake Two: A business doesn’t think like its customers or have their best interest at heart. Anyone who has ever left a business and then received email invitations to come back at a better rate understands this error. If you could have given me phone service fat $14.99 a month, why didn’t you say so when I was $34.99? Get away and goodbye.

Mitigation Move: Give your existing customers your best service, best advice, and best deals. Doing so may hurt your wallet in the short term, but in the long run, it’s the right thing to do and a strategy that will build trust and loyalty.

Mitigation Move: Live by a customer-first philosophy. The customer is the most important person in the room, not you. No matter how friendly customers are, avoid mistaking conviviality for someone’s desire to focus on you. To put it in math terms, try to do no more than 30% of the talking. Instead, spend your time asking good questions and listening to the answers.

Mistake Four: A business follows a feast-or-famine contact model. For instance, a real estate agent who sold a customer a house five years ago gets in touch for the first time in a long time now that he’s learned the customer might be moving. He calls, he texts, he emails, and it’s too late. The customer has signed on with an agent she met at her book club.

Mitigation Move: Create a contact schedule that makes sense for the kind of business you’re in. Also, look at many industries as you create your plan. For example, your hairdresser may have a technique or two you borrow to use in your sales role in a completely different industry. You don’t want to be a pest, and, at the same time, you don’t want to be passed over the next time someone needs the types of products and services you provide.

With a little effort, you can avoid new mistakes. And over time, you can mitigate any bad choices you’ve made previously. Great customers are great customers, and they’re going to be somebody’s customer. Why not make decisions that will make you the provider of choice?

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

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TIPS By Jeremy Eskenazi

How To Win the Hiring War

Ways to Compete for Top Talent Against Bigger Brands

There was a time when Apple was only known as a fruit, the word Nike had no meaning, and Walgreen was simply a family name. All brands started unknown and had to build a reputation, a pattern of success in their industry, and a positive experience for users. All companies no matter their size go through a version of this with hopes of winning more customers and earning more loyalty for their brand than the competition. To be successful, they must show how they are different and deliver what the customer is looking for.

When companies start hiring, the same principles apply. They need to attract candidates, offer something candidates want and need, and do something better than their competitors. Companies with a smaller footprint, or brands that do not produce consumer products and services often find it daunting in trying to compete with large household names that attract thousands of candidates eager to get a big brand on their resume. It can be a challenge at times, competition is steep, and top talent has a lot of choice in the market - but it is not hopeless! Intentional planning and setting expectations for what you can offer candidates is commonly part of what’s called your “employer brand”. How you will approach your strategic recruiting and talent management are important. Here are four ways that lesser-known brands can be more attractive to candidates than any other employer.

1. Find your target market. It’s important to realize that not everyone wants to work for a big splashy brand. Job location, career development, flexibility, and workplace culture may be areas that you easily compete against more well-known employer brands. Your approach may be different in attracting these candidates, but they are out there! Think about being more active in reaching out to passive candidates with your open roles, work your networks, and consider employee referral incentives. You may not always have hundreds of resumes to present to your hiring managers. The ones you have will be more interested in what you have to offer, and using the best practice recruiting approach may also improve your speed to hire.

2. Differentiate what you offer. Do you have a great workplace culture? Do your managers really care about their employees as people with lives outside of work? Can you offer a bigger scope of each role with more peer and leadership visibility? Can your company offer mentoring, learning opportunities, and more skill acquisition? Knowing what you can offer that bigger brands either do not, or make employees wait a period before they can take advantage of might be your golden differentiator. It’s important that you clearly understand what you can offer and be able to sell these non-tangible elements that convince candidates that your company can do more for their career than any other.

Effective screening and interviewing, keeping candidates informed at every step of the process, and following up quickly all contribute to a positive candidate experience. Having conversations with candidates to learn what they have accomplished instead of grilling people in an interrogation style will leave them feeling that your company is a more human place and help build relationships early. This may be far better than the systematic policies and procedures of a larger employer.

4. Manage expectations for all. Unrecognized employer brands will face some challenges that are unavoidable – it’s important to be aware of this fact when hiring. It may take longer to find candidates, form your strategic talent acquisition plan, or invest and get thorough recruiting training. You may have to approach candidates for the short-term, for example you may expect that they will only stay at your company for a year or two before moving on, or that many of your candidates will come from employee referrals. You may have to invest more time selling your company to candidates and explaining what your company does. Knowing that even with a competitive offer, your company may not seem as appealing to candidates who had their heart set on proudly wearing namebrand swag will help in this process. It is a challenge, but sharing the expectations with hiring managers, HR, etc., and with candidates will make it possible to find great candidates and win them over.

3. Create a great candidate experience. Training recruiters and hiring managers is important in delivering a great candidate experience. If you are going to compete in the market for top talent, every touchpoint a candidate has with your company is a chance to convince them that your company is the better place to grow their career.

As you compete, remember that Goliath didn’t win against David even though he was the heavy favorite. Consumer brands may be very valuable and attract a lot of attention, but it is not the same as an employer brand, which can tell a story that is the polar opposite. There is often a halo-effect in this regard – if you love the products a company makes, you assume

that company is an amazing place to work. Candidates who use employer ratings/reviews websites to research what a company culture might be like may quickly come to see that some of their favorite brands have well documented toxic work cultures. And these websites are populated by current employees, so there is no consumer brand that can counter a pattern of bad workplace experiences. It is not your place to reveal that to candidates, but it is your opportunity to capitalize on selling your lesserknown brand that will create a great place to work.

Meet Jeremy Eskenazi

It’s OK to hire for short term and become a company that launches careers into bigger companies or a more-known employer brand. It’s OK to spend more time on teaching skills and allowing employees to become mentors quickly. It’s OK to not be the biggest fish in the pond and still want great talent. You can attract candidates with the skills you need without having to double salaries or pay more than you can budget for. You may need to follow a new path or fish with new bait, but there are great candidates out there for every company. The best recruiter tool you have is your ability to differentiate what you know you can do better and sell that!

Jeremy Eskenazi is the founder of Riviera Advisors, a boutique talent acquisition optimization consulting firm. Riviera Advisors does not headhunt, it specializes in recruitment training and strategy consulting, helping global HR leaders transform how they attract top talent. From best practice recruiting, to improving speed to hire, to candidate experience, Riviera Advisors is a go-to place for strategic talent advisors. For more information, visit www.RivieraAdvisors.com.

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BUILDING TRUST Right From The START

Lafayette Jones

Eunice

Mosley Dudley Businesswoman, Entrepreneur and Humanitarian

URBAN CALL BRIEFS

After being an integral part of the Dudley company history, Lafayette Jones was interviewed for the Dr. Joe L. Dudley, Sr. Legacy Project by Randolph Reid. Every.Black, a company that promotes entrepreneurship (www.Every.Black), was recently commissioned to create the legacy project to document this legendary businessman's lifetime impact. The project will unveil via a podcast at www.JoeLDudleySr.com or www.Patreon.com/JoeDudleySr.

Jones is also in the planning stages of enriching the UrbanCallPodcast.com. This health and beauty industry podcast features his SMSi companies, including SMSi Urban Call, Inc. and SMSi Healthy Living Solutions. Podcast excerpts from both projects will be featured in this 25+ year column.

Joe L. Dudley Sr.

Co-Founder of the DudleyQ+

Joe Louis Dudley Sr., born May 9, 1937, is the fifth of 11 children born to Gilmer L. and Clara Yeates in Aurora, North Carolina. Joe was retained in the first grade, labeled “mentally retarded,” and suffered a speech impediment. His mother never stopped believing in him and is responsible for his overcoming these obstacles.

In 1957, he invested $10 in a sales kit and began selling Fuller Products (owned by SB Fuller) door-to-door. One of Fuller’s goals that Joe L. Dudley Sr. adopted was to help people maximize their potential and achieve success.

From 1967 to 2008, Joe L. Dudley Sr. and his wife, Eunice Dudley, led Dudley Products Company that was listed in the Top 50 in Black Enterprise’s Top 100 Black-Owned Businesses. Throughout his tenure, Dudley Cosmetology University in Kernersville, North Carolina and four strategically-located schools in the Dudley Beauty School System (DBSS) was created. Through dedication, hard work and persistence, he helped take the DudleyQ+ Brand from very humble beginnings to a respected and

world-renowned position in the beauty industry.

In June 2008, Joe and Eunice Dudley restructured the company and turned it over to their daughter, Ursula Dudley Oglesby, who began Dudley Beauty Corp, LLC.

Author of “Walking by Faith, I AM, I CAN, & I WILL,” Joe L. Dudley Sr. discusses his successful principle-centered and highly effective entrepreneurial recipe. His philosophy, actions, beliefs, successes and failures are presented to reveal his secrets to success. Dudley uses his own life story to show you how to walk by faith and make your dreams come true.

Businesswoman,

Eunice Mosley Dudley

Businesswoman, Entrepreneur and Humanitarian

Eunice M. Dudley, Co-Founder of the DudleyQ+ brand, is one of the world’s most sought after African-American female business leaders. She currently serves as the Executive Director for the Dudley Beauty School System.

Eunice Mosley was born in Selma, Alabama. She is the seventh of nine

Joe L. Dudley Sr. Co-Founder of the DudleyQ+

Joe L. Dudley Sr. Co-Founder of the DudleyQ+

Eunice Mosley Dudley

Entrepreneur and Humanitarian

Jimmy J. Davies Founder of Every.Black

Ursula Dudley Oglesby President, Dudley Beauty Corp, LLC

Lafayette Jones CEO of SMSi-Urban Call Marketing

Sandra Miller Jones Founding Chair of SMSi Health Solutions

By

URBAN CALL BRIEFS

By Lafayette Jones

children born to Andrew M. Mosley, Sr. and Eva O. Murdoch Mosley. At a very early age, she exhibited a “creative spirit” and a deep desire to learn.

Began Selling as a Teenager

She got her start in the beauty industry selling Fuller Products door-todoor in Brooklyn, New York, while attending Talladega College. At this Fuller branch in the summer of 1960, she met her now-husband, Joe L. Dudley Sr. Both were selling Fuller Products during the summer to earn their college tuition money. They married in 1961, and both began working for Fuller Products full-time in 1962.

Early Success in the Beauty industry

By 1976, Joe L. Dudley Sr. and Eunice Dudley had helped developed a sales force of more than 400, a beauty school and a chain of beauty supply stores located throughout the Southeast. Dudley Products was deemed an entrepreneurial success.

Award-Winning Building Designer

Dr. Joe Dudley Sr. personally supervised the design, planning and building of Dudley Products, Inc.’s new manufacturing and home office facility in Kernersville, North Carolina. These efforts earned her the Energy Efficient Building Award, presented by Energy User News; and a second-place ASHRAE Technology Award, an international award that recognizes outstanding achievements in design and operation of energy-efficient buildings.

Transition to Second Generation

Leadership

Over the past 40 years, through dedication, hard work and persistence, she has helped take the DudleyQ+ Brand from very humble beginnings to a respected and world-renowned position in the Beauty industry. In 2009, Joe L. Dudley, Sr. and Eunice Dudley were featured in a national movie, Good Hair, a Chris Rock documentary about the hair care industry.

In June 2008, Joe and Eunice Dudley restructured the Dudley conglomerate and turned all day-to-day responsibilities over to their daughter, Ursula Dudley Oglesby, who began Dudley Beauty Corp, LLC.

Recipient of Numerous Awards

• The Ollie Chinn Porter Award from The National Association of Negro Business & Professional Women’s Clubs, Inc. [2014]

• The Order of the Long Leaf Pine Award [North Carolina 2014]

• Carolina Entrepreneur Hall of Fame, Class of 2013 from McColl School of Business, Queen’s College

• Honorary Doctor of Humane Letters Degree from Bennett College [1991]

• NAAWLI Legacy of Leadership [2008]

• The Athena Award from the Greensboro Area Chamber of Commerce

• The Crystal Award from the NANBPW Clubs, Inc.

• Co-Winner of The Kernersville First Citizens of The Year Award [1993]

Ursula

Dudley Oglesby President, Dudley Beauty Corp, LLC

Ursula Dudley Oglesby

President,

Dudley Beauty Corp, LLC

Ursula Dudley Oglesby is a wellrespected business leader and humanitarian. As part of Dudley’s second generation, she has taken the responsibility of catapulting the company and brand. She is responsible for developing and executing all of its long-term growth strategies, launching new brand initiatives, recruiting A-Players for the company, and defining Dudley as the premier beauty company for the multicultural market. She has always exhibited leadership skills and the desire to get things done while helping others.

At age 7, Ursula began working at the Dudley Beauty Center, and by the age of 10, she was an entrepreneur and sold popcorn, fruit, and pantyhose. In her youth, she worked in all facets of Dudley Products, Inc., including selling door-to-door, working in the factory and as the receptionist.

After graduation from Harvard Law School and admittance to North Carolina State University, Ursula, along with her team, then developed Dudley Products Cosmetics. She employed national makeup artists, experienced product developers, chemists, and everyday women to create a full cosmetics line for the multicultural woman. The Dudley Products Cosmetics line now includes over 250 products with a full line of skincare, cosmeceuticals, foundations, cosmetics, and products for men. Dudley Products Cosmetics enjoyed double-digit growth under her direction and truly helped to “Change Lives by Changing Faces.”

She ascended to senior-level positions within the company and ultimately became president of Dudley Beauty Corp, LLC., thus continuing the legacy of her parents, Joe and Eunice Dudley.

Ursula will be the featured speaker at the Every.Black 2021 Awards Virtual Gala on March 27, 2021 (https://2021_awards_gala.eventbrite.com).

Jimmy

J. Davies Founder of Every.Black

Jimmy J. Davies Founder of Every.Black

Jimmy J. Davies is the founder of Every. Black. The mission of Every.Black is to assist, educate and inspire people to create wealth through entrepreneurship by leveraging technology and a strategy of global networking. Every.Black is a membership-based company where anyone can join through the website (www.Every.Black). To achieve the mission, mastermind meetings are held each week to read and discuss positive books while networking with like-minded individuals. The members are continuously promoted on the website, at trade shows,

through social media and email blasts. Training is provided each week to show members how to use technology in their businesses. A virtual study hall is conducted on weekdays to work alongside other entrepreneurs from around the world. Members also host entrepreneurship-themed podcast shows that air daily on the Every.Black Entrepreneur Podcast Network. The network can be accessed at www.Entrepreneurship.Black.

Under the guidance of Davies, Every.Black is currently producing the Dr. Joe L. Dudley Sr. Legacy Project. The project aims to document the legacy and lifetime impact of the legendary businessman, haircare entrepreneur and humanitarian. The project is available to the general public through a podcast at www.Patreon.com/JoeDudleySr. Visitors can become subscribers to hear Dudley’s speeches, view his photographs, awards received and watch interviews of mentees and those that worked with and for him over the last 50 plus years.

Every.Black is also in the planning stages of the SMSi Health and Beauty Legacy Podcast. It will be used to document the history of the health and beauty industries. Lafayette and Sandra Miller Jones, who have been in these industries for over 40 years, are the owners of SMSi.

Lafayette Jones

CEO of SMSi-Urban Call Marketing

Lafayette Jones, CEO of SMSi-Urban Call Marketing and “Urban Call” publisher, is a marketing expert and community activist. He created the highly successful Orville Redenbacher Gourmet Popping Corn and Hunt’s Manwich strategies at ConAgra and served Procter & Gamble, Kraft and Unilever as a sales and marketing executive. At Chicago minority-owned powerhouses Johnson Publishing Company (Fashion Fair Cosmetics, Ebony magazine) and Johnson Products Company (Ultra Sheen), he served as vice president and general manager. In the $7 billion multicultural beauty category, he allied 30 ethnic health and beauty care industry competitors to create the American Health and Beauty Aids Institute (www.ahbai.org) and formed the Proud Lady Silhouette.

As the founder of the faith-based Goler Community Development Corporation (www.golercdc.org), Lafayette Jones helped to revitalized an African-American historic district into a $100 million mixed-use

development in downtown Winston-Salem. As chairman of the Victory Masonic Mutual Credit Union, the oldest minority-owned financial services institution in North Carolina, he led its merger with Truliant (truliantfcu.org), a federal credit union with $3.1 billion in assets and 70,000 members. He serves as one of five North Carolina State State Credit Union commissioners. Jones celebrates being married to his business partner for the past 33 years, Sandra Miller Jones, a Winston-Salem native and the first African-American woman to be awarded an MBA from Northwestern Kellogg School of Business. Together, they have a daughter, Dr. Bridgette Jones Brooks, a 2011 Spelman College Presidential Scholar and a member of the 2015 inaugural class of the Eastern Carolina School of Dental Medicine. Brooks is also the first African-American woman to graduate from that dental program. Today, the Atlanta-based orthodontist is married to Patrick Brooks, a certified public accountant. They are expecting their first child

To learn more, please visit http://www.thehistorymakers.com/biography/ lafayette-jones.

Sandra Miller Jones

Founding Chair of SMSi Health Solutions

Sandra Miller Jones is the founding chair of SMSi Health Solutions, formerly Segmented Marketing Services, Inc. (SMSi). Sandra Jones graduated cum laude from Howard University. She is a Golden Soror, a proud member of the Alpha Kappa Alpha sorority and was the first African-American woman to receive an MBA from Northwestern University’s Kellogg School of Business. After leaving Kellogg, she worked as a marketing executive for the Quaker Oats Company, managing various national brands, including the $100 million-plus Quaker Oatmeal franchise. During her 35 years in business, Sandra Jones has helped numerous female entrepreneurs start and expand their businesses, which is her passion. She has also employed hundreds of community residents each year, including local outreach managers in 36 top cities. She is married to Lafayette Jones.

To learn more, visit http://www.thehistorymakers.com/biography/sandramiller-jones.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Lafayette Jones CEO of SMSi-Urban Call Marketing

Sandra Miller Jones

Founding Chair of SMSi Health Solutions

FEATURE

By Dr. Shanessa Fenner

2021 COLOR TRENDS

A Black woman’s hair is her crowning glory. However, she expresses herself and her sense of style through the color of their hair, nails and makeup. Whatever the look may be, it should be authentic and true to that woman. Many products can do just that in little to no time. Here are a few coloring products that will help your customers look their best in no time flat.

Color Kits

JUST 5 WOMEN’S FIVE MINUTE PERMANENT HAIR COLOR

Want to spice up your hair color in five minutes? Just 5 is just the right product to make that happen. It’s gentle enough for you to color your hair the day after you receive a relaxer and the coverage lasts for six weeks. The formula contains super-rich MoistureDuo conditioners that will protect your hair. Color shades are rich auburn, dark brown, black, and jet black.

VIA NATURAL SEMIPERMANENT HAIR COLOR

If you want to make a lasting impression, try Via Natural Hair color. It’s formulated with nutrients and proteins for color and protection from harmful UV rays and environmental pollutants. With this product, you can relax and color your hair on the same day. Some of the bold and vibrant hues include gold, red, cinnamon, pumpkin patch, mahogany, and more.

BIGEN EASY COLOR

This quick color kit is a must-try move. It is an easy, ammonia-free color for women, and it comes in natural shades: natural black, deep expresso, intense black, and mocha brown. It is an oilrich, creamy formula with aloe extract and olive oil that is easy to apply. It also covers gray hair. There will be no messy stains or drips. In 10 minutes, you will have shiny and manageable hair.

Color Maintenance Essential

SHEAMOISTURE STRENGTH AND COLOR CARE MASQUE

This deep-conditioning treatment is designed to infuse and hydrate brittle strands of hair to restore its strength and luster. It also helps to brighten hair while diminishing brassy undertones to preserve the hair’s radiant color. Apply the mask to clean wet hair and leave it in the hair for five minutes: rinse and style.

NAIL COLORS

There is nothing more beautiful than a set of manicured nails with colorful polish. It may be difficult to select the perfect shade because there are so many art designs and colors to choose from. The key is to choose colors that will complement your skin tone as well as your look. Here are a few of the popular nail color trends that will make your nails a hit.

PINK

Shades of pink will be a hit this summer. Cotton candy, fuchsia, and magenta are just a few.

SUNNY YELLOWS

Yellow is a bright and lively color that captures everyone’s attention. Neon yellow will be a favorite this summer.

Meet Dr. Shanessa Fenner

DEEP REDS

Deep reds and rich burgundies will be the most popular colors this season.

BROWNS

This is a favorite shade for many Black women. There are different variations of brown that complement their complexion.

NUDES

For a clean look, nude is the hue. It is a great shade for women who want to be conservative and classy.

SHADES OF GREEN

Green is a beautiful color that will be worn on freshly manicured nails this season. Fluorescent green will definitely stand out and grab someone’s attention. OPI’s Spring 2021 Hollywood collection featured one of our favorite shades of green is Rated Pea-G.

GLITTER & DESIGNS

DIY nail art designs were popular during the quarantine period. Pictures of nails adorned with bold glitter and designs were displayed on social media. Some examples included geometric patterns, triangle twist manicures, emojis and more.

Dr. Shanessa Fenner is an elementary principal, TV show host, former radio personality, writer and model.

Top Hair Color Products

Changing your hair color can be tricky; choosing the right hair colors to stock in your store – even trickier. Some shoppers may want something temporary, while others may prefer a semi-permanent or permanent hue. And all colors aren’t created equal. Natural shades are always important, but some colors are a must to have in your store. Ditch the guesswork and check out our top five color products at Jinny Beauty Supply.

1.

Beautiful Collection SemiPermanent Color in Jet Black CL580122D

When it comes to hair colors, this semipermanent variety from Clairol is a topseller. Customers have fallen in love with the rich color boost and conditioning this product provides. Enhancing your natural color with added shine and moisture has never been so easy.

Highlights

• Effectively blends gray hair

• Can be applied immediately after relaxing

• Formulated with Aloe Vera, Jojoba oil and Vitamin E

2.

High Beams Intense Temporary Spray-On Hair Color in #20

Black CF12302

When you need intense color without the commitment, this is the spray to buy. Whether you’re looking for subtle highlights or want to enhance an existing color, this temporary hair color is perfect for the job. Best of all, it washes out with one shampoo.

3.

L’Oreal HiColor HiLights (Natural Blonde)

LOA500247

With this hair color, blonde highlights are accomplishable in 30 minutes or less. The no-drip crème makes it easy to apply, and shoppers enjoy the highly-visible highlights this product can create on dark hair.

4.

Manic Panic Cotton Candy Pink MP11004

Manic Panic has long been a trailblazer in the color niche. But their neon Cotton Candy Pink is still one of its most popular colors at Jinny Beauty Supply. The semi-permanent shade glows under a black light and is cruelty and vegan free.

5.

Bigen Permanent Powder Hair Color in Oriental Black NC59

This is another fan favorite in the multicultural market. This classic permanent color can cover grays and enrich natural hair color without having to lift it. This ammonia-free product provides the coverage you need for a long-lasting, natural look.

Beauty AMBASSADOR STYLING TOOLS

By Sara Rueda

New Year. New Color. Now What?

Keep your New Year look bright.

By now, you’ve long scrolled past all the ‘new year, new trends’ and have probably already chosen looks to try or are wearing one right now. We’re willing to bet there’s some color fun involved! Maybe it’s a whole new color, a metallic bang, or some standout face-framing strands. Making the choice was the easy part; now, what’s left to figure out is how you style that new look and help preserve your new hue? You get a dryer that can help you do both! Meet the Gold ‘N Hot Professional Ionic Soft Bonnet Dryer and get to know what it can do.

Hair color preservation 101: dial down! Dial down the washes. Dial down the water temperature when you do wash. And, of course, take the temperature down a few notches on any styling appliances. Enter

Meet Sara Rueda

the Gold ‘N Hot Professional Ionic Soft Bonnet Dryer - a styling appliance that has all hair types in mind. Designed with four heat settings (including both a ‘cool’ and ‘low’ setting) and Ionic Technology, the dryer has key features for gentle-drying without compromising on style. Set your natural styles to be smooth, full of healthylooking shine and help make that color last.

Another way to keep color fresh and happy? Treatments, treatments, treatments. Deep conditioning, protectants, preservers. You name it. The Ionic Soft Bonnet Dryer is perfect for hair TLC. That gentle heat we mentioned above is made for treatments. Plus, a portable design, flexible hose, and a 6ft. power cord lets you set up (or

move around as needed) wherever’s most comfortable. An effortless clean-up is included, with a built-in bonnet and cord storage.

This dryer gives you what you need and gives you options (for when you know, you move on to your next look). Find the Ionic Soft Bonnet Dryer at Amazon, along with all the other Gold ‘N Hot appliances that help you celebrate your style. Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.

PRODUCTS TO STOCK

It’s the perfect way to add subtle color highlights or to make a bold statement!

High Beams Tinted Black and Root Cover-up wash away when you shampoo, without damaging your hair.

The perfect tool to add subtle color highlights or to make a bold statement

Black base color with tint

Black Indigo Black Auburn Black Coverup

CLIPPER TIPS

Sponsored by Andis Co.

ANDIS MASTER® CORDLESS CLIPPER –NEW LIMITED GOLD EDITION

By Kenny Duncan Andis Global Educator – US Team Lead

Classic precision. Modern performance. Powered to perform.

These are all phrases that you’ve come to expect from the new Andis Master Cordless Clipper, and now it is available in a limited-edition gold colorway. From the durable, custom gold corrosion-resistant housing to the gold blade and accent color on the premium charging stand, this new clipper is visually stunning and makes a bold impact statement for professionals. The Master Cordless Limited Gold Edition Clipper features the same performance as the original Master Cordless, including the blade, which adjusts from #000 (1/50”) to #1 (3/32”). You get over 90 minutes of run time on a single charge, plus this clipper kit includes five premium metal clip attachment combs for ultimate cutting versatility and more value.

I love the charging experience with the Master Cordless. The easy placement of the clipper on the charging stand keeps the battery fully charged between clients and ready for the next use. Plus, the additional benefit is that it helps the clipper avoid contamination from contact with non-sanitized surfaces.

The lithium-ion power delivers over 7,200 SPM and features constant speed technology. This technology delivers the same torque and blade speed throughout the entire charge, no matter what hair type you’re cutting.The Master Cordless Limited Gold Edition Clipper is a great looking tool that you can rely on for clipper cutting excellence.

For more information about the latest and greatest tools from Andis, visit andis.com today.

Kenny Duncan is an internationallyknown barber, stylist, make-up artist, photographer, educator and salon owner. He is the barber for several Grammy award-winning artists and has toured the world as the barber for Lady Gaga world tours and the Adele Live world tour.

Kenny has also styled for major motion films such as” Fantastic Four,” “Creed” and “Creed II,” starring Michael B. Jordan. He also is the personal barber to NBA stars Ben Simmons, Joel Embiid, Tobias Harris, & Jimmy Butler. He is the co-owner of a wellknown 14-chair salon called Main Attraction Unisex salon, and is the US Lead Educator for the Andis Company

THERAPY TRENDS NATURAL CHOICES TO DYE FOR

By Elayne McClaine

Between chemical and natural hair dyes are available in the market, consumers are demanding dimension safety and choice. Whether three weeks or eight weeks of color fidelity consumers want color choices that dye and deliver. Forty percent of the market wants permanent hair color with its health and damage drawbacks. These consumers want to avoid chemical processing and ingredients such as ammonia, parabens, resorcinol, PDD (Para-phenylenediamine), phthalates, and gluten. Due to the various health concerns, people are using natural hair colors instead of chemical hair colors. Leading brands have started focusing on producing organic hair colors using different types of plants, oils and herbs. One such brand can deposit color with 82-100% plant based ingredients. It relies on a purified version of henna for the wide array of tones. There are brands, whether chemical or plant based than can deposit color and deliver an experience—deep undertones, glow in the dark metallic, natural high lights and low lights. Consumers love temporary color waxes. Stark colors and seemingly permanent choices can be rinsed out. Consumers who want a short term paint on color transfusion can coat their hair and wash it away. Whatever they decide, there is no gray area. Most of these products will cover gray or enhance it.

Addressing these choices require more than adequate stocking and merchandising. There’s another choice that’s of concern to the OTC dealer. Consumers are now comfortable selecting shades and formulas on line. Color choices of today are less risky. They can purchase a full line of true to life dye jobs in customized kits. They can expect salon quality results and instruction from the internet. Many specialty stores can supply the follow up selection and ancillary products selected on line. There is no reason that OTCs can’t get into this method of fulfilment of color choices to dye for.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

ANDIS® Company Releases Fluid Volume Two: Embracing Heritage & the Natural Beauty of Multicultural Textured Hair

Andis® Company, a leading manufacturer in handheld barbering and grooming tools, has released the second volume of FLUID, an Andis Hair Tech Publication, Embracing Heritage & the Natural beauty of Multi-Cultural Textured Hair. The five looks were created by Andis Creative Leads and International Educators, Eric Cheek and Kenny Duncan, using Andis tools including the Master Cordless Lithium-Ion Clipper, Supra ZR II Clipper, Cordless Envy Li Clipper and Cordless T-Outliner Li Trimmer, along with Andis’ newest releases, the Slimline Pro GTX Trimmer and the Copper ProFoil Shaver.

and tips for perfecting the cut. For barbers and stylists who may be less experienced with textured hair, the book also contains a hair pattern terminology guide, outlining the types of hair by size and pattern, along with other terms commonly used when cutting and styling hair.

FLU I D

“FLUID Volume Two is a collection of five looks designed to celebrate the heritage and natural beauty of multi-cultural textured hair,” said Angie Perino, Managing Director for FLUID and Global Education Manager for Andis Company. “Kenny and Eric are world renowned for their talent and skills as educators within the beauty and barber industry. They did an incredible job of creating looks that allow learners to expand their skillset, preparing them to service any type of hair pattern they encounter. Their creative techniques will inspire the industry to continue reaching for its fullest potential.”

The publication includes step-by-step guides on how to achieve each look, including the tool for each step, suggested techniques,

FF

FLUID Volume Two will be available for purchase at andis.com for $14.95.

For barbers and stylists looking to master the looks found in FLUID Volume Two, Andis now offers Virtual Education– interactive classes taught by Andis Global Educators through its cutting-edge digital platform. Professionals will dive deeper than ever before in detailed sessions with smaller class sizes, allowing for valuable one-on-one instruction and tailored feedback. Additionally, courses are designed to be handson, with mannequins recommended to attendees before each session to engage in a hands-on experience during the step by step class.

To see upcoming offerings and register for a Virtual Education course, visit andis.com/a/ virtualeducation.

To purchase FLUID Volume Two, visit andis.com.

For more information on Andis Company, visit andis.com or follow Andis Company on Facebook and Instagram.

Wahl Professional Announces New Education Teams

Multiple teams will deliver education and inspiration to barbers and stylists at all

For Wahl Professional, providing high-quality education has always been at the forefront of the clipper manufacturer’s agenda. Lisa Finucane, Wahl’s National Director of Education, shares the same passion and goal of providing education to barbers and stylists in a way that helps them reach their creative potential. In an effort to reach Wahl Professional’s end users, Finucane reorganized the Wahl Professional Education Team to touch on different creative aspects of the barber and cosmetologist educational needs.

“Dividing the Wahl Professional Education Team into three “sub-

skill levels

teams” ensures that we are reaching customers at all levels of skill and creativity. There is such rich diversity and legacy in Wahl Professional Education, and my goal was to showcase the talents of the education team and leverage our stellar reputation while providing the end-user with the flexibility to choose classes and educational events for all skill levels,” says Finucane. “Our goal is to present educational offerings that can provide the barber or stylist the opportunities to learn fundamental clipper hair cutting up to the most creative cutting techniques that utilize multiple Wahl Professional tools.”

The Andis Hair Tech Publication Features Work From Andis Creative Leads Eric Cheek And Kenny Duncan

Accenture Helping Henkel Digitally Transform Its Global Workforce

Accenture (NYSE: ACN) is collaborating with Henkel, a global leader in industrial and consumer goods, attract and grow people with digital skills to transform its workforce and enable the company to better anticipate and respond to shifts in consumption.

Since the program went live in early 2019, Henkel employees have completed more than 215,000 training courses on the new system. In addition, the application process for external candidates has been reduced from around 30 minutes to 60 seconds, and external applications have increased by 40%.

Key elements of the digital workforce transformation program entailed:

○ Skills and capabilities assessments. To provide a clear picture of the digital skills that would be required in the near future, Accenture used industry standard capability frameworks and tailored them to Henkel’s needs. Employees’ skill levels were then assessed in key functional areas, including marketing, sales, procurement, human resources, information technology (IT), finance, supply chain, and research & development.

○ Personalized training programs. Once the strengths and skills gaps were identified, Accenture helped conceptualize learning programs tailored to Henkel’s specific functions and existing business processes. The initial digital upskilling programs, for approximately 2,000 IT and finance managers, included selecting more than 50 courses from the Accenture Academy.

○ Attracting new people for digital roles. Accenture helped Henkel create a “recruiter toolbox” for digital roles within the new HR system. The toolbox established a clearer connection between the digital, functional and technical skills required for a certain role and what recruiters should be looking for on candidates’ résumés.

“Developing the best products for our customers requires that our people have the digital skills and knowledge to respond to change quickly and effectively,” said Sylvie Nicol, Henkel’s executive vice president for human resources and infrastructure services. “Lifelong learning and digital upskilling are now key elements of our culture and long-term growth plans — not just a momentary answer to an HR or recruiting issue. They’re motivating and giving our teams the confidence to grow together.”

Christina Raab, Accenture’s global client account lead for Henkel, said, “Henkel recognizes that, in today’s environment, digital skills aren’t simply a nice ‘to have’ but a necessity for all employees. We’re excited to help Henkel embed continuous learning and digital upskilling across its workforce.”

Oliver Wright, who leads Accenture’s Consumer Goods & Services industry group globally, said, “Henkel is a great example of a company that is putting their people at the center of change to drive future growth. We share a commitment, demonstrated in the new Accenture brand, to embrace change and deliver on the promise of technology and human ingenuity.”

The Accenture/Henkel program, “Global Digital UPskilling Initiative,” won a Gold Medal in the Best Advance in Competencies and Skills Development category in the 2020 Brandon Hall Group Excellence in Learning Awards.

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 514,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

Accenture’s Consumer Goods & Services industry group helps businesses innovate and grow — from enabling front-office transformation to building intelligent enterprises underpinned by technology and analytics — to help them achieve consumer relevance. To learn more, visit: https://www.accenture.com/us-en/ industries/consumer-goods-and-services-index

About Henkel

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2019, Henkel reported sales of more than 20 billion euros and adjusted operating profit of more than 3.2 billion euros. Henkel employs more than 52,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.

DESCRIPTION

The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

POINT OF DIFFERENCE

The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS

Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS

• The lashes are lined with adhesive that is activated by water

• Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line

• Beautiful, lush styles in natural to dramatic looks

• Lashes have tapered tips and a black band mimicking the look of eyeliner

• Available in 6 styles

• Lashes may be reused with traditional adhesive application

INDUSTRY NEWS

Roll Call! Creme of Nature’s Legacy of Leadership $100,000 Scholarship Program is Now Accepting Applications

Creme of Nature today announced the launch of its multi-tiered “Legacy to Leadership” Scholarship Fund for HBCU students. Beginning this year, students currently enrolled at an HBCU will compete for $100,000 in scholarships. The Fund will be administered by the United Negro College Fund (UNCF).

For more than 100 years, HBCU institutions have served as cultural and business incubators for thousands of Black students to cultivate their legacy brands. Creme of Nature is deeply familiar with the notion of legacy as one of the first mainstream haircare lines dedicated to creating products for Black hair. That was 40 years ago. Since then, Creme of Nature has become a staple for generations of families as grandmothers, mothers, daughters and aunties have used the brand consistently to ensure healthy and beautiful hair. Together, Creme of Nature and HBCUs are launching a dynamic multi-tiered collaboration designed to increase opportunities for HBCU students.

In celebration of Creme of Nature’s 10-year anniversary of its product line Argan Oil From Morocco, HBCU students are encouraged to visit the Legacy to Leadership website. There they can complete an application and

upload a two-minute video describing how they are building their legacy brand, where they see themselves in the next 10 years and how they will give back to their community and impact future generations. Applications will be accepted through March 17, 2021. Twenty HBCU students will be selected in April 2021 to receive $5,000 scholarships and other prizes - including Creme of Nature products - to help with their financial educational needs.

The goal is to assist students in the nurturing and development of their personal legacy brands. This innovative program has a dual purpose for Creme

Creme of Nature shares these values intimately. We understand the creativity, power and change that happens when an investment is made in the Black community and we are excited to continue sowing into this community with our initial program offering financial educational support and prizes to support the next generation of world changers,” stated Jolorie Williams, General Manager, Revlon Multicultural and Contract Services and alum of Florida Agricultural & Mechanical University (FAMU).

of Nature. First, to serve as the anchor of this educational/scholarship venture. Second, to act as a beacon to effectively address the company’s ongoing commitment to diversity, equity and inclusion -- specific to HBCUs.

“The prominence of HBCU alumni and their impact on the world cannot be overstated. This dynamic network has instilled confidence and created a space for dreams to be obtained for Black students for more than 100 years.

Creme of Nature and HBCUs knows that confidence is a critical component to successful lives and thriving communities. As Black women continue to embody confidence via their natural hair journey, we are inspired to continue our commitment to serve. The Creme of Nature Legacy to Leadership multitiered program is one more exciting initiative in our legacy.

Please visit the Legacy to Leadership website for more information, full rules and to enter. Fans are encouraged to follow Creme of Nature on social media @CremeOfNature on Facebook, YouTube and Instagram.

BIR BITS

PEOPLE

Church & Dwight (owner of Arm & Hammer) has restructured its professional beauty division, which includes Viviscal PRO and XFusion by Toppik.

Jamie DeMao is leading the professional beauty team as the senior sales manager. Jamie has worked at Church & Dwight for four years and has over 20 years of professional beauty experience working with stylists, estheticians and dermatologists in sales across beauty and CPG organizations. “We have made exciting changes within our team to allow us to better support our distributors, salons and stylists,” says Jamie. “We are really excited about 2021!”

Jamie’s team includes Jane Fitzgerald, Michelle Cordes and Taryn Weinstock. As account manager for professional beauty, Jane has worked on the Viviscal brand for over 10 years— both in the United States and Ireland—and will manage all professional beauty distributors. Michelle, based in Los Angeles, is the account manager. She calls on key medical practices and top salons directly. Michelle has extensive experience in the luxury hair-care and professional beauty market. Taryn, the sales and education manager for professional beauty, will manage all tradeshows, social programs and education platforms. Taryn began her career at a trade publication for hairdressers and has 13 years of experience in the professional beauty industry.

FINANCE

Helen of Troy Limited (NASDAQ: HELE), designer, developer and worldwide marketer of consumer brandname housewares, health and home, and beauty products, has, through its subsidiaries, entered into an amended and extended Trademark License Agreement with Revlon to license Revlon’s trademark for hair care appliances and tools.

It grants Helen of Troy an exclusive, global, fully paid-up license to use the Revlon trademark to manufacture, sell and distribute licensed merchandise through December 31, 2060 with an option for three additional 20-year auto renewal periods. In exchange for this 100-year exclusive global license, the Company paid a one-time, up-front license fee of $72.5 million in cash and will no longer pay ongoing royalties. The transaction implies a multiple of less than 9 times estimated fiscal year 2022 after-tax cash flows and provides for long-term continuity of the right to use the Revlon trademark and related intellectual property. The transaction also leverages Helen of Troy’s strong balance sheet and efficient debt structure to further accelerate their value creation flywheel.

Julien R. Mininberg, CEO, states, “Revlon has been an important brand in Helen of Troy’s Beauty portfolio since 1992. Our global hair appliance business has more than doubled in recent years and made significant gains in profitability and market share. Our Revlon products have led the way in the United States, Canada, Europe and Latin America. Outstanding innovation has been a key driver in delighting consumers and winning awards around the world. Our strong portfolio of Beauty brands is now the market share leader online in the U.S. hair appliance category, a share leader in several of the largest U.S. brick and mortar customers, and growing rapidly in all major channels.

SHOW CALENDAR

WHEN WHAT WHERE CONTACT

MARCH

March 2-3 ECRM Merchandising Solutions Program

March 3-4 Beauty & Wellness Connect Europe

March 8-10 ECRM Consumer Technology Program

March 8-14 Virtual Hair & Beauty Show

https://ecrm.marketgate.com/sessions

https://bit.ly/2JKWjir

https://ecrm.marketgate.com/sessions

https://bit.ly/39LMRpK

March 11-12 Int’l Conf. on Cosmetology & Trichology Miami, FL https://bit.ly/2VHeVSX

March 14-17 Global Beauty & Wellness Exchange Bluffton, SC https://www.globalbeautyexchange.com

March 18 FounderMade Future of Beauty/Wellness Virtual https://www.foundermade.

March 23 ACI’s 8th Legal, Regulatory & Compliance on Cosmetics & Personal Care Products

https://bit.ly/3neJRGyForum

March 24 Fairchild Virtual Diversity Conference Virtual https://events.fairchildlive.com

March 29-30 Int’l Conf. on Cosmetology & Trichology Singapore https://bit.ly/33MCnTq

APRIL

April 6-9 Ethiopia Beauty & Fashion Expo

April 7-10 Morocco Beauty Expo

Addis Ababa, Ethiopia https://africantradefairs.com/admin/ethiopiabeauty-fashion-expo-2/

Casablanca, Morocco http://moroccobeautyexpo.com/en/

April 10-11 The Makeup Show Houston Houston, TX www.themakeupshow.com/houston/

April 10-12 AHLC Hair Now 21

San Diego, CA https://www.ahlc.org/annualconference/

April 11-12 Image Expo Houston Houston, TX theimageexpo.com

April 12-16 Beauty Tech Live Virtual https://beautytech.live

April 16-17 Family Business NextGen Forum

April 20-21 ECRM Spring/Summer General Merchandise

April 25 Hairstylist Appreciation Day Nationwide

April 26-28 NACDS Annual Meeting

https://www.familybusinessmagazine.com/ latest-conferences

https://annual.nacds.org

READER FEEDBACK

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• 1. What are some of the most popular color products at your store?

• Do you have challenges with merchandising your color products?

• Was this issue of OTC helpful in furthering your knowledge about hair coloring and other related merchandise?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) __________________________________

State (주)

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting

5. NO RETURNS will be accepted on coupon purchases.

*Original

I.

I. Purchase the required amount of the vendor’s products. Coupon good for

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

5. NO RETURNS will be

PRODUCT SPOTLIGHT

Shine ’n Jam® Silk Edges®

Enhanced with Olive Oil and Silk Protein, Shine ‘n Jam Silk Edges keeps hair looking healthy as it manages hair from the edge to the tip. This formula is non-greasy and provides a powerfully firm hold for a sleek, sophisticated look.